Patio & Hearth Products Report March/April 2020 by Peninsula Media

MARCH/APRIL 2021 | www.patioandhearthproductsreport.com

Stunning Shade Page 20

Hello, Spring

Where Browsers Become Buyers

NAPOLEON PRODUCTS

KALAMAZOO OUTDOOR GOURMET

SUMMER CLASSICS

OW LEE

Page 46

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Circle Reader Service No. 2

Circle Reader Service No. 3

march/april 2021

contents 86

Guest Editorial – Optimistic Outlook By Harold Hudson The new chairman of the International Casual Furnishings Association oﬀers insight on industry trends and the beneﬁts of ICFA membership............................8 Spotlight – Shout About Shade By Greg Thompson A wide array of stylish and novel shade coverings gives customers countless choices for sun protection .................20

Hearth Retailer – Rocky Mountain High By Kimberly Rodgers This dynamic duo established a highly successful hearth business in one of the country’s most beautiful resort locations .....30

60 Product Innovation – Flame Keepers By Maura Keller Multiple generations of homeowners have enjoyed the warmth and coziness of Valor’s innovative ﬁreplaces ...............48

Outdoor Grilling – The Human Touch By Sharon Sanders Superior products and service convert ﬁrst-time shoppers of this Mississippi grill store into lifelong customers ..............34

Corporate Profile – King of the Cookout By Kimberly Rodgers Big Green Egg, the pioneer of ceramic cooking, keeps growing its fan base by oﬀering seven grill sizes and fun BBQ accessories ......................................52

Showroom Showcase – Golden Jubilee By Laurie Rudd Respected Florida retail chain Leaders attains a major milestone this year—a half century of business .....................38

Insight – Masters of the Pit By Cherise Forno New technologies have strengthened Memphis Wood Fire Grills’ position as a leader in high-end pellet grills............54

As I See It – Relax in Style By Sharon Sanders Ratana’s comfy, eye-catching collections extend living rooms from indoors to outdoors .........................................42

Insight – Blah to Ah! By Cherise Forno Distinctive outdoor designs from newcomer SUNS are gaining a strong foothold in the U.S. market................56

My Turn – Outdoor Verve By Maura Keller Outdura’s new Ovation 4 with over 100 fabrics—including a blend of dobbies, jacquards, and stripes—energizes outdoor spaces ............................................46

Last Word – Flexible Fire By Kimberly Rodgers As a small, labor-intensive hearth company, Montigo is able to react quickly to the changes and needs of the marketplace ...............................58

on the cover:

OW Lee (800) 776-9533

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plus! 4 PATIOANDHEARTHPRODUCTSREPORT.COM

Publisher’s Viewpoint

Industry News

What’s New: 6 Hot Products to Sell Now

Product Proﬁles

Product Proﬁles Directory & Ad Index

SET the STAGE for ENJOYMENT.

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Apricity’s inspiring designs empower your customers to create outdoor spaces that showcase their entertaining style, allowing them to fully enjoy ‘the warmth of the sun’ with trendsetting looks and innovative new materials.

Discover the power of becoming an Apricity retailer today | ApricityOutdoor.com Circle Reader Service No. 5

OUTDOOR. ELEVATED.

publisher’s viewpoint

Volunteerism Since COVID-19 restrictions went

Tony Ramos

Must Reads ∂

With homebuilding booming in Idaho’s ski resort areas, Fireplace Outfitters’ two installation crews juggle extremely busy schedules. Rocky Mountain High, Page 30

∑

Deemed an essential business during the pandemic, Grills of Mississippi served the community by providing curbside BBQ takeout. The Human Touch, Page 34

∏

The eye-catching colors in Outdura’s exciting new Ovation 4 collection are inspired by an appreciation of nature. Outdoor Verve, Page 46

Hearth manufacturer Montigo finds new market opportunities in hospitality, health/wellness, restaurant, education, and public spaces during the pandemic. Flexible Fire, Page 58

6 PATIOANDHEARTHPRODUCTSREPORT.COM

into effect just over one year ago, there are so many things we miss seeing and doing. For some, it’s missing travel; dining in at restaurants; going to the movies; attending a concert, the theatre, or an athletic event; or just being able to sit inside Starbucks for 10 minutes enjoying a latte. For many students, it’s missing learning in a classroom, walking the halls with classmates, and participating in or attending after-school events. For many business people, it’s going to the office, partaking in offsite events, and attending trade shows and industry events. And for most all of us, it’s not being able to gather as usual with family and friends. If my wife were to make a list of the things that she misses the most, volunteering would be at the top of her list. For several years, my wife has been a hospital volunteer. Each week, she anxiously looked forward to going to a local hospital. Until vaccinations are made available to a larger segment of the U.S. population, and until the number of COVID-19 patients being treated at the hospital is greatly reduced, my wife will continue to miss assisting patients, working with other hospital volunteers and healthcare professionals, and getting that special joy that only comes from helping people and serving others. Over the years, we have profiled many specialty retailers and manufacturers that are involved with volunteer efforts and programs. Like many service-oriented industries, our industry is comprised of people who understand and appreciate the purpose of service, and people who go the extra mile of providing White Glove service. At the beginning of the pandemic, many manufacturers in our industry stepped up to the plate to help with manufacturing Personal Protective Equipment (PPE). Our industry has been very supportive over the year with Operation BBQ Relief, a non-profit organization with a network of volunteers and equipment across the country, that provides hot meals to communities impacted by disasters and first responders that are on the ground helping. Since specialty retailers in our industry are so enmeshed with the local community, their volunteer efforts and programs are greatly appreciated by those they help. A recent article by Joanne Fritz that appeared in the January 16, 2021, edition of The Balance Small Business, gave “15 Unexpected Benefits of Volunteering.” As Fritz points out, being a volunteer is not only

good for others, but it’s also good for yourself. Here’s an overview of just some of the unexpected benefits of volunteering: • Builds Community – You strengthen your community and your social network when you volunteer. • Ends Loneliness – 45 percent of people in the U.S. and U.K. admit to feeling lonely. Loneliness and social isolation are two of the most severe epidemics in the world today. Reverse the trend by helping others. • Increases Socializing – Social interaction improves mental and physical health. • Builds Bonds – People develop closer relationships, better connections, and more powerful attachments to people when they work together. • Develops Emotional Stability – When people with OCD, PTSD, or anger management issues volunteer, they feel more connected to others. • Improves Self-Esteem – When teens or young adults volunteer, they develop selfesteem, confidence, and feelings of self-worth. • Promotes Longevity – Long-term volunteers have longer lives and better overall health. • Reduces Risk of Alzheimer’s – Any social interaction can help delay or prevent this disease. • Helps Those Most Affected By Mental Illness – Volunteering reduces stress and improves well-being. It also keeps us young. • Leads to Graceful Aging – Older volunteers benefit the most from getting out of the house, engaging with others, and moving physically. • Develops Corporate Communities – Corporate philanthropy creates employee volunteer programs to help their philanthropic efforts and to retain employees. • Adds Joy to Your Day – The best part, and often overlooked, is that volunteering is just plain fun. So, while we all anxiously look forward to the day when riding in the elevator with another person is not considered violating one of God’s 10 Commandments, and when we can get back to gathering at work, at home, and on vacation, and when going to see a movie is no longer part of your bucket list, let’s also look forward to starting or getting back to volunteering. As so many people in our industry already know, it’s good for others and it’s good for you. Tony Ramos tramos@peninsula-media.com

Circle Reader Service No. 7

guest editorial

By Harold Hudson PUBLISHER

optimistic outlook

Tony Ramos tramos@peninsula-media.com MANAGING EDITOR

Harold Hudson

I would like to start by saying

how honored I am to be serving as Chairman of ICFA. I just started my 29th year in this industry and to see the changes confirms my thought that the outdoor industry has some of best manufacturers, product designers, and retailers than many of the other home furnishings businesses. And to see how manufacturers have changed their factory base and how retail has evolved from brick-and-mortar, e-commerce, and master retailers to where it is today is exciting. With the times of business closings and store shutdowns mandated during the pandemic in the rearview mirror, the outdoor furnishings industry entered 2021 chomping at the bit to satisfy the anticipated demand from huge numbers of consumers planning to invest in their outside living spaces. Indeed, research conducted by the International Casual Furnishings Association in January reports that 90 percent of Americans consider their outdoor living space as “more valuable than ever before” and 58 percent of those surveyed plan to purchase outdoor furniture and accessories this year. From a simple refresh of upgrades to an entirely new setup of seating and dining groups and transformations of patios to outdoor rooms, shoppers are being welcomed by dealers dedicated to providing a totally safe in-store shopping experience or, for those who prefer armchair shopping, a robust online buying experience. And that’s where the ICFA comes in as a business resource to support retailers with educational and networking activities as well as discount programs to offset operational costs. Helping our retailer members restore their level of pre-COVID activity is my top priority as this year’s chairman of the board of ICFA. My entire 29 years in this industry has been spent at Summer Classics, where

our hybrid business model gives me a unique perspective on the relationship between manufacturers and retailers. I understand the challenges facing both in the best of times. In 2020, like all the other brick-and-mortar retailers, our sales were impacted by the pandemic. Our companyowned and licensed stores have maintained their recovery by implementing best practices, including ongoing education and receptiveness to change. The strategic initiatives pursued by ICFA in the coming two years will promote recovery and compel more retailers to join as they recognize the value of this dedicated support. We’ll continue to create and enhance the networking, educational, and philanthropic opportunities that make the ICFA so vital to professional success for every segment of our membership. Well-trained, highly effective sales teams are crucial to any retailer’s success. The ICFA recently conducted a survey that indicated this is a concern and area for improvement across our membership. This year, we have started the groundwork of developing training specifically tailored for casual furnishings sales associates. This will be a valuable tool for orienting new associates and will serve as a refresher course for experienced salespeople whose skills may have become rusty during the slowdowns. Since 2017, ICFA has earned high marks for its annual Educational Conference. Although our 2021 event was canceled, we’ll more than make up for it with “Innovate and Elevate” scheduled for February 14-17, 2022, at the Walt Disney World Swan Resort in Orlando. Anyone who participated in the four previous educational conferences will agree that you don’t want to miss the world-class speakers, exceptional workshops, and fabulous social events. The pandemic drastically limited our inperson meetings, and we will be so grateful for the opportunity to mix and mingle when we can get back together. I have countless examples of quiet moments of connection during ICFA events that resulted in longstanding relationships and close friendships. Whether it’s working out issues with vendors or sharing business concerns with peers, you can’t replicate the impact of those real-life meetings over the phone or through emails. I very much appreciate everything that theMART team is doing to provide a safe, healthy setting at the Merchandise Mart

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in Chicago for the ICFA Preview Show on July 20-22 and Casual Market Chicago on September 21-24. The ICFA Retail Council is moving forward with plans for its annual afternoon seminar and networking session on September 20, the day before the official opening. And on the 21st, marketgoers are invited to arrive early for the ICFA Trends Seminar at Marshall’s Landing and the grand staircase in the lobby of theMART for an advance look at color directions for 2022 and the newest outdoor fabrics. I recognize that there will be changes in the way we gather, but I look forward to being together with industry peers. In the meantime, however, we’re making the most of educational webinars on topics designed to lift a dealer’s bottom line, scheduled on the third Wednesday of each month. Work is also underway to populate the ICFA website with detailed information about all of the programs— credit card processing, in-store financing, discounted office supplies and printing services, telephone systems and more— aimed at saving members money while building business. Often, troubled times lead to a rise in charitable activity, and I am proud at how ICFA members are supporting City of Hope, a research and teaching institution selected as our philanthropic partner in 2017. Two years ago, I had the privilege of visiting the Los Angeles-area campus. Until then, I didn’t grasp the enormous reach of this renowned hospital whose research and treatment protocols advance care for those who have cancer, diabetes, and other diseases. I saw firsthand the miracles they are achieving and the impact they are making in the medical world. I don’t think there’s any question that an ICFA membership is vital to every meaningful outdoor furnishings business, and I personally invite any interested company to contact Executive Director Jackie Hirschhaut at Jackie@ICFAnet.org or (336) 881-1016 to learn more. And if you want to compare notes on my favorite ‘Bama football team, stop by the Summer Classics showroom and ask for me!

Carol Daus caroldaus@gmail.com ART DIRECTOR Cassandra Estes cassestes1968@gmail.com COPY EDITOR John Nalley STAFF WRITERS Cherise Forno Maura Keller Kimberly Rodgers Laurie Rudd Sharon Sanders Greg Thompson SOCIAL MEDIA EDITOR Greg Thompson CIRCULATION DIRECTOR Whitney Carrier BUSINESS MANAGER Susan Razetto CEO & PRESIDENT Tony Ramos

CORPORATE OFFICE Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax www.patioandhearthproductsreport.com

Tony Ramos Peninsula Media 21250 Hawthorne Blvd., Suite 700 Torrance, CA 90503 (310) 792-7448 (310) 792-7449/Fax (310) 968-3962/Cell tramos@peninsula-media.com

Subscription Inquiries: Patio & Hearth Products Report PO Box 2190 Skokie, IL 60076-7890

Harold Hudson is the chairman of the International Casual Furnishings Association and vice president of sales and marketing at Summer Classics.

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Circle Reader Service No. 9

PATIO & HEARTH PRODUCTS REPORT

IndustryNews Couristan Celebrates 95th Anniversary Ninety-five years after its humble beginnings in New York City, Couristan (Fort Lee, N.J.) continues to build its legacy within the floor coverings industry through considerable product diversity in area rugs, residential carpeting, and contract/hospitality segments. Currently, the company’s outdoor area rugs and carpeting assortments have been recognized as icons in the industry. Couristan, founded in 1926 by brothers Basil J. Couri and George J. Couri, has been privately owned and operated for two generations. They began with the name “Couri Brothers” and quickly established themselves as direct importers of (l to r) Ron and Evan Couri fine handmade rugs from Persia. Since change. Whatever trends come and go, the then, the company has cultivated a nimble Couri family has always put the focus on workflow that allows it to change and manufacturing a great product. “We never adapt to the consumer landscape, leading compromise quality,” Couri says. “Each of to product innovations and quality in key our outdoor products go through a sixdistribution channels. point testing process for us to certify their “As the pioneer of outdoor area rugs usage for outdoor areas. You combine that and carpeting, Couristan established its Basil J. Couri, George J. Couri, and his team back in the 1920s when Couristan was known as Couri Brothers with continuous innovations, strict product outdoor segment in 2003 with its awarddevelopment in terms of use of color, fibers, winning Recife collection of outdoor/ and design, and the success comes naturally.” due to more families expanding their entertainment indoor area rugs,” says Ron Couri, president and Couri predicts the use of carpet in custom rug CEO. “This simple two-color collection has now areas to the great outdoors,” Couri says. “Products applications will continue to grow, and Couristan has a have become more fashionable than ever, with innoevolved into an assortment of power-loomed flatseries of more than 40 residential indoor/ outdoor carvation of new manufacturing techniques and the woven products with as a many as six colors per pet products that show off the company’s design and usage of color and design. These high-performance design. Today, Couristan has 16 collections of outcolor expertise. “E-commerce will continue to elevate products have universal appeal and unique versatilidoor rugs sourced from China, India, Belgium, sales in the outdoor category and become even more ty, which is appreciated by the average consumer. and Turkey.” competitive,” he says. “Therefore, we must continue to Outdoor products are no longer considered seasonCompany officials see tremendous growth base our products on quality, and provide consumers al purchases as we have seen an influx of sales opportunity—not just for rugs, but for outdoor carwith clear messaging as to why our outdoor products throughout the year.” peting and custom rugs. “Evolution of the outdoor are far superior.” The company has seen nearly a century’s worth of home furnishings category has grown tremendously

Gensun Casual Living Announces Promotions Gensun Casual Living (Rancho Cucamonga, California), a leader in the outdoor furniture industry, recently announced personnel changes and promotions. Jan Trinkley has stepped down as president and has assumed a new role as executive consultant. He will continue to provide expertise on product development and company guidance to Lisa Zhou, CEO. Sherry Cai was promoted to president. Cai has been a constant force in Gensun’s growth and, as president, will play a valuable role in ensuring future success for the company. Jill Trinkley has been promoted to director of design and marketing and will manage Gensun’s award-winning market presence and corporate identity.

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Sherry Cai

Jill Trinkley

Outdoor Kitchen Brands Launch New Colors

Brown Jordan Outdoor Kitchens’ Essentials collection in chili

According to the new color palette from Danver Stainless Outdoor Kitchens, Brown Jordan Outdoor Kitchens, and Trex Outdoor Kitchens, the future is bright, optimistic, and playful. Thirteen new powder-coated hues reveal a growing demand for bold, unexpected colorways in outdoor living spaces. Curated by Daniel Germani, the brands’ creative director and awardwinning architect and designer, the new colors build on the latest influences in fashion, art, and the design world. “Color is emotion. Color is light. Color brings projects to life,” Germani says. “Many of these new hues push the design envelope and were selected to inspire homeowners to be bold and create a space that is both eye-catching and sophisticated.” New colors to the Essentials collection, available across all three brands, include: Show-Stealing Brights: Autumn, a cheerful yellow that brings sunshine to any space; Chili, a red that Germani forecasts to be the next “it” color; Clementine, a bold orange that pairs well with gray; Cotton Candy, a pink hue that’s making waves in home design; Mint, a nature-inspired green with a bolder, fresher approach to the hue; and Sea Spray, which channels

Dometic Acquires Twin Eagles On Feb. 2, Dometic (Stockholm, Sweden), a global market leader in products for outdoor and mobile living, entered into an agreement to acquire Twin Eagles (Cerritos, California), a leading U.S. manufacturer of free-standing and built-in grills, outdoor refrigerators, and other kitchen solutions for the residential

the blues and greens of the ocean. Supporting Neutrals: Chromica Baltic, a dark slate blue; Chromica Feroe, a sophisticated dark green; Ink, a deep, highly saturated blue; White Silk, a creamy white that provides a warmer neutral for the outdoors. Also expanded—three new colors exclusive to Brown Jordan Outdoor Kitchens: Coffee, a deep, natureinspired brown that blends seamlessly in outdoor environments; Dove, a light gray that pairs with whites, grays, taupes or bolder hues; and Loden, an organic-inspired green with a naturally cool presence that offers an alternative to brown and taupe. All colors are applied prior to assembly through an ultra-durable powder-coat finishing process, ensuring the cabinets beautifully endure exposure to the elements. “As a category pioneer, we’ve always strived to offer the very best in both design solutions and craftsmanship,” says Mitch Slater, owner. “Our powder-coating technology truly sets us apart in the industry, and we’re delighted to expand our offering with these stunning new colors.” For more information, visit Danver.com, BrownJordanOutdoorKitchens.com and Trex-OutdoorKitchens.com.

outdoor market. The acquisition strengthens Dometic’s offering in North America’s fast-growing residential outdoor segment. Twin Eagles’ products are sold under the brands Twin Eagles and Delta Heat. The products are available at more than 400 dealers across the United States and Canada, including several online retailers. Twin Eagles’ annual net sales is $34 million. Founded in 1999, Twin Eagles has

The Hammock Source Unveils New Brand The Hammock Source (Greenville, North Carolina) announces its new brand, Carolina Hammocks. Born in the land of the long leaf pines, Carolina Hammocks will only be available at the finest outdoor retailers across the nation. The goal of this new upscale brand is to continue the tradition of creating and providing the highest quality handcrafted products to our business partners with exclusivity to the specialty retail market. Carolina Hammocks was born from the rich tradition of master craftsmen weaving hammocks for over a century under the watchful gaze and gentle sway of our beloved long leaf pines. Those pines and our craftsman watch over the birth of our Carolina Hammocks to ensure they are strong, sturdy, and ready for your relaxing sway in the gentle breeze.

130 employees and the company’s manufacturing is primarily done in its own facility in the U.S. “I am pleased to welcome Twin Eagles and its employees to the Dometic family,” says Juan Vargues, president and CEO of Dometic. “Twin Eagles fulfills all prerequisites that Dometic has set for acquired expansion, with proven profitable growth, strong market positions, and strong management. The acquisition is part of our strategy to broaden our residential product offering and expand into new vertical end markets. The customer feedback on our recently launched Dometic MoBar has been extremely positive, and this acquisition will give us a unique position to expand sales in the fast-growing residential outdoor market in North America.”

Glen Raven Expands Warranty for Sunbrella Fabrics Glen Raven Custom Fabrics announces an enhanced warranty for Sunbrella fabrics to include replacement labor costs in all categories, including residential and commercial upholstery, shade, and marine applications in the rare instances when replacement fabric may be needed. With the inclusion of replacement

A rope hammock from Carolina Hammocks

Carolina Hammocks will feature handcrafted products such as our trademarked WeatherSmart Rope Hammock, Soft Weave Hammock, Cape Shield Powder Coated Stands, Vibrant Colored Fabric and Rope Swings, and High-Quality Durawood HDPE Furniture. For more information, visit: http:// thehammocksource.com.

costs, Sunbrella fabrics are backed by the most comprehensive warranties in the industry. Sunbrella is currently the only performance fabric brand to guarantee against loss of color and strength, plus pilling and abrasion, with a five-year limited warranty for upholstery fabrics that now includes labor coverage for the first three years in addition to fabric replacement. The brand’s shade and marine fabrics hold an industry-leading 10-year limited warranty with labor costs covered for the first five years. “For 60 years, Sunbrella fabrics have set the standard for industryleading performance with fabrics designed for countless applications,” says Dave Swers, president of Glen Raven Custom Fabrics. “Our proven expertise and proprietary technologies allow us to demonstrate our commitment to quality by expanding our industry-leading guarantee and support to collectively benefit our retailers, manufacturers, fabricators, and consumers. This gives our partners and end users even more confidence to purchase and apply Sunbrella fabrics to sofas, casual furniture, awnings or boats, knowing that Sunbrella stands behind its products and its customers.” For more information, visit sunbrella .com/warranty.

PATIOANDHEARTHPRODuCTSREPORT.COM 11

Circle Reader Service No. 13

industry news SCHOTT ROBAX Unveils New Innovative Pellet Stoves Pellet stoves are a popular alternative to wood-fired ovens because of their ease-of-use. The downside is that the display of flames in a pellet stove is somewhat different from the romantic flames in a wood fire. And when the stove is not in use, a transparent panel provides an open view of a dirty technical interior brimming with soot. Manufacturers have typically countered with complex double-glazing consisting of a fireviewing panel and a tinted front panel. SCHOTT ROBAX NightView now banishes this complex and bulky multi-panel construction to the past. When heating, the translucent-black glass-ceramic creates novel visual effects: The flames seem calmer and have a naturally warm color. At the same time,

SCHOTT ROBAX NightView pellet stove

when the stove is not in use, the tinted fire-viewing panel conceals the combustion chamber, and the dark, gleaming facade blends into any room. Pellet stoves are thus elegant design elements for homes year-round. For stove manufacturers, ROBAX NightView

means easier installation, cost savings, and opportunities for differentiation. This innovation from SCHOTT makes double-glazed glass-ceramic fireviewing panels and tinted front panels unnecessary. The 4-millimeter thick, innovative ROBAX panel also unveils new options in design and construction. ROBAX NightView is easily installed into pellet stoves of different sizes and shapes. Pellet stove designers will soon be able to unleash their creativity. Manufacturer La Nordica-Extraflame uses the new product in two of its pellet stoves. “Thanks to ROBAX NightView, our pellet stove Amika shows a unique, very effective flame picture. This innovative glass-ceramic from SCHOTT, developed and tested in cooperation with the LaNordica-Extraflame R&D department, enables us to realize completely new designs.” The project won the German Design Award 2021 in the Excellent Product Design category. SCHOTT ROBAX glass-ceramic has been mass produced for 40 years. SCHOTT, a leading manufacturer, has sold more than 100 million fire-viewing panels. Heat-resistant glass-ceramic is used in transparent form for fire-viewing panels, and as colored glass-ceramic for the inner and outer linings of stoves. Its mechanical, thermal-shock and heat resistance make ROBAX especially durable. The glass-ceramic consists of up to 95% natural raw materials and is RoHs and REACH compliant. All ROBAX production and product-testing processes have been certified by TÜV Hessen.

Harold Hudson Assumes ICFA Chairman Role

Circle Reader Service No. 14

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Harold Hudson, president of Summer Classics Private Label, was recently named chairman of the board of directors of the International Casual Furnishings Association. Hudson’s illustrious industry career includes Harold Hudson 29 years with Summer Classics and active membership and board positions with ICFA as well as the Hearth Products and Barbecue Association. “Helping our retailer members get back to their level of pre-COVID health is my number one priority,” Hudson says. “Our strategic initiatives for 2021 and 2022 will promote their recovery and compel more retailers to join as they recognize the value of this dedicated support. We’ll continue to create and enhance the networking, educational, and philanthropic opportunities that make the ICFA so vital to professional success for every segment of our membership.” In his tenure at Summer Classics, Hudson has served as controller, operations manager, vice president of sales, and now president of Summer Classics Private Label. “Our ‘hybrid’ business model gives me a unique perspective on the relationship between manufacturers and retailers. I understand the challenges facing both in the best of times,” he says. “In

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Circle Reader Service No. 15

industry news HPC Acquires Forno de Pizza, a Hybrid Gas/Wood Oven HPC Fire Inspired, the leading gas firepit manufacturer, has acquired all intellectual property, designs, and assets of Forno de Pizza from Grand Haven, Mich. Hugo Laranja, Forno de Pizza’s founder, will join HPC as the business development manager for the HPC Outdoor Cooking Product Line. The Hybrid Gas/Wood is perfect for cooking pizza, grilling, smoking, and baking. The innovative design of the Forno de Pizza oven coupled with HPC ignition technology makes the acquisition for HPC a seamless fit into the company’s product offering. The Forno de Pizza philosophy is that wood-fired ovens are like architecture: They must be beautiful, functional, and made to last. Form and function are inextricably paired in a way seldom seen anywhere else. “This

philosophy is one of the reasons I felt that Forno de Pizza fit perfectly with the HPC Innovated for Your Lifestyle messaging,” says Sean Steimle, CEO, HPC Fire Inspired. “Being able to pair the Forno de Pizza’s innovative design with HPC’s exclusive technologies has us really excited for this spring’s product launch!” Laranja founded Forno de Pizza on the following belief: “That some of our best experiences in life are spent with our friends and family. Cooking brings togetherness, and the use of fire brings a powerful connection to the foods you’re sharing. These ovens were designed for the ones that understand that it’s not just for pizzas, it’s for everyone. I am excited to see HPC Fire Inspired carry on my vision.”

Forno de Pizza Hybrid Gas/Wood Oven

HPC, based in Dayton, Ohio, is the leading manufacturer of gas fire features, fire-and-water features, and now a food division. Contact: www.hpcfire.com.

2020, like all the other brick-and-mortar retailers, our sales were impacted by the pandemic. Our companyowned and licensed stores have maintained their recovery by implementing best practices, including ongoing education and receptiveness to change.” Hudson served on the ICFA nominating and executive committees last year and was among the selfnamed “Gang of Five” who researched and facilitated the weighty decision to move the annual Casual Market trade show from Chicago to Atlanta in 2023. “Our team represented a good mix of members. Each worked hard, traveling to the sites, and carefully considering all the proposed options to make the best decision for our organization.” Hudson grew up in Muscle Shoals, Ala., and graduated with a degree in accounting from the University of North Alabama in Florence. He and Amy, his wife of 28 years, have two grown children, John and Emma.

IMC Announces Date Changes for Las Vegas Market 2021 Shows Capitalizing on a recent shift in timing of home furnishings industry markets, and in concert with ongoing travel and government restrictions in the western U.S., International Market Centers (IMC) has rescheduled the winter and summer editions of the Las Vegas Market—originally planned in January and July—to run April 11-15 and August 22-26. IMC’s 2021 markets in Atlanta for Gift & Home and Apparel will run as scheduled. “We have opted to postpone the winter Las Vegas Market in connection with Governor Sisolak’s recent extension of Nevada’s ‘statewide pause’ and in consideration of stay-at-home orders currently impacting travel for key western states,” says Bob Maricich, IMC CEO. “HPMA’s decision to change High Point Market from April to June further affirms our decision and allows us to shift the winter Las Vegas Market into April. We also will alter our summer Las Vegas Market dates from July to August to allow enough time between the April Las Vegas Market, Circle Reader Service No. 16

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Circle Reader Service No. 19

product spotlight

Shade

ShoutAbout

A chic array of shade options

The 13’ Starlux AKZ Plus Cantilever by Treasure Garden

makes outdoor spaces

t’s not enough Frankford Umbrellas. feel more room-like and to shelter in “Market/table umbrellas conprotects loved ones from place. When the tinue to be the best-selling weather warms and the sizes, but cantilever and giant the sun’s rays. sun emerges, customers center-post umbrella demand and will be looking to shelter in sales continue to increase year after BY GREG THOMPSON shade. For many prospective year. Giant umbrella and cantilever buyers, familiar shade products sales more than doubled in 2020.” have transcended their utilitarian role and The 11 manufacturers represented in this morphed into design statements. issue’s spotlight run the gamut from high tech to tra“Shade products have evolved as fashion accesditional, giving customers multiple price points and sories to the extent that the fabric element can be even more design options. worked into a unique design,” says Bryan Sanches, senior vice president at California Umbrella. “Our ARTICULATEDSHADE, LLC program has taken that to a higher level with embellLast year’s top seller at ARTiculatedshade (Boulder, ishments like fringe colors, pompoms, and tassels.” Colorado) was the company’s durable rectangular Jordan S. Beckner, president of sales and coumbrella, known for sturdiness and easy operation, founder of FiberBuilt Umbrellas & Cushions, adds, thanks to a patented compact frame that allows the “We’ve also seen a significant increase in brighter, umbrella to open and close above seated guests. bolder colors, as well as larger size canopies and Unlike the company’s hexagonal umbrellas, which options such as fancy scallops, fringe, and alternating appear to blossom like a flower as they open, the panels with multiple fabrics.” compact frame creates what company founder Whether for practical or fashion considerations, Jennifer Arndt calls “a striking gull-wing effect as it customers are choosing to cover large areas and sizopens or closes.” ing up to increase comfortable leisure space. “We In the tradition of form following function, the continue to see demand for larger shade products,” aesthetic of compact umbrellas is distinctly contemsays Laura Dudley, national sales manager at porary even when closed. “Low profile when open

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and compact when closed, our umbrellas add a stylish component to any patio without obstructing the flow of the patio or views across the patio,” says Arndt, who also serves as company president. High-quality components result in a higher initial price point, but Arndt stresses that durability naturally leads to lower overall costs for the life of the products. Part of that emphasis on quality is a result of a family-owned and operated workflow where products are designed and built with components sourced entirely from U.S. manufacturers. Arndt and staff are able to quickly react to trends whether they change or hold steady. “Blues and grays continued to be popular in 2020,” she says. “When choosing warmer colors, we saw a trend away from the neutral sands and beiges in favor of more vibrant yellows.” ARTiculatedshade continues to offer three sizes of hexagonal umbrellas—13 feet, 11 feet, and 9 feet—and one rectangular umbrella that is 7 feet by 11.5 feet. “Our commercial sales exceeded retail sales for the first time in 2020,” Arndt adds. “We assume this was due to the increased emphasis on outdoor dining brought on by the pandemic.” CALIFORNIA UMBRELLA California Umbrella (Jurupa Valley) is now offering

Eclipse Cantilever Umbrella, Crank/Tilt, 13’ Octagon, Matte Silver Frame, Sunflower Yellow Canopy from Frankford Umbrellas

H3K

Levante Center Pole Umbrella from Bambrella

a collection of curated acrylic canvas selections under its new Pacifica Premium brand. The brand features 28 fabric options that can be used on all of the company’s 9-foot umbrellas. “This has added about 1,500 cover and frame item combinations to our collection of shade offerings,” says Bryan Sanches, senior vice president. “It’s a huge new introduction of style to our collections.” Within the California Umbrella line (offered by March Products), the patented auto tilt product collection known as the Casa series remains the top seller. Sanches credits the collection’s lower cost, which he says is “much less than competing push-tilt frames and lasts longer, so its value has really become a draw with customers and consumers.” Another subset of customers may seek out products that take an environmentally conscious approach to manufacturing. Sanches goes so far as to call it a trend, and he is responding by using sustainable materials in the construction of the framework. “Frames must hold up to all kinds of weather conditions and harsh usage, but if they fail, the framework is hard to recycle,” he explains. “The sustainable approach ensures that aluminum, for example, is easily

recyclable, or that the component parts can be easily replaced to enhance the longevity of the frame. These have become incredibly important to the value proposition that we offer.” At the high end of the market, cantilever umbrellas remain an important part of the business, but Sanches also maintains that “traditional umbrellas have an incredibly strong base of sales and more opening price points where consumers are entering the market. Consumers continue to require fantastic options that can deliver longevity and great value as they get into the lifestyle and trade up over time.” FRANKFORD UMBRELLAS Customers familiar with Eclipse and Aurora Cantilevers from Frankford Umbrellas (Mount Laurel, N.J.) can now find a new galvanized steel rolling base option for these venerable products. The rolling base also fits the company’s G-Series Greenwich and G-Series Monterey Giant Center Post Umbrellas. According to Laura Dudley, national sales manager, the 36-inch square (0.5-inch high) galvanized steel plate base can be used as a single plate (with G-Series umbrellas) or can be stacked two and three high for use with cantilevers. The

8.5’ Pagoda Series Umbrella with Sunbrella Canvas Cyan and Canvas Natural Fabric from California Umbrella

PATIOANDHEARTHPRODUCTSREPORT.COM 21

product spotlight

ARTiculatedshade 11’ Umbrella Over High Top Table

base weighs between 200 and 600 pounds, depending on whether one, two, or three plates are used. On the aesthetic side, Dudley relies on a Frankford team that continually monitors design trends, both interior and exterior. “We are extremely fortunate to have a fabric partner that listens to our needs, and to the needs of the industry,” she says. “Their ability

exceed all needs and expectations.” Retailers are choosing Frankford for many reasons, including the need to differentiate their product offerings from “big box” stores and online offerings. Dudley acknowledges that some retailers are feeling the pressure from online umbrella competition because of the “ease” of purchasing from big-box websites. “They have seen umbrella sales drop over recent years and are now looking for a product that is not found online everywhere, and a product that is more profitable for them,” she says. “Many retailers are growing tired of suppliers who focus more on big box, making it difficult for FiberBuilt Flight specialty retailers to get Umbrella 28 product. Frankford is to produce superior fabrics, coupled incredibly grateful to be able to satisfy with their design team (and ours) the needs of our specialty retailers in allows us to collaborate in developing all ways—responsiveness, product fabrics that are on trend and in quality, product differentiation, and demand. We truly listen to the needs profit margins.” of our partners and welcome their feedback at all times. This enables us TREASURE GARDEN to add new products, finishes, and/or The newest offering at Treasure fabrics—and to be sure our product Garden Inc. (Baldwin Park, California) line is well-rounded and will meet and is the Glide Tilt market umbrella in

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both 9-foot and 7.5-foot octagon sizes. Benjamin Ma, vice president, calls it a “one-of-a-kind design” that makes shade “as easy as a simple slide of the housing that effortlessly tilts the canopy to provide sun protection and comfort.” Top sellers at Treasure Garden continue to be its cantilever umbrellas, particularly the AKZ Plus collection. Other offerings are focusing on nighttime uses, typically a time when umbrellas are tightly closed and/or moved out of the way. With the goal of creating “exciting nighttime party umbrellas,” the 13-foot Starlux AKZ Plus Cantilever features built-in strip lighting in the ribs to illuminate evening relaxation. “In 2021, we introduced the EVO, a state-of-the-art multifunctional outdoor ambiance umbrella light with built-in Bluetooth speakers,” Ma says. “A light-sound accessory in one, the EVO is similar to Treasure Garden’s current Luna, with a twist. The EVO is an umbrella and a table light in one unit, and an integrated bass speaker that provides a crisp surround-sound experience outdoors. This pod can turn any umbrella into its very own entertainment and charging system.” Treasure Garden has several price points in the good, better, best mode, particularly among umbrella selections. “From our residential Treasure Garden 7.5-foot Push Button Tilt market umbrella up to our Jardinico 10-foot by 14-foot Belgium-designed hospitality umbrella, we absolutely cover the spectrum with over 25,000 different umbrella combinations available.” FIBERBUILT UMBRELLAS & CUSHIONS Jordan S. Beckner, president of sales and co-founder of FiberBuilt Umbrellas & Cushions (Ft. Lauderdale, Florida), has been in the shade business for two decades and continues to push the design envelope with the company’s latest, the Flight umbrella. Beckner describes the design as an “innovative, inverted rib system with polished aluminum arms, fabric wrapped fiberglass ribs, and a solid aluminum hub.” Flight’s high-end design complements many contemporary décors, thanks to elements seen and unseen. “Below, all you see is the beautiful fabric and bright aluminum

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product spotlight

says Corey Lee, senior vice president. “And it is tough to beat in terms of features and value.” In the relatively short time that SunVilla has been in the shade business via its Royal Shade brand, Lee has seen the category expand into the fashion accessory range. Lee keeps an eye on the trend but is keen to stay focused on the “high end construction and materials” that continue to make their way into residential applications. “Especially pool-side, we are seeing a growing market for commercial-grade umbrellas,” she says. “Bigger always seems to be better, and we continue to see that in canopy shape and size. Cantilever umbrellas also continue to perform well as consumers look for flexible shade solutions. Their size and function are perfect for spaces and budgets where permanent structures aren’t an option, and traditional umbrellas don’t provide enough shade.” Price points reside squarely in the middle for SunVilla’s market and offset umbrellas, but different fabric options can open up opportunities for a wider range. Fabric expertise leads to options, as does SunVilla’s extensive background in furniture. Pairings of furniture and umbrellas make for striking visual combinations under the Royal Shade and SunVilla brands. “Umbrellas and furniture can ship direct together, allowing for smaller MOQs and greater flexibility and customization,” Lee explains. “This combination also allows for coordinating collections with fabrics and finishes for both umbrellas and furniture in our Portica line.”

The Aruba / LED lighted 9’ 936 Model Umbrella from Galtech

pole and hub,” Beckner explains. “The structural ribs are completely hidden.” FiberBuilt’s Lucaya umbrellas continue to have a strong following, thanks to its one piece, 1.5-inch diameter pole, fiberglass ribs, seven finish colors, and solution-dyed acrylic canopy. Working “in-table” and free-standing, the finish colors coordinate with a wide variety of furniture, with what Beckner describes as “contract quality construction inherent to all the products in our Prestige Collection.” The 9-foot Market umbrellas with crank lift and optional push-button tilt also remain popular. Company-wide confidence in the products extends to a purchase requirement of “at least one, so we can prove how stress-free, accommodating, and service-oriented we are.” Beyond that, there are no minimums. The wide array of shade products are made in the U.S., and Beckner stresses that all those who commit to an order can take comfort that umbrellas and cushions are manufactured in the same facility, so shipping is coordinated. “The more we all spend time outside with our families, the more we recognize how important it is to create a comfortable environment, and shade products are an essential part of that recipe,” Beckner says. “With all due respect to Timbuk 3, the future’s so bright, you gotta sit in the shade.” SUNVILLA CORPORATION Core Market and Offset Umbrella sizes and shapes

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Infinity Canopy installation at the Paseo Nuevo Mall in Santa Barbara, California

continue to perform well for SunVilla Corporation (City of Industry, California). In the market umbrella category, the 9-foot Auto-Tilt has resonated as a stand-alone option, or when ordered to match back to the company’s Portica furniture. “Our 10-foot Square Offset Umbrella really anchors the program,”

GALTECH INTERNATIONAL Jeff Leisen, national sales manager for Galtech International (Camarillo, California) has seen a lot in his 25 years at the company. While much has changed, fabric trends have driven the umbrella market for years, and that still remains the case.

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product spotlight

lated way. “We have 25-plus years of experience manufacturing market umbrellas,” Leisen says. “We only make umbrellas and bases, hence we have a singular focus that enables us to produce some of the finest shade products available today. Our commitment to inventory and devotion to our quick ship program is second to none, which enables dealers to rely on us to provide their shade products to them in a timely manner.”

10’ Square Offset Umbrella in Spectrum Indigo from SunVilla

TUUCI Equinox Cabana with Automated Louvered Roof

“Everything has been some shade of beige/tan for a number of years,” Leisen says. “But now we are seeing a big demand for colorful fabrics such as Aruba, Gingko, and Navy.” Aesthetics have matched function as evidenced by the continuing success of Galtech’s cantilevers, deluxe autotilt umbrellas, and deluxe commercial umbrellas. “The quality and uniqueness of these products has separated

these models from the pack and enabled us to focus on quality-driven products, and not just low-priced items,” Leisen says. “Combined with our very successful quick ship program, we have created a strong demand for these items both at retail and e-commerce.” Like so many of his colleagues, Leisen has increasingly seen customers drawn to large shades, specifically can-

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tilever umbrellas. As a result, Galtech’s 13-foot cantilever umbrella has seen strong sales over the past four years. Will that trend continue? Leisen is convinced it will. “As long as seating is the predominant furniture sale over dining sets, we will continue to see the cantilever market grow.” Resisting the urge to diversify has focused the company’s resources, elevating the existing expertise in a calcu-

BAMBRELLA Much has been made of the growing demand for large cantilever umbrellas. Gary Ecoff, president of Bambrella (Deerfield Beach, Florida) acknowledges the phenomenon, while also providing a bit of perspective. “Cantilevers will continue to perform well,” he says. “Consumers love them, and price points are bigger, so it’s a win-win. We will still sell more traditional umbrellas because there are many more sizes available and are still used more often than the cantilever.” Known for its signature use of bamboo, Bambrella is now branching out from the grass-family plant with an aluminum version of the company’s Alize Cabana. The bamboo unit, now a decade in production, continues to do well, but Ecoff reports that a chance to develop an aluminum version emerged and was too good to pass up. For now, Bambrella’s 10-foot round Levante bamboo center pole umbrella remains a top seller. Calling it the “cherry on the top of the sundae,” Ecoff sees all his products as having the ability to provide functionality “to bring your eye down and create the visual ceiling for your outdoor room.” Dealers who display Bambrella products on the showroom floor are aiming for a middle demographic that is not looking for “commodity level” items. “Our products are unique from the solid bamboo product to the aluminum collections,” Ecoff says. “We have a focus on strength and durability with all of our products wind-tunnel tested from 58 mph to 76 mph, but keeping to the medium price point.” TRIVANTAGE Trivantage (Glen Raven, North Carolina) has long made its mark with Solair products that are retractable, either manually or motorized, and that tradition remains strong in 2021.

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product spotlight

manufacturing. It generally requires the canopy to be incorporated into a new building, because it's supposed to hide into the wall.”

Solair PS5000 Retractable Awning from Trivantage

The company’s most popular products are the Solair PS5000 and PS2000 retractable awnings, offering a large overhead shade footprint of up to 325 square feet, widths up to 25 feet, and projections up to 13 feet. “The Solair PS5000 is available in four frame colors and six projections,” says Franck Seguin, decorative fabrics and Solair sales manager for Trivantage. “Our entry-level stock offering, the PS2000, comes in three ideal frame widths, a popular white color option, and one 10foot projection.” Popular for decades around the world, Seguin sees retractable awnings increasingly making their way into American homes as a “more permanent, yet retractable” form of solar protection. “The most visible part of an awning is its fabric,” he says. “We offer Sunbrella fabrics which are both design-forward and durable. Homeowners have the opportunity to match or coordinate their outdoor furniture with their awning with the perfect fabric to enhance their patio area.” Trivantage distributes the new Sunbrella Shade Collection featuring contemporary colors and patterns that allow Solair awnings to enhance the latest in outdoor furnishings. “Available exclusively from Trivantage, the new Sunbrella Shade Mayfield Collection is a premium selection of shade fabrics created from 100% Sunbrella acrylic fiber,” Seguin says. “The Mayfield

Collection’s jewel-toned solids add vibrant sophistication to any awning application, while its assortment of multicolor striped styles gives projects a timeless feel.” Solair also developed the Awning Visualizer, a no-cost digital tool designed to help homeowners visualize how an awning would look on their home. Homeowners can upload a photo of their home patio space, or use one of three provided photos, then they select the frame and fabric colors from simple drop-down menus. From there, Seguin explains: “The online Awning Visualizer adds the awning to the image and the homeowner can email it to themselves for future reference. It’s a good way to see different fabric and frame colors next to your home’s cladding, patio materials, and backyard landscaping. It’s also a convenient sales tool for patio stores to show customers how a retractable awning would look next to fabrics they’ve selected for their new existing patio furniture.” INFINITY CANOPY INC. Alan Shargani, founder and CEO of Infinity Canopy Inc. (Los Angeles) does not sugarcoat it when he talks about 2020. In addition to the human toll of the global pandemic, he acknowledges various problems from suppliers, and several projects getting canceled or put on hold—particularly among the commercial installations that favor Infinity Canopy’s modular

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system of slide-on wire canopy. “We did do a canopy for Children's Hospital of Atlanta,” Shargani says. “It’s a big outdoor area where patients and their families go to relax. We did a large mall in Ventura County in California called Paseo Nuevo. It's an outdoor mall, and they added canopies both for shade and to elevate the space. We worked with an architecture firm on that project.” Even with the cancellations, 2020 saw financial growth and Infinity Canopy did a bit better than the previous year. “If this pandemic didn't happen, it would have been a much better year.” Infinity’s signature materials have expanded, with Shargani reporting that the company now offers fiberglass and aluminum structures—both prefabricated as well as custom. “We frequently use Sunbrella,” Shargani says. “For us, it doesn't matter as long as the material is outdoor fabric that is going to last. However, we don't use furniture grade because the fabric doesn't really hold itself.” Infinity Canopy recently secured a utility patent for a new type of canopy system that Shargani hopes to launch this year or next. “It's a different kind of a system,” he says. “It's a cantilever retractable frame that is connected to a building. The frame of the canopy comes out of the building like an awning. It pulls the canopy with it, so that's something new. Now that we got it patented, we have to get it into

TUUCI The Shadowworks design and development team at TUUCI (Miami, Florida) is constantly creating and reengineering options on every shade structure. All functional elements of shade, automation, heat, and light are potentially on the drawing board. Recent creations include the Equinox Automated Louvered Roof, a roofing option for the Cabana Collection that controls the angle of the louvers via remote control—fully open for maximum sun or closed for rain protection. Adding to the customizable nature of TUUCI’s parasols, Patrick Troy, executive vice president, reports frame finish options have been expanded with new color assortments coordinated with furniture and design aesthetics. “Our Ocean Master, Max Northstar, allows for detailed customization of the mast on the parasol frames,” Troy says. “This channel and ridge technology was developed with inspiration from techniques traditionally used on wooden yachts. The end result is a mix-materials blend with added visual interest and texture.” TUUCI’s retail and trade showroom partners carry a mix of stock for clients with immediate need, while working as a design resource for clients looking to craft their own product for specific spaces. Experience and customization allow TUUCI to offer what Troy calls, “luxury products with enhancements to truly create an outdoor room with many of the amenities found indoors, while also offering paired down products suitable for more budget conscious projects.” With warranties of 15 years and products in the field far longer, the lifetime investment in quality translates to value for a wide variety of budgets. “The engineering and design team behind each product is unrivaled in the shade space—creating enduring products with an exceptional aesthetic presence,” Troy adds. “Our support team in Miami ensures that each TUUCI client is investing not only in an elevated product, but in an ongoing relationship there to support any future needs.”

Circle Reader Service No. 29

hearth retailer

Owners Jake and Bev Hawkins (front row/first and second from left) and the rest of the team at Fireplace Outfitters

RockyMountainHigh An Idaho retailer scores big with this resort area’s fireplace needs.

WRITTEN BY KIMBERLY RODGERS PHOTOGRAPHY BY DEV KHALSA

ev Hawkins will always be grateful that the fireplace industry found her 17 years ago. Today, she and her husband, Jake, own Fireplace Outfitters (Hailey, Idaho) which offers a full range of premium gas and wood fireplaces, inserts, and stoves. The retailer also supplies products for the outdoor space including grills, furniture, fireplaces, heating, and hot tubs/spas. The store is located just a few miles from the popular ski resort towns of Ketchum and Sun Valley—a high-end market where almost every property has a fireplace. Bev first got her start in the industry in 2004 working in the small town of Grace, Idaho, for a local dealer, Long Bluff Stoves. The owner, Bob Teichert, needed someone to take, package, and ship orders; drive a forklift; order product; process warranty claims; and per-

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form a variety of distribution tasks. “It was just Bob and I, and he was usually off snowmobiling, so I was able to learn a lot of things,” she says. She also enjoyed the work and the relationships she built with retailers. After Bob died in a snowmobile accident in 2009, Bev and Jake purchased the business. However, the timing coincided with the Great Recession. “We had put all of Jake’s retirement toward purchasing the business so we decided it might be time to diversify,” Bev says. The decision to branch out from solely being a dealer led the couple to open their first retail store in 2012 in the town of Pocatello, about an hour north. Three years later, the Hawkinses heard about two fireplace dealers who were interested in selling their retail businesses in the Sun Valley area (about three hours

away), and Jake arranged a meeting. “I told Jake he could talk as much as he wanted, but I was not moving.” However, she adds, “After a short road trip to the area, I was sold.” In 2015, the couple purchased one of the existing retail stores and reopened as Fireplace Outfitters. “I still get warm fuzzies thinking how lucky we are to live and work in such a beautiful place,” Bev says. The couple’s individual skill sets and talents balance each other very well. Bev primarily concentrates on the service side of the business. This includes everything from installing gas logs and creating and building fire pits to scrubbing greasy barbecue grills and doing regular calls like replacing blowers, valves, and pilot assemblies. “I love meeting people and working in their homes,” she says.

The store’s vehicles are its best method of advertising

are grills from Big Green Egg, DCS, and Twin Eagles; furniture from Telescope Casual; outdoor fireplaces from Heat & Glo; and hot tubs/spas from Bullfrog. “We are fortunate enough to sell anything from a gas insert for a 1970s condominium to very upscale and high-end products,” Bev says. Currently, linear gas fireplaces and open wood-burning fireplaces are the most popular in the region, Jake notes. It is definitely an area with a mountain modern design influence, he adds. Furthermore, Sun Valley is unique in that the store does not need to offer many design services since most homeowners have an architect, a contractor, and designer. “We go out of our way to have log samples, panel and media samples on display, but typically the homeowner has a person who has a big vision of how the entire project will come together,” Bev says.

Along with the fireplace/firepit category, the store also offers casual furniture, barbecue grills, hot tubs, and spas

Jake, on the other hand, is more business-minded and enjoys the organization and details required to run a successful retail operation, Bev notes, adding that he is an excellent team leader and does just about everything

but service calls. “He’s also pretty great when I need an extra hand lifting fire tables or braking the occasional fitting.” The market for Fireplace Outfitters is diverse, and the store’s wide variety of top name products certainly meets the

needs of its customers. In the indoor fireplace category, this includes: European Home, Mendota, Montigo, Ortal, Heat & Glo, HearthStone, Lopi, Marquis, Pacific Energy, Quadra-Fire, and Stûv. In the outdoor category, there

STAYING IN PLACE When COVID-19 hit, many part-time residents moved into their Sun Valley homes full time deciding to live in the area permanently. This has led to an increase in home renovations, both indoor and out. In fact, some contractors are booked-out for several years,

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hearth retailer

Fireplace Outfitters serves a booming market where almost every home has at least one fireplace

Bev explains. In addition, even before the pandemic hit, the new home construction market in Sun Valley was already booming. Now, she adds, “It’s exploding.” All these renovations, new construction, and service needs translates into a full plate of business for Fireplace Outfitters. “This has caused a great deal of activity for us since we are a ski town

and most homes and condos have at least one fireplace. A house I was in the other day had 10,” Bev says. The store runs two installation crews with contractors taking care of framing and finishing the fireplace. Another crew of technicians completes service and repair on all products. “I can’t say enough about all the people who work for us, and I am

happy for all our crew to proudly wear Fireplace Outfitters gear,” Bev says. “Our staff is very honest, reliable, clean, and professional; I’m honored to say I work with them.” Due to the emphasis on ways to safely meet with friends and family during the pandemic, Fireplace Outfitters has experienced exponential growth in products in the outdoor segment, such as fire pits, fireplaces, and heating. “People are looking for a safe way to gather outdoors,” Bev says. “Our customers are happy when they are shopping for a spa, barbecue, fire pit, or beautiful pieces of patio furniture which will improve an outdoor space.” While these items may not be a necessity, they bring comfort in a home and are products people really want, Jake adds. The showroom is about 3,600 square feet with half dedicated to hearth and the other half to the store’s remaining product lines. Bev’s dream would be to have about 10 times the space, so she could really have fun with displays. “I want to offer a space where people can come in and enjoy a product while envision-

Circle Reader Service No. 32

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ing it in their own home.” Jake adds, “Our biggest challenge is offering great displays, which adequately represent all the options we have, without overcrowding the showroom.” The store’s best methods of advertising are direct, simple, and costeffective. Since the area and population are small, Jake notes that Fireplace Outfitters’ vehicles are one of its best assets. “We have enough of them running around that you can’t miss them.” Bev agrees that the decals on the store’s trucks are a good source of advertising and adds, “We take great care of people, and in a town as small as ours, word-of-mouth is the best source of advertising.” Most importantly, the store’s success is a result of the solid reputation the business has built in the community. “Everyone who represents Fireplace Outfitters works as if the company is their own,” Bev says. Jake couldn’t agree more: “Our people make all the difference. They truly take ownership of what they do, and I am always amazed by the number of positive emails and notes we receive from clients about our employees.”

Circle Reader Service No. 33

outdoor grilling

Customer service is a top priority at Grills of Mississippi

TheHumanTouch A popular Mississippi grill store excels by recognizing that customers want to feel valued and understood. WRITTEN BY SHARON SANDERS PHOTOGRAPHY BY RON BLAYLOCK

A 6,000-square-foot store showcases the best grills and accessories for barbecue enthusiasts

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ld school service is alive and well at Grills of Mississippi (Ridgeland, Mississippi). “When you stop working to make money and just focus on helping people—that’s when the money comes,” says owner Jonathan Huddleston. The dynamic retail operation is run by longtime friends Huddleston and Tracy Hopson, who took their hobby and passion for competitive barbecuing and translated it into a thriving business. Over the past year, the store has enjoyed record sales by being flexible, taking advantage of opportunities, and not being afraid to take risks. When one first walks into Grills of Mississippi, it has a different feel than a typical barbecue supply store—it’s a one-stop shop with an unexpected level of service. “The soul of our business is about cooking food that tastes good, so everything we sell is geared toward that end,” Huddleston says. The store has everything from a thoughtful selection of the best smokers and grills on the market to specialty charcoal, premium pellets, wood chips, and accessories. It even has a full-service catering business, meat market, and cooking classes. One truly unique offering that sets it apart is an impressive selection of local and competition rubs and seasonings—700 choices to be exact—that are created in small batches by cooks from across the country. “Each one has a special story behind it,” Huddleston says. People travel to the shop from all over Mississippi to get grilling tips, share recipes, and chat with the local

In addition to grills, the store is known for carrying 700 different rubs and seasonings from sources throughout the U.S.

Tracy Hopson and Jonathan Huddleston

celebrity barbecue duo Huddleston/Hopson, who are eager to share their expertise. “Barbecue is the glue to a happy home, in my opinion. I’ve seen it bring families together.” Huddleston started the business in 2013 as a website that featured local competition rubs made by his fellow competitors on the barbecue circuit. “Grilling is a hobby for them and selling their homemade rubs provides the extra cash they need to pay for expenses. The website gives them an avenue to sell to the general public.” The site became an immediate hit because it opened the door to an untapped market. In 2015, after a few years of increasing success, a pellet grill

company offered to sponsor Huddleston—and Grills of Mississippi was born. Talk of the unique new store spread quickly because it was the first pellet grill retailer in the area. “Many people had never even heard of pellet grills before, so it was a whole new concept,” Huddleston says. It steadily gained a loyal following of both curious newbies and seasoned cooks looking for new ideas and products. Today, the store carries a wide spectrum of smokers and grills from Yoder Smokers, Primo Grills and Smokers, Weber, Pit Barrel Cooker Co., Memphis Wood Fire Grills, Napoleon Grills, and Green Mountain Grills.

“I think the biggest factor contributing to our success is that we are two honest guys who just want customers to make the right purchases,” Huddleston says. “They sense our sincerity, so even if they don’t buy a grill from us, they’ll come back to get cooking advice and to purchase all their supplies. When you build that kind of rapport, you have customers for life.” In 2019, Huddleston took a leap of faith when he moved the store from its 1,300-square-foot location into a brand-new stand-alone building. The showroom quadrupled in size to 6,000 square feet with plenty of room for a kitchen (for cooking classes) and a larger area to better showcase products. Huddleston, his wife Lacey, and the whole family have joined in to work at the store. “Our future was wide open at that point—then the pandemic hit. I remember wondering what was going to happen next, but we didn’t sit around worrying—we took action.” He started looking for opportunities to bring in income. Fortunately, the store qualified as an essential business because it has a catering operation—and the store took full advantage of the opportunity. All the area restaurants were forced to close their doors, so Huddleston spread the word about Grills of Mississippi. “The first week, we cooked 235 racks of ribs and 160 pork butts and 450 1-quart containers of side items that people picked up curbside,” he says, adding that it not only brought in income, but it also raised awareness of the new store location and catering service. “Many of the people who stopped by to pick up food were first-timers, because our current customers already had grills and knew how to cook.” The fact

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outdoor grilling

Green Mountain Grills are popular with customers

Circle Reader Service No. 36

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that everyone was unexpectedly forced to cook at home also meant they needed to update or buy new grills—which was good news for Grills of Mississippi. “It has been hard to keep product in stock. We sold our entire spring inventory of 200 pellet grills in 30 days, our outdoor kitchen sales have tripled, and there are no signs of slowing.” The pandemic also pushed the store’s meat market business into overdrive. With restaurants not needing to purchase food, their grocery suppliers were stuck with an abundance of excess meat. Huddleston approached the suppliers and made a deal to purchase the inventory at a deep discount. In turn, the store was able to sell the meat to its customers for rock-bottom prices. This opened up a whole new avenue for income in fresh-cut meat. “We hand cut everything, package it and put it in a self-serve refrigerator on our showroom floor, just like a grocery store.” Always thinking two steps ahead during the pandemic, Huddleston started ordering extra inventory at the end of the summer. “I saw supply and demand issues coming, so we started ordering extra stuff— grill tools, sauces, and rubs—basically filling our warehouse. We knew this decision was either going to make us or break us, but we were willing to take that risk. We were determined to do everything possible mentally, physically, and financially to prepare for Christmas.” It paid off big time. December turned out to be the store’s most profitable month on record. Internet business tripled because Grills of Mississippi had product in stock that other retailers didn’t. “Social media played a big part in that growth because people were posting pictures of themselves cooking with hot new rubs and tagging Grills of Mississippi. All the exposure has helped expand our reach across the country, so now we are shipping our rubs, sauces, pepper jellies, and grill tools everywhere.” With all that went on in 2020, word of mouth and social media proved to be the best advertising for the store’s first year in its new location. “The exposure we got from the grassroots level was nothing we ever expected.” The store’s customer base is still growing exponentially. “People want to support us because we are a small business that’s part of the backbone of our community. I think they appreciate that fact more than ever before after seeing many small retailers go out of business during the pandemic.” Huddleston explains that one of his top goals for 2021 is to increase the focus on website sales. “There is going to be a lot more stay-at-home website shopping, so I am preparing to spend a huge percentage of my profits to go nationwide. The rubs we sell on our site have been the gateway to introduce people from all over the United States to our store.” Grills of Mississippi has managed to make the most of the situation with the pandemic and learned a lot about itself in process. “There have been many unexpected positives of which we are very thankful,” Huddleston says. “With all the ups and downs of quarantine, we feel like we have managed to come out the other end with strength and a future we never anticipated. We have been blessed.”

innovation outdoors Step into an aficionado’s outdoor kitchen. Admire the sleek, luxurious, meticulously engineered grills, as beautiful as they are high performance. Get up close and personal. You’ll appreciate the unique and innovative designs, precisely cut and shaped by our master craftspeople from the finest stainless steel. Enjoy grilling, eating and spending time together as much as we do – making memories that linger long after the grill cools down.

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twineaglesgrills.com Call 800 789 2206 to learn how you can become an authorized dealer. Circle Reader Service No. 37

showroom showcase Leaders, a thriving Florida retail chain, hits the half-century mark in dynamic times. BY LAURIE RUDD PHOTOGRAPHY BY LEADERS FURNITURE

Inspiring vignettes and first-rate customer service reinforce Leaders’ mission of “A Happy Customer the First Time”

GoldenJubilee F

or so many, 2020 was full of challenges personally and professionally. However, with the focus on the home, the casual category also experienced tremendous opportunities, many of which are poised to continue into 2021. For one casual retail leader, 2021 will not only be a time of capturing sales opportunities, but also celebrating a rarely achieved business milestone. Leaders, headquartered in Largo, Florida, is set to mark its 50th year. This industry giant, previously known as Leaders Casual Furniture, will tap this positive outlook and execute a challenge-busting mission. In the past half-century, many familyowned businesses in the casual category have come and gone, but Leaders has prevailed and has a dynamic story to tell.

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A laser-focused approach to product sourcing and internal manufacturing has contributed to Leaders’ success

With 19 locations across Florida, Leaders is recognized as one of the country’s top outdoor furniture chains

“Over our 50-year history, challenges have occurred,” said Tim Newton, president and son of the previous president and principal, Jerry Newton. “Throughout, though, we have continued to grow by staying focused on priorities such as embracing change while being decisive and disciplined in our business processes. We also continue to remain obsessed on the customer experience by creating an empowered culture that includes everyone on our team.” Launched in 1971 from a small showroom in St. Petersburg, Leaders has grown into an award-winning casual furnishing retailing success story. Under the guidance of Jerry and Linda Newton, Leaders beat the family-owned business odds. Today, Leaders flourishes with 19 locations across Florida. But the company is not satisfied with resting on its laurels. Each location continues to grow, and additional locations and remodels are on the drawing board to debut this year. The Leaders’ mission of “A Happy Customer the First Time” has been instrumental in the decades of growth realized and the continuing success planned. Tim Newton is proud of the commitment each member of his team has to this customer-centric mission. Organizationally, the company also embraces an additional mission of providing a great place to work. Newton believes it is fundamental to the company’s competitive advantages. This team philosophy has been one secret to Leaders’ ability to successfully navigate the dynamics that come within a family business. Newton, along with his wife, Ashley, Leaders’ executive vice president, believe in treating

system (WMS) is also utilized at Leaders to ensure the levels of inventory accuracy and efficiency it takes to service guests at a high level. “We try to stay ahead of customer and team expectations by utilizing technology to implement a transpar-

Ashley Newton

everyone the same. The company understanding is that all team members are measured on their contribution to the organization, not on their relationships or tenure. Within a family-owned business, however, successful succession planning is always a consideration. It is one that this company navigated successfully 14 years ago with Tim and Ashley taking over the reins from his parents. The generational execution of Leaders’ mission is attributed to an ongoing emphasis on technology. The importance of technology within the retailer’s business model can be traced to Jerry Newton and his experience in the tech sector. This focus continues to be a major element in all daily operations. “We have always been interested in the benefits of technology,” Newton says. “We recently switched our ERP (Enterprise Resource Planning) system. “It is the core system that runs the business and streamlines processes. It has enabled our teams to see their job more clearly though a visually rich interface.” A warehouse management

than we were in 2007.” Leaders is proud of its current efficiency. Newton measures this by dividing the total hours worked by all team members by the total dollars delivered over the same period. With this calibration, a very positive model is being realized companywide. “A more efficient organization can exceed customer expectations and gain market share while increasing team member satisfaction,” Newton says. “We are proud of how our empowered culture focused on winning as a team.” This culture is evident with the addition of each of the locations that have occurred over the past 50 years. This is a feat few specialty retailers realize; but for Leaders, with each opening, there have been lessons learned. Candidly, NewTim Newton ton notes that not every opening was successful. ent environment and greater com“When you open a new market, munication,” Newton says. “We you look for a combination of condihave been automating metrics and tions that give a good prediction of a communication tools to keep all location’s success,” Newton says. engaged.” “The most important thing is to Over its history, greater wareadmit when you are wrong. We have housing capacity was seen as closed and relocated at least six locaimportant to Leaders’ customer tions in our 50-year history.” service. This model, however, has Supplying each of these locations changed in recent years. “We don’t over the years with quality merchanovercome challenges by increasing dise also has provided challenges. Yet, capacity; we overcome challenges Leaders has flourished through creby becoming more efficient,” ative, direct product sourcing and Newton says. “We now operate in internal manufacturing while again, 50,000 square feet less distribution not always getting it right. “Successful space than just four years ago international resourcing is more than while delivering 24% more prodfinding good designs,” Newton says. uct each day. The complete organ“You must have rock-solid financials ization is over 100% more efficient to pay for inventory that you will not

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showroom showcase sell for months. You need robust supply chain management to maximize your accuracy, investment, and customer-facing communication.” The added challenge of working in the outdoor category required Leaders to examine prospective supplier proficiency in technical knowledge and understanding of the quality and durability of items produced before being exposed by real experience in the field. Personally, Newton also credits successful sourcing with a combination of respect for the factory, their internal teams, and the desire to win along with a humility and desire to never stop learning. During the recent pandemic, the surge in popularity of the casual segment has been puzzling but welcome. For Newton, the reason is clear. “Prior to lockdowns, individuals were focused on lives driven by experiences. Those experiences were centered around such elements as travel and resort living. During COVID, we became refocused on the home and the desire to create resort-like

experiences in our own backyards.” Leaders benefited from the surge in interest and sought to deliver experiences efficiently. This positive business atmosphere, occurring as Leaders celebrates the halfcentury mark, contributed to Leaders’ plans to complete the rollout of its total rebranding. The casual retailing chain also is actively working on remodeling and growth. As the celebration continues, Newton plans for Leaders to stay focused on its goals and the mission of improving the brand while exceeding customer expectations. “I see nothing more important than the customer experience,” Newton says. “Whether it be empowering our team members or implementing focused technology, everything we are planning for the next 50 years is to improve upon our mission of ‘A Happy Customer the First Time.’” With a keen business sense, a respect for technology, and a rich legacy built on family values and a strong work ethic, Leaders is dedicated to its mission now and in the future.

Furniture displayed at storefronts attracts passersby

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as i see it

Diva

Relax inStyle

Ratana’s collections are perfect for customers who use outdoor spaces for everyday living. BY SHARON SANDERS

navigating through our business challenges. There are so many industries that are still having a tough time (airlines, hotels, restaurants), and we feel fortunate to have fared so well. For a while, we weren’t sure when business was going to start back up again, but once it did get going, we had good momentum to finish out the year, thanks to the support of our customers. We spent the latter part of the year making plans for a robust 2021, taking measures to minimize disruptions retailers could encounter as they are getting back on their feet again.

Lawrence Wong

Ratana is known for its timeless design, exceptional quality, and a close connection with its specialty retail customers. This year, the Vancouver, British Columbia-based company is showing its strengths in a whole new way as it offers durable, stylish furniture people need to create outdoor spaces that go beyond relaxation and into everyday living. Patio & Hearth Products Report spent some time with Lawrence Wong, sales manager, U.S., to find out how Ratana is moving forward in 2021. What is the latest news from Ratana? Wong: It’s a good time to reflect and be thankful for where we are right now as a company. Through the pandemic, we were able to stay safe and healthy while

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What do you see as your biggest recent successes? Wong: Our products have been a good match for what the market has been asking for over the past few years. We have been working with our suppliers to bring in new materials, which have led to innovative, fresh design that our retailers and designers show well. Even before the pandemic, we were seeing a growing trend of people extending their living rooms from indoors to outdoors. Our new soft, textured fabrics are the perfect solution because they bring the same comfort as something one would find indoors. Comfort is more important than ever because people are spending time outside for everyday living, not just leisure. Has the pandemic affected outdoor furniture purchases? Wong: People are doing less big-box shopping because they want durable outdoor furniture that will last for more than just one season. In the foreseeable future, I think people will continue to feel more comfortable

Roca

outside, so having a space that is an extension of your indoor living is going to be more of a necessity than it ever has been. People are starting to realize that there are plenty of quality products available to create an outdoor room that has all the comforts of the indoors. What is Ratana’s niche in the outdoor furniture market? Wong: Our warehouse program has always been our standout advantage. It allows us to customize our cushions with a wide selection of stock fabrics and ship in a short timeframe. People are looking for flexible options because there is so much uncertainty in the market right now, and our warehouse program is the perfect solution. Another advantage is our focus on design. People today have high expectations when it comes to design—they want furniture that is as sophisticated as something they would put in their home. Our team of designers develop all of our furniture with that expectation in mind. We have an array of collections in every style—from traditional to transitional and modern—that have the indoor look and feel people are looking for. What outdoor living trends are you seeing? Wong: Outdoor spaces have become more deliberate and planned—not just an afterthought. Architects are specifying outdoor living spaces in their blueprints that include covered areas for shade, barbecue islands,

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as i see it and fireplaces. This trend even includes townhouses in urban areas that designate rooftop space for outdoor living. We are seeing the change across the country as well, not just in warm weather areas. Customers in the Northeast are outfitting covered outdoor areas with heaters and fire pits so they can spend time outside, even when temperatures drop in the fall and winter. Did the company make any changes in response to the pandemic? Wong: Customer connection is very much a part of who we are as a company. This past year, we went to extra lengths to stay in touch with specialty retailers through video conferencing or just a simple telephone call. It’s been beneficial because it has helped us see, firsthand, how they are really doing. We felt like we went through the ups and downs together and could relate to one another as everything unfolded. We received an overwhelming response of thanks from our customers and plan to continue working together this way as much as possible into 2021 and beyond. What Ratana outdoor furniture collections/pieces are you most excited about for 2021? Wong: We are really excited about our new collections for 2021: Diva, Poinciana, Cubo, Biltmore, Roca, and Coco Rico. Our owners and management insisted that we launch our full scale of six collections because

they want to send the message that Ratana is moving forward and that 2021 is going to be a better year. We want to give specialty retailers something new and exciting for their showroom floors. We’re lucky that all of our furniture is versatile, which has been a great solution during the pandemic. For example, Biltmore our basic L-shaped sectionals can be pulled apart to create three separate sofa areas as a way to social distance. Our Roca footstool can be used as a lightweight, moveable seating option that can be positioned anywhere in a space. It’s been an interesting journey that is causing people to be creative with the way they use furniture. I think this is a trend that’s here to stay and something we will focus on as a manufacturer as we create new products. How is Ratana planning to partner with specialty retailers this year? Wong: We took a hard look at what we could do differently this year and decided that good communication is what’s needed most. We have built great relationships with our specialty retailers over the years, and we will continue to communicate closely with them. We are going to invest heavily in our warehouse program in 2021—it may not be different than what we’ve done in the past, but it’s needed now more than ever.

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We’ll also promote the fact that we have flexible options when it comes to lead times and delivery times. At Ratana, we know there are going to be challenges and uncertainties in the future, but there will be opportunities as well. Over the last 13 months, the industry has made it through a lot, so we know together we can overcome any obstacles. What do you think 2021 holds for the outdoor living industry? Wong: We are optimistic for 2021. Even with a COVID vaccine, there will still be people who will forgo events, gatherings, and be reluctant to travel, which means they will still be staying home more. In the latter half of 2020, many people shifted their spending to home renovation and we see this trend continuing—which brings unlimited opportunity for the outdoor living industry. Our focus is to work closely with retailers to get the right products into people’s outdoor spaces at the right time.

The best 3-sided Fireplace from

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PATIOANDHEARTHPRODUCTSREPORT.COM 45 Circle Reader Service No. 45

my turn

OutdoorVerve Outdura’s fashion-forward fabrics optimize open-air living.

Starry Night

Ahh, spring and summer. It’s that time of year when decks, patios, and porches become homeowners’ sanctuaries—prime spots to relax or entertain. These outdoor living spaces are essentially extensions of consumers’ homes. And as consumers look to enhance their outdoor areas, especially as the COVID-19 pandemic continues, they are turning to Outdura for a plethora of fabric options to make their outdoor spaces truly shine. Because of the extra use these outdoor living spaces are likely to get, durability will be as important as looking beautiful and being comfortable. Outdura can certainly answer all those needs for fabric selection. When it comes to outdoor textiles, the late 1990s saw the introduction of the popular Outdura brand, which has been a trusted supplier in the solutiondyed acrylic performance fabric category for more than 30 years. While the Outdura brand was initially launched by Shuford Mills, the brand and the historic 1904 mill where the company’s product is made was purchased by Sattler AG in 2010. Sattler AG is the leading European performance textile manufacturer of solution-dyed acrylic fabric that, together with Outdura, provides customers world46 PATIOANDHEARTHPRODUCTSREPORT.COM

BY MAURA KELLER

format. Cut yardage gives all our customers greater flexibility, whether it is a designer or a manufacturer.” The Ovation 4 swatch book will launch in April and will be available through Outdura’s manufacturing and retail partners. It will be accompanied by the Ovation 4 brochure, which is a great tool for retail sales associates to use to guide their customers on fabric selections that coordinate. Outdura will make this available for retailers as they have in the past with the Ovation 3, which is still an active program, as well. While performance issues are top of mind for interior fabric consumers, outdoor fabrics need to exude exceptional durability. Luckily, gone are the days of all performance fabrics looking “commercial or medical” in nature. And consumers are no longer selecting fabric purely based on looks and colors. Rather, sustainability and longevity are key indicators in their selection process. So, what makes Outdura fabrics so Morning Tawny Sky Sunset unique and why are consumers drawn to these fabrics? First and foremost, the comwide with a wide assortment of high-quality options. pany produces 100% solution-dyed acrylic fabric, “We stand out to consumers and retailers as a so the fabric performance starts with the fiber. As leading producer of solution-dyed acrylic (SDA) King explains, being solution dyed means the pigperformance fabric. We do not offer blended fabrics, ment permeates through the fiber and through the with polyester, olefin, etc., because we believe the yarn, which makes Outdura’s fabric highly resistperformance attributes of SDA provide a superior ant to fading. product,” says Haynes King, product and customer “It also means that our fabrics can be cleaned service manager at Sattler Outdura. “These attribwith a bleach solution. Additionally, Outdura fabutes include a greater resistance to fading, a high rics achieve superior results on tests of abrasion abrasion resistance, and the ability to maintain and resistance due to our spinning techniques,” King clean with a bleach solution.” says. “Consumers are educated more than ever and When it comes to outdoor upholstery fabrics, know the importance and value of solution-dyed consumers are seeking stylish, well-designed materiacrylics for their outdoor living spaces. Outdura is als that can handle the elements and add a sense of known throughout the casual industry as the trusted style and comfort to their alfresco experience. And brand and while it may be lesser known at the conOutdura prides itself on researching and developing sumer level, designers and retail sales associates innovative fabrics that meet consumers’ needs. know our solution-dyed acrylic story and are using As the new year begins, Outdura is excited to that knowledge to guide their customers.” launch a new program—Ovation 4. “When we were faced with the coronavirus situation, we pivoted our TOP TRENDS normal launch to focus on a new cut yardage proWith the growing demand for more livable and envigram,” King says. “Instead of putting ‘tried and true’ ronmentally friendly spaces, the interior and exterior fabrics into the next in a series of ‘Ovations’, we are upholstery market continues to evolve. Indoor-outoffering brand-new fabrics into the market through a door connections have become more popular as peovariety of avenues that are allowed by a cut yardage ple realize that blending their indoor and outdoor

Night Out

Warm Winter

Garden Spot

environments opens up new options for living space and increases the livable square footage of their home. In addition, many of today’s consumers are requesting fabrics that resist damage from sunlight, mildew, rot, and atmospheric chemicals, yet are soft and breathable for complete comfort. Outdura’s bestselling colors continue to be neutrals, but they have seen a shift in focus. “Our whiter whites are more popular right now than the softer ivory and off whites,” King says. “Grays continue to be important for us and are warmer tones than in the past.” Outdura has also introduced intricate textures on body cloth. Specifically, Outdura’s most popular body cloth introductions are incorporating a unique weave (like the company’s Plateau pattern, which is available in 10 colors) or proprietary yarn (like the company’s Chic pattern, which is available in four colors), as well as Outdura’s bouclé or our marl yarns, which allow for greater depth and feel than a plain weave solid. “As neutrals continue to dominate body cloth

selections, consumers are looking to texture for added interest,” King says. “This trend also matches to the fabrics that consumers are selecting indoors leading to a seamless flow from inside to out.” When it comes to incorporating color within these fabric applications, the blue family is extremely important for Outdura and the outdoor environment. Outdura’s Ovation 4 program leads with two blue color families: Starry Night, a deep blue bordering on navy, and Morning Sky, which features a cooler and softer sky blue and ocean colors. To round out the collection, Ovation 4 includes earthy greens, soft corals, and deeper charcoals, and of course, neutrals that Outdura has packaged as “Warm Winter.” “We see growth for the outdoor living category in 2021 as consumers continue to focus on making the home a place of respite and restoration. This will directly affect the performance fabric market as people start to furnish the outdoor living spaces in the spring,” King says. “While travel may resume later in

2021, we do not see it returning to pre-pandemic levels this year. We also expect outdoor performance fabrics to continue to transition from the outdoors to the indoors as people expect the performance aspects in all parts of their home, especially in high-traffic areas, making homes pet and kid friendly.” Outdura plans to have it all covered with the company’s two active Ovation books: Ovation 3 is in stock now; Ovation 4 will be in stock mid-April. “Supporting those two books, we have Modern Textures available as cut yardage, as well. Modern Textures is a selection of seven of our most popular body fabrics bundled in nine colors each,” King says. “A staple for us and also available as cut yardage are our Upholstery Performance Solids—a collection of 40 popular colors. These four cut yardage programs, which we maintain our stocking levels to suit most quick ship orders, is our direction in support of the casual industry as well as indoor living, and designer and commercial projects.”

WHAT MAKES US EXCEPTIONAL • 100% Solution Dyed Acrylic Fabric

• Cut Yardage Service

• Bleach Cleanable

• Woven in the USA

OVATION 4 A CURATION OF OUTDURA’S NEWEST PERFORMANCE FABRICS outdura.com Circle Reader Service No. 47

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product innovation

Valor G4 Insert

FLAME KEEPERS Valor Fireplaces has kept the home fires burning for generations of homeowners. BY MAURA KELLER

Valor Fireplaces is a family-run business that cares about its dealers and homeowners. In 1984, home heating industry leader Miles Industries obtained the exclusive Canadian distributorship of UK-built Valor products. A mere 17 years later, Miles Industries began manufacturing Valorbranded products in 2001 at a North Vancouver factory. Volume grew and Valor became a household name. Valor has a long history of technological advancements. In 1984, the company produced the first atthe-wall heater-rated fireplace. Valor also pioneered the direct vent fireplace back in 1985, along with the first power-vented fireplace in 1986. Valor’s HeatShift System changed the way linear fireplaces are designed and constructed today. When the

company introduced AutoFire— automatic fine tuning of the fire— they made inserts more efficient. “To this day, we use stainless steel burners, impingement in our radiant fires, adjustable burners, and smart technology,” says Berit Hansen, marketing communications coordinator at Valor Fireplaces. “We pioneered the energy-saving pilot that automatically shuts off when not in use for a period of time. Saving energy is a key principle that drives the design and engineering of each and every Valor fireplace.” Today’s homeowners experience Valor Fireplaces’ keen focus on the details that make the company’s products truly stand out. The details Valor puts into its fireplaces include realistic-looking logs, powder-coated

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Valor H3 Gas Fireplace

steel fronts, extra strong ceramic glass, and most importantly, the radiant warmth of our fireplaces. “In fact, many Valor customers have owned more than one Valor in a lifetime—an expression of their commitment to our product and service over several decades,” Hansen says. “Homeowners depend on our fireplaces because they don’t require electricity to run, so even in a bad storm, they still have the heat and glow of their Valor. Our dealers tell us that they feel good about selling a Valor because we stand behind our product. Dealers feel comfortable giving us feedback that we use to continually improve our product and service.” Because exceptional manufacturing techniques is top of mind at Miles Industries, the Miles’ manufacturing plant has been certified by the Canadian Standards Association (CSA) since 2002. The company’s CSA-certified product engineering lab is well equipped and has played a key role in successfully designing and launching a full range of gas fireplace products, including the company’s best-selling Legend G3 Insert Series. Throughout its long history, the team at Valor has researched, developed, and perfected radiant heat technology in its fireplace product lines. Recently, Valor has been working on introducing new products that will be unveiled in June. Among other upgrades and innovations, the newest Valor products will include a

taller linear fireplace and an upgraded insert fireplace lineup. “As well, we continue to implement our latest VClass burner that includes the popular birch logs, among other updates,” Hansen says. The Valor Fireplace team continues to focus on enhancing key features that can be found on its existing product lines, which are favorites among homeowners. “These features are as important to us now as they have always been,” Hansen says. Unique features that have inherently earned Valor Fireplaces accolades aplenty include radiant warmth, AutoFire, and a secondary heat exchanger. In fact, Valor’s radiant warmth technology—a key feature of every Valor gas fireplace—means that Valor fireplaces emit heat through its glass, while spreading warmth that is absorbed by people, furniture, and objects within a room, rather than simply ushering warm air into a room, without heating objects. In addition, as consumers focus on green initiatives, Valor Fireplaces’ radiant heat technology is appealing because radiant heat uses up to 25% less energy compared to traditional forced air systems. And, with zone heating, you can heat the part of your home you use most, saving you money while improving comfort. HOME COMFORT Due to the ongoing pandemic, today’s homeowners are spending more time

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product innovation in their homes. As such, home comfort is more important than ever. In response to this growing consumer interest, Valor Fireplaces has also seen an increased interest in renovations where a fireplace insert such as the company’s G Series, or other smaller ZC fireplaces—the Horizon, H3 and H4—are a perfect fit. Today’s consumers are drawn to inserts because they offer a lower cost option when compared to replacing an existing masonry fireplace or installing a zeroclearance option. For instance, the company’s G3 Classic offers exceptional quality and value in one. Complete with glowing flames, ceramic logs, non-thermostatic remote control, and radiant warmth, the Classic offers a simplified, clean design and is priced to compete. And Valor’s RetroFire Gas Insert is another favorite among consumers looking to turn their existing fireplace into an energy-efficient heat source. The RetroFire insert is designed for installation within a factory-built wood-

burning fireplace as well as within existing masonry. As Hansen explains, Valor Fireplaces’ fireplace inserts, in particular, are a great price and fit when consumers want to preserve their existing fireplace and surround. “The modern homeowner wants to replace their unsealed, inefficient wood-burning fireplaces with a safely sealed, efficient gas fireplace,” he says. “That’s where the real comfort happens: When homeowners feel both the radiant and convective warmth of a Valor Fireplace—and never have to chop another piece of wood again.” Natural gas is 100 times cleaner than a traditional wood fireplace because of all the air pollutants a wood fireplace emits. BRIGHT FUTURE In addition to altering consumers’ interest in improving their home environs, the pandemic has also impacted the way many companies are conducting business. Valor Fireplaces has modified the company’s operational strategies in response to changing business

Valor G3.5 Gas Insert

and industry needs. Specifically, Valor Fireplaces’ sales team has embraced online interaction with dealers through Zoom meetings, and they offer safer forms of interactions when possible. In addition, Valor’s head office sees more people working from home part-time or full-time, accommodating the safety protocol of the office. Valor Fireplaces expects to continue its growth with the introduction of new projects mid-year 2021. The company also prides itself on working closely with retailers and dealers to help increase sales of Valor products. In fact, the company considers dealers to be part of the Valor family, and it strives to help make selling Valor products an easy process. The company listens closely to dealers, gaining key feedback that is used to con-

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tinually evolve and shape internal processes, including fireplace setup guides and installation mechanics. In addition, the company offers a fireplace and lifestyle blog that dealers can share with consumers to help them identify the ideal fireplace as well as to stay abreast of trends within the industry. “Valor offers a variety of programs tailored to the unique needs of our dealers. We provide everything from in-house training to freight incentives,” Hansen says. “Our burn credit program is quite popular as is our co-op advertising, where we offer in-house solutions to our dealers’ advertising requests. We’re always thinking of new ways to support our dealers and welcome dealer feedback.”

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corporate profile

Kingof the Cookout Big Green Egg leads the way with its ceramic cookers and a steady stream of new and exciting accessories. By kiMBErly rodGErS

Big Green Egg Modular Nest Expansion System

As the daily lives and

schedules of everyone has been upended over the last year, one bright spot is that many families are spending more time together at home. With limitations on eating out, no concerts or sporting events to attend, school and outside activities curtailed, and restricBig Green Egg Barbecue Sauces tions on travel, many families have more time and money to invest in products to make their lives more enjoyable at home. According to Jodi Burson, director of brand enhancement at Big Green Egg (Atlanta, Georgia), the iconic company has experienced a surge in interest for its renowned ceramic cookers. “Like other companies that make products for the home, we have seen a big jump in sales and demand,” says Burson, who adds that the Big Green Egg has always been considered more of a lifestyle product—rather than simply a grill. The use and

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experience of the EGG naturally centers around people gathering. “And people still have an innate need to be together and share good times with each other to create memories—even if we can’t do it in such large groups these days.” People are pursuing new hobbies and interests more than ever before, like baking, photography, embroidery, and exercise. Families are also making more home-cooked meals on a regular basis. “People have the available time to explore new ways to cook

MiniMax Egg

to add variety to their meals, and the versatility of the EGG fits very well with that,” Burson says. For abundant reasons, including a lifetime warranty, versatility, and the ability to consistently deliver delicious food, the Big Green Egg has always been a good investment. In fact, Burson notes, the EGG is the last grill anyone will ever need to buy. She also believes since people are saving money by not dining out, they are embracing the opportunity to acquire a quality product that can be used every day at home for years to come. Furthermore, the EGG is as equally efficient and versatile in the winter as it is in the summer. “EGG users don’t have a grilling season— they grill all year round.” Available in seven grill sizes from XL to Mini, there is an EGG sure to meet every need. The Large EGG still retains its ranking as the most popular size with the XL and MiniMax coming in right behind. “There is a lot of growth in the XL with more people cooking at home for the entire family. The MiniMax is very convenient to use as a second EGG at home, camping, or for a vacation place,” Burson says. While sales of EGG sizes have remained consistent over the past 12 months, the company has seen more interest in its EGGcessories category. This segment continues to expand to bring more enjoyment and versatility to EGG users. For example, a watertight storage cabinet with a shelf that holds charcoal and accessories was recently added to the modular nest expansion system. “People wanted a closed storage area, so this was a natural addition,” Burson says. In general, more people are choosing to place their EGGS in higher-end tables, islands, and modular nests instead of the basic nest unit, she adds. The EGGspander’s popularity continues offering incredible versatility to the EGG cooking experience by giving users accessories such as grids, racks, a pizza stone, wok, and basket. “The EGGspander system enables grillers to enhance their cooking through the use of multi-zone, multi-level cooking,” Burson says. There has been a lot of excitement around using the wok, she adds. “It’s a fun, cooking technique that most people have not tried on an EGG, and is almost impossible to do on a pellet or propane grill.” The company is also putting more of an emphasis on grill-cleaning products with four new items recent-

ly added to help keep any EGG in top shape for a lifetime. Two were added for the exterior of the grill and two for interior grid cleaning maintenance. BGE previously introduced the SpeediClean Palmyra Bristle Long-Handle Grid Scrubbers to safely clean grids and eliminate the possibility of stray metal bristles sticking to the cooking surface.

Big Green Egg is available in seven grill sizes from XL to mini

KEEPING IT FRESH The pioneer in high quality ceramic cooking, Big Green Egg is the largest producer and international distributor of the innovative cooking system. As more competitors have entered the field, the company continues to stay the course on what it does best, Burson notes. “What really sets the EGG apart is that everything has been designed to work together organically using all-natural products—from our charcoal to firestarters —to delivering a live-fire cooking experience without comparison,” Burson says. She adds that the Big Green Egg will continue to do what it has always done since creating the category years ago: Offer the best product with a great breadth of innovative EGGcessories. This approach will ensure that there will continue to be something new, exciting, and different to do on the EGG. “EGG owners look forward to what we will come out with next.” In addition, Big Green Egg is proud of the unmatched customer support it provides to a vast dealer network in over 55 countries. This includes marketing materials, national television advertising, online dealer training, and brand identity kits to help maximize the customer experience on the showroom floor. “When it comes to the competition, we haven’t shifted and will continue to provide the highest quality products coupled with excellent customer support,” Burson says. Early in 2020, Big Green Egg launched an innovative new omni-channel platform to facilitate e-commerce sales that are fulfilled by a dealer in the customer’s community. This e-commerce program was developed, “To be totally inclusive of our dealer network and not sell around them online,” Burson says. BGE developed a mechanism to tie a national online sales platform with local dealer engagement to make it happen locally. Dealers across the country experienced a strong rise in sales; however, in mid-2020 as COVID-19 impacted so many suppliers and inventory levels, the online program was paused. It is now back up and running. “We find people are buying EGGS online, with an added benefit of the program driving traffic to the dealer’s floor,” Burson says. Consumers will often search first online, perhaps choose to make the purchase then, or opt to go to a local dealer to make their final decision. “Either way, online or in-store, our dealers offer white glove delivery and setup service,” she adds. Burson notes there are not many people who purchase an EGG and remain casual users for long. In

fact, with an EGG purchase, the consumer often becomes an avid user and gains a reputation as an excellent griller or chef, depending on how far the owner wants to go with all the EGG has to offer. Generally, she adds, people who buy a Big Green Egg also have a love of learning and trying new cooking

techniques. “This is part of what drives us to constantly develop new accessories, like the EGGspander and the wok, so we can help enhance their cooking techniques and enjoyment of the EGG.” Furthermore, the enthusiasm, fervor, and genuine knowledge Big Green Egg users have is truly remarkable. Burson adds that the EGG has always enjoyed great user support and the company is grateful for the EGG community. EGGheads are very active on various social media platforms sharing recipes, cooking methods, and posting videos of themselves cooking or discussing the EGG’s numerous benefits. “Word-of-mouth advertising, especially in the early days over 45 years ago by our EGG owners, continued on page 96

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PATIOANDHEARTHPRODUCTSREPORT.COM 53

insight • Memphis Wood Fire Grills

Outdoor kitchen with Beale Street built-in grill

Masters

of the Pit Memphis Elite

Built on a strong history of

engineering and manufacturing and driven by a strong spirit of innovation since its creation in 2009, Memphis Wood Fire Grills (Bloomington, Minnesota) continues to grow at a rapid pace. Memphis is a division of Dalsin Industries—a precision OEM manufacturer that produces complex components for companies such as Tesla and SunPower, and most

recently has been named the winner of the 2020 Manufacturer of the Year Award by The Fabricator magazine. As a division of Dalsin Industries, Memphis Wood Fire Grills has rapidly become a leader in the industry as it provides a variety of high-end pellet grills. “Seeing an opportunity to leverage its core competencies of design engineering and metal fabrication in addition to a need in the market for a

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The R&D dream team at Memphis Wood Fire Grills receives high praise from industry experts and backyard barbecue enthusiasts.

sophisticated, premier pellet grill, Dalsin launched Memphis Wood Fire Grills,” says Sharla Wagy, general manager of Memphis Wood Fire Grills. “Since then, Memphis has grown quickly, seeing double-digit growth over the past five years.” While Memphis Wood Fire Grills crafted a diverse line of pellet grills with its Memphis Elite, Memphis Pro, and Beale Street lines, it also propelled the industry forward with its original products and features. “In addition to being the first manufacturer of a high-end stainless steel pellet grill, Memphis was one of the first manufacturers to introduce pellet grills into the built-in category,” Wagy says. “Several gas grill manufacturers have followed our lead of developing high-end stainless steel pellet grills into the growing pellet category.” In continuing its tradition of staying at the forefront of innovation, Memphis will introduce a new highly efficient pellet grill line that uses

BY CHERISE FORNO

Intelliburn Technology (ITC3) later this spring. “The Memphis engineering team has developed a patentpending technology that provides the most efficient and effective burn system available in wood fire grills today,” Wagy says. “Our new Intelliburn Technology utilizes secondary combustion to provide a cleaner burn, easy maintenance, conserve pellet usage, and extend cooking time per hopper load.” The new grills boast a touch screen controller that is very user friendly, as well as a new combustion blower system providing unparalleled temperature consistency. The cart models of the grill will include sliding tops on the shelves, so people can have easy access to stored items and additional surface area. All Memphis Grills have double wall stainless steel construction for superior performance and durability. The ability to find a need in the continued on page 96

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insight • SUNS SUNS Memphis collection

BlahtoAh! In only a few years, SUNS

has emerged as a brand synonymous with high-quality outdoor furniture that offers a contemporary style. “I have to give a large compliment to the Dutch for the design of SUNS products,” says Gabriel Kroeze, the distributor of SUNS products in the United States. “It’s a stunning and innovative collection. People are looking for something unique.” Founded in the Netherlands in 2014, SUNS has been an instant success in Europe. After a low-key rollout in the U.S., the Dutch brand now has more than 300 dealers and is focusing on expanding its dealer network in North and South America. “SUNS has been very successful in Europe, and there is a huge demand for European design in America as well,” Kroeze says. “Building a network of dealers for the U.S. market is the logical next step. We are currently actively approaching high-end patio furniture stores in the United States that would make a great fit for SUNS in terms of their brands and business practices.” Five collections—Green, Orange, Yellow, Grey, and Red—highlight SUNS’ mission to offer a comprehensive outdoor furniture line with everything consumers could want to

SUNS’ one-of-a-kind outdoor designs turn humdrum backyards into enticing retreats.

elevate the quality of their time spent such as teak, aluminum, wicker, steel, in their backyards, terraces, or patios, terrazzo, and rope are used in the five including vases, candles, and highexpansive collections. The rope collectech solar lighting. SUNS focuses on tions that have been most recently every detail, while offering all the introduced have been very welloutdoor furniture staples such as received. The Corfu collection comlounge and dining sets, cushions, bines wood and rope to craft cozy poufs, daybeds, umbrellas, all-weathpieces with a modern touch. er gazebos, and carpets designed for outdoor use. “It’s not just chairs and furniture anymore,” Kroeze says. “It is a complete line SUNS Kreta is inspired by the with everything needdesign classic, ed for stylish and the Butterfly chair comfortable outdoor living.” Kroeze sees the demand for welldesigned, stylish outdoor furniture and accessories to continue to increase in the United States. “I feel that the trend of enjoying your yard or patio as an extension of your living room, even when the weather isn’t ideal, started in Europe and moved to America,” he says. A mix of materials

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By CHERISE FORNO

“Rope is performing very strongly,” Kroeze says. “This rope line mixes rope and wood. We feel that rope is strong, but we also feel that teak is also very strong.” Teak forms the continued on page 97

You create the perfect ambiance SUNS Vasto dining table/bench The SUNS Vasto is a dining set with a high-quality aluminum frame and a teak tree tabletop. You can add our Viëste bench seats in various colors for added comfort. SUNS sharing the sun together!

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last word

FlexibleFire Custom Round Fireplace for Dakota Dunes Resort, Whitecap, Saskatchewan

Montigo stays ready to meet any fireplace need. BY KIMBERLY RODGERS

Jonathan Burke, president and CEO of Montigo, is grateful the Canadian-based man-

ufacturer of luxury residential and commercial fireplaces is on the upside of what he identifies as a twospeed economy brought on by the coronavirus. As with most businesses, there were some challenges in the first months of the pandemic while managing certain restrictions and production capabilities at the company’s two manufacturing plants located in British Columbia and Washington, Burke says. However, starting in May 2020 and continuing through today, Montigo has experienced a significant surge in residential fireplace sales. Burke says the company is lucky and happy to be part of the booming economy relating to home renovation and build-

Custom Firepit for Hotel Zena, Washington, D.C.

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ing supply. “Unfortunately, people in many other industries like restaurants, hotels, and the airlines are in a world of hurt right now. I am hoping everyone will stabilize and get back to normal.” In the early days of stay-at-home orders, when dealers were unable to go into people’s homes, many shifted their sales focus to new home construction. As a result, Montigo saw an increase in the new build segment, Burke says. By mid-summer of 2020, with safety protocols in place, dealers were able to go back into homes and renovation sales began to increase as well. Because there has been so much focus on the outdoor space as a safe way to gather with family and friends, the company also saw a lot of activity in this category, which features a variety of fireplace options for the outdoor room. In addition, Montigo serves a wide range of commercial industries including hospitality, health/wellness, restaurant, education, public spaces, and high-end luxury homes and estates. After some pandemic-related delays in major commercial construction projects, the company is now seeing a steady increase on this side of the business. Burke is also very happy that there have been no COVID-19 cases at either manufac-

turing plant or at the company’s main office in British Columbia. Although the Ferndale, Washington, facility was shut down for one month, Montigo was able to maintain 100% production since the Canadian plant in Langley City remained operational. He attributes this to a certain degree of luck but mostly to the hard work and dedication of Montigo employees. “They put in an incredible amount of effort to follow and sustain all safety protocols,” he says. The company also immediately instituted many significant measures to try and prevent COVID-19 transmission within all its facilities. This includes physical distancing on assembly lines, a mask requirement, and a smartphone app that allows employees to screen themselves daily for symptoms. NEW PRODUCTS In the early 1970s, Montigo’s president and founder, Dan Binzer, started the company based on the principles of innovation and great product design. In fact, Binzer developed the first sand pan log set, resulting in the first zero-clearance gas fireplaces on the market. Decades later, Montigo continues to set the highest standards in the fireplace industry by supplying new and fresh products featuring manufacturing excellence, dramatic design, and technology. The company recently introduced the DelRay Linear to its already impressive linear fireplace catalog. Available in 36- and 48-inch widths, this offering brings the elegance of a linear model at an entry-level price point. Featuring clean, simple lines in an ontrend minimalist design, the units offer a slim 14 1/4” continued on page 97

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what’s new

Hot Products to Sell Now Empire Comfort Systems

Light up your night with the Carol Rose outdoor linear firepit with integrated color LED lighting. The reliable spark ignition system and three-position gas valve allow you to light the fire in seconds and set the flame height to suit any occasion. With exterior surfaces built with 11-gauge marine-grade 316 stainless steel, this firepit will brighten your outdoor space for several years. Available in 48-inch (55,000 BTU) and 60-inch (65,000 BTU) models through White Mountain Hearth and American Hearth dealers. Contact: (800) 851-3153, www.americanhearth.com or www.whitemountainhearth.com. Circle Reader Service No. 101

Summer Classics The ultimate in luxurious outdoor seating, the Monterey collection features an ultra-plush Dream Cloud cushion, nestled in a modern teak frame, with elegant metal detailing on the feet and back. Smooth, rounded arms and generous proportions promise hours of stylish relaxation. Contact: (888) 868-4267 or www.summerclassics.com.

Frankford Umbrellas The Monterey fiberglass market umbrella from Frankford Umbrellas is manufactured using the best and most resilient materials available. The halfinch-thick fiberglass ribs allow the frame to bend and flex easily in windy conditions. The durable aluminum center pole, maintenance-free resin, and stainless steel parts ensure this umbrella will provide years of worry-free shade! Available in six beautiful frame finishes—Matte Silver, White, Black, Bronze, Golden Oak Woodgrain, and Heather Willow Woodgrain. Contact: (856) 222-4134 or www.frankfordumbrellas.com. Circle Reader Service No. 105

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Memphis Wood Fire Grills Memphis redefines wood fire grilling once again with its new patent-pending, industry-changing IntelliBurn Technology. The most efficient burn system available today utilizes secondary combustion to provide a clean burn and the ultimate in grilling performance with faster startup, temp set, and cooldown; improved consistency and temperature control; maximum pellet usage and cooks per hopper load; and a user-friendly, ergonomic full-touch screen. The most amazing meals now offer more convenience than ever before. Contact: (888) 883-2260 or www.memphisgrills.com. Circle Reader Service No. 103

Napoleon The Vineyard Curveback Adirondack Chair offers exceptional comfort with a curved back, gently contoured seat, and rounded waterfall front. This versatile chair is ideal for small spaces—on its own, as a pair, or accessorized with an ottoman or side table. It’s also perfect for larger spaces with several chairs gathered around a conversation table or firepit. This all-weather Adirondack chair is proudly made in the USA and backed by a 20-year warranty. Contact: (877) 457-3284 or www.polywood.com.

Napoleon’s new Cineview series electric inserts are available in 2 sizes—26” and 30”—and come with both logs and crystal media in one box, creating simplicity and flexibility for the homeowner to change up their look based on the season. Featuring orange, blue, and multi-colored flame options and seven different ember bed lights, the Cineview can be customized for any setting. Contact: (866) 820-8686 or www.napoleon.com.

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POLYWOOD

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A Bold Entrance.

Introducing the IgniteXL® Bold Linear Electric Fireplace.

All Fireplace. No Compromise. The feature packed IgniteXL® Bold Electric Fireplace lets you create stunning focal points virtually anywhere, with flexible design setups including front facing, corner and bay options – all from one unit. For a bolder statement, connect multiple units to create an oversized, dramatic centerpiece. Save time and costs with simple, vent-free installation and deliver safe, clean electric operation – including our Comfort$aver® Heating System – to customers. End users will delight in incredible options for mood lighting, color effects and flame settings to customize their uniquely Bold experience.

120 / 240V direct wire units

50, 60, 74, 88 and 100-inch lengths

Electric operation = less hassle and less liability

World’s leading flame technology

Heats up to 1,000 square feet (plus flame only setting)

p&h@glendimplexamericas.com | www.dimplex.com/ignitexl-bold Circle Reader Service No. 61

Product Profiles Experience Contemporary Comfort

The Palm Beach collection of premium recycled poly outdoor furniture by Breezesta offers outdoor entertaining in style. Fashioned with clean, geometric lines and generous proportions, this modular deep seating collection is sturdy and gorgeous. Relax by fully reclining or sinking into the soft pillowback cushions with sling, suspension seating for extra comfort. Add an ottoman to prop your feet up—or simply remove the cushion to create an end table. Whether in the tropics or not, with the Palm Beach Collection, your outdoor space will make you feel like you’re always on vacation. Contact: (800) 357-5044 or www.breezesta.com.

Bordeaux Side Chair

Inspired by the classic designs of a European bistro, the clean lines of the Bordeaux Side Chair make it an ideal fit as an outdoor dining table. The chair’s back and seat feature a woven resin wicker— complemented by Midnight or Chalk frame options. This chair pairs perfectly with pieces from Summer Classics Havana collection or the Brookside Dining Table. Contact: (888) 868-4267 or www.summerclassics.com. Circle Reader Service No. 109

Cali 338

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The Cali 338 cantilever by California Umbrella opens up tremendous possibilities for designing any space. The large 10-foot square canopy tilts and turns 360 degrees, making it a breeze to shade large areas. This multi-position shade will be a hit in any outdoor space. Contact: (909) 622-4800 or www.marchproducts.com.

Jealous Devil JAX BBQ Pellets

Jealous Devil’s “JAX” Legendary Blend BBQ hardwood pellets are the perfect harmony of Cherry, Maple, and Hickory hardwoods proudly crafted in our company-owned facilities in the USA. All our BBQ pellets exceed PFI standards and are optimized for pellet smokers for a longer, cleaner burn. Packed in a box worthy of the product inside: stunning graphics, integrated pour spout, and weather resistant—ideal for retail displays. Available nationwide. Contact: logistics@jealousdevil.com or www.jealousdevil.com.

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SUNS Maranza

Horizon

Sunbrella’s first engineered synthetic leather infuses outdoor spaces with the look of leather and the softness and strength of Sunbrella fabric. An infinitely cleanable surface that is both UVstable and waterproof, Horizon also has a proprietary topcoat for unparalleled stain resistance. Contact: (336) 221-2211 or www.sunbrella.com. Circle Reader Service No. 111

The SUNS Maranza gazebo is the ideal ready-to-use solution for your terrace. With the different measurements, you can easily create the setup that suits you. The gazebo is made of high-quality industrial aluminum, which guarantees a sturdy construction, and it is fitted with flexible shutters in the roof. This way, you can choose whether you want to sit in the sun or in the shade. The shutters also offer shelter from the rain. Adjustable screens can be added to the sides to protect you against wind and rain while offering more privacy. Another option is the aluminum shutter panels—a beautiful and practical addition to your gazebo. Contact: (508) 9274389 or www.suns-outdoorfurniture.com. Circle Reader Service No. 112

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Newport Collection

The perfect maintenance free collection to complement your own backyard or your favorite poolside retreat.

www.TelescopeCasual.com

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product profiles Eclipse Cantilever Umbrella

Introducing Sierra Flame’s New Designs

Vienna, Toscana, and Lyon—the new luxury direct vent, double glass, screen free, gas fireplace series from Sierra Flame—are igniting the marketplace. Available in seven striking designs—from one-sided, 3-sided bay fronts, to an impressive 4-sided 360° View see-thru unit. Enjoy views from all 4 sides! Create without limitations: no gap, no louvres, no heat dump. It’s all contained within the fireplace. Contact: (877) 850-9458 or www.sierraflame.com.

The Eclipse Cantilever Umbrella combines style with strength and durability to provide a lasting solution to your shade needs. Its 360° rotation and Infinity Tilt allow for easy opening and closing, while providing complete shade flexibility. Extruded aluminum and stainless steel parts on a marine grade corrosion resistant aluminum frame ensure the Eclipse is ideal for all environments. Available in six beautiful frame finishes—Matte Silver, White, Black, Bronze, Golden Oak Woodgrain, and Heather Willow Woodgrain. Contact: (856) 222-4134 or www.frankfordumbrellas.com. Circle Reader Service No. 117

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Bellingham 44

Bellingham 44 is one of Kozy Heat’s newest landscape design direct vent gas fireplaces to its lineup. It is a smaller size than the Bellingham 52 fireplace that was launched last year. Like the 52, the Bellingham 44 has a huge viewing area with eye-catching hand painted logs that seem to go unrestricted across the firebox, and a robust flame—it is a statement piece needed in any customer’s home. Contact: (800) 253-4904 or www.kozyheat.com.

PGS Legacy Timer Grills

PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The stainless steel Legacy Series has flexible options that can fit into a built-in outdoor kitchen or stand-alone. It offers a FuelStop One Hour Gas Flow Timer to add a sense of security and not waste propane. PGS’s Legacy is unmatched for serious grilling. Contact: (949) 474-3070 or www.aeicorporation.com. Circle Reader Service No. 118

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Newport

Suns Elos Dining Chair

Outdoor dining chair SUNS Elos is a playful and very comfortable chair; a cushion to sit on is not required. The steel frame, in combination with the colorful rope, gives the chair a charming summer look. SUNS Elos is easily combinable with one of the various SUNS garden tables, such as the SUNS Madre from the Green Collection. SUNS Elos is also available as a dining chair or bar stool. Contact: (508) 927-4389 or www.suns-outdoorfurniture.com. Circle Reader Service No. 116

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Telescope is showcasing the Newport Collection. Hinting at a traditional Adirondack style, this collection is updated with clean new lines and the best possible materials to survive the outdoor environment. Featured are the super comfortable chat chairs with contoured seat, back, and arms made from the New Rustic Polymer with natural wood grain. The rugged aluminum frame allows for clean lines and a minimum of exposed hardware. This collection is sure to be a classic! Contact: (518) 642-1100 or www.telescopecasual.com. Circle Reader Service No. 119

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product profiles Black Label Vertical Smoker

The Avana Collection

The Black Label Vertical Smoker by Louisiana Grills does away with predictable grilling. Built with four easy-tomaneuver wheels, this unit makes smoking, roasting, and baking masterful meals more convenient than ever. Featuring 1,110 square inches of total cooking area, four adjustable cooking racks, two fully-programmable meat probes, and a best-in-class five-year warranty, the Black Label Series Vertical Smoker by Louisiana Grills is designed to raise the standard of your backyard culinary experience. Contact: (877) 972-2474 or www.louisiana-grills.com.

New from OW Lee, the Avana collection was designed with simplicity and comfort in mind. Its transitional profile features a modern swooping arm that is echoed in the gracefully balanced design of the back. The deep seating features Plush Comfort cushion technology and Sytex seat support for the ultimate in comfort. Sunbrella Sling is incorporated on the dining and chaise seating, adding an extra level of ease and durability. Avana is a full-line collection that includes dining, balcony, deep seating, and lounge pieces. Contact: (800) 776-9533 or www.owlee.com.

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Symmetry Xtraslim

The new Symmetry Xtraslim electric fireplace offers the perfect blend of style and functionality to any room it’s placed in. Defined by its slender depth proportions and streamlined integration into any contemporary domain, the Symmetry Xtraslim is both a familiar emblem of welcome and conversation. An elegant flame display dances across the back of the fireplace, creating movement that is sure to catch your eye. The heat settings can be adjusted with a simple push of a button. Contact: (877) 850-9458 or www.amantii.com. Circle Reader Service No. 122

Fire & Ice Collection

Introducing the elementz collection, perfect for intimate dining and entertaining in all four seasons. Featuring the new Fire & Ice table, you’ll be able to gaze at the fire on a chilly night or replace the burner with an ice bowl for chatting with friends around the beverage table all summer long. It’s the perfect conversation height for use with any classic Adirondack, Coastal Upright Adirondack, or one of our deep seating club chairs. The Fire & Ice table converts quickly and easily from gas fire table to beverage table and can connect to your home’s gas line or a separate propane tank. Contact: (800) 357-5044 or www.breezesta.com.

Osseo 60

Osseo 60 is one of the four sizes of electric fireplaces Kozy Heat has introduced this year. The Osseo series rounds out Kozy Heat’s fireplaces with an electric lineup, and it does not disappoint. Plus, the Osseo 29 and 34 can use many of the Chaska 29 and 34 screen fronts—less SKUs and storage space for you! Contact: (800) 253-4904 or www.kozyheat.com. Circle Reader Service No. 124

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Bull 30-inch Vented Double Door

Keep your outdoor kitchen safe with the Bull 30-inch Vented Double Door. This stylish design is constructed of 304 stainless steel and helps create airflow underneath your BBQ to let potential trapped fuel escape. Contact: (800) 521-2855 or www.bullbbq.com. Circle Reader Service No. 125

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product profiles Casa 908

The Casa 908, a 9-foot umbrella by California Umbrella, offers a beautiful market design that will revamp any outdoor patio space. Our patented auto-tilt feature makes this model convenient for any user to crank open and tilt. This modern umbrella offers a variety of options, all at a price point that challenges the competition. Contact: (909) 622-4800 or www.marchproducts.com. Circle Reader Service No. 126

Covington Collection

Couristan’s beautiful Covington collection includes popular colors and stylish designs. Constructed with 100% fiber-enhanced Courtron Polypropylene, these rugs are suitable for outdoor/indoor use. Featuring exquisite hand-hooked construction, rugs from the Covington collection are water and mold/mildew resistant and provide durable performance in frequently used spaces inside and outside the home. Shown: 2993/2003 Palm Leaves/Blue; 2993/2040 Palm Leaves/Green. Contact: (800) 223-6186 or www.couristan.com. Circle Reader Service No. 127

Elmira Stove Works

Elmira Stove Works appliances offer vintage styling with state-of-the-art performance and convenience. Full-size, self-cleaning ovens include electronic controls and choice of cooktops with high-output burners. Available in seven standard colors, more than 1,200 custom colors (including Pantone’s Color of the Year Ultimate Gray, shown here), and polished nickel trim or optional antique copper trim. Perfectly suited for farmhouse, Victorian, log home or even more contemporary settings. Contact: (800) 295-8498 or www.elmirastoveworks.com. Circle Reader Service No. 128

Jealous Devil XL Hardwood Lump Charcoal

Pure as Heaven. Hotter than Hell. Jealous Devil’s XL Hardwood Lump Charcoal is the ultimate grilling fuel. Made from ultra-dense South American hardwood, it has unrivaled burn time and burn temperatures, no sparking or popping, virtually no ash content, and a smooth, mild flavor. Comes in eye-popping packaging with a convenient, integrated carry handle. Available nationwide. Contact: logistics@jealousdevil.com or www.jealousdevil.com. Circle Reader Service No. 129

New Officers Chair

Balance

Balance is a timeless collection of woven fabrics from Sunbrella that fuses modern and classic elements with functionality, comfort, and design. Through intentional styling, the collection brings new opportunities for fresh atmospheres that feel playful and approachable. Contact: (336) 221-2211 or www.sunbrella.com. Circle Reader Service No. 130

Originally introduced in 1969, the Telescope Officers Chair was a stylish, all-purpose chair. The hardwood tapered legs inspired Telescope Casual designers to recreate the look out of Marine Grade Polymer. The chat height makes for comfortable, casual seating around a fire table or as a style conscious accent chair. While preserving some of its original design elements, the new and improved Officers Chair was born! Contact: (518) 642-1100 or www.telescopecasual.com. Circle Reader Service No. 131

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product profiles Recife Collection

Couristan’s Recife collection features bold colors and stylish designs. Constructed with 100% fiber-enhanced Courtron Polypropylene, these rugs are suitable for outdoor/indoor use. Featuring a structured flatwoven construction, rugs from the Recife collection are UV-stabilized, mold/mildew resistant, and pet-friendly. Shown: 1684/1900 Garden Key/Sage-Champagne. Contact: (800) 223-6186 or www.couristan.com.

Ellery Sectional Seating

Apricity continues to elevate the industry with the very latest in trendsetting designs and collections, like the Ellery collection that showcases the art of outdoor living. The deep seating sectional features contemporary circular seating crafted with all-weather wicker, rust-free aluminum frames, and porcelain-topped coffee and accent tables. With its modern appeal and glorious mix of textures and neutral tones, Ellery is the outdoor living group that is sure to start a lot of conversations. Contact: (888) 997-7623 or www.apricityoutdoor.com. Circle Reader Service No. 132

Icemaker by Bull

Bull’s premium icemaker offers an attractive and durable solution to keeping a continuous supply of clear ice on hand in virtually any indoor or outdoor location. The durable weather-proof unit produces clear gourmet dice-style ice cubes, perfect for keeping any beverage cold without diluting the flavor. Contact: (800) 521-2855 or www.bullbbq.com. Circle Reader Service No. 133

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DIR Series Outdoor/Indoor Wall-mount Infrared Heater

Extend the patio season in comfort with quick, safe, and efficient electric heat. With the new DIRP plug-in outdoor heater, there’s no need for a professional electrician. Simply mount and plug into a standard household outlet. The DIRP plug-in electric heater provides 1,500 watts of power. With the touch of a remote, the Schott Nextrema ceramic tinted glass heats to a maximum warmth in as little as 6 seconds. A directional wall mount bracket and built-in timer lets users direct heat where and when they need it. This innovative design ensures a simple, safe, and space-saving installation to outdoor/indoor walls or posts. Contact: (949) 239-3030 or dimplex.com/outdoorheaters. Circle Reader Service No. 135

PGS A-Series Timer Grills

PGS has used over 40 years of experience to produce an easy to operate, safe, functionally elegant, and unparalleled line of grills that provide the outdoor chef with the ultimate performance and durability. The A-Series has aluminum castings, a stainless steel “H” burner, and stainless steel folding side shelves. It offers a FuelStop One Hour Gas Flow Timer option to add a sense of security and not waste propane, with performance-focused grilling in mind. Contact: (949) 474-3070 or www.aeicorporation.com. Circle Reader Service No. 136

Big Green Egg SpeediClean Products

Big Green Egg ceramics last a lifetime and come with a free lifetime warranty, and our new SpeediClean Products will keep the EGG always looking clean and new … and ready to show off to family and friends. Introducing four new products: Exterior Stain Remover, Exterior Ceramic Cleaner, Cooking Grid Cleaner, and Non-Stick Grill Spray. Contact: (770) 938-9394 or www.biggreenegg.com. Circle Reader Service No. 137

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product profiles The Dimplex IgniteXL Bold Series

With its signature technology and unique designs, Dimplex’s newest line is here to make a statement. The IgniteXL Bold Linear Electric Fireplace is the first Dimplex Linear Electric fireplace to offer multiple display options, including right or left corner and even bay installations. A deeper viewing area and modular capabilities make this line worth remembering. Contact: (630) 241-0506 or email sales@fandcdistributors.com for more information.

Northstar

Northstar appliances from Elmira Stove Works bring bold, beautiful lines and a vibrant pop of color to mid-century, retro, farmhouse, and contemporary kitchens. All-electric, all-gas, and dual-fuel models feature electric, high-speed radiant elements or high-output gas burners. Available in nine not-so-standard colors, more than 1,200 custom colors (including Pantone’s Color of the Year Illuminating, shown here), and with a variety of trim options. Contact: (800) 295-8498 or www.elmirastoveworks.com. Circle Reader Service No. 140

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Blaze King – Princess 29 Wood Insert

This large 2.6-cubic-foot insert fits a smaller 25¾”w x 23½”h x 12½”d fireplace. At 43,000 cordwood BTUs, it can heat up to 2,300 square feet and has up to 29 hours burn time on low or up to 14 hours heating time on high and offers a standard thermostat, no electricity required. The Princess 29 has an EPAlisted HHV average efficiency of 75%. All Blaze King Stoves and Inserts qualify for up to 26% Tax Credit (2021 - 2023 Biomass Stove 25D Tax Credit). Contact: (509) 522-2730 or www.blazeking.com.

Ava ila ble i n Ga s & El Ava E e ct ric

The Finest Griddle Today

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1/ 2 I n ch T h ick The very Ca s t I r o n He at er Va r ia ble Va popular Le L ow Ga s He at Co nt r ol Co n s u m pt io n Griddle is now available in gas and electric on two of its models. This change means that they can now be used in multi-family and high-rise applications where open flames are not allowed. There are a lot of food truck suppliers also picking these up. Contact: (800) 833-5998 or www.cgproducts.com.

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Primo Ceramic Grills

Primo Ceramic Grills announces the release of its improved grills to kick off the new year. The updated models feature an easy-lift hinge, along with an upgraded damper top and bottom air control for precise cooking. This hinge design reduces the force needed to open the lid by 70%. The 5-position damper top and lower air control slider makes precise temperature control easier than ever before. Contact: (800) 851-3153 or www.primogrill.com/launch. Circle Reader Service No. 142

2021 Phiftertex Additions

Influenced by minimalistic design and saturated color, Phifer’s new 2021 Phifertex Stockline Additions are certain to enhance your outdoor furniture! 16 new piercing hues like Ice Blue, Peach Puree, and Vivid Grey dominate the color palette with a modern twist while the new Tango Orange and Brick Red mix seamlessly with warm and cool neutrals for a classic look. The popular pattern Charm is among the favorites with a plaid-like texture, and hightexture patterns like Gannon and Burke are simple and stylish, offering a range of popular neutrals like warm browns and grays. Whatever you might be looking for to update your outdoor furniture, Phifer’s Phifertex Stockline will have what you need to liven up your outdoor space. Contact: (800) 221-5497 or www.phifer.com. Circle Reader Service No. 143

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product profiles

Phantom Rising

Dometic MoBar 50

The Dometic MoBar 50 is the most compact model of the MoBar range. Its size makes it perfect to easily entertain intimate groups on your terrace or balcony for any get-together. Built with professional-graded materials, the MoBar 50 comes with a spacious rotomolded ice basket that can keep up to 22 bottles or 32 cans ice-cold. Contact: mobar@dometic.com or dometic.com/mobar.

New for 2021, Napoleon introduces the Phantom Series, a limited edition run of its Prestige 500, Rogue SE425, and TravelQ PRO grills in a silky, all matte black finish with upgraded features including cast stainless steel cooking grids in Napoleon’s iconic wave pattern, a multifunctional grilling rack, and upgraded side burners. Contact: (866) 820-8686 or www.napoleon.com. Circle Reader Service No. 147

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RSF Focus 3600

Big Green Egg Fire Bowls

With its versatile size and modern features, the Focus 3600 is EPA 2020 certified at 1.49g/hr. Capable of heating 1,500 square feet, and certified for mobile home installations, it can be outfitted with options to move excess heat from the fireplace to the basement or an adjacent room with the flick of a switch. Contact: (450) 565-6336 or rsf-fireplaces.com.

The Big Green Egg Stainless Steel Fire Bowls quickly lift charcoal out of the EGG for easy cleanup. The Fire Bowls are manufactured using high quality construction with no welds to break, along with two convenient handles that provide an easy way to shake the cool ash into a can to maximize airflow for a quicker startup. The 2XL and XL Fire Bowls include a divider for 2zone charcoal burning. Contact: (770) 938-9394 or www.biggreenegg.com.

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Infinity Canopy

Infinity Canopy Inc., inventor of modular slideon-wire shade systems, in collaboration with U.S.based pergola manufacturers, introduces modular shade structures made from aluminum and fiberglass. These innovative, stylish structures help architects, designers, and their customers to create outdoor areas that emphasize elegance and Zen, while providing functional and novel shade solutions. The shade structures come in 10.5’ x 10’ modules that can connect together to create larger inline, curved or more complex connected structures. Contact: (844) 422-6679 or www.infinitycanopy.com. Circle Reader Service No. 146

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Kalamazoo Hybrid Fire Grill

The Hybrid Fire Grill by Kalamazoo is the world’s highest-performance gas grill. Handcrafted with the finest materials by expert artisans, the grill features heavy, cast-bronze burners and unmatched heat circulation. It’s impressively versatile, with a temperature range that lets you sear quickly at a thousand degrees or cook low and slow. And with the ability to cook with any combination of gas, wood, and charcoal, the culinary possibilities are endless. Contact: (866) 738-1129 or www.kalamazoogourmet.com. Circle Reader Service No. 149

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product profiles POLYWOOD Lakeside Dining Collection

The top-selling Lakeside Collection dining furniture is the perfect allweather outdoor seating for any patio, deck, or backyard. The cottage-inspired dining arm and side chairs feature subtle curves for a classic style combined with a comfortably arched back. Constructed of genuine POLYWOOD lumber, which includes ocean-bound and landfill-bound plastics, this durable dining furniture is a sustainable option that’s built to last. Now available in counter and bar heights! Contact: (877) 457-3284 or www.polywood.com.

Infratech

The Motif collection delivers a first-ever offering of stylish, laser-cut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or pole-mounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com. Circle Reader Service No. 153

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Dometic MoBar 550

The Dometic MoBar 550 is the ultimate mobile beverage center. It comes with accessories inspired by professional bartenders and allows you to easily entertain large groups on your patio. Built with professional-grade stainless steel, it comes with spacious preparations and presentation areas and a dualzone refrigerator that comfortably holds up to 40 bottles or 155 cans. Contact: mobar@dometic.com or dometic.com/mobar. Circle Reader Service No. 151

Memphis Grills Doors and Drawers

Built with 304 stainless steel, Memphis doors and drawers provide durability, beauty, and convenience to any outdoor kitchen. This versatile line includes two- to four-drawer stacks in 15- or 21-inch widths, as well as trash and built-in controller options that fit seamlessly into any masonry island. A variety of cabinet options feature soft close stainless-steel slides, streamlined design, and the ultimate in space savings and convenience. Contact: (888) 883-2260 or www.memphisgrills.com. Circle Reader Service No. 154

Blaze King Sirocco 25 Flush Wood Insert

This medium 2.3-cubic-foot insert fits a 29”w x 22”h x 19”d fireplace. It has a large 24” x 11” glass viewing area. At 40,000 cordwood BTUs, it can heat up to 1,600 square feet and can burn for up to 25 hours on low or up to 13 hours heating time on high and offers a standard thermostat, no electricity required. The Sirocco 25 has an EPA-listed HHV average efficiency of 77%. All Blaze King Stoves and Inserts qualify for up to 26% Tax Credit (2021 - 2023 Biomass Stove 25D Tax Credit). Contact: (509) 522-2730 or www.blazeking.com. Circle Reader Service No. 152

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DelRay Square 38

Introducing the DelRay Square, with a brand-new universal burner that gives consumers a more flexible fireplace they can redesign anytime! This high-efficiency, mobile home compatible fireplace is ready to customize with any of the stunning logsets, contemporary scenes, and seven decorative liners. Additional features include heat distribution systems, propane conversion kits, halogen downlighting, trim kits, and the ability to finish with a combustible facing material. Dealer inquiries welcome. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com. Circle Reader Service No. 155

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product profiles Outdoor Kitchen Islands by Gensun

Gensun’s 12 popular predesigned islands are warehoused in a variety of finishes, including scratch-resistant embellished finishes for the countertop, and have a lifetime structural warranty. Gensun’s pre-designed islands come complete with PGS appliances or you can choose your own appliances from the many different brands that Gensun accommodates. Contact: (866) 964-4468 or www.gensuncasual.com. Circle Reader Service No. 156

Motif Collection

The Motif collection is a first-ever offering of stylish, laser-cut metal covers that can be added to the faces of Infratech’s newly released C-Series and CD-Series heaters. This extensive collection spans four popular architectural categories—Contemporary, Craftsman, Mediterranean, and Traditional—to complement virtually any residential or commercial property. They can be installed on wall-, ceiling- or pole-mounted Infratech heaters for a distinctive look that’s perfectly calibrated to enhance the visual appeal of your space. Contact: (800) 421-9455 or www.infratech-usa.com. Circle Reader Service No. 157

Ultimate 5 Gas Logs

The artistically created, ultradetailed Ultimate 5 gas logs from Eiklor Flames are made of high-heat (2,600-degree) ceramic refractory material and are heated by the company’s patented five-burner system, with unique stainlesssteel components and heavy-duty iron grates, to give you an extraordinarily realistic, energy-efficient, toastywarm fire. Sizes range from 18 to 36 inches. Contact: (888) 295-5647 or www.eiklorflames.com. Circle Reader Service No. 158

Heat & Glo Supreme 30" Gas Fireplace Insert with Natural Birch Logs

Homeowners can add a distinctive look to their fireplace makeover with Natural Birch logs available in the Supreme 30" gas fireplace insert. These new logs supply just the right charm to their gathering place for family and friends, and brightness to match their style and décor. They’ll fall in love with their fireplace again as they turn their unused wood fireplace into a beautiful, efficient, and easy-to-use heat source in as little as a day. Contact: (888) 427-3973 or www.heatnglo.com. Circle Reader Service No. 159

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product profiles Marin Urban Scale Seating

New from OW Lee, the Marin Urban Scale deep seating collection is designed with the same style and comfort as Marin, but at a smaller scale. This seating group is perfect for smaller spaces and balconies. Marin Urban Scale seating includes lounge chair, swivel rocker lounge chair, love seat, and sofa. Contact: (800) 776-9533 or www.owlee.com. Circle Reader Service No. 160

An American Twist

Renaissance Cooking Systems unveils its new made-in-America line of outdoor kitchen equipment: the American Renaissance Grill. There are three models of grills with many features and add-ons, plus two side burners. All of them are complemented by the RCS line of doors/drawers/sinks and fridges. Contact: (800) 833-5998 or www.cgproducts.com.

Heat & Glo Cerona Arched Gas Fireplace

The Cerona gas fireplace is a modern take on an enduring classic, ahead of the curve in comfort and convenience with an arched design that makes customers’ homes a unique reflection of them. The patented FireBrick warms homes with 25-percent more heat. And fireside experiences come alive with LED accent lighting, anti-reflective glass, true-to-life logs, heat management and touch control—or even by voice in the optional IntelliFire app. Contact: (888) 427-3973 or www.heatnglo.com. Circle Reader Service No. 162

Renaissance Coo k i ng Sys t em s

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SHADE PRODUCTS & CUSHIONS FOR EVERY LOCATION, BUDGET AND DESIGN

Montigo Prodigy Multi Sided

Perfect for high-end luxury homes or light commercial applications, the Prodigy adds tranquility and warmth. Your desired media can completely cover the bed of the firebox, enhancing the ambiance even when the fireplace is not in use with standard LED uplighting. The prodigy is further enhanced with its zero clearance facing requirements, standard intake dampers, and COOL-Pack glass. Corner and Bay versions of the Prodigy now feature 10mm glass for added durability. Available in Single Sided, See Through, Corner and Bay configurations in sizes ranging from 3’x12” to 8’x60”. Dealer inquiries welcome. Contact: (800) 378-3115, sales@montigo.com, or www.montigo.com. Circle Reader Service No. 163

Kodiak Timbers Double Stack

BUILT FOR COMFORT. BUILT TO LAST. Toll-free 866.667.8668 www.fiberbuiltumbrellas.com

The Kodiak Timbers is a large-style log set that utilizes the Double Stack burner system. The Ceramic Fiber logs allow the set to glow unlike any other large set. It consists of ceramic fiber logs and is available in 21, 24, 30, or 36-inch sizes. Contact: (800) 725-4166 or www.hargrove gaslogs.com. Circle Reader Service No. 164

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FIVE

HUNDRED

POUNDS

ONE THOUSAND THE

DEGREES

STEEL AND OF

REST OF THE WORLD

THE HYBRID FIRE GRILL

INTENSE

BRONZE. H E AT.

DISAPPEARS.

+1.866.210.7037

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K A L A M A ZO O G O U R M E T.CO M

product profiles Darien Gas Fire Pit Table with Aluminum Top

Mombo Gas Log System

The Darien Gas Fire Pit Table with Aluminum Top offers a one-of-a-kind look to wow guests. The industrial aluminum top complements the durable, elegant Grade-A teak base. UL Listed 12x24” Crystal Fire Plus Burner provides the perfect amount of heat. Use the matching burner cover for extra table space. Everblend option also available. Contact: (866) 303-4028 or www.outdoorrooms.com. Circle Reader Service No. 165

The Mombo gas log system by Eiklor Flames is an exclusive, patented, large two-burner technology for small and huge fully vented commercial and residential fireplaces or firepits—for indoor and outdoor use. Sizes range from 3 to 10 feet long. Contact: (888) 295-5647 or www.eiklorflames.com. Circle Reader Service No. 166

Kalamazoo Shokunin Kamado Grill

Kalamazoo’s Shokunin Kamado Grill embodies the sleek and innovative design of an incredibly versatile, high-performing cooker. A taller cooking chamber makes it possible to build a fire on any of three levels for searing, roasting or smoking. Two inches of insulation between two layers of stainless steel make the Shokunin wildly efficient— maintaining 225-degrees for 65 hours using just 12 pounds of charcoal. And the cross-ventilation system delivers precise control over the fire, heat, and smoke. Contact: (866) 738-1129 or www.kalamazoogourmet.com. Circle Reader Service No. 167

GeoBella Outdoor Fabric

With spring upon us, now is the time to get creative and dive into DIY projects to spruce up your outdoor space. GeoBella Outdoor Fabric is the perfect fabric to purchase by the yard and upgrade your outdoor seat cushions with fresh new styles. Made of a superior olefin fabric, GeoBella is perfect for patio furniture, outdoor cushions, and curtains. Check out a wide array of classic and contemporary colors, weaves, prints, and touchable textures at shop.phifer.com/outdoor-fabric and be sure to visit the blog section to find stepby-step directions for your next outdoor project. Contact: (800) 221-5497 or www.phifer.com. Circle Reader Service No. 168

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EMBRACE THE POSSIBILITIES Get back to business at Las Vegas Market. We make sourcing simple by giving you access to more than 4,300 gift & home resources onsite and online.

April 11 - 15 • August 22 - 26 LasVegasMarket.com | @lasvegasmarket

Go to TogetherSafely.com to learn more about the health & safety protocols we’ve implemented in our buildings.

FE ATURED LINES: Arteriors, Modway, Currey & Co.

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product profiles Outdura Ovation 4 Outdoor Fabrics

Outdura, known for its solution-dyed acrylic woven outdoor fabrics, is now offering the Ovation 4 collection of 103 new fabrics including blends of dobbies, jacquards, and stripes. The new fabric colors were inspired by nature as seen in the Starry Night, Morning Sky, Garden Spots, Warm Winter, Night Out, and Tawny Sunsets (shown) fabric groups. Perfect for use outdoors as well as in, the U.S.-made fabrics have color pigments that penetrate through the fiber for easy cleaning. Ask about the cut-yardage program. Contact: (866) 688-3872 or www.outdura.sattler.com.

Darien Teak Chat Chairs

Complete an outdoor room with the comfort and elegance of the Darien Teak Chat Chairs. These modern-styled chairs feature a powder-coated frame with Grade A teak accents on the armrests. Gray cushions provide deep, comfy seating. A perfect match to the Darien Gas Fire Pit Table. Set of two. Contact: (866) 303-4028 or www.outdoorrooms.com. Circle Reader Service No. 170

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Whiteford’s BBQ

As the 2014 World Hot Sauce Championship winner, Whiteford has quickly developed a cult following for delicious Cayenne Pepper Sauce. The phenomenal flavors do not stop there—with Mild & Spicy Bloody Mary Mix, Sweet & Spicy Kansas City Style BBQ Sauce, Olde 70 Southern Style BBQ Sauce, and BBQ Spice Rub, Whiteford provides award-winning BBQ right to your dinner table. Contact: (630) 241-0506 or email sales@fandcdistributors.com for more information. Circle Reader Service No. 171

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Genval Highback

The Highback is the latest piece from Ratana’s Genval collection. Standing 45 inches tall, this chair’s side openings allow people to enjoy the outdoor beauty, and the trays on both sides are the perfect place for your smartphone, coffee, wine, and magazine. The Genval collection is made with durable polypropylene Durarope material that is weather-resistant and accented with black powdercoated aluminum frames. Genval is ready to make you feel at one with nature by bringing you outdoors with this contemporary furniture collection only by Ratana. Contact: (866) 919-1881 or www.ratana.com.

Vent-free Coal Basket

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Hargrove’s new vent-free coal basket takes the beauty of the coal basket almost anywhere. It features hidden controls, a main-burner flame and glowing coals, and a 19-inch front width. It’s great for small fireplaces. Contact: (800) 725-4166 or www.hargrovegaslogs.com. Circle Reader Service No. 172

Outdoor entertaining. Year-round. More than ever, people are entertaining outdoors.

Tempotest USA

In addition to one of the most extensive and stylish collections of woven solution-dyed fabrics in the world, Para Tempotest also offers digitally printed outdoor PET fabrics. These bright and vibrant prints are offered in four base cloths, canvas, shantung slub, basketweave, and a base that passes FR standards including NFPA 701 and IMO standards. These are printed to order and can be colored to suit your customer’s needs for a modest 40yard minimum! Contact: (972) 5123534 or www.tempotestusa.com.

When you specify Infratech heaters, you can enjoy up to 100 more nights a year of versatile style and eco-friendly comfort in your outdoor living space. Our wide array of products includes our Motif collection of decorative fascias and Contemporary C-Series and CD-Series heaters, which are designed to maximize comfort and style in high visibility spaces. Enjoy a wide range of control options — from our exclusive Smart Home Integration offering to our Universal Control Panel, which enables you to use the dimmers of your choice along with remote functionality via mobile device or smart home assistant. Infratech also offers a variety of standard and custom color choices and mounting options for your heating system that’s a seamless fit with your property.

C-Series and CD-Series heaters feature a slim design and compact profile.

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To learn more about our capabilities or view our gallery, please visit infratech-usa.com

WWW.INFRATECH-USA.COM | 800-421-9455 3-YEAR WARRANTY | PROUDLY MADE IN USA

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product profiles Black Label Series 1000 Pellet Grill

The Black Label Series 1000 by Louisiana Grills boldly reimagines the meaning of pellet grilling. A full redesign of the original Louisiana Grills line, this grill includes upscale designs, premium technology upgrades, and an intelligent digital control board to enhance your backyard culinary experience. Utilizing the innovative Pressurized Cooking System, these units achieve maximized airflow and hotter grill temperatures at speeds faster than ever before. The Black Label Series provides a thoughtful, griller-focused experience that puts you in control of luxury outdoor cooking. Contact: (877) 972-2474 or www.louisiana-grills.com.

Stoll Industries Outdoor Kitchens

Premium outdoor kitchens are constructed of weather-resistant aluminum and available in 25+ outdoor-rated powder-coat finishes—unique to the industry. Select optional Stoll cabinetry in the finish of your choice. Kitchen islands are available in three standard sizes and come pre-assembled or design a custom kitchen built to your specs. For over 50 years, Stoll has provided quality products and outstanding customer service to its dealers. Contact: (800) 421-0771, www.stollindustries.com, or sales@stollindustries.com. Circle Reader Service No. 178

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Delta Heat Teppanyaki Griddle

The new Delta Heat Teppanyaki Griddle offers restaurant-style convenience to the backyard. The griddle is great for breakfast foods, burgers, sautéing, and searing, and it features a solid 5/16 stainless steel griddle surface, blue LED control panel lights, and elegant high-polished accents. This versatile cooking accessory is the perfect complement to the outdoor kitchen and is also available for freestanding applications. To learn more about the complete line of American Made Delta Heat Outdoor Kitchen Equipment, contact: (800) 789-2206 or www.deltaheat.com. Circle Reader Service No. 176

Gensun Pet Beds

Coordinate your outdoor room in style with Gensun’s new outdoor/indoor pet beds. Create the “paw-fect” look with the option of choosing different fabrics for the bed, sides, and welt. Available in four different sizes to provide your furry friends with a comfy and stylish place to lounge. Gensun is a proud supporter of the Humane Society of the United States. Contact: (866) 964-4468 or www.gensuncasual.com. Circle Reader Service No. 179

Real Fyre Bluetooth Control

The new Real Fyre Bluetooth Control System makes it easier than ever to enjoy the beauty and convenience of a gas fire. Simply connect the battery-operated control to the Real Fyre burner system, download the app, and use your smartphone to control your gas logs. Compatible with select Real Fyre vented and vent-free ON/OFF controlled burners and millivolt direct vent gas inserts. Choose Oak or White Birch wood chunk covers to conceal and protect the receiver in your fireplace. Contact: (800) 332-3973 or www.realfyre.com. Circle Reader Service No. 177

Arte 3 RL 100h

The decorative three-sided fireplace Arte 3 RL 100h is very appealing to the emotions from any angle. The soft-close all sides lifting door running with German engineering precision is the ultimate in technique. Ordered with a beveled 8 sided 6 mm massive steel frame and black EBORIS chamotte inside the combustion chamber makes it a design masterpiece in every living room. Contact: +49 5422 9441-0 or www.spartherm-america.com or m.aumann@sparthermm.com. Circle Reader Service No. 180

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elevate YOUR SKILLS

Hearth, patio, and barbecue sales have been heating up. Ensure that your business capitalizes on this trend by elevating your technical and sales skills at the indoor-outdoor living industry’s largest dedicated event. HPBExpo is now offering an education program focused on the hottest topics in the industry, including safety and liability, business management, development, and troubleshooting. Developed by Hearth, Patio & Barbecue Education Foundation (HPBEF) and designed to complement the exhibits, you will have access to more than 30+ sessions that address every aspect of your business f rom optimizing your showroom ɎȒ ǕƏǣȇǣȇǕ ȅƏȇɖǔƏƬɎɖȸƺȸ‫ٮ‬ɀȵƺƬǣˡƬ ɎȸƏǣȇǣȇǕ٪ȵǼɖɀ !ȒȇɎǣȇɖǣȇǕ 0ƳɖƬƏɎǣȒȇ ÈȇǣɎɀ ٢!0Èɀ٣ ɎȒ ȸƺȇƺɯ ɵȒɖȸ zIX Ȓȸ !X³ ƬƺȸɎǣˡƬƏɎǣȒȇɀِ REIGNITE YOUR PASSION and increase your sales opportunities.

REGISTRATION IS NOW OPEN Visit www.HPBExpo.com for details.

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product profiles Hampton H310 Cast Iron Wood Stove

Introducing Regency’s first fully cast-iron 2020 EPA certified wood stove, the Hampton H310. Enjoy the efficiency and long burn times of Regency’s 2020approved, non-catalytic stoves with the traditional look, feel, and heating ability of a true cast iron stove. Experience the new Hampton H310, available soon. Contact: (800) 442-7432 or www.regency-fire.com. Circle Reader Service No. 181

Trenton Deep Seating

Clean, elegant lines never go out of style, and the Trenton Deep Seating Collection will illustrate just that, as your customers will enjoy years of entertaining and relaxing with this all-weather wicker collection. The uniquely crafted sofa, loveseat, and seating combo also feature dual ottomans for additional seating and comfort. Trending designs from Apricity are sure to deliver success for retailers. Contact: (888) 997-7623 or www.apricityoutdoor.com. Circle Reader Service No. 184

Concrete Bases

DLW Series Outdoor/Indoor Radiant Electric Heater Available in white or black, the DLW Series infrared electric heater offers a slim profile and minimalistic style that blends with any décor. This radiant electric heater warms like the sun and does not emit visible light, making it ideal for low-light environments such as dining and lounge areas. The DLW Series heaters can be ceiling or wall-mounted and are available in wattages from 1,500 to 3,200, with lengths ranging from 36" to 70". Safe electric operation means no emissions, making the DLW Series a perfect choice for outdoor/indoor spaces, which need heat during the coldest months or in the evening. Contact: (949) 239-3030 or dimplex.com/outdoorheaters. Circle Reader Service No. 182

FiberBuilt’s popular, solid Concrete Bases are great support structures for 7.5’, 8’ or 9’ umbrellas. The 55-pound models come in four colors. Their 19” diameter footprint, 14” overall height, and low rise dome fit well under most dining tables. For free-standing applications, the collection also includes a 23” diameter, 110-pound model and a 26” diameter, 155pound model both of which come in black only and have an 18” overall height. All bases come with a protective, black trim and a black sleeve that accommodates umbrella poles up to 1.75” in diameter. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com. Circle Reader Service No. 185

Spartherm Inserts and Modular System

Spartherm offers a new range of fireplaces for the North American market. The difference is the combustion technology, the heating power, and the pleasant and comfortable fire. Transparent glass combined with a harmonious flame is the result of more than 30 years of Spartherm's experience in fire technology. Conforms to EPA2020- 1.14 grams/hour, and it’s German-made. Simply choose your style. The technology is present throughout the entire range. Contact: (514) 493-6400 or www.powrmatic.ca. Circle Reader Service No. 183

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SV Series

You can enjoy these modern fireplaces from indoors and outdoors. The double-layered ceramic glass panel on the indoor side will complement your room as an additional window with a dancing flame behind. Available in four sizes up to seven feet long. Contact: (844) 636-3473 or www.woodbridgedealer.com. Circle Reader Service No. 186

G4 Insert Fireplace

Reflections – Ocean Blue Outdoor Rug

G4 insert fireplace with new V-Class burner features new Birch logs with a Ledgestone liner and the popular Craftsman Pewter front. Every G Series insert includes Valor’s exclusive AutoFire technology, which dynamically tunes the fireplace for peak performance and efficiency. Both the G4 and G3.5 inserts offer the Craftsman fronts in Pewter, Bronze, and Champagne Brass; as well as the new Birch, Driftwood and Traditional log options. Contact: (800) 468-2567 or www.valorfireplaces.com.

The Reflections – Ocean Blue outdoor rug by Treasure Garden is the perfect complementary addition to any outdoor setting. The ombre-style design with blue polypropylene yards boasts shades ranging from rich navy to a neutral white center, all inspired by reflections on cooling water. This 2020 ICFA Design Excellence Winner for outdoor rugs is available in two popular sizes, including 7’10” x 10’ and 5’3” x 7’4”. Contact: (626) 814-0168 or www.treasuregarden.com.

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Universal Deep Seat Swivel Chair by NorthCape

Create a delightful seating spot in any outdoor haven this season. Rock or glide your way into comfort with NorthCape’s Universal deep seat high back swivel chair. Features an elegant-curved arm, aluminum frame, durable UV-protected HDPE woven resin and plush deep seating for added comfort. Available in eight popular finishes that are sure to add style to your outdoor living space. NorthCape’s Universal collection offers style, comfort, and value! Contact: (708) 563-2890 or www.northcape.com.

A BE D CO EA M LE E R !

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ACT NOW! Deep discount on ready-to-sell displays

Kitchen Islands, BBQ Grill Carts, and Custom Built Kitchens • • • •

Weather-resistant aluminum 25+ powder coat finishes—even for the doors and drawers 50-years in the metal-working industry Made in the USA

• Best margins in the industry • Fast production times • Distributor programs available

800.421.0771 sales@stollindustries.com

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product profiles Eva 992 Central Fireplace

The Eva 992 central fireplace has been the brand’s greatest success and can be found in the most remarkable places, from alpine chalets to luxury hotels. Understated yet stylish, with an unrivalled finish and full view of the wood fire from everywhere in the room. It also cares for the environment and the air you breathe. It will become the driving force for your interior decoration choices, putting a smile on your face as you update your living room to match the Eva’s clean lines. Contact: (514) 493-6400 or www.powrmatic.ca.

G3.5 Insert with new V-Class Burner

The G3.5 insert fireplace with new V-Class burner features new Traditional logs, Fluted Black liner, and Edgemont Craftsman Bronze front. Every G Series insert includes Valor’s exclusive AutoFire technology, which dynamically tunes the fireplace for peak performance and efficiency. Both the G4 and G3.5 inserts offer the Craftsman fronts in Pewter, Bronze, and Champagne Brass; as well as the new Birch, Driftwood and Traditional log options. Contact: (800) 468-2567 or www.valorfireplaces.com. Circle Reader Service No. 193

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DV36CV

This fireplace features a grand display of magnificent flame and a 10piece log set within a 37”-wide firebox. Clean face design, herringbone brick panels, and glowing embers will bring a high-class style to any home. Available for natural gas and propane with 32,000 to 46,500 BTU/h input rate. Contact: (844) 636-3473 or www.woodbridgedealer.com. Circle Reader Service No. 191

Wattsun Umbrella

Stoll Industries Grill Cart

FiberBuilt’s eco-friendly Wattsun umbrella has a charging system that allows guests to power their devices while relaxing poolside, enjoying an alfresco meal, or working remotely. Wattsun’s solar panel is built into the finial and the pole-mounted charging station has two USB ports. Construction advantages include wall outlet charging speed, eight-hour battery backup, and a waterproof and glass-free design. The one piece, 1 ½” diameter pole fits into dining tables and comes in seven finish colors. The frame features fiberglass ribs and a heavy-duty hub. The canopy comes in five sizes and is available in marine or furniture-grade solution-dyed acrylics. Contact: (866) 667-8668 or www.fiberbuiltumbrellas.com.

Custom-built for ceramic grills and smokers, these premium carts are constructed of corrosion-resistant aluminum. Choose from 25+ outdoor-rated finishes to customize the color of your cart, countertop, and cabinets. Includes a large drawer, 20” cabinet for ample storage, and casters for mobility. No assembly required. For over 50 years, Stoll has provided quality products and outstanding customer service to its dealers. Contact: (800) 421-0771, www.stollindustries.com, or sales@stollindustries.com.

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ICC Chimney – Horizontal Co-linear Flex Kit

This new kit permits ICC EXCELDirect to terminate horizontally through the wall of a masonry chimney. It includes two 3” flex liners, hose clamps, and a colinear horizontal termination. Contact: (450) 565-6336 or icc-chimney.com.

Regency Grandview Traditional Gas Fireplaces

EVO DualLight Sound Pod

Two units, unlimited possibilities. The Grandview G600 & G800 offer the ultimate flexibility in traditional gas fireplaces. Mix and match over 17 accessories, choose the installation style (flush or faceplate surround finish), and use the Regency’s patented Cool Wall System as an option to enable zero-clearances and unlimited choice in finishing materials, including wood or wallpaper! Offer customers more flexibility than ever before with simplified installation with Regency Grandview. Contact: (800) 442-7432 or www.regency-fire.com.

The EVO dual-light sound pod by Treasure Garden is a multifunctional outdoor ambiance umbrella and table light with built-in surround sound Bluetooth speakers, adding ambiance and entertainment to any outdoor space. With the addition of the integrated umbrella light with Bluetooth speakers, it also includes a table light element and an integrated bass speaker that provides a crisp surround sound experience outdoors. Contact: (626) 814-0168 or www.treasuregarden.com.

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Cal-Sil Fire Table

Spring into the outdoors this season and enjoy the comforts and style of NorthCape’s Cal-Sil fire table collection! This collection has a fantastic design featuring a galaxy gray 5-layer calcium silicate top admired with a durable midnight or gunmetal powder-coated aluminum frame. Adjustable flame height, match-light ignition, glass windscreen, and protective lid. Choose a 42” round or 48” x 32” rectangle fire table to complement your outdoor seating area. Contact: (708) 563-2890 or www.northcape.com. Circle Reader Service No. 198

Introducing the Chill Collection! Melt into cushionless deep seating

Easy like Sunday morning, our new Chill Collection åï óäáîá èÝöåêáïï Ĝêàï îáïìáßðÝÞåèåðõ Ã èåððèá îáðîë Ý èëð ëâ äåì Ýêà òáîõ îáèÝôåêã èëñêãá åê ðäá ïñìáî ßëéâëîðÝÞèá èëòáïáÝð ïëâÝ ëî àááì ïáÝðåêã ßäÝåîï éÝàá âëî áòáîõ Þëàõ Ùåðä Ý ïñììëîðåòá äåãä ÞÝßç Ýêà æñïð ðäá îåãäð Ýêãèá óá ìîëéåïá õëñ óåèè êëð óÝêð ðë ãáð ñì Õë chill ïëéá óåêá ëî õëñî âÝòëîåðá ÞáòáîÝãá åê ëñî ßëêòáêåáêð ßëêòáîðåÞèá ïåàá ðÝÞèá Ýêà ïáîòá õëñî âîåáêàï âîëé ðäá ßëęáá ðÝÞèá Ùåðä Ý Breezesta Chill ïáð ëñðàëëî èåòåêã åï òáîõ ßëëè åêàááà

www.breezesta.com | 717.572.9150

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product profiles American Fyre Designs Iron Saddle Firetable

The American Fyre Designs Iron Saddle Firetable brings a rugged, industrial design to the outdoor room. Crafted in the USA from glass fiber reinforced concrete (GFRC), the Iron Saddle Firetable is highlighted with heavy gauge, powder-coated stainless steel straps and features a 36” linear stainless steel burner with manual flame sensing controls. Available in several GFRC finishes (shown in Antique Travertine). Contact: (800) 332-3973 or www.americanfyredesigns.com. Circle Reader Service No. 199

Delta Heat Power Burner

The new Delta Heat Power Burner is the ultimate in performance and versatility. This impressive 60,000 BTU dual ring burner is capable of bringing an oversized stock pot to a raging boil or adjusting down to lower temperatures and simmering a pan of paella. The removable center grate design allows the unit to accommodate a commercial-style round bottom wok. To learn more about the complete line of American Made Delta Heat Outdoor Kitchen Equipment, contact: (800) 789-2206 or www.deltaheat.com. Circle Reader Service No. 200

F&P DCS Series 9 Grill + Attachments

DCS by Fisher & Paykel has once again brought new levels of innovation and functionality with the latest Series 9 Grill with powerful attachment options like the Griddle and Power Burner. With ample space, powerful controls, and a weather-resistant exterior, the Series 9 Grill is the perfect addition to an outdoor kitchen space. The Series 9 Grill comes in 36” and 48” models that can be freestanding or built-in. Paired with the grill, the Griddle features dual-zone technology and removable drip pan for easy cleaning. The Series 9 Power Burner offers users ultimate cooking flexibility with its precise temperature control ranging from 1,300 BTU to 70,000 BTU. Contact: (888) 936-7872 or www.dcsappliances.com/us/grilling/. Circle Reader Service No. 201

Gemütlichkeit

A new brochure from Spartherm shows how its beautiful fireplaces add Gemütlichkeit to customers' homes. The Merriam-Webster dictionary defines this typical German word as “warm cordiality.” As a German-based company, Spartherm views it more as “coziness.” Gemütlichkeit prescribes the feeling of warmth, security, and cocooning in your home around a relaxing fireplace. Check out Spartherm’s fully EPA-tested units and order them now. Contact: +49 5422 9441-0 or www.spartherm-america.com or m.aumann@sparthermm.com. Circle Reader Service No. 202

Genval Daybed

Lounge in luxury in Ratana’s new Genval Daybed. Designed with multiple reclining options, folding Sunbrella canopy, and back wheels that make it easy to move, this 2-seater daybed is the perfect spot for relaxation. The Genval collection is made with durable polypropylene Durarope material that is weather-resistant and accented with black powder-coated aluminum frames. Genval is ready to make you feel at one with nature by bringing you outdoors with this contemporary furniture collection only by Ratana. Contact: (866) 919 1881 or www.ratana.com. Circle Reader Service No. 203

Lucia

The Lucia collection by Kingsley Bate is crafted with Grade A teak bases and weather-friendly rope. The group includes a sofa, settee, lounge chair, and ottoman and is stocked in a Dove color. Contact: (703) 361-7000 or www.kingsleybate.com. Circle Reader Service No. 204

E810 Electric Fireplace

The E810 is the latest addition to European Home’s E-Series Electric Fireplaces. Being narrow, yet tall, makes for a sleek and elegant look. Evoflame technology creates a stunning flame effect while providing all the added benefits of an electric fireplace such as energy savings and installation flexibility. The included heater paired with a realistic Woodland Log Set gives the feeling of sitting next to a classic wood fireplace with a modern and environmentally friendly style. Contact: (781) 324-8383 or www.europeanhome.com. Circle Reader Service No. 205

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Stamskin Top Club

Serge Ferrari North America is now offering Stamskin Top Club, a new leather-grain texture for the popular Stamskin Top upholstery range. Available in 15 modern colors, Stamskin Top Club emulates the look of worn leather yet provides a much better cost-performance ratio, especially in demanding environments such as outdoor, marine, and hospitality. Together, Stamskin Top and Stamskin Top Club offer 48 colors from which designers and manufacturers can choose. Phthalate-free and GreenGuard certified for indoor air quality, this fabric also provides high performance in outdoor environments, with no color fading from UV exposure and excellent mold resistance. Contact: (954) 942-3600 or www.sergeferrari.com/us-en/productsstamskin-range/stamskin-top-club. Circle Reader Service No. 206

Alfresco Home Earthenware Chimineas

Alfresco Home continues to expand its extremely popular Earthenware Chiminea series of handthrown terracotta, bringing fire and warmth to every size outdoor patio. This vibrant collection includes 15 styles of the two-piece chimineas, each available in 4 sizes. Produced from a special blend of earthen clay, the units are kiln-fired, hand-sanded, and hand-finished by skilled artisans. All items are coated inside and out with a moisture-resisting sealant. Decorative, functional, and a welcoming piece of art to gather around on cool evenings, Alfresco Home chimineas come with a lid and stand and are individually boxed for easy transportation. Contact: (610) 705-8808 or www.alfrescohome.com. Circle Reader Service No. 207

WeatherSmart Hammock

Introducing Carolina Hammocks’ WeatherSmart Rope Hammock. The perfect all-weather complement for your favorite outdoor oasis, our WeatherSmart Rope Hammock is both a beauty accent and total-bliss accessory. Featuring the beautiful golden glow of Oak Spreader bars, the rust protection of zinc-plated hardware, and a proprietary blend of rope, you can be sure these hammocks are second to none. Contact: (252) 758-0641 or thehammocksource.com. Circle Reader Service No. 208

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product profiles New Premium ETL Rated Outdoor Refrigerator by ProFire Grills

Built to withstand the elements, this 24” wide, 5cubic-foot outdoor fridge is constructed of commercial grade 304 stainless steel from top to bottom, inside and out. Additional party-pleasing features include: Glass door, front venting (for stand-alone or built-in applications), reversible door swing, adjustable shelves, security lock, and easy-to-use digital thermometer. In addition, the unbranded design will complement any outdoor kitchen. Contact: (888) 647-4745 or www.mhpgrills.com. Circle Reader Service No. 209

Redstone Built-in Traditional Electric Fireplace

Modern Flames introduces the Redstone Built-In Traditional Electric Fireplace series in widths from 26” up to an impressive 54” (largest size in its class). Features include: Modern Flames’ new, state-of-the-art flame pattern; 10 different colors for flame, media bed and downlighting; and LED lit Canyon Juniper Logs molded from Grand Canyon Gas Logs. The 26” – 30” – 36” sizes double as an insert with trim kit upgrades designed to fit into existing fireplaces. Contact: (877) 246-9353 or www.modernflames.com. Circle Reader Service No. 212

Elevate Mesh Collection

The Elevate mesh collection from Homecrest Outdoor Living puts a contemporary twist on classic mesh designs. This collection, made with solid aluminum, features exceptional wind resistance, making it the ideal choice for hospitality, workplace, rooftop, and balcony environments. Additionally, Elevate’s unique shape allows for both the armed and armless units to be fully stackable. Elevate mesh truly elevates the standard expected for outdoor furniture. Contact: (218) 631-1000 or www.homecrest.com. Circle Reader Service No. 210

Stock Additions from Twitchell

Inspired by nature. Made for real life. Twelve new stock patterns have been added to Twitchell’s Textilene line—bright, poolside colors, as well as contemporary textured neutrals. Twitchell’s highly popular and world-renowned Textilene fabric is extruded with antimicrobial agents, easy to clean, and fade resistant. With more people working from home or outside like never before, Twitchell designer Nancy Egge knew Twitchell needed to give consumers a palette of inspiring patterns. Given today’s trends, the new collection packs a punch of color and functionality. “Fabric can be one of the most impactful and versatile elements of design,” Egge says. Contact: www.twitchellcorp.com Circle Reader Service No. 213

Tempotest StarScreen Tempotest USA has introduced a new screen fabric, StarScreen, that provides shade and privacy—and absorbs up to 97% of the heat caused by solar radiation—while allowing for the passage of light. The 11 designer colors add to the beauty of any structure and can be used indoors or outdoors. Made from recyclable PET solution-dyed yarns, the fabric is PVC free and fire retardant. It is fade resistant and is treated with Teflon for easy cleaning. Contact: (972) 512-3534 or www.tempotestusa.com. Circle Reader Service No. 211

Bazaar Collection – Farro Daybed

The Bazaar Collection by Sunset West is made up of carefully curated pieces designed to elevate any setting. Created to complement existing collections, the Bazaar provides globally inspired elements to break up the traditional “set,” and create a thoughtfully designed indoor or outdoor living space. The Farro Ottoman introduces a classic design into all-weather materials, featuring a rustproof frame with resin wrapped wicker to mimic natural materials, with none of the maintenance. Style as an ottoman or accent table, indoors and out. Contact: (760) 599-1021 or www.sunsetwestusa.com. Circle Reader Service No. 214

The New Forest 63” Electric Fire by British Fires

British Fires is pleased to present the latest addition to its range of luxury electric fires—the New Forest 63”. The New Forest 63” electric fire pushes the boundaries for realism and design, with its award-winning LED flame technology. Step back, admire the beauty, and then visualize this as the focal point of any home. Contact: 0808 1699911 or www.britishfires.com. Circle Reader Service No. 215

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new June High Point Market dates and our summer market in Las Vegas. Our Las Vegas Showrooms, including the Las Vegas Design Center, remain open for business by appointment for buyers.” IMC will contact all buyers pre-registered for winter Las Vegas Market to communicate the change and to assist with adjustment of their plans. As an added benefit, the summer Las Vegas Market runs concurrently with HD Expo (August 24-25, at Mandalay Bay in Las Vegas) and ASD (August 22-25 at the Las Vegas Convention Center), giving buyers and exhibitors additional cross-market opportunities. According to Maricich, IMC’s gift and home furnishings events in Atlanta—as well as IMC’s Atlanta Apparel Markets in February, April, June, August, September, and October—remain unchanged by the High Point and Las Vegas date shifts. “Our decision to maintain current timing and format of the events in Atlanta was informed by feedback from buyers and tenants as well as recent experience safely and successfully hosting eight markets for the Southeastern region at AmericasMart.” Governed by IMC’s Together Safely protocols for markets and events, IMC safely and successfully produced 11 markets from June through November 2020. IMC’s industry-setting standards include contactless registration procedures, mandatory use of personal protective equipment (PPE), expanded sanitization, and the implementation of social distancing and traffic control measures. IMC also continues to actively monitor guidance from public health and government officials. For complete information, visit TogetherSafely.com.

ICFA Names Karen Brams to Chair of Retail Council Karen Brams, president of Island Living & Patio in West Palm Beach, Fla., is serving as Karen Brams the 2021 Chair of the International Casual Furnishings Association Retail Council following four years as a member. Collins Stuart, owner of Outdoor Living in St. George, Utah, steps up to Vice Chair after serving on the Retail Council for the past two years. The ICFA Retail Council represents about 120 outdoor specialty store members nationwide and provides a voice in the leadership of the trade association. The council sponsors the ICFA Industry Roundtables held the day before the opening of Casual Market Chicago and scheduled for Sept. 20. Members with terms expiring in 2021 are Nancy Del Campo, Tri-Supply, Temple, Texas; Judy Miller, Outback Patio Furnishings, Marble Falls, Texas; Tom Vielbig, Backyard Living, Ridgewood, N.J.; Jack Wills, Jack Wills Outdoor Living, Tulsa, Okla.; and Stuart. Members with terms expiring in 2022 are Melissa Glikes, Sisset’s, Gainesville, Fla.; Grant Henegin, The Fire House Casual Living Store, Charlotte,

ICFA Renews 2021 Richard Frinier Design Scholarship The International Casual Furnishings Association has renewed the Richard Frinier Design Scholarship program initiated four years ago, following cancellation in 2020 due to the pandemic. At the same time, the renowned Richard Frinier designer and his wife and business partner, Catherine, have increased the scholarship award to $2,500. The annual product design competition was created to inspire students of design to create innovative outdoor living spaces. “We wish to encourage

the work of young designers and help them to discover the vast opportunities to bring the quality of indoor living outside and the casual spirit of the outdoors inside,” Frinier says. His award-winning and internationally acclaimed career of over 35 years includes the design of signature pieces that are among the most recognized in casual furniture. Entry information has been distributed to some 40 colleges and universities. Online submissions will be judged by a panel of high-profile professionals after the May 31 deadline.

N.C.; Eli Hymer, Gasper Home & Garden, Richboro, Pa.; Lee Recchia, American Casual Living, Suwanee, Ga.; and Brams. Members with terms expiring in 2023 include Amy Arant, Wrapsody Outdoor Living, Blue Ridge, Ga.; Don Davis, Heat’n Sweep, Okemos, Mich.; Ben Harvey, Patio Productions, San Diego, Calif.; Panatda Hengboonyaphan, The Wickery, South Toms River, N.J.; and Scott Horvath, O’Malia’s Living, Carmel, Ind.

Outdoor,” said Eric Parsons, vice president. “With this exciting new digital experience, we will be able to introduce our brand to a wider audience and assist our consumers, retailers, and interior designers in feeling confident in their decision to choose Jensen Outdoor for their casual furniture needs for years to come.” To stay up to date with the latest in product releases and information, visit Jensen Outdoor at www.JensenOutdoor.com.

Jensen Leisure Furniture Relaunches as Jensen Outdoor

Mark Cannon to Chair ICFA Sales Rep Council

Jensen Leisure Furniture—known for bringing the highestquality sustainable Ipe wood furniture in the world to your outdoors—is relaunching for the 2021 season as Jensen Outdoor. Jensen Leisure Furniture has more than a quartercentury of expertise in designing luxury wood furniture with one of the finest hardwoods available, FSCcertified Ipe. The strength and deep-chocolate-colored beauty of Ipe has allowed the company to deliver on the promise of exceptional casual furniture quality, function, and design. This relaunch brings the same level of care in craftsmanship to a broader portfolio of the highest-quality materials that consumers are demanding. “One of our core competencies has always been the team’s masterful ability to create excitingly new, yet pleasingly familiar furniture concepts and execute on them extremely well,” said Hlodver Olafsson, president. “With this brand evolution, we are bringing into our tent new ideas in materials and design while continuing to execute at the highest level.” To support the refresh, Jensen Outdoor is launching a new website, which has been designed to bring an experience sure to turn heads in the casual industry. The website will be the guide-path by which consumers can discover the “Outside of Ordinary” world of Jensen Outdoor. “For a long time, our excellent network of retail partners has been the sole portal into the world of Jensen

Mark Cannon, an independent sales representative in St. Charles, Ill., will serve a Mark Cannon three-year term as chair of the International Casual Furnishings Association Sales Representative Council. The ICFA Sales Representative Council, formed in 2016, represents about 120 independent sales representative members. With development of a new sales associate training program among the ICFA priorities this year, the Rep Council includes 15 members to provide greater guidance on instructional content. Members with terms expiring in 2021 are Glen Beckert, Beckfer Sales and Marketing, Jacksonville, Fla.; Billy Markowitz, W.R. Markowitz Enterprises, Tustin, Calif.; Donna Moore, Donna Moore Sales, Winter Park, Fla.; Carmen Squadrito, Wake Forest, N.C.; and Jorganna Trachtenberg, Boca Raton, Fla. Members with terms expiring in 2022 are Mike Anderson, Anderson Sales Agency, St. Paul, Minn.; Ariel Biscan, The Biscan Group, Chicago; Chris Cafasso, Chris Cafasso Marketing, Savannah, Ga.; Steven Dennis, Dennis Sales Associates, Inc., Dallas; and Donn Raseman, Kalamazoo, Mich. Members with terms expiring in 2023 include Joe Crandall, Crandall & Associates, Marietta, Ga.; Philip Fowler, East Coast Casual, LLC, Wilmington, Del.; Ed Joseph, Joseph and Associates, Seattle; Claire Walvick, Hesson Company LLC, North Yarmouth, Maine; and Cannon.

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Pizza on Eggspander Rack System

EGG users were invited to fire up their grills from home and cook together. The weekend also included a variety of award-winning chefs who made their own innovative recipes on the EGG. The EGGcessories category continues to expand to offer more versatility

helped bring us to where we are today,” Burson says. “We do pay attention to them and their ideas and honor their loyalty and input by developing new things to enhance the use of an EGG.” Another unique aspect of the EGG community are the many EGG Festivals held around the world. Since 1998, Big

Green Egg has held its annual EGGtoberfest in Atlanta to thank loyal users for their unbelievable support while celebrating family, friends, and great cooking. Since then, scores of similar EGG festivals have popped up around the country. Last year, the weekend-long event was streamed online and

insight • Memphis Wood Fire Grills market and meeting it is one of the biggest strengths of Memphis. Its cutting-edge built-in pellet grills in each of its product lines continue to be in high demand. “Over the past few years, our line of built-in products has really grown in popularity,” Wagy says. Memphis’ original Beale Street grill, released two years ago, and its Beale Street built-in model, released a year ago, are a popular choice, especially with customers purchasing their first pellet grill. “These grills are more of an entry level grill for us, both coming in under $2,000,” Wagy says. Wagy notes that the Beale Street grills have performed very well because they deliver unparalleled temperature control, easy-to-use grill controls, and cooking temperatures that range from 180 to 550 degrees. “Direct flame searing is also available with our Direct Flame Insert to produce a beautiful char,” Wagy says. “The Beale Street built-in provides a great option for those wanting an outdoor kitchen on a limited budget.” The adaptability of Memphis grills is a large part of their appeal to customers

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looking to purchase a grill that can do it all. “Memphis provides consumers grills that not only are phenomenal smokers but provide temperature ranges from 180 to 700 degrees or more allowing the grill to sear better than any other pellet grill available on the market today,” Wagy says. “A Memphis grill provides all the versatility in one outdoor cooking appliance you will ever need to smoke, sear, roast, bake, and grill.” Wagy notes that with the increasing prevalence of outdoor kitchens, the overall demand for pellet grills has grown. Memphis added accessories throughout the years as consumers continued to invest in outdoor kitchens. Memphis also produces premium wood pellets available in six flavors—apple, cherry, hickory, pecan, mesquite, and oak. In 2017, the company released a line of 304 stainless steel doors and drawers to match the materials used to manufacture their grills. “The line of doors and drawers has done and continues to do very well,” Wagy says. Memphis continues to push the envelope with consistent technological improvements that the company uses

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Big Green Egg Carbon Steel Wok

“We were very pleased with the outcome,” Burson says. The highlight of the weekend was a movie, introduced by founder Ed Fisher, of past EGGtoberfests. “We have images taken at our very first festival, so it was a real walk down memory lane for a lot of us.” The hope is that EGG fans can be together again in person in 2021. Burson comments that there is nothing like walking into an EGGtoberfest and seeing over 200 EGGS going at once, smelling the cornucopia of foods and enjoying the camaraderie of everyone cooking together. “What started as a small group of EGG owners in a parking lot has grown to dozens of similar events around the world,” she says. “These EGGfests are truly spectacles of food and flavor.”

to make its grills easy to use with increased efficiency and precise cooking temperatures. Memphis grills have WiFi capability that, when paired with the Memphis Wood Fire Grills’ app, allows customers to monitor the meat and grill temperature, find recipes, track the history of the cook, and receive notifications such as when their grill reaches its target temperature to their smartphone or other device. Memphis ensures the quality of its grills, pellets, and accessories by designing, engineering, and testing each product in Bloomington, Minnesota. The reliability of their premium pellet grills has been widely recognized and awarded and is frequently listed in the top pellet grills by BBQ sites such as Amazing Ribs. Wagy predicts that the rapid growth of pellet grill sales will continue as more consumers discover the benefits of pellet grills. She also foresees growth in the popularity of built-in models and outdoor kitchens in general, especially as the effects of COVID has many people spending more time at their homes. “Wood-fired grills provide a much bet-

ter and more favorable cooking experience, and our team firmly believes that once you cook with wood, you will never go back to another fuel source.” As Memphis Wood Fire Grills expands its product lines, it is also striving to diversify its network of dealers that is mostly comprised of specialty retailers, BBQ, hearth, and pool/spa dealers. “We are actively looking to expand our distribution through these professional dealerships and offer many dealer programs as incentives to join our team,” Wagy says. “Our goal is to find, train, and support quality specialty dealers to expand our consumer reach.” Wagy notes that the ability to have well-informed dealers is a strong advantage because many people looking to invest in a pellet grill may want to see the grill, discuss its components, and even get a demonstration of how it works before purchasing one. “In addition to expanding our dealerships, we are continually investing in R&D to provide new products and features and to deliver the premier cooking experience for our customers today and long into the future.”

insight • SUNS

continued from page 56

foundation of the Green collection. Many style options are available with the ability to combine industrial aluminum, steel, or the charm of wicker. Sleek, elegant lines make pieces from this collection popular. The Portofino lounge set pairs an all-teak base with aluminum backrests to create a comfy, appealing low lounger. The modular design of the pieces in this set provides customers the ability to configure the perfect setup to fit their space and style. Pieces in the Orange collection showcase innovation with the use of UV-resistant, durable acrylic rope. The Yellow collection uses modern designs that focus on functionality and rely on interesting materials such as terrazzo, rope, and aluminum. The Grey collection features premium ropework that can be combined with wood, steel, and stone for an eye-catching statement piece or

last word

entire collection such as the Plato lounger or a full bar or sofa collection. The personalization options are virtually limitless with SUNS, as consumers can mix and match different pieces, materials, and collections for a one-of-a-kind look. The Red collection also gives customers a chance to diversify their final look by bringing materials typically used indoors to an outdoor setting. SensoTex technology makes these pieces durable SUNS Sam so that they can be left outside candle year-round. The Cortona sofa set features a strong frame crafted out of aluminum and paired with cally pleasing as well as sturdy. The teak armrests and water-repellant cushEuropean, contemporary style of ions to be beautiful and durable. SUNS’ pieces has a broad appeal, espeWith each new furniture piece or cially in North and South America accessory designed, Kroeze notes that where it offers a distinct style that the thought behind it makes it aesthetistands out from other brands. “I think

SUNS is a little more stylish,” Kroeze says. “It’s a little different.” SUNS has taken its innovative pieces to 25 countries in only a few years. It has warehouses in the United States, with its headquarters in Plymouth, Massachusetts, to ensure quick delivery times for dealers and customers. “We have stock in the United States that allows for efficient delivery times,” Kroeze says. SUNS also backs its products with a 5-year warranty. Moving forward, SUNS will continue to create distinctive outdoor furniture and accessories as it expands its dealer network in the U.S. “I just think that SUNS is super strong with the mix of materials; it is very high-end,” Kroeze says. “The creator of SUNS is very knowledgeable in building patio furniture, so what you get is very beautiful, with a good mix of high-quality materials in an environmentally friendly way.”

continued from page 58

framing depth that allows a very shallow installation, Burke notes. “They are unique in that they work very well in condominiums and smaller spaces, yet they have all the hallmarks of Montigo’s quality reputation.” Both sizes are available in a starter unit or an upgraded model with additional features, including: Invisimesh screen, media-enhancing downlighting, black glass, and a standard circulating fan. “Montigo made its name in the linear space, effectively inventing the category in the 1980s,” Burke says. In winter 2020, Montigo introduced the DelRay Square. A more traditionally oriented fireplace, the line is available in 36-, 38-, 42-, and 46-inch sizes. Different configurations are offered in good, better, best, and deluxe categories. Burke notes the company is starting to see a resurgence in traditional fireplace design. For example, increased requests are being made for traditional log sets to go in its modern semi-custom linear Prodigy series over the contemporary linear burner inset. The new DelRay Square is in response to this interest. The design process for new product development often starts with feedback from Montigo dealers, Burke explains. However, these customer surveys do

more than just determine dealer satisfaction. “We want to glean some insight on where our dealers think the market is headed from a design perspective along with any questions consumers and designers have been asking,” he says. “This is how our creative process for new products really starts—a conversation with dealers, consumers, and professionals asking how we can do things differently.” Montigo’s network includes approximately 400 dealers throughout North America. The numbers are spread evenly between the United States and Canada. Already strong in the Pacific Northwest, West Coast, and the Rocky Mountain states, the company would like to have a greater presence in the East Coast and South. “We would love to expand and welcome new dealers to the Montigo family,” Burke says. FLEXIBILITY A characteristic of Montigo is that it is a small, labor-intensive company. Therefore, Burke says, the company can react quickly to address new changes and

DelRay Linear 36”

needs in the marketplace. “We always want to do things differently and make our products Montigo special—this is a niche we have created for ourselves in the fireplace industry.” Montigo is often the go-to manufacturer for architects and designers who appreciate the company’s ability to adjust to help them meet the individual needs of their projects. The design market is a big segment of business for Montigo, and it takes a proactive approach to best serve these professionals. “We regularly reach out to the design community to listen and understand what is going on in their world and how we can help them incorporate our fireplaces into their projects,” Burke says. “And we want to do it in a unique Montigo way. This

gives us a competitive advantage.” In fact, Burke notes that Montigo welcomes the times when a dealer, designer, or architect comes to the company with a custom request—such as a unique venting requirement or a special size to fit an unusual space. “These are the kind of situations we love because it gives us a bit of an opportunity to have an edge. We always try to find a way to say yes.” While flexibility is certainly its hallmark, Montigo also maintains a diligent focus to stay ahead of the curve relative to trends and technology in the fireplace industry. This approach, Burke says, ultimately helps Montigo give the end user what they want— which is that wow factor. “People are not buying a fireplace as an appliance, but as a piece of modern art.”

PATIOANDHEARTHPRODUCTSREPORT.COM 97

advertiser index Advertiser

Phone

Website

Page

profiles directory

AEI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(949) 474-3070 . . . . . . . .www.aeicorporation.com . . . . . . . . . .14 Agio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(888) 997-7623 . . . . . . . .www.apricityoutdoor.com . . . . . . . . . .5

Company

Amantii . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(877) 850-9458 . . . . . . . .www.amantii.com . . . . . . . . . . . . . . . .82

AEI ......................................................................................................64, 70 Alfresco Home ..........................................................................................93 Amantii......................................................................................................66 American Fyre Designs (RH Peterson)............................................................92 Apricity Outdoor (Agio) ........................................................................70, 88 Big Green Egg ......................................................................................70, 74 Blaze King ............................................................................................72, 76 Breezesta ............................................................................................62, 66 British Fires ................................................................................................94 Bull Outdoor Products ..........................................................................66, 70 California Umbrella ..............................................................................62, 68 Carolina Hammocks (The Hammock Source) ................................................93 CG Products ........................................................................................72, 80 Couristan ............................................................................................68, 70 DCS by Fisher & Paykel................................................................................92 Delta Heat (Twin Eagles) ........................................................................86, 92 Dimplex ..............................................................................................70, 88 Dometic ..............................................................................................74, 76 Eiklor Flames ........................................................................................78, 82 Elmira Stove Works................................................................................68, 72 European Home ........................................................................................92 F&C Distributors ..................................................................................72, 84 FiberBuilt Umbrellas & Cushions ............................................................88, 90 Frankford Umbrellas ..............................................................................60, 64 Gensun ................................................................................................78, 86 Hargrove Manufacturing........................................................................80, 85 Heat & Glo (Hearth & Home Technologies) ..............................................78, 80 Homecrest Outdoor Living ..........................................................................94 ICC-RSF................................................................................................74, 90 Infinity Canopy............................................................................................74 Infratech ..............................................................................................76, 78 Jealous Devil ........................................................................................62, 68 Kalamazoo Outdoor Gourmet ................................................................74, 82 Kingsley Bate..............................................................................................92 Kozy Heat ............................................................................................64, 66 Louisiana Grills (Dansons) ......................................................................66, 86 Memphis Wood Fire Grills......................................................................60, 76 Modern Flames ..........................................................................................94 Montigo ..............................................................................................76, 80 Napoleon Products ..............................................................................60, 74 NorthCape ..........................................................................................89, 91 The Outdoor GreatRoom Company ........................................................82, 84 Outdura ....................................................................................................84 OW Lee................................................................................................66, 80 Phifer ..................................................................................................72, 82 POLYWOOD ........................................................................................60, 76 Powrmatic ............................................................................................88, 90 Primo Ceramic Grills (Empire Comfort Systems)..............................................72 ProFire Grills (MHP Grills) ............................................................................94 Ratana ................................................................................................85, 92 Real Fyre (RH Peterson)................................................................................86 Regency Fireplace Products....................................................................88, 91 Serge Ferrari ..............................................................................................93 Sierra Flame (Amantii) ................................................................................64 Spartherm ............................................................................................86, 92 Stoll Industries ......................................................................................86, 90 Summer Classics ..................................................................................60, 62 Sunbrella..............................................................................................62, 68 SUNS ..................................................................................................62, 64 Sunset West ..............................................................................................94 Telescope Casual ..................................................................................64, 68 Tempotest ............................................................................................85, 94 Treasure Garden ....................................................................................89, 91 Twitchell ....................................................................................................94 Valor Fireplaces ....................................................................................89, 90 White Mountain Hearth (Empire Comfort Systems) ........................................60 Woodbridge Fireplace ..........................................................................88, 90

Big Green Egg . . . . . . . . . . . . . . . . . . . . . . .(770) 938-9394 . . . . . . . .www.biggreenegg.com . . . . . . . . . . .53 Blaze King . . . . . . . . . . . . . . . . . . . . . . . . . . .(509) 522-2730 . . . . . . . .www.blazeking.com . . . . . . . . . . . . . .84 Breezesta . . . . . . . . . . . . . . . . . . . . . . . . . . . .(888) 846-7177 . . . . . . . .www.breezesta.com . . . . . . . . . . . . . .91 Bull Outdoor Products . . . . . . . . . . . . . . . .(800) 521-2855 . . . . . . . .www.bullbbq.com . . . . . . . . . . . . . . . .65 California Umbrella . . . . . . . . . . . . . . . . . . .(909) 622-4800 . . . . . . . .www.californiaumbrella.com . . . . . . .27 CG Products . . . . . . . . . . . . . . . . . . . . . . . . .(800) 833-5998 . . . . . . . .www.cgproducts.com . . . . . . . . .16, 36 Couristan . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 223-6186 . . . . . . . .www.couristan.com . . . . . . . . . . . . . . .73 Dansons, USA . . . . . . . . . . . . . . . . . . . . . . . .(877) 303-3134 . . . . . . . .www.dansons.com . . . . . . . . . . . . . . .99 Dimplex . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 668-6663 . . . . . . . .www.dimplex.com . . . . . . . . . . . . . . . .61 Dometic . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) DOMETIC . . . . . . . .www.dometic.com . . . . . . . . . . . . . . . .71 DuraVent . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 835-4429 . . . . . . . .www.duravent.com . . . . . . . . . . . . . . .50 Eiklor Flames . . . . . . . . . . . . . . . . . . . . . . . . .(888) 295-5647 . . . . . . . .www.eiklorflames.com . . . . . . . . . . . . .2 Elmira Stove Works . . . . . . . . . . . . . . . . . . .(800) 295-8498 . . . . . . . .www.elmirastoveworks.com . . . . . . .78 Empire Comfort Systems . . . . . . . . . . . . . .(800) 851-3153 . . . . . . . . .www.empirecomfort.com . . . . . . . . .33 F&C Distributors . . . . . . . . . . . . . . . . . . . . . .(630) 241-0506 . . . . . . . .www.fandcdistributors.com . . . . . . . .44 FiberBuilt Umbrellas & Cushions . . . . . . . .(866) 667.8668 . . . . . . . .www.fiberbuiltumbrellas.com . . . . . .80 Frankford Umbrellas . . . . . . . . . . . . . . . . . .(856) 222-4134 . . . . . . . .www.frankfordumbrellas.com . . . . . .25 Gensun . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 964-4468 . . . . . . . .www.gensuncasual.com . . . . . . . . . . .41 Hargrove Manufacturing . . . . . . . . . . . . . .(800) 725-4166 . . . . . . . .www.hargrovegaslogs.com . . . . . . . .32 Hearth & Home Technologies . . . . . . . . . .(888) 427-3973 . . . . . . . .www.hearthnhome.com . . . . . . . . .100 HPBA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(703) 522-0086 . . . . . . . .www.hpbexpo.com . . . . . . . . . . . . . . .87 ICC-RSF . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(450) 565-6336 . . . . . . . .www.icc-chimney.com . . . . . . . . .12, 13 IMC/Las Vegas Market . . . . . . . . . . . . . . . .(702) 599-3046 . . . . . . . .www.lasvegasmarket.com . . . . . . . . .83 Infratech . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 421-9455 . . . . . . . .www.infratech-usa.com . . . . . . . . . . .85 Jealous Devil . . . . . . . . . . . . . . . . . . . . . . . . .(661) 532-8767 . . . . . . . . .www.jealousdevil.com . . . . . . . . . . . .93 Kalamazoo Outdoor Gourmet . . . . . . . . . .(866) 738-1129 . . . . . . . . .www.kalamazoogourmet.com . . . . . .81 Kozy Heat . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 253-4904 . . . . . . . .www.kozyheat.com . . . . . . . . . . . . . . .69 Memphis Wood Fire Grills . . . . . . . . . . . . .(888) 883-2260 . . . . . . . .www.memphisgrills.com . . . . . . . . . .55 Montigo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 378-3115 . . . . . . . . .www.montigo.com . . . . . . . . . . . . . . .59 Napoleon Products . . . . . . . . . . . . . . . . . . .(866) 820-8686 . . . . . . . .www.napoleon.com . . . . . . . . . . . . . . .15 NorthCape . . . . . . . . . . . . . . . . . . . . . . . . . .(708) 563-2890 . . . . . . . .www.northcape.com . . . . . . . . . . . . . .75 The Outdoor GreatRoom Company . . . . .(866) 303-4028 . . . . . . . .www.outdoorrooms.com . . . . . . . . . .40 Outdura . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 688-3872 . . . . . . . .www.outdura.sattler.com . . . . . . . . . .47 OW Lee . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 776-9533 . . . . . . . .www.owlee.com . . . . . . . . . . . . . . . . . .51 Phifer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 221-5497 . . . . . . . .www.phifer.com . . . . . . . . . . . . . . . . . .67 POLYWOOD . . . . . . . . . . . . . . . . . . . . . . . . .(877) 457-3284 . . . . . . . .www.polywood.com . . . . . . . . . . . . . . .9 Powrmatic . . . . . . . . . . . . . . . . . . . . . . . . . . .(514) 493-6400 . . . . . . . .www.powrmatic.ca . . . . . . . . . . . . . . .77 Ratana . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .(866) 919-1881 . . . . . . . . .www.ratana.com . . . . . . . . . . . . . . . . .43 Regency Fireplace Products . . . . . . . . . . . .(800) 442-7432 . . . . . . . .www.regency-fire.com . . . . . . . . .18, 19 RH Peterson Co. . . . . . . . . . . . . . . . . . . . . . .(800) 332-3973 . . . . . . . .www.rhpeterson.com . . . . . . . . . . . . . .7 Spartherm . . . . . . . . . . . . . . . . . . . . . . . . . . .+49 5422 9441-0 . . . . . .www.spartherm-america.com . . . . . .45 Stoll Industries . . . . . . . . . . . . . . . . . . . . . . .(800) 421-0771 . . . . . . . . .www.stollindustries.com . . . . . . . . . . .89 Summer Classics . . . . . . . . . . . . . . . . . . . . .(888) 868-4267 . . . . . . . .www.summerclassics.com . . . . . . . . . .3 Sunbrella . . . . . . . . . . . . . . . . . . . . . . . . . . . .(336) 221-2211 . . . . . . . . .www.sunbrella.com . . . . . . . . . . . . . . .29 SUNS USA Outdoor Furniture . . . . . . . . . .(508) 927-4389 . . . . . . . .www.hello-suns.com . . . . . . . . . . . . . .57 Telescope Casual . . . . . . . . . . . . . . . . . . . . .(518) 642-1100 . . . . . . . . .www.telescopecasual.com . . . . . . . . .63 Tempotest USA . . . . . . . . . . . . . . . . . . . . . . .(972) 512-3534 . . . . . . . .www.tempotestusa.com . . . . . . . . . . .17 Treasure Garden . . . . . . . . . . . . . . . . . . . . . .(626) 814-0168 . . . . . . . . .www.treasuregarden.com . . . . . . . . .23 Twin Eagles . . . . . . . . . . . . . . . . . . . . . . . . . .(800) 789-2206 . . . . . . . .www.twineaglesgrills.com . . . . . . . . .37 Valor Fireplaces . . . . . . . . . . . . . . . . . . . . . .(800) 468-2567 . . . . . . . .www.valorfireplaces.com . . . . . . . . . .49 Woodbridge Fireplace . . . . . . . . . . . . . . . .(844) 636-3473 . . . . . . . .www.woodbridgedealer.com . . . . . .79

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PATIO & HEARTH PRODUCTS REPORT (ISSN 1939-6929) IS PUBLISHED BIMONTHLY BY PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503. US POSTAGE PAID AT LEBANON JUNCTION, KY 40150. MARCH/APRIL, VOL. 16, NO. 2 © 2021 PENINSULA MEDIA. ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED IN ANY FORM WITHOUT WRITTEN PERMISSION FROM THE PUBLISHER. POSTMASTER: SEND ADDRESS CHANGES TO PENINSULA MEDIA, 21250 HAWTHORNE BLVD., SUITE 700, TORRANCE, CA 90503-5514, PATIOANDHEARTH@OMEDA.COM, PHONE (847) 763-9261. WHILE THE PUBLISHERS HAVE MADE EVERY EFFORT TO ENSURE THE ACCURACY OF THE MATERIALS PRESENTED IN PATIO & HEARTH PRODUCTS REPORT, THEY ARE NOT RESPONSIBLE FOR THE CORRECTNESS OF THE INFORMATION AND/OR OPINIONS EXPRESSED.

98 PATIOANDHEARTHPRODUCTSREPORT.COM

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