Issuu

100

Years on the Road

THE STORY OF THE AMERICAN BUS ASSOCIATION Clean, Connected and Essential: The Motorcoach Impact

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A Century Strong—

AND READY FOR WHAT COMES NEXT

As the American Bus Association approaches its 100th year, we do so from a position of strength. Founded in 1926 as a division of AAA, ABA has grown into the national voice of the private bus, tour, and group travel industry. This year, ABA was honored as the Motorcoach and Group Travel Association of the Year, reflecting the steady progress our members, partners and staff have built over decades. ABA enters its second century with a clear strategic plan and a strong foundation—literally. The ABA Foundation, now capitalized with more than $10 million, produces the industry’s leading research on economic impact, travel trends, workforce needs, and the value of group travel. These reports help operators strengthen their businesses and help destinations attract visitors. And we provide this research free of charge because ABA’s role is to lift the entire industry, not just a portion of it. The cumulative impact of this work, and the industry it supports, is substantial. According to new Foundation research, the private bus and group travel sector generates $158 billion in annual economic activity—larger than public transit and passenger rail combined. Private buses move 400 million passengers each year and generate 37 billion passenger miles, connecting people to work, school, military bases, medical appointments, and tourism destinations nationwide. The direct economic footprint of motorcoach travel demonstrates why the industry matters to communities of all sizes. Traveler spending generates: • $22.3 billion in food and beverage purchases • $18.5 billion in motorcoach transportation • $12.7 billion in retail purchases • $12.1 billion in recreation and attraction spending • $3.5 billion in lodging These dollars support operators, drivers, mechanics, suppliers, restaurants, hotels, retailers, and attractions. Every trip has a real economic impact. As we enter our centennial, we are proud of the industry’s growth and proud of ABA’s role in guiding it forward. But our work is far from finished. The next 100 years will bring new challenges and new opportunities across travel, mobility, and transportation. ABA intends to meet them with the same clarity and purpose that defined our first century. That is why we are setting ambitious membership goals—to grow bus, tour, and travel participation across the country. We invite operators, destinations, and suppliers to join us. Be part of ABA’s next chapter. Help shape the future of American travel, mobility, and economic opportunity. A century strong—and ready for the next. Join us Fred Ferguson is president and CEO of the American Bus Association.

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The American Bus Association Turns 100

A CENTURY ON THE MOVE As the ABA celebrates its Centennial, it’s not just reflecting on a century of advocacy, it’s accelerating into an era of greener technology and smarter travel By Jason Paha

ounded in 1926, the American Bus Association stands as the oldest, largest and most respected voice of the motorcoach and group travel industry. In 2026, ABA will proudly celebrate its Centennial, marking 100 years of connecting communities, shaping transportation policy and championing reliable and affordable travel for millions.

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Humble Beginnings

Motorcoaches knit together the disconnected corners of the country, creating a transportation network that’s as inclusive as it is efficient. What began as a modest coalition of operators seeking fair regulation has evolved into a dynamic association representing every corner of North America’s motorcoach, group tour and travel ecosystem. “ABA has played a pivotal role in shaping the motorcoach and group travel

industry, not just through advocacy and education, but by fostering a strong sense of community among operators, suppliers and partners,” said Alex Berardi, president of Trailways.com. “Personally, the ABA has been instrumental in helping me build lasting relationships and stay ahead of industry trends.”

On March 19, 1926, the Bus Division of the American Automobile Association held its first formal meeting in Washington, D.C. The bus industry at that time faced mounting challenges: states sought to regulate interstate operators, railroads accused buses of stealing passengers, and Congress debated how to oversee this growing mode of travel. In response, AAA’s Bus Division united operators under one voice, later joined by other state and regional associations, to advocate for fair treatment and consistent federal oversight. Arthur Hill, a West Virginia bus company executive, was elected chairman, setting the tone for a century of leadership through collaboration. By the early 1930s, the group had adopted a new identity as the National Association of Motor Bus Operators (NAMBO), complete with its first Code of Principles built on safety, reliability and comfort. After years of persistent advocacy, NAMBO members helped shape the Motor Carrier Act of 1935, which placed regulation of interstate motor carriers under the Interstate Commerce Commission. This achievement secured the industry’s legitimacy and set national standards that protected both operators and passengers.

Reinvention and Expansion The 1960s and 1970s marked a period of reinvention. As leadership passed from Arthur Hill to Everett Hutchinson and then Charles Webb, NAMBO established a full-time government relations department, ensuring the industry’s voice was heard in the newly formed U.S. Department of Transportation. In 1977, NAMBO officially became the American Bus Association, a name reflecting the industry’s broad service to the traveling public. Navigating Change and Building Community The 1980s tested the industry with new regulatory changes, insurance crises and the consolidation of major carriers like Greyhound and Trailways. Under the leadership of Norman Sherlock and later George T. Snyder Jr., ABA helped shape the Bus Regulatory Act of 1982, simplifying decades of overregulation and paving the way for a more competitive marketplace. ABA also launched initiatives like the National Bus ROADEO, highlighting professional driver excellence and safety.

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The 1990s saw an evolution from advocacy alone to member empowerment and education. ABA expanded its partnerships with travel and tourism organizations, enhanced its annual Marketplace, and launched the Certified Travel Industry Specialist continuing education program. When Peter J. Pantuso became president and CEO in 1996, he championed the motorcoach as a vital player in an increasingly intermodal transportation landscape, ensuring it remained visible in national transportation policy discussions.

Bus travel remains the safest form of surface transportation in America.

Today, Motorcoaches are Driving America Forward In an era obsessed with efficiency and sustainability, the motorcoach is one of society’s unsung heroes. Each full coach takes up to 57 cars off the highway, cutting congestion, saving energy, and eliminating 44 million gallons of wasted fuel annually. With nearly 48,000 motorcoaches crossing North America, the industry delivers more than 455 million passenger miles per year, more than some airlines, while generating $158 billion in economic impact.

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From school groups and sports teams to corporate travelers and rural residents, the motorcoach is the quiet backbone of American mobility.

A Green and Accessible Solution Beyond the numbers lies an even more impressive truth: motorcoaches are the most environmentally friendly form of passenger travel in the country. Averaging 206 passenger miles per gallon, they outperform planes, trains, cars, and even hybrids in carbon efficiency. And unlike air or rail, coaches go where no other form of public transportation can. For more than 14 million rural Americans, they’re the only reliable means of reaching jobs, healthcare, and family beyond city limits. Motorcoaches knit together the disconnected corners of the country, creating a transportation network that’s as inclusive as it is efficient.

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The Gold Standard of Safety and Professionalism Behind the wheel, safety is the industry’s guiding principle. The ABA has built a culture of accountability grounded in ethics, compliance and best practices. Every ABA operator must pass a rigorous vetting process before joining, and the association continues to push for stronger enforcement against illegal operators. Through initiatives like the Bus Industry Safety Council and the Certified Travel Industry Specialist program, ABA ensures that excellence isn’t just a goal, it’s a requirement. The result: bus travel remains the safest form of surface transportation in America.

Future of motorcoach travel As the ABA prepares to celebrate its 100th anniversary, the motorcoach industry stands poised for a new era of growth and innovation. After years of steady recovery and rising demand for group travel, motorcoach tourism is benefiting from a renewed interest in community-based, sustainable travel experiences. More travelers are choosing organized group tours and charter trips that minimize environmental impact while maximizing social connection, two values increasingly prioritized by modern travelers. With new technologies improving route planning, fuel efficiency and onboard amenities, the motorcoach experience has never been more appealing or accessible.

The next chapter for motorcoach travel is also being defined by diversification and modernization. Operators across the country are investing in cleaner-burning engines, alternative fuels, and electric motorcoaches, positioning the industry as a leader in sustainable transportation. Enhanced safety systems, real-time tracking and digital booking platforms are improving both operational efficiency and customer confidence. At the same time, growing partnerships between motorcoach operators, destinations, and tour planners are expanding the reach of group travel, bringing economic benefits to more rural and mid-sized communities. Looking ahead, the outlook is bright. As infrastructure investments continue and traveler preferences evolve, motorcoaches will play an increasingly vital role in America’s tourism ecosystem — connecting urban centers to small towns, heritage sites, parks and attractions nationwide. With its century-long legacy as the “face-to-face industry,” the ABA enters its second century with momentum and purpose, driving forward a mode of travel that remains affordable, energy-efficient and deeply human at its core. “Looking ahead, I believe the ABA will continue to be a driving force in innovation and sustainability, helping our industry adapt to evolving traveler expectations while maintaining the high standards of safety and service we’re known for,” Berardi said.

CMY

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CLEAN, CONNECTED AND ESSENTIAL THE MOTORCOACH IMPACT

Generating billions in economic impact and keeping millions of cars off the road, the motorcoach industry is a quiet powerhouse of connection and sustainability. By Jason Paha

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“I commend ABA members for your commitment to public safety and for the positive difference you make in our local communities. Whether visiting family, touring national historic sites, or heading off to work each day, millions of Americans rely on dependable bus service … motorcoaches now serve six times more U.S. destinations than airlines and more than seven times more destinations than passenger rail.” President George W. Bush in a letter to ABA members 8/21/01

Motorcoach group travel is a powerful economic engine. Beyond simply getting travelers from one place to another, motorcoach group travel connects communities, supports local economies and makes travel accessible for millions of Americans each year.

From student trips and senior excursions to sports teams, tour groups and family reunions, motorcoaches move people efficiently and sustainably while channeling vital spending into hotels, restaurants, attractions and shops in every corner of the country. This form of travel strengthens regional tourism networks,

creates jobs and generates tax revenue that benefits communities large and small, all while delivering one of the most energy-efficient modes of group transportation available. According to a 2025 detailed economic impact analysis by Tourism Economics and sponsored by the ABA Foundation, motorcoach travel

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in the United States recorded an estimated 37.6 billion passenger miles in the country in 2024, supporting significant economic impacts nationally. Direct spending by motorcoach travelers amounted to $69.8 billion in 2024, including spending on motorcoach transportation as well as a range of goods and services, such as accommodations and food and beverages. Of that $69.8 billion, $54.6 billion stemmed from day traveler spending while $15.2 billion came from overnight traveler spending. That spending didn’t stop there as it rippled through local communities, creating a total economic impact of $158 billion, supporting more than 890,000 full-time and part-time jobs and generating $27.7 billion in tax revenue nationwide.

Serving the Public The motorcoach industry has a long history of serving the diverse needs of the traveling public.

Picture yourself here… AMERICAN GOTHIC HOUSE & CENTER Eldon, Iowa

americangothichouse.org

Motorcoaches serve nearly 5,000 communities nationwide, quietly providing for the mobility needs of millions of consumers. Motorcoaches carry a far higher percentage of passengers from low-income families than any other mode. Nearly 40 percent of intercity bus passengers are from families with incomes that are less than $20,000 per year. In contrast, fewer than 10 percent of Amtrak and commercial aviation passengers are from low-income families. Providing these services while, at the same time, strengthening the economy of a state, province, county or city’s economy is a goal shared by many communities. The nearly 48,000 motorcoaches on roads across North America account for more than 774 million passengers each year, more than the airlines and Amtrak combined and intercity buses serve nearly 5,000 communities nationwide. Those 35,000 coaches provide charter, tour, sightseeing, airport shuttle, commuter, and scheduled services. One motorcoach group visiting one destination for one day leaves behind between $2,500 and $5,000 in direct

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tourist spending in that local economy. An overnight visit by a motorcoach group leaves behind $5,000 and $11,000 in direct tourist spending in a local economy. In an average year, more than 360 million passenger trips in the United States are taken by motorcoaches, totaling 22.7 billion passenger miles.

A Green Way to Travel Motorcoaches are the most fuel-efficient way to travel, averaging 5.5 miles per gallon of fuel while carrying between 3050 passengers, yielding a performance record of 206.6 passenger miles per gallon. Compared with motorcoaches, trains consume three times more energy, cars consume four times more energy, and airplanes consume more than five times more energy per passenger mile. One motorcoach can displace as many as 57 passenger cars from crowded highways. Intercity buses help to relieve congestion and pollution by keeping up to 425 million cars off the roads annually. Motorcoaches emit the least carbon dioxide per passenger mile when compared to other forms of transportation.

Safety The motorcoach industry is the safest form of commercial passenger transportation. Data from the National Safety Council and the U.S. Federal Highway Administration Office of Motor Carriers and Highway Safety show that the intercity motorcoach industry is one of the safest modes of transportation and has been consistently for decades. Automobile fatalities per year in the United States tend to hover between 30,000 and 40,000. Fatalities on motorcoach accidents typically average around 44, which makes motorcoaches responsible for between only 0.11 percent and 0.14 percent of all motor vehicle fatalities. Motorcoach passenger safety is ABA’s top priority, and the government’s own data show that bus travel is the safest form of surface transportation. ABA supports science-driven safety research to improve occupant protection. Enforcement of existing laws and regulations by federal and state agencies must be a priority to ensure that illegal operators do not endanger public safety.

intercity bus transportation in their rural communities. However, a number of states have chosen to divert those funds to other areas. Motorcoaches can only fill that gap with this necessary assistance.

Public Service Assistance The motorcoach industry also plays a vital role in supporting national emergency response and public service needs.

Its vehicles and operators are regularly mobilized for natural disaster evacuations, the movement of emergency aid and personnel and the transportation of U.S. military service members. These missions demonstrate the sector’s logistical capacity, reliability, and readiness in times of crisis. With nearly 400 million passenger trips taken annually, the motorcoach industry is a critical pillar of America’s transportation system—providing safe, affordable, and environmentally efficient mobility options. From small family-owned operators to national carriers, motorcoaches serve communities in every state, connecting people to work, school, healthcare, tourism, and more. Whether moving students, commuters, military personnel, or travelers, our industry ensures access where other modes often do not reach. Motorcoaches also complement the broader transportation network, linking seamlessly with airports, rail stations, transit hubs, and roadways, helping bind the nation together.

Rural Connections Rural America is underserved by public transportation. According to the U.S. Department of Transportation, nearly 40 percent of rural residents have no public transportation in their communities. For many rural citizens, intercity bus service is the only form of public transportation available to connect them to other communities and basic human services. This service not only provides essential passenger services, its incidental package express service is the only form of daily, scheduled freight service for many of these small towns. Motorcoach transportation is becoming even more important, as a decreasing handful receive service from the federal Essential Air Service program intended to connect rural U.S. communities to major hub airports, and as airlines cut service to rural communities in cost-saving measures. States were provided an important resource in TEA-21 under Section 5311F, the rural intercity bus program to carry out a program, to develop and support

F o r t F r e de r i ck S t a t e P a r

For Revolutionary Experiences, off the Beaten Path Visit Hagerstown & Washington County, MD visithagerstown.com

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ITINERARY

For glimpses of America the way it used to be, there’s no better way to travel than cruising down Route 66, one of the most famous highways in the world. This drive is filled with some of Oklahoma’s most cultural, entertaining and exciting activities suitable for those who are looking for a road trip with multiple stops in between.

OKLAHOMA

Route 66 in Oklahoma DAY 1

Arrive in Tulsa and take a Route 66 driving tour with a few stops, including: Cyrus Avery Plaza, being the beginning of Route 66, Route 66 Rising, featuring a 30-foot-high and 70-feet-long statue that reflects the hope that the Mother Road offered during the Great Depression, Golden Driller, a 76-foot-tall statue symbolizing the state’s oil industry heritage, Buck Atoms Cosmic Curios, a unique shop that offers a wide range of Route 66-themed souvenirs and merchandise, Decopolis, a destination that combines history, fantasy and local charm, and Cain’s Ballroom, a historic music venue that has played an important role in the evolution of American music.

DAY 2 OKLAHOMA DEPARTMENT OF TOURISM Todd Stallbaumer 405-990-1087 Todd.stallbaumer@travelok.com www.travelok.com/group

Enjoy a nice breakfast before departing for the Blue Whale in Catoosa. A beloved landmark originally built by Hugh S. Davis for his family, but it became the favorite spot for all families in Oklahoma. Next, pay a visit to Dobson Museum and Home in Miami, where you can find significant culture and history of the state with 5,000 historical items, Native American artifacts, and information about famous residents of the area. For lunch and entertainment, visit Coleman Theatre in Miami. The Coleman Theater is a historic performance venue and movie house that hosts various entertainment acts such as vaudeville, musical groups and is best known for its “Mighty Wurlitzer” pipe organ. Next, make a stop at

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Totem Pole Park in Foyil. You can then visit JM Davis Arms & Historical Museum in Claremore. Then, stop at Will Rogers Memorial & Museum for a tour, dinner and entertainment. Overnight Tulsa metro area.

DAY 3 After breakfast, start your day with a visit to Outside House in Tulsa. Then, pay a visit to Woody Guthrie Center also in Tulsa. You can follow that with a stop at the Bob Dylan Center. After lunch, stop at The Church Studio. Later this afternoon, pay a visit to Greenwood Rising in Tulsa. Then, you can stop at Philbrook before heading to the Center of the Universe. For dinner, stop at Mother Road Market for an array of diverse and local foods that also support local entrepreneurs. Later, return to the hotel with the neon sign by — dark, depending on the time of year, overnight in the Tulsa metro area.

DAY 4 Start your day at Praying Hands at Oral Roberts University in Tulsa. Then, visit Downtown Sapulpa, where you can enjoy annual communitybased events such as the Route 66 Farmer’s Market and Route 66 Blowout Car Show. Gasoline Alley has quickly become a must see stop for Route 66 travelers in the Sapulpa area. Roadtrippers enjoy checking out the signs, Route 66 memorabilia and vintage Ford autos inside, and take advantage of the many photo ops at The Official Home of Lady Luck.

For lunch, visit Burgers N More in Sapulpa. After lunch, visit the Heart of Route 66 Auto Museum. Then, you can stop at Rock Cafe for an afternoon treat in Stroud. This afternoon, stop at Route 66 Interpretive Center in Chandler before heading to Round Barn in Arcadia. Another fun Arcadia stop is the Chicken Shack, where you can find legendary fried chicken and a comforting atmosphere. Tonight, visit POPS in Arcadia, where you can find attractions that combine soda shops, diners and gas stations with multiple food items available. Next, depart from Edmond and the Blue Hippo, an iconic symbol in the city that started The Blue Hippo Festival, which celebrates Edmond’s Route 66 history. Overnight in the Oklahoma City metro area.

DAY 5 Start your day with a trip to Vladislava’s Czech Bakery and Cafe for Kolaches, and make a stop at Stafford Air and Space Museum in Weatherford, where you can see the museum’s showcase of artifacts regarding aviation and space exploration. For lunch, visit Lucille’s in Weatherford, featuring their popular monthly specials, hearty breakfast and popular beers and alcohol selections. Then, stop at the National Route 66 Museum in Elk City. A museum dedicated to preserving and showcasing the history of Route 66 and highlights the road’s evolution from the 1920s to its peak in the 1950s. This afternoon, visit the Oklahoma Route 66 Museum, located in the heart of the state. The museum offers a unique opportunity to explore the rich history of the highway, interactive exhibits and educational displays. Stop in El Reno for excellent onion burgers

and fun photo ops. El Reno is home to three fabulous burger places: Sid’s, Robert’s Grill and Johnnie’s Grill.

DAY 6 Depart your hotel and head to the Oklahoma City National Memorial and Museum. A symbol of tragic loss and a tribute to the strength of the human spirit to honor the victims, survivors and rescuers involved in the Oklahoma City bombing on April 19, 1995. You can then make a visit to the First Americans Museum, a comprehensive center that celebrates the rich cultures and resilience of Oklahoma’s First American Nations. Enjoy lunch at Thirty-Nine at FAM and enjoy modernized Indigenous cuisine, which includes but is not limited to white bean hummus, manoomin cakes and hominy stew. Make a stop at the National Cowboy and Western Heritage Museum dedicated to preserving and interpreting the history and culture of the American West with unique pieces of art, artifacts and photographs. Visit the Oklahoma City Capitol and enjoy Greco-Roman architecture, multiple murals and restored stained glass artwork and active oil wells. Take an OKC Water Taxi for a narrative tour that guides around the city with easy accessibility and is budget-friendly. Stop at the American Banjo Museum – tour, dinner and entertainment that features over 300 banjos from the Jazz Age, special events and concerts and interactive displays. How big is the Wheeler Ferris Wheel? The Wheeler Ferris Wheel has a diameter of roughly 83 feet and soars over 100 feet above the Oklahoma River. www.LeisureGroupTravel.com

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SHOWCASE

Step Back in Time America’s largest living history museum brings the 18th century to life for learners and travelers of all ages.

olonial Williamsburg is America’s largest living history museum and a must-visit for groups seeking immersive historical adventures in Virginia. Visitors can stroll storied streets, take a carriage ride, sit in on a colonial court session, or watch a silversmith at work—each experience offering a vivid glimpse into 18th-century life. The revolution is here.

founding generation, explore historic trade shops, and tour seats of government. Here they’ll discover how the seeds of revolution and the ideals of democracy first took root in Williamsburg.

HOMESCHOOL EXPERIENCES

ADULT GROUPS

Fifes and Drums March

Explore America’s founding ideas with your homeschoolers. Learn how things were made, discover the city where ideas of revolution began, and meet the people who helped turn a British colony into a nation. In addition to exclusive year-round pricing for homeschool groups of all sizes, Colonial Williamsburg hosts special Homeschool Days each spring and fall.

Discover over 300 acres of historic sites, exquisite gardens, two world-class Art Museums, and more. Relax and unwind over a candlelit dinner at a historic tavern, enjoy shopping opportunities throughout the Historic Area, and be immersed in the sights and sounds of a city on the verge of revolution.

FIELD TRIPS

THE COLONIAL WILLIAMSBURG FOUNDATION

At Colonial Williamsburg, history is more than a textbook—it’s a lived experience. Students can meet the men and women of the nation’s

Jennifer Dickerson | (757) 565-8387 groupsales@cwf.org | colonialwilliamsburg.org

250 years in the making. Experience history where America’s story began. Join Colonial Williamsburg in 2026 as we honor America’s 250th Anniversary with powerful storytelling, signature events, and experiences honoring the past, engaging the present, and inspiring the future. Celebrate where history happened with unforgettable moments throughout the year, including:

May 15–16 The Flame of Revolution commemorates the 5th Virginia Convention, a pivotal moment in the quest for independence. May 29-30 Fife and Drum Corps from across the country gather for a weekend of military field music. July 2–5 Independence Day Weekend brings a 250th birthday celebration to remember.

To book today, visit colonialwilliamsburg.org/group

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SHOWCASE

A Tapestry of Culture, History, and Nature The Black Belt offers groups a rich journey through Southern heritage and natural beauty

amed for its rich dark soil, Alabama’s picturesque Black Belt spans 23 counties from Mississippi to Georgia. The region blends lush natural beauty with profound cultural and historical significance—from world-class fishing and wildlife to pivotal civil rights landmarks. Its rural Southern heritage thrives through traditions like the renowned Gee’s Bend quilts and legendary country and blues music. Highlights include Monroeville, hometown of To Kill a Mockingbird author Harper Lee, where visitors can experience the annual stage adaptation in the historic courthouse. The Gee’s Bend Heritage Trail showcases the quiltmakers’ internationally acclaimed works with trail markers, artist stories, and hands-on activities.

Outdoor lovers can enjoy rafting, paddling, fishing, and hiking along the free-flowing Cahaba River and at nearby refuges. Pottery Workshop at In Camden, Black Belt Treasures Cultural Black Belt Treasures Cultural Art Center Arts Center features works by 450 regional artists and offers pottery workshops. In Marion, chef Scott Peacock leads intimate biscuit-making sessions celebrating traditional Southern flavors.

ALABAMA BLACK BELT ADVENTURES Pam Swanner pam@alabamablackbeltadventures.org, 334-343-6173 alabamablackbeltadventures.org

The Cultural Fabric of our History Can’t be Experienced anywhere else in the World March Across a Landmark Stitch Your Own with the Legendary Gees Bend Quilters Visit Harper Lee’s Hometown and Enjoy the Play

Gee’s Bend Quilt ers

Edmund Pettus Bridge

www.alabamablackbeltadventures.org

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ITINERARY

Experience the charm of Lancaster County in three unforgettable days. Explore Amish culture with farm tours and buggy rides, savor hearty Pennsylvania Dutch meals, shop at historic markets and boutique outlets, enjoy world-class theater, and step back in time with historic homes, scenic railroads, and interactive experiences.

DISCOVER LANCASTER Julie Dautrich 717-391-6006 jdautrich@discoverlancaster.com www.discoverlancaster.com

LANCASTER COUNTY, PA

Lancaster in Three Days DAY 1

DAY 2

Lancaster County is the first and oldest settlement of the Amish in the United States The Plain community is a keystone of the culture in the area. Learn about this interesting religious subculture and their simple way of life at one of our interpretive experiences, like The Amish Farm & House or The Amish Experience. Both have incredibly knowledgeable guides who can answer questions and provide an authentic look into Amish lifestyle and culture. Enjoy a relaxing and educational trip through rolling farmland with a step-on guide and make stops at Amishowned businesses. Your group can enjoy a slow afternoon behind the hooves of a horse and buggy as you travel like the Amish do. Your driver will answer questions and steer your buggy to Amish farms and through scenic back roads. Visit AAA Buggy Rides or Aaron & Jessica’s Buggy Rides for this authentic and immersive experience. After a full day of touring, fill your hungry bellies with classic Pennsylvania Dutch-style fare with a stick-to-your-ribs meal at one of our many smorgasbords or buffets. Try Miller’s Smorgasbord, Hershey Farm Resort Grand Smorgasbord, or Shady Maple Smorgasbord for a meal that is sure to satisfy the whole group. Don’t forget to leave room for dessert…try a whoopie pie or a slice of shoofly pie (or both!) Check into your group-friendly hotel for some well-deserved beauty sleep. Lancaster County has more than 8,500 overnight rooms throughout the county, so you’re sure to find a stay to fit your group’s needs and budget.

Time to shop til you drop! Try Central Market, the oldest continuously operating farmers market in the United States. Group favorites also include the Tanger Outlets center with name-brand deals and Kitchen Kettle Village, a boutique shopping village with more than 40 unique shopping and dining outlets. Freshen up before a night at the theater, with options ranging from dinner theatres to unique magic shows to Amish-centric storylines to Broadway-caliber productions in a historic theater. A group favorite is Sight & Sound Theatres, where stories from the Bible are brought to life on massive stage.

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DAY 3 Your last day in Lancaster is a history buff’s dream! Start the morning with a tour of our 15th President James Buchanan’s Federal-style mansion, Wheatland. Lancaster History will be opening the Thaddeus Stevens & Lydia Hamilton Smith Center for History & Democracy in 2026, which will explore the struggle for freedom and equality in America through interactive exhibits and immersive media experiences. Journey through the picturesque farmland on a 45-minute ride aboard the Strasburg Rail Road, the oldest short-line railroad in the United States. Finish your visit to Lancaster County on a sweet note with a visit to Turkey Hill Experience, where those young and old can learn how ice cream is made, and even make your own flavor in their taste lab!

SHOWCASE

GRACELAND: An Iconic American Landmark Step Back Into the Golden Age of Rock ’n’ Roll

raceland in Memphis is the legendary home of Elvis Presley, the King of Rock ’n’ Roll. After his passing in 1977, it became a worldwide pilgrimage destination, and since opening to the public in 1982, it has welcomed more than 23 million visitors. A highlight of any visit is touring Elvis’ Mansion. Guests can explore the spaces where he lived and entertained - from the Living Room to the iconic Jungle Room and the Trophy Building - before concluding at the peaceful Meditation Garden, where Elvis and members of his family are laid to rest. It’s an unforgettable walk through the life of an American icon. After the Mansion, guests tour Elvis Presley’s Memphis, a 200,000-square-foot entertainment complex featuring more than ten exhibits and attractions. Visitors can see his pink Cadillac, over 50 of his famous jumpsuits, a wall of gold and platinum records, and exhibits highlighting his Army

service, his daughter Lisa Marie, and the artists influenced by his legacy. The complex also features Graceland themed restaurants, gift shops, and Mansion © EPE the Graceland Soundstage. For overnight stays, The Guest House at Graceland offers 450 rooms and suites, two full-service restaurants, a resort-style pool, a lobby lounge with nightly live music, and upscale Southern hospitality—all in a setting inspired by Elvis’ personal style.

GRACELAND Graceland Group Sales Reservations@Graceland.com, 901-332-3322 or 800-238-2000 www.graceland.com/groups

M A K E YO U R GROUP ’S TRIP

Legendary

Step into the extraordinary life of the King of Rock ‘n’ Roll. Elvis Presley’s Graceland in Memphis is an experience unlike any other. See it all … classic cars, custom jets, and the world-famous mansion where Elvis lived like a legend. Turn the visit into a true rockstar retreat with an overnight stay at The Guest House at Graceland, our AAA Four Diamond resort hotel, where Southern hospitality meets Elvis’ oneof-a-kind style. Enjoy great dining, live music, and all the comforts of a hotel fit for the king.

Plan your legendary group getaway at Graceland.com/Groups.

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HISTORY’S BEST KEPT SECRET:

AMERICA’S STORY

MINUTES FROM NYC. ADD A QUICK DETOUR, VISIT WHERE NJ BEGAN AS THE U.S. NEARS ITS 250TH BIRTHDAY, THIS 2026, EXPLORE ITS REVOLUTIONARY HISTORY. EXPERIENCE ELIZABETH...

She’ll surprise you!

Step into the heart of New Jersey’s Revolutionary past! Just minutes from New York City and centrally located with easy access to major highways, airports, trains, buses, and seaport— we are the gateway to the state of New Jersey. Visit New Jersey’s first capital established in 1664, and pay tribute at the burial sites of prominent Revolutionary War figures. Elizabeth invites you to walk in the footsteps of Founding Fathers: Walk the very battlegrounds where history was made, and tour the former home and school of Alexander Hamilton; visit the residence that hosted hosted Marquis de Lafayette, and explore Aaron Burr’s alma mater; stand where George Washington once dined at Elias Boudinot’s home; discover America’s oldest piano house and view one of the nation’s earliest Bibles. We invite you to come, visit, and stay ..at the center of it all!

For more information, please contact our Tourism Sales Manager: Josh Rouse 908-906-3713 jrouse@goelizabethnj.com

www.GoElizabethNJ.com/America-250

#GoElizabethNJ

GoElizabethNJ

EXPERIENCE THE UNEXPECTED | SHOP. DINE. STAY. MINUTES AWAY.

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SHOWCASE

Rich History Meets Modern Discovery Experience Elizabeth’s vibrant mix of historic landmarks, cultural treasures, modern attractions, and unforgettable discoveries.

lizabeth, New Jersey is a diverse destination with endless opportunities to soak in the local history, culture and community. Founded in 1664, Elizabeth, formally known as Elizabethtown, was the first capital of New Jersey and today, it is a thriving place with a host of attractions, dining options and incredible shopping.

BOXWOOD HALL STATE HISTORIC SITE The Step back into the 18th century at Boxwood Hall, a beautifully preserved Georgian mansion once home to some of America’s earliest leaders. Visitors can tour rooms where George Washington dined and explore stories of the nation’s formative years through its residents, including Elias Boudinot and Jonathan Dayton, signer of the U.S. Constitution. This intimate historic home offers an authentic glimpse into Elizabeth’s Revolutionary War heritage and the lives that helped shape a new nation.

SNYDER ACADEMY OF ELIZABETHTOWN Located in the heart of historic Midtown Elizabeth, the Snyder Academy stands on the site of one of New Jersey’s oldest educational institutions — where both Alexander Hamilton and Aaron Burr once studied. Today, the restored 20,000-squarefoot cultural center serves as a vibrant community hub for exhibits, performances, and events that celebrate Elizabeth’s deep historical roots and diverse present-day culture. It’s the perfect stop for groups interested in connecting past and present through history, art, and storytelling.

Photos: Snyder Academy Reenactment (above), Boxwood Hall (left) and The Mills (below).

THE MILLS AT JERSEY GARDENS The Mills at Jersey Gardens is the state’s largest outlet mall, with more than 200 stores. These stores include high-end fashion outlets such as Coach New York, Michael Kors, and Saks Fifth Avenue Off 5th. Other popular outlets include H&M, and the largest Tommy Hilfiger store in the United States. The Mills is conveniently located near Newark Liberty International Airport and only a 30-minute ride from New York City. It offers a variety of dining options, and entertainment like AMC Theatres and Round1 Bowling & Arcade, it’s a must-visit for group travelers looking to shop, dine, and unwind — all under one roof. Even better, clothing and shoes are tax-free in New Jersey, making it the perfect stop to stretch your travel budget before heading home or into the city.

ELIZABETH DESTINATION MARKETING ORGANIZATION Josh Rouse, 908-906-3713 jrouse@goelizabethnj.com www.goelizabethnj.com/grouptour/

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SHOWCASE

Laugh All Day in Comedy’s Hometown

Experience the place that celebrates comedy’s greatest stars

ut laughter on your itinerary with a group adventure to Jamestown, New York – the hometown of Lucille Ball. Just 90 minutes from Niagara Falls, groups can experience two unforgettable attractions: the National Comedy Center and the Lucille Ball Desi Arnaz Museum. It’s a visit filled with laughter, nostalgia, and timeless memories. Join us in 2026 – a milestone year as the museums celebrate the 75th anniversary of I Love Lucy, the greatest TV comedy of all time. The National Comedy Center – named one of TIME magazine’s “World’s Greatest Places” and USA Today’s “Best New Museum” – is dedicated to comedy’s greatest stars and funniest moments. Each guest creates a personalized “Sense of Humor Profile,” ensuring their visit is customized for the comedy they love most. The museum is one of the most interactive and immersive in the world, allowing visitors to explore stand-up,

television, film, and late-night comedy at their own pace. Guests can step inside classic scenes, take the stage for Comedy Karaoke, or enjoy iconic moments from legends like Johnny Carson, George Carlin, Joan Rivers, Don Rickles, Carl Reiner, Richard Pryor, Betty White, Rodney Dangerfield, and more. Just three blocks away, the Lucille Ball Desi Arnaz Museum celebrates America’s “First Couple of Comedy” with rare artifacts, wardrobe pieces, recreated I Love Lucy sets, guided tours, and special group experiences. Plan your day full of laughter – only in Jamestown, NY.

NATIONAL COMEDY CENTER Elizabeth Galeazzo, Group Sales Manager GroupSales@ComedyCenter.org, 716-484-2222 ext. 303 ComedyCenter.org/Group

LAUGHTER LIVES HERE Two Museums Celebrating Comedy in Jamestown, NY

75th Anniversary Join Us in 2026!

See us at ABA Marketplace 2026 Booth 932! Plan your trip at ComedyCenter.org/Group

Or contact Elizabeth Galeazzo at GroupSales@ComedyCenter.org | 716-484-2222 Ext. 303

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Johnny Carson: The Immersive Experience

SHOWCASE

Freedom, Flavor, and Finger Lakes Beauty Cayuga County offers a diverse array of experiences for travelers THE HARRIET TUBMAN HOME

Harriet Tubman, the most famous conductor on the Underground Railroad, chose to live in Cayuga County for more than five decades. Visit the historical sites throughout the county that shaped her life as a free woman and continue to honor her, including the Harriet Tubman Home, Harriet Tubman National Historical Park, and the Seward House Museum. Pay homage to Harriet Tubman’s legacy with a visit to her final resting place at Fort Hill Cemetery, where she’s buried along with other notable historical figures such as William and Frances Seward and Martha Coffin Wright.

SWEET TREAT TRAIL

Cayuga County’s Sweet Treat Trail is a self-guided journey celebrating local sweets and desserts. With more than 20 local participating partners, it has earned recognition from USA Today 0Best, and the New York State Tourism Industry

Association, making it a must-visit for families and food lovers.

THE HEART OF THE FINGER LAKES

Cayuga County, located in the heart of the Finger Lakes region, is renowned for its natural beauty, outdoor recreation, and award-winning wineries. Slow down and enjoy Cayuga County on a tranquil boat cruise, a farm-to-table restaurant, or a locally owned winery. Sit back and relax with world-class musicals and theatrical performances at The REV Theatre Company, located on Owasco Lake.

The REV Theatre

TOUR CAYUGA IN THE FINGER LAKES Hilary Fenner Groups@tourcayuga.com, 800-499-9615 www.tourcayuga.com

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SHOWCASE

Branson: The Heart of the Ozarks From award-winning theme parks and live shows to scenic trails, Branson offers unforgettable experiences for every group

ranson, Missouri is packed with attractions your whole group will love. Attend star-studded performances at The Haygoods, explore Silver Dollar City theme park, get back to nature in the Ozark Mountains and at three pristine area lakes, play some of the best golf in the Midwest, visit museums highlighting the area’s history and culture or browse the city’s boutiques and outlets. Another big Branson attraction is the Titanic Museum, where you can see more than 400 artifacts from the ship that went down in the North Atlantic in 1912. And when the day is done, you can decompress at one of the area’s many resorts.

SILVER DOLLAR CITY Besides its numerous shows, one of Branson’s most popular attractions is Silver Dollar City, which was voted the No.1 theme park in the country by USA Today readers. The 1880s-style Ozarks theme park presents six world-class festivals from April through December. Take a seat and get ready to be entertained by 40 live shows daily from signature shows and limited-time festival entertainment to celebrity concerts. Silver Dollar City is also home to 40 rides and attractions for every age and thrill level, from record breaking roller coasters to family-friendly areas perfect for little explorers. When you get hungry, Silver Dollar City offers 18 award-winning eateries featuring hearty buffets, handcrafted slow cooked barbecue and fun treats around every corner. There are also 100 resident demonstrating craftsmen at work including glass blowers, potters, blacksmiths and knife makers as they create tomorrow’s heirlooms.

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Photos: Branson (above), Silver Dollar City (left) and Chateau on the Lake (below).

HIKING TRAILS Home to more than 200 miles of publicly accessible trails, Branson has ample options for outdoor fun. Groups can explore the Ozarks by hiking rugged trails that wind through dense forests to serene paths leading to breathtaking vistas. The hiking options are as diverse as they are captivating, offering an unparalleled experience for those eager to explore the great outdoors.

TABLE ROCK LAKE Table Rock Lake is located in southwest Missouri near Branson. As a man-made lake with more than 800 miles of shoreline, it is known for world-class fishing, water sports, boating, and swimming all with a fun family atmosphere. Set sail for adventure on the open waters of Table Rock Lake with live music, dancing, comedy, magic, a meal and more on the Showboat Dinner Theatre. Join the Showboat’s master of ceremonies as he presents the newest sensation in live stage performance.

EXPLORE BRANSON Joslyn Schott (417) 243-2109 jschott@bransoncvb.com explorebranson.com

CHRISTMAS SHINES

a little brighter here. Come to a place where the magic of Christmas past mingles with the joy of those to be. Where the spirt of the season shines a little brighter. And where good tidings are always wrapped in great memories.

ExploreBranson.com

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Across Wisconsin’s five distinct regions, groups will find everything from coastal beauty and cultural hubs to riverfront adventures, farm experiences, and classic Northwoods escapes. Northwoods & Lake Superior The Lake Superior and Northwoods region delivers serene lakes, towering pines, and nostalgic Wisconsin charm perfect for groups seeking relaxation and natural beauty. Narrated cruises, wildlife encounters, and classic supper clubs create authentic shared experiences year-round.

Northwoods & Lake Superior

Wisconsin Heartland

Wiscosin Hearland Mississippi River Valley & Beyond

Eastern Shores

Mississippi River Valley & Beyond

The Mississippi River region features dramatic bluffs, historic river towns, and unforgettable views along the Great River Road. Groups can enjoy riverboat cruises, heritage museums, and bluff-top overlooks that deliver incredible photo opportunities.

South Central Crossroads

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South Central Crossroads

Wisconsin’s Heartland offers agricultural experiences, cranberry marsh tours, and small-town charm, making it ideal for interactive and educational group itineraries. This central region provides welcoming communities, farm-totable dining, and classic Wisconsin attractions.

Eastern Shores The Eastern Shores region offers groups stunning Lake Michigan vistas, lighthouse tours, and vibrant urban and rural maritime communities perfect for scenic, coastal itineraries. Walkable downtowns, museums, and group-friendly dining make this shoreline an easy and memorable addition to any tour.

SHOWCASE

Exhibits, Events & Group Experiences Celebrate America’s story with unforgettable Philadelphia experiences.

hiladelphia is poised to be the must-visit destination of 2026. As the birthplace of America, the city offers an unmatched setting to celebrate the nation’s 250th anniversary, and its attractions are rising to the occasion with exciting renovations, refreshed galleries, and inspiring new exhibits. Throughout the year, groups will find special events, commemorations, and unforgettable experiences, along with the added thrill of Philadelphia hosting six FIFA World Cup matches, the MLB AllStar Game, and the 50th anniversary of the movie Rocky. There has never been a better time to experience everything the city has to offer.

MUSEUM OF THE AMERICAN REVOLUTION In the heart of Philadelphia’s Historic District, the Museum of the American Revolution has earned national acclaim for its dynamic, multimedia approach to telling America’s origin story. The museum has added a powerful new chapter with The Declaration’s Journey, a special exhibit that explores one of the most iconic documents in world history, The Declaration of Independence. The exhibition explores the 250-year global impact of the Declaration of Independence — how it inspired independence movements, human-rights declarations, and political change around the world, from 1776 to today. Featuring rare artifacts, immersive media, and engaging interpreters, the exhibit connects 1776 ideals to the people, conflicts, and movements they inspired across continents. The exhibit is open now through January 2027

NATIONAL CONSTITUTION CENTER Just steps from Independence Hall, the National Constitution Center is an interactive museum dedicated to the past, present,

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Photos: National Constitution Center (above), Museum of the American Revolution (left) and The Franklin Institute (below).

and future of the U.S. Constitution. In 2026, the center will debut two major new galleries: America’s Founding Gallery — opening February 2026 — and Separation of Powers Gallery — opening May 2026 — each designed to deepen visitors’ understanding of the country’s most enduring principles as it traces the nation’s journey to independence.

THE FRANKLIN INSTITUTE Universal Theme Parks: The Exhibition, the allnew and first-of-its-kind exhibit, takes guests inside imaginative, innovative world of themed entertainment with fan-favorite attractions including Illumination’s Minions, Jurassic World, Jaws, Universal Monsters and more. Groups will experience the thrilling world of theme parks and connect science and technology to some of the most epic experiences in themed entertainment. The exhibition will be open on February 14, 2026 - September 7, 2026.

PHILADELPHIA CVB Annie Jirapatnakul, Global Tourism Sales and Services Manager Annie@discoverPHL.com 215-636-3405 www.discoverPHL.com

DISCOVERPHL.COM

BE PART OF AMERICA’S NEXT BIG FIRST –

! h t 0 5 The 2

In 2026, Philadelphia will take center stage for the 250th anniversary of the United States.

Explore iconic sites like Independence Hall and the Liberty Bell, stroll Elfreth’s Alley — the oldest residential street in the country — and visit America’s first zoo. From historic landmarks to unforgettable cultural moments, Philadelphia is where past and future meet.

MEET PHILADELPHIA AT ABA MARKETPLACE IN 2026!

SHOWCASE

Peace and Presence of Little Portion Hermitage Discover a quiet retreat filled with prayer, beauty, and warm hospitality

ittle Portion Hermitage and Monastery in Berryville, Arkansas is a contemplative jewel of the Church in America. The award-winning, monastic chapel is adorned with original Ukrainian Icons. On the grounds are cloistered walkways, peace-filled prayer gardens, and a welcoming monastic community who will provide guided tours and meals.

CHARITY CHAPEL AND BELL TOWER Designed by award-winning architect Albert Skiles, Charity Chapel and Bell Tower were inspired by 18th Century Franciscan Missions of San Antonio while retaining its own distinctive sense of place here in the Ozarks. Upon entering, one is greeted with a series of spaces with an ascending order of proportion. The intimate, compressed space of the vestibule offers a comforting respite from the outside world and provides a glimpse of the expansive volume of the nave. The tall, narrow nave is characterized by a timeless quality of diffuse natural light. A glow from the high clerestory (celestial) windows saturate the space with a spiritual ambiance that changes with every hour, day and season. The icons of Charity Chapel represent the integrated charism of the Brothers and Sisters of Charity. The presence of the saints in the church were given by traditional Byzantine iconography many centuries ago. This tradition has survived until this day. They often say, “the icon’s been written” just as a text. Therefore, icons are to be read. The icons were hand “written” by Ukrainian artist Oleh Skoropadsky and are one of the high points of visitors.

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Photos: Portiuncula - Stone Chapel (above), Charity Chapel (left) and Prayer Gardens (below).

PRAYER GARDENS Visitors are invited to spend time strolling through the beautiful prayer gardens filled with winding paths, cloistered walkways, arbors, statues, fountains and places to simply sit and be refreshed among the peace of God found on its holy grounds.

PORTIUNCULA CHAPEL Visitors love to make a stop in the Portiuncula (Little Portion) stone chapel. The building inspired by the chapel Saint Francis of Assisi restored, is a cornerstone of Franciscan spirituality and a place of profound grace to our community and all who visit.

LITTLE PORTION HERMITAGE AND MONASTERY Little Portion Hermitage 877-504-9865 www.littleportion.org

SHOWCASE

Where History Meets Adventure From Revolutionary battlegrounds to modern-day thrills, discover it all just outside Philadelphia

world of adventures rich in American history awaits you in Valley Forge, PA. Located 18 miles from downtown Philadelphia, this region is home to not only must-see historical sites but also tons of family attractions, a vibrant arts scene, shopping malls, golf, outdoor activities and so much more.

VALLEY FORGE NATIONAL HISTORICAL PARK A trip to Valley Forge National Historical Park  and its 3,500 acres offers a unique opportunity to travel over 200 years into the past. Valley Forge is the place where George Washington and the Continental Army took refuge during the winter of 1777-1778. Today, the park protects 3,500 acres of meadows, woodlands, historic landscapes, and monuments commemorating the resolve of the Revolutionary War generation and honoring the power of people to pull together, overcome adversity, and find renewal through transformation. Other historical landmarks include the majestic National Memorial Arch and Artillery Park, which houses rows of cannons. And don’t miss the new museum exhibit at the Visitor Center. Guests can explore the sights, sounds, and stories of the Continental Army. The exhibits include hundreds of artifacts and a life-size model of George Washington.

NETFLIX HOUSE Netflix House Philadelphia opened in November 2025 in King of Prussia. Step inside your favorite shows and movies with interactive story-driven experiences, games, and themed food and drinks.

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Photos: Netflix House (above), Valley Forge National Historical Park (left) and Bryn Athyn (below).

Netflix describes the new location as a “real-world playground” for fans, with multiple story-based experiences inspired by popular titles. The two major attractions launching with the grand opening are One Piece: Quest for the Devil Fruit, a clue-driven adventure across the East Blue, and Wednesday: Eve of the Outcasts, where visitors explore a twisted festival designed by Wednesday Addams herself.

BRYN ATHYN HISTORIC DISTRICT Bryn Athyn, Pennsylvania, was founded as a religious community in the late 19th century by members of a Christian denomination known as the New Church. Just a mile from the Philadelphia border, this small borough is home to some of the area’s most remarkable architecture, buildings that reflect the religious faith and vision of the community’s earliest residents.

VALLEY FORGE TOURISM Tyler Gebhard (610) 834-7978 gebhard@valleyforge.org Valleyforge.org/tourism/

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SHOWCASE

Where the Mother Road Meets the Great River Road In southwest Illinois, the Great Rivers & Routes region blends Route 66 nostalgia with sweeping river views, roadside giants, and timeless small-town adventure

here’s only one place in America where the Mother Road of Route 66 meets the Great River Road and that’s in the Great Rivers & Routes region of southwest Illinois. It’s a land that’s full of adventure, scenic wonders and the classic Americana charm of once famous highways and byways.

ICONS OF THE LAST 100 MILES OF ROUTE 66 Visit the giants that mark The Last 100 Miles of Route 66 in Illinois including a giant Pink Elephant at the Pink Elephant Antique Mall. Greet the Granite City giants including Earl and Rusty, larger than life Muffler Men who represent the city’s industrial past. Stroll through the It’s Electric Neon Sign Park in downtown Granite City for a look at the ghost neons that once lined Route 66 lighting the way for weary travelers. Edwardsville is home to the newly renovated Route 66 West End Service Station, once a popular stop for travelers. The station now serves as a Route 66 Welcome Center and Museum.

WHERE AMERICA’S RIVERS MEET Linger along the mighty rivers – the Mississippi, Missouri and Illinois -- that come together in a great and scenic confluence along the Great River Road. Travel along the banks of the

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Photos: West End Service Station (above), It’s Electric Neon Sign Park (left) Sky Tour (below).

Mississippi River on the Meeting of the Great Rivers National Scenic Byway. Visit the historic Lewis & Clark State Historic Site and nearby Confluence Tower for a step back in history and views of the confluence of the Missouri and Mississippi rivers. Travel to historic Alton and tour the Melvin Price Locks and Dam. Visit Grafton and see the confluence of the Mississippi and Illinois rivers from bluffs soaring 300-feet high at Aerie’s Resort. Plan your next group getaway to the Great Rivers & Routes region of southwest Illinois and let the adventures begin.

GREAT RIVERS & ROUTES Lindsey Laird, Destination Sales & Events Manager llaird@riversandroutes.com 618-465-6676 riversandroutes.com

WHERE THE MOTHER ROAD

Meetsthe River Road

Celebrate 100 years of road tripping in the only place in America where the Mother Road of Route 66 meets the scenic beauty of the Great River Road. Follow the neon signs to the It’s Electric Neon Sign Park, dine at historic Route 66 roadside cafes, take a walk through the river bluffs and prairies and relax with a glass of locally crafted wine beside the Mighty Mississippi River. www.LeisureGroupTravel.com << DECEMBER 2025 033 Your one-of-a-kind adventure begins at www.RiversandRoutes.com.

ITINERARY

Macon is at the center of Georgia, a beautiful place with plenty to see and do. With captivating historic locations and delicious restaurants to choose from, it can be overwhelming to plan out a visit. Consider following this itinerary to focus on relaxing and enjoying your stay.

VISIT MACON Naomi Peterson 478-743-1074 x119 npeterson@visitmacon.org visitmacon.org

MACON, GA

Journey Through Georgia DAY 1

Welcome to your first full day of your spring trip to the Cherry Blossom Festival. Have breakfast at your hotel or stop by Z Beans Coffee, where fresh-roasted Ecuadorian coffee pairs perfectly with their breakfast sandwiches, burritos, pastries, and quick grab-and-go options to start your day. After breakfast, stop by the Downtown Macon Visitor’s Center to learn about the city’s history through colorful exhibits, timelines, and an introductory film. Since the cherry blossoms bloom all around downtown—not just at the festival—keep the spring fun going with a Rock Candy Tours step-on guide for a historic Macon and cherry blossom riding tour. For lunch, enjoy a taste of Lower Alabama in Georgia at Kudzu Seafood Company. After a short rest, continue your afternoon with a guided tour of the Italian Renaissance Revival mansion Hay House – “The Palace of the South.” Learn more about Macon’s music history at Capricorn Sound Studios & Museum with exhibits highlighting the legacy of Capricorn Records. End your day with a group meal at The Rookery, a downtown classic known for its award-winning burgers, milkshakes, welcoming atmosphere, and music history.

DAY 2 After breakfast at your hotel, begin your second day with a visit to The Cannonball House, a Greek Revival home and the only structure to sustain damage in Macon during the Civil War. It now features period furnishings and a museum.

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If you enjoyed Capricorn, continue exploring Macon’s music legacy at The Allman Brothers Band Museum at The Big House. From memorabilia to preserved rooms, this stop offers an inside look at where the band lived and created some of their earliest music. For lunch, consider catering FOJ and enjoy fresh, locally sourced dishes from North Macon’s vibrant culinary scene. Wrap up your second day with a Private Experience at the Piedmont Grand Opera House, including a behind-the-scenes tour, a catered dinner served on stage, and a live seasonal performance— perfect for a Cherry Blossom Festival evening.

DAY 3 For your final day in Macon, continue enjoying the blooms with a focus on culture, legacy, and local flavor. If there’s a restaurant you’ve been curious about, take the opportunity to try it before visiting the Tubman Museum — the largest African American cultural museum of its kind in the southeast! Take a walk along Cherry Street to explore the dining options in the heart of downtown. If you’re looking for a recommendation, Piedmont Brewery & Kitchen is always a great choice. Keep the cultural experiences going with a stop at the Otis Redding Mini Museum, where exhibits, artifacts, and memorabilia share the story of the King of Soul. Finish your visit with authentic Cajun-Creole fare at Parish on Cherry. Afterwards, stroll through downtown and enjoy shopping in local boutiques before heading home.

SHOWCASE

Myrtle Beach’s Hidden Gems From sweeping sculpture gardens to eco-tours and art trails, discover a richer coastal experience.

hen thinking of Myrtle Beach, you probably imagine bustling boardwalks, white sandy beaches, golf, and a rich, exciting nightlife. While these are all true, The Grand Strand offers so muchmore with breath taking nature, beautiful wildlife, and a vibrant art scene.

BROOKGREEN GARDENS Opening in 1932, Brookgreen Gardens has stood the test of time and continues to entertain tourists and locals alike, bringing in over a quarter of a million visitors a year. This extravagant nature experience was voted one of the Top 10 gardens to visit in the U.S. by TripAdvisor. While exploring you can choose from a wide variety of activities and locations. The garden hosts daily tours with the option to walk, ride in a Trekker, or cruise on a boat. Guests can marvel at the over 2,000 sculptures created by 430 artists whilewalking the grounds and botanical gardens.

MURRELLS INLET ECO-TOUR It’s impossible to fully explore Myrtle Beach without taking to the water, and the Murrells Inlet Eco-Tour provides the best cruise tour experience. After boarding the Explorer, guests will be taken on an adventure through Murrells Inlet. The expedition features narration from a naturalist specialist who will explain the local animals and environment while you observe. While on the venture, guests can participate in a variety of activities including holding and examining local crab species, observed a dredge located at the bottom of the creek, and explore the beach during the walkabout, in which you can collect shells and take in the gorgeous environment.

Photos: Barefoot Queen (above), tour in Brookgreen Gardens (left) and Wahoo’s Fish House (below)

MYRTLE BEACH ARTS & GALLERY TRAIL The Grand Strand stretches over 60 miles on South Carolina’s coastline, with hundreds of art galleries, sculptures, and museums to visit along the way. However, this isn’t as overwhelming as it may seem at first. The city offers a free Trail Pass to help guide you along, making sure you reach every major attraction and exhibit. They also offer prizes and rewards for following the GPS and visiting locations. Tours offer one of four trails to explore at a time, that span across 14 different communities. Regardless of which trail you choose to travel first; you’ll be guaranteed to see breath taking artwork and the creativity of local artists. Myrtle Beach offers a vibrant art scene unlike anything else in the country.

VISIT MYRTLE BEACH Zavier Jones 843-916-7234 zavier.jones@VisitMyrtleBeach.com VisitMyrtleBeach.com/Groups www.LeisureGroupTravel.com

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Discover A place where soul looms large.

Bring your group to a destination that hits every note—Macon, Georgia, where history, music, and hospitality play in perfect harmony. From soulful landmarks to one-of-a-kind museums and bold local flavors, Macon offers authentic experiences your travelers will love. With modern attractions, group-friendly venues, and a rhythm all its own, Macon makes every stop feel larger than life.

Planning a group getaway? Start your journey today at VISITMACON.ORG/GROUPS

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