CollisionRepairer THE
NATIONAL
News, views & information for the Collision Industry Professional
MEDIA KIT 2024
WHY PARTNER WITH NATIONAL COLLISION REPAIRER
OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS We have the highest quality distribution in print and digital to industry decision makers and purchase influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY
We are known for producing the highest quality content and events, print and digital.
PUBLICATION PROFILE
The National Collision Repairer magazine is acknowledged by the industry as the leading publication for the collision repair professional with its quality content, extensive reach, easy- to-read layout and the up-to-date news. Primarily focused on the evolution of the industry, the magazine is the premier source of information on the latest technological trends and automotive events from Australia, and around the world. The diversity of readership includes key decisionmakers and influencers such as business owners and collision repairers from Australia and New Zealand, insurers, global car manufacturers, automotive equipment and ancillary manufacturers, national distributors, and of course educators.
NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
MULTI-PLATFORM EXPOSURE
2023
MAGAZINE CIRCULATION 4210 subscribers
FACEBOOK 563 Followers
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS INSTAGRAM 473 Followers
ENEWSLETTER CIRCULATION 2213 Numbers accurate as of 22 June 2023. Circulation in total print numbers and digital reads of print magazine
AVERAGE MONTHLY PAGE VIEWS 5000
LINKEDIN 1475 Followers
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement. NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get extensive access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Case Studies Working with your clients to tell about shared successes.
Profiles Have your company’s story documented and distributed to the industry through a trusted third party. Product Releases Guaranteed coverage of all your new product releases.
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Company updates Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE
SUPPLIER INFORMATION
PUBLISHED CASE STUDIES
EMAILED NEWSLETTERS
EVENTS MEDIA WEBSITES
TRADE MAGAZINES
SOCIAL MEDIA
SOCIAL MEDIA
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50
100
150
200
250
300
350
400
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50
100
150
200
250
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350
400
A SURVEY OF B2B READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period. NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
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EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
NATIONAL COLLISION REPAIRER SYMPOSIUM
At the Symposium organised by National Collision Repairer magazine, important keynote speakers across the industries and industry leaders come together to discuss what is shaping the collision repairer industry today. NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
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THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
CHRISTINE CLANCY Chief Operating Officer
SYED SHAH Managing Editor
EUGENE DUFFY Managing Editor
BRAD BUCHANAN Sales Director
KERRI MCCAULEY Business Development Manager
ARIANNA LUCINI Client Success
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
MICHELLE WESTON Design Production Manager
BLAKE STOREY Head of Design
DAZ WOOLLEY Art Director
BEA BARTHELSON Art Director
TOM ANDERSON Graphic Designer
KERRY PERT Graphic Designer
TOM BUCHANAN Videographer
CATERINA ZAPPIA Graphic Designer
LOUIS ROMERO Graphic Designer
PAUL BREEN Imaging Specialist
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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
MANUFACTURERS MONTHLY YOUR SOURCE OF INDUSTRY KNOWLEDGE
ABOUT PRIME CREATIVE MEDIA
INFRASTRUCTURE & RESOURCES
Prime Creative Media is Australia’s leading B2B Media and Events Company.
MANUFACTURING
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries. We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
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OUR PURPOSE:
GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” OUR VALUES:
HUMILITY
ACCOUNTABILITY
GROWTH
GENEROSITY
NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
SPECIFICATIONS PRINT ADVERTISING SPECS
TRIM
BLEED
MECHANICAL SPECIFICATIONS
TYPE
CollisionRepairer THE
NATIONAL
Printing: Sheetfed offset / 175 lpi
News, views & information for the Collision Industry Professional
Double Page Spread
Front cover
FRONT COVER TRIM: 210mm(w) x 190mm(h) BLEED: 220mm(w) x 200mm(h) SAFE TYPE AREA: 190mm(w) x 170mm(h)
DPS TRIM: 420mm(w) x 297mm(h) BLEED: 430mm(w) x 307mm(h) SAFE TYPE AREA: 400mm(w) x 277mm(h)
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300%
Full Page
FP TRIM: 210mm(w) x 297mm(h) BLEED: 220mm(w) x 307mm(h) SAFE TYPE AREA: 190mm(w) x 277mm(h)
Advertising material for in-house design: • Images to be supplied as jpegs* • Text to be supplied as a text file or Word document • Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes
1/3V 1/2H
1/2 HORIZONTAL BLEED TRIM: 210mm(w) x 150mm(h) BLEED: 220mm(w) x 160mm(h) SAFE TYPE AREA: 190mm(w) x 130mm(h)
1/2 HORIZONTAL NO BLEED 180mm(w) x 125mm(h)
1/2H
1/3H 1/3 HORIZONTAL TRIM: 210mm(w) x 80mm(h)
1/4H 1/3 VERTICAL TRIM: 65mm(w) x275mm(h)
1/4 HORIZONTAL TRIM: 180mm(w) x 60mm(h)
TERMS & CONDITIONS
All advertisements for Manufacturers Monthly are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
STANDARD SIZE
2 X HIGH-DENSITY
TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics
LEFT WEBSKIN
Non essential elements such as colour blocks, gradients, graphics
SAFE AREA 150px(w) x 600px(h) WHITE SPACE 1040px(w) / 2080px(w)
RIGHT WEBSKIN
No Ad content to go here white space #FFFFFF
DIGITAL SPECIFICATIONS
WEBSKIN
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
WEB MOBILE 320x50px
EDM BANNER 570x100px
WEB LEADERBOARD 728x90px Type/Template WEB MREC
Size wxh
x2 High-density
File Size
Resolution
File type
300x250px*
600x500px
200kb max
72ppi
gif, jpeg, png, HTML5
320x50px*
640x100px
150kb max
72ppi
gif, jpeg, png, HTML5
WEB LEADERBOARD
728x90px*
WEBSKIN
2000x1250px
WEB MOBILE
eDM BANNER eDM SOLUS
570x100px
600x1000px
1456x180px 4000x2500px
1140x200px Via HTML
200kb max 800kb
200kb max 900kb max
72ppi 72ppi 72ppi 72ppi
*Standard web sizes are requried, however additional high density files can be supplied as well
SUPPLYING YOUR ARTWORK? File types supported, HTML5, JPG, PNG, GIF Creatives supplied at 72dpi Creative with white backgrounds must include a 1px solid border MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS) Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″> Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a> Creatives to include a valid clickthrough that opens in a new tab or window Can contain animation & loop twice (play through 3 times) SVG and WebFonts are not accepted No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments. HTML5 creative must be SSL compatible to serve on Prime Creative sites HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
Not to scale
WEB MREC 300x250px
MECHANICAL SPECIFICATIONS
gif, jpeg, png, HTML5 jpeg, png
gif, jpeg, png HTML
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL
CollisionRepairer THE
NATIONAL
News, views & information for the Collision Industry Professional
FOR ADVERTISING ENQUIRIES CONTACT: KERRI MCCAULEY BUSINESS DEVELOPMENT MANAGER T: 0404 898 362 E: KERRI.MCCAULEY@PRIMECREATIVE.COM.AU NATIONAL COLLISION REPAIRER FOR THE COLLISION INDUSTRY PROFESSIONAL