Pie NL - Part 2

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PIE NL | PART 2 | $20





SINCE 1928.



Everyday lingerie that is comfortable & pretty


256 Water Street | Churchill Square 709.739.8087 | 709.576.2001 ST. JOHN’S

“L I K E





“Like Mom used to make” E” K MA TO ED



| SO













Made here. Loved everywhere.








BE WELL. Friends, I want to send a wish of health and happiness to you and your family. Every new day is a time of reflection. As Premier, I find myself reflecting on the time behind us – the challenges and the triumphs. Newfoundlanders and Labradorians have a lot to be proud of. Our beautiful landscapes, rich culture and bountiful resources are revered around the world. Everyone, from parents, to students, professionals, industry leaders and volunteers alike have worked hard to propel our province forward, and your government has been putting in the work right alongside you. Together, we are creating a stronger and more sustainable province in which the physical, mental, social, economic, and environmental needs of all residents are met, supporting their well-being and quality of life. 2024 is the 75th anniversary of confederation, when Newfoundland and Labrador joined Canada, and the rich contribution that the arts play in our communities and economy through the Year of the Arts. From my family to yours, be well.

Honourable Dr. Andrew Furey Premier of Newfoundland and Labrador

PUBLISHER As we navigate through these extraordinary times, I am constantly amazed by the resilience and strength of our community. Your support and dedication have been truly inspiring, and I am grateful for each and every one of you. In this relaxed luxury issue, we have curated a collection of stories and experiences that celebrate the beauty of life. From the breathtaking landscapes that surround us to the remarkable individuals who call this place home, we are reminded of the power of connection and the importance of cherishing every moment. I am thrilled to share with you our latest venture, the immersive fashion event named Lore. Our first NL fashion collective integrated marketing show brought together a diverse team of local, national, and international fashion creators and artists in St. John’s in support of the NTV & OZFM Dream tree toy drive. This collaboration has allowed us to push the boundaries of creativity and showcase the incredible talent that exists within our community, not just in fashion, but also in decor, gastronomy, and performance. At Pie Media Group, we believe in the power of design to captivate and inspire. Our publications are crafted with a keen eye for detail and a deep understanding of our readers’ desires. We strive to create content that is not only visually stunning but also meaningful and thought-provoking. Our mission is to transport you to a world of beauty and inspiration.

We believe that by working together, we can create content that is intimate and unique. Our team is constantly exploring new marketing objectives that embody a sense of relaxed luxury, redefining what true style and craftsmanship mean in Canada. I consider myself privileged to be a Canadian publisher and to have the opportunity to create printed matter of this caliber with this team. It is a responsibility that I do not take lightly and together, we will continue to create something truly extraordinary. Thank you for your unwavering support. It is because of you that we are able to bring these stories to life. I am excited for what the future holds and look forward to sharing more incredible moments in print and in person. With grace,

Sandra Roberts publisher & CEO

publisher@piemediagroup.com PHOTOGRAPHY JASON NORMORE 24 PIE NL



32 Aesthetic & Sustainable 106 Little Bites of Happiness 104 Keto NewfS 38 Keeping it Real in Real Estate 82 The Pull of the Tide 118 Joyful. Soulful. Playful. 54 Immersive Fashion Show 90 The Best of Both Worlds 122 The Next Chapter in Luxury A Personal Love Letter The Legacy of 58 Todd Skirving 116 132 Infinity Ocean Vibe 62 Finding His Own Way 48 100 A Whole New You Called Home 50 Precision in Every Detail 70 Rocks the Rock 138 A Fashion Legacy 71 The Sales Team 42 Quayside Quidi Vidi 140 Timeless Design A Musical Mosaic 80 Well Travelled 110 110 Quidi Vidi Couples Retreat Jennifer Laplaige 84 Taylor Giovannini 97 46 The Do-it-Yourself Becoming of Michelle Stokes 94 40 The Classic B&B 142 WOODFORD ARCHITECTURE
































Sandra Roberts editor-at-large

Pam Pardy

design director

April Barber production assistant



Robin Krafft Kerry Johnston Herbert F. Hopkins Jason Normore

Nate Gates Jane Brokenshire Emily Williams Udantha Chandraratne Phil Snelgrove Dave Howells Sarah Howse Brad Clarke Antonio Shano Terry Day Colin Pittman Scott Cooper Rugged Rock Media Ned Pratt

production support

Josh Roberts Vic Roberts Deb Breen

Katie Meyer cover photography chief financial officer

Eileen Hicks

Dave Howells Jeff Parsons/NL Growlers multi media production

Wes Holmes

published in canada by pie media group

Pie Media Group - Pie NL A content, photography and design agency focused on relaxed luxury and lifestyle brands. info@piemediagroup.com 26 PIE NL

Marketing and media inquiries: publisher@piemediagroup.com

All rights reserved. No part of this publication may be reproduced in whole or part without permission from the publisher.

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the worst weather. the best raincoat.

mer n in i.co m PIE NL 27


April Barber Designer & photographer at heart. I have been designing and capturing memories for almost 30 years. Being able to help create this publication has been very special as Newfoundland is near and dear to my heart. Spending time in the summers in Brigus with my grandmother and cousins, feels like I almost grew up there. The Brigus Beach is one of my favourite places to visit in the world!

Katie Meyer I am very grateful to be a part of the Pie. Having worked for Pie Media Group for several years in numerous roles, I am grateful that the team has allowed me to foster my creativity and love for travel, design, food, and much more. Sandra has been one of my greatest teachers and I am so excited for all that there is to come.



Pam Pardy I believe the province of Newfoundland and Labrador was created with one goal in mind: To be home to both the most inspired and the most resilient people on Earth. There are artists and musicians at every turn. While Canada may be known for its friendly citizens, this province stands out. In fact, Newfoundland was named one of the most welcoming places on Earth for 2023 by Booking. com. The ranking, based on over 240 million verified customer reviews say that this province can “provide even the most seasoned traveller with bucket list inspiration for their future trips”. I’ve had the honour of writing about the beauty and resiliency of this place and its people since 2003. From politics and the fishery to music and the visual arts, I’ve told countless stories and the ones yet to be told are infinite. I’ve gone snorkelling with humpbacks to experience first rate adventure tourism and dined with the finest people. I’m honoured to be able to share some of the best tales to be told here in this edition for Pie Media Group.

Robin Krafft In our fast-paced world of screens and devices, consuming content is a daily habit, but there is something innately more satisfying about pages held in hand. Engaging with print is more personal and sensorial; it gives our eyes and our minds more depth of experience. We linger longer over evocative images, we ponder and re-read phrases that stir our emotions. The printed word, like a good story, is more readily saved, savoured, and remembered.

Dave Howells I love cheese, telling stories, and ultra-fast lenses. When I’m not photographing famous people, you’ll find me drinking coffee in St. John’s, NL.

Eileen Hicks Family is the most important story to tell, and I am grateful for the love of mine. They inspire me to be the best version of myself, and I will always hold their hands, guiding and supporting them through life’s journey.

Colin Pittman Photography has been a passion of mine for as long as I can remember. Through the lens, I’ve discovered a profound means of selfexpression and exploration. Whether I’m photographing a first-time mother, exploring the intricate details of a cancer survivor’s scars, or delving into fine art portrait photography, my camera is an extension of my being, allowing me to share my personal perspective with the world.




As one of the premier spirit and wine agencies in the province, we curate an unparalleled selection, offer expert guidance, and create memorable experiences, setting the standard for quality and sophistication in every pour.



Udantha Chandraratne I’m a photographer and artist residing in St. John’s, NL, with a strong foundation in Biogeography that fuels my love for nature and natural colours. I aim to encapsulate emotions and unveil the unseen aspects that elude the naked eye, specializing in sports, wildlife, and portraiture photography.

Antonio Shano I am a seasoned content creator and passionate photographer. My lens is a storytelling tool, capturing the essence of the human experience in every frame. From the simplicity of getting ice cream to the depth of passionate narratives, my work reflects the beauty found in everyday moments and the profound stories that unfold in the silent language of the heart.


Kerry Johnston I have worked in television news since 1980, but have always had a special love for print. Canadian print magazines are a vibrant tapestry of stories, ideas, and perspectives, weaving together the diverse threads of our nation’s rich cultural fabric. With each turn of the page, they invite us on a journey, capturing the essence of Canada’s beauty, resilience, and creativity. In a world of digital noise, these magazines stand as a testament to the enduring power of print, offering a tangible and immersive experience that connects us, inspires us, and reminds us of the magic that lies within the pages.

Brad Clarke Photography/Videography is a passion of mine and it’s a privilege to be able to take photos of people, places and things in the most beautiful place in the world; the province of Newfoundland & Labrador.

Herb Hopkins Newfoundland is always at the centre of my work. It remains my inspiration and muse. The capital city, St. John’s, is a character itself, forever spinning its dubious ways - the weather, the isolation, the rock, the history, the culture, and more warmth than a freshly fried touton. Nobody’s ever quite sure. “I love it, I hate it,” both from the same mouth, only hours apart. But always to return, no matter how far afield one goes. St John’s, the oldest continually inhabited city in North America, is like an old friend, a handsome one at that. With its endless hills, twisted streets, and mottled weather, it might too be a rogue. So, I ask you, who doesn’t like a handsome rogue?

Emily Williams I am a portrait photographer who captures beauty and fashion using creative concepts. My intention with colour and light in every photograph shows my unique and elegant style.

Nate Gates Pie Media Group Photographer since 2008. I begged for my own camera when I was 9, it took 110 film. I have not stopped making photographs since.

Jason Normore I am a musician, poet, storyteller, photographer & videographer. Drawn to light & the space between things.

Wes Holmes With nearly a decade of experience in video production and directing photography I share my skills and network to Pie Media Group to enhance the luxury content in NL.


256 Water Street | Churchill Square 709.739.8087 | 709.576.2001 ST. JOHN’S

Woodford Architecture, a dynamic design studio in St John’s, Newfoundland and Labrador, has successfully established the kind of reputation that allows them to be very selective about the projects that they take on, seeking opportunities for aesthetic and sustainable innovation. It was a bit of a meandering journey for architect Chris Woodford. Growing up in the Goulds, he always enjoyed drawing and making things, but it wasn’t until he landed at Dalhousie University that he found his calling. He embraced it all: form-finding, drawing, discussing the meaning of space and the intensive work with his peers in the studio. He poured all of his time and energy into learning and practicing with sincere enthusiasm. Highlights of his intern years include living in Vancouver where he worked at the firm of Gair Williamson Architects. Chris describes Williamson as “a fantastic mentor who encouraged hands-on experience and creativity, allowing the young people around him to do what they were trained to do.”


Chris would eventually model his own practice in the same way, promoting design, problem solving, innovation and professional growth for his team members. He notes that “intern” is simply a technical term and isn’t indicative of ability. He gained more experience in Norway, at Saunders Architecture, but eventually found his way home and established Woodford Architecture in 2013. The design studio’s numerous award-winning builds have been featured in many high-profile local and international publications. Chris credits his entire team and the collaborative company culture for the accolades and success. Woodford Architecture offers a full range of services from the ground up, including every fixture, floor and finishing. Chris draws on the complementary skill sets among his team to get the job done. Big decisions necessitate a group think and every member of the team has a significant hand in every project.




Kathy Oke appreciates the “exposure to the full breadth of what an architect does”, trying her hand at all the various parts of what it takes to bring a building into reality. While she enjoys the commercial and residential projects, she finds public and community buildings particularly rewarding. She loves “small to medium scale projects meant for the good of the general public and for organizations that I’m proud to do work for and believe in.” Kathy was always interested in art and physics, but she found her vocation while collaborating on a sculptural art project with a friend. As she listed materials, completed drawings and took painstaking measurements, she was dubbed the “architect of the project,” and it struck a chord. Kathy has a BFA from Memorial University and a MArch from UBC, but after completing her program she knew she wanted to come back home for more than sentimental reasons. Kathy explains: “With only a handful of female architects practicing in the province, having an impact on visibility and representation cemented the desire to come home, as I recognized the value of what I’d be bringing back.” Kathy enjoys the entire process, but the beginning is particularly exciting; “the initial ideation and the exploration of possibilities which are shared with the client, allowing them to imagine it with you.”




For Keita Foley-Tanaka, the walk through of the finished Logy Bay Residence made for a powerful experience: “After weeks of creating and looking at drawings and being in the house digitally, it was surreal to take off your shoes and physically go inside the space.” Keita’s extensive technical drawings made the team’s vision tangible, and he was proud of the process and all of the decisions that were made collectively. With four design-oriented people in the one room office, he notes that “it’s easy to crowd around and get everyone’s input or be asked to answer for your decisions or give an opinion.” He describes the studio atmosphere as cooperative rather than competitive, with a theme of mutual respect, the freedom to be honest, and ultimate trust in one another’s intentions: “Everyone’s voice is heard.” Keita had always liked buildings, raised with his mother’s family of carpenters, contractors and construction, and his father was a boutique fashion designer in Tokyo. 36 PIE NL

The two influences merged and led to his career as a building technologist, graduating from the North Atlantic’s Architectural Engineering Technology program. Devan Burry grew up feeling familiar with art and design, knowing that it was a field he wanted to enter but seeking the physical aspect of building rather than working on a flat canvas. With a BFA from Memorial University and a MArch from UBC, he worked for award-winning firms McLeod Bovell Modern Houses and the Office of Mcfarlane Biggar before moving home to join Chris. He appreciates the different perspectives of everyone on the team as well as the unique aspects of every project they take on. His influences include his thesis advisor, Newfoundlandborn Todd Saunders, as well as minimalist Scandinavian designs.

Devan describes how the team leans into the “Newfoundland vernacular with modern, iconic forms done well, uncomplicated shapes reading from that one idea.” They take those simple shapes and break the design down to essential elements, thinking deliberately about how everything is placed, considering energy, efficiency, and the landscape itself. “Rather than a wall of glass with a view, every time you look outside you have a unique experience,” Devan explains. The Logy Bay Residence, with its dynamic forms perched on a dramatic cliff site with panoramic views exemplifies the key elements in a Woodford Architecture design. Preliminary work includes understanding what the client needs through deep listening and studying the environmental specifics of the site, from the end of the driveway to the entry.

They work through how the client wants to inhabit the space and adopt their process accordingly. Chris takes on “every project as if it’s the first,” considering “how to best frame and enhance the landscape so that there is harmony between the interior and exterior, the people and the building.” Their mandate includes how the outside of the structure fits into the geographic conditions as well: “not to fight against the oftenovercast Newfoundland sky but to embrace it, with the atmosphere as part of the design.” Renowned for their innovation and experiential focus, this team creates inspired functional spaces that reflect and respect the landscape they’re built in.



The Hanlon Realty office, on East White Hills Road, is an intimate space, simply and tastefully decorated. An aerial photograph of Chance Cove, Newfoundland, hangs on the wall, evoking early family memories. Wayne explains that his father bought the land back in 1974: “The building was a recycling facility at one point, so that was a family business, but we all lived here as well.” When Wayne’s father retired, Wayne bought the business and the land, though he admits he didn’t know what he was going to do with it at the time. He built a brand new building on the site, but the personal memories remain. Wayne’s mother, Gloria, ran a taekwondo studio in the building until she was 75 years old. Her studio sign hangs on the wall in his office. The family entered the real estate business back in the late nineties because they wanted to grow something for Newfoundland and Labrador that was local but could compete with the big chains and the franchises. Wayne wanted to cover the entire island, running everything from the main office in the new facility. It’s important to set yourself apart from the rest: “Our realtors have everything they could possibly want - it’s all about technology for us. Everything’s advancing at an alarming pace in our business, so we want to not just keep up with everybody, we want to be a leader.” In addition to the main office on East White Hills Road, there’s a branch office in Conception Bay South, one in Happy Valley Goose Bay, Labrador, and one in Port aux Basque. “Because of the advances in technology, it doesn’t matter where you are. We were one of the first to use an electronic payment system,” reducing stress and streamlining the process for realtors. Honouring agents who work hard is important too, he added. Back in the early eighties, along with teaching taekwondo, Wayne’s mother was also a top real estate agent in the city of St. John’s. “We took one of her shoes and we had a plaque made and we put it in the front office and we called it the Worn Out Shoe Award and the realtor who closes the highest volume of sales in a given month wins it for that month.”

While there’s an entrepreneurial spirit in the family, handed down from his parents, there’s also a passion for Newfoundland and Labrador. “My main focus in business has always been believing in our province and doing everything we can to help people survive here and thrive here. That’s what I believe in. All my children still live here and are building lives here and that’s important to my wife and I as parents and as business owners.” When he was younger, Wayne left Newfoundland looking for opportunities, but he knew home was where he wanted to raise his children. “When we came back here, there were no jobs here but we came back and we fought hard and we worked hard because we wanted to stay here. And we’ve done well, so any time we can give back we do. From supporting the School Lunch Association to food drives in support of the Gathering Place, support and awareness is important,” he said. When he’s not at work, Wayne enjoys the lifestyle Newfoundland provides. He enjoys salmon fishing and spending time in the country with his children and grandchildren. From going on quad rides to having a fire and a boil up in the woods, “life is good,” he said with a smile. Wayne also enjoys challenging himself, learning to play guitar at the age of 50 and taking small plane lessons as he works towards getting his pilot’s license. His advice for entrepreneurs: “If you’re starting a business, you have to work hard. Obviously, you’ve got to be prepared to be the last person paid. If you want something hard enough, you’ve just got to keep at it and keep going and keep pushing.” He’s hit many walls over the years, but he never gave up, and helped others succeed along the way. “Believe in yourself and believe in the place where you live. We spent millions of dollars in branding and putting up this new building - I wouldn’t have done all that if I didn’t believe in our economy or the people of Newfoundland. All we have to do is help each other. We’re really like a big extended family.”

C A N T W E L L H O U S E .C O M




Downtown St. John’s, Newfoundland and Labrador. This charming bed and breakfast, built in 1892, offers a unique and unforgettable stay in the heart of the city. As you approach the “jellybean house,” as it’s affectionately known, you’ll be captivated by its whimsical appearance. Step inside and embark on a journey back in time while enjoying modern comforts. Owned by a spirited local resident, Audrey, Cantwell House embraces the traditions of a classic B&B, boasting five cozy rooms. What sets it apart is a commitment to local flavours. Indulge in a made-to-order breakfast featuring authentic Newfoundland delicacies and homemade jams. Audrey is a passionate baker, ensuring fresh sweet treats daily. She is also available to help plan your outings and provide insider tips. Add more local flavour to your stay with a Chinched charcuterie board. These delectable platters allow you to sample local fare without leaving your cozy retreat. Don’t miss the breathtaking view from the third-floor balcony, overlooking downtown St. John’s, Signal Hill, and The Narrows. Start your day with a cup of coffee while watching the sunrise cast its golden light upon this historic city. Immerse yourself in the heart and soul of St. John’s at Cantwell House B&B. Experience history, hospitality, and a view you’ll never forget.

Quayside Quidi Vidi:


Quaint and picturesque Quidi Vidi Village is a vibrant coastal gem, located northeast of Signal Hill and downtown St. John’s. A cheerful and lively vacation rental nestles there, and a remarkable story unfolds within its walls. At the heart of this story is a piece of Newfoundland history; it’s a home infused with art and culture, and the warm embrace of its passionate owners, Annette Arsenault and Marc Lacombe. Quidi Vidi, affectionately referred to as “the Gut” by locals, is a place where the sea and history coexist harmoniously. Beyond its sheltered harbour lies the vast Atlantic Ocean, a constant reminder of the village’s maritime legacy.

The name Quidi Vidi itself is a puzzle, its spelling and pronunciation changing over the centuries, yet the essence of the place remains timeless. The house at 50 Quidi Vidi Village Road was built in 1952 and has seen generations pass through its doors. Annette and Marc purchased the colourful bungalow in the summer of 2022. In 2023, the home underwent a transformation, thanks to Sasha Hutton, a renowned interior stylist from HGTV’s Rock Solid Builds, and owner of the Newfoundland Staging Company. She brought the vibrant energy of the village to life on the main floor of the house, creating a space that radiates the light-hearted positivity of Quidi Vidi itself.



Annette, originally from Labrador City, and Marc, a Franco-Ontarian, share a love for the village that runs deep. Annette’s parents are long-time residents of Quidi Vidi. With two teenagers in tow, Annette and Marc understand the challenges of finding accommodations for larger groups, especially multi-generational families. The main floor of the bungalow offers two bedrooms, an open-concept living and dining area, a fully equipped kitchen, and bathroom with laundry. The hot tub on the back deck, under an apple tree, is a great place to unwind. After exploring downtown or along the Avalon Peninsula, the fire pit in the backyard is perfect for a winter gather. There are two more bedrooms downstairs, along with a bathroom, workspace, and living area with a kitchenette. Meticulously maintained by NL Detail, it’s guaranteed to be pristine and spotless. Two separate driveways provide ample parking. Catering to families and groups, there is plenty of space for making cherished memories.

They’re proud of this home that reflects their deep appreciation for the unique culture and heritage of Quidi Vidi, a fishing village transformed into one of Newfoundland and Labrador’s most popular tourist destinations. It evokes nostalgia for the cod fishery and life in rural Newfoundland outport communities. Annette’s academic pursuits led her to explore the village as a cultural landscape and how it faced and overcame challenges in preserving its character. This living cultural heritage is lovingly showcased in her home. Local artisans and artists contribute to the vibrant decor of Quayside Quidi Vidi. Colourful quilts by Lori Lane-Balsom, a custom painting of the village by Mikayla Ryan, hooked rugs and wood-block cod prints by Kevin-Barry Martin, and other local artworks fill the space with life and energy. The walls are adorned with photos taken by Annette and her father, Maurice Arsenault, who has a penchant for capturing breathtaking images of icebergs. Quayside Quidi Vidi is not just a vacation rental; it’s a testament to the history, culture, and spirit of Quidi Vidi Village. Annette and Marc welcome their guests into a world of warmth, art, and heritage, promising an experience that’s bound to leave a lasting impression.

QUAYSIDE QUIDI VIDI: SUPPORTS LOCAL ART Newfoundland Staging Co - Interior Design

Saltwater Hook - Crocheted Blanket

Wooly Tops - Handmade Willum Quilts

Sea Bloom Designs – Hand-Drawn House Portrait,

Kevin-Barry Martin - Hooked Rug Art & Woodblock

Jellybean Row Houses, And Newfoundland Map

Cod Prints

Ginger Glass – Jellybean Row Glass Art

New Finn Art - Whale, Puffin and Capelin Prints

Live Edge Design by John - Newfoundland Clock

And Coasters

Jane Ogilvie - Handmade Pottery Mugs

The White’s Emporium - Driftwood Whale Art

RockSea Clay - Handmade Pottery Shot Glasses

Jessica Waterman Art & Design - Wooden Quilt Art

Come From Away Carvings - Puffin Carving

Mikayla Ryan – Commissioned Painting of

NL Quilting Ninja - Jellybean Row Table Runner and

Quidi Vidi Village


Coastal Laser Designs - Bedroom Door Signs

Rugged Atlantic - Puffin Appliqué Pot Holders and

She Sells Sea Glass NL - Sea Glass Art

Mummer Table Runner and Coasters

Bronwyn Bridges Photography - Photo Puzzles


The QV Stage

QUIDI VIDI COUPLES RETREAT Embracing a philosophy of well-being inspired the restoration of this traditional fishing home. Thoughtfully designed touches evoke a sense of tranquillity. Amenities in every corner ensure you’ll have an unforgettable stay. This Luxury Boutique Retreat, tucked into the base of the cliffs, features a stylishly designed living area, a chef’s kitchen and a master suite oasis. The surrounding rocky landscape frames historical Quidi Vidi Village, with all its charms, where quaint shops and hidden treasures await. The space comfortably accommodates two guests, boasting an open concept first floor and second-floor spa, master bedroom and ensuite. The living area makes an ideal relaxation space with a comfortable sectional and a wood-burning stove.


Prepare full meals or quick snacks in the wellappointed chef’s kitchen with a full cooktop and oven, microwave, coffee maker, cookware, plates, glassware, and silverware. Other conveniences include full laundry on-site with a stackable washer/dryer, and smart TV with cable and free high-speed WIFI. The second floor features the master bedroom with a king-size bed, opening to an outside deck to enjoy the salty fresh Newfoundland air and views of the granite walled hillside as you make your way to the sauna. Rinse off in the luxurious ensuite shower with locallymade bath essentials by Tval Skincare. The award winning team from Sam Design, heritage restoration experts Malcolm Design and the talented Trim Design Team brought this beautiful space into being for your next wellness getaway.




Book your stay at http://bitly.ws/Q5J8

Perched at the base of Signal Hill National Park, this newly renovated 3-bedroom home offers breathtaking views of St. John’s and the iconic lighthouse. Immerse yourself in the ultimate wellness experience as you take leisurely strolls along nearby walking trails and breathe in the fresh ocean air. With the added convenience of an electric car charger, this retreat is perfect for those seeking a luxurious getaway. Indulge in the unparalleled luxury of Blue Opal.


Vic Roberts, Master of Detail In NL’s unique climate, meticulous property management is not just a luxury, it’s a necessity. NL Detail Inc., a local company, has raised the bar with a keen focus on sanitizing and home detailing. Using high-quality products and advanced techniques, their professionals ensure every element is attended to, from deep cleaning to disinfecting. Beyond sanitizing and home detailing, they offer a comprehensive range of services, including property maintenance, tenant placement, staging, and financial management. Their commitment to providing clients with peace of mind is evident, ensuring properties are in capable hands.



You deserve to reach your ultimate potential. Enhance your mental and physical health with a uniquely designed, locally-sourced, hand crafted barrel sauna. Release, breathe, and be well. Pollards Point, NL

Custom Branding. Memorable Marketing. Our custom branded chocolates are sure to make a sweet impact on your target audience. NEWFOUNDL ANDCHOCOL ATECOMPANY.COM








“Lore” typically refers to a body of traditional knowledge, stories, or beliefs passed down through generations. It often encompasses myths, legends, folklore, and cultural traditions. In this context, “lore” was the theme of Pie Media Group’s immersive fashion production, and it explored and highlighted the rich history and cultural narratives associated with fashion and the arts surrounding Newfoundland and Labrador. We featured Canadian fashion that celebrates individuality and inclusion as well as integrated marketing for the Pie Media Group collective. This immersive photography, cultured cuisine and fashion innovation experience was beyond the ordinary. PMG has been pushing boundaries and redefining the fashion industry since 2005. Our team takes a forwardthinking approach, constantly seeking unique ways to showcase artists by bringing together national and local designers, musicians, and performers. In this old city, a new show with a new team exists. We strive to create a seamless connection between artists, dancers, and musicians, all of whom play a vital role in the celebration of this Pie production, including friends who joined us from Ontario. By uniting these communities, we aimed to represent the vibrant culture of the Canadian fashion arts industry in the prestigious design and decor centre at Hayward Interiors. We are immensely grateful for all of your support to make this event a success and support the NTV/OZFM dream tree. Events such as these enable us to contribute to the local arts community and businesses in Newfoundland and Labrador. “This show holds a special place in my heart, as it is a collaboration with my family, designers, and closest friends. It is also an opportunity to forge new friendships and work intimately with the new Pie family to create Lore. For this one-night-only show, we came together to create new memories that will bring joy for a lifetime. Let us never take that for granted.” With Grace, Sandra Roberts PIE NL 55


We would like to express our deepest gratitude for the unwavering commitment to excellence, and timeless style from Hayward Interiors. For nearly four decades, your family has been transforming houses into homes, catering to families with an impeccable sense of taste. On behalf of Lore and our entire community, we extend our heartfelt appreciation for your involvement and partnership. Your contribution to making our community a better place is invaluable, and we are grateful for your unwavering support in this integrated marketing event and charity. -Pie Media Group



NEWFOUNDLAND GROWLER FORWARD TODD SKIRVING IS A TOP CONTRIBUTOR BOTH ON AND OFF THE ICE. Todd Skirving celebrates the fact that his mom and dad made the trek from Thunder Bay, Ontario to St. John’s, Newfoundland to catch the team’s opening games. Todd’s time with the Growlers, an ECHL affiliate of the Toronto Maple Leafs, has made the province of Newfoundland and Labrador feel like home to those in the Skirving clan. When Todd got to spend an entire summer in the province he has grown to love so much, he made the most of it. He went cod fishing and enjoyed his first Royal St. John’s Regatta. His crab fishing excursion resulted in seasickness, on a foggy day with big swells, but it was a memorable adventure. Caught up in the celebrations at the George Street Festival, he went three nights in a row. “There can be such negative things in the news and so much tragedy that you hear about happening around the world. It’s just nice to enjoy the simple things,” he said. Todd has been a member of the Newfoundland Growlers since the team’s inception and he was there when the team won the Kelly Cup in the franchise’s first year in 2019. Todd became a fan favourite for his contributions to the community when away from the rink, but he made major strides on the ice as well, finishing off a career season with the Growlers in 2022-23. Todd finished second on the club with 31 goals that season, topped only by then-teammate Pavel Gogolev’s franchise-best, 33. The left-handed forward was thrilled to announce he would be continuing his professional playing career with the team again, in the place that has become a second home. To add to his on-ice accolades, Todd is also a multi-time nominee for the ECHL Community Service Award since arriving in Newfoundland in 2018. “I was the kid always waiting for an autograph or a puck or a stick and I remember my dad brought me aside once and told me, ‘Now you’re going to be in those player’s shoes one day, so make sure you take the time to give back.’ For me, I feel like it translates on the ice just because I feel so good when I’m giving back. It brings me a lot of happiness and builds relationships with those in the community.

And that gives me the confidence to go about my day and my job on the ice because I know I’m able to help people because of what I’m lucky enough to do for a living.” You never really know what someone’s going through, he added: “There’s no navigation book that we have to read to get through it. Everyone’s life path is different, but we can all be kind.” Todd was always a hockey fan. In his early years, it was the Red Wings, and he got to watch them win a couple of cups. Todd was a big fan of Newfoundlander Danny Cleary too, he offered. Now he’s a Leafs fan all the way, he said with a chuckle. It’s all about building relationships, he added. “You want the Leafs to win because you want to see the guys that started out here and now have made their way up, win. Coaches such as John Snowden, Darryl Williams or Eric Wellwood, and Nate McIver. Hoef (Noel Hoefenmayer) is chipping away on the ice, Bobby McMann is doing well, Marc Johnstone (even though he’s in the Pittsburg organization now), and KP (Keith Petruzzelli) too.” It’s just natural to cheer for guys that have climbed the ladder after starting at the bottom, he said. “We all just want the organization to succeed, then we’re all happy.” Announced as team captain for the 2023-24 season, his personal game has never been better. As to why his game has improved so much, Todd feels there were many factors. He credits the opportunities that were given to him and he always tries to make the most of it. “We don’t always have to partake in development opportunities, but I always do. I ask questions and when there is extra work, I do it. I try to take advantage of all the resources that we’ve got and I put myself in the best position possible.” He’s willing to be in the right place at the right time, he said. “I’m not the flashiest or the most skilled player, but I try to outwork other guys and try to put myself in different positions to be successful. It’s about putting the work in and enjoying yourself as much as you can.”



The Mercedes G-Wagon, or G-Class, is a luxury vehicle that seamlessly combines opulence, performance, and ruggedness. With a design that blends classic and contemporary, the chic, retro exterior references its origins as a military vehicle. It’s powered by a 4.0-liter V8 biturbo engine and features advanced 4-wheel drive and three differential locks. The interior is sumptuous, with high-quality leather, polished wood, brushed metal, and modern technologies. Despite its luxurious characteristics, it’s perfect for Newfoundland and Labrador due to its all-weather performance, off-road capabilities and durability. PHOTOGRAPHY UDANTHA CHANDRARATNE

Tackle any terrain in comfort with heated, ventilated seats equipped with a massage function, ensuring a pleasurable ride, whether you’re navigating city streets or off-road trails. Safety and convenience are accentuated by driver-assistance features, including adaptive cruise control, lane-keeping assist, and a surround-view camera system. Mercedes’ commitment to excellence exceeds expectations with this luxurious, powerful, rugged vehicle with a timeless design.

St. John’s

JESSE STIRLING Finding His Own Way


Jesse Stirling has a busy day of meetings ahead of him at the NTV/OZFM office on Logy Bay Road in St. John’s. As he strolls past the iconic NTV News desk, the exact spot where millions tune in to catch their evening news on Canada’s Superstation, Jesse admits he feels the pressure: “My whole life I’ve been known as Geoff Stirling’s grandson and that comes with tremendous pressure.” While he concludes taping his next set of shows for his highly popular “Jesse Stirling’s Meetings with Remarkable People,” Jesse acknowledges the legacy that he must live up to. “I also feel this tremendous pride at the same time because no one will ever be the man my grandfather was. He’s one of the most extraordinary men in history,” Jesse opened. Losing his grandfather was tough, Jesse admits. “He was my spiritual mentor. He was my buddy, and he was my boss. He was my business coach. He gave me tremendous advice in life and for business. I’m still trying to find my footing without him.” There have been some great tidbits of Geoff Stirling’s wisdom that Jesse has hung onto. “The first one is the Captain Newfoundland credo. That’s above all, to thine own self be true. And that, I think, was his biggest philosophy in life. We all have our inner voice, our consciousness, that little Jiminy Cricket that tells us the right thing to do. My grandfather loved the idea of you listening to your inner voice more and more, and then that good voice gets stronger. And so, it’s not a whisper, but it basically commands what to do. And you can’t ignore your higher intelligence or your conscious soul.” Since living up to his grandfather’s legacy is so challenging, is he trying to make his mark a little differently? Jesse paused. “My grandfather had so much fun in life and his life was a big adventure. He’d always say, ‘It’s just a movie, buddy, and you’re the star of your own movie and you’re the scriptwriter and you’re the director, so make it a great movie.” His pet peeve would maybe be complainers or people who would kind of walk through life complaining about the misery surrounding them. When I look at someone who made the absolute most of the cards they were dealt, that’s success. So, I lean in and I do the work and I try to make the most of every day.” 64 PIE NL

When we spoke, Jesse had been home in Newfoundland and Labrador working alongside his father and boss, company president Scott Stirling. Jesse has great respect for his father’s business savvy. “He knows me so well. My dad has been amazing at putting me in roles where I can maximize my strengths and minimize my weaknesses. My strength is probably sales. My weakness is consistency. Dad always let me shine.” Of course, now that Jesse is a father himself, he knows how hard being a father actually is. “The older I get, the more I respect my dad. I think every son goes through a phase with their dad where they think they know better or could do it better. And as I see other Canadian radio and TV stations going out of business, I realize, man, he is really good at his job. So strong and respected and consistent.” The fact that the Stirling family - who live part of their lives in California - are so close helps when they all combine their talents to run a family empire in Newfoundland. “We have a saying in our family. Family comes first. Family is forever. We all put our hands in like a sports team at the end of every family gathering. There’s no right or wrong way to do family as long as family comes first alongside your faith.” “Now that my parents are getting older, I’ll just say that it’s all about quality time and making memories. And one of the last conversations I ever had with Geoff, my grandfather, was this. I asked him what he wanted his legacy to be or what he wanted to be known for.” The answer was somewhat of a surprise, Jesse shared. He didn’t say he wanted to be known for 24-hour television broadcasting. He didn’t want to be known as an athlete. He didn’t want to be known for creating Captain Newfoundland. “He said he wanted to be known as a good son and a good dad. And I just thought that was so down to earth and humble and charming and I’m truly at the point in my life where that’s what I care about most. Beyond any business legacy, I just want to be a good dad and a good husband and a good son and brother. “It’s funny that it took me until I was 45 years old to be a dad. But what I think the blessing is of being an older dad is that I can really focus on my wife Amanda and my daughter.” Life has been such a blessing, he added.

Jesse takes a stroll to clear his head. It’s been a busy day and there’s more work to be done. Taking a few moments to breathe in the Newfoundland air is always good for the soul, he shared. “There’s no other place like this on the earth. I’ve been to more than 60 different countries and I’ve travelled the world many times. There’s something about this amazing island that keeps me coming back again and again.” While many would consider Jesse suave and handsome, he laughs off such talk. “I think it’s important to stay abreast of the current trends and not look outdated or sloppy. A gentleman never goes out of style and part of being a gentleman is being well-groomed and dressing nice and smelling nice and having good hygiene. What I’m most comfortable in, to be honest, would be shorts and a T-shirt, but I have some funny part of me that loves dressing up.

It’s all about being your best, no matter what you do, Jesse added. “Live up to your God-given potential. Live up to your highest self. This above all, to thine own self be true.” But there was more advice too, he added. Like? “Something I say to myself almost every day is when in doubt, leave it out. If you’re on the fence about something, don’t do it. -JESSE STIRLING

Ever since I was a little kid, I remember wanting to wear a tuxedo or a suit with a bow tie to church. And it wasn’t Christmas or anything.” Jesse laughed at the memory. “I still like to dress up to this day… that’s probably my one indulgence every year - I’ll make sure I get a new, really nicely tailored suit with the current style.” Trending fashion isn’t the only adaptation: “We’ve launched this new NTV streaming service and we’re in it to win it. We’re really trying to innovate to stay ahead of the game. So you can stream us anywhere in the world. Even though our company has been around since 1946, I feel like we’re starting this new company, and we are embracing the shift to digital and being part of this online culture and we’re a huge part of that shift and it’s happening right here in Newfoundland.” Proof that the Stirling innovative spirit continues through the generations.

Marykate O’Neill


Whether she’s inspiring or informing viewers on NTV News or greeting listeners each morning with lighthearted repartee on OZFM’s morning show OZ Mornings, cohosting alongside Stephen Lethbridge and Hugh Campbell, she’s as personable and professional as they come. News. Weather. Popular culture. Events of the day. Marykate can banter with the best of them. How did a journalist on NTV news and the host of Inspiring NL find her way into radio? “It just sort of fell into my lap,” she said with a smile. “Our company president, Scott Stirling, was looking for a host to join Stephen and Hugh and that’s where I came in.” An invitation to help out for a week became permanent. That early morning alarm was a bit of a shock, but “it was easier than I thought. You have to be someone others would want to wake up and listen to in the morning, so that’s the motivation. Be that person,” she said. Regular everyday things became part of the sharing on OZFM each and every morning. “It’s definitely different because usually when I do a story with NTV News for a show that night, you’re reporting on something that’s either breaking news or something big that’s happening,” but on the radio, it is totally different. BY PAM PARDY | PHOTOGRAPHY BRAD CLARKE

As for how she ended up in journalism, she just always loved to write. While she was on track to become an English teacher, journalism school beckoned, and she knew instantly she had found her passion. “Being with NTV and OZFM is my dream job and it’s exactly where I was supposed to be.” Enthusiastic about her double duty, Marykate refers to her coworkers as family. “These people are the best in the world. Having a great team is so important to have as a young journalist coming up in the industry.” When she was first moved into radio, her television family was there cheering her on. “They are always in my corner, always rooting for me.” “We were an NTV home growing up. My nan and pop lived with us and we always watched NTV together. It was a ritual in my household.” Hearing Marykate in the morning on the radio and watching her on TV at night is the cherry on top of the cake for them, she said proudly. “There’s something so special about the reward of telling a story with impact, it’s worth every minute you put into it as a reporter.”

Scott Stirling, President and CEO of Newfoundland Broadcasting Company Ltd. is pleased to feature members of the sales team at NTV and OZFM:


Lorraine Pope

APPOINTED CHIEF REVENUE OFFICER With over four decades of unparalleled experience in the media industry, Lorraine’s journey began in advertising sales with The Newfoundland Herald, marking the genesis of a remarkable career. Over 36 years at Newfoundland Broadcasting Company, she demonstrated unwavering commitment and excellence, evolving from a radio advertising sales professional to a versatile leader in television, radio, and digital sales. Lorraine’s ascent to the role of Chief Revenue Officer reflects her dedication and prowess in the field, having spent over 25 years in various management capacities. In this corporate executive role, she assumes responsibility for all revenue generation processes within our organization, a testament to her strategic vision and leadership capabilities. In addition to her extensive background in broadcasting, including TV programming, Lorraine continues to excel in her role as Director of Program Acquisitions for NTV. Her multifaceted expertise uniquely positions her to contribute to the growth and success of our company. Working closely with the Newfoundland Broadcasting Company corporate executive team, Lorraine provides invaluable leadership and direction to the NTV/OZFM Local Retail, Regional Agency, and National Sales teams. Her collaborative spirit and strategic acumen elevate our organization’s revenue-generating efforts. Lorraine’s industry commitment extends beyond her professional duties, as evidenced by her significant contributions to various industry committees. Notably, she served ten years as the Vice Chair of the Numeris Television Executive Committee of Canada, showcasing her dedication to advancing the media landscape.


Corina Mercer

APPOINTED AGENCY SALES MANAGER Corina’s journey within the company began in the Traffic Department, and she was an integral part of our sales team for 18 years, holding roles such as Agency Sales Account Executive and Agency Sales Supervisor. Corina has worked closely with management, contributing significantly to Sales Marketing, Research, and Revenue & Inventory Management. Corina brings a wealth of experience and success to her role as the Agency Sales Manager for NTV and OZFM, having dedicated over twenty-two years to our organization. She will be responsible for tracking, reporting, and providing insights for forecasting across all sales offices and individuals, covering Local, Regional, and National sales. While maintaining her direct sales responsibilities with Agency buyers and planners for Television, Radio, and Digital sales, Corina’s role is pivotal in ensuring the continued success of our sales initiatives. Corina’s sales history is marked by her remarkable achievements, consistently exceeding Agency sales targets. She has been a high achiever and top performer on the Newfoundland Broadcasting sales team, setting the standard for excellence in the agency buying community. Her dedication to service has been acknowledged by senior executives in the Canadian advertising industry, further solidifying her reputation as a leader in her field. Corina is expanding on her leadership qualities, providing insights, mentorship, guidance, and inspiration. Her ability to lead by example will undoubtedly contribute to the growth and success of our team. For creative and effective advertising solutions on Canada’s Superstation, NTV, Newfoundland’s number one radio network, OZFM, and associated Digital platforms, ntv.ca, NTV+, ozfm.com, and nfldherald.com, contact Corina at 709.570.5264 or cmercer@ntv.ca.


Sharon Snow


Sharon’s outstanding contributions and remarkable success during her 30-year tenure with Newfoundland Broadcasting Company resulted in her appointment to the position of Retail Sales Manager. As a distinguished member of the Retail Sales Team, Sharon consistently surpassed expectations, earning a reputation as a top performer and overachiever. Her journey within the company began as a Radio Sales Account Executive, and she later expanded her scope by incorporating Television Sales. Notably, she further diversified her career by becoming an NTV News personality, showcasing a unique and exceptional versatility. Over the years, Sharon’s unwavering dedication and impressive achievements have earned her the respect of her peers, business colleagues, and the broader community. Her impact extends beyond the professional realm, resonating with NTV’s vast and diverse viewing audience. Sharon’s success story is not only defined by her professional accomplishments but also by her positive outlook, enthusiasm, and commitment to delivering exceptional performance. These qualities, coupled with her ability to inspire and lead by example, make her the perfect fit for the role of Retail Sales Manager. Sharon plays a pivotal role in driving the success of our Retail Sales Team. Her wealth of experience, combined with her unique skill set, positions her to lead with distinction and foster a high level of performance within the team. For creative and effective advertising solutions on Canada’s Superstation, NTV, Newfoundland’s number one radio network, OZFM, and associated Digital platforms, ntv.ca, NTV+, ozfm.com, and nfldherald.com, contact Sharon at 709.570.5251 or ssnow@ntv.ca.


Frank Lee

APPOINTED ASSISTANT RETAIL SALES MANAGER Over the course of a 12-year tenure with our company, Frank became an invaluable asset to the sales team. Starting as a multi-media Television, Radio, and Digital Sales Account Executive, Frank distinguished himself by providing invaluable advice and guidance to clients, aiding them in developing effective and impactful multi-media advertising campaigns. Frank’s impact is not confined to the professional realm; he is widely admired and respected by his clients and peers within the business community in our province. His infectious enthusiasm, positive outlook, and outgoing personality contribute to his standing as a charismatic and influential figure. A history of ambition and relentless dedication to his craft propelled Frank to consistently be a top performer and overachiever on the Retail Sales Team. His proven track record speaks volumes about his commitment to excellence and success in driving business growth. As Assistant Retail Sales Manager, Frank plays a crucial part in our ongoing efforts to expand Retail Sales revenue across all platforms – Television, Radio, and Digital sales. His wealth of experience, coupled with his dynamic approach, positions him perfectly to contribute significantly to the department’s continuous growth. For creative and effective advertising solutions on Canada’s Superstation, NTV, Newfoundland’s number one radio network, OZFM, and associated Digital platforms, ntv.ca, NTV+, ozfm.com, and nfldherald.com, contact Frank at 709.570.5261or flee@ntv.ca.


Having a chat with Rick Mercer is like reconnecting with an old friend. Well known for his role on “This Hour Has 22 Minutes”, he’s on the road promoting his latest book, “Rick Mercer: The Road Years”, a continuing memoir that chronicles his adventures as the star of “Rick Mercer Report”. When Rick talks about road trips, he often reflects on trips he took across the island of Newfoundland while growing up. “There was one trip off the island with my mother and siblings that I remember when I was probably eight or nine or something. And Dad didn’t go because he had no interest in leaving the province ever. And so, all of our family vacations were road trips to parts of the island,” he opened with a laugh. The memories start to flow as the conversation continues. “You know, I went to Fogo Island many times as a kid and I get such a kick out of how Fogo Island is so famous now.” While other families were heading off to Florida, his dad would say, ‘We might take another shot up to Fogo and have a boil up!’ And we’d be thrilled,” he said with a chuckle. Thinking back now, those were special times: “We would drive to Bay Roberts almost every weekend or every second weekend, where Dad’s family was from. And, you know, we’d always stop along the way and boil up. And now I realize that, of course, it was purely a recreational activity, though I used to think the drive was so long you had to stop to eat lunch, so you didn’t die of hunger before you got where you were going.” Growing up, his experiences were not much different from those of other artists who called this place home. Mercer has worked with many great Newfoundlanders, including the late Gordon Pinsent. “My mother grew up in central Newfoundland and Gordon was from Grand Falls, and my grandmother always adored Gordon Pinsent. Growing up I heard stories about this Newfoundland movie star or TV star, very early on when I didn’t know we Newfoundlanders made those kinds of people. I didn’t know that was even a possibility.” His grandmother knew that her grandson was going to be famous one day: “Oh, one of these days you’ll be up there with Gordon Pinsent,” she would say, when he started dabbling in comedy. To Rick, it was comparable to being told he’d be an astronaut one day. It seemed so farfetched, but when he did end up working with Gordon, “it was just an extraordinary thrill. 80 PIE NL

He turned out to be a lovely guy, which was so nice, and he was so incredibly generous.” We asked Rick when he knew he was funny. He paused. “I never thought I was the funniest because, as you know, there’s just a lot of funny people in Newfoundland. Now in my family, I realized you could get away with something if you could make Mom laugh. So, there was certainly value in being funny because you wouldn’t get in trouble.” Rick takes a moment to reflect on other Newfoundland and Labrador greats he has worked with over the years. Mary Walsh certainly missed her co-star when he left “This Hour Has 22 Minutes”, explaining that “it wasn’t the same just because of his energy.” Rick remembers that Mary used to say that “being funny is the coin of the realm.” He understood that there was great value in being funny: “I remember reading tips for a job interview, and they said things like, if you’re in a job interview, never, never attempt to be funny. It’s too dangerous and it will backfire. And I thought, well if you’re not funny, you won’t get any job in Newfoundland. I guess I’m from a different place than whoever wrote that article.” Rick has seen much success, so being funny has obviously worked well for him. He’s been on the cover of Maclean’s, for instance. “I was always so incredibly tickled pink by anything like being on the cover of Maclean’s. It was just so surreal because, of course, I grew up and those magazines were delivered to the house. And I always was really grateful for the support from places like The Newfoundland Herald. I don’t need to tell you what a big deal it is to get on the cover.” As he’s looking back over his latest book and the memories uncovered while being on the road taping “Rick Mercer Report,” what comes to mind? “It was just fun. I worked with so many talented people and I toured the country, and I had an opportunity to do some really cool things.” Rick looks back on his career feeling fortunate for every opportunity he had. “I’m almost embarrassed to say it because most people cannot say this, but I literally considered myself incredibly lucky every single day to be doing the job I was doing. And I’m very well aware that very few people in this world get to do that. That’s a huge luxury.”

WELL TRAVELLED Rick Mercer reflects on the road years at home and beyond


THE PULL OF THE TIDE Joanie Pritchett loves the shore. Water draws her in like the pull of the tide, and although she calls Lake Simcoe, Ontario home, that love extends from coast to coast. It’s that cherished connection that she hopes to bring to Newfoundland and Labrador. Livin’ Lake Simcoe is a sustainable, inclusive brand, but it’s also a family affair. Joanie’s husband, Grant, was born in Gander and raised in Newfoundland. He moved to Ontario with his immediate family during high school, but his parents still have a home in English Harbour. He spends part of the summer there every year, surrounded by extended family, soaking up the pristine beauty of the coast. Residing in OroMedonte, the graceful shores of Lake Simcoe evoke that heartfelt feeling of home. Joanie, Grant and their adult children created the business intending to capture the essence of that experience. Joanie remembers her first visit to Newfoundland when their son was four years old. She had already fallen in love with the west coast, but she was stunned by the spectacular, vast and incredible landscapes and seascapes of Newfoundland. She was immediately treated like family, and her heart was captured by the people: “What they say is true. The people are just the kindest, biggest, wholehearted humans that you’ll ever meet.” On that first visit, they spent time wandering the shore gathering colourful sea glass and interesting stones. It was the beginning of a family tradition. Symbolizing precious moments along the coast, a translucent glass container of stones now has a prominent place in their home. On every seaside or lakeshore adventure, they look for unique additions to their collection. The Livin’ Lake Simcoe brand was created to feel great when you wear it, but also to reflect a vibe and a state of mind. It embodies the healing and contemplative BY ROBIN KRAFFT | PHOTOGRAPHY NAT CARON

state that water induces: listening to the waves, gazing at the horizon and taking a moment to just breathe. It’s a reminder to integrate more of that self-care and self-awareness into your life. Fashion can be an extension of your personality, but it can also influence your mindset, provoking a more relaxed experience. For Joanie, the lake and the sea represent both a reflective vessel and a well to draw from; she goes to the water to make heavy decisions and release big emotions, as well as to celebrate and experience gratitude. Time spent near a body of water is definitively and scientifically associated with an improved state of mind. Those who regularly frequent the shore have better mental and physical health and a sense of wellbeing. Water restores us, boosts our mood and calms our bodies. This ecologically responsible brand seeks to wrap us up in that deep knowledge, to remind us of what we are and what nourishes us.

Along with this blue, fluid state of mind, the cornerstone of the brand is sustainability and inclusivity. Most of the textiles come from Tofino Towel in British Columbia, guaranteeing fair trade and sustainably made fabrics. The Livin’ Lake Simcoe streetwear line includes everything from baseball caps and hoodies to puffer coats and toques, and it’s all made in Canada. It’s gender-neutral and one size fits most, with a goal of truly welcoming everyone.

They also produce bedding, duvet sets, throws, robes, totes, caftans and more. While reducing their carbon footprint, they’re supporting Canadian companies with income and local communities with employment whenever possible. Bringing the beauty and essence of waterfront living coast to coast, their line blends perfectly with Newfoundland style: eclectic, minimal, beautifully crafted art.



Oceanic RELEAF

A BUSINESS FILLED WITH BEAUTIFUL AND UNEXPECTED OUTCOMES Taylor Giovannini, the founder and CEO of Newfoundland’s Oceanic Releaf, understands the commitment it takes to succeed in business, but she also knows that being present for family and those around her in the community is important as well. “I believe in Oceanic and what it’s capable of doing. We are a proud Newfoundland and Labrador company that plays a key role in the growth of the province’s cannabis industry. We are in the heart of the Burin Peninsula, and we are dedicated to supporting local employment, infrastructure, and innovation. And I’m learning on this journey too,” she said. The economic impact of the cannabis industry is huge: “We’re supplying jobs to a community that was devastated and we’re revitalizing it and we’re part of the community as well. Oceanic evolved because I saw the opportunity in Newfoundland. I knew there were buildings no longer in use in parts of rural Newfoundland and so operating a state-of-the-art facility in an abandoned fish plant made sense.”



Something else that made sense was moving to the southeast coast of the island, with a slower pace, where living life next to the ocean would be a blessing for her family. It was also a blessing to her customers, she added. Taylor has been celebrated for her work in the cannabis industry (including the first drive-through in Canada) but the business model grew from a desire to help others. “Everyone understands that the ocean is healing and that’s my focus with Oceanic. It was founded organically and accidentally when I made a batch of brownies for my husband’s grandfather and helped alleviate his pain. It was a total ‘aha moment’ for me, and now I want to help as many people as possible.” “I understood very quickly that there was a stigma associated with cannabis, and that the stigma may hinder anyone who really needed the plant because of what they’ve been taught or what they’ve been told,” she said. Taylor focused on creating a comfortable space stripped of stigma. “Oceanic represents acceptance and education because I know from my own experiences that sometimes when something is strange or new, you may feel fearful.” Taylor wants her customers to have a “chill” experience. The inviting stores also sell coffee, and so much more. Customers take their time, and they look around, she said. “Most people know what they want but new consumers take a little extra time.


We just give them a coffee and allow them to understand the menu and they’ll usually browse all the swag and accessories. We support all local artists in the area of the retail location, so we really try to promote the sale of the art from the people in the community, so there’s lots to see.” Taylor has been “upfront and transparent” about learning the business of cannabis, she added. She’s also embraced small-town living. Oceanic was the only cannabis company on-site at the George Street Festival promoting the launch of their new app and sharing information about their nine retail locations which represent nearly a quarter of cannabis retailers in the province. Taylor gives much of the credit for Oceanic’s success to her partner, Colin. “He really does the heavy lifting and supports everything I do,” Taylor explained. They also own and operate Abel Cattle Co. along with their 8-year-old son Abel. When it’s a family business there’s an elevated sense of both pride and responsibility. “We know that the efforts we put in today will help Newfoundlanders in the future,” she said. Taylor loves the place she calls home. “I have really amazing people who work with me and if something isn’t working, we figure it out, together,” she said.


The business and the Newfoundland way of life has become part of her joy, and she loves it, Taylor continued. “It’s fun working and living here. I keep every day fun. I have a son who is very busy with hockey, soccer and swimming so that helps connect to the community and I keep grounded by doing simple tasks at the farm and home that bring a lot of joy - I now have two wood stoves which I thoroughly enjoy. The work that has to go into lighting a stove and keeping that stove lit - I don’t know how to explain that joy.” Her son and husband are enjoying life in Burin, Newfoundland as well, and that makes being a busy businesswoman easier, she added. “My son Abel loves animals. He loves being in the woods and being in nature. He takes a lot of pride in Oceanic and Abel Cattle Co. and he’s learning how to help and be a part of the team.” Taylor’s husband Colin is hands-on as well. “Colin basically built the facility, which is a state-of-the-art 60,000 square-foot building that he tore down and rebuilt. I like to say I’m a big dreamer and he’s a bigger doer. We’re a great team.”


Come for the food, STAY for...the food

The Best Of Both Worlds Michelle LeBlanc and Shaun Hussey are innovative and eclectic chefs, and they own and operate the highly successful Chinched Restaurant and Deli, but the conversation in their kitchen is similar to one that plays out in family homes across Canada: what will we make for dinner? Recently they got thinking about meals from their childhoods: fish or chicken casserole, a baked rice dish with pork chops, lasagna, baked beans, chicken soup, spaghetti, honey garlic chicken wings with fried rice, goulash, and of course, Jiggs dinner. They specifically remember that they always sat down at the table with their families to eat dinner at the end of the day, and it’s a pattern that they replicate with their children. They’ve tweaked some of the meals from their childhoods and prepare them regularly in their home repertoire, including comfort foods that everyone will enjoy. In fine weather, they love to barbecue, and while the food is on the grill, everyone loves hanging out in the yard together. Michelle fondly recalls childhood special occasions, which involved a bigger crowd and a more decadent spread. Her French-Canadian family would gather at her grandmother’s house after midnight mass on Christmas Eve for a savoury tourtiere with fancy assorted pickles and olives, followed by opening gifts and lots of love and laughter. They’d return to Grandma’s house for Christmas dinner: a perfectly roasted turkey, potatoes, turnips, and carrots, followed by lots of cookies, fruit cake and various squares.

At Easter, there would be a large family gathering on Good Friday to enjoy her grandmother’s flapjacks with molasses and maple syrup, a rare treat. Michelle remembers that the house would smell like bread dough for days after her grandmother had cooked and cooked in cycles as family members revolved around the table until everyone was fed. Shaun notes that “large family gatherings during holidays can seem almost impossible to organize these days. When I used to visit people over Christmas, there was always an abundance of food ready for visitors, but nowadays, people just don’t seem to do that anymore.” Michelle and Shaun, however, have adopted a lot of things from Michelle’s French roots, maintaining family culinary traditions to mark occasions, with similar foods, in the context of a big family gathering. While Michelle remembers making hundreds of cookies alongside her grandmother in her tiny little kitchen, her decision to become a chef took a while to develop. As a senior in high school, she took a job as a marina deckhand, and put some hours in at the nearby bakery, but it wasn’t until her first year at university (as a science major) that she found her calling. She “moved onto campus fully packed with flour and sugar and chocolate and cinnamon and baking pans”; things that seemed essential wherever she was going to go, but she didn’t think of it as a career choice until a friend of a friend came for a visit.


She was a student in the pastry program at The Culinary Institute in Charlottetown, and the studies and experiences she described sounded fun, fascinating and full of possibilities. The following September, Michelle enrolled in the culinary program, where she met Shaun. He began with a few unsuccessful attempts at the Naval Architecture Program at the Marine Institute, (but “became a pretty good pool player and an AllStar Socialite”) when he started cooking for himself and his girlfriend at the time and began to enjoy it. He took a job as an in-house baker for Tim Horton’s, but it wasn’t until 2000 that he stumbled upon the Culinary Institute: “I wasn’t trying to become a chef or a celebrity; I simply enjoyed cooking, loved learning about food, and didn’t mind putting in a hard day’s work. It wasn’t until after culinary school when I realized that I was a pretty good cook, that I knew I wanted to pursue it as a career.”


They travelled the eastern seaboard throughout their careers, finally landing on Fogo Island, where the concept for their culinary dream found them. After two years there, they moved to St. John’s, Newfoundland and Labrador, and opened Chinched in 2010. They married in 2013, after being in a relationship for most of 13 years. Eventually, they outgrew their original location and moved to Bates Hill in 2017, adding a deli. The establishment has become known for using locally sourced products and ingredients, their sustainable nose-to-tail philosophy, and an outstanding menu and charcuterie program which consistently garners rave reviews. Shaun, a former Top Chef Canada contestant, is particularly interested in traditional preparations and curing techniques, and his passion and skills developed simultaneously.

Just as the restaurant was evolving and growing, so was their family. Achieving balance while raising children in the hospitality industry, (often a highpressure work environment), became their new goal. Michelle remembers doing payroll in the hospital a day after giving birth to their daughter, Vivienne. The work never stops and there is no parental leave when you’re self-employed. As infants, Vivienne and later, son Julien spent a lot of time in the restaurant, often snugly strapped on or peacefully snoozing in the restaurant office under the watchful eye of a babysitter. This enabled Michelle to nurse and cuddle their babies as needed and then return to work. As they got older, they had care at home when Michelle and Shaun weren’t able to offset their schedules, and later they attended daycare. While the staff at the restaurant function very much like an extended family and always go the extra mile to make the kids feel special, hiring managers and putting people in key positions has allowed Michelle and Shaun to be parents as well as entrepreneurs.

Michelle notes that she got a lot better at separating work time from family time. When she is with the children, she wants to really be with them and not be thinking about work. When she’s at work, she is equally dedicated, knowing that the kids are happy and safe. Shaun now oversees production and the wholesale division for the deli, managing new and existing accounts while Michelle manages the restaurant. Being present is important to them, maintaining relationships with staff, long-time customers and new clients alike. While it’s much less stressful than 10-hour days in the kitchen, it’s still a delicate balance and a fluid situation that changes depending on tasks that must be completed and the support system available. It’s a busy life. They both look forward to that special, comfortable time at the end of the day, gathering around the table with their children, listening to their little voices, and enjoying a simple meal together. It’s the best of both worlds.




At the corner of East Duckworth Street, the Bannerman Brewery hums with the vibrant energy of the neighborhood’s culinary, artistic, and cultural scene. The historic fire hall was creatively repurposed into a local craft brewery and coffee hub. Bathed in natural light, the Bannerman taproom is home to one of Newfoundland’s most lively, dynamic, and consistently outstanding culinary treasures: Namjim. Chef Gabe Rogerge reflects on their journey: “A lot of very specific things happened to make this come to be. If this ‘specific day’ or ‘this event’ didn’t happen, this wouldn’t be here.” He is one half of the do-ityourself duo, alongside visionary founder and partner, Chef Ian Brown.

The story starts in 2013 in Thailand when Ian Brown, a culinary newcomer, embarked on what was meant to be a brief adventure. Little did he know that it would evolve into a five-year immersion in Thai culture, cuisine, and life. Ian recalls his early journey into the world of Thai cuisine: “It was a total culture shock, so far removed from anything I knew. Those were formative years; I kind of grew up there... eating and cooking dishes that were initially so foreign, gradually becoming comforting and routine.” Post-Thailand, Ian’s culinary exploration led him to Montreal and a local Thai kitchen in London, England. When the emergence of COVID-19 prompted Ian, like many others, to return to the shores of home, he brought with him a craving for the Thai flavours he had come to adore day in and day out.


Back in Newfoundland, amid the chaos of the pandemic, Ian organized a fundraiser at Terre Restaurant, donating a significant portion of the proceeds to support Thai communities in need. More than the solidarity fostered through food that night, this one-time event set off a chain reaction of incredible fortune: it was at this event that Ian and Gabe were introduced for the first time. Seated at the chef’s table to witness the food and introductions were Laura and Phil Maloney, two parts of the Bannerman ownership team. Not long after this event, inspired by the pop-up kitchen scene in London, unemployed Ian approached Gabe with a seed from his imagination: a Thai-inspired menu rooted in Newfoundland’s seasonal bounty, offered in a different kitchen every week. With no fallback jobs and an uncertain future, the two launched a new culinary wave in St. John’s, NL. Their first pop-up took place at the old fire hall, Bannerman, where the overwhelming reception and attendance provided the initial and sometimes chaotic, momentum. Gabe reminisces about the extremes of their early do-it-yourself approach: “I remember being in the tiny backyard of my one-bedroom apartment, barbecuing food in the rain, and Ian making salads in the kitchen. We’d run the food out the door like drug dealers.” Namjim has cooked in nearly every downtown kitchen, from a Valentine’s Day takeout menu in a friend’s kitchen to a residency at the ALT Hotel, thanks to their longtime friend and supporter, Matt Swift. “There was no intention of carrying this on,” says Gabe, but despite the trials by rain and fire, the momentum never wavered. Their entire journey has been about embracing the present moment and making the most of it.


With the success of their citywide pop-ups, Ian received a phone call from Phil Maloney, inquiring whether Namjim would consider a full-time residency at the brewery. Both Ian and Gabe laughed; they’d been considering this already, long before an official invitation was ever extended. A few years into their permanent residency at the corner of East Duckworth, having weathered their growing pains, the duo has transformed Namjim from an exploration of new-age cuisine into a cherished culinary gem, recommended by Air Canada. “It’s a big dining room, small kitchen, and an involved menu,” Ian describes Namjim’s daily life. “The first year was a practice in keeping our heads above water” but with repetition, a stroke of luck, and help from friends, Namjim has become woven into our national cuisine’s fabric. Reflecting on their success, Ian and Gabe emphasize the significance of their newly developed team and their eager guests: “Restaurants are at their best when they revolve around people.” Namjim found its rhythm, embracing their do-it-

yourself ethos, no longer wondering if their concept would succeed. Homed in one of the city’s busiest dining rooms, their focus is on developing, testing, and celebrating their culinary creativity. When they’re not at Bannerman, the duo is catering, hosting intimate, disco-scored dinner parties, operating Best Friend Burger, and slinging Pad Thai at major music festivals. From Thai kitchens to London pubs, from a night at Terre to backyard BBQs, Namjim’s journey remains rooted in their commitment to “aggressively pursue the short term and maintain an open posture.” Their menu is an ode to the ever-shifting Newfoundland and Labrador seasons, featuring comforting drunken noodles, rotating crudo, divisive wings, flavourful larbs, and succulent oysters, among other treasures. Each dish pays homage to the island and to its Thai influence, ensuring that your visit to Namjim’s Thai Kitchen is not just unique but an ever-evolving journey. This culinary haven has earned a welldeserved reputation as a must-visit for connoisseurs of Newfoundland’s vibrant dining scene.


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Your Ultimate Wellness Destination


A WHOLE NEW YOU Whether you want to enhance or transform your relationship with your body and the food you eat, you don’t have to do it on your own. Healthy lifestyle choices and simple nutritional changes can create profound, sustainable changes when you have a caring, knowledgeable coach at your side. Simply For Life is your destination for whole person wellness, motivation, tools and solutions. Their team of highly qualified nutritionists are ready to create a bespoke plan for you, customized to account for your tastes, preferences and lifestyle. This isn’t a fad or diet plan, it’s so much more! The nutritionists on staff all have distinctive styles and specializations; clients are paired up with a coach accordingly. Owner Gail O’Brien notes that the goal is to learn why we eat the way we do and that “learning about fueling our bodies to be the best that we can be” is integral to their approach. Focusing on healthy, whole foods and backed by peer-reviewed research, Simply For Life educates, supports and empowers you to achieve ultimate wellness. Post pandemic, Gail has noticed that “people have become more focused on how they feel vs. a number on the scale.” Having renewed energy to live your best life and valuing the body for itself is the goal. You’ll appreciate your body in a new way through understanding the basics of nutrient-dense foods, choosing the best foods to include in your diet, and how to implement lifestyle changes, based on your personal needs and health conditions. This is the wholistic base of Simply For Life NL. Each franchise owner has a unique view and philosophical standpoint. Gail chooses to focus on the big picture. She learned from her own personal experience that shifting her focus and examining all of the features of her lifestyle can lead to transformation. Throughout the process, you will begin to see food as a powerful ally in preventing illness, and an essential component for dealing with chronic health issues. Food sensitivities, blood sugar levels, the cardiovascular system, digestion, hormones and mental health are all deeply affected by the foods we eat and the choices we make on a daily basis. BY ROBIN KRAFFT | PHOTOGRAPHER SARAH HOWSE

Coaching for athletes who want to maximize their performance is also available. You can find a full description of the entire process on the Simply For Life website, as well as information on their 12-week Digestive Reset program and hormone health and testing. They also offer a free eBook: Our Top 10 Tips for Better Digestion. Clients in Newfoundland and Labrador will particularly appreciate the expansive natural market store which provides access to products that can be difficult to find. Simply For Life has curated a wide range of wholesome items including fresh produce from local farms, gluten-free foods from local bakeries, and grass-fed meat and eggs from NL producers. Supporting local businesses is good for the community, but it’s also good for you, creating a onestop shop for clients and the satisfaction of knowing where your food is coming from. They also stock tasty snacks and a variety of supplements from trusted brand names. You’ll also find their own exclusive line, which features clean, raw, natural ingredients (with no fillers). Gail keeps up with the latest trends in nutrition, supplements and great-tasting alternatives for those with sensitivities, making niche products available to Newfoundlanders. Everything in the store has been scrutinized and approved to bring you the highest quality and all-natural components. Enjoying food is an important aspect of the process. What we consume is more than just nutritional; there are psychological and emotional factors as well. The basic daily pleasure of savouring a meal with friends or family enhances our sense of satisfaction and is central to most social situations. Finding pleasure on your plate helps to facilitate good digestion and nourishes a positive relationship with food. Gail describes the approach at Simply For Life: “It isn’t about deprivation, it’s about balancing out your plate.” Leave diet culture behind and begin your journey to revitalization and a renewed perspective at Simply For Life with a delicious, sustainable, personal plan that will lead to a whole new you.



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Keto NewfS

KETO NEWFS PROVES THAT BEING SWEET IS NO COOKIE-CUTTER FORMULA. The most challenging life change is made a little easier if the reward tastes as sweet as the dishes created by the team at Keto NewfS. From decadent chocolate cake to mouth-watering bagels - or bay-gulls as they are called by the Keto NewfS team - they’re all made in Charlottetown, NL. Business owner and Keto NewfS creator MEL Simmonds says her business was born out of a personal desire to get healthier. “I took a holistic approach to my family’s diet. I started substituting the sugars and the flour and other ingredients in my family’s favourite recipes so that they were now better for you and even better tasting,” she said. The family lost weight without even trying, and with her doctor’s guidance, MEL was able to eliminate many of the medications she had been taking just by eating healthier. She started posting photos of her family’s journey on Facebook. From their meals to their weight loss, friends and followers began taking notice and reaching out for help. By starting to follow a ketogenic diet, one that forced them to cut out sugars and lower their carb intake, MEL and her husband Brad lost over 300 pounds between them. Then COVID struck, with many locked down and stuck at home, options were limited when it came to food selection and choices, but MEL had stocked up, and family and friends started placing orders. In February 2020, in the middle of a snowstorm, MEL and Brad hit the road and began delivering healthy food, “and it turned into more than a way to fuel the body, it has turned into a business and a way of life,” she said.

“I think we’re the most excited for our chocolate chip cookies to get out in the marketplace because everybody loves a chocolate chip cookie no matter your age,” she said. You can buy it fresh off the shelves, or “you can buy it as a mix and make it yourself at home if you’d like, and that’s been an exciting turn for the company. Because we live in rural Newfoundland, getting the product to market can come with challenges,” she shared. Having food as a passion has been very rewarding for this female powerhouse entrepreneur. “When I feed people, it fills my cup. It brings me joy,” she said. From creamy carrot cake to her divine turtle cheesecake and spectacular specialty pizza, it’s all delicious and nutritious. MEL is busy in the kitchen cooking up a storm of dishes for friends and family when we visit. The smile on her face is proof that she couldn’t be happier anywhere else. “There are just so many different products we’re able to offer, made in a healthier way. There’s a lot more to eating healthy than just cutting out sugar, it’s about what ingredients are added as well.” It helps when food is cooked with love, but there’s a business side to her creations as well. MEL has travelled from Atlanta to Ontario learning about product development and the different technologies available when it comes to food production. “I’ve spent the last three years learning about the food industry and now we can release our first product to retail stores. It’s very exciting to see, after all this time, for it to come to fruition.”

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In 2014, Master chocolatier Christina Dove wanted to say Happy Valentine’s Day in a different way. Inspired by traditional Newfoundland sayings, the team at The Newfoundland Chocolate Company put their heads together and started tossing out sayings they used at home: “Old Trout,” “Me Duckie,” and “God love your cotton socks.” “Arse on that” has become one of the best sellers. We couldn’t believe the success of that first campaign, and it’s just grown,” she said. That early success was something Christina will never forget. “Within a week we were getting orders to ship bars all over the world: Japan, China and Australia. 106 PIE NL

And you could tell the people ordering were Newfoundlanders who lived away because they were so excited to find these sayings on chocolate bars. That was so much fun.” The pink, white and green wrappers contain “little bites of happiness,” but to understand where this company started, you have to know more about Christina herself. Her father, Ted Dove, began making Poppy’s Old Fashioned Fudge from a handed-down family recipe from an early age but Christina followed a more academic path, at least at first.

Little Bites of




“After completing my master’s in neuroscience I worked in neurodevelopmental research in depression, memory and learning, vision, and autism spectrum. I initially started my Ph.D. in Neuroscience in Medicine in 2012 but kept having to put it on hold with the busyness of the company and family. Christina also is a potter ( Dove Pottery) and started creating pottery dishes and clay sculptures in the ‘90s when she was attending university. “Creating pottery became such a wonderful source of calm that all my stresses would fade.”

The chocolate company is almost like a coming together of science and art and helping people in one fabulous recipe, she added. “Creativity is essential to promote and support within the company as well. Brent, her partner and co-owner in the beginning, was also always full of ideas and loved building the stores and the marketing. He has since moved on to other opportunities but she cherishes the hard work and incredible influences he made on the brand.

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Christina loves to get her hands dirty at work. “I find it’s just so therapeutic to carve and to make sculptures like the shoes, the rubber boots and the capelin chocolates. And teamwork is what makes everything click. I’m all about getting the chocolatiers together and brainstorming about new products. As well, our volunteerism and philanthropy is a big part of who we are as a company, so creating custom products for charities and causes is very important.” With four stores, life is busy. “With a multigenerational and multicultural staff of over 70 people, I feel privileged to be working with and learning from my team. We all come from such different backgrounds, experiences, and cultures that we all learn so much from each other. We are also surrounded by vats of chocolate, dried wild berries, roasted nuts and fresh caramel, how can we not be loving where we work.” At the Newfoundland Chocolate Company, things are a bit different from other bigger chocolate companies since they use superior chocolate and fresh ingredients. “We use a high-quality and expensive Belgium Couverture because it’s naturally processed and we support the Cocoa Horizons program. This program promotes sustainability in environmental practices and farming as well as community development. Being natural and having sustainable practices, I feel it’s such a strong value to have as a business.”

“I use the most expensive converter, which is Belgium Callebaut because it’s all naturally done… there’s so much in our food that we don’t know about, things that are not natural that our bodies can’t break down.” Her company’s chocolate is so pure that it’s considered a confection. It’s the same thing with their gelato, made with fresh milk and cream and local berries. Christina is constantly inspired by her team and how they generate ideas as a group. With warmth and pride, she adds, “I just think the world of my team. They are from all over the world and the experiences everybody brings is incredible. I feel like the luckiest person in business because I feel we’re all in it together.” As The Newfoundland Chocolate Company, Christina feels one of the biggest responsibilities is to tell the stories of Newfoundland and Labrador properly, through their products and conversations, and it’s a family affair. Christina’s sons have both grown up in the family business. “They both started helping me out back when we were at craft fairs and that hard work built the brand. Noah, he’s incredible in retail. He loves talking with people and that’s important, because what makes us different is the quality of the chocolate and the freshness of the chocolate, and the fact we use wild berries and natural ingredients, but certainly we also found ourselves becoming ambassadors to Newfoundland and my boys were great at that.” Any conversation that starts with a comment about chocolate rubber boots ends with a chat about the culture and the traditions and the stories of Newfoundland, she added. As for Michael, he’s a fabulous storyteller and innovator, “Michael has helped me through the past couple of years with recipes. He created some of our George Street bars, like the Rob Roy that he made with black currants, which is so, so good,” she said proudly. Her favourite indulgence, though, are the caramels. She smiles, “Those little bites of happiness never disappoint.”

“I just think the world of all my team. They’re from all over the world and the experiences everybody brings is incredible. I feel like the luckiest person in business because I feel we’re all in it together.” - CHRISTINA DOVE




In 1583, Sir Humphrey Gilbert and a crew of misfits and pirates organized the very first performance on Newfoundland soil. Over the next four hundred years, music in Newfoundland and Labrador developed into a unique style, often accompanied by lyrics about life on the sea and the land. Bits of the old country, be it Ireland, Portugal, or France, were thrown in for good measure. Eventually, these songs were archived in what was known as the “Gerald S Doyle songbook.” In 1976, a few troubadours were hanging on to those songs, but change was in the air, and the Doyle songbook was losing ground. In fact, change had begun thirty years previous. During WW2, American service personnel brought the sophisticated songs of Hammerstein and Gershwin with them, and it wasn’t long before the tunes of the Great American songbook could be heard pouring out from the nightclubs. In the 1960’s, a new musical phenomenon called rock and roll was making its mark, as unstoppable as the great St. John’s fire of 1892. Though inherently protective of its culture, St. John’s wasn’t opposed to musical diversity at the hands of foreigners; Dennis Parker and Neil Rosenberg brought blues and bluegrass, respectively. Folk music had always existed in one form or another, but when a young singer/songwriter named Ron Hynes made his way to St John’s, folk music was changed forever.

With seven albums, Ron captured the essence of Newfoundland and Labrador, (the place and its people.) Joining the Wonderful Grand Band added humour to his already prolific career, but it was the music that became seemingly hardwired into the minds of all Newfoundlanders, and others, far beyond. Songs like “Atlantic Blue” and “St. John’s Waltz” are us, and we are them. A modern-day renaissance was taking shape; traditional music had reemerged from its humble beginnings. Bands like Figgy Duff took ‘trad’ and added an explosive energy, setting in motion an international following. In their wake, Great Big Sea was making waves around the world. Naming all the genres that are colouring the musical mosaic would be a huge undertaking, but the choir and jazz communities, grunge, Indigenous, country, heavy metal, and of course Irish music, (a staple in every nook and cranny), are notables. In living rooms, bars, festivals, or on the streets, countless other individuals and bands have left their mark, bringing with them their own influences and styles, each one enriching the community of song. According to a past census, one downtown postal code had more artists per capita than anywhere else in the country. When the rest of the world is turning inward, St. John’s is opening; you can feel it. The musical mosaic is blossoming. Colour, origin, and belief are one, and the universal language is calling. What a place! How lucky we are.





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bit.ly/thewish-bradsimmonds PHOTOGRAPHY SCOTT COOPER




“After all, they’ve come to believe in the magic: anything is possible.”

It was a magical moment when MEL and Brad Simmonds met. They felt an instant connection, and when MEL’s youngest daughter called him Daddy, Brad knew that it was something he would never forget. As their love story began, Brad was a part-time singer and MEL had worked in marketing, but as the relationship flourished, so did their passion for the music business. After they were married, MEL took over managing Brad’s music career. The blended family of nine lived in Charlottetown, and while there were many advantages to raising a family in beautiful rural Newfoundland when it came to the music industry, the opportunities were few and far between. Using her business savvy, MEL wrote a marketing plan with the goal of getting Brad out into the limelight. When that was finished, she wrote something else: a letter to Santa. While Brad was working in construction out of the province, with tears streaming down her face, MEL penned her emotional plea to the man in the red suit, asking for a very special gift. Brad was the man who loved them and made them feel safe again, and MEL wanted to make his dreams come true, but she wasn’t sure how to make that happen on her own. She mailed that letter off to the North Pole, and Santa wrote back. She placed the letter on the tree for Brad to read when he returned home.

Working through Christmas, he arrived on the 28th of December, surprised to find that Santa had left a letter on the tree just for him. It was a touching moment. Deciding that they needed more time together to work towards achieving that dream, Brad stayed home and focused on his music career. A year later, after a lot of hard work, they were in Nashville when they shared an elevator ride with Alan Jackson. The fleeting encounter, framed by the sounds of other musicians practicing as they walked the halls, inspired MEL to write her very first song: “It’s My Time.” Over the years, MEL kept writing lyrics and Brad kept putting her words to music, including “The Wish”, which chronicled the inspiration behind her very personal letter to Santa. The duo created a music video to accompany the heartfelt song, released on Christmas Eve 2022. MEL explains that it has become a personal love letter to so many others: “That letter represents that hope, that piece of childhood wonder that’s in us all.” As they continue to find more and more success with their music, MEL and Brad decided to help other talented artists, establishing The Shed – PowerHouse Inc. which provides management, promotion, publishing, event scheduling and booking. Making dreams come true has become their specialty.

Joyful. Soulful. Playful.



The music of Rev. Dave and the Sin Eaters is as beautiful and as layered as the man behind the guitar with the sunflower strap. Dave Peddle explains: “It all starts with the drums and the bass just holding down the beat and keeping the tempo. Everything gets a kind of security and stability from that. And then you have the soloists who are adding the colour and the flavour with the different voices and harmonies. As the frontman for the band, you have to bring the focus and energy that helps turn all of that into one great performance, and it is exhilarating.” It feels amazing when it’s right, and Dave is grateful to play with such good musicians. “Roots music, the traditions pouring through Robert Johnson, Hank Williams, Woody Guthrie, and Frank Sinatra are like baptismal waters for me and the band. Those sounds are where we go as musicians to refresh ourselves with the life-giving streams of popular music, with its deep undercurrents. In this way, our sound is a revival of sorts. Not of what is dusty, past and antiquated. It’s more like picking up an old guitar, whose wood is seasoned and whose sound is pure,” he shared. Live at the Garrick features Darryl Perrett on drums, Scott Sheppard on bass, Craig Young on lead guitar, Noah Hamilton on keys, Kev Hamilton on guitar and harmonica, Andrea Monro on banjo and vocals, and The Rev on lead vocals and acoustic guitar. The band has a traditional but unique sound that can captivate and entertain fans of Americana and roots music. “All of our shows begin with ‘Blues Train.’ Its opening rift lies easily over the chords and can be played at variable speeds depending on the mood of the band,” Dave shared. “I love the images of washing each other in the river and being restored by the forest; the apocalyptic flame in the jungle and desert and the course of the train with its inevitable misery. The song opens our first album, ‘Dark Water’ and is a good introduction to the band.” Their second album intentionally sets a different tone from ‘Dark Water’ and is a dive into love in many of its forms, Dave explained.

“There is still darkness in this album, but it is surrounded by a more realized and persistent hope. The title song ‘The Beams of Love’ catalogues many of the everyday moments of love and child-rearing: scratched floors, broken windows, slammed doors, and drawers filled with crayons. In this song, it is the little things that matter over the course of a whole life.” As to the band’s unique name, Dave said it just seemed to fit. “We wanted it to reflect a traditional blues, gospel roots sound. Think of people like Reverend Al Green and Reverend Gary Davis. And with my background and interest in theology, the name Reverend Dave sat very well in those contexts.” And what about the Sin Eaters? “A friend of mine told me a Sin Eater is a person who has a huge meal when somebody dies in order to symbolize getting rid of their sins. So, we thought that was very much in the spirit of the band and the way to go.” Dave takes a moment to reflect on some of the original songs on ‘Live at The Garrick’. ‘Love’ is a song about the love that can be present in a family. There are so many different types of families and types of love, but they all seem to have in common that they nurture and liberate the family members, children and adults. In the song, the main characters are thinking about their parents as they raise their own kids, “in an orbit of love that never will end.” Dave smiled. “I feel there are lots of sides to us as humans and I don’t like to get boxed in. Willie Nelson, Johnny Cash, and Bob Dylan influences are there in my music, but I also want to have fun with it. I want that playful side to come out and the romantic side too.” Love is one of the most spiritual and moving and joyful things a human can experience, if not the most, he said. Yet life, as in music, can’t all be profound. “Some of it is playful and joyful. I want music to be deep, but I also want it to be accessible, so people are able to listen and enjoy the beat and take it that way as well.”





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Sound is a local, family-owned, award winning, full service salon and spa. We use natural, cruelty-free Aveda products to achieve the diverse demands within our industry. Our team strives to build lasting relationships with our guests within our community.




FAMILY PHYSICIAN • ARTIST • COSMETIC MEDICINE A dedicated family physician specializing in cosmetic medicine, skillfully blending her medical expertise and artistic flair to provide clients with exceptional and natural results.

Dr. Parinita Verma

Raised by a family deeply rooted in both science and art- her father a family physician and her mother a yoga instructor- Dr. Pari completed her Bachelor of Science in Pharmacy, Doctor of Medicine Degree, and Residency at Memorial University of Newfoundland in St. Johns. Alongside her passion for medicine, Dr. Pari’s creativity in art and design are evident in her award-winning @parihennabodyart and cosmetic treatments. With her sister, Radhika, they have established a powerful synergy that brings vibrancy in all aspects of their work. PariMD offers many cosmetic treatments including Botox and Dysport for prevention and treatment of fine lines and wrinkles, TMJ, bruxism, hyperhidrosis and muscular tension, hyaluronic acid-based dermal fillers for lip enhancement, and medical grade peels and skincare. INFO@DRPARIMD.COM | @DRPARIMD

The Legacy of NONIA


In the heart of St. John’s, Newfoundland and Labrador, a unique organization has been weaving a rich tapestry of history, culture, and community for over a century. This organization is NONIA, an acronym for the Newfoundland Outport Nursing and Industrial Association. Founded in 1920, NONIA was initially established to provide nursing services to the remote outport communities. However, it quickly evolved into a social enterprise, empowering local women by providing them with the skills and means to earn their own income through knitting and weaving. NONIA’s products are a testament to the resilience and creativity of the women of the province. Each item, whether it’s a pair of mittens, a hat, or a sweater, is handcrafted with care and precision, reflecting the rich cultural heritage of the community. The traditional patterns and techniques used in NONIA’s products have been passed down through generations, making each piece a tangible link to the past. Today, NONIA continues to play a vital role in the region. Its quaint shop on Water Street is a beloved local landmark, attracting both locals and tourists alike. Stepping into the shop is like stepping back in time, with its wooden floors, antique furniture, and shelves lined with beautifully crafted knitwear.

But NONIA is more than just a store. It’s a symbol of Newfoundland and Labrador’s enduring spirit and power of community. Despite the challenges of the modern world, NONIA has remained true to its roots, continuing to support local women and preserve the region’s traditional crafts. In a world where mass-produced items are the norm, the program stands out as a beacon of authenticity and sustainability, confirming the enduring appeal of handcrafted goods. Each product is made with love and care, providing a sustainable income for the women who make them and a unique, high-quality item for the customer. As NONIA moves into its second century, it’s clear it is not just a shop or an organization; it’s a living, breathing part of Newfoundland and Labrador’s history and culture. It’s a story of resilience, community, and the enduring power of handcrafted goods. And it’s a story that continues to be written with each stitch and every sale.




Weaving Warmth and Legacy in Logy Bay On frosty winter evenings, with the snow and the wind whirling about, Julie Brocklehurst remembers her Nan sitting in her favorite soft chair by the window, with a cup of tea at hand. As her grandmother’s hands deftly moved over the yarn, knitting needles, or crochet hook, there was often the smell of something baking in the oven or cooking on the stove and family gathered around. Julie remembers watching her Nan create delicate doilies, colourful granny squares, crocheted table and dresser cloths. “She finished pillowcases in embroidery and crocheted the edge. They are so beautiful! She used tiny needles and hooks, and a very fine cotton,” Julie adds. As a child, her Nan taught her how to crochet, how to hold the hook and how to pull through. She fondly recalls lessons on detailed and intricate designs, and she remembers a large tablecloth on their dining room table made by her grandmother, a sweet and kind woman who lived to the age of 94. “There were plenty of things in our home made by Nan, including a special blanket which was a gift for my mother before her marriage.” Julie regards it as a cherished keepsake.


Throughout her childhood, Julie and her sister had frequent visits with their grandparents, and she particularly remembers their cabin in Gambo: “I spent a lot of time there when I was young – catching little fish in the river, playing in the woods. I remember my grandfather chopping wood and my sister and I getting sticky hands from popping sap bubbles in the bark. My Nan had a solution for everything and would clean the resin off our hands with butter! It worked!” Most importantly, Julie’s grandmother instilled in her a reverence for homemade things and an appreciation for the rewarding pastime of making something with love. Knowing that something you made with your own hands would be treasured and used, remembered and passed down, was part of the lesson. Handcrafted objects evoke a sense of time well spent and have a certain life in them. Born and raised in Newfoundland, Julie earned her BA from Memorial University with the intention of going out into the world to experience what it had to offer. She looks back fondly on her time teaching overseas, but after her son was born, she felt “called home”.

She longed for the quiet life that she remembered, and she wanted to raise her family in Newfoundland and Labrador. After returning home, Julie decided to relearn some of the things that her Nan taught her as a child. She wanted to be able to make something, but her intention was not to start a business. It wasn’t easy, but eventually her hands remembered those childhood lessons. After making one blanket, she made another, and another, until there seemed to be too many. When some of her friends expressed an interest, she sold some of the blankets. Other people admired them with great enthusiasm, and she received so many nostalgic comments appreciating her work that she was inspired to make more. She loved hearing about childhood memories that had surfaced and how the blankets brought recollections of their own mothers and grandmothers. With two children of her own at home, both with complex medical issues, she realized that it was a valuable enterprise. Being able to create memorable and nostalgic pieces that other people could pass down to their children would now enable her to be at home to take care of her own. The comforting, soothing, meditative aspect of the work gives her something to turn to in the context of hospital stays and daily challenges. It is a process that demands a slowing down and being present in the moment, allowing her to recreate the meaningful way to work that her Nan exemplified. Creating the squares is not a fast process, and it isn’t meant to be, necessitating focus and providing a source of comfort and relaxation. Like her Nan, she has a comfortable place to sit and work. “I have a favorite corner in the front room of our house – it has a very vintage feel and is such a cozy space. There’s a woodstove, large windows, and pictures of ancient relatives. It feels almost like a cabin, but in a very modern home.” Named for Logy Bay, where she resides, Logy Made has become a well-known cottage industry in Newfoundland and Labrador and beyond. She gets frequent orders from Newfoundlanders living away who want a bit of home to wrap themselves up in, quite literally. While creating traditional granny square blankets is her main practice, she also fashions charming Christmas stockings and even a few scarves and sweaters. She endeavors to make her work more modern through her use of colours, but in a vintage style. Her blankets look equally at home in a traditional salt box house on the bay as they do in modern, luxurious Airbnb’s and hotels. While her Nan would have been more limited in her materials, often using leftover pieces from other projects, Julie uses a more deliberate planning process and a room full of yarn. She strives to use all of her scraps, with very little wasted, and intentionally infuses the same sense of randomness that traditional granny square blankets had, making them as colourful and unique as the people and the communities of her home. Her fondest wish is that the blankets will be cherished as heirlooms and passed down within families, evoking childhood memories and all that home represents: the values she grew up with, simple times spent together, slowing down, savouring the moment and taking care of each other.


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SHAN is a renowned Canadian brand known for its commitment to quality, design, and manufacturing. Founded in 1985 by Chantal Levesque, the brand’s signature is a blend of refined, classic, and timeless designs. SHAN’s dedication to craftsmanship and attention to detail sets it apart in the Canadian fashion industry. The brand draws inspiration from elegance, with collections featuring prints and fabrics that evoke warm weather, travel, and lush flora. From lightweight and see-through pieces to soft and natural fabrics, juxtaposed with contemporary and structured jersey Lycra, SHAN’s swimwear and ready-to-wear pieces transport us into a sophisticated and noble universe. Every SHAN garment is versatile and distinguishes itself through modern designs and unmatched durability. The brand offers exclusive collections of ready-to-wear, resort wear, swimwear for men, women, and a home collection, brought to life by experienced tailors in the atelier located in Laval, QC, Canada. As a creator, manufacturer, distributor, and retailer, SHAN sets itself apart with its international luxury distribution in 850 points of sale across thirty-five countries. The brand’s commitment to high-quality and comfortable materials, along with its dedication to conserving craftsmanship, has made it a leader in the industry. Discover the collections, including the exotic, tropical Cruise Collection, at shan.ca.



• Integrity & Honesty #wecare • Proven List to Sell Program • Full Service + Concierge • Closing for a Cause #givewhereyoulive

709.986.4757 @sold.by.stokes @Bombshell.babes.club POWERED BY KELLER WILLIAMS PLATINUM REALTY PIE NL 143

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from the book Impressions of Newfoundland: The Art of Ting Ting Chen




Visit one of our seven locations across Newfoundland & Labrador or at bogartsjewellers.com

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