PRODUCE. FLORAL. TALENT. TECH. IT ALL COMES TOGETHER AT FRESH SUMMIT. It's the most important event of the year for the produce and floral industry. GET READY FOR FRESH SUMMIT
2016 —WHERE BRIGHT IDEAS TAKE ROOT.
Fresh Summit is your chance to mingle and connect with more than 20,000 attendees and 1,000+ exhibitors from over 60 countries. You’ll meet with experts, leaders and decision makers from every link in the supply chain. And you’ll have an up-close opportunity to see how today’s bright ideas are reshaping tomorrow’s produce and floral landscape. From exotic varieties and dazzling colors to bold new products and services, there’s a discovery around every corner. Get the scoop on consumer trends, meet buyers and suppliers, and make the connections that will matter to your business in the year to come. It’s a one-of-a-kind event—the largest in the Western Hemisphere—and it’s just the start of what the Produce Marketing Association can offer your organization. WELCOME TO THE FUTURE OF FRESH. Warm regards,
SCOT OLS0N
Chairman, Fresh Summit Committee Grocery Outlet, Inc.
KEVIN STEINER
Chairman, Fresh Summit Exhibitor Advisory Committee Sage Fruit Company
Find Fresh Inspiration in 2016 Here’s a look at all the excitement to come at the year’s must-attend event for the global produce and floral industry.
fresh faces
communities of interest
Fresh Summit brings together produce and floral industry leaders, retail buyers, food safety experts and importers/ exporters from across the globe. From decision makers to market innovators, Fresh Summit attendees and exhibitors are the people you need to know.
With more than 20,000 attendees and 1,000+ exhibitors from over 60 countries, Fresh Summit becomes the center of the produce and floral marketing universe every October. Here, partnerships are formed, trends are revealed, ideas are exchanged and relationships are built.
connect with attendees Retailers
Grower-Shippers
Wholesalers & Distributors Foodservice Operators & Distributors
Industry Organizations & Commodity Boards
Importers/Exporters
Consumer & Trade Media
Business Solution Providers
Suppliers
Marketing, Trade & Promotional Organizations Government Agencies & Ministries of Agriculture
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Global Connections
issues leadership
Science & technology
floral
industry talent
engage with exhibitors Grower-Shippers and Processors
To help personalize your experience, we’ve organized Fresh Summit’s educational workshops and networking receptions around specific Communities of Interest, including:
Suppliers and Manufacturers of Packaging, Equipment, Labeling, Transportation and Merchandising & Technology Services
Use these Communities of Interest to navigate Fresh Summit. Learn more at FreshSummit.com/MyCommunity
quality connections
Global Buyers
What makes Fresh Summit a one-of-a-kind opportunity to grow your global network? Connections. Connections to each other. Connections to new technologies. Connections to information.
The pulse of business. The buzz of conversation. The electricity on the exhibition floor is energizing. And that’s why Fresh Summit has become a magnet for produce industry leaders and decision makers all along the supply chain—including top buyers from the world’s largest retail chains.
60
%
of global produce retailers were represented at Fresh Summit 2015
75%
of attendees are directly involved with purchasing decisions
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attendees are management personnel, ranging from General Manager to CEO
83%
of exhibitors agree the quality of leads increased or remained steady
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Thirteen of the top 25 retailers on Supermarket News’ list of “Top 25 Global Retailers” participate in Fresh Summit:
Ahold Albertsons ALDI Casino Group Coles Group
Costco Kroger Loblaw Schwarz Group Seven & i
Target Tesco Walmart
Information from 2015 Fresh Summit Attendee & Exhibitor Surveys
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Three Days of Bright Ideas What will your Fresh Summit 2016 experience look like? Now’s the time to start planning. Here’s a step-by-step guide to getting the most out of your visit.
dive into education
see innovation @work
Kick off your Fresh Summit experience on Friday by gaining valuable information and new ideas at educational workshops and the opening general session.
Get a glimpse of what tomorrow holds for your business. Visit Innovation@work, a high-traffic area located just off the show floor—open before, during and after the expo. Stop by the Fresh Ideas Showcase and explore the Just 4 Kids area, the On-the-Go showcase, as well as the new Certified Organic and Floral Showcases.
network like a pro Connect with future partners. Rekindle old relationships. Learn which product innovations and trends will most impact your business.
feel the electricity The energy. The flavors. The conversations. When you set foot on the Expo floor, you can feel the excitement. With over 1,000 exhibitors, including a sold-out Floral Pavilion, you come face-to-face with the latest technologies, products and services from around the world.
Make the most of your Expo experience by planning in advance! Use the My Expo Plan tool to create and print a personalized list of exhibitors to visit. Or, access your customized list and the floor plan on the Fresh Summit Mobile App to make connecting to the right suppliers easier than ever. FreshSummit.com/MyExpoPlan FreshSummit.com/MobileApp
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Find Your Community Ramp up your networking efforts by connecting to one or more of the Communities of Interest that most closely align with your business goals.
Global Connections Community
issues leadership community
A forum for best-in-class business connections for buyers and sellers at all levels throughout the global supply chain. Learn the latest consumer trends and best practices that cut across geographic borders to better serve your customers and grow your business.
Gain a greater understanding of the issues affecting the fresh produce and floral industry most—like global trade, food safety regulations and crisis management.
science & technology Community
The floral industry’s unique challenges demand a community all its own. Get a look at the latest consumer research and trends, share ideas, and discuss insights and industry challenges with your peers.
From DNA fingerprinting to product tracking, advances in technology impact every link in the supply chain. Gain an understanding of complex food safety, technology and science issues, as well as practical solutions that you can apply to your business now and in the future.
Floral Community
industry talent community Supported by Center for Growing Talent by PMA Talent is the most precious resource for your business, whether you’re a retailer in California or an importer in China. Center for Growing Talent by PMA can help you attract, develop and retain top talent to lead your company into the future.
Learn more at: FreshSummit.com/MyCommunity
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Schedule Engaging workshops. Special events. Networking receptions tailored to your interests. Make time for the events that matter to you.
thursday, october 13 12:30 PM–5:00 PM
Retail Produce Tour*
Friday, October 14
6:30 AM–8:30 AM
5K Race for Talent*
7:15 AM–9:45 AM
Floral Buyer Roundtables
7:45 AM–9:45 AM
Breakfast General Session
8:00 AM–5:00 PM
Innovation@work
10:00 AM–5:00 PM
Exposition
5:15 PM–6:15 PM
New PMA Member Reception (Invitation Only)
5:15 PM–7:00 PM
Global Connections Reception
7:00 AM–8:30 AM
Women’s Fresh Perspectives Leadership Breakfast*
8:00 AM–5:00 PM
Innovation@work
8:45 AM–10:15 AM
Workshop Series I
10:30 AM–12:30 PM
Brunch General Session
12:45 PM–2:15 PM
Workshop Series II
5:15 PM–7:00 PM
Science & Technology Reception
2:35 PM–4:05 PM
Workshop Series III
5:15 PM–7:30 PM
Floral Networking Reception
3:15 PM–5:00 PM
Emerging Leaders Program Capstone and Graduation
4:00 PM–5:00 PM
Fresh Ideas in Action Reception
5:00 PM–6:30 PM
Young Professionals Reception (Complimentary Ticket Required)
5:30 PM–6:30 PM
President’s Invitational Reception (Ticket Required)
6:30 PM–8:30 PM
Welcoming Reception*
* Separate registration may be required. Schedule subject to change.
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Saturday, October 15
5:15 PM–7:00 PM
Industry Talent Reception (Supported by Center for Growing Talent by PMA)
Sunday, October 16 7:45 AM–9:45 AM
Breakfast General Session
8:00 AM–5:00 PM
Innovation@work
10:00 AM–5:00 PM
Exposition
Visit FreshSummit.com/Schedule for the most up-to-date information.
General Sessions friday, october 14
Saturday, October 15
Sunday, October 16
State of the Industry
Be Your Own Brand: Your Ultimate Branding Toolbox
Harness Innovation for Growth, Creativity & Transformation
JOSH LINKNER TECH ENTREPRENEUR & INVESTOR
BRYAN SILBERMANN CEO
CATHY BURNS PRESIDENT
JOHNNY “CUPCAKES” EARLE CEO
PRODUCE MARKETING ASSOCIATION
PRODUCE MARKETING ASSOCIATION
JOHNNY CUPCAKES
For more information on the General Sessions, please visit FreshSummit.com/Schedule
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3 Easy Ways to Register 1
register online at FreshSummit.com/Register
REGISTER NOW AND SAVE FreshSummit.com/Register
2 3
Fax your registration form to the PMA Solution Center at +1 (302) 738-6685
mail your registration form to the PMA Solution Center (See registration form for address information)
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Save up to $150 if you register before September 8 Receive $90 off the All-Access Pass if your company submits 5+ paid registrations (any type) at the same time Bringing more than five attendees? Contact the PMA Solution Center at +1 (302) 738-7100 for even deeper discounts
Increase Visibility with Sponsorship & Advertising Stand out at Fresh Summit Make your company top-of-mind for 20,000 attendees. Fresh Summit advertising and sponsorship opportunities include print, digital, mobile, sampling and the Media Wall.
For more information about tailored packages that support your business initiatives, contact PMA’s Business Development team at +1 (302) 738-7100 or visit FreshSummit.com/Sponsorship
Benefits include:
Increasing company exposure and visibility Reaching a large audience in a cost-effective way Reinforcing branding messages Positioning your company as an industry leader
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About the Produce Marketing Association bright ideas all year long
supporting fresh talent
Fresh Summit is an unforgettable three days. But PMA is committed to delivering value all year long. Making PMA your go-to resource every day is one of the best ways to stay on top of industry changes.
Explore our industry research on PMA.com
Center for Growing Talent by PMA is a charitable organization that offers education programs and networking events to help you attract, develop and retain top talent to grow your business. No matter where your company is in the global supply chain or where you are in your career, we offer industry-specific solutions for leadership development along the entire career continuum.
Discover marketing opportunities like the eat brighter!™ movement
Take a few minutes during Fresh Summit to visit the PMA Center on the show floor and inquire about how we can help you grow.
Access our online Global Membership Directory with 2,800 companies and 27,000 buyers and suppliers Register for one of our many global industry events and programs
And so much more! Visit PMA.com/Membership and discover how we can be your resource for global connections and bright ideas 24/7/365.
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PMA Membership Means Business THE FEEDBACK WE’VE GOTTEN FROM PMA COULD MEAN AN ADDITIONAL MILLION—OR MILLIONS— IN REVENUE. JIM BYRON
THANKS TO PMA, WE ARE IDENTIFYING GROWERS AROUND THE GLOBE THAT OFFER HIGH-QUALITY AND INCREDIBLE FLAVOR PROFILES. OLEEN SMETHURST
CEO Xgenex | Technology Solutions Provider | USA PMA Member since 2012
General Merchandise Manager Costco Wholesale | Retailer | CANADA PMA Member since 1991
PMA HAS HELPED ME FIND INNOVATIVE FLORAL IDEAS WHILE HELPING ME TO GROW PERSONALLY AND PROFESSIONALLY.
PMA’S RESOURCES HELPED US INCREASE EXPORTS TO CHINA— UP 62% FROM THE PRIOR YEAR.
KATHLEEN MARTIN
Floral/Produce Buyer Sam’s Wholesale Club | Retailer | USA PMA Member since 1990
CHRISTIAN CORSSEN
General Manager Compañía Frutera Santa María S.A. | Exporter | CHILE PMA Member since 2013
View more member stories at PMA.com/MemberStories
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2016 Highlights Make 2016 your most memorable Fresh Summit yet. Here are some highlights to look forward to this year:
bring floral to the table
celebrate 10 years of new talent
Floral buyers connect with suppliers at our Floral Buyer Roundtables. This unique series of 10-minute meetings allows buyers to meet suppliers face-to-face and one-onone to open the door for future business. But hurry—this program is limited to 24 supplier companies. For more info, contact Nikki Shubra at +1 (302) 607-2144.
We're refreshing our story with a new name and fresh outlook. Center for Growing Talent by PMA celebrates 10 years of engaging and supporting the industry’s best and brightest prospects. This year’s expo features a host of special programs, including Career Pathways, the Industry Talent Reception, the 5K Race for Talent and the Women’s Fresh Perspectives Leadership Breakfast. Come out to build partnerships and bolster careers across the industry.
innovation@work returns Back by popular demand, Innovation@work returns for another year of groundbreaking ideas and leading products. It’s your destination for the latest innovations in technology, packaging, merchandising and so much more. Explore the Just 4 Kids and On-the-Go sections of the Fresh Ideas Showcase and make sure to visit the new Certified Organic and Floral Showcases.
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small investment, monster returns
sell out for fnv
PMA, the Partnership for a Healthier America and Sesame Workshop have joined forces to create the eat brighter!™ movement, an unbeatable opportunity to include select Sesame Street character images on your marketing plans and help increase sales. Find out how eat brighter! can help your business by contacting us at +1 (302) 738-7100 or visiting us at the PMA Center on the show floor.
Pledge to eat more fresh fruits and vegetables with the star power that’s already signed on to Team FNV—folks like Jessica Alba, Steph Curry, Cam Newton and Kristen Bell. The power we hold as the industry responsible for producing the healthy products we know and love is unparalleled.
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PRODUCE MARKETING ASSOCIATION P.O. Box 6036 | Newark, DE USA 19714-6036 Address Service Requested
October 14–16, 2016 Orlando, Florida USA
October 15–16, 2016 Exposition
freshsummit.com | #freshsummit
Save up to $150 if you register before September 8. Learn more at FreshSummit.com/Register