Prime Insights

Editor’s Note

Prakriti Gupta Editor

Embracing change is richly rewarding—especially when the change is to achieve the better.

In a recent interview with Prime Insights Magazine, the founder and CTO of Sqaby Technologies, Mr. Saurabh Sharma, shared how he converted his passion for the IT industry into his entrepreneurial inspiration. He founded Sqaby Technologies to transform customer experiences when it comes to software development solutions, creating a flywheel of positive impacts for businesses across the globe.

The story of Mr. Saurabh Sharma founding Sqaby Technologies started in 2020, with him understanding that there were players who offered highly-priced solutions in the IT industry without a concrete justification. He knew that his inclination towards the IT industry would be his guiding light for filling this gap. This was the driving force that made the vision even clearer for him: to provide affordable yet robust IT solutions made with reliable technologies.

Through the brand story of Sqaby Technologies, our audience will not just read about IT and leadership trends and strategies. They will closely perceive the fact that “with the right skills and adaptability, one can achieve their dreams, provided they maintain discipline and remain connected to reality.”

With that, I conclude my words and invite our readers to engage with our content, explore areas of interest, and be part of the conversation around entrepreneurialism. This editorial coverage has many more intriguing interviews we conducted this month, and each one of them left us nothing but inspired.

Before signing off, I will again leverage this opportunity and express our collective gratitude for the love and support coming from our virtual family. We are truly overwhelmed! With many editions completed, the Prime Insights team has a confident outlook for the future. We hope you enjoy reading this issue, as much as we’ve loved compiling these stories for you.

Happy reading!!

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

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Head Of Distribution & Production

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Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

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Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

C O N T E N T S

MR. SAURABH SHARMA

A Forward-Thinker Reshaping the Software Development Industry with Ceaseless Passion

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MR.D.I.Y. (India)

Proudly Honing the Title of “A Complete Family Store in True Sense”

Since 2019

How India’s Entrepreneurial Ecosystem is Flourishing to New Heights?

18

The

• Ames Test

• Micronucleus Test

• Cell Gene Mutation Test

• Ch. Aberration Test

• Oral Toxicity

• Eye Irritation

• Dermal Toxicity

• Dermal Irritation

• Skin Sensitization

• Inhalation Toxicity

PHYSCHEM STUDIES

• Viscosity

• Surface Tension

• 5 Batch analysis

• Stability

• Solubility

• Foam Persistence

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

MR. SAURABH SHARMA

A Forward-Thinker Reshaping the Software Development Industry with Ceaseless Passion

The IT industry has numerous trending verticals in its bouquet. Each day, the IT industry brews something or another that has the power to turn the tables in terms of cumulative growth rates. However, when it comes to building businesses online with the crucial support of software development, there is still a wide gap that needs to be looked at and taken care of.

Sqaby Technologies, led by Mr. Saurabh Sharma, provides unwavering support to businesses on their digital product development journey. The story of Mr. Saurabh Sharma founding Sqaby Technologies started when he saw a concerning problem statement. He saw that there were players in the industry who offered highly-priced solutions in the IT industry without a concrete justification. He knew that his inclination towards the IT industry would be his guiding light for filling this gap in the industry. With the vision of providing affordable yet robust IT solutions made with reliable technologies, he started Sqaby Technologies in 2020. As a leader, he has shown complete transparency and integrity in his actions by taking only those projects for which he believes the company can deliver a quality solution for the client. Reflecting these values is the clientele portfolio, which comprises 150+ clients from all across the globe and over 200 projects completed in these years.

Bringing before our readers his story under the edition “10

Most Inspiring CTOS in Delhi 2024,” we aimed to bring such stories that serve as an inspiring example for aspiring entrepreneurs. Let’s dive into the conversation we had with Mr. Saurabh Sharma. We hope you will enjoy this interview and take away valuable learning from here!

Prime Insights: What are the values that you’ve incorporated in your company’s business model?

We were clear about the fact that we wanted to build an organization that proved its mettle as a beacon of innovation and expertise in the IT industry. Comprising a dynamic group of experts with diverse backgrounds, Sqaby Technologies is built on the pillars of knowledge and a customer-first approach. With an unwavering commitment to excellence, the company places a heavy emphasis on understanding its clients’ requirements to craft solutions that seamlessly align with their objectives.

Prime Insights: During the initial years of building your company, what were the major challenges you encountered?

When you’re building a startup specifically in the tech domain, hiring the right talent is the foremost hurdle any IT venture confronts. It was no different for Sqaby as well. During our hiring procedures, we encountered multiple instances where talents either had quite high salary demands or didn’t show faith in us. As we were in the seedling stage, we didn’t have lucrative projects in hand either. Hence, we had a tough time juggling between limited projects and the high-octane salary expectations of the market. But with consistent efforts, we found our shining stars and built our dream team with multiple tests and trials. Today, the employees in our team are mavens at working with classic yet evergreen technologies and bring the best of their efforts to contribute to Sqaby’s sustained growth.

Prime Insights: Can you tell us about what type of talent the company upholds?

At Sqaby Technologies, we’re fortunate to have a team of skilled professionals who are experts in technologies like Flutter, Laravel, Node, and React. However, our focus extends beyond just technology. Our dedicated team of UI/ UX and graphic designers prioritizes making our products not only functional but also visually appealing and easy to use. Meanwhile, our software-testing experts meticulously check for any issues to ensure smooth performance. Additionally, our HR team works diligently to attract and retain top talent in the industry. At Sqaby, we believe that success lies in creating products that are both functional and user-friendly, providing exceptional experiences for our customers.

Prime Insights: How have you managed to keep a balance between your professional and personal trance?

It is a task! At this moment, I am not able to manage this balance, which is not a great thing. Being a CTO, I have been working around 14 to 15 hours a day, and maintaining the balance is challenging for me.

Prime Insights: What are your thoughts on the essentiality of research and development in today’s business ecosystem?

I believe that R&D is like the salt you put in any dish. If it’s too little, you won’t get the desired taste, and if it’s too profound, you also won’t get the desired taste you’ve been looking for, right? Likewise, if we belittle research and development, then surely an organization cannot sustain itself in the long run. However, if you spend too much time on research and development, it is also not beneficial because, unless and until you launch your product in the market, you won’t get an understanding of whether it’s a fit or not.

We will soon be launching new products on the market, as they’re currently in the research and development phase. In the future as well, to achieve our targets, we will be expanding our team for the same.

Prime Insights: Talking about your company’s work culture, what are the qualities that motivate the employees to fulfill their responsibilities with consistency?

At Sqaby, we see our employees as our extended family. The inputs and hard work of each one of them are given equal importance. We are always keeping each other in the communication loop through meetings and calls to get to know each other’s’ concerns and interests. I proudly say that our environment is about working under healthy pressure and articulating a fair sense of competitiveness.

Prime Insights: Coming to value-driven leadership, what are the values that differentiate you as a leader? What are the leadership values that you strongly abide by?

I would say the foremost screening test for you as a leader is how you treat others. Becoming a leader is about how you help others grow along with you, because without my employees, I, as an individual, cannot build a respectable organization. Hence, I have made sure that I prioritize understanding and valuing them as individuals who hold a major stake in my growth and success. By fostering a positive and supportive

environment, you can motivate them to actively engage in meetings and tasks. This approach not only cultivates a sense of belonging but also inspires them to initiate and execute tasks efficiently. These are the values I truly abide by as a leader, and I would love to see young leaders exhibiting the same.

Prime Insights: What is the one piece of advice you would like to share with young entrepreneurs in the IT industry or any industry in general?

For young entrepreneurs embarking on their journey, one crucial piece of advice is to focus on one project at a time. Rather than scattering your energy in multiple directions, devote yourself wholeheartedly to a project and chase success in that direction.

Profit shouldn’t be the immediate focus; instead, concentrate on the solution because, ultimately, your success is directly proportional to your satisfaction. Recognize that many clients may lack technical expertise; you have to dedicatedly sit with them and keep giving your continued support until they reach their goals. Success in entrepreneurship demands foresight and perseverance, understanding that immediate profits are often elusive, but sustained commitment yields enduring rewards.

Prime Insights: What advice do you have for new-age founders and leaders who, in their hurry to build a startup, often find themselves losing momentum when confronted with challenges?

That’s a very important question we’re addressing here. Honestly, I’m seeing and probably forecasting that many startups will fail in the future because they’re misusing investor funds. Whenever a startup sees its vision for years to come, it’s essential to remember that when you’re using someone else’s money, there’s a tendency to invest in areas that might not be necessary.

With more money in hand, founders deviate from their sight and keep on expanding their reach or services without knowing whether they will sustain themselves as per the market’s conditions or not. We’ve seen this with certain education startups, for instance, which eventually find themselves in financial trouble. My advice here will be to run your operations with a “bootstrap” mindset as much as possible. The best path forward is to build your company with what you already have, whether it be resources, people, or finances. It’s about making the most of your resources and focusing on sustainable growth.

He spilled many lesser known beans about what the initial phases of establishing business in India were all about. But before diving into the conversation, let’s have a quick overview of the company’s services, vision, and mission!

An Overview of the Company and its Services

In India, MR.D.I.Y. opened its first store in Infinity Mall Malad, Mumbai, in 2019. Since then, it has expanded to open more than 190 stores in 11 states. Most MR.D.I.Y. stores encompass an average of 5,500 square feet per store, providing a comfortable and wholesome family shopping experience. MR.D.I.Y. serves more than 188 million customers annually at all stores in Asia. With ten categories—hardware, household, electrical, furnishing, car accessories, stationery and sports, toys, gifts, computer and mobile accessories, jewellery, and cosmetics—in each store, MR.D.I.Y. offers an average of 15,000 varieties of products at ‘Always Low Prices’. The company’s clientele ranges from individuals seeking household essentials to businesses requiring bulk purchases. The pivotal focus is on providing value and quality products to every customer.

The team at MR.D.I.Y. has been moving along with the market trends that refresh each day by adhering to a proactive approach to research, analysis, and adaptability. Continuous market monitoring, consumer feedback, and competitor analysis are the backbone of the company’s decision-making process. In addition to that, MR.D.I.Y. has also been collaborating with industry experts to further solidify its position in the industry.

Prime Insights: What methodologies do you implement as a leader to cultivate a harmonious work environment, ensuring that your team’s career development is holistic?

At MR.D.I.Y., we know that our core strength and prosperity lie in the happiness of our employees. The more they’re given growth opportunities, the more they become attached to an organization. So it is because of their hard work and resilience that we can witness MR.D.I.Y.’s sustained success. Hence, we prioritize employee well-being through various initiatives by regularly interacting with them and knowing their feedback. We offer competitive salaries, opportunities for growth, and a supportive work environment. Employee recognition programs acknowledge their contributions and push them to excel in their professional fields. foster a sense of belonging. Additionally, we also provide comprehensive benefits, flexible work arrangements, and prioritize their work-life balance.

Prime Insights: What strategic initiatives is the team at MR.D.I.Y. working upon for the future?

In the future, MR.D.I.Y. India aims to consolidate its position as a leading provider of essential products while expanding its reach and offerings. We plan to continue our aggressive expansion strategy, opening new stores in key locations across India to better serve our customers. Additionally, we aim to enhance our product range, incorporating more innovative

and sustainable options to meet evolving consumer needs. Strengthening our online presence and omnichannel capabilities is also a priority, ensuring seamless shopping experiences for our customers. Ultimately, we remain committed to delivering exceptional value, quality, and convenience, solidifying our position as the go-to destination for household essentials and beyond.

Prime Insights: What milestones and achievements does the company boast of?

MR.D.I.Y. India takes pride in several significant milestones and achievements. These milestones underscore our dedication to excellence, innovation, and customer-centricity, driving our continued success in the retail landscape:

Rapid Expansion: Since our inception in 2019, we have opened over 190 stores across 11 states in India, demonstrating rapid growth and market penetration.

Customer Reach: Serving over 188 million customers annually across all stores in Asia underscores our commitment to providing essential products and excellent service.

Diverse Product Range: With ten categories encompassing over 15,000 varieties of products, we offer a wide selection to cater to diverse customer needs, ensuring convenience and satisfaction.

Market Leadership: Our consistent focus on delivering value and quality at ‘Always Low Prices’ has established us as a trusted leader in the retail sector, garnering customer loyalty and trust.

Prime Insights: What message do you want to give to those leaders who give up on their dreams because of some stereotypes?

To leaders who start undervaluing their giving dreams due to stereotypes, I want them to tell you that you have to step out of your comfort zone and experience failures along the way. Embrace your uniqueness, leverage your strengths, and defy conventional expectations. Remember, true leadership stems from authenticity and resilience. Stay focused on your vision, persist through setbacks, and inspire others by breaking barriers.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

To the readers of Prime Insights magazine, I extend my heartfelt gratitude for your interest in MR.D.I.Y. India and our journey. As we continue to evolve and grow in the dynamic retail landscape, we remain committed to delivering value, quality, and convenience to our customers. Our success is a testament to your support and trust, and we are deeply grateful for the opportunity to serve you. I encourage you to stay engaged with us as we embark on exciting endeavors, striving to exceed your expectations and make a positive impact on communities across India. Thank you for being a part of our story.

How India’s Entrepreneurial Ecosystem is Flourishing to New Heights?

Every day is a new chapter for India as it is now one of the fastest-growing economies in the world. Like Indian engineers and doctors left an everlasting impact of excellence in the world, it’s now the legacy of Indian entrepreneurs that is scattering magnificence everywhere. The last decade has been a gamechanging phase for the Indian entrepreneurial ecosystem and we are about to discuss the same. Today we will discuss how India’s entrepreneurial ecosystem is flourishing to new heights and what positive impact it brings to our economy as well.

In 2020, India recorded more than 55,000 startups and became the third-largest startup ecosystem in the world. These startups have generated more than 1.5 million USD in job opportunities for the youth. It is also estimated that by 2025-26 India will have more than one lakh startups creating job opportunities worth 3.5 million USD. Also as per the recent studies of 2022, India has about 61400 registered companies. There is no doubt in these figures multiplying by manifolds as recent studies have shown that India will witness 4 to 5 % growth in GDP over the next five years. Analyzing the figures in more detail in 2022 startups added over two lakhs employment opportunities as compared to FY2021 which were around 1.9 lakhs. The domains which saw the most numbers of startups came from Fintech, logistics, IoT, SaaS, and Software Development amongst others.

Manifesting a Bright Future of India

Startups are an immense source of innovation, creativity, development, and disruption as they are the change builders. They are the grounds for experimentation and adaptation to ongoing trends. These startups also collaborate with various academic institutions of the country and empower the youth of our country about the power of innovations. Many of them also work particularly for the empowerment of socially excluded groups and marginalized groups of society.

Revolutionizing the Digital Experience: Unveiling the Secrets Behind Cyberdune’s Phenomenal Success

Mr. Siddharth Pereira Managing Director, and Founder

I

In an era where the digital landscape is in a perpetual state of evolution, businesses are realizing the indispensable need for a robust online presence. A mere website is no longer sufficient; a comprehensive Digital Experience Platform (DXP) has become the game-changer, enabling companies to establish an unwavering foothold in their industries while delivering delightful user experiences.

Embracing this digital revolution, Mumbai based, Cyberdune Technologies has emerged as a proactive force, propelling users beyond the confines of mere online existence towards unprecedented success. By aligning their innovative solutions with their client’s goals, Cyberdunes empowers businesses to transcend limitations and attain their desired outcomes. With a repertoire of exceptional services spanning UX, UI, and Agile consulting, Cyberdune acts as a catalyst, compelling brands to harness the full potential of the web and optimize their performance towards their goals.

Cyberdune Technologies, formerly known as “iCreationz Networks,” emerged onto the scene in 2010 as a prominent web host and domain name provider in Southeast Asia. However, its trajectory took a turn in 2021 when it was acquired by a web services company operating in the

Southeast Asian region. With this transition came a strategic shift in focus towards catering to the burgeoning market and thriving tech economy of India. Consequently, Cyberdune Technologies Private Limited was established in 2022.

In an exclusive interview, our esteemed editorial team had the opportunity to engage with the key figures behind Cyberdune Technologies Private Limited. Mr. Siddharth Pereira, the Managing Director and Founder, along with Ms. Lisa Noronha, the CEO and Co-Founder, generously shared a plethora of fascinating insights into the remarkable journey of Cyberdune thus far. During the interview, Siddharth and Lisa, both provided valuable insights into their business model, vision, values, and corporate culture. The discussion yielded a wealth of knowledge that has the potential to expand the intellectual horizons of our esteemed global readership.

To put their achievements into perspective, let us consider some statistical examples. Since its establishment in 2022, Cyberdune Technologies has experienced impressive growth, with a staggering 300% increase in revenue within its first year of operation. This notable achievement underscores the company’s ability to tap into the rapidly expanding market and meet the evolving demands of the Indian tech industry.

Furthermore, Cyberdune Technologies has solidified its position as a trusted brand. A recent survey conducted among industry experts revealed that a remarkable 95% of respondents recognized Cyberdune Technologies as a reliable provider of DXP and Agile solutions. This esteemed recognition showcases Cyberdune Technologies’ commitment to excellence and further enhances its reputation in the industry. With these impressive accomplishments and accolades, Cyberdune Technologies Private Limited’s feature in Prime Insights Magazine is indeed an honor, affirming their position as a leading and trustworthy player in the field.

Service Portfolio: Cyberdunes boasts an extensive service portfolio designed to cater to the evolving needs of its clientele. Let’s delve into some of their key offerings:

Digital Experience Platform (DXP): At the forefront of Cyberdune’s service lineup is their cutting-edge Digital Experience Platform (DXP). This platform empowers users to maximize the potential of their web presence by delivering enterprise-grade solutions built on the robust foundation of Amazon Web Services (AWS). With the DXP, customers can seamlessly create captivating web experiences across a wide range of devices, including mobile, tablets, laptops, and even IoT devices. Setting itself apart from the

competition, Cyberdune’s DXP offers an all-in-one ecosystem that fulfills marketing, business, and infrastructure requirements within a unified framework.

Agile Partnerships: Cyberdune takes pride in its ability to transform client teams into high-performing agile workforces. Through their Agile Partnerships, the experienced professionals at Cyberdune collaborate closely with clients’ teams across various domains, such as marketing, product management, sales, and support. Together, they forge winning strategies that place agile development at the core of the clients’ business operations. By leveraging the power of agility, Cyberdune empowers organizations to stay nimble and adapt swiftly to the ever-changing market dynamics.

UX, UI, and Product Consulting:

Recognized for their prowess in user experience (UX), user interface (UI), and product consulting, Cyberdune lends its expertise to forward-thinking businesses worldwide. Their team of seasoned consultants provides personalized, oneon-one assistance to help businesses build exceptional user experiences that resonate with their target audience. Whether it’s enhancing performance, driving revenue, aligning organizational goals, or optimizing business processes, Cyberdune’s consultants offer invaluable guidance and insights.

Where it all began: In its early days, Cyberdune encountered a common challenge in the market: the need to educate users about the benefits of adopting a DXP. Many brands were content with their existing websites and failed to recognize the added value a DXP could bring. In response, the Cyberdune team took on the task of educating these brands, emphasizing the significance of crucial factors such as search engine optimization (SEO), lead generation, page speed, device compatibility, and conversion optimization. By imparting this knowledge, Cyberdune demonstrated how these elements play a pivotal role in achieving tangible results and driving business success.

Through their diverse service portfolio and their commitment to educating clients, Cyberdune Technologies has established itself as a trusted partner in the digital landscape, helping businesses overcome challenges and unlock their full potential. Exceeding customers’ expectations and

revolutionizing their perspectives have been key driving forces for Cyberdune Technologies. The company continuously delivers tailored solutions that align with clients’ Objectives and Key Results (OKRs), solidifying their position as a trusted partner in helping businesses embrace transformative digital presences. By closely collaborating with clients and prioritizing their goals, Cyberdune has established itself as a reliable ally in the pursuit of success.

To bolster customer trust and foster strong corporate alliances, Cyberdune maintains regular communication channels with clients, ensuring absolute transparency throughout projects. This commitment to openness and accountability cultivates a foundation of trust and reinforces Cyberdune’s dedication to client satisfaction.

Creating Benchmarks of Excellence: At Cyberdune, a culture rooted in empathy drives their work dynamics. The team invests ample time in understanding customers’ challenges, assembling bespoke teams to address these issues and offer innovative solutions. Rejecting generic, one-size-fits-all approaches, Cyberdune strives to develop winning strategies that deliver exceptional results for both themselves and their clients.

“Our approach involves meticulous study and understanding of our customers and their challenges. We take significant effort to comprehend the problems they face. Once we grasp the issues, we validate them with the appropriate audience and evaluate the potential impact we can make. It is through this impact that we generate significant value for our customers and their end-users. We ensure our clients always have access to our support when needed. That’s why we assign an Account Manager to each project, working tirelessly to establish routine cadence and mutual understanding,” explains Mr. Siddharth Pereira, the Managing Director and Founder of Cyberdune Technologies.

Astute Branding Tactics: To showcase the capabilities of their system and the positive impact it can have on businesses, Cyberdune Technologies leverages social media platforms. They engage viewers by providing insights into the value their services bring to the table. The company also organizes training sessions and boot

Ms. Lisa Noronha CEO and Co-Founder

camps at events nationwide, connecting with business leaders and illustrating the transformative potential of Cyberdune’s offerings.

Painting a Vibrant Canvas for the Future: Ms. Lisa Noronha, the CEO and Co-Founder, emphasizes Cyberdune’s commitment to adapt to evolving industry trends, integrate new technologies, and deliver exceptional services to clients. She highlights the company’s DXP offering, which provides new experiences on their platform, streamlining complexity through a robust AWS infrastructure setup. The new ecosystem is fast, scalable, and AI-driven, poised to serve as a powerhouse for business operations for enterprise-market leaders.

Transform Your Business Landscape: Discover the Game-Changing Solutions of Cyberdune Technologies!

- Get Started with a consult at www.cyberdunes.com or reach out to the team directly at +91 99300 27876.

THE DEVELOPMENTAL KEY FIGURES

BEHIND EVERY SUCCESSFUL CEO

Becoming a successful CEO isn’t an easy task. It takes years of dedication, labour, consistency, hard work and trust. No CEO can struggle ad accomplish success alone. Therefore, they need a regulator or a guide behind their actions and decisions. They need to indulge in a team of people that will help them draw both leadership and support through every difficult hour. Every step is formulated and well-guided through mentorships and assistance. Thus, to maximize the thinking process, share ideas and derive insight about anything, a successful CEO must have a five internal people team to stand through every thick and thin:

The one who commands when needed

A person who is capable of giving appropriate commands when needed is very important. They can take hold of a crisis when needed. To create a better company, an internal drive is given by this commander who plans decisions and efficiently uses resources. He is an operations person in the team whose continuity to the operations of a company can drive deep insight into the organization. Those commanders must analyze problems intentionally and be reasonable at every step. Leaders have to trust them and take wise decisions while choosing them. To do business, they have to think like a businessman.

A robust assistant in execution

The entire business growth or brand promotion relies on the fact that every step is executed and how the decisions taken are being operated. Therefore, an effective executive assistant is needed who helps by supporting the CEO with critical tasks and responsibilities. They also act as a rudder or an extension of the company whose effective communication, loyalty and informative leadership make out the most of the company’s target. Hiring such a person is another difficult task as it is to be kept in mind that a CEO can make success only if his executive partner is success-oriented and thinks uniquely for the company’s growth. The executive officer makes a leader more efficient and productive.

A process-oriented operational expert

There are processes in every business and a growing business is in high demand of a person who understands the core depth of

its processes and executes them efficiently. Thus, an operation expert who is process-oriented is very necessary. The critical processes can include payroll, onboarding of team members, off-boarding, customer interaction and management of systems around procurement. By onboarding an operational expert, a company can both internally and externally grow its processes and systems. This can be in the form of a general manager, whose primary role will be involved in operations, examining how things are done and improvement of existing works efficiencies.

A person with strategic knowledge of numbers

Every CEO is in dire need of a person who understands their business model and interprets numbers that include total cost, revenue generated, sales, profit margin, net sales, gross margin, etc. numbers depict actual business and they never fail to make one understand at what position the business lies. Many CEOs fail to understand this number game and often face loss ignorant of what their actual company problem is. Thus, every CEO should manage by a few key numbers in the organization and keep a profit, a strategic number person who does all calculations must be kept. They must know how to do metrics and take wise decisions to make the brand value more profitable.

A person of intelligence with a heart of emotion

The right business needs the right emotion and not just professionalism. People will be there around who can either proper in its advancement or draw it back. Business is always about people and how they draw their conclusion on the finished product. Therefore, a person who knows well customer minds and can read their internal theories can make out the most profitable business. A person who is emotionally trained in intellectual activity invests their ideas for peak performance and therefore help the CEO achieve business principle. The emotion must be equivalent to the company’s growth and their performance should generate an overall improvement.

Lean Hippo

Best Search Engine Optimization Company 2024

Abhinav Singla | CEO | Lean Hippo

In today’s digital world, standing out online is key. That’s where SEO comes in. But does it still work? According to Abhinav Singla, CEO of Lean Hippo, mostly yes!

Singla breaks it down further: “SEO isn’t a quick fix. It takes time, effort, and patience.” This rings true for Lean Hippo Marketers, a company that’s been in the game for over a decade.

Their approach? “Search Engine Supercharge,” a service designed to boost website visibility on Google, Bing, and other platforms. It’s about getting seen by the right people at the right time, they say.

What sets Lean Hippo Marketers apart is their dedication to personalized service. Unlike some agencies, Lean Hippo takes the time to understand each client’s unique

needs and goals. This tailored approach ensures that every strategy is finely tuned to deliver maximum results.

So, does SEO still matter in 2024? For Lean Hippo Marketers, the answer is a resounding yes. And with their track record and expertise, it’s hard to argue otherwise.

The digital marketing landscape is constantly changing and staying ahead of the curve is essential and that’s where they shine. With a keen eye on emerging trends and technologies, they’re always adapting to the latest developments.

But it’s not just about keeping up; it’s about setting the pace. Lean Hippo Marketers has carved a niche for itself as a leader in the industry, recognized by reputable publications like Mint, Business Standard, and Business Connect Magazine.

Their secret ingredient? A focus on quality over quantity. Rather than spreading themselves thin, they prefer to work closely with a select clientele, delivering personalized attention and exceptional results.

Here are some recent examples - for a US based skincare brand, Lean Hippo got over 30 keywords to top SERP in less than 3 months and for a top laminate brand, they increased organic traffic by 700%.

And it’s not just about the numbers; it’s about the impact. Lean Hippo Marketers measures success not just in terms of rankings and metrics but in tangible outcomes for their clients like traffic and conversions.

But don’t just take their word for it. Hear it from the clients themselves. “Working with Lean Hippo Marketers was a game-changer for our business,” says one satisfied customer. “Their expertise and dedication helped us achieve results we never thought possible.”

In essence, Lean Hippo Marketers is more than just a digital marketing agency. They’re a partner, a collaborator, and a trusted advisor. With their unparalleled expertise and unwavering commitment to excellence, they’re leading the way in SEO optimization for 2024 and beyond.

Team Lean Hippo

ENTREPRENEURS WHO HAVE CHANGED THE BUSINESS WORLD WITH THEIR INNOVATIVE IDEAS AND HARD WORK.

Bill Gates: Bill Gates is an American entrepreneur, software developer, and philanthropist who co-founded Microsoft Corporation in 1975 with Paul Allen. Microsoft is the world’s largest personal-computer software company and has played a significant role in the development of the personal computer industry.

Under Gates’ leadership, Microsoft introduced many popular software products, including the Windows operating system, Microsoft Office, and Internet Explorer. He was also a key figure in the development of the personal computer industry, and his contributions to the field have had a lasting impact.

In recent years, Gates has shifted his focus to philanthropy through the Bill and Melinda Gates Foundation, which works to improve global health and reduce poverty. He is also an author and has written several books, including “The Road Ahead” and “Business @ the Speed of Thought.” Gates is widely regarded as one of the most influential entrepreneurs in history, and his impact on the business world cannot be overstated.

Steve Jobs: Steve Jobs was an American entrepreneur and inventor who co-founded Apple Inc. in 1976. He is widely regarded as a visionary in the technology industry and played a significant role in the development of the personal computer, mobile device, and music industries.

Under Jobs’ leadership, Apple introduced several innovative products, including the Macintosh computer, iPod, iPhone, and iPad. These products revolutionized the personal computer, music, and mobile device industries and continue to shape the way we live and work today.

Jobs was known for his attention to detail and his commitment to creating products that were not only functional but also aesthetically pleasing. He was also a master marketer and was able to create a cult-like following around Apple’s products.

Although Jobs passed away in 2011, his impact on the business world continues to be felt today. He was a true pioneer in the technology industry and his contributions to the field have had a lasting impact.

Mark Zuckerberg: Mark Zuckerberg is an American entrepreneur who co-founded Facebook in 2004 while he was a student at Harvard University. Facebook is now the largest social networking platform in the world with over 2 billion monthly active users.

Under Zuckerberg’s leadership, Facebook has grown from a small startup to a global company that has transformed the way people connect and communicate online. Zuckerberg is known for his innovative thinking and his ability to anticipate trends in the technology industry.

In addition to his work at Facebook, Zuckerberg has also been involved in philanthropic initiatives through the Chan Zuckerberg Initiative, which he founded with his wife Priscilla Chan. The initiative focuses on advancing scientific research, promoting education, and improving access to affordable housing and healthcare.

Zuckerberg has been recognized as one of the most influential people in the world, and his impact on the business world and the way we communicate with each other cannot be overstated.

Jack Ma: Jack Ma is a Chinese entrepreneur and philanthropist who co-founded Alibaba Group in 1999. Alibaba is now one of the largest e-commerce companies in the world, and its success has made Ma one of the wealthiest people in China.

Under Ma’s leadership, Alibaba has revolutionized the way people buy and sell goods online, particularly in China where the company dominates the e-commerce market. Ma is known for his charismatic leadership style and his commitment to innovation.

In addition to his work at Alibaba, Ma

Richard Branson: Richard Branson is a British entrepreneur and investor who founded the Virgin Group in 1970. The Virgin Group is a multinational conglomerate that includes over 400 companies in various industries, such as travel, music, telecommunications, health, and more.

Under Branson’s leadership, the Virgin Group has become known for its innovative and customer-centric approach to business. Branson is also known for his adventurous spirit and has undertaken several high-profile stunts, including attempting to circumnavigate the globe in a hot air balloon.

Branson is a vocal advocate for entrepreneurship and has used his success to encourage others to take risks and pursue their dreams. He has been involved in a variety of philanthropic initiatives, including supporting efforts to combat climate change and improve access to healthcare.

Branson’s impact on the business world and his contributions to the development of several industries have been widely recognized. He is often cited as an inspiration for entrepreneurs and business leaders around the world.

These entrepreneurs have all made a significant impact on the business world and have inspired countless others to follow in their footsteps.

Introducing Mr. Vinay Agastya

The Visionary Behind a Game-Changing Approach to create immersive mediums, Where Complexity Meets Simplicity

WWhether it is revolutionizing the entertainment industry by creating magnificent gaming experiences, immersing in the world of enthralling movies, creating holistic learning infrastructure for students to evaluate complex real-time problems, or empowering the global healthcare sector, these technologies have brought an immense wave of disruption, and there is certainly no doubt about it! The potential applications of AR, VR, MR, and XR are another topic of elaborate discussion.

Holding a serene respect for the entrepreneurs who are empowering the Indian ecosystem by introducing these technologies, Prime Insights brings an exceptional vagabond of a leader and his brand with a vision that our readers will admire to the fullest. The brand in focus for today is Ctruh!

With Ctruh’s versatile no-code editor, users can easily craft immersive virtual reality (VR), augmented reality (AR), and mixed reality (XR) environments without needing any coding expertise. Ctruh’s user-friendly application guides them through a simple six-step process, making the creation of virtual storefronts quick and straightforward. By reducing the time and technical barriers typically involved in creating such immersive experiences, Ctruh is paving the way for businesses to effortlessly embrace the dynamic world of VR, AR, and XR. The tool comes with amazing features like offering 3D objects in real-time, terrain building components, spatial audio integration, and many other advanced features. These features create a seamless experience when building more advanced virtual reality environments as well. Ctruh’s editor operates directly from a browser, eliminating the need for heavy computational systems typically required to design immersive worlds. The editor simplifies the creation of rich VR, AR, and XR experiences, tailored in a way that even those without a hint of programming knowledge can craft these virtual realms swiftly and effortlessly. Ctruh has a mission to empower everyone to unleash their creativity and bring their ideas to life in the immersive world. Their mission is powered by a vision that the future of design and creativity lies in immersive mediums. Ctruh is dedicated to making this world accessible to everyone, regardless of their technical background. With its user-friendly and intuitive no-code platform, the company aims to break down the barriers of entry and make it possible for anyone to design, create, and publish their own 3D experiences.

Prime Insights had the opportunity to interact with the honorary entrepreneur, Mr. Vinay Agastya, CEO and Founder of Ctruh. The dignitary shared his experiences and walked us through the vibrant chapters of his entrepreneurial journey. An innovator with over nine years of experience in product management, go-to-market (GTM) strategies, and growth hacking, Mr. Vinay Agastya has expertise in identifying and solving complex business challenges.

The conversation had numerous insights and knowledge about the dynamism of Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) technologies.

Let’s Hear the Inception Story from the Luminary!

“The advent of smartphones and their widespread adoption are largely attributable

Mr. Vinay Agastya

CEO and Founder of Ctruh

to the democratization of technology. This democratization has been made possible by several no-code tools that have significantly lowered the entry barrier for businesses to reach out to their audience. With the availability of no-code editors like Wix, building a website has become more accessible, eliminating the need for coding.

Similarly, tools like Canva have changed the way people think about 2D design by providing an alternative to complex software like Photoshop for social media campaigns and other design needs. The success of the smartphone revolution can be attributed to such no-code tools, which have made technology more accessible and user-friendly.

While the concepts of augmented reality (AR), virtual reality (VR), and extended reality (XR) have been around for over a decade, the adoption of these technologies has been slow. One of the primary reasons for this slow adoption is the difficulty involved in creating 3D content or immersive experiences, which typically require complex coding skills. As a result, there has been a dearth of content for immersive worlds, impeding the growth of these technologies. However, with the emergence of no-code editors, there is now an opportunity for businesses and individuals to create content for immersive worlds, without going through the complexity of 3D content creation. Hence, evaluating the market gap for these realities, I laid the foundation of Ctruh to pave the way for a new era of technological innovation, enabling individuals and businesses to participate in the creation of 3D content and immersive experiences.”

Mr. Agastya’s Take on the Rising Popularity of No-Code Editors

“As someone deeply invested in the evolution of technology, I’ve observed how no-code editors are reshaping our engagement with technology. By democratizing the technology landscape, these tools are breaking down the traditional barriers to entry in various industries. This accessibility not only broadens the user base but also allows a more diverse set of creators to contribute to the narrative of our digital future. With platforms like Ctruh leading the charge, we’re witnessing the democratization of immersive content creation. The unprecedented merger of our digital and physical worlds through AR and VR signifies a realm where anyone, irrespective of their technical prowess, can craft, interact, and truly immerse. It’s a thrilling time, and no doubt, no-code platforms like Ctruh will play a pivotal role in sculpting the tapestry of our shared virtual future”

The Organizational Culture

Ctruh is grounded in a commitment to prioritize work-life balance for its workforce. The company offers flexible schedules and remote work options, enabling the team members to maintain a harmonious equilibrium between their personal and professional lives.

Furthermore, Ctruh is evident in recognizing and celebrating the achievements of its team members, both big and small. This boosts morale and fosters a sense of accomplishment among them. The culture encourages skill development and growth through continuous learning opportunities and seminars to strengthen their existing skillset. Open communication and transparency are ensured in all walks of business operations so that everyone’s opinions and ideas are valued. Regular team meetings and one-on-one sessions allow everyone to address concerns and encourage constructive feedback.

Confronting the Challenges

Ctruh stays ahead of market trends by actively engaging with its user community, monitoring industry developments, and maintaining a flexible development approach. Regular feedback loops and continuous learning help the team adapt the Ctruh platform to evolving user needs.

Although every business journey has its set of challenges, Ctruh’s commitment to democratizing immersive mediums fuels its determination. The team has been consistently delivering benchmarks of creativity and accessibility in the immersive design landscape. In addition to it, Ctruh places significant emphasis on Research and Development to innovate services, refine existing features, and stay competitive. By investing in R&D, the platform keeps up with technology and user expectations, driving long-term success.

Nuggets of Entrepreneurial Wisdom

“To business leaders finding themselves mired in stereotypes, remember that success is forged by breaking barriers. Embrace your unique perspective, challenge preconceptions, and let your achievements shatter stereotypes. Your journey inspires others to overcome obstacles, fuelling innovation and driving change. Believe in your dreams, and lead by example; you have the power to redefine norms and create a brighter future. Just as I find inspiration in others, I encourage them to find role models and mentors who can guide them on their own journeys of growth and achievement.”

The Vision Ahead

Ctruh’s overarching vision is to craft applications that seamlessly bring immersive mediums to the forefront of everyday interactions. Our goal is to simplify these applications to such an extent that they dismantle traditional barriers, ushering in a new era where individuals can engage with content in revolutionary ways. While we are dedicated to crafting use-casespecific applications, a significant thrust of our strategy involves embedding these application features into our no-code, webbased editor. This not only democratizes access but also inspires users to explore uncharted territories of immersive mediums. Over the next several years, Ctruh seeks to empower individuals and businesses, irrespective of their size, to harness the potential of 3D, AR, VR, and XR technologies. By establishing ourselves as the go-to no-code platform for immersive content, we aim to foster widespread adoption across varied sectors. Through steadfast collaborations with visionaries—be they entrepreneurs, educators, or creators—we envision a world where AR, VR, and XR technologies enhance user experiences, sidestepping the usual hurdles of coding expertise or exorbitant investments. Ultimately, we believe this direction will pave the way for innovative revenue channels, enrich business models, and fuel economic progression.

A Note to the Readers

Coming towards the end of the conversation, we asked Mr. Vinay Agastya to enlighten our readers with a few knowledgeable insights, which he shared:

“To the readers of Prime Insights, remember that every challenge is an opportunity, and every setback is a chance to learn and grow. Embrace innovation, stay curious, and persevere in your pursuits. Your dedication and creativity have the power to shape industries and drive positive change. Keep pushing boundaries, and believing in the transformative impact of your ideas.”

How To Get Good Returns on Your Investment Money

In most cases, doubling one’s investment or earning a satisfactory return is not all that difficult. Some options exist depending on the urgency with which you need something and your willingness to take risks. You don’t have to engage in risky ventures to earn a decent return on your money. If you are patient and not in a tremendous hurry, a well-balanced portfolio or one composed of extremely low-risk stocks or bonds can get the job done.

Methods For Maximizing Financial Gains

Most investors should be able to expect a positive return on their capital reasonably. It is not as scary as it sounds to a first-time investor. However, there are certain restrictions:

• Recognize and accept your risk tolerance. If you don’t have the stomach for volatility, finding out when the market drops 20% is the worst conceivable moment to make this discovery, and it might be disastrous for your finances.

• Don’t let fear and greed, these emotions that motivate most investors, cause you to make poor financial judgments.

• Avoid guaranteed programs that promise you rapid wealth with no effort at all costs. Always exercise caution when promised returns seem implausibly high; there are likely far more investment frauds than guaranteed investments. Always perform your due diligence to make sure you’re not being used as a pawn by anyone trying to make a buck off of you, whether it’s your brother-in-law, your broker, or a late-night infomercial.

The return on investment might be rather high if you choose the right path. To a great extent, your risk tolerance and desired return on investment will determine the strategy you select. To effectively double your investment, you should combine these tactics.

1. Traditional Method

Veteran investors may recall the iconic 1980s Smith Barney advertisements featuring British actor John Houseman’s recognizable accent as he explains that the firm “makes money the customary way—they earn it.”

The ad is not completely off base regarding the most common strategy for maximizing financial returns. A well-diversified portfolio of blue chip stocks and high-quality bonds is the tried-and-true method for doubling your money reasonably.

2. To Think in Opposite Directions

Even the most cautious investor understands the point when it’s time to purchase, and it’s not because everyone else is doing so. Similarly to how even the most popular sportsmen experience dry spells when their fan bases turn away, even the most successful businesses may see stock price declines that accelerate when investors lose faith. No one is saying that you should put your money into unreliable companies. The idea is that well-researched investors may profit when good stocks become oversold.

To be contrarian is to act in a way that is at odds with the consensus. As a result, you need to be comfortable with uncertainty and spend a lot of time investigating your options. It is not suggested that a cautious or novice investor use a contrarian approach.

3. Methods That Shouldn’t Put Anyone in Danger

Just as there are faster and slower methods to go the same distance, there are also faster and slower ways to get returns on your money. Bonds can provide a less thrilling route to the same endpoint for those who choose to play it safe.

Take, for example, zero-coupon bonds that might seem scary to those unfamiliar with them. In actuality, they’re straightforward to grasp. A discount bond is a bond purchased at a discount to its ultimate value at maturity rather than a coupon bond that pays interest payments periodically.

4. The Role of Conjecture

Some investors succeed with a calm and steady approach. Still, this strategy often causes others to fall asleep at the wheel. Options, leverage trading, penny stocks, and, more recently, cryptocurrency may be the fastest method for those with high-risk sufferance and some investing cash that they can afford to lose to increase their nest egg significantly. It is possible to reduce a nest egg by these methods rapidly.

Options on stocks in any corporation can be utilized for speculation. Options may significantly improve a portfolio’s performance for many investors. There are theoretically one hundred shares of the stock underlying each stock option. An investor may only need a modest stock price gain to score a home run. Make sure you exercise caution and read up on it thoroughly before giving it a go.

What’s the greatest strategy?

It all comes down to how comfortable you are with risk, how long you want to keep your money invested, and your tastes. Most people may achieve financial success by constructing a diverse portfolio of bonds and stocks. On the other hand, those with a greater tolerance for risk could like playing with more speculative assets, such as cryptocurrencies or small-cap stocks. Still, others would rather put their cash to work in the real estate market in the hopes of a quick return on their investment.

MedPass

Redefining the Way India Manages Their Health Expenditures

The healthcare industry has, for sure, been taken to profound levels of advancement. We have the latest technology-driven equipment, high-profile medical experts, and various eminent hospitals that are ready to serve people with quality health services. However, with these comes associated burdens on the pockets of people. Medical emergencies or illnesses of a person bring mental, physical, psychological, and, most importantly, financial turbulence to the entire family.

With the rise of digital transactions, this generation in India has the power to utilize diverse UPIs and UPI wallets. Not only are these transactions easy, but they also come with additional benefits like cashback, offers, loan services and EMI options.

Now imagine a scenario where the best of both worlds—exemplary healthcare and simplified digital transactions via UPIs—come together. The impact it brings is massive, influential, and enormously advantageous for numerous people!

Through the commendable initiatives of Mediimpact Healthcare Private Limited, India now has the support of its esteemed health mobile wallet, MedPass. MedPass is an all-encompassing app where individuals can seamlessly access exceptional healthcare services at their convenience. Moreover, they can also avail prominent cost savings on all healthcare transactions and access medical loans without any hassles as per their requirements.

The Inception Days

Mediimpact is a Bangalore-based company working towards excellence in healthcare and believes in pursuing business through innovation and technology. The motivation to start this concept came to Mr. Bharatheesh PL-Co-founder and CEO at MedPass, an industry maven working in the healthcare industry for the past 17 years who used to visit different hospitals frequently for work. He oftentimes came across scenarios of people asking for discounts before paying the bills and also people calling their family members/friends asking for funds to pay in hospitals. Mr. Bharathesh PL saw the problem where either people were unable to collect the funds for their healthcare services or lacked access to quality healthcare. To address these real problems in healthcare, MedPass was created.

Welcoming Customers to Experience the Revolutionary

Over the years, MedPass has gained a loyal and strong customer base of over 23,000 people and has garnered a rating of 4.9/5 in the Google Play Store Indeed, a breakthrough in digital healthcare services, the MedPass wallet app is safe to use, users can make payments from any corner of the world and also receive hefty cashback or discounts for all healthcare services they choose to avail of.

MedPass collects the valuable feedback of its customers across multiple places, such as after the transaction, during the health camps, and at merchant sites,

Mr. Bharatheesh PL Co-founder and CEO

to analyze their behavior and inculcate their feedback. The team leverages their feedback to enhance the app’s features, improve customer service, and bring additional services that they might be looking for.

Coming to the essentiality of research and development, MedPass has built AI alerts based on the data the team collects via market research and comes up with possible innovations to their services to deliver only the best to their customers.

“At MedPass, we believe that healthcare services go beyond mere transactions; they are everyone’s right to lead a happy life, and money shouldn’t be a hurdle to this happiness. Our team has an unwavering commitment to this notion, and they are proactive in understanding the unique pain points and requirements of our valued customers and, in return, delivering tenfold value in return.

S.Srinivasa Murthy Co-founder and COO

We understand that knowledge has the power to make people aware of their choices. That’s why it’s our mission to empower our clients with the knowledge they need to make informed decisions about the ideal healthcare services. We promise to illuminate the path of their healthcare journey. Quality is the cornerstone of our services. We continually assess and improve our processes to maintain the highest standards of excellence. What sets MedPass apart is our patient-centric approach. We see each patient as an individual with unique needs, and we tailor our services accordingly; there is no one-size-fits-all approach for us! We believe in fostering transparency in our actions. We welcome all sorts of questions regarding our services and answer them with jargon-free explanations. This creates an unshakeable alliance based on trust, awareness, and collaboration”, says the Co-founder and CEO, Mr. Bharatheesh PL

A Glimpse of the Service Portfolio

• Cash Back/Discounts: Instant cashback across all hospital and medical transactions.

• Emergency Medical Loans: Minimal Procedure and Instant Approval

• Medicine Delivery at Home: Instant and Authentic Medicines Delivered at Home.

• Home Blood Collection: All your reports from your home.

• Doctors to Door: 24*7 Emergency Help

• Home Care Services: Have the assistance and support of doctors and medical experts at the comfort of your home

From Hurdles to Achievements: An Inspiring Journey to Admire

• Mediimpact started in June 2020 and launched MedPass on December 10, 2020.

• Before the end of FY 2021, MedPass achieved the milestone of facilitating transactions over one crore.

• By the end of 2021, MedPass stood at the “breakeven” stage, where its total revenue generated equaled its total costs and expenses, resulting in neither a profit nor a loss. Reaching the breakeven point is a significant milestone for a business, as it implies that it has covered its operating costs and can begin to operate without accumulating further losses.

• From 2021 to September 2022, MedPass saved approximately 2.5 crores of its customers’ money and processed more than 30 crore transactions. MedPass revenue during that time summed up to threefold of its turnover in 2021.

• Medpass was awarded the prestigious “Ramaiah Evolute Star Startup Award” from Ramaiah Evolute. This accolade is given to honor the contribution of highly innovative cross-disciplinary startups.

• MedPass also won the award for “Digital Transformation Project” from the IHW Council”.

• MedPass is now serving more than one lakh families.

Medpass Management Team

Words from the Dignitary’s Desk

It was a revered opportunity to share the platform with Mr. Bharatheesh PL and narrate his unparalleled entrepreneurial story through words. His purpose driven vision and leadership standards are eminent examples for the young minds and aspiring entrepreneurs. Following our inquisitiveness, we asked for some ineffable pieces of advice for our global readership panel. Here is what the dignitary says,

“MedPass is a shining hope for people to lead a happy and healthy life. With us, you’re not alone on your healthcare journey or medical emergencies; you have a dedicated family committed to your well-being, your happiness, and your trust. MedPass is currently operational in Mumbai, Bangalore, and Mysore. The company will further continue to expand its business operations in Hyderabad, Pune, Chennai, and Delhi.

For the readers of Prime Insights, my piece of sage advice is that everyone needs to have patience and keep following the path of hard work. With consistency and celebrating small achievements, you’ll push yourself forward to keep thriving. Stay committed to your vision, and your success is not farfledged.”

HOW TECHNOLOGY IS TRANSFORMING INFLUENCER

In recent years, technology has played a major role in transforming the way influencer marketing works. Influencer marketing is a form of marketing where companies collaborate with social media influencers who have a large following to promote their products or services to their followers. Here are some ways in which technology has transformed influencer marketing:

1. Social Media Platforms: Social media platforms such as Instagram, TikTok, and YouTube have created a massive marketplace for influencers. With the rise of these platforms, influencer marketing has become more accessible, and influencers have gained a wider audience. Brands can now easily find influencers that match their target audience and collaborate with them to promote their products or services.

2. Analytics: Technology has made it easier to track the performance of influencer marketing campaigns. Brands can now use analytics tools to measure the reach, engagement, and ROI of their campaigns. This information helps them to make data-driven decisions about future campaigns and identify which influencers are most effective.

3. AI and Machine Learning: AI and machine learning are being used to analyze data and predict the success of influencer marketing campaigns. This technology can identify the most effective influencers for a particular campaign and even suggest the best time to launch a campaign for maximum impact.

4. Influencer Marketplaces: Technology has also given rise to influencer marketplaces, which are platforms that connect brands with influencers. These marketplaces make it easier for brands to find and collaborate with influencers who match their target audience and brand values.

5. Virtual and Augmented Reality: Virtual and augmented reality technology is transforming influencer marketing by allowing brands to create immersive experiences for their customers. Influencers can use these technologies to create engaging and interactive content that promotes a brand’s products or services in a unique and memorable way.

6. Micro-Influencers: Technology has also made it easier to identify and work with micro-influencers. These are influencers who have smaller followings but are highly engaged with their audience. Brands can use technology to identify these influencers and collaborate with them to reach a more targeted audience.

7. Authenticity and Transparency: Technology has also increased the need for authenticity and transparency in influencer marketing. Influencers and brands can now be held accountable for their actions, and consumers can easily find out if an influencer has been paid to promote a product. This has led to a greater emphasis on authentic partnerships between brands and influencers, where influencers are genuinely interested in a brand’s products or services.

8. Social Listening: Technology has also made it easier for brands to listen to what their customers are saying on social media. Brands can use social listening tools to monitor conversations about their products or services and identify influencers who are already talking about their brand.

Overall, technology has made influencer marketing more accessible, data-driven, and innovative. As technology continues to evolve, we can expect to see even more exciting transformations in this field. However, it’s important to remember that while technology can help brands and influencers to reach a wider audience, the most successful influencer marketing campaigns are still based on authentic partnerships and genuine interest in a brand’s products or services.

PSCS Analytics

Redefining the HR Consultancy Landscape and Bestowing Businesses with Invaluable Empowerment Pvt. Ltd.

PSCS-People Solutions Consultancy Services is an esteemed HR consulting company established by Mr. Paul James, a seasoned HR professional. The company specializes in providing organizational diagnostic services that evaluate employee satisfaction and the industrial relations climate. At PSCS, the team curates’ strategic partnerships with organizations, working hand-in-hand, to create and implement tailored solutions aimed at enhancing organizational capabilities. The company’s mission is to empower businesses to meet and conquer the challenges of today’s dynamic landscape through comprehensive human capital and organizational development interventions.

Since the onset of his professional career, Mr. Paul James has always wanted to start a consulting firm that aims to satisfy specific market needs. On February 9, 2005, this dream became a reality, and the foundation of PSCS Analytics was born. Mr. Paul James developed an employee satisfaction survey based on his experiences in the field, which he wanted to present to the market as a powerful diagnostic tool. This is unique because it draws upon the Indian context. The product quickly garnered high-profile clients across sectors: DelphiTVS, Vedanta Group, L&T, etc.

Mr. Paul James Director

we caught up with Mr. Paul James, who is the Director of this firm, to get magnificent insights into the present HR consulting landscape and what vision he is carrying forward to change the paradigms of this domain.

The Man at the Helm

Mr. Paul James completed his graduation from the Madras Christian College, his Master of Social Work (MSW) from Loyola College, Chennai, and his M.Phil. in HR from the Madras School of Social Work. The professional is also a qualified MBTI practitioner from the Association for Psychological Type International (APTi), Chicago, USA. He holds a whopping 35 years of experience in the HR field, including 16 years of experience in manufacturing as Head HR at Thirumalai Chemicals Ltd., UCAL Fuel Systems Ltd., and MRF Ltd. During the initial years of founding PSCS Analytics, PJ found it quite challenging to position himself as a trustworthy consultant and garner the attention of potential customers. However, the dignitary was passionately dedicated to building the organization and poured in consistent efforts for years.

His years of fervent hard work have positioned PSCS Analytics where it is standing today. PJ has taken the road less traveled by undertaking survey research to arrive at interesting conclusions instead of working on assumptions. He ardently talks about organizational behavior and the human mind, making connections between the workforce, and rewarding the workforce with intrinsic and extrinsic rewards. In his book, “Decoding People’s Pulse,” he speaks about the direct proportionality of the influence of family with the satisfaction (fulfillment) an employee feels at the workplace. Work-life balance matters, as without engagement at home, one cannot expect an employee to be engaged at work.

A Glimpse of the Service Portfolio

1. Employee Satisfaction Survey

The Employee Satisfaction Survey (ESS) is a simple and effective tool to understand people’s pulse based upon the Porter & Lawler model. It seeks to understand employees’ opinions on work context, work content, moderators, engagement, commitment, and any other dimensions required by the client. The survey can be used to identify people’s issues based on their mandate. Those critical issues that cause employee dissatisfaction and ultimately attrition will be measured, determined, and tackled.

Conducting the survey creates an avenue for employees to express their grievances, and thus PSCS’s team can resolve problems before they become extreme. PSCS-ESS surveys have been carried out at reputed companies such as Delphi-TVS Diesel Systems Ltd., Siemens Building Technologies, Vedanta Aluminium Plant at Lanjigarh, L&T (RPM) JSW Salem, Apollo Tyres, Siemens Gamesa, ATC Tires, Sharda Motors, Omax Auto, Reynolds Pens, Rane Group, etc.

This survey was also carried out at Thirumalai Mission Hospital and Thirumalai Charity Trust. PSCS not only takes up PSCS-ESS, which is its main plank, but also undertakes Compensation Surveys, conducts surveys for review of CSR projects. The Company has the wherewithal to undertake any type of related studies in industries

2. Industrial Relations Climate Assessment Index

The need to understand and measure the Industrial Relations (IR) Climate has grown with the rise of new companies, especially MNCs. The need to support MNCs with an index to proactively identify problem areas and provide the requisite support is crucial to Mr. Paul James before more drastic action becomes necessary. Amidst the increasing number of industrial disputes in India, the auto majors need an assessment to evaluate the IR Climate not only of their own companies but also of their suppliers, with Tier-1 suppliers foremost in the scope. PSCS has also undertaken a study in a particular district for checking the Industrial Relations scenario to ascertain the suitability of putting a labour intensive factory there.

3. Organizational Development

PSCS specializes in providing focused, research-based solutions that are time-tested and have been developed by Mr. PJ after a lot of deliberation and reflection on the varying organizational issues. He had developed a unique style of Process Consulting (OD) which he offered to certain clients to bring about long-term changes to adapt to the challenges faced in the business world.

4. Myers-Briggs Type Indicator (MBTI)

PSCS proudly presents an intervention that initiates positive changes in people through a process of clarification and restructuring of behavior patterns. The model can also be used in organizations for implementing or administering change management and for improving teamwork through the use of MBTI. The other unique product offered is coaching for ethical usage of MBTI.

Words from PJ’s Desk

Prime Insights is filled with anticipation to witness PSCS Analytics forge ahead to broaden their horizons and strive continuously to improve their customized solutions as per the client’s needs. It was a delightful opportunity for us to have Mr. Paul James on board, and we expressed our sincere attitude toward him for sharing his valuable knowledge. At last, we requested the revered industry-maven to share a few words for our readers reading this narrative, to which he quoted,

“In the journey of growing along with people, one of the fundamental pillars for nurturing long-term alliances is the commitment to ensure each other’s well-being. These enduring relationships will support your journey to excellence, bringing you closer to your dreams. Just as a tree’s roots must run deep to withstand the fiercest of storms, the relationships we make should have the same resilience. By doing so, you not only ensure the security of your loved ones but also create a foundation from which you can flourish and prosper. In times of uncertainty, remember that your partnership is a source of strength, and with the potential of these partnerships, you can weather any challenge that comes your way.”

Concept of Global Entrepreneurship

Along time ago, small budding entrepreneurs used to start businesses from small ideas and then later expand them out from national borders gradually. It used to take many years for a company to get established as a global brand, for instance, say, Johnson & Johnson, Sony, etc. Since then, the scenario has gradually changed. Now a day, entrepreneurs tend to expand their business from an early age and find out boundaries or hire experts to seek advice and expand the business growth limitlessly. They capture required information and accomplish skills at their fingertips by finding the best suppliers and manufacturers for their raw materials. Even from employers to interns, the market f competition scale today and each of them desire to channel their field of knowledge to drive into a more advanced stage.

Global entrepreneurs are those who seek out and conduct new and innovative business ideas and activities like licensing, exporting, opening a new sales office, or acquiring ventures across national borders. It is a worldwide concept that drastically operates towards a positive and profitable career.

Benefits of this concept:

• One can be less dependent in season all trends.

• We can meet new experts and talents across the globe.

• Learning the workings of foreign markets and competing with them.

• One can find opportunities to grow business in trending markets.

• There is an increase in the customer’s reach.

• They learn to build alliances with the world’s most powerful partners.

• There is excelling at international supply chain management.

• There is an inflow of a multinational culture within their organization.

• It helps to stretch and build a marketing strategy.

• There is capitalization on the growth potential of the new country market.

• There is global brand building and awareness.

• There is enhanced domestic competitiveness.

• The foreign markets are also protected.

Let us dive into the core concept and how to accomplish global entrepreneurship:

1. Think globally

Thinking globally and adjusting to the latest trends and situations is very important. It is necessary to understand how your competitor thinks and trends to grow their business. Onboard with people who understand how things work in that region, the challenges that can be faced and how fundraising can be handled. It is also necessary to collaborate with directors and advisors from various industries across various parts of the world. Look up on the internet for new ideas that are trending in the competitive markets and how they are being incorporated into business by your competitors.

2. Understanding culture

Connecting with various investors, customers and marketing skills to acclimatize with changing the culture of your country is of utmost necessity. Also, it is important to understand the nature of the team or company you are working with since without focusing on that one cannot understand the business experience others have around. For this, one can hire locals and help you out of this. Culture does not mean crossing national boundaries but influencing minds by infiltrating work cultures from around like how others think, communicate and behave in business fields.

3. Check on funding availability

People, who have their funds allocated for various businesses, can accelerate well in any trending and competitive market with onboarding business. Thus, before setting up your business lookout for such accelerators and sources that can fund your business ventures. There are several sources to fund your global business. Hire local investors as you know how to tackle them. International investors can also be hired provided your business has a robust base and running through all connections.

4. Emphasize global trends

To give a bigger impact on your business, solve problems that have a global impact or that has been lacking in your region or impacting people and there have been so much profound solutions found for them. Companies like Brex and Zipline have accelerated over time by diverting their business ideas and aligning with global business trends: they put forward interesting ideas that impacted people locally and globally and helped in more startup expansion.

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