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2019 Design Book

Page 1

FASTER TITLE STRONGER

Sub Title 1 BETTER Sub Title 2 THAN EVER

2019 was a visionary year for PepsiCo.

embrace distinction with a new design

seeking sustainable solutions that meet the

your perspective. It’s not just the right thing

The iconic, groundbreaking collection of PepsiCo

system for Lay’s, the world’s most popular

needs and enjoyment of consumers,

to do for business; it’s the right thing to do,

brands has won close to 900 awards since the

snack, to more deeply connect with pleasure

with minimal environmental impact. The mobile-

period. If you don’t have diversity on your team,

inception of the Design and Innovation Center—

seekers. BBLz made its way to Shanghai

enabled Hydration Platform dramatically cuts

you will not have diversity of thinking.

more than 180 awarded in the last year. Winning

Disneyland, bringing an immersive mixology

back on plastic waste and is one of the many

We know our company is most influential when

on its own was not enough. We wanted to

experience inspired by some of the theme park’s

ways we are innovating beyond the bottle.

we embrace the full spectrum of humanity.

win with purpose.

most prominent attractions. Each extravagant,

Drinkfinity, a single hydration system contained

This is why the PepsiCo Design and Innovation

artful creation is designed for sharing—

within a reusable water bottle, reduces waste

team is 54% women, and our New York office

To truly achieve our mission of creating more

both at the park and on social media. When

and amplifies taste with juice-based pods

alone contains more than 35 different

smiles with every sip and every bite,

you remove the limitations of what content has

that allow you to create a flavorful beverage of

nationalities. We’ve extended this commitment

we had to become Faster, Stronger, Better.

to be, you unlock the unlimited potential of

your choice. We are also reimagining the potential

into critical design initiatives such as the inaugural

Faster, because thoughtful acceleration is

visionary brand building.

of SodaStream so that Pepsi lovers can craft

Stacy’s Rise Project, named after the trailblazing

some of their favorite drinks at home in a

entrepreneur, Stacy Madison, who founded

more eco-friendly way.

Stacy’s Pita Chips.

necessary to meet consumer needs in a way that accounts for the pace of modern life.

PepsiCo’s cultural collaborations reach

Stronger, because we must do things the right

beyond packaging every day, and prove we

way, with perfected processes and core

are in tune with the world, from sports and

People don’t just buy products anymore.

At PepsiCo, our multi-dimensional teams

capabilities primed for global impact.

music to fashion and cinema. Brisk celebrated

They seek out holistic solutions, meaningful

raise the bar on talent and diversity. We act as

Better, because a commitment to quality design,

the film release of Hobbs & Shaw with three

experiences, and authentic stories. Globalization

owners and fearlessly voice our opinions.

meaningful innovation, diversity, and a value-

limited-edition can designs inspired by

is critical to inclusivity and connection,

Above all, we prize people before pixels.

based design process is non-negotiable.

Luke Hobbs’ famous line, “I’m what you call

but we know impactful global brands cannot

That’s how we win with purpose.

an ice-cold can of whup-ass,” housed in

be designed without an awareness of what’s

A 360-degree understanding of content is

an exclusive supercharger display case.

happening locally. If you don’t understand the

crucial for empowering this value system.

A Forever 21 x Cheetos capsule collection

cultures for whom you are creating—the way their

Everything is content, whether you planned it

fused the iconic snack with fashion in playful,

businesses run, their behaviors, the needs and

or not. The 2019 limited-edition Pepsi Super

provocative pieces that people obsessed over.

wants of consumers—you will only serve to

Bowl can design became the most successful

Real innovation arises from the pursuit of

alienate them. We ensure global brands are

Instagram post in Pepsi history. An iconic

unparalleled experiences.

activated in locally-relevant ways.

brands, which, for nearly 200 collective

To innovate in contemporary society, you

A key element of global brand stewardship

Mauro Porcini

years, have influenced street style, music,

cannot ignore the necessity of sustain-

is diversity. Building a team of people who

Senior Vice President, Chief Design Officer

and pop and youth culture. We set out to

ability. PepsiCo is doggedly devoted to

are different from you can shift and strengthen

PepsiCo

Pepsi x Puma collaboration celebrated two

2

PepsiCo Design and Innovation 2019

3


PEPSI BLUE For the Love of It

4

PepsiCo Design and Innovation 2019

5


6

PepsiCo Design and Innovation 2019

7


FILA x PEPSI

8

PepsiCo Design and Innovation 2019

9


GLOBAL MUST BE LOCALLY MEANINGFUL

"Glocal" brand stewardship is essential to ensuring cultural relevance and authenticity.

10 11 10

PepsiCo Design and Innovation 2019

11


CHEETOS x FOREVER 21

12 12

PepsiCo Design and Innovation 2019

13


14

PepsiCo Design and Innovation 2019

15


16

PepsiCo Design and Innovation 2019

17


PEPSI x PUMA

18

PepsiCo Design and Innovation 2019

19


20

PepsiCo Design and Innovation 2019

21


22

PepsiCo Design and Innovation 2019

23


LAY’S GLOBAL PACKAGING Redesign

24

PepsiCo Design and Innovation 2019

25


26

PepsiCo Design and Innovation 2019

27


28

PepsiCo Design and Innovation 2019

29


GOOD DESIGN IS FOR EVERYONE Good design drives meaningful experiences for people and meaningful returns for companies.

30

PepsiCo Design and Innovation 2019

31


SODASTREAM CONNECT

32

PepsiCo Design and Innovation 2019

33


34

PepsiCo Design and Innovation 2019

35


CHESTER HOUSE Brazil

36

PepsiCo Design and Innovation 2019

37


38

PepsiCo Design and Innovation 2019

39


40

PepsiCo Design and Innovation 2019

41


PEPSI x ERAL Designed by Ginny H

42

PepsiCo Design and Innovation 2019

43


44

PepsiCo Design and Innovation 2019

45


46

PepsiCo Design and Innovation 2019

47


STACY’S RISE

48

PepsiCo Design and Innovation 2019

49


50

PepsiCo Design and Innovation 2019

51


52 52

PepsiCo Design and Innovation 2019

53


QUAKER CAN Special Edition

54 54

PepsiCo Design and Innovation 2019

55


QUAKER VIS ID

56

PepsiCo Design and Innovation 2019

57


MTN DEW DEWNITED STATES

58

PepsiCo Design and Innovation 2019

59


60

PepsiCo Design and Innovation 2019

61


62

PepsiCo Design and Innovation 2019

63


CREMAX Redesign

64

PepsiCo Design and Innovation 2019

65


DORITOS RAINBOW Brazil Special Edition

66

PepsiCo Design and Innovation 2019

67


DORITOS RAINBOW Mexico Special Edition

68

PepsiCo Design and Innovation 2019

69


SURTIDO RICO CHRISTMAS

70

PepsiCo Design and Innovation 2019

71


NATUCHIPS

72

PepsiCo Design and Innovation 2019

73


BUBLY

2019 New Flavors

74

PepsiCo Design and Innovation 2019

75


7UP FIDO DIDO HOUSE London

76

PepsiCo Design and Innovation 2019

77


78

PepsiCo Design and Innovation 2019

79


RUFFLES NFL CONTEST

KACANG Redesign

Special Edition

80

PepsiCo Design and Innovation 2019

81


CHEETOS POPCORN MIX

82

PepsiCo Design and Innovation 2019

83


IZZE BURSTS FRUIT SNACKS

84

PepsiCo Design and Innovation 2019

85


TAZO AMBIENT

86

PepsiCo Design and Innovation 2019

87


SMARTFOOD

88

PepsiCo Design and Innovation 2019

89


90

PepsiCo Design and Innovation 2019


DESIGNERS TRANSFORM ABSTRACT IDEAS AND STRATEGIES INTO TANGIBLE OUTPUTS AND SOLUTIONS

92 93 92

PepsiCo Design and Innovation 2019

93


VEGGIE SNACKING INNOVATION Retail Prototypes

94

PepsiCo Design and Innovation 2019

95


PEPSI NOW UNITED

96

PepsiCo Design and Innovation 2019

97


98

PepsiCo Design and Innovation 2019

99


NAKED PLANT PROTEIN BARS

100

TOSTITOS

Special Edition 75th Anniversary Mexican Pacific League

PepsiCo Design and Innovation 2019

101


PEPSI CNY 2020 Year of the Mouse

102

PepsiCo Design and Innovation 2019

103


TROPICANA FRANCE PET

104

PepsiCo Design and Innovation 2019

105


BUBLY SUMMER LTOS

106

PepsiCo Design and Innovation 2019

107


PEPSI 11.11. 2019

108

PepsiCo Design and Innovation 2019

109


PEPSI x STAR WARS

110

PepsiCo Design and Innovation 2019

111


112

PepsiCo Design and Innovation 2019

113


LAY’S CHOCO RIDGED

114

PepsiCo Design and Innovation 2019

115


MAMUT FANTASMA

PEKE PAKES

Glow in the Dark

116

Redesign

PepsiCo Design and Innovation 2019

117


PEPSI UTC 2019

118

PepsiCo Design and Innovation 2019

119


OUR DIFFERENCES AMPLIFY OUR INDIVIDUAL POTENTIAL

In this global world, heritage, background and experience inform the designer's point of view.

120 121 120

PepsiCo Design and Innovation 2019

121


7UP MOJITO Mixing Menu

122

123


7UP MOJITO

124

PepsiCo Design and Innovation 2019

125


ARTO LIFEWTR UK EVENT UK ARTO LIFEWATER EVENT

126

PepsiCo Design and Innovation 2019

127


UK ARTO LIFEWATER EVENT

128

PepsiCo Design and Innovation 2019

129


TROPICANA JUICE DISPENSER

130

PepsiCo Design and Innovation 2019

131


STUBBORN SODA

132

PepsiCo Design and Innovation 2019

133


QUAKER FORGED

134

PepsiCo Design and Innovation 2019

135


PURE LEAF ORGANIC

136

PepsiCo Design and Innovation 2019

137


PURE LEAF HERBAL

138

PepsiCo Design and Innovation 2019

139


140

PepsiCo Design and Innovation 2019

141


PROPEL Vitamin Boost

142

PepsiCo Design and Innovation 2019

143


THE IMPACT ON THE PLANET, SOCIETY, AND PEOPLE IS A PRIORITY FOR ANY DESIGNER Designers are people in love with people.

144

PepsiCo Design and Innovation 2019

145


PEPSI UCL OPENING CEREMONY

146

PepsiCo Design and Innovation 2019

147


148

PepsiCo Design and Innovation 2019

149


PEPSI TOMORROWLAND 2019

150

PepsiCo Design and Innovation 2019

151


152

PepsiCo Design and Innovation 2019

153


PEPSI THE GOVERNORS BALL

154

PepsiCo Design and Innovation 2019

155


PEPSI SPIRE AT CAESARS PALACE

156

PepsiCo Design and Innovation 2019

157


PEPSI SUMMERGRAM

158

PepsiCo Design and Innovation 2019

159


PEPSI SB LIII PLANET PEPSI

160

PepsiCo Design and Innovation 2019

161


PEPSI SB LIII LACES CAN

162

PepsiCo Design and Innovation 2019


PEPSI PATRIOTS CHAMPIONS LACES CAN

164

PepsiCo Design and Innovation 2019

165


OJAS STUDIO

166

PepsiCo Design and Innovation 2019

167


168

PepsiCo Design and Innovation 2019

169


MTN DEW VOODEW

170

PepsiCo Design and Innovation 2019

171


MTN DEW MAUI BURST

172

PepsiCo Design and Innovation 2019

173


LIFEWTR SUNDANCE ACTIVATION

174

PepsiCo Design and Innovation 2019

175


LAY’S STAX VIS Russia

176

PepsiCo Design and Innovation 2019

177


LAY’S STAX VIS Thailand

178

PepsiCo Design and Innovation 2019

179


NAKED HALF NAKED

180

PepsiCo Design and Innovation 2019

181


GRAB & GO COOLER BEV CLUB

182

PepsiCo Design and Innovation 2019

183


BRISK HOBBS & SHAW INFLUENCER CANS

BRISK HOBBS & SHAW INFLUENCER KIT Super Charger

Cans of WhupAss

184

PepsiCo Design and Innovation 2019

185


BRISK HOBBS & SHAW EXPERIENTIAL ACTIVATION ComplexCon Chicago 2019

186

PepsiCo Design and Innovation 2019

187


PEPSI FOOTBALL 2019

188

PepsiCo Design and Innovation 2019

189


AQUA MINERALE

Russia

190

PepsiCo Design and Innovation 2019

191


PEPSI GLOBAL FLAVORS

192

PepsiCo Design and Innovation 2019

193


194

PepsiCo Design and Innovation 2019

195


LIFEWTR SERIES 7 Art Through Technology

196

PepsiCo Design and Innovation 2019

197


LIFEWTR SERIES 7 Launch at Frieze

198

PepsiCo Design and Innovation 2019

199


MTN DEW x GAME OF THRONES A Can Has No Name

200

PepsiCo Design and Innovation 2019

201


MTN DEW ALL STAR WEEKEND

202

PepsiCo Design and Innovation 2019

203


204

PepsiCo Design and Innovation 2019

205


ADRENALINE RUSH SPACE LTO

206

PepsiCo Design and Innovation 2019

207


MTN DEW DEW TOUR Long Beach

208

PepsiCo Design and Innovation 2019

209


210

PepsiCo Design and Innovation 2019

211


212

PepsiCo Design and Innovation 2019

213


MTN DEW LIBERTY BREW

214

PepsiCo Design and Innovation 2019

215


MTN DEW AMP GAME FUEL Team Optic Champions Pack

216

PepsiCo Design and Innovation 2019

217


MTN DEW AMP GAME FUEL Launch VIS

218

PepsiCo Design and Innovation 2019

219


MTN DEW AMP GAME FUEL Brand Activation

220

PepsiCo Design and Innovation 2019

221


INNOVATION BEGINS WHEN YOU LOOK AT SOMETHING WITH A DIFFERENT POINT OF VIEW

Change your point of view. Surround yourself with people who are different from you. Love Diversity.

222 223 222

PepsiCo Design and Innovation 2019

223


UCL FINAL PEPCITY Corporate Guest Program

224

PepsiCo Design and Innovation 2019

225


226

PepsiCo Design and Innovation 2019

227


228

PepsiCo Design and Innovation 2019

229


LIFEWTR SERIES 8 Unconventional Canvas

230

PepsiCo Design and Innovation 2019

231


232

PepsiCo Design and Innovation 2019

233


THE MIGHTY LEMON

234

PepsiCo Design and Innovation 2019

235


LAY’S UCL FINAL ACTIVATION Madrid

236

PepsiCo Design and Innovation 2019

237


LAY’S UCL KEY VISUAL Packaging

238

PepsiCo Design and Innovation 2019

239


GOOD DESIGN IS MORE THAN GOOD BUSINESS Meaningful design understands people’s needs and desires, and crafts relevant solutions.

240

PepsiCo Design and Innovation 2019

241


GATORADE STAINLESS STEEL BOTTLE

242

GATORADE DESIGN

PepsiCo Design and Innovation 2019


BOLT 24

244

PepsiCo Design and Innovation 2019

245


G ESSNTL INFLUENCER KIT

246

PepsiCo Design and Innovation 2019

247


GATORADE JAM CAN

248

PepsiCo Design and Innovation 2019

249


TO ADAPT, TO RESPECT, TO FLEX, IMPACTS YOUR ABILITY TO BE RELEVANT Design with purpose.

250

PepsiCo Design and Innovation 2019

251


GATORADE NBA SIDELINES

252

PepsiCo Design and Innovation 2019

253


GLOBAL FRANCHISE FORUM GFF Barcelona

254

PepsiCo Design and Innovation 2019

255


PEPSI ELEVATE CREW SERVE DISPENSER

256

PepsiCo Design and Innovation 2019

257


DORITOS SRIRACHA

258

PepsiCo Design and Innovation 2019

259


DORITOS FLAMIN’ HOT

260

PepsiCo Design and Innovation 2019

261


BUBLY PRIDE

262

PepsiCo Design and Innovation 2019

263


BUBLÉ VS BUBLY SUPERBOWL 2019

264

PepsiCo Design and Innovation 2019

265


266

PepsiCo Design and Innovation 2019

267


BRISK HOBBS & SHAW LIMITED TIME OFFER Packaging

268

PepsiCo Design and Innovation 2019

269


BRISK CREATORS CAPSULE COLLECTION Anwar Carrots x 7ELEVEN

270

PepsiCo Design and Innovation 2019

271


BRISK CREATORS CAPSULE COLLECTION Aaron Kai x In4mation

272

PepsiCo Design and Innovation 2019

273


LAY’S RAINBOW

274

PepsiCo Design and Innovation 2019

275


QUAKER PERFECT BLENDS

276

PepsiCo Design and Innovation 2019

277


DRIVE ME EVENTS

278

PepsiCo Design and Innovation 2019

279


FRUKO

280

PepsiCo Design and Innovation 2019

281


LAY’S CNY PACK 2020

282

283


WE ARE DEVOTED TO PEOPLE-CENTRIC DESIGN At PepsiCo, we put people before pixels.

284

PepsiCo Design and Innovation 2019

285


JUICE YA

286

PepsiCo Design and Innovation 2019

287


LIFEWTR ARTS & EDUCATION

288

PepsiCo Design and Innovation 2019

289


LAY’S DIPPING

290

PepsiCo Design and Innovation 2019

291


LAY’S x TMALL DIPPING

292

PepsiCo Design and Innovation 2019

293


LAY’S DEEP RIDGED 2.0 Sub Title 1

294

PepsiCo Design and Innovation 2019

295


LAY’S SAKURA

296

PepsiCo Design and Innovation 2019

297


LAY’S THAI CHEF PACK

298

PEPSI SPARKLING ROSÉ x BRAVOCON

PepsiCo Design and Innovation 2019

299


BUBLY MINIS

300

301


BUBLY MIX & MINGLE

302

PepsiCo Design and Innovation 2019

303


PEPSI x GUNDAM

304

PepsiCo Design and Innovation 2019

305


PEPSI x SPIDERMAN 2019

306

PepsiCo Design and Innovation 2019

307


QUAKER FUNCTIONAL INSTANT OATS

308

PepsiCo Design and Innovation 2019

309


WALKERS SENSATIONS

310

PepsiCo Design and Innovation 2019

311


QUAKER GRANOLA MATCHA FLAVOR

312

QUAKER ORGANIC

PepsiCo Design and Innovation 2019

313


QUAKER MUESLI

314

PepsiCo Design and Innovation 2019

315


ADRENALINE GFF

316

PepsiCo Design and Innovation 2019

317


QUAKER MULTI-GRAIN

318

PepsiCo Design and Innovation 2019

319


LAY’S MEDITERRANEAN

320

PepsiCo Design and Innovation 2019

321


DORITOS TOMORROWLAND

322

PepsiCo Design and Innovation 2019

323


QUAKER OATMEAL SQUARES Sub Title 1

QUAKER KIDS

Sub Title 2

324

PepsiCo Design and Innovation 2019

325


OFF THE EATEN PATH SWEET POTATO CHIPS Sub Title 1 Sub Title 2

326

PepsiCo Design and Innovation 2019

327


WALKERS MAX

328

PepsiCo Design and Innovation 2019

329


ADRENALINE GOLD

330

PepsiCo Design and Innovation 2019

331


ADRENALINE OOH

332

PepsiCo Design and Innovation 2019

333


AGUSHA

334

PepsiCo Design and Innovation 2019

335


336

PepsiCo Design and Innovation 2019

337


LAY’S MAXX

338

PepsiCo Design and Innovation 2019

339


LIPTON AVANT GARDE LTO

340

PepsiCo Design and Innovation 2019

341


342

PepsiCo Design and Innovation 2019

343


344

PepsiCo Design and Innovation 2019

345


MIRINDA

Unexpected Combo LTO

346

PepsiCo Design and Innovation 2019

347


348

PepsiCo Design and Innovation 2019

349


BIOMAX

350

PepsiCo Design and Innovation 2019

351


PEPSI 60 YEARS

352

PepsiCo Design and Innovation 2019

353


GAME FUEL EVENT

354

PepsiCo Design and Innovation 2019

355


FOODSERVICE INCUBATION EARTHSHINE

356

PepsiCo Design and Innovation 2019

357


S_EXTRACTS ENIDS_EXTRACTS ENIDS_EXTRACTS ENIDS_EXTRACTS FOODSERVICE INCUBATION ENIDS

358

PepsiCo Design and Innovation 2019

359


TROPICANA WHOLE FRUIT

360

PepsiCo Design and Innovation 2019

361


DESIGNERS HAVE A CRUCIAL SOCIAL RESPONSIBILITY TO CREATE SUSTAINABLE SOLUTIONS

362

PepsiCo Design and Innovation 2019

363


MARRIOTT HOTELS CRATE MARKETPLACE

364

PepsiCo Design and Innovation 2019

365


366

PepsiCo Design and Innovation 2019

367


THE PEPSICO WAY DAY

368

PepsiCo Design and Innovation 2019

369


370

PepsiCo Design and Innovation 2019

371


MIRINDA x DISNEY BBLZ

372

PepsiCo Design and Innovation 2019

373


374

PepsiCo Design and Innovation 2019

375


PEPSI SALTED CARAMEL

376

PepsiCo Design and Innovation 2019

377


378

PepsiCo Design and Innovation 2019

379


GATORADE SUMMER LTO

380

PepsiCo Design and Innovation 2019

381


382

PepsiCo Design and Innovation 2019

383


PEPSI EVENT ATLAS

384

PepsiCo Design and Innovation 2019

385


GATORADE NHL SIDELINES

386

PepsiCo Design and Innovation 2019

387


PEPSI NEW YEAR

388

PepsiCo Design and Innovation 2019

389


OFF THE EATEN PATH

390

PepsiCo Design and Innovation 2019

391


STACY’S BRAND BOOK

392

PepsiCo Design and Innovation 2019

393


394

PepsiCo Design and Innovation 2019

395


HILO LIFE

396

PepsiCo Design and Innovation 2019

397


WOMANMADE

398

PepsiCo Design and Innovation 2019

399


DIVERSITY OF THINKING IS VITAL FOR GOOD DESIGN When you have a diverse team, you have diversity of thinking.

400

PepsiCo Design and Innovation 2019

401


PEPSI EXPO 2020 DUBAI CANS

402

PepsiCo Design and Innovation 2019

403


DRINKFINITY BRAND & BOTTLE EVOLUTION 2019

404

PepsiCo Design and Innovation 2019

405


406

PepsiCo Design and Innovation 2019

407


408

PepsiCo Design and Innovation 2019

409


PEPSI BLACK

410

PepsiCo Design and Innovation 2019

411


412

PepsiCo Design and Innovation 2019

413


414

PepsiCo Design and Innovation 2019

415


416

PepsiCo Design and Innovation 2019

417


INDEX

2

Introduction

124

7UP Mojito

224

UCL Final Pepcity - Corporate Guest Program

314

Quaker Muesli

4

Pepsi Blue - For The Love Of It

126

Arto Lifewtr UK Event

230

LIFEWTR Series 8 - Unconventional Canvas

316

Adrenaline GFF

8

Fila x Pepsi

130

Tropicana Juice Dispenser

234

The Mighty Lemon

318

Quaker Multi-Grain

12

Cheetos x Forever 21

132

Stubborn Soda

236

Lay's UCL Final Activation - Madrid

320

Lay's Mediterranean

18

Pepsi x Puma

134

Quaker Forged

238

Lay’s UCL Key Visual - Packaging

322

Doritos Tomorrowland

24

Lay's Global Packaging - Redesign

136

Pure Leaf Organic

242

Gatorade Stainless Steel Bottle

324

Quaker Oatmeal Squares

32

Sodastream Connect

138

Pure Leaf Herbal

243

Gatorade Design

325

Quaker Kids

36

Chester House - Brazil

142

Propel - Vitamin Boost

244

Bolt 24

326

Off The Eaten Path Sweet Potato Chips

42

Pepsi x Eral - Designed by Ginny H

146

Pepsi UCL Opening Ceremony

246

G Essntl Influencer Kit

328

Walkers Max

48

Stacy's Rise

150

Pepsi Tomorrowland 2019

248

Gatorade Jam Can

330

Adrenaline Gold

54

Quaker Can - Special Edition

154

Pepsi The Governors Ball

252

Gatorade NBA Sidelines

332

Adrenaline OOH

56

Quaker VIS ID

156

Pepsi Spire At Caesars Palace

254

Global Franchise Forum GFF - Barcelona

334

Agusha

58

MTN DEW Dewnited States

158

Pepsi Summergram

256

Pepsi Elevate Crew Serve Dispenser

338

Lay's Maxx

64

Cremax - Image Redesign

160

Pepsi SB LIII Planet Pepsi

258

Doritos Sriracha

340

Lipton Avant Garde LTO

66

Doritos Rainbow - Brazil

162

Pepsi SB LIII Laces Can

260

Doritos Flamin' Hot

346

Mirinda - Unexpected Combo LTO

68

Doritos Rainbow - Mexico

164

Pepsi Patriots Champions Laces Can

262

Bubly Pride

350

Biomax

70

Surtido Rico Christmas

166

OJAS Studio

264

Bublé VS Bubly Superbowl 2019

352

Pepsi 60 Years

72

Natuchips

170

MTN DEW Voodew

268

Brisk Hobbs & Shaw Limited Time Offer

354

Game Fuel Event

74

Bubly - 2019 New Flavors

172

MTN DEW Maui Burst

270

Brisk Creators Capsule Collection

356

Foodservice Incubation Earthshine

76

7UP Fido Dido House - London

174

LIFEWTR Sundance Activation

274

Lay's Rainbow

358

Foodservice Incubation Enids

80

Ruffles NFL Contest - Special Edition

176

Lay's Stax VIS - Russia

276

Quaker Perfect Blends

360

Tropicana Whole Fruit

81

Kacang - Redesign

178

Lay's Stax VIS - Thailand

278

Drive Me Events

364

Marriott Hotels Crate Marketplace

82

Cheetos Popocorn Mix

180

Naked Half Naked

280

Fruko

368

The Pepsico Way Day

84

Izze Bursts Fruit Snacks

182

Grab & Go Cooler Bev Club

282

Lay's CNY Pack 2020

372

Mirinda x Disney Bblz

86

Tazo Ambient

184

Brisk Hobbs & Shaw Influencer Cans - Cans of WhupAss

286

Juice Ya

376

Pepsi Salted Caramel

88

Smartfood

185

Brisk Hobbs & Shaw Influencer Kit - Super Charger

288

LIFEWTR Arts & Education

380

Gatorade Summer LTO

94

Veggie Snacking Innovation - Retail Prototypes

186

Brisk Hobbs & Shaw Experiential Activation - Chicago

290

Lay's Dipping

384

Pepsi Event Atlas

96

Pepsi Now United

188

Pepsi Football 2019

292

Lay's X Tmall Dipping

386

Gatorade NHL Sidelines

100

Naked Plant Protein Bars

190

Aqua Minerale - Russia

294

Lay's Deep Ridged 2.0

388

Pepsi New Year

101

Tostitos - 75th Anniversary Mexican Pacific League

192

Pepsi Gobal Flavors

296

Lay's Sakura

390

Off The Eaten Path

102

Pepsi CNY 2020 - Year Of The Mouse

196

LIFEWTR Series 7 - Art Through Technology

298

Lay's Thai Chef Pack

392

Stacy's Brand Book

104

Tropicana France PET

198

LIFEWTR Series 7 - Launch at Frieze

299

Pepsi Sparkling Rosé X Bravocon

396

Hilo Life

106

Bubly Summer LTOs

200

MTN DEW x Game Of Thrones

300

Bubly Minis

398

Womanmade

108

Pepsi 11.11.2019

202

MTN DEW All Star Weekend

302

Bubly Mix&Mingle

402

Pepsi Expo 2020 Dubai Cans

110

Pepsi x Star Wars

206

Adrenaline Space LTO

304

Pepsi x Gundam

404

Drinkfinity Brand & Bottle Evolution

114

Lay's Choco Ridged

208

MTN DEW Dew Tour - Long Beach

306

Pepsi x Spiderman 2019

410

Pepsi Black

116

Mamut Fantasma - Glow In The Dark

214

MTN DEW Liberty Brew

308

Quaker Functional Instant Oats

418

Make It Your Own

117

Peke Pakes - Redesign

216

MTN DEW Amp Game Fuel - Team Optic

310

Walkers Sensations

118

Pepsi UTC 2019

218

MTN DEW Amp Game Fuel - Launch VIS

312

Quaker Granola Matcha Flavor

122

7UP Mojito - Mixing Menu

220

MTN DEW Amp Game Fuel - Brand Activation

313

Quaker Organic

424

PepsiCo Design and Innovation 2019

425


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