DMMA517 - SocialSync Professional Social Media Production Suite - Fall 2019
COMPETITION Of the social media management software suites available, 4 in particular are highly featured and offer management tools such as scheduling and hashtag research functions that are far more developed than Social Sync. These applications are: • HootSuite
• ZoHo
• Later
• Loomly
The advantage that Social Sync continues to maintain over these software packages is the ability to auto-format the creative content into native form and publish scaleable media to the platforms directly. Although the auto publishing features of the above named competitors can be performed from within the application, the auto-scheduling and publishing features of the highlighted competitors are still limited to publishing and updating each platform seperately Social Sync performs the publishing of all platforms in one click.
16
