Branding

While the built environment is ultimately important to establishing a unique sense of place, the concept of branding can assist with increasing the exposure and identity. They City’s of Temples future plans for the Bend of the River are very much the inspiration for organizing and coordinating the adjacent Beyond the Bend neighborhood development.

The Neighborhood’s name and identify can often com from the environmental context of the site. This approach was used use in the development of the logo where “Beyond”, builds off the Bend of the River. The backgound blue field with the arrow signifies the Leon River as a unification element between two areas. The green “The Bend” represents the conservation values of the projects development group.

The Leon River