Patio & Hearth Products Report May/June 2025

CON TE N T S

Editorial – Feeding the Soul By Scott

Buzbee

Spotlight – Have a Seat

By Greg Thompson

With consumers showing a renewed interest in seating, the options have never been better in terms of design, comfort, durability, and fabric selection.

20

Hearth Retailer – Desert Destination

By Maura Keller

Southern California hearth retailer draws scores of customers by focusing on products that resonate with today’s interests. 32

Retailer Profile – Lounging in Louisiana

By Kimberly Rodgers

Helping people make their lives more relaxing is this retailer’s recipe for success. 36

Showroom Showcase – Patios in Paradise

By Sharon Sanders

By never hesitating to adopt new ideas, services, or products, this Florida specialty retailer keeps customers coming back for more.

40

As I See It – Young & Hungry

By Sharon Sanders

Under the direction of the Nicolia brothers, American Made Grills offers a youthful, innovative, and energetic approach to outdoor grilling.

44

My Turn – Under Cover

By Dana Robinson

By focusing on color trends, style, fabrics, innovation, and lighting, Tempo Patio makes its way into the residential and contract arena.

46

Product Innovation – Supreme Focus

By Maura Keller

A deep commitment to innovation and craftmanship helps this family business take fireplaces to the next level. 50

Corporate Profile – Driven to Diversify

By Larry Thomas

By offering customers a one-stop shopping experience, Berlin Gardens has seen its footprint increase on showroom floors.

Insight – Branching Out

By Cherise Forno

With the introduction of the Dawn 40s Gas Stove, DS Stoves is expanding while staying rooted in its history.

56

Insight – Fireplace Trends

By Mark Stoner

Here’s what consumers should look for in determining which type of system to warm their home.

58

Last Word – Family Keepsakes

By Carol Daus

Featuring superior craftsmanship and timeless design, Jensen Outdoor’s furniture can be passed down from one generation to the next.

60

For nearly 50 years, we’ve set the standard in fire and heat. As homeowners invest more in outdoor

we’re bringing that expertise outside with innovative solutions. Built for performance, style, and business

these products complement our premium grills, creating a cohesive look that opens the

to even more sales opportunities. Your customers demand the best. Napoleon delivers. Contact your representative or visit napoleon.com to upgrade your outdoor product line.

Timberwolf

Smokeless Fire Pit

Phantom Freestand Electric Heater

Galaxy Outdoor Fireplace

Sleek Phantom Black Finish

Vic toria

In April, my wife and I attended a Celebration of Life service for Victoria Echols. Victoria was director of outdoor for Revolution Performance Fabrics/STI Fabrics. As an outdoor design specialist, Victoria previously worked for different outdoor furniture manufacturers. She was also the wife of Bryan Echols, vice president of sales for Lloyd Flanders, and a loving mother.

The Celebration of Life invitation specified wearing bright clothes, and not black. Victoria loved wearing bright clothes, and based on her Christian faith, Victoria would not want anyone mourning her passing away, but rather celebrating her life, even if it was tragically cut short. The Celebration of Life service was well attended by family, friends, and industry associates. Based on the attendance and outpouring of love and support, it was evident that Victoria was loved by many people.

Friends and family spoke about their relationship and time spent with Victoria. The one

Life service was Anji Beatty, business development manager at POLYWOOD. Anji recounted that as hard as she tried, Victoria always beat her to the punch when it came to connecting and setting up a time to get together when their travel schedules coincided. Anji shared that Victoria would always go out of her way to arrange something as simple as getting together for coffee or just taking a 30-minute walk when their paths crossed.

The day after the service, I came across a list of the attributes of friendship. Incredible as it sounds, based on the testimony of the speakers, friends, and industry associates of Victoria who I spoke with after the service, she checked every box of the list of attributes of friendship. As a tribute to Victoria, here is a list of some of the key attributes:

overriding theme was what a tremendous friend Victoria was to everyone she knew. Victoria was more than just a good friend. She was the type of friend who fully invested herself in the friendships she had developed over the years. From childhood friends to friends she developed as an adult, as well as friends she developed within the outdoor furnishings industry, Victoria went out of her way to not only spend time with her friends, but also to make the time spent fun and memorable.

One of the speakers at the Celebration of

Honesty – the foundation of any strong relationship

Trustworthy – a good friend is someone you can confide in

Dependability – following through on promises, showing up when needed, and providing support in difficult times

Humor – can help diffuse tense situations and reduce stress

Respect – the foundation of a healthy friendship

Trust – it allows friends to be vulnerable and feel safe

Fun – this can help strengthen relationships, build trust, and create lasting memories

Loyalty – a commitment to stand by your friend’s side

Acceptance – understanding and appreciating your friend’s unique traits

Encouragement – true friends uplift each other

Forgiveness – helps to rebuild trust and strengthen relationships

Kindness – someone who listens, supports, and stands by you, no matter what

Generosity – willing to help, share, and provide support without expecting anything in return

Empathy – allows friends to understand each other’s feelings and be supportive

On the evening Victoria passed away, there was a full lunar eclipse. On the day of Victoria’s Celebration of Life service, it was one of those spectacular days in Southern California that the Mamas & the Papas immortalized in the 60s with their hit song, “California Dreamin’” A coincidence? As Kevin said in the movie, “Home Alone,”—“I don’t think so.”

Toward the end of the service, the Care

Pastor who oversaw the service shared from the gospel of Mark 12:30-31 when Jesus was asked what was the greatest commandment? Jesus replied to “Love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength. The second is this: ‘Love your neighbor as yourself.’ There is no commandment greater than these.” If someone asked me to describe Victoria in three words, I would reply, “EVERYONE liked Victoria.” I believe that one of the reasons everyone liked Victoria is because she strived each day to love God and love others.

In remembrance of the life and memory of Victoria, let’s keep in remembrance the attributes of friendship. If we do, we’ll be one step closer to being the kind of friend Victoria was in this life.

Tony Ramos

Victoria & Bryan Echols

MUST READS

FeedingThe Soul

Operation BBQ Relief (OBR) began as a 501(c)(3) nonprofit in May 2011, in response to a need for tornado relief efforts in Joplin, Missouri. At the time, competitive pitmasters from nine states answered the call to feed displaced families and first responders. OBR served more than 120,000 meals in a 13-day period during the 2011 disaster. This experience of building a network to feed individuals in need continues to inspire OBR volunteers.

To date, Operation BBQ Relief has provided more than 11 million meals throughout the United States and internationally following natural disasters, COVID-19 response, and through The Always Serving Project—benefiting the homeless, first responders, veterans, and members of the military.

The most recent efforts led organizers to regions affected last year by hurricanes Helene and Milton. An article in the Osprey Observer newspaper reports that OBR set up a cooking site in St. Petersburg, Florida, to distribute meals across impacted areas, partnering with local food trucks and organizations like the American Red Cross for wider reach.

“Our goal is to provide more than just a meal— we bring comfort and hope to those impacted by disaster,” said Stan Hays, CEO and co-founder of

OBR in the Osprey Observer. “We were honored to return to Florida, and continue our mission in North Carolina and Tennessee as well.”

Operation BBQ Relief relies on volunteers to help share the healing power of barbecue. As a volunteer for OBR, it’s hard to explain the satisfaction I get when volunteering with OBR.

My wife and I live outside of Birmingham, Alabama, and I work in our family business, ABSCO Fireplace & Patio. This year marks 60 years in business. We have two retail stores in the Birmingham area that sell outdoor furniture, hearth products, grills, and accessories.

While attending the annual HPBA show almost 10 years ago, we met Stan Hays. We loved the idea of supporting a nonprofit that was tied into our industry, and we immediately got involved by donating and fundraising for OBR through our stores. It was rewarding to know that we were helping, but I truly didn’t realize how gratifying it could be until my wife and I had the opportunity to become a volunteer after Hurricane Sally hit Orange Beach, Alabama, in 2020.

At first, we didn’t know what to expect. All we knew was that we wanted to help! We volunteered for six days. While it certainly was exhausting, we returned with the most amazing feeling of purpose and a renewed faith in our country.

The other volunteers I had the pleasure of meeting and working alongside were some of the finest people I had ever met. I have made lifelong friends that I

Bringing relaxation to the Bayou state is the goal of this Louisiana-based specialty retailer of outdoor living products.

Lounging in Louisiana, p. 36

Embracing customers as family and always open to new ideas, this retailer embodies Florida’s motto of giving homeowners more quality time in the sun.

Patios in Paradise, p. 40

One-stop shopping from Berlin Gardens has elevated this outdoor furniture manufacturer to new heights.

Driven to Diversify, p. 54

Superior craftsmanship and timeless design is one of the reasons collections from Jensen Outdoor transition from one generation to the next.

Family Keepsakes, p. 60

keep in touch with. Watching how many people and organizations rally together to help all of the victims, and how many volunteers sacrificed so much just to try and make a difference in the lives of total strangers is so heartwarming.

I have served on four deployments with Operation BBQ Relief, and I wouldn’t trade the experiences for anything. Personally, I have some friends that lost their home and all of their belongings in the flooding from Hurricane Helene that struck Hendersonville, North Carolina. I was glad to also serve as an OBR volunteer in Hendersonville.

I highly recommend becoming a volunteer and/ or donor. To learn more, go to www.operation bbqrelief.org.

Scott Buzbee is operations manager at ABSCO Fireplace & Patio. ABSCO is owned and operated by Cathy Galbreath Buzbee and Joy Odom.

Scott Buzbee and Operation BBQ Relief co-founder, Will Cleaver

Scott Buzbee on location in North Carolina

Attention Grabbers at HPBExpo

Wood stoves and gas fireplaces from Pacific Energy Products and fireplaces from Town & Country Luxury Fireplaces (a division of Pacific Energy) made a splash at the annual Hearth, Patio & Barbecue Expo in New Orleans.

“It’s always nice to see our long-term dealers and distributors at HPBExpo,” says Cory Iversen, vice president of sales and marketing. “At HPBExpo, we wanted to remind everybody about our porcelain enamel process, which is unique to Pacific Energy. Pacific Energy displayed stoves with a premium durable porcelain enamel finish. Multiple colors were also on display with ‘color of the year’ and enameling from Pacific Energy’s in-house enameling plant for quality control.”

Expo attendees got a chance to see the new Neo

View LE2 with its ultra-clean and contemporary look.

“The extra-large viewing glass provides a much larger view of the flame and the unit provides 75.4% HHV and 1.6gm/hr.,”

Iversen says. “It’s also U.S. tax credit eligible.”

Company officials showcased a flame-under-log split wood (split wood premium) from Town & Country that featured realistic flame under-the-log technology. This premium log set is adjustable with under-burner ember bed lights. “We got great

HPC Fire Inspired Announces Acquisition of Dekko

HPC Fire Inspired (HPC) has announced the strategic acquisition of Dekko Inc., reinforcing both companies’ commitment to innovation, quality, and exceptional customer service. This partnership will create a more scalable and efficient organization, positioning both brands for long-term success. HPC Fire Inspired (www.hpcfire.com) offers an extensive range of outdoor fire pits, pizza ovens, and smokers, including inserts, burners, bowls, covers, keys, enclosures, and torches.

Dekko has developed an ultra-light, sustainable concrete that breaks the mold of traditional design and installation methods for both their concrete fire pits and wall-cladding products. Dekko’s Lightweight concrete fire pits provide unlimited entertaining opportunities to make the experience memorable. The concrete cladding Dekko uses is a versatile building

material that offers architects and builders the flexibility to create aesthetically pleasing facades while minimizing overall load on the building’s structure. By integrating the expertise of both teams, HPC and Dekko will accelerate product innovation, expand sales reach, and enhance the overall customer experience. As a larger, integrated organization, HPC and Dekko will also improve efficiency in navigating geopolitical and trade challenges, including cross-border logistics, tariffs, international hiring, and global trade shows.

“This is a significant step forward for HPC and Dekko,” says Sean Steimle, CEO of HPC Fire Inspired. “By combining our strengths, we are creating a stronger future for our employees, customers, and business partners. I want to thank our teams for their dedication and hard work as we embark on this exciting journey together.”

Scott Springer, general manager of Dekko, says, “This transaction represents a tremendous opportunity for Dekko and HPC. By combining our resources and expertise, we will drive innovation, expand market reach, and provide even greater value to our customers. I am excited about the future and look forward to what we can accomplish together.”

reviews on that one,” Iversen says.

A new Elegant Electric Division earned an enthusiastic reception from attendees who liked features such as “Select A Fire” where users can select multiple different fire combinations using a menu. “We make that product 100% in North America,” Iversen says.

Ultrafabrics Introduces Frost as Director of Merchandising

Ultrafabrics, a global leader in high-performance coated fabrics and leather alternatives, announced the appointment of the new director of merchandising, Kimberle Frost. With a rich background in textile design and color consultation spanning over 30 years, Frost has successfully collaborated with esteemed brands while receiving numerous industry awards for her innovative contributions.

Frost’s impressive portfolio includes collaborations with notable companies such as Mayer Fabrics, Maharam, Designtex, and Robert Allen, among others. Throughout her career, she has received several prestigious awards, including the Best of Year Award from Interior Design Magazine and recognition from Metropolis Magazine. Prior to joining Ultrafabrics, Frost worked as an independent consultant for the brand, offering services in color consultation and product development. Her strong relationship with the team and deep understanding of the brand ultimately led her to join Ultrafabrics full-time.

“I joined Ultrafabrics because of the incredible people who truly care about each other and the products we create. Being part of a team with such a strong commitment to quality, innovation, and sustainability resonates deeply with my values,” Frost says. “I wanted to play a significant role in shaping the future of a company that sets the standard in our

Elegant Electric Fireplace

Neo View LE2

HPC Fire Inspired has acquired Dekko Inc.

Kimberle Frost

THE ALL NEW G800P

MIX & MATCH ACCESSORIES

AVAILABLE COOL WALL SYSTEM

INNOVATIVE INFUSION BURNER

INVISIMESH SAFETY SCREEN

industry with its luxurious products and commitment to making a difference.”

In her new role, Frost will act as a vital link between product development, marketing, and sales. She will ensure that the company’s products and colors align with its brand identity and business goals. By leveraging her creativity, strategic planning, and analytical skills, she aims to bring new products to market while enhancing business success effectively. Frost’s responsibilities will also include providing innovative product presentations to support sales, fostering deeper client interactions, and contributing to the development of existing and new products, and color palettes, all while aligning with Ultrafabrics’ brand values and mission.

“We are thrilled to welcome Kimberle to the Ultrafabrics team, as her expertise and passion for innovation will undoubtedly enhance our collaborative efforts and drive our mission forward,” says Jennifer Hendren, vice president of product development.

Berlin Gardens to Acquire Windward Design Group

Berlin Gardens, a leading manufacturer of high-quality outdoor furniture, has announced the acquisition of Windward Design Group Inc., an esteemed outdoor furniture company based in Punxsutawney, Pennsylvania.

This strategic acquisition will enable Berlin

Gardens to expand its product offerings and enhance its market presence in the outdoor furniture industry.

Windward Design Group’s reputation for innovative designs and exceptional craftsmanship aligns perfectly with Berlin Gardens’ commitment to quality and customer satisfaction.

Windward will continue to operate under its current name, ensuring a seamless transition for employees, customers, and partners. The combined expertise and resources of both companies will drive innovation and deliver unparalleled value to the market.

Siri Scott Takes ICFA Reins

There’s new leadership at the International Casual Furnishings Association (ICFA), a venerable trade organization committed to the promotion and support of its members. As the newly appointed executive director, Siri Scott is looking to build on the association’s current commitments to ensure that members and stakeholders continue to thrive.

Fostering growth and enhancing the experience of Casual Market Atlanta is one of Scott’s priorities as she seeks to maximize member benefits by:

• uncovering what members need to succeed and thrive;

• partnering with innovative suppliers and vendors; and

• securing programs that will elevate members.

Member engagement is important with any trade association and Scott wishes to expand committees and welcome new and diverse ideas, all while boosting networking opportunities. “The support network ICFA provides is truly invaluable,” Scott says. “Our members consistently share how they rely on it to connect with peers, gain advice, negotiate better deals, and learn from each other.”

Group buying and negotiating power with supplier partners and vendors is a major advantage of membership. “By coming together, ICFA members unlock opportunities to reduce operational and development costs, making it easier to thrive and invest in the business,” Scott says. “Industry insights are a game-

changer. From regulatory updates to consumer trends, the knowledge ICFA provides helps our members navigate the ever-changing landscape with confidence—giving them the edge they need to stay ahead.”

Focus groups will be key in identifying pain points and uncovering new opportunities where ICFA can leverage new and existing resources. A long-term communications plan will refine the message, optimize channels, and create clear calls to action. The plan is all about enhancing connections and ensuring members get the information and support they need.

Scott values the insights of experienced members and intends to harness their expertise. According to Scott, it’s all about empowering everyone to get involved. Partnerships with other organizations will be a game-changer for the industry and ICFA members through the sharing of resources, knowledge, and networks—all designed to unlock new opportunities.

Former executive director Jackie Hirschhaut is staying on as senior advisor, a role that has helped in the leadership transition. “Jackie’s leadership of ICFA has been nothing short of outstanding,” Scott adds. “With over 10 years at the helm, the depth and breadth of her knowledge is truly impressive. I am eager to continue learning from her expertise and experience as we chart an exciting course for the future of the association.”

Telescope Casual Names Pisani as Vice President of Sales

Telescope Casual Furniture announced the promotion of Matt Pisani to vice president of sales. As the fastest-growing officer in the company’s history, Pisani’s leadership, dedication, and strategic vision have been instrumental in driving the company’s success over the past decade.

Dimplex Introduces the World’s First Truly Customizable Flame

For the first time in our industry, customers can change up their electric flame design. Flex-Flame promises to elevate the electric fireplace experience like never before. This latest innovation from Dimplex not

Since joining Telescope Casual 10 years ago, Pisani has consistently demonstrated an exceptional ability to lead and grow the sales team. Most recently serving as national sales manager, his contributions have helped propel the company to new heights, solidifying his role as an irreplaceable asset.

“Matt’s commitment to excellence and his deep understanding of our industry have made a significant impact on our growth,” says CEO and Chairwoman Kathy Juckett. “His ability to inspire his team and execute strategic initiatives has been nothing short of remarkable. We are confident that under his leadership, our sales division will continue to thrive.”

Henry J.W. Vanderminden IV, president, also expressed his enthusiasm for Pisani’s promotion, saying, “His passion, determination, and ability to drive results have been invaluable to our company’s success. I couldn’t ask for a better leader as we continue to expand and strengthen our business.”

Pisani will oversee the company’s sales strategy, drive expansion efforts, and continue to strengthen relationships with key partners and customers.

only allows users full control of brightness, speed, and color, but also the flame design as well.

Whether customers want a soft, cozy glow or a bold, dramatic effect, the choice is theirs to suit their mood, season, or gathering. Flex-Flame features three flame types—curated from Dimplex’s leading flame

effects—that deliver a broad aesthetic range. The flame type is simple to change with a streamlined component change.

Flex-Flame is available on the new Ignite Ultra line of linear electric fireplaces. For more information, visit dimplex.glendimplexamericas.com/en-us/flex-flame.

Siri Scott

Matt Pisani

Dimplex Flex-Flame

American

Fire Products Celebrates 20 Years with Rebrand

Registration Now Open for Casual Market Atlanta

Registration for the two 2025 editions of Casual Market Atlanta (July 15–17 and September 16–19) is now open, providing access to seven floors of casual and outdoor furnishings resources at AmericasMart Atlanta, along with opportunities to network, learn, and celebrate the industry. Registration is open at www.casualmarketatlanta.com/registration.

“With two expansive Casual Markets in 2025 and an abundance of new products to discover, both events are essential for industry professionals,” says Jon Pertchik, ANDMORE CEO. “Registration is now open for both markets, and we encourage buyers to secure their spot early, reserve accommodations, and start strategizing for a successful market experience.”

Both the Summer and Fall editions of Casual Market Atlanta will provide access to 70+ permanent showrooms and two full floors of temporary exhibits, alongside a wealth of at-market networking and educational events. Notably across both markets, ICFA will host its Retail Roundtable and Think Tank sessions, while the individual markets will take turns hosting hallmark events including: ICFA Birthday Bash, Pink Out, and the ICFA Awards Gala.

“ICFA will welcome buyers and designers at both the July and September markets this year, with special opportunities for learning and socializing every day at each show,” says Jackie Hirschhaut, ICFA senior advisor.

For more information, visit www.casualmarket atlanta.com.

ICFA Promotes Two-Market Strategy

The International Casual Furnishings Association (ICFA) announced travel incentives and programming enhancements to drive increased participation in Casual Market Atlanta. “We want to make it clear to retailers, manufacturers, and sales reps that there are strategic benefits to attending the July and September markets,” says Chair of the ICFA Board Henry Vanderminden IV of Telescope Casual Furniture. There are extensive travel incentives available to retailers and those considering ICFA membership, as well as discounts and special considerations for temporary exhibitors showing at both markets. “We continue to add events and introduce networking opportunities at each market,” Vanderminden says, “and the number of temporary exhibitors is ever-increasing, consistently introducing exciting new products to our industry. With over 70 permanent and 80 temporary furniture exhibitors, Casual Market Atlanta at AmericasMart is the greatest display of outdoor furniture in the world.”

American Fire Products begins a new chapter with a rebrand.

To celebrate 20 years of innovation, growth, and industry leadership, American Fire Glass announces its rebranding to American Fire Products. This milestone honors two decades of success and signals the company’s evolution from a fire glass pioneer into a comprehensive manufacturer/distributor of fire pit burners, electronic ignition systems, and fire pit accessories.

“Fire glass was where we started, but today, we are so much more than that,” says Matt Doll,

“The seasonality of casual furnishings dictates a two-market schedule in Atlanta,” says Jackie Hirschhaut, ICFA senior advisor. “The Summer Casual Market held in July overlaps with the Summer Gift & Home Market, and next year, we will shift our Awards Gala to the Fall Casual Market in September. Our research indicates that although participants might believe that either the summer or the fall show best suits their business, a two-market strategy provides the greatest exposure.”

Participants may defray the cost of attending either market through the travel incentive program featuring subsidies co-developed by the ICFA and ANDMORE, the owner of the Casual Market Atlanta venue. “Retailers can apply for funding for two hotel rooms for two staff members for two nights, with a third night covered if they are an ICFA member in good standing. That’s the equivalent of up to $1,500 for three nights,” Vanderminden says.

If a nonmember operating three or fewer stores wants to join, they will spend $300 for the ICFA membership and receive the full incentive. “We know that once buyers experience either the Summer or Fall Casual Market Atlanta, they will be wowed by what they see and experience,” Vanderminden says. Each retailer is eligible to receive the hotel incentive at one market only.

Cost-cutting incentives for temporary exhibitors include discounts for early registration to exhibit in both markets. Temporary exhibitors committing to both will receive free product storage between July and September along with a 50% discount for the second show if they exhibit at both events.

Upcoming Summer Casual Market and Fall Casual Market dates are July 15-17 and Sept. 16-19, 2025; July 21-23 and Sept. 15-18, 2026; and July 13-15 and Sept. 14-17, 2027.

founder and CEO of American Fire Products. “Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas lineup to create the ultimate fire pit.”

The core of American Fire Products’ mission is to manufacture and distribute innovative, highquality fire products that enhance outdoor spaces. With the rebrand, American Fire Products has launched a new website and an enhanced dealer experience, making it easier than ever for customers to find the products they need to build and enjoy their fire features.

“We’ve grown far beyond just fire glass, and our new name reflects that expansion,” Doll adds. “Our customers can expect the same great service, quality, and a much stronger commitment to innovation over the next 20 years.”

ICFA Releases New Consumer Research on Porch, Patio Living

The International Casual Furnishings Association (ICFA) published its annual 2025 Outdoor Living Trend Report, including the results of a new consumer survey and details on the latest product introductions by furniture manufacturers.

The research, conducted independently by Wakefield Research, revealed that 77% of consumers do not spend as much time outside at home as they would like to, and 54% have little or no outdoor furnishings or need to replace everything. Overall, 85% of households have some type of outdoor space, be it a porch, patio, balcony, or deck.

“We can practice self-care any time, any day, just by walking outside our front or back doors,” says Jackie Hirschhaut, vice president of the American Home Furnishings Alliance and senior advisor to its outdoor division, ICFA. “Find a favorite spot to read, eat, work, or just relax and make it your own outdoor oasis.”

BELLA VISTA

Bella Vista translates from Italian to “beautiful sight.” With that phrase in mind, Gensun designers created a collection that would make your outdoor space come to life with meticulous craftsmanship and simple sophistication. All Bella Vista products are warehoused in our Midnight Gold finish.

Visit us at the Casual Market Atlanta BLDG 1 | FLOOR 4 | SHOWROOM B9

S P OTL I GHT

HAVE A SE AT

With consumers showing a renewed interest in seating, the options have never been better in terms of design, comfort, durability, and fabric selection.

BY GREG THOMPSON

What’s more popular among consumers right now—seating collections or dining sets? Leonard R. Saldana, chief operating officer at AgioUSA, believes that seating is currently more popular, at least for now.

“There has been a shift in consumer spending from outdoor dining sets to more versatile outdoor seating collections,” he says. “As outdoor spaces serve as extensions of the home, there’s a growing demand for seating that is accommodating of gatherings.”

On the aesthetics side, Lawrence Wong, sales director at Ratana International Ltd., has seen a resurgence of warm, earthy hues. “These natureinspired materials are gaining popularity,” Wong says. “They foster a serene ambiance and enhance

connection to the outdoors.”

At OW Lee, Leisa McCollister, vice president of marketing, is hearing more demand for traditional looks, which is a change from years past. “However, I think contemporary looks are still more significant at this time,” she says.

Beyond looks and trends, the on-again/off-again tariff situation is concerning for many manufacturers. “Higher tariffs can lead to increased costs for imported goods, which may force retailers to raise prices,” Saldana says. “This could reduce consumer demand and affect sales overall.”

Tom Murray, president of NorthCape, says tariff threats are creating “chaos” in the sourcing, costing, and pricing areas. “We are focused on getting the product to our dealers so they can sell it to customers in-season,” he says. “No product equals no sales equals no future. We will all have to work through this chaos together.”

Matt Wiley, merchandise manager at Bernhardt Exteriors, is also concerned, but he believes the industry’s inherent resilience will ultimately win the day. “In the short term, it’s hard to see how tariffs will not have a dimming impact on retail business,” Wiley says. “In the longer term, we and our customers and consumers will adjust, as always.”

The trade landscape may be uncertain, but the changing of the seasons is considerably more predictable. Warm weather is coming and consumers will be looking for new and better ways to enjoy the outdoors with friends and family. The manufacturers in this issue’s spotlight have a stunning array of outdoor furniture pieces, and it adds up to considerable opportunity.

TELESCOPE CASUAL FURNITURE

Since its debut in 2009, the Leeward Cushion Collection from Telescope Casual Furniture Inc.

TIMELESS OUTDOOR LIVING

People are intrinsically drawn to experience fresh air and natural settings. To be in true harmony with the outdoors is to respect its existence and its changing behaviours. We feel inspired to precisely design elegant and functional furnishings that live side-by-side with the elements.

RATANA.COM | @ratanafurniture

(Granville, New York) has remained a customer favorite, celebrated for its comfort and design. This year, company officials are building on that success with the introduction of Leeward Supreme—featuring a 7-inch higher back for even greater support.

“Designed to cradle your body the moment you sit down, this ultra-comfortable cushion invites you to relax and stay awhile,” says Kait Warren, vice president of marketing. “Designed for style and performance, every piece is fully customizable to complement any outdoor aesthetic. Our products are crafted using the finest U.S.-sourced raw materials, ensuring durability that withstands the elements and lasts a lifetime.”

Sourcing from the U.S. has led to fewer supply chain concerns, allowing Telescope to focus more on maintaining its workforce. “Our materials are domestically sourced, and most have been stable with the current market conditions,” Warren says. “Employee turnover and/or shortages have always been a challenge. We do not keep finished inventory, so maintaining a certain level of factory efficiency is important to meet promised ship dates. We have implemented a company-wide standardized training program complete with department mentors, supervisors, and added incentives. Less turnover improves our delivery times and quality, and this is a top priority.”

Anticipating customer demand is never an exact science, but Matt Pisani, vice president of sales, has seen a few trends emerge. “The conversation set with a coffee or fire table and cushion seating has increased in popularity compared to dining,” he says. “The customer interested in dining seems to want larger tables, and fit as many people as possible at the table. The standard four-top dining set is not as popular as it used to be. Our 120-inch extension table, or 96-inch long tables, and utilization of armless chairs has dominated the dining category for us.”

POLYWOOD

As customers continue to seek out brands that prioritize sustainability, POLYWOOD officials are confident they can continue to be the product of choice. “Not only does POLYWOOD consciously craft furniture from infinitely recyclable lumber made with reusable plastics, but our zero-waste mindset means we are leaving behind the lightest footprint possible,” says Megan Pierson, executive vice president of business development. “Our customers value eco-friendly products that are not just good for their homes, but good for the planet, too.”

In line with this mission, POLYWOOD (Syracuse, Indiana) is introducing POLYWOOD Select, a new lumber finish to join POLYWOOD Heritage and POLYWOOD Vintage. The finish

features premium POLYWOOD GenuineGrain, a premium lumber finish designed with a grain texture and tonal depth, and is available in three hues for textural depth—Kona, Driftwood, and Natural. Currently, POLYWOOD Select is available in the premium PW Designer Series collections and started rolling out to additional collections in March.

Pierson is seeing trends that indicate a desire for “neutral but modern, rich rustic vibes through a mix of natural textures. POLYWOOD Select offers just that with its grain texture and tonal depth.”

POLYWOOD is founded on a made-to-order manufacturing model that gives retailers the opportunity to offer a wide range of products with little to no inventory, and most ship within two weeks or less. “This minimizes inventory risk, all while offering durable, timeless products built to last,” Pierson says. “All products are manufactured right here in the USA and are backed by a 20-year residential warranty and a three-year commercial warranty.”

LLOYD FLANDERS

Seating continues to be the driving force for customers who know and trust Lloyd Flanders Inc. (Menominee, Michigan). According to Bryan Echols, senior vice president of sales and marketing, the deep seating offerings in particular add up to a true outdoor living area. “Dining is still important,” Echols says, “but we have seen the seating collection be the main focus.”

Mid-century modern is still in demand with many Lloyd Flanders’ customers who desire clean and simple designs, but these same customers want comfort and durability. “Vibrant, boldly colored fabrics, along with natural, organic, lightertoned finishes are being floored by our retailers,” Echols says. “This is an extension of the trend we have seen with our design clients over the past year. We have also seen a higher demand for customization of finishes and fabrics to create that unique look to accentuate the customer’s personal outdoor space.”

Lloyd Flanders’ new Alpine Collection embodies

TOP: Alpine Lounge Seating from Lloyd Flanders BOTTOM:

rustic charm and contemporary elegance. Inspired by the natural beauty of mountain landscapes, Alpine features teak frames, synthetic cording, and deep, plush cushions.

Another recent debut is The Pursuit Collection, designed by Peter Homestead, which Echols describes as casual and relaxed.

“Created to have a wide, bold stance, its low profile belies its ergonomic comfort,” Echols says. “The powder-coated aluminum and fully welded frame has a faux-wood finish that achieves the warm look of natural teak without the added maintenance.”

For consumers and dealers looking to do their product homework in advance, Lloyd Flanders recently added a product configurator to its website. “The configurator allows consumers or dealers to visualize their selection of frame and finish on the item of their choice,” Echols says. “The power to virtually see a selection is an incredibly effective tool to enhance the custom-order business.”

PATIO RENAISSANCE

Patio Renaissance (Rancho Cucamonga, California) continues to have considerable success with its Amalfi deep seating and Tribeca woven. Mark Gorr, vice president of sales, attributes that success to clean modern looks that seem to resonate with a wide sector of the market.

“Since they are non-cushion products, the low maintenance is very appealing to everyone,” Gorr says. “Our new San Miguel deep seating and dining collection uses mixed media with table tops and slats made from Tangent marine-grade polymers, making them extremely durable in all weather conditions.”

During the past couple of seasons, Gorr has seen woven products hit a plateau in most regions, while aluminum deep seating and dining have picked up momentum nationally, taking more and more footprints on retailer floors. “We saw this trend coming several years ago,” he says, “which is why most of our new introductions have been aluminum or aluminum with other materials used as an accent.”

Patio Renaissance has not seen dining overtake deep seating products, but Gorr concedes “some movement” on that front. “We are still a heavy lean to deep seating, but what was an 80/20 split is now a 70/30 split. Woven was the dominant product category for about 80% of our business, but in the past couple of seasons, aluminum demand has become about 70% of our business.”

Retail floor sales staff report that the topic of

sustainability continues to come up and Patio Renaissance products are made with the two most recycled materials in the world—specifically HDPE (high-density polyethylene) and aluminum on all frames.

In addition to product selection, special order capability has remained a priority. “We offer the ability to special order any product from our main catalog,” Gorr adds, “so consumers can get their choice of weave profile or color, as well as frame finish options on our aluminum product offering above and beyond our warehouse-stocking program on our bestsellers and fire pits.”

RATANA INTERNATIONAL

A partial inventory of new collections and steady sellers from Ratana International Ltd. (Vancouver, British Columbia) is no small list and it includes Gemelli, Hamptons, Las Colinas, Ballina, and Naples all under the Woven Durarope/Durastrap umbrella.

Dining, coffee, and end tables with Sintered Stone Top are on offer with fully woven resin collections (Budapest, Mission Hill) and extruded aluminum collections such as Oasis, Vienna, and Sunbury.

“Our products stand out for their exceptional design, marketability, product innovation, color combinations, construction, and imaginative use of materials,” says Lawrence Wong, sales director. “For example, our Las Colinas Rocker won the Lounge Seating

Cushion category of the Design Excellence Award by the International Casual Furnishings Association.”

Part of Ratana’s recent success is due to a willingness to blur the lines between indoor and outdoor spaces. “The distinction between indoor and outdoor living continues to fade, with furniture designs that seamlessly transition between both environments,” Wong says. “Customers seek multifunctionality, effortless integration, and a balance of materials, colors, styles, and comfort.”

Design with sustainability is becoming increasingly important for consumers, especially younger market segments. Wong reports that Ratana International has responded by supporting the United Nations Sustainable Development Goals, particularly Goal 12, which promotes responsible consumption and production. “Goal 13 helps mitigate the impact of climate change,” Wong adds, “and Goal 15 protects and promotes sustainable resources.”

To support these goals, Ratana uses quality raw materials, environmentally friendly production processes, and durable construction methods. “Our Durarope and Durastrap meet the Global Recycle Standard (GRS), and our foam is produced using an environmentally friendly process with low emissions and no harmful chemicals,” Wong explains. “Additionally, Ratana’s back cushion fiber is made from recycled plastic bottle materials.”

TOP: The Trieste Seating Collection from Bernhardt Exteriors

BOTTOM: Lasso Ultraleather eight-person deep seating collection from NorthCape

Collier, is a classic collection that stands out for its elegance and harmonious forms. The refined details and playful geometric contrasts evoke traditional forms and inspirations, making it an ideal furnishing solution for sophisticated settings, both in hospitality and residential contexts. The family consists of chairs, armchairs, lounge chairs, coffee tables, and dining tables with steel or stoneware tops.

Collier Collection by LCM Marin design studio

BERNHARDT EXTERIORS

The Bernhardt Exteriors brand (Lenoir, North Carolina) is fairly new, but the company that makes it—Bernhardt Furniture Company—has been around for well over 100 years. New sensibilities reign at Bernhardt Exteriors these days with fresh palettes and creative use of mixed media. The Trieste Seating Collection, Aurora Tables, Edenton Dining Table, and Atlas Chairs are all current examples.

“Design trends are beginning to move away from gray somewhat, and a little bit toward warmer tones,” says Matt Wiley, merchandise manager. “Product styles are moving more transitional, with simplified forms, and clean lines, and comfort is always in style. Our new introductions continue to expand on these themes, while focusing on improving value to the consumer, whenever

possible. Both finished and natural teak designs, mixed with woven accents and stone-like materials executed in transitional forms, are present in our new offerings this year.”

Wiley concedes that “seating always predominates the mix” at Bernhardt, and this year is no different. “However, the amount of growth that any one manufacturer might see in dining vs. seating is probably a result of the emphasis they place and the relative value those styles offer in the market,” he says. “At Bernhardt, we are certainly working on both categories equally.”

Bernhardt offers a range of programs to accommodate customers who are looking to buy from these categories. “We offer domestic U.S. in-stock programs for customers who need something right away,” Wiley says, “while special orders can be shipped in the customer’s fabric of choice in four weeks. Additionally, many of our products are available via direct container for customers who prefer to buy in bulk.”

NORTHCAPE

NorthCape (Romeoville, Illinois) has maintained considerable momentum with its Domestic Frame Manufacturing (DFM) of outdoor furniture products. The process involves mixed media, outdoor upholstery, replacement cushions, protective covers—all of which can be customized.

“We offer mixed media with choice to make it the way they want it—more traditional or more contemporary,” says Tom Murray, president. “We have indoor/outdoor looks and the Ultraleather product for outdoor use is awesome - and a great way to bring natural indoor looks to the outdoors. Deep seating, minimalistic, high performance, and brown shades are making a comeback. The world of grays is no longer the only answer. Mixed media and customization are keys to differentiate and engage customers.”

Customers are also responding to NorthCape’s new dining options, leading to considerable growth. That said, Murray notes that, “The overall outdoor market continues to lean more toward conversation sets and deep seating with motion in all materials.”

For younger consumers in particular, NorthCape offers a “solid green story” for sustainable material such as recycled aluminum and Tangent recycled poly lumber—combined with logistics efficiencies. “The green story is a great add-on part of the conversation,” Murray says, “and it helps to close sales, particularly with end users.”

Murray is confident that dealers and end users will appreciate the total value proposition that includes: no minimums, customization for all products, top-notch materials (Sunbrella, Ultraleather, Tangent), short lead times, stocking and early buy programs, and attractive warranties.

AGIO-USA

The Blake, Vestavia, Sheffield, and Cove collections from Agio-USA (Virginia Beach, Virginia) are turning heads partly thanks to Resysta, an alternative wood-like material that feels like real wood. The material allows Agio designers to bend and shape chair frames in ways that other alternative materials cannot. “It gives us a unique place in the market,” says Leonard R. Saldana, chief operating officer.

The looks are resonating with consumers, many of whom have a strong preference for contemporary and transitional designs. “These styles balance modern aesthetics with comfortable, classic elements,” Saldana says. “Traditional styles also have a market but tend to appeal more to those who favor timeless looks. We see deep seating trending forward, particularly where comfort is paramount.”

Neutral colors remain popular for their versatility, but bold, vibrant hues are being embraced as well, especially for accent pieces. Saldana adds that earthy tones and natural finishes are also on-trend, reflecting a connection to nature. “Furniture that incorporates mixed media—like wood, metal, and fabric—is

TOP: Collier Collection from emuliving

BOTTOM: The Estate Collection by Outdoor Interiors

gaining traction. Such variety adds depth and visual interest to designs.”

When design questions give way to supply chain issues, Saldana notes that employee shortages in China have impacted Agio’s business. “The disruptions have led to delays in sourcing materials and increased costs,” he says. “To address these challenges, we’ve diversified our supplier base and explored alternative sourcing options. Looking ahead to the rest of 2025, we anticipate that these issues may continue to pose challenges, but we are hopeful that our proactive measures will help us navigate the situation more effectively.”

GENSUN

The new 2024-25 collection from Gensun (Rancho Cucamonga, California) is called Cadence, designed by Chris and Jon Panichella. Company execs believe the Cadence collection will resonate with consumers, thanks to its sleek extruded and cast aluminum.

“These materials are used to create flowing lines that merge with repeated elements, creating a captivating rhythm,” says Jill Trinkley, director of design and marketing. “The wood impression finish options for the base structure ground the design in warmth. Cadence has dining, deep seating, sectional, and bench options.”

“Our timeless cast designs have continued to stay steady in sales,” adds Sherry Cai, president. “Our transitional designs, especially Lotus, Hudson, Lucerne, and Morro Bay, have increased in sales. The Hudson collection, designed by Chris and Jon Panichella, was released in 2023. Last year, we added it to our stock program because of how well it has been received. Some features that make it stand out are that it utilizes our wood impression finishes on the arms and upper back. These finishes give the warm look of wood, without the maintenance.”

The Lotus collection has been a Gensun mainstay for many years, and it too has continued its momentum. The Lotus collection echoes the delicate shape of the flower and combines it with strength and versatility. Its bright color and white finishes grab the attention of buyers and customers.

Familiar and new items in the Gensun family are manufactured for the whole outdoor space, complete with a lifetime structural warranty for cast aluminum tabletops, cast aluminum fire tabletops, kitchen cabinets and countertops, and fire table bases.

OW LEE

The Arc Collection and Dekton Fire Pits are the latest offerings from OW Lee (Comfort, Texas) with both products garnering attention for their

BOTTOM: Elevate Seven-Piece Parsons Table Dining Set in Driftwood from POLYWOOD

TOP: The New Arc Collection from OW Lee

MIDDLE: Tribeca Woven Chat Set from Patio Renaissance

RIVIERA

SPOTLIGHT

aesthetics, comfort, and functionality. “Arc is a modern look with a high-back design, which makes it incredibly comfortable,” says Leisa McCollister, vice president of marketing. “Our new Dekton fire pits come in three styles and two Dekton colors. Dekton is an ultra-compacted porcelain slab that is as beautiful and unique as it is functional.”

Following trends can be a tricky proposition, but McCollister confirms that the shift from dining to seating collections is still going. OW Lee has responded and deep seating is “definitely the driver” for the Texas-based juggernaut.

McCollister agrees that sustainability is important, but responsible business practices are also high on the priority list for younger consumers. “It’s important for consumers to know what a company stands for these days,” she says. “We have also seen the impact of the made-in-America message impact grow immensely in the last year.”

Dealers who choose the madein-America products from OW Lee can access a quick-ship program for select Monterra, Aris, and Fire Pits—all available to ship in five to 10 business days. On the operations side, the biggest issue faced by OW Lee is the variability of labor needs due to the seasonality of the business.

“This year feels like the first ‘back to normal’ season after COVID, and we are operating in Texas vs. California now, so there are some unknowns,” McCollister says. “We have some levers in place and feel like we are ready. It will be interesting to see how fast we will be able to ramp up our output when the season hits.”

EMULIVING

plus the brass frieze on the back of the chair. “This subtle design detail is a differentiator,” Cordova says. “That bit of bronze cannot be missed; it elevates a chair into a piece that is anything but ordinary.”

Dan Cordova, marketing manager at emuliving (Wheat Ridge, Colorado) has a simple message; craftsmanship really makes a difference. That attention to detail can be seen in emuliving’s new Café chairs, which are made of steel with an e-coated powder finish.

“We manufacture numerous collections made for heavy outdoor and indoor use, so we know what is required in these environments,” Cordova says. “We have design expertise for making sure products can withstand the elements, regardless of climate. Performance without sacrificing beauty or comfort—that’s always what we deliver.”

The Collier Collection is another new addition that stands out for its distinctive design and shape,

Cordova sees design trends in 2025 leaning toward less minimalism and more “living out loud.” It’s why, he says, “You’ll see our new Café collection with 17 color options; people are doing more with pops of bold tones. They are doing more with refined elegance, as well, as you’ll see with our Collier collection that features a tasteful, eye-catching brass frieze. These details make a world of difference when it comes time for folks to select seating for their spaces.”

Since emuliving is based in Italy, which is also where it gets its products, the company has not been impacted by supply chain or tariff issues, at least not yet. “We are not too concerned about tariffs,” Cordova says. “Right now, there is some talk about them being imposed for the EU, but our pricing is competitive, and we intend to keep it that way regardless of how the situation unfolds.”

OUTDOOR INTERIORS

Outdoor Interiors (Lake Barrington, Illinois) introduced its Estate Collection last summer for a 2025 debut. The new line has performed well with several additions such as swivel chairs and accent tables. “We also just completed another incredible fire table in Sintered Stone to pair with this collection,” says

Cimaglio, president and founder. “Sintered stone has quickly become the new manmade stone with great durability—nicely priced and a hot look.”

Outdoor Interiors has been manufacturing in Vietnam for two decades, honing a style that relies on mixed materials such as FSC Teak and Eucalyptus. The varied looks (natural, washed, antiqued, or stained) at different price points allow the company to achieve a high-end look but with value that resonates with customers.

As one of the first mixed-materials vendors to introduce teak and Eucalyptus hardwood furniture while blending wickers, slings, and various stone/synthetic table tops, the mission became less maintenance and more durability at great price points. “We see recent trends wanting to go more and more contemporary,” Cimaglio says. “However, we pay close attention to not alienate our more traditional customer base.”

For more than 20 years, Outdoor Interiors has only provided plantation-grown, sustainablysourced FSC hardwoods. “Having great factory partners, along with exceptional international and domestic shipping teams, helps us to stay in stock with very few problems,” Cimaglio says. “We stock 100% of our catalog with over 250 SKUs at our warehouses in Chicago all year. We have over 80,000 square feet of space that turns three to four times per year, and it helps to have fast and pricedright distribution and trucking in place.”

Tim

TOP: Gemelli by Ratana

BOTTOM: The Leeward MGP Cushion Collection from Telescope Casual Furniture

Undeniably Different.

Exquisitely suited for the great outdoors, Ultraleather emboldens your masterpiece with a fusion of timeless character and uncompromising livability.

Deser t Destination

Southern California hearth retailer draws scores of customers by focusing on products that resonate with today’s interests.

BY MAURA KELLER PHOTOGRAPHY BY CHRIS MILLER

Nestled in the heart of Palm Desert, California, you will find a hearth retailer that has earned a reputation for meeting the needs of the Southern California clientele. Considered to be the preeminent destination for fireplaces, barbecues, firepits, and hearth accessories in the region, The Fire Place of Palm Desert has certainly earned a name for itself within the hearth industry.

Originally, Phillip Schroeder, founder and owner of The Fire Place, had worked as an installation technician before moving into a sales role, then worked as a manager for a fireplace company from 2001 to 2008.

“After the economic crisis in 2008, the owner of that company retired. I gathered all my savings,

TOP: The Fire Place has created a unique, memorable showroom experience in the heart of Palm Desert, California.

BOTTOM: Providing different vignettes of the muchcelebrated linear fireplace designs helps customers visualize units in their own space.

sold some stuff, got a loan, and opened The Fire Place of Palm Desert,” Schroeder says. “My initial vision was to bring to the customer unparalleled service and ‘hard to get’ and unique items you simply can’t get elsewhere.” One unique avenue that Schroeder traveled was acquiring a metal fabrication facility and starting his own line of doors and sculptures.

He also focused on designing and implementing a clean and professional showroom that people could enjoy coming to. Schroeder also focused on creating an engaging retail environment that captivated customers’ interests with quality inventory. Providing unique, exceptionally manufactured hearth products including gas and electric fireplaces, firepits, barbecues, mantels, and a wealth of accessories, was paramount to helping The Fire Place of Palm Desert become a retailer of choice in the

minds of regional consumers.

Having been in the hearth industry for nearly 25 years means that Schroeder has a keen understanding of the evolution of the industry and how consumers’ interests and trends have changed throughout the last couple of decades. This knowledge has allowed Schroeder and his team to focus on products that resonate well with today’s consumers. “We used to offer upgrades and makeovers for existing fireplaces, but now it seems with everyone going contemporary,” Schroeder says. “They are removing their old fireplaces and installing new.”

In the Palm Desert region, Schroeder is seeing a dramatic shift from Tuscany to contemporary/midcentury modern aesthetics in fireplace design. In addition, Schroeder has noticed that the innovative design and functionality of linear electric fireplaces is

TOP: Contemporary environs help showcase the unique elements of The Fire Place's product lineup.

BOTTOM: Incorporating fireplaces in unique areas of a home adds to a space's overall aesthetic.

becoming increasingly popular among today’s hearth consumers.

In addition, when Schroeder first began working for the hearth company in 2001, the company was selling a tremendous number of andirons. “After 2009 or so, they completely fell off the earth. Now, no one is interested in andirons,” Schroeder says. “Gas logs have also taken a dramatic downturn, and fireballs have taken their place.”

STANDING OUT

So how does The Fire Place of Palm Desert stand out from the proverbial crowd? Quite simply, by embracing quality craftsmanship throughout all of the products they select to carry in their store.

Customers have come to recognize that The Fire Place stands by the products it carries and provides innovative products consumers can count on. “We have also focused on our showroom, and our unique products, which help us stand out,” Schroeder says. “Our valley is saturated with patio and hearth retailers, so we must remain vigilant on our sales and service to stay relevant.”

To do this, The Fire Place of Palm Desert strives to offer unyielding service, while offering the utmost in professionalism during every interaction with customers. Schroeder’s strong focus on understanding interests and needs of today’s hearth customer is also at the cornerstone of his company’s success.

“Right now, everyone is quite drawn to the contemporary, mid-century vibe in linear electric fireplaces,” Schroeder says. “We are also seeing a trend of customers updating and customizing their fireplaces by either replacing their old fireplace or retaining it and having us give it a contemporary facelift.”

Grills are also a fairly active product category at The Fire Place. In addition to a solid hearth product lineup, the store offers a large selection of built-in barbecue products, carts, islands, and portables from leading manufacturers including Sunfire Grills, American Made Grills, Fire Magic, and Summerset.

CONNECTING WITH CUSTOMERS

Communicating the importance of having a local connection also resonates with clients within the Palm Desert region. In fact, Schroeder prides himself on being a local business that is helping area residents enhance their lifestyles with solid hearth and barbecue products. As such, The Fire Place team strives to partner with consumers throughout all stages of the selection, purchasing, and installation process.

This focus on exceptional customer service has also made the company stand out in the minds of consumers, some of whom can be overwhelmed by the product selection and options available within the hearth and grilling industries today. Having that firsthand, direct interaction with a team of hearth specialists has helped The Fire Place stay

Schroeder says. “We modify our units in a way that convinces one that the flame is real and organic. They cannot get that anywhere else, much less online. I also see holographic fireplaces getting better and I am quite excited about that.”

relevant to regional consumers.

Schroeder also recognizes the importance of offering a unique niche with regard to his product offerings.

“With our electric fireplaces, I draw upon my art background as well as my appreciation of illusionists,”

Of course, the consistent struggle to stay top of mind with consumers is paramount for today’s hearth retailers and The Fire Place is no exception. “With so many online retailers, especially Amazon, the future of brickand-mortar stores is in question,” Schroeder says. “I have seen malls, strip malls, and small shops going under because of online purchasing.”

Schroeder notes that the biggest hurdle actual stores have is customers who want to come and see the products, receive all the information, get specs, and be taught all about the product so they can go online and buy it.

“There are some manufacturers that will police the internet and find unscrupulous online retailers selling below IMAP (internet minimum advertised pricing). When they find these people, they contact them. After the third warning, they lose the line. We see that day in and day out. I admire hearth manufacturers that have their IMAP set 10% higher than brick-and-mortar MAP and are vigilant on enforcement.”

LEFT: Designing a one-of-a-kind showroom experience offsets consumers' interest in buying online.

RIGHT: Simplifying the complex design and selection process is paramount to The Fire Place's growing success.

NEW ON THE HORIZON

Our new V-Class burner and logs brand new Horizon. and driftwood with glowing embers and

about the Horizon:

Lounging in Louisiana

Helping people make their lives more relaxing is this retailer’s recipe for success.

BY KIMBERLY RODGERS PHOTOGRAPHY BY ROBIN REYNOLDS

When Allison Woodfield opened Louisiana Casual Living (Gonzales, Louisiana), the store’s category was something she was very familiar with. In 1994, she joined her family’s pool and spa retail store in Albuquerque, New Mexico. Seeing the need for expansion in the late 90s, the family relocated the store into a 7,500-square-foot space adding high-end grills, hearth products, and an extensive selection of patio furniture and accessories.

Like many entrepreneurs, Woodfield’s path from the daughter of retailers to owning her own store was a winding one. Twenty years ago, she moved, with her then 19-year-old son, from Albuquerque to Louisiana and joined a national supplier of pool and spa care products as an account manager. After a couple of moves to Atlanta and Arkansas along with some job

TOP: The showroom offers a treasure trove of unique pieces.

BOTTOM: Allison Woodfield

changes, Woodfield moved back to Louisiana where her son was still living.

She worked for different companies in the outdoor casual segment, including BBQ Guys, a company specializing in all aspects of the backyard space, and a large wholesale home décor company calling on furniture stores and gift shops. “It was then that I realized I would much rather be doing this all on my own, so I opened a store,” she says.

LAUNCHING AND GROWING

In 2018, Woodfield founded Louisiana Casual Living in a large strip center in Gonzales. Unfortunately, with only two other businesses in the location, the store received little walk-in traffic. “We were definitely a destination store.”

In 2019, Heritage Crossing, a new mixed-use development in Gonzales, was announced. Set on a 103-acre site, the development’s plans included higher-end residential homes, townhomes, apartments, retail shops, restaurants, entertainment, office space, and services all connected by walking trails and bike lanes—and set to become the focal point of the region. At the time, Woodfield was locked in a five-year lease, but thought the location would be a perfect fit for her store.

Serendipitously, with construction delayed due to the COVID-19 pandemic, she was able to secure a space in a recently constructed building at Heritage Crossing just as her lease was ending. “It worked out fantastic, and I moved to my new store a month after my lease expired on my old building in July 2023,” she says. Operating out of Heritage Crossing has already been a boon to business, she adds. “The walk-in traffic has been incredible. I have an upscale grocer as my neighbor, which brings in people all day long.” Three other businesses, including two restaurants and a men’s hair salon, also draw traffic.

Between 2023 and 2024, Woodfield has already had 400 to 500 more transactions in her new location compared to her previous one. “The foot traffic has significantly changed and while these may not all be big purchases, more people are coming into the store and will purchase something to take home.” With more businesses and services moving to the development, Woodfield expects business to only expand. She notes that Heritage Crossing is becoming the hub of not only Gonzales but Ascension Parish—part of the Baton Rouge metropolitan area. “There is a tremendous amount of activity going on here every day.”

In the middle of all this growth is Louisiana Casual Living, which has a 5,000-square-foot unit with 3,500

TOP: Since moving to its new location, walk-in traffic and business has increased.

BOTTOM LEFT: Due to the extreme weather conditions in Louisiana, products made from recycled plastic are very popular.

BOTTOM RIGHT: Louisiana Casual Living is Ascension Parish’s largest outdoor lifestyle store.

square feet of showroom space. Woodfield aims to keep her showroom an inviting place for people to browse. “The other day, a customer told me how much she loves coming into the store because it’s so relaxing. That was a huge compliment.”

TREASURE TROVE OF OFFERINGS

Her merchandising strategy is to make her store like a treasure hunt so that customers can be delightfully surprised when they discover something they didn’t know they needed.

In patio offerings, the store partners with top name manufacturers such as Telescope Casual, Winston, Homecrest Outdoor Living, Finch, Casual Comfort, Frankford, Treasure Garden, and

Pawley’s Island. “I do very well with recycled plastic and in 2024, it was my largest category.” This is due in large part to the Louisiana climate, which includes hot, humid temperatures as well as storms and high winds. “Recycled plastic holds up very well in a variety of our weather elements, especially hurricanes!”

For the past few years, Woodfield has also been focusing on sourcing products made in the USA. This especially ramped up during the pandemic and the resulting supply chain issues from overseas manufacturers. She first sold products from domestic manufacturers Telescope Casual (her primary line for aluminum furniture) and Homecrest in the 1990s and notes, “I am glad to be able to carry them again because of their quality, style, and comfort.”

Beyond patio furniture, umbrellas, and outdoor décor, Louisiana Casual Living also carries pool and spa chemicals. “For most of the year, our weather is hot and sticky, so many people have pools,” Woodfield says. She is increasing her indoor décor and entertainment offerings, and is expanding into indoor kitchenware. “I want to be able to encompass the entire family gathering and entertaining experience, and if you are going to entertain outside, you need kitchen accessories to help cook the food.”

While she sold freestanding grills at her previous location, she does not carry them at her new store. “In our area, everyone seems to want a built-in grill, and I don’t have a crew to do installations and I don’t want to compete with the mass merchants on portable grills.”

Woodfield runs Louisiana Casual Living on her own. During the week, she is able to handle the walk-in traffic but could use someone to work on Fridays and Saturdays. “It’s hard to find someone who wants to work 10-20 hours a week and yet still learn about all the products we sell in the store.” As more tenants move in to Heritage Crossing and bring in more walk-ins, the goal is to hire a fulltime employee. Deliveries are handled by a third-party carrier.

Advertising, she notes, is one of the most challenging aspects for a specialty retailer today. It’s expensive and hard to decide where to place your marketing dollars. “I need to do more but find it hard to be consistent. TV and radio are very costly, and few people read a newspaper anymore.” Social media does work well for her, along with a billboard to catch eyes while people are sitting in traffic. “Word-of-mouth is still my best advertising.”

Woodfield’s customer service philosophy is simple. She strives to sell products that make people smile. “I want people to take an item home and create memories with it and make their lives better.” Furthermore, she always talks to her customers while they are in the store to get to know them. “It could be something very easy like talking to them about a product and the story behind

it, but it starts a dialogue with the customer that can turn into an immediate purchase or a return visit.” This personal touch is what makes Louisiana Casual Living stand out and is something that can’t be found online, she adds.

When she first moved to Louisiana several years ago, Woodfield needed patio furniture, so she went shopping at the only three outdoor specialty stores in the area. “I realized that there wasn’t a patio-focused store in my parish—the fastest growing area of Louisiana—and a seed was planted that eventually grew into Louisiana Casual Living.” Woodfield truly enjoys her work, and having her own store is something she has always wanted to do. “I always tell people I have the best job in the world because I get to shop, buy lots of fun stuff, and turn it around and sell it and hopefully make some money.”

Outdoor Kitchen Customization

Kitchenware and entertainment offerings are increasing.

Patios in Paradise

By never hesitating to adopt new ideas, services, or products, this Florida specialty retailer keeps customers coming back for more.

BY SHARON SANDERS PHOTOGRAPHY BY CHRIS ROSS

Florida is an outdoor living paradise for all seasons. There is no shortage of beautiful places to live and play outdoors—whether it be along the miles of coastline, inland by one of the state’s many lakes, or nestled in its extensive system of rivers and canals. Patio Style is a local specialty retailer that calls Longwood, Florida, home and its customers family.

Patio Style’s steady evolution has kept it going strong over the past five decades as it stays in touch with the wants of the local community. “We never hesitate to adopt a new idea, service, or product to keep our customers happy and coming back for more,” says Chris Ross, owner.

Patio Style was established in 1973 and has the unique distinction of being a three-generation family business—with three different families. It started as a local pool supply store called Swim and Stuff and expanded into the patio furniture industry with a sec-

TOP: Patio Style has been a Florida favorite since 1973.

BOTTOM: The showroom provides a glimpse into relaxing outdoor spaces.

MIDDLE: Chris and Claudine Ross

BOTTOM: Outdoor kitchens with all the extras are big business.

tion of the showroom known as Horizons. Ross started working for the original owner while he was transitioning from his job as an automotive technician. He was only planning to stay around temporarily until he finished going back to college. “I had no thought for what the future held,” Ross says.

After a number of years, the first owners decided to retire and sold the store to a second family who closed the pool business in 2006 and transitioned solely into patio furniture and outdoor living products—Ross decided to stick around. “I had found my niche. I built an outdoor kitchen division that was thriving, and it was a perfect fit for the direction the new owners were heading.”

He stayed on with the contingency that he could purchase the business when the owners retired. The time arrived to sell, and they followed through on their promise—Ross and his wife, Claudine, officially took over the business in 2022.

A SOLID FOUNDATION

“Now that the business is ours, building a solid foundation is a priority,” Ross says. Patio Style is a longtime local favorite—outfitting Florida homes over the years with everything from pools to patio furniture and outdoor kitchens. Ross has been a part of the store’s evolution for 23 years, helping make it what it is today. “Our identity is a family-owned business that cares about its customers, and that’s who we always want to be. We make all of our business decisions with that in mind.”

Patio Style is located 30 minutes northeast of Orlando and 45 minutes from the coast. Situated on a main highway, its expansive storefront is a retail landmark that is hard to miss. The airy 10,000-square-foot showroom features a range of outdoor living products

TOP: Patio Style is located in Longwood, Florida.

SHOWROOM SHOWCASE

from some of the finest manufacturers, including furniture from Berlin Gardens, Ebel, Bernhardt, Tropitone, Kingsley Bate, and Telescope Casual; grills from Twin Eagles, Dometic, and Alfresco; and True Refrigeration.

The showroom is designed to inspire shoppers who are curious about creating a personal outdoor space with all the comforts of home. “They can test the comfort of a chair, feel the softness of fabric, and see the craftsmanship in-person for themselves. That’s the one thing a brick-and-mortar store has that makes it special,” Ross says. The Patio Style team prides itself on being able to expertly stage the showroom that is primarily luxury furniture and décor with a separate room dedicated to outdoor kitchens. Ross recently added a custom fireplace feature that is designed for an outdoor great room. “It’s fun to see shoppers’ expressions and excitement when they realize all the possibilities for the first time.”

For more than 20 years, Patio Style has sold a variety of freestanding grills and is known as the area’s go-to retailer to purchase the popular Big Green Egg. Today, with the surge of its outdoor kitchen business, customer demand has grown to include more requests for custom grill work. “We offer custom cabinetry in aluminum, metal, poly, and resin. We build our own framing and hoods, make our own precast, and do all of the stonework ourselves. We have expertise most retailers don’t, which is why we are able to continually diversify.”

This past year, Ross brought in a number of new

products to broaden the store’s offerings that include a few high-end furniture lines and some of the latest designs in cabinetry and cooking equipment. He is particularly excited about bringing in a selection of customizable per golas and roof systems from Miami-based Azenco Outdoor.

“Patio extensions that add comfort and ambiance are an affordable way to pull together outdoor room design without the expense of doing hardscape or building permanent structures,” Ross says. “We think it’s important to always offer new choices that will inspire customers to make their outdoor spaces more luxurious.”

SERVICE PLUS

“The benefit of having the same employees for a long time is that they become familiar faces that customers recognize. When they come back to make another purchase or have a question, they already know who they are working with. That kind of customer service is a welcome bonus when you are dealing with significant purchases.”

At Patio Style, the staff is everything. “Our employees are knowledgeable, experienced, and focused on the customer. The sales team, in particular, is skilled at being able to take a customer’s idea and bring it to life—often adding in things the customer didn’t even consider,” Ross says. Having qualified, friendly employees relaxes shoppers, which makes it easier to earn their trust on every level. Most of the staff have been around for many years.

Ross is also adamant about personally handling any product warranty issues. Customers are never asked to deal with manufacturers directly. He gladly handles all the details like taking pictures, getting approval, and following up to close a claim. “We already have relationships with the companies, so we know the ins and outs of what they need. We will only call the customers when the issue is resolved—it’s our way of taking care of them after a sale, and it’s always appreciated.”

It’s been a little over two years since Ross and his wife took the helm of Patio Style, and they couldn’t be happier. “We love what we do. Every single project is different and that is our stamp—creating something personal a customer can call their own. That is where we have our success at the end of the day.”

YOUNG & HUNGRY

Under the direction of the Nicolia brothers, American Made Grills offers a youthful, innovative, and energetic approach to outdoor grilling.

BY SHARON SANDERS

AMERICAN MADE GRILLS LLC (LINDENHURST, NEW YORK) BRINGS DISTINCTIVE STYLE AND LUXURY TO OUTDOOR GRILLING. The brand’s handcrafted lineup of eye-catching grills is sparking curiosity that has specialty retailers talking. Headed up by the Nicolia brothers—Nick, 28, and Roberto, 36—the experienced young duo is determined to make American Made Grills a lifestyle brand that consumers ask for by name. Patio & Hearth Products Report chatted with Nick Nicolia, president, to see what the buzz is all about as the ambitious brand is poised to reach new heights.

What is your company’s story?

Nicolia: We are a family-owned business based in New York that manufactures and distributes all things outdoor living from fire pits, fireplaces, and lighting to patio heaters, kitchen islands, and barbecues. We have over six decades of experience in the outdoor industry that started in 1959 with the introduction of our concrete paving stone business. Since then, we have diversified our product portfolio and gained a reputation for expertise and personal service.

We are proud to say we’re one of the major distributors of outdoor products on the East Coast.

In November 2024, we acquired American Made Grills, a respected luxury brand with a loyal following in the outdoor cooking space. We are excited to welcome this premier brand into our family.

Why is American Made Grills a good fit for your company?

Nicolia: We both have the same innovative American spirit. Our team has distributed these superior grills for the past four to five years, so we already loved the brand. Not only do they turn heads when it comes to style, they are built for performance. The grills are a top name in the professional outdoor cooking world, and as outdoor living grows in popularity, they’re fast becoming a favorite of the ambitious backyard chefs.

We create, build, and produce every grill in our own state-of-the-art manufacturing facility on Long Island. Customers appreciate that our products are made domestically because they know they can trust the quality and are proud to support U.S.-made products.

What is the brand known for in the industry?

Nicolia: American Made Grills has defined outdoor cooking with its technology and style. Its flagship grill is the Muscle Grill that was designed (by our predecessor) to look like a classic allAmerican muscle car. The hood is a nod to a muscle car chassis along with lights and oversize gas knobs. Its counterpart is the Encore, which is the same grill, but with an aesthetic that appeals to consumers who prefer a clean, modern look.

The heart of both of these beautiful grills is our patented hybrid fuel technology. The appeal of hybrid fuel is that it allows you to cook with both gas and natural fuels including fruit woods, charcoal, lump charcoal, and more—all on the same grill. People also love that they can ignite the grill with the touch of a button instead of manually stoking the fire. While the Encore and Muscle Grill are our premier grills, we offer a complete lineup of highperformance luxury models designed to meet the needs of any ambitious outdoor chef.

What are some of your first steps since the acquisition?

Nicolia: We are excited at the possibilities that the next few years hold. The brand already has a great reputation, and we’re taking it to the next level. We plan to enhance everything—our quality, product line, and position in the industry. For 2025, we have invested millions of dollars to refresh the brand and promote heavily across the United States, including advertising,

TOP LEFT: Freestanding Estate – 42” gas grill

TOP RIGHT: Freestanding Muscle – 32” hybrid grill

MIDDLE: Atlas – 36” gas grill

display programs, and trade shows. We have an amazing marketing team that is dedicating all of its time and resources to raising awareness of American Made Grills.

How are you partnering with specialty retailers?

Nicolia: We have introduced a creative in-store marketing program that focuses on what dealers have told us they need help with the most. Our mission is to drive consumers to their stores, bring in more revenue, and for people to ask for our grills by name. We are also strengthening the accessory add-on experience. This includes fresh point-of-sale materials and displays. We will continue to work closely with our amazing distributor network as we always have, and this will be yet another way to increase sales for our products.

What are today’s backyard chefs looking for in grills and outdoor cooking?

Nicolia: People want outdoor cooking to be a part of their everyday lives more than ever before, not just something they do on weekends. It’s fun, easy and the food just tastes better when it’s made outdoors.

Outdoor cooking manufacturers (like American Made Grills) are creating products that give people cooking options from smokers and grills to pizza ovens and griddles. Aspiring backyard chefs are looking for a blend of the best-looking products with the best performance for the best value. When they find something that fits their lifestyle, they are willing to invest just as much money as they would on indoor appliances.

For 2025, what new products are you most excited about?

Nicolia: Every new brand needs a new product to say,

“hey, I’m here.” In spring 2025, shortly after HPBA, we will launch our spectacular high-end collection of doors, drawers, and cabinets that accentuate the luxury of our line. They incorporate some creative features that elevate the whole outdoor cooking experience. I know a lot of manufacturers make doors and drawers—but ours are unlike anything else in the industry. We are also looking to integrate our popular hybrid fuel into more of our grills because the technology makes cooking so easy and versatile.

What does the future look like for American Made Grills?

Nicolia: Our goal is to make this great American brand even greater. We are shining a new light on our luxury grills with product innovation and strong marketing. Our family has been in the industry for years as a distributor, so we are thrilled to be a part of it as a manufacturer. We attended our first HPBA show this year and met some pretty cool people. Everyone is friendly competitors willing to reach out and share ideas so we all can contribute our expertise to grow the industry. My brother and I are young and hungry with lots of energy, ideas, and a vision for the future. American Made Grills has so much potential—it’s an exciting time for every aspect of the brand.

UNDER COVER

By focusing on color trends, style, fabrics, innovation, and lighting, Tempo Patio makes its way into the residential and contract arena.

BY DANA ROBINSON

LANDSCAPING, COLOR PALETTES, AND FURNITURE SELECTION ARE ALL CRITICAL FACTORS TO CONSIDER WHEN DESIGNING THE PERFECT OUTDOOR SPACE.

But they all become irrelevant if one critical element is overlooked: sun shades. Perhaps the hardest workers in any backyard setting, sun shades can take on just about anything Mother Nature can dish out, from harsh sun to pounding rain—leaving guests underneath feeling cool, comfortable, and protected.

Realizing the sun shade’s make-or-break importance to backyard

living, Birmingham, Alabama-based Tempo Patio began crafting high-end specialty umbrellas in 2016 when its parent company, Tempo Manufacturing, established a state-of-the-art facility dedicated to producing specialty-grade shade solutions. The organization upped its game in 2019 by launching Tempo Patio Umbrellas in the U.S. and Tempo Leisure LLC, in 2022 as the brand’s U.S. operating subsidiary, focusing on domestic warehousing, distribution, and investments in advanced manufacturing.

“Our mission has always been to redefine outdoor shade through innovation, style, and superior craftsmanship,” says Tyler Mims, director of marketing and brand management. “From expanding our product offerings to investing in new market opportunities, we remain committed to delivering solutions that set our dealers apart and enhance outdoor spaces.”

NEW OFFERINGS

Tempo’s commitment to style and innovation is perfectly showcased in the company’s new product collections—most notably, the Lighted-Hub System for the Zurich Cantilever. The powerful, rechargeable center light is an expansion of the company’s Aurora Solar Lighting System and complements the lighted ribs, offering solar and USB charging options. Mims also notes that the system allows for uninterrupted evening ambiance and makes showroom demonstrations more impactful for dealers.

Tempo also recently introduced EZ-Lock Bases, “a revolutionary improvement to traditional umbrella bases,” Mims says. The EZ-Lock system eliminates cumbersome thumb screws with a 360-degree, six-point locking collar, which provides superior stability, prevents scratching, and enhances user experience with its sleek, modern look.

And rounding out this year’s new product options is Tempo’s Decorative Outdoor Pillow Line. “Using the best outdoor performance fabrics from Sunbrella and Sun-Tec, these pillows bring the elegance and style of interior décor to outdoor spaces, while offering superior durability and weather resistance,” Mims says.

“Featuring exclusive, thoughtfully curated designs, this collection showcases sophisticated patterns and color palettes that elevate any outdoor setting—whether styled on their own or paired with other outdoor furnishings.”

This year, Tempo also saw a clear opportunity within the contract space, which led to the launch of the VELARIUM contract-grade line of umbrellas. Officially debuting at the 2025 HD Expo in Las Vegas, VELARIUM represents the company’s commitment to expanding into the high-performance commercial sector while maintaining the same dedication to quality and design that defines Tempo Patio.

“While our focus remains on specialty retail with Tempo Patio, the introduction of VELARIUM reinforces our investment in growth, innovation, and meeting the market where it’s headed,” Mims says. “By continually developing new products and responding to industry demands, we ensure that our brands remain at the forefront of outdoor shade solutions.”

But the new collections are not to be outdone by Tempo’s classic offerings. The Zurich Aurora Cantilever remains a favorite due to its seamless blend of function and style. With 360° rotation, all-direction tilt, and integrated solar lighting, it offers expansive shade coverage by day and an inviting glow by night—ideal for customers seeking practicality and ambiance.

The Catania Aurora Swirl is another classic crowd pleaser with a 360° swirling feature, which allows effortless shade adjustments.

“Combined with our Aurora Lighting System, this umbrella is a go-to for those wanting a statement piece with both movement and illu-

TOP: Catalina Swirl Aurora at Night

BOTTOM: Catalina Swirl Aurora

mination,” Mims says. “Both products exemplify our commitment to reimagining shade solutions that prioritize versatility, ease of use, and aesthetic appeal.”

MEETING THE MOMENT

All of Tempo’s product collections were created, in part, to meet shifts in customer demands. “One of the biggest changes we’ve noticed is in color trends,” Mims says. “For years, neutral tones, like beige and gray, have dominated, but customers are now craving unique, elevated colors that pop. They want shade solutions that feel fresh, bold, and distinctive, making their outdoor spaces stand out.”

Tempo meets the moment by offering umbrellas in bold shades, highlighted by decorative designs like the Ocean Flamestich double-sided canopy and Sky Blue with Navy double-scalloped valance from Sun-Tec. Mims also notes that customization options for canopies are becoming more important, as well as large-size preferences.

“Larger umbrellas are in higher demand as homeowners invest more in their outdoor living spaces. With more people entertaining in their backyards, they’re looking for expansive shade solutions that offer both functionality and a striking visual impact,” he says. “These shifts reflect a growing emphasis on personalization, bold design, and enhanced outdoor experiences, all of which Tempo Patio is focused on delivering.”

Beyond product innovation, Tempo is committed to dealer success by ensuring that they’re equipped with

trendsetting, high-quality offerings that attract discerning customers. The organization is primarily focused on serving its national network of specialty retail dealers across the U.S., but is actively expanding into Canada, Mexico, and the Caribbean, targeting regions with a strong demand for high-end outdoor products.

“Though we are a national supplier, we remain deeply connected to our local community and take pride in seeing our shade solutions enhance patios throughout the greater Birmingham area,” Mims says.

Tempo is also focused on supporting its customers and dealers with a top-notch leadership team that’s looking toward future growth and innovation. Founding CEO Shawn Luo and Chief Marketing Officer Jennifer Tong have entrusted the U.S. leadership team with developing a clear, strategic vision. Mims recently joined the executive committee, bringing fresh insight and strength to the company’s long-term direction, while President Scott Crumrine and VP of Sales Norman Shapiro continue to guide the company, ensuring stability and a clear strategic vision. Rounding out the group is the design team, led by Creative Director Mary Kate Baker, who travels the world to stay ahead of emerging trends in fabric development, decorative elements, and material innovation.

What lies ahead for Tempo is a continuation of its

commitment to design excellence and superior customer experiences. “At the heart of it all is our unwavering commitment to customer service and dealer success,” Mims says. “By listening to the market, staying ahead of trends, and maintaining our dedication to quality, Tempo Patio is poised to lead the industry for years to come—ensuring that our products do more than provide shade; they inspire life’s special moments.”

LEE MADE IN AMERICA SINCE 1947

Sky Blue Valance with Pillows

Velino Dove Tempotest® Capstone Collection

Supreme Focus

A

deep commitment to innovation and craftsmanship helps this family business take fireplaces to the next level.

BY MAURA KELLER

SUPREME FIREPLACES INC. IN MONTREAL, QUEBEC,

has been manufacturing quality wood-burning fireplaces since 1981, when its founder, Emmanuel Marcakis, made his first firebox insert after he purchased his first home and sought a more efficient way to heat it.

“With the oil crisis driving up energy costs, my father was looking for practical energy alternatives,” says Anastasia Marcakis, sales manager at Supreme. “At the time, options for fireplace inserts were limited, so he decided to build his own. When family and friends saw how well it performed, they began requesting one for themselves. It was then that he recognized a real demand for well-designed, efficient fireplace solutions.”

Indeed, Marcakis’ initial fireplace insert design put him and his eventual award-winning fireplace manufacturing company on the proverbial map. “That moment marked the beginning of Supreme,” Marcakis says. “His vision was simple yet enduring: To bring warmth and comfort into people’s homes. What started as a personal project soon evolved into a business built on craftsmanship and innovation— principles that continue to define Supreme today.”

As a family-owned and -operated entity, Supreme also boasts a strong sense of pride throughout all aspects of its operations. The family members who work at the company, along with the larger company team, take pride in fostering strong, lasting relationships with their hearth dealers. “We don’t just manufacture fireplaces—we create partnerships by understanding their challenges and designing products and programs that truly

support their needs,” Marcakis says.

What further sets Supreme apart is not only the company’s commitment to innovation and craftsmanship but also their team’s personalized approach. “From dealer support programs to tailored marketing strategies and thoughtfully designed products, we go beyond offering fireplaces—we provide real value and a partnership dealers can rely on,” Marcakis says. “This dedication has helped Supreme build a brand that stands for both quality and integrity, earning the trust of our dealers and reinforcing our reputation within the industry.”

HISTORICALLY SPEAKING

It’s been over 40 years since Supreme began, and the hearth industry has signif-

icantly evolved thanks in part of Supreme’s innovations that have indelibly impacted the industry for the better.

As Marcakis explains, the fireplace industry has undergone a significant transformation in recent years.

Consumers are no longer just looking for a heating solution—they see fireplaces as a key element in shaping their lifestyle and home environment. “Today, a fireplace is more than a source of warmth; it’s a statement piece, the heart of a space where people gather, unwind, and create lasting memories. This shift has driven innovations focused on both aesthetics and functionality,” Marcakis says.

This shift has also driven the Supreme team to embrace innovation throughout its design and manufacturing processes. “At

Left: Supreme Fireplace’s clean-facing, high-efficiency fireplaces are a favorite among today’s discerning hearth customers.

Right: Freestanding stoves, like the Nova 18, are celebrated for their combination of form and function, while being the focal point of a room.

Supreme, we embrace this evolution by combining craftsmanship, innovation, and design to create fireplaces that not only perform exceptionally but also enrich the spaces they’re in,” Marcakis says.

While the company’s product lineup has certainly evolved during its 44-year history, some of Supreme’s current bestselling units vary depending on the market. For example, as Marcakis explains, in new construction, the Astra Series, particularly the Astra 32 and Astra 38, has gained significant traction among dealers. “These models have become go-to choices as versatile alternatives to the discontinued Kozy Albany and Z42, offering efficiency, adaptability, and a compact footprint that suits a wide range of installations.”

Beyond built-in fireplaces, Supreme’s Novo stove series has also seen strong demand. Frequently featured in design projects and across the company’s social media platforms, the Novo has captured the attention of designers and architects who appreciate its clean lines, contemporary appeal, and reliable performance.

Marcakis also notes that homeowners are gravitating toward sleek, minimalist designs that emphasize large viewing areas, allowing the fire to be the focal point. “As a result, bulky, overpowering surrounds are losing appeal in favor of more understated, integrated designs that seamlessly complement various interior styles,” she says.

As part of the company’s commitment to partnering with dealers, Supreme strives to provide robust visual storytelling tools, including lifestyle images and

videos featuring its products. This helps consumers envision how Supreme’s fireplace solutions can enhance their space. Social media also plays a big role in Supreme’s efforts to educate consumers on the latest innovations and product selections available today, as homeowners are drawn to design inspiration and lifestyle-focused content.

“While we don’t sell directly to consumers, we focus on supporting our dealer network through tailored programs that fit their needs,” Marcakis says. “From product training to personalized marketing support, we equip our dealers with the tools they need to better serve their customers and grow their business.”

ON THE HORIZON

The hearth industry has seen a wealth of changes and evolutions throughout the last few decades since Emmanuel Marcakis developed his first fireplace insert. As Anastasia Marcakis points out, EPA regulations have pushed manufacturers to redesign, innovate, and incorporate clean burn technology into their products. And while the industry continues to evolve, wood-burning fireplaces will always have their place, offering the warmth and ambiance that people love.

“Consumers today are investing in creating unique, inviting spaces where the fire becomes the centerpiece of their home,” Marcakis says. “More than ever, fireplaces are not just about heating— they’re about bringing people together and enhancing

the overall design of a living space.”

Throughout its history, Supreme has focused on developing a legacy of innovation—and the company has succeeded. From a brand perspective, the Supreme “name” is recognizable and sought after by discerning homeowners.

“We’re driven by a legacy of innovation, and what excites us most is our ability to keep pushing boundaries in fireplace design and technology,” Marcakis says. “As we move forward, we’re committed to enhancing our products with cutting-edge features that elevate both user experience and sustainability, and increasing our product offerings with new designs and products.”

The company is continuously expanding its product line to meet the evolving needs of their partner dealers and the industry. In 2025, Supreme Fireplace will introduce new inserts, a double-sided stove, and additional accessories, building on the success of its existing models. They are also enhancing product features and designs to offer greater flexibility and performance.

“The fireplace industry is evolving to meet changing consumer preferences, regulatory shifts, and technological advancements. Looking ahead, efficiency and sustainability will continue to be major drivers,” Marcakis says. “Homeowners are increasingly seeking eco-friendly heating solutions that reduce emissions without compromising performance, pushing manufacturers to develop cleaner-burning, high-efficiency fireplaces that align with stricter environmental standards.”

Driven to Diversif y

By offering customers a one-stop shopping experience, Berlin Gardens has seen its footprint increase on showroom floors.

BY LARRY THOMAS

ALTHOUGH AMISH-MADE FURNITURE IS TYPICALLY ASSOCIATED WITH SOLID WOOD BEDROOM AND DINING ROOM PIECES,

Berlin Gardens has been quietly delivering that same handcrafted, heirloom look to the outdoor furniture space for nearly 40 years.

With its operations in the heart of northern Ohio’s Amish country, a highly skilled workforce, and a domestic supply chain, the company is now poised to drive growth and raise its industry profile through an array of new products and product categories that will cement its presence at the upper end of the market.

“Diversification has been the name of the game for us,” says Molly Lotut, marketing director. “We’re trying to offer consumers a one-stop shop with Berlin Gardens, and so far, this initiative has been working really well for us.”

She notes that a key to its previous success has been furniture built with HDPE, a recycled plastic that is practically maintenance free and can last a lifetime. And while those signature Adirondack chairs, gliders, dining tables, and porch swings will continue to be an important growth driver, HDPE pieces such

as swivel rockers, love seats, and fire pits have been successfully added to the assortment in recent years, giving the company the opportunity to add new dealers and do more business with existing dealers.

NEW LINES

While furniture still accounts for about 85% of annual sales, Lotut says sales of structures such as gazebos and pergolas have ticked upward since the COVID pandemic ended. And more recently, the launch of the Agora Outdoor Cabinetry line has attracted considerable attention.

“We’re very happy with the initial response,” she says of the Agora Outdoor Cabinetry line, which is made of marine-grade polymer and also produced at the Ohio factory. “Outdoor kitchens have become very popular with high-end consumers, and we’re trying to capitalize on that.”

The line, sold under the Agora Outdoor

Cabinetry brand, includes highend features such as stainless steel hardware and soft-close doors, and they’re designed to fit and vent grills according to manufacturer’s specifications.

Lotut says the cabinets are shipped in a KD format, but installation is made simple by an innovative LockDowel assembly system. “We just introduced them in January, but they’re already having an impact,” she says.

And if that wasn’t enough pump-priming new products, Berlin Gardens is also launching an aluminum furniture line that will expand its offerings. Lotut says the company believes the new line will help expand its dealer base and capture more floor space with existing specialty store dealers.

DOMESTIC PRODUCTION

In keeping with its all-domestic production strategy, she says the company recently installed powdercoating equipment in the factory, and will make the sling and cushion seating for the aluminum line in-house—just as it does for all its other furniture collections. “We make sure our raw materials are sourced from premium vendors,” Lotut says. “And we try to use as many local vendors as possible.”

The company’s HDPE supplier is Tangent, a poly lumber producer whose focus on sustainability aligns perfectly with Berlin Gardens, she notes. “We

continued on page 89

TOP: The stylish Mahew Collection features a clean contemporary design and cushions built for long-lasting comfort.

BOTTOM: The Vida dining collection is available with a variety of seating options, including a high-back swivel rocker.

BranchingOut

With the introduction of the Dawn 40s Gas Stove, DS Stoves is expanding while staying rooted in its history.

BY CHERISE FORNO

SINCE THE DAWN 40S GAS STOVE LAUNCHED IN NOVEMBER, DS STOVES (GORDONVILLE, PENNSYLVANIA) CONTINUES TO EXPAND the Dawn Series line to meet the demand for the popular products. Stephen Stoltzfus, chief operating officer of DS Machine, notes that the Dawn 40s Gas Stove has been a runaway success.

“Our first production run sold out quickly, and the feedback has been overwhelmingly positive,” he says. “The hearth industry has long needed a truly effective gas heater, and Dawn 40s delivers.”

The Dawn Gas Stove boasts more than 1,000 square inches of heat exchange surface. With an 82+% efficiency rating, it delivers exceptional warmth—safely and effectively. The Dawn stove also features anti-reflective glass, a ceramic ember bed, and a custom ceramic log set. The stove is available in Standing Pilot and IPI models, and its design and efficient heat output makes it stand apart from other stoves in its category. The

highly efficient stove with a fresh design is also backed by an unparalleled warranty.

DS Stoves’ popular HECO Inline has captured the growing homesteading lifestyle that is particularly emerging with younger customers, who appreciate the experience as much as if not more than the result—the ritual of lighting a fire, the process of slow-cooked meals, and the satisfaction that comes with living a simpler, more self-sufficient way of life.

“This series is redefining what people expect from a cookstove, combining contemporary style with high heat output and cooking versatility,” says Karen Smeltz, DS Stoves executive advisor. “Unlike traditional cookstoves, which are often large and ornate with cast-iron details, the HECO line seamlessly integrates into modern kitchens.”

The HECO line features wood cookstoves with high BTUs—68K, 72K, and 90K—with

TOP: DS Stoves continues to expand its Dawn Series.

BOTTOM: The popular HECO InLine blends seamlessly with modern designs.

modern aesthetics and customizations as an option. “These stoves combine the power of true home heating with functional cooktops and ovens,” Smeltz says.

The HECO Inline Series (320W) cookstove is specially made to burn wood. The cookstove gets its “InLine” name because the stovetop, firebox, and bake oven align with each other. The cookstove also lines up with the cabinetry.

EXPANDING FOR THE FUTURE

DS Stoves’ heating offerings include a lineup of stoves, inserts, furnaces, and boilers. The evolution of DS from a small fabrication shop into a manufacturer of highquality heating products continues as it moves into the specialization of new heating systems. “Today, we are answering the demand for practical heating solutions across a variety of fuel types,” Smeltz says. “While our legacy is coal and wood/coal combination units, we are expanding beginning with gas heating solutions to meet growing consumer demand.”

Since its founding in 1978, the family-owned business has designed and manufactured all DS stoves in Lancaster County, Pennsylvania—a tradition they are committed to continue. “We take immense pride in our American craftsmanship and the community we’ve built around our brand,” Stoltzfus says. “To support our continued growth, we are expanding our manufacturing facility, warehouse, and office space—all on the same property where DS has operated since 1988.”

Stoltzfus explains that this investment and expansion will improve the company at every step from production

cision. “What truly sets us apart is our culture of authenticity, adaptability, and commitment,” Smeltz says. “We don’t cut corners. Instead, we focus on building trust, embracing innovation, and delivering excellence—on time, every time.”

to logistics to customer service and dealer support. “With our new warehouse now complete, we’re on track to finish construction of our state-of-the-art manufacturing and office space later this year,” Stoltzfus says. “This investment will streamline production, enhance logistics, and create an even better workplace for our team.”

In addition to expanding into heating and cooking product design and manufacturing, it also successfully operates a wholesale hearth products division that sells products such as stovepipe, chimney systems, hearth pads, etc. While DS has adapted to the changing market over the last four decades, it has remained true to its core principles of faith, integrity, and honest partnerships. “We’ve grown into a trusted name in both the hearth and fabrication industries,” Stoltzfus says.

At its eastern Pennsylvania facility, its fabrication division is well versed in both large-scale production as well as custom one-off designs. Whether it’s completing an order on a massive scale or crafting stoves, it maintains the same dedication to high quality and pre-

Even beyond crafting high-quality products, DS has invested in the people and culture of its company to create a positive work environment that enhances the craftsmanship of its products even further. “When our team takes pride in what they build, that dedication shines through to our dealers and customers,” Smeltz says.

FORWARD FOCUSED

In addition to its facility expansion, the company has ambitious goals for the year ahead with new product development, growth in fabrication, and controlling its expansion to ensure quality.

“While we are growing rapidly, our focus remains on strategic, sustainable growth,” Stoltzfus says. “We want every DS dealer to feel like an extension of our team, ensuring that our expansion enhances—not overwhelms—our commitment to personalized service.”

The R&D team is testing new heating products that will help DS expand its dealer network, and the company’s contract fabrication business is busier than it’s ever been, allowing it to serve more customers and expand its market presence in the industry.

“2025 is shaping up to be a landmark year for DS,” Stoltzfus says. “At DS, we believe in providing high-quality products, personal attention to our dealers, and industryleading warranties—all while staying true to our roots.”

HECO InLine Series

FireplaceTrends

Here’s what consumers should look for in determining which type of system to warm their home.

BY MARK STONER

AS THE FOUNDER AND PRESIDENT OF ASHBUSTERS CHIMNEY SERVICE, NASHVILLE’S LEADING AND GO-TO CHIMNEY SWEEP AND FIREPLACE

REPAIR EXPERTS SINCE 1985, I’ve seen a thing or two when it comes to maintaining, building, and repairing families’ dream fireplaces that are not only safe and efficient but also easy on the eyes.

My team offers many services to our homeowners, including chimney sweeping and cleaning, fireplace inspections, dryer vent cleaning, and more. We also offer fireplace installations and facelifts, providing various design options, models, and products for our clients to select from that fit their lifestyle. Because of this, I always get the same questions when meeting with a client for the first time: “What’s in?” and “What do you recommend?”

Homeowners always want to know the hottest and latest styles and trends. After all, the fireplace is the focal point of any home. From gas to wood and electric fireplaces, there’s a lot to choose from that can initially seem overwhelming to any homeowner trying to invest in their home. So, let’s dive in to see the most popular 2024 design trends and what we can expect in 2025.

ELECTRIC FIREPLACES

In 2024, electric fireplaces were the biggest and most popular fireplaces product-wise. In the past few years, electric fireplaces, which are electric heaters that create the look of a tra-

TOP: Mark Stoner

ditional fireplace by using LED lights and mirrors to mimic the appearance of flames, have become better looking, easier to install, and less expensive, making them ideal for homeowners. They require no venting or gas lines, are energy efficient, and can be controlled remotely. However, they may not provide the same ambiance as a wood or gas system, which many people try to replicate to what they grew up with.

For 2025, I don’t expect this trend to die, especially for our team at Ashbusters. People favor efficiency and ease. They want to hit a button, have a fire, hit another button, and it turns off. Electric fireplaces are a growing segment of the fireplace industry, and I don’t predict their flames will dwindle anytime soon.

According to the U.S. Environmental Protection Agency (EPA), replacing an old, inefficient wood stove and fireplace with cleaner technologies has many benefits, including cutting creosote buildup in chimneys to help reduce the risk of fire and reducing harmful gases indoors and out. In addition to saving money, fuel, and time, making the switch can be up to 50% more energy efficient. Because of this, we’re seeing a more significant push for homes to be built with electric fireplaces, and we encourage it due to smoke from wood-burning stoves and fireplaces containing a mixture of harmful gases and particle matter that could have detrimental effects on a family’s health.

DESIGN

Regarding design, Nashville tends to have a more traditional aesthetic, with hints of contemporary and modern touches. Not only do we see it in Nashville, but traditional interiors consistently trend at the top of Americans’ design-style preferences. It’s timeless, warm, and transitional. But I’m in the people business and want to give people what they truly wish, so the design and style of any home are ideally up to the homeowner’s preference. Your home reflects your family’s unique personality, style, and life, and we’re here to help any vision come to life. We love getting creative when homeowners come to us, and we’re there every step of the way, from design to creation.

With that in mind, here are a few tips and

tricks to remember when establishing what fireplace style, design, and product will best allow you and your family to enjoy it for years:

• Consider your space.

• Figure out your time frame.

• Determine your needs.

• Consult with an expert.

SAFETY

While having a beautiful fireplace is always desired, the most significant trend homeowners should follow is safety. At Ashbusters, we follow the golden rule of safety first, function second, and looks third.

In 2025, homeowners can ensure they are provided with the utmost services by looking for certifications from reputable and nationally recognized organizations (like Chimney Safety Institute of America) and licenses from the state. To take things further, homeowners can also look to see that the company has liability insurance and workers’ compensation insurance, do a quick online search to see what others have to say about the team they’re looking to hire, and choose a company that has a lengthy history in the chimney sweep world, as well as a proven track record for providing excellent and quality service to its customers.

All in all, safety is the number one trend homeowners should follow when building or installing a new fireplace. The most extraordinary or elaborate designs can make the most lasting impressions, but it means nothing if the fireplace doesn’t work efficiently and safely. In fact, 3 of every 10 house fires caused by home heating are due to poorly maintained fireplaces and dirty chimneys, according to data from the National Fire Protection Association.

In closing, my predictions for 2025 emphasize more electric fireplaces, continuation of traditional designs throughout the home— including the fireplace—and most importantly, safety. With the right team, homeowners can, and should, get all three. And one thing is for sure: The joy, comfort, and memories that come with a fireplace never go out of style.

Mark Stoner is president and founder of Ashbusters Chimney Service in Nashville, Tennessee.

FAMILY KEEPSAKES

Featuring superior craftsmanship and timeless design, Jensen Outdoor’s furniture can be passed down from one generation to the next.

BY CAROL DAUS

SHOPPING

FOR

OUTDOOR

FURNITURE IS NOT AS STRAIGHTFORWARD AS IT USED TO BE. Between big-box stores, mass retailers, furniture chains, and small specialty shops, there are many options. But if a customer is looking for luxury wood designs that are truly heirloomworthy, Jensen Outdoor’s stylish collections clearly fit the bill.

Available at the finest home furnishing stores, Jensen Outdoor collections resonate with customers who want outdoor pieces that retain their beauty after years of use. One essential material that makes this possible is 100% FSC-certified Ipe timber harvested from the dry tropical forests of Bolivia.

“Our Ipe collections continue to exceed our

expectations—and our customers’ expectations— because they deliver on everything we promise: longevity, beauty, and sustainability,” says Eric Parsons, president. “We’ve seen tremendous interest from both designers and homeowners who want investment-grade pieces within reach that can endure for years.”

Ipe is one of the densest hardwoods available with a deep chocolate-brown color that stands out and is resilient to harsh weather. These features have understandably created a strong demand for Ipe products in recent years. “It’s this level of quality that has made Ipe wood the choice of top designers for outdoor furniture, flooring, and decking,” Parsons says.

BUILT TO LAST

Whether it’s designed for the indoors or outdoors, heirloom furniture must be constructed of the strongest materials. Ipe lumber’s durability and toughness come from its density, taking over 100 years of slow growth to achieve maturity. When used for outdoor furniture, Ipe lumber is great at naturally resisting water. This protects it from splintering, as well as from mold and mildew.

Given its strength, Ipe wood can last up to 75 years when cared for properly. For other top-quality hardwoods, a 25- to 30-year lifespan is considered excellent. Since Ipe wood is more than double that of most other tropical hardwoods, it’s easy to see why Jensen Outdoor pieces can be enjoyed by more than one generation. Jensen Outdoor furniture is also crafted using traditional interlocking mortise and tenon, and dowelled joinery that form rock-solid connections.

The Ipe lumber is made through a rolling 50-year land-lease partnership in Bolivia, which has earned the company FSC accreditation for more than 30 years so

far. “Since our primary production facilities are in Bolivia, we can ensure consistent quality and maintain responsible harvesting practices,” Parsons says. “Meanwhile, our cut-and-sew cushion operation is based in our Sandston, Virginia, facility, so we embrace a truly global effort anchored in sustainability.”

Since Jensen Outdoor’s supply chain does not include countries currently affected by President Trump’s trade tariffs, it is positioned well to remain resilient in the present economy.

ENDURING STYLE

Heirloom furniture typically transcends trends and features a timeless look that never goes out of style. It’s why the legendary indoor Eames Lounge Chair and Barcelona Chair will undoubtedly always remain popular through the generations.

Taking a cue from these iconic shapes, Jensen Outdoor understands the need to create enduring designs that appeal to customers who want highquality, lasting products. The company’s design philosophy bridges classic elements with modern touches. “We want our pieces to look as striking in a sleek, contemporary setting as they do in a more traditional or transitional space,” Parsons says. “It’s about the harmony of form, function, and timeless aesthetics.”

Jensen Outdoor collaborates with top European and North American designers who specialize in outdoor and wood furniture. “Some have been with us for years—maintaining that signature Jensen Outdoor aesthetic—while others come in as fresh voices, helping evolve our style,” Parsons says. “This balance keeps our collections both familiar and forward-thinking.”

The bold new Velo collection is the perfect example of a design that brings together an innovative look that is destined to remain a family treasure through the

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TOP: Velo Swivel Chair, Sofa Lounge Chair, and Coffee Table

BOTTOM: Eric Parsons

Tempo Lounge Chairs in Ultraleather® Raindrop, Black Moor, and Dusty Olive. JensenOutdoor.com

Tac t ful Marketing

lyze competitors. Review demographics, and psychographics, and compile a customer behavior analysis to help further identify who your business appeals to. Utilizing tools such as a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of a project or organization can unlock additional opportunities as well.

MOST BUSINESS OWNERS

WANT TO SUCCEED WITHOUT REALLY TRYING, BUT IT’S THE STRATEGIC, THOUGHTFUL, AND TACTFUL STRATEGIES THAT TRANSLATE TO EFFORTLESS BUSINESS SUCCESS IN THE MODERN ERA.

Many business owners define success based on sales and company growth. While word-of-mouth from employees, loyal customers, and the C-suite can help influence potential sales, an integrated marketing plan can help support and elevate one’s business, reaching new benchmarks and audiences that meet and possibly exceed initial expectations. A successful business thrives through the synergy of strategic marketing and sales tactics that identify opportunities, target key markets, and build long-term customer relationships.

Before diving deeper into strategic marketing tactics, let’s first review the fundamentals of marketing and sales. Whereas marketing is used to create awareness, attract potential customers, and build interest in a product or service, sales involve the direct interaction between a company and potential customers with the aim of converting them into buyers.

Think of marketing as the big picture for reaching and influencing target audiences, and sales as an implementation of the discussed strategies, focused on closing deals. This is why it’s important to ensure your marketing strategies align with your sales objectives, creating a streamlined and seamless process for the buyer on their journey through the conversion funnel. The goal is always to deliver a clear and concise message to the audience you are trying to reach.

For marketers, some key metrics to analyze the success of a campaign include overall engagement with targeted messaging (including likes, comments, and clicks), increased foot traffic, or web searches for a specific product or service. Key sales metrics include reviewing total sales revenue and conversations with leads to customers.

STRATEGIC MARKETING PLAN

To develop a strategic marketing plan, first, do your research. Identify target audiences and ana-

Second, build up your brand’s unique value proposition (UVP). What are the key differentiators that make your brand, product, or service different from everyone else? Outlining specific messaging, taglines, and images that appeal to your target audience, as well as highlighting the benefits of your products/services can help break through the noise in more competitive markets.

Next, craft a multichannel marketing strategy consisting of great visuals, clear messaging, consistent branding, and striking calls to action. Consider leveraging digital marketing tactics such as search engine optimization (SEO) and active social media pages to reach today’s consumers who rely on digital influencers for insight on what to buy, and ecommerce sites for making purchases. While online shopping has boomed in the last decade, traditional marketing methods in print publications, as well as industry shows and networking events, can also contribute to increased sales.

Each marketing strategy should include measurable goals/key performance indicators (KPIs) and tracking return on investment (ROI) to determine the overall success of your marketing campaign.

SALES TACTICS

While marketing campaigns generate buzz and awareness for a business, it’s crucial to devise and implement some sales tactics to drive business growth, too. To start, first build a robust sales pipeline utilizing lead generation strategies, qualifying and nurturing leads along the way. Whether it’s encouraging consumers to fill out a form on the website to learn more or inputting an email to receive a company newsletter, as a business owner you want to make sure there’s a clear way to identify interested parties and keep them updated, or check in with their requests.

This also includes personalizing the customer experience. Looping in your customer service team on any memos regarding your marketing and sales tactics ensures everyone across the company is using the same language and messaging when speaking with any leads you’re trying to convert into customers. As the people who are speaking directly with the customer, they need to be provided the skills and proper messaging for talking through any pain points and feel supported to offer tailored solutions to fit the customer’s needs.

Just as with any relationship, follow-up and

keeping the lines of communication open show the business cares more about its clientele past a onetime purchase, and adds an authentic human touch to the process that many consumers appreciate.

ALIGNING THE TWO

In the same vein of making sure your customer service team is on the same page as you, it’s equally as important to ensure the marketing and sales teams are aligned on goals to improve customer experience and drive revenue. Consider integrating technology to unify shared efforts, such as customer relationship management (CRM) systems or marketing automation tools. Having data in one accessible location for both teams to tap will help streamline communication and common goals.

Communication platforms such as Slack or Microsoft Teams, workflow platforms like Asana, and marketing outlets including HubSpot or Sprout Social are all useful platforms for aligning and streamlining marketing and sales efforts.

While the bulk of efforts go into curating the perfect plan and communicating the goals and strategy to all team members, it’s important to understand that the market changes daily. The slightest fluctuations can impact even the most perfectly orchestrated plans.

With this in mind, make sure to also review and address common challenges in your marketing and sales strategies. One main issue is not being consistent with brand messaging—especially during a growth period for the business—leading to confusion that can drive consumers to other companies for clarity. Have internal marketing teams keep a pulse on the industry. This way, the company can respond in the moment and adjust current tactics to respond to the changes.

Strategic marketing and sales tactics are not meant to be quick-and-easy plans to boost sales and drive awareness to a business overnight. Instead, they are well researched and have thorough plans meant to support the intended shortand long-term goals of the business. A cohesive marketing and sales plan will help businesses identify opportunities, target key markets, and build strong customer relationships.

If you’re not already, research marketing companies that will help your business thrive. Invest in the strategic and innovative decision-makers who will help you develop a plan rooted in collaboration, aimed at achieving and exceeding your business goals.

Sasha Mulcahey heads up marketing and special projects at Soake Pools in Pembroke, NH.

Sasha Mulcahey

W H AT ’S N E W

Vienna Collection

Inspired by the cultural elegance of Vienna, this collection blends timeless sophistication with the natural beauty of outdoor living. The sleek aluminum frame, coated in a durable

DIV Diva Night powder finish, offers a deep, earthy hue that complements any landscape. Wide armrests and a sliding back enhance comfort—inviting relaxation. With a focus on style and durability, the Vienna collection brings a refined sense of elevated well-being to outdoor spaces, effortlessly integrating modern design with the serene beauty of nature. Contact: (866) 919-1881 or www.ratana.com

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Deluxe Real Logs

British Fires’ Deluxe Real Log fuel bed is based around English oak logs. Responsibly sourced in the U.K., the logs are scorched for veracity and arranged upon a bed of bark to exemplify an authentic fireplace. Contact: (800) 468-2567 or www.britishfires.com

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Unicon

Unicon by Jensen Outdoor pairs traditional design with urban-scaled comfort for any porch or patio. Crafted by Dick Björk, its FSC-certified Ipe wood frames support plush cushions in Sunbrella or Ultraleather. From fluted back frets to handwoven Viro Fiber dining seats, Unicon offers refined detail, enduring comfort, and timeless appeal—indoors or out. Contact: (800) 403-0403 or www.jensenoutdoor.com

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Horizon Gas Fireplace

Valor unveils the next evolution of the Horizon series. The new Horizon engines now feature advanced V-Class burner technology—offering a more dynamic, radiant flame experience. Paired with your choice of Birch, Driftwood, or Traditional log sets, the Horizon delivers beauty and performance. Designed for versatility, with top and rear venting options, the Horizon remains one of the most adaptable and trusted fireplaces in Valor’s lineup. Contact: (800) 468-2567 or www.valorfireplaces.com

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6 Hot Products To Sell Now

Hollyhock Debuts

Sunbrella and Block Shop Textiles have debuted Hollyhock, a vibrant performance fabric collection inspired by the architectural legacy of Frank Lloyd Wright’s iconic Hollyhock House. Featuring 12 vibrant patterns, the collection bridges Art Deco-inflected geometric and floral design vernaculars in a way that feels fresh and timeless. Block Shop’s signature aesthetic meets the trusted durability of Sunbrella, resulting in a striking blend of artful design and lasting performance for indoor and outdoor living spaces. Contact: www.sunbrella.com

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Loft Rocker

Make an unforgettable statement with the Loft collection. These handcrafted pieces blend rustic charm and modern design, showcasing distinctive sculptural shapes and beautiful flowing lines. The rich Cocoa weave is handcrafted over a strong aluminum frame, creating lasting quality. From the curved sofa and lounge chairs to the inviting rocker and aluminum coffee table with a faux-wood finish, each piece is a work of art, allowing Loft to transform any outdoor space into a memorable destination. Contact: (800) 877-2290 or www.woodard-furniture.com

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WE’RE PROUD TO BE AMERICAN MADE WITH AMERICAN MATERIALS

FEATURING: Larssen Cushion w/ MGP Arm Accent

PRODUCTS

Riviera Collection by Lloyd Flanders

Inspired by the easy rhythms of coastal living, the Riviera collection brings laid-back luxury to any outdoor space. Crafted from durable aluminum with a warm camel finish that mimics natural rattan, it features smooth curves, open-weave detailing, and plush all-weather cushions for all-day comfort. An optional welt adds a tailored touch to this coastal-inspired classic. Contact: (800) 526-9894 or www.lloydflanders.com.

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Black Edition

Black Edition combines subtle rear dark glass and Deluxe Real Logs to maximize the experience of British Fires’ electric fire products. Perfect for media wall setups or as an impressive focal point in any room. Either way, it makes a prolific statement. Contact: (800) 468-2567 or www.britishfires.com.

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Customized Canopies

One of FiberBuilt’s key strengths is its extensive customization capabilities, especially where canopies are concerned. Simply adding a contrasting band around the border or modifying with details like a scalloped valance, fringe, or lining can produce a dramatic effect that enhances your outdoor décor. In addition to the many standard valance options, creating custom styles is always an available option. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Collier

Collier is a classic collection that stands out for its elegance and harmonious forms. The refined details and playful geometric contrasts evoke traditional forms and inspirations, making it an ideal furnishing solution for sophisticated settings, both in hospitality and residential contexts. The family consists of chairs, armchairs, lounge chairs, coffee tables, and dining tables with steel or stoneware tops. Contact: (800) 726-0368 or us.info@emuliving.com.

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The Dawn Series

For over 45 years, DS Stoves has provided exceptional heating and cooking solutions. Now, DS Stoves is ushering in the rise of quality and performance in gas heating with the Dawn Series stove. This model boasts a fresh design, reliable heat, and the DS Decade Warranty. With over 40,000 BTU, a high-efficiency heat exchanger, IPI and SP models, it offers unparalleled performance. Built by master craftsmen in Lancaster, Pennsylvania, this stove is the epitome of quality, warmth, and light. Become a dealer today! Contact: (888) 768-1088, sales@dsofpa.com, or www.dsofpa.com.

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Sarene Outdoor Swivel Chair

A generously rounded profile makes a distinctive style statement on Bernhardt Exteriors’ Sarene outdoor swivel chair. The arms arc gently away from the seat on an all-weather woven frame in Dark Thatch finish with a swivel base. A deep back, seat cushion, and full 360-degree turn provide supreme comfort for outdoor living. A coordinating chair and sofa are also available. Contact: (828) 758-9811 or www.bernhardt.com.

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New Echelon Rocking Lounge Chair by Gensun

Lightweight and durable, Gensun’s Echelon Rocking Lounge Chair is great for balconies, terraces, and porches. An extruded aluminum frame and sling, padded sling, or woven seat options provide comfort and easy maintenance. Bring back that nostalgic feeling of enjoying the outdoors from the comfortable movement of a rocking lounge chair. Warehoused in a carbon finish. Contact: (866) 964-4468 or www.gensuncasual.com.

Type B Gas Vent System

Available for 10” and 12” diameter Duravent, Selkirk, and Amerivent models—this locking tab design eliminates the need for screws or bands, making installation faster and easier. New components include a fixed 90° elbow that is ideal for navigating around rafters, joists, and tight spaces with the same easy-to-install locking tab system. It has an adjustable reduction tee that easily transitions your vent system between horizontal and vertical. Accepts 8” diameter pipe with 3” of adjustability. Contact: www.duraventgroup.com/type-b-connections.

Circle

TempTong All-inOne Tongs

Meet the HPBexpo2025 Winner for the People’s Choice Award for Best New Product in the BBQ category: TempTong, your All-inOne BBQ companion. Combining durable tongs, a retractable probe digital thermometer, and a built-in meat temp guide, this innovative tool guarantees perfectly cooked meals every time. TempTong is not only the best-in-class cooking accessory, it is the only one in its class. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Coming Soon! SupremeX Gas Insert

The newest insert from Heat & Glo offers an authentic style at an exceptional value. Flames wrap around hand-painted logs inside a spacious firebox, delivering the true look of a woodburning fire. An exclusive LED ember bed outlasts halogen alternatives, while voice, app, or remote control makes operation effortless. Contact: heatnglo.com.

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Rogue ® Pro Griddle

The Rogue® Pro Griddle Cart is built for performance and designed to ensure perfect results every time. The durable cooktop is made with rust-resistant stainless steel and reinforced for exceptional heat retention and even heat distribution. A host of user-friendly features include the front access grease tray, removable caddy, and a 15-year warranty to ensure peace of mind. Whether it’s breakfast, lunch or dinner, the Rogue® Pro Griddle Cart provides a premium outdoor cooking experience. Contact: (866) 820-8686 or www.napoleon.com.

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Aspen Wood Box

The new Aspen wood firebox is designed for efficient job-site installation. Its manageable weight simplifies handling, and no specialized framing or footings are required, reducing project completion time. The Aspen ships as a complete unit (excluding liner and venting) for streamlined installation. Learn more about Aspen by becoming a White Mountain Hearth dealer today! Contact: marketing@empirecomfort.com or www.whitemountainhearth.com.

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Castle Collection by American Eco Living

Capture the free-spirited essence with the Castle Collection. This versatile set includes two swivel chairs, two spring chairs, and a sleek sintered stone-topped firepit—perfect for cozy gatherings under the stars. It has a stainless steel frame that is rugged for all-season use and handwoven wicker and webbing with a breathable, weather-resistant design. The Castle Collection blends rustic charm with contemporary durability. Contact: info@a-ecoliving.com or www.american-ecoliving.com.

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HPC Fire Inspired Expands Turnkey Outdoor Solutions With Acquisition

HPC FIRE INSPIRED RECENTLY ACQUIRED DEKKO INC., a premier manufacturer of lightweight concrete fire pits and cladding solutions. This strategic acquisition strengthens HPC’s position in the outdoor living market by expanding its product portfolio and distribution network across North America.

“Bringing Dekko into the HPC family aligns perfectly with our commitment to innovation, quality, and customer experience,” says Sean Steimle, CEO of HPC Fire Inspired. “Their expertise in high-quality concrete design complements our existing offerings, and together, we will provide even more value to our customers and partners.”

Dekko’s lightweight concrete fire pits and cladding solutions have been widely recognized for their modern design, durability, and craftsmanship. Through this acquisition, HPC aims to

leverage its extensive dealer network and industry-leading technology to enhance availability and service for both brands. The integration process is already underway, with a focus on maintaining seamless operations and ensuring continued excellence in product quality and customer support.

The acquisition is part of a broader strategy to expand HPC Fire’s turnkey outdoor solutions. Years ago, the company introduced its Copper Series and Ready-to-Finish enclosures, and more recently added aluminum bowls and a variety of metal enclosures.

designs. These enclosures pair seamlessly with HPC’s CSA-certified full fire pit appliances, operated by HPC’s match-lit, electronic ignition, batteryoperated FPPK, and match-lit control systems.

Dekko offers standard and custom enclosures in various sizes and shapes, along with accessories like tabletops, covers, wind guards, and decorative media. Their ability to provide customized options allows customers to bring their outdoor living vision to life—something that aligns well with HPC’s mission to offer complete backyard solutions.

“Dekko’s concrete enclosures were a natural extension of that strategy,” Steimle explains. “We had been providing CSA-certified match-lit, FPPK battery operated, and electronic fire pit controls, pans, burners inserts to Dekko for a number of years, so when we looked at our turnkey vision alongside Dekko’s growth strategy in the U.S., it felt like a perfect fit. The acquisition allows us to grow together and provide even more value to our shared customer base.”

Dekko brings a full line of premium concrete fire pit enclosures with unique colors and modern

Dekko operates a state-of-the-art facility in Kingsville, Ontario, just outside Windsor, servicing the Canadian market. “With HPC Fire Inspired now owning Dekko, we’ve created a strong North American production and distribution network—Kingsville for Canada, Las Vegas for the West Coast U.S., and Dayton, Ohio, for the East,” Steimle says. “Together, we now have three strategic locations producing Dekko products with broader reach and improved logistics.”

The acquisition adds significant value to HPC’s dealer program because dealers now have access to a broader, more diverse range of turnkey fire pit solutions backed by HPC’s industry-leading technical support, sales support, and fast lead times. Combining HPC’s reputation for service with Dekko’s quality concrete products creates a stronger, more streamlined offering for all stakeholders.

“Now under HPC, Dekko will integrate into our robust R&D/product development process,” Steimle adds. “All products follow our strict internal ISO standards and third-party CSA certifications. Every item is tested for performance and safety before it hits the market. Customers can install our products with full confidence that they are safe, reliable, and designed to light every time.”

The Element fire pit in Charcoal with Slate Beachstone

The Alea 32 fire pit in Natural with Slate Beachstone

The Bravo fire pit in Ash with Ivory Beachstone

Concrete Fire Pits

HPC has announced its partnership with Dekko Concrete! This new line of lightweight concrete bowls brings an elegant touch to any space. With 11 models, six colors, three types of media, and accessories to match, you can enjoy the benefits of HPC’s technological innovation alongside the unrivaled beauty of Dekko’s signature concrete. Contact: www.hpcfire.com.

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Mission Hill Collection

Introducing the Mission Hill collection—a masterful fusion of contemporary design and rich craftsmanship. Focusing on durability and comfort, this collection seamlessly blends resin and aluminum to create a refined, nature-inspired aesthetic. The pewter resin finish enhances the texture of each piece, while the double-walled weaving technique adds exceptional strength and visual depth. The Mission Hill collection strikes the perfect balance of luxury and practicality, transforming any outdoor environment into a serene retreat. Contact: (866) 919-1881 or www.ratana.com.

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High Back Options

NorthCape has added High Back options to the DFM collections. Headrest and Motion options add comfort. Available in deep seating, chat, sectional, and dining pieces.

Shown as Swivel Rocker with Sunbrella Canvas Granite Cushion, Tangent Seashell Arms, and Side Slats. Contact: www.northcape.com.

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Berlin Gardens Hammered Finish

Berlin Gardens’ MGP (marine-grade polymer) hammered finish combines durability with a stylish, textured appearance. Designed to withstand harsh outdoor conditions, the hammered finish adds a rugged yet refined look, mimicking the aesthetic of hand-forged metal while remaining resistant to rust, fading, and cracking. To learn more about the hammered finishes, visit Berlin Gardens’ booth in Atlanta! (Building 1 – Floor 5 – Showroom D-1). Contact: (800) 593-3411 or www.berlingardens.com.

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New Coco Collection by Castelle

The Coco Collection is a reimagined Castelle classic, thoughtfully updated for today’s outdoor spaces. Drawing inspiration from one of Castelle’s heritage designs, Coco blends nostalgic charm with fresh refinement. Its sculpted back, fluted legs, and elegant arms nod to tradition, while the plush, modern cushions elevate comfort. Crafted from durable cast and extruded aluminum, and finished to order in your choice of color and fabric, Coco blends the charm of traditional design with the elevated craftsmanship and thoughtful updates that define the Castelle brand. Contact: (855) 612-9800 or www.castellefurniture.com.

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Phifertex Wicker Weaves Collection + 8 New Designs

Phifertex Wicker

Weaves outdoor fabric mimics the natural look of wood, rattan, or wicker. Made from vinyl-coated polyester, this slingable fabric is built to last and resists stains, fading, and wear from the elements. With over 60 stylish options—including eight new designs—Phifer’s Wicker Weaves collection is perfect for upgrading tired, sagging, or torn sling furniture. Give your outdoor space a fresh, elevated look with these durable, design-forward fabrics. Contact: (800) 221-5497 or www.phifer.com.

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Charleston High Back Deep Seating Collection

Where coastal charm meets exceptional comfort—the Charleston High Back Deep Seating Collection by C.R. Plastic Products features spacious design, supportive high backs, and luxurious Sunbrella cushions. Crafted from up to 100% recycled plastic, it offers all-weather durability and effortless maintenance, making it the perfect choice for residential and commercial spaces. Contact: www.crpproducts.com.

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FiberBuilt In-Pool Umbrellas

FiberBuilt offers several in-pool umbrellas that provide shade while lounging on the sun shelf. Models have a 1 ½” diameter pole to fit into the pool’s built-in sleeve and are available with a push button tilt to offer shade at various angles throughout the day. The bright anodized aluminum finish is the most popular, but other powder-coated finishes are available. Marine and furniture grade solution-dyed acrylic canopies can be customized with a double vent for windy locations or with branding or fringe for a decorative touch. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

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Designer Finish Collection

Mombo Gas Log System

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Con tact: (888) 295-5647 or www.eiklorflames.com.

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Larssen Cushion with Polymer Accents

The collection you know and love just got even better with a fresh new look—Larssen Cushion is now featuring sleek polymer arm accents. Choose from tone-on-tone, contrasting color designs, or a coordinating rustic arm finish for added flair. Plus, these polymer arms provide a cooler, more comfortable surface for resting your arms or holding your beverage on those warm summer days. Contact: (518) 642-1100 or www.telescopecasual.com.

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Elevate your outdoor kitchen with Wildfire Outdoor Living’s Designer Finish Collection. Featuring premium knobs and handles in brushed bronze, chrome black, and brushed stainless, this collection offers mix-and-match versatility to suit any style. With customizable options, you can create a truly personalized look. As outdoor living spaces continue to gain popularity, Wildfire Outdoor Living is leading the way with customizable, professional-grade solutions that seamlessly extend indoor kitchen aesthetics into outdoor spaces. Contact: www.wildfireoutdoorliving.com.

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Regency City Series Santa Monica Pier 50 Gas Fireplace

Experience the drama of the Santa Monica Pier 3-Sided gas fireplace from Regency. This large fireplace with a 50” linear burner offers clean, uninterrupted views of the flame from three sides to provide unmatched views, elegance, and beauty. Featuring the Cool Wall System and dual-glass safety barrier with no need for fans or expensive venting. Contact: (604) 946-5155 or www.regency-fire.com.

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right to the

finish with any firebrick for a personalized look

no need for special footers

THE FIRESCAPE SERIES

The new Firescape wood firebox is engineered with your efficiency in mind, offering significant advantages on the job site. Its streamlined design prioritizes ease of installation, boasting a manageable weight that simplifies handling and eliminates the need for specialized framing or footings. This thoughtful construction translates to a notably reduced time to finish each project, allowing your teams to move swiftly and effectively. The Firescape arrives as a comprehensive unit, including all necessary components except for the liner and venting, further streamlining the installation process and minimizing the need for sourcing additional parts.

Galloway Collection by Lloyd Flanders

Introducing Galloway—a refined outdoor furniture collection that blends modern elegance with timeless comfort. Defined by its sleek matte black frame and rich tortoiseshell vinyl weave, this distinguished ensemble includes dining tables and chairs, along with lounge seating options such as a sofa, loveseat, and rocker. With coil spring cushions and optional cushion welt detailing, Galloway offers the perfect balance of durability, design, and indulgent outdoor living. Contact: (800) 526-9894 or www.lloydflanders.com.

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New Samara Collection by Castelle

The Samara Collection makes a bold impression with its sculptural curves, architectural fluting, and luxuriously thick seat cushion that invites hours of relaxed lounging. Designed as a true fusion of comfort and artistry, Samara pairs tailored upholstery with a gracefully contoured frame to create a striking silhouette from every angle. Available in your choice of finish and fabric, Samara is a contemporary expression of outdoor elegance, crafted to stand out and designed to endure. Contact: (855) 612-9800 or www.castellefurniture.com.

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Inception

Inception by Jensen Outdoor brings midcentury inspiration into the now. Designed by John Caldwell for 2025, its bronze-hued woven frames appear to float, paired with FSC-certified golden Teak accents. Fluted arms and tabletops offer rich hand-feel, while the collection’s sleek lines and refined comfort bring a debonair touch to modern outdoor lounging. Contact: (800) 403-0403 or www.jensenoutdoor.com.

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Elevation X Electric Fireplace

The Elevation X Electric Fireplace redefines what electric can be, delivering unmatched realism and high heat with multilayer flames, LCD technology with authentic gas or wood visuals complete with sound. Designed to be installed with the same rough framing for gas and electric models, it lets you frame now and decide on fuel later without slowing down the build. As a premium gas alternative, it’s a smart, future-ready addition to your lineup, offering the look, feel, and warmth of fire, with the ease of electric. Contact: (866) 820-8686 or www.napoleon.com.

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Portofino Collection

NEW for 2025! The Outdoor Interiors Portofino Collection is crafted from high-quality powder-coated aluminum, FSC-certified teak, Sunbrella fabrics, and durable sintered stone. This outdoor collection, crafted primarily from powder-coated aluminum, is designed for lasting beauty and durability in even the harshest climates. Being known throughout the industry for stylish mixed materials, Outdoor Interiors has blended its sintered stone tabletop with a robust and elevated fluted teak base. Contact: www.outdoorinteriors.com.

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HALO Collection

Whether dining under the stars or enjoying a quiet moment, HALO transforms any outdoor space into a warm and inviting retreat. The delicate glow dances through slats creating an ambiance of effortless elegance and timeless romance. Available in graphite or white aluminum with whitewash concrete HPL top, stone base. Contact: www.lesjardins.us.

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Dune MGP Armless Chaise

Back by popular demand, the original Dune MGP Armless Chaise is making its return. With its sleek, wavy, and contoured design, it offers a modern aesthetic combined with maximum comfort. The non-porous MGP frame ensures durability, making it ideal for use in saltwater environments. Available in nine MGP frame colors and over 180 fabrics. Contact: (518) 642-1100 or www.telescopecasual.com.

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Napa Dining Collection by C.R. Plastic Products

Elevate outdoor dining with the Napa Collection—where timeless design meets elevated comfort. Featuring generously sized chairs and crafted from durable, weather-resistant recycled plastic, it’s built to perform in any climate. Ideal for patios, decks, and hospitality settings, the Napa Collection brings sustainability with sophistication to every outdoor space. Contact: www.crpproducts.com.

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Immerse yourself in the world of craftsmanship and mastery of ikat weaving techniques, inspired by curved architectural forms and arches. This exquisite pattern, woven in delicate shades of neutral to blue and green, comes perfect with Draft Crystal. Made from high-quality solution-dyed acrylic, it promises long-lasting enjoyment. Ask about the current Artistic design line. It is a true work of art that combines elegance and durability. Contact: (866) 688-3872 or usa.sattler.com.

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New! Gas Log Set Collections

Enjoy the convenience of gas with the ambiance of an open hearth. Four distinct collections—Grand, Duzy, Contemporary, and Classic — are designed to complement any style. Choose from true-to-life, hand-painted, vented gas logs molded from real wood, or opt for modern glass media and cannon balls. Tiered burner systems offer reliable, instant enjoyment at the touch of a button. Contact: heatnglo.com.

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Swing into Summer!

Swing into summer and enjoy a perfect blend of comfort and durability with a Casual Back swing by Berlin Gardens. Crafted from durable, weather-resistant high-density polyethylene sourced from recycled materials, this swing offers a smooth and relaxing ride built to last through the seasons. Its classic design and weather-resistant construction make it a charming and eco-friendly addition to any porch or backyard. To learn more about the Casual Back collection, visit Berlin Gardens’ booth in Atlanta! (Building 1 – Floor 5 – Showroom D-1). Contact: (800) 593–3411 or www.berlingardens.com.

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Arc Collection

The Arc collection draws inspiration from a modern, sculptural design. The collection showcases bold, curved shapes and a minimalist aesthetic, offering a sophisticated yet inviting appeal. This collection features dining chairs, counter stools, bar stools, lounge chairs, a love seat, sofa, ottoman, and sling chaise. OW Lee is renowned for its exceptional quality. The frames are covered by a 20-year structural warranty, and the finish is guaranteed against fading, blistering, and peeling for five years. Cushions and fabrics are also backed by a fiveyear warranty. With eight frame finishes and over 100 fabric options, including 16 sling fabrics, customers can customize each piece to seamlessly complement their style. Contact: (800) 776-9533 or www.owlee.com.

Hudson Collection by Gensun

Designed by Achella Design, Hudson combines a sleek design with handfinished, tactile materials. The wide, straight arm and invitingly ample seat cushion gives Hudson a sense of presence and embracing comfort. Hudson has an intricately woven back and beautifully finished wood impression accents. Warehoused as shown, in black with GEN-Ipe arm/back accents, and cinnamon woven color. Gensun pet beds are available in four sizes with the option to choose a different fabric for the bed, sides, and welt. Contact: (866) 964-4468 or www.gensuncasual.com.

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Colorways

Softer than standard sling fabrics, Phifertex PVC/Olefin

Blends delivers the perfect balance of style and durability for elevated outdoor living. Available now in two new colorways of the Rochester pattern. Designed to enhance classic style with added depth and visual tone, Rochester features luxurious novelty yarns woven into a distinctive dimensional honeycomb texture. Choose the warm, elegant honey beige of Rochester Suede or the rich, alluring dark umber of Rochester Walnut. Contact: (800) 221-5497 or www.phifer.com.

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NEW! POLYWOOD Select Lumber

Meet POLYWOOD’s most innovative lumber yet, engineered with Microcell technology for superior moisture impermeability and the POLYWOOD GenuineGrain finish for textural depth. It’s available in three stunning colorways: Natural (warm golden brown), Driftwood (rich ash gray), and Kona (medium chocolate brown). Shown: PW Designer Series Elevate 9-Piece Conversation Sectional in Natural. Sustainably made in the USA with a 20-year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.

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Summit Open Linear Fireplaces

Elevate any space with Summit Open Luxury Fireplaces—where comfort meets sophistication. Designed for distinctive homes, these fireplaces offer a sleek modern aesthetic and customizable options, including front, corner, or bay views. Choose from Bedrock Contemporary or Traditional with GlowFire logs, widths of 48”, 60”, or 72”, and two height options. Enjoy effortless operation with the SIT ProFlame2 remote or app, featuring integrated LED lighting and customizable flame height. Contact: www.summitluxuryfireplaces.com.

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RB73 Outdoor Fireplace & Wood Burning Stove Collection

Discover the pinnacle of outdoor ambiance with the RB73 Outdoor Fireplaces & Wood Burning Stove Collection, meticulously handcrafted in the Netherlands. Tailored for businesses seeking to offer unparalleled luxury, these CorTen steel fireplaces ensure durability and a unique aesthetic with a natural rusting process. From the compact Piquia to the grand Quaruba XXL, this collection elevates any space, promising your clients an exclusive, smoke-free outdoor experience. Contact: (630) 241-0506 or email sales@fandcdistributors.com.

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Metal Fire Pit Enclosures

The brand-new, all-metal fire pit enclosures by HPC marry elegance and efficiency by providing out-of-the-box, turnkey simplicity and unrivaled finish quality. Two models are available: Agni and Tejas, a round and rectangular model respectively, with six finish colors to choose from: black, white, pewter, silver vein, gray, and java. Contact: www.hpcfire.com.

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CIRQUE Grass from OUTDURA

Artistic Design Line

Experience a captivating dance of dots that mimics acrobatic tricks and celebrates the performing arts in the arena and under a dome. Perfectly combined with Outdura’s body cloth fabrics like Dotty Dragonfly. Thanks to the “Texgard Finish,” these fabrics are easy to care for and clean, so you can enjoy years of comfort and beauty on your patio. Discover the latest Artistic design line. It is a masterpiece that seamlessly blends elegance with durability. Contact: (866) 688-3872 or usa.sattler.com.

Transform Outdoor Spaces with Sunbrella

With the arrival of the outdoor season, Sunbrella offers a breadth of performance fabrics for every design aesthetic, including refreshed palettes and timeless patterns. Warm terracotta, soft sage, dusty blue, and layered neutral fabrics add depth and energy to outdoor spaces this season, while floral, botanical, and geometric fabrics offer timeless charm. Sunbrella designs fabrics with beauty and durability in mind, delivering trusted performance that keeps outdoor environments comfortable, stylish, and inviting throughout the season. Contact: www.sunbrella.com.

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Regency Atmosphere Ei29LCD Electric Insert

Experience the unmatched beauty of Ei29LCD Electric Insert. This 29” fireplace or insert features two available heat output options, advanced LCD flame display, an ultra-realistic fire bed, an assortment of dynamic fuel effects, and mix & match accessories to help this unit blend in and stand out in virtually any space. Contact: (604) 946-5155 or www.regency-fire.com.

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Ultimate 5 Gas Logs

The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainless-steel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toasty-warm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com.

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Kensington Collection

The Kensington Collection blends modern sophistication with neo-classical charm, inspired by the elegance of London’s Kensington Borough. Designed for both style and comfort, it features exquisite craftsmanship, Plush Comfort cushions, and the innovative Sytex Seating System for exceptional support. This full-line collection includes dining, bar, deep seating, and chaise lounge options, making it a timeless choice for any outdoor space. Indulge in luxury with Kensington. Contact: (800) 776-9533 or www.owlee.com.

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Elegant Electric Traditional Fireplaces

The Elegant Electric Traditional Fireplaces offer bright ultra-realistic flames in a traditional form factor. Featuring the ability to Select-A-Fire from an extensive range of fires and panels that can be set to match any room, mood, or time of day. The 35” and 24” Traditional Fireplaces can be wall mounted or installed as an insert while sporting the same looks and impressive visual performance. Availability expected this June. Contact: www.pacificenergy.net.

Lumis 22

Introducing the Lumis 22—a compact wood-burning insert that combines a streamlined footprint with an impressively large 2.2 cu. ft. firebox and expansive viewing area. Ideal for most standard masonry openings, it delivers efficient, EPA-certified performance and features dual 180 CFM blowers to enhance heat circulation. Optional backplates offer a clean finish across various fireplace sizes, while its versatile, understated design complements a wide range of interiors. Contact: www.supremem.com.

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4035 Traditional Outdoor Gas Fireplace by Fire Garden

This timeless fireplace brings the charm of a traditional indoor hearth to the great outdoors, creating a cozy ambiance for gatherings and year-round comfort. The 4035 is ready to frame and finish with the custom materials of your choice and features three designer log set options. Contact: (800) 654-1177 or www.travisindustries.com.

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2025 Pillars Collection

Tempotest Home Performance Fabrics is introducing its 2025 Pillars Collection. This broad collection includes dimensional solids and stripes, an array of organic floral and geometric accoutrements, and textured grounds with dimensional design elements that create an elevated level of design. Tempotest offers a wide variety of 100% solution-dyed acrylic fabrics to choose from to fill your design needs. Contact: www.tempotestusa.com.

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XXL Jumbo Lump Charcoal

Get ready to elevate your grilling experience with this exciting new addition: Primo XXL Jumbo Charcoal! Empire has listened to your feedback and is thrilled to introduce these significantly larger charcoal chunks, specifically designed to deliver extended burn times and incredibly consistent temperatures. Primo XXL jumbo charcoal is in stock and available for immediate shipment. Contact: marketing@empirecomfort.com or www.primogrill.com.

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Fire Magic EL500 Analog Electric Grill

The Fire Magic EL500 Electric Grill series combines the luxury, performance, and durability Fire Magic is known for, with innovative sustainable technology to deliver a premium electric grilling experience outdoors. Now available in a simplified analog model with classic control knobs for precise temperature adjustments, a built-in 1-hour timer located on the face panel, patented Diamond Sear cooking grids, and a temperature range of up to 650°F for perfect searing and enhanced flavor. Offered in built-in, post, and patio post configurations, the EL500 Analog grill is an ideal outdoor cooking appliance. Contact: (800) 332-3973 or www.firemagicgrills.com.

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A quilted Hatteras Hammock combines luxurious comfort with traditional charm. Crafted with soft, weather-resistant fabric and plush polyester fill, it offers a cozy lounging experience. The durable spreader bars and rust-resistant hardware ensure stability, while the classic design adds elegance to any outdoor space, perfect for serene, sun-drenched relaxation. Contact: (252) 758-0641 or www.thehammocksource.com.

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Get Inspired, Get Connected, Get Ahead ELEVATE 2026 NEW ORLEANS

Don’t miss out on this unique opportunity to grow, connect, and thrive in a city known for its energy, creativity, and innovation. Whether you’re a seasoned professional or just starting out, there’s something for everyone at Elevate 2026 ICFA Educational Conference.

Monday, July 14

Retail Roundtables & Think Tank

Tuesday, July 15

Opening Day of Summer Market

Women’s Leadership Network Breakfast

Pink Out for City of Hope

Birthday Bash

Wednesday, July 16

Summer Soccer Social - ATL United game

Thursday, July 17

Cocktails & Casual

Monday, September 15

Retail Roundtables & Think Tank

Women’s Leadership Network Event

Tuesday, September 16

Opening Day of Fall Market

Crawl for Hope (City of Hope Fundraiser)

Wednesday, September 17

ICFA Awards Gala, Mercedes-Benz Stadium

Thursday, September 18

ICFA Annual Meeting

PRODUCTS

Chat Table by Fire Garden

An ideal upsell for any outdoor living space, the Fire Garden Chat Table combines the function of casual furniture with the allure of real fire. This turnkey product is built with premium materials and requires no permanent installation—just connect a standard gas tank. With its elegant design and vibrant flame, it’s a high-impact, low-effort addition to any showroom floor that appeals to homeowners looking for style and simplicity. Contact: (800) 654-1177 or www.travisindustries.com.

Introducing the Savannah Collection by Revolution

Classic design, thoughtfully refined. Woven in the USA without harmful PFAS, this collection by Revolution Performance Fabrics pairs indoor softness with outdoor durability. Featuring 15 patterns and 40+ SKUs, Savannah blends textured solids, jacquards, and classic stripes in serene tones of navy, green, beige, and charcoal. Each fabric balances beauty and performance, from bold ikats to plush bouclés, ideal for any space, inside or out. Contact: www.revolutionfabrics.com.

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Cane Chaise

Protective Furniture Covers

Treasure Garden has reinvented its popular protective furniture cover program with a focus on sustainability and style. The introduction of a premium, PFAS-free textured gray fabric offers superior protection with a touch of elegance. Treasure Garden has also innovatively crafted the packaging from the same protective cover fabric, allowing customers to experience the fabric’s quality firsthand and providing a convenient storage solution. Contact: (626) 814-0168 or www.treasuregarden.com.

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Summit by Ultraleather

Reminiscent of traditional rattan furniture, the Cane Collection constructed of extruded aluminum and a durable powder-coated finish gives you the look without the care. Choose from an endless supply of fabric options to give this traditional style an updated look. Contact: www.woodard-furniture.com.

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Valor GE4 Electric Fireplace

Summit brings a rustic, vintage leather appeal to outdoor living, blending natural character with durability and easy maintenance. Its inviting surface stays cool to the touch, while water and mildew resistance ensure it stands up to the elements with ease. Summit transforms patios, sunrooms, poolside retreats, and more into timeless escapes, offering a balance of rugged charm and casual comfort. Contact: www.ultrafabricsinc.com.

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Astra 38 Duo

Whether you’re upgrading an existing space or starting a new build, the Valor GE4 electric fireplace is the perfect centerpiece for your home. The GE4 offers a large viewing area with Valor-designed Birch, Driftwood, and Splitwood log sets. A flexible alternative to gas or wood, the GE4 simply plugs in to start heating your space. Fire up the heater with the remote, on-board engine controls, or the C&J Smart App—and control lighting, flame effects, and more. The GE4 can also be hardwired with optional 1,400 or 2,800 wattage. Contact: (800) 468-2567 or www.valorfireplaces.com.

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The Astra 38 Duo stands out as the industry’s only EPA-certified double-sided fireplace, offering a rare blend of innovation and refined design. Its spacious firebox and dual glass doors showcase the fire from both sides, while clean lines and thoughtful detailing create a striking architectural feature. With no catalytic combustor, it delivers high-efficiency performance with low-maintenance operation—ideal for creating a warm, inviting focal point between shared living spaces. Contact: www.supremem.com.

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OUTDOOR LIVING

PRODUCTS

Cirvalo Round Gas Fire Pit Table Collection

Enjoy the outdoors around the Cirvalo round gas fire pit table. A round, Supercast concrete top sits upon an aluminum base for a durable, weather-resistant outdoor centerpiece. The fire pit table is available in two sizes, 42” or 48.” Smokey Oak top comes with a gray base, Fossil Brown top comes with a brown base, or Relic Grey top comes with a gray base. Contact: (866) 303-4028 or www.outdoorrooms.com.

New Z-Plate

For 2025, Treasure Garden is introducing the ZPlate base under the Shademaker collection. Designed with the utmost attention to detail, the Z-Plate base offers unparalleled functionality and style. Featuring a sleek, modern design with simplistic curves, the base is available in two stackable weight options (115 lbs. and 225 lbs.) to accommodate various umbrella sizes. To enhance portability, optional locking wheels can be easily added, allowing for effortless movement across any surface. Contact: (626) 338-8810 or www.shademaker.com.

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Warming Trends AON Fire Tables

The fire features you recommend and sell should reflect the quality you and your business are known for! Beautiful, powder-coated steel fire tables accented by the unmatched flame of the patented CROSSFIRE Brass Burner. Why settle for less? Available in a variety of shapes, sizes, and colors. Proudly made in Colorado. Contact: (303) 346-2224 or www.warming-trends.com.

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Tempotest Home Capstone Collection

The Tempotest Home Capstone Collection is a testament to the brand’s commitment to elevated elegant design and exceptional quality. The collection is crafted in Italy, where the long tradition of textile manufacturing ensures the highest levels of craftsmanship and attention to detail. The fabrics are woven by knowledgeable artisans, paying close attention to every detail, from yarn selection to weaving technique. Contact: (972) 512-3534 or www.tempotestusa.com.

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Evergreen

Evergreen is now available, thanks to the overwhelming response at HPBExpo. Both retro color lovers and fans of the natural color pallets will love Evergreen. Contact: www.pacificenergy.net.

Catania Swirl Aurora Umbrella by Tempo Patio

Transform your outdoor living space with the Catania Swirl Aurora Umbrella, where innovation meets captivating design. Equipped with the advanced Aurora Solar Lighting System, this umbrella doesn’t just provide shade—it creates an ambiance. The 360° Swirling capability offers effortless adjustment and all-around coverage, making it a pinnacle of style and functionality. Set a new standard for market umbrellas with the Catania Swirl—a must-have for enhancing the magic of your outdoor oasis. Contact: www.tempopatio.com.

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Meet the Revolution Fabrics 555 Handle

Twenty-five SKUs with unbeatable value and performance. Featuring five versatile patterns in five colors each, this collection offers soft, durable, and stain resistant outdoor fabrics for just $5.55/yard. Woven in the USA and backed by a five-year outdoor warranty, these bleach-cleanable textiles are built to last through the elements without compromising comfort or style. Affordable, high-performance, and easy to maintain—this is outdoor fabric made smarter. Contact: email revolution@stikp.com.

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Trieste Outdoor Chaise

Draper James by POLYWOOD Savannah 7-Piece Farmhouse Dining Set

Brought to you in partnership with Draper James, this exclusive collection is POLYWOOD’s love letter to Southern charm and hospitality. Where heritage design meets modern all-weather durability, each piece celebrates the spaces and traditions that bring us together outside. This collection is available in POLYWOOD Heritage and Vintage lumber options and is sustainably made in the USA with a 20-year lumber warranty. Contact: (855) 935-5550 or www.polywood.com.

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The Trieste outdoor chaise from Bernhardt Exteriors takes a bold approach with its generous lines and deep weave all-weather wicker pattern in Pampas finish. Deep comfort is on offer in the seat cushion and back pillows, and an open base crafts a geometric style that’s elevated and modern. A classic drum shape is redefined with arched legs on the accompanying Neptune side table. Contact: (828) 758-9811 or www.bernhardt.com.

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Pawleys Island Drop Leaf Table and Folding Banquet Chairs

The Pawleys Island Drop Leaf Table paired with Folding Banquet Chairs combines coastal charm with practical design. Crafted from recycled DURAWOOD Poly, each item’s folding frames offer space-saving versatility and feature classic designs, bringing relaxed elegance and functionality to any patio or outdoor space. Contact: (252) 758-0641 or www.thehammocksource.com.

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DFM Collections

NorthCape has added options to its DFM collections.

This collection offers outdoor comfort and style redefined with deep seat ing, chat, sectional, and dining pieces. Shown with Lasso (Ultraleather) Cushion, Lasso Arm Wrap, and Antique Mahogany Tangent Side Slats. Contact: www.northcape.com.

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Zurich Aurora Cantilever by Tempo Patio

Experience more than just shade with the Zurich Aurora Cantilever. Featuring the groundbreaking Aurora Solar Lighting System, this innovative umbrella illuminates your evenings with a warm, inviting glow, enhancing life’s special outdoor moments. With advanced All-Direction Tilt and 360° Rotation, the Zurich offers unmatched flexibility and extensive coverage, ensuring optimal shade throughout the day. Transform your backyard with this stunning centerpiece, designed to make every sunny day and starlit night unforgettable. Contact: www.tempopatio.com.

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Warming Trends Outdoor Fireplace Collection

Accentuate the beauty of your next project with a Warming Trends Fireplace Collection Gas Insert Kit. These kits deliver unmatched flame performance and are uniquely designed for easy installation. The raised plate provides convenient access to gas and electronic connections while the space below the plate conceals components, leaving a clean, attractive finish. Contact: (303) 346-2224 or www.warming-trends.com.

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Pumice by Ultraleather

Pumice brings understated elegance and peace of mind to outdoor spaces with its soft, natural texture, inviting feel, and durability, making it perfect for busy households that demand both style and resilience. Whether you’re refreshing your sunroom or transitioning to an outdoor living area, Pumice adapts seamlessly, delivering timeless elegance and functional versatility. Contact: www.ultrafabricsinc.com.

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Uptown Linear Gas Fire Pit Table Collection

Gather around the Uptown linear gas fire table with a two-tiered, durable wood-like table design. Made with low-maintenance sustainable lumber, aluminum construction, and Supercast burner surround to elevate the stunning 12” x 42” Crystal Fire Plus burner. Choose from the Uptown Coastal Grey, Uptown Seashell, or Uptown Antique Mahogany. Contact: (866) 303-4028 or www.outdoorrooms.com.

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PRODUCTS

The HECO InLine Series

Enter a world of comfort, convenience, and taste with the HECO InLine Series Cookstove from DS Stoves. Heat your home and prepare your meals in style with a stove designed to offer aesthetic and lasting performance, complementing any home from classic to contemporary. Available as freestanding or zero clearance, the HECO InLine Series is built by master craftsmen in Lancaster, Pennsylvania, guaranteeing a lifetime of heating and cooking. Become a dealer today! Contact: (888) 768-1088 or sales@dsofpa.com, or www.hecostoves.com.

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Fire Magic Outdoor Induction Cooktop

The new Fire Magic Induction Cooktop brings versatility and energy efficiency to the outdoor kitchen. Featuring stateof-the-art induction technology, the 1,800-watt burner heats up quickly and provides precise temperature control from 150-450°F, ensuring dishes are cooked to perfection every time. Equipped with a robust safety system and intuitive touch control panel for seamless operation, the 13.4”x 12.6” burner easily integrates into any built-in outdoor kitchen design. Contact: (800) 332-3973 or www.firemagicgrills.com.

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Antique Wash & Beige Cable Wicker Dining Chair

NEW for 2025! The Outdoor Interiors Antique Wash & Beige Cable Wicker Dining Chair offers the perfect blend of style and versatility. Made with FSC eucalyptus and all-weather HDPE wicker, it pairs beautifully with the entire line of antique-washed dining tables. The powder-coated aluminum framework ensures durable support, while the Olefin cushion adds lasting comfort. Elevate your outdoor furniture offerings in 2025 with a collection that delivers on style and much more. Contact: www.outdoorinteriors.com.

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Code

Code is a reinterpretation of a classic chair from the 80s created by EMU D&S Lab.

Code is a durable, steel chair and its industrial style fits in perfectly with today’s outdoor settings. Its en veloping and ergonomic shape ensures maximum comfort. The collection is available in a full range of colors, making it a versatile solution for mixing and matching with any of the EMU contract ta bles. Contact: (800) 726-0368 or us.info@emuliving.com.

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DuraTech LDC

New from the Duravent Group: DuraTech LDC, an all-fuel, double-wall chimney system in 10”24” diameters. Designed for large masonry fireplaces, factory-built fireplaces, and vented non-condensing appliances. UL 103 Type HT listed (10”-16” diameters) and UL 103 listed (18”-24” diameters). The DuraTech LDC has 1” of ceramic insulation between a durable stainless inner and stainless or Galvalume outer jacket, and 2” clearance to combustibles. DuraTech LDC offers safety and confidence for demanding applications! Contact: www.duraventgroup.com/DT-LDC.

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DALA Collection

A stunning fusion of modern design and organic ambiance, DALA lanterns bring a serene glow to any outdoor space. The wavy intricate lattice patterns create mesmerizing interplay of light and shadow, blending seamlessly with the natural surroundings. Crafted with contract-grade aluminum and natural stone base. Available in white and gunmetal finish in 20” H, 28” H and 35” H. Contact: www.lesjardins.us.

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Romeo Collection by American Eco Living

Elevate your outdoor oasis with the Romeo Collection, a stunning blend of artisanal design and durable luxury. Featuring a sleek aluminum frame, it promises lasting beauty and resilience. Handwoven wicker in intricate patterns adds natural sophistication, while the weather-resistant teak legs bring warmth and timeless appeal. Whether you’re hosting an intimate gathering or enjoying a quiet moment in the sun, Romeo Collection delivers unmatched comfort and style. Contact: info@a-ecoliving.com or www.american-ecoliving.com.

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use Tangent wood to build stronger products, and we know we’re also building a stronger planet,” she says of the supplier’s use of postconsumer and postindustrial material. “We’re interested in anything that will help the environment and reduce our carbon footprint.”

Lotut adds that the company also focuses on buying recycled fabric from Sunbrella, its primary fabric supplier, and takes great care to vacuum and recycle HDPE shavings from the factory floor at the end of every workday.

Plus, the factory roof is adorned with more than 3,500 solar panels that supply much of the plant’s electricity. “We try to use as many environmentally friendly processes as possible so that we produce minimal greenhouse gases,” she says. “That’s very important to everyone here.”

In addition to a focus on sustainability, another key element of the company’s marketing effort is a relatively simple and inexpensive one—word of mouth. The company urges dealers not to skimp on floor samples so consumers have plenty of opportunities to sit in and enjoy their furniture.

“Some of the best marketing we can do is to convince people to sit in one of our chairs,” Lotut says. “Most of us have sat in a very uncomfortable Adirondack chair, but once you sit on one of ours, you notice the difference right away.”

The company is also raising its profile within the industry by having a larger presence at major trade shows such as Casual Market Atlanta, the HD Expo, and the Hearth, Patio & Barbecue Expo.

Berlin Gardens operates a 7,500square-foot permanent showroom in Atlanta, where it exhibits at the July and September casual markets.

The annual HD Expo, which focuses on the hospitality furniture segment, took place in May at the Mandalay Bay convention center in Las Vegas. In addition, the company was an exhibitor at the recent Hearth, Patio & Barbecue Expo, which took place in March in New Orleans.

PRODUCTS THAT LAST

exceptional smoothness and ensuring that all holes consistently line up to deliver a stress-free assembly.

through the years. Unlike its Ipe wood collections, Velo is the first from Jensen Outdoor to combine the lightweight durability of colorfast Solara fiber around powder-coated aluminum frames. This collection includes a wide range of seating and accessory options.

Other new lines that are drawing considerable interest are Inception, Unicon, and Plume. “Each collection offers a fresh take on outdoor living with distinctive silhouettes and refined craftsmanship,” Parsons says. “Meanwhile, popular previous releases like Opal, Coral, and Sorrento continue to be bestsellers with Mix and Tempo rising quickly. They’ve become timeless staples in our portfolio, proving that quality design and impeccable wood selection never go out of style.”

WINNING DESIGNS

The design process at Jensen Outdoor is meticulous with each collection taking between one to three years to bring to the marketplace. “Our Jensen in-house team ensures that every new design is thoughtfully curated and brings something unique,” Parsons says. “Our process is lengthy, but we believe every piece should be made with intention and quality to ensure our customers have outdoor furniture that they can enjoy for many years.”

Alongside the in-house team, Jensen’s esteemed international designers work methodically to create pieces that are truly made to inspire. It’s those three words—“Made to Inspire”—that have become the company’s tagline. “We draw inspiration from interior

The company was founded in 1988 by Atlee Raber, and current owner Sam Yoder purchased the company from Raber in 2009. The 250,000-square-foot factory in Berlin, Ohio, has about 230 employees—nearly all of them members of the surrounding Amish community. “They take great pride in their work and have an incredible work ethic. The attention to detail is incredible,” Lotut says. “Our high-quality furniture is a testament to that work ethic. And it’s part of who we are as a company.”

She notes that product quality is achieved by blending advanced production machinery with old-school, traditional craftsmanship that has been handed down through generations of Amish workers. That includes processes such as hand-routing of components for

“We guarantee that your product is going to last,” Lotut says. “You will probably get tired of the color long before its useful life is over.”

She also adds that the company will continue its unwavering commitment to impeccable customer service, ensuring that every specialty retailer, e-commerce site, and interior designer receives an on-time delivery with near zero product defects.

The company notes that the Amish community’s deep religious faith is the driving force behind virtually every decision. “Our primary goal is to bring glory to our creator God in everything we do. We do this by striving to manufacture the highest quality products,” the company’s website states. “Located in the heart of Amish Country, our commitment to deliver products on time and exceed expectations with our customer service is born from our desire to honor the Lord.”

design trends—elegant lines, inviting textures— and then engineer our pieces to withstand the elements,” Parsons says. “The result is furniture that looks perfectly at home in a living room but is made to live outdoors year-round. It’s a natural blend of indoor-inspired comfort and outdoorready durability.”

Parsons stresses that the overall design objective is to create furniture that is warm, inviting, and refined. “We focus equally on looks and comfort, so each frame exudes natural beauty while providing a relaxing experience. There’s an elegance and craftsmanship you can see, but there’s also an easy livability you can feel.”

As consumer tastes continue to change, Parsons is seeing a move toward versatile, transitional design with pieces that look good in any context and adapt to a range of lifestyles. “People are placing a higher value on sustainability, too. They want to know that furniture they buy not only looks beautiful but also has a responsible footprint. Our ‘Made to Inspire’ ethos speaks directly to that shift: design-forward, eco-minded, and built to enrich people’s lives for years to come.”

INDUSTRY ACCOLADES

Given its attention to detail in the design process, Jensen Outdoor has received numerous recent awards and accolades from industry insiders. In 2023, Jensen Outdoor won the 2023 Design Excellence Award from the International Casual Furnishings Association (ICFA) for

In 2022, it won the Lillian B. Winchester Design Excellence “Best of Show” and “Lily” Design Awards from ICFA for its allweather Tempo collection. And most recently, in summer 2024, Jensen Outdoor was named a finalist by ICFA for the prestigious Manufacturer of the Year Award.

These honors speak to the heirloom-quality of Jensen Outdoor furniture. Whether it’s an antique with a documented history or a modern creation made to last, an heirloom piece speaks to bygone eras and, in many cases, family memories. Jensen Outdoor durable wood designs and comfy seating options easily become family favorites. “When you buy one of our lounge chairs, you’re investing in something you can truly pass down to your children in 20 years,” Parsons says. “It will have character from use—a few hand marks here and there—but it will be just as structurally sound and comfortable as the day you brought it home. That’s the essence of heirloom quality: furniture built to last for generations.”

its elegant Trellis Modern Lounge Chair.

L A ST WOR D JENSEN OUTDOOR continued from page 60

Velo Swivel Lounge Chairs and Side Table

Aiming to capitalize on the popularity of outdoor kitchens, Berlin Gardens’ newest product line is Agora Outdoor Cabinetry, which is built with marine-grade polymer.

A D INDEX

Advertiser Phone Website Page

American Eco Living www.american-ecoliving.com 85

AndMore Atlanta www.andmore.com 83

AndMore Las Vegas www.andmore.com 87

Berlin Gardens (800) 593-3411 www.berlingardens.com 55

Bernhardt Exteriors (828) 758-9811 www.bernhardt.com 2

British Fires (800) 468-2567 www.britishfires.com 11

Castelle www.castellefurniture.com 79

C.R. Plastic Products www.crpproducts.com 39

DS Stoves (888) 768-1088 www.dsofpa.com 57

Duravent (800) 835-4429 www.duravent.com 34

Eiklor Flames (888) 295-5647 www.eiklorflames.com 91

Empire Group www.empirecomfort.com 73

EMU Americas (800) 726-0368 www.emuliving.com 25

F&C Distributors (630) 241-0506 www.fandcdistributors.com 17

FiberBuilt Umbrellas (866) 667-8668 www.fiberbuiltumbrellas.com 75

Gensun (866) 964-4468 www.gensuncasual.com 18, 19

The Hammock Source (252) 758-0641 www.thehammocksource.com 77

Hearth & Home Technologies (888) 427-3973 www.hearthnhome.com 92

HPC Fire www.hpcfire.com 69

ICFA www.icfanet.org 81

Jensen Outdoor (800) 403-0403 www.jensenoutdoor.com 61

Les Jardins www.lesjardins.us 53

Lloyd Flanders (800) 526-9894 www.lloydflanders.com 29

Modern Flames (877) 246-9353 www.modernflames.com 38

Napoleon Products (866) 820-8686 www.napoleon.com 5

NorthCape www.northcape.com 23

The Outdoor GreatRoom Company (866) 303-4028 www.outdoorrooms.com 52

Outdoor Interiors www.outdoorinteriors.com 42

Outdura (866) 688-3872 usa.sattler.com 27

OW Lee (800) 776-9533 www.owlee.com 48

Pacific Energy www.pacificenergy.net 63

Phifer (800) 221-5497 www.phifer.com 43

POLYWOOD (855) 935-5550 www.polywood.com 9

Ratana (866) 919-1881 www.ratana.com 21

Regency Fireplace (604) 946-5155 www.regency-fire.com 12, 13

Revolution Performance Fabrics www.revolutionfabrics.com 67

RH Peterson www.rhpeterson.com 15

Sunbrella www.sunbrella.com 3

Supreme Fireplace www.supremem.com 51

Telescope Casual (518) 642-1100 www.telescopecasual.com 65

Tempo Leisure www.tempopatio.com 47

Tempotest www.tempotestusa.com 49

Travis Industries (800) 654-1177 www.travisindustries.com 59

Treasure Garden (626) 814-0168 www.treasuregarden.com 7

Ultrafabrics www.ultrafabricsinc.com 31

Valor Fireplaces (800) 468-2567 www.valorfireplaces.com 35

Warming Trends (303) 346-2224 www.warming-trends.com 45 Woodard www.woodard-furniture.com 71

PROFILES DIRECTORY