DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
CONSUMER JOURNEY It begins with a problem; the need to effectively and efficiently produce a single creative asset to be simultaneously resized and formatted for multiple social media platforms. As we are found through our marketing efforts, our brand awareness increases through referrals and social media channels. Consumer engagement will be derived from CTA’s blogs and videos, a measurable performance indicator will come along in the form of subscriptions, webinars and product demos. Proof of marketing efforts will show in the conversion rate and upgrades, while measurable success will be recorded through continued subscriptions and new client referrals.
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