PEPSICO DESIGN AND INNOVATION VOL. 5 | 2018
INTRODUCTION
"WE'RE IN LOVE WITH THE PEOPLE WE DESIGN FOR" At PepsiCo Design & Innovation, we’re in love with the
Modernity’s unexpected windfall is actually a gift. We have
people we design for, and we’re crazy enough to think we
the opportunity to imagine solutions and projects that are
can inspire the future. Not just fulfilling our consumers’
more sustainable from ecological, social, aesthetic and
needs, but going above and beyond in trying to surprise and
spiritual standards—handcrafting a cleaner, healthier, happier
delight them, entering the sacred field of the memorable and
world for ourselves and future generations. In fact, the very
extraordinary.
idea that what is good for PepsiCo must also leave a positive imprint on society and the environment is our North Star, and
Everything we do is an expression of our devotion through
we live it every day.
products and services created to provide the world with moments of unforgettable style, convenience, performance,
What you’ll see in these pages is a curation of stunning
joy, fun and passion. We get truly excited when we concoct
product innovations, major equipment reinventions and
something really cool that solves other people’s problems.
thrilling creative partnerships designed to enhance quality of
It’s not just about consumption—these moments are
life and make it infinitely more enjoyable. Our commitment to
designed to live as experiences that enhance life and
excellence remains stronger than ever, with the total number
make it memorable.
of design and innovation awards won totaling more than 700. In 2018, we strengthened our position as leaders shaping
In this new reality dominated by social media, smart objects
culture, at the forefront of design and innovation, through
and the global market, designers have unfettered potential
creating amazing things for the humans we love so much,
to explore and express their profound love for humanity.
who deserve awesome stuff that makes life better.
- Mauro Porcini SVP & Chief Design Officer
Confidential For Internal Use Only
5
PEPSI Generations
6
PepsiCo Design and Innovation Volume 5
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PepsiCo Design and Innovation Volume 5
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PEPSI Art of Football Capsule Collection
14
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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16
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
17
PEPSI Pepsi x Puma Suede 50 Collection
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18
PepsiCo PepsiCo Design and Design Innovation and Innovation Volume 5Volume 5
Confidential For Internal Use Only
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20
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
21
PEPSI Pepsi x Puma Footlocker Collection
22
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
23
PEPSI Under The Cap Premiums
24
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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26
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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28
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
29
LIFEWTR Series 05
30
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
31
LIFEWTR Frieze
32
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
33
34
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
35
HELLO GOODNESS Snackbot
36
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
37
BRISK Brand Refresh
38
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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40
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
41
AQUAFINA Core
42
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
43
NATURE Rush
44
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
45
EQUIPMENT INNOVATION Jump 2.0 Fountain Dispenser
46
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
47
PEPSI Pepsi Black x Star Wars Limited Edition Cans
48
PEPSI Football Campaign 2018
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
49
LAY'S Core Visual Identity System
50
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
51
52
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
53
MIRINDA Joosy
54
WALKERS Restage
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
55
BUBLY 2018 Launch
56
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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58
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
59
BUBLY Q2 Flavors
60
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
61
PEPSI Shanghai Fashion Week AW 2018
62
PepsiCo Design and Innovation Volume 5
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PepsiCo Design and Innovation Volume 5
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PepsiCo Design and Innovation Volume 5
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QUAKER Brand Refresh
68
PepsiCo Design and Innovation Volume 5
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70
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
71
ADRENALINE Gamefuel Limited Edition
72
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
73
HELLO SNACKS Launch
74
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
75
TM
SAY IT WITH
SNACKS
TM
76
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
77
PURE LEAF Tea House
78
PepsiCo Design and Innovation Volume 5
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PepsiCo Design and Innovation Volume 5
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PepsiCo Design and Innovation Volume 5
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83
PEPSI Chinese New Year Year of the Pig LTO
84
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
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86
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
87
CHEETOS Glow in the Dark
88
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
89
CHEETOS FLAVOR SHOTS Channel Innovation
90
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
91
QUAKER 140 Years of Quaker Oats LTO
92
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
93
PROPEL Vitamin Boost
94
AQUA MINERALE Active
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
95
KERO COCO Brand Refresh
96
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
97
PEPSI Pepsi x Alexander Wang 2018
98
DORITOS Rainbow 3.0
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
99
DORITOS Refresh
100
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
101
IZZE Fruit Snacks
102
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
103
MIRINDA Mirinda x ACG IP Cooperation
104
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
105
d o o G S L E FE u o y e b o t
7UP Global Brand Refresh
106
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
107
SIP e l k r a p s
shine
108
PepsiCo Design and Innovation Volume 5
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110
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
111
MAKER Overnight Oats
112
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
113
PEPSI Pepsi Pride
114
STACY'S Women's History Month
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
115
QUAKER Real Medleys
116
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
117
QUAKER Cookies
KACANG Flavor Innovation
118
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
119
QUAKER Super Foods
120
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
121
RED ROCK DELI Premium Snacks
122
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
123
DORITOS BLAZE Flavor Innovation
124
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
125
MOUNTAIN DEW Ice
126
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
127
LAY'S Lay's Baked x Lee
128
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
129
130
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
131
7UP Egypt LTO Collection
132
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
133
134
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
135
PEPSI Pepsi x Tmall Super Brand Day
136
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
137
PEPSI Pepsi x Tmall 11.11 2018
138
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
139
7UP Vintage Pack
140
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
141
142
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
143
PEPSI Pepsi x Evisu
144
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
145
PURE LEAF Brand Refresh
146
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
147
148
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
149
BRISK Fruteria
150
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
151
PEPSI Love It Live It Campaign
152
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
153
7UP FREE Global Brand Refresh
154
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
155
LAY'S H.W. Lay
156
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
157
LAY'S OVEN BAKED Visual Identity System
158
HRUSTREAM Crisp Breads and Snacks
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
159
EQUIPMENT INNOVATION Elevate Fountain
160
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
161
QUAKER Instant Cereal
162
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
163
LIFEWTR Series 06
164
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
165
166
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
167
TROPICANA Essentials
168
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
169
GATORADE Fuel Cart
170
GATORADE Fuel Truck
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
171
LAY'S Streats of the World
172
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
173
QUAKER Restage
174
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
175
PEPSI Shanghai Fashion Week SS 2019
176
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
177
NAKED Portfolio
178
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
179
IMAG!NE SNACKS Brand Launch
180
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
181
182
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
183
SABRITAS 75 Aniversario
184
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
185
QUAKER Miller's Batch
186
HABANERAS Brand Refersh
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
187
ALVALLE Premium Gazpacho
188
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
189
LAY'S Show Your Emotions Activation UCL Final, Kiev
190
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
191
192
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
193
194
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
195
QUAKER Ready To Eat Cereal
196
TROPICANA Turkey Core
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
197
ADRENALINE Rush + Gamefuel
198
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
199
ADRENALINE Gold Special Edition
200
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
201
7UP Fido Campaign
202
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
203
204
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
205
206
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
207
TROPICANA Restage
208
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
209
SPARKLING VINEGAR Product Launch
210
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
211
212
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
213
7UP Ginger Ginger
214
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
215
BRISK Brisk x Black Panther
216
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
217
218
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
219
220
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
221
AQUA MINERALE Water+Juice
222
AQUAFINA Flavour Splash
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
223
OFF THE EATEN PATH Innovation Rice & Seaweed Variant
224
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
225
DRIVE ME Energy Drink
226
PEPSI Pepsi x Bruno Mars
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
227
LAY'S POPPABLES Visual Identity System
228
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
229
DORITOS FLAMIN' HOT Flavor Innovation
230
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
231
PEPSI Pepsi Black x KFC
232
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
233
234
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
235
SUNBITES Brand Refresh
236
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
237
TROPICANA Sustainability Loop
238
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
239
LAY'S Taiwan Beef Noodles New Flavor Pop-Up Store
240
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
241
242
242
PepsiCo Design and PepsiCo Innovation DesignVolume and Innovation 5 Volume 5
Confidential For Internal Use Only
243
244
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
245
246
PepsiCo Design and Innovation Volume 5
Confidential For Internal Use Only
247
INDEX
6 14
180
IMAG!NE Snacks Yogurt Crisps
Pepsi Art of Football Capsule Collection
184
Sabritas 75 Aniversario
186
Quaker Miller's Batch
18
Pepsi x Puma Suede 50 Collection
187
Habaneras Brand Refresh
22
Pepsi x Puma Footlocker Collection
188
Alvalle Premium Gazpacho
24
Pepsi UTC Campaign Premiums
190
30
LIFEWTR Series 05
Lay's Show Your Emotions Activation UCL Final, Kiev
32
LIFEWTR Frieze
196
Quaker Ready to Eat Cereal
36
Hello Goodness Snackbot
102
Izze Fruit Snacks
197
Tropicana Turkey Core
38
Brisk Brand Refresh
104
Mirinda x ACG IP Cooperation
42
Aquafina Core
44
Nature Rush
106
7UP Global Brand Refresh
Equipment Innovation Jump 2.0 Fountain Dispenser
Maker Overnight Oats
46
248
Pepsi Generations
78
Pure Leaf Tea House
112
84
Pepsi Chinese New Year Year of the Pig LTO
114
Pepsi Pride
115
Stacy's Women's History Month
48
Pepsi Black x Star Wars Cans
49
Pepsi Football Campaign 2018
88
Cheetos Glow in the Dark
116
Quaker Real Medleys
50
Lay's Core Visual Identity System
91
118
Kacang Flavor Innovation
54
Mirinda Joosy
Cheetos Flavor Shots Channel Innovation
55
Walkers Restage
92
140 Years of Quaker Oats LTO
56
Bubly 2018 Launch
94
Propel Vitamin Boost
60
Bubly Q2 Flavors
95
Aqua Minerale Active
62
Pepsi Shanghai Fashion Week AW 2018
96
Kero Coco Brand Refresh
98
Pepsi x Alexander Wang 2018
68
Quaker Brand Refresh
99
72
Adrenaline Gamefuel Limited Edition
74
Hello Snacks Launch
100
140
7UP Vintage Pack
144
Pepsi x Evisu
146
Pure Leaf Brand Refresh
150
Brisk Fruteria
152
Pepsi Love It Live It Campaign
154
7UP Free Global Brand Refresh
156
Lay's H.W. Lay
158
Lay's Oven Baked Visual Identity System
119
Quaker Cookies
120
Quaker Super Foods
122
Red Rock Deli Premium Snacks
159
Hrustream Crisp Breads and Snacks
124
Doritos Blaze Flavor Innovation
160
Equipment Innovation Elevate Fountain
Doritos Rainbow 3.0
126
Mountain Dew Ice
162
Quaker Instant Cereal
Doritos Refresh
128
Lay's Baked x Lee
164
LIFEWTR Series 06
132
7UP Egypt LTO Collection
168
Tropicana Essentials
136
Pepsi x Tmall Super Brand Day
170
Gatorade Fuel Cart
138
Pepsi x Tmall 11.11 2018
PepsiCo Design and Innovation Volume 5
171
Gatorade Fuel Truck
172
Lay's Streats of the World
174
Quaker Restage
176
Pepsi Shanghai Fashion Week SS 2019
178
Naked Portfolio
Confidential For Internal Use Only
198
Adrenaline Rush + Gamefuel
201
Adrenaline Gold Special Edition
202
7UP Fido Campaign
208
Tropicana Restage
210
Sparkling Vinegar Product Launch
214
7UP Ginger Ginger
216
Brisk x Black Panther
222
Aqua Minerale Water+Juice
223
Aquafina Flavour Splash
224
Off The Eaten Path Innovation Rice & Seaweed Variant
226
Drive Me Energy Drink
227
Pepsi x Bruno Mars
228
Lay's Poppables Visual Identity System
230
Doritos Flamin' Hot Flavor Innovation
232
Pepsi Black x KFC
236
Sunbites Brand Refresh
238
Tropicana Sustainability Loop
240
Lay's Taiwan Beef Noodles New Flavor Pop-Up Store
249
Published in 2019 Printed in New York All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photographing, recording or information storage and retrieval, without prior permission in writing from the publisher. A selection of this book is available at design.pepsico.com.