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2019 was a visionary year for PepsiCo.
embrace distinction with a new design
seeking sustainable solutions that meet the
your perspective. It’s not just the right thing
The iconic, groundbreaking collection of PepsiCo
system for Lay’s, the world’s most popular
needs and enjoyment of consumers,
to do for business; it’s the right thing to do,
brands has won close to 900 awards since the
snack, to more deeply connect with pleasure
with minimal environmental impact. The mobile-
period. If you don’t have diversity on your team,
inception of the Design and Innovation Center—
seekers. BBLz made its way to Shanghai
enabled Hydration Platform dramatically cuts
you will not have diversity of thinking.
more than 180 awarded in the last year. Winning
Disneyland, bringing an immersive mixology
back on plastic waste and is one of the many
We know our company is most influential when
on its own was not enough. We wanted to
experience inspired by some of the theme park’s
ways we are innovating beyond the bottle.
we embrace the full spectrum of humanity.
win with purpose.
most prominent attractions. Each extravagant,
Drinkfinity, a single hydration system contained
This is why the PepsiCo Design and Innovation
artful creation is designed for sharing—
within a reusable water bottle, reduces waste
team is 54% women, and our New York office
To truly achieve our mission of creating more
both at the park and on social media. When
and amplifies taste with juice-based pods
alone contains more than 35 different
smiles with every sip and every bite,
you remove the limitations of what content has
that allow you to create a flavorful beverage of
nationalities. We’ve extended this commitment
we had to become Faster, Stronger, Better.
to be, you unlock the unlimited potential of
your choice. We are also reimagining the potential
into critical design initiatives such as the inaugural
Faster, because thoughtful acceleration is
visionary brand building.
of SodaStream so that Pepsi lovers can craft
Stacy’s Rise Project, named after the trailblazing
some of their favorite drinks at home in a
entrepreneur, Stacy Madison, who founded
more eco-friendly way.
Stacy’s Pita Chips.
necessary to meet consumer needs in a way that accounts for the pace of modern life.
PepsiCo’s cultural collaborations reach
Stronger, because we must do things the right
beyond packaging every day, and prove we
way, with perfected processes and core
are in tune with the world, from sports and
People don’t just buy products anymore.
At PepsiCo, our multi-dimensional teams
capabilities primed for global impact.
music to fashion and cinema. Brisk celebrated
They seek out holistic solutions, meaningful
raise the bar on talent and diversity. We act as
Better, because a commitment to quality design,
the film release of Hobbs & Shaw with three
experiences, and authentic stories. Globalization
owners and fearlessly voice our opinions.
meaningful innovation, diversity, and a value-
limited-edition can designs inspired by
is critical to inclusivity and connection,
Above all, we prize people before pixels.
based design process is non-negotiable.
Luke Hobbs’ famous line, “I’m what you call
but we know impactful global brands cannot
That’s how we win with purpose.
an ice-cold can of whup-ass,” housed in
be designed without an awareness of what’s
A 360-degree understanding of content is
an exclusive supercharger display case.
happening locally. If you don’t understand the
crucial for empowering this value system.
A Forever 21 x Cheetos capsule collection
cultures for whom you are creating—the way their
Everything is content, whether you planned it
fused the iconic snack with fashion in playful,
businesses run, their behaviors, the needs and
or not. The 2019 limited-edition Pepsi Super
provocative pieces that people obsessed over.
wants of consumers—you will only serve to
Bowl can design became the most successful
Real innovation arises from the pursuit of
alienate them. We ensure global brands are
Instagram post in Pepsi history. An iconic
unparalleled experiences.
activated in locally-relevant ways.
brands, which, for nearly 200 collective
To innovate in contemporary society, you
A key element of global brand stewardship
Mauro Porcini
years, have influenced street style, music,
cannot ignore the necessity of sustain-
is diversity. Building a team of people who
Senior Vice President, Chief Design Officer
and pop and youth culture. We set out to
ability. PepsiCo is doggedly devoted to
are different from you can shift and strengthen
PepsiCo
Pepsi x Puma collaboration celebrated two
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PepsiCo Design and Innovation 2019
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