2019 Tech Knowledge Program

PMA Tech Knowledge Symposium Program May 1-2, 2019 • MONTEREY, CALIFORNIA USA

PMA.com/events/tech-knowledge #techknowledge PRESENTING SPONSOR:

Table of Contents Welcome

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PMA Technology & Science Committee

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Conference Speakers

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Sponsors

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Schedule At-A-Glance

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Symposium Schedule

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Gold Circle Contributors

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Upcoming Events – Mark Your Calendars

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About Produce Marketing Association

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Produce Marketing Association 1500 Casho Mill Road Newark, DE 19711 +1 (302) 738-7100 Fax: +1 (302) 731-2409 pma.com

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Welcome Welcome to PMA’s 6th Tech Knowledge Symposium! We are excited to have such a great group of industry leaders gathered from across the global produce and floral industries.

Technology is driving change in food production. We are gaining benefits from improved efficiencies with increasingly better tools stretching from planting to retail inventory. But technology will also cause seismic disruptions in entire food supply chain and sometimes it’s hard to keep up and sift through to find what truly will provide solutions.

Tech Knowledge will focus this year on today’s most effective and exciting solutions, curated by trusted leaders in AgTech. By exploring how to support and adopt innovation of existing and emerging technologies we can obtain solutions that improve efficiencies and make life easier.

Over the course of the symposium, you will have the opportunity to connect with thought leaders and entrepreneurs who are disrupting the status quo and working towards a better tomorrow. We will hear from Wells Fargo, Microsoft, McKinsey and more. They will explain how the tech landscape is changing and what solutions are coming your way to drive efficiencies and respond to the increased power of consumer demands.

As always, we could not put on great events like Tech Knowledge without the generous contributions of our sponsors who are listed later in the program. Please be sure to make note of who they are and thank them while you are here. Additionally, we would also like to thank the PMA Science & Technology Committee and those members that serve on our Technology Task Force for their Insightful leadership. The full committee list is also part of this program with the Technology Task Force notated with an asterisk.

We hope you find the next two days to be informative and thought provoking and that you walk away better prepared to tackle issues facing the produce and floral industries by leveraging new and existing technologies for your business. I look forward to connecting with you this week and throughout the year.

Sincerely,

Vonnie Estes Vice President, Technology, PMA P.S. – Join the conversation on social media at #TechKnowledge.

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Thank You PMA Technology & Science Committee PMA would like to thank its Technology and Science Committee members for their year-round support of PMA’s food safety and technology efforts: Francis Adenuga, Church Brothers/True Leaf Melina Arana, Jacobs Farm/Del Cabo, Inc. *Jennifer Armen, Okanagan Specialty Fruits Fanny Au, Sunkist Growers, Inc Dinesh Babu, Mann Packing Tony Banegas, Ready Pac Foods Robby Barkley, Barkley Ag Enterprises, LLP Todd Berg, HarvestMark Megh Bhandari, Mucci International Marketing Jim Brennan, SmartWash Solutions, LLC MichaBrown, East Coast Fresh Donna Lynn Browne, Naturipe Farms, LLC Jim Byron, Xgenex *Alex Byron, Xgenex Vincent Casalino, Seeler Amy Childress, PakSense/Emerson Cargo Solutions *Courtney Cox, Azzule DeAnn Davis, Church Brothers Farms Suresh DeCosta, Lipman Produce Lalaine Denia, Church Brothers Farms Rob Donofrio, Neogen Barry Eisenberg, Miles Chemical Company Jason Ellsworth, Wilbur-Ellis Company Marty Fischer, Agrothermal Systems John Greaves, Lowry Solutions Jeff Hall, Canadian Produce Marketing Assn.

Besnik Hidri, Chr. Hansen Inc. Ana Hooper, Darden Restaurants Kenna Huff, Roka Biosciences Adam Hughes, PrimusLabs *Tim Jernigan, Seald Sweet International Michael Johanson, West Pak Avocado Brett Johnson, Robinson Fresh Chris Jones, RSM US Gillian Kelleher, Wegmans Food Markets, Inc. Mikelea Kelley, Tanimura & Antle *Andrew Kennedy, FoodLogiQ *Ian Kirkpatrick, Oneota Trading Company Sharan Lanini, Pacific International Marketing Ryan Larkan, Tesco Food Sourcing *Ari Lichtenberg, Hurst International Olivia Lyons, Sam’s Club

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Matt Lyons, Starbucks Coffee Company Wendy Maduff, The Wonderful Company *Jennifer Maloney, Bayer Crop Sciences Guillermo Martinez, Wilson Produce Pedro Mata, ScanTech Sciences Drew McDonald, Taylor Farms Jennifer McEntire, United Fresh Produce Association *Mike McGee, L&M Mark Mignogna, Sysco Corporation Gurmail Mudahar, Tanimura & Antle Dave Murphy, Boskovich Farms, Inc. *Miles Murphy, Birko Naveen Murthy, Starbucks Coffee Company Roger Niebolt, Cargo Data Corporation Rick Overholt, CHEP Elis Owens, Birko *Malkeet Padda, Driscoll’s Nadia Pasco, Azzule Jane Proctor, Canadian Produce Marketing Assn. *John Purcell, Monsanto Company Walter Ram, The Giumarra Companies John Raulerson, Firehouse Restaurant Group Inc. Keith Refsnider, Driscoll’s Ryan Richard, GS1 US Joan Rosen, JC Rosen Resources Trey Ruello, iTrade Network *Raj Shah, Alchemy Systems Victor Smith, JV Smith Companies Kim Snyder, Monterey Mushrooms, Inc. Raina Spence, GlobalG.A.P. North America Tony Stachurski, Hardie’s Fruit & Veg Co., LP Stacy Stoltenberg, Hygiena Robert Stovicek, PrimusLabs *Alejandro Tomas Callejas, Church Brothers Farms Daniel Vache, Freightflow Penny Vyskocil, Aldi Inc. Richard Warsaw, GreenGate Fresh, LLLP *Diane Wetherington, iFoodDecisionSciences (IDS) *GaryWishnatzki, Wish Farms Drew Zabrocki, Centricity Global

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*Member of the Tech Task Force.

Conference Speakers Wednesday, May 1, 2019 Joshua Katz Partner, McKinsey & Company

Adam Greenberg CEO, iUNU

Kenneth Scott Zuckerberg Senior Vice President and Strategist, Wells Fargo

Karol Aure-Flynn Vice President, Sector Analyst and Team Lead, Food & Agribusiness Industry Advisors, Wells Fargo

Vonnie Estes Vice President, Technology, Produce Marketing Association

Nolan Paul Partner, AgTech Lead, Yamaha Motor Ventures

Thursday, May 2, 2019 Vonnie Estes Vice President, Technology, Produce Marketing Association

Cathy Burns CEO, Produce Marketing Association

Seana Day Partner, Better Food Ventures and The Mixing Bowl

Bob Whitaker, Ph.D. Chief Science & Technology Officer, Produce Marketing Association

Ranveer Chandra Chief Scientist, Microsoft Azure Global

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Thank You To Our Sponsors!

PMA would like to thank its sponsors for making this year’s Tech Knowledge Symposium possible:

Technology Portfolio Presenting Sponsor

Platinum Sponsor

Gold Sponsor

Silver Sponsor

Silver Sponsor

Bronze Sponsor

Bronze Sponsor

Bronze Sponsor

Bronze Sponsor

Meals and Refreshment Break Sponsor

Media Sponsor

MAGAZINE

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Thank You To Our Sponsors!

PMA would like to thank its sponsors for making this year’s Tech Knowledge Symposium possible:

Roundtables Sponsors

AMERIC AN ROB OT IC S

WEXUS EMPOWERING FARMERS

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Tech Knowledge Schedule-At-A-Glance Wednesday, May 1, 2019 9:00 AM - 5:30 PM

Registration Open

9:30 AM - 12:00 PM

Business Roundtables*

12:00 PM - 1:00 PM

Lunch- For Roundtables Participants Only

1:30 PM - 2:00 PM

Welcome and Introduction

2:00 PM - 2:45 PM

Technology Innovation in Agriculture

2:45 PM - 3:30 PM

Convergence of Farming, Technology, and Finance

3:30 PM - 4:15 PM

Real Tech for the Real World from Real Folks

4:45 PM - 5:30 PM

Networking Happy Hour

Thursday, May 2, 2019 7:00 AM - 8:00 AM

Breakfast

8:15 AM - 9:00 AM

We Need Solutions, Not Technology Products

9:00 AM - 9:45 AM

Tech and Innovation in the “Messy Middle”

9:45 AM - 10:15 AM

Networking Break

10:15 AM - 11:00 AM

Bringing Ag into the Digital Age

11:00 AM - 12:00 PM

Tabletop Discussions

12:00 PM - 12:30 PM

Lunch

12:30 PM - 1:15 PM

Closing Keynote

*Pre-registration required

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Tech Knowledge Symposium WEDNESDAY, MAY 1, 2019 9:00 AM - 5:30 PM Registration Open Location: Monterey Foyer

9:30 AM - 12:00 PM Business Roundtables (Separate registration required.)

Location: Pacific & Grove

12:00 PM - 1:00 PM Lunch- For Roundtables Participants Only Location: Pebble & Beach

1:30 PM - 2:00 PM

Welcome and Introduction Speakers: Vonnie Estes

Vice President, Technology,

Produce Marketing Association

David Marguleas

PMA Chairman of the Board

Executive Vice President,

Sun World International Location: Pebble & Beach

2:00 PM - 2:45 PM

Technology Innovation in Agriculture Speaker: Joshua Katz

Partner, McKinsey & Company Location: Pebble & Beach Emerging technologies are disrupting many industries, bringing rapid and large-scale change. Josh will discuss what technology McKinsey is seeing and how it will be applied to the produce industry.

2:45 PM - 3:30 PM Convergence of Farming, Technology,

and Finance

Speaker: Kenneth Scott Zuckerberg

Senior Vice President and Strategist,

Wells Fargo Moderator: Vonnie Estes

Vice President, Technology,

Produce Marketing Association Location: Pebble & Beach Wells Fargo believes that as farmers and agribusinesses adopt data intensive tools, our systems will produce food more efficiently and thoughtfully with less waste and less environmental impact. Join Ken as he explores exciting ways to finance new technologies on the farm.

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3:30 PM - 4:15 PM Real Tech for the Real World from Real Folks Moderator: Vonnie Estes

Vice President, Technology,

Produce Marketing Association Speakers: Adam Greenberg

CEO, iUNU

Karol Aure-Flynn

Vice President, Sector Analyst and Team Lead,

Food & Agribusiness Industry Advisors,

Wells Fargo

Nolan Paul

Partner, AgTech Lead, Yamaha Motor Ventures Location: Pebble & Beach Real experts with real experience share lessons learned so the rest of us can move forward on the path to advanced farming on solid footing.

4:15 PM - 5:30 PM Networking Happy Hour Location: Spyglass Promenade

THURSDAY, MAY 2, 2019 7:00 AM - 8:00 AM Breakfast Location: Pebble & Beach

8:15 AM – 9:00 AM

We Need Solutions, Not Technology Products Speaker: Vonnie Estes

Vice President, Technology,

Produce Marketing Association Location: Pebble & Beach Hear about what organizations need to do and need to know about new technology to position themselves for success.

9:00 AM - 9:45 AM

Tech and Innovation in the “Messy-Middle” Speaker: Seana Day

Partner, Better Food Ventures and the

Mixing Bowl Location: Pebble & Beach Better Food Ventures invests in entrepreneurs that are leveraging information and communications technology to transform the food and ag sector. Seana will talk about what she is seeing and investing in in post-harvest, value-added food.

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9:45 AM - 10:15 AM

Networking Break

10:15 AM - 11:00 AM

Bringing Ag into the Digital Age Speaker: Ranveer Chandra

Chief Scientist, Microsoft Azure Global Location: Pebble & Beach It’s been proven that data, coupled with farmers’ knowledge and intuition, can increase productivity and reduce costs. Ranveer will highlight how Microsoft’s FarmBeats project is tackling challenges with unique solutions.

11:00 AM - 12:00 PM

Tabletop Discussions Location: Pebble & Beach Discuss important topics with other attendees to develop ways to return to your business with action steps and ideas.

12:00 PM – 12:30 PM Lunch Location: Pacific & Grove

12:30 PM - 1:15 PM Closing Keynote Speakers: Cathy Burns

Chief Executive Officer,

Produce Marketing Association

Bob Whitaker, Ph.D.,

Chief Science & Technology Officer,

Produce Marketing Association Location: Pebble & Beach Hear insights from the CEO and CTO of the Produce Marketing Association as they bring together the ideas of Tech Knowledge 2019 and what it means for the produce industry.

1:15 PM

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Symposium Adjourns

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Thank you PMA Gold Circle Contributors PMA’s Gold Circle campaign funds critical research and education to strengthen global food safety in fresh produce.

The program is funded by PMA members who make a $1,000 annual contribution. Gold Circle Members are among an elite group of industry leaders who are dedicated to assuring a safe and healthy produce experience. To learn more about how your company can become a member of PMA Gold Circle, visit pma.com/goldcircle or contact us at +1 (302) 738-7100.

Gold Circle Contributors as of April 18, 2019 4Earth Farms Able Freight Services, Inc. Accu-Label, Inc. Ace Customs Broker, Inc. Ag-Fume Services, Inc. AgroFresh A & J Produce Corp.

A.J. Trucco, Inc. Akin & Porter Produce, Inc. Allen Lund Company, Inc. Alpine Fresh, Inc. AmeriFresh Andrews Brothers, Inc. Andrew & Williamson Fresh Produce Apache Produce Imports, LLC Archibald Fresh Associated Wholesale Grocers Awe Sum Organics, Inc. A & W Food Services of Canada, Inc. Babe Farms, Inc. Bailey Farms, Inc. Bard Valley Medjool Date Growers Beachside Produce, LLC Bedford Industries, Inc. Bejo Seeds Inc. Ben B. Schwartz & Sons, Inc. Ben E. Keith Foods Bengard Ranch

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BFC Associates Blue Book Services, Inc. Blue Creek Produce, LLC Boskovich Farms, Inc. Bozzuto’s, Inc. Brinker International Bronco Packaging Corp.

Burris Logistics Caito Foods, LLC Calavo Growers, Inc. CA Leafy Greens Marketing Agreement Cal Fresco California Avocado Commission California Pear Advisory Board California Sun Dry Foods Canadian Produce Marketing Assn.

Capespan North America Carlson AirFlo Merchandising Systems Castellini Company Catalytic Generators, LLC CDS Distributing, Inc. CF Fresh, LLC Charles E. Gilb Company Cheesecake Factory Incorporated, The Chelan Fresh Chestnut Hill Farms Chiquita Brands N.A.

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Church Brothers Farms Ciruli Brothers Citricola Lucato, Ltda.

Citro Sel S.A. De C.V. Classic Fruit Company C.L. Services Inc. CMI Orchards Coastal Fresh Farms, Inc. Coastal Sunbelt Produce Coastline Family Farms Coast To Coast Produce, LLC Coliman Grupo S.A. de C.V. Concord Foods, LLC Coosemans LA Shipping Corona College Heights Costco Wholesale Crop Science, a division of Bayer Crown Jewels Produce Company Crunch Pak Curation Foods Custom Produce Sales Dade Service Corporation Dalena Farms, Inc. Dave’s Specialty Imports, Inc. Dayka & Hackett, LLC DiMare Fresh, Inc. Divine Flavor, LLC Dixie Produce, Inc. Dole Food Company, Inc. Domex Superfresh Growers Double Diamond Farms

Gold Circle Contributors as of April 18, 2019 Duda Farm Fresh Foods, Inc. Dulcinea Farms-Pacific Trellis Fruit Duncan Family Farms, LLC Earthbound Farm Easterday Farms Produce Co. Eastern Produce Council Emerson Empacadora G.A.B., Inc. Enviro Tech LA, S.A. de C.V. ERC Trade, LLC Family Tree Farms Famous Software, LLC Field Fresh Foods, Inc. Fisher Ranch Corporation FiveStar Gourmet Foods Flavor Pic Tomato Co. Florida Strawberry Growers Association Food Safety Net Services Four Star Sales, Inc. Fowler Bros., Inc. Fox Packaging Fresherized Foods Fresh Gourmet Company FreshPoint, Inc. Fresh Solutions Network, LLC Fresh Taste Produce, Ltd. Freska Produce International, LLC Frieda’s, Inc. Fruits CMR SA Fru-Veg Marketing, Inc. F & S Produce, Inc. Gelson’s Markets Georgia-Pacific GFF, Inc. Giorgio Fresh Co. Giumarra Companies, The G.O. Fresh Gold Coast Packing, Inc.

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GreenGate Fresh, LLLP Greenhouse Produce Company G & R Farms Grimmway Farms Growers Express, LLC Guy J. Varley, Inc. Ham Farms, Inc. HarvestMark Harvest Sensations Hass Avocado Board Heartland Produce Company Highline Mushrooms Hollandia Produce, L.P. Horton Fruit Company, The Houweling’s Group Hugh H. Branch, Inc. Hurst International Hyde & Hyde, Inc. IFCO SYSTEMS iGPS Logistics, LLC Index Fresh, Inc. Indianapolis Fruit Company Inline Plastics Corp.

International Paper Ippolito International iTradeNetwork JAB Produce Jack Brown Produce, Inc. Jac. Vandenberg, Inc. J. C. Watson Company J & J Distributing Co. J&J Family of Farms J & K Fresh, LLC J. Marchini Farms J. Margiotta Company, LLC JOH John Vena, Inc. JSB Group, LLC, The JV Smith Companies Keyes Packaging Group Kingdom Fresh Produce

Kroger Co., The KVAT Food Stores, Inc. Kwik Lok Corporation Lakeside Produce Legend Produce Leger & Son, Inc. LGS Specialty Sales, Ltd. Limonik Produce Inc. Lindner, Christine Lipman Litehouse, Inc. Live Oak Farms L&M Louis Melbourne Lowes Food Stores, Inc. Maddan & Company, Inc. Manfredi Companies Mann Packing Company Marc Glassman, Inc. Market Fresh Produce, LLC Markon Cooperative, Inc. Martori Farms Mastronardi Produce McEntire Produce, Inc. Meijer, Inc. Melissa’s Merieux Nutriscience Corporation Metro Richelieu, Inc. Miami Agro Import Military Produce Group, LLC Mission Produce, Inc. Monterey Mushrooms, Inc. Moxxy Marketing Mucci International Marketing Murphy Tomatoes Muzzi Family Farms National Mango Board National Produce Consultants National Watermelon Promotion Board Nature Fresh Farms

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Gold Circle Contributors as of April 18, 2019 Naturipe Farms, LLC New York Apple Sales, Inc. Nickey Gregory Co., LLC Nonpareil Corp.

North American Produce Buyers North Bay Produce, Inc. Northwest Horticultural Council Ocean Mist Farms Okanagan Specialty Fruits Inc. Oneonta Trading Corporation OnePointOne Onions 52 Onions Direct, LLC Ontario Greenhouse Vegetable Growers Oppenheimer Group, The Organics Unlimited, Inc. Pace International, LLC Pacific Coast Fruit Company Pacific International Marketing Pacific Tomato Growers Panorama Produce Sales, Inc. Peak of the Market Pear Bureau Northwest Performance Food Group Pero Family Farms Food Company, LLC Phillips Mushroom Farms Potandon Produce, LLC Pratt Industries Premier Citrus Packers, LLC Premier Mushrooms LP Premier Produce Pretty Lady Vineyards Pride Pak Canada, Ltd. Prime Time International PRO*ACT, LLC Pro Citrus Network, Inc. Produce Packaging, Inc. Produce Pro Software Progressive Produce, LLC

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Provincial Fruit Co., Ltd. Publix Super Markets, Inc. Pure Hothouse Foods, Inc. Red Blossom Sales, Inc. Redline Solutions, Inc. Red Sun Farms Rehrig Pacific Company Reichel Foods River Point Farms, LLC Robinson Fresh Rocky Produce, Inc. Roland Marketing, Inc. RSM US LLP Sabor Farms, LLC Sage Fruit Company Saladino’s Sanson Company, The Sbrocco International, Inc. Seald Sweet International Sensitech, Inc. Sev-Rend SFL Companies Shuman Produce, Inc. Sinclair Systems Int’l, LLC SmartWash Solutions, LLC Smith Packing Inc. Sobeys, Inc. Sol Group Marketing Co. Southeastern Grocers Southern Specialties, Inc. Spokane Produce, Inc. S. Strock & Co., Inc. State Garden, Inc. Stemilt Growers, LLC Sun Belle Inc. Sunkist Growers, Inc. Sun Pacific Sun Rich Fresh Foods, Inc. Sunrise Produce Company Sun World International, LLC Superior Sales, Inc.

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Sydney Markets, Ltd. Syngenta Corporation Sysco Corporation Tanimura & Antle Taylor Farms, Inc. Thermal Technologies, Inc. Tippmann Group T. Marzetti Company To-Jo Mushrooms, Inc. Tom Lange Company, Inc. TOMRA Sorting Solutions Top Brass Marketing, Inc. Total Quality Logistics, Inc. Trinity Fruit Sales Umina Bros., Inc. Unitec S.P.A. Veg-Fresh Farms Ventura Pacific Company Village Farms, LP Villita Avocados, Inc. Vision Produce Company Volm Companies, Inc. Wakefern Food Corporation Wawona Packing Co., LLC Wegmans Food Markets, Inc. Well-Pict, Inc. Western Precooling Systems Westlake Produce Co. Westmoreland West Pak Avocado, Inc. Westside Produce Wholesale Produce Supply Co. Wilcox Fresh Windset Farms Wish Farms Wonderful Citrus Xgenex, LLC Yakima Fresh, LLC Youngstown Grape Distributors, Inc. ZESPRI International, Ltd.

Mark Your Calendars Save the date for upcoming PMA and Center for Growing Talent offerings:

Fresh Connections: Mexico

Foodservice Conference & Expo

May 29-30, 2019 | Guadalajara Jalisco, Mexico

July 26-27, 2019 | Monterey, California USA

Fresh Connections: Floral Anaheim

Fresh Connections: Southern Africa

June 6, 2019 | Anaheim, California USA

July 30-31, 2019 | Cape Town, South Africa

Webinar: Sustainability

CGT Women’s Fresh Perspectives Event

June 26, 2019 | 11:00 a.m. Eastern Time

July 30, 2019 | Pretoria, South Africa

CGT Bocce for Talent

Fresh Connections: Brazil

July 24, 2019 | Monterey, California USA

August 21, 2019 | São Paulo, Brazil

CGT Joe Nucci Memorial Golf Tournament

Fresh Summit Convention & Expo

July 25, 2019 | Monterey, California USA

October 17-19, 2019 | Anaheim, California USA

CGT 5K Race for Talent at Foodservice

CGT 5K Race for Talent at Fresh Summit

July 26, 2019 | Monterey, California USA

October 18, 2019 | Anaheim, California USA

CGT Women’s Fresh Perspectives Reception

CGT 5K Women’s Fresh Perspectives Leadership Breakfast

July 26, 2019 | Monterey, California USA

October 19, 2019 | Anaheim, California USA

Please check pma.com/events for additional events.

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About Produce Marketing Association Tap Into PMA’s Expertise Year-Round

Supporting Fresh Talent

PMA is the Produce Marketing

Center for Growing Talent (CGT) was

Association, a global fresh produce and

created by the produce and floral

floral trade association. We help our

industry to grow the people across our

members access the people, markets,

industry. We help attract, develop and

tools and insights to help grow their

retain the talent needed to feed our

businesses and be more profitable. A

industry’s growth, including educational

partner with a proven track record of

programming and networking

success, we can help you make the right

events. We offer a variety of industry-

connections for real business results.

specific solutions across the career continuum, for university students, young professionals, women, emerging leaders, mid-level individuals and senior executives. For more information, visit CenterforGrowingTalent.org.

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