Prime Ways | Volume 9 | Issue 3

VOLUME 9 ISSUE 3

Sit Back & Relax

Prime’s Oasis Hotel & Convention Center offers perks for Prime associates.

PRIME RIME available anywhere you get your podcasts

AUGUST 2024 | PRIME WAYS | 1

2740 N. MAYFAIR AVE. SPRINGFIELD, MO 65803 417-866-0001 PRIMEINC.COM MARKETING COMMUNICATIONS MANAGER Clayton Brown RECRUITMENT MARKETING MANAGER Mitchell Coiner MEDIA & ONBOARDING MANAGER Jamie Miller

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KATIE POLLOCK ESTES Editorial Director JORDAN BLOMQUIST Editor ELISABETH ANDERSON Art Director JAMIE THOMAS Digital Editor SARAH PATTON Creative Director BRANDON ALMS Senior Photographer & Designer KATY ST. CLAIR Photographer & Designer

CONTRIBUTORS Karly Balslew, Mary Ellen Chiles, Juliana Goodwin, Sonia Guzman, Peyson Mecke, Megan Price

LOGAN AGUIRRE Publisher MEGAN JOHNSON VP of Custom Publishing

Springfield, MO Salt Lake City, UT Pittston, PA

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AMMIE SCOTT MOTES VP of Strategy and Senior Account Executive J.J. MASSEY Finance Director GARY WHITAKER Founder JOAN WHITAKER Founder

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on the cover

Prime’s Oasis Hotel and Convention Center.

15 FEATURES We Are the Champions Get a glimpse of this year’s State Truck Driving Championships, held in June, for the Missouri and Utah teams.

Slip on Down to the Oasis Take a peek into Prime’s Oasis Hotel and Convention Center. Find comfort, class and special perks for Prime associates.

Highway Diamond Meet Prime driver Doreen Cook—this year’s Highway Diamond of the Year Award winner. She was presented the award at Prime’s Highway Diamonds Gala in April.

Prime Good Dads

Being present in family life is crucial, even for those with jobs on the road. Dennis Davis highlights the Prime Good Dads program as a valuable resource.

Patriotism on the Road

Keep your eyes peeled—you might catch a glimpse of Willard Reed and his patriotic truck on the road.

Improving Driver Safety

Everything you need to know about the Netradyne camera—an inward- and outward-facing camera that will be in the trucks of drivers.

Family Over Everything

Stan and Ken Auman are brothers who work at Prime, and they share the importance of keeping family at the center.

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09

18 18 24 09 11 15 17 28

Photos courtesy Prime Inc., Willard Reed, photo by Katy St. Clair

CONTENTS

24

FOUNDER’S NOTE

THE LOW DOWN

Photos courtesy Prime Inc.

T

he trucking industry is truly the backbone of our nation, with professional drivers at the core. At Prime, we acknowledge and celebrate our driving and non-driving associates for their unwavering work ethic to deliver essential products across the country. Each year, Prime drivers reach new heights by finetuning their skills, receiving industry awards and accomplishing personal goals.

In this issue of the Prime Ways Magazine, we highlight a few of our talented driving associates who competed in the Missouri and Utah State Truck Driving Championships. Turn to page 18 to learn about Team Prime and how they represented us with professionalism and skill. I am proud of their accomplishments, and I know you will be too.

LET’S GET Unfortunately, professional drivers rarely receive the recognition they deserve. At Prime, we are committed to continually pioneering new ways to recognize the sacrifice, dedication and hard-work it takes to be a successful operator, much like those highlighted in this magazine. I hope you enjoy reading.

SOCIAL Follow along with Prime events, driver photos and much more with Prime’s social media. @PRIMETRUCKING @PRIMEINC @PRIMEINCTRUCKING

Robert Low Prime Inc., CEO & Founder

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I LOVE TEACHING! att achel had the chance to teach as a ni ht fleet mana er

no

it s become his passion in his role as trainin center mana er.

BY MARY ELLEN CHILES

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Photo by Katy St. Clair

LIFE | S P OT L IG H T

LIFE | S P OT L IG H T

M

Photo courtesy Matt Rachel

att Rachel grew up in Peoria, Illinois, and managed auto parts stores before taking a job in operations for a trucking company based in Iowa. A colleague mentioned Prime. “He said, ‘You should check these folks out because I think you would excel there,’” Rachel says. “At the time, I was 23 years old, so I said, ‘Well, maybe I’ll take a look at it.’”

Rachel’s colleague, who lived in Joplin, Missouri, was persistent. “He talked me into an interview, and I showed up, and the rest is history,” Rachel says. achel moved to Springfield in 2001, but not to drive. Instead, he joined Prime as a night fleet manager. “I didn’t realize I liked teaching, but I would give some classes at Campus Inn,” Rachel says. “I just enjoyed that so much.”

From that experience, Rachel knew he wanted to teach in classrooms full-time. “I think teaching face-to-face is the best way to get people’s reaction and their understanding,” he says.

A couple of years later, in 200 , achel was brought on as the training center manager in Springfield. He’s been there ever since. “The orientation process for a trucking company is almost like a hiring fair,” Rachel says. “We’re the bridge between recruiting and hiring.”

Rachel and other instructors cover everything from logbooks to fuel economy.

An average of 11 people out of about 1, 00 applications in total attend orientation each week at one of three terminals.

“Ultimately, the majority of what we’re teaching is focused on safety,” Rachel says. Recruiters give prospective drivers limited information because of time constraints. Instead, recruiters initiate the process and Rachel and his team aim to close the deal.

LEARNING THE WAY arly in his career achel realized he had a knack for teaching big groups. “Something I thought would have scared me to death to get up in front of a bunch of people and talk just became addictive to me,” he says.

It didn’t start that way. “The very first class I gave, I did roll call, and then I had to leave for a second because I thought I was going to hyperventilate,” he says. Rachel

p

Joining Prime's team made Matt Rachel realize his passion for teaching.

decided to act like he was teaching one student at a time instead of 11 at once. He’d look at a person for several seconds while giving class material, then focus on another student.

It worked. Now, he wishes he had even bigger audiences. “I would love to teach thousands of people in a stadium if I could,” he says. achel says exposure to different kinds of people in his career has been “a tremendous learning experience.”

“I’ve learned so much in trucking from the drivers coming in and explaining what they did in their last company or last truck,” he says. “Maybe we don’t have that truck type, but it relates to ours and it makes good sense.”

Rachel doesn’t mind having the humility to learn from others. “I learned more in the teaching role than I ever taught,” he says.

“The more you learn, the better you get.”

Things have changed in the past 20 years. Applicants used to spend five days in orientation, but Rachel kept getting the same feedback on surveys. “Things like, ‘I flew across the country to be here,’” achel says. “ I really think that if your staff was here after p.m., we could get this done a lot faster.’”

With that, Prime began offering a mix of in-person learning and online courses.

Instead of having dead time in the evenings after normal business hours, applicants could study online and complete orientation in two and a half days instead of the original five. “I want their time to feel valuable,” Rachel says.

Rachel relishes watching applicants join Prime and succeed. “My favorite thing is when they come back six or eight months later and show me a picture of a motorcycle they bought, or their new house, or what they bought their spouse,” he says.

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“ LIFE | V ET E R A N S P OT L IG H T

A SIMPLE

SALUTE The military’s lessons shape Mario Tommaselli’s work at Prime.

BY MEGAN PRICE MILITARY HISTORY Mario Tommaselli began his military career in the Marine Reserves in January 2002 and was there until May 2009, achieving the rank of Sergeant. “The military really helped me out and where I felt I was going with my life,” he says.

In January 2003, his role as a 0621 Field Radio Operator took him to the front lines of Operation Ira i Freedom. eflecting on his military service, Tommaselli says, “Being deployed to Iraq was a challenging but defining experience. It taught me the importance of teamwork, adaptability and resilience.”

Tommaselli encourages aspiring military personnel to consider their branch selection carefully. To him, the most important part for new soldiers is finding the branch that aligns with their goals and values.

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Tommaselli’s commitment to fitness and staying healthy included regular gym sessions before work, as well as learning how to meal prep. His advice to others starting a weight loss regimen is straightforward: “Just get over the hump in the beginning— that’s the hardest part,” he says. “Once your routine is set, it becomes a lot easier to keep up with.”

Tommaselli finds parallels in his military service and tenure at Prime, emphasizing the shared values of integrity, accountability and respect. “In both settings, there’s a sense of duty and honor that guides our actions,” he explains. “ o your best, do what’s right and treat others how you want to be treated.” These principles have shaped his leadership style.

For those entering the trucking industry, Tommaselli praises Prime’s dedication to excellence in maintenance and e uipment. “I tell a lot of our new drivers about Prime’s awesome maintenance program and how well we keep our equipment,” he says. “Some drivers from other companies can’t believe how new and well-maintained everything is.”

Tommaselli’s military background has greatly influenced his approach to work, family and life. While he may have learned the values of commitment, perseverance and service in the Marines, he has truly exemplified these values in his time at Prime.

Tommaselli looks forward to a fulfilling future with the company he loves, continuing to help new drivers achieve their dreams.

Photo courtesy Mario Tommaselli

PRIME SERVICE Transitioning to civilian life, Tommaselli joined Prime in July 2010 as an inspector.

Over the years, he climbed the ranks, eventually becoming the tractor shop foreman in March 2012. Now, Tommaselli works in pedigree and success leasing at Prime’s Pittston, Pennsylvania, location, coordinating sales for trucks and trailers. “I love taking new associates out to their trucks for the first time,” he says. “To be able to see how excited and happy they are is very rewarding.”

In addition to his professional growth, Tommaselli has embarked on a personal journey to improve his health. “A few years ago, my oldest son’s teacher asked if I wanted to come to the class in my uniform and surprise him for Career Day,” he says.

“It was a great experience that I enjoyed immensely! My second oldest son is in her class now, and I had to lose some weight to fit back into the uniform so I could surprise him, too.”

“Do your best, do what’s right and treat others how you want to be treated.”

—Mario Tommaselli

“ LIFE | H IG H WAY DI A MON D

During April’s Highway Diamonds Gala, Doreen Cook was presented the top award.

RIDE INTO RELAXATION Dive into the various discounts o ered exclusively to Prime associates at the Palace Casino Resort located on the Mississippi Gulf Coast in Biloxi.

THE DIAMOND OF THE ROAD Nothing can stop Doreen Cook as she champions the road as the Highway Diamond o the ear.

Photo courtesy Prime Inc.

D

BY KARLY BALSLEW

oreen Cook has always loved to drive. She even says that traffic doesn’t bother her one bit. While others probably can’t say the same, with her positive attitude and passion for truck driving, it is no surprise that Cook won the Highway iamond of the ear Award at the annual gala in April.

Cook drives for the refrigerated division and has been with Prime for more than 1 years, and she plans on being there until the day she retires. “I enjoy seeing different things and getting to meet new people every day,” Cook says. “Prime has been a wonderful company to work for and I will never go to another trucking company.”

For Cook, the Highway iamond of the ear Award encompasses everything she has worked hard for as a driver.

From ensuring she is never late on a load to keeping her driving record and logs pristine, she delivers excellence every day with a can-do spirit. “I was completely surprised that I got it, but I put myself out there and it shows what I was able to accomplish,” Cook says. “I put myself out there because of my grandchildren.”

Cook has Tourette syndrome and is seeing signs of Tourette’s in two of her youngest grandsons. She wanted to show them that if you step outside your comfort zone and give it your all, you can accomplish anything. “I like the way I’m treated at Prime,” she says. “ ven though I have Tourette’s, nobody cares. With having Tourette’s I never thought I could do it, but it has brought me out of my shell, and my children are stunned with the transformation in their mother.”

Cook explains that the trucking industry has changed over the years and female drivers are becoming more common. She says about two out of every ten drivers are female, and Prime is very inclusive and supportive of its female drivers.

Whether male or female, the job doesn’t change, and everyone is on e ual footing, she says. She heavily emphasizes that drivers must take care of themselves mentally, physically and emotionally and never be afraid to ask for help. There is no other place Cook would rather be than behind the wheel for Prime. “Prime has my loyalty,” she says. “They work hard to keep their drivers happy.”

BY KARLY BALSLEW

Enjoy a night overlooking the waters of the Gulf of Mexico at a discounted rate. Prime associates can indulge in a relaxing stay at the Palace Casino Resort with hotel rooms for $89 a night Sunday through Thursday and $109 a night riday and Saturday. “The resort is the only smoke-free casino in Biloxi,” says Director of Marketing Jeana Tribble.

“The resort is beautiful, and we have award-winning restaurants.”

The Palace Casino Resort o ers si restaurants here associates can receive o including the award-winning Mingon’s Steak and Seafood.

Purchases at the gift shop and PURE, the Palace Spa, are also o .

During your stay, play a round of golf for $75 per person, up to four players, for 18 holes at the Preserve Golf Club. The expansive course has 245 acres of green and is surrounded by 1,800 acres of nature preserve. The casino also o ers the latest slot machines and a spacious table games pit.

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LIFE | A W E E K I N T H E L I F E

FROM MEXICO TO TEXAS AND BACK Some people complain about long commutes, but Jaime Arizpe drives from Mexico to Laredo e as

ve days a eek or his ob as lead technician at Prime.

BY JULIANA GOODWIN

I

n three years with Prime, Jaime Arizpe has gone from technician to trailer mechanic and lead technician.

His mornings start in Colombia Nuevo Leon, Mexico, where he lives. Every Monday through Friday, he leaves his home at 8

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a.m. to be able to make his 9 a.m. shift in Laredo, Texas.

Most days it only takes 45 minutes to drive and cross the border, especially since border patrol usually recognize him since he’s a frequent traveler.

LOVING HIS JOB His shift ends at 7 p.m., and if a driver needs their trailer and is waiting on it, he will work overtime to get it done.

Arizpe learned to tinker with cars from his father. Whenever something broke on one of their vehicles, his dad would call Arizpe in to watch and learn. His official training took place in Springfield, Missouri, at Prime’s headquarters, and then he was sent to Salt Lake City, tah, and then back to Laredo, his hometown.

It was in Laredo that he began to enjoy the associates he met and felt like it was a company where he could build a future.

Arizpe’s wife and two children live in Mexico in a house they built, but they are in the process of planning a move to Texas.

When asked what his favorite aspect of his job with Prime is, Arizpe replied: “I love everything about my job!”

Photo courtesy Jaime Arizpe

FIRST THING When Arizpe arrives at the Laredo Prime terminal—which can house 100 or more trailers—he clocks in, logs in to his workstation and checks his assignments for the day. A trailer may need work on its brakes, compressors, condensers, airbags or engine. As a lead technician, he works on trailers but also helps other technicians troubleshoot when they can’t figure out what’s going on with the equipment.

“When a technician gets stuck on a reefer unit or suspension where they can’t find the issue, I will help them out,” he says.

How many trailers he can tackle in a day depends on the problem. “If it’s brakes, I can get it out in 30 minutes,” Arizpe says.

“If it has a lot of issues, it may take me the whole day.” Depending on the day, he averages three trailers but has done as many as six.

LIFE | C LO S E T O HOM E

Dennis Davis is on the board of Good Dads, headquarted in Springfield, Missouri.

PRIME GOOD DADS Sprin

eld nonpro t sho s drivers ho to be more present in their amily’s li e hen they are out on the road.

Photo by Katy St. Clair

D

ennis Davis is the director of safety at Prime and a board member of Good ads a nonprofit headuartered in Springfield, Missouri, that focuses on the importance of fathers in the lives of families. The organization partners with Prime and offers many resources for drivers.

Trucking is a male-dominated industry, and many drivers are fathers.

Because these dedicated associates may be away from their families for weeks at a time, people might label them as absent, but that is not the case.

“The job itself is heroic,” avis says. “A lot of people say it s just a job, but the trucking industry is the backbone of the nation’s economy. Trucking is the only mode of mass transit that goes to every neighborhood in this country from a big distribution center in Atlanta to a rural ollar General in Arkansas, and an overthe-road truck driver got it there.”

BY JULIANA GOODWIN That is where Prime Good ads steps in. They serve as a resource for drivers to help them navigate the challenge of being away for long periods of time and still be involved in the lives of their kids each day. At Prime, Good ads’ resources are available to anyone with children you don’t need to be a dad to benefit. Services are free to drivers.

Prime Good Dads provides coaching for drivers. Coaches are counselors with the organization, and they will tailor sessions to the needs of each individual. rivers may want a one-off session for advice or ongoing coaching. Coaching is remote and can occur via video chat or a phone call. The point is to teach fathers that they can always be present in their family’s life. “With today’s technology there is FaceTime communication,” avis says. “ ou can still help with math homework depending on your schedule. ou can still be present at bathtime or be available to say good night for the

kids, even though you can’t be there physically. ou can still be there for the kids and respond to them and tell them that you love them.”

Prime Good ads was founded in 2017, has about nine associates and serves fathers throughout the state of Missouri.

Davis is a part of the 16-member board that runs and oversees the entire organization. Prime Good ads also works with fathers who have custody and child support challenges although they don’t focus on that with Prime.

Living in an information age, modern technology can connect a driver to his family more than ever before. Being involved with Prime Good ads has made avis more appreciative of his life.

“It makes me not take for granted the situation I am in,” he says. “ ven though I travel a lot for my job, I don’t travel nearly as much as an over-the-road truck driver.

It makes me want to help others who are in a similar situation.”

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AMBER’S JOURNEY TO HEALTH Amber Rosser decided to take charge of her health and has since lost 75 pounds and gained a positive mindset.

BY SONIA GUZMAN

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Photos courtesy Amber Rosser

WELLNESS | F I T N E S S

WELLNESS | F I T N E S S

A

s the clinical manager of Cardinal Health, the sleep lab inside Prime’s Salt Lake terminal, Amber Rosser has dedicated the past three years to ensuring quality patient care and operational excellence. Her journey toward a healthier lifestyle began amidst the challenges of COVID-19, where juggling homeschooling her four children, managing work and attending school full-time led to significant weight gain. At her peak, she weighed 215 pounds, the highest she had ever been, and lacked the energy to engage in simple activities with her kids.

Determined to reclaim her health, she first contacted river Health and Fitness in Salt Lake City, Utah. With the guidance of Matt Judy, she started receiving personalized workouts. Small changes,

like parking farther from entrances and walking daily, gradually became part of her routine. Implementing nonnegotiable habits marked the beginning of her transformation. “I had to have nonnegotiables with myself,” Rosser says.

“That included intentionally moving my body 45 minutes daily and cooking at home at least four times weekly.”

Balancing a healthy lifestyle with a demanding schedule re uired significant adjustments. She began waking up earlier and adhering to a structured routine, prioritizing family time and personal health. “Less screen time and more nightly walks as a family,” Rosser says, emphasizing the importance of integrating these habits into daily life.

Facing challenges like Binge ating isorder B , she had to learn to listen to her body. Her doctor introduced her

to intuitive eating, which helped her recognize true hunger signals. Drinking adequate water was another crucial aspect; she realized that her binge eating was often due to thirst rather than hunger. Consuming half her body weight in ounces of water daily became a turning point in managing B . “I recognized that a lot of the times I was binge eating because I was thirsty—not hungry,” Rosser says.

Support from her fianc , anny omano, a fitness industry veteran, was invaluable. He helped with meal prep and offered emotional support, reminding her to show herself grace and resilience. “When I messed up with my diet or skipped a workout, he really helped me to realize that I don’t need to feel guilty and beat myself up over it,” Rosser says.

Her children’s encouragement and excitement over their energetic mom were powerful motivators. Sharing her journey on social media provided accountability and support from her Prime family in SLC. “Being open about my journey on social media was important because they have all encouraged me and were watching my progress,” Rosser says.

Rosser’s advice for those starting their weight loss journey is to take baby steps and never forget your worth. “Long-term success comes from small, consistent changes,” she emphasizes. It’s essential to forgive yourself for setbacks and persist. The benefits of this journey are profound, both physically and mentally.

She has lost 75 pounds and achieved the best shape of her life, gaining mental clarity, energy and a positive mindset.

“I couldn’t run even a quarter of a mile without mentally and physically dying, but now I can run up to five miles without stopping,” Rosser says.

Rosser’s message is clear to anyone struggling with weight and health: “You are so worth it,” she promises. “It will be the hardest yet most rewarding thing you will ever do. Make baby steps; long-term consistency will yield lifelong results.”

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Prime Good Dads supports drivers and families with information, training, and resources designed to help them strengthen their connection and improve their communication.

learn more: www.primegooddads.com

TRUCKS & TECH | HOW W E ROL L

KEEPING AMERICA ROLLING Truck drivers are the bedrock of America. For driver Willard Reed, his patriotic truck is adored by many as he keeps America moving.

BY KARLY BALSLEW

W

p

PATRIOTIC

eed speci cally ordered his truck to be bright blue to ensure the color harmonized with the backdrop of the blue skies and clouds. The American fla billo s in the

ind as the bald ea le

s oops do n rom the heavens above. t

A STATEMENT

Rather than having more graphics, Reed wanted the words “Proud American” in large lettering to echo who he is and the country he loves. The design has received glowing support and love as others echo their pride.

Photos courtesy Willard Reed

t

UPGRADES

Reed has made other improvements to his truck such as a digital dash upgrade, premium insulation and a brake up rade.

illard Reed knew he would lease purchase his truck and wanted to make it one-of-akind. Starting his trucking journey with Prime in March 2020, he came into the industry with no experience, but quickly fell in love with the truck driving lifestyle. He drives for Prime’s refrigerated division and also guides new truck drivers as a Prime student driver trainer. “I love it here,” Reed says. “It’s one of the best jobs I’ve had.”

It’s hard to miss Reed as a bald eagle and American flag glide with him down the interstate.

The words “Proud American” gleam patriotically as he takes pride in his job and his country.

While he has had a few temporary trucks in the past, this truck would be something special and would be worth every penny. “I decided I wanted to get a wrap that I felt everyone could get behind, so I went with the patriotic route,” Reed says.

After protests in recent years, Reed felt a disappearance of patriotism and an overall shift that it wasn’t cool to love America anymore. Reed recalled liking a truck design he saw at a truck stop and snapping a picture of it. He sent the inspiration photo over to Stripes and Stuff Graphics, which led to the creation of his patriotic ride. He can confidently say that patriotism is alive and well as he receives adoration on the road.

“I’ve had a lot of truckers and other people commenting on the road that they love the truck,” Reed says. “Some vehicles will pull up next to me and honk their horn and wave. To me, it shows that the majority of Americans love the country and are proud Americans.”

Once or twice a week, Reed receives a positive comment, wave or honk while out driving. He feels a great sense of freedom on the road and loves sharing his experiences with new drivers.

Reed advocates the lease purchase route for any student who wants to stay with Prime. “I’m in the truck all the time and I always have a big smile on my face,” he says. “When I walk back to the truck and see the design, it gives me happiness.”

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TRUCKS & TECH | M A I N T E NA NC E

Trent Phariss and other team members create a variety of how-to videos for Prime drivers.

DRIVING CHANGE THROUGH VIDEO Drivers can improve skills with the new Pittston Pro Maintenance Course.

H

ow do you change your air filter on your truck Or prepare your spar bunk heater for winter For starters, head to Prime’s ouTube channel to watch a variety of how-to videos featuring Trent Phariss, a road assist maintenance advisor, and other members of the team. Trent has been with Prime for 19 years, and he teaches a pro maintenance class every weekday and is also refreshing a series of videos geared toward drivers. These videos serve as an additional resource for information covered in his class. “If a driver has a uestion after the class , they should check the channel because there is a very good chance there will be a video to address their uestion,” he says.

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Here is how to find the series First, go to ouTube and visit Prime Inc’s page.

From there, go to “playlist” and click on “Maintenance ideos How To.” The videos can also be found within the Prime Mobile app. There are currently 0 videos and more in the works.

The videos provide drivers with knowledge and solutions to problems that might arise on the road, such as how to fix a refrigerated trailer air chute or how to jump start a reefer unit.

Trent and his team were inspired by uestions from drivers, and the response has been incredibly positive from those who watch. “I would love for more drivers to be aware and utilize the information,” he says.

ight now, the team promotes each video by calling them out through social media, sending emails to notify associates of new videos and announcing them at the weekly safety meeting. The videos are usually two to three minutes long and pack tons of useful information. A few videos are longer, such as the one on reefer inspections.

Although the videos serve as a companion to the pro maintenance class, they are also meant to reach people who are more visual, hands-on learners. Some people learn by listening, others by doing. This aims to meet both types of learning styles. “It’s a great resource,” Trent says. “There is a lot of information out there, a lot we need drivers to know.”

Photo courtesy Prime Inc.

BY JULIANA GOODWIN

TRUCKS & TECH | T EC H U PDAT E

The innovative technology of this new camera allows it to record inward and outward simultaneously.

A NEW WAY OF IMPROVING DRIVER SAFETY Prime is rolling out the use of a new, in-truck camera system that leverages artificial intelligence to improve driver safety, performance and overall fleet management.

BY PEYSON MECKE

Photo courtesy Prime Inc.

A

t Prime, safety is always a top priority. When an opportunity arose to leverage artificial intelligence AI to improve driver safety and performance, there was excitement to explore more. “We started piloting a camera system about a year ago,” says ennis avis, director of safety. Netradyne, the parent company of riveri, is a technology company that specializes in creating advanced driver safety systems for commercial fleets, including those in the trucking industry.

“The system uses AI algorithms to analyze driver behavior, identify potential risks on the road and provide real-time feedback to drivers and fleet managers,” he says. The use of this innovative technology allows for

the camera to record not only outwardly to monitor distance and sign recognition, but also inwardly.

While avis noted an inward-facing camera was not part of the original plan, the team decided to pivot after learning about the technology available to protect the privacy of drivers. “The inward-facing camera is looking for proper seat belt compliance, distracted drowsy driving and use of any handheld device,” avis says. “We are one of the first companies in the industry to blur the footage so that no passenger seat or bunk is visible.”

Any truck under the Prime operating authority will be re uired to have this camera technology installed. There is no cost to drivers for this installation.

“By leveraging Netradyne’s innovative technology, we can enhance our safety protocols, continue to promote a culture of safety within Prime and ultimately improve the overall performance and efficiency of our fleet operations.”

While a rollout date for all trucks re uiring cameras is still to be determined, installation only takes 0 minutes at the terminal. “The install process is being done in Springfield and in Salt Lake City at this time,” avis says. “Contact your fleet manager and they will get it set up.” rivers can stay updated with this process through their fleet managers and by watching past and present safety meeting videos every Friday morning at 8 a.m. CT live on social media.

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! s e s r n i e g v i n Dr Your E t r a St iving ah k Dr and Ut c u r i T r u e o at Miss ’s St year hips in 8. s i h T ons 7 and mpi Cha une on J e r e w MAN GUZ A I ON

BY S

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Each year at the State Truck Driving Championships, it is a tradition for the Missouri team to take a big group photo.

The Salt Lake City team praciticing a backing maneuver.

Sean Fitzgerald completing his pre-trip inspection at the Missouri Truck Driving Championship.

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Photos courtesy Prime Inc.

T

he State Truck Driving Championships are hallmark events that showcase the remarkable skills of their drivers and foster a sense of community and celebration among the Prime family. This competition has evolved from a modest display of driving prowess to a grand event that brings drivers, their families and Prime associates together to celebrate excellence and camaraderie.

The 2024 Missouri Truck Driving Championships were held at the Hilton Convention Center in Branson, Missouri, on June 7 and 8. Meanwhile, Utah’s Truck Driving Championships were at the Salt Lake City terminal on the same days. The competition is an opportunity for Prime’s drivers to demonstrate their skills honed while driving over the road. It’s a festive occasion that brings the Prime family together to celebrate their drivers’ accomplishments.

Each state has their own competition, consisting of nine different classes of equipment along with three tests each driver must complete: • A written test worth 80 points • A pre-trip inspection worth 100 points • A driving course with six problems on the course the driver must overcome worth 300 points During the pre-trip inspection, drivers are required to look for defects or unsafe issues that are placed on the equipment. On the driving course, issues a driver may face could include a backing issue, a right turn problem, a stop line or a back line. “The driver tries to get as close as he or she can— with their equipment—to get more points,” says David White, a safety supervisor at Prime. “[If they’re] too far away or make contact with a line/object—zero points.”

This year’s Truck Driving Championship in Missouri saw 173 drivers competing, including 15 from Prime. Meanwhile,

Utah’s competition featured 125 drivers, with seven representing Prime. “The drivers who compete are the best of the best,” says Stan Kasterke, training program manager at Prime. “They must be accident-free and have been driving consistently for the previous year to be eligible.”

In addition to the driving competition, there’s a truck show where drivers can exhibit their trucks. “Some of these trucks are themed in fun and creative ways, such as the ‘Cookie Monster truck,’ while others bear military emblems, family remembrances or the logos of the drivers’ favorite sports teams,” Kasterke says.

At its core, the state championship is a time for getting together and engaging in friendly competition. It’s an event that tests the drivers’ skills and strengthens the bonds within the Prime community. The event serves as a reminder of Prime’s drivers’ hard work and dedication, offering them a moment in the spotlight.

There are, of course, prizes for the winners. Each driver that wins their class will go to the ATA National Truck Driving Championships in Indianapolis this year to compete against other states’ winners. “This is known as the Super Bowl of Trucking, the best of the best compete at nationals,” White says. “Very high regard for these drivers, they have earned their way with their record, skill and competitiveness in order to qualify.” Second and third place winners are also recognized. If the first-place winner is unable to attend nationals, the opportunity passes to the second-place winner, and so forth with third place. In Missouri, drivers receive a trophy for each placing.

MORE THAN A COMPETITION The competition offers advantages

to all participants. For drivers, it provides an opportunity to display their expertise and earn acknowledgment. “It allows Prime’s in-house staff, family and friends to see firsthand the precision and expertise required to maneuver a tractor-trailer in tight spaces,” White explains. This visibility helps foster a deeper appreciation for the drivers’ work. For the trucking industry, events like this highlight the importance of skilled drivers and can inspire a higher standard of excellence and safety across the board. “At the end of the day, everyone who tries the competition is a winner,” White says.

For many involved, the competition’s most exciting and rewarding aspect is showing drivers how much their daily efforts are appreciated. “This event is not just about the competition but also about recognizing the dedication and hard work that drivers put into their jobs every day,” White says. The opening ceremony is particularly memorable, often featuring volunteers singing the National Anthem. “We have some pretty great singers,” White exclaims. These performances add a personal and inspiring touch to the event, highlighting the spirit of community.

The State Truck Driving Championships are more than just a competition; they celebrate skill, dedication and community. Over the years, it has become a significant event that honors the hard work of Prime’s drivers, bringing together family, friends and staff in a shared appreciation of their contributions. With its mix of friendly competition, festive activities and heartfelt recognition, the championship exemplifies the spirit of Prime and the trucking industry as a whole.

AUGUST 2024 | PRIME WAYS | 21

justin humiston

mike tatum

scott fischer

neliann robinson

roy romo

ron hoover

dale ziegler

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Anthony Eck

sean fitzgerald

don cook

Photos courtesy Prime Inc.

championship participants

ben walker

buddy gray

shawn daves

doreen cook

charles smith

daniel thornton

joewey Bell

jacob parker

jonathon adams

thomas miller

duane grimme

glen horack

AUGUST 2024 | PRIME WAYS | 23

THE OASIS HOTEL:

Springfield’s Premier Destination for Comfort & Class Prime s

asis otel

onvention enter o ers discounts and more to

Prime associates.

BY MEGAN PRICE

2

| PRIME WAYS | AUGUST 2024

Photos courtesy Oasis Hotel, photos by Katy St. Clair

S

pringfield, Missouri’s Oasis Hotel Convention Center, owned

by Prime, has become a symbol of luxury, comfort and exceptional service. Managed by the seasoned Missy Handyside-Chambers since October 2009, the Oasis has thrived under her expert guidance. With 6 years in the hospitality industry, Handyside-Chambers brings a wealth of knowledge, having held positions in nearly every facet of hotel operations.

“I was familiar with Prime’s outstanding business reputation and how Prime associates were treated,” Handyside-Chambers says. “One day, the news came that obert and Lawana Low purchased a hotel in Springfield and had a vision to transition it to a premier destination. So, when the opportunity became available to lead the Oasis, I didn’t just jump on it I leaped for it.”

A VISIONARY TRANSFORMATION

Initially built in the 1960s as the largest Howard Johnson in North America, the Oasis Hotel underwent a remarkable transformation under the Low family's ownership. They worked to preserve the building's history while enhancing its features.

“The indoor atrium became a priority by adding living tropical plants throughout the area,” Handyside-Chambers explains.

“Robert wanted to create a resort-style atmosphere where guests could relax and enjoy the tropics right here in Springfield, Missouri.”

Robert Low’s vision for the Oasis was not just about aesthetics but about creating a complete getaway for guests. The hotel's design combines the nostalgia of its past with modern luxury, providing a unique blend of comfort and style. The transformation included significant enhancements to the physical structure, turning it into a place where guests can unwind and feel rejuvenated.

AUGUST 2024 | PRIME WAYS | 25

“In 2012, we completely remodeled the convention center, expanded it and most importantly, connected it to the hotel via a gorgeous glass lobby,” Handyside-Chambers says.

“This change has made it a destination for groups and conventions.”

An impressive addition of two 18-foot preserved palm trees makes guests feel like they’re truly in the tropics. The convention center now hosts various events, from corporate meetings to weddings, making it a versatile and highly sought-after venue.

FIRE & ICE RESTAURANT AND BAR

One of the standout features of the Oasis is the Fire & Ice Restaurant and Bar. “Fire & Ice was created boasting Springfield’s only

26 | PRIME WAYS | AUGUST 2024

ice bar,” Handyside-Chambers says. “Our culinary team creates delicious dishes daily, and the restaurant has become a favorite for both our hotel guests and locals.”

The restaurant’s interior is designed to reflect its name, with fiery colors and icy elements forming a striking contrast. These surroundings, combined with the exceptional culinary creations, make it a must-visit spot in Springfield. Whether you’re indulging in a flavorful meal or enjoying a drink at the ice bar, Fire & Ice promises a memorable dining experience.

BELLA’S PIZZERIA AND THE CABANA BAR

Bella’s Pizzeria, named after one of the owners’ prized horses, Capote Belle, offers a variety of pizzas, appetizers and sandwiches. It’s a go-to for Prime drivers and students staying at the Oasis or its sister property, Campus

Inn. The pizzeria’s casual and welcoming space makes it a great spot for a quick bite or a relaxed meal with friends and family.

The Cabana Bar, celebrating its one-year anniversary in October 2024, partners with Starbucks to provide specialty coffees and refreshers. This collaboration ensures guests can enjoy their favorite Starbucks beverages at the hotel. The Cabana Bar has quickly become a popular spot for guests to unwind with a coffee or a refreshing drink.

TROPICAL POOLS AND COLORFUL ARTISTRY

The Oasis offers an indoor and outdoor pool, each with a unique appeal. The indoor pool, surrounded by bright colors and lush greenery, is the largest one in Springfield. It’s a year-round amenity enhanced with a newly added splash pad for families.

The fitness area, overlooking the pool, allows parents to work out while their children play.

Photos courtesy Oasis Hotel, photos by Katy St. Clair

MORE THAN A CONVENTION CENTER

The outdoor pool, open from late May to late October, features casual seating and a sun deck adorned with a vibrant mural by local artist Meg Wagler featuring Howie, the signature flamingo. More murals are planned to continue to brighten the hotel’s atmosphere.

THE PALMS

For those seeking relaxation, The Palms Massage Therapy offers a variety of massages, including hot stone, couple’s massages, chair massages and facials. Managed by long-time associate and licensed massage therapist Jessica Smoot, The Palms provides a tranquil and private retreat within the hotel. This spa offers a serene environment where guests can unwind and rejuvenate, making it a perfect addition to the Oasis’s extensive amenities.

PRIME PERKS AND PERSONAL TOUCHES

Prime driving and non-driving associates are treated like family at the Oasis. “When Prime drivers and associates stay with us, we want them to feel at home,” Handyside-Chambers emphasizes. “We value their work for our company and country, and we want them to know that we love and appreciate them.”

Overnight guests are offered a hot breakfast buffet and have access to a 24-hour essentials shop.

Prime associates also enjoy special discounted room rates, discounts at Fire & Ice and reduced rates for banquet events, making the Oasis a perfect venue for personal celebrations such as graduations, weddings, birthdays and anniversaries.

This warm welcome also extends to their furry companions, as the Oasis has recently become pet friendly. New pet guests are greeted with a special Oasis dog treat and portable water bowl, ensuring every family member feels at home.

The Oasis goes above and beyond to make Prime drivers and associates feel valued. These perks are part of the hotel’s commitment to recognizing Prime’s team members’ hard work and dedication. By offering these special benefits, the Oasis ensures

that Prime associates have a comfortable and enjoyable stay, whether they’re visiting for business or leisure.

A WARM WELCOME AWAITS

The Springfield Oasis Hotel Convention Center exemplifies the dedication of its owners and management team. With its unique blend of history, modern amenities and personal touches, it has become Springfield’s premier hotel destination.

Whether you’re a Prime associate, a business traveler or a local looking for a getaway, the Oasis promises an unforgettable experience. From the tropical pools and Fire & Ice Restaurant to the state-of-the-art convention center and pet-friendly accommodations, the Oasis truly offers something for everyone.

AUGUST 2024 | PRIME WAYS | 27

FAMILY TIES

Above: Ken Auman and his wife.

Left: Stan Auman with his wife and their granddaughters.

ALL IN THE FAMILY For Stan and Ken Auman, the saying “we treat you like family” takes on a literal meanor the brothers

I

n true older brother fashion, it was Stan Auman who first joined Prime in Springfield, Missouri, as a fleet manager in 1996. But shortly after, his brother Ken followed after hearing about the career opportunities Prime had to offer. “I was a police officer in Kansas prior to starting my career at Prime,” says Ken, flatbed fleet manager. “My wife gave birth to twin girls, and I started looking for a safer career.”

Now, nearly 26 years later for Ken and 28 years later for Stan, the Aumans have embraced their respective roles and deeply appreciated their opportunities at Prime every step of the way. “Prime has been an incredible opportunity for me, and our culture is what I really thrive on,” says Stan, who serves as an operations manager in the refrigerated division.

Stan works with Prime’s 67 refrigerated fleet managers and nearly 7,000 refrigerated drivers on mentorship to help ensure fleet and driver success. “Our drivers are vital to our operation, and we want to offer them all the resources they need to be successful,” he says. “They make huge sac-

28 | PRIME WAYS | AUGUST 2024

ho have both settled into lon

ul llin careers at Prime.

BY PEYSON MECKE rifices by leaving their families to haul the goods that our country depends on.”

That dedication to success is a trait that the Aumans’ parents taught them. “Our parents taught us to work hard and take ownership of all we touch and that is the Prime culture too,” Stan says.

“As young men, we didn’t have much of a curfew,” Ken says. “But at 7 a.m., it didn’t matter what occurred the night before—it was time to work!”

Stan echoes that, stating that the bond they have is because of Prime and the incredible things working here has done for both of their families.

Both Stan’s and Ken’s wives were able to stop working outside of the home and focus on their families because of the stability of their careers at Prime, and Ken’s youngest daughter was even able to attend the Learning Center onsite at the Springfield, Missouri, terminal. “What a huge benefit to have her in the same building that I worked in,” Ken says.

While Ken says he probably sees Stan more at Prime than family gatherings, that ability to stay connected has been

beneficial as both men are busy with their growing families. Both brothers have three children. For Stan, a son and two daughters, and now three granddaughters. And for Ken, all girls, along with one grandson.

Their stable careers and dedicated work ethic have also been instilled in their children—from advanced degrees and C-suite positions to service-minded careers.

Stan’s son holds a master’s degree in technical writing and works at Google, his oldest daughter leads sales and marketing for Upward—a national organization—and his youngest daughter is one year away from receiving her master’s degree in speech pathology.

One of Ken’s twin daughters serves as a labor and delivery nurse and the other owns a choreography business and has been a cheerleader for the Kansas City Chiefs for the last three seasons. His youngest, while just 16, puts her work ethic into cheer and golf.

“I am glad I have been able to experience Prime with Stan,” Ken says. “It is amazing how Prime has grown and changed since we started.”

Photos courtesy en uman Stan uman

in

WALKER LAKE Photo by James Sperry

Driver James Sperry captured this reflective photo at Walker Lake in Nevada.

AUGUST 2024 | PRIME WAYS | 29

Driver Referral Program $100 $500 $500 1/4cpm $1,000 Earn $100 when referred driver hauls first load.

Earn $500 when referred driver stays 30 days.

Earn $500 when referred driver stays 6 months.

Earn ¼ cpm on every mile referred driver runs after 6 months.

Earn $1000 when 3 referred drivers stay 6 months.

Earnings Example: Refer 3 drivers who stay at least 6 months at Prime, and you would earn $4300, not including the additional mileage pay!

Program Rules: The person that is referred must run under Prime’s operating authority (A, B, C, or D Seats) as a company driver or independent contractor.

All active Prime Driver Associates under Prime’s operating authority (A, B, and C Seats) are eligible to receive Prime Inc Driver Referral Program pay.

To earn bonus at 6 months longevity pay and mileage pay, referred driver must be an A Seat.

No driver referral bonus will be earned for referring a rehire (previous Prime Driver).

To earn referral, referred driver must list Prime Driver’s name or driver code on online application or be provided to Recruiter prior to processing application for approval.

For more information, contact Prime’s Recruiting Department at 888-664-4473.

Program is effective as of Nov 19, 2021 until further notice or cancellation. (Prime reserves the right to modify the program at any time.)