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FOREWORD
F OR PE PS ICO AN D T H E WORLD, 2021 WAS A YEAR OF T RAN S FORMATION . Through challenging times, PepsiCo Design leveraged its learnings to move into the future with more agility, flexibility and efficiency than ever before. Over the past few years, our company has celebrated exponential growth, and this year was no exception. As one of the world’s largest food and beverage companies, we know we can inspire positive change for people and our planet. That’s why in 2021, PepsiCo launched pep + ( PepsiCo Positive ), a strategic end – to – end transformation with sustainability at the center of our business. Through scaling new business models and developing products that require little or reusable packaging like SodaStream, Off the Eaten Path compostable packaging and the world’s first 100% recycled paper bottle through our partnership with Pulpex, PepsiCo is actively working to deliver systemic change. Placing human – centered design at the core of our innovation process is helping us to build a stronger, more sustainable future that inspires people to make positive choices. Innovation is a mindset, and our strategic and cross – disciplinary approach to design allows us to quickly uncover new opportunities and deliver inspirational work that people love to help drive our business forward. Based on the design thinking principles, our three – lens strategy measures what people want, what’s feasible for PepsiCo and what’s viable from a business standpoint. This approach has enabled us to test and learn as we moved swiftly from concept to prototype to market on brands like Hilo Life and Neon Zebra, which are just a couple of the many projects in our pipeline.
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INNOVATION
Our “glocal” approach drives everything we do. By infusing our global strategy with our design leaders’ cultural perspectives and understanding of their local communities, we generated outstanding design work for 7UP Ramadan, Doritos Black, Evervess, Gx Marble, Lay’s Rainbow Brazil, Mtn Dew Major Melon, Pepsi Vietnam and a variety of other initiatives. Design thinking is diverse thinking, and we believe in the importance of creating a space for creatives and people to be themselves. In 2021, we continued to welcome new perspectives and hosted over fifteen Design for Diversity events and partnership engagements. Through these efforts, we’re leveraging the same curiosity, optimism and agility that drive us each day to build new paths to social change. Our Global Design Team was honored with more than 356 design awards just in the last year, bringing the total number of awards we’ve won to over 1,400. The projects you’ll find within these pages are the result of our collaborations with partners across PepsiCo in R&D, Sales, Marketing, Communications, Insights, Commercialization, Strategy and more. Our cross – functional connections have only been deepened by the design thinking training we’ve created and shared with more than 1,000 colleagues across PepsiCo. Together, we’re charting a new course to drive positive action. Because design–driven means human–centered; that’s the PepsiCo we are shaping by reaching billions of people every day, one person and project at a time. The opportunities for design – driven innovation and branding are limitless, and PepsiCo’s journey is only beginning.
MAURO PORCINI SVP and Chief Design Officer PepsiCo
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E X PO 2020 DU BAI – PE PS I AN D L AY ’ S PLUS PAVI LI O N I GLOBAL
E X PO 2020 – L AY ’ S PLUS PAVI LI O N I GLOBAL
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E X PO 2020 – PE PS I PLUS PAVI LI O N I GLOBAL
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PE PS I × E X PO DU BAI 2020 I AMESA
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7U P NAVR ATR I LI M ITE D E D ITI O N 2021 I AMESA
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M I R I N DA LI KE WI NTE R LI M ITE D E D ITI O N I EUROPE
GATO R AD E × M U HAM MAD ALI SU M M E R 2021 I NORTH AMERICA
Ali™, Muhammad Ali™ and the Muhammad Ali signature are trademarks of Muhammad Ali Enterprises LLC Rights of Publicity and Persona Rights: Muhammad Ali Enterprises LLC © 2021 Muhammad Ali Enterprises LLC ali.com
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INNOVATION
Ali™, Muhammad Ali™ and the Muhammad Ali signature are trademarks of Muhammad Ali Enterprises LLC Rights of Publicity and Persona Rights: Muhammad Ali Enterprises LLC © 2021 Muhammad Ali Enterprises LLC ali.com
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PEPSICO DESIGN
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Ali™, Muhammad Ali™ and the Muhammad Ali signature are trademarks of Muhammad Ali Enterprises LLC Rights of Publicity and Persona Rights: Muhammad Ali Enterprises LLC © 2021 Muhammad Ali Enterprises LLC ali.com
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L AY ’ S VO D KA
NORTH AMERICA
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PE PS I × M O N E Y H E I ST LI M ITE D E D ITI O N 2021 I AMESA
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DESIGNERS ARE PEOPLE IN LOVE WITH PEOPLE.
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INNOVATION
M I R I N DA C ITI ES LI M ITE D E D ITI O N I EUROPE
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C H E ETOS × R IVA FAS H I O N I AMESA
M I R I N DA R ETRO
EUROPE
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P —— 4 5
C H ESTE R C H E ETAH HAR M O N IZ ATI O N I GLOBAL
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P —— 47
GATO R AD E ACTIVATI O N AN D M E RC HAN D I S I N G 2021 I GLOBAL
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LE D I N × L AY ’ S
APAC
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PEPSICO DESIGN
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INNOVATION
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RU FFLES × H E LLMAN N ’ S LI M ITE D E D ITI O N I LATIN AMERICA
PE PS I LI C E N S I N G ST YLE G U I D E I GLOBAL
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PE PS I H E RO FIZZ
GLOBAL
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N EO N Z E B RA
NORTH AMERICA
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DESIGNERS PAINT THE BRANDS THAT SURROUND PEOPLE’S DAILY LIVES.
RO C KSTA R E N E RGY D R I N K × H A LO I N F LU E N C E R KI T I NORTH AMERICA
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P —— 69
PE PS I × NANA J U DY
GLOBAL
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P —— 7 1
AD R E NALI N E M U LTI VITAM I N SU B LI N E I EUROPE
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D R I FT WE LL
NORTH AMERICA
P —— 75
AQ UA M I N E RALE R E D ES I G N
EUROPE
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P —— 78
PE PS I # TR AVE LU KRAI N E LI M ITE D E D ITI O N I EUROPE
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PEPSICO DESIGN
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PE PS I × OCTO PUS
EUROPE
TA ZO
NORTH AMERICA
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7U P – M IXO LOGY M E N U I APAC
OUR “GLOCAL” APPROACH IS ABOUT BEING GLOBALLY STRATEGIC AND LOCALLY RELEVANT.
L AY ’ S STA X – R AI N BOW
APAC
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P —— 9 1
L AY ’ S S I G NATU R E C H OCO – WI NTE R H O LI DAYS MAR KET – B FC S HAN G HAI I APAC
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P —— 9 6
PEPSICO DESIGN
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KU R KU R E OUT O F CO NTRO L LIMITED EDITION 2021 I AMESA
SOU LBOOST
NORTH AMERICA
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U N M U D D LE D
NORTH AMERICA
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U E FA C HAM PI O N S LEAG U E M E RC HAN D I S E I GLOBAL
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FRU KO LI M ITE D E D ITI O N
EUROPE
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PEPSICO DESIGN
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H I LO LI FE N UT AN D C H E ES E S NAC K M IX I NORTH AMERICA
P —— 1 1 0
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H I LO LI FE TO RTI LL A ST YLE C H I PS AN D M I N I S NAC K M IX I NORTH AMERICA
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MANZ AN ITA SO L – D IA D E LOS M U E RTOS I NORTH AMERICA
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WE ALWAYS PROMOTE A HUMAN‒CENTERED APPROACH TO BUSINESS, INNOVATION AND LIFE.
L AY ’ S STA X I N C LUS I O N
APAC
E VE RVESS R E D ES I G N I EUROPE
L AY ’ S – PU R PLE FR E N C H FR I ES I APAC
PE PS I N E W YEAR 22 LI M ITE D E D ITI O N I EUROPE
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PE PS I × FESSU R A
GLOBAL
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INNOVATION
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PEPSICO DESIGN
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PE PS I BAH IA LI M ITE D E D ITI O N
LATIN AMERICA
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PE PS I N ITRO
NORTH AMERICA
B R I S K CANADA PAC K AG I N G D ES I G N I NORTH AMERICA
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AD R E NALI N E × PE PS I LI M ITE D E D ITI O N I EUROPE
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ROC KSTAR E N E RGY D R I N K I GLOBAL
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A PRODUCT, BRAND OR EXPERIENCE MUST BE MEANINGFUL TO A PERSON’S LIFE TO BE RELEVANT AND SUSTAINABLE.
L AY ’ S × LECAKE – C H OCO R I DG E D I APAC
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SQ U I D RO LL
APAC
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LI PTO N PO P U P G R E EC E LI M ITE D E D ITI O N I EUROPE
L AY ’ S STA X – PR I NTE D C H I PS I APAC
PE PS I × PE E PS
NORTH AMERICA
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L AY ’ S S M I LE CAM PAI G N
EUROPE
MTN D E W FL AM I N ’ H OT × B RO KE N PRO M I S ES I NORTH AMERICA
L AY ’ S STA X – C E LE B R ATI O N
APAC
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C H E ETOS LI M ITE D E D ITI O N I EUROPE
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C H E ETOS WI NTE R LI M ITE D E D ITI O N I EUROPE
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M I R I N DA SO N G KR AN
APAC
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M I R I N DA YE D I G U N MAKE TH E WO R LD G O A A AH LI M ITE D E D ITI O N I EUROPE
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PEPSICO DESIGN
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C H E ETOS R E D ES I G N
LATIN AMERICA
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AS DESIGNERS, WE ARE CONSTANTLY THINKING ABOUT HOW WE CAN TRANSFORM A PROBLEM INTO AN OPPORTUNITY.
PEPSICO DESIGN
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PEPSICO DESIGN
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LI FE W TR LI FE U N S E E N (D I G ITAL CAM PAI G N) I NORTH AMERICA
Q UAKE R – D R . B R AN – OAT B R AN POWD E R FI B E R D R I N K I APAC
Q UAKE R – M U LTI G R AI N FIVE R E D I APAC
PE PS I C CO L A 2021 I APAC
Q UAKE R – S MART CALO R I ES – BU B B LE M I LKTEA FL AVO R S E R I ES I APAC
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P —— 1 7 7
L AY ’ S NATU R E
EUROPE
S M A RT FO O D PAC KAG I N G R E D ES I G N I NORTH AMERICA
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PE PS I CU LTU R E CAN × PEO PLE ’ S DAI LY I APAC
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7U P – SU M M E R VI ETNAM I APAC
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Q UAKE R G R AN O L A LI N E I APAC
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PE PS I CO – WO R LD E X PO 2020 M E RC HAN D I S E I AMESA
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SO DA S H O P
NORTH AMERICA
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L AY ’ S OVE N BAKE D I D E NTIT Y 2021 I GLOBAL
L AY ’ S FR E N C H FR I ES I APAC
L AY ’ S × HAO H UAN LUO – S NAI L R I C E N OO D LE FL AVO R I APAC
Q UAKE R G R AN O L A – S NAC K I APAC
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Q UAKE R G R AN O L A × LECAKE I APAC
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THINKING BIG IS INCREDIBLY IMPORTANT. IT DRIVES YOU TO CHANGE THE GAME AND GIVES YOU THE ENERGY AND OPTIMISM NECESSARY TO MAKE IT HAPPEN.
PE PS I AM R D IAB LI M ITE D E D ITI O N 2021 I AMESA
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PE PS I × I NTI M I SS I M I UO M O I GLOBAL
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GAM E FU E L CYB E R LEAG U E I EUROPE
G X MAR B LE CO LLECTI O N
NORTH AMERICA
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B R I S K × K AN O
NORTH AMERICA
B R I S K Z E RO SUGAR
NORTH AMERICA
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PEPSICO DESIGN
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INNOVATION
B R I S K Z E RO D RO P KIT
NORTH AMERICA
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PE PS I FOOTBALL 2021 I EUROPE
PEPSICO DESIGN
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E VO LVE
NORTH AMERICA
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PEPSICO DESIGN
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M USC LE M I LK
NORTH AMERICA
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L AY ’ S M ESS I G .O. A .T. C H E ES E I EUROPE
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P —— 219
AD R E NALI N E I N E E D IT ALL LI M ITE D E D ITI O N I EUROPE
P P —— —— 221
SUSTAINABILITY IS AT THE HEART OF DESIGN.
AQ UAFI NA – VI ETNAM TET I APAC
AQ UA M I N E R ALE × PO KR AS L AM PAS LI M ITE D E D ITI O N I EUROPE
YAC HAK
NORTH AMERICA
G Z E RO WITH PROTE I N
NORTH AMERICA
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PEPSICO DESIGN
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HYD R ATI O N
GLOBAL
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AQ UAFI NA WATE R STATI O N AT DU BAI E X PO I AMESA
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P —— 235
PRO PE L 1 LITE R
NORTH AMERICA
PEPSICO DESIGN
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MTN D E W GAM E FU E L COU R AG E LI M ITE D E D ITI O N I NORTH AMERICA
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P —— 239
GATO R LY TE
NORTH AMERICA
VOL | 08 —— 2021
PEPSICO DESIGN
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INNOVATION
BOTTLE TR E E
NORTH AMERICA
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PEPSICO DESIGN
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INNOVATION
PE PS I × DAPPE R DAN
NORTH AMERICA
P —— 243
GX STAI N LESS BOTTLE
NORTH AMERICA
P —— 244
GX WN BA
NORTH AMERICA
PE PS I N EW YEAR 2021 I EUROPE
WE ARE CONSTANTLY ASKING OURSELVES HOW WE CAN BRING A MORE SUSTAINABLE OPTION TO MARKET.
7U P FESTIVE LI M ITE D E D ITI O N – DU RGA PUJA I AMESA
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PEPSICO DESIGN
P —— 252
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VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
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N E W Y E A R C H U D O DA I RY LI M ITE D E D ITI O N I EUROPE
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1 0TH AN N IVE RSARY G E PP CAN S I LATIN AMERICA
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H E RS H E YPAR K LI M ITE D E D ITI O N CAN S I NORTH AMERICA
PE PS I × S HAN G HAI FAS H I O N WE E K S PR I N G ⁄ SU M M E R 2022 I APAC
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L AY ’ S S I G NATU R E × L AN E C R AWFO R D 170TH – I FS C H E N G DU I APAC
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SOUTH D IVI S I O N M U R AL
NORTH AMERICA
PEPSICO DESIGN
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M I R I N DA SU I C I D E SQ UAD
LATIN AMERICA
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PEPSICO DESIGN
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GATO R AD E ACTIVE HYD R ATI O N 2021 I GLOBAL
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C H E ETOS TI KTO K B R A Z I L
LATIN AMERICA
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AS DESIGNERS, WE EMPLOY CURIOSITY, OPTIMISM AND AGILITY TO DRIVE GREAT INNOVATION AND GREAT BUSINESS. WE CAN APPLY SIMILAR THINKING TO TRANSFORM THE MAKEUP OF OUR TEAMS. IT IS UP TO US TO CREATE MORE DIVERSE SPACES THAT PAVE THE WAY FOR TRUE SOCIAL CHANGE.
EQ LI B R I LI M ITE D E D ITI O N
LATIN AMERICA
IZZ E B R AN D ASS ETS
NORTH AMERICA
P —— 277
MTN D E W BA JA B L AST
NORTH AMERICA
M I R I N DA J U I C E BU B B LE D R I N K I APAC
BU B LY C H I NA
APAC
P —— 281
WAV Y
LATIN AMERICA
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L AY ’ S MA X X
AMESA
N I KNAKS
AMESA
L AY ’ S MA X
APAC
AG US HA AN I MALS FR I E N DS CAM PAI G N I EUROPE
DIVERSITY IS ONE OF THE MOST POWERFUL CATALYSTS OF INNOVATION IN ANY CONTEXT, AND THE DESIGN COMMUNITY IS ONE THAT DEMANDS INNOVATION 100% OF THE TIME ‒ TO SOLVE PROBLEMS, PUSH BOUNDARIES AND DO SOMETHING THAT’S NEVER BEEN DONE BEFORE.
PEPSICO DESIGN
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BAN K O F O KL AH O MA (BO K ) C E NTE R M U R AL I NORTH AMERICA
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KU R KU R E PL AYZ
AMESA
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PEPSICO DESIGN
P —— 296
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C H E ETOS TI KTO K
EUROPE
P —— 297
VI ETNAM TET
APAC
P —— 298
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MTN D E W FL AM I N ’ H OT LI M ITE D E D ITI O N I NORTH AMERICA
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GATO R AD E DU N K E D ITI O N I NORTH AMERICA
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M I R I N DA
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7U P LI M ITE D E D ITI O N ARG E NTI NA
LATIN AMERICA
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PEPSICO DESIGN
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C H E ETOS H O LI DAY TI N S LI M ITE D E D ITI O N I NORTH AMERICA
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L AY ’ S C H R I STMAS LI M ITE D E D ITI O N I EUROPE
P —— 31 1
MTN D E W × JO E L E M B I I D’ S H OT SAUC E I NORTH AMERICA
PEPSICO DESIGN
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BAKE D PO RTFO LI O + I D E NTIT Y & B R AN D BOO K I NORTH AMERICA
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C H O KI S C H OCOTE LL A
LATIN AMERICA
P —— 31 7
SU N B ITES I D E NTIT Y
GLOBAL
P —— 319
PURPOSEFUL CREATIVITY CAN CHANGE THE WORLD FOR GOOD.
PEPSICO DESIGN
P —— 322
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TH E H OUS E O F E VE RVESS
EUROPE
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MTN D E W GAM E FU E L D R D I S R ES PECT LI M ITE D E D ITI O N I NORTH AMERICA
P —— 325
GAM E RO B I CS
NORTH AMERICA
PEPSICO DESIGN
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DO R ITOS TAN GY PI C KLE S NAC KS .CO M PROG R AM I NORTH AMERICA
P —— 328
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STA X FL AVOU RS LI M ITE D E D ITI O N I EUROPE
P —— 331
SAB R ITAS M O N E Y HAYST I LATIN AMERICA
PE PS I B LU E
NORTH AMERICA
P —— 334
P —— 335
D E W TOU R D ES M O I N ES
NORTH AMERICA
P —— 336
PEPSICO DESIGN
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I N DY500 M E RC HAN D I S E RS
NORTH AMERICA
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PEPSICO DESIGN
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RYD E R CU P
NORTH AMERICA
P —— 340
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PE PS I FOOTBALL 2021 I GLOBAL
DESIGN THINKING CONNECTS EMPATHY, STRATEGY AND PROTOTYPING TO UNCOVER WHAT IS MEANINGFUL TO PEOPLE AND RELEVANT TO OUR BUSINESS.
VOL | 08 —— 2021
PEPSICO DESIGN
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7U P R AMADAN LI M ITE D E D ITI O N I AMESA
SAK ATA – THAI TASTE I APAC
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L AY ’ S – S PI CY KO R EAN R AM E N I APAC
PE PS I – TASTE O F AS IA CO LLECTI O N I APAC
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L AY ’ S – STR EATS O F TH E WO R LD I APAC
L AY ’ S SU M M E R FL AVO RS
NORTH AMERICA
PE PS I M US I C LI M ITE D E D ITION 2021 I AMESA
PE PS I – KE E P FIZZ I N G – SU M M E R CAM PAI G N I APAC
L AY ’ S KH O LO LI M ITE D E D ITI O N 2020 I AMESA
SABO R ES M E X I CAN OS PR E M I U M LI M ITE D E D ITI O N I LATIN AMERICA
B I G STR AW
APAC
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KU R KU R E MASABA D IWALI LI M ITE D E D ITI O N I AMESA
ROC KSTAR E N E RGY D R I N K × BS R SU R F R AN C H I NORTH AMERICA
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EXTRAORDINARY DESIGN STANDS OUT ON THE SHELF WHEN IT’S MEANINGFUL, NEW AND UNEXPECTED.
PEPSICO DESIGN
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P —— 370
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FAR M TO PAC K M E X I CO
LATIN AMERICA
P —— 372
U N I FO R M S
LATIN AMERICA
P —— 373
STACY ’ S R I S E G I FTS & PRO M OTI O N S I NORTH AMERICA
P —— 374
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L AY ' S R E PL AY B R AN D PL AYBOO K I GLOBAL
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MAR IAS ⁄ I D E NTIT Y
LATIN AMERICA
P —— 378
Q UAKE R Q R EC E
LATIN AMERICA
P —— 380
DO R ITOS C H R I STI NA C LE M O N S
NORTH AMERICA
P —— 381
DO R ITOS SO LI D B L AC K I N FLU E N C E R KIT I NORTH AMERICA
SAB R ITAS R ETRO
LATIN AMERICA
MATC H M E I F YOU CAN
NORTH AMERICA
P —— 386
PEPSICO DESIGN
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P —— 388
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DO R ITOS R AI N BOW B R A Z I L
LATIN AMERICA
C H E ETOS S IX FL AG S PARTN E RS H I P
NORTH AMERICA
PE PS I PO P STAR AT H E RS H E YPAR K
NORTH AMERICA
C H E R R I ES WI LD
NORTH AMERICA
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PEPSICO DESIGN
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PEPSICO DESIGN
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NORTH AMERICA
P —— 399
PE PS I × S HAN G HAI FAS H I O N WE E K AUTU M N ⁄ WI NTE R 2021 I APAC
P —— 400
RU FFLES AR M O R E D U P
NORTH AMERICA
P —— 403
INNOVATION IS ALL ABOUT LOOKING AT WHAT EVERYBODY ELSE LOOKS AT AND SEEING OPPORTUNITIES THAT NOBODY ELSE SEES. THAT’S WHY DIVERSITY IS INTEGRAL TO EVERY DESIGN ‒ DRIVEN ORGANIZATION.
MTN D E W BA JA B L AST × BAIT CO LL AB I NORTH AMERICA
O FF TH E EATE N PATH CO M POSTAB LE BAG I NORTH AMERICA
O FF TH E EATE N PATH
NORTH AMERICA
R EC ETA C L ÁS I CA R E D ES I G N
LATIN AMERICA
M I SS VI C KI E ’ S I D E NTIT Y
NORTH AMERICA
SU N B ITES – LEAF PASTRY I APAC
P —— 41 6
SU N B ITES – M IX E D B ITES I APAC
P —— 41 7
H EALTH WAR R I O R ⁄ G R AI N S & S E E DS OATM EAL I NORTH AMERICA
P —— 41 9
Q UAKE R G LO BAL ⁄ I D E NTIT Y I GLOBAL
Q UAKE R ⁄ KI DS OATM EAL
NORTH AMERICA
Q UAKE R ⁄ LI FE C E R EAL R E D ES I G N I NORTH AMERICA
P —— 424
N UT HARVEST I N N OVATI O N – M I N I PROTE I N COO KI ES I NORTH AMERICA
P —— 425
Q UAKE R SU PE R FOO DS E X PE R I E NTIAL PL AYBOO K I LATIN AMERICA
P —— 426
PEPSICO DESIGN
+
INNOVATION
7 U P C O R E PAC KAG I N G R E F R ES H 2 0 2 0 I AMESA
BU B LY BU B LÉ H O LI DAY LI M ITE D E D ITI O N I NORTH AMERICA
P —— 430
P —— 431
PEPSICO DESIGN
P —— 432
+
INNOVATION
VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
BU B LY LI FEST YLE
NORTH AMERICA
P —— 433
PEPSICO DESIGN
7U P
GLOBAL
P —— 434
+
INNOVATION
VOL | 08 —— 2021
MTN D E W G I N G E R B R EAD S NAP ’ D I NORTH AMERICA
MTN D E W N BA PL AYO FFS ‘ 21 PO I NT O F SALE I NORTH AMERICA
P —— 437
RU FFLES TEAM USA
NORTH AMERICA
PEPSICO DESIGN
+
INNOVATION
RO LD G O LD T WI ST – R EC I PE 5 R E D ES I G N I NORTH AMERICA
PEPSICO DESIGN
P —— 440
+
INNOVATION
VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
MTN D E W N BA TOO LKIT 21 – 22 I NORTH AMERICA
P —— 4 41
L AY ’ S BAKE D
EUROPE
P —— 443
RU FFLES FL AM I N ’ H OT R E D ES I G N I NORTH AMERICA
RU FFLES N BA 2 K22
NORTH AMERICA
P P—— —— 445
PURPOSEFUL CREATIVITY CAN CHANGE THE WORLD FOR GOOD.
PEPSICO DESIGN
+
INNOVATION
M I R I N DA – ROOT B E E R I APAC
P —— 448
VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
P —— 449
R E TROS PE KT N O RTH AM E R I CA
DO R ITOS X XTR A FL AM I N ’ H OT LI M ITE D E D ITI O N I NORTH AMERICA
PEPSICO DESIGN
+
INNOVATION
TOSTITOS FOOTBALLS LI M ITE D E D ITI O N I NORTH AMERICA
P —— 452
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
TOSTITOS H O LI DAY TR E ES LI M ITE D E D ITI O N I NORTH AMERICA
P —— 453
PEPSICO DESIGN
+
INNOVATION
AG US HA H EALTHY S NAC KS I EUROPE
P —— 454
VOL | 08 —— 2021
CAKE – S MAS H
NORTH AMERICA
P —— 456
P —— 457
PEPSICO DESIGN
+
INNOVATION
FR ITOS SALUTE 2021
NORTH AMERICA
P —— 458
VOL | 08 —— 2021
VOL || 08 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
TOSTITOS GAM E DAY PRO M O PAC K I NORTH AMERICA
P —— 459
TOSTITOS PO RTFO LI O R E D ES I G N I NORTH AMERICA
P —— 460
P —— 4 61
C H E ETOS COO KBOO K
NORTH AMERICA
P —— 462
MTN D E W COO KBOO K
NORTH AMERICA
PEPSICO DESIGN
+
INNOVATION
L AY ’ S H EART WO R K 2020 I AMESA
P —— 464
VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
P —— 465
PEPSICO DESIGN
+
INNOVATION
SU N C H I PS C H I LI LI M E
NORTH AMERICA
P —— 466
VOL | 08 —— 2021
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
P —— 467
DO R ITOS 3 D MAI N I N N OVATI O N + I D E NTIT Y I NORTH AMERICA
L AY ’ S FL AVO R SWAP PRO M O, LOG O + I D E NTIT Y I NORTH AMERICA
Q UAKE R G R AN O L A – SALT Y LI N E I APAC
C H I C KE N N UG G ET
APAC
P —— 473
M I R I N DA – SALTE D LE M O N SO DA I APAC
L AY ’ S S E N SAÇÕ ES R E D ES I G N
LATIN AMERICA
MTN D E W DAR K B E R RY BAS H
NORTH AMERICA
P —— 478
MTN D E W VOO D E W Y3 2021 I NORTH AMERICA
L AY ’ S BAG S O F JOY PRO M O, LOG O + I D E NTIT Y I NORTH AMERICA
C H E ETOS × S KI N NY D I P LO N DO N I GLOBAL
PEPSICO DESIGN
P —— 482
+
INNOVATION
VOL | 08 —— 2021
SO DASTR EAM BOTTLE PE RSO NALIZ ATI O N E X PE R I E N C E I NORTH AMERICA
ROC KSTAR M E RC HAN D I S E R
NORTH AMERICA
VOL | 08 —— 2021
PEPSICO DESIGN
+
INNOVATION
MTN D E W M E RC HAN D I S E R 2021 I NORTH AMERICA
P —— 485
PEPSICO DESIGN
+
INNOVATION
FOO D FO R G OO D ECOSYSTE M
NORTH AMERICA
P —— 486
VOL | 08 —— 2021
E M POWE R H E R LOG O
NORTH AMERICA
PEPSICO DESIGN
+
INNOVATION
VOL | 08 —— 2021
IN DEX 004 ——– E X P O 2 0 2 0 D U BA I – P E P S I A N D L AY ’ S P LU S PAV I L I O N I GLOBAL
098 ——– S O U L B O O ST
006 ——– E X P O 2 0 2 0 – L AY ’ S P LU S PAV I L I O N
1 00 ——– U N M U D D L E D
NORTH AMERICA
GLOBAL 01 0 ——– E X P O 2 0 2 0 – P E P S I P LU S PAV I L I O N
NORTH AMERICA 1 02 ——– U E FA C H A M P I O N S L E AG U E M E RC H A N D I S E
GLOBAL 014 ——– P E P S I × E X P O D U BA I 2 0 2 0
GLOBAL 1 06 ——– F R U KO L I M I T E D E D I T I O N
AMESA 01 8 ——– 7 U P N AV R AT R I L I M I T E D E D I T I O N 2 0 2 1
EUROPE 11 0
——– H I LO L I F E N U T A N D C H E ES E S N AC K M I X
11 2
——– H I LO L I F E TO RT I L L A ST Y L E C H I P S A N D M I N I S N AC K M I X I NORTH AMERICA
024 ——– G ATO R A D E × M U H A M M A D A L I S U M M E R 2 0 2 1 I NORTH AMERICA
114
——– M A N Z A N I TA S O L – D I A D E LO S M U E RTO S
030 ——– L AY ’ S VO D K A
11 8
——– L AY ’ S STA X I N C LU S I O N
AMESA 022 ——– M I R I N DA L I K E W I N T E R L I M I T E D E D I T I O N
NORTH AMERICA
EUROPE
NORTH AMERICA
NORTH AMERICA APAC
032 ——– P E P S I × M O N E Y H E I ST L I M I T E D E D I T I O N 2 0 2 1 I AMESA
1 20 ——– E V E RV ES S R E D ES I G N
038 ——– M I R I N DA C I T I ES L I M I T E D E D I T I O N
1 24 ——– L AY ’ S P U R P L E F R E N C H F R I ES
EUROPE 042 ——– C H E E TO S × R I VA FAS H I O N
AMESA 04 4 ——– M I R I N DA R E T RO
EUROPE 046 ——– C H EST E R C H E E TA H H A R M O N I Z AT I O N
GLOBAL
EUROPE APAC 1 26 ——– P E P S I N E W Y E A R 2 2 L I M I T E D E D I T I O N I EUROPE 1 28 ——– P E P S I × F ES S U R A
NORTH AMERICA 130 ——– P E P S I BA H I A L I M I T E D E D I T I O N
LATIN AMERICA
04 8 ——– G ATO R A D E ACT I VAT I O N A N D M E RC H A N D I S I N G 2 0 2 1 I GLOBAL
134 ——– P E P S I N I T RO
050 ——– L E D I N × L AY ’ S
136 ——– B R I S K CA N A DA PAC K AG I N G D ES I G N
APAC 052 ——– R U F F L ES × H E L L M A N N ’ S L I M I T E D E D I T I O N
LATIN AMERICA 054 ——– P E P S I L I C E N S I N G ST Y L E G U I D E
GLOBAL 056 ——– P E P S I H E RO F I Z Z
GLOBAL 060 ——– N EO N Z E B R A
NORTH AMERICA
NORTH AMERICA NORTH AMERICA 138 ——– A D R E N A L I N E × P E P S I L I M I T E D E D I T I O N
EUROPE 140 ——– RO C KSTA R E N E RGY D R I N K
GLOBAL 14 4 ——– L AY ’ S × L ECA K E – C H O C O R I D G E D
APAC 145 ——– S Q U I D RO L L
APAC
068 ——– RO C KSTA R E N E RGY D R I N K × H A LO I N F LU E N C E R K I T I NORTH AMERICA
146 ——– L I PTO N P O P U P G R E EC E L I M I T E D E D I T I O N
070 ——– P E P S I × N A N A J U DY
14 8 ——– L AY ’ S STA X – P R I N T E D C H I P S
GLOBAL
EUROPE APAC
072 ——– A D R E N A L I N E M U LT I V I TA M I N S U B L I N E I EUROPE
150 ——– P E P S I × P E E P S
074 ——– D R I F T W E L L
152 ——– L AY ’ S S M I L E CA M PA I G N
NORTH AMERICA 076 ——– AQ UA M I N E R A L E R E D ES I G N
EUROPE 078 ——– P E P S I # T R AV E LU K R A I N E L I M I T E D E D I T I O N
EUROPE 080 ——– P E P S I × O CTO P U S
EUROPE 082 ——– TA ZO
NORTH AMERICA 084 ——– 7 U P – M I XO LO GY M E N U
APAC 090 ——– L AY ’ S STA X – R A I N B OW
APAC
NORTH AMERICA EUROPE 154 ——– M T N D E W F L A M I N ’ H OT × B RO K E N P RO M I S ES I NORTH AMERICA 156 ——– L AY ’ S STA X – C E L E B R AT I O N
APAC 158 ——– C H E E TO S L I M I T E D E D I T I O N
APAC 159 ——– C H E E TO S W I N T E R L I M I T E D E D I T I O N
APAC 1 60 ——– M I R I N DA S O N G K R A N
APAC 1 62 ——– M I R I N DA Y E D I G U N M A K E T H E WO R L D G O A A A H L I M I T E D E D I T I O N I EUROPE
092 ——– L AY ’ S S I G N AT U R E C H O C O – W I N T E R H O L I DAYS M A R K E T – B FC S H A N G H A I I APAC
1 64 ——– C H E E TO S R E D ES I G N
096 ——– KU R KU R E O U T O F C O N T RO L L I M I T E D E D I T I O N 2 0 2 1 I AMESA
1 68 ——– L I F E W T R L I F E U N S E E N ( D I G I TA L CA M PA I G N )
P —— 488
LATIN AMERICA NORTH AMERICA
VOL | 08 —— 2021
172
——– Q UA K E R – D R . B R A N – OAT B R A N P OW D E R F I B E R D R I N K I APAC
173 ——– Q UA K E R – M U LT I G R A I N F I V E R E D
PEPSICO DESIGN
——– P E P S I C C O L A 2 0 2 1
INNOVATION
230 ——– G Z E RO W I T H P ROT E I N
NORTH AMERICA 232 ——– H Y D R AT I O N
APAC 174
+
GLOBAL 234 ——– AQ UA F I N A WAT E R STAT I O N AT D U BA I E X P O
APAC
AMESA
176 ——– Q UA K E R – S M A RT CA LO R I ES – BU B B L E M I L KT E A F L AVO R S E R I ES I APAC
236 ——– P RO P E L 1 L I T E R
178 ——– L AY ’ S N AT U R E
238 ——– M T N D E W G A M E F U E L C O U R AG E L I M I T E D E D I T I O N I NORTH AMERICA
EUROPE 1 80 ——– S M A RT FO O D PAC K AG I N G R E D ES I G N
NORTH AMERICA
240 ——– G ATO R LY T E
NORTH AMERICA
NORTH AMERICA 1 82 ——– P E P S I C U LT U R E CA N × P EO P L E ’ S DA I LY
APAC 1 84 ——– 7 U P – S U M M E R V I E T N A M
APAC 1 86 ——– Q UA K E R G R A N O L A L I N E
APAC
241
——– B OT T L E T R E E
NORTH AMERICA 242 ——– P E P S I × DA P P E R DA N
NORTH AMERICA 24 4 ——– G X STA I N L ES S B OT T L E
NORTH AMERICA
1 88 ——– P E P S I C O – WO R L D E X P O 2 0 2 0 M E RC H A N D I S E I AMESA
245 ——– G X W N BA
1 90 ——– S O DA S H O P
246 ——– P E P S I N E W Y E A R 2 0 2 1
NORTH AMERICA 1 92 ——– L AY ’ S OV E N BA K E D I D E N T I T Y 2 0 2 1
GLOBAL 1 94 ——– L AY ’ S F R E N C H F R I ES
APAC
NORTH AMERICA EUROPE 250 ——– 7 U P F EST I V E L I M I T E D E D I T I O N – D U RG A P UJA I AMESA 252 ——– N E W Y E A R C H U D O DA I RY L I M I T E D E D I T I O N
EUROPE
1 95 ——– L AY ’ S × H AO H UA N LU O – S N A I L R I C E N O O D L E F L AVO R I APAC
254 ——– 1 0 T H A N N I V E R SA RY G E P P CA N S
1 96 ——– Q UA K E R G R A N O L A – S N AC K
256 ——– H E R S H E Y PA R K L I M I T E D E D I T I O N CA N S
APAC 1 97 ——– Q UA K E R G R A N O L A × L ECA K E
APAC 200 ——– P E P S I A M R D I A B L I M I T E D E D I T I O N 2 0 2 1
AMESA 202 ——– P E P S I × I N T I M I S S I M I U O M O
GLOBAL 204 ——– G A M E F U E L CY B E R L E AG U E
EUROPE 206 ——– G X M A R B L E C O L L ECT I O N
NORTH AMERICA 208 ——– B R I S K × K A N O
NORTH AMERIC 209 ——– B R I S K Z E RO S U G A R
NORTH AMERICA 21 0 ——– B R I S K Z E RO D RO P K I T
NORTH AMERICA 21 2 ——– P E P S I FO OT BA L L 2 0 2 1
EUROPE 214 ——– E VO LV E
NORTH AMERICA 21 6 ——– M U S C L E M I L K
NORTH AMERICA 21 8 ——– L AY ’ S M ES S I G .O. A .T. C H E ES E
GLOBAL 220 ——– A D R E N A L I N E I N E E D I T A L L L I M I T E D E D I T I O N
EUROPE 224 ——– AQ UA F I N A – V I E T N A M T E T
APAC
LATIN AMERICA NORTH AMERICA 258 ——– P E P S I × S H A N G H A I FAS H I O N W E E K S P R I N G ⁄ S U M M E R 2 0 2 2 I APAC 260 ——– P E P S I G ATO R A D E B R A N D C E N T E R – CA D I L L AC A R E N A B E I J I N G I APAC 262 ——– L AY ’ S S I G N AT U R E × L A N E C R AW FO R D 1 70 T H – I FS C H E N G D U I APAC 264 ——– S O U T H D I V I S I O N M U R A L
NORTH AMERICA 266 ——– M I R I N DA S U I C I D E S Q UA D
LATIN AMERICA 268 ——– GATORADE ACTIVE HYDRATION 2021
GLOBAL 270 ——– C H E E TO S T I KTO K B R A Z I L
LATIN AMERICA 274 ——– EQ L I B R I L I M I T E D E D I T I O N
LATIN AMERICA 276 ——– I Z Z E B R A N D AS S E TS
NORTH AMERICA 278 ——– M T N D E W BA JA B L AST
NORTH AMERICA 280 ——– M I R I N DA J U I C E BU B B L E D R I N K
APAC 281 ——– BU B LY C H I N A
APAC 282 ——– WAV Y
LATIN AMERICA 284 ——– L AY ’ S M A X X
AMESA
226 ——– AQ UA M I N E R A L E × P O K R AS L A M PAS L I M I T E D E D I T I O N I EUROPE
285 ——– N I K N A KS
228 ——– YAC H A K
286 ——– L AY ’ S M A X
NORTH AMERICA
AMESA APAC
P —— 489
PEPSICO DESIGN
+
INNOVATION
VOL | 08 —— 2021
288 ——– AG U S H A A N I M A LS F R I E N D S CA M PA I G N I EUROPE
354 ——– L AY ’ S S U M M E R F L AVO R S
292 ——– BA N K O F O K L A H O M A ( B O K ) C E N T E R M U R A L
356 ——– P E P S I M U S I C L I M I T I E D E D I T I O N 2 0 2 1
NORTH AMERICA 294 ——– KU R KU R E P L AYZ
AMESA 296 ——– C H E E TO S T I KTO K
EUROPE 298 ——– V I E T N A M T E T
APAC 300 ——– M T N D E W F L A M I N ’ H OT L I M I T E D E D I T I O N
NORTH AMERICA 302 ——– G ATO R A D E D U N K E D I T I O N
NORTH AMERICA 304 ——– M I R I N DA
GLOBAL 306 ——– 7 U P L I M I T E D E D I T I O N A RG E N T I N A
LATIN AMERICA 308 ——– C H E E TO S H O L I DAY T I N S L I M I T E D E D I T I O N
NORTH AMERICA 31 0 ——– L AY ’ S C H R I ST M AS L I M I T E D E D I T I O N
EUROPE 31 2 ——– M T N D E W × J O E L E M B I I D’ S H OT SAU C E
NORTH AMERICA
NORTH AMERICA AMESA 357 ——– P E P S I – K E E P F I Z Z I N G – S U M M E R CA M PA I G N
APAC 358 ——– L AY ’ S K H O LO L I M I T E D E D I T I O N 2 0 2 0
AMESA 360 ——– SA B O R ES M E X I CA N O S P R E M I U M L I M I T E D E D I T I O N I LATIN AMERICA 362 ——– B I G ST R AW
APAC 364 ——– KU R KU R E M ASA BA D I WA L I L I M I T E D E D I T I O N I AMESA 366 ——– RO C KSTA R E N E RGY D R I N K × B S R S U R F R A N C H I NORTH AMERICA 370 ——– P E P S I C O R ECYC I N G – R ECYC L I N G R A L LY
NORTH AMERICA 372 ——– FA R M TO PAC K M E X I C O
LATIN AMERICA 373 ——– U N I FO R M S
LATIN AMERICA 374 ——– STACY ’ S R I S E G I F TS & P RO M OT I O N S
NORTH AMERICA
314 ——– BA K E D P O RT FO L I O + I D E N T I T Y & B R A N D B O O K I NORTH AMERICA
376 ——– L AY ’ S R E P L AY B R A N D P L AY B O O K
31 6 ——– C H O K I S C H O C OT E L L A
378 ——– M A R I AS ⁄ I D E N T I T Y
LATIN AMERICA 31 8 ——– S U N B I T ES I D E N T I T Y
GLOBAL 322 ——– T H E H O U S E O F E V E RV ES S
EUROPE
GLOBAL LATIN AMERICA 379 ——– Q UA K E R Q R EC E
LATIN AMERICA 380 ——– D O R I TO S C H R I ST I N A C L E M O N S
NORTH AMERICA
324 ——– M T N D E W G A M E F U E L D R D I S R ES P ECT L I M I T E D E D I T I O N I NORTH AMERICA
382 ——– D O R I TO S S O L I D B L AC K I N F LU E N C E R K I T
326 ——– G A M E RO B I C S
384 ——– SA B R I TAS R E T RO
NORTH AMERICA
NORTH AMERICA LATIN AMERICA
328 ——– D O R I TO S TA N GY P I C K L E S N AC KS.C O M P RO G R A M I NORTH AMERICA
386 ——– M ATC H M E I F YO U CA N
330 ——– STA X F L AVO U R S L I M I T E D E D I T I O N
388 ——– P E P S I FA N BAS E AT M A D I S O N S Q UA R E G A R D E N I NORTH AMERICA
EUROPE 332 ——– SA B R I TAS M O N E Y H AYST
LATIN AMERICA 334 ——– P E P S I B LU E
NORTH AMERICA 336 ——– D E W TO U R D ES M O I N ES
NORTH AMERICA 338 ——– I N DY 5 0 0 M E RC H A N D I S E R S
NORTH AMERICA 340 ——– RY D E R C U P
NORTH AMERICA 342 ——– P E P S I FO OT BA L L 2 0 2 1
GLOBAL 346 ——– 7 U P R A M A DA N L I M I T E D E D I T I O N
AMESA 34 8 ——– SA K ATA – T H A I TAST E
APAC 349 ——– L AY ’ S – S P I CY KO R E A N R A M E N
APAC 350 ——– P E P S I – TAST E O F AS I A C O L L ECT I O N
APAC 352 ——– L AY ’ S – ST R E ATS O F T H E WO R L D
APAC
P —— 490
NORTH AMERICA
390 ——– D O R I TO S R A I N B OW B R A Z I L
LATIN AMERICA 392 ——– C H E E TO S S I X F L AG S PA RT N E R S H I P
NORTH AMERICA 394 ——– P E P S I P O P STA R AT H E R S H E Y PA R K
NORTH AMERICA 396 ——– C H E R R I ES W I L D
NORTH AMERICA 398 ——– P E P S I S U I T E AT S O F I STA D I U M
NORTH AMERICA 400 ——– P E P S I × S H A N G H A I FAS H I O N W E E K AU T U M N ⁄ W I N T E R 2 0 2 1 I APAC 402 ——– R U F F L ES A R M O R E D U P
NORTH AMERICA 406 ——– M T N D E W BA JA B L AST × BA I T C O L L A B
NORTH AMERICA 408 ——– O F F T H E E AT E N PAT H
NORTH AMERICA 409 ——– O F F T H E E AT E N PAT H C O M P O STA B L E BAG
NORTH AMERICA 41 0 ——– R EC E TA C L ÁS I CA R E D ES I G N
LATIN AMERICA
PEPSICO DESIGN
VOL | 08 —— 2021
41 2
——– M I S S V I C K I E ’ S I D E N T I T Y ——– S U N B I T ES – L E A F PAST RY
41 6
——– S U N B I T ES – M I X E D B I T ES
41 8
——– H E A LT H WA R R I O R ⁄ G R A I N S & S E E D S OAT M E A L I NORTH AMERICA
NORTH AMERICA 463 ——– M T N D E W C O O K B O O K
NORTH AMERICA
APAC
464 ——– L AY ’ S H E A RT WO R K 2 0 2 0
APAC
420 ——– Q UA K E R G LO BA L ⁄ I D E N T I T Y
AMESA 466 ——– S U N C H I P S C H I L I L I M E
NORTH AMERICA 468 ——– D O R I TO S 3 D M A I N I N N OVAT I O N + I D E N T I T Y
GLOBAL 422 ——– Q UA K E R ⁄ K I D S OAT M E A L
NORTH AMERICA 424 ——– Q UA K E R ⁄ L I F E C E R E A L R E D ES I G N
NORTH AMERICA 470 ——– L AY ’ S F L AVO R SWA P P RO M O, LO G O + I D E N T I T Y I NORTH AMERICA 472 ——– Q UA K E R G R A N O L A – SA LT Y L I N E
NORTH AMERICA
APAC
425 ——– N U T H A RV EST I N N OVAT I O N – M I N I P ROT E I N C O O K I ES I NORTH AMERICA
473 ——– C H I C K E N N U G G E T
426 ——– Q UA K E R S U P E R FO O D S E X P E R I E N T I A L P L AY B O O K I LATIN AMERICA
474 ——– M I R I N DA – SA LT E D L E M O N S O DA
428 ——– 7 U P C O R E PAC K AG I N G R E F R ES H 2 0 2 0
476 ——– L AY ’ S S E N SAÇ Õ ES R E D ES I G N
APAC APAC LATIN AMERICA
AMESA 430 ——– BU B LY BU B L É H O L I DAY L I M I T E D E D I T I O N
478 ——– M T N D E W DA R K B E R RY BAS H
NORTH AMERICA 432 ——– BU B LY L I F EST Y L E
NORTH AMERICA 479 ——– M T N D E W VO O D E W Y 3 2 0 2 1
NORTH AMERICA
NORTH AMERICA 434 ——– 7 U P
GLOBAL 436 ——– M T N D E W G I N G E R B R E A D S N A P ’ D
NORTH AMERICA
INNOVATION
462 ——– C H E E TO S C O O K B O O K
NORTH AMERICA 414
+
4 80 ——– L AY ’ S BAG S O F J OY P RO M O LO G O, + I D E N T I T Y I NORTH AMERICA 4 81
——– C H E E TO S × S K I N N Y D I P LO N D O N
GLOBAL
437 ——– M T N D E W N BA P L AYO F FS ‘ 2 1 P O I N T O F SA L E I NORTH AMERICA
4 82 ——– S O DAST R E A M B OT T L E P E R S O N A L I Z AT I O N E X P E R I E N C E I NORTH AMERICA
438 ——– R U F F L ES T E A M U SA
4 84 ——– RO C KSTA R M E RC H A N D I S E R
NORTH AMERICA 439 ——– RO L D G O L D T W I ST – R EC I P E 5 R E D ES I G N
NORTH AMERICA 4 40 ——– M T N D E W N BA TO O L K I T 2 1 – 2 2
NORTH AMERICA 4 42 ——– L AY ’ S BA K E D
EUROPE
NORTH AMERICA 4 85 ——– M T N D E W M E RC H A N D I S E R 2 0 2 1
NORTH AMERICA 4 86 ——– FO O D FO R G O O D EC O SYST E M
NORTH AMERICA 4 87 ——– E M P OW E R H E R LO G O
NORTH AMERICA
4 4 4 ——– R U F F L ES F L A M I N ’ H OT R E D ES I G N
NORTH AMERICA 4 45 ——– R U F F L ES N BA 2 K 2 2
NORTH AMERICA 4 48 ——– M I R I N DA – RO OT B E E R
APAC 450 ——– R E T RO S P E KT
NORTH AMERICA 451
——– D O R I TO S X X T R A F L A M I N ’ H OT L I M I T E D E D I T I O N I NORTH AMERICA
452 ——– TO ST I TO S FO OT BA L LS L I M I T E D E D I T I O N
NORTH AMERICA 453 ——– TO ST I TO S H O L I DAY T R E ES L I M I T E D E D I T I O N
NORTH AMERICA 454 ——– AG U S H A H E A LT H Y S N AC KS
EUROPE 456 ——– CA K E – S M AS H
NORTH AMERICA 458 ——– F R I TO S SA LU T E 2 0 2 1
NORTH AMERICA 459 ——– TO ST I TO S G A M E DAY P RO M O PAC K
NORTH AMERICA 460 ——– TO ST I TO S P O RT FO L I O R E D ES I G N
NORTH AMERICA
P —— 49 1
Quotes that appear throughout this book have been sourced and adapted from content originally created by Mauro Porcini. Quotes provided by the Executive team appear on the inset pages in alphabetical order. This annual book celebrates a selection of design projects for PepsiCo brands, created by internal design teams around the world for global execution or one of the five regions below.
E U R O P E — UK, Norway, EU states and Eastern Europe L AT I N A M E R I CA — Mexico, Central America, South America A PAC — Asia Pacific, Australia, New Zealand and China A M E SA — Africa, Middle East, South Asia N O R T H A M E R I CA — United States, Canada