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Science of Cannabis ERA-DEFINING

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GREG SMITH Happiness is enjoying where you are and who you are with


PIE DIGEST 17


Dear Readers, Welcome to our happiness issue. Take a minute to think about what makes you tick, what makes you happy... This letter is being penned from my dock, where I truly love to live, taking in the relaxed luxury of home. These pages ref lect many joys in life. From celebrating fashion philanthropy, to taking pleasure in reading about new worlds written by a great novelist, to enjoying learning about the science of cannabis. In these pages we explore inspiring stories about unique people. It’s an important cover as we tribute the legacy and contributions of legendary author Toni Morrison. Throughout her career, Morrison effortlessly graceful, insightful, eloquent- has offered the world stories so deeply intertwined with pointed truths and deep meaning. She’s a Rebel, a Nobel Prize winner. A woman who speaks her truths. She is loved. Leaders lead and for Lebron James, Drake and Maverick Carter introducing UNINTERRUPTED's

No matter where I roam, I like to make it feel

unique ability to connect culture, sports

like home. In this issue, I share some of my

and media to Canadian fans and audiences

personal-favorite destinations, unpacking ideal

is just another example of excellence.

accommodations in Costa Rica, London, Mexico,

UNINTERRUPTED is changing the way athletes

France, and Newfoundland.

engage with the public and empowering them

As I consider all the tales of resolve, ambition and

to be known and valued for more than the

resourcefulness that are behind the curation of

sport they play.

these pages, this letter means it's time to start a new

We introduce you to people in our community

chapter. New story ideas, new thoughts, and more

who are passionate about the work they do to

memories to be created.

enhance your lifestyle, and the locations that are setting the benchmark in hospitality and design.

There’s always a story to tell.

We also take you to Elysium, introducing you to immersive fashion theatre in the place of

With love,

perfect happiness: where nature, fashion,

Sandra Roberts

theatre, art, food and an outstanding rural setting merged in synchronicity.

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PIEMEDIAGROUP.COM

CONTENTS

20 PIE DIGEST

22

Medi Pharm Labs

64

Fashion Boss

30

UNINTERRUPTED

70

Elysium

32

CNIB

84

Tulum

38

Mark Krytiuk

88

Costa Rica

42 Toni Morrison

94

France

45 Pavarotti

96

Canada

46

Tommy Hilfiger

100

England

52

The Connector

102

The Curious Voyage

56

132

Barrie Trim & Mouldings

Fashion Philanthropy

136

Big Glass Openings


T H E N O R T H R E S TPIE A UDIGEST RANT.C 21O M


MEDI


IPHARM LABS A TRUSTED GLOBAL LEADER IN PURIFIED CANNABIS CONCENTRATES

PHOTOGRAPHY_JAN STROUHAL


LEADERS IN THE CANNABIS CONCENTRATES INDUSTRY NATIONAL AND GLOBAL IMPACT

and access to extraction, especially for cultivators

In October 2018, MediPharm Labs became the first

who do not have in-house capability. The company

publicly traded company to be headquartered in

purchases a significant amount of Canadian-grown

Barrie, Ontario and currently employs more than

cannabis for their white and private label platforms

170 scientists, researchers, engineers, technicians and

where they make extract from dried cannabis then

professionals who produce pure, safe and precisely-

formulate, process, package and distribute advanced

dosed cannabis products for patients and consumers.

derivative products such as bottled cannabis oil. When

With more than $20 million having been spent on the

Health Canada allows a broader range of cannabis,

build-out of wholly owned facilities and laboratories

products, including edibles, beverages, vapeables,

- for the most part utilizing local suppliers and

topicals and concentrates, MediPharm Labs is ready to

contractors – the company has made a sizable impact

supply the active cannabis ingredients needed for these

on the local economy.

new concentrate-based product types as well as be a

MediPharm Labs was an early entrant, applying for

significant producer of vape cartridges.

their cannabis processing licence under the Access to

While the Canadian cannabis industry was dominated

Cannabis for Medical Patients Regulations (ACMPR),

by vertically integrated cultivators, Pat McCutcheon

in 2016 and receiving Licence #95 on March 29, 2018.

and Keith Strachan identified the segment opportunity

The company has become a permanent fixture in the

for high margin and high growth, and created a very

cannabis value chain, providing much-needed expertise

special niche.

KEITH STRACHAN DIRECTOR AND PRESIDENT

Utilizing his consultancy expertise in pitching public sector contracts and supply chain management, Keith Strachan co-founded MediPharm Labs in 2015. Seeking compliance with government licensing, and planning locally, they were the first to secure a Health Canada License for cannabis oil production, without first being a cultivator. A seasoned entrepreneur, Keith has applied his leadership skills to building out MediPharm Labs leading-edge facilities, launching operations and growing its workforce. As a strategist, he is the driving force behind business development with the company’s supply, contract, processing, partners, and producers.


PAT MCCUTCHEON CHAIRMAN AND CHIEF EXECUTIVE OFFICER Before founding MediPharm Labs, Pat enjoyed a 15-year career in the pharmaceutical industry in top sales roles, successfully launching a wide range of medical products. He most recently worked at Janssen Pharmaceuticals, (Johnson & Johnson), where he led the Hospital Division for Renal and Mental Health products. Pat brings this pharmaceutical perspective to MediPharm Labs, investing time and energy from the outset in pharma standards such as ISO-built clean rooms, critical environments and building and operating the facility according to European Good Manufacturing Practices. Pat’s foresight in creating a business that focuses on advanced cannabis concentrates bodes well for medical research, investors and consumers alike.

They set a precedent with Health Canada’s application

Canada is on the forefront of the global cannabis

process, being the first to ever apply for a cannabis oil

industry having legalized both medical and recreational

production license without first being a cultivator;

use, but MediPharm Labs also has its sights on other

Health Canada twice returned their application because

jurisdictions worldwide that have approved medical

the “cultivation box wasn’t ticked." They persevered

cannabis use. MediPharm Labs is actively seeking import/

and secured support for their licence application

export opportunities while also building their Australian

from the City of Barrie as well.

subsidiary. To keep pace with change in the industry,

The onslaught of companies applying for cannabis

MediPharm Labs has created a culture of innovation. Pat

licences, and going public, leading up to the Legalization

and Keith have invested in a superb team of professionals,

Day in Canada, (October 17, 2018), made getting

many from the bio-pharmaceutical industry. They have

facetime with various regulatory bodies challenging,

also aligned with outside consultants and suppliers to

but this did not deter Pat or Keith. While waiting for the

optimize operations, equipment and methodologies.

final stages of licensing, they were able to staff the

Most recently, the company established a Science

facility, develop internal protocols, modify equipment,

Advisory Committee with internationally esteemed

form partnerships, amass dried cannabis inventory,

scientists, researchers and medical professionals, who

and produce extracted resin, in order to be ready when

will advise and assist in harnessing the potential of

their sales license was received. They strived to maintain

cannabis through innovation, best practices, thought

their independence, accepting no equity ownership

leadership and strategic alliances. MediPharm Labs will

from other licensed producers, assuring their ability

do their hometown proud as a leader in this exciting new

to work with everyone in the industry as a trusted,

industry. They bear the hallmarks of success: advantage

autonomous supplier.

in expertise, beyond the competition, producing quality extracts at scale.


FOUNDING SHAREHOLDERS

Ahmed Shehata, General Counsel and Head of Corporate Development

Kirk Binns, Executive Vice President, Global Accounts


Pat McCutcheon, Chairman and CEO

Keith Strachan, President and Director

Martha Smart, Strategic Consultant

“Do what you do best and outsource the rest.� - Peter Drucker


COMPANY CULTURE: GOOD CORPORATE CITIZENS Internationally – A member of the Global Cannabis Partnership, a select group in the industry who agree to produce cannabis responsibly and to encourage responsible consumption. Sponsorship of the World Cannabis Congress – a conference that includes researchers, government and private sector partners. Nationally – Partners with Canada’s first post-graduate program in Applied Cannabis Science at Loyalist College – donated $20,000 of product used in applied studies to formulate tinctures and transdermal patches. Regionally – – They committed $30,000 to the financial support of the “MediPharm Innovation Space” at the SandBox Centre, (a think tank in the Greater Simcoe Region for entrepreneurs/established businesses to participate in knowledge sharing). As speakers, volunteers and members, MediPharm's management has taken leadership roles in community groups such as Barrie Chamber of Commerce, Rotary Club of Barrie, Xcelerate Summit, The United Way and Georgian College.

MediPharm Innovation Space, Sandbox

International Clinical Trial with Renowned Researcher:

MediPharm Labs would provide CBD gelcaps for more

In May 2019, it was announced that New York City’s

than 500 patients involved in the study with test sites in

Icahn School of Medicine at Mount Sinai Hospital

Canada, the USA, Jamaica, Australia and Europe.

and renowned global researcher Dr. Yasmin Hurd, had

This commitment to medical cannabis research

selected MediPharm Labs to partner on a major Clinical

dovetailed with MediPharm Labs long term vision

Research Study and “CBD International Consortium” to

of being an active pharmaceutical ingredient provider

develop treatment of Opioid Addiction.

to makers of cannabis medicines.


CREATING VALUE FOR STAKEHOLDERS Assessed by a judging committee, MediPharm Labs

From the outset, Pat and Keith have been steadfast

was voted 2018 Start-Up of the Year at the

in their commitment to forming an organization

Canadian Cannabis Awards by Lift & Co,

known for its integrity by making workplace safety

with a glowing criterion:

their priority, respecting and being compliant with all

“This company exemplifies the qualities that define

regulations, and leading in good business practices

promising start-ups: plucky, innovative and creative.

in every aspect of their operations. Their pledge

Its top-notch team identifies and solves industry

to employees was to create a positive workplace,

problems and contributes beneficially to the cannabis

connected through open communication and shared

sector at-large.�

goals, where staff members are provided with the resources to succeed, and their efforts are respected and rewarded. In January 2019, MediPharm Labs introduced a Stock Option Grant Program, rewarding every employee with Company stock options. This provides each owner-employee the opportunity to contribute to and participate in the success of the enterprise.

Never compromising their vision and determination, Pat and Keith wanted to create a workplace on the forefront of the industry that breeds innovation through the imagination and collaboration of their team and partners.

"MediPharm Labs was selected as our preferred provider to participate in this critical study largely based on its team's deep experience in pharma and clinical research, and ability to execute and provide safe, effective and precisely doseable, high quality products." - Dr. Yasmin Hurd, Mount Sinai Hospital


“When we started UNINTERRUPTED, it was to give athletes a platform where we could share our stories and connect with our fans in a way we never had before. And to show what we are passionate about beyond the sports we play. It’s exciting to see that idea now leading a whole new era of athletes around the world feeling empowered to do more and be more." - LEBRON JAMES

UNINTERRUPTED is an athlete empowerment brand founded by LeBron James and Maverick Carter. Partnering with the multi award winning artist and entrepreneur Drake, the company is built upon the radical idea that all athletes should have a platform to express themselves without intermediaries. From this premise, a mission was born: to empower athletes from all walks of life to communicate in an unimpeded way and to be More Than an Athlete. UNINTERRUPTED is upending the world of sports media by working with athletes to tell unique, human stories from their point of view. Through content, merchandise, events, partnerships and educational opportunities, UNINTERRUPTED is changing the way athletes engage with the public and empowering them to be known and valued for more than the sport they play. UNINTERRUPTED.COM

“I’m honoured to partner with LeBron to bring UNINTERRUPTED to Canada, a country that continuously supports innovation and creativity.” - DRAKE


PHOTOGRAPHY_HBO


CNIB THE LAKE JOE VISION OF

Yesterday, Today and Tomorrow BY_ JORDAN LAZARUK


In 1960, a team of innovative philanthropists had a vision. Looking out at a decommissioned 19thcentury steamship dock on the pristine shores of Lake Joseph they saw the glimmer of opportunity. The brush and the trees brimmed with potential; they had arrived at the perfect foundation to build a perennial sanctuary for Canadians who are blind or partially sighted. CNIB (Canadian National Institute for the Blind) ran an overnight program in Ancaster from 1956 to 1959, leasing a church camp for three weeks each summer. The sessions were an outstanding success, affording campers with sight loss the chance to engage in coveted summertime activities - campfires, card games, music, crafts, even earning their Red Cross swimming certificate - in a safe and inclusive environment.

The property is outfitted with marked railings and audio devices to guide campers; basketballs rattle to indicate their location; tandem bikes whiz by; around every corner innovation and creativity is making the impossible possible and changing perceptions about what it is to be blind. Children can go kayaking, tubing, and fishing, then sit by the fire, roast marshmallows, and sing and laugh together. Alain Saumur (Senior Director, Philanthropy, CNIB) beams detailing the far-reaching impact of the camp: “I met a young man from the Yukon…he was a camper at CNIB Lake Joe and learned how to sail. Two years ago he became a camp counsellor. Last year he represented Canada in a sailing competition - and won! Next year he’s planning to go to college.

"EARTH AND SKY, WOODS AND FIELDS, LAKES AND RIVERS, THE MOUNTAIN AND THE SEA, ARE EXCELLENT SCHOOLMASTERS, AND TEACH SOME OF US MORE THAN WE CAN EVER LEARN FROM BOOKS." -JOHN LUBBOCK

The program continued to grow and called for a permanent home, so the following year CNIB partnered with the Canadian Council of the Blind and the Lions Clubs of Ontario to purchase 12.5 acres of charming waterfront property on the northwest corner of Lake Joseph. The parcel - once a Canadian National Railway station serving Lakes Joseph, Rosseau and Muskoka - was restored beautifully, and hosted its first cycle of campers in 1961. In the decades since it has evolved and expanded to facilitate the dynamic needs of children, youth, and the young-at-heart by curating a unique blend of recreation and skills development programs to build confidence, cultivate new relationships, and discover independence. Today CNIB Lake Joe provides a distinctly Canadian experience to more than 1,000 participants each summer. Children problem solve and learn responsibility in a comfortable and mutually respectful community that understands the nuances and challenges of living with sight loss. A camper describes their experience as the first time they finally felt inconspicuous. “I felt like I belonged, and I wasn’t embarrassed about my white cane.”

It demonstrates the evolution of what this camp can do for one person. It shows them that anything is possible.” CNIB Lake Joe also hosts an annual retreat for veterans from Sunnybrook Hospital in Toronto and Parkwood Hospital in London. It is a testament to the legacy of CNIB, whose founders established the organization in 1918 to support troops returning blind from the First World War. The organization has pioneered countless initiatives and continues to lobby passionately for the rights of Canadians who are blind or partially sighted. Each year the Lake Joe Vision Team organizes a themed event to raise funds for the continued operation and development of the facility. Saumur explains, “We can't do this alone. We need people not only to fund the project, but also to support us and help us with connections. We want people driving to their cottages to look up CNIB Lake Joe and say `I’m part of something that changes the lives of people with sight loss. I support it, I contribute to it, and I am proud to be a part of it.” To support CNIB Lake Joe visit CNIBLakeJoe.ca/Donate


34 PIE DIGEST


Eryn Atton H O M E O PAT H

"Helping people heal physically, mentally and emotionally through the use of Homeopathy" B A R R I E H O M E O PAT H Y.C A

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MARK KRYTIUK

An Old Hand in a New Business

PHOTOGRAPHY _ SCOTT COOPER

The rush to invest in the cannabis industry in

Mark was also one of the co-founders of MPX

recent years was a no-brainer for many business

Bioceuticals which in 2019 sold its U.S. assets in a

entrepreneurs and Mark Krytiuk, President of Nabis

historical merger with iAnthus for $835M CAD.

Holdings Inc. was no exception. As regulations

He and another co-founder, business partner Shay

loosened, people jumped in looking for large

Shnet, decided to leave MPX and begin

profits and a huge ROI. But Krytiuk was already

a new venture in the rapidly-growing U.S.

strategically pioneering his way through with some

cannabis market.

major experience under his belt. He had more

“The word Nabis means ''repeat performance” or

than a dozen years in this complex sector, learning

“encore,” and because of our success within MPX

from field to table, so to speak, and working his

we were ready to do it again in a second go around.

way up as one of the prominent early players in the

We took to the U.S. market because we believe for

cannabis industry. He was involved in the design

us it is the best space globally for growth in the

and construction of a variety of cannabis facilities,

cannabis market.”

and worked with federal regulators and licensing

The vision for Nabis Holdings Inc. is to be a leading

bodies.

investor in the cannabis sector with a portfolio of

It took a major car accident for Mark to find his

vertically integrated operations across the United

path in business. Left with 2 broken legs, and a 14

States. That translates to Nabis Holdings Inc leading

week stay in hospital, he wasn’t impressed with

the charge in growth from the construction of

the feelings and side effects from his prescribed

growing, manufacturing and retail facilities, to their

pain medication. That’s when he started looking for

own genetics and seeds, dried f lowers, extractions,

alternatives, and discovered medical cannabis. He

and oils on both the medical side of marijuana as

was so impressed with the results, he steered away

well as the lifestyle around the use of the plant. It

from his civil engineering background to focus on a

also means rapidly expanding across the country

career in the cannabis industry.

as state legalization changes, giving them firstmover advantage.

38 PIE DIGEST


PIE DIGEST 39


"ONE TEAM, ONE GOAL" - MARK KRYTIUK


The company hopes to establish an “Anchor

We acquired a multitude of licenses. Arizona,

Investment Portfolio” of high-quality assets

Nevada, Maryland and Massachusetts to name a

in a short period of time at the right price.

few, we also had a contract deal in California, 4

“The challenges in the U.S. cannabis industry

dispensaries in Nevada, and one of the six available

include a maze of laws and requirements.

state licenses in New Jersey.

Each state is learning the industry from a

Nabis Holdings Inc. plans to continue to expand

regulatory perspective and it is almost like

throughout the U.S. and globally. Their motto is “one

dealing with 50 different countries in one.

team, one goal.” They take an aggressive approach

There is some overall consistency with some

to reach their goals, understanding that this initiative

general bylaws country wide but every state

can’t be realized without a team of experts in

branches off with their own detailed regulations

their corner. Nabis Holdings Inc. has built a very

and due diligence,” says Krytiuk.

strong team, from operations and manufacturing, to

One emerging opportunity that they are excited to

finance. An industry which is always evolving can

see is the SAFE Banking Act. Currently, cannabis

have its own challenges especially with the different

is largely cash-based due to the lack of access

laws for each state. The “one team, one goal” motto

to banking services. With that, businesses face

pushes the company to be as productive as they

tremendous risk when it comes to the security and

are. Krytiuk says, “When we look to partner with

safety of handling and storing cash. Not to mention

consultants and other great companies it's not

the logistical and operational hurdles of paying

a take over, we want to help companies who are

employees, other businesses, and taxes. It is a

like-minded and have successfully organized

multi-billion-dollar industry and will only continue to

smart and enthusiastic people that all have similar

gain popularity with more legalizations. Regulations

ambitions in the industry.”

are important to keep the industry cohesive and

Nabis Holdings Inc. is building 8 dispensaries and

credible. The possibilities for immense growth in

a state of the art cultivation and GMP processing

this sector are endless.

site in Michigan. In 2019, Nabis Holdings Inc.

In terms of accomplishments, “I am very proud of

closed an acquisition of 49% of Israeli-based

starting MPX Bioceutical. Originally a Canadian

biotech company, Cannova Medical, and signed

Bioceutical company, we began as four guys

an agreement to acquire 100 percent ownership

around a kitchen table. We applied for a Health

of Desert’s Finest, a 6,000 square foot dispensary

Canada LP license and had funding out of the U.K.

in Desert Hot Springs, CA. The Desert’s Finest

Time was not on our side so we looked at pivoting.

acquisition is Nabis Holdings Inc. first acquisition

We knew we had a good core management team

in the state of California, and pushes Mark Krytiuk’s

and had access to capital, and key assets. We were

plan a little closer to reality.

the first company to deal off the venture exchange and go to CSC, becoming the first Canadian-owned multistate operator.


IMAGE BY MICKALENE THOMAS | PHOTOGRAPHY TIMOTHY GREENFIELD-SANDERS


TONI MORRISON: THE PIECES I AM Legendary author is open, intimate, thought provoking and emotional. The result is powerful and historic. BY_ DAVE GORDON

"One of the characters says at the end of Song of Solomon: 'and she was loved, and she was loved.' That is the anthem for any life. You can come to the planet and do whatever you do, accomplish whatever you accomplish, awards, no awards, degrees, no degrees, successes, no successes. "I think she captured the essence of what it means to be human, to be alive, and to have done well here on Earth. And we can say the same thing for her, 'and she is loved.'" - Oprah Winfrey

Toni Morrison, born in 1931, grew up in the steel

Her exposure to overt racism came just after

town of Lorain, Ohio, where she took pen to paper

her enrolment in 1949 at Howard University, in

early on in response to no one taking a “little black

Washington, D.C., when she first saw segregated

girl” seriously. It was a humble start to becoming

restaurants and buses. Many of the themes

one of the greatest literary figures in the past five

of her novels would centre on the disease of

decades. From book tours with Muhammad Ali,

discrimination, as she boldly designed layered,

to the front lines with Angela Davis to her own

and nuanced, characters in Black American life,

riverfront writing room, Toni Morrison leads an

few had written about until then.

assembly of her peers, critics and colleagues

Her career in literature started in 1965, while

on an exploration of race, America, history and

as an editor for Random House; and five years

the human condition as seen through the prism

later, she published her first novel, “The Bluest

of

Eyes.” She helped edit the groundbreaking book

her own literature.

Contemporary African Literature (1972), as well as

In the span of fifty years she has had ten best-

The Black Book (1974), an anthology of documents

selling and acclaimed works of fiction, some

and illustrations that chronicled Black American life

so controversial at the time they were banned

in America, from slavery to modernity.

from school reading lists, libraries, and even

Other critically acclaimed works include “Sula”

penitentiaries. Some of the highest accolades have

(1973) and “Song of Solomon,” (1977) solidifying her

been given to her – including the Pulitzer Prize

role as an iconic African-American literary figure.

(for Beloved, in 1988), the Nobel Prize for Literature

Her life as a writer, and the powerful themes of

(1993), and the Presidential Medal of Freedom from

Black America she has confronted throughout

President Barack Obama (2012).

her literary career, were explored in a 2019 documentary film, Toni Morrison: The Pieces I Am.


TIMOTHY GREEENFIELD-SANDERS AND TONI MORRISON

Timothy Greenfield-Sanders – a lifelong friend of

There is not a sentence not filled with meaning,

Morrison’s – produced and directed the film, that

knowledge and information.”

included interviews with Morrison, peers, critics

Winfrey noted at the end of the documentary:

and colleagues, such as Hilton Als, Angela Davis,

The New York Times Book Review in 2006 named

Fran Lebowitz, Walter Mosley, Sonia Sanchez and

Beloved the best work of American fiction in the

Oprah Winfrey discuss an array of topics as race,

past quarter-century.

history, America and the human condition.

“Sometimes you’re nudged; and sometimes

Oprah Winfrey, turned to Morrison’s bestselling

you’re just searching,” noted Morrison in the film,

novel “Beloved” into a feature film, about an

regarding the exploration of characters.

African-American woman, Margaret Garner,

Morrison and Greenfield-Sanders first met in 1981,

who had escaped slavery, and was pursued

for a photo shoot for Soho News, off the heels

by slave-hunters.

of her fourth novel, “Tar Baby.” A friendship had

“This is safe, I’m reading about people I know; and

been struck, and that relationship continued

then, bam, Toni Morrison,” said Winfrey, of how the

since then, as he took more portraits of her for

iconic author affects the reader.

various publications.

“Toni Morrison’s work is for all of us… a friend to

“Hers was a monumental life that had impacted

our minds. It comforts you and consoles you, and

the world’s culture,” he said of Morrison.

shows you that pain is OK, and shows that it is OK to love…

44 PIE DIGEST


PAVAROTTI Ron Howard takes an in-depth, no holds barred look at the life, career and lasting legacy of the musical icon PHOTOGRAPHY_ SACHA GUSOV. COURTESY OF MONGREL MEDIA

“The more I learned, the more I came to see Pavarotti as someone who is a testament to the power of living your life with passion and unabashed commitment to what you love” - Ron Howard

He had one of the most epic voices and expressive

human being formed from contrast, mixing child-

hearts in human history, but in Ron Howard’s

like lightness with a deep soul, a strong loyalty to

documentary, the remarkable Luciano Pavarotti

his peasant upbringing, and that enigmatic X-factor

is seen as he's never been seen before: in a

that drives some to the edges of human possibility.

ravishingly intimate close-up, that delves behind the

Howard had met Pavarotti brief ly, long ago, and was

glory of his music and the heat of his charisma, to

captivated. Intrigue soon turned to inspiration, as

uncover his private human struggles, humour and

Howard also found a story he couldn’t resist: the tale

hopes. Echoing the universal themes that have kept

of a small-town man sent on a meteoric trip to the

opera relevant in the 21st century - love, passion,

heights of fame, trying to figure out how to bring

joy, family, loss, risk, beauty - the film weaves a

all his roiling emotions, nerves, dreams and love

story of a man discovering, wrestling with, and

for others along for the ride. The precise source of

ultimately learning, to harness the monumental

his magical voice might always be a mystery, but

enormity of his gifts. The golden-hued voice of

what caught Howard's attention was how Pavarotti

Pavarotti speaks for itself. But Howard sets out to

learned to use it.

uncover the man, finding an unceasingly fascinating

PIE DIGEST 45


TOMMY HILFIGER King of Style

BY_DAVE GORDON | PHOTOGRAPHY_RICHARD PHIBBS

Tommy Hilfiger needs little introduction: the man,

He wowed his friends, soon sold clothing to them

the brand, the label, are all equated with class and

out of his trunk. Hilfiger eventually opened a

fashion-forward lifestyle.

store, People’s Place, with a $150 investment,

But before the tens of billion dollars in sales, before

and merchandise brought back from his

the celebrity endorsements, and before two

New York City jaunt.

thousand worldwide outlet stores, there was one

The streets of Elmira may have never seen bell

humble decision that started it all, fifty years ago.

bottoms before Hilfiger brought them. It was the

Reared in Elmira, in upstate New York, teenage

“foundation of my career,” that would set the stage

Tommy Hilfiger had a desire to be part of the rock

for the style icon.

and roll scene, but being tone deaf, the next best

“I heard about these guys, Calvin Klein, Ralph

thing was to look the part.

Lauren, and I said, ‘If they can do it, I can do it.’

This was the time of Woodstock, when a fashion/

My family and friends said, ‘You can’t do it. You need

music revolution was taking place, and 18 year old

design school, money, connections.’ I said, ‘No, I

Hilfiger sought to don the hippest clothing that 1969

think I can do it,’” he said.

represented. The only way to do that was to drive

A bankruptcy by age 23 didn’t stop him, as he

his Volkswagen Bug five hours to Manhattan,

considered these challenges the equivalent of

and gobble up the latest fashions from the

earning his MBA. “My dream was to really build a

garment district.

brand. I knew if I understood the business part of it, the creative was already there.


Many door knocks later, he found contract work

He collaborated with rock legends such as Rolling

with Jordache jeans, one of the more famous clothing

Stones, Lenny Kravitz, David Bowie, Alicia Keys,

brands of the 1980s. It was to design a new jean,

and Beyoncé, in what are considered to be iconic

but the brand later decided against expanding their

advertising campaigns.

product line, and Hilfiger was let go after six months.

In 1998, Hilfiger’s brother informed him about a

Hilfiger’s next venture was importing large

teenage singer with her first record deal, and not to

quantities of denim in Mexico, but on one occasion

miss an opportunity, she was given a pair of Hilfiger

the pre-paid non-returnable merchandise came back

jeans to promote in her first music video. That singer

with a fabric defect. In an attempt to problem-solve,

was Britney Spears. The single was “Baby One More

Hilfiger took them to a local Laundromat, placing

Time.” And the womens’ line of jeans f lew off the

stones in the machines in an attempt to fade them.

shelves. In recent years, P. Diddy and Snoop Dogg

The bad news? He owed the laundromat $32,000

have publicly worn Hilfiger apparel, boosting the

for ruining the machines. The good news?

image even more.

He invented stonewash jeans. In 1985, Hilfiger

What makes the brand so attractive to the trend-

launched his namesake label – quite peculiar for

setters and change-makers?

someone who had never taken a design course.

“The wow factor: I would say, it is modern. Modern,

To announce his brand, he bucked convention

not just in design – because we always try to

when he decided against the archetypal, generic

evolve the brand – more modern, but also the way

fun-on-the-beach clothing advertisement. Instead,

we do things is much more disruptive, and more

he greenlit his marketer’s genius idea to place a

modern, than our competition,” Hilfiger told PIE.

billboard in New York City, listing other famous

“If we have an idea, we don’t sit on the idea.

designers’ names with blanks for some letters –

We act – in most cases.”

hangman style – and his own name at the bottom.

And the ideas haven’t stopped – their divisions

The simple, suggestive message was that there was

are seemingly endless: clothing for men, women, a

a new player in town, who belonged in the same

jean line, kidswear, fragrances, homeware, shoes,

category as the great designers of the day.

accessories, and more. He trusts the instincts of his

The brazen gamble worked: sales went through

crew to help evolve the brand. “I think a good leader

the roof. “I thought that if I could build a better

inspires people, around him or her… If you motivate

mousetrap, so to speak, - do something different than

your team in a positive way, they will perform much

what is out there – that I could be successful.

better,” Hilfiger told PIE.

I became a student of the competition, looking at

His latest line – a first for any designer – is focused

what the competition was doing. I would think, ‘I

towards those with special needs, inspired by the

don’t want to do that. I don’t want to look like that.

struggles of his own family.

I want to do something different,” he said of

“I have children with autism. And I’ve watched them

his secret sauce.

struggle getting ready for school or work because

In the 1990s, he was one of the first designers to

they can’t button buttons or zip zippers,” he said.

leverage celebrity, with a formula for marketing

The new line of garments has velcro, magnets

he sums up as FAME – fashion, art, music

and various openings in trousers for people with

and entertainment.

leg braces. “People with disabilities want fashion,

“We didn’t really have enough money for advertising,

and fashionable clothing just like all of us, but it’s

so I thought, ‘If I can dress some cool musicians,

never been available to them. From a self-esteem

fans will come to my brand,’ Because we had these

standpoint, it’s great for young people who want to

inf luences, people started wearing them.”

look like their peers but may not be able to dress like them because of their special needs.”


Hilfiger collaborated with actress/singer Zendaya to create a line dubbed 'tommy x zendaya,' that debuted 2019 at Paris fashion week. Previously, Tommy Hilfiger collaborated with Gigi Hadid on a two-year design partnership.

It’s about understanding the customer, but also

and other cities, do not have clothing on the walls to

interacting with them on social media, that has been

choose from. Rather, they have computers to help

a key strategy for awareness. Gigi Hadid is one such

the shopper select what they want. The final product

example of social media fusions. Hadid had three

is then delivered to the customer. And that is the

million Instagram followers pre-partnership, and two

Hilfiger ethos –groundbreaking campaigns.

years later, she had 35 million.

“I’m always looking for ‘what’s next’? What is next

“We are ahead of the game digitally, and social

in fabric, marketing, style, fashion world, pop culture

media wise. I really believe that brands can tend

world? How can we stay ahead of the game from

to age out, and I don’t want my brand to age out

a digital and social media standpoint, and I really

and become stale. I want it to be youthful, modern,

believe content is important,” he insists.

fun, young, and surprising. I like to surprise

“But, it has to be different, innovative, and

people,” he told PIE.

breakthrough. I like pushing that button.”

With that eye towards innovation, Hilfiger’s Stores of

If history is any example, Hilfiger will continue to

the Future, now in London, Copenhagen, Shanghai,

be the one to watch for style trends of the future.


ed

u ne o y g in

th Every

y oider -Embr arel d app ts e d n a roduc -Br P l a n otio fers s -Prom Trans anner B t a e & s&H -Signs iform n U -Team ces Servi t n i r ifts -P ized G l a n o -Pers

222 Mapleview Dr W, Unit 19 Barrie, ON 705.503.7652 barrie@instantimprints.com 50 PIE DIGEST InstantImprints.com/barrie

te.

mo to pro


AHMED SALEH The Tech PR Maven BY_NICOLE MYERS PHOTOGRAPHY_ MAHDI YAHYA

With innovation being the catalyst to growth, the tech world isn’t just about entrepreneurs and developers. It’s an industry where great public relations is a necessity for success. Ahmed Saleh, a PR professional, has proven this by giving tech organizations and startups a creative and customized strategy to connect, engage and secure top-tier media placement and become household names. Ahmed has quickly become a sought-out PR person in the Canadian tech industry. “PR is the unseen hand behind the most successful brands in the world,” says Ahmed Saleh, as he discusses his current role at the number one

"My job in PR is to highlight how technology, often accused of making society seem so impersonal, can also be used to make the world a little more humane."

university-based tech accelerator, DMZ at Ryerson University, in Toronto (otherwise known as ‘Silicon Valley North’). His favourite thing about PR? “Sharing stories about how tech intersects with everyday people - whether it’s the way a startup is helping individuals with mental health concerns to how entrepreneurs are volunteering their time to provide free digital literacy courses to Syrian refugees in Canada,” says Ahmed Saleh. PIE DIGEST 51


“Profit and community service are not mutually exclusive.”

ALEX BROWN The connector

BY GREG SMITH PHOTOGRAPHY_ SIMONE FRANK & SCOTT COOPER Building a globally recognized and highly profitable brand that truly solves problems for the people on this planet is what Alex Brown believes all entrepreneurs that want to build big companies must strive for. As a successful eCommerce entrepreneur and one who now advises multiple companies doing over $10M/year, Alex believes that the eCommerce industry is largely broken, and is mobilizing the troops to fix it. The secret to massive success in any industry is to create truly great products, business models that make the planet a better place, and brand stories that weave those two together in ways that solve our most pressing problems. Alex Brown is arguably best known for co-founding the Dollar Bear Club – a worldwide phenomenon which went from $0 to $10M in revenue in its first year. A self-described entrepreneur, speaker, and traveler, Brown is also the founder of eCommerce Rockstars and believes the recipe for success in that industry has three ingredients: Practical Experience, Big Picture Thinking, and Community + Relationships. He believes that success is less about wealth and “everything to do with providing value and being present with those around you.”

Vintage Throne Barber Lounge | jacket Hendrix Roe Rowan James | pants Mayer Man | shoes John Fluevog

grooming shirt

52 PIE DIGEST


“My biggest gift by far

though is as a connector. I absolutely love introducing two people that really need to meet, and watch them thrive as strategic connections or as friends� jersey & shirt

Rowan James |

pants

MayerMan |

shoes

Converse PIE DIGEST 53


shirt

MayerMan |

jacket

Rowan James

“I believe that building a community and treating your business as a media channel can be helpful

for any business that wants to grow to a substantial scale. For businesses that are smaller or are entirely relationship business, the need to be a media celebrity brand can almost be a distraction. That said, building a community around a brand and treating your content like a product is one of the most potent ways to scale a business and open up tons of new revenue opportunities �

54 PIE DIGEST


“I love working with entrepreneurs because of the massive ripple/butterfly effect that it creates” shirt

MayerMan PIE DIGEST 55


Fashion & P hilanthropy THE INTERSECTION

FLUEVOG

Aligning with global causes on a local level

The brand’s edgy, high quality shoes have

From open discussions to opportunities to

created a community that wants to align

congregate, the brand has developed a

their personal style with a feeling of

following that cares just as much about social

empowerment and inspiration. Its MALALA

issues as their cool footwear.

shoe -part of the ‘Big Presence Family’ series

Notable names like Madonna, Lady Gaga, Woody

highlighting inf luential women- does exactly

Harrelson and more have been spotted with a

that with a portion of its proceeds going to

pair of John Fluevog during the most monumental

the Malala Foundation.

and humanitarian moments of their career. So it

John Fluevog's intersection of solid, yet quirky

comes as no surprise to the John Fluevog family

fashion and philanthropy goes further than a cut

that the brand holds a powerful combination of

of shoe sales being donated to various charities.

innovation, fashion and philanthropy that make an

The 40+ year old brand has found an innovative

individual feel like their voice can command as

online presence that continues to move the

much attention as a pair of Fluevog’s.

dial on social causes. Known as ‘Fluevoggers’ its digital community has provided a meeting ground for its most active customers to connect and communicate on human rights concerns.

BY_AHMED SALEH


NARCES

Aligning with global causes on a local level PHOTOGRAPHY_EDDY SOZA

NARCES, a well-recognized and respected

Aside from sponsoring noteworthy gala’s, the

Toronto-based dress designer, has taken a

brand has also donated their dresses for silent

“start in your neighbourhood” approach with its

auctions for organizations like JDFR, a global

philanthropic efforts. NARCES strong reputation

leader in the search for an end to type 1 diabetes.

has participated in impressive initiatives that

A page can be taken out of NARCES' book when

align with local and international organizations

it comes to not only fashion innovation, but also,

that support and uplift a number of worthy causes.

philanthropy. NARCES works with Pie Media

In NARCES' evolving history, the chic company

Group charities that have a local connection with

has connected and collaborated with

a global view that raise awareness and inspire

organizations like ‘Ashley’s Angels’, a SickKids

change.

event. The event, which raised an impressive $1 million in funds for transplant research, innovation and awareness for organ and tissue donation, is an event they are very proud to be a part of.

58 PIE DIGEST


PIE DIGEST 59


mindfulness jewelry

WHAT YOU THINK, YOU BECOME. WHAT YOU FEEL, YOU ATTRACT. WHAT YOU IMAGINE, YOU CREATE. - BUDDHA

blazer

Smythe | pants Pretty Little Thing | top Miss Holly

60 PIE DIGEST


sayitwithlovebridal.com

PIE DIGEST 61 PHOTOGRAPHY_EMILIE PELKA


SHARON SMITH

Connected to the community

The traditional definition of philanthropy was

As of 2019, Connect Hair Studio has raised almost

usually synonymous with large corporations or

$60,000 for various local charities as well as

corporate leaders. In the past decade the definition

providing support for over 60 events in the form of

has evolved to recognize the many people who

gift baskets or stylists to prepare models

undertake private initiatives, focusing on improving

for fundraising events as well as, spearheads

the quality of life of others, and for the public good.

a calendar campaign for Gilda's Club

In the early 1980s, Sharon (nee Adams), a young

of Simcoe Muskoka.

nursing student in Toronto was about to switch

She has had people ask, why bother?

her life path and after some persistence, was

As Sharon says, “I have clients in my chair sharing

apprenticed at the exclusive Vidal Sassoon

all aspects of their lives. If I can find a way to help

Toronto Salon. The whirlwind years of high fashion

make someone’s day a little brighter, or future a

and downtown living were a period of growth

little more optimistic, then I do….”

and exploration but Sharon never forgot the

Sharon volunteers at Hospice Simcoe where she is

lessons her mother, Grace, had taught her about

privileged to be able to offer haircuts for people

giving and caring.

in their final stages of life. She also volunteers

Fast forward to 2014 and a very much more

bi-monthly at the local David Busby Centre where

experienced, grounded and mature Sharon Smith

she offers haircuts to the homeless.

decided to take her second venture into salon

“I charge them a smile for my time,” Smith says.

ownership. Connect Hair Studio, Barrie was born

“What do I get from it? Joy. It sums up how I feel

with two key missions – excellence in hairstyling

when I have been able to impact a person’s life,

services and a commitment to give back to the

either through my work at the Studio or through my

community that Sharon lives in.

work in the community.” Anyone can be a philanthropist. The challenge for all of us is to look beyond ourselves and ask what we can do to make the life of someone a little better.

connecthairstudio.com

PHOTOGRAPHY _ SCOTT COOPER MUA_KERRY CHAMBERS ARCHER 62 PIE DIGEST


“I believe I was born to connect with people and help bring out their inner beauty while developing their outer beauty.” – Sharon Smith

PIE DIGEST 63


Fashion oss B

BY_ AHMED SALEH PHOTOGRAPHY_TINA PICARD FASHION STYLIST_FELICIA ANN RYAN HAIR_MELANIE GUILLE MAKEUP_ JAMIE B

earrings

Biko | top Ralph Lauren available at Saks off 5th | suit Oscar de la Renta available at Saks off 5th | bag Koda Nivoli | shoes Zvelle


shirt

earrings & necklace Biko | jacket & pants Hillary McMillan | Saks 5th Avenue | bag Furla available at Saks off 5th | shoes Zvelle

‘Entrepreneur’ is far from a buzzword for Gail

Aside from being the owner of fashion management

McInnes. She began her career as a 14 year-old

and publicity agency, Magnet Creative

Avon door-to-door sales person in Oshawa, Ontario.

Management, McInnes is also co-founder and CEO

“I was such a shy teenager… aside from confidence,

of Stylist Box, a fashion designer showroom where

my entrepreneurial experience [as an Avon

high profile clients can be dressed from head-to-toe.

salesperson] taught me there is no need to oversell,

But let’s take a few steps back to learn how Stylist

which is something I carried throughout my career.”

Box became the go-to showroom in Toronto’s

With her track record, overselling has never been

blooming fashion industry, why it’s important to stay

necessary. The Glasgow-born, Canadian raised,

authentic in what you do and what it looks like to

fashion boss is genuinely passionate about making

give back to the next generation.

things work naturally while supporting local talent with her business endeavours.


STAYING AUTHENTIC IN FASHION Tell us how Stylist Box came about? “It was so positive! My co-founder and I have been in the fashion industry since the mid 90s. The concept is straightforward. We asked ourselves ‘how can we help everybody in the industry?’ We wanted Stylist Box to be a win-win for everyone by connecting the most important roles in fashion like stylists, designers, talent and more, to one another.” How do you make sure your clients are happy with the end result? “It’s all about creating synergies and being a cheerleader for all members of the fashion community. Although the industry is growing, it’s still close-knit and can be intimidating to some. And with every project, we make sure that Stylist Box can provide people access and opportunities to be creative and work together.” With the growing trend of ‘conscious creativity’ in fashion, are there certain looks you won’t work on or specific materials you won’t work with? “For us, the key thing is if it’s a good product, meaning it’s authentically produced. It’s important to assure that a certain garment is sourced and produced through ethical means. Are the products avoiding pollution? Using natural energy? Ethical fashion can help reduce your impact on the environment and invest in safer, more sustainable practices. And to us, that’s what’s most important.”

earrings & necklace

What’s Stylist Box’s take on speaking up?

shoes

Biko | dress Eliza J available at Saks off 5th | House of Hayla

“On my personal Twitter I’m quite vocal. With my background in public relations, I understand that

Gail McInnes has worked to promote the mission of

social media can evoke a sense of passion and

organizations like ‘U For Change’, which provides

facilitate change.

young people in Toronto with creative workshops led

At Stylist Box, we’ve chosen to be vocal in a positive

by mentors, such as myself. We believe in using our

spirit. We share our work in the community and how

brand to provide such organizations, and the people who

we give back to a community that has provided us

engage and volunteer with them, to get the exposure and

with so much support.

support they need and truly deserve. To us, giving back is so important.”


Biko | leopard jacket Saks 5th Avenue | Tommy Hilfiger available at Saks off 5th | boots Kendall & Kylie | purse Koda Nivoli earrings dress

What is your partnership with TIFF?

Stylist Box, which overlooks Toronto’s coveted

“Since 2013 we’ve done something called ‘Stylist

Trinity Bellwoods Park, is a 1,000 square foot dream

Suite’ which is a pop up around the city on the

closet for any garment and accessory lover. With

week leading up to TIFF. We bring together 20-25

her multiple businesses, clients, creative projects,

designers from around the world, create a beautiful

and child, Gail McInnes has a lot on her hands.

set up and have about 100 bookings overlapping

She never forgets the people and places that have

with one another, for a TIFF-prep showroom. We’ve

helped her get to where she is today, like the

decided to go more personal and provide a more

‘Toronto Fashion Incubator’. McInnes is an example

intimate fashion experience with a private one-on-

of making every minute count - and that’s the

one approach. We’re calling it ‘Salon at Stylist Box’'.

mindset of a true entrepreneur.

PIE DIGEST 67


CASTLEVIEW INN Relaxed charm in a historic residence Castleview Inn...the mere word conjures up images of a place removed from the everyday world. Located in Oro-Medonte on 160 acres of farmland and forest, this seven suite Inn has tapped into a need for connection and encounters. Today's travel seekers are searching for experiential travel/events. Therein lies the niche that makes the trip to Castleview Inn an opportunity to immerse yourself and your guests in "country concierge". There is physical and creative room to plan meaningful business/corporate meetings and events, family stays, weddings, leisure travel and retreats. The expanse of the property permits multidimensional/ sensory adventures that speaks to the intangible value guests are now attracted to. From the moment you pass through the wrought iron gates, you are entering an inviting environment. Originally built in 1907, this field stone century farmhouse is reminiscent of a period where beauty was held in the simple but meaningful days. The home itself makes a statement and has been lovingly maintained in most of its original form and function by the owner and host Danny. Revel at the interior millwork, 16 seat dining room and accessible country kitchen. As a child in Persia, Danny was inspired to create a place that could be enjoyed by his guests. There is much love that has created this special place. There is a heart connection to the openness and expanse of the Inn: socializing by the firepit, strolling the walking trails that lead you through untouched forests, a catered lunch by a still pond BY_MANDY JOHNSON PHOTOGRAPHY_SCOTT COOPER

nestled in the trees, revelling in the exotic peacocks, horses and other animals and a backdrop of natural surroundings.


The facility offers large covered main tent that seats up to 220 people with elegant chandelier lighting and interlock stone f looring. You are close to the shores of Kempenfelt Bay, miles of quiet country roads to bike on, walking/hiking/running trails on your doorstep and quaint communities and towns to explore. Castleview Inn will certainly send you home with relaxed shoulders, a refreshed and energized spirit and...a day, weekend or week of unforgettable experiences.

432 5 Line S, Oro Station, ON stay@castleviewinn.ca | castleviewinn.ca


Keren Wolf | macrome dress Second String Design | belt & fan Caravana Tulum Pata Pata | slip Sandra | gold lip piece Keren Wolf | macrome vest dress Second String Design dress Sandra | hair Connect Hair Studio | mua Sterlings Cat Eye Studio fantasy feathers headress Uh Charms Tulum | macrome dress Second String Design | slip Vintage aimee circlet tiara nose jewel

70 PIE DIGEST


A place or state of bliss or delight FEATURING FASHIONS FROM TULUM • TEL AVIV • BRAZIL • BARRIE •

PHOTOGRAPHY_SCOTT COOPER LOCATION_CASTLEVIEW INN STYLED BY SANDRA PIE DIGEST 71


ELYSIUM

The home of the blessed after death, the final resting place of the souls of the heroic and the pure.

goddes crowns

72 PIE DIGEST

Uh Charms Tulum |

shirt

Caravana Tulum


PIE DIGEST 73


"THE VERY PURPOSE OF OUR LIFE IS TO SEEK HAPPINESS" - DALAI LAMA

vintage crown

74 PIE DIGEST

Keren Wolf |

chakra nose stud

Pata Pata |

dress

Caravana Tulum


"WE DON'T KNOW WHERE WE ARE GOING, BUT WE KNOW THIS IS THE WAY" - CARAVANALAND PIE DIGEST 75


beatrice crown

Keren Wolf |

collar

Carla Szad


"WE ARE READY TO RECEIVE"

thin lip jewel

Keren Wolf |

distressed cotton-gauze kaftan

Caravana Tulum |

custom mala

Laura Ford Designs PIE DIGEST 77


Caravana Tulum Madi Johnston, Status Salon |

ageless knowing head piece dress

Narces |

hair

mua

Sterling Alleyne


"IT IS THOUGHT THAT THE HAND FAN ORIGINATED 4,000 YEARS AGO, SEEN AS A SYMBOL OF POWER & PROSPERITY. THE HAND FAN IS LIKE THE HUMAN SOUL; OPEN IT UP AND SEE THE HIDDEN DETAIL WITHIN." - CARAVANALAND


Uh Charms | necklace Studio Tiny Loft | hair pieces Laura Design | Caravana Tulum | mua Jenna McKnight | hair Troy La Perle-Fay, Blondies Hair Studio

white feather ear cuff romper


jewelery

Studio Tiny Loft Shakaya Leone

kaftan

“Sandra brings a completely unique combination of imagination and style to her shows. Expect the unexpected, and prepare to be challenged in terms of identity and social norms - all delivered in environments and with an eye to detail that evokes dreamscapes and fantasy.� -HIS WORSHIP, MAYOR JEFF LEHMAN


IMMERSIVE FASHION THEATRE Pie Media Group productions promote Canadian arts and fashion individuals and communities, while simultaneously supporting local and national charities. The focus is founded on building long lasting relationships within the community, and beyond. Each individual plays a vital role, and connection. This creation exceeded this level of storytelling because it was immerisive, interactive and experiential. It was pure happiness.

Picture it: Strolling actors and models led guests through the fun and f lair of the midway: from steampunk, cultured cocktails and curiosities, to a 32-piece orchestra, culinary wagons, burlesque couture, body art and Bhangra dancers. Local couture was merged with international designs on the pathway. Feathers from the Mayan Riviera met the verdant beauty of the Canadian countryside. It was raw and real with a walk through the enchanted forest. Feathers, leather, tiaras, and macramĂŠ dressed up the forest fashion installations. The dramatic interior of the spacious event tent, an elegant simplicity of chandeliers, along with world class sound and light production framed the experience, accentuating the visual magic on stage. This experience was a collaboration of artists and creatives from around the globe: designers, musicians, media, models, dancers, sculptors, actors, culinary and makeup artists. Pie Media Group has been producing avant-garde shows through immersive fashion theatre for over 15 years, merging varied styles, personalities and talents. To all those key players - our gratitude and deep recognition. It is the commitment of the people involved that elevates a production, empowering one another to continue to be courageous and take creative risks. An iconic moment in the Canadian Fashion Arts industry. To engage in the experience piemediagroup.com/events

"We are incredibly thankful to Pie Media Group for their continued support of the Women & Children’s Shelter of Barrie. It is important to be able to provide a space that is not only safe but also warm and welcoming. Redesign projects like this remind women that they are deserving of peace and beauty." -KELLY LETOURNEAU, DEVELOPMENT MANAGER WOMEN & CHILDREN'S SHELTER OF BARRIE


Each room is uniquely decorated with works of art from Lio Malca's personal art collection.

The estate offers 71 suites and beach rooms. In the original house, master suites with works of art, (which are rotated regularly), are extravagant, yet spare, featuring velvet curtains and headboards, vintage and contemporary furniture pieces, f loorto-ceiling windows, and incredible views.

It's a Keith Haring world. 84 PIE DIGEST


TULUM, MEXICO

The entrance to a whole new world LUXURY AND ART IN A NATURAL PARADISE CASAMALCA.COM

No need for a secret map, it’s hidden in the

This setting fuses art with stunning natural beauty.

ecological reserve of the Riviera Maya, amid the

Indeed, the ambience itself creates a sense of

lush, dense rainforest: Tulum, Mexico, (believed

suspension and other worldliness, from the

by locals to be the center of the entire universe).

vintage pieces of furniture hanging slightly

On 180m of white sand beach, on the Yucatan

above the Persian carpets, whitewashed walls

Peninsula, art dealer/curator and collector Lio

and exposed concrete, to contrasting jolts of

Malca invites guests to come and stay at his home:

texture and rich colour.

a newly conceptualized gallery space, where

It is believed that the property was once

you can live for a while with works of art worthy

owned by Pablo Escobar, Columbia's infamous

of a museum.

drug kingpin, only adds to its mystique. Lio

His passion for discovering unknown artists began

Malca’s interest, however, was in preserving

with Jean-Michel Basquiat, with a drawing that

and honoring Mayan heritage. Locally sourced

hung over his bed for many years. He is, in fact,

materials were used for building and renovating,

one of the leading experts on Basquiat, Haring

and fresh, local ingredients are used in its kitchens;

and Kenny Scharf; all artists who form the basis

traditional Mexican features and f lavors permeate

of his collection. A discerning connoisseur, the

the experience.

property captured his attention with its potential

Even at the center of the universe, it is a true

just as powerfully. He eventually traded in that first

privilege to be able to spend such intimate time

Basquiat drawing, in order to acquire a property

with these contemporary works of art, offered in

where he could showcase contemporary works of

an idyllic and highly conceptualized space.

art in an alternate reality designed to accentuate their power and presence.

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Cascading curtains made from vintage Mexican wedding gowns frame your entry, exemplifying avant-garde style and an interest in random finery.

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COSTA RICA

The Batik Experience INTIMATE BOUTIQUE VILLAS BATIKCOSTARICA.COM

Batik is located on the southern point of the

This vacation can be as active or relaxed as you

Nicoya Peninsula, just north of Cabo Blanco

desire, with an array of activities to choose from:

Nature Reserve, Costa Rica. Nestled between two

snorkeling, horseback riding on the beach, yoga in

fishing villages, the estate offers a private tropical

the private outdoor shalas, jungle exploration, deep

setting, luxurious villas, and access to

sea fishing, massage, surfing, and incomparable

the beautiful, secluded beach at Playa Hermosa.

sunsets, all surrounded by the rich, wild landscape

While some of the accommodations lend

of Costa Rica. You may be searching for adventure,

themselves to a couple's retreat, others are more

or a secluded wellness getaway; Batik offers you

suitable for extended families or groups. The

the perfect luxurious setting from which to enjoy

villas and smaller adjacent cottages can be rented

this paradise, in your own way.

together, or separately. The houses themselves

Guests frequently comment on Batik’s unparalleled

were designed with Balinese and tropical

service; the concierge is eager to respond to

inf luences and offer unique special features: large

your questions and requests, in order to make

open living spaces, private pools and gardens,

your vacation more comfortable. Attentive staff

hammocks, open-sky bathrooms and fully

can arrange for a nanny, a private chef, dinner

equipped kitchens. Decorated with bold colors,

reservations in nearby Santa Teresa, or breakfast

antique Indonesian furnishings, high ceilings,

on the beach. They can organize transportation,

bamboo beams, and an open architectural style,

from quads to cars, delivered to your door; quality

the villas are simply stunning. Batik’s notable

customer care is key.

commitment to sustainability is admirable; their

Batik is the ultimate destination for your next

natural well water is triple filtered, they utilize

vacation, or for an exotic and exclusive group

solar power and recycle their grey water for

getaway. Whether you’re planning a yoga and

irrigation in the gardens. Your private home in

wellness retreat or a wedding, this property is

paradise is eco-conscious.

designed with an emphasis on gathering family and friends, in an intimate, idyllic setting, to create unforgettable memories.


Batik's Casa Kala, is an extremely spacious 3 bedroom and colourful home with a large private swimming pool set amongst large tropical gardens and only moments from Playa Hermosa.


Experience your own private paradise in

PUERTO CARRILLO, COSTA RICA

The casa comfortably accommodates up to 8 in two identical bedroom wings. Each wing has a master bedroom and a secondary bedroom separated by a large shared bathroom. The master bedrooms have king-size beds; the secondary bedrooms have a queen and a single bed. All bedrooms are equipped with individually controlled air conditioning. The spacious great room includes dining and entertaining areas. Large screen doors open on to the pool and a panoramic view of the ocean. The dining table comfortably seats 12 and has an adjacent wet-bar. Included in the rental are the services of the casa staff, Ana and Freddy, who have a private apartment in the casa. Ana provides meal preparation and housekeeping. Freddy maintains the pool and the property. Ana and Freddy are available six days a week. We suggest that you experience one of the several excellent restaurants in the area on Sunday, their day off.


3000 sq. ft. Sleeps: 8 Bedrooms: 4 Bathrooms: 2 Half Baths: 2 Min Stay: 3 - 7 nights

vrbo.com/243402


FRANCE

Maison de Milo in Gascony DEEP IN THE FRENCH COUNTRYSIDE AIRBNB.CA/ROOMS/33130175

Luke and Mandy are a renowned, married, fine

The abundance of many rivers, lakes, towns and

art photography duo. Originally from a seaside

cities at every turn make it a truly unique place

town in England, they made the life-changing

to visit. Maison de Milo is exquisite. With three

decision to move to Southern France; a dream of

beautiful bedrooms and an intimate open plan

theirs since they first visited together at the start

kitchen and living area.

of their relationship. The property they fell in love

The sunlit terrace looks over the surrounding

with incorporates a guest house which they named

fields, which provide ever-changing scenery as

Maison de Milo, after their baby boy.

the farmer rotates crops. Get lost in the gardens

Maison de Milo is located in Saint-Michel, a quaint

and pick yourself something delicious from one of

and rural village in the Gers region. Deep in

the 36 fruit trees. Just make sure you take a photo

the French countryside, yet close enough to the

with the Polaroid camera, to place in the guest book

PyrĂŠnĂŠes, Spain and the Atlantic coast that it feels

before you leave!

like a number of holiday destinations all in one.


The Luxus’ notoriety is, at least in part, due to its hotel lobby lounge. Ever rising in popularity, and frequented by locals, Luxus Lounge caters to true cocktail culture and the curious, alike. An experience in itself, this “exceptional beverage program” was recognized on Canada’s 100 Best Bars list for 2019. Their mixologists love to surprise you with handcrafted, creative cocktails; check their online menu for new sensations like “Frozen Lavender”, or “Darts at the Legion”. Of course, they also stock local craft beers and expertly selected wine.


ST. JOHN'S, NEWFOUNDLAND The luscious Luxus

AN EXPERIENCE ABOVE THE ORDINARY THELUXUS.CA

This luxury boutique hotel in the heart of

Explore the Art Gallery of Newfoundland and

downtown St. Johns, promises an experience

Labrador, the Provincial Museum, 17th Century

above the ordinary. Situated on historic Water

Cabot Tower, Signal Hill, the Basilica of St. John,

Street, the six chic suites, (one and two bedrooms),

fun on George Street, Newman Wine Vaults and

offer polished and posh with premium hospitality.

treat yourself to Sound Salon and Spa.

As the city’s only five-star hotel near the harbour

While visiting the Luxus, cross the street for a truly

and parallel shops, restaurants and curiosities,

sustainable approach to fine dining at Raymond’s

you can take in both the natural beauty of the

Restaurant. In terms of comfort, a notable feature is

ocean and unique architecture of the oldest

the double-wall soundproofing, ensuring guests a

city in North America.

quiet, restful night. The decadent vibe is ref lected in the décor; polished walnut wooden walls and high, spacious ceilings.


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A F U S I O N O F T R A D I T I O N A L M AYA N C U L I N A R Y A N D C O C K TA I L C R A F T S M A N S H I P W I T H R U S T I C E L E M E N T S . MODERN, AND ABSTRACT INFLUENCES OF THE SURROUNDING MEXICAN, CARIBBEAN L ANDSCAPE. W I L D F E AT U R E S A FA R M -T O -TA B L E I N T E R N AT I O N A L M E N U W I T H A M E X I C A N T W I S T. WILDTULUM.COM

PHOTOGRAPHY_THE POLF

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ENGLAND

London's trending Shoreditch THE SHOREDITCH STUNNER AIRBNB.CA/ROOMS/29825284

Just east of London’s Square Mile, in what was formerly the city's entertainment district, is a hipster destination known as Shoreditch. Along its cobbled streets, you’ll find an eclectic mix of shops and restaurants, independently owned boutiques, craft cafes, book shops, galleries, gastropubs, and noodle bars. The area has been home to waves of religious refugees, the working-class, and young creatives. Ever evolving, with its stylish and f luid character, it is becoming London's trendiest neighborhood. In your search for somewhere fabulous to stay during your time in London, you may discover this “Shoreditch Stunner” listed on airbnb. ca. Aptly named, this sprawling loft space has two bedrooms and an open-plan living area; it is suitable for 4 guests. This 150m long converted warehouse overlooks historic St. Leonard's Church, in the heart of Shoreditch. The apartment is also available on plumguide.com, as “The King of Shoreditch”. From the king bed in the master bedroom, you are within 5 km of the Tower of London, The British Museum, Soho, The Shard, and King’s Cross, with its endless destinations. The loft is bright, artsy and airy. While its colourful murals, unique sculptures, and surprising originals lend a quirky, bohemian vibe, the lush plants, extensive library, and local custom-made furniture make it feel like home. .

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"His gracious welcome and courteous manner made Michael a perfect host." - PIE PUBLISHER

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THE CURIOUS VOYAGE

An intercontinental theatrical journey Imagine that you are approached to participate -

As the story developed we found ourselves seated

not simply spectate - in an immersive theatrical

on a f light heading to London, England. We were

experience over three days and on two continents.

on a mission and chance encounters with random

The promise that no two experiences are the same

strangers along the way continued to inform and

for any person, even though the experience is

develop the intrigue. Arriving at our quaint,

scripted and rehearsed is proving too tempting to

historic boutique hotel we began to sense the

forgo. Pie succumbed to the temptation.

continuation of the story in the streets and buildings

Our experience commenced in the historic city of

that surrounded us.

Barrie ON and, from the moment we arrived we

We followed, a mysterious trail of clues to our final

were immersed in the story and the events that

destination “… uncovering the city of London from

surrounded us. From the venues we visited to the

a uniquely immersive theatrical perspective….”.

staff we interacted with, we saw familiar places

Culminating in an intimate performance of a well

from completely different perspectives as we were

know musical our journey reached its climax and

drawn into this developing vortex of theatrical

the seemingly bizarre adventure evolved into

adventure.

ref lections of chance, fate and coincidence.


The Curious Voyage is written, created and directed by Daniele Bartolini. The secret musical is directed by Mitchell Cushman.

PHOTOGRAPHY_ SCOTT COOPER

The experience is based on an idea by Arkady Spivak

"It was like I was a character in a psychological thriller. What I didn’t expect from the curious voyage, and immersive theatre, was the thrill of the mind. It was the vulnerability of discovering something new, without expectation. The fantasy and fantastical experience lead me from Barrie to London, on an expedition that made me question myself, those around me and look deep into what I could be capable of doing. A profound experience with actors whose passion made my heart pound; brought a tear to my eye, laughter through my chest, and vibrant memories I will cherish. The most curious aspect of this journey was personal." - Sandra, Pie Publisher


Michael Torontow: some thoughts on a Curious Voyage... "I was already dealing with a lot of what it took to just get into the role, and behaving like a citizen of that city which I had never seen was arguably similar to what my character may have had to do, returning to a place he thought he knew but didn’t fully recognize, feeling the “chill of ghostly shadows everywhere”. PHOTOGRAPHY_ CLAUDIA BROOKES

A transcontinental immersive theatrical experience

For the production, any time we had a particularly

had never been done, in which audience members

large audience (about 30 people) I had a very small

began their journey on another continent and finished

amount of playing space and the audience literally

with a famous musical but to begin it with a full

could not have been closer. But for me, from an acting

exploration of what it means to be good or evil, with

standpoint, it was singing the song in an old elevator

a through line that really tied many elements of the

shaft with several razors literally suspended above my

musical, combined with the building anticipation as

head. We staged it so that my co-lead was with me,

you travel it really was "something else”.

clinging to me gently but deeply, and the resulting scene is more two people singing about love and attachment but about two completely different things.


Actor Danille Stagg

“It is tourism and therapy combined, disguised

“A Curious Voyage” received some positive

as a world of art,” says Arkady Spivak as he

notoriety from respected publications comparing

described the moment he realized he had to

the performance with other well-known immersive

participate as simply a person and not from a

theatre groups.

theatrical producer’s perspective. “I looked at the

“We love a bit of immersive interactive theatre

group with me and realized they had tears in their

shiz: The Grift at Bethnal Green’s Town Hall Hotel

eyes as they answered the questions.” Spivak is

was last year’s big winner imported from San

thrilled that the production was able to break new

Diego. Now from Canada comes Talk is Free

ground by creating an event on two continents

Theatre’s The Curious Voyage, and on a grand

and at the reception the production received from

scale that threatens to knock Punchdrunk off the

cast and audience alike. London is home to a

top spot.” -Johnny Fox, The Londonist

thriving and diverse immersive arts movement.

As for Pie …. We hear there will be a Barrie – Toronto event in the future and we will be there.

"The Curious Journey is a study in the unearthing of repressed trauma. As we are faced with shifting landscapes in our environments, we dig deeper for foundations. We unearth heritage, diseases, memories. Looking at our carbon sinks, we find a fascinating meeting place between human experience and industry as allegory. An old warehouse basement – half modernized, half disappearing. We have buried our traumas within us and below our homes. We explore what happens when we tap into these emotional vaults, or oil wells, to harness as power to exact our desires. When we use trauma to motivate our actions, we must question the ethics of the journey. In immersive theatre, that is a thrilling challenge." - JOE PAGNAN, SET DESIGNER


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destination denim ON THE ISLAND OF CAPRI

CHIEF CREATIVE OFFICER_PAUL MARCIANO PHOTOGRAPHY_TATIANA GERUSOVA

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BHANGRA

A treat of tradition, colour, sound and movement BY_GREG SMITH | PHOTOGRAPHY_ DAN LIM

The spectacle of Bhangra dancing is a treat

Bhangra Crew Ontario is captained by Karandeep

of tradition, colour, sound and movement

Singh who founded his Crew as a way of teaching

blended together.

and bringing Punjabi folk culture to Barrie, which

Originating in the Punjabi region of India and

has a thriving Indian and Pakistani population.

Pakistan, the Bhangra dance style traditionally

Based at Georgian College, the Crew consists

celebrated the joy of the coming of spring.

of 25 dancers who practice formally twice weekly

Bhangra has evolved to not only be an expression

and perform almost every weekend at events

of Asian culture, but has found its way into hip

throughout central Ontario.

hop, house and reggae music all over the world.

Bhangra has been described as a blend of

Its inf luence can be heard in music from artists

Zumba and yoga, and is gaining popularity as

like Jay Z and Missy Elliott (“Get Ur Freak On�).

a form of fitness dance session. Apart from the

The energy and vitality of the dance style is

obvious physiological benefits, proponents of the

immediately evident as the Crew hits the stage,

dance style claim Bhangra to be a great tension

matched only by their vibrant colours, pulsing

buster and stress reliever. Try it out. You may be

rhythms and precision movements. The fact

surprised.

the Crew smiles throughout what can only be described as a strenuous workout, is evidence of the joy that comes with this form of dancing.

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BEAUTY AND THE BOW

BY_JESSICA GILFILLAN | PHOTOGRAPHY_JOHAN JOHANNESSON

Striking. When tasked with choosing an adjective to aptly describe Toronto-based violinist Sarah Davidson-Gurney, who goes by the stage name Saraphina Violin, that’s certainly the one that resonates. Beyond her captivating stage presence Saraphina Violin’s haunting and unique style is what really sets her apart, allowing her to transcend musical genres, tastes, and even ideas about what is possible with the violin. If you were lucky enough to have witnessed Sarah’s haunting melodies and catchy house beats during her sublime performance of her songs ‘Transfixed’ and ‘Beyond the Dark’ for the production, ‘Elysium’, you know what we’re talking about. It was at the University of Toronto where Sarah honed her musical talents and abilities, earning her Bachelors degree in Violin Performance Studies. In 2005, she received her Masters degree in Violin performance studying under the tutelage of the late Jacques Israelievitch. Her passion and musicality was a much earlier discovery, however. At three, the young Davidson-Gurney started to learn how to play the violin. Tickling the ivory keys soon followed at the age of five. Believing in, and following, her passion for music has certainly been fulfilling. The young artist already boasts an impressive list of creative endeavours, pursuits, and accomplishments. Highlights from this list include recording an album at the age of thirteen, acting as the concertmaster of the York University Symphony from 2009 - 2011, winning York University’s Concerto Competition, performing internationally in swanky venues like the Ritz-Carlton and the Shangri-La, and performing as the opening act for well-known artists including Diana Ross, Gwen Stefani, Kendrick Lamar and Usher. Sarah regularly performs around the globe as a solo artist, a guest performer with various orchestras and with her electric quartet, “Four Strings”. Where will Saraphina Violin take us next when her musical inspiration strikes? saraphinaviolin.com

STYLIST_MASON SCHLUETER | MUA_BOBBI GRAE

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Join the Ripple Barrie. Orillia. Muskoka. London

A gathering of like minded women who recognize the need for community support, initiating kindness together for the greater good of our community.

rippleofkindness.ca


the little mobile bar that leaves a big impression

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T R AV E L L I N G TOWB A R.C A

The Tow Bar is so much more than a traditional bartending service. It is an elegant solution to your outdoor event. We love celebrating big life moments with you and elevating them to another level.

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At Dolcella Gelato, we aspire to produce our gelato using the same philosophy of the traditional Italian Gelateria that is made in small batches by hand, using only the highest quality ingredients, and seasonal, local fruits whenever possible. This produces a rich, dense and flavourful gelato. Super creamy, smooth and delicious.

dolcellagelato.com 116 PIE DIGEST


“Creating happy memorable moments in a deliciously cool way!”

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ARE YOU READY TO COOK UP A CREATIVE NEW BUSINESS? A party with BBQ Party in a Box

Imagine the look on your guests’ faces when they

BBQ Party in a Box shows up with their own tents,

show up for a company barbeque and there’s a

chairs and tables for guests, and all the food

replica Snowbird jet parked on your front lawn.

ready to go. Once dinner is done, they clean up,

They’ll be even more shocked when a six-foot-long

pack up, and leave behind nothing but full

grill drops down from the tail, the wing is stocked

stomachs and big smiles.

with salads and drinks, and you’re opening up the

Andy is a serial entrepreneur who can’t pass up

cockpit to pull things out of the cooler. This is just

a good idea. The move into catering was a f luke

the latest creation from the mind of Andy Babiak,

that started as a fun thank-you BBQ for past clients

owner of BBQ Party in a Box.

that had been helping him out, then picked up

Don’t want a plane? How about a bright yellow ‘57

demand as clients saw the eye-popping designs for

Chevy for Grandpa’s birthday party, complete with

car-themed grills. When they started asking if they

jukebox to blast out fifties tunes, and an ice cream

could book them for events of their own it didn’t

cart for dessert. Or a NASCAR-style racer, Chevy

take long for Andy to see a whole new business

pickup truck, ‘69 Camaro, A-Team van, or a formula

opportunity. All this is keeping him happy and

one Indy car. And how many of your friends would

motivated to keep going.

be thrilled with the eye-catching bright red ZZ Top

Expect to see more from this Ontario entrepreneur.

Ford coupe that comes with cardboard cut-outs so

BBQ Party in a Box has impressed so many people,

guests can pretend to be part of the band?

Babiak has created opportunities for people to buy

Babiak’s classic-car-themed catering company is

their own version of the concept, complete with

innovative in a number of ways. He designs the

themed auto packages. Buyers would get a turnkey

replica vehicles, then his team of fabricators custom

operation with a concept vehicle/grill and all the

builds each BBQ vehicle, fitted with grill surfaces,

accessories that fit in a promotional trailer, ready to

propane tanks, coolers, and storage space. Each

hit the road. Start with one or grow your own f leet.

one comes with a separate speaker/PA system,

There’s even help with financing and marketing.

cooling cart for salads and drinks, and ice cream

Want to figure out how to take the winters off? Start

cart for dessert.

a new business with BBQ Party in a Box.

BY_KERRY JOHNSTON


BBQPARTYINANBOX.COM


A MINDFUL PLACE TO EAT Organic Planet Bean Coffee Breakfast & Lunch Fresh Baked Goods Homemade Soup Salads & Bowls Vegan Friendly Pluck Tea Mindful Tapas om .

LAZYTULIPCAFE.COM

29 MAPLE AVE, BARRIE


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Convenient catering with a good vibe. PART-CATERING • PART-CAFE • PART-LUNCH SPOT

This quaint cafe has effectively upped the ante on what we expect in customized catering. The menu features always fresh, locally sourced ingredients.

A N D

C AT E R I N G

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PHOTOGRAPHY_GET NOTICED MEDIA

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What Barrie's talking about

lifestlye • news • community • sports barrie360.com

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Your used furniture will change a life.


PROUDLY SUPPORTING

FACILITATED BY


DARE TO BE DIFFERENT

Personally or professionally, you are a reflection of those that surround you. Who you decide to work with is one of the most important decisions when considering your investment transaction. The professional partnership you have with your realtor requires a relationship built on trust, market knowledge and the ability to be there for you when you need them. Our “Dare To Be Different� approach is about: a different standard of accessibility, unique and multichannel marketing and a relationship that extends beyond the transaction.


www.rossharris.ca


CUSTOM DESIGN

DECOR

PROJECT MANAGEMENT

“When specific design elements and concepts are chosen with care, interiors assume a power and magic all to their own. They decorate the space but they also enhance the soul�

"

carolineharrisondesigns.com | 705.716.2265 | Caroline@carolineharrisondesigns.com 130 PIE DIGEST


ENTERTAINING IN STYLE Small batch porcelain designed and handcrafted at the Dotti Potts Studio.

Mon-Wed 9-5 other times by chance or appointment, 705.812.3306 324 Saunders Road, Unit # 4 Barrie, ON

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BARRIE TRIM

It's all in the details BY_MANDY JOHNSON | PHOTOGRAPHY_SCOTT COOPER

"Leadership is not about a title or a designation. It’s about impact, influence and inspiration. Impact involves getting results, influence is about spreading the passion you have for your work, and you have to inspire team-mates and customers." - ROBIN S. SHARMA

Barrie Trim and Moulding has been a landmark business in the Barrie region since 1985. It has evolved over time and supports a legacy that is both steeped in community and expertise in its craft. Lee Whitaker, owner and president, has grown up in this local business and has taken the very seed that planted the vision and grown it into an orchard. Having emigrated from England 4 year’s prior, Lee’s father Brian Whitaker, had originally opened the business in response to the growing need for trim and finishing materials. It was born out of the need to create work for himself and sustain his family during times of a career transition. What proved to be a side job; became a viable business opportunity. Barrie’s growing community had little support for this specialized product and service – hence, the birth of BTM. Expansion came quickly and the humble beginnings of a small shop in the North End of Barrie quickly turned into a larger location in the Cedar Point Plaza. Again, the company would find itself in the fortunate position of growing out of its home and the signature location on Saunders Road became the new home for BTM.

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The exposure from Hwy 400 and a location in

Lee is all too familiar with the duality of being

the industrial centre of this booming city made

owner and family man. Together, Lee and his

the brave move a great decision. Continued

wife Kelly, balance work and two young children

growth involved opening a stair division in 1995

with the added responsibility of managing an

and further complemented the existing business.

extended work family too. Lee continues to assume

Working with homebuilders, professional trades

operational responsibilities as president and Kelly

and homeowners alike, affirmed the commitment

assumes an important role in employee and

for custom interior finishes in this area. Steady

community connection. It is part of the business

growth has enabled the stair & railing division to

soul that is very important to BTM. Collectively, it’s

recently double the size of its facility and a greater

about operating the business not only in the now,

focus on building a strong team continues to

but also finding vision for tomorrow.

improve the client service experience.

Entrepreneurship is always a balancing act of

Lee, a second-generation entrepreneur, would

personal, business and social responsibility.

confirm that this growth came with new growing

Taking care of over 40 employees is a big part of

pains. The original business was more of an order

that trust. Lee has been a firm believer of creating

desk rather than a full service business as it stands

a “work family” and fostering an opportunity for

now. Today’s contractor and homeowner clients

people to not only work but also find a career in

are discerning and there is a greater awareness

the Whitaker’s local business. It is always about

of the value and investment in home building and

relationships: those you work with, those clients

renovations. It is not merely a retail location for

and customers that use the products and service,

these products but also a custom manufacturer for

family and outreach. Lee’s vision for sustainability

all products. BTM has become the “go to” location

is steeped in bringing people along for the ride.

for interior doors, trim, mouldings, stairs, railings,

Success, on paper, is only half the satisfaction.

and installation services because of this expertise.

Both Lee and Kelly invest not only in the staff that

The retail location only touches on the endless

work within the organization, but they also have a

possibilities for trademark options. There are in-

strong philanthropic connection to the community

house and onsite sales people available to consult

in which they operate. Kelly works closely with

and educate both professional and do-it-yourself

organizations such as the Barrie Colts, Habitat

clients of the many choices available to create

for Humanity, Easter Seals, Gilda's Club, The

signature projects. It is the boutique service and

Redwood Project, RVH Foundation and other local

high quality that makes the business stand out.

charities, to coordinate important connections to

The evolution, particularly of a family business,

those in need.

requires a different kind of commitment. There

The vision for tomorrow continues to be about

were many learning lessons along the way. For

growth – business, family and community. The

Lee, it really was a grass roots understanding of

Barrie and Simcoe area have proved to be more

what BTM is all about. He has stood in many shoes

than home to BTM. However humbly Lee tells his

over the years and appreciates the efforts of all who

family story, the legacy of this thriving business is a

contribute to their success. The Whitakers have

testament to vision and commitment of connection

moved through seasons of life and cycles of growth

and fostering relationships within his community.

that have required the talents of many employees

Support goes both ways.

and the patience and understanding of family.

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The Whitakers

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Whether it’s a monster opening that offers an expansive view of the waters of Georgian Bay, sleek door systems opening onto a posh patio in the forests of Muskoka, or walls of glass in a mountain retreat in the Rockies, Big Glass Openings can provide the design, product, installation and project management. 136 PIE DIGEST


BIG GLASS OPENINGS Architectural aluminum and glass BY_DAVE JEFFERIES Big Glass Openings is bringing an exciting

most sophisticated glass available.

line of architectural aluminum and glass

In the Barrie facility, all of the aluminum is

products to markets in North America, not

fabricated and prepared after it is powder coated

previously available.

or anodized to suit the client’s colour choice. As

A leading manufacturer of Belgian-made

part the quality control process, each door and

Reynaers products in Canada, Big Glass

window is assembled prior to shipping, and then

Openings offers a wide variety of high-end

larger elements are disassembled to suit shipping

aluminum windows and door systems that suit

guidelines. People are continuously looking

the modern design trends towards wide open

for ways to maximize their living spaces, both

spaces, expansive views and superior energy

visually and from a functionality perspective.

ratings. There are very few other products

The Concept Folding 77 (CF 77) bi-folding door

available in the marketplace able to satisfy

offers the opportunity to optimize daylight as well

clients’ requirements for huge openings

as space, with a visually compelling aesthetic

and thin frame profiles.

design choice. Another practical feature of CF

All the systems are meticulously designed

77 is the optional door locking principle, which

with high-quality fabricating processes, tightly

allows use of the last door leaf as an entrance

controlled to ensure the delivery of windows and

swing door without affecting the folding capacity

doors not matched by any other manufacturers.

of the system. These folding doors allow a

European markets have been well served by the

complete ‘disappearance’ of the line between

Reynaers lineup for a number of years.

indoors and out. Big Glass builds them as wide

With decades of institutional and residential

as the home’s structural engineer can design

experience, Big Glass Openings stands out

a supporting lintel above. At 10 feet tall, these

among its competitors for exceptional quality and

doors are the best in the market in terms of the

service. Among the company’s many attributes

hardware performance.

is its relationship with major glass suppliers in the US, Europe and Canada, enabling access to the

Concept Folding 77

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Concept System 86-H1

The Concept System 86-HI (CS 86) is a well

Tilt for less clear opening, and still fairly protected

insulated system for windows and doors, which

from rain and snow. Or turn for full opening of

meets the highest current code requirements

the window. Casement windows as commonly

concerning thermal performance. The system’s

seen in North America are available from Big

insulation concept ensures elevated water and

Glass, as are awing style windows opening out

air tightness. Tilit-turn windows have been a

or in, depending on the client’s preference. This

standard configuration in Europe for decades.

tilt-turn window is a high performing lineup that

The same handle gives the operator the option

gives homeowners and designers the largest

of swinging the window inside the room, tilting

possible openings with the most modern slim

it such that only the top of the window leans into

look of the sashes and surrounding framing.

the room.

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Concept Patio 155

The Concept Patio (CP 155) is a premium

This fully transparent and accessible sliding door

insulated sliding door system with great

seamlessly extends the house’s interior to the

performance characteristics. The system gives

outside. Despite the minimal visual sidelines,

a lot of design freedom by allowing large

the systems high strength allows Hi-Finity to

dimensions up to 10 feet in height and up to

carry the weight of a large glass pane up to

a per leaf weight of 400 kg. This allows robust

500 kilograms. This in combination with the

glass types to be used in the door system

high energy performance and the minimalist

while maintaining ease of operation. Standard

look makes this product the best solution for

North American sliding doors don’t have the

low-consumption contemporary architecture.

lift-slide approach used by European door

By integrating the aluminum profiles into the

designers. Without the lift-slide, the door

walls, f loor and ceiling, the glass surfaces are

simply doesn’t have the air, water tightness

extending from f loor to ceiling, creating the

and thermal performance.

ultimate minimalist appearance, completely

This system is also available with a low threshold

merging indoor and outdoor into one. An extra

that creates perfect continuity between the

design aspect is given by the handle that has a

indoor and outdoor spaces and improves the

slim, elegant and streamlined appearance. With

accessibility to the building. In case of a lift-slide

this handle, big opening surfaces can be easily

system, the sliding door is lifted up before sliding

operated. For an even higher level of comfort,

across the bottom rail. In the closed position, the

an optional concealed motor opens the vents

lift and slide is put down and anchored, which is

fully automatically by a push of the button on

an extra plus for isolation and theft prevention.

the remote control.

Both systems are completely windproof,

Clients are encouraged to arrange a visit the

waterproof, and hermetically sealed.

Barrie-based showroom to see the many options, designs and products available.

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Success isn’t just about what you accomplish in your life. It’s about what you inspire others to do. - LEN SKOK, MANAGING PARTNER


Luxury ...is the perfect home for you

FORESTHILLORILLIA.COM 705.484.0808

FORESTHILLBARRIE.COM 705.721.1852

CALL US FOR A FREE NO OBLIGATION EVALUATION ON YOUR HOME


FOR SALE | $3,399,000 5 ACRES | 154 FEET OF WATER FRONTAGE | 3 PROPERTIES ONSITE | SPORTS DOME | TENNIS COURT ++


INCOMPARABLE

BIG BAY POINT ROAD, INNISFIL

We all paint pictures about home... in one way or another. Whether it's doodling the layout of our gourmet kitchen, imagining what colours will cover the walls in our master bedroom, or collecting images of houses we wish to live in. It's inspiring to create the picture of our dream home. And if a picture is worth a thousand words, then what is a lifetime of pictures worth? That's hard to measure, because even the broadest brush and sharpest camera won't do justice to the beauty of the pictures that will be forged here at 422 & 424 Big Bay Point Road. Live an incomparable lifestyle in this modern, custom-designed, 5 bedroom home with sweeping 180 degree views of Kempenfelt Bay, near the premier Big Bay Point golf and waterfront community. This architectural masterpiece features a geothermal heat system, in-floor heat, commercial-grade windows, a home theatre with projector, large walk in pantry, backup generator and so much more.


BARRIE • ORILLIA

154 feet of shoreline living is complete with a rustic 2 bedroom, 1.5 bathroom cottage and a 2 bedroom, 1 bathroom guest home above the detached, heated garage and workshop. The sports lover can host their favourite sport teams in the professionally designed, four season sports dome. Completing the picture of this oasis on the lake is a tennis court, vegetable gardens, 2 fire pits, extensive landscaping, 2 person hot tub and 5 acres of beautiful forest. At 422 & 424 Big Bay Point Road, your picture perfect lakeside home is a reality.

BARRIE • ORILLIA


MAI

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JE F

ITE GR WH O UP

F

IG

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I N MAINTENANCE • CE PE • LA NDSCA

• LANDSCAPING • IRRIGATION

RR

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GROUP

Your property, only better. jeffwhitegroup.com


Experts in air quality Residential or commercial, we protect you. • • • • • • • • • • •

Air testing for mould and asbestos Mould removal Asbestos removal Residential duct cleaning Commercial robotic duct cleaning Specialty Controlled Cleaning Services Data Centre Cleaning Sub-Floor Cleaning Laboratories Clean Rooms Disaster Cleaning

Your Indoor Air Quality Specialists

Your Indoor Air Quality Specialists CLEARAIRSOLUTIONS.COM


MARINA LANDING —

Where the ocean begins, treasures wait to be claimed. For longer than Canada has been Canada,

people

have been farming oysters in the warm waters of Malagash Bay on Nova Scotia’s Northumberland Shore. Of the many gifts the Bay gives up, none equals the sensation of shucking and slurping a Malagash oyster: firm, robust, a trace of brine and a sweet finish. Brought to you by the air, saltwater and sandy soils found nowhere else but here, just outside the gates of Fox Harb’r Resort. These very same soils, water, and air surround the crown jewel of our secluded residential enclave: the hillside homes of Marina Landing.


— FIRST IN A SERIES

There are but twelve. With sparkling glass and graceful woods, long and wide and overflowing with ocean light, these are as much galleries as homes, framing uninterrupted views of the marina, the lighthouse, our championship golf course and most of all, the Northumberland Strait. To be completed in 2020, the homes will feel as if grown from the hill, at once private yet wide open. But unlike the plentiful Malagash oyster, the Marina Landing homes will number a dozen and no more. They are the defining statement of Fox Harb’r founer Ron Joyce’s original vision for our 5-star resort, of which Canada has but five: “Luxury without pretension, in one of the most beautiful places on earth.”

At a time in your life when new vistas, experiences, and even tastes are waiting, we look forward to showing you these.

Start your journey immediately by contacting Eric Lum at (902) 412-4812 or elum@foxharbr.com or by visiting foxharbr.com/marinalanding.


MARINA LANDING,

A place so indescribable only a wine could describe it. For centuries, artists of every kind have pained to capture the essence of this place. But only a wine – born of our red clay soil, raised by the long sun, ocean air and warm Northumberland Shore waters – could truly make you feel all that is Fox Harb’r. So we planted a vineyard. And in a few months its first vintage, our own take on Nova Scotia’s exclusive Tidal Bay appellation, will be bottled, chilled and ready. What will go best with it? The very setting that made it, as seen, sipped and savoured from the veranda of your secluded oceanfront residence at Marina Landing, Fox Harb’r.

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NOVA SCOTIA

There are but twelve. Like a case of our wine, Fox Harb’r is making twelve and only twelve Marina Landing homes. And like our wine again, each is a reflection of its place: natural woods and stone, sparkling sun and air, room in abundance, nothing spared, every venerable step in the making respected. Each fully overlooks the resort’s deep water marina, championship links and beloved lighthouse, and the majestic Northumberland Strait. And each is seconds from everything our fivestar resort (one of only five in Canada) offers, including the world’s best seafood – taken from the same waters, and now with the perfect complement.

Our homes will be finished in 2020, our vintage a bit sooner. Can we reserve a bottle, and a place to enjoy it, for you?

Uncork yours immediately by contacting Eric Lum at (902) 412-4812 or elum@foxharbr.com or by visiting foxharbr.com/marinalanding.

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LET US MAKE YOU comfortable You may have seen some of our products in places like Fogo Island, Brigus and Port Rexton or in places along the Southern Shore of Newfoundland. We pride ourselves on showcasing a variety of coastal and rustic furniture items, items that will keep our customers coming back regularly to see what’s new and exciting. What we hope you will find is a treasure trove of furniture, accessories and artwork, all with the casual, coastal and rustic design vibe we love. The success of Seascape Newfoundland is based on many elements from finding unique products, creating unique collections, and having a great team able to translate our design concepts when the merchandise becomes available for delivery. We know many stores have similar products, so our goal is to make the shopper’s experience a unique, memorable and money saving experience to help keep the store ever changing and diverse.

An on line coastal furniture and decor store for homes, cabins and beach houses.

seascapenl.ca


live remarkably What if a community developer invited ideas from beekeepers and berry growers. Left woodland paths for wildlife to traverse. Created skating ponds and built toboggan hills for neighbourhood kids to enjoy. Created their very own ‘Field of Dreams’. And named a hilltop ‘Starfall’ because you can see the Milky Way from there. Remarkably, there is only one... Georgian International.

windfallatblue.com | mountainhousewindfall.ca | braestone.ca 154 PIE DIGEST


CREATING REMARKABLE COMMUNITIES

georgianinternational.com

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156 PIE DIGEST

Profile for Pie Media Group

Pie Digest Part 8  

In these pages we explore inspiring stories about unique people. From celebrating fashion philanthropy, to taking pleasure in reading about...

Pie Digest Part 8  

In these pages we explore inspiring stories about unique people. From celebrating fashion philanthropy, to taking pleasure in reading about...

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