Australian Truck Radio Media Kit

2026

Media Kit

Voice of the Trucking Industry Australian Truck Radio is the 24/7 radio station made for the Australian trucking industry.

Truckies LOVE something to listen to on the road and with mobile technology, Australian Truck Radio can be heard across the nation 24/7.

We are listened to by thousands of truck drivers every week, providing them with trucking news and info along with the trucking classics they know and love.

Audience Snapshot Daily Listeners Maintaining listenership levels with engaging content strategies

40,000

39K

A daily audience of over 39,000listeners

Increased advertising around Brisbane Truck Show with QR code flyers

29K - 39K

Since Prime Creative Media acquired Australian Truck Radio Daily Listeners have increased more than 160%

Cross-advertising across transport titles in print + Facebook engagement

35,000

24/7

30,000 Identifying areas of growth + regular fixtures of programming

25,000

‘25 Jul

‘25 Ap r

‘25 Jan

Oc t ‘2 4

‘24 Jul

‘24 Ap r

‘24 Jan

Oc t ‘2 3

‘23 Jul

‘23 Ap r

Jan

15,000

‘23

20,000

96%

Australian Truck Radio runs 24/7 and is accessible all over Australia

96% of drivers listen to radio for more than 6 hours a day

70%

65%

Listening across Vic, NSW and Qld

Listen via the Australian Truck Radio App

60%

35-54

Since the introduction of our dedicated truck radio station for truckies, research has shown a 60% reduction in fatigue related incidents. A marketing investment can also be seen to support our ambition to improve the safety of Australia’s roads.

The core of our audience is long haul drivers aged between 35 and 54 years

Australian Truck Radio runs a music-based format with loads of industry news, interviews and insights that truckies can ‘lock on and leave on’ – 24 hours a day, seven days a week.

Our programming is driven by the hottest country tunes and the greatest classic rock bangers along with the best mix of the ‘70s, ‘80s and ‘90s.

We keep drivers engaged and informed for upwards of six hours at a time and improve road safety by doing what we do best.

Features

Daily Schedule

Exclusive interviews with association and media partners

ALWAYS ON MARKETING

30 Second Ads 15 Second Ads Per Day (10) Per Day (5)

Product and brand announcements Trucking industry news from Australia-wide on fortnightly rotation Traffic and national weather updates Job of the Week and Deal of the Day shoutouts Long Haul Legends podcast

TARGETED CALLOUTS STATUS

BREAKFAST HOURS

6am - 12pm

2

1

ON AIR

GOOD AFTERNOON

12pm - 4pm

2

1

ON AIR

DRIVE ZONE (PEAK HOURS)

4pm - 8pm

3

2

ON AIR

GOOD EVENING

8pm - 12am

2

1

ON AIR

THRU THE NIGHT

12am - 6am

1

0

ON AIR

“Your dollar works just hard as the trucking industry, 24 hours a day”

A Few of our Annual Partners

Exclusive Radio Segments A key opportunity to own a high-value, recurring content platform that drivers come back to day after day – creating brand familiarity, credibility, and top-of-mind recall.

It’s a content-first format – which means drivers engage because they learn, not because they’re sold to. But every segment still reinforces who’s behind the knowledge Owning a dedicated segment gives you a branded piece of editorial real estate – every week, in the ears of decision-makers, owner-drivers, and fleet operators.

This isn’t about a single message – it’s about long-term brand building, positioning you as part of the fabric of trucking life, one episode at a time.

Fuel, Oils & Lubricants “Fuel for Thought” – Powered by [Brand]

Trailers & Trailer Technology “Behind the Load” – In Partnership with [Trailer Brand or Dealer]

Refrigeration / Cold Chain Logistics “Cold Hard Freight” – In Partnership with [Brand]

Truck & Equipment Auctions “Under the Hammer” – Powered by [Auction House]

Telematics & Tracking “Wired for the Road” – Powered by [Tech Provider]

Truck Finance Segment “Financing the Fleet” – In Partnership with [Finance Provider]

Aftermarket Parts & Accessories “The Truck Shed” – Powered by [Parts Supplier]

Truck Insurance Segment “Covered on the Road” – Brought to You by [Truck Insurance]

For Partnership Enquiries contact: Tosan Popo LISTEN TO ATR

Business Development Manager, Australian Truck Radio P: 0481 260 352 E: tosan.popo@primecreative.com.au