CON TE NTS
Corporate Profile – Driven by Design
Larry Thomas
With a long history in outdoor furniture, Woodard Furniture offers collections that appeal to design-conscious customers and the upper end of the market.
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Insight – High-Grade Shade
By Dana Robinson
By offering a vast array of durable shade products with unique design elements, FiberBuilt Umbrellas has positioned itself to be a go-to selection.
Spotlight – Fabrics First
Thompson
The look, feel, and durability of threads matter, as they make that crucial initial impression with customers. 20
Hearth Retailer – Canada Strong By Maura Keller
Bast Home Comfort has enjoyed steady growth by offering quality hearth products and stellar service at two locations in Ontario.
Outdoor Grilling – Truckloads of Success By
Kimberly Rodgers
What started from the back of an old red beat-up pickup truck has now become the go-to grill and outdoor kitchen store in Maryland.
Showroom Showcase – Island Vibes By Sharon Sanders
With retail stores in Hawaii, Outdoor Living has been helping homeowners capture that tropical spirit for over 30 years.
As I See It – Live to Grill By
Sharon Sanders
At Summerset Grills, it’s more than just selling grills—it’s about selling a lifestyle that gets people gathering outside with family and friends.
My Turn – Staying Power
By Carol Daus
A 150-year lifespan of making long-lasting outdoor fabrics is no small feat.
Product Innovation – Embracing Electric By
Maura Keller
UK-based British Fires is bringing an innovative line of electric fireplaces to both sides of the pond.
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Perspective – Get WISER
Last Word – Fiery Passion
By Sharon Sanders
Travis Industries’ creative product innovation, think-outside-the-box mentality, and servant’s heart attitude make the company a perfect fit for its dealers.
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For nearly 50 years, we’ve set the standard in fire and heat. As homeowners invest more in outdoor living, we’re bringing that expertise outside with innovative solutions. Built for performance, style, and business growth, these products complement our premium grills, creating a cohesive look that opens the door to even more sales opportunities. Your customers demand the best. Napoleon delivers. Contact your representative or visit napoleon.com to upgrade your outdoor product line.
Timberwolf
Smokeless Fire Pit
Phantom Freestand Electric Heater
Galaxy Outdoor Fireplace
Sleek Phantom Black Finish
WHAT’S CHANGED?
“We have eight sales professionals. Periodically, there are one or two that go through a sales slump. How should I address this and get them back on track?”
—Eli Hymer, general manager/designer Gasper Exterior Furnishings
It’s a great question, Eli, and I’m glad you asked it, as I’m sure every dealer owner who just read it had the face of a salesperson flash through their mind. Every sales leader has had to deal with a “Slumpin’ Sammy” at some point.
We’re dealing with a change in sales results, so the best question to ask is the simplest one, “What’s changed?”
First question is “What’s changed internally?” Has there been a decline in inventory on Sammy’s “favorite” furniture line? (and you know each of your salespeo ple have their favorite “go-to” products to sell). Have you raised your prices prior to the slump?
slump is personal, not professional. Your team members aren’t a different person at work than they are at home. If their personal life is under duress, it can be a source of embarrassment that they aren’t sharing with you, but nonetheless it is negatively impacting their performance.
Some sales reps are more adept at justifying premium pricing than others are. Has there been a change to the schedule or staffing that would have Sammy working days with lower store traffic? Or has Sammy been tasked with helping to onboard a new sales hire, so he’s not as focused on his own “ups” when customers come in?
If you determine there are no changes in the internal processes, it’s time to talk with Slumpin’ Sammy. The best approach here is direct, to-thepoint, behind closed doors. “Sammy, you have missed your sales goal the past two months. This month is not tracking to be any better. You’ve consistently hit your targets before this. I’m not cool with you failing, so I have to ask, ‘What’s changed?’” Don’t say another word, just allow that simple, two-word question to linger in the air. Sammy’s response will determine your next move.
Sometimes, the reason for the
One of my clients once asked the “What’s changed?” question with a member of their team and the floodgates opened up about her son who was recently arrested on substance abuse charges, her mother’s insurance was refusing to cover a muchneeded surgery, and her husband had recently been informed that his job was being eliminated. Needless to say, she had very little left in the tank to bring her best self to her customer conversations. Dealing with team members’ challenges outside of work can be tricky, and while boundaries must be maintained, there are times when assistance makes sense. In the situation above, my client used his network of business owners to help the husband find new employment and reminded the team member that their group insurance benefits included counseling for stress and depression, which she took advantage of.
More likely the response you will hear from Sammy will be a vague, “I dunno, not doing anything different really, it’s just been a rough stretch, I guess. What do you think I should do?”
Be careful with responses that ask your advice. Don’t let this monkey jump from Sammy’s back to yours. Yes, you need to be supportive, but Sammy must leave this one-on-one discussion very clear that this is his turnaround project, not yours.
Since Sammy has hit sales targets in the past, we want to look at what Sammy may be doing differently in the last 90 days to trigger the slump. Here are some coaching questions to get Sammy thinking about where he may have lost his groove:
PUBLISHER
Tony Ramos
tonyram43@gmail.com
Tell me about your mindset coming into work lately. Specifically, do you feel differently about your job than four months ago?
When was the last time you felt challenged (in a good way) by your role here?
When a customer comes into the store, do you expect them to make a purchase? Are you surprised when they don’t?
These three questions are getting into Sammy’s mindset. So much of sales success depends on the salesperson’s positive outlook about their job and having a positive expectation that customers are buyers, not just lookers. Sales slumps can lead to negative self-talk and “head trash,” which is not helpful because customers can always sense when a salesperson is not loving what they do.
Another area to probe is whether Sammy has become undisciplined in asking for the business.
Are you quoting all the customers you’re meeting with?
Are you following up with a phone call on every outstanding quote?
Are you asking for the sale? What words are you using?
Slumps can lead to a tentative approach to asking for the business. You want to be sure Sammy has not let a few no’s scare him away from expecting and asking for the sale.
I realize that these questions must sound like classic micro-managing. The reality is when a sales rep is not performing, they leave you no choice but to get into the weeds on their specific sales activities.
The one thing you CAN’T do is ignore Sammy and hope he turns it around. That’s how three-month slumps turn into career-ending trends. Be well. Do good.
Tim Rethlake will be answering questions from readers in his column, Ask the Coach. I you have a question that you would like Tim to answer in an upcoming column, send your question(s) to Tony Ramos at tonyram43@gmail.com.
ASSOCIATE EDITOR
Cherise Forno cheriseforno@gmail.com
ART DIRECTOR
Cassandra Estes cassestes1968@gmail.com
COPY EDITOR
John Nalley
CONTRIBUTORS
Carol Daus
Maura Keller
Dana Robinson
Kimberly Rodgers
Laurie Rudd
Sharon Sanders
Larry Thomas
Greg Thompson
BUSINESS MANAGER
Susan Razetto
CEO & PRESIDENT
Tony Ramos
CORPORATE OFFICE
Peninsula Media
21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com
Tony Ramos
Peninsula Media
21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tonyram43@gmail.com
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Tony Ramos
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21250 Hawthorne Blvd, Suite 500 Torrance, CA 90503
Email: tonyram43@gmail.com Phone: 310-968-3962
Tim Rethlake
Eli Hymer
Clearing the Air
As far back as I can remember, fire fascinated me. When I was old enough to work, I stepped in right away with my family’s HVAC company, getting hands-on experience with every type and size (8,000-18 million BTU) of gas appliance imaginable. Even gas-fired air conditioners. After moving on from the family business, I worked on a design team for one of the world’s largest stove and fireplace manufacturers.
There is a lot of satisfaction knowing families gather around and enjoy the warmth and glow of a hearth appliance I helped bring to life. I spent 15 years at that stove and fireplace manufacturer, and it was a true blessing. For the past 10 years, I have had the pleasure of working at Pyrotek, a privately owned, global company that has been established for decades in multiple high-temperature manufacturing industries. Pyrotek practices the corporate philanthropy Tony Ramos writes about in the November/December issue.
Until recently, however, I had not considered that for millions of people, fire wasn’t just something to enjoy or use to heat the home. For some folks, fire is a dirty, dangerous, time-consuming, daily chore. To cook a meal, a family might be exposed to smoke in the home that is the equivalent of a couple packs of cigarettes a day.
SO, WHAT CAN BE DONE?
Fred Rogers (Mr. Rogers) said: “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”
StoveTeam International is an organization made up of helpers, and I simply cannot do justice in this short article to the tremendous help they provide to the people of Central America.
According to the StoveTeam International’s website, they “facilitate the placement of lowsmoke, fuel-efficient, and safe cookstoves in collaboration with local communities to support families and protect the environment.”
That’s an accurate overview, but it’s so much more than that. This is an organization that takes $100 and quickly uses it to affect a longterm change in a family’s future. They accomplish this by replacing the indoor firepit used for cooking with a safe, clean-burning cookstove. Suddenly, the family isn’t spending near as much time hunting for firewood, they’re avoiding potentially all the cost of buying firewood, and the home has clean air to breathe, and the kids aren’t sick!
I discovered StoveTeam while researching rocket stove combustion. Expecting crude, steel plates welded together, I was stunned by
the tech and innovation applied to the development, manufacturing, and ongoing improvement of their stoves. StoveTeam was founded by Nancy Hughes, who, during a 2003 medical mission in Guatemala, met a young woman whose hands had been burned shut after falling into an open cooking fire. Determined to create change, Nancy launched a small Rotary Club project that, by 2008, evolved into a transformative international charity.
Partnering with local entrepreneurs, StoveTeam established factories that produced their first stove, the Ecocina. This small but mighty stove reduces wood usage by 50% and carbon emissions and particulate matter by over 86%. The Ecocinas drastically improved the health and well-being of families, reducing the risk of burns and respiratory illnesses, and led to the placement of over 83,000 fuel-efficient cookstoves and the expansion of StoveTeam’s programs to better serve local needs.
port families and protect the environment.
In 2021, StoveTeam launched the Justa Cookstove, a rocket-stove model built directly in homes by locally trained and hired Maestros Comaleros (stove builders). The Justa Cookstove was designed to meet the needs of large Guatemalan families while also reducing fuel use by 50%, carbon emissions by at least 12 tons, and smoke by nearly 100%. With great success, StoveTeam has created a new program that supports the placement and adoption of these stoves, along with the training and employment of local technicians. To date, StoveTeam has placed over 5,000 Justa Cookstoves across Central America, and the hearth industry has directly supported over 2,000 of these stoves.
If you find yourself struggling to maintain a spirit of generosity and wondering how your donations are used to address true needs and solve problems, I invite you to check out StoveTeam International. Do your research and ask some hard questions of the team. Better yet, meet the StoveTeam at one of their booths at the Hearth, Patio and Barbecue Expo. You will be glad you did, and you will have the pleasure of meeting a team of genuinely charitable, hardworking people who can talk tech and daily walk the walk of being helpers.
OVERVIEW
StoveTeam International is an Oregon-based organization that facilitates the placement of low-smoke, fuel-efficient, and safe cookstoves in collaboration with local communities to sup-
StoveTeam’s innovative model for launching local projects in Central America has been awarded the U.S. Environmental Protection Agency Partnership for Clean Indoor Air Award for Developing Local Markets for creating local employment while improving health and reducing air pollution.
To date, local projects started by StoveTeam in Guatemala, El Salvador, Nicaragua, Honduras, and Mexico have produced more than 83,000 stoves, improving the lives of more than half a million people and preventing nearly 1 million tons of CO2 from entering the atmosphere.
In 2024, StoveTeam placed almost 2,000 stoves, retained essential stove builders in Retalhuleu and Totonicapán (Guatemala), and forged new partnerships in multiple communities. These collaborations reduce costs, improve quality, and deepen connections with families.
“We also launched an exciting new initiative: Recruiting women who’ve received stoves to help identify and guide new families through the process of qualifying for one,” says Shelby Kardas, executive director at StoveTeam International. “Known affectionately by us as ‘listmakers,’ these women are emerging as powerful community advocates. Through stipends and support, they’ve gained improved finances, pride in their roles, and the satisfaction of helping their neighbors toward a healthier future. Their advocacy is paving the way for stronger, healthier communities.”
Gordon Taylor is a hearth sales engineer for Pyrotek.
Helpers are the driving force behind Stove Team International providing clean-burning heat for cooking and heat for the people of Central America.
Ultrafabrics Releases 2025 Sustainability Report
Ultrafabrics, a global leader in high-performance coated fabrics and alternative leathers, has unveiled its 2025 Sustainability Report. Highlighting the company’s commitment to addressing environmental and social impacts, the report outlines innovative practices and strategies aimed at embedding sustainability throughout Ultrafabrics’ operations.
On the heels of its2025 Carbon Reduction Leader recognition, Ultrafabrics continues to raise the bar for sustainability in the performance materials space. The company is increasing its use of environmentally preferred inputs—including biobased, recycled, and certified materials—in its backings and resins to reduce the environmental footprint of its products. As the first and only polyurethane-branded partner to utilize TENCEL Modal in its backcloth, Ultrafabrics has long prioritized material innovation.
Many of Ultrafabrics’ collections, including Volar Bio, incorporate recycled polyester like REPREVE and Toray, made from postconsumer waste and plastic bottles. It also uses FSC and PEFC-certified viscose to ensure responsible forest sourcing, integrating sustainable fibers like ECOVERO and TEN-
CEL Modal across its backcloths. Volar Bio showcases this with 66% environmentally preferred content, including biobased resin Susterra, derived from U.S.-grown corn.
“Transparency remains central to Ultrafabrics’ sustainability mission. By openly sharing our progress, goals, and challenges, we empower our partners and the design community as a whole to make informed choices that contribute to a healthier planet,” says Sergio Prosperino, senior vice president of sales and marketing. “From advancing biobased and recycled materials to reducing our environmental footprint through energy conservation, water recycling, and emissions reduction, our commitment to continuously improve and accountability is stronger than ever.”
Ultrafabrics prioritizes safe, responsible manufacturing to minimize environmental and health risks. Its polyurethane-coated fabrics are free from PVC, plasticizer phthalates, and formaldehyde, which are often found in other alternatives, such as vinyl, and pose environmental risks and health hazards.
Ultrafabrics continues to push the boundaries of
Danver Ushers in a Bold Era for 2025
Luxury outdoor living leader Danver unveiled its reimagined brand identity and exhibited its latest innovations at the 2025 Kitchen and Bath Industry Show (KBIS).
Danver’s design launches include an unforgettable new color story collaboration with the outdoor fabric leader, Sunbrella; and a preview of Ascento, Danver’s newest outdoor kitchen collection designed in collaboration with creative director Daniel Germani; plus launches for a new line of kitchen accessories and outdoor living products.
Danver is redefining its brand identity and stepping into a bold, new era in 2025, marking the beginning of a renewed company vision. With over 20 years of a solid foundation, Danver’s next chapter is devoted to approachable forwardthinking and timeless excellence as the brand continues to push boundaries and highlight its boldness with exciting new products and partnerships on the horizon.
“Danver’s rebranding is all about freshening
things up, expanding to new exciting markets, and showing off our more modern and bold side,” Germani says. “Our focus is on being innovative and staying ahead of trends, making sure our products not only look amazing but perform at the highest level.”
Danver’s growing prominence brought forth an exclusive partnership with the leader in outdoor fabrics, Sunbrella. The two brands share a deep commitment to aesthetics, unmatched performance, and bold colors, and have combined their expertise in their respective fields to create a magical collaboration.
“It was such an honor to collaborate with Daniel Germani on the Primitive collection from Danver,” says Esther Chang, creative director of Sunbrella. “Daniel is a true visionary, with a design approach that is thoughtful and beautiful. It’s incredibly inspiring to work alongside someone who shares a deep commitment to quality, longevity, and sustainability. This collaboration is a true reflection of those values, highlighting a range of recycled fabrics and underscoring our shared dedication to creating lasting, sustainable products.”
Danver will also preview Ascento, a bold outdoor kitchen line that combines clean lines and modern simplicity while maintaining the practical, high-performance qualities that Danver is known for, providing a sophisticated solution for elevated outdoor living spaces.
Ultrafabrics unveiled its sustainability report, furthering its commitment to minimize environmental impacts.
performance materials, emphasizing circular design, lower-impact chemistry, and lasting performance. Its approach to innovation ensures sustainability and design excellence go hand in hand, creating options that are not only high-performing but also safe for people and the planet.
AMD Direct Appoints Sales Solutions 365 for Western Region
AMD Direct announced that Sales Solutions 365 LLC has been named its exclusive manufacturers’ representative for the Western United States. Effective immediately, the agency will support dealers and distributors in California, Washington, Oregon, Idaho, Montana, Wyoming, Colorado, Utah, Nevada, Arizona, New Mexico, and Hawaii.
Sales Solutions 365 was founded by Ryan Whitlock, a 16-year veteran of the outdoor-living industry whose resume spans retail, distribution, and product development. Whitlock, based near Boise, Idaho, will be joined by Fred Sheldon, a well-known sales professional serving Northern California and Reno, Nevada.
Dennis Smith, president and CEO of AMD Direct, says, “Ryan and his team bring a fresh level of expertise to every channel—builder,
Danver starts a new chapter with its Sunbrella collaboration.
Ryan Whitlock
distribution, and retail. Their proven track record will help our dealers elevate the customer experience and drive profitable growth.”
The partnership will concentrate on strengthening regional training and merchandising support, accelerating revenue growth for established lines while cultivating new opportunities for emerging brands, and ensuring consistent, in-market representation that enhances service quality and profitability for dealer partners.
Looking ahead, Whitlock says, “AMD Direct’s portfolio is packed with innovation and momentum. We’re excited to champion these brands in the West and deliver the hands-on support dealers need to win in the outdoor-kitchen category.”
AMD Direct Appoints
AF Distributors as Exclusive Western U.S. Distribution Partner
AMD Direct, a leading provider of premium outdoor living products, has announced a strategic distribution partnership with AF Distributors. This collaboration will serve to strengthen AMD Direct’s presence across the Western United States while enhancing customer service, delivery speed, and dealer engagement.
AF Distributors will take over regional distribution responsibilities previously managed directly by AMD Direct. AF’s appointment as the exclusive distributor for the Western U.S. includes coverage of California, Arizona, Nevada, Oregon, Washington, Idaho, Montana, Utah, Colorado, New Mexico, and Wyoming.
“This partnership allows AMD Direct to focus on brand development while ensuring our customers in the Western U.S. receive best-in-class distribution and support,” says Dennis Smith, CEO and president of AMD Direct. “AF Distributors brings an incredible combination of infrastructure, market knowledge, and integrity. We’re confident in their ability to grow our presence and serve dealers at an even higher level.”
Founded in 1980 and headquartered in Phoenix, AF Distributors has become a major force in outdoor living and hearth product distribution. The company operates over 250,000 square feet of warehouse space in Phoenix, Sacramento, and Dallas, with a new 100,000square-foot distribution center nearing completion. Their long history with AMD Direct’s Summerset brand laid the foundation for this expanded partnership.
“For us, this isn’t just a new distribution line. It’s personal,” says Keith Richardson, president of AF Distributors. “We helped build the Summerset brand in Phoenix from the ground up more than a decade
In Memoriam: Walter R. Perkins Jr.
BY TODD NIFONG, THE HAMMOCK SOURCE
It’s with deep sadness and tremendous gratitude that we announce the passing of our founder, Walter R. Perkins Jr.—or as just about everyone here at Hatteras Hammocks has always called him, Mr. Perkins. Or more often, simply Mr. P. Around here, we’ve always been kind of formally informal when it came to him. That’s just how it worked with Mr. P.—a mix of the deep respect he’s earned and the energetic fun that seemed to follow him wherever he went.
Mr. P.’s enterprising spirit and signature “why not?” attitude are the reasons this company exists in the first place—and the reasons it continues to grow and thrive today. His belief in hard work, curiosity, and never taking no for an answer has propelled Hatteras Hammocks forward for more than 50 years.
But really, where does one even begin with Mr. P.? Odds are, you’ve never met anyone quite like him. “Colorful” doesn’t begin to cover it. Even well into his 80s, Mr. Perkins was still like human electricity—constantly on the move, always creating, inventing, tinkering, and improving. If you told him he couldn’t do something, you could count on seeing him do exactly that, just to prove you wrong.
The Hatteras story began in 1971 with what Mr. P. often called the perfect example of a hobby turning into a business. While working as a buyer for the American Tobacco Company, Mr. Perkins took a simple request from his mother—to bring her back a rope hammock from the Carolina coast—and turned it into a full-fledged mission: to build a better hammock.
Armed with an inventor’s curiosity and a woodworker’s hands-on know-how, he started tweaking, testing, and improving the original design. Stronger rope. Safer chain. Better wood. Soon enough, Mr. P. was loading finished hammocks into the back of his old Toyota station wagon and selling them up and down the East Coast.
From those scrappy beginnings—first in his backyard shop, then in a second-floor room above a Greenville, North Carolina, gift shop (where he famously tossed finished hammocks out the upstairs window onto a mattress below to avoid the stairs)—Hatteras Hammocks quickly
ago, and this partnership is a natural extension of that journey. We know the dealers, we ship fast, we keep deep inventory, and we’re ready to raise the bar on customer support for AMD’s growing brand portfolio.”
In the coming months, the partnership also allows AMD Direct to expand the reach of newer brands like TrueFlame, which AF is excited to introduce to more dealers. With training underway and inventory plans in motion, the transition
blossomed. By 1987, under his leadership and restless drive for improvement, Hatteras Hammocks had become the world’s leading hammock producer.
But for Mr. Perkins, growth was never just about getting bigger—it was about getting better and creating opportunity. In 1997, under his vision and guidance, Hatteras Hammocks purchased the Original Pawleys Island Rope Hammock Company, one of the most iconic and respected names in outdoor relaxation. Then in 2004, the company proudly added Nags Head Hammocks to the family— another well-loved coastal brand with a history and spirit Mr. P. deeply admired.
These milestones weren’t just business decisions. They were about preserving craftsmanship, supporting local communities, and sharing Mr. P.’s passion for quality and comfort with even more people.
Mr. Perkins wasn’t just about building a business. He built a community. He built opportunities. He built a legacy of integrity, ingenuity, and good humor. He built a family company where people mattered.
And above all, he built hammocks—darn good ones—and then worked tirelessly to make the next one even better still.
To Mr. Perkins’ family, friends, colleagues, and the countless customers whose lives have been touched by the simple joy of a hammock: We extend our deepest condolences.
We’ll miss you, Mr. P. But we’ll keep moving, keep making, and keep improving—just like you taught us.
is designed to be seamless and beneficial for existing and new AMD Direct dealers.
“Our goal is simple: Help our customers succeed,” Richardson says. “We believe if we put the customer first—whether that’s same-day shipping, personalized sales support, or technical training—the brand will grow organically. That’s how we’ve built our reputation, and that’s what we’re bringing to AMD’s dealers.”
Walter R. Perkins Jr.
TIMELESS OUTDOOR LIVING
People are intrinsically drawn to experience fresh air and natural settings. To be in true harmony with the outdoors is to respect its existence and its changing behaviours. We feel inspired to precisely design elegant and functional furnishings that live side-by-side with the elements. RATANA.COM | @ratanafurniture
Ultrafabrics Introduces Senior Director of Trade Marketing
Sunset West Unveils 2025 Catalog Showcasing
New Coastal-Inspired Collections
Luxury outdoor furnishings manufacturer Sunset West invites retailers, designers, and homeowners to explore its newly released 2025 catalog, featuring an inspired selection of outdoor furnishings designed to transform any space into a luxurious open-air retreat.
Rooted in the effortless elegance of coastal living, the latest Sunset West collections—Playa, Cabo, Cambria, and Malibu—draw inspiration from some of the world’s most stunning seaside destinations. From the relaxed sophistication of the Mediterranean to the breezy charm of California’s coastline, these new introductions embody refined comfort, natural textures, and timeless craftsmanship.
“Outdoor living is an extension of the home, and our latest collections reflect the beauty and tranquility of the coast,” says Aliena Klaus Squire, vice president of marketing. “Featuring our broad assortment of deep seating, lounge seating, outdoor dining solutions, fire tables, and accent tables, our 2025 catalog serves as both an inspiration and a practical resource for retailers, designers, and homeowners. With custom order lead times averaging six weeks, this is the ideal time for
Ultrafabrics, a global leader in highperformance coated fabrics and leather alternatives, announced the appointment of the new senior director of trade marketing, Caroline Ollivier. With a rich background in the textile industry span ning over 16 years, Ollivier brings a deep understanding of how to create high-impact strategies to effectively strengthen Ultrafabrics’ client relationships.
Ollivier brings a wealth of experience, with a design education at Pratt Institute and nearly two decades in marketing leadership. She spent eight years at Carnegie, where she served as marketing director—leading brand positioning, communications, and public relations to elevate the company’s profile as a design-forward innovator. She then joined Knoll Textiles as marketing director, where she upheld the brand’s legacy for seven years. Most recently, she served as director of business development at Maharam. In 2020, she was honored by Interior Design magazine with an award for Best In-House Marketer.
tion. The emphasis on haptics and performance speaks to the future of materials. I was also struck by the company’s collaborative and respectful culture— something I value deeply. My goal with Ultrafabrics is to help our valued clients differentiate their products and build meaningful brand experiences.”
In her new role, Ollivier’s focus is on enhancing the sales experience through strategic, brand-driven marketing across all 11 vertical markets. She will collaborate closely with the sales team to identify and engage high-value accounts through tailored messaging, compelling storytelling, and impactful campaigns. Ollivier will also lead content development and brand messaging across multiple channels, ensuring a consistent and inspiring brand voice.
“I joined Ultrafabrics because the brand is a rare blend of luxury and performance, grounded in a commitment to sustainability and craftsmanship,” Ollivier says. “I was particularly drawn to its Japanese artisanal manufacturing process, human-centered design ethos, and dedication to purposeful innova-
planning the season ahead.”
Designed as a versatile tool for the trade, the catalog provides an in-depth look at Sunset West’s expansive lineup, offering valuable insights for
DecoScape Unveils Eclipse Collection
DecoScape, a new force in upscale outdoor furniture, has introduced the Eclipse Collection, a striking new line that merges clean, abstract forms with exceptional functionality. Designed with a modern aesthetic and engineered for comfort, Eclipse offers a range of seating options, each featuring a laid-back reclined design option complemented by a matching table—perfect for creating relaxing and inviting outdoor spaces.
Defined by strong geometric lines and a minimalist yet powerful presence, Eclipse balances bold structure with effortless adaptability. Crafted from a powder-coated aluminum frame and composite slats, the collection showcases a refined material composition that is durable and visually striking. The Eclipse Collection offers a range of seating options, including club chairs, swivel club chairs, loveseats, and sofas—each available with a high-back option—along with a coordinating coffee table.
Beyond its sleek design, Eclipse is crafted with comfort-driven excellence in mind. The collection promotes unparalleled relaxation through thoughtfully reclined seating angles and supportive cushioning, ensuring a relaxed yet sophisticated outdoor experience.
“We’re excited to introduce Eclipse, which showcases what can be created when high design meets craftsmanship,” says Steven Bramson, CEO of DecoScape. “By producing our products with raw materials in-house, we
“We are thrilled to welcome Caroline to the Ultrafabrics team, as her unique blend of design expertise and strategic marketing leadership will be instrumental in deepening our relationships with clients across our key markets,” says Sergio Prosperino, senior vice president of sales, marketing, and brand. “Caroline brings a great understanding of how to translate brand values into meaningful experiences. Her thoughtful approach aligns perfectly with our commitment to innovation, performance, and sustainability.”
retailers and interior designers looking to curate standout outdoor spaces. For consumers, it serves as a guide to reimagining patios, porches, and poolside retreats.
ensure that every piece is intentional, beautifully designed, and built to last.”
The Eclipse collection is crafted to meet the demands of outdoor living with exceptional durability—a rugged yet refined powder-coated aluminum frame and weather-resistant Durawood slats, ensuring longevity in any environment. Its customizable cushions, made from machine-washable, easy-tomaintain fabrics, offer flexibility and personalization. Customization options include a variety of finishes and an extensive selection of fabric options, including Sunbrella textiles and customer-supplied materials (COM).
All DecoScape products are 100% manufactured in-house at its state-ofthe-art Miami facility. This integrated production enables DecoScape to produce the material innovation behind collections like Eclipse, from raw material to final product, while also ensuring unmatched customization capabilities and industry-leading lead times.
Caroline Ollivier
Eclipse Collection
Sunset West released its 2025 catalog.
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SP OTL I GHT
FABRICS FIRST
The look, feel, and durability of threads matter, as they make that crucial initial impression with customers.
BY GREG THOMPSON
The importance of fabric can never be underestimated. It is the first point of contact—visually and texturally. No matter what it covers, the durability, feel, and look make an impact on customers. As with past seasons, many colors and styles that are popular indoors are just as popular on the patio.
“In recent seasons, we’ve seen particularly strong interest in collections featuring a palette of blues, greens, and neutrals,” says Greg Thomases, CEO at Swavelle Group. “These colorways continue to trend not only inside the home but also in outdoor living spaces.”
“The color palette is getting lighter,” says Anderson Gibbons, chief revenue officer at Revolution
Performance Fabrics. “Once, we would see bright colors beside the pool and on the patio. We now see soft grays and whites that are beautiful and soft.”
Gena Webb, vice president of R&D and products at Twitchell Technical Products, has seen a clear preference among consumers for products manufactured in the United States, likely driven by economic factors and tariffs. “This shift,” she says, “underscores the importance of domestic production in meeting customer expectations for quality and reliability.”
As to the all-important feel, Laurent Pellequer, furniture market manager at Serge Ferrari North America, has noticed a trend toward softer material. Suzie Roberts, vice president and general manager of Sunbrella Furnishings, agrees: “We continue to see strong interest in fabrics that combine a soft, tactile hand with practical durability, especially textured neutrals and nature-inspired tones.”
The crucial combination of look, feel, and durability can be found in the 10 fabric manufacturers highlighted in this issue. Feast your eyes and imagine the showroom possibilities.
PARÁ S.P.A.
Executives at Pará S.p.A. (Sovico, Italy) believe that the fabric industry is essentially a fashion business. As makers of the Tempotest brand, they focus on trends that resonate with buyers, offering solutions to current needs. “Perceived value is extremely important,” says Zac Bryant, director of Tempotest Home Fabrics, which is marketed and distributed exclusively by the Miami Corp. in the United States. “Visual interest, textures, and soft hand are all elements that must be present to create value.”
With fashion in mind, Tempotest cultivated the Pillars collection, a selection of solids and stripes that Bryant describes as an enchanting mix of organic flo-
1. Neighbor Roundabout Side Table Insert featured in Olive performance fabric by Sunbrella
2. Yonah pattern from InsideOut Performance Fabrics
3. EarthTex Outdoor fabrics paired with neutral Textilene colors from Twitchell Technical Products 1 2 3
ral and geometric motifs. “With textured grounds and intricate design elements, this collection embodies a new step forward for Tempotest Home in the offering of decorative accent fabric design,” he says.
Tempotest’s Foundations Solids collection remains a bestseller, thanks to a wide and vibrant color range. Patterns within the Solids Collection add textural interest that drive sales as well.
On color trends, Bryant says: “We’re seeing earth tones combined with sun-baked hues emerge as they are a great complement to natural materials such as stone, wood, and rattan. Ginger, cinnamon, and baked clay are gaining traction as well. Blues and grays remain a sizable share of the market, as well as the nautical colors of indigo and chambray, paired with the clear azure blues of coastal islands.”
Tempotest fabrics are woven in 100% solutiondyed acrylic fibers to guard against sun exposure. “Our spinning and weaving process ensures that our fabrics resist pilling, which is an issue with fabrics woven in solution-dyed acrylics,” Bryant adds. “We’re a totally vertically integrated company and we’re in control of the entire process from spinning to finishing and packing.”
SWAVELLE GROUP
The Bella Dura collection from Swavelle Group (New York, N.Y.) offers a wide selection of on-trend textiles designed to meet the diverse needs of customers. “Blues and greens are perennial favorites for good reason,” says Greg Thomases, CEO. “They’re calming, beautiful, and versatile.”
Swavelle Group collections such as Catskill, Lansinger, Harborview, Coraline, and Carsten showcase these popular colorways, and customers consistently return to these favorites. These designs could easily be featured indoors, and Thomases says it’s part of “a significant increase in the way outdoor areas have evolved into true extensions of the home.”
What began as a pandemic hobby has gained momentum and grown in popularity. “Today’s consumers are fully embracing their outdoor spaces and investing in them with the same level of attention and care as they would their interiors,” Thomases says. “They’re seeking materials that can stand up to real life—kids, pets, entertaining—without looking overly utilitarian.”
Swavelle Group’s Bella Dura line fits this profile with fabrics that combine high UV protection, durability, and resistance to mildew, water, and stains, all with easy maintenance. “Our proprietary solutiondyed Bella Dura polyolefin yarns provide richer color saturation and superior UV lightfastness,” Thomases adds. “They are very durable and bleach cleanable. Specialty retailers have an opportunity to tell that story visually. Thoughtful installations can inspire customers to see that and remind people that
1. Batyline Eden & Stamskin Top from Serge Ferrari North America
CRUZ
DESIGNED BY BRIAN MEHLER
Blending the clean lines and understated elegance of Mid-Century Modern design with the flowing curves of Art Nouveau, the Cruz collection is a masterpiece of balanced aesthetics. At its core lies a fully woven, padded bucket that supports you in timeless style and comfort. The builtin woven cushions eliminate the hassle of removing and storing them, ensuring the product is always ready for an impromptu gathering or a quiet moment in nature.
Visit us at the Fall Casual Market Atlanta BLDG 1 | FLOOR 4 | SHOWROOM B9
and features plains, stripes, and jacquards in three different color stories—stocked for quick delivery in the Revolution warehouse.Getting goods to the warehouse is straightforward. Gibbons explains: “Our whole supply chain is domestic. No tariff concerns with Revolution Fabrics…and in 2020, we did a $17 million warehousing and manufacturing project on our plant three location.”
life is not something to hide but to embrace, and with quality fabrics that can be achieved.”
REVOLUTION
PERFORMANCE FABRICS
Revolution Performance Fabrics (Kings Mountain, North Carolina) is known as the “texture for a value” brand. With a mission statement that reads “Performance And Value For All,” the company offers a five-year warranty on outdoor bouclés and tex-
tures that stand up to the elements.
“Our outdoor fabrics start at $5.50 a yard up to $12.95 a yard,” says Anderson Gibbons, chief revenue officer. “These prices allow for outdoor manufacturers and outdoor retailers to offer a luxury outdoor fabric look without reaching a price point that most consumers cannot afford.”
The latest collections are the 555 and the Savannah. According to Gibbons, the 555 handle features 25 fabrics and five colors at $5.50 a
yard—all in the Revolution warehouse for in-stock delivery.
“We launched this program because we saw a need for a premium fabric brand that is reliable and allows outdoor furniture manufacturers to get back to having an A grade or starting price point,” Gibbons explains. “The collection has been received extremely well by our customers.”
The Savannah collection is inspired by the Southern roots and architecture of Savannah, Georgia,
“This project is finished and currently has a new state-of-the-art weave room with the ability to add 45 looms in that location,” he continues. “We just finished an expansion on our finishing facility this month. That project was $5 million. All of our production continues to be in North America and made with materials produced in the United States.”
SERGE FERRARI NORTH AMERICA
The latest collection from Serge Ferrari North America (Deerfield Beach, Florida) is a PFAS Free PVC and synthetic blend called Eden Life. Made with 100% recycled polyester, company officials are hopeful that it will reach the same bestseller status as the Batyline collections, which remain popular.
1. Ultraleather Coast Beacon
2. Savannah Collection by Revolution Performance Fabrics
“Batyline products resonate with performance for Sling—no sagging—and upholstery thanks to incredible clean-ability,” says Laurent Pellequer, furniture market manager. “Associating performance and design are the two main benefits that we focus on when developing a new collection. Understanding customers’ needs is crucial, but educating customers on the benefits of the fabrics will boost their return on investment. If the customer’s expectation is reached, it will be an automatic win for the retailers generating recurring sales.”
The inspiration for the Eden Life collection can be seen in its soft mineral, vegetal, and other earthy colors such as mineral off-white and gray, soft pink, aqua green, and earthy brown. “Color irregularity of the recycled acrylic yarn gives a rough chiné and natural look to the fabric and shows the heritage of its sustainability story,” Pellequer adds. “Serge Ferrari’s corporate social responsibility strategy is centered on a low carbon approach based on the integration of recycled content in all products by 2030 as well as material efficiency. The development of the Eden Life collection is in line with this strategy.”
CITEL PERFORMANCE FABRICS
When planning a new fabric collection at Citel Performance Fabrics (Barcelona, Spain), practicalityandsalability are the most important attributes. As makers of the Bliss Citel brand, designers look at all fabrics through the lens of their customers.
“Is our color story on trend while still matching to furniture frame colors?” says Natalie Scott, direc tor. “Is a stripe or jacquard designed so that it is usable, with out excess waste, to the sizes of a manufactur ers’ cushions and furni ture frames? Do fabrics meet the right price points?”
The list goes on, but the key to success is to create fabrics that customers can use with ease. “In terms of salability, not only do we think of our customers and whether a new collection will resonate, we also consider consumers,” Scott says. “Will a new collection sell well from East Coast to West Coast? What is trending in outdoor living in the homes of the consumer or in hotels and resorts? Like other
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mills, we invest a great amount of time collaborating with our customers as well as doing market research.”
Citel’s latest collection features a new construction and novelty yarn, which is offered in a broad range of colors. “The new construction is unlike anything I’ve seen in an outdoor performance fabric,” Scott says. “Pattern Boho is the most popular placed pattern from the collection. While heavy and dense, the hand of Boho is still soft and subtle and resembles a true Belgian Linen.”
TWITCHELL TECHNICAL PRODUCTS
Executives at Twitchell Technical Products LLC (Dothan, Alabama) believe that creating an outdoor oasis requires beautiful design and resilience. For durability, Twitchell formulates all of its fabrics with advanced chemistry to withstand harsh UV rays, mold, mildew, and outdoor wear and tear.
“Both EarthTex Outdoor and our trusted TEXTILENE products incorporate inherently resistant
materials, ensuring longevity and durability in any outdoor setting,” says Gena Webb, vice president of R&D and products.
In addition to the venerable TEXTILENE collection, Twitchell recently introduced EarthTex Outdoor—a softer, more earth-friendly fabric that complements existing offerings. This new collection adds a gentle, natural touch to outdoor spaces, making it ideal for deep seating and cushions. “EarthTex Outdoor offers a perfect balance of comfort and sustainability, aligning with the growing consumer demand for eco-conscious products,” Webb says.
On the aesthetic side, Nancy Egge, design manager, is seeing that customers increasingly desire custom fabrics and colors that reflect their personal style. “Thanks to our ability to vertically integrate, Twitchell can deliver custom solutions and designs swiftly and efficiently, setting us apart in the industry,” Egge says. “While natural and neutral tones are becoming prominent in exterior décor, a pop of color is always welcome to brighten and elevate outdoor spaces without disrupting or overwhelming the residence.”
Consumer demand and global trends continue to drive innovation at Twitchell. EarthTex Outdoor exemplifies this balance, offering a soft, eco-friendly fabric infused with vibrant colors and designed for
1. Bella Dura Collection
2. Tempotest Home Capstone Collection from Tempotest by Pará S.p.A.
3.Bouclé Yarn from InsideOut Performance Fabrics
P ILLARS
This style-driven collection features rich base fabrics with dimensional solids and stripes and a variety of and geometric designs.
(800) 543-0448 | tempotestusa.com
long-lasting performance. Emilia Smith, marketing specialist, remarks, “This fabric is 100% recyclable and Cradle to Cradle certified, demonstrating our commitment to sustainability without compromising strength or durability.”
ULTRALEATHER
Ultraleather (Tarrytown, New York) relied on extensive research and customer feedback to expand color selections for Pumice and Coast, the venerable leather-like grains that have been a mainstay in the company’s outdoor offerings.
“The newest color additions are a mix of effortless neutrals inspired by natural elements like marble, stone, and wood,” says Kimberle Frost, director of merchandising. “Sunny yellow in combination with hints of summer melon, tinted coral, and earthy terracotta infuse energy into the existing palette while maintaining a connection to nature. Fresh, muted greens and classic blues strike a balance between coolness and warmth while adding depth to the overall color palette.”
Ultraleather (AKA Ultrafabrics) offers a variety of sophisticated grains, all designed to deliver modern performance, a luxurious feel, and the familiar look of leather. Frost attributes the continued interest in Ultraleather to a customer base that wants “a leather alternative that is safe for outdoor use.” She adds, “We want our environments to be comfortable yet functional, look beautiful, and we want them to last. Each roll of material that leaves our mill in Japan is created with purpose. Our surroundings should support our lifestyles and well-being.”
As outdoor fabrics evolve to reflect lifestyles, the “vegan leather” ethos of Ultraleather fits a trend that reflects a broader societal move toward wellness and connection to nature.“Mixing textures in monochromatic color combinations, adding depth and tactile appeal within the same outdoor space, is on the rise, along with thoughtful, coordinated color palettes that work effortlessly with existing solids, textures, and prints.”
SUNBRELLA, GLEN RAVEN
Sunbrella, the flagship brand of Glen Raven (Burlington, North Carolina) continues to grow its considerable fabric bank, adding 25 SKUs this sum-
3.
5.
and Palm from Phifer 1
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mer to its stock upholstery collection. These stock additions, which will be on display at Casual Market, include patterns such as Nuance (bouclette texture), Exhale (a linen-like texture) and Unwind (small scale bar stripe).
“These fabrics reflect the growing shift toward layered neutrals balanced with earth-inspired tones, subtle patterning, and yarn-driven texture,” says Suzie Roberts, vice president and general manager of Sunbrella furnishings. “It’s an evolution we’ve embraced and led with thoughtful, trend-forward design.”
From a materials standpoint, Sunbrella fabrics are manufactured through a process called Color to the Core, where fibers are saturated with color and UV-
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stabilized pigments before they’re spun into yarn. Because this rich pigment saturates the fiber (not just applied to the surface), Sunbrella fabrics are inherently resistant to fading, UV exposure, mold, and mildew.
On the design side, Roberts continues to see interest in textural outdoor fabrics and novelty yarns.
“Designers and consumers are responding to rich, dimensional fabrics that layer color and texture, whether through colorful yarns, bold weaves, or subtle shifts in tone that create visual movement,” she says. “Consumers want more intentional color and have shifted to fabrics that bring them joy. This includes grounded neutrals and optimistic color combinations that evoke warmth and personality.”
Glen Raven is a vertically integrated manufactur-
1. Charmer Indigo, Exhale Teak, Exhale Sky, Assemble II Teak, Saltillo Sagebrush, and Unwind Rainwashed by Sunbrella
2. Batyline Elios from Serge Ferrari North America
The Revolution Fabrics 555 Handle by Revolution Performance Fabrics
4. Bijou from Citel Performance Fabrics, makers of the BLISS Citel brand
Three new Phifertex Cushion Collection Stock Additions—Riviera, Marigold,
Undeniably Different.
Whether it’s for poolside lounging, outdoor dining, or everyday relaxation, Ultraleather’s outdoor collections remain cool to the touch and soft against the skin, transforming outdoor living spaces into extraordinary retreats.
er with the majority of production taking place in the U.S. across five facilities. The 1 million-squarefoot flagship facility in Anderson, South Carolina, is central to these efforts and the novelty yarn plant in Burlington, North Carolina, meets the need for innovative textural fabrics. Why is this so important? Roberts explains: “This approach allows us to maintain a 95% in-stock rate on our stock fabrics and fulfill orders quickly and reliably. We also have international capacity in China and Europe to service customers who are based in those areas.”
PHIFER
Phifer Inc. (Tuscaloosa, Alabama) practices a Kaizen methodology to consistently look at ways to improve its manufacturing process. It’s an approach that focuses on small changes to achieve long-term benefits.
“We have regular meetings and brainstorming sessions to discuss potential enhancements, emphasizing teamwork and collaboration,” says Paul Walther, market manager of designed fabrics. “We recognize contributions that further motivates engagement and cultivates a strong sense of ownership.”
In addition to strong teamwork, company officials keep a close eye on trends such as the surge in demand for slingable fabrics over the last 12 months. It’s a trend that reflects a growing consumer interest in stylish and durableoutdoor furnishings.
“This increase signifies a heightened demand for high-quality textiles that withstand the elements while enhancing outdoor living spaces,” Walther says. “As more consumers are searching for these textiles, our customers are responding by offering a broader array of innovative and durable fabric options.”
All Phifertex fabrics come standard with GREENGUARD Gold certification and Microban. The GREENGUARD certification ensures that the prod uct has been tested rigorouslyfor volatile organic compounds (VOCs) and meets strict chemical emission limits. “The certification assures consumers our fabrics are safe, contributing to environmental
6. Ultraleather Brisa Frontier Waylan 1 2 4 5 6 3
sustainability and health,” Walther adds. “Phifer was the first manufacturer to achieve this certification.”
“Phifertex fabrics are the only outdoor fabrics in the world to include Microban protection,” Walther adds. “Microban is an antimicrobial technology integrated into our Phifertex products to inhibit the growth of bacteria, mold, and mildew. This helps maintain cleanliness by helping to prevent microbial growth on the fabric’s surface. Incorporating Microban helpsensure the durability in our Phifertex fabrics, making them ideal for outdoor furniture.”
INSIDEOUT PERFORMANCE FABRICS
Valdese Weavers, manufacturer of InsideOut Performance Fabrics (Valdese, North Carolina), is launching a yearlong campaign of new yarn introductions, including a new InsideOut Performance Fabric bouclé.
By using multiple yarn types, InsideOut can provide a high level of visual interest and texture. “The timeless and trend-forward colors and designs of InsideOut Performance Fabrics make them a great choice for items in the home that may not necessarily need performance, but do need a beautiful fabric,” says Jill Harrill, director of marketing. “Suitable applications for InsideOut Performance Fabrics are
3. Eight new Phifertex Wicker Weaves Stock Additions—Saxon Chestnut, Saxon Sand, Saxon Beachwood, Twine Vanilla, Twine Espresso, Twine Desert, Flame Sedona, and Flame Sterling from Phifer
4. Bella Dura Collection
5. Tempotest Home Capstone Collection from Tempotest by Pará S.p.A.
sofas, sectionals, chairs, ottomans, barstools, dining chairs, benches, headboards, drapery, and more.”
It’s all part of what Harrill sees as a maximalist approach to trends. “There’s an embrace of more pattern, texture, and color,” she says. “Color preferences have really warmed up from the days of gray and white.”
InsideOut Performance Fabrics are made with a combination of polypropylene and high energy dyed polyester, giving the fabrics a greater durability and higher pill resistance than other fiber types such as acrylic. It’s the kind of detail that the 100-plus-yearold textile manufacturer has thought about and addressed through hard-won experience.
“As a domestic resource with a completely vertical manufacturing operation, we have also remained steady on our lead times of approximately six weeks for years,” Harris adds. “This was the case even during COVID when supply chain issues caused many of our competitors to have 30+ week lead times.”
1. Boho from Citel Performance Fabrics, makers of the BLISS Citel brand
2. EarthTex Outdoor Cushions fabrics from Twitchell Technical Products
Canada Strong
Bast Home Comfort has enjoyed steady growth by offering quality hearth products and stellar service at two locations in Ontario.
BY MAURA KELLER PHOTOGRAPHY BYSCOTT LALONDE
When your name is on the company door, it means something. For Matthew Bast, president of Bast Home Comfort, carrying on the family tradition of providing exceptional hearth and grilling products to the Southwestern Ontario region of Canada has proven to be a welcome opportunity to continue his family’s legacy far into the future.
It 1988, Bast’s parents, David and Dawna, founded this familyowned and -operated enterprise. Like many startups, Bast Home Comfort had humble beginnings—encompassing a small storefront in Kitchener, Ontario, with roughly 1,200 square feet to showcase products.
“In 1990, we moved to our current location in Waterloo, Ontario, which has a full retail showroom, administration offices, and warehouse, which has now grown to a total of 15,000 square feet,” Bast says. Ten years later, in 2000, Bast Home Comfort had grown significantly and required a second retail showroom in Cambridge, Ontario.
When the Bast family started the business, they sold wood- and
TOP: Bast Home Comfort strives to provide customers with a vast selection of hearth styles and designs.
BOTTOM: Matthew and David Bast
gas-burning hearth products as well as gas grills and patio furniture. After a few years, they recognized the leading product opportunities in the region and decided to stop selling patio furniture and added furnace and air conditioners to their product offering. Today, Bast Home
Comfort sells gas, wood, and electric hearth products for indoor and outdoor, residential furnaces, and air conditioning as well as gas, electric, charcoal, and pellet grills with a wide variety of grilling accessories. They also have a craftsman who specializes in custom fireplace finishing.
Bast, who is a Chartered Public Accountant (CPA), joined the family company full time in 2007. “What started as one year to help out on some special products has turned into a new career for me as I’ve run our business since my parents retired in February 2023,” Bast says.
INDUSTRY EVOLUTION
Having played a key role in the hearth, HVAC, and grilling industries for nearly 40 years, the Bast family has a keen understanding of the industry. During this time, they have seen the industry evolve significantly—especially during the last 10 years.
As Bast explains, the industry has gone from what he considered an unattractive square black steel box that produced heat to an attractive customizable design element that not only provides heat, but establishes a strong design aesthetic in a home.
And as consumer interest in electric hearth products grow, this segment of the hearth industry has proven to be a solid part of the store’s lineup. “Today’s electric hearth products have come a long way. We used to have one or two electric fireplaces on our sales floor for those situations of last resort where a client wanted a fireplace but was unable to have gas or wood,” Bast says. “In the early stages, we added more fireplaces in mantel kits along with basic wall-mounted units.” This has now evolved into built-ins, inserts, and stoves
in all different sizes of traditional fireboxes, linear fireboxes, and multisided fireboxes that are available in multiple flame pattern displays.
Location also has played a part in the store’s success. Being in Southwestern Ontario, about an hour south of Toronto, they experience particularly cold winters. But with modern HVAC systems found in today’s homes, many consumers don’t want the additional heat that a gas fireplace or wood fireplace produces. Rather, they are recognizing that an electric fireplace is a perfect option in circumstances where they want a fireplace feature but very little heat.
“The heat from a 120v 50-inch linear unit versus a 120v 100-inch linear unit is the same in electric, but that’s not the case with gas,” Bast explains. “Almost 100% of our electric hearth sales are fireboxes or inserts that are either built in or slide into an opening. Gone are the cheap mantel kits that were made overseas. While a good chunk of the electrics we sell are cash and carry, we are installing more units than ever now that more electrics are installed at the time of framing by the homeowner
TOP: Understanding what regional consumers are interested in has driven Bast Home Comfort to modify the company’s product offerings.
BOTTOM: Helping customers identify the design aesthetic of their fireplace product selection is paramount for the Bast team.
or contractor. This also helps to keep our installation crews busy.”
CONSUMER TRENDS
From Bast’s experience, the company’s bestselling hearth designs are larger, clean face-style traditional fireplaces, along with the linear-style fireplaces. “I remember when linear fireplaces first arrived on the scene, and everyone said they were a fad. Well, they certainly are not just a fad. Now we are seeing taller versions of linear fireplaces, which we call ‘landscapestyled’ fireplaces, entering the market,” Bast says.
A new strong consumer trend that Bast is seeing is the ability to finish around the fireplace with
combustible material and have a TV mounted above with no mantel beam in place to help deflect the heat. “In these situations, fireplace heat management systems and cool wall systems are a must,” Bast says.
In addition, Bast Home Comfort has seen a significant increase in consumers wanting their gas fireplaces to continue to run and be a source of backup heat in the event of a power failure. Bast explains that this isn’t always the case with most fireplace models. As the result of the adaptation of no continuous pilot lights in fireplaces as of January 2020, many fireplace models have moved to an electronic ignition platform.
“Consumers now want their fireplace ignition to not rely solely on 120v power. They want their fireplace to work during a power failure,” Bast says. “So, an ignition system that is battery powered or has easy accessibility to add batteries in the case of a power failure is key.”
Today’s consumers are also moving away from the big-box store experience and are seeking retail relationships that are personal and trustworthy. Being a local business in the Ontario community
means something to not only the Bast family, but to their customers who have relied on their industry expertise for 37 years. “We intentionally only brand ourselves as ‘Bast Home Comfort.’ In that I mean we don’t have hearth, HVAC, and grill brand logos on our trucks and our signage,” Bast says. “We want to be known as ‘Bast’ – not industry brand X’s dealer.”
THE BEST AT BAST
Bast also attributes the company’s success to the entire Bast team—talented staff who have helped the company establish a solid reputation for exceptional products and service. “Many of our staff have been with us for years and years. My father’s first hire is still with us. We have a great team and provide great products. We service what we sell and provide support on hearth products that we’ve sold since we started,” Bast says. “We try to do as much work in-house as possible. We have our own gas technician installers, our own service technicians, and a craftsman on staff for custom fireplace finishing.”
While word-of-mouth marketing and long-standing relationships with customers have proven successful, Bast
Home Comfort also is active on social media. “In the current conditions of the world, it is important for us Canadians to be buying as much ‘Made in Canada’ product as possible. Even before the current world trade tensions, we sought out to sell ‘Made in Canada’ products as it reduces the impact of foreign exchange effects on pricing as well as supporting our own country’s economy,” Bast says. “‘Made in Canada’ hearth brands such as Valor, Marquis, Kingsman, and Town & Country are our valued partners.”
Bast also considers the company’s showrooms to be a great strength. The team has put a lot of care into creating memorable and impactful showrooms and finished displays that showcase the products they carry.
“We spend a lot of money to constantly upgrade displays and to be showing current in-demand product that our clients are looking for. The vast majority of our products are functioning units so clients can see the fire running and feel the heat, too,” Bast says. “This also extends to the grill side of our business where we show many different models and have an abun-
dance of accessories to allow our clients to maximize the versatility of cooking methods that their grills can do.”
Looking ahead, Bast believes the future is bright for the hearth industry. In fact, what he enjoys seeing is products that are constantly evolving, bringing to light new technologies and more styling elements that clients want.
“I would never have thought 10 years ago that we would be selling as many birch logs inside fireplaces as we do,” Bast says.
“The ‘R & R’ side of business—remove a fireplace and replace—will continue to be there as there are a lot of unattractive square black steel boxes in our market, which can be turned into a beautiful focal point of the home. And while I’m all for more earth-friendly fuels and products, natural gas and solid fuel (i.e., woodburning) aren’t always portrayed in the best light. In our area, natural gas is the most popular form of hearth ‘fuel’—it is a solid fuel to have as backup heat. A balanced approach to home heating should be considered other than just a ‘one size fits all’ approach. I hope Bast Home Comfort and I are around for another 37 years to see where our great industry is at.”
Truckloads of Success
What
started from the back of an old red beat-up pickup truck has now become the go-to grill and outdoor kitchen store in Maryland.
BY KIMBERLY RODGERS PHOTOGRAPHY BY DANNY WEISER
aren Fox says her family often jokes that she and her husband Kevin could have their own reality TV show on HGTV. Each were taught how to build by their fathers and, as a result, Karen says, “We did most of our home improvement projects ourselves.” One such DIY project, several years ago, was building an outdoor kitchen for a large deck at their Maryland home.
“We never used this area for anything,” Karen says. The couple went to a local barbecue specialty store and saw an outdoor kitchen display. After Karen crawled underneath and realized that the island was built using steel studs—a simple construction process compared to a wood frame—she thought the couple could build one themselves. “We did and, it completely changed our outdoor living area.”
At the time, Kevin was working in the lighting industry, giving educational seminars on outdoor lightscaping for an East Coast irrigation landscaping and lighting supplier. He worked with many contractors who built outdoor kitchens for their customers. “When Kevin asked these builders where they purchased grills, they said they sent their customers to the internet and it was a disaster,” Karen says. Homeowners would often pick
the wrong type of grill and returns were nearly impossible.
In 2011, seeing a missed business opportunity, Kevin asked his employer if they would be interested in supplying grills to the contractor market. After they turned down his proposal, the Foxes made a pivot and bought a tractor trailer load of barbecue grills from Bull and got to work. “We put the grills in the back of our old red beat-up pickup truck and started selling. We made money from day one and sold $100,000 in product the first year.”
In the second year, they added Alfresco grills along with a few more lines and in 2013 opened a small storefront so they could add even more brands. “As we became more successful, contractors started coming to us and we doubled our business every year.” Kevin and
Karen were now able to devote themselves full time to their new family business, Affordable Outdoor Kitchens (Millersville, Maryland).
A true family endeavor, the couple’s son, Brent, joined the company a few years ago as project manager serving as a liaison in the field with contractors. He previously worked for a multifamily housing supplier installing kitchens. Brian was the next son to join the business and works as a designer. Their oldest son, Chris, came on board four years ago as operations manager in charge of warehousing and delivery. A daughter-in-law and nephew have also joined the crew. In fact, everyone who works at the store is family, Karen says. “It makes it hard to take family vacations.”
COMPLETE OUTDOOR LIVING
In addition to selling a wide range of high-end grill brands, the business also offers all the categories to complete an outdoor space, including kitchen appliances, grill/cooking accessories, landscaping lighting,
TOP: Kevin and Karen Fox
BOTTOM: Affordable Outdoor Kitchens began selling Bull grills out of the back of their pickup truck and now offer a wide variety of high-end grills.
firepit/fireplaces, outdoor heaters, and outdoor furniture. “Someone can come into our store and get whatever they need for their outdoor project,” Karen says. “This is why we call ourselves a true outdoor living store.”
From the beginning, the company’s focus has been to provide the best products, service, and knowledge to the contractor market. Indeed, about 90% of the people who walk into the store’s 3,500square-foot showroom are sent there by contractors. In fact, the company has become the go-to supplier for custom homebuilders, multihome contractors, designers, landscapers, and architects in the Greater Washington, D.C., area. “People will drive two to three hours to come see us,” Karen says.
The store’s focus is to help professionals and customers with advice on product selection, design, and expert knowledge and assistance in the field (installations are done by a contractor). “Our goal is to make the builder’s job easier,” Karen says. The few DIY’ers that come into the store do receive help. “We guide these folks and steer them in the right direction, and
BOTTOM: A wide variety of options are available to help create a customer’s dream outdoor kitchen.
we will even provide the design.”
The scope of projects that Affordable Outdoor Kitchens covers is varied. They have worked with a single contractor with a small crew, building their first outdoor kitchen, to a large-scale builder with a
TOP: The store’s 3,500-square-foot showroom has become the go-to supplier for the contractor market in Greater Washington, D.C.
MIDDLE: From left: Brent Fox and wife Kristen Fox, Brian Fox, Jordan Fox, and Chris Fox
sizable team. “We worked with one builder who put in three outdoor kitchens at one estate. There was one at the boathouse, one at the pool house, and one at the primary home,” Karen says.
The business also partners with contractors in the commercial market and just won the bid to furnish all the outdoor patio furniture for eight high-rise buildings in Washington. “We will also remove all the old furniture and assemble and put in place the new pieces.”
Affordable Outdoor Kitchens entered the outdoor casual furniture segment in 2013 with Karen heading up the category. She notes many local businesses, such as garden centers, have exited the patio furniture segment over the past several years. The reason may be that furniture is not easy to sell. “It takes about five years to teach someone how to sell it with all the different lines, fabrics, cushions, finishes, and delivery times.”
Taking advantage of a hole in the market, they have made great inroads in outdoor furniture. The store partners with top names in the industry, including Casual Comfort, Homecrest, Lane Venture, Lloyd Flanders, Kingsley Bate, NorthCape, Telescope Casual, Tommy Bahama, and Woodard. “People are coming to us for furniture because they are looking for a certain line and we carry several high-end brands. They can usually find what they want with us.” The company also offers free design
and site visits for furniture layout.
When the Foxes first started, their jobs were smaller in scope with an average project costing around $5,000. Today, the average sale is four times that amount, and it is not uncommon to sell outdoor kitchens between $50,000 and $60,000, which often have full outdoor cabinets. “We’re seeing a big trend of people moving toward outdoor weatherproof cabinets, especially if they have a screened porch, pavilion, or a lanai,” Karen says. “The finishes are beautiful and what you can get an outdoor cabinet now rivals anything you can do indoors.”
FAMILY OF EXPERTS
Everyone in this family business is an expert in what they do, Karen says. “Kevin, who had the dream of
starting this business, is the heart and soul of our company.” She adds one of the highest compliments she received was at a trade show. A fellow attendee, a project foreman with a large high-end landscape company, was looking for her son, Brent. “He wasn’t there that day, but the foreman told us, ‘Working with Brent is like working with one of our employees. It’s as if he works for us.’ I told him when he is on your job, he does work for you.”
These types of compliments regarding all the family members and the service they provide Affordable Outdoor Kitchens’ customers are not unusual. Karen instilled certain values in her sons, including how to conduct business. “I always tell them it costs absolutely nothing to be excellent and to always give our customers incredible service. It really is free for the giving.”
Outdoor Kitchen Customization
The store entered the outdoor furniture category in 2013 and carries several high-end brands.
MADE FROM UP TO 100% RECYCLED PLASTIC
Our 2026 lineup is all about versatility, comfort, and timeless style, including new products such as our Armless Chaise Lounge, Sling Chaise Lounge, and Napa Swivel Arm Chairs in Pub / Counter Height.
IslandVibes
With retail stores in Hawaii, Outdoor Living has been helping homeowners capture that tropical spirit for over 30 years.
BY SHARON SANDERS PHOTOGRAPHY BY CHRIS ROSS
Outdoor Living (Maui and Oahu, Hawaii) has brought the luxury of high-end casual furnishings to the outdoor-loving people of the islands. For over 30 years, the industrious family-owned retailer has spoiled its customers with products and personal service that’s tailored just to them. “We live in the middle of the Pacific, so our market is unique in many ways,” says Agna Pang, founder. With lots of hard work and creative retailing, Outdoor Living has established a trusted bond with the people who call the tropical paradise home.
Pang and her husband, Richard Spork, debuted their first Outdoor Living location in 1998. Prior to
TOP: Outdoor Living’s Maui showroom reflects breezy island style.
BOTTOM: LEFT TO RIGHT: Jennifer Riglos, Anthony Kuluhiwa-Rodrigues, Peter Durkan, Cassandra Evison Vivit, and David Spohn
that, they were living and working in Hong Kong in the investment banking industry. “We had reached a point in life when we decided it was time to stop living to work and actually start living our lives,” Pang explains. After going through many ideas for their new venture in Maui, the couple decided to start importing outdoor furniture. “We did some feasibility studies and discovered that there was an underserved niche for a full-service outdoor-living store on the island.”
Today, Outdoor Living has two thriving stores— the original location on Maui and a store on Oahu. Both have a loyal customer following, but each one has a distinct aesthetic. The Maui location is situated on a more laidback island, so customers prefer furniture designs with organic colors and textures that blend in with nature. The more upscale Oahu store resides in the Na Lama Kukui Design Center in the middle of an urban area with lots of high-rise living. Customer tastes lean toward crisp, white, modern, and sleek.
The company has carved out a niche with its quality private-label furniture that is hard to come by on the islands (much of which is plantation-grown teak from Indonesia). “People in Hawaii have learned to settle for the limited selection from small retailers or purchase from the big-box stores,” Pang says, adding that she and her husband developed a business model tailored for the shipping challenges of the islands. Its
focus is to keep sales margins high and costs low for customers. “It’s one of the reasons we have been around for 30 years when most of our competitors have not survived.”
ISLAND-PROOF SPACES
The deep-rooted tradition of gathering outdoors is an essential part of daily life in Hawaii. “People crave open-air living, so homes are built in a way that embraces nature,” says General Manager Dave Spohn. Many have first- and second-story lanais with beautiful views, as well as covered lanais so they can be outside when it’s 75 degrees and raining—and most have swimming pools as well. Surprisingly, when it comes to furnishing their spaces, people can be hesitant to invest in high-end furniture because they are concerned that it’s going to erode quickly in the weather.
“We assure them that all of our handpicked merchandise is built to hold up to the year-round sunshine and our acidic rain that will eat through almost any material—even durable powder coatings,” Spohn explains. After many years of seeing the effect of tropical weather on furniture, it has become obvious what materials work best. Teak, stainless steel, and UV-resistant HDPE are the recommended favorites on the showroom floor. “People trust us to curate furniture that will last. We want our clients to come back to us because they have a new house, not because something fell apart.”
The sales staff also spends time explaining to hesitant customers that once they create an inviting space outdoors, they will naturally spend more time in it— likely more than some rooms in their home. “Best of all, it’s going to become their favorite spot. Our job is to help customers create a personal space with peace and harmony.”
A BESPOKE EXPERIENCE
Outdoor Living’s showrooms are its primary way to connect with customers. “Just because of our geographic isolation, Hawaiian residents do a lot of shopping online, which means getting a box dropped off at their house, and they have to assemble and do the rest. No one should have to get their furniture like that—we want to give them a truly bespoke experience,” Pang says. Every customer is paired with a consultant who attends to their every need from the moment they walk into the showroom. “We are often the first friendly
TOP: Outdoor Living has been serving the people of Hawaii for over 30 years.
LEFT: Organic designs are customer favorites.
RIGHT: Private-label custom furniture is Outdoor Living’s specialty.
faces people encounter when they move to the islands. We end up becoming friends, and they trust us. Some of my dearest friends on Maui started out as customers. It’s never just about pushing product—it’s about building a lifetime connection.”
Customization is an ingrained part of the in-store sales experience because Outdoor Living’s furniture is sold as mix and match instead of sets. There is a whole process that goes into the design decisions. Customers have no limits, so they can swap tabletops from one base to another, interchange deep seating pieces, select custom teak finishes, and personalize cushions with a huge selection of Sunbrella and other 100% solution-dyed fabrics. All the custom cushions are made to order in Outdoor Living’s cushion operation located in the large warehouse connected to the Maui store.
Outdoor Living’s bespoke experience doesn’t end in the showroom—it’s just the beginning. “We understand our customers’ needs so well that we’ve built our business around it,” Pang says. After the sale, furniture is delivered with white-glove service. Customers don’t have to lift a finger because everything is done for them from setup to hauling away the old pieces. The Maui warehouse is always fully stocked with the most popular items and available for delivery or pickup six days a week. It comes in handy for last-minute purchases but is also a backup for vacation rental owners.
“They come to us with damaged furniture that needs
to be replaced before their next guests check in. We make sure they can rest easy knowing we will always have some sort of replacement the same day, if needed. It’s a huge plus for some of our big commercial clients as well.”
Inside the warehouse, there is a full working area for furniture repairs, wood refinishing, or anything customers request. “We have the ability to repair all of the furniture that we sell. We have a lot of vacation rentals on the island, so the furniture gets beat up. I tell folks it’s always cheaper to repair than to replace. If there is a renter that cuts a hole in the middle of a woven table, we have the ability to reweave the tabletop. This isn’t the service you will get at any of the big-box stores anywhere else on the island,” Pang says.
Everyone accepts that living in Hawaii naturally means longer delivery times compared to the mainland, especially if something is backordered, which could take months. With that in mind, Outdoor Living offers a complimentary furniture loaner program, so customers have something to use until their order arrives. The same thing applies to cushions. “Our cushions are all custom, so it takes time to make them up. Rather than have customers wait and go without, we will lend them cushions in the meantime and swap them out when they’re ready.”
Outdoor Living has a growing number of customers who don’t live in Hawaii that need to shop from afar
for their second homes or rentals. “They deserve the same level of attention as anyone local would get in a store,” Pang says. Using the store’s website, they can preview items first and then call direct to a live person who can answer questions and walk them through the sale. “We make it a specialized process by sending them a quote with links and images rather than just having them put items in their online shopping basket.”
Looking to the future, Pang and her husband plan to continue growing the customer base at both stores. This year, they are starting a targeted digital display campaign to drive awareness for the new Oahu store that caters to a younger demographic and commercial customers. The couple is also keeping their eye on possibly expanding to other islands as well. “Growing the business is important, but the soul of our company is the well-being of our customers,” Pang says. “That will always be our priority.”
Merchandise
Como gives inspiration by its evocative power, a contemporary reinterpretation of a classic line seamlessly fitting into any environment. The meticulous study of proportions and functional effectiveness defines this collection.
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Como Collection by Angeletti / Ruzza
LIVE TOGRILL
At Summerset Grills, it’s more than just selling grills—it’s about selling a lifestyle that gets people gathering outside with family and friends.
BY SHARON SANDERS
SUMMERSET GRILLS (HUNTINGTON BEACH, CALIFORNIA) IS
SHINING A SPOTLIGHT ON THE GRILLING LIFESTYLE. This past year, the ambitious brand finished a refresh of its entire line of professional grills from top to bottom. The head-turning new collection debuted at the HPBExpo in New Orleans in March. Patio and Hearth Products Report sat down with Dennis Smith, CEO and president at AMD Direct Inc., to see what this means for the brand and its dealers going forward.
Why a brand refresh?
Smith: It was years in the making. We have been building highend grills for 20-plus years with much success, but it felt like it was time to give our dealers and distributors something new to get excited about. It’s energizing to have new products that resonate with customers. Honestly, we’ve never been satisfied being a me-too brand in a sea of stainless-steel grills—our DNA is to
stand out on a showroom floor. With the refresh, we’ve crafted a whole new image for Summerset Grills from our products to our marketing materials and our website—and it’s all centered around the grilling lifestyle.
What do you mean by a grilling lifestyle?
Smith: One of the biggest mistakes I think our industry makes is trying to sell grills with a focus on BTUs, 304 stainless steel, and anything else that appears in a piece of literature. We’ve discovered that it is not what resonates with consumers. What sells is painting a picture of how grilling outdoors can enhance one’s life—the smell of food cooking over a flame, relaxing with family, chatting by a fire—anything that brings people together.
Being outdoors is also good for one’s mental health. Grills get people outside and it just feels better being in the open air. Our mission is to give more tools to our dealers that will enhance their ability to share a lifestyle message that will inspire customers to make an investment in products that will make them love their homes even more than ever before.
What is Summerset Grills’ approach to outdoor cooking?
Smith: We want to inspire people to look at grilling in a different way. The old way of thinking is that grilling is throwing steak, chicken, or hot dogs on a steel grate over a flame like our parents did. With our featurerich grills, anything that can be cooked inside on a stovetop or in an oven can be prepared outside. Can you imagine impressing your friends with a bacon-wrapped donut hole or a lemon ricotta pizza you made on your Summerset grill or oven? Or better yet, inviting them to participate in the preparation?
TOP: Sizzler Pro Grill
BOTTOM: Quest Grill
STAYING POWER
A 150-year lifespan of making long-lasting outdoor fabrics is no small feat.
BY CAROL DAUS
WITH THE COUNTRY’S TRADE POLICY CURRENTLY IN FLUX, THE TEXTILE INDUSTRY CONTINUES TO FACE UNCERTAINTY.
But proposed tariffs have not stopped the makers of the outdoor fabric line, Outdura, from celebrating a major milestone this year—its 150th anniversary. The Sattler Group, a fifth-generation, family-owned company headquartered in Austria, expanded into the United States in 2010 by acquiring a distribution and manufacturing facility in Hudson, North Carolina. Under the Sattler umbrella, premium outdoor fabrics are distributed through the company’s Outdura brand name. Since the average age span of most businesses is 15 to 20 years, reaching a century and a half is quite impressive. “The story of Sattler Outdura fabrics spans generations, which leads to a deep connection with our roots and clear vision for our future,” says Nico Doerflinger, the company’s new CEO, sales organization, Sattler Americas Inc.
Like many Sattler employees, Doerflinger has a long tenure with the company, starting over 15 years ago as a textile chemist at the Austrian headquarters in Graz. He then transitioned into European sales, overseeing the technical industrial textiles and camping textiles divisions. In 2023, he was appointed product manager for the casual furniture, awning, and marine textile segments, leading the U.S. product management team in a hybrid environment between Sattler’s headquarters in Austria, and the Outdura facility in North Carolina. In April, Doerflinger moved
to the United States to assume his new role. Doerflinger is thrilled to be part of the industry because outdoor performance fabrics have evolved significantly in terms of construction, design, and application, driven by advancements in textile technology, consumer demand, and sustainability goals. “Color pigments are infused into the fiber before they are spun into yarn for the best UV resistance, keeping colors brilliant while ensuring durability,” Doerflinger says.
MARKET FORCES
Consumer spending can be a concern during an unpredictable economy, but regardless of when customers shop for outdoor furniture, Doerflinger stresses that they prefer fabrics that hold up over time. This strong demand for high-performance outdoor fabrics has contributed to Outdura’s success over the years. “Solution-dyed acrylics allow for vibrant, longlasting colors and a wide variety of patterns, while its durability, water resilience, and UV resistance against weather extremes make the fiber even more important,” Doerflinger says.
But durable fiber content does not mean comfort is sacrificed, because as Doerflinger points out, new techniques in textile construction can make outdoor fabrics feel like indoor upholstery, expanding their application in a variety of living areas. Outdura customers are drawn to its wide array of fabrics because they
are not only weather-resistant, but they also feature a soft hand. Intricate textures, chic patterns, and vibrant colors give customers many options for designing a cohesive indoor-outdoor look.
Many of Outdura’s current retail manufacturers have a strong presence in the contract/hospitality sector. “We maintain close relationships with them by offering a product range for those higher-performance needs and more functional designs,”
Doerflinger says. “We see growth in this category which we are exploring with our existing partners.” Based on the growth opportunities of this market, Outdura will introduce a new line of high-performance fabrics this year that will play a major role in the company’s future contract/hospitality offerings.
In addition to the casual furniture segment under the Outdura brand, Sattler also has a good stake of business in the U.S. market in the sun protection and marine segment, which are used in products such as umbrellas, awnings, sun sails, and boat coverings.
NEW DESIGNS
As a trusted supplier in the solution-dyed acrylic performance fabric category for casual furniture, Outdura is committed each year to introducing new designs that appeal to customers, designers, specialty retailers, and outdoor furniture manufacturers. Last season’s
TOP LEFT: Sattler uses state-of-the-art machinery and continuously invests in the latest process and production technologies.
TOP RIGHT: Nico Doerflinger, CEO, Sattler Americas Inc.
Embracing Elec tric
UK-based British Fires is bringing an innovative line of electric fireplaces to both sides of the pond.
BY MAURA KELLER
WHEN YOU MANUFACTURE STATE-OFTHE-ART FIREPLACES IN A REGION OF THE WORLD CELEBRATED for its ability to produce warm, welcoming hearth experiences, you are bound to be successful. And British Fires has done just that. Launched in 2018, British Fires is a brand that sits in the Focal Point Group portfolio, which was established in 1983 by the two founding partners, Ivor Mitchell and Alan Pryke, who both still own the company.
As Michael Athay, group managing director at Focal Point Fires, explains, the company has a long history in the fireplace market, having been a leading manufacturer for gas fireplaces, producing around 250,000 units per year for the United Kingdom hearth market.
“Now, our focus is on electric fireplaces, and we have created not only a fantastic product range for British Fires, but built the brand to be a driving force for the future, which is penetrating markets across the globe,” Athay says. “We are extremely proud of the brand name ‘British Fires.’ It is something we applied to the UK government for and we were granted the rights to use ‘British Fires’—having proven we were preeminent in our field and best in class.”
Indeed, British Fires has a keen understanding of the hearth market, what consumers are most interested in, and the best growth strategies to implement to meet the needs of an evolving market and consumers. One such segment of the hearth market that is receiving a tremendous amount of attention is electric fireplaces.
“Everywhere you look now, there seems to be another electric fireplace coming to market. Demand from consumers is driving this and
the quality of electric fireplaces is constantly growing, which is great for the whole industry,” says Athay, who still believes the electric market has a long way to go in North America. Thankfully, dealers are now able to align with brands that continue to innovate and offer them impressive fireplaces for their showrooms.
“There’s been a clear movement away from fossil fuels, and forward-thinking designs and user convenience now take center stage,” says Athay, who has enjoyed seeing how electric fires have transformed customer homes and how projects have evolved from a typical “up and down” chimney beast to a whole wall being created.
“These impressive concepts are being driven by dealers offering specialist services where customers can create a media wall with shelving, drawers, and experimenting with lighting,” Athay says.
“Understanding how you can be efficient with the space, a ‘media wall’ now incorporates many points of focus with the fireplace arguably the most important and prominent feature.”
ELECTRIFYING THE LINEUP
In response to this growing market, British Fires has introduced a series of bestselling products that enhance their electric fireplace product lineup, while
further enhancing the British Fires’ brand globally.
The New Forest electric fires are the most popular models British Fires offers, and they are available in multiple sizes.
“Our Deluxe Real Logs we use in the fires has evolved with the brand and see a huge demand for our fires with this fuel bed option. We craft these in the UK, using real English oak logs to give an authentic and realistic look inside the fires,” Athay says. “We follow the logs right from the forest to the production line where they are scorched using blow torches and fixed in place for a consistent British Fires style.”
In addition, the company has recently launched the New Forest Black Edition in North America with its exclusive partner, the Empire Group. Together, British Fires and the Empire Group are bringing this new product line to dealers.
Meeting the trend toward more contemporary lines, the company’s Black Edition is the ultimate sleek and sexy addition to the company’s New Forest lineup, boasting a black glass used in the rear of the fire for a true premium look.
In addition, British Fires’ natural Deluxe Real Logs encourage customers to further define their space with other wood and natural elements, creating something special that flows through the room. continued on page 76
LEFT: British Fires is seeing significant interest in streamlined, electric fireplaces that offer a realistic hearth experience.
RIGHT: Today’s electric fireplaces allow for an entire media experience to be incorporated efficiently into spaces of all sizes.
DRIVEN BYDESIGN
With a long history in outdoor furniture, Woodard Furniture offers collections that appeal to design-conscious customers and the upper end of the market.
BY LARRY THOMAS
STRIVING TO CAPITALIZE ON ITS LEGACY AS AN INTERNATIONALLY RESPECTED LUXURY OUTDOOR FURNITURE BRAND, Woodard Furniture is eyeing a design-driven product line sold through an array of distribution channels to drive growth over the next few years.
The company, which targets the upper-middle to upperend of the market, has long been a key brand for specialty stores, but has become a more important supplier for full-line furniture stores in recent years. And even more recently, the company has targeted the interior design trade, where it sees significant growth opportunities.
“Our history and legacy are very important to us,” says Perry Solomon, senior vice president of residential sales. “We’re looking to continue our leadership in the category and grow our business both through our traditional and new channels.”
Woodard is best known for its wrought-iron furniture, which the company has been producing in its factory in Owosso, Michigan, since the late 1930s. But today, cast and extruded aluminum furniture—also made in Owosso—is its largest product category.
FOCUS ON DESIGN
The aluminum category has been buoyed by a partnership with designer Alexa Hampton, as well as the work of inhouse designer Site Li. Solomon says both designers have enabled the product line to stand out in an ultra-competitive category that has dozens of players at all price points.
He says the Alexa Hampton collections are resonating
with interior designers—one factor that prompted Woodard to launch a new division to cater specifically to the design trade. The division has a separate portal on the company’s website, and the company has assembled a team of design service specialists (DSS) to service the design channel exclusively. “We feel it’s an important growth area of our business,” Solomon says. “Our design service specialists speak the language (of the design trade) and are familiar with their unique needs.”
He says he is very encouraged by the initial response to the new division, noting that more than 200 designers have already registered with the company and uploaded their credentials to the portal. “In recent years, the design
channel has represented a minor portion of our overall business, but we feel we can grow it significantly within five years while still maintaining focus and growing our core dealer business as well,” Solomon says.
HIGH-QUALITY PRODUCTS
Woodard’s newest category, a faux teak product called NexTeak, also should be a growth driver in the coming years, he says, noting that it has quickly become the company’s fastest growing product line since its launch two years ago. NexTeak is aimed at the upper end of the market so dealers can avoid the low-margin price wars that have become pervasive in the category. “We want to compete at a different level,” Solomon says. “The market is saturated with lower-end materials that are recycled continued on page 77
TOP: Built with low-maintenance NexTeak, the Beau dining collection blends gentle curves with sharp angles.
MIDDLE: Combining aluminum and NexTeak, the Gather collection is available in 19 finishes and a variety of configurations.
BOTTOM: The four-piece Reed lounge collection is part of Woodard’s signature wrought-iron product lineup.
High-Grade SHADE
By offering a vast array of durable shade products with unique design elements, FiberBuilt Umbrellas has positioned itself to be a go-to selection.
BY DANA ROBINSON
FLORIDA-BASED FIBERBUILT UMBRELLAS & CUSHIONS HAS BEEN CREATING AMAZING SHADE PRODUCTS TO MEET BOTH HOTEL AND HOMEOWNER NEEDS FOR THE LAST 25 YEARS. These sturdy structures not only provide relief from the heat, but they can also act as the finishing touch to any aesthetic—from cosmopolitan to minimalist to tropical.
“FiberBuilt is celebrating our 25th anniversary!” says Chantell Holmes, vice president of retail. “This marks a major milestone!” She notes that the company’s initial foray into the outdoor furniture industry began with CEO Paul Knapp. He realized that the hospitality industry needed umbrellas with fiberglass ribs that flexed in high winds and were more durable than traditional metal or wood umbrellas. “That was what originally put FiberBuilt on the map,” Holmes says. “FiberBuilt quickly became, and remains, the leading manufacturer of fiberglass-ribbed umbrellas.”
The company then began offering umbrellas with the proprietary FiberTeak simulated wood poles. This line has grown to include models in three woodgrain finishes, two bamboo finishes, and the textured palm tree bark with its complementing Palm canopy. FiberBuilt boasts an extensive offering that includes pavilions, cantilevers, and large-scale shade products. The Prestige collection offers an
array of umbrella models from the celebrated and recognized Lucaya, Riva, and Oceana styles to the fanciful Palm style, which adds a tropical look to any ocean- or pool-side space.
Ninety-three percent of its popular Prestige Collection is manufactured in the USA. “One hundred percent of the steel and aluminum bases are made domestically, and 100% of our cushions, pillows, and canopies are cut, sewn, and assembled at FiberBuilt’s 65,000-square-foot production facility in Pompano Beach, Florida,” Holmes says.
NEW PRODUCTS AND MORE
To coincide with its anniversary, FiberBuilt launched the new Studio FiberBuilt Collection, which offers a fresh perspective on outdoor shade. The line includes three exciting models: Essex (which has a canopy that allows for a great range of customization), Orbit (which sports a contemporary, minimalist silhouette) and Phoenix (a double-tier umbrella that has a retro feel with innovative construction). These exceptionally durable Studio FiberBuilt models combine contract-quality components, robust fiberglass ribs, aluminum hubs, joints and finials, and a locking pulley lift with fashionable canopy styles. The finishes are available in anodized bright aluminum and elegant powder-coated black.
Also new this year is the FiberBuilt Prestige Collection’s Courtside model, which features a 7-footwide rectangular canopy, a wavy valance, and a 24-inch drape along the back side to provide extra shade. “It’s perfect for pickleball sidelines and condo balconies,” Holmes says.
FiberBuilt continues to build strong relationships with outdoor-living retailers and similar retail outlets that stock its top-selling contract-grade Market umbrellas. Durable features include a ratchet crank and push button tilt, an expanded range of canopy designs, five sizes, and three lift choices. “These options allow retailers to offer multiple ways for the end user to customize the product,” Holmes says. These models are particularly popular for in-table applications along with the 55-pound concrete bases that FiberBuilt offers in four colors.
In an effort to keep supplying customers with ontrend products that will meet their needs, FiberBuilt has always maintained a close relationship with the design community and a close watch on the direction of color and style trends. “As we all recall, during the COVID years, people became increasingly interested in revitalizing their outdoor-room décor because they were spending so much more time working from home,” Holmes says. “And that desire to create a comfortable exterior space has endured.”
There’s been a significant growth in the popularity of Cantilever umbrellas and shade products with decorative components, such as scalloped valances and gently swaying fringe. And larger umbrellas with wheeled bases for easy relocation remain in strong demand, she says.
Customization in the cushion market is an ongoing trend that FiberBuilt has met, as well. The company produces replacement cushions for hospitality and retail customers.
“While furniture frames retain their strength,
LEFT: Lucaya with Valance
RIGHT: Bridgewater with FiberTeak Simulate Wood Pole
Get WISER
IN TODAY’S COMPETITIVE MARKETPLACE, COMPETING ON PRICE OR PRODUCT IS RARELY A WINNING STRATEGY TO DIFFERENTIATE YOUR BUSINESS. Whether you’re a specialty retailer showcasing elegant outdoor furniture or a manufacturer developing the next innovative fire feature, your biggest competitive advantage lies in creating remarkable customer experiences.
As outdoor living spaces have evolved from simple patios to elaborate outdoor sanctuaries, consumer expectations have similarly transformed. Customers don’t just want functional products; they crave meaningful experiences that enhance their outdoor lifestyle. This presents an unprecedented opportunity for forwardthinking businesses in our industry.
THE WISER FRAMEWORK
The WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive— offers a practical approach to elevate your customer experience strategy and set your business apart in the outdoor living marketplace.
Let’s dive into each of the elements of the framework. They can be implemented individually, or multiple elements can be combined to create even deeper experiences.
WITTY: INFUSING PERSONALITY
The outdoor living industry tends to focus heavily on product features and specifications. While important, these technical aspects often overlook the emotional connection customers seek when envisioning their dream outdoor space. Adding personality to your brand communications humanizes your business. Consider how Target addressed consumer hesitation to put together furniture. The first line of the instruction guide said: “Don’t sweat this! It will be much easier than you think.” And it worked: My son and I spent only 25 minutes building a TV stand that we thought would take several hours.
For patio and hearth retailers, being witty might mean playful signage around the store, or email campaigns that evoke the joy of gatherings around a fire pit rather than simply listing BTU outputs. Manufacturers might incorporate clever packaging inserts or installation guides that bring a smile while providing value.
Witty isn’t about being funny, but it is about having fun.
IMMERSIVE: ENGAGING THE SENSES
Our industry has a natural advantage when it comes to creating immersive experiences,
which generally leverage one or more of the five senses. Outdoor living products inherently engage multiple senses—the warmth of a fire (with the smell of s’mores if you’re lucky), the comfort of quality seating, and the ambiance of outdoor lighting.
Forward-thinking retailers are transforming showrooms into experiential spaces where customers can truly imagine outdoor living at its finest. This might include functioning fire features, outdoor kitchens producing delicious samples, or vignettes styled for different entertainment scenarios.
As a comparative example, home retailer Wayfair doesn’t just display sinks and faucets; they are all functioning so consumers can see them in action.
Manufacturers can support these efforts by providing retailers with immersive tools— scent diffusers that capture the essence of a cedar fire, sound elements, or augmented reality applications allowing customers to visualize products in their own spaces.
SHAREABLE: CREATING ADVOCACY OPPORTUNITIES
Word of mouth remains our industry’s most powerful marketing tool. When customers are delighted by an experience, they naturally share it with friends and family who trust their recommendations. They don’t even have to be asked! Specialty retailers can create shareable moments by offering personalized design consultations that result in photo-worthy renderings customers want to share. Installation completion celebrations with custom touches—perhaps a monogrammed fire tool or a signature cocktail recipe for their new outdoor bar (ask ChatGPT to name it using the customer’s first or last name)—become Instagram-worthy moments that expand your reach.
Manufacturers can facilitate sharing by developing distinctive product features that become conversation starters and include branded elements that subtly appear in customer photos.
EXTRAORDINARY: EXCEEDING EXPECTATIONS
The difference between satisfaction and delight often lies in small, thoughtful touches that go beyond the ordinary. Because no one talks about an ordinary experience. Luckily, becoming extraordinary doesn’t have to be difficult or expensive; after all, the very definition of the word is simply better than ordinary.
As a keynote speaker who travels often to conferences, I stay at a lot of hotels. But one that
stuck out installed a motion-activated light underneath the nightstand to illuminate the path to the bathroom. This wasn’t a big investment— in fact it was a stick-on light that probably cost about 50 cents—but the impact on the experience was huge. Not only was it memorable, but it also prevented me from banging into the side of the bed or tripping over a phone cord.
In our industry, extraordinary experiences might include unexpected amenities (how about a s’mores starter kit for that new fire pit?), personalized follow-up care (seasonal maintenance reminders with custom tips for specific products), or value-added services.
Manufacturers can support retailers by providing the tools and training for these extraordinary moments—whether through co-branded gift packages, specialized knowledge resources, or collaborative customer care.
RESPONSIVE: BUILDING AUTHENTIC CONNECTIONS
In an age of automated responses, genuinely responsive communication stands out. Taking time to listen to customer feedback, analyze patterns, and most importantly, take meaningful action based on those insights creates lasting loyalty.
For specialty retailers, this means developing systematic approaches to collect, analyze, and respond to customer experience feedback across all touchpoints. For manufacturers, it means creating open channels with retail partners to gather product insights and respond with meaningful improvements.
THE COMPETITIVE ADVANTAGE OF EXPERIENCE
As our industry continues to grow and evolve, the businesses that thrive will be those that recognize experience as their greatest differentiator. By applying the WISER framework—Witty, Immersive, Shareable, Extraordinary, and Responsive—patio and hearth businesses can transform ordinary transactions into remarkable experiences that customers eagerly share with others.
Dan Gingiss is a customer experience keynote speaker and author of The Experience Maker.
Dan Gingiss
FIERY PASSION
Travis Industries’ creative product innovation, think-outside-the-box mentality, and servant’s heart attitude make the company a perfect fit for its dealers.
BY SHARON SANDERS
THIS YEAR, TRAVIS INDUSTRIES CELEBRATES
THE 46TH
ANNIVER-
SARY OF LOPI, ITS PIONEERING BRAND OF PREMIER STOVES AND FIREPLACE INSERTS. The free-spirited manufacturer based in Mukilteo, Washington, has a tradition of craftsmanship and innovation, bringing to the industry some of its most respected brands that also include Fireplace Xtrordinair, DaVinci Custom Fireplaces, and Fire Garden. Its presence in the hearth space is nothing less than extraordinary, as it churns out original award-winning hearth products year after year—and pours all of its passion and energy into supporting its dealers.
The company’s superpower is its ability to add a creative twist to everything it builds. From the visually impressive to the technologically unique, there is always a fresh idea on the drawing board. And its popularity among dealers is something to behold. Travis Industries’ dynamic trade show booths are always overflowing with people curious to see its newest innovations, as well as eager to spend some time with its charismatic President/General Manager Kurt Rumens, his brother Kip, and his team of sales managers (Quinn Wilks, John Bierman, Edward Hosack), sales reps, and distributors.
The 2025 season started off strong. At the New Orleans HPBExpo, the company was honored with two top awards
voted on by trade show attendees: Best Booth Experience for its showstopping interactive trade show booth and Top Hearth Product for its newest electric fireplace.
“Our dealer base is family,” Rumens says, adding that he is energized whenever he gets oneon-one time with customers at shows. The hearth industry is a people industry built on relationships, and Travis Industries has done a better job than anyone at creating close connections.
“In the early years, I was fortunate to be exposed to some big business thinkers who shaped my perspective into what it is today. Our
team is motivated not just by selling products, but by helping others. We call it a servant’s heart— and it’s something that comes naturally for all of us,” Rumens says. “I’ve been surrounding myself with people like that my entire career and built our company culture around it.”
THE LATEST BUZZ
Travis Industries is thrilled to re-enter the electric fireplace space this year after a four-year hiatus. “I’ve been watching the category. It’s been active, and about 80% of our dealers are seeing lots of interest and sales. We decided that if we
TOP: 51” DaVinci GreenSmart Electric Fireplace
BOTTOM: 39" DaVinci GreenSmart Electric Fireplace
Two Revolutionary Inserts That Will Show You The Money!
Coming Soon: The Future of Fireplace Inserts
Get ready to experience a seismic shift in fireplace innovation with both electric and gas inserts.
Fireplace Xtrordinair® & Lopi® 658 Gas Insert
•Innovative Live-Fire Technology for the most authentic flame yet.
•Mimics the look and feel of a beautiful wood burning fire.
•The 658 Gas Insert features a larger viewing area than our popular 616, yet the firebox, at just 33 1/4” wide, fits into smaller fireplaces than it’s predecessor!
DaVinci® GreenSmart Electric 31 Insert
•Zero-emission electric insert with cuttingedge holographic flame technology.
•Choose between natural wood style Lodge flames or sleek modern style Urban flames.
•Designed to fit into virtually any wood or metal fireplace, and can also be installed as a Z/C.
many luxury applications. For the past few years, the company has been part of The New American Home, the official show home of the annual International Builders’ Show (IBS). Each multimillion-dollar home is designed by top architects and features some of the most innovative consumer home products from top brands like Kohler, General Electric, and LG Appliances. Travis Industries has been chosen numerous times as the sole supplier for indoor and outdoor fire.
The 2025 show home in Las Vegas integrated six Travis Industries fireplaces—three indoors and three outdoors—that were the topic of many attendees’ conversations. “All the attention our managers and staff received at The New American Home grand opening made us feel like rockstars. Our fire elements set the tone and ambiance of every room and outdoor space. It was an inspiring way to demonstrate how integrating fire into a home can make it magical.”
were going to jump back in, it would have to be with something that offered a monster difference from anything else on the market.”
Rumens has made it happen. Travis Industries partnered with a British and Chinese company to create the luxurious DaVinci GreenSmart Electric Fireplace that has everyone talking. The stunning linear fireplace is a unique sensory experience with a soothing holographic fire. Its unique spark feature creates realistic fire sparks and puffs of smoke synchronized to an audio track—making it not only look, but sound like a crackling fire. “Electric has so much promise, and we believe we are at the forefront of the next generation.”
The new Fireplace Xtrordinair Live Fire insert is the company’s latest must-see gas entry. “Every three years, we do a breakthrough with our gas technology, and this one hits the mark. The response at the
HPBExpo was phenomenal,” Rumens says. The remarkable unit features a luxurious three-dimensional fire with front, center, and rear flames. The flames wrap around what appears to be beautiful real logs cradled by glowing embers underneath. “It’s a visual treat that is calming and inviting as our most realistic gas presentation to date.”
HEARTH ELEVATED
As a hearth designer for the past 50 years, Rumens has seen many changes. He is encouraged by the direction the industry is heading and is thrilled to be a part of it. The visual element, ambiance, and artistic side of the hearth industry is elevated to a completely different level.
“Specialty hearth stores, architects, and builders are taking a keen interest in fireplaces and hearth products for their projects again. While BTUs, adjustable heat, a clean burn, and energy efficiency are still very important, this group is paying more attention to how our products are going to be featured in the overall aesthetic appeal of a home or commercial space.”
The company’s fire designs are sought after for
Rumens is quick to mention that while the company’s custom fireplaces attract plenty of attention, its core products are those that cater to residential homeowners and builders. “We build common-sense products with the bonus of being beautiful,” he says, adding that part of the design process involves answering several questions: Would I enjoy being in the presence of this product? Would I personally want a friend to own one? Is it something that makes me feel better about my home?
“By having real-life goals and guidelines for the type of products we want to build, we’ve been able to make amazing things happen.”
A big, beautiful fire is the common denominator for all Travis Industries’ products. “It takes a combination of elements to create something magnificent—proportionality, texture, shape, and metals complemented by the look of the glowing ember bed, detail in the hand-carved logs, and the height of the flames. Everything works together to create the perfect experience.”
Heading into the second half of 2025, Travis Industries is optimistic despite any uncertainties that are confronting the economy. “There are no guarantees, except for the fact that we promise to always figure out the best way to move forward and where we should concentrate our time, messaging, and investments,” Rumens says. “Challenges and changes are inevitable. We continue to think strategically and do what it takes to keep a strong manufacturing presence in America and dealers’ showroom floors stocked with hearth products their customers will love.”
TOP: 59" DaVinci GreenSmart Electric Fireplace
BOTTOM: 71" DaVinci GreenSmart Electric Fireplace
WHAT’SNEW
San Cristóbal
Inspired by the historic Spanish cathedral at the heart of Cuba’s Old Havana, San Cristóbal captures the romance and artistry of the Spanish Baroque style. With its flowing curves and intricate detailing, this collection showcases true craftsmanship through elements like hammered bar tubing and handforged scrollwork. This collec-
tion features dining chairs, counter stools, barstools, lounge chairs, a love seat, sofa, ottoman, sectional, chaise, and matching tables. Contact: (800) 776-9533 or www.owlee.com
Horizon Gas Fireplace
The reimagined Horizon gas fireplace features new VClass logs and burner, creating a warm glow from the radiant fire. Valor Fireplaces has simplified the Horizon, continuing to offer its most popular fronts, liners, and fire beds—including birch, driftwood, and traditional logs. The Horizon stays a value-priced fireplace and remains easy to install—and easy to enjoy. Contact: www.valorfireplaces.com
ACCU-PROBE PRO X Wireless Smart Thermometer
Get precision cooking like never before with the Napoleon ACCU-PROBE PRO X Wireless Smart Thermometer. Designed to handle high heat up to 1200°F and crafted with a waterproof, ultra-thin probe featuring six temperature sensors for pinpoint accuracy. Whether you’re cooking indoors or outdoors, grilling, roasting, deep frying, or using your air fryer or sous vide, the ACCU-PROBE PRO X delivers perfect results every time. With Bluetooth connectivity and a magnetic docking station, it’s the ultimate tool for serious cooks and grill masters. Contact: (866) 820-8686 or www.napoleon.com
Voracious Fire
The dramatic flames of a Fire Garden Voracious Fire at the heart of your custom fire pit will warm and impress. Pick your burner, choose your plate and your fire pit is ready-to-finish with the materials of your choice. Heavy-duty stainless-steel construction, strategically placed pre-valve weep ports for exceptional drainage, and the reliable all-weather 24V AC Hot Shot Electronic Ignition System ensure you’ll be enjoying your Voracious Fire for years to come. Contact: (800) 654-1177 or www.travisindustries.com
Taos Collection
Woven with spirit and soul, the Taos Collection by Revolution Performance Fabrics brings relaxed sophistication to indoor and outdoor spaces. Inspired by desert landscapes and artisan design, these PFASfree performance fabrics feature earthy tones, chunky textures, and timeless stripes. Made in the USA and built to last, Taos blends beauty and durability with ease. Contact: www.revolutionfabrics.com or email revolution@stikp.com
Bari
Designs in Bari offer a clean modern touch of midcentury styling. Durable aluminum frames are meticulously finished to convey the unmistakable look of natural wicker and rattan. Bari is crafted using virgin aluminum extrusions and high-grade all-weather wickers built to hold up in the most difficult weather conditions. The dining and occasional tables integrate high pressure laminate tops with the look of natural granite. These tops are built to withstand the elements as well as the rigors of day-to-day use in the paradise of your backyard. Contact: (909) 980-6698 or www.patiorenaissance.com
WE’RE PROUD TO BE AMERICAN MADE WITH AMERICAN MATERIALS
FEATURING: Antero MGP Cushion - New for 2026
PRODUCTS
RB73 Stainless Steel Quaruba Outdoor Fireplace Collection
Discover the epitome of modern outdoor luxury with the RB73 Stainless Steel Quaruba Outdoor Fireplace Collection, handcrafted with precision in the Netherlands. Perfectly tailored for businesses looking to provide a premium outdoor heating solution, these stainless-steel fireplaces deliver unmatched durability and a sleek, contemporary aesthetic. The RB73 Stainless Steel Quaruba Collection transforms your clients’ patios or terraces into exclusive, inviting havens. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
Barcelona Collection
The Barcelona Collection captures the essence of its vibrant namesake city. Contemporary sophistication blends with timeless Spanish charm through premium Grade A teak and weather-resistant wicker. Inspired by Barcelona’s rich architectural heritage, each piece showcases sculptural teak arms and legs that create clean, modern silhouettes, while intricate weave patterns—designed to mimic authentic Danish paper cord—pay homage to traditional craftsmanship. Contact: (703) 361-7000 or www.kingsleybate.com.
Base Collection
FiberBuilt offers aluminum, steel, concrete, plastic, and resin bases that fit a variety of pole diameters and come in a range of weights and finish colors appropriate for use with umbrellas from 7 ½’ diameter to 10’ square. These competitively priced models can be used in-table or freestanding. Many are available with wheels for easy relocation. Con tact: (866) 667-8668 or www.fiberbuiltumbrellas.com.
New Inferno Series Gas Logs Collection
Lost River Products creates the most realistic fire to a standard you don’t see every day. There are four series of vented and ventless gas logs, as well as a full line for outdoors. Lost River’s indoor/outdoor burner logs are backed by a lifetime warranty. The series includes Gold, Platinum, Inferno, and Black Diamond. Dealer direct and exclusive territory available. Contact: lostriverproducts@gmail.com or www.lostriverproducts.org.
Elevation X Electric Fireplace
The Elevation X Electric Fireplace redefines what electric can be, de livering unmatched realism and high heat with multilayer flames, LCD technology with authentic gas or wood visuals complete with sound. Designed to be installed with the same rough framing for both gas and electric models, it lets you frame now and decide on fuel later without slowing down the build. As a premium gas alternative, it’s a smart, future-ready addition to your lineup, offering the look, feel, and warmth of fire, with the ease of electric. Contact: (866) 820-8686 or www.napoleon.com.
Dotty Moon from Outdura
Dotty is a fabric featured in Outdura’s design line “Artistic.” One of Outdura’s favorite patterns, not only because it is a neutral yet sophisticated take on upholstery, but because the shades in which the fabric is available complement the jacquards and stripes from design lines beautifully. Furthermore, it is not only highly fade and abrasion-resistant, but also a breeze to clean. It will stay beautiful for years to come. Contact: (866) 688-3872 or usa.sattler.com.
PRODUCTS
New! Triton Linear Electric Fireplace
Designed for limitless possibilities, the new Triton is a showstopper with 20”-tall glass and a modern, built-in design that allows for finishing materials to be brought right to the edge. Available in 50”, 65” and 78” lengths and three configurations (one-sided, two-sided corner, three-sided bay), it adapts to any space and style. Link multiple fireplaces together for unlimited length, and extra warmth and ambiance. Contact: www.heatnglo.com.
Designer Finish Collection
Elevate your outdoor kitchen with Wildfire Outdoor Living’s Designer Finish Collection. Featuring premium knobs and handles in brushed bronze, chrome black, and brushed stainless, this collection offers mix-and-match versatility to suit any style. With customizable options, you can create a truly personalized look. As outdoor living spaces continue to gain popularity, Wildfire Outdoor Living is leading the way with customizable, professional-grade solutions that seamlessly extend indoor kitchen aesthetics into outdoor spaces. Contact: www.wildfireoutdoorliving.com.
Horizon
Drawing inspiration from the iconic silhouettes of mid-century design, the Horizon Collection seamlessly fuses nostalgic charm with modern luxury. With sleek architectural lines and a bold geometric frame, Horizon embodies the effortless sophistication of a bygone era. This collection features lounge chairs, a love seat, sofa, ottoman, side table, and coffee table. Contact: (800) 776-9533 or www.owlee.com.
Innova
Jensen Outdoor introduces the award-winning Innova collection, blending timeless Ipewood craftsmanship with modern design. Featuring standout pieces like the Trellis lounge chair, winner of the 2023 ICFA Design Excellence Award, and the sleek Whisper bench by Edi & Paolo Ciani, Innova redefines outdoor living. From the Aurora dining set by Chris & Jon Panichella to John Caldwell’s Melody bench, Innova showcases innovation and elegance in every detail. Contact: (800) 403-0403 or www.jensenoutdoor.com.
Regency Atmosphere Ei33LCD
The Atmosphere Ei33LCD electric fireplace insert delivers the beauty and ambiance of real flames, featuring a modern LCD screen with nine flame options, glowing embers, and realistic crackling sounds. With up to 9,500 BTU, customizable log and trim options, and topdown lighting, it creates an inviting focal point in any room. Designed for easy installation, it’s both plug-in ready and hardwire capable, blending luxury, technology, and convenience in one stunning package. Contact: (604) 946-5155 or www.regency-fire.com.
Matera
Drawing inspiration from the legacy and luxurious lifestyle synonymous with coastal living in Florida, Matera offers a beautiful open-weave design and plush luxurious cushions that provide the utmost comfort. Frames are constructed of aluminum tubing and extra durable all-weather wickers. All tabletops are constructed of HPL (high pressure laminate) with the look of natural stone. Contact: (909) 980-6698 or www.patiorenaissance.com.
Outdoor Fabrics that Stand the Test of Time
Since 1961, Sunbrella has been synonymous with performance and style in outdoor spaces. Offering the most comprehensive warranty in the industry, Sunbrella is the most trusted outdoor performance fabric. With a broad portfolio featuring thousands of styles designed to mix and match, Sunbrella fabrics are woven to create extraordinary outdoor escapes with enduring comfort, color, and cleanability. Contact: www.sunbrella.com.
Phifertex Cushion Collection
Refresh your outdoor oasis with the Phifertex Cushion Collection, now featuring three vibrant new colors— Marigold, Palm, and Riviera. Designed for both comfort and durability, Phifertex Cushion blends a soft, inviting feel with the strength of PVC. Built-in Microban protection resists mold and mildew, making maintenance a breeze and ensuring lasting style. Give your outdoor space a new, elevated look with these durable, design-forward fabrics. Contact: (800) 221-5497 or www.phifer.com.
LEX-S Real Logs
Valor Fireplaces has made it easy to enjoy real logs in the LEX2, LEX3, or LEX4 electric multisided fireplaces. The new Real Logs are packaged as one piece, so you simply place the logs in the fireplace and—voila!— you’ve set up your luxury real logs. Every set will be one-of-a-kind since these logs are found in nature and each one is unique. What remains unchanged are the glow of the fire on the logs and the realistic flame flickering behind the fire. These premium natural logs elevate the relaxing feeling of multisided electric fireplaces. Contact: www.valorfireplaces.com.
American Fyre Designs River Rectangle Firetable
With its striking linear flame and sculpted base, the River Rectangle Firetable by American Fyre Designs creates a bold yet elegant focal point for any outdoor space. The two-tone design pairs a sleek black top with a textured, curved base. Handcrafted in the USA from durable glass fiber reinforced concrete, the Firetable measures 70 ½” w x 35” d x 18” h, features a 36” linear stainless-steel burner and is available in natural gas or propane. Customize with a variety of finishes and media options. Contact: (800) 332-3973 or www.americanfyredesigns.com. ATLANTA SHOWROOM 4-B-8
Meredith Collection
The Meredith collection blends classic garden charm with modern performance. Its traditional lattice backrest, inspired by trellises, adds geometric elegance. Crafted from durable powder-coated aluminum, each piece is lightweight yet sturdy, with plush cushions and supportive sling decks for lasting comfort. Meredith is stocked in White and available in Bird’s Egg or Charcoal as a special order. It pairs seamlessly with aluminum dining and occasional tables for a cohesive outdoor setting. Contact: (703) 361-7000 or www.kingsleybate.com.
New – Seafoam
Introducing the new Seafoam poly color— a refreshing, coastal-inspired shade that brings a serene, breezy feel to any outdoor space. This soft, minty green adds a pop of personality while maintaining a calming, natural look that pairs beautifully with neutrals and bold accent colors. Durable, low-maintenance, and designed to withstand the elements, Seafoam is the perfect choice for those looking to brighten up their outdoor furniture with a touch of coastal charm. To learn more, visit Berlin Gardens’ booth in Atlanta! (Building 1 – Floor 5 – Showroom D1). Contact: (800) 593-3411 or www.berlingardens.com.
F&C Stoll Island & Napoleon Grill Bundles
Create the ultimate outdoor cooking space with the F&C Stoll Island and Napoleon Grill Bundles. Designed for grilling enthusiasts, these islands feature top-tier craftsmanship and integrated Napoleon grills with built-in sizes of 32 or 38 inches. Available in two stylish finishes, this combination effortlessly blends functionality and aesthetics, making it a centerpiece for any outdoor kitchen. Contact: (630) 241-0506 or email sales@fandcdistributors.com.
Pouf
Add style and function to your outdoor space with the new Classic Cushions & Umbrellas’ Classic Pouf—a chic and durable 18” x 18” x 18” cube designed to complement any patio setting. Crafted for versatility, the Classic Pouf features a weather-resistant foam core wrapped in a soft fiber layer for added comfort. A discreet zipper closure allows for easy care, while the firm structure makes it ideal for multiple uses—whether as an extra seat, a casual side table, or a relaxing footrest. Contact: www.classic-cushions.com.
The New 8x11 DirectVent Pro
Duravent is the pioneer of direct vent technology— now, the Duravent Group is expanding this product line with the 8x11 DirectVent Pro. Engineered for today’s largest gas fireplaces and commercial installations, this innovation delivers clean design, unmatched performance, and effortless installation. With laser-welded seams, a hem-free design, and twist-lock connections, it’s ideal for custom homes, hotels, restaurants, and more. Available through Amerivent, Duravent, Hart & Cooley, Security Chimneys, and Selkirk. Contact: (800) 835-4429 or www.duravent.com.
British Fires – Black Edition
Black Edition combines subtle rear dark glass and Deluxe Real Logs to maximize the experience of British Fires’ electric fire products. Perfect for media wall setups or as an impressive focal point in any room. Either way, it makes a prolific statement. Contact: (800) 468-2567 or www.britishfires.com.
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PRODUCTS
High-Back Options for DFM Collections
NorthCape has added high-back options to the DFM collections. Headrest and motion provide added comfort. Available in deep seating, chat, sectional and dining, as well as two frame colors, three tangent colors, 45 Sunbrella, and Ultraleather fabrics, MOQ=1. Make it Your Way. Part of the new Quick Ship Program that ships within 10 business days. Contact: www.northcape.com.
Fire Magic EL500 Analog Electric Grill
The Fire Magic EL500 Electric Grill series combines luxury, performance, and durability with innovative sustainable technology to deliver a premium electric grilling experience outdoors. Now available in a simplified analog model with classic control knobs for precise temperature adjustments, a built-in 1-hr timer conveniently located on the face panel, patented Diamond Sear cooking grids, and a temperature range of up to 650°F for perfect searing and enhanced flavor. Offered in built-in, post, and patio post configurations, the EL500 Analog grill is an ideal outdoor cooking appliance for multifamily applications. Contact: (800) 332-3973 or www.firemagicgrills.com.
Phoenix Umbrella
The Studio FiberBuilt Collection’s Phoenix model features a doubletier canopy that reflects its retro inspiration but with modern upgrades.
The commercial quality, solid aluminum hub, joints, and finial are stylish and durable. Available in 9-foot octagon and 6-foot square models with a 1 ½” or 2” diameter poles in anodized bright aluminum and black powder-coated finishes. The locking pulley and pin lift includes a cleat for rope storage. Marine and furniture grade solution-dyed acrylic canopies can be customized with scalloped valances and contrasting binding. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.
Biltmore Collection
A collection of outdoor dining and living pieces, the Biltmore will bring you closer to nature while allowing you to kick back in total elegance. Available in Pewter and Wild Truffle resin woven finishes on an aluminum frame, this set can weather the elements with its handbrushed legs and tables. Contact: (866) 919-1881 or www.ratana.com.
British Fires –Deluxe Real Logs
British Fires’ Deluxe Real Log fuel bed is based around English oak logs. Responsibly sourced in the U.K., the logs are scorched for veracity and arranged upon a bed of bark to exemplify an authentic fireplace. Contact: (800) 468-2567 or www.britishfires.com.
Cannolè
The Cannolè seating system by Anton Cristell and Emanuel Gargano has a fully welded frame made of internally and externally galvanized steel tubes. The seat is formed by a grid of galvanized rods welded onto a rod frame, and customizable padded cushions complete the comfort. The legs are made of tubular steel and e-coated and powder coated for longevity. Cannolè is customizable, thanks to modular elements with multiple compositions that enhance contemporary, country, and classic outdoor areas. The collection consists of multiple modules, lounge armchair, ottoman, and low tables. Contact: (800) 726-0368 or us.info@emuliving.com.
Echelon Rocking Lounge Chair by Gensun
Lightweight and durable, Gensun’s Echelon Rocking Lounge Chair is great for balconies, terraces, and porches. An extruded aluminum frame and sling, padded sling, or woven seat options provide comfort and easy maintenance. Bring back that nostalgic feeling of enjoying the outdoors from the comfortable movement of a rocking lounge chair. Warehoused in a carbon finish. Contact: (866) 964-4468 or www.gensuncasual.com.
Tempotest Home Capstone Collection
The Tempotest Home Capstone Collection is a testament to the brand’s commitment to elevated elegant design and exceptional quality. The collection is crafted in Italy, where the long tradition of textile manufacturing ensures the highest levels of craftsmanship and attention to detail. The fabrics are woven by knowledgeable artisans, paying close attention to every detail, from yarn selection to weaving technique. Contact: (972) 512-3534 or www.tempotestusa.com.
POLYWOOD Main Street Collection
A sleek mix of materials engineered for easy outdoor living, the Main Street Collection pairs allweather lumber with powder-coated aluminum frames. While lighter in weight and profile, this balanced design delivers remarkable strength and resilience. These seats handle daily use and then stack for tidy storage, a breezy solution for residential and commercial spaces. Sustainably made in the USA with a 20-year lumber warranty and a five-year aluminum warranty. Contact: (855) 9355550 or www.polywood.com.
Holland Collection
Inspired by Dutch architecture and mid-century form, the Holland Collection pairs sculptural lines with lasting comfort. Tall backrests, tapered legs, and wide arms create a grounded yet airy silhouette. Crafted from cast and extruded aluminum with hand-cast details, each piece is finished to order in your choice of fabric and frame. Holland offers a modern, minimalist take on outdoor design that feels timeless and tailored. Contact: www.castellefurniture.com.
94” Ceramic Top Teak Dining Table
Meet the newest addition to the Lloyd Flanders Universal Teak family: the 94” Ceramic Top Teak Dining Table, featuring a sleek, weather-resistant ceramic surface, and a sturdy X-base crafted from solid teak. The warm, natural wood pairs beautifully with the modern, concrete-look finish, creating a striking contrast. Built for durability and style, this table comfortably seats up to eight guests—perfect for open-air meals, casual gatherings, or elegant entertaining. Contact: (800) 526-9894 or www.lloydflanders.com.
6424 Outdoor Linear Gas Fireplace
Fire Garden’s 6424 Outdoor Linear Gas Fireplace will create the ultimate gathering space for any occasion. These ready-to-frame and finish ventless gas fireplaces feature a stunning linear ribbon burner and are available as single-sided or see-thru models. Heavy-duty stainlesssteel construction, strategically placed pre-valve weep port for exceptional drainage, and the reliable all-weather 24V AC Hot Shot Electronic Ignition System ensure your 6424 Linear Fireplace will last for years. Contact: (800) 654-1177 or www.travisindustries.com.
Soho Sling Collection
New for 2026—the Soho Sling collection is the perfect choice for lowmaintenance outdoor dining with a touch of modern flair. Its standout feature—a sleek, wrap-around aluminum frame—adds style and structural integrity. Built for durability and easy care, the sling design offers breathable comfort and effortless appeal. Ideal for residential and commercial settings, Soho brings a fresh, contemporary look to any outdoor dining space. Contact: (518) 642-1100 or www.telescopecasual.com.
New Stock Collection
With a refined mix of soft solids, timeless stripes, and classic jacquards, the Sunbrella stock upholstery collection delivers elevated designs with premium performance. Debuting at Casual Market in July, the collection expands with over 25 new patterns including: Nuance, a new textural body cloth; Assemble, a mid-scale geometric jacquard accented with cozy bouclé yarns; and Saltillo, a serape-inspired multicolored stripe that thoughtfully fuses together contrasting colors. Contact: www.sunbrella.com.
Fire Table Collection
Create a warm, inviting atmosphere with C.R. Plastic Products’ Fire Table Collection. Available in five neutral colors to coordinate with any of the casual or deep seating collections, these stylish fire tables light with the push of a button—no fuss, just instant ambiance. Made from sustainable materials and designed for year-round enjoyment, they’re the perfect centerpiece for any outdoor space. Contact: www.crpproducts.com.
Phifertex Wicker Weaves Collection
Step into the season in style with the Phifertex Wicker Weaves collection. Designed to mimic the natural look of wood, rattan, or wicker, these fabrics are perfect for upgrading worn, sagging, or tired sling furniture. Made from vinyl-coated polyester, Phifertex Wicker Weaves resist stains, fading, and weathering. With over 60 stylish options—including eight new designs—there is a Wicker Weave that coordinates with every dé cor and elevates any aesthetic. Contact: (800) 221-5497 or www.phifer.com.
Unicon Text
Unicon brings traditional design to urban living, perfectly suited for any porch or patio. Designed by Swedish craftsman Dick Björk, it features FSC-Certified Ipe wood frames in rich chocolate tones. Choose Sunbrella or Ultraleather fabrics for plush, multilayer cushions. Highlights include Viro Fiber dining seats in a bronze finish and sectional back frets with fluted Ipe wood details, combining comfort, durability, and timeless style. Contact: (800) 403-0403 or www.jensenoutdoor.com.
The newest insert from Heat & Glo offers an authentic style at an exceptional value. Flames wrap around handpainted logs inside a spacious firebox, delivering the true look of a wood-burning fire. An exclusive LED ember bed outlasts halogen alternatives, while voice, app, or re mote control makes operation effortless. Contact: www.heatnglo.com.
Regency Grandview G800P
Experience unmatched realism with the G800P gas fireplace, featuring a patentpending infusion burner for the most authentic flame appearance. With clean design lines, ceramic glass, and top-down and ember-bed lighting, this fireplace delivers warmth and style. Powered by natural gas or propane, it offers up to 36,000 BTU and includes remote control, variable flame height, and safety features. Customizable finishes and venting options ensure seamless integration into any indoor or outdoor living space. Contact: (604) 946-5155 or www.regency-fire.com.
NorthCape’s New Custom Furniture Cover Program Portal
NorthCape has launched a Custom Furniture Cover Program Portal that makes it easy to help dealers and customers get custom protective covers for their outdoor furniture, entertainment centers, grills, kitchens, and more. Great for any non-standard configurations or sizes. NorthCape also has a new stock furniture cover program. Contact: www.northcape.com.
Download Your 2025 Catalog Today
Outdoor Interiors Nautical Rope Daybed
Elevate your outdoor space with the luxurious Linen Rope Daybed—a stunning blend of style and durability. Featuring a powder-coated aluminum frame and nautical-grade linen-colored rope, it is built to endure the elements while offering spacious comfort. Ships fully assembled and includes five plush throw pillows and a waterproof cover for protection from the elements in and out of season. Contact: www.outdoorinteriors.com.
Coral Gables Collection
This collection was inspired by the city, Coral Gables, which was meticulously planned with a singular focus on Mediterranean Revival architecture. Ratana’s designs focus on the increasing desire for indoor/outdoor contiguous living, and the Coral Gables collection, with Pewter and Wild Truffle finishes, aluminum frame, and flexible seating plans, can easily be created with various options for coffee/end tables, dining/bar tables, and double wall weave. The modular design and the interlocking system ensure your ideal setup is yours for the taking, all year round. Contact: (866) 9191881 or www.ratana.com.
Agora Outdoor Cabinetry by Berlin Gardens
Agora Outdoor Cabinetry offers highly customizable solutions designed to fit your outdoor lifestyle. With a wide range of colors, door styles, configurations, and accessories, you can create a space that’s functional and uniquely yours. Whether you’re building a full outdoor kitchen or a simple prep station, Agora delivers tailored design and durable performance—crafted to suit your needs and elevate your outdoor living experience. (Building 1 – Floor 5 – Showroom D-1). Contact: (800) 593-3411 or www.berlingardens.com.
TRL Pro
The TRL Pro is more than a grill—it’s a statement of craftsmanship and passion. Highperformance burners deliver unwavering heat, while precision controls and an infrared back burner unlock endless possibilities—from slow-roasted perfection to high-heat searing. With effortless commercial-grade power and refined design, this grill invites you to savor and celebrate an intimate evening or a grand feast beneath open skies. Built for those who demand perfection, this commercial-grade grill transforms flame into flavor. Contact: www.summersetgrills.com.
Cascade Collection by Lloyd Flanders
Crafted with care and designed for distinction, the Cascade Collection brings a sophisticated touch to any outdoor setting. The allweather Lloyd Loom wicker seats are gracefully paired with Duriumcoated aluminum frames, creating a striking balance of texture and structure. Generously scaled cushions invite you to unwind in luxury. Contact: (800) 526-9894 or www.lloydflanders.com.
The 555 Handle by Revolution Performance Fabrics
Smart design meets serious value with the 555 Handle—five patterns, five colorways, for just $5.55/yard. These bleach-cleanable outdoor fabrics are soft, sturdy, and ready for anything. Woven in the USA and backed by a five-year outdoor warranty, it’s affordable performance that doesn’t cut corners. Contact: www.revolutionfabrics.com or revolution@stikp.com.
Hudson Collection by Gensun
Designed by Achella Design, Hudson combines a sleek design with handfinished, tactile materials. The wide, straight arm and invitingly ample seat cushion gives Hudson a sense of presence and embracing comfort. Hudson has an intricately woven back and beautifully finished wood impression accents. Warehoused as shown, in black with GEN-Ipe arm/back accents, and cinnamon woven color. Gensun pet beds are available in four sizes with the option to choose a different fabric for the bed, sides, and welt. Contact: (866) 964-4468 or www.gensuncasual.com.
NEW! POLYWOOD Select Lumber
Meet POLYWOOD’s most innovative lumber yet, engineered with Microcell technology for superior moisture impermeability and the POLYWOOD GenuineGrain finish for textural depth. It’s available in three stunning colorways: Natural (warm golden brown), Driftwood (rich ash gray), and Kona (medium chocolate brown). Shown: PW Designer Series Elevate 9-Piece Conversation Sectional in Natural. Sustainably made in the USA with a 20-year lumber warranty. Contact: (855) 9355550 or www.polywood.com.
Summit Open Linear Fireplaces
Elevate any space with Summit Open Luxury Fireplaces—where comfort meets sophistication. Designed for distinctive homes, these fireplaces offer a sleek modern aesthetic and customizable options, including front, corner, or bay views. Choose from Bedrock Contemporary or Traditional with GlowFire logs, widths of 48”, 60”, or 72”, and two height options. Enjoy effortless operation with the SIT ProFlame2 remote or app, featuring integrated LED lighting and customizable flame height. Contact: www.summitluxuryfireplaces.com.
Coast by Ultraleather
Coast combines refined style and inviting comfort to outdoor living spaces. Featuring a sleek, sophisticated aesthetic and a soft luxurious feel that stays cool to the touch, Coast is designed for daily living and relaxation. Durably engineered, this easy-care collection features water and mildew repellency, enhanced colorfastness, UV resistance, and long-lasting resilience. Whether you’re updating a poolside retreat or a sunroom, Coast coordinates effortlessly in any indoor or outdoor environment. Contact: www.ultrafabricsinc.com.
Ronda 2.0
It is a challenge to redesign perfection. Nonetheless, EMU’s Italian designers have taken the original Ronda, created in 1997, and perfected it to the Ronda 2.0. The innovative one-piece design for the seat and back follows the curves of the body to amplify support and comfort. A newly designed mesh makes this collection practical and strong, yet lightweight enough to stack. Made using the same patented e-coated steel process as the original, Ronda 2.0 is durable and perfect for any patio. This collection consists of a sidechair, armchair, and barstool. Contact: (800) 726-0368 or us.info@emuliving.com.
Brisa Frontier by Ultraleather
With timeless rustic charm and modern performance, this collection elevates outdoor spaces with its soft, breathable finish and inviting comfort. Engineered for durability, Brisa Frontier features water repellency, colorfastness, and mildew defense, making it ideal for outdoor environments. Whether enhancing casual dining areas or poolside retreats, the collection seamlessly adapts to various settings while maintaining its beauty and effortless care. Contact: www.ultrafabricsinc.com.
Antero MGP Cushion
A new collection for 2026 is the Antero MGP Cushion. An all-polymer exposed back not only delivers durability but also adds a sleek, contemporary edge to its timeless silhouette. Designed by Telescope Casual, this collection blends plush cushioning with clean lines and low-maintenance materials, making it the perfect choice for stylish, comfortable outdoor living. Contact: (518) 642-1100 or www.telescopecasual.com.
Verse Clay from Outdura
The base allows the right frame to shine. Outdura’s body cloth fabrics set the stage on which all other fabrics come into their own in the form of accent pillows. The latest effect yarns give these body fabrics from “Verse” a creative touch, reminiscent of written lines. This pattern comes in 10 harmonious colors and finds its partners not only in the design line “Artistic,” but also among the fabrics of many other design lines from Outdura. Contact: (866) 688-3872 or usa.sattler.com.
Sizzler Pro
The Sizzler Pro blends commercial-grade power with effortless elegance, making every cookout feel like an event. Engineered for those who appreciate the art of grilling, it features high-powered burners for intense, even heat, precision airflow for perfect sears, and soft interior lighting that keeps the evening going. The Sizzler Pro delivers unmatched reliability, style, and confidence, turning your outdoor space into a destination for connection, flavor, and celebration. Contact: www.summersetgrills.com.
Custom Cushions
Classic Cushions & Umbrellas has launched its Custom Cushion Program. Classic Cushions understands the challenges that come with ordering replacement cushions—especially when a customer doesn’t know the details of the frame they own. With this program, retailers can offer replacement cushions for all outdoor furniture from hundreds of universally sized patterns and thousands of established OEM patterns. However, if none of those options fit, no problem! Retailers can send in their customer’s existing cushion, and an expert team will replicate the sample using the highest-quality materials. Contact: www.classic-cushions.com.
Introducing the L99 Armless Chaise Lounge
New for 2026: Elevate your outdoor living with the Armless Chaise Lounge from C.R. Plastic Products. Designed for effortless style and adaptable comfort, this armless silhouette lets you create custom seating arrangements tailored to your space and lifestyle. Crafted from sustainable materials and engineered for the outdoors, it’s a fresh, modern addition to any patio, deck, or poolside retreat. Contact: www.crpproducts.com.
Korda Lanterns
Korda Lanterns blend sculptural design with functional ease. Inspired by twisted nautical rope, each solarpowered lantern features hand-finished aluminum framing and is available in three sizes and any Castelle finish. With no wiring required, Korda is easy to style on tables, ledges, or walkways, adding ambient glow and architectural interest to any outdoor setting. Contact: www.castellefurniture.com.
Outdoor Interiors
Teak & Black Rope Dining Set
The Outdoor Interiors 7-Piece FSC-certified Teak Dining Set offers a balance of modern design and lasting craftsmanship. The spacious teak table is complemented by six black nautical-rope chairs that highlight Outdoor Interiors’ expertise in mixed materials. Each chair is finished with a Sunbrella seat cushion, offering superior comfort and all-weather durability. Elevate your outdoor furniture offerings in 2025 with a collection that delivers on style and much more. Contact: www.outdoorinteriors.com.
2025 Pillars Collection
Tempotest Home Performance Fabrics is introducing its 2025 Pillars Collection. This broad collection includes dimensional solids and stripes, an array of organic floral and geometric accoutrements, and textured grounds with dimensional design elements that create an elevated level of design. Tempotest offers a wide variety of 100% solution-dyed acrylic fabrics to choose from to fulfill your design needs. Contact: www.tempotestusa.com.
Easy Track
Treasure Garden introduces the Easy Track (ET3) collection, an innovative shade solution for the 2026 season. This seamless and elegant design operates with a simple slide of the knob to open and close effortlessly. Its telescoping canopy closes over furniture, making it perfect for residential and commercial use. Experience the future of outdoor living. Contact: (626) 814-0168 or www.treasuregarden.com.
AS
I SEE IT
SUMMERSET GRILLS
continued from page 44
We just hired a chef to develop creative recipes and do online cooking demonstrations (on our website) to support our new marketing and education efforts. Our hope is to open our customers’ eyes to all the possibilities.
What products are you most excited about for 2025?
Smith: I’m excited about the transformation of our entire product line as a whole—everything was updated from A to Z. Two standout products include our new Quest grill and Hybrid Pizza Oven. The Quest is our top-of-the-line grill—and it doesn’t cut any corners. It’s a combination smoker, grill, infrared grill, griddle, and rotisserie all rolled into one. It’s all encompassing, so you can do pretty much anything. It comes accessory laden with all the extras including a rib rack and adjustable rack for sides like veggies or
bread. It also comes with a cover to protect it from dust, sun, and rain.
Our Hybrid Pizza Oven is attracting lots of attention as well. It’s different in that it’s fueled by both wood or gas to make it more versatile. It’s so much more than a pizza oven—you can prepare anything from steak to casseroles and even desserts. We even partnered with a multi-star chef to ensure it cooks properly and is easy to use for even the most amateur cook. It’s the ideal size for any space and was designed to resemble an old-school pizza oven, so it’s like you have a little Italian restaurant in your backyard.
Are you reaching out to any new customer segments?
Smith: We are taking a new approach to multifamily projects with our reimagined Resort Grill. Rental owners are always looking for creative ways to attract new residents to their apartments and homes. Many are installing outdoor fire pits, grills, and seating in common areas to create gathering spots for families and neighbors. Our Resort Grill is perfect for this application, and it’s ADA compliant, which makes it even more viable. Each grill comes with a customized kit that includes a special handle and knobs for people with disabilities. We’re also reaching out to the growing number of RV parks and glamping areas that want to add special amenities for their guests.
Do you consider your brand refresh a success?
Smith: When I step back and look at it from a distance, I can say it has gone even better than we anticipated. There are always expectations as a company, but the real acknowledgement is the reaction from dealers, distributors, and customers—and that has been overwhelmingly positive. I know the reason we’ve hit the mark is because we reached out to the field before we started the process. We wanted different opinions to help us build products that our customers really needed, not just what we thought they needed. As of June 1, all of our new products are done and available to ship coast to coast immediately.
What does the future hold for Summerset Grills?
Smith: We are always looking for ways to better serve our dealers. With that in mind, we have secured a manufacturing/distribution center in Indiana. A significant portion of our business is on that side of the United States, so it will drastically cut down on transit time and enable us to get product to customers even faster. There will also be plenty of backup inventory for at-once requests. We will be manufacturing various products for Summerset Grills and other AMD-owned brands. With all things working together, our company has moved into a new season. Our entire team has put in a lot of work, and we’ve brought in some very talented people to help us reach our goals—I’m excited to see it all unfold.
TRL Pro Grill
MY
continued from page 46
Coast to Coast collection is a favorite of Outdura designer Mariia Elizarova.
“The name Coast to Coast reflects the international DNA of our company as well as our ambition for this collection to serve different regions of the United States, from East to West Coast and worldwide,” Elizarova says. The popular collection offers designs in a wide range of colors suitable for diverse geographical locations and lifestyles. Four color stories include: Caribbean, Springbrook, Woodland, and Sandhills.
creation, digital prototyping, weave and finish sampling, collection assembly, production, and launch.
According to Elizarova, when it comes to current preferences for outdoor upholstery fabrics, consumers are drawn to warm neutrals accented with greens and blues. “Organic patterns and textures taking inspiration from nature are continuously popular,” she says. Patterns with loose shapes, small unique details, and creative artistry represent current design trends.
Outdura is known for its meticulous design process that includes a blend of creative, technical, and manufacturing steps. Its designers spend substantial time researching micro trends in outdoor/interior design, fashion, and architecture as well as larger macro trends that impact design decisions.
Yarn trends and technical developments are also important parts of the process. As trend research is conducted, designers create mood boards with themes, colors, and textures. The remaining steps include design
PRODUCT INNOVATION
Over the years, Outdura has been successful in educating specialty retailers about the benefits of solution-dyed acrylic fabrics so that they can disseminate this information to consumers. Successful communication of these advantages to discerning customers results in increased sales, since quality and sustainability are important selling points in today’s market. “If consumers are going to invest in a quality piece of furniture, then it needs to last,” Doerflinger says. “Our products are meant to last.”
LOOKING AHEAD
Outdura’s leadership team sees a continued strong demand for outdoor products in the furniture industry as well as in the shading and marine sector. “The pandemic inspired people to gather outdoors and that hasn’t stopped,” Doerflinger says.
Outdura fabrics promote sustainability through several key practices, including the use of water-repellent finishes, and environmentally conscious manufacturing processes. The company’s product development team focuses on
BRITISH
“All existing dealers have the chance to upgrade their existing New Forest electric display fires with a special kit we can supply,” Athay says. “All existing displays can remain in place and the new items can be easily installed.”
While electric fireplaces are “all the rage” with homeowners, hotels, businesses, and other properties, the British Fires team is seeing a steady decline in demand for traditional gas fireplaces and bulky stove units, particularly as homeowners seek low-maintenance, ecoconscious alternatives.
“With rising environmental awareness, electric is fast becoming the preferred choice for both new builds and retrofits,” Athay says. “With where the market is today, there is such a variety of products available and there has never been a better time to buy an electric fireplace that will meet the expectations that perhaps a wood or gas fire would have offered in the past.”
In the seven years since its inception, the British Fires story resonates with today’s consumers who are seeking products from innovative companies that offer leading-edge hearth solutions.
“We share our story and heritage with customers in the hope that it resonates with them, helping them appreciate, and feel a genuine connection to, the products they choose to bring into their homes,” Athay says. “We take a lot of pride in the efforts our team go to in the selection process of materials we work with, and we put this across to customers in various ways. We have
FIRES continued from page 48
amazing feedback from dealers who use this content on their own platforms, and this enables us and dealers to be in-sync and create a great experience for customers.”
British Fires is proud to partner with the Empire Group, which is long established in the industry. After having recently aligned officially in 2025, the companies are working together to drive the launch of the New Forest Black Edition electric range in North America.
“We work in close collaboration with Empire to offer good incentives for dealers to display our product range in their showrooms,” Athay says. “There is nothing like seeing the products in person, and we provide dealers with guidance on how to set the products up in stores, along with marketing material where customers can see how the Deluxe Logs are made—a full production video that is one to see. The Black Edition is brand new to the market, and we are excited to see these in showrooms soon. If you are a dealer and ready to level up your electric fire range, get in touch—you will not be disappointed!”
EYES ON THE HORIZON
creating durable, long-lasting fabrics that reduce the need for frequent replacements, minimizing waste and resource consumption. Outdura’s parent company, Sattler, also holds certification for green manufacturing practices.
With such a longstanding commitment to sustainability, quality control, and to its customers, it’s not surprising that the makers of Outdura have been around for 150 years. “We are professionals in what we are doing,” Doerflinger says. “Our attention to detail extends to our client services, and we strive for perfection to enhance the durability and beauty of our fabrics.” These basic principles have been the keys to Sattler’s success, and there’s no doubt that these same principles will keep it prosperous in the decades ahead.
within interior design. As he explains, a fireplace is no longer just about heat—it’s about visual impact.
“Today, more than ever, homeowners and designers are using the hearth as a key architectural feature, and that’s influencing the way fireplaces are designed and integrated into living spaces,” Athay says. “There really is no limit to what can be created.”
In an industry that embraces innovation, British Fires pays close attention to what the future may hold for the industry and company.
Athay is seeing a shift in the role the fireplace plays
The British Fires team is dedicated to the evolution of electric fires and seeing how this trend will continue to develop. “At British Fires, we’re committed to staying ahead of design and continue to bring some excitement into people’s homes with some out-of-the-box ideas,” Athay says. “Working closely with the team at Empire Group, we are focused on delivering a memorable experience for customers and dealers when choosing British Fires. Be sure to keep an eye out for some exciting new concepts we plan to bring to the industry.”
LEFT: Fisher Midnight Coast2Coast
MIDDLE: Seaside Moon Coast2Coast
RIGHT: Encore Scuba Coast2Coast
The visual impact of the company’s electric fireplace designs is what sets British Fires apart in the hearth industry.
and offer low maintenance, but we prefer to elevate the category and compete in the wood market with a more practical product.”
He says the newest NexTeak collection, Sierra Baja, adds a new dimension to teak and faux teak products because it is salt and chlorine resistant with special fittings and marine sling material that makes it suitable for shallow in-pool use—a rarity for the category. “We’re previewing new concepts and products with our customers and getting positive feedback,” Solomon says.
Also receiving positive feedback are a pair of collections being added to Woodard’s fourth product category—woven. Solomon says one of the new collections has a woven rope design incorporating two colors of rope while the other features a sectional in reticulated foam.
The company got into the woven furniture business in 2013 when it acquired Whitecraft Rattan and has transformed it into an upper middle to high-end line by employing a variety of all-weather materials and designer looks. “We think it’s a superior product, being handcrafted in the Philippines,” Solomon says. “It’s consistent with our positioning as a high-quality furniture brand.”
While the NexTeak and woven product lines are imported, Woodard’s marketing efforts remain heavily focused on its U.S.-made wrought iron and aluminum products. They’re built in Owosso.
According to Solomon, domestic production gives the company the flexibility to manufacture custom orders, which are shipped in six weeks. And now that the COVID backlog is finally in the rear-view mirror, the
INSIGHT
volume of custom orders is increasing rapidly, he explains. “It’s about our legacy,” he says. “Our products are built by American workers. That’s always been part of the DNA. We always emphasize how everything is extremely comfortable and well built.”
Despite the initial positive feedback on new products and marketing efforts, Solomon says the company is still “very cautious” about 2025 because of uncertainty about tariffs and concerns about the general direction of the economy. He says Woodard is keeping an especially close eye on interest rates, housing starts, and existing home sales, which historically are key indicators affecting furniture sales.
A RICH HISTORY
Woodard’s history dates back to 1866, when Lyman Woodard and his three brothers purchased a lumberplaning mill in Owosso and began making wood furniture, window and door sashes, blinds, and caskets.
It was not unusual for wood furniture producers to make caskets in those days, and the casket business soon was spun off into a separate company. By 1920, it was the largest casket-maker in the world. But the Great Depression and the depletion of Michigan’s hardwood forests took their toll, and the casket company went out of business in the 1930s. That event coincided with the furniture company’s decision to switch to metal furniture. Its first wrought-iron collection debuted in 1938, and the company quickly became internationally known.
continued from page 52
homeowners are replacing the cushions because they’ve flattened over time, become soiled, stained, frayed, or the fabric color is dated,” Holmes says. “FiberBuilt manufactures made-to-order cushions in the exact sizes, fabrics, and design specifications (such as contrasting double welts, tufting, or buttons) that our customers desire.” The reticulated foam and Dacron wrap provide the loft, comfort, and refreshed look to existing lounge and dining areas. To complete the redesign and tie everything together,
After converting the Michigan factory to produce metal parts for trucks, tanks, and naval and aircraft equipment during World War II, metal furniture production resumed in 1946, and the company quickly resumed its position as a design leader in the category.
The postwar period included the introduction of the Sculptura chair, which was the first metal chair built without the use of expensive molds. The iconic chair was added to the permanent collection of the Cooper Hewitt, Smithsonian Design Museum in 1994.
The Woodard family retained ownership of the company until 1969, when it was sold to Wickes Corp. Since 2011, Woodard has been owned by Litex, a Texas-based importer of ceiling fans and lighting fixtures.
In addition to its Owosso factory, Woodard operates a distribution center near the Dallas-Fort Worth airport, as well as a 23,000-square-foot permanent showroom at AmericasMart in Atlanta.
FiberBuilt produces throw pillows, headrests, and poufs.
READY
FOR ANOTHER 25
The company’s 25-year-long reputation for innovation, durability, and attentiongetting designs have resulted in a strong following among retailers and e-commerce sites throughout the country, Holmes notes. FiberBuilt also enjoys a robust international business that remains strong from Canada to Qatar. And all this success wouldn’t be possi-
ble without the energy and expertise of the FiberBuilt staff who are consistently working to keep the organization going forward. Paul Knapp remains closely involved in new product development, while founding partner Jordan Beckner, who proudly recounts that he sold FiberBuilt’s first umbrella, continues as president of sales. Holmes, who has been with the company for 10 years, has established close relationships with a wide variety of e-commerce sites while developing special programs with numerous retailers. With its eyes on the future, FiberBuilt is poised to shake up the industry once again with the introduction of the new Olympia in-pool umbrella model. “We’ve sold in-pool
umbrellas for several years with great success,” Holmes says. “And this umbrella is engineered for use in salt water and chlorinated pools.”
To enjoy the benefits of shade while relaxing on the sun shelf, this luxury model features a heavy gauge, two-piece aluminum pole that fits perfectly into the pool’s built-in sleeve. It features an anodized finish for lasting beauty and a commercial-grade tilt mechanism for years of trouble-free performance. The 9-foot octagonal, market-style canopy is offered with a valance option and is available in hundreds of Sunbrella solution-dyed acrylic marine and furniture grade fabrics.
“With this new product, and our continuing commitment to quality and style, FiberBuilt is poised to remain a leading player in the shade products sector for at least another 25 years,” Holmes says.
This lounge chair is a key part of the Gather collection, a seating group that combines aluminum and NexTeak.
LEFT: Riva Prestige Collection with Liner and Valance
RIGHT: Essex Studio Collection
AD INDEX
Advertiser Phone Website Page
AndMore Atlanta www.andmore.com 59
AndMore Las Vegas www.andmore.com 63
Berlin Gardens (800) 593-3411 www.berlingardens.com 7
British Fires (800) 468-2567 www.britishfires.com 18, 19
Castelle www.castellefurniture.com 2
Classic Cushions (772) 562-7894 www.classic-cushions.com 73
C.R. Plastic Products www.crpproducts.com 39
Duravent (800) 835-4429 www.duravent.com 34
EMU Americas (800) 726-0368 www.emuliving.com 43
F&C Distributors (630) 241-0506 www.fandcdistributors.com 53
FiberBuilt Umbrellas (866) 667-8668 www.fiberbuiltumbrellas.com 71
Gensun (866) 964-4468 www.gensuncasual.com 22, 23
Hearth & Home Technologies (888) 427-3973 www.hearthnhome.com 80
ICFA www.icfanet.org 55
Informa www.deckexpo.com 67
Jensen Outdoor (800) 403-0403 www.jensenoutdoor.com 11
Kingsley Bate (703) 361-7000 www.kingsleybate.com 65
Lloyd Flanders (800) 526-9894 www.lloydflanders.com 51
Modern Flames (877) 246-9353 www.modernflames.com 38
Napoleon Products (866) 820-8686 www.napoleon.com 5
NorthCape www.northcape.com 49
Outdoor Interiors www.outdoorinteriors.com 69
Outdura (866) 688-3872 usa.sattler.com 47
OW Lee (800) 776-9533 www.owlee.com 42
Patio Renaissance (909) 980-6698 www.patiorenaissance.com 79
Phifer (800) 221-5497 www.phifer.com 31
POLYWOOD (855) 935-5550 www.polywood.com 9
Ratana (866) 919-1881 www.ratana.com 15
Regency Fireplace (604) 946-5155 www.regency-fire.com
(518)
PROFILES DIRECTORY
