AHMED SALEH The Tech PR Maven BY_NICOLE MYERS PHOTOGRAPHY_ MAHDI YAHYA
With innovation being the catalyst to growth, the tech world isn’t just about entrepreneurs and developers. It’s an industry where great public relations is a necessity for success. Ahmed Saleh, a PR professional, has proven this by giving tech organizations and startups a creative and customized strategy to connect, engage and secure top-tier media placement and become household names. Ahmed has quickly become a sought-out PR person in the Canadian tech industry. “PR is the unseen hand behind the most successful brands in the world,” says Ahmed Saleh, as he discusses his current role at the number one
"My job in PR is to highlight how technology, often accused of making society seem so impersonal, can also be used to make the world a little more humane."
university-based tech accelerator, DMZ at Ryerson University, in Toronto (otherwise known as ‘Silicon Valley North’). His favourite thing about PR? “Sharing stories about how tech intersects with everyday people - whether it’s the way a startup is helping individuals with mental health concerns to how entrepreneurs are volunteering their time to provide free digital literacy courses to Syrian refugees in Canada,” says Ahmed Saleh. PIE DIGEST 51