DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
PRODUCT Social Sync is a social media production tool that increases efficiency by reducing the redundancy of formatting similar creative over several unique platforms. The copy portion of the content is targeted to an end user’s likes, preferences, and network affiliations. The interface of Social Sync shows the production team the different aspect ratios of the visual content and allows them to position a grid, specific to each social media platform so that the most relevant portion is selected for the display.
Snapchat
The ability to take a single creative campaign and format it multiple times not only saves time, but allows the resources of the production team to be better allocated. The preparation of content is perhaps the most time consuming aspect of producing social media campaigns. The ability to format a single creative over the course of several platforms simultaneously increases productivity exponentially.
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