DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
STRATEGIC PLAN Vision To be the first company to design, create and patent a B2B software application for social media creative marketing fulfillments by unifying all social media outputs. Mission We are committed to facilitating a simplified means to produce social media advertising by delivering campaigns across all platforms and eliminate redundancy in creative asset production. Goals 1st Year - To Launch and raise awareness about Social Sync for U.S end users while also generating revenue through the sales of in-app Ad space. 3rd Year – To retain current market share and initiate global expansion. 5th Year – 100,000 active subscriptions Target Customer Advertising institutions looking to generate added traffic and increased brand awareness through social media marketing by means of optimizing creative asset production in a time efficient manner. Key Performance Indicators •
Increased awareness – through increased subscriptions
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Increased revenue – through increased customer satisfaction
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Customer Satisfaction – through global expansion
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