2020 Design Book

PEPSICO DESIGN  INNOVATION VOL. ❼ — ②⓪②⓪ →

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FOREWORD

In a challenging year, PepsiCo Design wholeheartedly embraced our Faster, Stronger, Better ethos — aiming to leverage and amplify the horizons this philosophy can achieve, even in times of adversity.

Harnessing our collective ingenuity and talent, in 2020 we collaborated with different PepsiCo functions to not only elevate our current offerings but also identify groundbreaking North Stars. We built close partnerships with R&D, Sales, Marketing, Communications, Insights, Commercialization, Strategy and others to launch human – centered products and brands that propel our business forward while creating smiles and genuine experiences.

“ This collaborative, cross – functional reimagining led to an explosion of quality.

With a new, deeper and more integrated presence in APAC, AMESA, LATAM, Europe and North America, our teams fostered people – first design approaches that blossomed around the globe.”

PepsiCo leveraged design thinking across sectors to achieve concrete results and identify avenues for evolving the company portfolio for the future.

By nature, design blends efficiency with quality, fostering excellence through human – centered innovation. Bearing in mind the three pillars of design thinking — desirability, feasibility and viability — we bolstered PepsiCo’s portfolio with creative methodologies based on shared values.

Our design innovation team led the effort in identifying new workflows and spaces where design can heighten both productivity and efficacy. At the same time, we made sure PepsiCo’s products did better for the world by championing sustainability throughout the production process. Our team collaborated with R&D to revolutionize the limits of structural packaging with the Doritos Stax canister, made of easy – to – recycle cardboard.

Partnering with SodaStream, we developed a tech – enabled, connected ecosystem that allows users to fully customize their hydration experience.

The environmentally friendly design diminishes plastic use by bringing

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beloved PepsiCo flavors directly to the places where people work, live and play; its unique, touchless functionality also introduced new convenience to public spaces during the Covid – 19 pandemic. Meanwhile, a sophisticated visual identity system was created to unite sustainability efforts across PepsiCo’s portfolio, giving our commitment to helping the planet become a refined visual form.

This year, more than ever, diversity was at the center of everything we did, playing an important role both in our projects and working teams. Our designer core is 55% women, and it’s our priority to hire creatives across gender, race, sexual orientation and many other forms of diversity, because our ideal designer doesn’t fit a mold, but dares to think boldly and act bravely.

It’s been our mission to ensure diversity is reflected in not only our people, but also our work. Through design, we brought to life the Doritos Rainbow campaign, celebrating the LGBTQ  community in Mexico and Brazil, as well as the Stacy’s Rise campaign, taking female founders and women of color into the spotlight in North America. LIFEWTR curated digital exhibitions where emerging Black artists showcased their work; and Lay’s India featured the work of local artisans in its viral Lay’s Heartwork campaign that celebrated Covid – 19 frontline workers.

Excellence is a need in today’s business world —It defines and fuels our design work. For us, excellence means implementing design thinking strategies that drive PepsiCo forward across sectors and markets. It means consumer – centered and human – centric innovation that puts smiles on people’s faces and places their well – being first. After all, designers love people — and our work reflects that passion through and through.

SVP and Chief Design Officer PEPSICO

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PEPSI ⁄ NEW YEAR 2019 – 2020 ⁄ EUROPE

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ADRENALINE RUSH ⁄ PHRASES CAMPAIGN ⁄ EUROPE

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ADRENALINE ⁄ GAME FUEL 2020 ⁄ EUROPE

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To help us achieve our vision of being the global leader in convenient foods and beverages, we have leveraged design to accomplish three critical aspirations: to become Faster, Stronger, and Better. Every day our Design Team helps PepsiCo win with purpose by accelerating growth, transforming our capabilities and culture, and doing even more for the planet— and our people.

RAMON L. LAGUARTA Chairman and Chief Executive Officer

We are passionate about being leaders in building a more sustainable food system from seed to smile, and design is critical to that strategy.

Through incredible innovations in our packaging and products, our Design Team is fundamentally changing the way the world interacts with PepsiCo.

JIM ANDREW

Executive Vice President, Beyond the Bottle businesses and Chief Sustainability Officer

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ADRENALINE GOLD ⁄ LIMITED EDITION ⁄ EUROPE

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There is no absolute “good” design.

Good design is relative to the specific needs and wants of people.

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LIPTON ⁄AVANT–GARDE EDITION ⁄ EUROPE

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MIRINDA ⁄ UNEXPECTED COMBO 2.0 ⁄ WINTER EDITION ⁄ EUROPE

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PLANET PEPSI ⁄ ZERO SUGAR ⁄ NORTH AMERICA

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LAY’S ⁄ IDENTITY⁄GLOBAL

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Human–centered design is all about connecting with people, and that will be even more true post–pandemic.

We care about people and making them happy, and that’s the focus you need to have. It’s about creating something with them, then observing how they react and quickly adapting based on feedback.

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CHEETOS ⁄ PACK REDESIGN ⁄ LATIN AMERICA

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Design is intrinsically connected to our brand equity and engagement with shareholders, customers, consumers, and the media. Across every function and department, we leverage design to create unique, meaningful brand experiences.

ROBERTO AZEVÊDO

Executive Vice President, Chief Corporate Affairs Officer

Design is a phenomenal tool for driving engagement with all our target audiences.

By creating joyful moments through delicious products and game–changing innovation, our Design Team is fundamental to engaging PepsiCo’s diverse communities and markets across the globe.

JON BANNER

Executive Vice President, Global Communications and President, PepsiCo Foundation

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RICE–A–RONI ⁄ HEAT & EAT LAUNCH ⁄ NORTH AMERICA

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WALKERS ⁄ TASTE ICONS ⁄ EUROPE

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SERENA WILLIAMS X GX ⁄ COLLABORATION ⁄ NORTH AMERICA

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In sustainability, we need to take users and consumers with us, with products that are also enjoyable and convenient.

If we fail in delivering something that’s engaging and functional for consumers, at the end of the day, we will also fail to reach our sustainability goals.

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TAZO ⁄ NORTH AMERICA

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PURE LEAF⁄ NORTH AMERICA

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K–PEPSI LIMITED EDITION ⁄ LATIN AMERICA

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If every creative in the world is driven by purpose in every project, every day, then we have the incredible opportunity to imagine, design and produce a better world.

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How can we add or amplify value through a contactless experience?

Instead of posing obstacles or roadblocks, many of these situations have the potential to transform our interactions—now and for the future.

Today, it could be the necessary and safe replacement of one experience; tomorrow, it may become a complementary and engaging amplification of another. That’s how design can help—by transforming a problem into an opportunity, focusing on people’s needs and desires, and creating solutions that are beautiful, relevant, meaningful and sustainable.

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GLOBAL PEPSI ⁄ TOMORROWLAND⁄ EUROPE

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GATORADE ⁄ BRAND CENTER IN XIAN, CHINA ⁄APAC

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Diversity is inherent to design and innovation.

For innovators, like our Design Team, being surrounded by talent with diverse backgrounds, experiences, and mindsets is necessary for broadening our perspective and seeing things in a different light.

Diversity is fundamental to how we innovate. We design solutions that are respectful of and relevant to our vast and unique audiences, so that we can create the best possible experience for them.

It’s not just a responsibility, it’s an asset.

At PepsiCo, we act as owners, and design is the embodiment of this. We embrace cultural diversity and empower creativity across every function because we believe that when you are surrounded by people who think differently and can contribute diversified perspectives, the results are infinitely more powerful.

TINA BIGALKE

SERGIO EZAMA

Global Chief Diversity and Engagement Officer

Chief Talent Officer

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The most phenomenal asset we have in innovation is diversity.

All companies should nurture and protect diversity to enable new ways of thinking and business growth.

Companies should be obsessed with diversity as a driver of progress.

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PEPSI CHINESE NEW YEAR 2021 ⁄ PEPSI YEAR OF THE OX ⁄APAC

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Proof points are the most important thing. You can talk about design forever and be very eloquent and convince everybody, but until you demonstrate success in the market, they will never completely believe the power of design.

Once you start to realize these proof points—and they don’t need to be perfect; they need to be good enough to show there is value in the new approach— other people will want to take part. It becomes almost like fire; it’s exponential.

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SODASTREAM ⁄ CONNECT⁄ GLOBAL

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Design has been an indisputable tool for retaining existing customers and attracting new ones. We utilize design as an instrument for engagement, creating relationships that are not one– sided, but a true strategic partnership.

Design is an unparalleled driver of top–line and bottom–line value. It can lead both dimensions because it builds meaningful solutions for consumers, which yields an inherent financial value for the company.

ANNE FINK

HUGH F. JOHNSTON

President, Global Foodservice

Vice Chairman and Chief Financial Officer

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As creatives, innovators, entrepreneurs, practitioners and thinkers, our way— in art, in design, in branding, in fashion, in music and more— should be one of spreading positive energy, inspiration and ideas.

Creatives of the world: share, because the world needs it, the world wants it, the world deserves it.

Don’t be shy.

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Even if we can’t physically fly around the world and meet people, we can still meet people virtually through the multiple digital platforms we have access to.

In this world of physical distance, human beings are closer than ever, and through that proximity we are inspiring each other.

To benefit from this time, we need to keep our minds, our hearts and our souls wide open, ready to receive, ready to grow, ready to fly.

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Design can be fun, convenient, precious or accessible, among other things.

But good design is always an act of respect, empathy and love.

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GLOBAL MIRINDA ⁄ EUROPE

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FUN ⁄ CHINA ⁄ PEPSI ⁄ GLOBAL

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Design thinking is,before anything else, about how people think.

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LAY’S ⁄ TARO CHIPS ⁄APAC EVERVESS ⁄ CHINA RESTAGE ⁄APAC

Data–led design is an incredible strategic asset for our highly digitized and technologic world.

It is imperative for growth, and can be employed across so many aspects of business development— including strategy, immersion and acquisitions, artificial intelligence, cultural innovation, digital products and services, and more.

In a cross–functional effort, design is an indispensable driver for brand building and innovation.

It is the impactful center of The PepsiCo Way.

ATHINA KANIOURA

RAM KRISHNAN

Executive Vice President, Chief Strategy and Transformation Officer

Global Chief Commercial Officer

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SHOTS ⁄ REDESIGN PLATFORM SNACK–GLOBAL ⁄ LATIN AMERICA

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LAY’S ⁄ 2020 SUMMER CAMPAIGN ⁄APAC

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LAY’S ⁄ KANPAI LIMITED EDITION ⁄APAC

LAY’S ⁄ LIMITED EDITION PACKAGING GUIDELINE ⁄GLOBAL

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LAY’S ⁄ CHINESE NEW YEAR 2020 LIMITED EDITION ⁄APAC

LAY’S ⁄ SIMPLY⁄ APAC

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BUSINESS UNIT OF THE YEAR AWARD ⁄ NORTH AMERICA

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PEPSI BLACK X SHANGHAI FASHION WEEK 2020 AUTUMN ⁄ WINTER ⁄APAC

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PEPSI BLACK X SHANGHAI FASHION WEEK 2021 SPRING ⁄SUMMER ⁄APAC

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Innovation is a mindset.

It’s in your heart. It’s not just a process.

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LAY’S ⁄ UEFA CHAMPIONS LEAGUE 2021 ⁄ GLOBAL

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LAY’S ⁄ MOVIES ⁄ EUROPE

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DRIVE ME ⁄ REDESIGN ⁄ EUROPE

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DRIVE ME ⁄ RACING EVENT⁄ EUROPE

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ADRENALINE RUSH ⁄ #YESYOUCAN—MORE THAN OTHERS CAMPAIGN ⁄ EUROPE

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ADRENALINE RUSH ⁄ FIGHTER LIMITED EDITION ⁄ EUROPE

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Design is a brilliant partner for our R&D function, critical to driving innovation. The unique combination of science and technology with design thinking builds consumer–centric solutions that are of immense value to our customers.

The role of design is fundamental to driving a holistic consumer experience. Our Design Team has had an immense impact on creativity and productivity in Europe—especially in Russia.

Design is one of the most critical capabilities we plan to invest in moving forward.

RENÉ LAMMERS

SILVIU POPOVICI

Executive Vice President and Chief Science Officer

Chief Executive Officer, Europe

PEPSI BLACK X SHANGHAI FASHION WEEK 2020 SPRING ⁄ SUMMER ⁄APAC

AIL T E SR N I TH E I EGG V ⁄ ATH P EN RICA T A E E H AME H T T OFF ⁄ NOR LAB

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OFF THE EATEN PATH ⁄ VEGGIE BITES & TRAIL MIX RETAIL LAB ⁄ NORTH AMERICA

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OFF THE EATEN PATH ⁄ NUT & VEGGIE TRAIL MIX RETAIL LAB ⁄ NORTH AMERICA

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OFF THE EATEN PATH ⁄ NORTH AMERICA

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Diversity is key to innovation and creativity.

As designers, we need to look at the world and see opportunities that haven’t been seen before; a perspective which comes from engaging with diverse backgrounds, experiences and stories— this is the basis of true innovation.

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GLOBAL 7UP⁄ FIDO DIDO ⁄ EUROPE

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MAFER ⁄ BRAND REDESIGN ⁄ LATIN AMERICA

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EMPOWER YOU EMPOWER HER ⁄ BOOK COVER DESIGN ⁄ LATIN AMERICA

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No doubt, consumers are becoming increasingly design–savvy. Through social media, they are now the true curators of design. Not surprisingly, today at PepsiCo, we talk fluidly about design thinking, design work, design craftsmanship.

Design has become a valued business partner.

PAULA SANTILLI

Chief Executive Officer, Latin America

Design is all about people.

It’s not just a vital asset for the design function, but the entire corporation. It is an inherent strategic asset for problem– solving. At PepsiCo, we invest heavily in creativity and manifest an approach to creative thinking that is growing across every function.

RONALD SCHELLEKENS

Executive Vice President and Chief Human Resources Officer

REFRESH BEVERAGE BAR ⁄ NORTH AMERICA

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ROPE U E ⁄ S AVOR L F ⁄ I PEPS L A B GLO

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GLOBAL PEPSI ⁄ TASTE CHALLENGE ⁄ EUROPE

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DORITOS ⁄ PROMOTIONS ⁄ LATIN AMERICA

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BRISK BLACKBERRY SMASH X 7–ELEVEN ⁄ EXCLUSIVE ACTIVATION ⁄ NORTH AMERICA

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MTN DEW ⁄ GAME FUEL ZERO ⁄ NORTH AMERICA

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MTN DEW ⁄ DEW TOUR COPPER MOUNTAIN ⁄NORTH AMERICA

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VOL I 07———2020

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CHEETOS ⁄ CHICKEN POPCORN ⁄ APAC

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RUFFLES ⁄PACK REDESIGN ⁄ LATIN AMERICA

PEPSICO DESIGN  INNOVATION

TWISTOS ⁄ REDESIGN ⁄ LATIN AMERICA

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LAY’S SUPER CHIPS ⁄ EUROPE

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QUAKER ⁄ PORRIDGE TO GO ⁄ EUROPE

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FOODSERVICE ⁄ BIODEGRADABLE COACHELLA ⁄ NORTH AMERICA

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We are all too blind to the wonders of the universe that we live in. You need to surround yourself with people that are different than you and learn as much as you can about their unique points of view.

And then you need to establish a dialogue with them, full of empathy and respect. Through that dialogue, collectively, you will mix different perspectives on life and you will be able to build new and unique perspectives that didn’t exist before.

This is the starting point of the innovation process.

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MTN DEW ⁄ ZERO SUGAR ⁄ NORTH AMERICA

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MTN DEW ⁄ RACING TOOLKIT ⁄ NORTH AMERICA

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VOL I 07———2020

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AQUAFINA ⁄ NEW IDENTITY– KEY VISUALS ⁄ EUROPE

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PROPEL VESSEL ⁄ NORTH AMERICA

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GATORADE ⁄ STAINLESS STEEL BOTTLES ⁄ NORTH AMERICA

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The future of design will be centered on people. In the world of innovation, you have to create something amazing for the human being at its center.

The practices of sustainability, health, wellness and technology will be paramount.

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LAY’S ⁄ HOTPOT & EGG YOLK DEEP RIDGED LIMITED EDITION ⁄APAC

VOL I 07———2020

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VOL I 07———2020

LAY’S ⁄ FLAVOR ICONS PROGRAM ⁄ NORTH AMERICA

FOODSERVICE AIRLINES BAGS

VOL I 07———2020

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LAY’S & DORITOS ⁄ OKINAWA LIMITED EDITION ⁄APAC

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FRITOS SALUTE ⁄ 202 EDITION ⁄ NORTH AMERICA

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ROLD GOLD ⁄ RECIPE #5 ⁄ NORTH AMERICA

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DORITOS ⁄ TWISTED LIME ⁄ NORTH AMERICA

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DORITOS ⁄ TANGY PICKLE ⁄ NORTH AMERICA

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LAY’S ⁄ TRUCKS ⁄ NORTH AMERICA

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DORITOS ⁄ PS5 ⁄ EUROPE

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In this new competitive landscape, the best product, the best solution, the best experience will win. You can’t protect anything “average” with barriers to entry anymore.

We are entering the age of excellence.

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CHEETOS CHESTER ⁄CHARACTER GUIDELINES ⁄GLOBAL

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FUN ⁄ CHINA ⁄ PEPSI

WALMART ⁄ CHEETOS ⁄ NORTH AMERICA

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CHEETOS CHESTER ⁄ HARMONIZATION ⁄ GLOBAL

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CHEETOS ⁄ CRUNCH POP CHEETOS⁄ MIX CRUNCH RETAIL ⁄ NORTH AMERICAPOP MIX RETAIL

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CHEETOS ⁄ MAC ’N CHEESE LAUNCH ⁄ NORTH AMERICA

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GX ⁄ PERFORMANCE JUG ⁄ NORTH AMERICA

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How you hold it, pour it… how to make the experience better from a usability and ergonomics standpoint…

That was the key anchor. We wanted to make the product more useful— and more enjoyable!

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MTN DEW ⁄ OUT HERE, IT’S DEW⁄ NORTH AMERICA

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GLOBAL MTN DEW ⁄ EUROPE

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PROPEL ⁄ PACKAGING REFRESH ⁄ NORTH AMERICA

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MTN DEW ⁄ MERRY MASH–UP⁄ NORTH AMERICA

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MTN DEW ⁄ COLLEGE ⁄ BASKETBALL CANS ⁄ NORTH AMERICA

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Design brings together a complementary set of disciplines that enables PepsiCo to deliver truly consumer–centric innovation.

It ensures we fall in love with the problem and not the process or product. It helps us harness the emotional energy of consumers and the creativity of our teams while leveraging data iteratively to develop holistic and robust solutions.

WERN–YUEN TAN

Chief Executive Officer, Asia Pacific, Australia, New Zealand and China

The design team at PepsiCo is truly world class and gives our business a clear competitive advantage. The design leaders are fully integrated into our business and are seen as true partners in creating inspiring consumer forward solutions.

Our creativity, our passion, and thought leadership have grown significantly over the past few years as a result of our dynamic design organization. Design is central in our consumer centricity aspiration as a company!

KIRK TANNER

Chief Executive Officer, PepsiCo Beverages North America

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A lot of people think design is about styling—that it’s the shape or packaging of a product. And while that is one dimension of design, there are other dimensions, too. Design is about the human being. It’s about anthropology, ethnography, human science.You learn to observe people and understand their needs and wants.

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LAY’S ⁄JAPAN SERIES LIMITED EDITION ⁄ APAC

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MISS VICKIE’S ⁄ IDENTITY⁄ NORTH AMERICA

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SUN CHIPS ⁄ CHILI LIME ⁄ NORTH AMERICA

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DORITOS ⁄ IDENTITY 2020 ⁄ GLOBAL

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LAY’S ⁄ EXPRESSIONS ⁄ GLOBAL

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LAY’S ⁄ MACHI MACHI ⁄APAC

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LIPTON ⁄GLOBAL

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MTN DEW ⁄ NBA TOOLKIT⁄ NORTH AMERICA

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Create something that has the amazing power to align people, to enable different kinds of communities to co–create with you, to build confidence inside an organization that what you’re doing inside an organization is the right thing to do.

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BUBLY BOUNCE ⁄ NORTH AMERICA

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CHUDO ⁄ REDESIGN ⁄ EUROPE

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2L CARBONATED SOFT DRINKS BOTTLE REDESIGN ⁄ NORTH AMERICA

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STUBBORN ⁄ PHOTOGRAPHY⁄ NORTH AMERICA

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We are living in a time where creativity, design and innovation are more important than ever.

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GATORADE ⁄ NFL TEAM TOWELS ⁄ NORTH AMERICA

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TOSTITOS ⁄ NFL TEAM PROGRAM 2020 ⁄ NORTH AMERICA

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Our design team helps us create experiences that capture the imagination of the people we aim to serve—creating more smiles every day!

EUGENE WILLEMSEN

Chief Executive Officer, Africa, Middle East, South Asia

The design function plays an integral role in building the identities of our brands, creating distinction, and building equity. As we craft and visualize the future of PepsiCo , design helps us imagine the possibilities of tomorrow.

STEVEN WILLIAMS

Chief Executive Officer, PepsiCo Foods North America

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LAY’S KETTLE COOKED⁄ EXTRA ⁄ NORTH AMERICA

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LAY’S KETTLE COOKED⁄ REDESIGN  IDENTITY⁄ NORTH AMERICA

DORITOS ⁄ BLAZIN’ BUFFALO RANCH KITS ⁄ NORTH AMERICA

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TRAYECTORIA 2020 DESIGN ⁄ LATIN AMERICA

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REGAL CINEMAS FOUNTAIN DISPENSER ⁄ NORTH AMERICA

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PEPSI 1 ⁄ WILD CHERRY⁄ NORTH AMERICA

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Many large companies make the mistake of thinking that design is just about packaging.

PepsiCo understands that it’s about much more than that—it’s about building experiences for people with our brands, it’s about reinventing our portfolio of products, it’s about imagining the future of our company.

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FACE SHIELD⁄ NORTH AMERICA

When the Covid–19 pandemic hit, completely changing the way work happens across PepsiCo, we were moved to help alleviate the crisis through design.

While we embraced new modes of working, like video calls and building prototypes on kitchen tables, we also took on the task of addressing safety issues for frontline workers. Experimenting with found materials, we designed a comfortable multiuse face shield that would help keep our workers safe. The incredibly simple, non-restrictive design effortlessly attaches to any standard baseball cap or hat, something frontline workers wear already. This easy-to-use face shield was made available for 60,000 PepsiCo employees and is a testament to our team’s resourcefulness and dedication to people-centered design.

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INDEX ↙ ⓿❽ PEPSI ⁄ NEW YEAR 2019–2020 ⁄ EUROPE ❶⓿ ADRENALINE RUSH ⁄ PHRASES CAMPAIGN ⁄ EUROPE ❶❷ ADRENALINE ⁄ GAME FUEL 2020 ⁄ EUROPE ❶❹ SODASTREAM X UNITED CHAMPIONS LEAGUE ⁄ LIMITED EDITION BOTTLES ⁄ GLOBAL ❶❻ ADRENALINE GOLD ⁄ LIMITED EDITION ⁄ EUROPE ❶⓿ PEPSI NEW YEAR 2019–2020⁄ EUROPE ❶❽ ADRENALINE RUSH ⁄ SPACE LIMITED EDITION ⁄ EUROPE ❶❷ ADRENALINE RUSH ⁄ PHRASES CAMPAIGN LIMITED EDITION ⁄ EUROPE ❷⓿ ADRENALINE RUSH ⁄ ZERO SUGAR ⁄ EUROPE ❶❹ ADRENALINE ⁄GAME FUEL 2020⁄ EUROPE ❷❹ LIPTON ⁄ AVANT–GARDE EDITION ⁄ EUROPE ❶❻ SODASTREAM X UNITED CHAMPIONS LEAGUE ⁄ LIMITED EDITION BOTTLES ⁄GLOBAL ❷❻ LIPTON ⁄ POP ART EDITION ⁄ EUROPE ❶❽ ADRENALINE ⁄GOLD LIMITED EDITION ⁄ EUROPE ❷❽ MIRINDA ⁄ UNEXPECTED COMBO 2.0 ⁄ WINTER EDITION ⁄ EUROPE ❷⓿ ADRENALINE RUSH ⁄SPACE LIMITED EDITION ⁄ EUROPE ❸⓿ PEPSI ⁄ 2020 SUMMER CAMPAIGN ⁄ APAC ❷❷ ADRENALINE RUSH ⁄ ZERO SUGAR ⁄ EUROPE ❸❷ LAY’S ⁄ STAX ⁄ REDESIGN ⁄ EUROPE ❷❻ LIPTON ⁄AVANT-GARDE EDITION ⁄ EUROPE ❸❹ PLANET PEPSI ⁄ ZERO SUGAR ⁄ NORTH AMERICA ❷❽ LIPTON ⁄ POP ART EDITION ⁄ EUROPE ❸❽ PEPSI ⁄ SUPER BOWL LV ⁄ NORTH AMERICA ❸⓿ MIRINDA ⁄ UNEXPECTED COMBO 2.0⁄ WINTER EDITION ⁄ EUROPE ❹❹ LAY’S ⁄ IDENTITY ⁄ GLOBAL ❸❷ PEPSI ⁄2020 SUMMER CAMPAIGN ⁄APAC ❹❽ DORITOS ⁄ 3D ⁄ NORTH AMERICA ❸❹ LAY’S⁄STAX ⁄ REDESIGN ⁄ EUROPE ❺⓿ LAY’S ⁄ FLAVOR TRIP ⁄ NORTH AMERICA ❸❻ PLANET PEPSI ⁄ ZERO SUGAR ⁄ NORTH AMERICA ❺❷ IMAG!NE ⁄ BRAND BOOK ⁄ NORTH AMERICA ❹⓿ PEPSI ⁄SUPER BOWL LV⁄ NORTH AMERICA ❺❹ MTN DEW ⁄ 3–POINT CONTEST ⁄ NORTH AMERICA ❹❻ LAY’S⁄ IDENTITY⁄GLOBAL ❺❻ MTN DEW ⁄ ALL–STAR WEEKEND COURTSIDE STUDIO ⁄ NORTH AMERICA ❺⓿ DORITOS⁄3D⁄ NORTH AMERICA ❻⓿ MTN DEW ⁄ ALL–STAR WEEKEND INFLUENCER KIT ⁄ NORTH AMERICA ❺❷ LAY’S⁄ FLAVOR TRIP⁄ NORTH AMERICA ❻❷ MTN DEW ⁄ ALL–STAR WEEKEND X RSVP ⁄ NORTH AMERICA ❺❹ IMAGINE ⁄ BRAND BOOK ⁄ NORTH AMERICA ❻❻ CHEETOS ⁄ PACK REDESIGN ⁄ LATIN AMERICA ❺❻ MTN DEW⁄3 POINT CONTEST⁄ NORTH AMERICA ❼⓿ CHEETOS ⁄ PEPPER PUFFS ⁄ NORTH AMERICA ❺❽ MTN DEW⁄ALL STAR WEEKEND COURTSIDE STUDIO⁄ NORTH AMERICA ❼❷ CHEETOS ⁄ POPCORN RETAIL ⁄ NORTH AMERICA ❻❷ MTN DEW⁄ALL STAR WEEKEND INFLUENCER KIT⁄ NORTH AMERICA ❼❹ PEPSI NITRO ⁄ GLASSWARE ⁄ NORTH AMERICA ❻❹ MTN DEW⁄ALL STAR WEEKEND X RSVP⁄ NORTH AMERICA ❼❻ RICE–A–RONI ⁄ HEAT & EAT LAUNCH ⁄ NORTH AMERICA ❻❽ CHEETOS⁄ PACK REDESIGN ⁄ LATIN AMERICA ❼❽ WALKERS ⁄ TASTE ICONS ⁄ EUROPE ❼❷ CHEETOS⁄ PEPPER PUFFS⁄ NORTH AMERICA ❽⓿ QUAVERS ⁄ RETRO FLAVOURS ⁄ EUROPE ❼❹ CHEETOS⁄ POPCORN RETAIL ⁄ NORTH AMERICA ❽❷ QUAKER ⁄ RICE CHIPS LAUNCH ⁄ NORTH AMERICA ❼❻ PEPSI NITRO⁄GLASSWARE ⁄ NORTH AMERICA ❽❹ QUAKER ⁄ INSTANT REDESIGN ⁄ NORTH AMERICA ❼❽ RICEARONI ⁄ HEAT & EAT LAUNCH ⁄ NORTH AMERICA ❽❻ QUAKER ⁄ CEREAL REDESIGN ⁄ NORTH AMERICA ❽⓿ WALKERS⁄ TASTE ICONS⁄ EUROPE ❽❽ MUSCLE MILK ⁄ REDESIGN ⁄ NORTH AMERICA ❽❷ QUAVERS⁄ RETRO FLAVOURS⁄ EUROPE ❾❷ MUSCLE MILK ZERO ⁄ REDESIGN ⁄ NORTH AMERICA ❽❹ QUAKER ⁄ RICE CHIPS LAUNCH ⁄ NORTH AMERICA ❾❹ SERENA WILLIAMS X GX ⁄ COLLABORATION ⁄ NORTH AMERICA ❽❻ QUAKER ⁄ INSTANT US REDESIGN ⁄ NORTH AMERICA ❾❽ LAY’S ⁄ SNACKS ⁄ EUROPE ❽❽ QUAKER ⁄CEREAL REDESIGN ⁄ NORTH AMERICA ❶⓿❷ TAZO ⁄ NORTH AMERICA ❾⓿ MUSCLE MILK ⁄ REDESIGN ⁄ NORTH AMERICA ❶⓿❻ PURE LEAF ⁄ NORTH AMERICA ❾❹ MUSCLE MILK ZERO⁄ REDESIGN ⁄ NORTH AMERICA ❶⓿❽ PEPSI ⁄ NFL LACES CANS ⁄ NORTH AMERICA ❾❻ SERENA WILLIAMS X GX ⁄COLLABORATION ⁄ NORTH AMERICA ❶❶⓿ PEPSI ⁄ MLB OPENING DAY CANS ⁄ NORTH AMERICA ❶⓿⓿ LAY’S⁄SNACKS⁄ EUROPE ❶❶❷ GX ⁄ SWEAT PATCH ⁄ NORTH AMERICA ❶⓿❹ TAZO⁄ NORTH AMERICA ❶❶❹ GATORADE ⁄ INTERACTIVE SMART COOLER ⁄ NORTH AMERICA ❶⓿❽ PURE LEAF⁄ NORTH AMERICA ❶❶❻ PEPSI HEROES CAN X PEOPLE’S DAILY NEW MEDIA ⁄ APAC ❶❶⓿ PEPSI ⁄ NFL LACES CANS⁄ NORTH AMERICA ❶❷⓿ LIFEWTR ⁄ NORTH AMERICA ❶❶❷ PEPSI ⁄ MLB OPENING DAY CANS⁄ NORTH AMERICA ❶❷❷ PHILADELPHIA AIRPORT LIFEWTR HYDRATION LOUNGE ⁄ NORTH AMERICA ❶❶❹ GX ⁄SWEAT PATCH ⁄ NORTH AMERICA ❶❷❹ K–PEPSI LIMITED EDITION ⁄ LATIN AMERICA ❶❶❻ GATORADE ⁄ INTERACTIVE SMART COOLER ⁄ NORTH AMERICA ❶❷❻ PEPSI ⁄ BLACK–MUSIC FESTIVAL LIMITED EDITION CANS ⁄ LATIN AMERICA

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❶❶❽ PEPSI HEROES CAN X PEOPLE’S DAILY NEW MEDIA ⁄APAC ❶❷❷ LIFEWTR ⁄ NORTH AMERICA ❶❷❹ PHILADELPHIA AIRPORT LIFEWTR HYDRATION LOUNGE ⁄ NORTH AMERICA ❶❸⓿ DRIFTWELL ⁄ NORTH AMERICA ❶❷❻ K-PEPSI LIMITED EDITION ⁄ LATIN AMERICA ❶❸❹ PEPSI ⁄ NFL LIMITED EDITION ⁄ LATIN AMERICA ❶❷❽ PEPSI ⁄ BLACK-MUSIC FESTIVAL LIMITED EDITION CANS⁄ LATIN AMERICA ❶❸❻ GATORADE ⁄ SUMMER LIMITED EDITION ⁄ NORTH AMERICA ❶❸❷ DRIFTWELL ⁄ NORTH AMERICA ❶❸❽ GATORADE ⁄ JUICED REFRESH ⁄ NORTH AMERICA ❶❸❻ PEPSI ⁄ NFL LIMITED EDITION ⁄ LATIN AMERICA ❶❹⓿ MIRINDA ⁄ BBLZ ⁄ APAC ❶❸❽ GATORADE ⁄SUMMER LIMITED EDITION ⁄ NORTH AMERICA ❶❹❽ PEPSI ⁄ SUPER BOWL LIV ⁄ NORTH AMERICA ❶❹⓿ GATORADE ⁄JUICED REFRESH ⁄ NORTH AMERICA ❶❺⓿ GLOBAL PEPSI ⁄ TOMORROWLAND ⁄ EUROPE ❶❹❷ MIRINDA BBLZ ⁄APAC ❶❺❷ GATORADE ⁄ BRAND CENTER IN XIAN, CHINA ⁄ APAC ❶❺⓿ PEPSI ⁄SUPER BOWL LIV⁄ NORTH AMERICA ❶❺❹ TOSTITOS ⁄ REDESIGN ⁄ NORTH AMERICA ❶❺❷ GLOBAL PEPSI ⁄ TOMORROWLAND⁄ EUROPE ❶❺❻ SMARTFOOD ⁄ BRAND BOOK ⁄ NORTH AMERICA ❶❺❹ GATORADE ⁄ BRAND CENTER/XIAN ⁄APAC ❶❺❽ PEPSI OSMANTHUS FLAVOR ⁄ PEPSI CHINA COLA 2020 ⁄ APAC ❶❺❻ TOSTITOS⁄ REDESIGN ⁄ NORTH AMERICA ❶❻❷ STACY’S RISE ⁄ NORTH AMERICA ❶❺❽ SMARTFOOD⁄ BRAND BOOK ⁄ NORTH AMERICA ❶❻❹ STACY’S RISE ⁄ WEBSITE ⁄ NORTH AMERICA ❶❻⓿ PEPSI OSMANTHUS FLAVOR ⁄ PEPSI CHINA COLA 2020⁄APAC ❶❻❻ HALF NAKED ⁄ ALMOND MILK ⁄ NORTH AMERICA ❶❻❹ STACEY’S RISE ⁄ NORTH AMERICA ❶❻❽ KEVITA ⁄ REDESIGN ⁄ NORTH AMERICA ❶❻❻ STACEY’S RISE ⁄ WEBSITE ⁄ NORTH AMERICA ❶❼⓿ TROPICANA ⁄ PREMIUM DRINKS ⁄ REDESIGN ⁄ NORTH AMERICA ❶❻❽ HALF NAKED⁄ALMOND MILK ⁄ NORTH AMERICA ❶❼❷ FRUTLY ⁄ HYDRATING JUICE WATER ⁄ NORTH AMERICA ❶❼⓿ KEVITA ⁄ REDESIGN ⁄ NORTH AMERICA ❶❼❻ DORITOS ⁄ CYBERPUNK ⁄ NORTH AMERICA ❶❼❷ TROPICANA ⁄ PREMIUM DRINKS REDESIGN ⁄ NORTH AMERICA ❶❽⓿ PEPSI CHINESE NEW YEAR 2021 ⁄ PEPSI YEAR OF THE OX ⁄ APAC ❶❼❹ FRUTLY⁄ HYDRATING JUICE WATER ⁄ NORTH AMERICA ❶❽❹ PEPSICO SUSTAINABILITY ⁄ NORTH AMERICA ❶❼❽ DORITOS⁄CYBERPUNK ⁄ NORTH AMERICA ❶❽❻ ROCKSTAR ⁄ 2021 REDESIGN ⁄ NORTH AMERICA ❶❽❷ PEPSI CNY 2021 ⁄ PEPSI YEAR OF THE OX ⁄APAC ❶❾⓿ PEPSI X DSQUARED2 ⁄ NORTH AMERICA ❶❽❻ PEPSICO SUSTAINABILITY⁄ NORTH AMERICA ❶❾❻ SODASTREAM X FLAVOR LAUNCHES ⁄ BUBLY DROPS LAUNCH ⁄ NORTH AMERICA ❶❽❽ ROCKSTAR ⁄2021 REDESIGN ⁄ NORTH AMERICA ❷⓿⓿ SODASTREAM ⁄ PROFESSIONAL ⁄ GLOBAL ❶❾❷ PEPSI X DSQUARED2 ⁄ NORTH AMERICA ❷⓿❹ SODASTREAM ⁄ CONNECT⁄ GLOBAL ❶❾❽ SODASTREAM X FLAVOR LAUNCHES⁄SODASTREAM X BUBLY DROPS LAUNCH⁄NORTH AMERICA ❷⓿❻ PEPSI ⁄ CULTURE CAN SERIES: KUWAIT⁄ AMESA ❷⓿❷ SODASTREAM ⁄ PROFESSIONAL ⁄GLOBAL ❷⓿❽ PEPSI ⁄ CULTURE CAN SERIES: IRAQ ⁄ AMESA ❷⓿❻ SODASTREAM ⁄CONNECT⁄GLOBAL ❷❶⓿ PEPSI ⁄ CULTURE CAN SERIES: JORDAN ⁄ AMESA ❷⓿❽ PEPSI ⁄CULTURE CAN SERIES: KUWAIT⁄AMESA ❷❶❷ PEPSI ⁄ CULTURE CAN SERIES: CHINA ⁄ APAC ❷❶⓿ PEPSI ⁄CULTURE CAN SERIES: IRAQ ⁄AMESA ❷❶❹ PEPSI & GLOBAL CITIZEN ⁄ ONE WORLD TOGETHER AT HOME ⁄ NORTH AMERICA ❷❶❷ PEPSI ⁄CULTURE CAN SERIES: JORDAN ⁄AMESA ❷❶❻ GLOBAL PEPSI ⁄ 2021 FIZZ EQUITY IDENTITY ⁄ EUROPE ❷❶❹ PEPSI ⁄CULTURE CAN SERIES: CHINA ⁄APAC ❷❷⓿ PEPSI ⁄ CULTURE CAN SERIES: CAMBODIA ⁄ APAC ❷❶❻ PEPSI & GLOBAL CITIZEN ⁄ONE WORLD TOGETHER AT HOME ⁄ NORTH AMERICA ❷❷❷ PEPSI ⁄ CULTURE CAN SERIES: MALAYSIA ⁄ APAC ❷❶❽ GLOBAL PEPSI/2021 FIZZ EQUITY IDENTITY/EUROPE ❷❷❹ PEPSI ⁄ CULTURE CAN SERIES: VENEZUELA ⁄ LATIN AMERICA ❷❷❷ PEPSI ⁄CULTURE CAN SERIES: CAMBODIA ⁄APAC ❷❷❻ PEPSI ⁄ CULTURE CAN SERIES: KOREA ⁄ APAC ❷❷❹ PEPSI ⁄CULTURE CAN SERIES: MALAYSIA ⁄APAC ❷❷❽ PEPSI ⁄ CULTURE CAN SERIES: MEXICO ⁄ LATIN AMERICA ❷❷❻ PEPSI ⁄CULTURE CAN SERIES: VENEZUELA ⁄ LATIN AMERICA ❷❸⓿ SLEEK CANS ⁄ NORTH AMERICA ❷❷❽ PEPSI ⁄CULTURE CAN SERIES: KOREA ⁄APAC ❷❸❷ SODASTREAM X FLAVOR LAUNCHES ⁄ GLOBAL ❷❸⓿ PEPSI ⁄CULTURE CAN SERIES: MEXICO ⁄ LATIN AMERICA ❷❸❻ BAM: BEST ACHIEVEMENTS IN MARKETING AWARDS ⁄ NORTH AMERICA ❷❸❷ SLEEK CANS⁄ NORTH AMERICA ❷❹⓿ LAY’S ⁄ TARO CHIPS ⁄ APAC ❷❸❹ SODASTREAM X FLAVOR LAUNCHES⁄GLOBAL ❷❹❷ SUNBITES ⁄ SEAWEED SANDWICHES ⁄ APAC ❷❸❽ BAM: BEST ACHIEVEMENTS IN MARKETING AWARDS⁄ NORTH AMERICA ❷❹❹ QUAKER ⁄ BLACK MULTI–GRAIN ⁄ APAC ❷❹❷ LAY’S⁄ TARO CHIPS⁄APAC ❷❹❻ SUNBITES ⁄ YOGURT BITES ⁄ APAC ❷❹❹ SUNBITES⁄SEAWEED SANDWICHES⁄APAC ❷❹❽ QUAKER ⁄ LACTIC GRANOLA ⁄ APAC ❷❹❻ QUAKER ⁄ BLACK MULTIGRAIN ⁄APAC ❷❺⓿ QUAKER ⁄ SMART CALORIES ⁄ APAC ❷❹❽ SUNBITES⁄ YOGURT BITES⁄APAC ❷❺❷ QUAKER ⁄ COLLAGEN GRANOLA ⁄ APAC ❷❺⓿ QUAKER ⁄ LACTIC GRANOLA ⁄APAC ❷❺❹ UEFA CHAMPIONS LEAGUE PROMO ⁄ LATIN AMERICA

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❷❺❻ GLOBAL PEPSI ⁄ FOOTBALL ⁄ EUROPE ❷❻⓿ GLOBAL MIRINDA ⁄ EUROPE ❷❻❹ 361º ⁄ CHINA ⁄ PEPSI ⁄ GLOBAL ❷❻❻ FUN ⁄ CHINA ⁄ PEPSI ⁄ GLOBAL ❷❻❽ BALENO ⁄ HONG KONG ⁄ CHINA ⁄ PEPSI ⁄ GLOBAL ❷❼❷ EVERVESS ⁄ CHINA RESTAGE ⁄ APAC ❷❼❹ SHOTS ⁄ REDESIGN PLATFORM SNACK–GLOBAL ⁄ LATIN AMERICA ❷❼❻ LAY’S ⁄ 2020 SUMMER CAMPAIGN ⁄ APAC ❷❼❽ LAY’S ⁄ KANPAI LIMITED EDITION ⁄ APAC ❷❽⓿ LAY’S ⁄ LIMITED EDITION PACKAGING GUIDELINE ⁄ GLOBAL ❷❽❷ LAY’S ⁄ CHINESE NEW YEAR 2020 LIMITED EDITION ⁄ APAC ❷❽❹ LAY’S ⁄ SIMPLY ⁄ APAC ❷❽❻ BUSINESS UNIT OF THE YEAR AWARD ⁄ NORTH AMERICA ❷❽❽ PEPSI BLACK X SHANGHAI FASHION WEEK 2020 AUTUMN ⁄ WINTER ⁄ APAC ❷❾⓿ PEPSI BLACK X SHANGHAI FASHION WEEK 2021 SPRING ⁄ SUMMER ⁄ APAC ❷❾❷ PEPSI BLACK X SHANGHAI FASHION WEEK 2021 SPRING ⁄ SUMMER ⁄ EXPERIENCE BOOTH ⁄ APAC ❷❾❹ MTN DEW ⁄ GAME FUEL X COD MW ⁄ NORTH AMERICA ❷❾❻ MTN DEW ⁄ GAME FUEL X DR DISRESPECT ⁄ NORTH AMERICA ❸⓿⓿ LAY’S ⁄ UEFA CHAMPIONS LEAGUE 2021 ⁄ GLOBAL ❸⓿❷ LAY’S ⁄ MOVIES ⁄ EUROPE ❸⓿❹ DRIVE ME ⁄ REDESIGN ⁄ EUROPE ❸⓿❻ DRIVE ME ⁄ RACING EVENT ⁄ EUROPE ❸⓿❽ ADRENALINE RUSH ⁄ #YESYOUCAN—MORE THAN OTHERS CAMPAIGN ⁄ EUROPE ❸❶⓿ ADRENALINE RUSH ⁄ FIGHTER LIMITED EDITION ⁄ EUROPE ❸❶❷ PEPSI BLACK X SHANGHAI FASHION WEEK 2020 SPRING ⁄ SUMMER ⁄ APAC ❸❶❹ OFF THE EATEN PATH ⁄ VEGGIE THINS RETAIL LAB ⁄ NORTH AMERICA ❸❶❻ OFF THE EATEN PATH ⁄ VEGGIE BITES & TRAIL MIX RETAIL LAB ⁄ NORTH AMERICA ❸❶❽ OFF THE EATEN PATH ⁄ NUT & VEGGIE TRAIL MIX RETAIL LAB ⁄ NORTH AMERICA ❸❷⓿ OFF THE EATEN PATH ⁄ NORTH AMERICA ❸❷❹ GLOBAL 7UP ⁄ FIDO DIDO ⁄ EUROPE ❸❷❽ MAFER ⁄ BRAND REDESIGN ⁄ LATIN AMERICA ❸❷❾ EMPOWER YOU EMPOWER HER ⁄ BOOK COVER DESIGN ⁄ LATIN AMERICA ❸❸⓿ REFRESH BEVERAGE BAR ⁄ NORTH AMERICA ❸❸❷ GLOBAL PEPSI ⁄ FLAVORS ⁄ EUROPE ❸❸❹ GLOBAL PEPSI ⁄ TASTE CHALLENGE ⁄ EUROPE ❸❸❻ DORITOS ⁄ PROMOTIONS ⁄ LATIN AMERICA ❸❸❽ BRISK BLACKBERRY SMASH X 7–ELEVEN ⁄ EXCLUSIVE ACTIVATION ⁄ NORTH AMERICA ❸❹⓿ MTN DEW ⁄ GAME FUEL ZERO ⁄ NORTH AMERICA ❸❹❷ MTN DEW ⁄ DEW TOUR COPPER MOUNTAIN ⁄ NORTH AMERICA ❸❹❹ CHEETOS ⁄ CHICKEN POPCORN ⁄ APAC ❸❹❻ RUFFLES ⁄ PACK REDESIGN ⁄ LATIN AMERICA ❸❹❽ TWISTOS ⁄ REDESIGN ⁄ LATIN AMERICA ❸❺⓿ LAY’S SUPER CHIPS ⁄ EUROPE ❸❺❷ QUAKER ⁄ PORRIDGE TO GO ⁄ EUROPE ❸❺❹ FOODSERVICE ⁄ BIODEGRADABLE COACHELLA ⁄ NORTH AMERICA ❸❺❽ MTN DEW ⁄ ZERO SUGAR ⁄ NORTH AMERICA ❸❻⓿ MTN DEW ⁄ RACING TOOLKIT ⁄ NORTH AMERICA ❸❻❷ AQUAFINA ⁄ NEW IDENTITY–KEY VISUALS ⁄ EUROPE ❸❻❹ PROPEL VESSEL ⁄ NORTH AMERICA ❸❻❻ GATORADE ⁄ STAINLESS STEEL BOTTLES ⁄ NORTH AMERICA

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❸❼⓿ LAY’S ⁄ HOTPOT & EGG YOLK DEEP RIDGED LIMITED EDITION ⁄ APAC ❸❼❷ LAY’S ⁄ FLAVOR ICONS PROGRAM ⁄ NORTH AMERICA ❸❼❹ LAY’S & DORITOS ⁄ OKINAWA LIMITED EDITION ⁄ APAC ❸❼❻ FRITOS SALUTE ⁄ 202 EDITION ⁄ NORTH AMERICA ❸❼❽ ROLD GOLD ⁄ RECIPE #5 ⁄ NORTH AMERICA ❸❽❷ DORITOS ⁄ TWISTED LIME ⁄ NORTH AMERICA ❸❽❹ DORITOS ⁄ TANGY PICKLE ⁄ NORTH AMERICA ❸❽❻ LAY’S ⁄ TRUCKS ⁄ NORTH AMERICA ❸❽❽ DORITOS ⁄ PS5 ⁄ EUROPE ❸❾❷ CHEETOS CHESTER ⁄ CHARACTER GUIDELINES ⁄ GLOBAL ❸❾❹ WALMART ⁄ CHEETOS ⁄ NORTH AMERICA ❸❾❻ CHEETOS CHESTER ⁄ HARMONIZATION ⁄ GLOBAL ❸❾❽ CHEETOS ⁄ CRUNCH POP MIX RETAIL ⁄ NORTH AMERICA ❹⓿⓿ CHEETOS ⁄ MAC ’N CHEESE LAUNCH ⁄ NORTH AMERICA ❹⓿❷ GX ⁄ PERFORMANCE JUG ⁄ NORTH AMERICA ❹⓿❻ MTN DEW ⁄ OUT HERE, IT’S DEW ⁄ NORTH AMERICA ❹⓿❽ GLOBAL MTN DEW ⁄ EUROPE ❹❶⓿ PROPEL ⁄ PACKAGING REFRESH ⁄ NORTH AMERICA ❹❶❷ GATORADE ⁄ INSULATED SQUEEZE BOTTLE ⁄ NORTH AMERICA ❹❶❹ MTN DEW ⁄ MERRY MASH–UP ⁄ NORTH AMERICA ❹❶❻ MTN DEW ⁄ COLLEGE BASKETBALL CANS ⁄ NORTH AMERICA ❹❷⓿ LAY’S ⁄ JAPAN SERIES LIMITED EDITION ⁄ APAC ❹❷❷ MISS VICKIE’S ⁄ IDENTITY ⁄ NORTH AMERICA ❹❷❹ SUN CHIPS ⁄ CHILI LIME ⁄ NORTH AMERICA ❹❷❻ MTN DEW ⁄ VOO–DEW ⁄ NORTH AMERICA ❹❷❽ MTN DEW ⁄ FROST BITE ⁄ NORTH AMERICA ❹❸⓿ MTN DEW ⁄ REAL SUGAR ⁄ NORTH AMERICA ❹❸❷ DORITOS ⁄ IDENTITY 2020 ⁄ GLOBAL ❹❸❹ LAY’S ⁄ EXPRESSIONS ⁄ GLOBAL ❹❸❻ LAY’S ⁄ MACHI MACHI ⁄ APAC ❹❸❽ CAP’N CRUNCH ⁄ SNACK POUCH LAUNCH ⁄ NORTH AMERICA ❹❹⓿ LIPTON ⁄ GLOBAL ❹❹❷ MTN DEW ⁄ MAJOR MELON ⁄ NORTH AMERICA ❹❹❹ MTN DEW ⁄ NBA TOOLKIT ⁄ NORTH AMERICA ❹❹❻ MTN DEW ⁄ SPARK ⁄ NORTH AMERICA ❹❺⓿ BUBLY BOUNCE ⁄ NORTH AMERICA ❹❺❷ CHUDO ⁄ REDESIGN ⁄ EUROPE ❹❺❹ 2L CARBONATED SOFT DRINKS BOTTLE REDESIGN ⁄ NORTH AMERICA ❹❺❻ STUBBORN ⁄ PHOTOGRAPHY ⁄ NORTH AMERICA ❹❻⓿ GATORADE ⁄ NFL TEAM TOWELS ⁄ NORTH AMERICA ❹❻❷ TOSTITOS ⁄ NFL TEAM PROGRAM 2020 ⁄ NORTH AMERICA ❹❻❹ TOSTITOS ⁄ SUPER BOWL LV BAG ⁄ NORTH AMERICA ❹❻❻ LAY’S KETTLE COOKED ⁄ EXTRA ⁄ NORTH AMERICA ❹❻❼ LAY’S KETTLE COOKED ⁄ REDESIGN  IDENTITY ⁄ NORTH AMERICA ❹❻❽ DORITOS ⁄ BLAZIN’ BUFFALO RANCH KITS ⁄ NORTH AMERICA ❹❼❷ TRAYECTORIA 2020 DESIGN ⁄ LATIN AMERICA ❹❼❹ REGAL CINEMAS FOUNTAIN DISPENSER ⁄ NORTH AMERICA ❹❼❻ PEPSI 1 ⁄ WILD CHERRY ⁄ NORTH AMERICA ❹❽⓿ FACE SHIELD ⁄ NORTH AMERICA

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Quotes that appear throughout this book have been sourced and adapted from content originally created by Mauro Porcini.

Quotes provided by the Executive team appear on the inset pages in alphabetical order.

This annual book celebrates a selection of design projects for PepsiCo brands, created by internal design teams around the world for global execution or one of the five regions below.

EUROPE — UK, Norway, EU states and Eastern Europe LATIN AMERICA — Mexico, Central America, South America APAC — Asia Pacific, China, Australia, New Zealand AMESA — Africa, Middle East, South Asia NORTH AMERICA — United States, Canada

TYPEFACES — WHYTE  WHYTE INKTRAP (DINAMO)