Patio & Hearth Products Report January/February 2023

8

Guest Editorial – Blurring the Lines

By Christopher Grubb

An internationally recognized designer provides tips on how to make an outdoor space an extension of the home.

20

Spotlight – Flame & Fortune

By Greg Thompson

From minimalist and modern to rustic and traditional, these fireplace designs are top sellers.

32

Hearth Retailer – Show & Sell

By Sharon Sanders

The cozy warmth and glow of this store grabs the attention of customers and inspires them to make purchases.

36

Outdoor Grilling – Bold BBQ

By Maura

Keller

Only 3 years old, this Minnesota retailer has developed a strong following among Twin Cities’ barbecue fanatics.

40

Showroom Showcase – More Than a Store

By Sharon Sanders

By offering both e-commerce and brick-andmortar options, a San Diego business maintains a great depth of products.

44

As I See It – Sitting Comfortably

By Sharon Sanders

Agio has been successful over the years by designing products people want at price points that work for specialty retailers. 46

My

Turn – Grill Pros

By Kimberly Rodgers

By focusing solely on the outdoor kitchen category, Bull Outdoor Products can offer a wide array of grills and accessories. 48

Product

Innovation – Fireside Favorites

By Maura Keller

To meet evolving consumer trends, Regency continually improves its fireplaces for optimal visual appeal and heat production. 50

Corporate Profile – The Fast Track

By Laurie Rudd

Sunbrella’s ever-expanding yarn bank, unique constructions, and legendary collaborations keep it in the driver’s seat of outdoor fabrics. 52

Insight

– Eggceptional Grilling

By Larry Thomas

Rave reviews from friends and social media platforms lead more customers to buy the beloved Big Green Egg.

54

Insight – 9 Decades Strong

By Cherise Forno

The fourth-generation owners of Empire Comfort Systems maintain its strong legacy as a manufacturer of zone heating applications. 56

Last Word – Seriously Sustainable

By Larry Thomas

POLYWOOD’s HDPE eco-friendly designs are top sellers as demand grows for green furniture alternatives.

Rocket Man

FORTY-EIGHT YEARS AGO,

I attended the first Elton John concert at Dodger Stadium (Los Angeles). Arriving in the early morning hours of October 1975, we camped out in the Dodger parking lot waiting for the stadium gates to open. Once the gates opened around noon, we made a mad dash for the field, with a $10 general admission ticket in hand, and planted ourselves about 20 yards from the stage. We spent the next several hours anxiously waiting for the concert to start. With the concert split into two halves, Elton and his band performed for three-and-a-half hours. It was not only a truly great concert, but it was an event that no one at Dodger Stadium that day would ever forget.

Last November, our younger son, Justin, called me on a Wednesday night and asked, “What are you doing tomorrow?” I replied, “Going to work, coming home to walk the dog, and then going to the gym.” Next, Justin uttered two sentences I will never forget. “Forget about going to the gym. We’re going to see Elton John at Dodger Stadium tomorrow night.” Stunned silence followed. Justin’s director of sales had just given him two tickets for Elton John’s Farewell Concert at Dodger Stadium. The tickets were located in the company’s luxury corporate suite, and included a preferred parking pass to boot. Needless to say, my second time seeing Elton at Dodger Stadium was a lot different than the first time.

What wasn’t different, 48 years later, is the show that Elton and his band put on. For twoand-a-half hours, Elton rocked Dodger Stadium in a way that was the equivalent of Dodgers right fielder Mookie Betts hitting a walk-off grand slam. Just like 1975, the song selection was superb. Elton sounded great belting out some of his biggest hits, the band played at a level that rivaled any band Elton has ever played with, and the performance that Elton put on had energy plus. With this being my fourth time seeing Elton in concert, the one thing that struck me as Justin and I left Dodger Stadium is the consistency that Elton and his band have given concertgoers over his 50-year-plus musical career.

Consistency is a key component of any successful business. Tonia Kendrick, a consultant for female entrepreneurs, provides some key points on how to develop consistency in your business with her blog post, “How to Improve Your Consistency in Business.”

As the business owner, consistency begins with you. Whether you are a team of one or many,

you are the leader, and your approach to consistency sets the tone for the whole business.

The first thing any business needs to do to be consistent is to have a vision. Without a cohesive idea of what you’re trying to accomplish, your company’s actions won’t add up to much. Therefore, vision is a crucial part of your business strategy.

The next step in developing consistency is making a plan. It’s hard to be consistent if you don’t know what you’re supposed to be doing, right? A plan is your blueprint for your business practices and focus areas. It doesn’t have to be super complicated. It just has to provide a course of action for you to follow.

Don’t overthink this. A business plan doesn’t have to be formal or long-term. I like to create plans on a 90-day cycle, which allows me to be both consistent and flexible. Of course, this is where many businesses fail. They get all excited about their business and then start winging it without any real focus. Which means they drift off the plan. Consistency requires you to have the discipline to stay on your plan, even when it’s hard or feels wrong. So, commit to following your plan of action for a pre-determined period (again, I like 90day action plans). If you can do that, you’re well on your way to a successful business. Systems and processes are what keep consistency alive in the long term. The more you can systematize the day-to-day operations of your business, the more consistent you will be. For example, you can create a daily or weekly checklist so that specific actions will always be performed no matter how busy you get. This ensures that crucial tasks don’t fall through the cracks. Or you can use automation tools, such as a social media scheduler, to ensure that you consistently post content. Having systems in place will keep things consistent so that all aspects of your business run smoothly.

Whether or not the Rocket Man’s three-night farewell concert at Dodger Stadium is indeed the last time he tours North America, Elton has left us with a boatload of great songs, concert performances that no concertgoer will ever forget, and an example of what consistency looks like and how it positively impacts your audience. As Elton would say, consistency allows businesses to keep saying, “I’m Still Standing.”

MUST READS

∂

A popular Pennsylvania hearth store hosts an annual open house and gourmet meal for current and past customers to make them feel special.

Show & Sell, p. 32

∑

This Apollo Award finalist credits the success of his brick-and-mortar store with a no-pressure sales environment and an eclectic mix of merchandise.

More Than a Store, p. 40 ∏

Regency has enhanced the realism of gas and electric inserts to mimic wood with the company’s new Atmosphere Collection.

Fireside Favorites, p. 48

π

Sunbrella’s new collection, Perspectives, pairs nostalgia with modern sensibilities for customers who desire familiarity and a fresh look.

The Fast Track, p. 50

Tony Ramos

Tony with his son, Justin Ramos

gaswater biofuelelectric

The Elements of Luxury

When the two leaders of fireplace innovation come together you get next-level luxury. Expand your customer base with the ultimate selection of fuel sources to meet everyone’s needs. You have to see to believe.

BLURRING THE LINES

selections. Make a list of everything you would like to use and then do your research. Assign dollar amounts from your research and get an estimated total. A built-in fire pit may need to be a more affordable portable fire table to stretch a budget and fulfill the design vision.

INCLUDE ORGANIZATION

you want them. The built-in fire or water feature is fantastic, but portable features will be better if you want as much open area as possible when you aren’t entertaining. Outdoor kitchens have addressed this by the availability of components you can move in your available space.

OUTDOOR KITCHENS

When I first started Arch-Interiors Design Group in 1994, the overall design desire with outdoor spaces was to be completely different from a home’s interior. Most homeowners wanted to create a retreat with a resort feel that transported them to another place. But the lines that separate indoor and outdoor living spaces have blurred, and today’s homeowners want their outdoor spaces to feel like an extension of the home. Here are my top tips for creating an outdoor living space that’s as welcoming and functional as the inside of your home.

SIZE MATTERS

When designing any outdoor space, one must consider how much space they have and take proper measurements. I’ve seen it happen time and time again. A homeowner is excited for a fresh new look so they start shopping right away. They see something they like, ballpark the dimensions, and bring it home only to have it look absurdly tiny in a large outdoor area—or the opposite. Even after 28 years, I still take time to use blue tape, spray paint, or string lines on the ground so my clients can see sizes of intended pieces and how they will fit in the space we have before they make the investment.

DOLLARS AND SENSE

I’ve seen homeowners start remodeling projects and not complete them because they didn’t make a project budget. They jumped the gun shopping and didn’t research costs, piecemealed purchases, and ran out of money. The result was a partially finished area that wasn’t enjoyable because all they thought about is what was missing. Making a budget is easy, even if you don’t have exact

Don’t forget storage. Whether it’s dishes and utensils needed for an outdoor kitchen, towels, toys or throw pillows and cushions, remember to include ample storage space in your planning. Use your budget list as a guide of what might need to be stored seasonally and not have overflow into the garage or home storage.

CREATE COHESION

Flooring is the material that creates cohesion between the interior and exterior. Extend porcelain tile, natural stone, or any material that can withstand outdoor elements (like porcelain tile that looks like wood and match an interior hardwood), beyond the threshold and onto the porch or patio. This visually stretches the entire area and makes it feel like one continuous room.

IN THE ZONE

For bigger families who are actively entertaining kids and adults with a larger yard, our designs create “zones” for dining, conversation, meditation, television watching, cooking, etc. They still have a consistency of material uses to not overly define an area. One new post-pandemic zone has become an outdoor office. The dining table serves a dual function as your desk with an addition of in-ground power and data, and you want a hardwire connection to not risk poor Wi-Fi. Using umbrellas with heaters and lights gives you hours of outdoor productivity.

VERSATILITY IS KEY

For those with active lifestyles and a smaller space that doesn’t allow zones, multifunction and versatility are key. We make a list of what a client desires with a focus on keeping things movable and portable. With the ability to relocate your pieces, you can create the zones you want when

Speaking of kitchens, outdoor kitchens were once considered a luxury showpiece. But today, outdoor kitchens have become more commonplace. When we are in the planning stages with a client, we ask them: What will help streamline your entertaining? What do you “not” want to run back-and-forth into the kitchen to get and do? This is the starting point of what equipment we will need to incorporate, including storage drawers and doors (slide out trash/recycle drawers are popular). For at-home chefs, it’s often a warming drawer. For those who enjoy throwing cocktail parties, it’s an ice maker. And convenient cleanup will include a sink, faucet, and even a dishwasher.

LIGHT IT UP

Lighting for any space, interior or exterior, is extremely important. Utilizing landscape lighting like pathway lights are great, but lighting foliage is paramount for the feeling that the exterior is actually part of the interior. We also like to use rope lighting under the edges of steps for safety, under the edge of deck overhang edges, under the outdoor kitchen’s counters, and in the toe kick. It’s a nice layer of lighting that is also functional.

Proper physical and financial planning will make your outdoor design successful. So, slow down. Take a breath. Look at photos in magazines and online. Get a visual for what you want and take measurements. And stick to your plan and your budget. In the end, you will be glad for taking the extra time to have a space you truly love to be in.

Christopher Grubb, IIDA, NKBA, is an international award-winning interior designer, TV and radio personality, onair host, educator, and product designer. He is president and founder of ArchInteriors Design Group based in Beverly Hills.

PUBLISHER

Tony Ramos tramos@peninsula-media.com

MANAGING EDITOR

Carol Daus caroldaus@gmail.com

ASSOCIATE EDITOR

Cherise Forno cheriseforno@gmail.com

ART DIRECTOR

Cassandra Estes cassestes1968@gmail.com

COPY EDITOR

John Nalley

CONTRIBUTORS

Maura Keller Kimberly Rodgers

Laurie Rudd Sharon Sanders Larry Thomas Greg Thompson

CIRCULATION DIRECTOR Whitney Carrier

BUSINESS MANAGER

Susan Razetto

CEO & PRESIDENT

Tony Ramos

CORPORATE OFFICE

Peninsula Media

21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

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Napoleon President Set to Retire INDUSTRY NEWS

After a decade serving as president of Napoleon, Ron McArthur retired at the end of 2022 from the Canadabased company.

Having previously been president of two large familyowned business, McArthur joined Napoleon as the first non-family president of Nap oleon in 2012, quickly showing a flare for strategic planning, execution, and financial planning while building strong employee engagement of the overall team. McArthur also endeared himself with his humble spirit and approachable attitude, while also having a strong will to drive success for people and carry the business forward to greater growth and success.

Under McArthur’s leadership, Napoleon has

been named Canada’s Best Managed Company nine years in a row. New product development has increased in scale and reach, with extensive new products in electric and gas hearth products, grilling products, and the addition of an HVAC business.

McArthur oversaw the development of the rapid scaling of the company in employees, manufacturing facilities, distributors, and dealers—all while garnering consistently high scores for employee engagement. During his tenure, Napoleon expanded from a primarily Canadian operation to be sold in more than 69 countries.

“Ron understands teamwork and accountability,” says Chris Schroeter, co-CEO, Napoleon. “He makes individuals responsible and understands their true potential. As a result, he develops a very strong team environment and energy. I have always loved his curiosity and the way in which he challenged teams and brought them out of their comfort zone. This made everyone reach new heights in professionalism.”

McArthur was also instrumental in mentoring and coaching the founding family members to move out of their operational roles and into governing roles and members of the Advisory Board. He also mentored and developed the second generation of family members, Stephen and Chris Schroeter, to co-CEOs. Developing people and building a strong senior management team was also one of McArthur’s key goals. McArthur will remain connected to the company as a member of the Napoleon Advisory Board.

“Ron is a person who has your back regardless of the situation,” says Mike Tzimas, CPA, CA, president, Napoleon. “Ron makes things happen in everyone’s favor, while keeping the business and personal goals in balance. Through Ron’s leadership of Napoleon, he has been a leader, coach, and inspiration to many. Ron leaves a legacy that has seen the company grow, not only in financial performance, but also in the strength of the Napoleon team and the ongoing development of Napoleon Associates.”

Coyote Teams Up with Former Steelers’ Linebacker Ryan Shazier for ‘Homegating’

Coyote Outdoor and Ryan Shazier joined forces to show how the right outdoor kitchen can elevate gameday entertaining in your backyard. Though traditional tailgating continues to pack stadium parking lots, “homegating” is a new trend for sports enthusiasts. The relaxation of being at home paired with the excitement of watching your favorite team is a perfect recipe for fun with family and friends.

Mike Pyle, celebrity landscape designer and co-host of the HGTV show, “Inside Out,” gave Shazier tips on the design of his outdoor kitchen. Pyle, a lifelong Steelers fan, showed Shazier how to utilize RTA’s (Ready to Assemble) design tool and contributed to the overall design of his outdoor space. The RTA web-based design tool takes the guesswork out of creating a functional, attractive, and highperforming outdoor kitchen.

This free 3D design configurator allowed Shazier to create his

outdoor oasis in just five easy steps. He was able to select his kitchen lay out, island finish, Coyote appliances, and their placement. This tool is for all homeowners as well as designers, architects, and contractors. The best part is the cus tom-designed outdoor kitchen arrives in weeks, instead of months, and can be assembled by two or three people within hours.

Shazier selected a warm-tone brown stacked-stone kitchen island with premium Coyote appliances. The 36” Coyote S-Series Grill, a must-have for serious outdoor chefs, includes ceramic briquettes, two Coyote Infinity Burners and one Coyote Rapidsear Infrared Burner. He also chose Coyote products that make entertaining a breeze including a refrigerator, access doors, and a single pull-out trash—all completely con-

structed of high-grade 304 stainless steel.

“For me, the RTA outdoor kitchen means everything. It’s the place where my family comes together, whether it be a game day or just an evening dinner, we love the versatility our Coyote appliances give us,” Shazier says. “To be able to grill and kick it with my family is what matters most to me.”

Shazier was drafted in 2014 by the Pittsburgh Steelers and earned a Pro Bowl appearance in 2016. During the 2017 season against the Cincinnati Bengals, Shazier attempted to make a headfirst tackle that left him a paraplegic. He had to

have spinal stabilization surgery and learn to walk again. Shazier officially announced his retirement from football in 2020. He founded the Ryan Shazier Fund for Spinal Rehabilitation to aid a vulnerable community of SCI patients who face barriers in their road to recovery.

“We are thrilled to have worked on this project with Ryan. He is an inspiration for the people of Pittsburgh as well as football fans all over the United States,” says Jim Ginocchi, president of Coyote Outdoor Living. “Post-injury, he dedicated his life to help other SCI patients through the Ryan Shazier Fund for Spinal Rehabilitation.”

Ron McArthur

ABOVE: Ryan Shazier’s outdoor kitchen

LEFT: Ryan Shazier holds a football as he cooks in his outdoor kitchen.

AEI’s Greg Carbone Retires

“It is with mixed emotions that we announce that after 21 years with AEI Corporation, Greg Carbone retired on Dec. 31, 2022. He will be sorely missed by all of us,” says Pete Arnold, president and CEO of AEI.

Carbone started with AEI in 2001 but had a relationship with the company for years before. After moving from Boston to California, he worked at a patio shop in South Orange County. “While there, his infectious personality led him to being the number one grill salesperson

and a promoter of many of our products,” Arnold says.

Carbone’s work was noticed by Ducane Gas Grill company, who hired him as the West Coast regional manager, where one of his customers was AEI. In 2001, Carbone met George Speicher and was offered the position of account executive for Orange County, starting with AEI in November.

Over the years, Carbone showed his skill at building sales for AEI. “Carbone was talented at trade shows (I think one of his plans is to write a book on how to work them), calling on existing customers in Southern California, Oregon, Washington, and Texas, and adding many new customers, who simply loved working with him,” Arnold says.

Arnold notes that Carbone worked hard for the rest of 2022 to ensure the company had a good transition. “We wish him nothing but the best, knowing that this will give him time to work on some of his other pas-

sions, which will likely include golf, occasional trips to Del Mar, California, and perhaps another opportunity for us to see him on stage,” Arnold says.

Elmira Stove Works Presents Northstar Appliances in 2023’s

Color of the Year

Pantone’s Color of the Year for 2023 is Viva Magenta. In honor of this new energetic color, Elmira Stove Works presents its Northstar retro appliances in Viva Magenta.

Northstar Appliances combine time-honored craftsmanship and modern features to bring bold, beautiful lines and a vibrant pop of color to mid-century, retro, farmhouse, and contemporary kitchens. The collection is available in nine “not-so-standard” vintage-inspired colors and unlimited custom colors, featuring distinctive chrome accents.

Sattler Outdura Opens New Permanent Showroom in

Atlanta’s AmericasMart

Sattler Outdura, known in the industry for its award-winning, solution-dyed acrylic woven outdoor fabrics, opened a new permanent Atlanta showroom in time for the AmericasMart winter 2023 Atlanta Market in January.

The showroom, located in Building 1 3-D23-25, will be open year-round for buyers and designers to view and work with hundreds of fabrics from the Outdura Virage Design Line Collection, along with best sellers from the Ovation series of fabrics.

“Over the past few years, we not only increased our fabric selections but also increased our customer base due to our ability to better navigate the production and delivery challenges that we were faced with,” says Uli Tombuelt, Sattler Outdura USA’s chief executive officer and director of sales for the casual furniture division.

Tombuelt notes that the showroom will provide the company with a larger presence near its major outdoor furniture suppliers. It will also be open daily in order to improve customer service for buyers and designers.

“We will have a wide range of fabrics for them to utilize, including selections from our Ovation collections, along with modern textures and our latest Virage Design Line Collections of 100% solution-dyed acrylic jacquards, textured dobbies, and stripe selections,” Tombuelt says. “This permanent location will also serve as a spot to hold educational seminars and business collaboration efforts, giving us the opportunity to fully support the manufacturers and retailers that we partner with, and of

Greg Carbone

Model 1950 Refrigerator in Viva Magenta

course we look forward to introducing our newest fabric line at the July 2023 Casual Market.”

The Virage Design Line Collection of 176 fabrics is designed to make a statement. All are available in a wide array of base cloths and accent fabrics, providing designers, retailers, and consumers diverse and wellcoordinated color palettes and fabric groupings, yet also allowing the opportunity to combine selections to present a unique personalized style statement.

Agora Fabrics Announces Introduction to the U.S. Market

Couristan Launches Fourth Edition of Area Rug Trend Report Video

What has become a hallmark within the area rug industry, Couristan is set to launch the fourth edition of its popular series of Area Rug Trend Report videos. A product preview, marketing, and social media initiative program that was established in 2018, the Trend Reports have quickly become a valuable resource for designers and key retail segments.

history—the mainstay at Couristan—the company’s distinctive and undisturbed trends are carefully depicted within the great Northeastern part of our country—New England!

Agora Fabrics, an internationally renowned brand specializing in high-quality indoor and outdoor textile production, announces its entry into the U.S. fabric and furniture market.

Agora is a premier brand name from parent company Tuvatextil S.L., based in Pont d’Armentera, Spain. This top fabric production facility is known for excel-

Transcending previous videos, the company invites viewers to take another journey with them to a part of our country that truly depicts the five key trends they have identified for the year ahead within the home furnishing and floor covering industries. Focusing on inclusion, individuality, and

The identified five key trends have inspired a full range of the company’s recent introductions and innovative products. From the colorful and textured appearances within the company’s new Dreamscape and Siena Collections, to the traditional designs with a twist offered within Halli, Gypsy, and new Nostalgia Collection, to the versatility and durability found in Everhome and Naturalistic, two of the latest collections

now offered within the company’s award-winning outdoor/indoor assortment. Within these pockets of bliss found in New England’s vital and vibrant towns, the company centers lifestyle and history in every design. Agora fabrics adorn a custom bench.

lence in indoor and outdoor fabric production. Agora’s presence in the most prestigious international trade fairs has positioned the company prominently in the overseas market.

“Agora Fabrics is growing our global reach to customers, driven by our earthy textured fabrics and an amazing production team focused on timely delivery

PSP/Deck Expo Sees Massive Show Floor for 2022 Show in Las Vegas

The 2022 International Pool | Spa | Patio Expo, colocated with Deck Expo (PSP/Deck Expo) concluded its 65th annual event. The excitement from the show floor was palpable with an over 40% increase in professionals in attendance from last year.

The event, run by Informa Markets, the Pool & Hot Tub Alliance (PHTA), and the North American Deck and Railing Association (NADRA), was Nov. 15-17 at the Las Vegas Convention Center. With over 10,000 registered professionals, the event connected notable and emergent brands with thousands of buyers, while providing ample networking opportunities and a full range of education led by industry experts.

Attendees covering the entire spectrum of the industry explored 146,680 square feet of exhibit space during the three-day event. More than 460 vendors displayed the latest products, services, and technology for the pool, spa, patio, outdoor living, and decking industries, including prominent suppliers such as Jacuzzi Hot Tubs, Deckorators, and Raypak.

“PSP/Deck Expo is the industry’s leading marketplace for driving growth and enabling collaboration,” says Kris Osterbusch, show director. “Every year, suppliers and attendees meet at this event to

make new deals, partnerships, and re-establish connections. The expo floor was buzzing, buyers explored innovative products and technologies, and conference rooms were packed as professionals sought solutions to today’s challenges.”

of the highest quality products,” says Gonzalo Sabatés, CEO. “We’re in the process of building partnerships with U.S. customers, expanding on the success of our collective manufacturing supply chain relationships that we have built over the years. The Agora brand and team, like the Catalan Spanish people, embrace discovery of the world and growing opportunities for

Attendees look at a Jacuzzi hot tub at the PSP/Deck Expo in Las Vegas. www.poolspapatio.com

PSP/Deck Expo 2022 brought new sessions and education to enhance the attendee experience, in addition to restoring special events from previous years. The Keynote: CEO Panel featured leaders from five key manufacturers who gave their perspective on current challenges and future outlook to a standingroom-only space. “The Keynote: CEO Panel was a slam dunk,” says Sabeena Hickman, CAE, president & CEO of PHTA. “The speakers entertained the crowd and gave a phenomenal perspective on the industry.”

“PSP/Deck Expo is a can’t-miss event for us each year as an exhibitor,” says Britt Godfrey of Lyon Financial. “The quality of the venues, show production and attendees is unmatched. This show allows us

to display our brand to the industry’s key decision makers, year after year, with resounding results.”

PSP/Deck Expo 2023 will take place at the Las Vegas Convention Center from Nov. 10-15, 2023. However, the Expo portion of the event will shift to a Monday-Wednesday format.

“The outlook for the industry is extremely positive. The industry has faced recent challenges head on, and we are emerging stronger than ever,” says Vincent Carrubba, president of NADRA. “These two industries—at this show—these are a natural fit. It’s wonderful to see the interaction and the collaboration happening.”

For more information, visit www.poolspa patio.com.

Couristan’s Covington area rug

beautiful, durable fabrics in a global marketplace.”

The Agora brand is a high-end textile line produced with 100% solution-dyed fiber colored at the core to withstand harsh outdoor conditions and deliver outstanding performance. The finished fabrics are water repellent and resistant to UV fading, stains, and mold. They are also bleach-friendly and easy to clean. The Agora catalog offers more than a dozen collections with sharp designs and gorgeous palettes, including ultra-hygienic Safe Home fabrics for healthy interior softness.

Agora, which translates to “a gathering place,” is a testament to the love and creativity from its team, its values, and the elements of culture and craftsmanship. Agora is an experience—a personal connection to texture, beauty, and durability. To learn more about Agora, visit agorafabrics.com, email info@agorafabrics.com, or call (+34) 977 639 132.

American Renaissance Grill Made In America

Jensen Outdoor Announces New President

Jensen Outdoor announced that Eric Parsons has been appointed the new president. Parsons has been with Jensen Outdoor for four years, serving as vice president and playing a key role in the leadership team. Parsons has helped to transform the product range into a more style-forward offering, add process and efficiency improvements, and more than double the sales output of the company. Parsons started this new role on Jan. 10, 2023.

“I am honored to be appointed as president of Jensen Outdoor and humbled by the confidence that ownership has in me,” Parsons says. “In the past four years, I have seen firsthand the dedication and hard work that goes into crafting sustainable luxury wood furniture. It’s a key element of what makes the company stand out from the field, and I am excited to continue the success of the brand and lead Jensen Outdoor into the future.”

Parsons has more than 30 years of industry experience. He has also served on the board of directors of the International Casual Furnishings Association for 12 years, on the executive committee for four years, and as chairman for two years.

“Eric has been an invaluable member of the Jensen Outdoor team, and we are confident in his ability to lead the company,” says Hlodver Olafsson, outgoing president and current chairman of the board of Jensen Outdoor. “I am excited to see what the future holds under Eric’s leadership and wish him all the best in his new role.”

HPBA Pacific Region Announces Pacific Dealer Round

Up Details

The Pacific affiliate of the Hearth, Patio & Barbecue Association announces its annual Pacific Dealer Round Up being held once more at Lake Natoma Inn in Folsom, California.

The 5-day event, May 21-25, will include product exhibits, hands-on technical training for service and installation of gas products, National Fireplace Institute review and testing, and timely business seminars. All industry members and those manufacturing and selling home leisure lifestyle products are invited.

“This year more than ever, I see retailers looking to broaden their product mix and learn ways to move forward in what has been a challenging marketplace and threatening regulation,” says Jay Hanson, board president. “We need this May event to focus on opportunity in the next decade.”

Class content, sponsorship opportunities and exhibit forms will be on www.hpbapacific.org soon. Call (626) 237-1200 with interest and questions.

Eric Parsons

Flame & For tune

These fireplaces are sure to ignite sales for retailers as consumers trade up for new designs and tech features. BY

GREG THOMPSON

FIREPLACES REMAIN A VIBRANT SOURCE of aesthetic satisfaction and of course—heat. That’s not going to change anytime soon, but specific buying decisions continue to evolve. For example, how often do people replace their existing fireplace?

Garry Scott, vice president of marketing at Napoleon, thinks such upgrades may be on the rise. “We have seen an ongoing desire for consumers to trade up to achieve more features,” he says. “They want more realistic flames, better heat management, and greater style choices and features.”

Gas, wood, and electric options abound; and buying decisions come down to design and heating preferences, often governed by fuel concerns and available space. “Natural gas will always have a place in the hearth industry,” says Brian Richards, managing director at Amantii Fireplaces. “But we see electric being a trend within the

green energy initiative as many metropolitan areas move toward the reduction in natural gas infrastructure.”

As for the when and where of fireplace installation, Randy Wendolek, director of brand and category strategy at Hearth & Home Technologies, believes the new home market could be “challenging” in 2023. “However,” he says, “the remodeling market is projected to remain strong.”

Supply chain challenges are not over, but fortunately, demand remains strong. It all adds up to well-founded cautious optimism. Berit Hansen, marketing coordinator at Valor Fireplaces, sums it up: “This is a time when you

TOP:

from Amantii

can expect change, so flexibility and adaptability play an important part in our future. That said, we know that people have enjoyed the warmth of fire since the beginning of time, and we believe that will never change—whatever form the fire may take.”

Whether you’re looking for fireplaces that use natural gas, electricity, or wood, the dozen manufacturers represented in this issue have the models that can dazzle in any showroom.

TWIN STAR HOME

Twin Star Home’s (Delray Beach, Florida) approach to developing products begins with a data-driven strategy to ensure that design choices are based on consumer preferences. According to Lisa Cody, senior vice president of marketing, the process starts with “leveraging our proprietary consumer intelligence platform” to help consumers “make life at home more beautiful with home furnishings that are an extension of who they are.”

In addition to the design aesthetic,

TOP: Revillusion 42-inch fireplace from Dimplex

MIDDLE LEFT: RSF Focus 3600 from ICC Industrial Chimney Company

MIDDLE RIGHT: DelRay Linear from Montigo

BOTTOM: Elevation gas fireplace from Napoleon

Cody emphasizes safety and peace of mind within the product line, evidenced by innovations such as the patented Safer Plug fire prevention technology and patent-pending Safer Sensor.

“Most of our electric fireplaces feature a distinctive green plug that monitors temperature changes with a tiny built-in thermostat inside the plug that automatically powers off if it detects an unsafe condition,” Cody says.

“Consumers should look for the green plug and have peace of mind when using their electric fireplace. Safer Sensor automatically shuts off the heater if something blocks the heating element.”

With more than 225,000 five-star product reviews across the portfolio, Cody is optimistic about 2023 and beyond. “We know consumers love our products and that inspires us to continue to invest and innovate in that space as the possibilities are endless,” she says. “Research shows continued growth in the living room furniture market as well as in the electric fireplace category in the future. Home will continue to be at the center of consumers’ lives, and it’s in our DNA to create next-generation home furnishings that inspire and delight.”

ORTAL NORTH AMERICA

The Wilderness Collection is the newest line from Ortal North America (Columbus, Ohio) with company officials touting it as the most advanced series of gas fireplaces on the market.

“It starts with the most realistic looking flames you can find, made possible with our patented Firelog Technology,” says Gina Almaguer, director of marketing, and architecture and design. “We’re constantly expanding the Wilderness line, adding new models like the Front Facing 31H, which features a 65-inch-tall viewing space that acts as a statement piece for luxury homes and high-end hospitality environments.”

Finding the right “statement” piece usually involves networking and visit-

ing showrooms, and Almaguer confirms that homeowners and design professionals increasingly want to see fireplaces in person. “Dealer partners with a wide variety of display units and even multiple Ortal units saw a lot of traffic,” she says. “For high-end fireplace lines like Ortal’s, it’s critical that dealers develop relationships with high-end architects and interior

designers. These are the trusted professionals who recommend products to residential and commercial customers.”

On the operations side, Ortal has moved its headquarters from Southern California to a more central location in Columbus, Ohio. The Midwest move makes sales, marketing, support, and executive teams more available to partners and customers, while also making for better shipping lead times to customers.

Within the competitive fireplace product category, Almaguer points to three differentiators that have endured: quality design and manufacturing, innovation, and support. “The company’s ongoing investment in R&D has led to innovations like Firelog Technology to deliver more realistic flames,” Almaguer says. “We also pride ourselves in providing routine, in-depth technical training to dealers and white-glove service to architects and designers when specifying our products.”

SPARTHERM

The design collection from Spartherm Feuerungstechnik GmbH (Melle, Germany) has a product range of 14 units. According to Markus Aumann, international sales manager, the units are the only wood-burning fireplaces in North America that are multifaced and have angled fire views.

“Designers and architects find the products fascinating, and they are sold across North America,” Aumann says. “These products are not just the latest European Design; they are functional. The fireplaces are used as fireplaces, and they make up the design element of a room or area.”

Many dealers are looking for a European design flair, and Spartherm products fit the bill, venturing

TOP: Ortal Front Facing 44HH

MIDDLE: VARIA-B-FDh from Spartherm

BOTTOM: TV stand for TVs up to 80 inches with ClassicFlame CoolGlow 2-in-1 electric fireplace and fan from Twin Star

outside of the North American norm with fresh ideas and new takes on luxury design. “The complete design is unique to the market, and it offers a range that has never been available,” Aumann says.

Like so many other manufacturers, Spartherm had a “multitude of problems” with production delays. “However, Spartherm planned with these delays in mind and managed to get a steady flow of product into the market during these difficult times. Our complete product range is in stock and available in North America. It was important to service the customer and the demand for wood-burning products during this time. In fact, it would make no sense not to have stock during a period in which the demand for wood-burning fireplaces increased.”

HUSSONG MFG.

Hussong MFG. Co., Inc. (Lakefield, Minnesota) offers a complete line of gas and wood fireplaces. The latest launch from Hussong is the Nordik Series gas inserts, featuring redesigned and elevated burners that give the look and feel of a campfire. Customers like what they’re seeing, which has led to best-seller status for most of the company’s gas inserts.

“We are a luxury brand,” says Heather Hussong Reasoner, marketing & corporate relations manager. “We sell feelings, family, and togetherness. Since the dawn of man, fireplaces have been a center point to the home. We plan on continuing that, growing that, and coming out with the best-looking energyefficient fireplaces that customers will be proud to put in their homes.”

As a three-generation family-owned business, company officials take the time to speak with dealers about possible improvements. From there, leadership is nimble enough to put these suggestions into practice. “We have a person who answers the phone every time you call,” Hussong Reasoner says. “We are very easy to reach for questions.”

Hussong Reasoner acknowledges that the last two years have been challenging with supply chain difficulties, but adds, “We have also come out with our redesigned Lakefield XL Gas Stove. In our electric units, we have come out with the Osseo 45 & 60 slim…Overall, adding a fireplace is one of the best ways to increase the value of the home. We pride ourselves in being dedicated to not only function and reliability, but customer safety as well.”

VALOR FIREPLACES

Over the last year, Valor Fireplaces (North Vancouver, British Columbia) started to offer linear electric fireplaces as exclusive North American distributors of British Fires electric and Valor LEX

electric fireplaces. Over spring and fall, Valor introduced longer linear fireplaces for the LEX and British Fires lines.

“Our insert fireplaces—the G Series—are a mainstay of our business, offering a safe, efficient, easy-touse alternative to old, inefficient wood or gas fireplaces,” says Berit Hansen, marketing coordinator. “We offer three sizes, each with unique style options, but all with the same burner—our V-Class stainless steel burner—that has also been extremely popular in

our zero-clearance lineup.”

All of it amounts to attractive options that require marketing, with online strategies more important than ever. Valor offers ways for its dealers to easily post personalized Valor ads to Facebook or Instagram. “Opportunities like this make it so much easier for dealers to have a presence online than ever before,” Hansen says.

Outside of the virtual world and in the showroom environment, dealers may feel overwhelmed with the sheer amount of point of purchase (POP) items they receive. To remedy this, Hansen advises: “Consider summer cleaning, keeping only the POP that adds, not detracts, from the sale of your products. Often, less distraction creates a more comfortable feeling for customers exploring their options. POP that is informational in its content is the most beneficial—both for customers and sales staff.”

WOODBRIDGE FIREPLACE INC.

Best-selling units at Woodbridge Fireplace Inc. (Mississauga, Ontario) range from 3- to 6-foot viewing area fireplaces and include Single-View, SeeThru, Bay, and Pier. Recent launches include the DV32CV Traditional Log-Style Clean-View Fireplace, and the Bay and Pier 36, 48, and 60-inch Outdoor Fireplaces

MIDDLE

BOTTOM LEFT: Tru-View Bespoke-90 from Amantii

TOP RIGHT: Dimplex IGNITEXL BOLD 60

BOTTOM RIGHT: Stellar Custom U fireplace from Hearth & Home Technologies

“We also have great success with our 2-foot to 9foot-long outdoor fire feature burners and enclosures,” says Tony James, president. “Having a varied selection of products allows retailers the flexibility to please any consumer. A showroom display representing the product category and showing the flame presentation and quality of workmanship will really help to close a sale.”

Woodbridge offers a wide selection of fireplaces, from the minimalist perfection of sleek contemporary fireplaces to the more traditional firebox with realistic ceramic logs. The idea is to find the right fireplace to suit individual tastes, requirements, and size restrictions.

Supply chain issues are currently not a problem at Woodbridge, but James adds, “We are still bearing the burden of exaggerated cost of our key materials such as aluminized and stainless steel. We have absorbed these increases and maintained our retail pricing with the hopes of costs normalizing soon. Throughout the last few years, we always maintained our two-week shipping promise.”

James notes that the industry is currently in

TOP LEFT: Valor LEX3 60-inch electric fireplace (corner install) with Valor birch logs

LEFT: DV32CV direct vent fireplace from Woodbridge

uncertain times, but his optimism remains strong. “I feel we are heading for a return to the strong hearth products marketplace that we enjoyed for so many years prior to the global pandemic.”

AMANTII FIREPLACES

As a continuation of the success of its Symmetry Bespoke series, Amantii Fireplaces (North Liberty, Iowa, and Vancouver, British Columbia) now has Bespoke categories in every series. The new Tru View Bespoke is praised by Brian Richards, managing director, for its “exceptional quality craftsmanship, design integrity, and attention to detail” along with “superior construction that ensures a long-lasting fireplace, and a five-year warranty stands behind it.”

Bespoke features multiple control options, vivid flames in three colors, and a multicolor tray bed. A birch log set comes included, designed to further enhance the beauty of the flame presentation. It’s a feast for the eyes that can mean hard choices for dealer showrooms. “Modern inspired trends abound, so it may be overwhelming to try to visualize the perfect look for your store,” Richards says. “Begin with showroom display packages featuring modern, smart, and visually stunning electric fireplaces that include Wi-Fi and the technology of today.”

The Symmetry Bespoke, TRD Bespoke, or Tru View Bespoke all fit the bill for this type of display. “Our supreme design combines tradition with modern innovation that’s tough to beat, while its indoor/outdoor installation suitability offers installation flexibility,” Richards says. “Integrated sound effects replicate the natural crackling of a wood fireplace, further enhancing the realistic appeal.

“In addition, Wi-Fi-enabled smart technology lets you control the fireplace from your smartphone. A programmable auto timer allows for increments of 30 minutes up to eight hours with a seven-day preset function for even more convenience.”

ICC INDUSTRIAL CHIMNEY COMPANY

Executives at ICC Industrial Chimney Company (St. Jerome, Quebec), manufacturers of RSF Woodburning Fireplaces and Renaissance Fireplaces, believe their role is to support dealers as

much as to supply them. “We want to help dealers come out on top of their competition,” says Dan Bonar, vice president of residential products.

One way to make this a reality is getting to know local designers and architects. “Fireplaces are largely for new construction and architects rely on local expertise when planning projects,” Bonar says. “Becoming an indispensable fireplace expert will open all sorts of potential jobs which dealers may not have been aware of. By the time a designer has chosen a specific product, it can be difficult to change. The trick is to influence decisions in advance—not in a deceptive way, but toward the trusted products the dealer carries and installs.”

“We

Bonar says. “Those who

TOP

TOP RIGHT: DelRay Square 42 from Montigo

CENTER LEFT: ARTE -3RL-100H from Spartherm

CENTER RIGHT: Stylus Cara Elite electric fireplace from Napoleon

BOTTOM: RSF Opel 2 Plus from ICC Industrial Chimney Company

Another key concept is to understand the product offering. Bonar explains: “Selling a high-efficiency fireplace to someone who only wants ambiance, or vice versa, is a mistake. As a manufacturer of heating and decorative fireplaces, we occasionally hear from customers who were incorrectly sold something they did not want. Catering to customers’ needs and knowing which products meet their needs is crucial to future referrals and long-term success.”

As with all fireplace manufacturers, regulations must always be considered and ICC officials stay heavily engaged, working with the HPBA to ensure proper policy development.

antagonistic

industry have shown again and again that they’re blind to the advantages of solid fuel combustion. In an energy crisis, you would think that a clean, efficient, renewable, inexpensive source of heat would be welcome. If the current demand for wood stoves and fireplaces is any indication, solid fuel clearly is welcome, and it is here to stay.”

GLEN DIMPLEX AMERICAS

Ignite and Revillusion remain best-sellers at Glen Dimplex Americas (Cambridge, Ontario) with both units gaining traction due to what Gord Carter, vice president of marketing, calls “unparalleled flame presentations, quality, fit, finish, size versatility, and ease of installation.”

The fireplaces are equipped with advanced electric heaters that can be run independent of the flame effect. “In climates or seasons that users don’t want heat,” Carter explains, “they can still enjoy the ambient flame effect without heat.”

The three recent (and one coming soon) product launches are: Dimplex IgniteXL Bold Linear Electric Fireplace, Dimplex Multi-Fire Slim Linear Electric Fireplace, Dimplex Outdoor infrared and radiant heaters, and the Dimplex Opti-Myst Linear Electric Fireplace, which is set to debut in the spring.

Even with the best of products on hand, Carter agrees that the volume of dealers’ sales is directly related to the quality of their displays. “Yes, having a presence on the internet is very important, but most people want to see the flame in real life,” Carter says. “This gives the traditional brick-andmortar retailer a tremendous advantage that too few are using. People are also coming to hearth

need to be at the table to ensure our industry gets a fair shake,”

are

to our

LEFT: Nordik 29i insert with a raised burner and logs from Hussong

retailers to get expert advice on installation and what products to use.”

When customers do visit the store, the sheer depth of selection within the Dimplex family boosts the odds of a sale. “People have a range of preferences when it comes to electric flame,” Carter says. “We understand that and give our customers many different technologies from which to choose. Our technology-packed fireplaces provide amazing customization options for end users.”

NAPOLEON

In today’s world, more than 50% of consumers begin their research online and 74% of those consumers then visit a store to gain more knowledge and make a purchase. Garry Scott, vice president of marketing at Napoleon (Barrie, Ontario), has studied the numbers. When that sizable percentage gets to the store, his advice is simple—be ready. “As a specialty retailer,” he says, “make the in-store experience special with displays, product selection, and expertise in all stages of the purchase, delivery, and installation.”

If the store is carrying Napoleon’s Stylus Cara Elite, Scott notes that consumers will encounter a stylish IOT (internet of things)- and voice-activated electric fireplace that showcases many of the best features of Napoleon’s electric lineup. If an Elevation model is on hand, they’ll find a deep, clean face gas fireplace that offers a contemporary full view for the beautiful flames.

As for the people behind the products, Napoleon recently elevated their CFO earlier this year. “Mike Tzimas became president of Napoleon, effective July 11, 2022,” Scott says. “Mike succeeded Ron McArthur, who previously announced his intention to retire at the end of 2022. Mike previously held the role of chief financial officer at Napoleon.”

Like so much of the industry, Scott and Tzimas have seen the effects of supply chain issues over the past two years, but Scott adds, “We have continued to adjust our business to respond in the most agile way and have returned to more typical high service levels.”

For the long term, spirits are high. “We’re very optimistic that long-term growth will be very robust,” Scott says. “Over the last two years, consumers have come to appreciate grills and hearths even more as a means to relax, entertain friends and family, and add more value and utility to spaces inside and outside their home. In the short term, the industry is adjusting to a combination of exiting from a pandemic and dealing with macroeconomic headwinds. As a result, consumer spending is decreasing, retail inventories are high, and overall demand has not returned to a normal rhythm.”

HEARTH & HOME TECHNOLOGIES

Hearth & Home Technologies (Lakeville, Minnesota) recently launched its newest brand, Stellar by Heat & Glo, which joins other luxury options within the Enlight Collection.

“We have also created the Heat & Glo freestanding fireplace category, and our first product is the Supreme freestanding fireplace,” says Randy Wendolek, director of brand and category strategy.

“It’s perfect timing to help in the renovation market. This fireplace allows a homeowner to add a fireplace without tearing up the wall or needing to add a mantel. It allows homeowners to choose from several interior looks, including the popular birch logs with reflective black glass, and offers the option of voice control using the IntelliFire app.”

HHT continues to enhance the functionality of its IntelliFire app Wi-Fi control that allows consumers to monitor and control their fireplace from anywhere in the world. “While we knew the voice control integration with smart speakers was important, consumers and trade partners say this has been one of the more critical features,” Wendolek says. “The ability to turn on a fireplace without a remote has been the convenience homeowners most appreciate.”

The recent launch of the SimpliFire Format has gained attention for its looks and simplicity to easily add a fireplace to any home. “This nonstructural solution has the capability to transform a room in less than an hour,” Wendolek says. “With its floating mantel, and simple installation—just hang on a wall—the SimpliFire Format wall-mount electric fireplace is big on atmosphere but low on hassle. We have also seen success with this product in new construction selection centers.”

Over the past few years, the new home market has been strong, and Wendolek reports that the Heat & Glo 6000/8000 and SL products, as well as the Heat-

ilator Novus, continue to be a standard. “Builders and homeowners alike trust these products,” Wendolek adds. “They have the features that customers prefer, and they have proven to be very successful. Our linear gas and electric fireplace models have seen significant growth as homeowner trends continue to demand these types of looks and features.”

MONTIGO

The most recent product launches from Montigo (Langley, British Columbia) include the DelRay Linear Series 36-inch and 48-inch models, as well as the DelRay Square Series 38-inch, 42-inch, and 46inch models. Kosta Lazos, national sales director, reports that in the first quarter of 2023, Montigo will also be releasing the 60-inch DelRay Linear and the 34-inch DelRay Square models.

“The entire DelRay family most importantly offers cool wall capability and allows for combustible face finishing right up to the glass for a very clean look,” Lazos says. “We are especially proud of the performance capability, in particular at this very competitive and value price point.”

The DelRay family remains a best-seller, thanks to its “class leading value” with Lazos noting that, “The entire lineup offers unprecedented selection in logs and liner options, allowing customers to choose the look from very traditional all the way to an extremely modern look.”

The Universal Burner on the DelRay Square Series also allows users to go back and forth between traditional and contemporary with one SKU. “There’s no need to purchase a different fireplace, or even a conversion kit,” Lazos says. “The Universal Burner is a very big win for our dealers and end users.”

Finally, Lazos has seen some small improvements in “portions” of the supply chain, but he says, “We are still facing some very strong headwinds at this point. All indications are that there will continue to be supply chain challenges that ebb and flow. We will continue to be as communicative as possible with all of our customers to mitigate frustration.”

TOP: TV stand for TVs up to 80 inches with ClassicFlame  PanoGlow electric fireplace from Twin Star

MIDDLE LEFT: G3 Insert gas fireplace with new VClass burner and birch logs from Valor

BOTTOM LEFT: SS-48 outdoor fireplace from Woodbridge

RIGHT: Ortal’s Wilderness Front Facing 31H

SHOW& SELL

BY SHARON SANDERS PHOTOS BY ERIC FORBERGER

Ashowroom matters. Sam Stoltzfus, owner of LanChester Grill & Hearth (Gap, Pennsylvania), has built a flourishing business on this fact. “I’ve learned that every detail makes a difference, from the type of hearths you display to how tidy you keep your showroom,” Stoltzfus says. His passion for everything visual has set the business apart and built its reputation as being the go-to spot for everything hearth.

Stoltzfus started the company as a kitchen and appliance repair and installation business in 1996. After evolving into a kitchen appliance store, he added hearth products in 2000. The hearth side of the business flourished, so the appliance portion was slowly phased out to focus exclusively on hearth and barbecue.

Today, LanChester is known as the premier specialty dealer in its market. When customers walk through LanChester’s front doors, they are immediately enveloped in a cozy warmth and glow. With over 80 burning units on the immaculate showroom floor, to say it’s impressive is an understatement. Around every corner is a surprise, whether it’s a large statement hearth or a wall of hearths of every shape and size. “I’ve learned over time that if you display something, it will sell,” Stoltzfus explains.

TOP: Sam Stoltzfus

BOTTOM: Impressive fireplaces add a wow factor to LanChester Grill & Hearth’s showroom floor.

A Pennsylvania hearth retailer’s eye-catching fireplace displays engage customers and drive sales.

Back in 2008, when linear fireplaces were just starting to gain popularity, he brought in a single unit thinking it would never gain any traction in the store’s rural Pennsylvania market. “To my surprise, it did very well and we ended up bringing in a whole lineup of linear units that we sell in the store to this day.”

Since that time, he has never hesitated to bring in a fireplace, no matter the price or aesthetic. “I make it a point to bring in a few fireplaces with a wow factor that will attract attention on the showroom floor. If we sell just a few (or none), it’s worth it because they open up a conversation that will likely end in a sale for another unit.”

A few years back, Stoltzfus brought in a decked-

out Travis Industries DaVinci fireplace that none of the staff really expected to sell because they thought it was too high end for the store’s target customer.

“To everyone’s surprise, we ended up selling several units that year. This month, we installed our third version of the DaVinci called Timber Fire. In the end, it really doesn’t matter what we display, each fireplace will serve its purpose, in some way, because people can touch, see, and experience them.”

Equal care and attention are given to all fireplaces on the sales floor. The store has several large display walls and every unit has a different surround (brick, stone, tile) to set each one apart visually. Stoltzfus is constantly adding and changing displays to keep the product selection fresh and current.

With increasing interest in net zero fireplaces, there is a prominent section dedicated exclusively to these products at the front of the store. “The units create a buzz because people are interested to see what the technology is all about. Even though they are still emerging in popularity, sales are growing and any conversation is good conversation in my mind.”

Stoltzfus is always thinking one step ahead and planning the next showroom renovation. The store’s staff jokes that whenever they see him staring at a wall, he is most likely plotting his next renovation. “When I attend trade shows, I come back inspired with new ideas—some I implement right away, while others have to wait 6-8 months for the new product to be released. The showroom is a work in progress all the time.”

Once a year, the store throws an extravagant open house for current and past customers. The idea behind it is to make them feel special by treating them to a gourmet meal, as well as give them the chance to browse through the showroom and discover new things.

“Many customers show up to enjoy the event every year,” Stoltzfus says. “They don’t necessarily buy every year, but they come to see what has changed, eat and fellowship a bit. Often, they will spread the word about LanChester to their friends. Word of mouth is by far one of our most effective forms of advertising, along with the internet.”

TOP: Every fireplace on the sales floor has a personality of its own to appeal to a broad range of clients.

BOTTOM: The store’s product selection is second to none in the local market.

In 2006, LanChester partnered with Mendota, and by 2018, they had become the largest Mendota display room in the world with over 30 burning units. Every fireplace that the company sells can be found on the showroom floor. Stoltzfus considers it to be one of the best deci-

sions he’s made for business. “Being known as the premier Mendota dealer has shined a whole new light on our store. We’ve always done well with the brand, but now we are known for it.”

The store’s website and marketing materials prominently mention that

LanChester has the world’s largest Mendota display. “Not only have Mendota sales increased since the transition, but the fireplaces are easier to sell because people see exactly what they are getting— every log style, face style, and color is somewhere on display. It’s really impressive.”

LanChester also proudly carries a selection of other high-end gas fireplaces and inserts along with net zero fireplaces from Dimplex, Faber, NetZero Fire, Valor, and Cal Fire. “We don’t want to be a one-brand, one-price dealer because it’s important to be unbiased and give customers the opportunity to compare products so they can discover for themselves what is best for them.”

LanChester doesn’t have the luxury of being located on a main highway, so walk-in business has never been its strong suit. A few years back, Stoltzfus added Google 360 on the store’s website so people could take a virtual tour of the showroom to decide if it was worth making a trip.

“We also posted informational videos on our website that highlight the details and differences between our fireplace

brands—they were a hit.” The videos give people the ability to do research before they stop by the store, so they know what they want and what questions to ask. It unexpectedly made the sales staff’s job a lot easier, too. The store’s Mendota selection is a big draw that brings in new customers regularly as well. “Everything works together.”

Hard work and honesty is the core of what has made LanChester Grill & Hearth what it is today, and 2023 will be no exception. “It’s been an unpredictable few years. The retail industry has changed in many ways for good and bad. Consumers are desperate for service levels to be what they were before the pandemic,” Stoltzfus says, adding that he actually sees it as an opportunity for LanChester to shine.

“No matter what the overall retail environment is, to be a successful dealer, you need to understand your customers, follow through on promises, and be willing to admit when you miss the mark—be real in your words and actions,” he says. “Customers value it more than ever before.”

Over the past 20 years, LanChester Grill & Hearth has built its reputation as a premier specialty dealer.

Bold BBQ

BY MAURA KELLER PHOTOS BY JOHN HERMANSEN

ucked in the heart of Minnetonka, Minnesota, where residents cherish the opportunities to barbecue during the warmer (and even colder) months, Northern Fire Grilling & BBQ Supply has been serving this community for over a decade.

As CEO Aaron Bourdage explains, his friend Tony Korthaus opened Quetopia BBQ Supply in 2011. After nearly a decade in the barbecue business, he decided to move back to Iowa. Bourdage and his wife, Missy, were customers at Quetopia and got to know Tony when the couple became involved in competition barbecue.

“After talking with Tony and hearing that he might be exiting the business, I thought there might be an opportunity for us to take over the business,” Bourdage says. “So, on the way back from one of our BBQ competitions, I mentioned to Missy that we should investigate buying him out and taking over the store.” Six months later, they were the new owners, along with their third partner, Jeff Vanderlinde of Shiggin & Grinnin Competition BBQ Team, and rebranded the store

TOP: To manage growth, Northern Fire recently added 1,200 square feet to its retail store.

to Northern Fire Grilling & BBQ Supply on Jan. 31, 2020.

“We thought Quetopia had given us a great start, but we really wanted to go to the next level and increase the products offered and pursue everyone interested in grilling and barbecue rather than focusing on the competition cooks,” Bourdage says. “We decided to change the name to Northern Fire Grilling & BBQ Supply in order to make it obvious to everyone just what we are about. We are trying to hit every corner of the outdoor cooking and entertaining space.”

One thing Bourdage has noticed during his short tenure as a barbecue retail business owner is the considerable growth of the barbecue supply store industry. When Northern Fire was established three years ago, they were the only barbecue supply

store in Minnesota. Now there are at least four others.

“In addition to the number of brickand-mortar competitors, most of these stores have an online store, which we initially decided against,” Bourdage says. “Our online retail location should open in early 2023, a little late to the party! I think everyone in this business got a big boost from the COVID shutdowns. With everyone stuck at home and restaurants closed, a lot of people got into cooking outdoors. I’ve been saying that people can tolerate cooking on substandard equipment every now and then, but when they started doing it four or five times a week, they started looking for better grills and smokers.”

Another unfortunate trend Bourdage has seen lately is that some vendors have begun selling online or

Minnesota grill store owners draw from their experience as competitive pitmasters to deliver winning results.

through big-box stores, sometimes selling at a lower price than their agreed upon “minimum advertised price” and occasionally even lower than Bourdage’s cost.

“We normally try to match whatever crazy pricing is in the market, but in the last six months, it has become much more difficult,” he says. “As a result, we are parting ways with some of these businesses that are using our retail location for a place for customers to see their products and learn about the functionality, only to go home and buy it at a lesser price online. We essentially made the sale for them, and made zero dollars doing it. I view our vendor relationships as partnerships, but I’m not sure it is being reciprocated by all of our vendors, which is unfortunate.”

EMBRACING INNOVATIONS

Thanks to advancements in technology, Bourdage often explains to his customers that the barriers to making good barbecue have been mostly eliminated. For example, the modern pellet grill lights itself and monitors the cook temperature as well as the product you are cooking.

“While the end results may not be ‘traditional’ BBQ, they are getting pretty close,” Bourdage says. “Also, the apps available for the equipment offer built-in recipes and instructional videos. YouTube channels feature celebrity BBQ chefs giving free recipes and advice. There aren’t many excuses for making bad food. The best thing about these advances is that people aren’t having

TOP: Northern Fire displays complete kitchen setups for customers who want it all.

MIDDLE: Left to right: Aaron Bourdage, Jon Hanson, Missy Fisher, Brad Gobar

BOTTOM: Pellet smokers are Northern Fire’s biggest sellers.

as many negative experiences as I did growing up cooking outdoors.”

BESTSELLING PRODUCTS

The growth in the BBQ market has enticed consumer s to try new barbecue product options. As such, pellet smokers are Northern Fire’s “bread and butter.” As Bourdage notes, they sell a lot of the Yoder Smokers and Traeger pellet grills and their accessories. They also sell Memphis and Twin Eagle pellet grills. On the provisions side, Blues Hog and Meat Church products are popular, as are locally produced items.

“Of course, we also sell fuel like Jealous Devil and Rockwood charcoal, and about 3,000 pounds of smoker pellets per week, which keeps us all in shape!” Bourdage says. The company also sells fresh and frozen meats, including Snake River Farms wagyu beef and Compart Duroc pork. This year, Northern

Fire started selling high-quality seafood as well.

“With the massive growth and interest in barbecue we’ve seen in the last two years, we are seeing people willing to spend more money for quality equipment—especially American-made equipment,” Bourdage says.

In addition, more people are interested in not just one grill or one smoker, but an entire outdoor kitchen setup. “I also think we are seeing more people that want the traditional barbecue experience. We’ve sold a lot of offset smokers from Yoder, Outlaw, and our Minnesota-made offsets, Anchor Grill Company,” he says.

When evaluating barbecue products, quality and ease of use are top of mind for most consumers. They want something they can count on and something the manufacturer will stand behind over the life of the product. “Our customers are often very well informed on arrival,” he says. “They’ve done their

research, and most of the time, they know what they want. Our job is to make it as easy as possible for them to get set up, so offering assembly and delivery is a must.”

FOOD, FUN, AND GREAT SERVICE

The Northern Fire team focuses on a solid balance of work and fun. “We have a fun atmosphere and the people that are working here are not only knowledgeable but relaxed and happy to help,” Bourdage says. “We work hard, play harder, and we bend over backward to make sure everyone that walks through the door is acknowledged, welcomed, and their needs are met. In addition, we look like two thirds of ZZ Top ... so we have that going for us, which is nice!”

Northern Fire is also constantly revamping the retail experience and bringing in new products. They recently added 1,200 square feet to handle the store’s growth. They also sponsor 10 barbecue teams and attend events like last year’s Minnesota Monthly’s “Grillfest,” where Northern Fire’s employees and sponsored teams cooked 60 pounds of pork belly burnt ends, 500 Oishi shrimp, and 1,200 smash burgers made with Snake River Farms Wagyu ground beef.

“At the end of the weekend, our group won the burger battle, even though we were up against some of the great local restaurants in our area,” Bourdage says. “We also do a good amount of advertising with KFAN, our local sports station.”

The company also partners with a local cabinet maker, Premier Exterior Cabinets, which will come out and take measurements, and create a 3D model of a customer’s space. Bourdage and his team help customers select the equipment they will need to create their perfect outdoor kitchen.

“These outdoor spaces need planning quite a bit more than a standard kitchen in your home. Getting the plan right, and getting the right equipment the first time is very important,” Bourdage says. “We also host a variety of classes, which is a great way of not only educating customers, but also introducing them to new techniques and equipment.”

Evaluating the industry, Bourdage says they are reaching maximum density. “There are so many people trying to get into the market, and meanwhile the guys that are already in it are constantly expanding their product offering. I’m just not sure the world needs another pork rub. I’ve been saying that one of two things is going to happen—either we are going to see a flood of used outdoor cooking equipment on the market because people who bought during COVID just didn’t get the bug, or we have an awesome base of ‘newbies’ to grilling and smoking. So far, I would say it’s the latter.”

“I’m certainly hoping that the interest in outdoor cooking and equipment continues to grow,” he adds. “I think the increase in interest over the last couple of years should seed the future for us in the business. Now we just need the economy to come back so people have money to spend on their passion for barbecue!”

Universal Gas Orifice Is A Game Changer

requirements for safe and reliable fire features. CSA certifies the initial product and also requires quarterly manufacturing audits. Ultimately it’s a game changer for customers because it benefits them with reduced inventory, more availability to serve end users, and greater flexibility after the sale.

™

THE UNIVERSAL GAS ORIFICE (UGO) FROM HPC FIRE INSPIRED

started as an idea to simplify and streamline consumer experiences. Hard work and dedication from HPC team members turned the concept into a reality that could well be a game changer for the industry. Considering that the UGO won the honorable VESTA award for its innovation, the enthusiasm is justified.

Sean Steimle, CEO of HPC Fire Inspired™ explains that the new UGO allows one orifice to handle either natural gas (NG) or liquid propane (LP). “The Universal Orifice allows for easy conversion between the gases onsite, with no disassembly required, and easily converts in seconds,” he says. “The process starts by turning off the gas supply, and from there it is three simple steps.”

According to Steimle, the process starts by loosening the set screw on the collar of the orifice. “Then rotate the collar to open the propane/LP Venturi openings,” he says. “Once aligned, retighten the set screw. Next, rotate the orifice ¼ turn to LP position with a flat head screwdriver. Lastly, turn the gas to the on position.”

The process can be repeated to convert to natural gas. Although it is an easy three-step process, HPC recommends a licensed technician for all HPC fire feature installations.

HPC’s fire appliances are CSA-certified utilizing the HPC UGO. For other manufacturers’ appliances, dealers are asked to contact HPC for proper application. “HPC engineers thought of everything, making the technology available in three sizes— 3⁄8 ”, 1⁄2 ”, and 3⁄4 ,” Steimle says.

“It suits all needs, allowing the technology to be paired with fire appliances ranging from 65K to over 400K BTUs. The need for the three sizes is driven by the multitude of BTU and valve ranges. HPC ensures that all market needs are covered.”

All HPC gas fire appliances are certified using the HPC UGO. Working with CSA helps to understand the standards and

The well thought out technology eliminates the need for added parts to convert the fuel sources for fire appliances. In addition, the Gas Orifice can be paired with any of HPC’s technology available in Match Lit, Spark Ignition, Electronic Ignition, Bluetooth, and Home Automation. What once could be a costly error is easily fixed with the UGO. For more details about the conversion process, check out HPC’s How To Video, created by Chuck Parsons, HPC’s training and education manager, at https://www.you tube.com/watch?v=nBoi4SLjuk Q&t=2s.

By Summer of 2023, HPC is going to include this game changing new technology in every gas fired appliance, at no additional cost. “This is patented and exclusive HPC technology,” Steimle enthuses. “We believe that every installing technician will have a HPC UGO in their tool belt. This revolutionary technology will result in various benefits to our OEMs, distributors, dealers, installers, and consumers. Let our customer specialists elevate your experiences and service your needs. Reach us at 937436-9800. Join us in lighting the way in the fire and outdoor entertainment industry.”

MORE THAN A S TORE

BY KIMBERLY RODGERS PHOTOS BY BRYAN OSTER

Most casual furniture retailers begin their careers with a brick-andmortar store and then possibly expand into the world of e-commerce. Ben Harvey, owner of Patio Productions (San Diego, California), took a different approach.

In 2006, the entrepreneur started an online company with a focus on offering high-quality outdoor furniture at mid-level prices. Eventually, many factors prompted Harvey to open his flagship patio showroom space in 2017. “Ultimately, the decision was driven by a desire to offer our customers the best shopping experience we could deliver—no matter where they lived in the United States,” Harvey says.

He explains that while a brick-and-mortar store most certainly benefits his Southern California customers by enabling them to look at and sit in actual furniture, a store also adds a number of advantages for Patio Productions e-commerce

customers. “By opening a physical retail location, we are able to partner with brands that traditionally only work with brick-and-mortar stores. As a result, our online selection has grown.”

Bottom: Online customers have the opportunity to take a video tour of the showroom to gain a greater understanding of the products offered.

More importantly, having a depth of products on the showroom floor enables the Patio Productions sales team to learn and experience the products themselves firsthand. In turn, they can share this knowledge to better educate

Top: Ben Harvey, president, Patio Productions with Phillmore, chief greeting officer

Retailer achieves success in the sales arenas of e-commerce, manufacturing, and brick-and-mortar.

CENTER LEFT: The store offers a variety of brands, including Harmonia Living.

CENTER RIGHT AND BOTTOM: Customers are inspired by an eclectic mix of products on the floor.

online customers on the quality, design, as well as the pros and considerations of furniture brands that are featured both in-store and online.

“Most e-commerce companies don’t really know the products they sell because they have never seen them,” Harvey says. However, he adds, with Patio Productions, the store and website truly go hand-inhand. Online customers have the opportunity to take a video tour of the showroom floor to gain a greater understanding of the products Patio Productions carries. “This means we can better represent the lines we sell, and our customers receive the best online shopping experience.”

CUSTOMER EXPERIENCE

The Patio Productions showroom is located in downtown San Diego, next to the train tracks and near the upscale neighborhoods of Mission Hills and

Little Italy. Bowstring trusses extend across the ceiling of the rustic warehouse-style 11,250-square-foot space. The store has an expansive feel with large roll and glass doors on three sides, which are left open over 300 days a year, thanks to the beautiful Southern California climate. “We want our customers to not only feel welcomed but inspired when they walk into the store,” Harvey says.

This inspiration comes from the enthusiastic greeting customers receive when they walk through the door, along with the store’s music choices and its eclectic mix of furniture on the floor. In fact, Harvey says, “Our customers regularly comment on how much fun it is to shop with us.” A no-pressure sales experience combined with a staff who provides excellent customer service and product education is the right combination to win business.

“We have a great staff, and we hire someone with character over experience. The result is a wonderful group of people who enjoy working with each other,” he adds. Because of the store’s non-traditional sales philosophy, Harvey is cautious when hiring seasoned professionals who may not share the same low-pressure sales style. He certainly has found the right mix for success: In 2022, Patio Productions was an Apollo Awards finalist in the Single-Store Category (Southwest Region) presented by the International Casual Furnishings Association.

While there is a strong focus on offering a total customer experience, including excellent service, Harvey does not subscribe to the “customer is always right” mantra. “In my opinion, this plagues all commerce especially in the area of online sales.” He believes customers must bear some responsibility for returns and be accountable for their actions when selecting, receiving, and using products. Too many consumers, Harvey comments, have been allowed and trained to abuse return policies. “These practices are not sustainable for small businesses or the planet.”

BUSINESS SYNERGIES

In 2007, Harvey developed Harmonia Living, a wholesale business dedicated to designing and manufacturing high-quality indoor and outdoor furniture using top performance fabrics and cushions.

Available online and in-store at Patio Productions,

TOP: The Patio Productions showroom is located in downtown San Diego.

Harmonia Living is also sold through showrooms across the United States.

Made with high-quality materials and expert construction in a contemporary yet approachable design, Harmonia Living offers a refreshing alternative in the world of overpriced furniture. Manufacturing uses the same techniques from well-known high-end brands including heavy-duty powder-coated aluminum frames, HDPE (high density polyethylene) outdoor wicker, Sunbrella fabrics, and Dacronwrapped foam core cushions.

During the pandemic, both retail and manufacturing sectors in the casual industry saw a dramatic increase in the demand for outdoor furniture. For Harvey, operating three separate businesses presented a significant challenge. “At times, we were not able to keep up with the demand on all fronts.” However, he adds, there were some distinct advantages to running multiple companies. “There were occasions in which the three sides of our businesses were able to help each other.”

For example, both the showroom and e-commerce site had access to a steady flow of Harmonia Living inventory stocked in the company’s Southern California warehouse. “We did a good job of forecasting, which allowed us to stay relatively well-stocked compared to other brands we carry.”

In addition, during the pandemic when another manufacturer was behind in making cushions and missed estimated ship dates on dozens of orders for

Patio Productions, Harvey was able to tap into his internal resources. “Because we make our own cushions in-house for Harmonia Living, we were able to step in and make the cushions and deliver completed orders to our customers in a reasonable time.”

Having an e-commerce site during the pandemic was also very fortunate for the brick-and-mortar side of the business. “I was able to keep my showroom staff busy answering calls from the website. There was a lot of synergy between our businesses during the pandemic.”

To keep all his companies running as smooth as possible, Harvey tries to narrow his focus, for a few months at a time, on the business that needs the most assistance or has the greatest potential. “Early on in the pandemic, my time was on the e-commerce side because that presented a lot of opportunity.” Lately, he has moved his energies to Harmonia Living because he sees his efforts making the biggest difference.

The Patio Productions brickand-mortar store opened in 2017 to complement a thriving online business.

Among his responsibilities, Harvey’s favorite job is designing new furniture. Harmonia Living launched three new collections in 2022 and each are selling very well. In 2023, the focus will be on growing the brickand-mortar customer base for Harmonia Living. The 2023 catalog was mailed to existing and prospective dealers early this year. Harmonia Living will also be showing products at the Casual Market in Atlanta in July—the first time the company has had a presence at the show. “I encourage all attendees to stop by our booth and give us their feedback,” Harvey says.

Having achieved great success in the worlds of ecommerce, brick-and-mortar, as well as furniture design and manufacturing, Harvey gives a note of caution for any retailer planning to enter the online sales arena. “Be careful—it is relatively easy to start a website but extremely difficult to get enough traffic to the site to make it economically viable.” He adds, “E-commerce is hard. I would gladly launch another brick-and-mortar patio store over starting a new website.”

Sitting Comfor tabl y

Agio is in the perfect spot to maximize growth while maintaining exceptional customer satisfaction.

BY SHARON SANDERS

AGIO (VIRGINIA BEACH, VIRGINIA)

is one of the outdoor furniture manufacturers that has managed to navigate the uncertainty of the past few years and emerge a stronger company. Heading into 2023 with new plans and a fresh perspective, it is focused on getting back to the basics so it can move forward with its vision. Patio & Hearth Products Report sat down with Doug Peppler, president, to get a firsthand look at what makes this forward-thinking company so resilient.

Who is Agio?

Peppler: From the very beginning in 1996, we knew we

TOP LEFT: Havana sectional with fire pit

TOP RIGHT: Sonata 5-piece fire chat set

BOTTOM LEFT: Doug Peppler

had to be something different as an import company. I’ve been with Agio for 20 years, and our mission all along has been to produce a product with the same quality available to consumers from the high-end U.S. manufacturers that are being sold in specialty stores.

With that winning formula, Agio created a niche for itself not only with specialty retailers, but also with membership club stores and large retailers. In 2018, we diversified our customer base further by developing Apricity, a line designed, crafted, and dedicated to specialty retailers. The relationships we fostered with our specialty customers over the years led us to recognize the need for an exclusive brand that would appeal to their customers. Apricity features specialty-only designs and entertaining options that we don’t offer to Agio customers, including dining, deepseating groups, and outdoor fire pit chat groups.

How have the challenges of the past few years touched the company?

Peppler: It’s an interesting thing that has hap-

pened. We were enjoying many years of forward momentum when we were hit with choppy waters, first in the form of trade tariffs, then COVID, and all that went along with it. From supply chain issues and product shortages to price increases from all of our major suppliers, domestic distribution issues, and labor shortages—the list of things our industry has had to endure is endless. Like everyone in the industry, we’ve had to pivot on many fronts. It was especially challenging as an importer dealing with our partners in China.

How did Agio push through?

Peppler: Our teams on both sides of the ocean have really stepped up to the plate. We had to regroup and do many things remotely, such as product design and sample creation, which was a big adjustment for us because our design team was previously traveling to China every few months. It all worked out for the best in the end.

I can confidently say that the communication level and the relationship with our partners in China is as good today as it’s ever been in the 27 years of our company. To survive, we all had to be willing to do whatever it took to get the job done. Now that the industry is ramping back up, we have permanently adopted a lot of the changes. Many of them allow us to work smarter, as well as save time and money for our operations.

What is the company’s priority for 2023?

Peppler: We were forced to be reactive instead of proactive for the past few years—so it was difficult to focus on the basics. Our priority right now is to get back to the basics and to be

the Addison Collection from Apricity by Agio

Grill Pros

Bull Outdoor Products takes open-air cooking way beyond the grill with an exciting array of outdoor kitchen accessories.

BY KIMBERLY RODGERS

FOR OVER 30 YEARS, BULL OUTDOOR PRODUCTS (Lodi, California) has been at the forefront of the outdoor barbecue kitchen industry, manufacturing and distributing premium stainless steel grill islands and components featuring quality, durability, and ingenuity. In fact, Frank Mello, vice president of sales and marketing, says Bull puts all its focus on only one thing—the outdoor kitchen category. “Barbecue is all we do. We don’t make products for the inside of the home or have a line of patio furniture.” As a result, he adds, “We have gained a thorough knowledge of the category and a deep understanding of our customers’ needs.”

Moreover, Bull offers the most complete line of products for the outdoor kitchen. “There is nothing that we do not have,” Mello says. Products include a host of outdoor kitchen islands, built-in and free-standing grills, firepits/tables, and pizza ovens (heads, carts, and tools). Also available are all the components and accessories to fully supply an outdoor kitchen space, from a refrigerator, ice chest, and double tap beer tower to storage doors/drawers, sink, side burners, ventilation hoods, and bar caddy.

Bull’s biggest selling grills, and the flagship models of the company’s lineup, are the Angus and Brahma models. “Our dealers also do very well with our premium double drawer refrigerator. These are all important SKUs,” Mello says. Known for diving deep in the barbecue category to continually bring new and innovative products to market, Bull has several exciting new offerings coming out in 2023.

NEW OFFERINGS

The Center Q outdoor kitchen, rolling out to key dealers and specifically made for barbecue specialty retail stores, features a smooth solid surface countertop. “It has a modern, contemporary look and resembles granite but is not as expensive. We are very excited about it,” Mello says. At a 114” (length) and 30.5” (depth), the Center Q comes with ample space for friends and family to gather around the island together and enjoy any outdoor space.

The Center Q comes with Bull premium stainless steel components including: the Angus 4 burner grill (75,000 BTU), 6.6 cubic foot deluxe outdoor-rated refrigerator and frame, door/draw combo storage, double trash/recycling drawer, and GFCI outlet. A solid surface countertop and quartzite rock base finish are available in three on-trend color options (gray tone, ivory, and brown). The island also comes with side venting panels, propane tank

retention system, and is available in propane or natural gas.

Also joining the new island lineup for 2023 is the Austin Q outdoor kitchen. With measurements slightly smaller to accommodate different space requirements (96” length and 30.5” depth), features and stainless steel components include: Angus 4 burner grill, 4.5 cubic foot refrigerator and frame, double door storage, GFCI outlet, solid surface top and quartzite rock base finish, side venting panels, propane tank retention system, and available in propane or natural gas. The Austin Q offers the same gray tone, ivory, and brown color options as the Center Q, for the top and base.

In yet another innovation, Bull is offering prefabricated unfinished outdoor kitchens that can then be finished on-site. The kitchens will be sold through NPT, a distribution network for POOLCORP, the

TOP: The Gourmet G Elm model prefabricated outdoor kitchen in tile-ready finish

MIDDLE: The Center Q outdoor kitchen with smooth solid surface

FIRESIDE FAVORITES

BY MAURA KELLER

ESTABLISHED IN 1979 BY

ROBERT LITTLE IN

Vancouver, B.C., Regency Fireplace Products was initially founded when Little saw the inferior quality of many of the wood fireplaces at the time and thought he could make a better-quality fireplace.

“That passion for providing quality products has been our company’s cornerstone guiding principle for the past 40 years,” says Kyle Grant, director of marketing. “Over the 40 years, Regency has grown from a two-person operation into a multinational organization with more than 400 employees supporting our dealer network across multiple continents.”

Today, Regency offers a full line of products including gas, wood, electric, and pellet fuel types; and offered in stoves, inserts, and fireplaces. The company became a member of the NIBE Group in 2016 and became ISO9001 certified in 2022—a further testament to the company’s focus on quality.

AN ONGOING EVOLUTION

Today’s hearth customers desire a specific look and design for their home and need dealers to help them achieve that. As Grant explains, with the rise of imagesharing platforms like Pinterest and Instagram, homeowners have become more customized in what they want their home to look like.

“This has driven innovation to allow the use of various types of materials, including combustible, in finishings to maximize design flexibility, improve TV and media placement, and help eliminate the need for mantels,” Grant says.

In addition, today’s hearth manufacturers need more adaptable accessories to change the look of a unit to meet the diverse range of style demands from customers. “The industry also has become more complex across virtually all facets, including regulation and efficiency, thereby driving the increased need

for innovation and accessories for hearth products,” Grant says.

Customers are also focusing on the efficiency and environmental impact of today’s hearth products. This is driven by the wide range of available tax credits. “In addition, recent fuel price increases are causing consumers to re-evaluate the efficiency of their homes overall; and change fuel types or focus on things like zone heating which fireplaces excel at,” Grant says.

APPEALING PRODUCTS & DESIGN

To meet the evolving consumer trends and interests, Regency is continually improving the realism of gas and electric units to mimic wood with innovations like the company’s infusion burner on the Atmosphere Series, providing unmatched realism. “In addition, we will be launching a new line of electric products that increase the visual appeal of the flame and come in more form factors and styles such as traditional fireplaces and insert fireplaces,” Grant says.

The Regency team is also seeing a significant decrease in the demand for older style linear fireplaces with picture frame faceplates and/or large surrounds. Today’s consumers want more fireplace with less

framing and a clean minimalist look— even with more traditionally styled fireplaces. The trend is going toward a clean minimal frame coupled with traditional elements such as brick panels and logs. Crystals and glass beads also are falling out of favor with consumers opting more for organic media such as rocks.

Today’s consumers want the fireplace to look good whether it’s on or off. That’s why Regency incorporates design elements such as interior lights, customizable styling with more interior options, and hi-definition ultra-realistic log sets that are virtually indistinguishable from real wood, all of which allow for a visually appealing fireplace year-round.

“As the R-values of homes increase, managing heat is also becoming increasingly important,” Grant says.

“Therefore, the ability to control heat output is also more in demand and this can be achieved through heat management systems such as the Cool Wall System found on our Grandview and City Series lines and also through increasing burner turn downs to provide a wider operable BTU range.”

A LEADING COMPANY

Regency concentrates on delivering its brand promise every day. Regency focuses on delivering to its customers in the areas of quality, service, reliability, and innovation. “In addition to our brand promise, we back up all our products with our industry-leading limited lifetime warranty,” Grant says. “Our factory direct shipping, and fully owned and managed distribution channels allow us to quickly get products to dealers when they need them with the support that they need.”

Regency offers advice to hearth retailers looking to draw more consumers.

“The conversation starts online—hearth retailers should invest in a good website. It is your virtual showroom and, likely, the first impression with your potential customer. A well-designed, optimized web-

TOP RIGHT: Regency City Series Seattle See-Through Gas Fireplace

BOTTOM LEFT: Regency Grandview G800EH Gas Fireplace

From traditional to modern, Regency fireplaces are revered for their warmth, efficiency, and beauty.

site will assist in ranking in search engines and enable customers to find you when they search online, just like choosing a retail location.”

Grant also points to omni-channel marketing as a key method. “The path to purchase is no longer linear, arguably it never has been. Know that your customers will come in contact with your brand through several touchpoints and not always in the same order,” Grant says. “Maintaining a consistent marketing message across all your marketing channels is important. Customers will engage with you through multiple channels; therefore, monitoring each of these channels for potential sales and customer service inquiries/complaints is essential.”

Also, Regency advises retailers to maximize the revenue per square foot in showrooms—ensure the products on the floor drive sales. “Mind your margins and your total revenue—as we speak with many of our dealers, we understand that a major limitation is the capacity of the installation team,” Grant says. “Therefore, it is essential to maximize your revenue per install and thus know which products and product lines you make the highest revenue on (not just in percentage, but in actual dollars), while also minimizing your call-backs and warranty service calls that impact your capacity and revenue potential.”

The supply chain issue also has proven challenging to manufacturers, distributors, and retailers. As Grant notes, the biggest constraint in the company’s supply chain was the electronic ignition control systems due to the worldwide computer chip shortage.

“This did impact production capabilities for e-units; however, the company was able to pivot quickly to produce more standing pilot units where possible,” Grant says. “Cost increases have also run rampant throughout our supply chain, from raw materials to transportation. While our suppliers implemented price increases, Regency attempted to shield our dealers and customers as much as possible by delaying price increases and, where possible, absorbing some of the price increases.”

One thing Regency can state is that it never compromised on product quality—Regency still uses the same quality materials throughout the product line. “Our purchasing teams constantly sourced comparable products from alternative suppliers wherever possible to mitigate supply constraints, allowing us to diversify our supplier lineup and maintain access to high-quality materials,” Grant says.

LOOKING AHEAD

The Regency team believes the hearth industry will continue to pro-

vide customers with products that meet esthetic and functional needs for their family and living spaces.

“Fireplaces are more than something that draws a family together. They also provide a secondary heat source and, at times, an important emergency heat source—we don’t see this changing in the future,” Grant says. “Regency is continuing to expand our Atmosphere Collection of gas inserts and Grandview series of gas fireplaces to include more sizes and more options. We are investing heavily to improve all aspects of our business from product development right

through to customer service.”

Regency’s electric product line also will be expanding significantly—more styles, form factors, features, and all communicating with home automation technology.

“We believe this product category will continue to grow and evolve to meet the customers and environmental demands of the future,” Grant says. “The future of the industry is strong and evolving. Regency is well positioned and excited to continue to meet the needs of consumers and dealers with new products, new innovations, and new technologies.”

THE FAST TR ACK

Sunbrella moves forward with fashion, functionality, and client focus. BY LAURIE

RUDD

WITH DECADES OF SEASONAL INTRODUCTIONS

under its proverbial performance textile belt, Sunbrella approaches 2023 with equally robust attention and inspiration. The product of legendary textile pioneer, Glen Raven, Sunbrella is focused on delivering the goods once again. While never straying from the need to create “relevant, yet timeless” designs, this award-winning brand is innovating to meet and exceed customer business expectations.

“Innovation is a core tenet at Glen Raven,” says Dave Swers, president of Glen Raven Custom Fabrics. “We are continuously developing new products to support our customers and their business goals.”

Swers acknowledges that this focus on innovation also is evidenced in the hard work of the Sunbrella global design team to develop fabrics that feature the brand’s ever-expanding yarn bank, unique constructions, and legendary collaborations. The creations for 2023 continue the performance-centric purpose begun decades ago while showcasing a design process that never ends.

DESIGN FOCUS FOR 2023

“Home design is more accessible than ever before, and consumers are seeking wideranging inspiration rather than one singular trend to inform their choices,” says Greg Voorhis, executive design director at Sunbrella. “Our design team is constantly focused on evolving our comprehensive portfolio of fabrics with patterns, textures, and colors for every aesthetic.” According to Voorhis, this includes a focus on

TOP LEFT: The Sunbrella design team is focused on evolving the brand’s fabric portfolio with patterns, textures, and colors for every aesthetic.

TOP RIGHT: At Sunbrella, design insights are paired with analysis and color forecasting to create inspired and textural fabrics.

MIDDLE LEFT: Richard Frinier Collection

MIDDLE RIGHT: Sunbrella Perspectives Collection

BOTTOM: Sunbrella Perspectives Collection

continuing to expand the leading design expertise of Sunbrella with new yarns that push the limits for how performance fabrics can look and feel.

Keeping designs fresh season after season seems an insurmountable task, but one that is accomplished at Sunbrella through the use of diverse experiences and proven expertise across the design collective.

“Our team honors a collaborative and iterative process that reflects our experiences,” Voorhis says. “This approach naturally brings in fresh ideas throughout the year.”

“We pair our insights with analysis and color forecasting to create inspired and textural fabrics that feature our innovative yarns,” Voorhis says, “… to ensure all Sunbrella fabrics are relevant, yet timeless.”

The brand’s design team is currently observing four primary insight points: (1) a consumer crav-

ing for connection and the desire to invest in furnishings to formulate gathering spaces; (2) a new definition of luxury that is more inclusive and manifests as elevated textural fabrics that are designed to last; (3) a desire for tranquil home spaces that help cherish moments of joy; and (4) exploration of design rulebreaking to create more personalization in living whether measured or maximized.

The most recent Sunbrella upholstery offering known as “Perspectives” provides an example of putting these insights and innovation into finished textiles. This collection pairs nostalgia with modern sensibilities. The “Clock Out” pattern within Perspectives is “reminiscent of a calm breeze rustling through the palm fronds,” whereas, the “Escape” pattern takes its inspiration from handmade textiles, rugs, and hand-painted tiles found in a bustling Moroccan market. “Sail Away” is a new stripe pattern designed in four distinct colorways with each evoking memories of vintage resort stripes.

PREMIER PARTNERSHIPS

For Sunbrella, design exploration has definitely led to successful assoc iations and collaborations— some cultivated over many years. In 2023, these partnerships once again will be on display, from a new collection that will be announced this spring with acclaimed design professional

ELECTRIC PERFECTION

TRV45-Bespoke TRV75-Bespoke

Eggceptional Grilling

The Big Green Egg is more than just an outdoor cooker—it’s a prized possession among barbecue fanatics.

BY LARRY THOMAS

ARDY ARANI CAN SPEAK AT LENGTH ABOUT the proprietary ceramics, thermal properties, and heat retention features that make the Big Green Egg one of the world’s best-selling outdoor cookers, but he would rather not.

Arani, the company’s CEO/managing director, prefers to talk about the wide variety of foods that can be cooked on the Egg, and the enormous amount of fun people experience while using his products. It has become a cult-like affinity that consumers express daily on a variety of social media platforms.

“It’s so much more than a backyard barbecue grill,” he says. “We can show you how to use an Egg in about an hour. Then you spend the rest of your life having fun with this thing and exploring all the different (types of cooking) that you can do. You can cook anything and everything.”

Arani notes that steaks, burgers, turkey, ribs, chicken, pizza, meat loaf, and brisket are just a few of the foods consumers cook on the Egg, and many share their favorite recipes and offer cooking tips on social media. (A user in Canada recently wrote about the perfect way to cook a moose, for example.)

“It becomes a culinary journey,” he says. “Once someone gets comfortable with their Egg, then the journey begins. Then the fun begins.”

To help convince consumers to start that journey, Big Green Egg entices them with things like a lifetime warranty and endless testimonials from satisfied customers and dealers.

TOP: Ardy Arani

BOTTOM: The new pizza wedge creates an opening in the Egg large enough to slide a pizza in and out without having to fully open the dome.

“You can walk into any Egg dealer … and somebody there is going to talk all about cooking on an Egg. That’s the type of culture we’re trying to create,” Arani says. “We joke that if somebody walks into the store with a pocket protector and a bunch of pens and a slide rule, that’s the time to start talking about thermal properties. But most people just want to know what can I do with this thing that’s above and beyond … what a basic grill does.”

Of the seven Eggs in the company’s current product line, the large Egg, which has the capacity to cook a dozen burgers, eight steaks or a 20-pound turkey, is the most popular model, despite a typical retail price of about $1,000. Interestingly, Arani notes that the XLarge model, which can cook two dozen burgers or two 20-pound turkeys and retails for about $1,400, has seen a surge in sales, as has the MiniMax, a compact model he says is perfect for tailgating. Experienced users who own a larger model but want to cook several courses of a meal at once also are snapping them up.

Experienced users who don’t want to spring for a second Egg still keep coming back, however, to purchase consumables such as natural lump charcoal (it needs no lighter fluid) or some of the dozens of accessories that are available.

Accessories, which the company calls Eggcessories, include not only commonplace items such as barbecue mitts, grill stands, and grill covers, but also a variety of cooking aids such as cast-iron skillets, Dutch ovens, and pizza stones and racks that are specifically designed to fit inside an Egg.

In recent months, Arani says demand has soared for pizzarelated accessories, and adds that the company recently launched a pizza wedge that creates an opening in the dome of the Egg that is large enough to slide a pizza in and out without having to fully open the dome. “I can make a pizza on an Egg better than a pizza parlor,” he says. “You’re getting a pizza that is perfectly cooked with a crispy crust—and the bottom is not burned.”

Arani says the company didn’t experience a big drop in demand in 2022, and he isn’t expecting one in 2023 due to what he calls “a return to normalcy in consumer behavior.” That behavior was clearly abnormal during the pandemicfueled years of 2020 and 2021, which he says makes those years largely irrelevant for analytical purposes. “We think

2019 is a better baseline, and compared to 2019, we are up,” he says of 2022.

Arani also adds that the pandemic’s supply chain and inventory woes weren’t as severe for Big Green Egg because all components for its grills are made in North America and South America. That insulated the company from many of the logistics headaches that frustrated manufacturers of outdoor furniture, appliances, and other products for the home.

He says the challenge now is that many competitors in the grill category—most of whom

source at least some components from Asia—are saddled with bloated inventories that were ordered when demand soared during the pandemic.

“There’s a lot of product dumping, deep discounting—whatever you want to call it—in response to this massive glut of inventory,” Arani says. “We’re not immune (to inventory issues), but we’re not out there slashing the price of Big Green Eggs because we’ve got them piled up on the sidewalk in front of our warehouse with no place to store them. We’re fairly nimble. We’re able to adjust a little more quickly.”

Demand remained steady for the Big Green Egg in 2022, and the company expects additional growth in 2023.

Once someone gets comfortable with their Egg, then the journey begins. Then the fun begins. ”

9 Decades St rong

BY CHERISE FORNO

AS EMPIRE COMFORT SYSTEMS

(Belleville, Illinois) celebrates 90 years as a family-owned and -operated business, it remains committed to its roots—listening to its customers and providing efficient zone heating to satisfy their needs. “The core of who we were 90 years ago—a zone heating manufacturer—is who we still are,” says Nick Bauer, president and a fourth-generation member of the Bauer family. “We’re very blessed to have done this for 90 years. It’s something we’re very proud of.”

Since Nick Bauer’s great grandfather, Henry Bauer, founded Empire Comfort Systems in 1932, the company has grown substantially and weathered many challenges over the years, as well as an ever-changing market by focusing on a singular goal— heat. “We’re not rocket scientists,” Bauer says. “We sell what humans have needed their entire existence—we need heat. We sell zone heating, and we sell efficient applications.”

Selecting high-quality products and providing superior customer service enabled Empire Comfort Systems to thrive, despite obstacles presented during COVID such as supply chain issues,

TOP LEFT: A large zero-clearance wood fireplace provides heat and ambiance to this living room.

TOP RIGHT: Birch log sets provide a realistic look.

MIDDLE: A freestanding wood-burning Empire Stove

BOTTOM: The patented Primo Oval design makes the Primo Grill product line a popular choice.

labor shortages, and long lead times. “On a demand side, it led to a massive increase in demand, but on the availability of labor and components side, it led to shortages like we’ve never seen before,” Bauer says. “It’s been a massive challenge.”

But the company faced the struggles of the last several years head-on with extremely successful results. “Did we have challenges on the supply and labor side? Absolutely. But it has also drastically helped our business. We are a substantially larger business now than we were two years ago. The challenges of

growth are a lot better than the opposite.”

While sales have become more manageable in some categories, Bauer explains that keeping some products available is still an uphill battle. “Our gas logs have always been our number one product, and they haven’t been in stock for 30 months,” he says. “Every time we increase production substantially, it has been taken by our customers.”

Demand for products such as wood stoves and gas logs will vary based on weather and gasoline prices. Bauer notes that chilly

Four generations of family have contributed to the success of Empire Comfort Systems.

SERIOUSLY SUSTAINABLE

POLYWOOD wins customers by making high-quality furniture from recycled materials.

BY LARRY THOMAS

WHEN POLYWOOD

GOT ITS START

in 1990, consumers were just beginning to learn about the benefits of recycling, and the concept of sustainability was primarily limited to academic discussions at environmental conferences. But co-founder and CEO Doug Rassi embraced the concept immediately, recognizing its practical applications for the production of outdoor furniture. To him, sustainability wasn’t a fad. It was the foundation of his new business.

“Sustainability and a zero-waste mindset are at the core of everything we do, and have been since day one,” says Megan Pierson, senior vice president of business development. “Every POLYWOOD purchase helps remove plastic waste from landfills and oceans, and that’s a great message to share with our customers, who love knowing they have a product they can rely on season after season.”

The company’s secret sauce, if you will, is high-density polyethylene, or HDPE, an exceptionally durable plastic used to make milk jugs, shampoo bottles, detergent containers, and the like. POLYWOOD recycles millions of pounds of the stuff every year and turns it into the “lumber” that’s the heart of every piece of furniture.

But Pierson notes that POLYWOOD’s lumber never needs to be painted, stained, or sanded, and can withstand all types of weather, including the harsh sea/salt air in coastal

TOP: Braxton Deep Seating Collection

BOTTOM: Lakeside 7-piece Dining Set

communities. Plus, all products carry a 20-year warranty.

She says consumers consistently tell the company the durability and comfort of the furniture is an important element of the purchasing decision, but the sustainability story often takes center stage. “It’s an important decision factor for our customers because they’re looking for mission-driven brands they can trust and products they can feel good about pur-

chasing,” Pierson says. “They also love that our furniture is made in the USA, minimizing our carbon footprint thanks to reduced transportation needs.”

The company’s corporate headquarters and factory have been a fixture in the northern Indiana town of Syracuse for decades, but a second factory and distribution center were opened in Roxboro, N.C., in 2018 and expanded in 2021 to meet increasing demand. The $61.6 mil-

lion Roxboro expansion is expected to add about 300 jobs by 2026.

SOARING DEMAND

As was the case with every other outdoor furniture producer, demand soared during the pandemic— its iconic Adirondack chairs and dining sets led the way—but Pierson believes the sales momentum will continue into 2023.

“(During the pandemic) consumers treasured time in their backyards with family instead of dining out or traveling,” she says. “That momentum isn’t going away, as we continue to bring products to the market that our customers are looking for while spending more time outdoors.” Such products include console tables, modular sectionals, and daybed swings.

That Adirondack chairs paced sales during the pandemic came as no surprise, since the chairs were the first POLYWOOD product ever made and continue to be its most popular product. “It checks all the boxes,” Pierson says. “It’s durable, comfortable, stylish, low maintenance, and ideal for any outdoor space, whether you’re an urban dweller or have a spacious backyard.”

Interestingly, she notes that some POLYWOOD products—notably deep seating pieces from the transitional Lakeside and Braxton collections—don’t necessarily need a backyard because they’re making their way indoors. “Transitional designs are always a popular choice, as they’re just so versatile, regardless of the size or aesthetic of your outdoor space … and we have seen consumers featuring deep seating pieces in their indoor living rooms or three season spaces because it extends that sense of relaxation into your home.”

But perhaps the company’s biggest growth opportunity is with licensed collections. Two have been launched within the past year—Martha Stewart by POLYWOOD and Country Living— and based on their early successes, more could be on the way. “Co-branded partnerships are a strategic part of our growth via driving awareness to a broader consumer audience, resulting in more instore customers,” she says.

She describes Stewart as “not just a trusted entertaining icon, but a champion of style and American innovation. It has been a delight to work closely with her team to create this beautiful collection.”

Seating pieces in the collection feature intricate latticework on the backs and graceful lines that highlight its traditional styling. The collection doesn’t have any of POLYWOOD’s signature Adirondack chairs at the moment but does have a variety of dining tables and chairs in counter, bar, and standard heights; seating pieces with cushions; occasional tables; and rocking chairs.

The Country Living Collection by POLYWOOD, meanwhile, includes several Adirondack chairs in classic and modern styling, as well as a lineup of rocking chairs “that resonate with customers who celebrate front porch living,” Pierson says. Featuring timeless traditional styling, the collection also includes several occasional tables, benches, and bar-height chairs. There also are a

number of bar-height dining sets and even a porch swing.

STRONG SELLERS

In the company’s extensive lineup of transitional collections, Pierson says the Lakeside and Braxton collections are among the most popular. Braxton features an “X” design in the seatbacks, while Lakeside offers a cottageinspired design that delivers a relaxed vibe. Both collections have a wide variety of deep seating and dining pieces in addition to occasional tables and rocking chairs.

Most of the company’s classic collections feature Adirondack chairs, which Pierson says are perennial favorites. The classic lineup also includes several collections with extensive offerings of dining tables and chairs, as well as the Mission Collection, which features deep seating pieces with Mission styling. Classic Adirondack chairs retail for $199 to $349, while 5-piece dining sets typically range from $995 to $1,495.

Another strong seller in the classic lineup is a collection of rocking chairs that delivers “curb appeal,” not to mention comfort, she says. The lineup includes an Adirondack rocking chair, a classic presidential rocker, and a high-back rocking chair with Shaker styling.

POLYWOOD’s modern collections are all about Adirondack. The lineup includes dining chairs, rocking chairs, and bar chairs with Adirondack styling, in addition to a series of coordinating occasional tables. “The modern Adirondack is one of our best sellers,” Pierson says. “The sleek design is so beloved, plus it’s available in a variety of neutral and vibrant colors.”

Across all collections, she notes that neutrals remain the most popular colors—especially those with a tinge of beige and gray. Such colors are more versatile and allow consumers to accent them with more colorful cushions and pillows.

POLYWOOD Modern Adirondack

W H AT ’S N E W 6 Hot Products To Sell Now

The Premier Q

The Premier Q, one of the newest offerings in the Bull Outdoor Kitchen lineup, is loaded with premium features and popular components. The Premier Q comes standard with the Angus Grill Head, a premium outdoor-rated refrigerator, drop-in single side burner, double trash/ recycling drawer, and the 30-inch door drawer combo. The Premier Q has everything you need to build the perfect outdoor living space and become the envy of your neighborhood. Contact: (800) 521-2855 or www.bullbbq.com

Circle Reader Service No. 101

Coming Soon — Updated G3 Insert Fireplace

This new premium G3 fireplace introduces a new era of design and performance. The VClass burner provides a full, rich fire while matching the radiant and convective heat output and efficiency that you’ve come to love from a Valor G3 insert. The V-class burner offers V-class Birch, Driftwood, and Traditional logs with all the front and surround choices the G3 offers. Contact: (800) 468-2567 or www.valorfireplaces.com Circle Reader Service No. 102

Alcott Rectangular Gas Fire Pit Table

The Alcott Fire Pit Table portrays a modern farmhouse aesthetic. This unique fire table features an Antique Timber Supercast concrete top with a white-washed shiplap base. The Alcott delivers a warm glow for a relaxing, enjoyable time outside, featuring a Dora Brown Crystal Fire Plus burner. The rustic and contemporary look is sure to have you in love with your outdoor space for years to come. Contact: (866) 303-4028 or www.outdoorrooms.com

Circle Reader Service No. 103

New for 2023 — Phifertex Cushion Collection

The Phifertex Cushion Collection is the perfect compromise between durability and comfort. While still providing the benefits of PVC, these fabrics are woven with small denier polyester-coated yarns to provide a soft and pliable hand in cushion upholstery applications. Infused with Microban antimicrobial protection, the fabrics are easy to maintain and clean. The Phifertex Cushion Collection is available in eight new colors. Contact: (800) 221-5497 or www.phifer.com

Circle Reader Service No. 104

Wilderness 25H ThreeSided Stand Alone

The Wilderness 25H Three-Sided Stand Alone showcases Ortal’s ultra-realistic fire log technology in a freestanding, stove-style design. Available in black, red, and white and with wall-mounted or decorativebase options, the 25H TS Stand Alone provides all the efficiencies of a direct-vent gas fireplace with minimal construction disruption and total design flexibility. Learn more at www.ortalheat.com.

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Diva — New Dining Collection

Unique and with a level of detail that lives up to her name, the Diva stands alone. The new dining offerings in the Diva collection are crafted with an aluminum frame in Snow or Graphite color powder coating and woven with a Beige Durastrap. The chair offers comfortable seating with a sling seat, or the option of a seat cushion with a selection of lovely fabrics. Your outdoor living space will never again settle for anything less than a showstopper. Contact: (866) 919-1881 or www.ratana.com

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PRODUC TS

Havana Fire Pit Sectional

Agio’s Havana Collection features beautifully arched sectional deep seating and two curved bench seating to accommodate hosting large groups with equal flair. The mix of all-weather wicker, rust-free aluminum frames, and a signature fire pit at its center allows customers to gather throughout the seasons. Havana sectional fire pit collection is sure to make a statement on your showroom floor. Contact: (888) 997-7623 or www.apricityoutdoor.com.

IgniteXL Bold Linear Electric Fireplace

The IgniteXL Bold Linear Electric Fireplace sets a new standard for flame realism, customization, and installation options. Featuring a flawless, panoramic view, this innovative fireplace is available in 50, 60, 74, 88, and 100-inch lengths. Customers can install the IgniteXL Bold as a single-sided, right or left corner, or bay-style fireplace; all options are included with every fireplace. Connect up to five units (maximum length: 500 inches) to create a dramatic focal point. Customers will also enjoy incredible options for mood lighting, color effects, and flame settings. The IgniteXL Bold is also designed for four-season enjoyment, with settings for heat (warms up to 1,000 square feet), flame only, and air circulation. Contact: (800) 668-6663 or www.dimplex.com.

Circle Reader Service No. 108

SunStar Glass from AEI Corporation

The SunStar Glass is a wind and rain resistant patio heater developed to warm a variety of hard-to-heat areas and extend the use of outside areas. The SunStar Glass is ideal for restaurant patios, outdoor entertainment, and dining areas as well as residential patios and porches. The SunStar offers two heat settings and can operate on a powerful 35,000 BTU on colder days or a softer 24,000 BTU on milder days. Contact: (949) 4743070 or www.aeicorporation.com.

Circle Reader Service No. 109

Propane Patio Heater

The Propane Patio Heater is the perfect outdoor dining solution! Equipped with convenient electronic ignition, fueled by a standard 20-pound propane tank (not included), the burner produces 46,000 BTU. This item can be used as a free-standing product or under several of Telescope Casual’s dining, balcony, and bar height tables. Only from Telescope Casual! Contact: (518) 642-1100 or www.telescopecasual.com.

Circle Reader Service No. 110

Distinction Series

The Distinction is available in both single-sided and seethrough configurations and a full 36”, 48”, 63”, or 72” of viewing space to perfectly suit your needs. The Distinction also comes standard with a concealed burner, ceramic glass, circulating fans, multicolor LED uplighting, and a convenient flame turndown. Now available with the Cool Wall Advantage kit, you can divert heat away from the wall above the fireplace, keeping your TV or artwork safe. Contact: (800) 378-3115 or www.montigo.com.

Circle Reader Service No. 111

Lynwood W-76 Cast-Iron Wood Stove by Sierra Flame

The Sierra Flame Lynwood W-76 Cast-Iron Free-Standing Wood Stove is a great addition to any room, bringing the warm and cozy comfort of a true wood-burning experience. With its large, beveled glass front, this stove boasts a massive viewing area, so you can watch your fire roar to life. Combined with its European design, this wood stove will fit virtually in any room with its adaptability. Contact: (877) 850-9458 or www.amantii.com.

Sarah Deep Seating Collection

Alfresco Home is introducing the brand-new Sarah Collection for the 2023 season. This elegant mixed-material collection features maintenance-free aluminum frames and wicker seat backs to achieve a classic striking appearance. The aluminum frame is finished to achieve a wood look. The high-density polypropylene (HDPP) Everwoven all-weather wicker is hand-wrapped on the frames and provides comfort and aesthetics. The collection is finished with thick comfortable seat and back cushions. Coupled with wide arm rests, this chair is comfortable and attractive. Visit Alfresco Home’s new showroom in the Atlanta AmericasMart Building 1, 5th Floor, Suite #5D6. Contact: (610) 705-8808 or www.alfrescohome.com.

Circle Reader Service No. 113

Big Green Egg Rotisserie Kit

Convert your Big Green Egg into a wood-fired rotisserie! This complete rotisserie kit features a powerful, yet quiet 120V motor that will consistently and evenly turn food over the flame. It also comes with a coated steel ring attachment that seals the EGG for optimal heat and flavor retention. The kit comes with the traditional rotisserie spit but also works seamlessly with flat or tumbler-style rotisserie baskets. Available for L and XL EGGs. Contact: (770) 938-9394 or www.biggreenegg.com.

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New Forest Electric 63”

The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.

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The Reversible Door Drawer Combo

The new Bull Reversible Door Drawer Combo adds versatility to your outdoor kitchen with a design that allows you to install this component with the door on the left or right side. The Bull Door Drawer Combo has premium 304 grade 16 gauge stainless steel, fully enclosed drawer components, and dual-lined doors for easy storage of grilling accessories and cleaning products. The new Bull Reversible Door Drawer Combo is a must for any outdoor kitchen project. Contact: (800) 521-2855 or www.bullbbq.com.

Circle Reader Service No. 116

Le Griddle

For tailgating, backyard parties, or meals for the family, Le Griddle is the perfect product for all of your customers’ outdoor cooking needs. Why not join the fastest-growing product category in the outdoor cooking area?

The best outdoor grill isn’t a grill at all! Contact: (800) 833-5998 or www.legriddleus.com.

Circle Reader Service No. 117

Coyote Pellet Grill

The Coyote Pellet Grill has the look, versatility, and superior functionality of a luxury indoor appliance. Design is in the details and this high-end grill, which performs like an indoor oven, includes a state-of-the-art digital touch screen, a unique Versa-Rack for multitiered cooking surfaces, a double walled canopy with gasket, and a spring assist hood. As a bonus, Coyote’s green, Smart drop pellet system has a frontloading hopper that can be used with any flavored pellet. Contact: (855) 520-1559 or www.coyoteoutdoor.com.

Circle Reader Service No. 118

Prodigy Series

Perfect for highend luxury homes or light commercial applications, the Prodigy adds tranquility and warmth to any space. Your desired media can

completely cover the bed of the firebox, enhancing the ambiance even when the fireplace is not in use with standard LED uplighting. The Prodigy is further enhanced with its zero-clearance facing requirements, standard intake dampers, and COOL-Pack glass. Available in single-sided, seethrough, corner, and bay configurations. Contact: (800) 378-3115 or www.montigo.com.

Circle Reader Service No. 119

Sonata Deep Seating

The Sonata collection from Agio features modern, trending pieces offering a balance of design and function. This fresh new take

on outdoor furniture has a distinct modern feel. The multifunctional nesting accent tables are crafted in marble-like porcelain tops with veining detail, which complements the neutral tones of the hand-brushed aluminum frames and ultra-plush deep seating cushions. Contact: (888) 997-7623 or www.apricityoutdoor.com.

Circle Reader Service No. 120

Infratech

Dimplex Flame Connect App

At Dimplex, the drive for innovation is all about making life easier. The free Flame Connect App makes it simple for customers to take advantage of the following technology-packed electric fireplaces: the new IgniteXL Bold Linear and Multi-Fire Slim Linear, and this spring, the new Opti-myst Linear. The app lets users alter modes, settings, and flame effects to create customized experiences to suit the mood. The primary user can add an unlimited number of secondary users, so everyone in the family can have their own settings. Plus, for hospitality installations, guest mode enables visitors to fully enjoy their fireplace features. Follow Dimplex @dimplex_northamerica to stay up to date. Contact: (800) 668-6663 or www.dimplex.com.

Circle Reader Service No. 123

Kendall Sling Armless Café Chair

A practical but exciting new introduction for 2023 is the Kendall Sling Armless Café Chair. Designed with the same sleek lines you know and love from the Kendall Sling Collection, this armless chair is the perfect item to maximize the number of seats around a table. This chair pairs best with the new 48” x 96” MGP Top Table or the 42” x 120” extension tables. Contact: (518) 642-1100 or www.telescopecasual.com.

Circle Reader Service No. 124

Introducing Infratech’s Marine Up-Grade 316 stainless steel for the W/WD, C/CD Series heaters, and the Flush Mount Frames. Enjoy the American-made craftsmanship you have come to expect from Infratech with the element protection 316 stainless steel offers. Contact: (800) 421-9455 or www.infratech-usa.com.

Circle Reader Service No. 121

Big Green Egg Pizza Wedges

Pizza Oven Wedges enable the Big Green Egg to be configured into a traditional brick oven setup with an easily accessible front opening that makes quick work of sliding pizzas in and out of the EGG. The EGG’s thermal properties maintain a consistent temperature while cooking multiple pizzas. Available for Large EGGs. Contact: (770) 938-9394 or www.biggreenegg.com.

Circle Reader Service No. 122

At Ortal, we pride ourselves in luxury, product innovation. From our patent pending, Wilderness Collection showcasing our Firelog technology to our wide variety of built-in and Stand Alone units, we have a fireplace for nearly every, high-end design.

VISIT US AT HPBEXPO (BOOTH #217) IN LOUISVILLE MARCH 11-13

TO SEE THE LAUNCH OF SEVERAL NEW PRODUCTS AND FEATURES!

AirDeco I

The next generation of authentic Ecofan stove fans is here! The AirDeco series features an award-winning, patent-pending design offering superior performance, silent operation, and lower start temperatures. The AirDeco I spreads warmth throughout your home with tested and proven airflow of 160 CFM, and it complements contemporary stove designs with cooler surfaces. Proudly designed and manufactured in Canada, and comes with a four-year warranty. Contact: (800) 5673556 or www.caframo.com.

Circle Reader Service No. 125

Louisiana Grills Black Label 1000

Experience luxury grilling with the Louisiana Grills Black Label 1000. Welcome yourself to the upper echelon of grilling by reaching hotter temperatures faster than before thanks to Louisiana Grills’ proprietary exhaust system. With the 180° to 600°F temperature range, 8-in-1 cooking versatility, Flame Broiler lever, and 18-pound hopper, the LG1000BL is meant to be shown off for a crowd. Also, the 1,000square-inch cooking space means you can easily cook for one, too. Contact: (877) 303-3134 or www.dansons.com.

Circle Reader Service No. 128

DuraTech Chimney

Universal Controls

Infratech knows that its customers have different needs when it comes to the controls they choose for their properties. This is why Infratech offers a broad range of custom control options that allow you to enjoy heaters “your way.” The Universal Control works with any Bluetooth/Wi-Fi dimmer or with apps compatible with Alexa, Siri, or the Google Home Assistant. All of these products are Proudly Made in the USA. Contact: (800) 421-9455 or www.infratech-usa.com.

Circle Reader Service No. 126

Ultimate 5 Gas Logs

The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of highheat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainlesssteel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.

Circle Reader Service No. 127

With a Thermal Tech blanket insulation encased between dual walls, DuraTech offers the optimum in safety and performance. It keeps the outer wall of the chimney cool, while ensuring high flue gas temperatures for optimum draft performance. Designed for normal, continuous operation at 1000°F flue gas temperatures, DuraTech is subjected to rigorous and stringent high temperature requirements of the UL standard, including one hour at 1400°F, plus three 10-minute chimney fire tests at 2100°F. Contact: (800) 835-4429 or www.duravent.com.

Circle Reader Service No. 129

Electric Schwank Heaters

Schwank electric patio heaters are an excellent way to add a safe, efficient, and effective heat source to your outdoor space for the fall and winter seasons. Specially designed for outdoor commercial and residential establishments—they are safe, modern, and require little space. Models range from 500 to 6,000 watts, have a stainless steel finish, and are available in a single or two stage option for a high or low heat setting. Contact: (877) 850-9458 or www.amantii.com.

Circle Reader Service No. 130

We couldn’t have done it without you!

to our network of over 1000 dealers that made 2022 so successful

U55 Gas Fireplace

2023 Urbana

Luxury Fireplaces will be launching its largest traditional fireplace to date. The incredible U55 will be the perfect choice for the hearth customer looking to make a dramatic impact

regardless of the room size. Its detailed log set and multiple liner choices will be a welcome addition to Urbana’s growing lineup of luxury gas fireplaces. Learn more at www.urbanafireplaces.com.

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Real Fyre G52 Radiant Fyre Vented Burner

The Real Fyre G52 Radiant Fyre Vented Burner offers advanced features including an exclusive stainless steel “Booster Grid” that acts as a catalyst—increasing the intensity of the fire. The exclusive logs compatible with this set are specially designed to work synchronously with the Booster Grid, retaining and radiating heat. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

Circle Reader Service No. 132

Plaza Luxury Fireplace

Plaza fireplaces are engineered with unlimited design and installation capabilities for every room. With the innovative heat redistribution system, finishing materials can be brought up to the fireplace opening. This also allows for a TV, artwork, or mantel to be safely installed above the fireplace. The Plaza’s power vent technology allows the vent greater run lengths and the ability to vent down below the fireplace, letting the Plaza complement almost any location. Contact: (800) 851-3153 or www.plazafireplace.com.

Circle Reader Service No. 133

Sarah Dining Collection

Alfresco Home is introducing the new Sarah Collection for the 2023 season. This elegant mixed-material collection is made from maintenancefree aluminum frames and is accented by wicker seat backs to achieve a classic striking appearance. The aluminum frame is finished to achieve a wood look. The high-density polypropylene (HDPP) Everwoven all-weather wicker is hand-wrapped on the frames and provides comfort and aesthetics. Coupled with wide arm rests, this chair is comfortable and attractive. Visit Alfresco Home’s new showroom in the Atlanta AmericasMart Building 1, 5th Floor, Suite #5D6. Contact: (610) 705-8808 or www.alfrescohome.com.

Circle Reader Service No. 134

Mombo Gas Log System

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large twoburner technology for small and huge fully vented commercial and residential fireplaces or firepits— for indoor and outdoor use. Sizes range from 3 to 10 feet long. Con tact: (888) 295-5647 or www.eiklorflames.com.

Circle Reader Service No. 135

Patio Comfort Portable Patio Heaters

The PC02 Model Patio Heater is designed to provide warmth, comfort, and enjoyment to your outdoor spaces year-round. Completely self-contained and portable, it offers a clean and draft-free circle of heat. Patio Comfort Heaters utilize infrared heat, which heats people and solid objects instead of wasting energy by heating the air. This creates a clean and more efficient heating source. With longterm durability, safety, and performance in mind, all materials are made from commercial-grade aluminum, stainless steel, aluminized steel, or brass. Contact: (949) 474-3070 or www.aeicorporation.com.

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Combustible Facing

Finish with wood or any other combustible facing material right up to the fireplace opening. Flush mount your TV or artwork 12" up from the opening, or mount a combustible mantel just 4" from the opening.

7 Distinctive Liners

Truly make DelRay Square your own with our selection of traditional and contemporary liners.

3 Contemporary Scenes

Our contemporary scenes are designed to create the best environment for tall, robust flames and compliment any decor.

3 Traditional Logsets

Available in Birch, Split Oak & Driftwood. Each logset is designed to work with the universal burner system that ensures a realistic flame pattern that fills the firebox.

AVAILABLE IN 36", 48", AND 60"

The DelRay Linear. A high efficiency, mobile home compatible fireplace that is ready to customize with any of our stunning burner media options. Combustible wood facing can be installed right down to the glass opening.

LINEAR

Linear Framing Depth

All DelRay Linear fireplaces use 4/7 venting and fit easily into a 14¼" framing depth.

DELRAY

Finishing Options

We consulted tile setters and masons when designing the DelRay Linear so it is easy to create the sharpest and cleanest edge in the industry.

SQUARE

AVAILABLE IN 34", 38", 42", AND 46"

The DelRay Square. The universal burner system is not only convertible from natural gas to propane, but can switch from traditional to contemporary burner media scenes without changing the burner system.

Available Fully Loaded

Full load features include an Invisimesh screen, media enhancing halogen downlighting, black reflective glass liners and a circulating fan kit.

Combustible Facing

Finish with wood or any other combustible facing material right up to the fireplace opening. Flush mount your TV or artwork 12" up from the opening, or mount a combustible mantel just 4" from the opening.

SPLIT OAK WINTER

DRIFTWOOD BEACH

BIRCH TWILIGHT

7 TRADITIONAL AND CONTEMPORARY LINERS

Louisiana Grills Founders Legacy 1200

The Founders Series Legacy 1200 by Louisiana Grills is designed to raise the standard of your backyard culinary experience. This wood pellet grill blends an upscale design with advanced features. Utilizing the Louisiana Grills patented Pressurized Cooking System, the Founders Series features a best-in-class rear exhaust output to evenly circulate heat and smoke for consistently flawless results. It’s also outfitted with a 180° to 600°F temperature range, 8-in-1 cooking versatility, and Flame Broiler lever. Contact: (877) 303-3134 or www.dansons.com.

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Stellar by Heat & Glo Custom Open Hearth Gas Fireplace

McKinley 60 Fireplace

It’s where modern meets traditional! This 60-inch fireplace combines the sleek shape of a linear fireplace with the charm of traditional styling. Experience flames like no other with first-of-its-kind wraparound flames. With the addition of Truflame technology, this fireplace has a true wood-burning look that will become the centerpiece of your living room. Contact: (800) 851-3153 or www.whitemountainhearth.com.

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New Forest Electric 48”

The New Forest Electric 48” takes flame technology to the next level. The LED flame visuals offer deep, realistic fires and spread throughout the reflective liner, utilizing every angle. The signature logs are crafted from high-quality materials that perfectly fit together to capture every detail you would expect to see when walking in the New Forest of England. Distributed across North America by Miles Industries Ltd. To experience the New Forest’s next-level electric flame technology, visit a local authorized dealer to learn more. Contact: (800) 468-2567 or www.britishfires.ca.

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RCS

“Made in America” is what your customers deserve in their grill. The new American Renaissance Grills are made of high-quality materials, packed with features, and yet still offer great value for your customers (and a terrific margin for you). Contact: (800) 833-5998 or www.rcsgasgrills.com.

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Customers will crave the atmosphere of an openhearth custom design with no glass and low heat for year-round enjoyment. Stellar creates flames in many different patterns: tall, ribbon, star-shaped, zigzag, spiral, and even vertical presentations where the flames burn sideways. And these custom fireplaces are easier to install with venting solutions that competitors can’t offer. Add a personalized Envision interior panel using a high-resolution image that customers supply. Ex press your vision in almost limitless ways. Contact: (888) 427-3973 or www.hearthnhome.com.

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AirDeco II

The Ecofan AirDeco II is the larger and highest performing heatpowered wood stove fan. The AirDeco II delivers a tested and proven airflow of 190 CFM and is the perfect companion to high-end, contemporary wood stoves. Like its AirDeco I counterpart, the AirDeco II is also proudly designed and manufactured in Canada, and comes with a four-year warranty. Contact: (800) 567-3556 or www.caframo.com.

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Introducing the CAPRI 24

The CAPRI Insert is a wonder, able to transform an existing wood-burning fireplace into an updated focal point in any room. This Direct Vent Flush Mount Series is now available in three sizes and your choice of traditional brick liner, oak, or driftwood log set, decorative stones, or five different colors of crushed glass media. With so many options, you’ll find the CAPRI Insert is perfectly attuned to your décor vision. Contact: (204) 632-1962 or www.marquisfireplaces.net.

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New Echelon Woven Collection

By Gensun

Lightweight and durable, Echelon is great for balconies, terraces, or around the pool. When extra seating is needed for large gatherings or more space to play, the dining chair, lounge chair, and chaise are stackable. In addition to Echelon’s sling and padded sling options is a new Ivory woven option. Contact: (866) 964-4468 or www.gensuncasual.com.

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The New Smaller Electronic Ignition Box

The new smaller Electronic Ignition box takes up less space under the pan and reduces the height of the overall unit, making for an easier and quicker install of all electronic ignition fire pits. Visit www.hpcfire.com for more information.

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Fluted & Split Herringbone Refractory Panels

New panel upgrade options are available for HD4240 & HD5030 Top Vent Fireplaces. Now offering Fluted Refractories for a sleek, industrial look and Split Herringbone Refractories featuring bricks with worn and irregular edges, as found in hand-laid reclaimed brick. Both styles are available in black, charcoal, gray, antique red, buff, or unpainted ceramic. Fluted Side Refractory Panels are also available for select linear models (LFP6018, LFP7218, & LFP9618). Contact: (800) 833-1139 or www.goldenblountinc.com.

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Cube Gas Stove

Here is a sneak peek at the new contemporary gas stove that will be launching in 2023. The Enviro “Cube” Gas Stove will feature a clean, modern design and have two base styles to choose from. This new stove will be priced competitively in its category and will likely become a customer favorite. Learn more at www.enviro.com.

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Nordik Series

Innovation, clean lines, and the most realistic burn appearance available. The new Nordik series is currently

available in two sizes of inserts and will soon be available in three popular sizes of traditional direct vent boxes. Plus, these units are compatible with fronts and firebox panels from other popular models in the product line. Mother Nature meets modern styling in this bold new series of fireplaces—Nordik Series. Contact: (800) 253-4904 or www.kozyheat.com.

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New Ventura Collection By Gensun

Ventura is a streamlined transitional design with a unique use of materials. The collection features a natural look synthetic wicker handwoven onto an extruded aluminum frame and teak-finished aluminum arms that give the warm look of wood without the maintenance. Contact: (866) 964-4468 or www.gensuncasual.com.

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Real Fyre G31 3-Tiered Vented Burner

The Real Fyre G31 3Tiered Vented Burner sets the bar for vented burners. The burner itself is designed in a way to provide you with a beautiful, full-bodied flame, all while using less BTUs. The porcelainized reflective front panel provides a sense of depth to the ember bed and enhances the overall experience. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Ghostwood Log Kit

These logs have a truly unique shape crafted by nature. The three-piece ceramic log set is molded from real ghostwood. Substantial-sized logs ranging from 16”-22” in length can be arranged in a customized, decorative manner. Arrange flat for a low profile look or leaning against the interior wall of the fireplace to create a bold and more dynamic aesthetic. These logs can be added to any Golden Blount linear fireplace model. Contact: (800) 833-1139 or www.goldenblountinc.com.

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Osseo SL-Slim Linear Series

Introducing the latest addition to the dealer-exclusive Osseo electric fireplace series—a 5 3/8” SLIM (SL) version of the popular Osseo 45 and Osseo 60 linear models. This new slim-profile design is the perfect solution for installations in both 2”x 4” or 2” x 6” wall construction. Additionally, the SL linear models include a standard wall bracket that allows you to add a fireplace almost anywhere. Now you can enjoy the ambiance, quality, and warmth of a Kozy Heat fireplace year-round. Contact: (800) 253-4904 or www.kozyheat.com.

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Giro

Giro, which simply means round in Italian, is a collection offering chic stools in two sizes, guaranteed to complement your favorite Ratana outdoor living set. Its 2x2 knitted polypropylene Durarope weaving is UV tested and weather resistant, but don’t let its strength fool you. Both the short and tall stool styles sit pretty in lava gray and pink options, bringing your outdoor experience full circle in both style and functionality. Contact: (866) 919-1881 or www.ratana.com.

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WATERSTOP

The patent-pending WATERSTOP fitting from Warming Trends protects electronics and valve systems from water and debris while delivering outstanding flame performance. This revolutionary fitting keeps the gas supply line dry while allowing the CROSSFIRE brass burner to self-purge any water in the manifold. To learn more and watch a demo of this exciting new product, visit www.warming-trends.com/ burners-plates or call our Flame Specialists today at (303) 346-2224.

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FEATURING THE ENCLAVE 34

Amazingly versatile, and now available in four sizes, the ENCLAVE adapts to suit any room with options for a Corner or a Bay Peninsula.

Create a new dimension with your choice of fireplace liner and accessories that range from driftwood logs and contemporary rocks to cannonballs and glass.

Plus, with the Enclave’s innovative vented chase technology, you can design your own chase vent solution to suit your style.

RE-INTRODUCING THE BENTLEY 34

Now available in four sizes, the BENTLEY featuresan expansive glass viewing area and beautiful designer options allow you to customize the look to your own style.

Take the chill out of the room with this direct vent, zero clearance, heater-rated fireplace, and bask in some serious warmth.

Plus, the BENTLEY 34 incorporates our innovative vented chase technology, so that you can design your own chase vent solution to suit your style.

Featured

Featured

INTRODUCING THE CAPRI 24

The CAPRI Insert is a wonder, able to transform an existing wood burning fireplace into an updated focal point in any room.

This Direct Vent Flush Mount Series is available in three sizes and your choice of traditional brick liner, oak or driftwood log set, decorative stones, or five different colors of crushed glass media.

With so many options, you’ll find the CAPRI is perfectly attuned to your décor vision.

Featured above

NEW! marquisfireplaces.net

above is the ENCLAVE 34” Bay Peninsula Direct Vent Fireplace with Reflective Glass Liner, and Birch Log Set.

above is the BENTLEY 34” Clean View Direct Vent Fireplace with Red Herringbone Brick Liner, and Split Oak Log Set.

is the CAPRI 24 Direct Vent Fireplace Insert with Oak Log Set, Traditional Brick Liner, and Clean View Front and Picture Frame Surround.

Regency Ei29 Electric Insert

Introducing the firstever Electric Insert from Regency. The Ei29 puts choice at the forefront while maximizing style, design, and installation flexibility. Featuring a high-definition, 3Dlayered log set complete with charcoal logs, embers, and grate as well as mixand-match accessories inspired by the Gas Insert lineup. Choose from two voltage options and experience unmatched realism with pulsing fuel bed lighting and dynamic LED display. Contact: (800) 442-7432 or www.regency-fire.com.

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NetZero E-One: Seeing is Believing

No venting. No gas lines. No limitations. Get the authentic look of fire with leading-edge holographic flame technology that’s unlike anything else on the market. Own the future of fire and give customers what they’re asking for—sustainable choices without compromise. Take a moment to take it all in—seeing is believing. The E-one delivers all the beauty of fire with the benefits of zero emissions, zero fossil fuels, and low energy consumption. Contact: www.netzerofire.com.

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Now Available – Phifertex Matte

Phifer recently introduced a matte finish to its popular line of Phifertex Wicker Weaves outdoor fabrics! The matte look is not only new to Phifer but is unique to the industry as well. Woven with yards coated in a low sheen matte vinyl, these fabrics add a completely new design option in a chic finish. Available now in four color options: Black, Ninja, Navy, and Niko (pictured). Contact: (800) 221-5497 or www.phifer.com.

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Aluminum Fire Pit Bowls

A clear choice in the ready-to-burn fire pits, these spun aluminum bowls come in a stone and walnut finish through a process of being Hydro Dipped. This process allows these bowls to take on the appearance of concrete and wood, at a fraction of the weight! Hand-inspected to ensure the highest of quality, and coupled with the biggest flame on the market—HPC’s Torpedo Burner. No need to forgo your wants and needs with HPC. Go to www.hpcfire.com for more information.

Trivista Pictura

With growing market segments in condos and rentals, a fireplace with a simple installation is a must. The new Trivista Pictura is just that, a unique three-sided electric wall mount designed for easy installation at an attractive price point. The Trivista Pictura can be installed in virtually any room to provide instant design enhancement and cozy warmth. Plus, enjoy the multicolored LED ember bed and flames yearround with the option to operate with or without heat. Contact: (866) 820-8686 or www.napoleon.com.

Cedar Ridge Linear Gas Fire Pit Table

The Cedar Ridge Fire Table features a unique Grey Wash Cedar Supercast concrete top on a taupe composite decking base. The top and base are both easy to care for and made from durable outdoor materials. The 12” x 42” Stainless Steel Crystal Fire Plus burner is UL listed for safety. Wow guests in your outdoor space with this fire table. Contact: (866) 303-4028 or www.outdoorrooms.com.

Making the Best Drum Smoker Possible

It doesn’t take a lot to make the perfect drum smoker, but some components are essential. Adding a few upgrades greatly improves your drum’s performance—things like spring-assisted hinges, latch handle kit, charcoal basket kit, charcoal chute kit, inlet vent and exhaust vent kit, grill grate and utensil hook kit, water pan holder kit, or a pizza oven kit. Contact: (800) 828-9254 or www.weberknapp.com. Circle

54 Volume III Collection

Celebrating its 100-year anniversary, Tempotest USA introduces the 54 Volume III collection. The recent launch consists of over 40 SKUs of new solids, fresh stripe designs, and luxurious textures. Colors range from turquoise, indigo, and sapphire to coral, clay, pewter, mercury, and onyx. All Tempotest performance fabrics are made with 100% solution-dyed acrylic fibers. Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 162

American Fyre Designs Legend Firetable

Handcrafted in the USA from durable glass fiber reinforced concrete, the American Fyre Designs (AFD) Legend Firetable offers a generous 5’x3’ surface area surrounding a 36” linear stainless steel burner. Available in coffee table height and in a wide variety of AFD finishes and colors, the Legend firetable is offered with a manual flame sensing control system or a FyreStarter electronic ignition featuring Bluetooth control from a smartphone. Fuel options include natural gas or propane. Contact: (800) 332-3973 or www.americanfyredesigns.com.

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Wilderness Front Facing 60HH

Ortal’s Front Facing 60HH features a 30” viewing area for a taller, more luxurious view. Perfect for pairing the classic charm of a frontfacing fireplace with the revolutionary performance of Ortal’s modern gas fireplaces, which provide heat to the room while remaining safe to the touch and cool enough for surrounding décor. Learn more at www.ortalheat.com.

Gemuetlichkeit – Spartherm Module

The Spartherm 700 Module with a Base C bench fits perfectly in every living style. From conservative to extremely modern, it will always be the center point of the room. Stylish and reduced in the design with perfect German engineering of more than 35 years of experience in the firing business. Also available as 600 Module and different bases. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162.

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Heat & Glo Phoenix TrueView Open Hearth Gas Fireplace

Homeowners can set the mood with a large glass-free view and the authentic look of a traditional wood fireplace, with the convenience of gas. They’ll appreciate the beautiful logs, glowing LED ember bed and interiors of classic brick or modern reflective black glass. Mild heat lets them safely place art or a television 12” above the opening with no mantel, while they enjoy music or the crackle of fire from an optional Bluetooth speaker. Contact: (888) 427-3973 or www.hearthnhome.com.

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MAI-90KEGBEV

The Mont Alpi original series is strong and stunning. This grill combines six burners along with an infrared side burner suitable for searing, pan frying, and boiling; and an infrared rear burner for rotisserie. The grill comes with LED knob lights that are blue when off and red when on, and bright internal cooking lights for perfect vision. The 90-degree module includes a threebarrel kegerator, outdoor refrigerator, and sink. The original series comes with a granite counter for easy cleaning. Optional accessories include the heavy-duty rotisserie kit, charcoal tray, and griddle. The propane-ready grill can be converted to natural gas with the additional Mont Alpi Natural gas conversion kit. Contact: (949) 207-9595 or www.montalpionline.com.

Exclusively from Warming Trends

Use the QR Code above to see the only solution to an industry-wide problem. The WATERSTOP by Warming Trends was specifically designed to prevent water and debris from damaging electronics and valves on burner systems. The proprietary WATERSTOP fitting helps to protect your client’s burner systems while still delivering unparalleled flame performance. Warming Trends continues to lead the industry in innovation in fire features systems, delivering high-quality products you can trust and depend on for all your projects. To learn more and watch a demo, visit www.warming-trends.com/burners-plates or call the flame specialists at (303) 346-2224.

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Varia B-FDh

The Varia B-FDh is a see-through fireplace with a large 41” x 19” glass, making it a perfect room divider between the living room and kitchen or any open, multifunctional living space. One side has a hinged door, the other an elevating door. It is a masterpiece in the middle of your living area. Contact: Spartherm-America / Markus Aumann / m.aumann@spartherm.com / 0049-15222644162.

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The New “FireIn” Logs from Mendota

It’s all about the fire—the authenticity, beauty, and warmth. Mendota’s “FireIn” technology wraps the logs around the burner. Artfully arranged logs reach for the sky, and Mendota’s signature glowing embers and hand-painted, high-definition

set the mood and

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Reintroducing the Bentley 34

Now available in four sizes, the BENTLEY features an expansive glass viewing area, and beautiful designer options allow you to customize the look to your own style. Take the chill out of the room with this direct vent, zero clearance, heater-rated fireplace, and bask in some serious warmth. Plus, the BENTLEY 34 incorporates innovative vented chase technology, so that you can design your own chase vent solution to suit your style. Contact: (204) 632-1962 or www.marquisfireplaces.net.

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oak and birch logs

bring the magic. The FireIn logs and burner will be on display in the FV44i insert and the FV41 in Louisville. Please join Mendota at the show and find further details at www.mendotahearth.com.

54 Volume III Collection

Celebrating its 100-year anniversary, Tempotest USA introduces the 54 Volume III collection. The recent launch consists of over 40 SKUs of new solids, fresh stripe designs, and luxurious textures. Colors range from Turquoise, Indigo, Sapphire to Coral, Clay, Pewter, Mercury, and Onyx. All Tempotest performance fabrics are made with 100% solutiondyed acrylic fibers. Contact: (972) 512-3534, or www.tempotestusa.com.

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The Triple Threat TG Series Grill

Grill. Griddle. Oven Fire Pizza. The TG’s versatility, portability, and spring-assisted hinge make it the perfect option to step up your game day (or everyday) cooking experience! Made in the USA with robust stainless steel outer construction, it is easy to assemble, portable, charcoal and/or wood fueled. Contact: (800) 828-9254 or www.weberknapp.com.

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Coming Soon: Updated H6 ZC Gas Fireplace

The new spectacular V-Class engines show off new logs in the radiant, glowing fire of the H6 gas zero-clearance fireplace (1400M), including Birch, Driftwood, and Traditional logs. Valor has also updated the Ledgestone liner, similar to the H3 and H5 ledgestones. The popular Clean Install kit is now available on the H6 for a minimalist look and easy install. Contact: (800) 468-2567 or www.valorfireplaces.com.

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Clementi

Since 1975, family pride is built into every Clementi product. Only the highest quality materials like food-grade stainless steel are combined with Italian craftsmanship and painstaking quality control to build every Clementi pizza oven outdoor product. Weighing in at up to 50% more than the competition, The Vulcan Group gives you margins up to 25% higher. Clementi—The King of Fire! Contact: (860) 639-8284 or www.thevulcangroup.com.

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New Fire Magic Electric Grill Series

The new Fire Magic Electric Grill series combines the luxury, performance, and durability Fire Magic is known for with innovative sustainable technology to deliver a premium electric grilling experience. Available in two sizes, the full-size, 240-volt, built-in unit boasts a large 31”x16” cooking surface with patented Diamond Sear cooking grids. With a preheat time of less than 15 minutes, the Fire Magic Electric Grill is powered by an advanced heat system featuring dual thermostatic control and a temperature range of up to 700°F for perfect searing. Crafted from 304 stainless steel and highlighted with a large ceramic glass window, the grill’s sleek, black glass touch control panel with Bluetooth technology enables control from a smartphone. Available in Summer 2023. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Metro Sling Dining

Windward’s Metro Sling collection features sleek bold lines, distinctive contemporary coastal elegance, and ultra-comfortable low maintenance slings. Sculpted powder-coated aluminum frames and beautiful weather-resistant fabrics bring handcrafted, made in the USA, modern luxury to any home. Contact: (941) 359-0890 or www.windwarddesigngroup.com.

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Skyway Deep Seating

Transitional, sleek styling, and masterfully crafted with the durable performance of fully welded powder-coated aluminum and a wide array of luxurious solution-dyed acrylic fabrics to choose from. All expertly handcrafted in the USA. Contact: (941) 359-0890 or www.windwarddesigngroup.com.

Wood-Fired Kitchen Stove

Take cooking to another level with a wood-burning cookstove from de Manincor, Italy. The Domino 6 & 8 Maxi is a complete wood-burning kitchen wonder that is equipped with an oven for baking and cooking, and a stainless-steel cooktop with removable rings that bring the fire right under the pot. The firebox heats the oven and the room. Available in a smaller version, the Domina, which sits on decorative legs and comes with a lovely stainless steel backsplash that protects the wall behind the stove. All models come in a choice of colorful cladding.

Visit www.wittus.com for more information.

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MOKS

MOKS is a complete, ready-to-assemble outdoor kitchen that allows consumers to choose from various design layouts in one of six colors—grill and appliances included. With innovative interlocking channels, MOKS takes 60 minutes or less to assemble, using only a screwdriver and as few as two people. The new Coyote Flat Top Grill brings the capabilities of your indoor cooking appliance outside. Teppanyaki-style grilling is a versatile way of cooking, perfect for preparing breakfast, lunch, and dinner. Contact: (855) 520-1559 or www.coyoteoutdoor.com.

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www.duraventgroup.com

Regency Grandview G800 Gas Fireplaces

More models, more possibilities. The Grandview series continues to expand, offering the ultimate flexibility in traditional gas fireplaces. Now with an expanded BTU range, the Grandview offers mix-and-match accessories, flexible installation style (flush or faceplate surround finish), and optional zero clearance installs with Regency’s patented Cool Wall System! Offer customers more flexibility than ever before with simplified installation with Regency Grandview. Contact: (800) 442-7432 or www.regency-fire.com. Circle Reader Service No. 181

Stylus Cara Elite (Coming 2023)

Napoleon’s first smart electric fireplace, the innovative Stylus Cara Elite, aligns with consumer trends to engage a new audience for sales growth opportunities. Offering ultimate convenience with the Napoleon Home mobile app and voice control, homeowners experience an instant enhancement to their space and boundless customization. Featuring infinite flame and ember color combinations to suit the design of the space, temperature adjustments in tune with the environment, and a favorites setting to enhance any occasion. Contact: (866) 820-8686 or www.napoleon.com.

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Ceramic Wood Stove Home Heater

MAI805-BSSBEV

The Mont Alpi Black Stainless-Steel series combines high-quality stainless steel with a strong and stunning design and color. This grill features six burners and an infrared side burner suitable for searing, pan frying, and boiling; and an infrared rear burner and heavy-duty rotisserie kit. The grill has LED knob lights that are blue when off and red when on, and bright internal cooking lights for perfect vision. The beverage center module includes an outdoor-rated refrigerator and sink. The Mont Alpi Black series comes with a granite counter, and optional accessories include a heavyduty rotisserie kit, charcoal tray, and griddle. The propane-ready grill can be converted to natural gas with the additional natural gas conversion kit. Contact: (949) 207-9595 or www.montalpionline.com.

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Hoxter – ALL NEW HAKA 78/57 Swing

Door models

Hoxter is known for its incredible wood-burning technology along with large, double pane glass that keeps the viewing area crystal clear and efficiency levels up. These new swing door models have aggressive retail MAP pricing starting at $4,499.99. Hoxter’s quality of construction, heat output, and serviceability are leaps ahead of the competition. The best technology starts with the details. Contact: (860) 639-8284 or www.the vulcangroup.com.

The Rondo wood-burning stove from La Castellamonte, Italy, has European style. Each ceramic stove is a masterpiece made by hand with local materials. A combination of old-world style and modern technology, the Rondo complements both traditional and contemporary design. Available in four distinct heights with the option of a solid or patterned body. A choice of whimsical ceramic tile colors combined with stylized pattern makes this stove stand out in a crowd. Visit www.wittus.com for more details.

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Palermo Sling Collection

Modeled to complement the beloved Palermo Collection, Ebel presents the Palermo Sling Collection for 2023. Available with white or graphite frames and your choice of fabric in Pebble, Slate, or Indigo, this cushion-less collection is as comfortable as it is stunning. Dining pieces are also available, allowing you to completely coordinate your outdoor space without the maintenance of cushions. Contact: (866) 752-6329 or www.ebelinc.com.

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Gyrofocus

The iconic Gyrofocus has evolved again to become a groundbreaking design in modern fireplaces. Until now, suspended fireplaces could not be set up for gas, but the engineers at Focus developed a way without losing any original design elements. Focus has created an innovative

system for supplying the gas burner through the chimney flue, allowing the legendary fireplace to be supplied with a natural gas or propane burner. Contact: (781) 324-8383 or www.europeanhome.com.

Circle

Outer Realm

Look beyond porches and decks to uncover inspiration from the broader world. Introducing Outer Realm, a Milliken outdoor fabric collection that pushes the boundaries of design and performance. Featuring 14 unique decorative patterns and stripes, this collection presents a complementing selection inspired by the earthiness where land morphs into water on a deserted beach. Engineered to be fade-resistant with a non-PFAS water-repellent finish, this environmentally friendly alternative is meant to be enjoyed by the whole family. Contact: www.outdoor.milliken.com.

Bella Deep Seating

Featuring pre-weathered teak accents to complement its beautiful handwoven gray wicker wrapped tightly around strong stainless-steel frames, the Bella deep seating collection now offers a wide arrangement featuring a deep seating armchair, rocker, lounger, sofa, loveseat, and sectional. Using synthetic wicker, the Bella deep seating collection boasts a tight weave and materials built to withstand harsh conditions. Also available in brown. Contact: www.three-birds.com.

Sunbrella

Exceed FR

Available this month in four versatile colors, Sunbrella Exceed FR is a new inherently fire-retardant shade fabric from Sunbrella that offers top FR performance, while still delivering the same elevated appearance and tactile qualities of woven Sunbrella shade fabrics. In addition to best-in-class FR performance, Exceed FR offers superior sun protection with a UPF 50+ rating, and is bleach-cleanable and resistant to mold, mildew, dirt, stains, and fading. Contact: www.sunbrella.com.

Carina Collection

New for the Veranda Classics 2023 product line—Carina is dressed in an upholstered fabric covering, and its tailored design blends seamlessly into a variety of backyard environments. The timeless contemporary design also adds elegance while the cushioned back and seat engulf you in comfort.  Available in both deep seating and sectional configurations.  Contact: (561) 704-1964 or www.verandaclassics.com.

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Bromic’s New Platinum Electric 4500-W Heater

The award-winning Bromic Platinum Smart-Heat collection’s sleek, unique design and robust product line is the complete outdoor heating solution for design-focused spaces. With its larger format, the newly released Platinum Electric 4500-Watt heater is longer, wider, and more powerful, resulting in an increased heat output spreading approximately 143 square feet. Available in black and white, this added wattage complements the series by creating an additional outdoor heating solution for larger spaces and colder climates. Contact: (800) 301-1293 or www.bromic.com.

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good at it. That means designing products that people want to buy, making sure we are on the cutting edge of trends, and ensuring all the goods we are presenting are going to be at a price point that we can get in place with our retailers.

What do you see as the emerging trends in outdoor furniture?

Peppler: One of the most notable trends is a continued interest in sectionals for their flexibility and the growth of fire. Fire creates an ambiance and gathering spot that people love. Consumers want it and are buying it, so it will continue to be in the forefront of everything we do. Interest in outdoor kitchens is also on the rise as people continue to spend more time outdoors not only for entertaining, but for everyday living as well.

world’s leading distributor of swimming pool supplies, equipment, and related outdoor products. “We are targeting these kitchens for homebuilders as well as pool and landscaping contractors so their crews can finish them on the job,” Mello says. “This will make it easier for them to match the exterior colors and hardscape of a home.”

Coming in three designs (Elm, Sycamore, Maple) and in sizes from a small to large footprint, these models are available in either a tile or granite-ready (1 1/4” slabs) version. Offered in either propane or natural gas, Bull premium grill and stainless-steel components are included in the unfinished islands (Angus grill head, door/drawer combo, trash drawer, premium refrigerator and frame, bottle opener, side venting panels, and GFCI outlet).

Bull will also be introducing the innovative and flexible Versa Q, a multi-configuration kitchen. “The Versa Q island comes in two different pieces, which can then be set in various positions giving the consumer several different options to customize use for their own outdoor space,” Mello says. Aptly named, the Versa Q brings great versatility in outdoor kitchens. The pieces can be placed in an adjacent position, in an L-shape, or parallel to one another offering ultimate flexibility to the consumer.

The Versa Q comes with Bull stainless steel components, including a 4.5 cubic foot refrigerator and the options of triple drawer, double trash drawer, or large sink in the refrigerator island. The grill piece contains the

What product introductions are you most excited about for 2023?

Peppler: Our strategy for fashionable design, while increasing flexibility, revolves around selecting four popular base cloths and inventorying them in China. This allows us to eliminate 2022’s biggest challenge—fabric. Customers will be able to accessorize their collections with 10 throw pillows, four soft ottomans, and three accent tables, which allows one collection to be interpreted a host of different ways. Equally important is that these accessory pieces are small and generally ride in the dead space of containers, which make them exceptional values to retailers by maximizing their container loads.

In terms of specific collections, Sonata is sure to turn the most heads with its stylish shaping and thin porcelain tabletops. Havana features a cube-friendly sectional that gives customers flexibility by allowing them to choose if they’d like the four quadrants with backs, without, or a combination of two with and two without. It is paired with a small-scale fire pit that makes the entire sectional perfect for a few people lounging or a larger group. Finally, Dylan is a comprehensive mixed media collection that provides an array

of dining and deep seating options in a casually rustic presentation.

All of us at Agio feel the line looks the best it ever has, but we take even more satisfaction in that we’ve worked hard and achieved our goal of aligning all facets of our business so that we ship quality products on time.

What does the future hold for the outdoor furniture industry?

Peppler: It’s a steady growth industry right now. I expect that over the coming years, we could easily see a 20% increase. As housing continues to gear up, I anticipate that we will continue to see people purchasing more quality outdoor furniture that reflects the style of their indoor décor. On the flip side, after people find out how fun it is to be at home in their outdoor spaces, they are going to want to upgrade the starter furniture that they purchased from big-box stores. Overall, as the economy improves, I think people will get back into outdoor in a big way.

What does the future look like for Agio?

Peppler: I had a big meeting with our entire company a few months ago, and one of the things we discussed is that we can easily expect 30-40% growth of our company over the next five years. Not only do we have the products people want and the capacity to build it, but we also have one of the finest group of managers in the industry. Agio has grown into a large company, and a lot of that has to do with pulling together the right people in leadership roles. I am so pleased that we have such a wonderful group of people leading this company into the next generation.

choice of a four-burner grill (Angus, Outlaw, or Lonestar Select), and a single-side burner. The Versa Q also features a porcelain tile countertop, quartzite base, and GFCI outlet.

DEALER SUPPORT

Bull’s vast dealer network currently includes over 900 distributors selling products throughout United States, Europe, Asia, and the Middle East. “We take great pride in the full support we give our dealers and distributors,” Mello says. “We don’t just make products and ship them to our customers—we help them sell our products.” He explains this sales support comes from programs Bull develops for its dealers, which are tailored to fit their individual needs, location, and sales parameters. Bull welcomes expanding its dealer network, Mello says. “We are always looking for new growth opportunities.”

Consumers can depend on extraordinary performance from every Bull grill through the company’s ReliaBULL Even-Heat Technology. Working with engineers at California Polytechnic State University, Bull created this proprietary technology that eliminates uneven heating on the grill. In addition, all Bull gas grills come with single-piece dual-lined hoods, solid stainless steel cooking grates, and individual friction-based Piezo igniters. Built to last a lifetime, all Bull units are designed to be easily installed into any outdoor kitchen island.

Mello notes that while Bull is considered a value position within a premium category, the company’s value does not necessarily come from pricing. “The value we offer our dealers and distributors comes from our sales support, services, quality, technology, and full range of products we provide.” The company is also launching new Enterprise Resource Planning (ERP) software to better manage inventory. “This will bring us even closer with our customers and their needs.”

Mark Nureddine essentially created the outdoor kitchen category when he founded Bull in 1992. Three decades later, the segment has exploded due to many factors including the desire for consumers to live an outdoor lifestyle, the pandemic causing families to eat at home, and a rise in disposable income. According to a report by Grand View Research, the global outdoor kitchen market size was valued at $19.64 billion in 2021 and is expected to expand at a compound annual growth rate of 8.3% from 2022 to 2030.

“We are excited about the future and determined to stay on the cutting edge of the outdoor kitchen business,” Mello says. He notes that Bull is still a privately held company and, therefore, emphasizes the management team has the freedom and flexibility to make decisions based on what is right for the company and its customers. “It’s not about how big a company we can become but how good a company we can be for our customers.”

Sonata 5-piece deep seating

MY TUR N BULL OUTDOOR PRODUCTS continued from page 46

Max Humphrey to selections from veteran collaborators Richard Frinier and CW Stockwell.

“We’re excited to partner with our friend and Portland-based interior designer Max Humphrey to unveil 69 new, modern Americana-inspired fabrics,” Voorhis says. These textiles will be available to the trade in the spring through Pindler.

Another highlight is the recent Richard Frinier Collection. “It’s always an honor to work with our partner, Richard Frinier,” Voorhis says. “The latest Richard Frinier Collection is inspired by his travel and experiences with handwoven art. Imbued with the rich and earthy colors of nature, this offering features Sunbrella ReCycle fabrics made with two forms of recycled materials: recycled Sunbrella acrylic and recycled Sunbrella polyester. Each unique pattern contains at least 50% recycled material with flecks and natural yarn variations.”

The brand’s longstanding partnership with CW Stockwell will also expand this year through the addition of new patterns and colorways to the existing Sunbrella JOY Collection With CW Stockwell. These fabrics are launching this spring.

EXCEED-ING EXCITEMENT

Sunbrella Exceed FR is a new inherently fire-retardant shade fabric that was recently announced to the industry. Delivering the same elevated appearance and tactile qualities of woven Sunbrella shade fabrics, Exceed FR also exhibits best-in-class FR performance.

According to the news release, Exceed FR offers superior sun protection with a UPF 50+ rating, is bleach-cleanable and resistant to mold, mildew, dirt, stains, and fading. As with all Sunbrella shade fabrics, the product is water-

and oil-repellant while still being breathable to create a pleasant and comfortable space below.

Exceed FR enters the market in four colors and is compatible with the Sunbrella Graphics System, providing customers limitless options for custom logos and other designs for use on commercial shade structures. In addition to this advanced fabric, the Sunbrella shade fabric portfolio has been updated with 17 new fabrics.

A COMMITMENT TO CUSTOMERS

Beyond palettes, patterns, and weaves, the casual and home industries can look once again to this textile giant for continued industry-leading innovation within its internal and external systems. With reduced lead times to the expansion of a customer portal, Sunbrella is focused on better serving its customers.

“Our customers will always be our top priority. We remain focused on them and their ongoing success,” Swers says. “We’ve made great progress with our multiphase $250 million capacity expansion plan—75% of which is focused on our U.S. footprint—and are moving swiftly on our phase two investments to continue expanding production at all levels, from yarn to finished fabric.”

Shortened lead times was just one area that benefited customers significantly due to the completed first phase of Glen Raven’s expansion plan. The investment in manufacturing included in phase two also is creating additional capacity and resources to build on the progress.

“These investments also include enhanced testing to further ensure all Sunbrella fabrics meet our bestin-class quality standards,” Swers says. “We remain focused on the future and the total impact of our capi-

tal investments, which will offer us more flexibility with increased output, warehouse capacity, and shipping capabilities to continue to support our customers in meeting their goals.”

Glen Raven’s phase two investments span a new spun-yarn plant co-located with the company’s existing Norlina, N.C., facility as well as the construction of a new U.S. distribution center.

LOOKING AHEAD

“As the category leader of performance fabric, we at Sunbrella have always had a clear view of what performance means to our customers and their customers,” Swers says. “Our proprietary Color to the Core technology ensures the pigment entirely saturates every fiber of our fabric to offer superior fade resistance and enduring color despite consistent exposure to the elements.”

With the coming season guaranteed to be one of design excitement and production expansion, the brand’s client focus is set to benefit from all of the above.

“We look forward to maintaining our industry leadership by being customer-focused and continuing to earn their trust,” Swers says. “We will continue to expand on our market-driven innovation with fabrics that meet consumer preferences while withstanding passing fads. We’re dedicated to providing our customers with the highestquality performance fabrics in the industry and will continue collaborating with our partners to understand consumer needs, preferences, and shopping habits as they evolve so we can all be successful in the long term.

Sunbrella fabrics will be designed to meet our customers’ needs—from performance to aesthetics—and this will define the brand’s next chapter.”

temperatures seen early this fall paired with rising gas prices could drastically impact demand this year. “We see the demand spiking early this season for gas logs, wood stoves, inserts, and efficient heat,” he says. “We come from a heating background, and we sell efficient

products. With gas prices being more expensive, people are looking for more efficient products, so the demand and growing trend for efficient heat has definitely helped us.”

As Empire Comfort Systems continues to navigate high demand with increased production, it is also planning a new product release in 2023 of wood-burning, open-faced fireboxes. The company began working on these a few years ago after customers continually asked for the product. These boxes will be available in multiple sizes, for indoor and outdoor use at medium to high-end price levels.

“We’re probably the first new entry to this category in more than 20 years,” Bauer says. “We see an opportunity with so much consolidation in the market. Customers have been asking us to make this for years, and the timing wasn’t right, but we will be releasing it this year.”

This ability to respond to customers, dealers, and market trends is one reason for Empire Comfort Systems’ longevity. “We try to adapt to what the market

is, not having the market adapt to us,” Bauer says. “We meet our customers at their needs.”

Bauer notes that Empire stands by its products and always keeps the customer at the forefront. “One thing about Empire is if you buy our product, we’re going to support it, and we’re going to be here.”

Bauer explains that the parts department keeps parts for decades as part of its commitment to people and families who have purchased Empire Comfort Systems products for several generations. “What sets us apart is our legacy and our commitment to being a family-owned business that sells to other family-owned businesses,” he says.

To manage astronomical growth in the last few years, Empire Comfort Systems has expanded from its headquarters in Belleville, Illinois, to seven manufacturing and distribution sites in North America, totaling more than a million square feet. By embracing new opportunities and product lines, Empire has expanded its sales to Europe and Australia.

“We were a successful Belleview-based business for 85 years, but now we are an international business,” Bauer says. “But at the core, we are still selling the same products we sold 90 years ago—zone heating. It is heating the room you’re in, instead of the whole house, as efficiently as possible. We’ve definitely grown up.”

In 2022, Empire Comfort Systems celebrated 90 years of providing efficient zone heating.

INSIGHT EMPIRE COMFORT SYSTEMS continued from page 54

Advertiser Phone Website Page

AEI (949) 474-3070 www.aeicorporation.com 14

Agio (888) 997-7623 www.apricityoutdoor.com 45

Alfresco Home (610) 705-8808 www.alfrescohome.com 9

Amantii (877) 850-9458 www.amantii.com 51

Big Green Egg (770) 938-9394 www.biggreenegg.com 53

Blaze King www.blazeking.com 35

British Fires (800) 468-2567 www.britishfires.com 11

Bull Outdoor Products (800) 521-2855 www.bullbbq.com 47

Caframo (800) 567-3556 www.caframo.com 80

CGProducts (800) 833-5998 www.cgproducts.com 18, 38

Coyote Outdoor Living (855) 520-1559 www.coyoteoutdoor.com 78

Dansons, USA (877) 303-3134 www.dansons.com 91

Dimplex (800) 668-6663 www.dimplex.com 76

DuraVent (800) 835-4429 www.duravent.com 85

Eiklor Flames (888) 295-5647 www.eiklorflames.com 2

Empire Comfort Systems www.empirecomfort.com 55

Enviro www.enviro.com 67

F&C Distributors (630) 241-0506 www.fandcdistributors.com 73

Gensun (866) 964-4468 www.gensuncasual.com 3

Golden Blount (800) 833-1139 www.goldenblountinc.com 71

Hearth & Home Technologies (888) 427-3973 www.hearthnhome.com 92

Hearth Products Controls www.hpcfire.com 39

HPBA www.hpbexpo.com 83

ICC-RSF (450) 565-6336 www.icc-rsf.com 12, 13

IMC www.lasvegasmarket.com 81

Infratech (800) 421-9455 www.infratech-usa.com 49

Kingsman Fireplaces (204) 632-1962 marquisfireplaces.net 75

Kozy Heat (800) 253-4904 www.kozyheat.com 29

Maxitrol (248) 356-1400 www.maxitrol.com 79

Mendota/NetZero Fire www.mendotahearth.com 7

Mont Alpi (949) 207-9595 www.montalpionline.com 15

Montigo (800) 378-3115 www.montigo.com 69

Napoleon Products (866) 820-8686 www.napoleon.com 5

Ortal www.ortalheat.com 65

The Outdoor GreatRoom Company (866) 303-4028 www.outdoorrooms.com 42

Phifer (800) 221-5497 www.phifer.com 17

Regency Fireplace (604) 946-5155 www.regency-fire.com 26, 27, 61

RH Peterson (800) 332-3973 www.rhpeterson.com 19

Spartherm +49 1522 2644162 www.spartherm-america.com 25

Telescope Casual (518) 642-1100 www.telescopecasual.com 59

Tempotest USA (972) 512-3534 www.tempotestusa.com 63

Valor Fireplaces (800) 468-2567 www.valorfireplaces.com 23

The Vulcan Group (860) 639-8284 www.thevulcangroup.com 43

Warming Trends (303) 346-2224 www.warming-trends.com 34

Weber Knapp (800) 828-9254 www.weberknapp.com 31

Windward Design Group (941) 213-5869 www.windwarddesigngroup.com 77

Wittus (914) 764-5679 www.wittus.com 57

PROFILES DIRECTORY

Company

AEI 60, 68

Agio 60, 64

Alfresco Home 62, 68

Amantii 60, 66

American Fyre Designs (RH Peterson) 80

Big Green Egg 62, 64

British Fires 62, 70

Bromic 87

Bull Outdoor Products 58, 62

Caframo 66, 70

Coyote Outdoor Living 62, 85

Dimplex 60, 64 DuraVent 66

Ebel 86

Eiklor Flames 66, 68

Enviro 72

European Home 87

F&C Distributors 68, 74

Fire Magic (RH Peterson) 84

Gensun 72, 74

Golden Blount 72, 74

Heat & Glo (Hearth & Home Technologies) 70, 82

HPC Fire 72, 78

Infratech 64, 66

Kozy Heat 72, 74

Le Griddle (CGProducts) 62

Louisiana Grills (Dansons) 66, 70

Marquis Fireplaces (Kingsman Fireplaces) 72, 82

Mendota 82 Milliken 87

Mont Alpi 82, 86

Montigo 60, 64

Napoleon Products 78, 86

NetZero Fire 76

Ortal 58, 80

The Outdoor GreatRoom Company 58, 78

Phifer 58, 76

Plaza Fireplace (Empire Comfort Systems) 68

Ratana 58, 74

RCS Gas Grills (CGProducts) 70

Regency Fireplace 76, 86

Spartherm 80, 82

Sunbrella 87

Telescope Casual 60, 64

Tempotest 80, 84

Three Birds Casual 87

Urbana Fireplaces (Enviro) 68

Valor Fireplaces 58, 84

Veranda Classics 87

The Vulcan Group 84, 86

Warming Trends 74, 82

Weber Knapp 80, 84

White Mountain Hearth (Empire Comfort Systems) 70

Windward Design Group 84, 85

PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. JANUARY/FEBRUARY VOL. 18, NO. 1 © 2023 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.

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