BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST EVENTS THAT SHOWCASE YOU
We host the best events that support and grow our industry and the industries and organisations within it, such as the Melbourne International Coffee Expo.
BEST ARTICLES THAT SHOWCASE YOU
We are known for producing the highest quality content in-print and digital format.
WHY PARTNER WITH BEANSCENE? OUR BRAND PROMISES
BeanScene magazine has become a voice for Australian coffee around the world. It is a world-class coffee magazine, committed to promoting, enhancing and growing Australia’s coffee industry. Each edition is a cel,ebration of coffee and the many individuals, companies, products, and services working to elevate its status across the supply chain.
Each year, BeanScene is read by thousands of baristas and café owners who want to learn more, make purchasing decisions for their business, and stay informed about industry developments that can shape their career and industry progression.
BeanScene connects café owners and baristas with the businesses that matter to their evolution. This includes coffee roasters, green bean, and machine importers, manufacturers, dairy and dairy alternative suppliers, packaging brands, auxiliary product services, and more.
The team at BeanScene highly values the work being done by our commercial partners in the industry. We provide a wide variety of contribution and coverage opportunities to maximise the value of our partners’ involvement with the publication.
BeanScene benefits from an active subscriptions promotions campaign that ensures more and more readers are engaged with our print and digital resources.
BeanScene is committed to the fundamentals of journalism, with an experienced editorial team producing original content, coupled with contributors who are leaders in the industry.
The team uses professional photographers and experienced designers to deliver a visually appealing product that draws our audience in.
“
We have recently been working with the BeanScene team and have been extremely happy with their ability to understand our position in the market and execute our brand story. Beanscene have nailed the format, accurately projecting our themes and representing exactly who we are. It’s been very easy working with the team, especially when it comes to understanding who we are and how to get our message across. We highly recommend our experience with BeanScene, and you would be crazy to not include this fantastic team into your marketing budget. Thanks again, we really appreciate your work.”
Stacy Visser, Owner of The Bean Cartel
BeanScene is great as it sits at the intersection between consumers, cafés, coffee producers, and the technical producers of brew equipment. BeanScene shines a light on local innovators and the people driving the high standards of coffee within the context of Australia and abroad to narrow the gap between the far reaches of the wider coffee community.”
Aaron McInnes, Owner of Portal Coffee, WA
PRINT MAGAZINE SUBSCRIBER DEMOGRAPHIC
Café
Coffee roasters 36%
Coffee enthusiasts 17%
Grean bean traders 5%
MAGAZINE PRINT DISTRIBUTION IN AUSTRALIA
Other (TAS/NT/ACT) 4%
Numbers accurate as of August 2024.
Circulation in total print numbers and digital reads of print magazine
WE CONNECT WITH DECISION MAKER ASSOCIATION PARTNERSHIPS
We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
Followers @beanscenemag
Followers
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in-house through interviews and in consultation with our clients. Twelve-month partners get unlimited access to our team to create stories and content proven to gain traction with our audience of decision makers, including:
Industry profiles
Get to know the people behind the brands, products, and services that contribute to the growth of the Australian coffee industry. No two stories are ever alike and each is designed to connect with our core audience of baristas and café owners.
Technology profiles
Explore product releases with insights into the functionality and usability of the latest coffee equipment and technology to hit the market.
Promo features
Each edition, BeanScene focuses on a specific topic of interest to invite companies to share their product, service, or key brand message. Such topics include green beans, dairy and dairy alternatives, sustainability, training and education, and automation.
edition
BeanScene’s Roasters Directory is one of the most sought-after industry sources that celebrates roasters throughout Australia and New Zealand. The 11th edition of the directory will feature in the October 2025 edition and invites companies to share their business, services, products.
Showcase
EVENTS TO CONNECT YOU WITH DECISION MAKERS
BEANSCENE ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA, AND WITH LIVE AND DIGITAL EVENTS – BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS THAT SUPPORT OUR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
COURTNEY WALKER Sales Manager
ADELE HAYWOOD Business Development Manager
SARAH BAKER Publisher
JANINE CLEMENTS Client Success Manager
CHRISTINE CLANCY Chief Operating Officer
JOHN MURPHY Chief Executive Officer
KATHRYN LEWIS Editor
SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
PRINT ADVERTISING SPECS
x 297mm(h)
x 307mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
*Imagesandlogosusedonwebsitesarenotacceptableforprintingpurposes
TERMS & CONDITIONS
All advertisements for Bean Scene are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
ADVERTISING DEADLINES
420mm(w) x 137.5mm(h)
430mm(w) x 140.5mm(h)
TYPE AREA:
x 127.5mm(h)
210mm(w) x 145mm(h)
220mm(w) x 155mm(h)
x 125mm(h)
x 307mm(h)
x 277mm(h)
Double Page Spread
Half Double Page
x 1250px(h) / 4000px(w) x 2500px(h)
/ 2080px(w)
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
ABOUT PRIME CREATIVE MEDIA
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations, and Industries.
We have grown from a single magazine to now publishing 39+ mastheads across multiple platforms in 15 industries with 140+ team members around Australia.
INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
