08 Editorial The Austrian Poolbar Festival is an alternative and pop culture festival that runs for more than six weeks every summer attracting 25.000 guests from all over Europe. Each summer the festival is continually evolving due to its unique programme and picturesque location at Feldkirch’s Altes Hallenbad (former indoor swimming pool) and Reichenfeld (Open Air Area) which is situated at the geographical border area of Austria, Germany, Liechtenstein and Switzerland. Unique: up to 50 design students are creating concepts in the fields of architecture, product design, upcycling design, graphic design, digital projects, literature, public art and street art in the Poolbar Generator in Hohenems in the easter week and Vienna some days later – most ofthe concepts & designs to be implemented at the festival in summer. Thus Poolbar Festival reinvents itself every year. The festival is a hotspot for cultural