Beyond the Bend Master Plan

Page 48

Branding While the built environment is ultimately important to establishing a unique sense of place, the concept of branding can assist with increasing the exposure and identity. They City’s of Temples future plans for the Bend of the River are very much the inspiration for organizing and coordinating the adjacent Beyond the Bend neighborhood development.

The Leon River

The Neighborhood’s name and identify can often com from the environmental context of the site. This approach was used use in the development of the logo where “Beyond”, builds off the Bend of the River. The backgound blue field with the arrow signifies the Leon River as a unification element between two areas. The green “The Bend” represents the conservation values of the projects development group.

Bend of the River 44

City of Temple

Conservation

PROGRESS SET


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Beyond the Bend Master Plan by City of Temple - Issuu