2015 PMA Fresh Summit Brochure

OCTOBER 23–25, 2015 ATLANTA, GEORGIA USA

FRESHSUMMIT.COM • #FRESHSUMMIT

PRODUCE. FLORAL. BUSINESS. TECH. IT ALL COMES TOGETHER AT FRESH SUMMIT. It's the most important event of the year for the produce and floral industry.

GET READY FOR FRESH SUMMIT

2015 —WHERE BRIGHT IDEAS GROW.

Fresh Summit is your chance to mingle and connect with more than 18,500 attendees and 1,000+ exhibitors from over 60 countries. You’ll meet with experts, leaders and decision makers from every link in the supply chain. And you’ll have an up-close opportunity to see how today’s bright ideas are reshaping tomorrow’s produce and floral landscape.

From exotic varieties and dazzling colors to bold new products and services, there’s a discovery around every corner. Get the scoop on consumer trends, meet buyers and suppliers, and make the connections that will matter to your business in the year to come.

It’s a one-of-a-kind event—the largest in the Western Hemisphere—and it’s just the start of what PMA can offer your organization.

WELCOME TO THE FUTURE OF FRESH. Warm regards,

BRIAN COOK

Chairman, Fresh Summit Committee San Miguel Produce, Inc.

SCOT OLSON

Vice Chairman, Fresh Summit Committee Grocery Outlet, Inc.

Find Fresh Inspiration in 2015 Here’s a look at all the excitement to come at the year’s must-attend event for the global produce and floral industry.

FRESH FACES

COMMUNITIES OF INTEREST

Fresh Summit brings together produce and floral industry leaders, retail buyers, food safety experts and importers/ exporters from across the globe. From decision makers to market innovators, Fresh Summit attendees and exhibitors are the people you need to know.

With more than 18,500 attendees and 1,000+ exhibitors from over 60 countries, Fresh Summit becomes the center of the produce and floral marketing universe every October.

Here relationships are formed, trends are revealed, ideas are exchanged and relationships are built.

CONNECT WITH ATTENDEES Retailers

Grower-Shippers

Wholesalers & Distributors Foodservice Operators & Distributors

Industry Organizations & Commodity Boards Business Solution Providers

GLOBAL CONNECTIONS

ISSUES LEADERSHIP

Importers/Exporters

Consumer & Trade Media

SCIENCE & TECHNOLOGY

FLORAL

Suppliers

INDUSTRY TALENT

ENGAGE WITH EXHIBITORS Global Grower-Shippers and Processors Marketing, Trade & Promotional Organizations Government Agencies & Ministries of Agriculture

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To help personalize your experience, we’ve organized Fresh Summit’s educational workshops and networking receptions around specific Communities of Interest, including:

Suppliers and Manufacturers of Packaging, Equipment, Labeling, Transportation, Merchandising & Technology Services

Use these Communities of Interest to navigate Fresh Summit.

Learn more at FreshSummit.com/MyCommunity

QUALITY CONNECTIONS

GLOBAL BUYERS

What makes Fresh Summit a one-of-a-kind opportunity to grow your global network? Connections. Connections to each other. Connections to new technologies. Connections to information.

The pulse of business. The buzz of conversation. The electricity on the exhibition floor is energizing. And that’s why Fresh Summit has become a magnet for produce industry leaders and decision makers all along the supply chain—including top buyers from the world’s largest retail chains.

60

%

of global produce retailers were represented at 2014 Fresh Summit

77

of attendees are directly involved with purchasing decisions

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attendees are management personnel, ranging from General Manager to CEO

90

of exhibitors agree the quality of leads increased or remained steady

%

in

%

*Information from 2014 Fresh Summit Attendee & Exhibitor Surveys

16 of the top 25 retailers on Supermarket News’ list of “Top 25 Global Retailers” participate in Fresh Summit:

Aeon Ahold Aldi Carrefour Coles Group Costco

Delhaize Kroger Loblaw Publix Safeway Seven & I

Target Tesco Walmart Woolworths (AU)

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Three Days of Bright Ideas What will your 2015 Fresh Summit experience look like? Now’s the time to start planning. Here’s a step-by-step guide to getting the most out of your visit.

DIVE INTO EDUCATION

SEE INNOVATION @ WORK

Kick off your Fresh Summit experience on Friday by gaining valuable information and new ideas at educational workshops and the opening general session.

Get a glimpse of what tomorrow holds for your business. Visit Innovation @ Work, a high-traffic area located just off the show floor, open before, during and after the Expo. Stop by the Fresh Ideas Showcase and explore the Just 4 Kids area as well as the new On-the-Go showcase featuring healthy convenience and snacking products.

NETWORK LIKE A PRO Connect with future partners. Rekindle old relationships.

Learn which product innovations and trends will most impact your business.

FEEL THE ELECTRICITY The energy. The flavors. The conversations. When you step foot on the Expo floor, you can feel the excitement. With over 1,000 exhibitors, including a sold-out Floral Pavilion, you come face-to-face with the latest technologies, products and services from around the world.

Make the most of your Expo experience by planning in advance! Use our new My Expo Plan tool to create and print a personalized list of exhibitors to visit. Or, access your customized list and the show floor plan on the Fresh Summit Mobile App to make connecting to the right suppliers easier than ever.

FreshSummit.com/MyExpoPlan FreshSummit.com/MobileApp

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Find Your Community Ramp up your networking efforts by connecting to one or more of the Communities of Interest that most closely align with your business goals.

GLOBAL CONNECTIONS COMMUNITY

ISSUES LEADERSHIP COMMUNITY

A forum for best-in-class business connections for buyers and sellers at all levels throughout the global supply chain. Learn the latest consumer trends and best practices that cut across geographic borders to better serve your customers and grow your business.

Gain a greater understanding of the issues affecting the fresh produce and floral industry most—like global trade, food safety regulations and crisis management.

SCIENCE & TECHNOLOGY COMMUNITY

The floral industry’s unique challenges demand a community all its own. Get a look at the latest consumer research and trends, share ideas, and discuss insights and industry challenges with your peers.

From DNA fingerprinting to product tracking, advances in technology impact every link in the supply chain. Gain an understanding of complex food safety, technology and science issues, as well as practical solutions that you can apply to your business now and in the future.

FLORAL COMMUNITY

INDUSTRY TALENT COMMUNITY Powered by PMA Foundation Talent is the most precious resource for your business, whether you’re a retailer in California or an importer in China. PMA Foundation for Industry Talent can help you attract, develop and retain top talent to lead your company into the future.

Learn more at: FreshSummit.com/MyCommunity

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Program Schedule Engaging workshops. Special events. Networking receptions tailored to your interests. Make time for the events that matter to you.

Thursday, October 22 7:00 AM–8:30 AM

PMA Foundation 5K – Race for Talent*

7:45 AM–9:45 AM

Breakfast General Session

8:00 AM–5:00 PM

Innovation @ Work

9:30 AM-10:00 AM

Rookies & Cookies Reception

PMA Foundation Women’s Fresh Perspectives Leadership Breakfast*

10:00 AM–5:00 PM

Exposition

5:15 PM–7:30 PM

Floral Networking Reception

8:00 AM–5:00 PM

Innovation @ Work

5:15 PM–7:00 PM

Global Connections Reception

8:45 AM–10:15 AM

Workshop Series I

5:15 PM–7:00 PM

Industry Talent Reception (Powered by PMA Foundation)

10:30 AM–12:30 PM

Brunch General Session

5:15 PM–7:00 PM

Science & Technology Reception

12:45 PM–2:15 PM

Workshop Series II

2:35 PM–4:05 PM

Workshop Series III

3:15 PM–5:00 PM

Emerging Leaders Program Capstone and Graduation

4:00 PM–5:00 PM

Fresh Ideas in Action Reception

5:00 PM–6:30 PM

PMA Foundation Young Professionals Reception (Ticket Required)

5:30 PM–6:30 PM

President’s Invitational Reception (Ticket Required)

6:30 PM–8:30 PM

Welcoming Reception*

12:30 PM–5:00 PM

Retail Produce Tour*

Friday, October 23 7:00 AM–8:30 AM

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Saturday, October 24

Sunday, October 25 7:45 AM–9:45 AM

Breakfast General Session

8:00 AM–5:00 PM

Innovation @ Work

10:00 AM–5:00 PM

Exposition

* Separate registration may be required.

Schedule subject to change.

Visit FreshSummit.com/Workshops for the most up-to-date information.

General Sessions FRIDAY, OCTOBER 23

SATURDAY, OCTOBER 24

SUNDAY, OCTOBER 25

State of the Industry

The Art of Innovation

Global by Design

GUY KAWASAKI EVANGELIST, AUTHOR AND SPEAKER

MIKE WALSH FOUNDER AND CEO

BRYAN SILBERMANN CEO

CATHY BURNS PRESIDENT

PRODUCE MARKETING ASSOCIATION

PRODUCE MARKETING ASSOCIATION

TOMORROW

For more information on the General Sessions, please visit FreshSummit.com/GeneralSessions

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3 Easy Ways to Register 1

REGISTER ONLINE at FreshSummit.com/Register

REGISTER NOW AND SAVE FreshSummit.com/Register

2

FAX your registration form to the PMA Solution Center at +1 (302) 738-6685

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MAIL your registration form to the PMA Solution Center (see registration form for address information)

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Save up to $150 if you register before September 18 Receive $90 off the All Access Pass if your company submits 5+ paid registrations (any type) at the same time Bringing more than five attendees?

Contact the PMA Solution Center at +1 (302) 738-7100 for even deeper discounts

Increase Visibility with Sponsorship & Advertising STAND OUT AT FRESH SUMMIT Make your company top-of-mind for 18,500 attendees. Fresh Summit advertising and sponsorship opportunities include print, digital, mobile, sampling and the Media Wall.

Benefits include:

Increasing company exposure and visibility Reaching a large audience in a cost-effective way Reinforcing branding messages Positioning your company as an industry leader

For more information about tailored packages that support your business initiatives, contact PMA’s Business Development team at +1 (302) 738-7100 or visit FreshSummit.com/Sponsorship

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About the Produce Marketing Association BRIGHT IDEAS ALL YEAR LONG

SUPPORTING FRESH TALENT

Fresh Summit is an unforgettable three days. But PMA is committed to delivering value all year long. Making PMA your go-to resource every day is one of the best ways to stay on top of industry changes.

Explore our Research Practice on pma.com

PMA Foundation for Industry Talent is a charitable organization that offers education programs and networking events to help you attract, develop and retain top talent to grow your business. No matter where your company is in the global supply chain or where you are in your career, we offer solutions for leadership development along the entire career continuum.

Discover marketing opportunities like the eat brighter!™ movement

Take a few minutes during Fresh Summit to visit the PMA Center on the show floor and inquire about how we can help you grow.

Access our online Global Membership Directory with 2,800 companies and 27,000 buyers and suppliers Register for one of our many global industry events and programs

And so much more!

Visit PMA.com/Membership and discover how we can be your resource for global connections and bright ideas 24/7/365.

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PMA Membership Means Business THE FEEDBACK WE’VE GOTTEN FROM PMA COULD MEAN AN ADDITIONAL MILLION—OR MILLIONS— IN REVENUE.

THANKS TO PMA, WE ARE IDENTIFYING GROWERS AROUND THE GLOBE THAT OFFER HIGH-QUALITY AND INCREDIBLE FLAVOR PROFILES.

JIM BYRON

OLEEN SMETHURST

PMA HAS HELPED ME FIND INNOVATIVE FLORAL IDEAS WHILE HELPING ME TO GROW PERSONALLY AND PROFESSIONALLY.

PMA’S RESOURCES HELPED US INCREASE EXPORTS TO CHINA— UP 62% FROM THE PRIOR YEAR.

CEO Xgenex | Technology Solutions Provider | USA PMA Member since 2012

KATHLEEN MARTIN

Floral/Produce Buyer Sam’s Wholesale Club | Retailer | USA PMA Member since 1990

General Merchandise Manager Costco Wholesale | Retailer | CANADA PMA Member since 1991

CHRISTIAN CORSSEN

General Manager Compañía Frutera Santa María S.A. | Exporter | CHILE PMA Member since 2013

View more member stories at PMA.com/MemberStories

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2015 Highlights Make 2015 your most memorable Fresh Summit yet. Here are some highlights to look forward to this year:

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SMALL INVESTMENT, MONSTER RETURNS

SELL OUT FOR FNV

PMA, Partnership for a Healthier America and Sesame Workshop have joined forces to create the eat brighter!™ movement, an unbeatable opportunity to include select Sesame Street character images on your marketing plans and help increase sales. Find out how eat brighter! can help your business by contacting us at +1 (302) 738-7100 or visiting us at the PMA Center on the show floor.

Pledge to eat more fresh fruits and vegetables with the star power that’s already signed on to Team FNV—folks like Jessica Alba, Steph Curry, Cam Newton and Kristen Bell. The power we hold as the industry responsible for producing the healthy products we know and love is unparalleled.

INNOVATION @ WORK RETURNS

STRONG FOUNDATIONS

Back by popular demand, Innovation @ Work returns for another year of groundbreaking ideas and leading products.

It’s your destination for the latest innovations in technology, packaging, merchandising and so much more. Explore the Just 4 Kids and On-the-Go sections of the Fresh Ideas Showcase and browse the winners and finalists for PMA’s Impact Award: Excellence in Packaging and the Sensory Experience Contest.

Special programs from the PMA Foundation for Industry Talent, including Career Pathways, the 5K Race for Talent and the Women’s Fresh Perspectives Leadership Breakfast, help you build partnerships and bolster careers across the industry.

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PRODUCE MARKETING ASSOCIATION P.O. Box 6030 | Newark, DE USA 19714-6036 Address Service Requested

OCTOBER 23–25, 2015 ATLANTA, GEORGIA USA FRESHSUMMIT.COM • #FRESHSUMMIT

SAVE UP TO $150 if you register before September 18.

Learn more at FreshSummit.com/Register