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s new day D AY T H U RtoS AY S AT U R D

October 19-21, 2017 New Orleans, Louisiana USA Convention: Thursday - Saturday Exposition: Friday - Saturday

let’s grow together



Thousands of your peers. Countless connections. All under one roof. Well, this is it. The event we look forward to all year, where the fresh produce and floral industry really come to life. Get ready to connect with experts, leaders, and decision makers from every link in the global supply chain. Whether it’s sharing ideas or building relationships, you’ll find that the best ideas are the ones we grow together. From exotic varieties and dazzling colors to bold new products and services, there’s something fresh around every corner at Fresh Summit. With over 19,500 attendees and 1,000+ exhibitors from over 60 countries, you’ll get the scoop on consumer trends, meet buyers and suppliers, and make connections with the potential to unlock markets around the globe. And this year, we’re making a change - new days in New Orleans: Thursday - Saturday, October 19-21 (exposition days: Friday Saturday). That means you can make the connections to grow your business and be home by Sunday. We hope to see you in New Orleans. Let’s grow together! Warm regards,

Kori Tuggle

Nick Armano

Chair Fresh Summit Committee Church Brothers Farms

Chair Fresh Summit Committee Robinson Fresh 3

FIND FRESH INSPIRATION IN 2017 Take a look at what’s to come during the year’s must-attend event for the global produce and floral industry. Fresh Faces

Communities of Interest

Fresh Summit brings together produce and floral industry leaders, retail buyers, food safety experts and importers/exporters from across the globe. From decision makers to market innovators, Fresh Summit attendees and exhibitors are the people you need to know.

With more than 19,500 attendees and 1,000+ exhibitors from over 60 countries, Fresh Summit becomes the center of the produce and floral marketing universe every October. To help personalize your experience and help your business get the most from its involvement, we’ve organized Fresh Summit’s educational workshops and networking receptions around specific Communities of Interest, including:

Connect with attendees Retailers


Wholesalers & Distributors

Industry Organizations & Commodity Boards

Foodservice Operators & Distributors Importers/Exporters

Global Connections

Industry Talent

Science & Technology


Business Solution Providers Consumer & Trade Media


Engage with exhibitors Grower-Shippers and Processors Marketing, Trade & Promotional Organizations Government Agencies & Ministries of Agriculture 4

Suppliers and Manufacturers of Packaging, Equipment, Labeling, Transportation and Merchandising & Technology Services

Use these Communities of Interest to navigate Fresh Summit. Learn more at

The Right Connections What makes Fresh Summit a one-of-a-kind opportunity to grow your global network? Connections. Connections to each other. Connections to new technologies. Connections to information. And we’re committed to helping your business make the connections that matter - the ones that will help your business be its best.



of global produce retailers were represented at Fresh Summit 2016.

1in 3 % 89



of attendees are directly involved with purchasing decisions.

attendees are management personnel, ranging from General Manager to CEO.

Global Buyers The pulse of business. The buzz of conversation. The electricity on the exhibition floor is energizing. And that’s why Fresh Summit has become a magnet for produce industry leaders and decision makers all along the supply chain—including top buyers from the world’s largest retail chains.



of the TOP 75 supermarket retailers and wholesalers (United States and Canada)

participate in Fresh Summit.*

of exhibitors agree the quality of leads increased or remained steady.

Information from 2016 Fresh Summit Attendee and Exhibitor Surveys.

*Source: Supermarket News 5

THREE DAYS OF BRIGHT IDEAS What will your Fresh Summit 2017 experience look like? Now’s the time to start planning. Here’s a step-by-step guide to getting the most out of your visit. Dive into Education

Feel the Electricity

Kick off your Fresh Summit experience on Thursday by gaining valuable information and new ideas at educational workshops and the opening general session.

The energy. The flavors. The conversations. The entire produce and floral industry comes to life at Fresh Summit. With over 1,000 exhibitors, including a sold-out Floral Pavilion, you’ll come face-to-face with the latest technologies, products and services from around the world.

Grow by Connection Meet future partners. Reconnect with old friends. Learn which product innovations and trends will most impact your business.

See Innovation@work Get a glimpse of what tomorrow holds for your business. Visit Innovation@work, a high-traffic area located just off the show floor—open before, during and after the expo. Stop by the Fresh Ideas Showcase and explore the Just 4 Kids area, the On-the-Go Showcase, as well as the popular Certified Organic and Floral Showcases.

Making the right connections is easier than ever. Get the most from your time at Fresh Summit by using the My Expo Plan tool to create and print a personalized list of exhibitors to visit. Or, access your customized list and the floor plan on the Fresh Summit Mobile App to make connecting to the right suppliers easier than ever.



Supercharge your networking efforts by connecting with the community that suits your business goals best. Global Connections Community A forum for best-in-class business connections for buyers and sellers at all levels of the global supply chain. Learn the latest consumer trends and best practices that cut across geographic borders to better serve your customers and grow your business.

Science & Technology Community From DNA fingerprinting to product tracking, advances in technology impact every link in the supply chain. Gain an understanding of complex food safety, technology and science issues, as well as practical solutions that you can apply to your business now and in the future.

Industry Talent Community Supported by Center for Growing Talent by PMA Talent is the most precious resource for your business, whether you’re a retailer in California or an importer in China. Center for Growing Talent by PMA can help you attract, develop and retain top talent to lead your company into the future.

Floral Community The floral industry’s unique challenges demand a community all its own. Get a look at the latest consumer research and trends, share ideas, and discuss insights and industry challenges with your peers.

Learn more at 7

SCHEDULE Engaging workshops. Special events. Networking receptions tailored to your interests. Make time for the events that matter to you. Wednesday, October 18 12:30 pm - 4:00 pm

Friday, October 20

Retail Produce Tour*

Thursday, October 19

5K - Race for Talent*

7:15 am - 9:45 am

Floral Buyer Roundtables

7:45 am - 9:45 am

Breakfast General Session

8:00 am - 5:00 pm


10:00 am - 5:00 pm


7:00 am - 8:45 am

Women’s Fresh Perspectives Leadership Breakfast*

5:15 pm - 6:15 pm

New PMA Member Reception (Invitation only)

8:00 am - 5:00 pm


5:15 pm - 7:00 pm

Global Connections Reception

9:00 am - 10:15 am

Workshop Series I

5:15 pm - 7:00 pm

Industry Talent Reception

10:30 am - 12:30 pm

Brunch General Session

12:45 pm - 2:15 pm

Workshop Series II

5:15 pm - 7:00 pm

Science & Technology Reception

2:35 pm - 4:05 pm

Workshop Series III

5:15 pm - 7:30 pm

Floral Networking Reception

3:15 pm - 5:00 pm

Emerging Leaders Program Capstone and Graduation

4:00 pm - 5:00 pm

Fresh Ideas in Action Reception

5:00 pm - 6:30 pm

Young Professionals Reception (Complimentary ticket required)

5:30 pm - 6:30 pm

Chair’s Invitational Reception (Ticket required)

6:30 pm - 8:30 pm

Welcoming Reception*

*Separate registration may be required. Schedule subject to change.


7:00 am - 8:30 am

(Supported by Center for Growing Talent by PMA)

Saturday, October 21 7:45 am - 9:45 am

Breakfast General Session

8:00 am - 5:00 pm


10:00 am - 5:00 pm


Visit for the most up-to-date information.


Thursday, October 19

State of the Industry

Saturday, October 21

Mastering Innovative Creativity

Cathy Burns Chief Executive Officer Produce Marketing Association

Friday, October 20

Dan Thurmon President Motivation Works, Inc.

Illuminating a Future of Possibilities

Brian David Johnson Professor of Practice Arizona State University’s School for the Future of Innovation in Society

Fore more information on the General Sessions, please visit 9


Register online



Register online at

Fax your registration form to the PMA Solution Center at +1 (302) 738-6685

Mail your registration form to the PMA Solution Center

Register now and save:

Save up to $200 if you register before September 15.


(See registration form for address information)

Receive $90 off the All-Access Pass if your company submits 5+ paid registrations (of any type) at the same time.

Bringing more than five attendees? Contact the PMA Solution Center at +1 (302) 738-7100 for even deeper discounts.


Stand out at Fresh Summit Make your company top-of-mind for 19,500 attendees. Fresh Summit advertising and sponsorship opportunities are varied including print, digital, mobile, sampling and the Media Wall so that you can choose the channel that’s best for your business.

Benefits include: Positioning your company as an industry leader Increasing exposure and visibility Reaching a large audience in a cost-effective way Reinforcing branding messages

For more information about tailored packages that support your business initiatives, contact PMA’s Business Development team at +1 (302) 738-7100 or visit Sponsorship.



Growing together, all year long

Supporting fresh talent

Fresh Summit is an unforgettable three days. But PMA is committed to delivering value all year long. We collect resources, information, and insights from every corner of the industry and the globe - so that we can connect your business to exactly what it needs. Here are just a few of the ways PMA can help your business keep growing after Fresh Summit.

Center for Growing Talent by PMA is a charitable organization that offers education programs and networking events to help you attract, develop and retain top talent - because nothing grows your business better than having the right people on your team. No matter where your company is in the global supply chain or where you are in your career, we offer industry-specific solutions for leadership development along the entire career continuum.

Access our online Global Membership Directory with 2,800 companies and 27,000 buyers and suppliers Register for one of our many other global industry events and programs

Take a few minutes during Fresh Summit to visit the PMA Center on the show floor and ask about how we can help you grow.

Explore our industry research on And so much more!

Visit and discover how we can be your resource for global connections and bright ideas 24/7/365.


PMA MEMBERSHIP MEANS BUSINESS “PMA’s resources helped us increase exports to China— up to 62% from the prior year.”

Christian Corssen General Manager Compañía Frutera Santa María S.A. Exporter | CHILE PMA Member since 2013

“There is a tremendous opportunity to network with people within the fresh produce industry, and PMA helps form those relationships.”

Matt Middleton Vice President of Retail Branded Sales Ventura Foods, Business Solutions Provider | USA PMA Member since 2008

“Thanks to PMA, we are identifying growers around the globe that offer high-quality and incredible flavor profiles.”

Oleen Smethurst General Merchandise Manager Costco Wholesale Retailer | CANADA PMA Member since 1991

View more member stories at 13

2017 HIGHLIGHTS Make 2017 your most memorable Fresh Summit yet. Here are some highlights to look forward to this year: Bring floral to the table

Celebrate outstanding talent

Floral buyers connect with suppliers at our Floral Buyer Roundtables. This unique series of 10-minute meetings allow buyers to meet suppliers face-to-face and one-on-one to open the door for future business. But hurry—this program is limited to 30 supplier companies. For more info, contact Lauren Janeka at +1 (302) 607-2087.

Fresh Summit is all about the connections you make with leaders across every field - because people can be the most powerful asset in any business. Check out Center for Growing Talent by PMA’s special programs including Career Pathways, the 5K Race for Talent, the Industry Talent Reception, and the Women’s Fresh Perspectives Leadership Breakfast and come out to build partnerships and bolster careers across the industry.

Glimpse the future at Innovation@work From groundbreaking ideas to leading products, Innovation@ work is your destination for the latest innovations in technology, packaging, merchandising and so much more. Explore the Just 4 Kids and On-the-Go sections of the Fresh Ideas Showcase and make sure to also stop by the Certified Organic and Floral Showcases.


Small investment, monster returns

Sell out for FNV

PMA, the Partnership for a Healthier America and Sesame Workshop have joined forces to create the eat brighter!™ movement, an unbeatable opportunity to include select Sesame Street character images on your marketing plans and help increase sales. Find out how eat brighter! can help your business by contacting us at +1 (302) 738-7100 or visiting us at the PMA Center on the show floor.

Pledge to eat more fresh fruits and vegetables with the star power that’s already signed on to Team FNV—folks like Jessica Alba, Steph Curry, Cam Newton and Cindy Crawford. The power we hold as the industry responsible for producing the healthy products we know and love is unparalleled.

Learn more at 15


NEW DAYS. NEW ORLEANS. October 19-21, 2017 New Orleans, Louisiana USA Convention: Thursday - Saturday Exposition: Friday - Saturday F R E S H S U M M I T. CO M | # F R E S H S U M M I T

Save u

p to


if you register before September 15. Learn more at

PRODUCE MARKETING ASSOCIATION P.O. Box 6036 | Newark, DE USA 19714-6036 Address Service Requested

2017 Fresh Summit Brochure (English)  
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