DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
ABSTRACT The advent of digital marketing has brought about a revolution in the advertising industry. Digital marketers are now able to target consumers by likes, personal tastes, and group affiliations. This precise form of targeting is a direct result of the popularity and cultural importance of social media. Social media is a form of social networking that allows users to post personal information, share images, follow others, and build their own popularity. Users can accomplish this by utilizing several different platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, Google+, and many others. The users of these social media platforms display their likes and preferences and actually invite targeted posts to their profiles. This makes social media the most effective form of targeted advertising ever. Social media has become the dominant force in marketing and continues to grow exponentially. This report aims to introduce a new technology that effectively reduces the reliance of human resources in the production and publishing of ad campaigns specifically developed for social media. With multiple platforms come multiple formats. The technology, a software suite for professional advertising and digital marketing, Social Sync, is designed to assist in the creation of the ad campaign, and automatically format the creative assets to accommodate the specific formats of several platforms, and then automatically publish to each profile simultaneously. We will analyze the market, demonstrate the product, and give insight to the advantages that Social Sync provides.
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