A SPORTS PLANNING Triple Threat
ANY SPORT,
COMPETITION LEVEL
With our roster of facilities and accommodations, The Beach is the perfect fit for any sporting event. Myrtle Beach has hosted it all, including a wide variety of youth sports, esports, an NCAA football bowl game, an NCAA men's basketball tournament, an official PGA Tour event and the World's Strongest Man competition.
WORLD-CLASS FACILITIES
Myrtle Beach has more than 100 fields, courts and facilities that can compete with some of the nation's best. Whether you need complexes that can host entire tournaments, stadiums that can seat thousands or fields that are suitable for the best of the best, our planning professionals will connect you with the perfect venue for your event.
At The Beach, the games don't end at the final whistle. Our 60 miles of beaches, classic boardwalk attractions, theme park rides and live entertainment give your attendees plenty of ways to play on. And when it's time to refuel, athletes and their families will have over 2,000 restaurants to choose from all across the Grand Strand.
Welcome to South Carolina!
Scan
South Carolina is the ideal destination for your championship event, no matter the sport or level. From the Upstate to the Midlands and the coast, the state offers a wide range of venues to host your next competition. With a proven track record of success, South Carolina is “Just Right for Champions.”
The Palmetto State takes pride in hosting a variety of local, regional, national, and international championships. In 2025 alone, South Carolina welcomed the SEC Women’s Basketball Tournament, the RBC Heritage, the ONEFlight Myrtle Beach Classic, NCAA Baseball Regionals, the NJCAA Men’s Tennis Championship, the Bassmaster Elite at Lake Hartwell, the USA BMX Carolina Nationals, and the BMW Charity Pro-Am. These events showcase the state’s versatility and proven ability to deliver world-class experiences. With the South Carolina Sports Alliance providing local expertise and support, every event here is set up for success.
South Carolina’s golf tourism industry is booming, drawing golfers from across the globe to its renowned courses and scenic landscapes. With over 350 golf courses, including iconic venues like Harbour Town Golf Links and Kiawah Island’s Ocean Course, the state is a premier destination for players of all skill levels. The mild climate allows for year-round play, while coastal views, rolling hills, and luxury resorts elevate the experience. Signature events like the RBC Heritage and the ONEFlight Myrtle Beach Classic further enhance South Carolina’s reputation as a golf paradise, attracting both professionals and casual golfers alike.
Whether you’re exploring charming small towns, vibrant coastal cities, or scenic inland areas, South Carolina offers unique settings for both indoor and outdoor sports. With award-winning dining, affordable accommodations, and a wealth of exciting attractions, the state guarantees a memorable experience for athletes, families, and spectators alike. Plus, with unmatched Southern hospitality, you may find yourself planning your next vacation in South Carolina!
Jonathan Paris President, South Carolina Sports Alliance
On the cover: Flag football.
Photo courtesy of Experience Spartanburg
Flag Football is Surging and South Carolina Fits the Trend
Friday night lights still shine in The Palmetto State
By Dave Bodle
Flag football is no longer just a casual playground pastime. Across South Carolina and much of the United States, it’s quickly becoming one of the fastest-growing organized sports, particularly among youth and female athletes.
Friday night lights still shine bright in South Carolina with five public school divisions and a private school division playing for state championships. As safety concerns shift the landscape of traditional
tackle football, and interest in inclusive, fast-paced alternatives grows, flag football has surged in popularity. This momentum is being fueled by national support, local grassroots programs, and increasing opportunities for girls to take the field and shine.
Why Flag Football Is Growing
At the core of flag football’s growth is its accessibility. Unlike tackle football, which requires expensive gear, contact-specific training, and
often a higher injury risk, flag football is a non-contact version of the sport that only requires a football, some belts with flags, and a safe playing field. The low barrier to entry makes it appealing to schools, parks departments, and parents alike.
Equally important is the safety factor. As parents become more cautious about the long-term effects of concussions and repetitive head trauma in contact sports, flag football provides a safer alternative while still teaching core football skills like passing, catching, teamwork and strategic play.
National visibility is also playing a role. In 2022, the NFL partnered with Nike and the National Association of Intercollegiate Athletics (NAIA) to sponsor women’s collegiate flag football programs. The league also promotes flag football through its NFL FLAG initiative, which serves more than 600,000 youth athletes across all 50 states. And in 2023, the International Olympic Committee announced flag football will debut as an official sport at the 2028 Los Angeles Summer Olympics, bringing global legitimacy to a sport that was once an intramural side activity.
From small towns to urban areas, communities across South Carolina are investing in flag football programs— often as part of broader efforts to improve youth and adult engagement and physical activity. City of Charleston Recreation offers more than 35 8 x 8 men’s, 11 x 11 men’s and women’s 8 x 8 leagues. North Myrtle Beach Parks & Recreation offers a Fall league for kids 7-10. Greenville Parks & Recreation has two adult leagues for flag football.. The co-ed 6 x 6 and the new men’s 5 x 5 are popular. Regardless of the season, flag football is being played in South Carolina.
Girls Are Changing the Game
Perhaps the most compelling chapter in the flag football story is the explosion of girls’ participation.
Historically sidelined in traditional football settings, girls now have growing opportunities to compete, excel and even earn college scholarships through flag football. The NFL and Nike’s Girls Flag Football Grant Program has helped launch new middle and high school girls’ leagues across multiple states, supplying uniforms, equipment, and funding to get teams started.
March 2025 saw York County off the first girls flag football league in South Carolina. The Carolina Panthers partnered with the York County middle schools in a club level program. Fourteen teams with 15 athletes each will compete over a sevenweek season with two games per week. Plans are to expand the program to the high school level and have the sport sanctioned in South Carolina. To get the league started, the Carolina Panthers donated $49,000 which went toward uniforms, equipment and coach and player development.
At the college level, Conference Carolinas has 14 girls teams playing in three divisions. Conference Carolinas was the first Division I or II to sponsor women’s flag football at the varsity level.
Girls are also thriving in co-ed environments. National competitions like the NFL FLAG Championships, held annually at the Pro Bowl, showcase elite-level female players, many of whom start as early as age 6. The sport’s inclusive design allows girls to shine in roles as quarterbacks, receivers, and defenders.
Looking Ahead
With its Olympic debut looming in 2028 and strong institutional backing from the NFL, flag football is poised for even greater growth in the coming years. More school districts are expected to adopt girls’ programs, while co-ed and recreational leagues expand in both urban and rural areas.
For communities, investing in flag football isn’t just about sports—it’s about youth development, equity, and providing healthy, fun alternatives for kids and teens. For girls, it’s about finally having the chance to take the field, compete, and be seen.
Looking for a field for your next flag football competition? South Carolina has you covered!
Extend Your Stay in South Carolina: Family Fun Beyond the Games
South Carolina offers attractions within easy reach regardless of where your journey begins
By Dave Bodle
Regardless of where you want to go within South Carolina, you are five hours or less from your destination. With that in mind rights holders, here just a few of the Palmetto State’s favorite attractions to share.
UPSTATE
Falls Park on the Reedy is a beautiful urban green space in Greenville right downtown. There are spectacular waterfalls and gardens each accented by several pieces of public art throughout the park. The 345-foot Liberty Bridge was described by the structural manager of the builder as “an ultra-lightweight bridge which almost looks like it’s floating on air.”
Caesars Head State Park in Cleveland has one of South Carolina’s most famous natural landmarks.
The park’s namesake provides a panoramic view of the mountain country. On a clear day, you can see Greenville. Another landmark is the Raven Cliff Falls, an overlook after a two-mile hike. The park also has a halfdozen additional falls.
The South Carolina Botanical Garden is on the campus of Clemson University. This 294-acre garden features nature trails, ponds, woodlands and exhibits at the Bob Campbell Geology Museum and creative works at the Fran Hanson Discovery Center. Not to be missed is the 300+ year old historic Hanover House.
Campbell’s Historic Covered Bridge near Greenville in Landrum was
constructed of wood between 1909 and 1911. It is the only remaining covered bridge in South Carolina. The state once had 20 covered bridges. Today, the bridge still crosses Beaverdam Creek and is surrounded by an 18-acre park. There is a picnic area, an old grist mill and home site and a short nature trail with interpretive signage.
Rainy Day Option:
BMW Zentrum in Greer is both the auto manufacturer’s information center and museum. There are about 25 cars and a few motorcycles on display in the museum’s permanent collection along with regularly scheduled visiting collections. There is a video of the actual assembly from the beginning to driving the vehicle off the line.
MIDLANDS
Located along the Saluda River, the sprawling 170-acre Riverbanks Zoo & Garden in Columbia is South Carolina’s most visited gated attraction. By the numbers there are more than 1,000,000 visitors, more than 3,000 animals and 5,700-plus plants. There are birds, fish and invertebrates, mammals and reptiles. It has six themed gardens and was hailed by HGTV as one of the great 20 public gardens. Throughout the attraction there are hands-on activities for all the family to enjoy.
Fans of the National Park Service need to cross off Congaree National Park from their to-do list. It is here you will find the largest intact expanse of old growth bottomland hardwood remaining in the southeastern United States. Check the boardwalk construction updates for partial closings as construction is ongoing in 2025 and 2026. There is plenty to do from hiking and fishing to canoeing and kayaking. The ranger led programs are always outstanding.
Located just outside of Columbia, Lake Murray is known as the “Jewel of South Carolina.” Located on the Saluda River, this man-made lake offers fishing as one of the most popular activities. Televised fishing tournaments make a regular appearance with Largemouth Bass being the target. Striped Bass along with more than a dozen other varieties are popular.
As the excitement builds for the America 250 celebration in 2026, a visit to Historic Camden should be on the to do list of every South Carolina visitor. The Revolutionary War Visitors Center and the 104-acre Living History Park in Camden is a perfect for exploring the all-important Southern Campaign of the American Revolution. Located 40-miles east of Columbia, Historic Camden is a must experience.
Rainy Day Option:
South Carolina State Museum is located in Columbia and housed in the historic Columbia Mills Building. The state’s largest museum spans four floors with interactive exhibits featuring art, cultural history, natural history, cience and technology. You will be amazed at South Carolina’s contributions to our nation.
COAST
The Charleston Historic District serves as a living museum of the past. Some of the most recognizable landmarks are the Battery and White Point Garden. Situated at the most southern tip of the peninsula the former offers views of the harbor and Fort Sumter in the distance. The antebellum mansions are a reminder of the city’s history and wealth. The Garden is public and commemorates the city’s past. The 13 colorful Rainbow Row houses are likely the most photographed attraction. The Charleston City Market dates back to the 1790s and is still a shopping hub. Myrtle Beach with its 60 miles of wide sandy beaches, is a classic family vacation hub. It features world-class theaters and great dinner shows, along with live music throughout the area. Award -winning water parks and the mini-golf capital of the world are always fun. There are charming coastal towns all along the Grand Strand. Explore beyond the beach with jet skis, hang gliders, pier and charter fishing. Regardless of the season, there is always something in bloom at Brookgreen Gardens.
Well known for its pristine beaches, Hilton Head Island has been named one of the top family beach destinations in the country. Off the beach whether your preference is on the water or in the water, there is an activity for you. There are dolphin
tours, boat rentals, fishing charters, kayaking and paddle boarding. With its designation as a Gold Level Bicycle Friendly Community, Hilton Head Island is a great place to spin your wheels. There are more than 15,000 bicycles to rent.
A hidden gem along South Carolina’s coast is Huntington Beach State Park in Murrells Inlet. Less crowded than the more popular Myrtle Beach, there are still three miles of unspoiled beach. Take a stroll along the park’s causeway to view birds and alligators that call the marsh home. Take a docent tour of Atalaya, a National Historic Landmark. The home and retreat of Anna Hyatt and Archer Huntington. Swim, fish, relax or learn a new hobby like kayaking, or birding.
Rainy Day Options:
If one aquarium is good, two must be great. Ripley’s Aquarium of Myrtle Beach invites visitors to immerse themselves among thousands of aquatic animals. Get closer with interactive, hands-on experiences unique animal encounters and regular events. The South Carolina Aquarium in downtown Charleston has been connecting visitors for 25-years. More than 5,000 animals from the South Carolina mountains to the ocean are on display. Make sure you visit the Sea Turtle Care Center.
MYRTLE BEACH, SOUTH CAROLINA
Widely known as one of South Carolina’s top destinations, Myrtle Beach shines with ocean breezes, sunny beaches and top-notch sports. As a major center for sports tourism, the city brings in over 20 million visitors each year thanks to 60 miles of beaches, 80+ golf courses, multi-sport indoor and outdoor facilities and more.
Myrtle Beach is an excellent choice for your upcoming event with easy access to many of its venues and attractions within the downtown area, which also includes over 2,000 restaurants, great hotels and theme parks. No matter the interest or age, Myrtle Beach Sports shines with Southern hospitality, being there for event planners and guests every step of the way from start to finish.
NORTH MYRTLE BEACH PARK AND SPORTS COMPLEX
Baseball, Softball, Soccer, Flag Football, Ultimate Frisbee, Lacrosse
The Complex recently expanded, adding five soccer/ lacrosse fields (13 total) and a new baseball/softball complex with six fields (12 total). All fields are natural grass with dirt infields. Both complexes feature on-site concessions, restrooms, play structures, and scenic walking trails, reinforcing its status as a premier sports destination.
MYRTLE BEACH CONVENTION CENTER
Basketball, Volleyball, Pickleball, Archery, Cheer, Gymnastics, Wrestling
Covering 250,000-squarefeet, the Myrtle Beach Convention Center provides easily convertible space for sports and trade shows.
Located in the Myrtle Beach Convention and Entertainment District, the center houses a 30,000-square-foot outdoor dance and cheer complex. national meetings. The venue is within walking distance of Broadway at the Beach.
JOHN T. RHODES MYRTLE BEACH SPORTS CENTER
Basketball, Volleyball, Pickleball, Archery, Cheer, Gymnastics, Wrestling
Indoor sports thrive at the Myrtle Beach Sports Center, a 100,000-square-foot indoor sports facility that helped expand sports tourism. The facility, celebrating its 10th anniversary in 2025, includes eight basketball courts, 16 volleyball courts, a café and retail area and a large multiscreen video wall. The center has 2,000 seats that can be reconfigured for various sports.
DOUG SHAW MEMORIAL STADIUM
Football, Soccer, Track and Field
The Doug Shaw Memorial Stadium is a testament to the support and resources Myrtle Beach puts into its sporting facilities. In 2017, it went through a $6 million renovation, which expanded seating to 6,500 and added a press box and support buildings. It features an NCAA-certified lighted track with a rubberized surface, a FieldTurf ® field and Daktronics video board.
Myrtle Beach, South Carolina
NED DONKLE COMPLEX
Baseball, Softball
The Ned Donkle Complex features seven diamond fields with natural grass playing surfaces. The facility has two adult and five youth fields, as well as batting cages, restrooms, concessions and press boxes. The Ned Donkle Complex is located adjacent to Doug Shaw Memorial Stadium, Ashley Booth Field and the Pepper Geddings Recreation Center in Myrtle Beach.
STYERS ATHLETIC COMPLEX AT GRAND PARK
Baseball, Football, Lacrosse, Soccer,
Softball
Located at the beautiful Market Common, the Styers Athletic Complex at Grand Park is Myrtle Beach’s premier outdoor multi-purpose facility. The complex includes nine lighted multipurpose Field Turf fields and two natural youth fields, six-lane batting tunnel and complimentary live streaming for those who can’t make the trip.
PLANNER PERSPECTIVE
“Myrtle Beach is such an easy sell to my travel teams that play in our events. The city sells itself! With miles of sandy beaches, tons of attractions and plenty of hotels for every budget, teams simply love coming to play in our tournaments.”
— John Whitley, National Travel Basketball Association
VISIT MYRTLE BEACH
Jonathan Paris
843-916-7264
jonathan.paris@visitmyrtlebeach.com www.visitmyrtlebeach.com
COLUMBIA, SOUTH CAROLINA
Columbia is home to the University of South Carolina’s immensely popular Gamecocks sports programs and the state-of-the-art facilities that come with them, but the capital of the Palmetto State is more than just a storied college sports town. Additional stadiums, courts and fi elds sprinkled throughout the region bolster the fl ourishing sports tourism industry, as do local parks, various waterways, affordable accommodations and skilled sales and marketing teams.
Columbia’s characteristic Southern charm manifests itself through an award-winning culinary scene, a full calendar of community festivals and events, world-class attractions, warm welcomes and hospitality at every turn. With so much to see and do, visiting athletes and their families can look forward to exploring this capital city beyond the main event. We’ll provide insider tips, guides, blog insights and more to ensure your victory in the Heart of SC.
WILLIAMS-BRICE STADIUM Football
Colonial Life Arena is an 18,000-seat venue that plays host to both sports and music events. It is best known as the home court of the South Carolina Gamecocks men’s and women’s basketball teams, both of whom have been highly successful in recent NCAA tournaments. It hosted first- and second-round NCAA men’s basketball tournament games in March 2019.
Opened in 1934, Williams-Brice Stadium is the home of the University of South Carolina football team. The storied stadium holds more than 77,500 people and has hosted some of the most thrilling games in college football history. It was also the host site for a different kind of football in 2024 as Manchester United and Liverpool faced off on the fi eld. Plans for the next phase of renovations and upgrades were approved in 2025 and are set to be completed by August 2027.
Segra Park is the home of the Columbia Fireflies, the city’s Minor League Baseball team. The stadium with the capacity to seat more than 9,000 opened in 2016 to immediate acclaim. Baseball fans can catch exciting minor league games here, though Segra Park is also a great choice for weddings and business meetings, plus concerts and food and beverage festivals.
COLONIAL LIFE ARENA Basketball
SEGRA PARK Baseball
CAYCE TENNIS AND FITNESS CENTER Tennis
Cayce Tennis and Fitness Center is a wonderful 30-court tennis facility located right outside the heart of downtown Columbia. As longtime area tennis players know, this facility offers one of the best playing experiences in the region. The 30 lighted world-class courts include USTA QuickStart Courts for children eight and under and a champion-sized stadium court with a viewing capacity for 500.
PLANNER PERSPECTIVE
“Both Scott and Anna were very helpful in assisting CIU in creating a first-rate experience for coaches, athletes, and fans at first a regional championship and secondly at the NCAA National Championship. Knowing we have the support of Experience Columbia [SC Sports] makes us much more likely to pursue other championship opportunities to bring to CIU and the city of Columbia.”
— Gordie Frierson,
EXPERIENCE
COLUMBIA SC SPORTS
Anna Gasperecz Talley (803) 545-0016
agasperecz@experiencecolumbiasc.com www.columbiascsports.com
Columbia International University Athletics
Williams-Brice Stadium
GREENVILLE CONVENTION CENTER, SOUTH CAROLINA
In the heart of South Carolina’s Upstate region, Greenville Convention Center delivers the space, flexibility and accessibility planners need for high-impact sports and entertainment events. With multiple purpose-built halls, expansive breakout areas and spectatorfriendly amenities, the center is designed to host tournaments and competitions of nearly any scale. Its central location also gives athletes, families and fans direct access to one of the Southeast’s most vibrant and visitor-friendly cities. And with a wide range of hotels close to the convention center, visitors won’t have to travel far.
Just minutes from the convention center, Falls Park on the Reedy River offers scenic walking trails, gardens and stunning views from the iconic Liberty Bridge , perfect for a break between competitions. Teams and spectators looking to stay active outside of the competition can explore the Prisma Health Swamp Rabbit Trail , connecting parks, restaurants and key attractions across Greenville. Families will also find plenty to enjoy nearby, from Greenville Zoo to hands-on exhibits at The Children’s Museum of the Upstate Visitors seeking additional outdoor recreation can head to Cleveland Park or Unity Park , both offering athletic fields, playgrounds and open spaces for play, warm-ups or casual games. These nearby options give families and athletes flexible ways to stay active or unwind between events, making Greenville Convention Center a true hub for both competition and recreation.
Martial Arts, Cheer & Dance, Gymnastics, Pickleball, Weightlifting and More Indoor Sports and Events
With 125,000 square feet of open, purpose-built space, Hall 1 at the Greenville Convention Center is designed to handle the largest sports and entertainment events. The hall’s 40’ x 50’ column spacing provides maximum flexibility for complex layouts, while ceiling heights ranging from 19 to 22 feet accommodate expansive staging and equipment needs.
Martial Arts, Cheer & Dance, Gymnastics, Pickleball, Weightlifting and More Indoor Sports and Events
Hall 2 offers 105,000 square feet of versatile space tailored for tournaments, expos and entertainment events of any size. Its 40’ x 50’ column spacing ensures planners can configure courts, stages and seating without compromise, while ceiling heights of 19 to 22 feet allow for overhead rigging and production setups. Concrete floors are engineered to handle heavy displays and equipment and drivein access streamlines logistics from loadin to breakdown.
Wrestling, Badminton, Boxing, Cornhole and More Indoor Sports and Events
At 50,000 square feet, the Conference Hall at the Greenville Convention Center blends flexibility with functionality, making it an ideal setting for midsized sports competitions and entertainment events. The space features 40’ x 50’ column spacing and ceiling heights between 17 and 23 feet, providing ample room for courts, stages and audience seating.
HALL 1
HALL 2
CONFERENCE HALL
Greenville Convention Center
BALLROOM
Bodybuilding, E-Sports, Tradeshows, Meetings and More Indoor Sports and Events
With 30,000 square feet and 24-foot ceilings, the Ballroom offers a versatile setting for sports, entertainment, and corporate events. Carpeted finishes create a refined atmosphere for ceremonies, meals, or VIP hospitality, while adjacent breakout spaces—nine in the 100s and five in the 200s—support team operations, clinics, rehearsals, or registration.
PLANNER PERSPECTIVE
“The Greenville Convention Center was a great venue for our dance competition. The sales staff at GCC [were] particularly great to work with from start to finish! Dee Dee gave us lots of options for what spaces we could use and when and was very helpful, ensuring we were able to put on an excellent event that was fully in line with our standards. The space upstairs was very nice and worked well for our production, our dancers and their families. Our first year at GCC sold out, and we’re looking forward to coming back for many years to come!”
—Tamara Abrams, Director of Development and Legal Affairs, ShowStopper
ASHEVILLE
SPARTANBURG, SOUTH CAROLINA
At the intersection of two bustling highways—I-85 and I-26—Spartanburg is within driving distance of major Southern cities like Birmingham, Jacksonville, Atlanta, Charlotte, and Richmond. But beyond a premier geographical location, this town offers so much more, from its various extracurricular attractions to incredible athletic facilities. Your Spartanburg adventure begins at the BMW Performance Driving School , where visitors can enhance their driving skills and have fun in the process. The setting: a versatile driving course equipped with a skid pad, slalom course, and water walls. Great times await under the expert guidance of professional driving instructors, behind the wheel of a fleet of new BMWs. You can also head over to Croft State Park , which offers over 20 miles of biking and hiking trails, a playground, and picnicking and camping areas.
TYGER RIVER PARK
Baseball, Softball, Disc golf
A top baseball and softball tournament complex in the South, Tyger River Park features 12 youth fields in four-field clusters, a championship stadium with 600 seats, and a range of amenities including a clubhouse, concession areas, umpire rooms, lounge, VIP suite, wireless internet, and covered seating. It also boasts two playgrounds and flatscreen TVs at each field.
FIFTH THIRD PARK Baseball, Softball
A state-of-the-art minor league baseball stadium and home to the Hub City Spartanburgers. It features a seating capacity of approximately 5,250 (with 3,500 fixed seats) and includes premium suites, club spaces, concessions, and a wrap-around concourse. The park plays a key role in Spartanburg’s downtown revitalization and serves as a vibrant hub for sports, entertainment, and local culture.
VA-DU-MAR MCMILLAN PARK
Soccer, Football, Rugby, Pickleball, Tennis, Disc golf
Va-Du-Mar McMillan Park covers all the essentials for athletes and fans alike. The park features full-sized natural grass multipurpose fields, sixteen pickleball courts, five tennis courts, and an 18-hole disc golf course. It’s a versatile setting for soccer tournaments, rugby matches, tennis competitions, or a casual round of disc golf.
THE CAROLINA COUNTRY CLUB
Golf
Designed by Tom Jackson, the 18-hole championship course at the Carolina Country Club is renowned as one of the best in Upstate South Carolina. It features a stunning natural setting, incorporating a stream and signature lake on several holes. The course can extend up to 7,000 yards from the Championship tees and as short as 4,700 yards from the Red tees.
Tyger River Park
MILLIKEN ARBORETUM Cross Country
This storied arboretum is not just a nature enthusiast’s dream, but also a top crosscountry venue, hosting youth, high school, and collegiate events like NCAA D-I and D-II National Regionals. In 2025, it will be the site of the NCAA D-III National Championship. The arboretum also hosts the Eye Opener, one of America’s premier high school cross country meets, attracting over 3,200 runners annually.
THE STAR CENTER
Volleyball, Basketball, Gymnastics, Football, Lacrosse
The Star Center boasts a 100,000-square-foot indoor sports center with outdoor multipurpose fields (four grass, two turf), four basketball courts, and eight volleyball courts. No matter the sport or event, whether it is a youth volleyball camp, a basketball tournament, or an adult soccer league, the Star Center uses sports as an outlet to get athletes to the next level.
PLANNER PERSPECTIVE
“Spartanburg is on the rise thanks to the county’s collaborative spirit, led by OneSpartanburg, Inc.’s work to deliver for the community. That’s a major part of why so many special things are happening across Spartanburg County.”
INC. John Mark Freeze (864) 594-5000
jmfreeze@onespartanburginc.com www.visitspartanburg.com/ spartanburg-sports
— Tyson Jeffers, Hub City Spartanburgers
Photo courtesy of Jon Black, DBD
ROCK HILL, SOUTH CAROLINA
Welcome to Rock Hill, South Carolina. For athletes, coaches, and fans alike, this city feels like home turf from the moment you arrive. Engineered to host tournaments, championships, and sports events of every size, Rock Hill is built around the rhythm of the game. So pack your bags and prepare to defend your team till the very last second.
Easily accessible via Interstate 77 and less than 30 miles from Charlotte Douglas International Airport, this community combines convenience with majorleague infrastructure and small-town charm. You’ll feel the energy of game day even before the first whistle blows. Stadium lights glow above manicured fields. Courts hum with pregame warmups. Families settle in, repping their team’s colors. The game is about to begin. So come see for yourself how every parking deck, hotel block, and concession line has been refined through decades of hosting high-level events.
ROCK
HILL SPORTS & EVENT CENTER
Basketball, Volleyball, Table Tennis, Gymnastics
At the center of Rock Hill’s dynamic sports scene stands the Rock Hill Sports & Event Center—a 170,000-square-foot indoor complex that stands as the city’s heart for athletic tournaments and community events. Conveniently located, this state-of-the-art venue connects Winthrop University to Old Town Rock Hill’s restaurants, hotels, and gathering spaces.
BLEACHERY FIELDHOUSE
Pickleball, Basketball, Volleyball, Gymnastics
The all new Bleachery Fieldhouse combines milltown heritage with cuttingedge athletic design. This dynamic indoor venue will feature 12 regulation pickleball courts, 8 volleyball courts, and 4 basketball courts, along with spaces for cornhole, table tennis, and gymnastics. Players can enjoy memberships, leagues, clinics, and tournaments, all supported by a pickleball pro and experienced staff.
MANCHESTER MEADOWS
Soccer, Lacrosse, Rugby, Spikeball, Ultimate Frisbee
The sprawling 70-acre Manchester Meadows Park is Rock Hill’s signature fieldsport destination—an ideal venue for soccer, lacrosse, and multi-sport tournaments of every size. A well-maintained complex, it features two artificial-turf fields and six natural-grass fields, all equipped with professionalgrade lighting for evening play.
ROCK HILL BMX SUPERCROSS TRACK
BMX Racing, Mountain Bike Racing, Soccer
Ready. Set. Go. The Rock Hill BMX Supercross Track is designed to get your adrenaline pumping. It’s an Olympic-standard BMX training facility that puts Rock Hill on the international map for cycling and action sports. As one of the premier tracks in the United States, it has hosted UCI World Championships, national qualifiers, and regional amateur series.
ROCK HILL VELODROME Velodrome Racing
A world-class facility built to Olympic standards, the Velodrome features a 250-meter concrete track with steeply banked turns that challenge even seasoned riders. Designed for cyclists of all experience levels, it hosts training camps, rider certification clinics, development programs, and race events throughout the year.
CHERRY AND HARGETT PARK
Baseball, Softball, Soccer
It’s time to play ball! Home to nine natural-grass baseball and softball fields and six multipurpose fields, Cherry Park and Hargett Park deliver a tournament-ready setting in a family-friendly atmosphere. Both parks feature playgrounds, picnic areas and shaded trails. Together, these parks host local, regional, and national youth tournaments.
PLANNER PERSPECTIVE
“Rock Hill has been home to our annual Adidas 3SSB Palmetto Road Championships for the past three years, and the success of this event wouldn’t be possible without the city’s firstclass facilities. Its close proximity to the international airport provides easy access to both the venues and nearby hotels. What truly sets Rock Hill apart is its Southern hospitality, outstanding customer service, and turnkey support. They’ve set the standard for excellence— and that’s what brings us back year after year.” —
ROCK HILL PARKS, RECREATION & TOURISM
Brian Jones (803) 329-5624
brian.jones@cityofrockhill.com visitrockhillsc.com
Mike Barnett Adidas 3SSB
Rock Hill BMX Supercross Track
IRMO CHAPIN, SOUTH CAROLINA
Located just northwest of Columbia, South Carolina, the Irmo-Chapin area boasts rich nature and outstanding athletic facilities operated by the Irmo Chapin Recreation Commission for high-level tournament play. One of America’s best zoos, Riverbanks Zoo and Garden, is home to over 2,000 animals and an inspiring botanical garden. Lake Murray, the Jewel of South Carolina, offers world-class fishing, and boating, and golf, along with fun activities for the entire family. The South Carolina State Museum is the largest in the state, featuring four floors of permanent and changing exhibits, a digital dome planetarium, and an observatory. In the Main Street district, the Columbia Museum of Art attracts over 150,000 visitors annually with its renowned collection and innovative educational programs.
IRMO CHAPIN RECREATION COMMISSION
Ashley Smith (803) 772-1228 asmith@icrc.net www.icrc.net/sports-tourism
PLANNER PERSPECTIVE
“As you know, we run over 40 different events around the country – so we work with a lot of different facilities. Ashley and his staff are THE BEST that we work with. They go above and beyond what we could ever ask for. Ashley is with us every step of the way. You can tell he is just as invested in the success of the event as we are.”
– Ryan Long, Former Event Director, Boys Events NXTsports Inc. // Make it Matter
When you need a tournament, race, or fun run host, all roads lead to the Midlands of South Carolina and the Irmo Chapin Recreation Commission. With 45+ competition surfaces, a USATF certified 5k course, and an on-site team of planning pros, our picturesque parks score big with both players and parents alike.
Our well-maintained park system is built to support modern competition and rewards fans with a memorable, fun getaway in an amenity-packed area. We’re ready to make your event nothing short of first-class.
Let’s get started today!
803-772-1228 asmith@icrc.net www.icrc.net Learn more
SALUDA SHOALS PARK
Soccer, Lacrosse, Tennis, Races and Runs
Saluda Shoals Park is a 480acre regional riverfront park with a lot to offer athletes and families. For tournaments and events of all sizes, The Fields on-site athletic complex has six multipurpose fields for sports like soccer, lacrosse and rugby, while The Courts provides six clay and four hard surface tennis courts. In addition, there are ten miles of paved and unpaved trails, an 18-hole disc golf course, ramps for boat, canoe and kayak launches, a water spray ground for children and more.
MELVIN PARK
Baseball, Tennis
Baseball shines brightest at Melvin Park, with its four regulation-sized diamonds and two youth diamonds within a stone’s throw of beautiful Lake Murray. Also, within the 71-acre park are two multipurpose fields, a sevencourt tennis and nine-court pickleball complex and a splash pad to cool off during hot tournament days.
CROOKED CREEK PARK
Baseball, Softball, Lacrosse, Rugby, Soccer, Football
Crooked Creek is a thriving park in the heart of Lake Murray country in Chapin, offering a vibrant community space for recreation and family activities. The park features three youth and three intermediate baseball diamonds, along with three multi-use fields designed for soccer, lacrosse, and other sports. Well-maintained facilities, walking trails, and picnic areas, make it an ideal destination for your next event.
SEVEN OAKS PARK
Outdoor and Indoor Multipurpose
Located near Saluda Shoals Park, Seven Oaks Park provides additional athletic fields and premier baseball diamonds for multiple levels of play. Along with its three multipurpose fields, the park has six baseball diamonds in total, with four youth, one intermediate and one regulation-sized. The park also has three on-site gyms where pickleball, basketball and volleyball shine, along with trails and playgrounds.
Saluda Shoals
BEAUFORT-PORT ROYAL, SOUTH CAROLINA
With scenic views at every turn, Beaufort is any golf enthusiast’s dream location with multiple courses. Fripp Island Resort, Dataw Island Club and the Legends at Parris Island are just three of the big names offering up unique, challenging holes. Beaufort’s Waterfront Park provides even more excitement for the whole family with fishing ops, dragon boat races and more. Not to be outdone on any other front, Burton Wells Park provides 300 acres of space for team sports like baseball, basketball and soccer.
Located on Port Royal Island lies Beaufort, the second-oldest city in South Carolina which was chartered in 1711. If you’re driving through the Lowcountry, Beaufort is most accessible via U.S. Route 21, an offshoot running south from Interstate 95. If traveling by air, Hilton Head Airport (HHH) is 38 miles away, while Savannah/Hilton Head International Airport (SAV) is 48 miles away.
BEAUFORT AREA SPORTS COUNCIL
Daquan Mickens
Sales Manager 843-525-8529 dmickens@beaufortsc.org www.beaufortsc.org/sports
PLANNER PERSPECTIVE
“The Great Beaufort - Port Royal CVB has made the Southern Redfish Cup’s annual visit to the area a success. They have secured us the perfect venue, considered by our participants as a must-attend. The CVB’s promotional efforts have helped us grow our attendance and sponsorships. Their logistical planning has allowed our operations to flow smoothly and always open. All around excellent team to work with.”
— Chris Cordon (Co-Owner & Director of Operations)
Burton Wells Park and Recreation Center
Baseball, Basketball, Fishing, Softball, Tennis, Soccer,
Lacrosse
The Burton Wells Park and Recreation Center encompasses a 300-acre recreational complex that features three baseball and softball complexes as well as two outdoor batting cages. It also features a football field, a playground and a new Xtreme Ninja Course.Passive use facilities, picnic areas, walking and nature trails, lakes and an interpretive botanical garden.
Fripp Island Golf and Beach Resort Golf
Fripp Island Golf and Beach Resort is one of the best South Carolina beach resorts, offering a wide selection of Fripp Island resort rentals. It is also home to a pair of glorious golf destinations in the Ocean Point and Ocean Creek courses, both at Fripp Island Resort. Set against the lively backdrop of the Atlantic Ocean on 10 of its 18 holes, Ocean Point offers sweeping vistas designed by George Cobb.
Dataw Island Club Golf, Tennis, Croquet
Dataw Island epitomizes
Lowcountry golf, where two 18-hole courses take full advantage of the beautiful natural surroundings. Traverse grounds covered in live oaks that date back hundreds of years as well as Civil War-era ruins. The Cotton Dike course was renovated in 2011 and features emerald fields and fairways with a winding creek.
The Legends at Parris Island Golf
One of the top military courses in the world, this course has a unique history that can’t be missed. Each hole is named after a legendary United States Marine who either trained or stationed on Parris Island. As you step onto the par-72 layout that winds its way along salt marsh wetlands and deep-water creeks, you are immediately entranced by the course’s rich history and challenging layout.
Downtown Beaufort
By Jon Schmieder
The Top 10 Trends Powering the Sports Tourism Boom in 2026
The sports tourism and events industry has never been stronger than it is today. For our 11th year of the Sports Planning Guide trends article, we will highlight some of the reasons why, and what we see coming in the New Year. We hope you enjoy this year’s edition of the top 10 trends in sports tourism.
1
Mega Events – Our country is about to host two of the largest events the sports world has to offer. The World Cup next year and the 2028 Olympics in Los Angeles will offer opportunities for destinations large and small to plug in.
2
Artificial Intelligence – The industry is just starting to sort out what AI can accomplish. While we are a bit skeptical of the overall (potentially negative) impact that may occur, this one is worth tracking and learning more about what this technology can and cannot do in our space.
3
Trade Show Relevance – The destinations and rights holders we serve are becoming more intentional in how they spend their time and resources. The normal speed dating model at the various trade shows that worked well 15 years ago is tired. More direct relationship bridge building between the relevant parties is becoming the norm. We recommend that everyone plug into our national association (SportsETA) and all that they offer throughout the year, and potentially one additional Fall show. Then augment that with additional biz dev technologies and in person outreach through FAMs and sales missions.
4
Intentional Use of Data – Our team at HUG is being asked more and more to chime in on the value of an event, from both the destination and event owner view. Today, there are more data sources that can help analyze a
sporting activity or event than in the past. We can geofence, track credit card and cell phone data, where those people came from and where they go. While DMOs have been mining this data for years, event owners are just now coming to the party. Leveraging these data pools is a major opportunity for destinations and rights holders alike.
5
DMOs Leading on Facilities – If the tourism leaders in a destination don’t take the lead on driving facility development, it’s likely nobody will. The top sports tourism communities we work with are leading the thought process, planning, funding, and programming for their venue “tool kit.” The proactive destinations on facilities will win in the long run.
6
Investment in “Silent Sports” –
Individual outdoor leisure sports did quite well during the pandemic - think canoe, kayak, paddleboard, golf, archery, trail running and cycling. All these sports grew during the pandemic and the destinations we serve are asking about how they keep that momentum rolling. How do we turn our trails into “competition” venues? What waterway access do we need to accommodate the leisure traveler and ALSO the competition level visitor? These questions come to our team on nearly every project we work on yet were not on the radar in most destinations five years ago.
7
Enhanced State Alliances – There are more state sports tourism alliances today than at any time in our industry’s history. The visit “insert city here” way of doing business has largely given way to come partner with “insert STATE name.” It’s a big shift, and a positive one for collaboration across the sports tourism community.
The last three are carryovers from last year.
ABOUT THE AUTHOR:
8
The Portal – The NCAA has launched its latest bid portal with new timelines. With facility development at the top of mind in many destinations we serve, who can get their venue offering to the finish line in time for this round (or the next round) of bids?
9
Statewide Alignment – Our team at HUG has seen a lot more intentional involvement in sports tourism from the state level across the country. There is more strategic thought and political influence around sports tourism than in the past. We are also seeing a much higher level of engagement from various state tourism offices. It seems like state tourism leaders have figured out that a majority of those they serve (DMOs
and CVBs) count sports tourism as a top priority. Good to see the higher ups leaning into our industry.
10
Highest Best Use – The three biggest parks/city trends we see across the country on the facility side are: (1) get pools off our books, (2) get golf courses off our books, and (3) convert tennis courts to pickleball. The theme here is what is our highest and best use of the real estate and facilities we have.
Thanks for all you do for your organizations and those you serve. Best wishes for an awesome 2026.
Yours in Sport, Jon
Jon Schmieder is the Founder of the Huddle Up Group LLC, a sports industry consulting company led by award winning executives. Schmieder has 29 years of experience in leading sports tourism and events organizations through strategic growth and increased community collaboration. The Huddle Up Group has worked with more than 400 sports organizations and destinations on over 150 strategic projects, facility feasibility studies, and business development. In 2017 and again in 2025, the Huddle Up Group was given the Superior Service Award, the highest honor a consulting firm can earn from the National Association of Sports Commissions (now SportsETA). We can be reached at Jon@HuddleUpGroup.com or 602.369.6955. To receive the weekly “Monday Huddle Up” visit www. HuddleUpGroup.com or sign up at https://dashboard.mailerlite.com/ forms/773696/110530520508532503/ share.
© Huddle Up Group, 2025
The United States is poised to host two of the largest events the sports world has to offer. The World Cup in 2026 and the 2028 Olympics in Los Angeles.
PLANNER PERSPECTIVE
GREENVILLE, SOUTH CAROLINA
When it comes to hosting local, regional, and national sporting events, Greenville, South Carolina brings its “A” game. We’ve become one of the Southeast’s hottest destinations for all things sports, offering a friendly, 4-season climate that’s ideal for athletes, spectators, families, and friends alike. Events for every athlete are possible with our 280,000 Sq. Ft. Convention Center, 15,000+ seat arena, and countless other indoor and outdoor facilities.
Discover the beauty of Greenville, SC, along the Prisma Health Swamp Rabbit Trail Network—a stunning 28-mile greenway perfect for walking and biking. This scenic trail meanders alongside the Reedy River, guiding your guests through charming city parks and hidden gems that truly capture the essence of our vibrant community.
Don’t miss Falls Park on the Reedy, recognized as one of the best parks in the U.S. Guests can take in breathtaking views of the city from the Liberty Bridge, the only single-sided suspension bridge in the Western Hemisphere.
BON
SECOURS WELLNESS ARENA
Basketball, Volleyball, Hockey, Wrestling, Ice Skating/Ice Hockey, Mat Sports, Indoor Sports
This state-of-the-art multipurpose complex is ideal for sporting events, live entertainment, family shows, concerts and so much more. The 15,000-seat arena, located in Downtown Greenville, is the home ice for the Greenville Swamp Rabbits hockey team. The floor can be transformed for courtside sporting events, and is frequently used for collegiate tournaments. There are also 30 luxury suites, restrooms, parking, and lodging options nearby.
GREENVILLE CONVENTION CENTER
Mat Sports, Cheerleading/Dance, E-Sports, Indoor Sports
As one of the Southeast’s largest venues, boasting 280,000 sq. ft. of impressive event space in one of the most sought-after cities, the Greenville Convention Center is committed to providing you with the resources you need to turn your event into an experience that brings your plans to life. The facility also offers an additional 60,000 sq. ft. of meeting and conference space, and a ballroom with 30,000 sq. ft. of column-free space, allowing flexibility for a variety of sporting events.
“There is nothing like an elite game in the NCAA tournament in Greenville, SC. We want to thank everyone, all the organizers, for putting on a great NCAA tournament. I hope we can host this every year right here in Greenville.”
– Coach Dawn Staley, 2023 NCAA Division I Women’s Basketball ChampionshipRegional Round VISITGREENVILLESC
Kayla Adams kadams@visitgreenvillesc.com (864) 696-2522 www.visitgreenvillesc.com
CONESTEE PARK
Baseball, Softball, Kickball
Home of the Greenville Little League, Greenville Dirt Series, and many community events, this “Central Park”of the Upstate features five baseball/ softball diamonds with combined seating for over 8,000 spectators, a playground, walking trail, large shelter, and dog park.
ELEVATE YOUR GAME IN SOUTH CAROLINA’S STATE PARKS
South Carolina State Parks offer a wide range of recreational and sporting activities for outdoor enthusiasts. From biking through rugged mountain trails to fishing in top bassfishing lakes, exploring scenic hiking paths, paddling through serene waters and playing on world-class golf courses, there’s no shortage of things to do. With various accommodation options and stunning views from the mountains to the sea, there’s a perfect park waiting for you. Start planning your next adventure at SouthCarolinaParks.com
Paris Mountain State Park
Hickory Knob State Resort Park Santee State Park
Jones Gap State Park
Chester State Park
Huntington Beach State Park
Sesquicentennial State Park
Dreher Island State Park
