Prime Ways | Volume 9 | Issue 4

VOLUME 9 ISSUE 4

MAKING PRIME

LOOK GOOD Prime’s seasonal designer coordinates both garden maintenance and holiday d cor in ring eld issouri.

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NOVEMBER 2024 | PRIME WAYS | 1

2740 N. MAYFAIR AVE. SPRINGFIELD, MO 65803 417-866-0001 PRIMEINC.COM MARKETING COMMUNICATIONS MANAGER Clayton Brown RECRUITMENT MARKETING MANAGER Mitchell Coiner MEDIA & ONBOARDING MANAGER Jamie Miller

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KATIE POLLOCK ESTES Editorial Director JORDAN BLOMQUIST Editor ELISABETH ANDERSON Art Director JAMIE THOMAS Digital Editor SARAH PATTON Creative Director BRANDON ALMS Senior Photographer & Designer KATY ST. CLAIR Photographer & Designer

CONTRIBUTORS Karly Balslew, Karen Bliss, Mary Ellen Chiles, Juliana Goodwin, Sonia Guzman, Peyson Mecke, Megan Price

LOGAN AGUIRRE Publisher MEGAN JOHNSON VP of Custom Publishing

Springfield, MO Salt Lake City, UT Pittston, PA

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AMMIE SCOTT MOTES VP of Strategy and Senior Account Executive GARY WHITAKER Founder JOAN WHITAKER Founder

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on the cover

Chris Williams, Prime’s seasonal designer

26 FEATURES Women in Prime’s Fleet Maintenance

These three female associates on the fleet maintenance team are breaking barriers and making their mark at Prime.

Making Prime Look Good

Chris Williams is Prime’s seasonal designer, responsible for maintaining the plants at the Springfield terminal and decorating for each holiday.

5 Million Safe Miles!

During his 35-year career with Prime, John Valentine has safely traveled more than 5 million miles across the United States.

Bringing Home the Hardware Trucking professional Glen Horack consistently brings home awards for Prime, showcasing his dedication and expertise in the industry.

The Cat’s Pajamas Roy Bowman’s comic-cat-themed truck adds a playful touch to the road, featuring his own hand-drawn designs.

Meet Dr. Luke Van Kirk

Dr. Luke Van Kirk recently joined the Prime team, offering health care assistance to both driving and non-driving associates.

Kidding Around

This summer, Prime Kids Learning Centers in Missouri and Utah offered childcare for Prime associates, complete with an exciting lineup of field trips.

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06 18 22 06 10 15 26 28

Photos courtesy John Valentine, by Katy St. Clair

CONTENTS

22

FOUNDER’S NOTE

THE LOW DOWN

Photos courtesy Prime Inc.

A

s 2024 nears a close, we can re ect and be proud of the way Prime has withstood the challenging market conditions we faced this year. Our driving and non-driving associates continually persevere to provide industry-leading service to our customers. Service, acting as one of Prime’s core values, will remain our key differentiator through the changes within the cyclical market we operate.

In this issue, we highlight three of our talented female associates in the Fleet Maintenance department. Their hard work not only keeps our equipment running smoothly but also sets an e ample for the ne t generation of women in the trucking industry. This issue also highlights Chris Williams. His work is a great e ample of our dedication to providing

LET’S GET best-in-class facilities that are focused on the comfort and well-being of our professional drivers. Prime’s major terminals act as a home away from home for many of our operators, and we do not take that lightly.

Thank you to all our driving and non-driving associates for your hard work and dedication this year. The best days at Prime are yet to come.

SOCIAL Follow along with Prime events, driver photos and much more with Prime’s social media. @PRIMETRUCKING @PRIMEINC @PRIMEINCTRUCKING

Robert Low Prime Inc., CEO & Founder

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FIVE MILLION SAFE MILES & COUNTING

John Valentine could very well sing Johnny Cash’s song “I’ve Been Everywhere.” Valentine has traveled more than 5 million safe miles across America during his 35-year career with Prime.

BY JULIANA GOODWIN

6 | PRIME WAYS | NOVEMBER 2024

Photo courtesy John Valentine

LIFE | S P OT L IG H T

LIFE | S P OT L IG H T

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Photos courtesy John Valentine

or John Valentine, Prime is a family affair. In 1 , his father, Edward, recruited Valentine to drive for the company. alentine and his mom, Wilma, started on the same day, and Wilma spent most of her career driving with her husband. When he passed away, she drove with her son until she retired at age 4. alentine and his wife, Kathy Ann, were also a team for nearly two decades. alentine’s brother-in-law worked for Prime, as did his cousin. Prime is like his second family. “What I like best about Prime is the people,” alentine says. “ obert Low and all of them have been good to me. We have had family emergencies over the years, and they always were concerned. When I lost my mom at 2 years old, eet manager Brian Stowell and the former head of atbed im Wilkins came to the funeral in Harrison, Arkansas.

They are good people.” alentine’s career spans 5 years and more than 5 million safe miles. That is quite an achievement! “When I got my first million, I didn’t know I got it until somebody called me and said, ‘You got a million safe miles,’ because I wasn’t keeping track,” alentine says. “Two million showed up and I was like, ‘Okay, that was cool.’ When I hit million, I said, ‘How in the world ’” By the time alentine hit 5 million, he was speechless. He is on his eighth four-year lease and says this might be his last, but only time will tell.

THE EARLY DAYS Born in irginia but raised in Arkansas, Valentine served in the military and worked in a factory before he later decided to shift gears and become a truck driver.

He started with another company but felt drivers were not treated with respect there, so he quit the industry for four years. “And Dad came along and said, ‘ ou’re going to go work for Prime in atbed and it will be a different ballgame,’” alentine says.

Prime was a game changer. alentine says he expected to be with the company for a year, but here he is 5 years later. For the first four years, he worked alongside his dad, and then bought his own truck.

It was much harder in the early years because they didn’t have air-ride seats or any of the comforts of modern trucks. But

p

John Valentine and his wife Kathy Ann were a driving duo for almost 20 years.

he found his company for life in Prime.

Valentine says he watched Prime grow over time and implement safety and service initiatives, noting that they’ve always cared from the very beginning. “They have a real concern about safety. They are always trying to figure out ways to make us safer, give us hints, help us out. very time I come through the yard, you can almost guarantee the last thing out of their mouth is ‘Be careful out there.’”

STAYING MOTIVATED Since joining Prime, alentine has been a loyal atbed driver, and he is dedicated to driving. very four years, he turns his truck in and takes 5 days off to stay home with his wife. athy Ann had to stop driving for health reasons, but she still follows along his route from home and often helps him find a place to park at night, which is one of the biggest challenges of his job.

“She looks and sees where I m going,” he says. “She helps me find places. That keeps us connected.” athy Ann had an impressive million miles under her belt before she stopped driving.

It’s not fun being on the road alone, but his clean record keeps him inspired. “I stay motivated because my main goal out here is when I hang it up, I can say I delivered loads on time, never had a claim against me, just kept my record clean,” he says.

These days, Valentine primarily delivers boats. “I like it because I am running dedicated boats, and I don’t have to tarp,” he says. “I am —not a spring chicken anymore—and tarping starts to get tough on you. Parts don’t work as good as they used to. our mind says, ‘ ou can do it’ and your body says, ‘Wait a minute.’”.

With this regular schedule, Valentine is often home on the weekends with his wife, and his favorite thing to do is help her with house projects. His lease is up in another three and a half years, and when it approaches, he’ll decide whether he’ll retire or go for million safe miles.

It’s been an ama ing career and looking back, there is only one thing he’d change: “If I could change anything, I wish I could have started at Prime on day one,” Valentine says. “They have a great organi ation—the best in the business.”

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“ LIFE | V ET E R A N S P OT L IG H T

A SIMPLE

SALUTE Timothy Quinlan proudly continues his family’s military history.

BY KARLY BALSLEW

PRIME SERVICE Quinlan started working at Prime in December of 2023 and came in with three

8 | PRIME WAYS | NOVEMBER 2024

“Try to get everything out of it, and always keep your opportunities abroad.”

—Timothy Quinlan years of e tensive previous atbed e perience from TMC Transportation. At TMC, he became a specialized driver for mostly oversized equipment.

Quinlan wanted to become an owner-operator one day and thought Prime was a good place to learn. His sister-inlaw worked at Prime while Quinlan was in the military. She was originally a atbed driver and later joined the refrigerated division as a driver. “I did my research for a year and talked to a bunch of amazing people about coming over before I made the switch to Prime,” he says.

Quinlan’s skills from his days as a tank operator transferred into his career in trucking, including keeping his truck

well-maintained and looking sharp on the road. “All things relating to repair work like pre-trip and post-trip procedures transferred over, and keeping your equipment well maintained,” Quinlan says.

The easy communication with his eet managers at Prime is what Quinlan enjoys most, along with the well-maintained terminals and convenient access to food options. He appreciates the freedom and the opportunity to learn how to manage a truck’s payment and maintenance.

For those interested in joining the trucking industry, Quinlan advises that there is something out there for everyone. “Try to get everything out of it and always keep your opportunities broad,” he says.

Photo courtesy Timothy Quinlan

MILITARY HISTORY For Prime Flatbed Independent Contractor Timothy Quinlan, joining the military was never a question. It was his way of continuing his family’s long history of giving back to the country. Quinlan joined the Army around 2017 as a 19 Kilo Tanker operating a M1 Abrams tank.

It’s usually family tradition to enlist in the Navy, but the Army contacted Quinlan first.His grandfather and all his grandfather's brothers, as well as Qunilan's stepdad, served in the Navy. Quinlan’s stepbrother served in the Air Force.

For a 19 Kilo Tanker, there are usually four main jobs inside the tank: a driver, loader, gunner and tank commander.

Quinlan was distinguished as a driver, loader and gunner. He is currently inactive service. “I miss doing tanking stuff with my buddies,” Quinlan says. “There are a lot of fun times we had blowing things up on the range. I miss being in the field with them doing training and gunnery.” uinlan’s first rotation deployment was to Korea, and he was there with his unit for about four to five months. He then came back to do training in the United States. Quinlan’s last rotation was in Lithuania, about 10 miles away from the border of Ukraine, where he trained with Lithuanian and German allies.

Quinlan spent a lot of time training with NATO allies from Germany, Norway, Lithuania and orea. He especially enjoyed learning from them. However, he notes that not every day can be easy. He encourages individuals interested in enlisting in the military to have an open mind and always stay positive. “It may be a rainy day, but you are still alive,” he says.

“ LIFE | H IG H WAY DI A MON D

A VETERANS’ HONOR Join Prime in a night of celebration for Veterans.

BY KARLY BALSLEW

Tammy Pickett (left) seeks out female Prime drivers to capture fun selfies.

LET’S GET A SELFIE Tammy Pickett loves meeting fellow Highway Diamonds on the road.

Photo courtesy Tammy Pickett

T

BY MARY ELLEN CHILES

ammy Pickett worked as a corrections officer in North Carolina, but she didn’t plan to stay forever. Then she started dating a truck driver. “He was trying to teach me how to drive and told me to swing wide,” Pickett says. “Well, I thought I swung wide enough—and I tore a stop sign down!” He said he’d better send her to school. Pickett got her CDL at Cape Fear Community College in Wilmington back in 2000 but remained in her job.

Fifteen years later, she was ready for a change. She did her research, and she liked Prime best. But she wanted to be sure. “I was like, ‘Okay, Lord, whoever calls me first, that’s where I’m going,” Pickett recalls.

Prime called first. Pickett took a bus to Springfield and started driving. After eight years she transitioned to lease operator, so she could better support her family. “My grandson decided that he was going to go to college,” she says. Now, Pickett has hit 1 million safe miles of driving.

Back when she started, there weren’t many women driving, but that’s changed.

It’s another way Prime sticks out, she says, they recruit women. Pickett has helped.

“I had a friend—she was a nurse for 25 years—but she just happened to see me on Facebook,” Pickett says. “She sent me a friend request, and she came to Prime because of me.”

Pickett seeks out female Prime drivers and asks to take selfies with them. “If she’s a female, and she’s in that Prime truck, I’m going to walk over to introduce myself and say, ‘Hey, nice to meet you,’” she says.

Prime also supports its female drivers through Highway Diamonds, a program started by Female Driver Liaison Brooke Mosley. “The Highway Diamonds are strong, driven women,” Pickett says. “We are pretty much like a sisterhood.” They also have a private Facebook group where they can find advice and encouragement.

Pickett posts her selfies with other Diamonds there, too. “We let women know, ‘Hey, you’re not by yourself. We’re all out here together,’” she says.

Pickett keeps driving because she loves the independence and seeing the country.

In fact, back home in Wilmington there’s a road sign on I-40 that shows the mileage to Barstow, California: 2,554. “I’ve seen that sign on both ends now,” she says.

Prime’s first annual Veteran’s Ball will be held at 5:30 p.m. on November 13 at the Oasis Hotel & Convention Center.

There will be a short program along with dinner and fun entertainment. Every branch of the military will be honored, and all Prime drivers and associates are invited and allowed a plus one.

One-third of Prime’s driving and non-driving base consists of Veterans. “It’s something we’ve wanted to do for years,” says Clayton Brown, marketing. “We participate in several events throughout the year honoring those who served our great country. This event is unique to just Prime Associates. Robert Low and Steve Wutke are both Veterans. It’s a camaraderie that never ends and this night will be special.”

The idea for the Veteran’s Ball was brought to life through a few of Prime’s professional drivers on the Driver Advisory Board.

Brown expresses special thanks to those drivers who helped plan this event and make it a reality. Charles Smith (Army, Sergeant and Prime Inc. Refrigerated Division), Sean Fitzgerald (Navy, Petty Officer 2nd Class and Prime Inc. Refrigerated Division), JC Rose (US Marine Corps, Lieutenant Colonel and Prime Inc. Refrigerated Division) and Bruce Reeves (Air Force, Major (O4) and Prime Inc. Hopper and Tank Division).

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LIFE | PROF I L E

BRINGING HOME THE HARDWARE Trucking professional Glen Horack continues to bring home awards for Prime.

BY KAREN BLISS

10 | PRIME WAYS | NOVEMBER 2024

Photos courtesy Glen Horack, Prime Inc.

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len Horack is not only a veteran in trucking and at Prime, but he’s an award-winning one. He has not won one or two awards, but 51. These awards are local and state-based, and at least seven of them are from the national truck driving championship. The awards are offered annually for Prime drivers who qualify. “We have an obstacle course at the Prime picnic every year,” Horack says. “You have to qualify at the picnic to go to state.” Following that, the winner at the picnic can go to the state championship, but you must prove your skills on the road before you are even considered for it. You must be accident-free throughout the year to compete at the state championship. “Even if someone runs into you, you cannot compete,” Horack says.

Following the state championship, all the winning drivers from each state can go on to compete at the national truck driving championship, which is hosted by the American Trucking Association (ATA).

For the higher levels, it’s not only about completing an obstacle course and being accident-free for a year before competition.

“At the state and nationals, you have an obstacle course, a pre-trip inspection and a written test on your knowledge of the industry,” Horack says.

According to the ATA website, the competitions started in 1937, originally known as the “truck rodeo.” The goal of the ATA competition is to help drivers stay safe, given that you must stay accidentfree for the entire year. There is even a rulebook to determine what the parameters are, published annually by a 20-member championship committee.

Awards given out at this event include not only first, second and third place awards, but also a professional excellence award, a vehicle condition award, a “rookie of the year” award and—the most coveted—the grand champion award.

Horack has been driving for 42 years, 32 of which have been for Prime, and his wife, Karla, has been his driving partner for 15.

Depending on how things continue to go driving freight, Horack plans on retiring in the next one to four years. As far as competing goes, “As long as I am here, I am going to continue to compete,” he says.

LIFE | C LO S E T O HOM E

Megan Hrdlicka organized a dodgeball tournament to collect toys for Toys for Tots.

GETTING INTO THE HOLIDAY SPIRIT Prime associates in Salt Lake City host two fall fundraisers for their community. Between a food drive and a toy drive, they help families enjoy a Thanksgiving meal or have gifts to open on Christmas.

Photo courtesy Megan Hrdlicka

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egan Hrdlicka, Prime’s human resources generalist, started her career at Prime in Springfield, Missouri, a decade ago. After six years at headquarters, she packed up her belongings and moved to the Salt Lake City, Utah, terminal to help with its expansion. “I participated in so many incredible fundraising events when I worked in Springfield, so I wanted to establish the same spirit of giving back at the Salt Lake terminal as the location grew,” she says. “We are so fortunate at Prime, and we want to give back to our community in whatever way we can. Luckily, we have found ways to have fun while we are doing it with various competitions.”

In 2023, Hrdlicka organized a fall food drive and a basketball tournament for Toys for Tots to help ensure every kiddo had a new toy for Christmas. This year, she’s working on another food drive and

BY JULIANA GOODWIN a dodgeball tournament for Toys for Tots to help people in the community.

Last year’s September food drive brought in 500 pounds of nonperishables, and Hrdlicka is hoping to outdo that number this year. The Salt Lake City terminal has 200 non-driving associates. The food drive was a no-brainer because it helps citizens in the community, like seniors and children. It also helps provide Thanksgiving meals for families. According to the Utah Food Bank, one in 10 children do not know where their next meal is coming from.

And 63% of the organization’s donations come from folks just like Prime associates. “We try to do whatever we can,” Hrdlicka says. “The food bank partners with a lot of schools, they have school pantries and partner with Boys and Girls Club.”

The food drive at Prime was held in September. There were collection bins

around the terminal, and Hrdlicka put up signs, sent email blasts, put out messages on the app and sent information in newsletters to parents in the learning center to advertise the event. After the food drive, they transitioned to a toy fundraiser in November this year.

Here’s how this one works: Hrdlicka organized a dodgeball tournament for associates, and the cost of entry is to bring a brand new toy for Toys for Tots.

She expects higher participation in this tournament because more people know how to play dodgeball.

Last year was a blast. They had seven teams, and some people brought multiple toys. Aside from doing good, it was a good team-building exercise. “All the family members came and watched and it was a fun day where everyone got together, had lunch in the café, and then had the basketball competition,” she says. “The Bulldogs won.”

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GET YOUR GAME ON Prime holds a variety of weight loss and fitness competitions throughout the year.

BY JORDAN BLOMQUIST

12 | PRIME WAYS | NOVEMBER 2024

Photos courtesy Colby Hughes

WELLNESS | F I T N E S S

WELLNESS | F I T N E S S

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t Prime, health and fitness competitions are key in promoting overall wellbeing and encouraging a balanced lifestyle. Starting in miduly, Prime held a “Waist Management” competition for in-house associates.

“Waist Management is a program we created to measure inches lost, instead of weight lost,” says Driver Health and Fitness DHF Manager Colby Hughes.

“The goal was to acknowledge that progress isn’t always about weight alone.

“We wanted to highlight the success of inches lost or the way your clothes fit, not just the number on the scale.”

Dietitian achel Dreher developed the guidelines for the competitions, which varied in strictness throughout the year.

Matt udy, a DHF trainer at the Salt Lake City Terminal, created workout guidelines. Before the competition, participants underwent a five-site measurement, assessing the girth of the neck, arm, waist, hips and thigh. After the eight-week competition, participants were remeasured to determine the winner. “Another reason we wanted to measure in inches lost and not just weight lost is because we want to create sustainable habits,” Hughes says. “It’s been really cool because I’ve seen a good amount of people doing e ercises in the office at their desk areas.”

The competitions and programs at Prime typically run between and 12 weeks, with multiple held each year for both drivers and in-house associates.

They even have some competitions where drivers and associates compete against each other the et Fit competition and the Never Forget competition . Feedback from participants is positive, Hughes says, with many asking, “When’s the ne t one ” Some departments are even inspired to create their own challenges.

For e ample, one department of 12 associates started a walking challenge earlier this year, and Hughes helped them track their miles and share weekly progress updates. “We get a lot of good involvement in it, but we could always do more,” Hughes says.

Prime terminals have gym equipment for drivers and associates.

DHF provides resources to help associates maintain their health.

In anuary, Prime is starting its Fit in 15 program—one of its most popular driver fitness programs throughout the year.

“That’s probably our bread and butter for drivers,” Hughes says. The program includes weekly workouts, nutritional videos and group calls, all of which are gamified with points. Participants earn points for their activities, and the person who completes the most and collects the highest points wins the competition.

These programs at Prime are especially impactful because they foster important conversations about health and wellness in the workplace.

Consistent efforts are made to listen to what participants want while also offering a variety of activities. Hughes hopes to incorporate more activities and track other general health and mindfulness e ercises to promote overall well-being.

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Prime Good Dads supports drivers and families with information, training, and resources designed to help them strengthen their connection and improve their communication.

learn more: www.primegooddads.com

TRUCKS & TECH | HOW W E ROL L

A PUR-FECT RIDE Roy Bowman’s truck is the cat’s meow in the refrigerated division.

BY KARLY BALSLEW

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p

THE DASHBOARD

Bowman’s dashboard is decorated with cat Beanie Babies and plush toys his wife and grandchildren gave him. All his grandchildren are listed on the sleeper, and they especially love the cartoon teeth and tongue on the front bumper.

VINTAGE COMICS The comics adorning the sides are previously published works from 15 years ago when Bowman was with Truckers News magazine. His comics were published once a month in the maga ine.

HIS DESIGNS

Photos courtesy Roy Bowman

Bowman got his truck back from Stripes and Stu

raphics in May and plans to

do more custom work on the inside.

fter driving 2 million miles, Roy Bowman’s love for truck driving— and cats—has never wavered. As he aims for the 3 million milestone, his fury companions continue to accompany him at home and on the road.

Bowman owns two tuxedo Norwegian Forest cats. His cat Bella used to sprawl out on the dash of Bowman’s truck over 20 years ago in the early days of his career. In 2004, he blended his love for cats and truck driving into drawing comic strips.

This led to the inspiration behind Purrgatory, his cat comic strip–themed truck. “I used to get in trouble in school drawing trucks and arfield instead of doing my schoolwork,” Bowman jokes. “I have been drawing all my life.”

He originally joined Prime in 2007. He returned in 2015, and has been back ever since with intentions of retiring with Prime. On top of his driving career, Bowman is working to self-publish his first comic book around the end of this year or the spring of next year. “It’s primarily cats driving trucks, dogs as the DOT, so natural antagonists, and all the mayhem that ensues,” Bowman says.

This is how the Scratchin’ Gears comic strip started, and it’s what he used for his LLC when he returned to Prime in 2015. The main concept behind his truck design was to spread laughter and share his comics with everyone on the road.

The truck gets attention from drivers and four-wheelers alike, Bowman says. Even customers compliment the truck. People will walk up and read the comics, take pictures and even record Bowman driving down the road. He loves the positive impact it leaves on the community.

Phrases like “catwalk, no dogs allowed” can be found on the back of the sleeper, and “ULHB, Ultra Low Hairball Blend” near where the truck fuel goes. “It’s the little things that catch your eye that will give you a chuckle,” he says. “This is a tough life and everybody needs a chuckle at least once a day.”

When it comes to his 2-million-mile success, Bowman advises all new drivers to focus on safety. “Never get complacent by thinking you’ve got this trucking thing aced,” he says. “That in turn causes accidents. Even after almost 25 years out here, I keep myself in a rookie mindset because there is always room to improve.”

NOVEMBER 2024 | PRIME WAYS | 15

TRUCKS & TECH | M A I N T E NA NC E

PREP FOR WINTER The temperatures are dropping, meaning it’s time to get your truck prepped for winter.

16 | PRIME WAYS | NOVEMBER 2024

perature drops further and further, more and more anti-gel is needed.” There is a video guide on the driver app, as well as Prime’s YouTube channel, explaining proper anti-gel procedures. “We recommend watching it yearly as a refresher,” Phariss says. “We offer anti-gel at a steep discount at our terminals, so stock up when coming through.”

Another very important part of the process to be mindful of is draining the air tanks. “The air dryer system on our trucks is very efficient at removing most moisture out of the air before it goes in the air tank, but a little moisture will always get through,” Phariss says. “A good habit is draining the air tanks numerous times throughout the driving day, but it’s very important it gets done at least once per day at the end of the driving shift. If this doesn’t get done, water will build up and cause corrosion in the air tanks,

brakes and transmission, and in the winter can freeze and cause failures.” If drivers do encounter frozen air lines, Phariss suggests using Airline Antifreeze and Conditioner, a product available at most truck stops, to thaw the water.

In addition to regular maintenance, drivers need to be prepared with essential winter gear, like jumper cables, cat litter, e tra wiper blades, de-icing wiper uid and proper cold-weather clothing. Prime also offers a full list of recommended tools for drivers to equip themselves with. For more information, drivers can contact their road assist advisor. They are also encouraged to consider taking Prime’s Pro-Maintenance class, offered daily Monday through Friday at the Springfield, Missouri, terminal and every Thursday at the Salt Lake City, Utah, and Pittston, Pennsylvania, terminals.

Photo courtesy Prime Inc.

I

t’s that time of the year again. If you haven’t already, it is time to get your truck prepared for the cold winter weather. To help drivers get ready, Prime offers a comprehensive winter prep package that covers all the crucial maintenance tasks. “Prime’s winter prep package includes load testing batteries, testing coolant freeze point, draining all moisture from the air system and a PM on the bunk heater,” says Trent Phariss, a road assist maintenance provider.

One of the most common issues truckers face during winter is fuel gelling and freezing. Anti-gel is a fuel additive that will drive down the freeze-point in diesel fuel. “Having an awareness of anti-gel and how it works is very, very important,” Phariss says. “The entire fuel system must be 100% treated anytime temps are below 20°F. As the tem-

BY JORDAN BLOMQUIST

TRUCKS & TECH | T EC H U PDAT E

A glimpse of what the new Geotab looks like for users.

MEET THE NEWEST TECH IN HOURS OF SERVICE Geotab, part of the new Mobilcom system, is targeted for full rollout by the end of the year.

BY KAREN BLISS

Photo courtesy Prime Inc.

T

ruck technology has evolved drastically since Prime was founded by Robert Low with just one dump truck back in 1970. In terms of truck safety, using technology to log hours and maintain trucks is essential. Drivers who aren’t already using the latest tech, Geotab, will be by the end of the year.

Geotab, part of the new Mobilcom system, is a tool for handling hours-of-service compliance. Brianne Madura, IT manager at Prime, says there are all sorts of helpful areas the Mobilcom assists with. “The Mobilcom system covers hours of service, telematics, messaging, Drivewyze, navigation and AIpowered safety intelligence,” she says. “In

the Geotab component, besides hours-ofservice compliance, it provides the telematics and diagnostics information for predictive maintenance, fuel tracking and advanced analytics.”

All drivers who operate under Prime’s Department of Transportation number, as well as any power eet carriers who use Prime for their hours of service, will be required to use Geotab. “It’s a reliable and simple application for hours of service, use of new technology and AI to help predict maintenance issues early,” Madura says regarding the benefits of utili ing the program. “There are tablets that will be able to be used in and out of the cab to load information, trip scanning and photos

and the ability to update and improve applications remotely.”

The program has been in the process of being tested out for over a year and a half and will be in all the trucks very soon. It’s always a work in progress to get the latest and greatest technology in all of Prime’s trucks so that drivers can have extra tools to keep their drive safe, efficient and with accurate logistics.

With over 10,000 professional truck drivers at Prime across the entire United States and a eet si e of over , 00 trucks and 13,800 trailers, it can take time to roll out any new technology for drivers. “We have a lot of new features to work on, once all the trucks are upgraded,” Madura says.

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PAVING NEW PATHS

Women Thriving in Prime’s Fleet Maintenance

The trucking industry has traditionally been seen as a male dominated field, but that’s changing fast. At Prime, female associates are breaking barriers and making their mark. Three such trailbla ers

rika Duckworth, Ro ann Dunmire and aqueline Flores share their unique

journeys in the trucking industry, o ering a glimpse into the challenges they face and the rewards they reap daily.

BY MEGAN PRICE

18 | PRIME WAYS | NOVEMBER 2024

Duckworth tracks and handles repairs for reefer and atbed trailers dropped off at outside shops. Her day starts with coffee and quickly ramps up as she runs reports. Then it’s on to emails, authorizing repairs and tracking problem trailers. What she finds most rewarding is when things go right, especially in an industry where people typically don’t reach out unless something is broken. “When something works out well and an issue is minimized or avoided altogether, that’s a good feeling,” Duckworth says.

In trucking, every delay or mechanical failure can have a ripple effect, impacting not only the driver but the shipper, other departments and, ultimately, consumers. Duckworth knows that her quick thinking can keep that chain of events in check.

For other women considering a career in trucking, Duckworth’s advice is blunt but honest: “Buckle up, and you better have tough skin,” she says. “It’s

Erika Duckworth Problem Solver Extraordinaire

Photo courtesy Erika Duckworth

F

rom the banking world to trucking, Erika Duckworth found her niche at Prime, where her expertise in solving problems keeps the wheels moving.

After spending 11 years in banking, Duckworth was ready for a new challenge. She had always felt drawn to the trucking industry. “When I was a little kid, I always thought truck driving would be a pretty great job,” Duckworth recalls. “I was always the go-to person for thinking outside the box to solve problems, and that’s helped a lot in my role now.”

Her problem-solving skills landed her a position at Prime in November 2014, where she has spent nearly a decade on the road assist team. She initially interviewed for a sales role, but Duckworth’s mechanical interest and knack for troubleshooting led her to the drop trailer maintenance advisor position. This role was a perfect fit, allowing her to e her analytical skills while working in an industry she’d long admired.

“If you’re tough, work hard and take pride in your small part in the industry, it’s rewarding.” not for the weak, but if you’re tough, work hard and take pride in your small part of the industry, it’s rewarding and fun.” Duckworth emphasizes the importance of teamwork and communication, especially in a fastpaced environment, where support from colleagues is key to success.

Despite the daily challenges, one thing that stands out to Duckworth about working at Prime is the company’s focus on culture and family. “There’s always something going on, and the support Prime gives its associates is incredible,” she says.

“If someone’s experiencing hardship, the entire company rallies behind them. It’s really something special.”

NOVEMBER 2024 | PRIME WAYS | 19

schedules and fields calls from drivers needing assistance.

For Dunmire, the most rewarding part of her job at Prime is helping drivers stay on the road. “The last thing anybody wants is to be stuck without moving freight or being far from their family,” she says. “It’s rewarding to see drivers leave here well taken care of and knowing they’ll be able to keep moving.”

In her time at Prime, Dunmire has come to appreciate the strong sense of community among her colleagues.

“We’re all like family,” she says. “Even though there are different shifts, we all try to work together as a team.”

Her support system at work is part of what makes her job so enjoyable each day. “The people I work with are exceptional,” Dunmire adds. “If I have

Decades of Dedication

W

ith over 20 years of experience in the trucking industry, Roxann Dunmire has made it her mission to consistently keep drivers moving forward.

Dunmire’s career in trucking began une pectedly. Twenty-five years ago, she submitted an application without knowing much about the industry.

“I didn’t know the first thing about truck repairs,” she admits, “but my supervisor took me onboard, and I was willing to learn.”

Dunmire’s willingness to learn and her dedication to mastering the intricacies of truck repair have served her well. Over the years, she worked her way through various roles, from filing warranties to becoming a service writer for Prime’s tractor shop.

“Through Freightliner, I was able to take tests and learn different aspects of repairs like brakes, air systems and A/C,” she says. Those skills are now essential in her day-to-day role, where she coordinates repairs, updates

20 | PRIME WAYS | NOVEMBER 2024

“You don’t have to know everything— you just have to be willing to learn.” a question, the mechanics on the oor are always willing to take five minutes and show me the answer.

We all work together.”

Dunmire also encourages more women to join the trucking industry, pushing back against the stereotype that trucking is only a man’s job.

“That’s just not true,” she says. “More women are becoming drivers and mechanics, and Prime feels like a family where everyone helps each other out. You don’t have to know everything—you just have to be willing to learn.”

With the right support, Dunmire believes that women can thrive in the trucking industry. “If you get a good base crew, you can accomplish anything,” she says.

Photo courtesy Roxann Dunmire

Roxann Dunmire

think they’re going to be able to deliver a load and I’m able to fi whatever issues they’re having so they’re road legal, that’s the best part,” she says.

Flores’ work offers independence and connection. While she works on her own, she finds fulfillment in her interactions with drivers and the satisfaction of keeping their trucks moving. “I like the independence,” she says. “I can pop in my music, go about my day and get the job done.”

Jaqueline Flores Mastering the Mechanics

Photo courtesy Jaqueline Flores

J

aqueline Flores proves that hands-on work and independence make for a rewarding career.

Flores wasn’t the kind of person who always knew she wanted to be a mechanic, but when the opportunity arose to join Prime, she was ready for a challenge. “Growing up, I never really worked on cars, so all this was new to me,” she says. What drew her to trucking was the chance to work with her hands, and Prime gave her a start right out of Utah Valley University, and while the job was unfamiliar at first, it didn’t take long for Flores to find her rhythm.

As a tractor technician, Flores moved into the assessment phase of the job, where she takes charge of inspecting trucks and performing repairs. She describes her typical day as varied and often busy. “I’ll have a line of trucks, going through them and doing small repairs and inspections,” she says.

One of the most rewarding parts of her job is helping drivers get back on the road quickly. “When people don’t

“Don’t be scared. You’ve got to be a little tough, and if you’re not tough now, you will be eventually. ” Her advice for other women considering a career in the trucking industry is simple but strong: “Don’t be scared,” she says. “You’ve got to be a little tough, and if you’re not tough now, you will be eventually. It’s a lot less intimidating than you think.”

Flores admits she had her concerns when she first started, but over time, she earned respect through hard work. “As people got to know me, they started treating me as one of the boys,” she says, proving that determination and openness go a long way.

These stories show that women are thriving in the eet maintenance industry and making significant contributions. Whether it’s solving comple mechanical issues, ensuring drivers get back on the road or simply supporting their fellow team members, these women are paving the way for others to follow. At Prime, the trucking industry is a place where women can e cel, grow and make a lasting impact.

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CHRIS WILLIAMS MAKES PRIME LOOK GOOD Prime’s seasonal designer takes care of gardens and holiday decorations in Springfield.

BY MARY ELLEN CHILES PHOTOGRAPHY BY KATY ST. CLAIR

22 | PRIME WAYS | NOVEMBER 2024

S

easonal designer Chris Williams didn’t know much about plants when he joined Prime in 2015. Starting in housekeeping, he spent three years learning the ins and outs before moving to the lawn team, where he worked for another three years. As long-time Designer Lee Krueger began planning to reduce her hours and eventually retire, she approached Chris with a question: Would he be interested in taking over her role?

“I said I’d like to give it a shot if she wanted to show me the ropes,” Williams says.

Krueger mentored Williams on everything it takes to keep the owers healthy. “I jumped right in and really started enjoying learning about new plants and new styles,” Williams says.

Now in his third year in this role, he got to design the gardens by himself. He made sure to keep an old favorite: “We have SunPatiens every year, and it’s the one thing that’ll probably never change,” he says.

It’s tradition for a reason.

“They grow really well here and it’s hard to replace something that gets so large and has so much color to it,” he says.

Williams changes out the nine ower beds twice a year— in May and October. He says he was surprised by how much planning it takes. Then, there’s the planting. “Planting time is very hectic around here,” he says.

In the fall, Williams brings in pansies and tulips for bright splashes of color. A lot of tulips—4,000, in fact! “I have to punch a hole in the ground 4,000 times,” he says with a laugh. “It’s a good workout.”

He hits the dirt with a rock bar several times to make a hole before Krueger drops the bulb six inches into the ground. He covers it with dirt, then Krueger adds a layer of pansies just below the surface. “The pansies bloom in the spring and add color until the tulips start to come up in May,” NOVEMBER 2024 | PRIME WAYS | 23

Williams says. Big tulips only last a few weeks, so pansies keep the gardens looking beautiful before and after that.

Williams jokes that pansies are misnamed. “It’s kind of funny that they get the name pansy and they’re probably the hardest thing that we plant here,” he says.

He tends to change up the colors, and last year he did red and gold blossoms to represent the Kansas City Chiefs.

Williams works with the landscaping and maintenance crews, and Krueger still helps with weeding and planting on a part-time basis. “I try to keep her out of the heat as much as possible,” Williams says. “We work really well together, and I think we’ve definitely helped Prime have a different look but still look nice, just like when she was here full-time.”

Williams also handles holiday displays at the Springfield terminal. He’s responsible for all three buildings, plus the stage.

In the fall he’ll bring in mums, corn stalks and pumpkins. “I’ve tried to grow some pumpkins here because we’ll go through probably close to 100 pumpkins every year for decorations for Halloween and fall,” he says. “I have succeeded in growing one total pumpkin.” In mid-October, he adds fun ghouls and spiders.

“Halloween is my favorite holiday, so I’ve expanded it,” he says. “It’s your normal Halloween decorations without as much scare to them.” In December he will swap out the scaries for Santas, poinsettias and a dozen Christmas trees.

Williams's job keeps him busy, but it also offers a lot of variety.

He might pull weeds or spray.

He also does a major landscape project every year. “We just recently finished redoing a landscape bed,” he says. “I had to plant a crepe myrtle tree and some hydrangeas and laid down a rock border and then added mulch inside.”

Williams also waters and dusts the indoor plants every week. He’s happy he gave gardening a try when he got the chance at Prime. “I said I’d give something a shot and now I’m planting all of the owers that are on the property,” he says. “It’s kind of crazy when you step back and look at everything when it’s in full bloom.”

In the beginning, Williams wasn’t sure he could fill rueger’s shoes, but he’s pleased with his progress. “Based on the feedback I’ve received, I ve definitely come a long way and have succeeded,” he says. “I can’t wait to plant each year and to see what new things I can grow.”

24 | PRIME WAYS | NOVEMBER 2024

TRY IT Looking to freshen up your cabin and test your green thumb? Here’s how you can grow mint in your truck.

1

Use a four-inch container of mint starts instead of seeds. Make sure the container is slip-resistant.

2 3

Water daily.

Keep it on the dash while parked for sun exposure.

Temperatures of 65–70°F are best.

4

Pluck leaves and place them between paper towels to dry.

NOVEMBER 2024 | PRIME WAYS | 25

MEET DR. VAN KIRK Dr. Luke Van Kirk is a new member of the Prime family, providing healthcare support to driving and non-driving associates.

BY SONIA GUZMAN

26 | PRIME WAYS | NOVEMBER 2024

Photos courtesy Prime Inc.

TERMINAL TALK

TERMINAL TALK

P

Photo by Katy St. Clair, courtesy Prime Inc.

rime Inc. is thrilled to welcome Command Health and Dr. Luke Van Kirk as the new physician at the Springfield, Missouri, terminal clinic. With a passion for medicine and an understanding of the challenges faced by drivers, Dr. Van Kirk is committed to providing exceptional health care to Prime’s driving and and non-driving associates.

A JOURNEY TO PRIME Dr. Van Kirk’s path to medicine began with an interest in becoming a physician assistant, but he was encouraged to pursue medical school. “I’m glad I took that advice,” he says. “The autonomy and impact I have as a physician are incredibly fulfilling.” After completing his undergraduate studies at Evangel University in Springfield, Missouri, and attending medical school at Western University in Southern California, Dr. Van Kirk returned to Springfield to be closer to family. In 2015, he opened Command Health, a direct primary care clinic.

His connection with Prime began when Dr. Abraham, the previous physician, reached out about selling his

clinic at the time. “After meeting the staff, it felt like the right move,” Dr. Van Kirk explains. “I’m really enjoying being part of the Prime family.”

PRIME’S COMPREHENSIVE HEALTH SERVICES Prime understands that the health and well-being of driving and non-driving associates are crucial to their success on the road. That’s why the Springfield clinic offers a wide array of services designed to keep our team in top shape.

At the Springfield clinic, driving and non-driving associates can access a wide range of health care services. “We offer full-service primary care, manage chronic illnesses and provide urgent care,” says Dr. Van Kirk. “Whether it’s a DOT physical or treating an illness, we’ve got it covered.”

One of the standout offerings is the Direct Primary Care membership. “This gives drivers direct access to a provider, with affordable pricing on labs and procedures,” Dr. Van Kirk explains.

“The idea is to minimize the need for insurance except in major emergencies, making health care more accessible.”

The clinic also runs an extensive wellness program, focusing on preventive care, annual labs and personalized health plans. “We want to keep our drivers healthy, both on and off the road,” he notes. Maintaining health on the road is crucial for Prime’s drivers. “Planning ahead is key,” Dr. Van Kirk advises.

“Preparing your own food and using Driver Health and Fitness resources can make a big difference.”

FINAL THOUGHTS Dr. Van Kirk is excited about expanding the clinic’s services, including introducing PRP (platelet-rich plasma) injections for treating conditions like arthritis and tendinitis. His dedication to his patients and his passion for medicine make him a perfect fit for Prime. “I’m here to support our associates, helping them stay healthy and keep moving,” Dr. Van Kirk says.

With Dr. Van Kirk leading the Springfield clinic, Prime continues prioritizing the health and well-being of our driving and non-driving associates, ensuring they have the care they need to stay on the road.

NOVEMBER 2024 | PRIME WAYS | 27

FAMILY TIES

KIDDING AROUND This summer, Prime Kids Learning Centers in Missouri and Utah provided quality childcare for Prime associates, featuring a series of fun field trips.

28 | PRIME WAYS | NOVEMBER 2024

field trip once a month, sometimes twice a month,” Messick says. “We went to four different places this summer, which was a lot of fun, and the kids really enjoyed them.” The regular program involves a daily curriculum, so having field trips helps break up the routine and get out of the classroom.

The children’s adventures at the Springfield location included a trip to the Wild Animal Safari in Strafford, Missouri, where they could see and feed animals up close. Another favorite was a day at Skateland, an activity that’s become a tradition. “Many of the kids hadn’t been skating before,” Messick says.

“I think it’s neat that I could show them and teach them how to skate.” They also visited the Dickerson Park oo and The Discovery Center, where they learned about animals and science interactively. The summer wrapped up with a back-to-school bash at the indoor Oasis Hotel pool, giving the kids a refreshing way to celebrate before returning to school.

These field trips were more than just outings they were opportunities for learning and personal growth. Having

new e periences, seeing new places, and encountering different animals, while learning about them, provided key educational benefits. The children also practiced social skills such as following directions and staying together as a group.

“I always enjoy taking them on a field trip, to see how they handle themselves in public,” Messick says.

For parents, knowing their children are in a safe, nurturing environment is invaluable.

The Prime Kids Learning Center provides not only childcare but also developmental and physical activities. Parents stay connected through a communication app that lets them receive updates and pictures, giving them peace of mind.

As Messick reflects on the program’s impact, she is already looking ahead. “I’ve had several parents want their children on waitlists for summer and holiday breaks,” she says. The program’s success is evident from positive feedback from parents, making it a valuable resource for Prime families.

Photos courtesy Prime Inc.

T

his summer, the Prime Kids Learning Center provided an enriching and fun-filled e perience for school-age children at Prime’s Springfield, Missouri, and Salt Lake City, tah, locations. Led by Director Anna Messick, who took over the program in August 2021, the center supports Prime associates by offering quality childcare tailored to the unique demands of the trucking industry.

“The whole goal of Prime ids is to benefit the associates that work at Prime,” Messick e plains. The program is especially crucial for families in the trucking industry, where irregular hours and limited holiday breaks make finding reliable childcare a challenge. Open from a.m. to : 0 p.m., Monday through Friday, the Prime ids Learning Center meets these needs.

This summer, the program was in full swing, with 1 children in Springfield and eight in Salt Lake City. One of the highlights was the series of e citing field trips Messick and her team organi ed. “We try to do a

BY MEGAN PRICE

UTAH HWY 89 Ramon Muniz snapped this photo while on the side of Utah Highway 89, capturing the stunning

Photo by Ramon Muniz

mountains in the background.

NOVEMBER 2024 | PRIME WAYS | 29

Driver Referral Program $100 $500 $500 1/4cpm $1,000 Earn $100 when referred driver hauls first load.

Earn $500 when referred driver stays 30 days.

Earn $500 when referred driver stays 6 months.

Earn ¼ cpm on every mile referred driver runs after 6 months.

Earn $1000 when 3 referred drivers stay 6 months.

Earnings Example: Refer 3 drivers who stay at least 6 months at Prime, and you would earn $4300, not including the additional mileage pay!

Program Rules: The person that is referred must run under Prime’s operating authority (A, B, C, or D Seats) as a company driver or independent contractor.

All active Prime Driver Associates under Prime’s operating authority (A, B, and C Seats) are eligible to receive Prime Inc Driver Referral Program pay.

To earn bonus at 6 months longevity pay and mileage pay, referred driver must be an A Seat.

No driver referral bonus will be earned for referring a rehire (previous Prime Driver).

To earn referral, referred driver must list Prime Driver’s name or driver code on online application or be provided to Recruiter prior to processing application for approval.

For more information, contact Prime’s Recruiting Department at 888-664-4473.

Program is effective as of Nov 19, 2021 until further notice or cancellation. (Prime reserves the right to modify the program at any time.)