Patio & Hearth Products Report March/April 2025

CON TE N T S

Vanderminden

Spotlight – Versatile Shade By

Greg Thompson

Products that provide sun protection during the day and light at night are extending the hours of use for umbrellas.

Hearth Retailer – At Home in Calgary

By Maura Keller

Incorporating a rich history of marketing, sales, and business acumen with a customercentered focus has proven to be successful for this Canadian retailer.

Outdoor Grilling – Breakaway Success

By Sharon Sanders

This retailer has become part of the fabric of this charming Cape Cod community that cherishes outdoor living.

Showroom Showcase – Desert Delights

By Sharon Sanders

An Arizona-based specialty retailer is helping to turn outdoor spaces into great places to congregate in style.

As I See It – Relaxation Stations

By Sharon Sanders

The Hammock Source continues to fill backyards, porches, and outdoor spaces with products known for comfort, durability, and style.

My Turn – Comfort Necessities

By Dana Robinson

An expanded line of quality and aesthetically pleasing outdoor furniture collections has become one of the trademarks of Lloyd Flanders.

Product Innovation – Ablaze in Innovation

By Maura Keller

A passion for providing quality products has been the guiding principle for the past 45 years at Regency Fireplace Products.

Corporate Profile – Stylish Seating

By Larry Thomas

By catering to upper-middle and high-end customers, Ratana has established itself as a leader in the residential and hospitality markets.

Insight – Superior Flames By

Cherise Forno

The American-made AON Fire Table Collection by Warming Trends offers durability and elegance.

Last Word – Electric Revolution By

Kimberly Rodgers

Napoleon’s new line of electric grills is generating a spark of excitement among grill-happy customers.

CREATIVE MOTIVATION

“What suggestions would you have regarding ‘nonW2’ forms of recognition to motivate employees?”

—Patrick Ryan, owner The Stove Shop, Phoenixville, Pennsylvania

Thank you for this question, Patrick. When people are asked in interviews why they are looking to leave their current employer, the most common answer is NOT “To make more money.” Far and away, the number one response is some version of “Nobody there appreciates what I do.” So, you’re smart to be looking for various ways to express to your team that you recognize how they contribute to the success of your business.

Herb Kelleher, founder/CEO of

I’m not talking about generic gift cards. In every case, the gift was personal and unique to each of us. Often it was clothes that were always the right size, style, and our favorite color. It was like being at our own home for Christmas.

The magic was that each gift they gave was “Bespoke”—meaning it was clearly meant only for the person who received it. When you receive a bespoke gesture from someone, they are telling you, “I see you, I understand you, and I appreciate you.” And isn’t that really what we all want?

being the first to say, “You can’t expect your employees to treat your customers better than you’re willing to treat your employees.” All business owners can see the logic in those words, yet not all business owners put them into practice.

In my mid-20s, I tended bar in a small, family-owned restaurant with about 20 employees. Every year around Christmas, the husband-wife owners would have us all to their home for a meal they prepared, then we all sat around their Christmas tree and opened presents they bought for us. And

PUBLISHER

Tony Ramos

tonyram43@gmail.com

ASSOCIATE EDITOR

Cherise Forno cheriseforno@gmail.com

ART DIRECTOR

Cassandra Estes cassestes1968@gmail.com

COPY EDITOR

John Nalley

look like a hero to their kids or their partner goes a long, long way.

Motivating your team can come to at a very low cost. Institute a weekly ABCD (Above & Beyond the Call of Duty) Award. You must be specific with this. Saying, “Shout out to Luke who’s doing a great job in the warehouse!” has no impact. Saying instead, “Shout out to Luke who noticed the surround that was pulled for that insert install yesterday didn’t match the work order. He caught it, saving us from making a second trip and having an irate customer. Way to go, Luke!” has tremendous impact because Luke knows you see, specifically, the attention to detail he’s applying to his work. Some performances may justify a bigger reward. Let’s say Carlos, one of your installers, has been working a ton of overtime to keep you caught up, and you know he has two sons who are crazy about your local pro sports team. Perhaps, gift him three tickets (the expensive kind) to take his boys to a game. Doing something for your employees that makes them

I’m sure you can see, Patrick, the challenge in the two examples. It requires you to be deeply attentive to the details of what Luke is up to in the warehouse, and to know Carlos on a deep enough personal level that you’re aware of what his sons are into. Says easy. Does hard.

Always being on the lookout to catch your people doing the right thing begins with intentionality on your part. Make a game out of it. See how many times next week you can catch people on your team really doing the right thing. Keep score, and then try and beat that number the following week.

Singling out people for specific excellence in front of the rest of the team is important, but it’s not urgent. It only becomes urgent after that team member is interviewing somewhere else and saying, “Nobody appreciates what I do there.”

If you’d like lots of ideas on how to show bespoke appreciation to your team, I highly recommend the book “Unreasonable Hospitality” by Will Guidara. Be well. Do good.

Tim Rethlake will be answering questions from readers in his column, Ask the Coach. If you have a question that you would like Tim to answer in an upcoming column, send your question(s) to Tony Ramos, tonyram43@gmail.com.

CONTRIBUTORS

Carol Daus

Maura Keller

Dana Robinson

Kimberly Rodgers

Laurie Rudd

Sharon Sanders

Larry Thomas

Greg Thompson

BUSINESS MANAGER

Susan Razetto

CEO & PRESIDENT

Tony Ramos

CORPORATE OFFICE

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Tony Ramos

Peninsula Media

21250 Hawthorne Blvd., Suite 500 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tonyram43@gmail.com

Subscription Inquiries:

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Email: tonyram43@gmail.com Phone: 310-968-3962

Tim Rethlake

Bill and Patrick Ryan

Undeniably Different.

Exquisitely suited for the great outdoors, Ultraleather emboldens your masterpiece with a fusion of timeless character and uncompromising livability.

MUST READS

Casual Markets

As the International Casual Furnishings Association moves into a new year, I recognize that my family’s history of more than a century of manufacturing casual furnishings couldn’t have provided a precedent for the tremendous industry growth businesses have experienced during the past four years. I believe continuing that pandemic peak requires the efforts of every segment of our industry, and participating in Casual Market Atlanta—the greatest display of outdoor furniture in the world—is the most powerful way for ICFA members to ensure their companies’ success.

I attended my first association meeting at Casual Market in Chicago in 1987. I was fresh out of college and traveling with my father, Henry “Hank” J.W. Vanderminden III, who served on the board of the Summer and Casual Furniture Manufacturers Association, a precursor to the ICFA, for several decades. I could immediately see the benefits of networking with competitors for the industry’s greater good. A decade later, I eventually expanded my involvement by becoming the Chairman of the Board, with a two-year term between 1999 and 2000. I learned so much during that first time and am pleased to take this leadership role again, 25 years later.

Now that our membership includes retailers, sales reps, designers, manufacturers, and suppliers to the industry, we must consistently develop benefits that add value and generate revenue for all our members. The relocation of Casual Market from Chicago to Atlanta is a perfect example of a powerful business-building strategy the association can provide.

The ICFA’s negotiating power resulted in securing a stunning new exhibit venue, featuring modern aesthetic design and almost 30%

more space conveniently organized on floors 27 of the renovated AmericasMart building. Recognizing the value we could offer in Atlanta, most manufacturers chose to lease larger spaces, enjoying the opportunity to showcase more products in a place with a contemporary, professional ambiance.

For buyers, the prospect of visiting more permanent and temporary exhibitors increases the attraction of the July and September Markets. A travel incentive program featuring subsidies codeveloped by the ICFA and ANDMORE, the owner of the Casual Market Atlanta venue, increases the appeal. Retailers can apply for funding for two hotel rooms for two staff members for two nights, with a third night added if they are an ICFA member. That’s the equivalent of up to $1,500. If a retailer chooses to join the ICFA, they pay the $300 membership fee and immediately receive the full incentive.

ANDMORE provides information about hotels, restaurants, travel options, and anything else someone new to Atlanta would need to feel comfortable. We know buyers will be exponentially wowed by what they see when they go to Market, and the incentives make it easier for them to travel to either. We understand that the seasonality of retail sales and the type of store influence whether a merchant attends the Market in July or September. If possible, we hope they consider coming to both for an optimal buying experience.

Cost-cutting incentives for manufacturers include discounts for early registration and participation in both Markets. Temporary exhibitors committing to both Markets receive free product storage between July and September along with a 50% lease discount for the second show if they exhibit at both events. Telescope was once a temporary exhibitor at the Market. It is a smart, strategic first step for companies just starting out or expanding their product lines.

While the ICFA’s Elevate Educational Conference in February is nationally recognized for the value of its business focus, marketgoers can get a taste of this event at the Retail Roundtable, held the day before each Market starts. According to Wayne Paul of Bay Breeze Patio in White Sands, Fla., “Going to Casual Market Atlanta is well worth it just for that!”

The recent hiring of two ICFA staff members to recruit and manage retail members is another important growth tactic. Reaching out to retailers is the objective for Candy Chase, a 25-year veteran of the industry, for the Western region, and Jill Schiff, from Mercedes-Benz, for the East. They will build our membership through a

Giving consumers the opportunity to congregate in style is one of the goals of this Arizona-based specialty retailer.

Desert Delights, p. 38

Lloyd Flanders introduces an expanded line of quality and aesthetically pleasing outdoor furniture collections.

Comfort Necessities, p. 44

Regency Fireplace Products celebrates 45 years in business by continuing to offer homeowners and commercial properties quality hearth products.

Ablaze in Innovation, p. 46

Grill specialty retailers/dealers will want to check out an innovative new line of electric grills from Napoleon.

Electric Revolution, p. 54

focused personal approach and become valuable resources to all our retail members.

I look forward to continuing to build upon the many successful decisions of previous ICFA boards, and the hard work and dedication of Executive Director Jackie Hirschhaut and her staff. Our strategies for growth will build our membership and expand our influence on the global casual furnishings market.

I am very grateful to work in a family business and have an inherited passion for the outdoor furnishings industry. I am truly fortunate to have forged strong personal relationships with many peers over the years and look forward to working together to build a larger and more meaningful industry organization.

Henry Vanderminden IV is the 2025 Chairperson of the International Casual Furnishings Association and president of Telescope Casual.

Henry Vanderminden IV

Momentum Builds After Group Bayport’s Acquisition of NorthCape

Group Bayport (Atlanta) acquired NorthCape last year in a move that added to Group Bayport’s growing portfolio of more than 10,000 customizable products. The company’s vertically integrated business features 24/7 customer support from design to delivery, a dedicated in-house design team, state-ofthe-art manufacturing, and rapid turnaround times.

“Bayport has significant production capacity in India for cut-and-sew and already has a strong furniture cover and cushion business,” says Tom Murray, president of NorthCape. “We are expanding into custom furniture and accessory manufacturing and sourcing in India. The synergies expand NorthCape’s managerial, financial, technological, and production capacity, allowing NorthCape to more aggressively grow and better serve our customers.”

The acquisition allows Group Bayport to gain access to the outdoor furniture category with a particular focus on business-to-business dealer networks—plus opportunities to introduce and distribute additional products into the USA. While NorthCape will continue with many of its successful programs and products, Murray notes that, “The main goal is to become best-in-class and a market-dominant supplier of outdoor furniture, cushions, and covers—with a strong focus on customization.”

Across all business segments, the combined entity will generate 10 times-plus the overall output

employees and growing.

Napoleon Unveils All-New Prestige and Rogue Series Grills

Whether you’re a seasoned pitmaster or a casual backyard chef, the right grill is essential for creating the ultimate outdoor cooking experience. Recognizing this, Napoleon, a leader in the grilling industry, has introduced the all-new Prestige and Rogue series grills featuring new designs, versatile cooking options, and connected technology.

“At Napoleon, we understand that every detail matters,” says Garry Scott, vice president of marketing. “We strive to engineer quality grills that enhance every element—big or small—to ensure every BBQ is a great experience.”

The new Prestige series grills are re-engineered with a host of new features. Consumers will love a larger infrared Sizzle Zone burner that delivers high heat to sear restaurant-quality steaks. New connected models featuring smart technology let you monitor cooking tempera-

British Fires,

and a new refined JETFIRE 2.0 ignition system to provide a quicker and more reliable startup. Offering endless culinary possibilities, the grills allow you to smoke, sear, roast, and enjoy an authentic charcoal flavor with ease.

tures and receive real-time cooking assistance on your phone.

For the aspiring chef, the grills feature extralarge preparation shelves to maximize your cooking space. All this in addition to popular features such as the SAFETYGLOW control knobs featuring blue LED lighting that turns red when the gas is on

The new Rogue series grills offer great value by bringing many of the popular features of premium grills into the Rogue line. Upgraded with SAFETYGLOW knobs and a host of other features, consumers can experience greater value. The Rogue grills come with popular Napoleon features such as JETFIRE ignition, the Iconic WAVE cooking grids, and folding side shelves. All models are backed by a limited 15-year warranty. Whether you’re grilling, searing or slow cooking, the Rogue grills offer durability, performance, and unmatched value.

For more information, visit www.napoleon.com/ en/us/grills/every-detail-matters.

Group Announce Distribution Partnership

British Fires, a renowned manufacturer of premium electric fires, has announced an exciting partnership with Empire Group. Empire Group will become the exclusive distributor of the British Fires range in North America. This strategic collaboration marks a significant step forward in expanding the presence of British Fires in the region, bringing their innovative designs and high-quality craftsmanship to a broader audience. Through this partnership, Empire Group will ensure seamless distribution and dedicated support for the British Fires range. Dealers across North America now have an exceptional opportunity to become official British Fires stockists, offering their customers a premium line of electric fires that combine elegance, innovation, and environmental consciousness.

NorthCape could as a standalone. Infrastructure is already built in India with more than 1,800

Ultraleather Lasso

Empire Group has partnered with British Fires to become the exclusive distributor in North America.

The new Prestige grills are now available.

Empire

English oak logs

YOUR BUSINESS WITH

GROWTH | PARTNERSHIP | LEADERSHIP

Together, as partners, we are building a stronger future—one fueled by collaboration, trust, and shared growth. As we Re-Ignite our business with innovation, investment,

Here’s to Fueling the Fire in 2025 and beyond. Building success, together.

COMING SOON

PREMIUM ELECTRIC FIREPLACE

To support this growth, British Fires is committed to working closely with dealers to enhance their in-store displays and ensure they are equipped with the tools needed to showcase the brand. This focus on dealer support underscores British Fires’ dedication to building a strong and sustainable presence in North America.

“We are thrilled to partner with Empire Group, a company with a long-established history of excellence and a proactive approach to achieving success,” says Michael Athay, managing director of British Fires. “Their proven expertise and forward-thinking strategies make them the perfect partner to help us expand the British Fires brand and connect with even more customers across North America.”

“Empire Group is excited to add the British Fires range to our portfolio, a brand we know has been well received in North America since arriving in 2020,” says Nick Bauer, CEO of Empire Group. “We will be selling British Fires through our current channels to complement our other brands Empire, SBI, and Montigo. All current distribution centers will be stocking the products to ensure we can continue to supply products efficiently to dealers. We see tremendous potential for the New Forest Electric Fire and the rest of the lineup to resonate with North American customers.”

Dealers interested in becoming British Fires stockists are encouraged to contact Empire Group. Together, British Fires and Empire Group aim to redefine the electric fireplace market, delivering exceptional products and outstanding support to dealers and customers.

Elizabeth Margles

Ortal North America Appoints Elizabeth Margles as New CEO

Ortal has announced the appointment of Elizabeth Margles as chief executive officer

of Ortal North America. Margles will lead the company’s operations across North America, bringing her extensive expertise in sales, marketing, and operations to drive the next phase of growth.

Margles joins Ortal from her previous leadership roles as chief marketing officer at both Material Bank and Humanscale, and as vice president of marketing at Caesarstone. Her impressive track record in building brand presence through customer engagement, awardwinning designer collaborations, and driving sales teams positions her as the ideal candidate to lead Ortal. “I am thrilled to join Ortal and bring together our loyal and engaged A&D community, a strong sales organization, and tight operations to enhance even further our market position and growth.”

In her first 90 days, Margles plans to visit key markets across North America, meeting with dealers to gain insights and strengthen partnerships. This handson approach reflects her commitment to fostering

Henry Vanderminden IV Steps up as 2025 ICFA Chair

For Henry J.W. Vanderminden IV, incoming chair of the board of directors of the International Casual Furnishings Association (ICFA), even a family history of more than a century manufacturing casual furnishings didn’t provide a precedent for the tremendous industry growth businesses have experienced during the past four years.

“Continuing that pandemic peak requires the efforts of every segment of our industry,” says Vanderminden, president of Telescope Casual Furniture Inc. “Participating in Casual Market Atlanta—the greatest display of outdoor furniture in the world—is the most powerful way for ICFA members to ensure their companies’ success.”

Vanderminden attended his first association meeting at Casual Market in Chicago in 1987. He was fresh out of college, traveling with his father, Vanderminden “Hank” J.W. Vanderminden III, who served on the board of the Summer and Casual Furniture Manufacturers Association, a precursor to the ICFA, for several decades.

Vanderminden immediately saw the benefits of networking with competitors for the industry’s greater good. He eventually expanded his involvement by becoming the chair of the board, with a two-year term between 1999 and 2000.

“I learned so much during that first time and am pleased to take this leadership role again, 25 years later. Now that our membership includes retailers, sales reps, designers, manufacturers, and suppliers, we must consistently develop benefits that add value and generate revenue for all members.

The relocation of Casual Market to Atlanta is a perfect example of a powerful business-building strategy the association can provide,” he says.

The ICFA secured a stunning new exhibit venue, featuring modern design and almost 30% more space organized on floors 2-7 of the renovated AmericasMart building. “Recognizing the value we could offer in Atlanta, most manufacturers chose to lease larger spaces, enjoying the opportunity to showcase more products in a place with a contemporary, professional ambiance,” Vanderminden says.

Vanderminden looks forward to continuing to build upon the many successful decisions of previous ICFA boards and the hard work of Executive Director Jackie Hirschhaut and her staff. “Our strategies for growth will build our membership and expand our influence on the global casual furnishing market.”

relationships and ensuring Ortal continues to deliver unparalleled service and innovation to its customers.

Jon Bowsher, who has been instrumental in Ortal’s success as CEO, will transition to the role of executive advisor. In this capacity, Bowsher will support the leadership team as needed. “We are excited about the future of Ortal under Elizabeth’s leadership,” Bowsher says. “Her vision and deep understanding of the market will be invaluable as Ortal continues to expand and innovate.”

Ortal Enters Electric Fireplace Market with Holographic Technology

Ortal has announced its entry into the electric fireplace market with the launch of its first electric collection, Holographic. Known for driving innovative design and solutions in the space—ranging from Ortal’s Cool Wall technology and first-in-market flame-through-log Wilderness media collection to its Power Vent and Heat Control systems—the debut series integrates a new proprietary technology from the brand.

The cutting-edge feature utilizes dual OLED-screen holographic projection to create the most lifelike 3D flames available, bringing unparalleled realism to the electric fireplace experience and marking a notable advancement to the sector. The new collection was showcased at the International Builders’ Show (IBS) in Las Vegas in February.

The Holographic series promises a sustainable heating option that maintains superior quality while delivering advancements to a market eager for choice. The eco-forward design produces zero emissions while delivering an energy-efficient heat output of up to 5,120 BTU per hour, making it ideal for eco-conscious living. With a total depth of just 17 1/4 inches, the series also boasts one of the shallowest models on the market, providing great design versatility that enables seamless integration in any space. With vent-free installation, this also eliminates the need for gas infrastructure, simplifying the installation process.

“At Ortal, our mission is to push industry boundaries and deliver exceptional products, design and services to dealers, designers, and consumers around the world. We are beyond excited to extend our innovations to include a larger variety of fuel sources, particularly for markets with high electrification demand,” says Elizabeth Margles, CEO of Ortal North America. Ortal’s Holographic Electric Fireplace collection is

Henry Vanderminden IV

Ortal has released its first electric collection – Holographic.

ARIA IN WILDWOODS

Sensuous and sleek, Aria is a great design for formal or casual settings. Shown in Wildwoods, this matte finish brings the look of nature and will gravitate towards green or blue depending on the fabric and accessories of choice.

available in 60-inch and 74-inch models, and is easily configurable to front-facing, corner, or three-sided styles. Featuring six flame options which include two traditional styles with three adjustable height and speed settings, each option enhances ambiance with realistic log media and optional crackling sound effects. Additionally, users can manage the fireplace’s features through the Ortal mobile app, handheld remote, or voice commands, ensuring maximum convenience and modern functionality. For more information, visit www.ortalheat.com

Industry Group and City of Hope Announce Honorees

City of Hope and the industry committee for the West Coast Golf, Tennis & Pickleball Tournament will honor Jeff Child and Harold Hudson during its annual event, one of the industry’s flagship fundraisers for cancer and diabetes research.

Ortal Debuts Outdoor Fireplace Collection

cover is also available for added protection.

Additionally, Ortal’s Outdoor Direct Vent model can withstand harsh weather conditions and seasonal temperature variations, featuring an enclosed firebox that protects the interior from the elements while preventing exhaust and odors from escaping. The unit’s double heat barrier, with a micro-mesh screen over tempered glass, allows radiant warmth while ensuring safety, even in high-traffic areas.

City of Hope is a National Cancer Institute-designated comprehensive cancer center and a leader in bone marrow transplantation and immunotherapy such as CAR T cell therapy. City of Hope’s translational research and personalized treatment protocols have advanced care for people throughout the world with cancer, diabetes, and other life-threatening diseases.

The West Coast Golf, Tennis & Pickleball Tournament will be held June 9 in Coto de Caza, California and will honor: Hudson, vice president of strategic initiatives for Gabriella White/Summer Classics/Gabby. During his 30-year tenure, he has held a variety of roles, including controller, operations manager, vice president of sales, and president. Hudson has played a pivotal role in driving significant revenue growth, with the company expanding from 11 employees in 1994 to more than 275 today.

Hudson has been an active leader in the industry, having served for eight years on the board of directors for the Hearth, Patio, and Barbecue Association (HPBA). Additionally, he was a member of the International Casual Furnishings Association (ICFA) board of directors, serving as chairman in 2021.

Child is president of furniture retailer RC Willey. Born into a furniture family, Child worked in multiple facets of the family business, starting at the age of 14 waxing the warehouse floors and then on the sales floor for a few years after he graduated college in 1982. He became heavily involved in merchandising starting in 1986 and moved into management roles.

Child was named president in 2001, and with his brother and brother-in-law, manages the company. Child currently oversees merchandising and marketing. During his management tenure, RC Willey has added five store locations in California and Nevada.

“This year’s honorees embody the philanthropic spirit that is behind City of Hope. We are quite fortu-

Ortal, the global leader in luxury fireplaces, debuted its line of outdoor fireplaces during the International Builders’ Show (IBS) in Las Vegas in February.

Designed to provide year-round functionality with a unique combination of style, safety, durability, and warmth, Ortal’s Outdoor collection is available in direct vent and vent-free models, marking the first vent-free system introduced by the company. The new model provides an openconcept design with unobstructed flame views, creating a visually striking and intimate experience for users. The Outdoor Collection is available in sizes ranging from 36” to 72.” The vent-free model can be configured as a single-sided or seethrough unit, and its interior can be customized with a variety of glass media options. An optional

nate to have their commitment and talents to helping us in the fight against cancer and diabetes,” says West Coast event committee co-chair Rick Powell. For more information, contact Loren Boyko at 626-222-9764 or email IHFIevents@coh.org.

Crossray Electric BBQ Redefines Compact Grilling

Available in four sizes, the Outdoor Direct Vent model is the industry’s only outdoor fireplace that features Ortal’s proprietary Wilderness media collection flame-through log technology for the most realistic flame. It can also be customized with Ortal’s classic burner for a more traditional fireside experience. Available in four log designs, the Wilderness series creates taller, ultra-realistic flames that emerge directly from the logs for the look and feel of a traditional fire. Both the outdoor direct vent and vent-free models eliminate the need for overhangs or heat release, offering increased flexibility in design and construction, and feature a highly durable stainless-steel build matched with an enamel black coating. For more information, visit www.ortalheat.com.

Already a favorite in Australia, the Crossray eXtreme offers a unique alternative to traditional gas or charcoal grills, making it ideal for apartment buildings and other spaces with grilling restrictions.

The Crossray eXtreme Electric BBQ features Crossray’s patented high-intensity electric infrared element technology, which delivers up to 572°F of cooking performance through dual 1100W carbonfiber elements. Compact in size yet robust in capability, the grill includes a digital programmable control panel, temperature readout, and a meat probe for precision cooking. A generous 430-square-inch cooking area and a high hood design accommodate everything from vegetables to large cuts of meat.

an electric grill designed to meet the growing demand for sustainable and versatile outdoor cooking solutions.

“This grill reflects our commitment to creating products that are not only high-performing and innovative but also responsive to the needs of modern outdoor cooking,” says Dennis Smith, CEO and president. “The Crossray eXtreme Electric BBQ is a great solution for anyone looking to enjoy premium grilling in a sustainable and versatile format. We’re particularly excited to bring this product to the U.S., where it offers a solution for city dwellers and homeowners seeking an environmentally friendly way to grill.”

AMD Direct has announced the launch of the Crossray eXtreme Electric BBQ,

The Crossray eXtreme Electric BBQ is compact, eco-friendly, and stylish.

Harold Hudson

Ortal’s outdoor fire collection is available in direct vent and vent-free models.

W H AT ’S N E W

Edenton

Beautiful simplicity defines the Edenton dining table and Atlas chairs. The Edenton is a traditional farmhouse table redesigned for alfresco dining, showcasing sleek teak style with a slatted top and legs that encircle the tabletop corners. A distinctive open wicker weave elevates the style of the laid-back Atlas arm and side chairs, also crafted from teak with sleek, shapely lines. The mix of materials creates a uniquely elegant style for outdoor living. Contact: (828) 758-9811 or www.bernhardt.com

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Taurus

For 2025, Treasure Garden is introducing the 10-foot Taurus under the Shademaker collection. This side post umbrella boasts a sleek design complemented by a gas piston-assisted mechanism for effortless opening and closing. True to its name, this side post umbrella guarantees long-lasting durability and strength. Contact: (626) 338-8810 or www.shademaker.com.

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Oasis

Inspired by the beauty of a perfect retreat, the Oasis collection harmonizes modern design with the calming aesthetic of nature. The handbrushed NIS Nimbus Star finish on the aluminum frame exudes a natural, sophisticated tone, while thick rectangular arms and a sliding back provide exceptional comfort. Built to withstand the demands of residential and commercial spaces, Oasis offers elegant durability. Its clean, serene lines create a nature-inspired sanctuary that transforms any outdoor space into a peaceful escape. Contact: (866) 919-1881 or www.ratana.com

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Tagine Swivel Cuddle Chair

Elevate your outdoor furniture collection with the new Outdoor Interiors Tagine Swivel Cuddle Chair. This oversized chair features a smooth 360-degree swivel motion and a plush tufted seat cushion, accompanied by three Sunbrella throw pillows for added comfort. Constructed from handwoven HDPE all-weather wicker over a powder-coated aluminum frame, this chair is designed to be resilient. Its unique shape provides excellent coverage, making it a standout piece for your customers. Contact: www.outdoorinteriors.com

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Rogue Series Grills

The Rogue Series delivers exceptional grilling power and precision with features designed to elevate your cooking. With individually controlled burners, JETFIRE ignition, and iconic WAVE cooking grids, you’ll enjoy perfect heat distribution and flawless results every time. The 15-year full warranty ensures peace of mind, while the folding side shelves and locking caster wheels offer ultimate convenience. Whether grilling, searing, or slow cooking, the Rogue Series is built for durability, performance, and unmatched value. Contact: (866) 820-8686 or www.napoleon.com.

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Kozy Heat’s Nordik TL Series

Meet the newest model in Kozy Heat’s Nordik TL series of gas fireplaces—the striking 48” tall linear design. Offering an expansive viewing area and unmatched realism, this model features the advanced EVO elevated burner system and meticulously handpainted log sets, available in birch and traditional styles. The Nordik series has twice earned the prestigious Attendees’ Choice Award in the hearth category at Expo, a testament to its exceptional craftsmanship and innovative design. Contact: (800) 253-4904 or www.kozyheat.com

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INTRODUCING THE ALL-NEW PRESTIGE ® AND ROGUE ® SERIES

ENTICE YOUR CUSTOMERS WITH EVERY DETAIL.

We know what customers crave in a grill, and the new Napoleon Prestige® and Rogue® Series Grills deliver. They want to do more, know more and experiment more. Meticulously engineered down to the smallest detail, these dynamic models are packed with innovative features, designed with smart technologies, and adaptable to all grilling styles. Elevate your product lineup with Napoleon.

S P OTL I GHT

Versatile SHADE

Products that provide sun protection during the day and light at night are extending the hours of use for umbrellas.

BY GREG THOMPSON

Umbrella manufacturers have been thinking about shade for a long time, but they’ve also thought about ways to show off their wares in the evening hours.

“Shade will enjoy steady growth as a dual-purpose product, providing shade during the day, and then light after the sun sets,” says Mike Friedrichsen, vice president of sales at Pasticallo.

The casual industry has fashioned these innovations all while navigating economic fluctuations and rising costs of raw materials, transportation, and labor.

“To mitigate these challenges, we actively seek alternative suppliers and sourcing materials from diverse regions,” says Benjamin Ma, vice president at Treasure Garden. “By prioritizing cost-effective solutions, we aim to keep prices competitive for our customers.”

Mausi McDaniel, chief marketing officer at Tuuci, contends that rising disposable incomes in key markets—and the ongoing trend of “bringing the indoors out”—will boost demand for premium outdoor shade products such as parasols, cabanas, and furnishings. “Sustainability will remain a key differentiator, with consumers and businesses increasingly favoring durable, long-lasting products,” she says.

Technology, durability, sustainability, and style are all under the same umbrella when consumers are looking for the ideal product. Even with the pressure to be solid in every category, Tyler Mims, director of marketing at Tempo Patio, is confident. “The future of the shade industry is bright, driven by the enduring appeal of outdoor living and a growing focus on health and wellness,” he says. “As people seek comfort, style, and reliable sun protection for their outdoor spaces, advancements in shade solutions and fabric technology will remain pivotal.”

The 10 manufacturers in this issue are design experts in the world of shade. Check out the photos, absorb the expertise, and start making those summer buying decisions.

FIBERBUILT UMBRELLAS & CUSHIONS

The new Studio FiberBuilt Collection from FiberBuilt Umbrellas & Cushions (Pompano Beach, Florida) includes three models—Phoenix, Essex, and Orbit. All three feature heavy duty aluminum hubs, joints, and finial—with 5/8-inch diameter fiberglass ribs and a locking pulley lift with cleat for rope storage.

According to Chantell Holmes, vice president of retail sales, items in the collection are available in powder-coated black and anodized bright aluminum finishes. The poles come in 1.5-inch diameter for intable use and 2-inch diameter for freestanding use. The Phoenix model features a double-tier canopy with multiple valance options tailored to suit retro

TOP: Catania Swirl Aurora Umbrella by Tempo Patio

and modern furnishings.

FiberBuilt’s Splash In-pool umbrella is also popular. These 7.5-foot and 9-foot market-style umbrellas have an elongated pole to fit into the pool’s built-in sun shelf sleeve. “It has an easy-to-operate crank lift and optional push button tilt to provide angled shade throughout the day,” Holmes says. “FiberBuilt’s management team remains vigilant with regard to fashion, furnishings, and color trends, and they are in communication with retailers to stay at the forefront of product design and function.”

Customers appreciate FiberBuilt’s commitment to customization for small orders, as well as large ones. “We’re happy to manufacture individual umbrellas with any of our array of standard canopy options or custom ones to meet the homeowner’s preferences,” Holmes says. “Whether the retailer asks for a specific valance shape, the addition of fringe, or a liner inside the canopy for an unexpected design element—FiberBuilt is able to handle this request.”

TEMPO PATIO

Recent debuts from Tempo Patio (Birmingham, Alabama) include the Lighted-Hub System for the Zurich Cantilever and EZ-Lock Bases. The LightedHub System elevates the Aurora Solar Lighting System by adding a high-powered, rechargeable central light, complementing the lighted ribs. It’s functional and versatile, offering dual charging options via solar or USB, ensuring uninterrupted illumination.

“This feature delights customers for evening use and enables dealers to showcase the full ambiance instore,” says Tyler Mims, director of marketing. “Our patented EZ-Lock Bases revolutionize how umbrellas are secured. The sleek twist-to-lock collar replaces outdated thumb screws, offering a 360-degree lock with six pressure points. This ensures unmatched stability, prevents scratching, and simplifies the user experience. The streamlined design is not just practical—it elevates the overall aesthetic, proving that functionality and style can coexist seamlessly.”

As a company with a strategic manufacturing and distribution network, Tempo Patio has experienced minimal impact from supply chain issues over the past two years. Factory and warehouse locations have lessened the impact of labor shortages, ensuring consistent operations.

“We have thrived by taking a proactive approach, including significant investment in an expanded warehouse facility centrally located in Birmingham,” Mims says. “This enables us to quickly adapt to market demands, support dealers year-round, and scale to meet the needs of diverse clients across the country. We are actively exploring opportunities to

TOP: 8.5-foot Shade Legacy Series Patio Umbrella from California Umbrella

MIDDLE: Splash In-Pool Umbrella from FiberBuilt

BOTTOM: Frankford Eclipse Cantilever Umbrella (13-foot Octagon) by Frankford Umbrellas

expand our global manufacturing footprint into untapped regions.”

These expansion efforts will bolster the company’s top sellers, specifically the Zurich Aurora Cantilever and Catania Swirl Aurora Umbrella.

“The Zurich Aurora combines our signature Aurora Solar Lighting System with advanced All-Direction Tilt and 360° Rotation,” Mims says. “The Catania Swirl captivates with its innovative 360° Swirling capability, offering effortless control and full coverage. Its stunning design, paired with the Aurora Lighting System, makes it a standout choice for those seeking to enhance their outdoor space with functionality and flair.”

WOODLINE SHADE SOLUTIONS

The latest offerings from Woodline Shade Solutions (New York, N.Y.) include the Inox and Pacific center pole umbrellas. The Inox, made from 316 stainless steel, offers exceptional durability and a sleek, modern design—ideal for coastal and humid environments.

“The Pacific features a lightweight aluminum frame, combining timeless style with versatility for a wide range of outdoor spaces,” says Anita Ueckermann, business manager. “Both models are paired with our Symphony Solution-Dyed Fabrics, backed by a seven-year warranty to ensure vibrant, long-lasting color and exceptional durability.”

Inox has joined Papillon as a top seller. Ueckermann attributes The Inox’s success to its premium 316 stainless steel construction and modern, minimalist design, making it a favorite for residential and commercial spaces. The Papillon remains a bestseller due to its innovative design, offering largescale coverage with elegance and versatility. Both products are enhanced by Symphony Solution-Dyed Fabrics, which resonates strongly with customers who want reliability and style.

All products are designed and manufactured in South Africa with a focus on customization and customer service. “We understand that every outdoor space is unique, so we work closely with customers to provide shade solutions that are not only functional but also enhance their style and vision,” Ueckermann says. “This combination of quality, personalization, and care makes us stand out.”

Like many businesses, Woodline has had to navigate supply chain disruptions and labor shortages, but they’ve worked hard to stay ahead of these challenges. “Since we manufacture our products in South Africa, we’ve been able to rely on local expertise while also diversifying our supplier network to keep things running smoothly,” Ueckermann explains. “By streamlining our operations and building strong relationships with our partners, we’ve maintained steady production and on-time deliveries.”

FRANKFORD SHADE

Last year saw the successful debut of the Marella cabana from Frankford Shade (Mount Laurel, N.J.). The Marella quickly developed an excellent reputation with designers looking to add beauty to a resort or high-end backyard oasis.

For the 2025 season, Frankford has added an 8.5foot by 11-foot crank, non-tilting Monterey umbrella for those needing to shade larger tables. The new offering complements the existing 8-foot by 10-foot rectangle crank auto-tilt Monterey umbrella.

“Frankford also added a 100-pound powdercoated steel umbrella base with four wheels, available in five solid finishes,” says Laura Dudley, national sales manager. “It’s designed for use with standard center pole umbrellas and ensures easy mobility of the umbrella from place to place.”

As an addition to its popular line of galvanized steel plate bases (available to use with center pole and cantilever umbrellas), Frankford now offers powder-coated top covers. The covers are available in four solid and two wood-grain finishes—allowing clients to match their galvanized steel plate to their umbrella finish for a polished appearance.

Frankford’s top sellers continue to be the cantilevers, specifically the Eclipse designer aluminum cantilever and the Aurora fiberglass cantilever—as well as the Monterey fiberglass market umbrella col-

lection. Dudley attributes the continued popularity to the need for larger shade offerings (cantilevers) and the continued demand for quality market umbrellas with top-of-the-line flexible fiberglass ribs, which provide superior wind protection.

“We listen to our clients,” Dudley says. “We listen to their needs and to their likes and dislikes, to what works for them and what doesn’t. What colors are in demand? What sizes are in demand? We look for ways to help businesses succeed and grow.”

PASTICALLO

Designers at Pasticallo (La Verne, California) have developed a line of patented “smart” patio umbrellas. According to Mike Friedrichsen, vice president of sales, they are motorized, crank-free, and powered by a solar-charging battery. A built-in wind sensor (with adjustable sensitivity) signals the umbrella to close automatically whenever it gets too windy outside. A center pole light is included and integrated rib lights have three brightness settings—all operated by remote control.

Pasticallo’s Paramount “smart” patio umbrella remains a bestseller. While pondering its enduring appeal, Friedrichsen explains, “Push a button on the remote control to open or close, or to turn on the lights—and don’t worry if you forget to put it down. It’s available in two sizes (9 foot and 11 foot)

TOP: 10 x 13 Starlux AKZ Plus from Treasure Garden

BOTTOM: The PACIFIC balanced cleat parasol from Woodline Shade Solutions

and two quick-ship fabrics—as well as available with a U.S.-made custom canopy.”

Friedrichsen notes that Pasticallo’s focus has been “a little less on the stylish aspect of outdoor rooms, and instead has been more on the functionality and convenience of the outdoor room.” He believes that customers buy products for what they do instead of how they look. “Not that it looks bad,” Friedrichsen says with a chuckle, “but when issues like custom canopy fabrics are brought up, most customers are happy with our quick-ship options; many even say, ‘as long as there’s a light and a dark, I think that’s enough.’”

The ethos translates into something “cool” to talk about with customers. “One dealer said, ‘I’ve never had a product on my floor before that generates such a shut-up-and-take-my-money feeling among customers so quickly, especially when they

see how affordable it is,” Friedrichsen says. “Other dealers are constantly referring to us as ‘the iPhone of umbrellas’ and ‘the Tesla of umbrellas’. I’ll take compliments like that all day long.”

GALTECH

Galtech’s (Camarillo, California) introductions for the 2025 season are geared toward the commercial market, namely an expansion of black frames in the company’s deluxe commercial models, plus heavy duty bases in 120 and 170 pounds.

Top sellers are the 9-foot auto tilt and 11-foot cantilever umbrellas for residential, and the 7.5-foot and 9-foot deluxe commercial umbrellas for the contract and hospitality market. “The 11-foot Cantilever umbrella has been a perennial bestseller due to its ease of operation in opening, closing, and

tilting with patented features that are not found on any other cantilever umbrella,” says Jeff Leisen, national sales manager. “The umbrella comes with a fillable base with wheels that can be rotated or moved to any desired location with ease.”

The 9-foot auto tilt has been a bestseller due to its style and functionality. The umbrella is equipped with a steel cable for durability, a solid metal cast crank housing, and a seamless threaded coupling for a sleek appearance. “Our design team focuses on enhancing already proven sellers by strengthening and fortifying components such as increasing the thickness of our fiberglass ribs and utilizing stronger steel cables on crank units,” Leisen adds. “These improvements translate to increased longevity on both our residential and commercial models.”

Galtech’s quick-ship program delivers a wide variety of frame styles and fabric assortments with fast lead times. Quick-ship orders routinely take two to three working days year-round. “We keep an abundance of inventory on hand to accommodate stock orders as well as special orders year-round.”

INFINITY CANOPY

Infinity Canopy Inc. (Los Angeles) has stuck with a winning formula that features highly customizable dimensions and colors. As a modular shade system for residential and commercial settings, the product relies on parts and panels that assemble into a shade system supported by cables.

Founder Alan Shargani continues to use the customization capabilities in many different locations that are creating iconic looks with a vast number of colors. Infinity Canopy readily adapts to structures such as pergolas, or between two opposing points to cover small or expansive areas.

Commercial and residential customers can designate any color or pattern they want, so design combinations are numerous. “Our shade system offers rain and shade protection,” Shargani says, “and our modular design allows our system to be updated, renewed, and repaired with replacement parts and fabric panels as needed.”

Each canopy can be 3- to 14-feet wide in any length, with the longest so far at 65 feet. “It can be retracted manually or with a remote-controlled motor,” Shargani says. “We use all types of outdoor fabrics to make the canopies, including see-through mesh or solid fabrics like Sunbrella that provide maximum shade, privacy, and rain protection.”

Shargani encourages new dealers to use their imagination and envision the panels as tiles that can be represented in solid tones or patterns. “You can also add or remove panels to change the canopy’s length,” he explains. “You can change its billowing to more flat or more billowed, replace damaged panels, change colors and patterns, or renew the canopy by replacing all panels.”

TUUCI

New Ocean Master Voilare parasols from Tuuci (Miami) feature a sophisticated silhouette and flowing sea scallop valance, blending classic charm with modern luxury. An intricate frame system creates its own focal point beneath the canopy with curved ribs that add beauty and support.

“Starting at 8.5 feet to 24 feet in diameter and available as a MEGA MAX or M1 Classic, the Voilare para-

TOP: 732SR 9-foot Deluxe commercial market umbrella from Galtech

BOTTOM: Shade solutions by Infinity Canopy

sols make a design statement,” says Mausi McDaniel, chief marketing officer. “The additional M1 Voilare Wonder elevates this unique design even further with a double-sided canopy adorned with our signature Wonder screen print.”

The Ocean Master MAX Solanox Cabana is expansive. Well-proportioned and starting at 8 feet, the MAX Solanox Cabana may be used individually or joined together in unlimited size and design configurations.

“Thoughtful new upgrades throughout enhance comfort, privacy, and year-round ease, providing ample ways to tailor the desired cabana experience across varying environments,” McDaniel explains. “Available in a variety of colors, finishes, and lighting choices, it can also be designed with several roof cov-

erage options including an automated louvered roof system. This new scale of cabana introduces wind load standards and a new weather classification system while aiming to ease functionality and excel to the marine standards that Tuuci has embraced.”

Tuuci was founded on Dougan Clarke’s vision to reduce waste and protect customers’ investment in outdoor shade products. His commitment to engineering durable, marine-grade solutions transformed the category into sustainable, non-disposable items, mitigating the negative environmental impact of cheap alternatives that were being damaged by the elements, thrown away, and replaced.

“Tuuci products are thoughtfully designed to be fully modular and endlessly serviceable, so individual components can be quickly repaired or replaced,” McDaniel says. “By preventing products from going to a landfill or littering our natural water resources, Clarke’s commitment to sustainability sets a standard for the industry and contributes to a more environmentally conscious world.”

TREASURE GARDEN

In response to customer demand for larger shade solutions, Treasure Garden (Baldwin Park, California) expanded its popular Starlux AKZ Plus cantilever collection for 2025 to include a 10-foot by 13-foot rectangular canopy.

“We also added a new style to our market collection, the FLEX,” says Benjamin Ma, vice president.

“Engineered for residential and commercial environments, the FLEX umbrella combines exceptional durability with versatile design. Its core strength lies in a robust 40 mm aluminum pole, and increased wall thickness. Coupled with fiberglass ribs, this umbrella is built to withstand the elements. The FLEX significantly surpasses industry standards, setting it apart from traditional auto-tilt umbrellas.”

Another debut under the Shademaker collection is the Taurus side-post umbrella. This latest innovation is equipped with a user-friendly gas piston assist mechanism to ensure smooth opening and closing, and a 360-degree rotation. For more expansive coverage, the Gemini offers the same features with a double-sided canopy, providing 200 square feet of shade.

As a vertically integrated company, Treasure Garden has control over its manufacturing process, from raw materials to finished products. Ma explains that the company’s structure “allows us to maintain

strict quality standards and consistent product quality. Our in-house laboratories rigorously test all incoming raw materials, guaranteeing that our products are made with the finest materials. This commitment to quality results in durable, long-lasting shade products.”

Container-direct and domestic programs cater to specific customer requirements, providing flexibility and customization options. “Our Southern California facility provides a year-round Quick-Ship program for popular market and cantilever umbrella styles, as well as all accessories,” Ma says. “This ensures timely delivery.”

CALIFORNIA UMBRELLA

Still going strong after three quarters of a century, California Umbrella (Jurupa Valley, California) continues to satisfy dealers who want a wide range of designs and customization options. California Umbrella has more than 5,000 quick-ship umbrella SKUs, which can ship in 24 to 48 hours—with a variety of styles, sizes, colors, shapes, and applications.

“We emphasize durability, using premium materials that are designed to withstand harsh outdoor conditions, including UV exposure, wind, and rain, ensuring long-lasting performance,” says Dan Gilbert, vice president of sales. “Many of our products also use sustainable materials and processes, aligning with environmentally conscious consumer preferences. Our products are widely available yearround, and we have established a first-in-class customer service department.”

California Umbrella’s top-selling residential umbrella continues to be the Casa Series. Gilbert attributes the continued success to its “advanced patented auto-tilt, low price point, and fabric versatility.” On the commercial side, top sellers include the Venture Series and Newport Series—primarily thanks to “competitive pricing and enhanced commercial performance.”

Digital content creation remains a priority at California Umbrella as evidenced by the addition of two new digital content designers and a new design studio. “We expect more and more of the industry to move to online sales, with continued consolidation of brick-and-mortar sales through fewer, larger stores.”

TOP: Paramount from Pasticallo

BOTTOM: Ocean Master M1 Voilare Wonder parasol with Marquesa Sun Lounges from Tuuci

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At Home in Calgar y

Incorporating a rich history of marketing, sales, and business acumen with a customer-centered focus has proven to be successful for this Canadian retailer.

BY MAURA KELLER PHOTOGRAPHY BY CALGARY PHOTOS

Founded in 1985 by brothers Preston and Lanny Meyer, Hearth & Home in Calgary, Alberta has been providing hearth products for 40 years. As Jason Meyer, president of Hearth & Home and son of Lanny Meyer, explains, his uncle Preston was working in the hearth industry and decided to go out on his own and Lanny partnered with him to form a “dynamic duo” in the hearth industry.

“Preston was incredible with marketing and sales, and Lanny’s business experience meant we ran a tight ship that was customer centric,” Meyer says. “It’s a recipe for success we still model today.”

The Hearth & Home team has surrounded themselves with great people who are leaders in their fields. This allowed the team to step into the more complex jobs and become known for providing customers with a “one-stop shop” from design to completion—so much so that customers began asking the company to provide more than just their fireplace renovation. So, in 2012, the company launched Renovations by Hearth & Home and now they offer various types of home renovations in the Calgary market.

“The team and I speak quite often of just how lucky we are to be in the hearth industry at this point in time. There’s so much great innovation in our industry, which has also brought with it new levels of complexity,” Meyer says. A top priority for Meyer is training the sales, service, and install teams to make sure Hearth & Home stays in front of all these innovations.

“Developing systems and meetings so we can get feedback from the field teams to our sales team allows them to set our customers up for success,” Meyer says. “I’ve been in the business now for over 25 years and still can’t believe the new challenges we face on a regular basis.”

One of the biggest innovations that has impacted Hearth & Home has been internal, namely the investment in building its own project management software. As Meyer explains, the jobs are becoming more complex, coupled with

TOP: Hearth & Home has made a name for itself for 40 years in the Calgary market.

BOTTOM: Elegant and classic fireplace designs are favored among Hearth & Home’s client base.

ever increasing customer expectations. As such, they were finding too many gaps in the company’s design and production process and losing their line of sight on too many key moments in the customer journey.

“This new technology allows us to stay in touch with all phases of the project,” Meyer explains. “Our customers are never left wondering where we are or what’s happening next. The fun part is seeing the reviews we’re getting, both Net Promoter Score (NPS) and Google, which has led to a greater buy-in on using this tech from the team. And from a business perspective, we feel our investment in this system is allowing us to do more with the same amount of people. It’s our capacity increaser.”

BESTSELLING DESIGNS

After 40 years in business, the Hearth & Home team has seen many hearth designs come and go. Today, Meyer is seeing traditional-style fireplaces making a comeback in the Calgary market. They’re also seeing a renaissance in wood burning. Having an in-house designer has added to the company’s ability to expand its product offerings and connect with customers who are looking for full-service design offerings.

“The trend of investing in your home, of renovating instead of relocating, has continued beyond the pandemic years,” Meyer says. “In Canada, by 2030, the construction industry expects consumer spending on renovations to surpass that of new home

building, which is exciting for our business model.”

Meyer and his team are also seeing more gas fireplace replacements as the old models come to the endof-life cycle. As such, the majority of Hearth & Home’s clients are taking this opportunity to give the fireplace wall a refresh or an update. “We’ve seen a real increase in custom cabinetry and full feature walls,” Meyer says.

Hearth & Home carries brands like Regency, SBI, Kozy, and Ortal. The customization Meyer is seeing is in the design and finish work supporting these fireplaces. “With regard to new innovations, cool wall technology has helped immensely.”

On a retail level, Meyer is not seeing a huge demand for electric fireplaces, which may simply

LEFT: The Hearth & Home team utilizes its own project management software to streamline the hearth selection and installation process.

TOP RIGHT: Jason Meyer

BOTTOM LEFT: Matt Ling

BOTTOM RIGHT: Well-situated hearth displays throughout the store’s showroom help customers select and define the perfect hearth solution for their home or business.

reflect the design preferences of his customer base. He notes that when evaluating what builders are doing locally, they are seeing well over 50% of the fireplaces going into new builds being electric.

CUSTOMER SERVICE SHINES

Exceptional customer service is the backbone of Hearth & Home’s success.

“We have a service technician on our team named Asher who gets great review after great review. The other day, we were chatting, and I asked him what he was doing out there to get so many of these great reviews. ‘I treat people like I want to be treated,’ he responded. Essentially, he’s living the golden rule. To him it was so simple, and yet the impact he’s having is so powerful,” Meyer says. “We work hard in honoring and respecting everyone we meet. And we’ve seen that respect mirrored back to us.”

Construction is challenging work, so the Hearth & Home team builds the company’s brand by being easy to work with—from a B2B and B2C perspective.

“We have a company philosophy that the inside world is more important than the outside world. How our customers feel is more important than the BTU or viewing area. How our suppliers feel is more important than the shipment being delayed a couple of days,” Meyer says. “We’re a brand that prides itself on being easy to work with by living the golden rule.”

EXPANDING HORIZONS

Hearth & Home has made a name for itself in Calgary. That said, continuing to market the company and build its brand among new and existing customers is paramount.

“We know that radio works well in the Calgary market. We know that aligning ourselves with the local professional football team has put us in front of an important demographic. We know that using our social media platforms as more of a galley has put us in front of another important demographic,” Meyer says. “Staying in touch with our customers with monthly emails has been more important than we realized. I haven’t found the one magic marketing bullet that doubles business, but I have found that making sure we are always ‘in the market,’ in multiple ways that we can afford, keeps attracting solid leads.”

With over 70 fireplaces on display in the showroom, Hearth & Home strives to support the decision-making process of customers by allowing them to experience these fireplace designs close-up. “Customers have such unique tastes, so letting them see different options goes a long way in building confidence in their decision,” Meyer says.

Looking ahead, Meyer reflects that consumers love hearth products and they’d all have at least one in their homes if they could, but he’s not so sure that the regulators and governments are of the same mindset.

“It’s incumbent upon all of us in the industry to keep championing not just the direction we’re going, but

how far we’ve come and continue to get the story out there about just how important hearth products are to a family’s well-being—from a physical, mental, and spiritual perspective.”

Reflecting on the company’s vision for the future, Meyer celebrates the blend of youthful enthusiasm and mature pragmatism that he feels will serve the company well for years to come.

“We’re working hard at training our next generation of leaders and attracting great people that bring in fresh ideas and energy,” Meyer says. “I’m lucky enough to be surrounded by a group of people who enjoy the challenge that business brings, and are always working on maximize their abilities. I really feel like this team wants to be one of the best in our industry, and is willing to do the work to get there. We’re positioned in a great city that’s known for its entrepreneurial spirit. Combine that with a growing population and a trend in renovate not relocate and we have a lot to be excited about.”

Meyer has also been impressed with how the hearth industry wants to be part of the solution. “We want to build and sell beautiful products that will enhance someone’s life, and at the same time take a responsible and sustainable approach,” Meyer says. “The industry has done a great job in giving designers the freedom and tools they need to create some outstanding fireplaces. And the response we’re getting from customers on the difference it’s made in their life bodes well for our industry.”

LT LANDSCAPE FIREPLACE

Breakaway SUCCESS

Retailer has become part of the fabric of this charming Cape Cod community that cherishes outdoor living.

BY SHARON SANDERS PHOTOGRAPHY BY MARK WILLIAMS

The way of life on Cape Cod is like no other. Miles of sandy coastline, beautiful weather, and a laid-back lifestyle make it an idyllic place to live and vacation. Breakaway (South Dennis, Massachusetts) is part of the fabric of this charming seaside community that values spending time outdoors above all else. From historic mansions to ranch-style homes and cottages, the family-owned specialty retailer has been bringing the joy of grilling to residents and summertime visitors for more than 30 years.

Breakaway was the brainchild of Ken Foster, president, whose great grandfather Leon W. Hall founded the company over 100 years ago as Hall Oil. A longtime barbecue aficionado, Foster started the barbecue division to provide Cape Codders with the ideal grilling products for every taste and budget. His vision was for the stores to be small and personal while showcasing a wide selection of products. With two locations in South Dennis and Mashpee, Breakaway serves the entire Cape Cod peninsula. The stores have become retail landmarks for three generations of grill-loving customers.

Breakaway’s selection of grills is the largest on the Cape, some of which are exclusive to appliance retailers including Weber, Napoleon, MHP, Broil King, Huntington, Green Mountain Grills, Outdoor GreatRoom, Twin Eagles, Delta Heat, Fire Magic, NOVO, and Big

TOP: Breakaway is the heart of grilling in the tight-knit Cape Cod community.

BOTTOM: Ken Foster

BOTTOM: With two locations on the Cape, Breakaway offers

products for every taste and budget.

Green Egg. “All of our customers have different needs, so we want to make certain we have what they’re looking for,” Foster says.

Customers are a mix of full-time residents looking for something high end to use year-round; second homeowners who primarily use their grills during the summer; and vacation rental owners who prefer products at a low to midprice point for their seasonal guests. According to Foster, grills are often a last-minute purchase, so Breakaway maintains a healthy stock in its warehouse (especially during peak summer months), and he works closely with a buying group for timely deliveries.

While the store carries some of the finest natural gas grills, portable propane grills account for nearly 90% of all sales. “Homeowners prefer something that can be moved inside easily because anything that’s left outside in the humid, salty air has a much shorter lifespan. We have a wide selection that we’ve fine-tuned over the years.”

SERVICE PLUS

Word of mouth on the Cape is powerful. Shoppers visit Breakaway knowing they will get service that is truly individualized. The store’s team of Grillologists (headed by the Dr. of Grillology Foster) is always on hand to help them select the right grill for their lifestyle. All of the Grillologists have at least 10-15 years of selling experience, are eager to share cooking tips and each one has a specialty. “Some are experts with smokers, others with gas grills, and we even have

TOP: The Breakaway X-Grill Monster truck is a 25-foot mobile barbecue that is a favorite at local events.

grilling

OUTDOOR GRILLING

an employee, Leon Weber, who knows everything about Weber grills. We try to make the shopping experience fun and create connections however we can.”

Service doesn’t stop on the showroom floor. Every gas grill is assembled, fired up, and tested before it leaves the warehouse. Once it’s delivered and set up at a customer’s home, the driver (who is also a technician) tests it one final time to ensure it’s in perfect working order. “With our company’s extensive history in gas heating, we are all-around gas experts,” Foster says, adding that the store also offers an at-home grill maintenance service to ensure customers’ grills are tuned up and ready for each season.

“Another popular service is our grilloscopies. If a customer has an older grill that needs attention, a technician will come to their home to perform a grilloscopy and diagnose the health of their grill. We can either repair it or if it’s DOA, we’ll haul it away to the grill graveyard and work with them to select a new one. I joke that we are

basically a cradle to grave grill shop.”

COMMUNITY CONNECTION

Community is the heart of the Cape. Its small-town environment and social connections are everything. Breakaway is a well-known and respected business that carries grills unlike anything else on the peninsula. While most longtime residents are familiar with Breakaway, there is a steady influx of potential customers that includes second homebuyers coming in from Boston, New Jersey, New York, Connecticut, and Rhode Island.

When the weather gets warm, the population on the Cape rises dramatically. “In our town alone, the population increases from 16,000 to 70,000 people during the summer,” Foster says.

He is very methodical about advertising because he knows how to reach the typical Cape customer who is 60 yearsplus—especially since he is a lifelong resident. One strategy that has brought a big return over the years is running a full-page ad in one or more of the Cape’s many luxury lifestyle magazines. They feature ads from the best local retailers,

and every business owner wants to be a part of them. The magazines can be found in every doctor’s office, dentist office, coffee shop, and cafe throughout the peninsula’s 15 towns. “They have a long shelf life, so they’re great exposure and something people can take home.”

Foster also advertises on placemats at popular restaurants and on the big screen at local movie theaters before the show starts. For the past three years, he’s even experimented with digital billboard advertising in Boston. “At the beginning of every year, we reassess our advertising to see what’s working and what’s not. We haven’t dug deeply into social media yet, but I definitely see things changing in the near future.”

One of Foster’s favorite ways to raise awareness for Breakaway is with his 16,000-pound rolling X-Grill Monster truck. It’s an old heating oil truck that’s been converted into a giant mobile barbecue grill used for community events and fundraisers around Cape Cod. The 25-foot beauty is wrapped with a colorful graphic of a grill monster complete with a head, sharp teeth, and a tail—it

turns heads wherever it goes. The showstopper is a hydraulic that opens up the side shell to reveal a custom Viking kitchen that includes a four-burner stove, grill, prep area, wok, and a sink.

“I arrange with the organization to bring the grill, they provide the food, and I bring extra spatulas and look for volunteers,” Foster says. He does upwards of 30 events a season starting in May and ending in November. At some events, Foster and the volunteers have cooked as many as 1,000 hot dogs and 800 burgers. “I’m the driver, cook, and organizer—I love it. It’s my way to give back to the community. If anyone asked me if I had a hobby, it would be this. It makes me feel good to make others feel good.”

Breakaway is looking forward to a prosperous 2025 and plans to continue the family legacy for many years to come. “A good reputation has made us who we are today,” Foster says. “We’re fortunate to have so many loyal Cape Codders who support and trust us. We are proud to say that we are a small business that plays a big part in our community.”

Deser t Delights

This Arizona-based specialty retailer is helping to turn outdoor living spaces into great places to congregate in style.

BY SHARON SANDERS PHOTOGRAPHY BY DAVID TRONESS

Arizona offers the ideal climate for year-round outdoor living. Its beautiful desert landscapes, warm temperatures and low cost of living attract everyone from retirees to young adults and families. Pure Patio (Goodyear, Arizona) is a resourceful specialty retailer that has made a name for itself in the Valley of the Sun because of its close connection with its outdoor-loving customer base. “There is not a single person who isn’t excited when our delivery truck pulls up to their home,” says Kelly Hightower, general manager. “Patio furniture is not something people need like a new refrigerator or washing machine; it’s something they want, and that’s why we are here.”

Before there was Pure Patio, there was Pure Landscape, a home landscape design company that installed custom outdoor living areas in the Phoenix/Scottsdale metro area. At the end of projects, clients often inquired where they could purchase patio furniture, so the owner set up a small showroom with a selection from a few manufacturers. The furniture side blossomed and quickly became a popular part of the business. Over time, furniture sales became so profitable they moved into a larger showroom.

Today, Pure Patio has two locations in Goodyear and Surprise. Both feature a beautiful 8,000-square-foot showroom that is filled with premium outdoor living products curated specifically for the Arizona climate. “Furniture takes a beating in the intense desert sun, so we have to sift through manufacturers and different materials to determine the right options to offer customers. It’s a balancing act between style, customization, and what’s going to last for years to come,” Hightower says.

The store carries lines including Winston, Agio, Ratana, and Foremost. The American-made brand, POLYWOOD, is its best seller and most popular with the younger demographic. “Composite lumber is ideal for our weather. POLYWOOD’s 20-year warranty alone sells the product because you don’t have to worry about anything for two decades. When shoppers express concern that it’s a big dollar item, we point out that when the initial purchase price is amor-

TOP: Neutral tones are a popular choice for many shoppers.

BOTTOM: Textures bring warmth to backyard spaces.

tized over 20 years, it’s actually quite a value.”

People also like that the POLYWOOD catalog is just as extensive as any other outdoor furniture manufacturer. It has over 60,000 SKUs that include cushion deep seating, dining, lounge, and more. Hightower explains that if Arizona customers are going to purchase just one set, they will typically choose something that’s fully cushioned. If they have more space, they’ll add dining to another part of their covered patio and in many cases bring in a fire feature with Adirondack chairs as well.

CATERING TO CUSTOMERS

Pure Patio has its fair share of local competitors, so knowing and catering to its customers has been key to

its longevity. “Arizona is a hotbed for retirees who have the disposable income to purchase luxury items and they aren’t afraid to do it,” Hightower explains. People are relocating from all over the United States and Canada, including grandparents who want to live closer to their children and grandchildren. The active adult and young family demographic is growing as well because Pure Patio’s market is experiencing a construction boom with new single-family homes, highdensity housing, shopping, and everything else that comes along with it.

“We pride ourselves in knowing exactly what our customers want and giving it to them. One biggie is our shopping experience,” Hightower

says. People want to walk into a showroom that looks and feels welcoming with no pressure to buy. They want to sit in furniture to see how it feels without being rushed. “We encourage them to hang out, relax with a cup of coffee, and call their grandkids or neighbors to tell them what they are considering.”

They also want an environment that’s inspirational and aspirational because not everyone can afford a full room of premium furniture all at once. “We will happily help them set up a 3-5 year plan so they can complete their outdoor space with everything they want within a realistic time frame.”

Pure Patio’s expert sales staff brings the energy that makes the whole shopping experience flow—they are knowledgeable, personable, and passionate about outdoor living. Since many customers are seniors, the staff is careful not to make them feel that they’re being targeted or taken advantage of in any way. “We want them to be confident at all times that the products they select and the prices they pay are fair. They can also rest easy knowing that we will deliver true

TOP: Pure Patio has two locations in Surprise and Goodyear, Arizona.

LEFT: The shopping experience is designed to be easy and fun.

MIDDLE TOP: Unique touches add interest to the showroom.

RIGHT BOTTOM: Fire features are a welcome focal point.

SHOWROOM SHOWCASE

white-glove service from the moment they swipe their credit card to the second our in-house delivery team sets up their furniture and drives away.”

GETTING NOTICED

Repeat customers and word of mouth are the soul of Pure Patio’s core business. At the same time, one of its biggest challenges is getting foot traffic into its stores. While both locations are situated along high-traffic roads, people tend to jump on the interstate and head directly to the Phoenix city center where there are plenty of familiar chain retailers. Pure Patio just needs to get noticed.

“We work closely with an outside firm for all of our marketing. One part of our strategy is to entice people who drive past our stores to stop. To capture their attention, we display brightly colored umbrellas (that are switched out frequently), put out Aframe signs (in front of the store and at local shopping centers), and have started experimenting with vibrant window painting,” Hightower says, adding that customers often make comments when the storefront displays are changed— so it’s making a difference. “If we can get just people

through our front doors, there’s a 50/50 chance of making a sale, which is pretty good odds.”

Pure Patio is gaining plenty of momentum. Its market is buzzing with growth and activity. One of its top priorities is optimizing overall store operations. “We are in the process of pairing down the number of suppliers that we do business with. We want to work with like-minded partners who have a philosophy and expectations that are similar to ours so

we are stronger together,” Hightower says. “They have to fit with us just as much as the furniture needs to fit with our customers.”

With both of the retail stores being situated in upand-coming areas, there are plenty of opportunities for new business. Newcomers are moving into town every day and they don’t know where to shop for home products or anything else. “We want to snag them early. Referrals and meaningful marketing messages are very important right now because we want to be the name they associate with outdoor living. Our goal is to be their neighborhood patio store for a lifetime.”

TOP: Cushion furniture brings indoor comfort and style to the outdoors.

MIDDLE: Accessories pull outdoor spaces together.

Sit back and relax.

Phifertex® Cushion fabrics have comfort and durability covered.

Phifertex® Cushion is now available in eleven colors and two stripe patterns.

Phifertex Cushion is the perfect compromise between durability and comfort. Made to withstand spills, weather, and more, this collection is unique because of its pliability which makes it perfect for outdoor cushions. Infused with Microban antimicrobial protection, these fabrics are easy to maintain and clean.

RELA X ATION S TATIONS

The Hammock Source continues to fill backyards, porches, and outdoor spaces with products known for comfort, durability, and style.

BY SHARON SANDERS

A HAMMOCK IS THE QUINTESSENTIAL SYMBOL OF OUTDOOR RELAXATION—AND THE HAMMOCK SOURCE

(GREENVILLE, NORTH CAROLINA)

is the unmatched hammockmaking expert. For decades, the family-owned company has been handcrafting hammocks and outdoor products that grace backyards, porches, and outdoor spaces across the country. Its Hatteras Hammocks brand is a flagship in the industry for its focus on comfort, durability, and style. Patio & Hearth Products Report met with CEO Walter Perkins III and Vice President of Sales and Marketing Todd Nifong to take a peek into what has made this respected company a leader in the industry.

Who is The Hammock Source?

Perkins: We are a group of people who create, develop, and manufacture hammocks and outdoor products for high-end consumers. My father, Walter Perkins Jr., (known as Mr. P around the factory) founded the company 52 years ago as Hatteras Hammocks in eastern North Carolina—and we have continued that entrepreneurial spirit over time. The business has evolved with the market by adding prod-

ucts and brands to strengthen its appeal, including The Original Pawley’s Island brand (once our biggest competitor) that has been around for over 100 years. All of our products are manufactured in our company-owned factory by our trained craftsmen. They build, cut, sew, and assemble everything onsite using only the finest materials. Our factory is one of our biggest strengths along with the fact that our brand has a tremendous amount of longevity.

How have the company’s hammocks evolved?

Perkins: When my father first started making Hatteras Hammocks, they were traditional cotton rope hammocks—they have come a long way. With advancements in materials and technology throughout the years, our hammock products have become

even better than we ever imagined. Instead of cotton rope, we make our own proprietary Duracord rope in our factory. It blends the softness of cotton with the durability of a synthetic and has tremendously increased the lifespan of our hammocks.

Our materials have also changed over the years. One example is that we’ve started using a variety of different woods including South American Cumaru wood that is sustainable and doesn’t need to be varnished because it naturally weathers like a teak. Bottom line, we’re always seeking innovative ways to add durability and comfort to our products, which is the core of what we do.

Do you see the appeal of hammocks growing?

Perkins: Yes, without a doubt. The outdoor business has become much more fashion oriented with the advent of the outdoor room, so have our hammock products. We have access to synthetic yarns that are colorfast, which allows us to add more color to our designs. All-weather fabric selections have also grown, which means there are opportunities to add coordinating pillows, curtains, etc. People are investing big dollars in their outdoor spaces and seek out hammocks and swings that coordinate with the style of their outdoor furniture.

TOP LEFT: Durawood Poly Drop Leaf Table with Chippendale Dining Chairs

TOP RIGHT: Durawood Poly Viewfinder Table with Swivel Saddle Bar Stools

MIDDLE: L to R: Walter Perkins III, Todd Nifong

COMFORT NECESSITIES

An expanded line of quality and aesthetically pleasing outdoor furniture collections has become one of the trademarks of Lloyd Flanders.

GOOD FURNITURE HAS ALWAYS RANKED JUST SLIGHTLY BELOW FIRE, WATER, AND FOOD AS A NECESSITY FOR COMFORTABLE LIVING .

The food and water we consume simply wouldn’t taste as good if it weren’t presented on a sturdy table and enjoyed while sitting in a comfy chair; and a warm fire is so much more enjoyable when your feet are propped up on an ottoman.

Lloyd Flanders hasn’t exactly been around since the advent of fire and water, but its woven wicker furniture offerings have been a staple since the company’s inception in 1906. The Menominee, Michigan-based organization was founded by Marshall B. Lloyd, who patented a process to machine weave wicker in 1917. The process was an industry game-changer. Furnishings could be created in record time compared to the traditional time- and labor-intensive handwoven method.

“The ability to machine weave wicker had tremendous benefits, and that ingenuity continues to be the key ingredient for Lloyd Flanders,” says Bryan Echols, senior vice president of sales and marketing. “We are the only manufacturer of natural fiber wicker furniture produced in the United States.”

The ability to produce woven products domestically also gives Lloyd Flanders an edge against its competitors—its products are

BY DANA ROBINSON

available in 20 frame finishes, which enhances customers’ ability to create looks that fit their particular taste and style. But if they’re still looking for something different to fit their unique aesthetic, Flanders also offers an import program featuring unique woven vinyl, teak, and aluminum products.

NEW COLLECTIONS

The company may have over a century of tradition and craftsmanship behind it, but it contin-

ues to dazzle customers with inspired collections year after year. Flanders introduced four new collections this season in its Other Materials category: the Alpine Collection, inspired by the natural beauty of mountain landscapes, embodies rustic charm, and contemporary elegance. Featuring teak frames, synthetic cording, and deep, plush cushions, the collection is designed to be as comfortable as it is stunning.

The Pursuit Collection, designed by Peter

TOP LEFT: Escape Bar in Matte Charcoal

TOP RIGHT: Alpine Lounge Seating Collection in Teak

BOTTOM: Pursuit Chaise Lounge Collection in Teak

Ablaze in Innovation

A passion for providing quality products has been the guiding principle for the past 45 years at Regency Fireplace Products.

BY MAURA KELLER

WHEN YOU ARE NEARING YOUR 50TH ANNIVERSARY, YOU KNOW YOU’VE DONE SOMETHING RIGHT. For Regency Fireplace Products, the brainchild of Robert Little who established the company in 1979 in Vancouver, British Columbia, providing high-end hearth products has resulted in a strong presence in the marketplace.

As Marketing Manager Sean Coffey explains, the company was founded by Little as a result of him seeing the inferior quality of many of the wood fireplaces at the time and envisioning a better-quality fireplace. “That passion for providing quality products has been our company’s cornerstone guiding principle for the past 45 years,” Coffey says.

Indeed, Regency has grown from a two-person operation into an organization with more than 400 employees supporting an expansive dealer network across multiple continents. Today, the company’s full line of products includes fireplaces, gas stoves and inserts, wood fireplaces, as well as electric and pellet fireplace options. In 2022, the company earned its ISO9001 certification and its ISP 140001 certification in 2023, a testament to Regency’s commitment to the environment. And the company is now part of the NIBE Group, one of the largest producers of hearth products in the world.

Throughout its history, the Regency team has seen a multitude of innovations that have significantly transformed the industry.

“Customers desire a specific look and design for their home and need dealers to help them achieve that,” Coffey says. “With the rise of image-sharing platforms like Pinterest and Instagram, homeowners have become more customized in what they want their home to look like inside and in their personal living spaces. This has driven innova-

tion to allow the use of any material/combustible material in finishings to maximize design flexibility, improve TV and media placement, and help eliminate the need for mantels.”

Today, manufacturers need more customizable accessories to change the look of a unit to meet the diverse range of style demands. As Coffey explains, the hearth industry has become more complex across all facets, including regulation and efficiency, thereby driving the need for innovation and quantity of accessories.

“Efficiency and environmental impact is becoming more important to the consumer,” Coffey says. “This is driven by the wide range of available tax credits across jurisdictions. In addition, recent cost-of-living increases are causing consumers to re-evaluate the efficiency of their homes overall and change fuel types or focus on things like zone heating, which fireplaces excel at.”

ALWAYS INNOVATING

To stay top of mind among today’s discerning consumers, Regency is continually improving the realism of gas and electric units to mimic wood with innovations such as its infusion burner found within its Atmosphere Series, which provides unmatched realism. “In addition, we will be launching a new line of electric

products that increases the visual appeal of the flame and comes in more form factors and styles such as traditional fireplaces and insert fireplaces,” Coffey says. “Consumers want the fireplace to look good whether it’s on or off.”

This means the inclusion of interior lights, customizable styling with more interior options and high-definition ultra-realistic log sets that are virtually indistinguishable from real wood, allowing for a better looking fireplace.

“Also, as the R-values of homes increase, managing heat is becoming increasingly important,” Coffey says. “Therefore, the ability to control heat outputs is also more in demand and this can be achieved through heat management systems such as the Cool Wall System found on our Grandview and City Series lines and, also through increasing burner turn downs to provide a wider operable BTU range.”

Recently, Regency has introduced several exciting products, including the Grandview G1200, Alterra Pro i3000, City Series Seattle See-Through 50, Santa Monica Pier 50, and the Atmosphere Gi25/Gi27.

As Coffey explains, these products reflect Regency’s commitment to innovation and meeting consumer demand for continued on page 68

LEFT: City Series Santa Monica Pier 50

RIGHT: Atmosphere Ei29LCD Electric Insert

St ylish Seating

By catering to upper-middle and high-end customers, Ratana has established itself as a leader in the residential and hospitality markets.

BY LARRY THOMAS

WHILE ITS WINTERS ARE MILDER THAN OTHER LARGE CANADIAN CITIES, VANCOUVER MAY NOT SEEM LIKE THE IDEAL LOCATION FOR A THRIVING OUTDOOR FURNITURE COMPANY. Winter temperatures routinely dip into the 30s, and the area is noted for its winter rain rather than snow. Those less-than-inviting conditions don’t make for a lengthy season of outdoor living.

But Ratana, which designs and produces a wide range of aluminum, woven, and resin outdoor furniture, has been quietly flourishing in this city for 45 years, distributing its upper-middle and high-end products throughout North America and beyond.

Yes, the company has a number of customers in Vancouver, but its reach extends throughout the United States and even into the Caribbean.

“We have always found our sweet spot to be in the middle high to high market,” says Lawrence Wong, sales director. “With our contemporary designs and high-quality materials and build, our customers choose us for their store gallery or projects to meet their needs.”

Wong says the company’s business comes from residential and commercial, and he believes residential is finally poised for a nice boost in 2025 now that the post-pandemic sales hangover and inventory glut finally have subsided. “Overall, with interest rates moving lower, it may initiate home renovations

and home purchases,” he says. “This could be a big driver in how 2025 goes.”

Another key factor will be interior designers. Wong says business with this distribution channel was up smartly in 2024, and he sees no reason why that trend won’t continue. “Our interior designer business is definitely picking up again,” he says. “With lower interest rates activating home purchases, interior designers saw clients ready to purchase last year, and we see that trend continuing for 2024 as well.”

Wong adds that the interior design boom remains strong in Ratana’s hospitality segment, with clients such as restaurants, hotels, and resorts continuing to spruce up their properties to take advantage of a robust leisure travel market.

To no one’s surprise, Wong says deep seating pieces consistently were among the top sellers in 2024, and he believes that it will continue this year.

Additionally, accessory pieces such as swivel rockers and recliners have done well recently, driven by their improved comfort and diverse fabric selection.

WEAVING SUCCESS

He notes that Ratana was one of the first producers in the North American market to introduce woven ropes and straps on aluminum frame designs seven years ago, and the category continues to be the company’s strongest.

The key is the company’s trademarked Durarope and Durastrap materials, which are made of polypropylene or polyolefin. Wong says the materials deliver exceptional weather resistance, color fastness and durability. Plus, they’re maintenance free. “In addition to their durability, our rope materials provide a soft and comfortable touch, as well as versatile design possibilities in terms of appearance and color. This combination of features has made our woven rope collections extremely successful.”

Three woven rope collections that are being rolled out for 2025—Las Colinas, Gemelli, and Hamptons—already have received “excellent feedback” from dealers and should have good sellthrough at retail, he adds.

Ratana’s lineup also includes several full woven resin collections, as well as three padded woven resin collections that performed well in 2024 and are expected to do the same this year. “Additionally, our extruded aluminum collections are winning over customers with their stylish designs, exceptional comfort, and beautiful hand-brushed finishes,” Wong says.

The entire product line will be wrapped around

continued on page 68

TOP: Budapest collection

BOTTOM: Ballina collection

TIMELESS OUTDOOR LIVING

People are intrinsically drawn to experience fresh air and natural settings. To be in true harmony with the outdoors is to respect its existence and its changing behaviours. We feel inspired to precisely design elegant and functional furnishings that live side-by-side with the elements.

RATANA.COM | @ratanafurniture

Superior Flames

The American-made AON Fire Table Collection by Warming Trends offers durable and elegant fire tables.

BY CHERISE FORNO

WITH THE INTRODUCTION OF THE AON FIRE TABLE COLLECTION, WARMING TRENDS (ENGLEWOOD, COLORADO) HAS CONTINUED TO EXPAND its product offerings while maintaining its commitment to producing high quality products in the United States. “Enthusiastically received since its introduction in June 2023, the AON Fire Table Collection continues our USAmade tradition,” says Voni Flaherty, chief revenue officer.

The domestic production of the fire table collection allows Warming Trends to ensure their exceptionally high standards and reliable lead times. “We are excited about the momentum this collection has generated and are very optimistic about its continued growth as we expand our offerings for those customers looking to invest in a beautiful fire feature for their outdoor living space,” Flaherty says.

The AON collection is equipped with unique components that have made it popular with consumers. Each AON has a patented CROSSFIRE brass burner, which features the patent-pending WATERSTOP fitting. “The durability, superior flame performance, protection against water, and industry-leading fuel efficiency of this burner system is simply

unmatched,” Flaherty says.

AON fire tables are powder-coated with commercial-grade steel to protect against rust and corrosion. A hidden ventilation system works to reduce heat transfer to table surfaces, and a flush-mount cover provides a smooth tabletop surface when the burner is not in use. Other functional features include inset key

valve and ignition controls and a lift-out pan for easy installation and maintenance.

The AON Fire Table Collection includes a variety of sizes, shapes, and designer colors to match any outdoor aesthetic. The fire tables are available in square, rectangular, and circular designs in small, medium, and large sizes–all

TOP: Warming Trends’ AON Fire Table Collection enhances the design and utility of outdoor living spaces.

BOTTOM: AON’s patented CROSSFIRE brass burner offers unmatched fuel efficiency.

WHEN A LEADER STEPS INTO THE HELM OF AN ORGANIZATION, THEY OFTEN BRING A VISION FOR THE FUTURE.

For Megan Pierson, the moment she assumed the role of chair of the International Casual Furnishings Association (ICFA), she had a clear and intentional goal: To leave a legacy that would empower and elevate women in the casual furnishings industry.

As the second female chair in ICFA’s history, Pierson’s vision was to establish a platform where women leaders could be inspired, encouraged, and developed. Her goal was simple but profound—to create a space that would not only support women but also challenge them to reach new heights in their careers.

SUPPORT AND MENTORSHIP

Early in her career, Pierson recognized that one of the most important elements for developing into a successful leader was a supportive network—a network, she learned, that is built on diverse perspectives and a shared sense of purpose that can provide a trusted environment for learning, seeking advice, and pushing oneself to grow. Mentorship played a pivotal role in Pierson’s journey, offering guidance, expertise, and encouragement.

Pierson was eager to pay it forward. She knew that having someone believe in you and give you that first opportunity to lead can be a game-changer. Her mission was to offer similar leadership experiences to women who may not have been afforded such opportunities in their core careers—helping them take that first important step toward becoming future leaders in the industry.

TURNING VISION INTO REALITY

To bring her vision to life, Pierson recruited a diverse group of experienced and emerging leaders within the ICFA community. The response was overwhelmingly positive. Together, they quickly developed the framework for the ICFA Women’s Leadership Network (WLN), with a mission to champion, empower, and inspire women across the

Developing Women Leaders

association. Their goal was to help members reach beyond their comfort zones, open doors to new opportunities, plus provide the resources and encouragement necessary to navigate both professional challenges and personal growth.

IMPACT BEYOND THE NETWORK

The benefits of the Women’s Leadership Network extend far beyond its members. Companies that encourage participation in the WLN will have employees who are empowered, well-connected, and equipped with the skills necessary to overcome current and future challenges. The indus try as a whole also ben efits, as the network fosters a culture of innovation, collabora tion, and forwardthinking leadership. Members bring fresh perspectives, valuable experiences, and cre ative solutions, all of which help shape a more dynamic, resilient industry.

nections, and having some fun along the way. In July, the group organized an Empowerment Cocktail Hour at the ICFA Member Lounge, where ICFA WLN leadership shared words of encouragement and empowerment. Attendees were encouraged to spread the word and get involved by signing up for committees including Leadership Development, Events, Communications, and Mentorship Circles intended to build leadership and project management skills.

In September, Fall Casual Market Atlanta served as the backdrop for another engaging event. The ICFA WLN kicked off the day with a Breakfast Boost exercise, inviting participants to explore their leadership styles. The group created personalized leadership “coats of arms,” reflecting what they value in a good leader, their achievements, leadership mottos, and personal growth goals. Starting the day with creativity and connection set the tone for a meaningful and impactful event.

EVENTS THAT EMPOWER

At Casual Market Atlanta, the WLN hosted two key events aimed at increasing excitement, fostering con-

Meet the Leaders:

Advisory Board: Offer Knowledge & Guidance

Megan Pierson, POLYWOOD

Terri Lee Rogers, O.W. Lee Company

Kristine Schultz-Hutchinson, Patios Plus

Suzie Roberts, Sunbrella

Judy Hamer, Independent Sales Rep

Renee Loper-Boyd, ANDMORE

Leadership Committee: Provide Leadership & Execution

Erika Canales, TUUCI

Sissy Blanchard, The Porch & Patio Store

Claire Walvick, Independent Sales Rep

Victoria Echols, Revolution Fabrics

Paula Cox, ANDMORE

Siri Scott, ICFA

LOOKING AHEAD

Pierson is confident that the future the ICFA Women’s Leadership Network is limitless. She believes that the network’s leadership—along with its passionate and driven members— will continue to shape the future of the casual furnishings industry, supporting the mission and vision of empowering women to lead. Pierson encourages all women in the industry to get involved, whether they’re ICFA members or not. She invites them to attend an event, experience the support and empowerment firsthand, and join the movement to grow as leaders professionally and personally.

JOIN THE MOVEMENT

If you’re interested in the ICFA Women’s Leadership Network, there are many ways to get involved: Participate in an event, share the opportunity with others, or sponsor an upcoming gathering. Keep an eye on the ICFA and Casual Market Atlanta websites for details on upcoming events, including inperson and virtual training sessions scheduled for 2025. For more information, reach out to the WLN leadership team or attend one of the events to learn more about how you can contribute to and benefit from this empowering network.

Siri Scott is director of programs & engagement for the International Casual Furnishings Association.

Siri Scott

Megan Pierson

ELECTRIC REVOLUTION

Napoleon’s new line of electric grills is generating a spark of excitement among grill-happy consumers.

BY KIMBERLY RODGERS

THERE WAS EXCITEMENT AT THE JANUARY 2025 CONSUMER ELECTRONICS EXPO (CES) IN LAS VEGAS SURROUNDING THE RELEASE OF THE NEW ROGUE EQ 365 connected electric grill by Napoleon (Barrie, Ontario). This full-sized grill combines advanced technology with a number of innovative benefits not previously found in outdoor electric cooking. Chief among the product’s advantages: Performance.

Garry Scott, vice president of marketing, explains that until the Rogue EQ 365, electric grills simply could not match the capabilities of their gas counterparts. Electric grills take a long time to heat up and are unable to reach a high temperature, which frustrated consumers who ended up buying gas grills for the best barbecue experience.

However, Napoleon’s Rogue EQ 365 electric grill delivers a performance that matches a gas product. “The grill uses a high voltage to get the heat up rapidly as well as the high cooking temperatures consumers expect,” Scott says. “It is an excellent choice for the consumer to have a premium grilling experience using electricity—perhaps an even better one than gas.”

Furthermore, the grill taps into the increasing desire by consumers to buy sustainable products. Just as people have been migrating toward purchasing electric vehicles, bicycles, and other products, Scott believes this behavior will be the same for electric grills as they make life easier and more efficient. “People never have to fill up a propane tank or buy pellets for this grill. They simply plug it in as long as they have power.”

It’s noteworthy that the projected growth for EVs is in the billions. “Five years ago, people may have been interested but hesitant to purchase an electric vehicle. I believe the grill industry is heading in the same direction—the Rogue now makes an electric grill a viable choice in outdoor cooking,” Scott says.

Napoleon’s trade partners are eager to be able to offer this new option to their customers.

Not only is the barbecue industry enthusiastic about the Rogue EQ 365, but the technology space has also taken notice as the grill was recognized as a CES 2025 Innovation Awards Honoree in the Home Appliance category in January. Owned and produced by the Consumer Technology Association, CES hosts this premier global event that has become a showcase to highlight groundbreaking technologies and innovations.

“We are excited to be recognized,” Scott says. “There were an enormous amount of companies with innovative electronic products in the running, so to receive an award in such a competitive space is very meaningful to us.” He adds that Napoleon adheres to their positioning: Innovation Built Better—a standard the company follows in the development and manufacturing of every new product. “This means we are always developing products that are innovative and high quality, which help enhance consumers’ lives. To be acknowledged for a product that is as unique as ours takes our innovation built better message and brings it to life.”

ROGUE ADVANTAGES

The Rogue EQ 365 distinguishes itself from other electric grills through its sheer power, which delivers high heat up to 750 degrees using 240 volts. There is no other grill on the market today in North America that uses high voltage power like Rogue does, Scott says. “Because of this, we are able to give people the performance that isn’t possible with a regular voltage grill. We see ourselves as one of a kind in the electric grill segment.”

Rogue’s high voltage allows the grill to reach high temperatures and heat up as fast as a gas grill while providing energy and cost efficiency, and reducing gas emissions. Napoleon’s iconic wave

TOP LEFT: Napoleon’s Rogue EQ 365 connected electric grill delivers a performance that matches gas.

TOP RIGHT: Rogue Pro-S 525 gas grill with infrared side and rear burner

BOTTOM: Prestige 665 connected grills in gas featuring Wi-Fi and Bluetooth connectivity continued on page 69

Meaningful business learning and networking at the Elevate 2025 conference.

EXPLORE THE POSSIBILITIES

ICFA strengthens the outdoor furnishings industry through partnerships and empowerment of retailers, designers, sales representatives, manufacturers and Solution Partners. As each member grows, the industry follows.

Join us at AmericasMart:

SUMMER CASUAL MARKET ATLANTA JULY 1517, 2025

7/14 – Retail Roundtables & Think Tank

7/15 – Opening Day of Summer Market, Women’s Leadership Network Breakfast, Pink Out & Birthday Bash

7/16 – Summer Soccer Social - ATL United game

FALL CASUAL MARKET ATLANTA SEPTEMBER 1619, 2025

9/15 – Retail Roundtables & Think Tank, Women’s Leadership Network Event 9/16 – Opening Day of Fall Market, Crawl for Hope (City of Hope Fundraiser)

9/17 – ICFA Awards Gala, Mercedes-Benz Stadium 9/18 – ICFA Annual Meeting

Come grow with ICFA. See member benefits and connect at www.icfanet.org/why-join-icfa.

PRODUC TS

Lily Hive

This collection features an elegant array of tasseled, flanged, and fitted throw pillows. Paired with stylish poufs, Lily Hive lets you effortlessly mix textures and styles to create an inviting atmosphere to your outdoor oasis. To see more of the Lily Hive Collection, visit Berlin Gardens’ booth in Atlanta—Building 1, Floor 5, Showroom D-1. Contact: (800) 593–3411 or www.berlingardens.com.

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Premium Outdoor Refrigerator Series II

Introducing the Premium Outdoor Refrigerator Series II with Glass Door from Bull Outdoor Products–the perfect addition to your outdoor kitchen. This sleek and modern fridge features a durable stainless-steel design, clear glass door for easy visibility, and adjustable shelving to accommodate all your beverages and snacks. Keep your food and drinks perfectly chilled while enjoying outdoor entertainment. Elevate your outdoor living space with the reliability and style of Bull Outdoor Products. Contact: www.bullbbq.com.

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Regency Grandview E800LCD

Enjoy the experience of an advanced LCD display with Regency’s first-ever portrait traditional electric fireplace. With a large screen, robust log set, nine flame settings, top-down lighting, and more, this clean-face design zero-clearance electric fireplace is sure to amaze. Contact: (518) 642-1100 or www.regency-fire.com.

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Café

Introducing the Café collection— a perfect blend of contemporary style and classic elegance. Crafted from durable steel, these chairs are built to last. With a versatile range of chairs, armchairs, and stools available in vibrant colors, the Café collection is suited for indoor and outdoor use. Its sleek lines effortlessly complement various EMU tables, offering style and functionality. Elevate your space with Café, where timeless design meets everyday practicality. Transform your environment today. Contact: (800) 726-0368, us.info@emuliving.com, or www.emuliving.com.

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New Adjustable Reduction Tee for Duravent Model BV

This Type B Gas Vent Adjustable Reduction Tee offers exceptional installation flexibility, making it perfect for tight spaces where every inch counts. Designed for easy installation, this tee transitions systems between horizontal and vertical orientation, ensuring a seamless connection. Featuring an 8” branch and a 10” trunk, the branch allows for 3” of adjustability, making it ideal for space and cost-conscious projects. Adjust 8” pipe to where you need it, and three predrilled holes make it simple to secure and finish the job. Visit www.duravent.com/product/model-bv.

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Customized Canopies

FiberBuilt Umbrellas & Cushions is the leading manufacturer of custom canopies with scalloped valances, fringes, tassels, and liners that create a distinctive impact. Available on Market, Prestige, and Studio FiberBuilt collections, these decorative details provide graceful movement and enhance the casual furniture they’re paired with. FiberBuilt specializes in these contemporary and retro designs–from Arabesque to Wave, Petite to Elongated Swags. Custom canopies elevate your showroom floor. Ask about special showroom discounts. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Prestige Series Grills

Innovation meets perfection with the new Prestige Series Grills from Napoleon. Every component has been meticulously engineered to deliver outstanding results and longlasting durability for your customers. Featuring the 1800°F infrared Sizzle Zone for steakhouse-quality sears, connected grilling capabilities to monitor progress from any device, and easy-toplace accessories for enhanced cooking versatility, the Prestige delivers a superior grilling experience with every detail in mind. Boost your product lineup today with this dynamic evolution of grilling. Contact: (866) 820-8686 or www.napoleon.com.

TruWood Premium Timber

New Forest 75”

The New Forest 75” is the newest addition to British Fires’ series of electric fireplaces. Designed with the trend-setter in mind—the 75”wide fire will be the spotlight of large rooms and open-planned settings. It arrives with Signature Logs, patented Air Curtain Technology, and award-winning LED flame effects, which can be used without heating for pennies a day. Install it as fully inset, LH or RH cornered, or three-sided. Contact: (800) 4682567 or www.britishfires.ca.

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The TruWood Premium Timber Upgrade kits are authentic wood logs meticulously handcrafted for Modern Flames electric fireplaces. Each log is carefully selected for its unique quality and character, ensuring an unparalleled level of realism that brings the warmth and charm of a genuine wood-burning fire to electric fireplaces without the usual hassle. TruWood Premium Timber log sets were designed to complement and enhance the beauty of Modern Flames electric fireplaces. Contact: www.modernflames.com/truwood.

Protective Cover Program

NorthCape has a new Protective Cover Program. Pick from standard sizes or design custom-sized covers for furniture, grills, islands, TVs, spas, and more. The covers boast industry-leading quality and a warranty. Contact: www.northcape.com.

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Discover two new colorways of Phifer’s Rochester pattern. Designed to elevate traditional styling by adding visual appeal and increasing visual tone, luxurious novelty yarn details are woven into a unique dimensional honeycomb texture. Choose from the warm, sophisticated honey beige in Rochester Suede or the deep, alluring dark umber in Rochester Walnut. Softer than traditional slings, Phifertex Blends Rochester fabrics combine beauty and performance, making them perfect for stylish outdoor living. Contact: (800) 221-5497 or www.phifer.com.

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Belle Isle Cushion

Single Seat Glider

The Belle Isle Cushion Single Seat Glider blends comfort, style, and function, making it a perfect addition to any outdoor space. Its sweeping lines suit both traditional and modern aesthetics, while wide marine-grade polymer (MGP) arms ensure comfort in any climate. With a smooth gliding motion, it offers a refined take on classic relaxation. Durable and weather-resistant, it’s designed for long-lasting enjoyment. Contact: (518) 642-1100 or www.telescopecasual.com.

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Napoleon Evolved Prestige Series

The new 2025 Napoleon Evolved Prestige Series redefines the outdoor cooking experience. With upgraded ignition, larger rear and side burners, more space, and more storage, this series sets the benchmark for gas grills in 2025. Unique to connected models, Wi-Fi, Bluetooth connectivity, and an LCD display with smart cooking capabilities takes grilling to a whole new level. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Osseo eSeries Electric Inserts

Kozy Heat has introduced the latest addition to its electric insert and built-in fireplace lineup. The Osseo 29” and 34” eSeries inserts feature vibrant, lifelike flames, a pulsating ember bed, authentic crackling fire sound effects, and a fully functional remote control. These models are also compatible with fronts, shrouds, and custom shrouds from the popular Chaska series inserts, offering customizable options to suit any style. Available exclusively through Kozy Heat dealers—no online sales. Contact: (800) 253-4904 or www.kozyheat.com.

New Forest Electric 63”

The New Forest’s rear glass perfectly mimics every detail of the fire bed to create a stunning visual appearance. Choose between three log and glass effects to match your style. The Air Curtain Technology heater system is thermostatically controlled using the remote handset and displays the setting on the LCD screen. Choose a temperature between 63° and 81°F and the fire will do the work to heat the room up effectively. Contact: (800) 468-2567 or www.britishfires.ca.

The Most Trusted Outdoor Fabric

As the most trusted outdoor fabric, Sunbrella brings fresh inspiration with a mix of new designs and enduring favorites for the outdoor season. New Sunbrella fabrics, such as Expressive Mist and Saltillo Sagebrush, deliver the legendary performance of Sunbrella, ensuring that every outdoor space stays comfortable, stylish, and long-lasting. Woven to withstand the elements, Sunbrella offers the most comprehensive warranty in the industry. Contact: www.sunbrella.com.

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New Cadence Collection by Gensun

Crafted with sleek extruded and cast aluminum, each piece of Gensun’s new Cadence collection embodies the essence of modern sophistication. Flowing lines seamlessly merge with repeated elements, creating a captivating rhythm. The wood impression finish options for the base structure ground the design in warmth. Elevate your outdoor space with this timeless blend of style and durability, where form meets function in perfect balance. Designed by Achella Design. Contact: (866) 9644468 or www.gensuncasual.com.

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SimpliFire Inception

Elevate any space with the Inception electric fireplace from SimpliFire. Stunning Digital Spark technology offers seven realistic fire options and five authentic fire sounds that can be combined to create the most realistic fireside experience. Wi-Fi connectivity ensures control is always within reach, while the intuitive fireplace settings allow easy customization. Your customers can use it year-round, with or without heat, and fully embrace the cozy charm and inviting ambiance of a gas fireplace with the convenience of electric. Contact: (888) 427-3973 or www.hearthnhome.com.

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DFM Collections

NorthCape has added options to its DFM collections. The collections feature outdoor comfort and style redefined in deep seating, chat, sectional, and dining pieces. Contact: www.northcape.com.

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Mombo Gas Log System

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Con tact: (888) 295-5647 or www.eiklorflames.com.

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ROBAX NightFlame

SCHOTT ROBAX NightFlame is a cutting-edge glass-ceramic designed for fireplaces. Featuring enhanced heat resistance and exceptional clarity, the semi-transparent black glass-ceramic conceals ash and soot when the fire is not lit. When flames ignite, the glass appears transparent, offering a natural fire experience. NightFlame’s award-winning, dual-mode glass and robust composition ensures durability and safety, making it an ideal choice for modern, stylish, and efficient heating solutions. Contact: (914) 831-2200 or www.schott.com.

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Fire Magic Outdoor Induction Cooktop

The new Fire Magic Induction Cooktop brings versatility and energy efficiency to the outdoor kitchen. Featuring state-of-the-art induction technology, the 1,800-watt cooktop heats up quickly and provides precise temperature control from 150-450°F, ensuring dishes are cooked to perfection every time. Equipped with a robust safety system and intuitive touch control panel for seamless operation, the 13.4” x 12.6” cooktop easily integrates into any built-in outdoor kitchen design. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Trieste Outdoor Collection

The Trieste outdoor collection takes a bold approach with its generous lines and deep weave pattern in all-weather wicker. The cushions and back pillows on each piece offer deep comfort, and the open base on the sofa and chair crafts a geometric style that’s elevated and modern. The result is a cohesive collection that goes from poolside to dockside in weatherresistant high style. Contact: (828) 758-9811 or www.bernhardt.com.

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24” Premium Stainless-Steel Dual Mount Sink

Introducing Bull’s new premium sink, meticulously designed to elevate your kitchen space. Crafted with high-quality 304 stainless steel, these sinks exude durability and sophistication, and offer versatile options to suit your needs. The inclusion of a hot and cold water faucet, featuring a solid stainless steel construction, ensures convenient and precise water temperature control. Each sink comes with a seamless drainage system. Furthermore, Bull provides all the necessary setup hardware for effortless installation, whether you prefer under or drop-in counter mounting. Transform your kitchen into a haven of elegance and functionality. Contact: www.bullbbq.com.

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Draper James by POLYWOOD Savannah 48” Bench

Teak and Orobico Sintered Stone Dining Table

Introducing the Outdoor Interiors Teak and Orobico Sintered Stone Dining Table, the latest addition to the 2025 dining collection. Sintered stone is a man-made material recognized for its resistance to heat, UV rays, and scratches, making it an ideal choice for outdoor tabletops. The table features natural teak legs, creating a striking combination of materials. Pair this table with nautical rope stacking chairs for a coastal-inspired collection your customers will love. Contact: www.outdoorinteriors.com.

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Ultimate 5 Gas Logs

The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.

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Brought to you in partnership with Draper James, this exclusive new collection full of style and grace is POLYWOOD’s love letter to Southern charm and hospitality. From the warmth of a welcoming porch to Sunday dinners out back, each piece celebrates the spaces and traditions that bring us together. Where heritage design meets modern allweather durability, the Draper James by POLYWOOD Savannah Collection is sustainably made in the USA with a 20-year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.

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Budapest

The Budapest collection captures the timeless charm of Hungary’s capital, combining bold design with craftsmanship rooted in nature’s beauty. Resin and aluminum materials, woven with double-walled detail, create a sophisticated blend of texture and durability. Pewter accents and a hand-brushed aluminum frame exude an earthy elegance, while exposed aluminum legs elevate the design. Deep cushions provide lasting comfort, making the Budapest a perfect complement to any outdoor environment, whether nestled in a private garden or enhancing a public space. Contact: (866) 919-1881 or www.ratana.com.

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Zurich

Aurora Cantilever

by Tempo Patio

Experience more than just shade with the Zurich Aurora Cantilever. Featuring the groundbreaking Aurora Solar Lighting System, this innovative umbrella illuminates your evenings with a warm, inviting glow, enhancing life’s special outdoor moments. With advanced All-Direction Tilt and 360° Rotation, the Zurich offers unmatched flexibility and extensive coverage, ensuring optimal shade throughout the day. Transform your backyard with this stunning centerpiece, designed to make every sunny day and starlit night unforgettable. Contact: www.tempopatio.com. Circle

Regency Atmosphere Ei33LCD

The Ei33LCD puts choice at the forefront while maximizing installation options and styling. Featuring an unmatched and realistic flame picture with an advanced LCD flame display. Nine flame settings are combined with 14 fuel bed lighting options and top-down lighting to create a realistic and stunning flame picture. Adjust the flame and fuel bed separately with fivestep brightness controls. Contact: (518) 642-1100 or www.regency-fire.com.

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Phifertex Cushion Collection

Additions

Brighten any space with three new Phifertex Cushion fabrics! Marigold Cushion radiates warmth, bringing a cheerful glow. Palm Cushion evokes lush tropics, perfect for a refreshing escape. Riviera Cushion mirrors the tranquil depths of coastal waters, adding a calming touch. Crafted for durability and comfort, Phifertex Cushion blends PVC strength with a soft, inviting feel. Infused with Microban, they resist mold and mildew, ensuring effortless maintenance and lasting beauty. Contact: (800) 221-5497 or www.phifer.com.

2025 Pillars Collection

Tempotest

Home Performance

Fabrics is introducing its 2025 Pillars Collection. This broad collection includes dimensional solids and stripes, an array of organic floral and geometric accoutrements, and textured grounds with dimensional design elements that create an elevated level of design. Tempotest offers a wide variety of 100% solution-dyed acrylic fabrics to choose from to fill your design needs. Contact: www.tempotestusa.com.

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Mayhew

The Mayhew Collection is your backyard staple. It offers a traditional take on outdoor deep seat lounging. Multiple pieces in the collection help extend an outdoor area to perfectly fit the space available. To see more of the Mayhew Collection, visit Berlin Gardens’ booth in Atlanta—Building 1, Floor 5, Showroom D-1. Contact: (800) 593-3411 or www.berlingardens.com.

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Phoenix Outdoor Grill

The perfect sculptural accent for every outdoor area—the Phoenix grill from Wittus. A well-made product constructed out of corten steel that takes on a natural patina when left outside in the elements. The tall conical shape of the grill forms a chimney that guides the smoke up and away from the chef. Phoenix grill dimensions are 6’3” H x 24” X 20” D. A designer product that can stand the test of time outdoors. Contact: www.wittus.com. Circle Reader Service No. 140

Madrona Freestanding Gas Stove

What a fantastic upgrade to the Madrona freestanding gas stove—the V-Class burner. Enjoy the mesmerizing flame warming the logs—including birch, driftwood, and traditional logs. The radiant heat from all the remote controlled freestanding stoves warms a cold rec room, living room, or cabin and creates a welcoming space. These stoves can be top or rear vented and fit comfortably in a corner or along a wall. Contact: (800) 468-2567 or www.valorfireplaces.com.

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Draper James by POLYWOOD Savannah Rocking Chair

Heritage design. Modern all-weather durability. Sweet scalloped details. Just in time for spring and perfect for porch living, the Draper James by POLYWOOD Savannah rocking chair invites folks together outside. Brought to you in partnership with Draper James, this exclusive collection is POLYWOOD’s love letter to Southern charm and hospitality. Sustainably made in the USA with a 20year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.

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Kendall Sling Armless Café Chair

Elevate your outdoor space with the sleek and modern Kendall Sling Armless Café Chair, shown here in Balcony Height and available in Dining and Bar Heights. Designed for style and functionality, its armless design maximizes seating around a table while maintaining clean, sophisticated lines. Perfect for any setting, this durable and comfortable chair brings contemporary elegance to every gathering. Contact: (518) 642-1100 or www.telescopecasual.com.

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Built to Perform in Every Season

Sunbrella outdoor fabrics are engineered to stand up to the elements, making them the ultimate choice for year-round outdoor enjoyment. Designed to resist fading, spills, and mold and mildew, Sunbrella fabrics maintain their beauty and performance through changing seasons. Whether in spring showers or summer sun, Sunbrella fabrics deliver unparalleled durability and effortless cleanability, ensuring that outdoor spaces remain comfortable and stylish for years of worry-free living. Contact: www.sunbrella.com.

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Rio R50

An EMU icon is back to celebrate its 50th anniversary. The reinvented Rio R50 essential style is timeless. The ergonomic mesh creates the perfect balance between comfort and aesthetics. Suitable for indoor and outdoor spaces, this collection includes dining chairs, lounger, stool, rocking chair, and coffee table. Contact: (800) 726-0368, us.info@emuliving.com, or www.emuliving.com.

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RB73 Outdoor Fireplace & Wood Burning Stove Collection

Discover the pinnacle of outdoor ambiance with the RB73 Outdoor Fireplaces & Wood Burning Stove Collection, meticulously handcrafted in the Netherlands. Tailored for businesses seeking to offer unparalleled luxury, these CorTen steel fireplaces ensure durability and a unique aesthetic with a natural rusting process. From the compact Piquia to the grand Quaruba XXL, this collection elevates any space, promising your clients an exclusive, smoke-free outdoor experience. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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ROBAX Magic with Signature Impressions

SCHOTT ROBAX Magic with Signature Impressions is a unique glass-ceramic offering for fireplace lovers. Its distinct feature is its ability to showcase specialized designs even while unlit, creating a captivating focal point. When in use, the glass reflects and enhances the mesmerizing dance of flames. ROBAX Magic provides an elegant and bespoke touch to fireplaces. Its high-quality, heat-resistant properties ensure durability and beauty, and redefines the aesthetics of indoor heating appliances. Contact: (914) 831-2200 or www.schott.com.

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Garden Umbrella

FiberBuilt’s 7.5-foot hexagonal Garden umbrella features a traditional valance style canopy and is available in 10 popular vinyl-coated weave colors and three pole finishes to coordinate beautifully with a variety of outdoor furniture styles. The canopy opens with minimal effort and the efficient crank mechanism is designed to perform well over time. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Fire Magic EL500

Electric Grill Patio Post

The Fire Magic EL500 Electric Grill series combines the luxury, performance, and durability Fire Magic is known for, with innovative sustainable technology to deliver a premium electric grilling experience outdoors. Now available in a patio post mount model with a compact footprint for the most efficient use of space. Featuring dual thermostatic control with touch screen panel or via Bluetooth/ Wi-Fi control from a smartphone, patented Diamond Sear cooking grids, and a temperature range of up to 700°F for perfect searing and enhanced flavor. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Foculus Ceramic Bowl Grill

A handcrafted outdoor cooking tool, the Foculus grill by La Castellamonte, Italy, is equipped with a stainless-steel cooktop that is durable and easy to clean. Available in three sizes, small 65, medium 80, and large 100. Each grill is paired with its own unique table base made of durable corten steel. The grill body comes in a variety of textured colors including shiny or matte gray, metallic or matte black, matte blue, shiny or matte red, and matte terra cotta. Prepare your food in style with the Foculus. Contact: www.wittus.com.

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Pumice by Ultraleather

Inspired by the natural beauty of the ocean’s depths, Pumice by Ultraleather combines understated elegance with modern performance for any outdoor space. Featuring a soft, natural texture and inviting feel, this collection enhances environments with a sense of calm. Engineered for comfort and durability, it offers water and mildew repellency, enhanced UV colorfastness, and a cool-to-the-touch feel. Perfect for busy households, Pumice adapts seamlessly to indoor and outdoor settings, delivering timeless style and functionality. Contact: www.ultrafabricsinc.com.

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Vermont Castings Montpelier II

Vermont Castings is an icon in the hearth industry, and the Montpelier II wood-burning insert is one of its most trusted and timeless products. Proudly crafted and casted by artisans in Vermont, this classic insert heats up to 2,400 square feet and turns an ugly, drafty fireplace into a home’s showpiece. Available in classic black and majolica brown. Contact: www.forgenflame.com.

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Flex

Engineered for residential and commercial environments, the new FLEX umbrella by Treasure Garden combines exceptional durability with versatile design. Its core strength lies in a robust 40mm aluminum pole and increased wall thickness. Coupled with the highly demanded fiberglass ribs, this umbrella is built to withstand the elements. The FLEX significantly surpasses industry standards, setting it apart from traditional auto-tilt umbrellas. Contact: (626) 814-0168 or www.treasuregarden.com.

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Catania Swirl Aurora Umbrella by Tempo Patio

Transform your outdoor living space with the Catania Swirl Aurora Umbrella, where innovation meets captivating design. Equipped with an advanced Aurora Solar Lighting System, this umbrella doesn’t just provide shade—it creates an ambiance. The 360° Swirling capability offers effortless adjustment and all-around coverage, making it a pinnacle of style and functionality. Set a new standard for market umbrellas with the Catania Swirl—a must-have for enhancing the magic of your outdoor oasis. Contact: www.tempopatio.com.

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New Echelon Rocking Lounge Chair by Gensun

Lightweight and durable, Gensun’s Echelon Rocking Lounge Chair is great for balconies, terraces, and porches. An extruded aluminum frame and sling, padded sling, or woven seat options provide comfort and easy maintenance. Bring back that nostalgic feel of enjoying the outdoors from the comfortable movement of a rocking lounge chair. Contact: (866) 9644468 or www.gensuncasual.com.

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P2 Gas Fireplace

The P2 portrait gas fireplace is perfectly suited to a smaller space and features contemporary and classic fronts, a versatile design that complements a variety of interior styles. The compact P2 packs a punch by providing energy-efficient, radiant heat and the latest gas fireplace technology. The optional Valor HeatShift System keeps surrounding walls, artwork, and TVs cool. The P2 includes the Valor 10 remote system and access to the optional Wi-Fi remote app. With versatile options and the ability to install as an insert or zero-clearance fireplace, the opportunities are endless. Contact: (800) 468-2567 or www.valorfireplaces.com.

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Brisa Frontier by Ultraleather

With timeless rustic charm and modern performance, this collection elevates outdoor spaces with its soft, breathable finish and inviting comfort. Engineered for durability, Brisa Frontier features water repellency, colorfastness, and mildew defense, making it ideal for outdoor environments. Whether enhancing casual dining areas or poolside retreats, the collection seamlessly adapts to various settings while maintaining its beauty and effortless care. Contact: www.ultrafabricsinc.com.

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Wildfire 2.0

Extend your kitchen design effortlessly into the outdoors with the most customizable grill on the market. Designed for seamless integration, this premium grill offers two sophisticated stainless steel fascia options—sleek Black 304 Stainless Steel or classic Traditional 304 Stainless Steel—along with three exclusive designer finishes. Now, it’s easier than ever to carry any kitchen’s design seamlessly into the outdoors, giving your customers a high-end, fully customized outdoor cooking experience. Contact: (877) 246-9353 or www.modernflames.com.

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Tempotest Home Capstone Collection

The Tempotest Home Capstone Collection is a testament to the brand’s commitment to elevated elegant design and exceptional quality. The collection is crafted in Italy, where the long tradition of textile manufacturing ensures the highest levels of craftsmanship and attention to detail. The fabrics are woven by knowledgeable artisans, paying close attention to every detail, from yarn selection to weaving technique. Contact: (972) 5123534 or www.tempotestusa.com.

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What products does The Hammock Source offer specialty retailers?

Perkins: Hatteras Hammocks is our premier hammock line that is the most comfortable and durable in the industry. It includes swings, stands, and accessories that elevate outdoor relaxation to the next level. We also offer The Original Pawley’s Island poly furniture that features our proprietary Durawood lumber. The line encompasses over 2,000 different items that includes everything from deep seating to lounge chairs and tables. It’s fully customizable with an array of color choices, design options, and fabric selections. We introduced it 10 years ago, and it has become a big seller for our dealers.

What can a manufacturer do to support its customers in today’s retail environment?

Nifong: One of our sayings at our factory is: Find a need and fill it. The best thing a manufacturer can do is to listen to its dealers and their customers to find out what they need, fulfill that need, and provide excellent service. We are fortunate to have the flexibility and capability in our factory to create custom make-ups for our dealers. If there is an ongoing demand for an item—be it a specific chair, a certain size table or a color combination for a hammock—we will curate it for them. It’s actually not unusual for us to make custom items available to our entire dealer network if there is interest.

What new products are you most excited about for 2025?

Nifong: We are extremely excited about our new design-driven Durawood furniture pieces. We strive to introduce unique functional offerings that can’t be found anywhere else in the industry, and we’ve managed to do just that for 2025. Our Harvest Table is a convertible table that can fulfill many different needs. It converts from serving table into a full-blown dining size table.

We’ve also created the Viewfinder Table that is specifically designed for customers who want a table they can push up next to a railing. It’s a convenient space-saving option for condominiums, decks, and balconies. All of these products are designed and created in close collaboration with our dealers.

How does The Hammock Source support its dealers?

Perkins: Every product that comes out of our factory has my name on it, personally—so we are fully invested. We strive to keep quality high so our customers don’t have issues, but if there are any, we fix them quickly. We also support our dealers by helping them understand how to better market our products.

Right now, we are offering digitally customized marketing programs and helping dealers start geotargeting— a type of advertising that focuses on creating ads that are based on consumers’ geographic areas. With geotargeting, dealers are able to target people’s mobile phones when they drive near their stores. We’ve utilized this

MY TUR N LLOYD FLANDERS continued from page 44

Homestead, evokes a more casual, relaxed attitude. Created to have a wide, bold stance, its low profile belies its ergonomic comfort. The powder-coated aluminum, fully welded frame has a faux-wood finish that achieves the warm look of natural teak without the added maintenance.

Homestead also designed the Charisma Collection, which features a multimedia mix of vinyl weave, woodtoned aluminum, and a premium spring coil cushioning system. The converging angles of Charisma’s tapered outer frame lead the eye down to the attractive woodgrained aluminum base.

And the Escape Collection rounds out Flanders’ new offerings by combining elegance, comfort, and durability to enhance any outdoor living space. Escape features a striking deep green knitted fabric woven into a honeycomb pattern that’s inspired by nature. The aluminum frame with a matte charcoal finish offers exceptional strength with a touch of simple refinement.

Two new finishes have also been added to the Loom Category. The Spruce finish captures the essence of nature. The refreshing look not only enhances the aesthetics of outdoor spaces, but also embodies harmony with the environment. The Rosewood finish, a soft blush hue that’s reminiscent of blooming flowers and sun-kissed landscapes, brings a warm and inviting ambiance to any outdoor space.

Classic Flanders’ collections also continue to perform well for the organization. The Frontier Collection

“is performing extremely well due to the unique finish,” Echols says. Its weathered wood look is accomplished when a heat-transfer film is applied and bonded to an aluminum frame. The consumer gets a gorgeous wood look without the typical maintenance of a real wood product. “The collection’s success led us to introduce the Pursuit and Charisma collections with the same technology this season,” Echols says.

Three new collections will be added at the upcoming Summer Casual Market in Atlanta. But retailers will have to make their way to the show to find out more. “We are always in the business of meeting our customers’ needs and desires with our collections through our current lineup and exciting new introductions,” Echols says.

Flanders has customers throughout the United States, Canada, Bermuda, and the Caribbean, but it’s also been involved in targeted projects in other countries as well. But while the location of its customers varies, the trends in outdoor furnishings remain the same this season.

“We’re seeing a trend toward lighter, more natural tones early this season,” Echols says. “Natural wood looks with lower maintenance have been trending over the last couple of years and the trend seems to be continuing and growing. We’re also seeing a demand for more color, particularly in fabrics. Bright, vibrant colors have been trending in our line.” He attributes much of this brightening trend to an interior design style that’s moving away from a minimalist Scandinavian look and embracing maximalism and

strategy at our Nag’s Head hammock retail stores, and have seen some great results. We are also constantly working on improving delivery times because it’s so important in a seasonal business like ours.

What do you foresee in the future for hammocks? Nifong: There is nothing better than relaxing in a hammock. Given the growing trend toward outdoor living and the focus on mental and physical wellness, the demand for hammocks, swings, and everything related is gaining momentum. They’re continually a sold-out item because comfort appeals to people of all ages and socioeconomic brackets. Hammocks also bring lots of sizzle for a small dollar. Our Roman Arc hammock stands are a showpiece on the retail floor. We are seeing an increasing number of people moving hammocks indoors into sun porches and kids rooms, as well.

What’s next for The Hammock Source?

Perkins: We are a forward-thinking company—it’s in our DNA. I like to build, it’s who I am, so that’s what the company is all about. We will continue to focus on creating innovative products that are both comfortable and durable. We’re also committed to working on ways to create value for our dealers so they can be increasingly profitable. Nifong: Our priority is to have true, lasting relationships with our dealers. We want them to be working with us from us five, 10, and 20 years from now. We’re in this for the long haul. If we aren’t high-fiving together, we aren’t doing business right.

individuality. “Consumers are ready to be excited with their outdoor spaces, and color is an excellent way to create that vibrancy,” he says.

Flanders offers a variety of other on-trend products, including an industry favorite: the porch swing. “They are quintessential for relaxing on a front porch or that special haven in your outdoor oasis,” Echols says. “The simple motion of gently swinging has the unique capability of relaxing people in a way that isn’t possible with most outdoor furniture.”

BRIGHT FUTURE

The company has an amazing history of innovation and leadership in the furnishings industry, but it has its eyes set firmly on the future with Jessie Flanders, the next generation of the Flanders family, at the head of the company. She serves as the company’s CEO and creative director, representing the third generation of family ownership.

The organization also has plans to continue to add new products to its impressive collections and is in the process of adding new technology at its factory. “We will be looking for other opportunities to improve our manufacturing capabilities,” Echols says.

And one more exciting note: Lloyd Flanders is continuing its commitment to the future of the industry with the recent opening of its new Las Vegas Showroom in the Las Vegas Design Center. It’s located in space A119 and will be open year-round.

sleek designs, energy efficiency, and versatile installation options. The City Series Seattle See-Through 50, for example, offers a frameless glass design that provides a modern, unobstructed view of the fire from multiple spaces.

“Consumers today prioritize modern aesthetics, seamless integration into their living spaces, and advanced features like heat management and energy efficiency,” Coffey says. “There’s also a growing interest in eco-friendly options, with many homeowners seeking fireplaces that align with their sustainability values.”

Regency is addressing these trends by offering products with frameless glass designs, customizable finishing options, and high-performance efficiency. For example, the company’s Atmosphere Gi25/Gi27 gas inserts are designed for retrofit applications, offering style and practicality for consumers upgrading their existing hearths. “Additionally, our commitment to quality ensures that homeowners receive durable, premium products with long-term value,” Coffey says.

So what are some hearth trends that consumers are shying away from? The Regency team is seeing a significant decrease in the demand for older-style linear fireplaces with picture frame faceplates and/or large surrounds. “People want more fireplace with less framing and really a clean minimalist look—even with more traditionally styled fireplaces,” Coffee says. “The trend is going toward a clean minimal frame coupled with traditional elements such as brick panels and logs.”

In addition, crystals and glass beads are falling out of favor with consumers who are opting more for organic

CORPORATE PROFILE

media such as rocks and logs.

To further define its strong presence in the hearth marketplace, Regency works closely with retailers by providing comprehensive marketing support, including point-of-purchase displays, detailed product brochures, and turnkey digital marketing programs tailored to their specific markets.

“We also offer training programs to ensure retailers and their staff have in-depth knowledge of our products and can guide consumers in finding the perfect fireplace or stove for their needs,” Coffey says. “Furthermore, our online Dealer Locator tool helps connect homeowners with local retailers, and our showroom display programs create immersive, hands-on experiences for customers exploring Regency products.”

ON THE HORIZON

With such a tremendous history of keeping their finger on the proverbial pulse of the hearth industry, the team at Regency has a solid sense of what the future holds. As such, Coffey says Regency expects the industry will continue to provide customers with products that meet esthetic and functional needs for their living spaces.

“Fireplaces are more than something that draws a family together. They also provide a secondary heat source and, at times, an important emergency heat source—we don’t see this changing in the future,” Coffey says. “Regency is continuing to expand our Atmosphere Collection of Gas Inserts and Grandview series of gas fireplaces to include more sizes and more

RATANA continued from page 48

the company’s long-running sustainability message. From its founding in 1980, Wong notes that Ratana has positioned itself as the only environmentally conscious brand that can blend beauty and comfort seamlessly. “Sustainability is a crucial part of our ethos. Our designers ethically source sustainable materials, and we work to minimize our environmental impact. We have minimized or phased out all environmentally harmful factors, materials, and manufacturing processes.”

He adds that this includes the use of 100% recyclable, non-toxic resins, and powder coatings, and incorporating zero-emissions technologies into as many phases of the operation as possible. “As our furniture communes with nature, so do we,” Wong says. “We hope for a future where people can continue to enjoy the outdoors.”

MEET THE COLLECTIONS

The aforementioned Las Colinas collection, which recently won a prestigious Design Excellence Award from the International Casual Furnishings Association, headlines the 2025 introductions. Wong says that collection is one of three 2025 collections that utilize an innovative weaving technique with premium Durarope and Durastrap. All three have aluminum frames that are available in Diva Night and White powder-coated finishes.

The Las Colinas collection includes a rocker, while

the Gemelli collection includes a swivel glider. The Ballina collection, meanwhile, is a small-scale dining lineup that blends a rope design with a more traditional woven seat.

A pair of sintered stone tables and a fire pit table have also been developed to complement the new collections. The tables are available in two finishes and offer a sophisticated, maintenance-free surface, Wong notes. In addition, the company is rolling out the Budapest collection, which features dining and deep seating pieces (including a swivel/glider club chair) with a fully woven resin design.

options. We are investing heavily to improve all aspects of our business from product development right through to customer service.”

Regency’s electric product line will be expanding significantly with more styles, form factors, and features— all communicating with home automation technology. The company also has exciting developments on the horizon in gas and electric fireplace technology. Dealers and retailers can expect announcements soon about products that will expand the company’s offerings.

“We believe this product category will continue to grow and evolve to meet the customers and environmental demands of the future,” Coffey says. “The future of the industry is strong and evolving. Regency is wellpositioned and excited to continue to meet the needs of consumers and dealers with new products, new innovations, and new technologies.”

Indeed, the hearth industry is evolving rapidly with advancements in technology and shifts in consumer preferences. “What excites me most is the opportunity to blend tradition with innovation—offering consumers fireplaces and stoves that are not only sources of comfort but also integral design elements in their homes,” Coffey says. “The increasing demand for sustainable heating solutions and the industry’s embrace of digital tools for customer engagement are particularly promising. Regency is well-positioned to lead this charge, combining our legacy of craftsmanship with cutting-edge features that meet the needs of today’s and tomorrow’s homeowners.”

tionality to elevate any outdoor space.”

Plus, the new Hamptons collection marries a traditional aluminum frame with a contemporary Durastrap herringbone weave. This collection also includes a swivel rocker, as well as a variety of dining chairs in bar height and counter height. “Each of our new collections combines vibrant colors, outstanding weaving quality, and exceptional seating comfort,” Wong says. “They deliver a harmonious blend of style, durability and func-

In addition to Budapest, Ratana also rolled out Mission Hill, another great fully woven collection. Ratana continues to enjoy success with its 2024 padded woven resin collections, including Biltmore and Cabo San Lucas.

He says the company will continue to operate its permanent, year-round showrooms at the Dallas Market Center and AmericasMart in Atlanta, and will be an exhibitor at the July and September Casual Markets, which run July 15-17 and Sept. 16-19.

Las Colinas Rocker

standing 18 inches high. Custom sizes are also available. Customers can choose from five designer colors: black, charcoal, bronze, blue, and sand pebble.

Consumers are increasingly looking to add fire features to enhance the look, comfort, and functionality of their outdoor living spaces. “We know they are specifically budgeting for the inclusion of a fire feature that is not only stylish, but also delivers quality and performance,” Flaherty says.

The AON Fire Table Collection is a popular choice because of its American manufacturing, notable performance, and distinguished design. Each table is

fitted with a CROSSFIRE BrassBurner, renowned for its unmatched flame performance and fuel efficiency.

The AON was carefully crafted over time with input from customers in mind. “The AON Collection was intentionally designed to impress and delight the disconcerting client,” Flaherty says. “We saw a real gap in the competitors’ offerings: a need for outstanding quality, durability, and performance in a timeless, elegant fire table.

“As with all our products, the AON Fire Table Collection is designed, built, and shipped from Denver, Colorado,” Flaherty says. “Our flame specialists,

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cooking grates in cast iron give a traditional grilling experience. Other features include a 365-square-inch cooking area; 7” LCD touchscreen giving a view of current temperature settings, cooking mode, and more; manual dual control knobs; folding side shelves with integrated tool hooks; three cooking modes (grill/oven/smoke) and Wi-Fi and Bluetooth connectivity, allowing control by the Napoleon App from any smart device.

The grill also includes an auto clean mode; an integrated wood chip smoker box; electric burner, electric fire box inside cabinet; 6-foot-long plug; integrated meat probes; and two USB ports for added charging devices. For peace of mind, numerous safety features have been added, including fire detection warning and automatic shutoff.

LOOKING AHEAD

The largest privately-owned manufacturer of grills and fireplaces in North America, Napoleon is always looking to bring new developments to the marketplace. In 2025, Napoleon will be bringing the largest amount of new offerings in its history, including products, technologies, features, and solutions. “This will give our dealers new additions to help drive in more consumers through their doors,” Scott says. “It’s a very exciting time to be a Napoleon dealer, and we always welcome

tech experts, and custom designers, also based in Denver, support our partners and customers with prompt, knowledgeable, white-glove service, ensuring a great experience from start to finish.”

A LEADER IN FIRE FEATURES

The impressive AON Fire Table Collection falls in line with Warming Trends’ desire to keep crafting the best products in the marketplace. Since the current owners of Warming Trends acquired the company in 2018, it has continued to cement its position as a leader in outdoor fire features. Flaherty says, “We are constantly asking what we can do better, where can we add value to the outdoor living industry.”

Warming Trends’ tradition of excellence began with its CROSSFIRE brass burner systems that deliver unparalleled flame and fuel efficiency. It has expanded to include gas insert kits for paver fire pits, ready-to-finish kits, outdoor fireplace insert kits, and the AON Fire Table Collection. Two ignition systems were also developed–the battery-powered Mercury Ignition System and the Platinum Ignition System. Customers can enhance any AON

Fire Table with the Mercury or Platinum Ignition System in place of the standard push button system. “Custom-size fire tables are available and are an excellent option for commercial locations when coupled with the Mercury Ignition System or Platinum Ignition System,” Flaherty says.

The WATERSTOP fitting is another technically advanced feature that makes AON fire tables stand out. “Perhaps the most far-reaching innovation has been the patent-pending WATERSTOP fitting, which solves an industry-wide challenge: protecting valve systems and gas lines from water and debris, while still delivering unmatched flame performance,” Flaherty says.

Going forward, Warming Trends will continue to develop cuttingedge products of superior quality that are produced domestically. It will also uphold its commitment to provide excellent customer service every step of the way. “With our customers always top of mind, our team of industry experts will continue to develop, build, and deliver superior outdoor fire solutions in 2025 and beyond.”

new dealers on board.”

In gas grills, customers can expect to see some new features and options in Napoleon’s two bestselling lines, Prestige and Rogue. “When people think of Napoleon, they often think of these two grill lines because they are well known for their performance and quality,” Scott says. Napoleon has given both more added features and options along with an upgraded look. “We think we’ve taken the best grills in the industry, each with many years of performance and great sales, and taken them to new heights.”

In Prestige, Napoleon has added Wi-Fi and Bluetooth connectivity. “Consumers want the ultimate in confidence when they are grilling as they are becoming more creative in their cooking. Connectivity makes it easy for them to monitor the performance of their grill, giving them more data from any room of the house.” Ultimately, he adds, connectivity gives people peace of mind and the convenience of not having to stand in front of the grill to see how the food is cooking. Consumer demand also continues to grow for electric fireplaces. Some of the demand is driven by regional regulation changes as well as specific requirements for condos and townhomes prohibiting the use of gas fireplaces. Napoleon has a deep offering of electric fireplaces to meet any space need, including its new Elevation X electric fireplace. “It looks like a very

real traditional gas fireplace and gives the consumer an electric option, which visually matches what they could find in gas,” Scott says.

Napoleon understands the challenges retailers face today in attracting more consumers. Therefore, the company is executing a national advertising campaign to create demand behind its new product launches. In addition, Napoleon offers its dealers local digital marketing programs designed to draw people into their stores. The company is one of the few manufacturers to offer this option, Scott says. In fact, Napoleon is well-positioned in digital marketing. “We reach more than a couple of million consumers every day through our marketing efforts, which our dealers can tap into.”

The majority of Napoleon’s grill products are manufactured in North America or overseas in facilities owned and operated by Napoleon. “All our employees work to the same quality standards and have the same passion and energy for the product. They are our voice,” Scott says. Because of this commitment to excellence in manufacturing, many products have a lifetime warranty.

Napoleon offers innovative products, built with quality and functionality that rivals anything on the market today, Scott says. “Consumers are buying the Napoleon name because they expect high quality, innovation, and that our products last a long time.”

L A ST WOR D NAPOLEON continued

AON Fire Table

A D INDEX

Advertiser Phone Website Page

AndMore Atlanta www.andmore.com 59

Berlin Gardens (800) 593-3411 www.berlingardens.com 5, 25

Bernhardt Exteriors (828) 758-9811 www.bernhardt.com 17

British Fires (800) 468-2567 www.britishfires.com 11

Bull Outdoor Products www.bullbbq.com 37

DuraVent (800) 835-4429 www.duravent.com 32

Eiklor Flames (888) 295-5647 www.eiklorflames.com 2

EMU Americas (800) 726-0368 www.emuliving.com 27

F&C Distributors (630) 241-0506 www.fandcdistributors.com 51

FiberBuilt Umbrellas (866) 667-8668 www.fiberbuiltumbrellas.com 61

Gensun (866) 964-4468 www.gensuncasual.com 15

Hearth & Home Technologies (888) 427-3973 www.hearthnhome.com 72 ICFA www.icfanet.org

PROFILES DIRECTORY

Robax (914) 831-2200 www.schott.com

PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF

PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.

Fascinating.