DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
SWOT ANALYSIS Strengths: Social media marketing is possibly the most cost-effective mode of advertising any product. Speed and efficiency tools are always encouraged in a high volume industry such as digital advertisng. Self-contained interface reduces the personnel connection between creative and production teams. Weaknesses: Software development is an expensive undertaking. Resources in terms of money must be allocated from C2B in order to ensure frequent publishing. Frequent upgrades required to keep up with advancements in social media platforms. Constant influx of revenue needed to maintain stability. Opportunities: Social media advertising counts for 90% of marketing usage. First to market innovation allows Social Sync to create develop first customer base. Innovations allow Social Sync developers to register intellectual property and receive patent protections. First to market also allows partnerships and agreements to be made with social media platforms. Established social media management suites may look to acquire Social Sync at a high valuation. Threats: Deep-pocketed competitiors may be able to develop stronger relationships with Social media platforms. Social media management suites may look to develop their own service using their established brand awareness. Social media platforms may reject the service as aids to their own competition. The better market may be the consumer end rather than the professional market
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