PEI Living Spring 2024

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The Island’s premier, comprehensive clinic offering cosmetic laser services, peels and naturopathic consultations. With the knowledge, training and equipment to take care of your skin and body from the top of your head to the tips of your toes.







Harbourside Access Road, Charlottetown 902.394.6500

PEI Whole Blood Clinic

85 Fitzroy Street, Charlottetown

Monday: Closed

Tuesday: 3:00 pm - 7:00 pm

Wednesday: 10:00 am - 2:00 pm

Thursday: 3:00 pm - 7:00 pm

Friday: 9:00 am - 1:00 pm

Book your appointment today at or download our GiveBlood app

New Donors Welcome!

Tracey Warren

Sara Dykerman

Kimberly Rashed

Crystal Smith

Brianne Hogan

Crystal Smith

Katrina Geenevasen

Alana Lauren

Sara Dykerman

Kimberly Rashed

Alex Anuta

Shelby Thorne

Allie Cantwell

Darren LeBlanc

Jacqui Chaisson

Bobby-Jo Goudreau

Millee McKay

Nicole Fairweather

Kimberly Rashed

Sara Dykerman

Odyssey Virtual

Tracey Warren 902.626.5148

4 SPRING24 PUBLISHER EDITORIAL TEAM Editor in chief Home & Cottage Editor Style Editor Copy Editor Contributing Writers CREATIVE TEAM Graphic Design Photography Advertising Inquiries
Little Bird Publishing CEO Jacqui Chaisson
Cooper 506.993.0013 Little Bird Publishing 29 Valley Street, Unit 2 Charlottetown, PE C1A 4H9 902.394.7499 PEI Living Magazine is published quarterly by Little Bird Publishing. Little Bird Publishing is independently owned and operated. Opinions expressed in PEI Living Magazine are those of the authors and do not necessarily reflect the views of the publisher or the advertisers. PEI Living Magazine does not assume liability for content. All rights reserved © Little Bird Publishing. Reproduction in whole or in part without permission is prohibited. For permission contact the publisher. Printed by PEI LIVING WWW.PEI-LIVING.CA Thamara Paparoni Wearing Joseph Ribkoff Cover photographed by: Bobby-Jo Goudreau Wardrobe provided by: Lady Slipper Intimate Apparel & Accessories 65 Queen Street Charlottetown, 902.892.6525 ON THE COVER 22 Award-Winning Real Estate with a Personal Touch Thamara Paparoni’s path to becoming PEI’s trusted real estate advisor as colourful and diverse as the Island’s landscapes. From three continents to 14 homes, her journey showcases a pretty impressive knack for transforming both spaces and lives. COVER FEATURE THAMARA PAPARONI
SPRING24 5 FEATURES 18. Chef’s Profile Rachel Sauv é 22. Cover Feature Thamara Paparoni 48. Health & Wellness Fit for Summer 52. Home & Cottage By the Bay 76. Style Blooming Style 98. Six Books For the Girls VOLUME 7 • ISSUE 3 • SPRING 2024 FOOD & DRINK 7. Happy Hour Strawberry Basil Lemonade 12. Good Eats Beet and Goat Cheese Salad 16. Wine Rosé BUSINESS 20. Women in Business Celebrating Island Women in Business HEALTH & WELLNESS 44. Asking for Help HOME & COTTAGE 58. Six Perennials Planning Your Spring Garden 64. Island Real Estate Investing in Real Estate 68. Bold is the New White Alternate to a White Kitchen STYLE 85. Chameleon’s Hanger 40+ Years in Business TRAVEL 90. Chile A Travelers Paradise ARTS & ENTERTAINMENT 92. What a Drag The Drag Queen Scene in PEI 96. In the Spotlight Bayberry Bags TABLE OF CONTENTS Fid us on a cofe tbl near you! 24 90 68 52 76


This issue of PEI Living celebrates the power and strength of women in business, while also highlighting the beauty and sense of community that defines business on the Island. This issue is sure to inspire you as you read the stories of our female-owned businesses. By successfully running businesses and occupying leadership positions, they serve as role models for younger generations of women, proving that there are no limits to what they can achieve.

No spring issue would be complete without a sneak peek into the latest fashion and style trends. The style section has you covered when it comes to helping expand your wardrobe with this season’s best picks.

Special congratulations to Debra Wellner and Chameleon’s Corner for over 40 years in business- what a milestone!

This is also the perfect season to explore the real estate market. In this edition we introduce our dedicated real estate section. Over the next issues we’ll share tips and advice as well as property and agent profiles.

In our Home & Cottage section you’ll find the latest recommendations on home styling and what’s current to help you with your design choices.

We had such fun putting the drag queen editorial together and meeting the talented members of The Haus of Zhoosh They focus on self-expression, empowerment and inclusivity while offering an incredible performance.

We also say farewell to our Food & Drink editor, Jackie Herbert. Her business, PEI Tasting Tours ( has grown and requires more attention. We will definitely miss her but wish her all the best.

Enjoy the spring issue and we’ll see you for the summer edition!


We welcome Rose Cooper to our PEI Living sales team. We know you’ll enjoy working with her. She brings a wealth of experience and enthusiasm to the magazine.

Warren, Editor in Chief
Tracey C: 902.626.5148
EDITOR IN CHIEF Mobile InkPEI MIP TM SAVE WITH US SAVE THE ENVIRONMENT. SAVE MONEY. 536 Capital Drive - Unit C, Cornwall, 902.370.1221 | WE’VE MOVED! Inside the Cornwall Paul Davis building, near White Horse Motel Why pay more? Save over 50%. Toner Cartridge Remanufacture starting from $35. Ink Cartridge Refills from $5.80 to $13.
Rose 506.993.0013


Serves 4

A refreshing blend of homemade lemonade that gets fresh strawberries and basil pureed into the mixture. Depending on who’s enjoying this, add a bit of vodka or just leave it non-alcoholic and add a splash of sparkling water and enjoy it over some ice. Either way, it’s the best drink out there and you should probably be drinking this over the weekend.


10 lemons, juiced, about one cup of fresh lemon juice

3/4 cup super fine sugar

4 cups warm water

8-10 strawberries, tops removed

1/3 cup fresh basil

1/2 cup vodka optional


Juice the lemons and transfer the juice into a large pitcher.

Add the sugar and the water and stir to combine and dissolve the sugar. Let cool entirely.

Add the strawberries and basil.

Using an immersion blender, blend the mixture for about 20 seconds just until the mixture turns pink and the basil is finely chopped. Strain out any of the basil bits if you don’t want them as they’ll have already infused into the drink.

Add alcohol if desired. Serve over crushed ice and enjoy!

(Photo: Heather Barnes)


The Festival of Wines is PEI’s largest wine tasting event featuring three nights of Grand Tastings, including an exclusive VIP tasting experience and a series of winemaker’s dinners. Explore 300+ wines from the world’s most reputed wine regions and learn from wine experts. Mark your calendars! This year’s festival will take place from Thursday, May 23rd - Saturday, May 25th at the Eastlink Centre in Charlottetown.

Find these product selections and more at the festival or purchase them at the PEI Liquor on-site wine boutique.


Krasna Hora Herr Gewürtz Orange Wine

Made with three separate clones, this orange wine is full of tropical fruit, yesty, baked bread notes and a light tannic structure that adds wonderful complexity. Orange wine is a white wine that is treated in the fermentation process very much like a red wine.

Gran Araucano Cabernet Sauvignon

A wine by Françios Lurton. The vines used for this 100% Cabernet are ungrafted old vines that have an exceptional concentration. Fresh blackcurrant and plum waft with perfectly integrated oak; the palate is rich with fruit and awash in velvet tannins.

Benjamin Bridge Piquette

A lightly sparkling, citrusy dry wine with a low alcohol content of 6%. Piquette is a refreshing choice for spring and summer get togethers. On the nose; a cascade of freshly squeezed ruby grapefruit and lime zest is interlaced with suggestions of blooming lavender tree. On the palate; a myriad of lively citrus notes creates the most refreshing balance between hints of zesty lime and a delicate touch of Maritime salt.

Darren LeBlanc is the Specialty Product Advisor at Notables by PEI Liquor in the Founders’ Food Hall & Market. He is a certified sommelier with 25 years of experience in the hospitality industry and continues to contribute as a restaurant consultant and wine writer.

(Photo: Evan Ceretti)


Discover a new favourite!

This is your opportunity to try different grape varieties, styles (blends, sparkling, sherry, fortified, sweet, orange, rose, etc.) or brands that you may have been curious about but haven’t yet had the chance to try.

Look like an expert! Did you know there’s an order to tasting wine? To avoid wearing out your palate, start by sampling dry sparkling and white wines, then move to rosé and dry red wines, and finish your night with sweet wines.

Stay hydrated! Slow down your consumption by getting a bottle of water and making sure to consume just as much water as wine. Eating also helps slow the absorption of alcohol so be sure to take advantage of the amazing food vendors at the festival.


Located inside Founders’ Food Hall & Market

6 Prince Street, Charlottetown




Kitchens Unlimited, House of Kitchens & Fine Dining, features a wide selection of stylish, functional top-quality kitchenware, from brand names you know and love.


Tired of your chilled beverages not staying cold or sweating? An insulated shaker, wine tumbler or beer mug may be what you’re looking for. Great for outdoor or indoor entertaining.


For over 65 years

Couzon France has been a leader in cutlery and tableware products and has created 18/10 stainless steel contemporary sleek flatware that emphasizes balance and harmony. The rounded handles are great for someone who has issues with their grasp.

Kitchens Unlimited Confederation Court Mall 134 Kent Street, Charlottetown 902.566.2252

We have innovative products that make your life easier!


Polished steel paella pans are the most traditional paella pans found in Spain. They have a wide flat base and shallow sides, a design that allows the liquid to evaporate easily so the crisp, crusty base, the “socarrat”, forms on the bottom of the pan, just what you’re looking for in your paella.


You’ll be ready for a picnic in the park or at the beach with this portable cutlery set. The cotton canvas roll up includes a knife, fork, spoon and placemat.



Be ready to enjoy our fabulous seafood- it doesn’t get any better than this. The cast iron mussel pot is perfect for the grill, it can also used as a Dutch oven. The oyster grill pan is also versatile. Grill oysters on the half shell or shucked, and you can serve chilled oysters or use the pan to cook corn bread, drop biscuits or more.

grilling just got easier!


Are you grill ready? Here are some items that will make you the star of the grill: a hamburger press that makes perfect bunsized hamburgers, grill press to keep your burgers flat, BBQ grill sheets and don’t forget a digital wireless probe BBQ thermometer.


Everything you need to make all your sourdough specialties: sourdough loafs, pancakes, pizza, naan bread and more. We have the Kilner Sourdough starter kit, bread lame and proofing basket with liner to get you started.



Serves 4

Craving something delicious and good for you? This salad is perfect as a side to your main course or a meal itself.


1 box mixed greens (142g)

Your favourite vegetables. We use:

1/2 medium sized cucumber, sliced

1 pint cherry tomatoes, sliced

4 large radishes, sliced

1 small carrot, sliced

1 yellow bell pepper, sliced

2 ribs celery, sliced

1/2 cups pickled beets

1/2 cup goat cheese

1/4 cup walnuts


2 large beets, peeled and rough dice

1 tbsp oil (recommend half olive oil, half canola)

1/2 tsp salt and pepper

Set oven to 375 degrees Fahrenheit. Mix all ingredients together. Place beets on a parchment-lined baking sheet.

Roast for 40 minutes and enjoy!


Gently toss all the ingredients together.


3/4 C Extra virgin olive oil (recommend Liquid Gold)

1/4 C Balsamic vinegar (recommend Liquid Gold)

1 tbsp Honey

2 tsp Lemon juice

1 tsp Dijon mustard

1/4 tsp salt and pepper

Whisk all ingredients together.

You can spice the dressing up by adding your favourite fresh or dried herbs.

For more flavour add some roasted beets to the mix.

Recipe by Rachel Sauvé, The Cork and Cast Photos Millee McKay



A restaurant based on fresh values and vision.

Growing up, chef Rachel Sauvé always knew she wanted to be an entrepreneur and have her own business. Having worked in the restaurant industry for over 20 years, thanks to growing up in her family restaurant in Victoria by the Sea, Sauvé started working as a server in the industry first, before her curiosity and interest in working with food and creating new dishes was sparked.

“I worked alongside my dad in the kitchen,” she shares. “He was my culinary educator. I learned everything from him and have taken this knowledge into my own culinary journey.”

For the longest time, Sauvé thought she would be running the family restaurant one day, but as she puts it: “The cosmos had something else in mind.”

In 2018, Rachel and her partner Doug McKinney decided to step away from the business just before her dad sold it to start exploring other options. A year later, they were offered a unique space to start their own small business - a floating restaurant in the Charlottetown Marina. With support from their families, she says: “We transformed our family recipes to showcase our passion for sharing our version of authentic local cuisine. Hence The Cork and Cast was founded - a name symbolic of us

floating, a celebration of wine, casting a fishing line, and operating as a wellorchestrated cast.”

However, after experiencing life on the water for five years – including surviving and thriving during two hurricanes and the pandemic era –Sauvé and McKinney, who runs front of house, realized they had outgrown the space they were in and wanted something more permanent. When an opportunity to move to Victoria Row came in 2023, Sauvé says they didn’t hesitate to move forward. “This new location offers everything we ever wanted. Going from operating a small business four to five months out of a


year to year-round is a dream we have turned into a reality. This new location provided us with a blank canvas that we were able to make our own, keeping true to our character and values and vision.”

One of their values includes running a fresh menu. “Being on the water predominately serving seafood, we knew it was extremely important to procure fresh ingredients for our restaurant and patrons,” Sauvé explains. “PEI and Atlantic Canada offer an array of wonderful agricultural and aquacultural products which we want to showcase as much as possible. We strive to use quality ingredients when creating our dishes. Each dish on our menu is made with a purpose, crafted to provide the consumer with a delectable dining experience.”

Having a women-centric business is also important to Sauvé. In addition to herself, Rebecca Reardon also serves as the head chef, and Olivia Saing is the sous chef. “The kitchen - the heart of our small business - is run (mainly) by amazing women of all backgrounds,” she says. “As the only head chef at the infancy of our restaurant, there were numerous occasions where tables were surprised or shocked to hear that their food was cooked by a woman chef. While perplexing at first, these reactions only solidified the importance for me to offer culinary opportunities to women just like me.”

Sauvé, who is the chef profile for our spring issue, is only proof that a female chef can stand her ground and operate successfully in a once male-dominated arena. “The restaurant industry is such a dynamic business and I love all aspects of it. I love interacting with new and long-serving patrons, the ability to be creative in my own kitchen and having the staff to share in and support my visions,” she says. “What keeps the excitement alive is being able to do this alongside my fellow chefs and hubby as we can share in the experience together.”

THE CORK & CAST 146 Richmond St, Charlottetown
ABOVE: (L-R) Rebecca Reardon, Olivia Saing, Rachel Sauvé.


Whether enjoyed as an apéritif or as the centrepiece of a leisurely picnic, rosé wine evokes a sense of laid-back elegance and conviviality. Its popularity continues to soar, capturing the hearts of wine enthusiasts worldwide with its charm and versatility. Discover these featured rosé wines exclusively at Notables.


Famille Bourgrier Rosé

D’Anjou W0317Z $18.39

Soft and lush with red berry aromas, this dry Anjou Rosé is a blend of Grolleau and Gamay. Perfect for spring occasions and pairs well with light cheeses such as a young goat cheese or with a dish of fruit and brie.

Montrubi Gaintus ‘One Night’s’ Rosé W0008Z $23.69

Blending Spanish varieties Sumoll, Garnacha and Xarel-lo this wine is a dynamic mix of dry, tart red fruit and citrus aromas with generous acid making it a fantastic food wine. Dive into raw tuna in the style of a tartar or serve it lightly charred but rare with wasabi and soy.

Longavi Glup Rosado W0425Z $28.98

This medium-bodied, refreshing wine is a dry blend of Grenache, Mouvedre and Pais grapes. Raspberry and cherry aromas are at the forefront with a touch of florality in the background. Lively versatile rosé perfect for charcuterie and soft to medium cheeses.

Pelee Island Bella Sparkling

Pinot Noir Rosé VQA W0173Z $25.01

Pinot Noir is the perfect grape for rosé. This sparkling slightly off-dry offering from Ontario is refreshing, citrusy and made in the same process as Prosecco. This gentle sparkle will pair beautifully with shellfish and cut through creamy sauces. Pair with spring nights and cheese plates.

Valka Nosislovsky Rysak W0402Z $24.99

There is a certain balance struck with this wine that very few can achieve. Brightly fruited, richly textured and just enough sugar to counter its baritone acid. Don’t writeoff that sugar content just yet; at just nine grams/litre this has just two teaspoons for the whole bottle. Get out the spicy General Tao, or your go-to noodle or pho and prepare for an amazing pairing.

Darren LeBlanc is the Specialty Product Advisor at Notables by PEI Liquor in the Founders’ Food Hall & Market. He is a certified sommelier with 25 years of experience in the hospitality industry and continues to contribute as a restaurant consultant and wine writer. (Photo: Evan Ceretti)



“As the only head chef at the infancy of our restaurant, The Cork & Cast, there were numerous occasions where tables were surprised or shocked to hear that their food was cooked by a woman chef. While perplexing at first, these reactions only solidified the importance for me to offer culinary opportunities to women just like me.”


Q. Why did you decide to become a chef?

My decision to pursue a career as a chef was deeply rooted in my upbringing within my family’s restaurant. Witnessing my father’s passion and dedication in the culinary world inspired me to follow in his footsteps and carve out my own path as a chef.

Q. What inspires you in the kitchen?

What truly ignites my creativity in the kitchen is the use of fresh, locallysourced ingredients. The satisfaction of seeing our customers enjoy our food fuels our motivation to continuously innovate and craft new, distinctive dishes.

Q. You’re at home, what are you cooking?

When I find myself cooking at home, my go-to dish is a flavourful vegetable stir-fry accompanied by rice and a refreshing salad.

Q. Favourite ingredient to cook with?

When it comes to cooking, garlic holds a special place in my heart – its versatility and robust flavour profile make it a staple ingredient in my kitchen.

Q. Highlight of your career?

One of the proudest moments in my career so far has been the opening of a year-round restaurant in the heart of Charlottetown. It’s a testament to years of hard work and dedication.

Q. Foodie pleasure(s)?

Indulging in foodie pleasures is an essential aspect of my culinary journey. Whether it’s digging into a plate of loaded nachos, savouring a wellcurated charcuterie board, or indulging in anything chocolate, these moments of culinary delight bring immense joy.

Q. Five ingredients that should be in everyone’s kitchen, including yours?

In my opinion, there are five indispensable ingredients that should grace every kitchen: garlic, chilies, a high-quality olive oil, a flavorful balsamic vinegar, and butter.

Q. Proud moment?

A proud milestone in my journey has been embarking on The Cork and Cast venture alongside my husband, Doug. It’s a testament to our shared passion and commitment to culinary excellence.

Additionally, I’ve had the honour of achieving notable recognitions, such as making it to the top ten in the

Motts Clamato Best Caesar in Town competition in both 2021 and 2022, securing the second place in the Potato Chowder Competition at the PEI Shellfish Festival 2022, and clinching the third place in the Deep Roots Cocktail Showdown Competition 2024.

Q. Who are your greatest supporters?

Behind every success, I’m grateful for the unwavering support of my husband, family, dedicated staff, and our loyal patrons. They are the pillars that propel me forward in my culinary journey.


146 Richmond St, Charlottetown




Being a female business owner on Prince Edward Island presents a unique set of opportunities and challenges within the context of the Island’s close-knit community and vibrant entrepreneurial ecosystem.


Small and medium-sized enterprises (SMEs) account for almost 90% of private sector employment in Canada.

90% 90% 18% 18%

18% of businesses, including small, medium and large businesses, are majority owned by women in Canada.


ONEof the notable advantages for female business owners on PEI is the strong sense of community and support networks available. The Island’s relatively small size facilitates connections and collaboration among entrepreneurs, creating a supportive environment where women can access mentorship, resources, and encouragement from their peers. Networking events, business associations, and community organizations play a vital role in fostering these connections, enabling women entrepreneurs to share knowledge, experiences, and opportunities.

of broader societal issues related to gender equality and economic empowerment. Access to capital remains a significant barrier for women entrepreneurs, with limited funding options and investment opportunities available compared to urban centres. The lack of venture capital and angel investment networks on the Island can make it challenging for women to secure financing for their businesses, hindering their growth and expansion prospects.

Moreover, balancing work-life responsibilities can be particularly challenging for female business owners on PEI, especially in industries with seasonal fluctuations or demanding schedules. Juggling business obligations with family commitments

26% 26%

Majority women-owned SMEs are significantly more likely to implement marketing innovations than men-owned SMEs, at 26.1% vs. 9.8%, respectively.

90% 90%

Almost 90% of women entrepreneurs are selfemployed rather than majority owners of incorporated businesses.

Source: ( WEKH_State_of_Womens_ Entrepreneurship_in_ Canada_2023-X.pdf)

PEI fosters a tight-knit community where collaboration and support among women entrepreneurs are highly valued.

Moreover, PEI’s thriving tourism industry and agricultural sector offer unique opportunities for female entrepreneurs to carve out niche businesses and capitalize on the Island’s natural beauty and resources. Whether it’s starting a boutique accommodation, a farmto-table restaurant, or an artisanal craft business, women entrepreneurs leverage PEI’s distinct charm and local offerings to attract customers and differentiate their ventures in the marketplace.

However, despite these advantages, female business owners on PEI also face challenges that are reflective

and personal priorities requires resilience, time management skills, and a strong support system.

Despite these challenges, female business owners on Prince Edward Island demonstrate resilience, innovation, and determination in pursuing their entrepreneurial dreams and making valuable contributions to the Island’s economy and community. By fostering supportive networks and resources, PEI can empower women entrepreneurs to thrive and drive economic growth and innovation on the Island.



Katrina Geenevasen Photos Nicole Fairweather


Paparoni’s path to becoming PEI’s trusted real estate advisor is as colourful and diverse as the Island’s landscapes.

From three continents to 14 homes, her journey showcases a pretty impressive knack for transforming both spaces and lives.

From Passion to Profession

Paparoni’s venture into real estate was a natural progression from her long-standing interest in buying and renovating properties. With nine years of formal experience, her specializations include assisting clients with the purchase or sale of homes and investment properties, with an eye for interior design, staging and negotiating deals that, at the end of the day, benefit her clients.

The mother of three’s achievements? Rather notable, including receiving Provincial Realty’s 2019 Titanium Award, a prestigious recognition given to honour outstanding performance, dedication and achievement in the real estate field.

It speaks volumes about her dedication and skill.

Making Moves Meaningful

Beyond her accolades, though, Paparoni’s journey from Ontario to PEI 13 years ago adds a layer of knowledge that’s hard to find.


have been fortunate to have Thamara Paparoni act as my real estate agent for a few years now. Having both bought and sold houses through Thamara, I have always found her to be extremely professional, knowledgeable, and enthusiastic. Thamara knows her stuff and I highly recommend using her services.”

“After living in 14 houses across three continents, my diverse life experiences provide me with a special perspective as a PEI REALTOR®,” says Paparoni. This extensive background gives her an understanding of the intricacies involved in making significant life changes, especially when it comes to buying and selling homes.

“I see opportunities that others don’t because of my background in different countries,” she explains. “I think that is a good differentiator. Anyone can say they connect with people but most can’t say they see opportunities that others don’t because of their life experience.”

Paparoni emphasizes the emotional dimensions of real estate transactions, highlighting her approach to client interactions.

“I know what it takes to make major life changes and I understand the concerns, emotions and uncertainties that come with buying and selling homes,” says Paparon, who loves nature, animals (especially her dog, Axel), food, cooking and family time.

Paparoni – who says the ocean called her home to PEI – explains that her personal experience helps her connect with her clients in a real and authentic way. “I’m very patient, and I never want to make anyone feel pressured to make a decision,” she says.

Her strategy focuses on educating clients about their options, allowing them to process information and make informed decisions without feeling rushed or pressured.

Buying a home is already stressful enough, after all.

Moreover, Paparoni’s involvement with the local community, particularly her role as one of the directors of the PEI Real Estate Association (PEIREA) and her participation in ethics and education committees, reinforces her dedication to the industry’s integrity.

“I love serving in any capacity and definitely my heart is in it to help people anyway I can,” she says.

For those looking to navigate the PEI real estate market, whether buying their dream home, exploring investment opportunities, or selling their property, Paparoni offers not just her expertise, but a partnership marked by genuine care, comprehensive knowledge and a commitment to achieving their real estate goals.

“Life is all about perspective,” she says. “Keeping a positive attitude and outlook is my gas for my tank.”

49 Pownal Street





In the heart of Charlottetown, Diane MacDonald, an expert with over 25 years of experience as a registered nurse, has carved a niche in the wellness industry through her venture, Youthful You Medaesthetics.


The relocation to 1 Harbourside Access Road marks a significant milestone in her journey, not just geographically but in the evolution of her services and offerings. MacDonald’s transition from healthcare to medical aesthetics was driven by her passion for wellness and her recognition of the transformative impact of medical aesthetic solutions.

Youthful You Medaesthetics, established in 2012, was the culmination of MacDonald’s vision, “I wanted to bring high-quality, effective medical aesthetic treatments to the community,” she said, “My approach to wellness is holistic, focusing not just on

external beauty but on the overall wellbeing of my clients.”

Her extensive background in healthcare provided her with a unique perspective on the importance of quality, effectiveness, and personalized care in treatments, leading her to select only the best technology for her practice.

The move to a more spacious, bright, and inviting location was a strategic step to accommodate the growing demand for her services and to enhance the client experience. This new space not only allows MacDonald

to offer an expanded range of services but also reflects her commitment to creating a welcoming and comfortable environment for her clients. The introduction of advanced equipment like the TruBody by Cutera, which combines fat elimination and muscle building, demonstrates her dedication to offering cutting-edge solutions tailored to individual needs.

MacDonald’s philosophy centres on treating each client as an individual, recognizing the uniqueness of their needs and desires. This personalized approach is evident in her consultation process, where she takes the time to understand each client’s goals and develop customized treatment plans.

Her advice to those entering the beauty and wellness industry? “It’s important to focus on education, and the selection of quality equipment to achieve the best outcomes for your clients.”

Youthful You Medaesthetics’ future looks bright as she continues to learn and embrace new treatments. The addition of services like PRP (plateletrich plasma) therapy, mesotherapy, and training with exosomes points to her commitment to staying at the forefront of medical aesthetic technology.

MacDonald’s journey from a healthcare professional to a respected name in medical aesthetics is a testament to her passion, dedication, and unwavering commitment to her clients’ well-being. Her story is not just about the relocation of her spa but about the continuous evolution of her practice to meet the changing needs of her community.

Youthful You Medaesthetics stands as a beacon of innovation, quality, and personalized care in Charlottetown, promising an ever-expanding array of services and treatments that cater to the holistic well-being of its clients.


1 Harbourside Access Rd., Charlottetown






This entrepreneur’s influence in the beauty industry extends beyond her technical skills.

Shelley Bell is a visionary who understands that beauty and hair styling are not merely about aesthetics but about expressing individuality and confidence. Her salon, Freedom Hair, embodies this philosophy, offering a sanctuary where clients can transform and find their unique style.

Bell’s 40-year journey in the beauty industry began in high school when she was granted special permission to attend hair school. Early in her career, it was just a job, but her passion grew over time. She switched salons initially, then worked under a passionate hairstylist before opening Freedom Hair in 2002.

As a colour educator for Goldwell in the 90s, Bell gained valuable knowledge and built lasting relationships. She


emphasizes the importance of continual learning in the ever-evolving beauty industry. Competing and judging in hair competitions have been both rewarding and challenging for her. At her salon, Freedom Hair, the focus is on top-notch service, hair colouring, and providing convenient one-stop solutions for hair and aesthetic services. Bell advises newcomers to the profession to be humble, continuously learn, and understand the significant impact they have on clients’ lives.

This expert’s career is a testament to her relentless pursuit of excellence and innovation. As a colour educator for Goldwell Atlantic, Bell not only honed her own skills but also inspired others in the industry. Her involvement in numerous competitions across North America reflects her dedication and artistic flair. Success in these competitions is not just a personal achievement for Bell; it represents her deep understanding of the art and science of hair styling.

As a member of the Allied Beauty Association (ABA) Judging Program in Canada, Bell brings her rich experience and nuanced perspective to evaluating emerging talents. Her role as a judge is not just about assessing skills but nurturing the next generation of stylists.

Her contributions to the PEI Hairdressers Association further highlight her commitment to maintaining high standards in the industry.

In her salon, Bell’s approach to beauty is holistic, offering a range of hair and aesthetic services to meet the diverse needs of her clientele.

Beyond her salon, Bell’s role in the industry extends to being a leading spokesperson in PEI, a position she’s honoured to have held for nearly 30 years. Her tenure as president for most of this time has allowed her to build enduring relationships with beauty providers across PEI and the Maritimes. As the Exam Chair for the last eight years, Bell’s commitment to the Association reflects her dedication to excellence and collaboration within the beauty industry.

Bell’s journey in the beauty industry is ongoing. Her enthusiasm for learning, teaching, and innovating continues to drive her. She remains a source of inspiration for aspiring stylists, demonstrating that success in the beauty industry is rooted in passion, hard work, and the ability to adapt to change.

Lastly, her story is more than a career biography; it’s a narrative of passion, resilience, and innovation. Her journey inspires not just those in the beauty industry but anyone who aspires to turn their passion into a successful career. Shelley Bell embodies the spirit of a true artist and entrepreneur, making her a celebrated figure in the world of beauty and style.

TOP LEFT: Freedom Hair owner, Shelley Bell, consults with a client

MIDDLE: (L-R) Freedom Hair team, (seated): Beryl Dennis, Alexander Egorov, Micheline Younker (standing): Krystal Clarkin, Shelley Bell, Kara Bell RIGHT: Spa teatment room

North River Road, Charlottetown, 902.566.4876



Solution Repreneuriat | Solution Succession Launches in PEI

“With the aging population, there is a growing necessity for entrepreneurs to acquire businesses on the Island.”
- Jacinthe Lemire
Taking the plunge into business ownership can be overwhelming. Where can you turn for answers when you’re not even sure what questions to ask or what challenges you might face along the way?

For women in PEI, a new program is here to help. Solution Repreneuriat | Solution Succession launched in February, 2024 with the goal of guiding women through the process of acquiring and operating a business. Although new to the Island, the program has been operating since 2019 in New Brunswick where it has had tremendous success, with 200 women completing the program in its first six years. Similar programs are also being offered to women in Newfoundland and Labrador, Nova Scotia and Saskatchewan.

A project of RDÉE Île-du-PrinceÉdouard, Solution Succession is partially bilingual. It offers Frenchlanguage workshops, seminars and networking events for women planning to purchase a business or take over a family business. On the other hand, coaching and training–the core offerings of the program–are available in both French and English.

Training consists of three levels covering different stages of business acquisition: Level 1 is for women thinking about buying a business and helps with choosing a business and developing a business plan; Level 2 is for those seeking to secure financing and negotiate a purchase; and Level 3 is designed for new owners who need advice transitioning and integrating into their recently acquired business. Sessions are conducted online and participants receive a certificate upon completion of each level.

“Although we recommend doing all levels, participants can choose to start at any level, depending on where they are in their project,” says project manager Jacinthe Lemire.

For more in-depth advice, coaching connects budding entrepreneurs with mentors and experts in fields like operations, management, marketing,


communications and finance. All coaches are based on the Island and know the business landscape very well.

In PEI there is a shortage of programs designed for individuals seeking to purchase a business, yet the need is great. “With the aging population, there is a growing necessity for entrepreneurs to acquire businesses on the Island,” Lemire says.

More specifically, there is a need for programs for women entrepreneurs who face numerous challenges when moving into the role of business owner. “Gender bias and stereotypes in the business world can affect access to funding and networking opportunities, and credibility,” Lemire notes. A program like Solution Succession makes all the difference by providing connections to networks and resources tailored to women.

The connections don’t stop there. RDÉE offers another tool that brings together entrepreneurs looking to sell their business and those looking to buy. The SME Succession Hub | Carrefour relève PME, which also originated in New Brunswick, provides links to businesses for sale and experts in business transfers. It is available to all current and prospective business owners on the Island.

“Buying a company means you can be an entrepreneur and enjoy success right from the start,” says Lemire. “Solution Succession provides the support women need, every step of the way.”

RDÉE Île-du-Prince-Édouard

Project leader : Jacinthe Lemire


A Healthier Community, A Healthier You

As the sun casts its first light over Prince Edward Island, a vision for a healthier future awakens within the heart of The Quaich Inc., a local business with an international reach.

Patsy Beattie-Huggan, the founder, stands at the forefront of this transformation, steering her organization towards a horizon where health is not just the absence of illness, but a vibrant resource for community and personal empowerment.


With an unwavering commitment to fostering innovation with social intention, The Quaich Inc. has carved a niche in the global health landscape, blending local insights with international reach.

“The Quaich was born from my personal and professional journey, and given a Gaelic name meaning ‘Cup of Friendship,’” Patsy Beattie-Huggan begins, tracing the organization’s roots back to 1998. The Quaich Inc. focuses on initiatives that impact healthy communities and system change, promoting a health promotion philosophy and action on the determinants of health.

“Our approach transcends academic definitions, promoting a spirit of caring, respect, social justice and a passion for collective leadership and learning together to solve societal problems,” Beattie-Huggan explains. At the heart is the Circle of Health©, a revolutionary health promotion framework developed in PEI that integrates western and Indigenous concepts and takes a holistic approach to addressing complex issues. From local vision to global reality, the approach has had impact, notably influencing medical education in Serbia, intersectoral action in Brazil, online study in Germany, as well as education, research and practice initiatives in Canada.

A major challenge in health promotion today, as identified by Beattie-Huggan, is the interpretation of ‘health’ itself — often seen merely as the absence of illness rather than a resource for living. The Quaich Inc. addresses this challenge by advocating for a shift in the understanding of health as a balance of mental and physical health, nurtured by social connection and impacted by the context in which we live.

Innovation is key to The Quaich Inc.’s strategy to enhance public health outcomes. From initiating the Atlantic Summer Institute on Healthy and Safe Communities (ASI) in 2003, to partnering with universities for online education, the company continually

innovates to broaden its impact. The Circle of Health framework is integral to their consulting, training and e-commerce initiatives, fostering a values-based approach to health promotion with clients and the company itself.

“Our staff are empowered to develop a range of skills and select career paths which draw on their talents, benefiting both themselves and the company. This approach emphasizes the interconnectedness of personal well-being and professional growth,” she adds, highlighting her commitment to fostering a workforce empowered to participate in the knowledge economy and in life.

Staying ahead in adapting to global health trends involves participation in international conferences, committees and continuous learning. “We engage with diverse stakeholders, read extensively and utilize various information sources to inform our strategies and services,” BeattieHuggan notes, emphasizing the importance of a broad perspective. Tailoring services to meet diverse needs involves relationships, understanding desired outcomes, mixed methods, and maximizing online platforms to connect staff and support clients remotely.

The Quaich Inc. strives to influence health policy through its broad networks and knowledge base, contributing to local initiatives such as establishing 211 services on

PEI and facilitating regional policy collaborations, such as the ASI policy brief for upstream investment in infant, child and youth mental health promotion.

Looking forward, The Quaich Inc. will celebrate the 20th anniversary of the Atlantic Summer Institute and expand online education initiatives, remaining open to new opportunities for advancing its mission.

Beattie-Huggan concludes, “Through advocacy, partnerships, policy collaborations and capacitybuilding initiatives, we are promoting investment in communities as it benefits individuals and also creates resilient and thriving societies.”

Join The Quaich Inc. in their mission to promote holistic health, empowerment and social justice across communities. Engage with their expertise to navigate the complex landscape of public health and become part of a movement towards a healthier, more equitable world. THE

Charlottetown 902.894.3399
▲ (L-R) Patsy Beattie-Huggan and Ellen Theuerkauf



Itwas PEI’s green fields and breathtaking beaches that inspired REALTOR® Zenaida Saldanha and her family’s move to the island from Dubai in October 2019. Saldanha says it was the “warm hospitality of the East Coast, the ease of doing business, the overall safety, quality, systems and processes here, and the opportunity to grow and enjoy a quality of work and life balance” that encouraged her and her family to make the life-changing move to the Island.

Once they settled into their new home, “We were welcomed warmly by our wonderful community at Indian River,” says Saldanha.

From then on, Saldanha says it has been an “awesome journey” following her heart and joining the Century 21 Team in Summerside as a licensed REALTOR®. “I love discovering new homes, creating new builds, interior design and decor with innovative concepts, and enjoying the creativity,” she shares. “That, along with my previous experience in home ownership and rentals back home enabled me to pursue a career in this field. Real estate to me is the keystone of stability and freedom.”

When it comes to what Saldanha loves most about being a realtor, her answer is simple: her clients.

“People are at the heart of what we do,” she says. “For me, my clients’ needs are my priority. Right from the time they arrive on Prince Edward Island, or I meet an Islander at their doorstep with the first handshake, to understanding their story, their need for real estate, to then researching the best options according to their preference, taste and style. To guiding them with the comparative and best financing options (through finance partners,) to finally showing them the pathway to reach their need or goal, I am passionate and excited about every step of the process.”

Saldanha speaks from personal experience. Having migrated from Dubai, she knows firsthand about what’s involved when it comes to immigration and settling in Atlantic Canada. “We understand the processes involved in these various situations and are able to guide our clients who are settling in from diverse parts of the world,” she says.

It’s Saldanha’s inside knowledge and passion for the Island coupled with her experience with home design that

helps set her apart from other realtors. Saldanha and her husband not only built the current home where they live in Summerside, but also designed their home in the architecture and contemporary style of what they were looking for. “We understand a client’s unique needs whether these might involve different design concepts or interior design choices, as we have walked down the same path towards finding our own niche with real estate.”

And when a customer or client’s home is sold or when they find their dream home? Saldanha says it’s a feeling that cannot be described. “It is a great sense of contentment felt by the heart! It’s a delight.”


Norththumberland Realty (1987) Ltd. Summerside





What’s old is new again, which probably explains why vintage shopping has become popular in recent years. Nothing beats finding the perfect unique bag or shoe to complete your outfit. Luxury Market’s owner Mary Beth Campbell knows the feeling. She was inspired to open her consignment shop by her love of vintage unique clothing and lack of options for thrifting in Charlottetown. Blending her passion for thrifting with her business studies from UPEI and Holland College, Campbell initially started her business as a hobby before things took off.

“I love clothing and have always followed the latest trends and tried to figure out how to make them work on a budget,” Campbell says. “I like the idea of having luxury quality items at affordable prices.” She shares that she chose “luxury” as her main component for items because she believes in “quality over fast fashion”and for the fact that “fast fashion items just don’t hold up and don’t resell well.”

Clients can peruse a slew of fashion and accessories with recognizable high-end designer names, such as Burberry, Louis Vuitton, and Michael Kors.

Campbell says she chooses what items are accepted based on quality, brands, style, and condition. “If an item is out of season or not in style I do not accept it. I accept items based on what clients tell me they are looking for and what is trending. I stay away from mall brand items as much as possible and try to stick with unique designer brands.” For those who’ve never purchased clothing from a consignment shop before, Campbell says there are many benefits to it, including that your sense of style immediately stands out from the crowd. “Buying from consignment means you don’t have to dress like everyone else,” she shares. “You also know that you are getting quality clothing. I also love the idea of recycling and not polluting the environment with fast fashion. It’s definitely becoming more popular, especially as people become environmentally aware.”

As for what’s next for the store, Campbell says she would love to include some more Canadian designers in the mix. “I carry a few lines now that are great but would love to have more. I would also love to someday open another store in a different city. But for now we are focused on perfecting our system and keeping our customers satisfied.”

“I like the idea of having luxury quality items at affordable prices.”
- Mary Beth Campbell


94 Queen St, Charlottetown



Shelby Thorne wants you to fall in love with the home you have now. As the owner of Thornehouse Design, Thorne helps clients create spaces within their homes that are both beautiful and functional, eye-catching yet liveable.

“I love to come alongside people to help them see the potential for their homes and where they should first focus their attention,” she says. “Oftentimes clients reach out to me because they’re overwhelmed and aren’t sure where to start. Encouraging them to begin with the space(s) where they would most benefit from an improved layout, an increase in functionality and an intentional design gives them clarity with decision making and the confidence to move forward.”

While Thorne works on all sorts of homes, she admits, “Century homes will always have my heart!” Thorne and her husband own a 148-yearold Victorian home in Cornwall that they’re “slowly restoring and



breathing 21st century life into,” which is why she jumps at the opportunity to work on other century homes. “They’re incredibly rich in history and often boast of architectural details that we don’t always see in newer construction,” she explains. “Details like original hardwood floors, wood wall panelling, wainscotting, and decorative millwork and crown mouldings which offer so much visual impact and interest not to mention highlight a level of craftsmanship that is sometimes unparalleled.”

As for her best tips for infusing old-world character into newer construction, Thorne says layering in design elements that are a nod to old-world charm immediately helps a newly constructed home “feel like it’s dripping with character” whether that’s millwork in the form of wainscotting, vertical shiplap or box trim paired with an incredible wallpaper.

Right now Thorne says they’re working on several kitchen remodels, all of

which “we’re very excited to see come together for these families! So much of our lives seems to take place gathered around our kitchens, and so we’re passionate about offering our clients both a curated and custom design as well as an intentional floor plan and one that provides them with tremendous functionality and storage capacity.”

The future of Thornehouse Design? “Stay tuned,” Thorne says.


77 Cornwall rd, Cornwall 902.394.6460


Inaddition to her role as editor in chief with PEI Living magazine and a thriving marketing business, Tracey Warren is also the driving force behind Wine Women Well-Being in PEI.

Founded by Lisa Webb, Wine Women Well-Being is a movement dedicated to empowering women through connection, community, and collaboration. What started as a small gathering of like-minded women has blossomed into a nationwide network of over 30 chapters across Canada, all united by a shared passion for wellness, personal growth, and, of course, good wine.

Through monthly networking events, members have the opportunity to connect with other ambitious women, feel supported, and get inspired.

Tracey Warren is the director for the PEI chapter and has been selling out monthly events at a regular pace. “I think women in PEI need this group. The numbers are proving it. We are



getting out and having fun and that is the wellbeing part. We all need to be around people.”

“One of the key tenets of Wine, Women, Well-Being PEI is to promote local businesses and support the community by partnering with local vendors for events and collaborations.” Warren said: “The organization not only showcases the offerings of local entrepreneurs but also provides a platform for members to engage with and support their community. We held a Christmas Gala which brought our group together to support women in need. It is a wonderful feeling seeing everyone come together to give back. Many local businesses donated to make this event happen for which I am extremely grateful.”

Wine Women Well-Being PEI gives an women an opportunity to come together, forge friendships, and grow together; it is a powerful force for good, empowering women to prioritize their well-being, build meaningful relationships, and create a supportive community where they can thrive and have fun!

Join the movement today and discover the power of Wine Women Well-Being PEI. Cheers to you!



Pretty Petals and Posies owner Mary-Frances Lannigan has always had a love of flowers. She feels privileged to live in Prince Edward Island where she has for many years been able to pursue her passion and love of flowers through gardening. Mary has extensive gardens in Eastern Kings, where she loves spending time designing the perfect spaces. So, “opening a floral boutique was an easy transition for me,” she says.

Opening a floral shop had been a longheld dream of Mary’s. Years ago, when she was in her twenties, she’d traveled and lived in France for a year. She couldn’t help but notice how much the French loved and appreciated flowers. “The floral shops were magnificent, elegant and it was all about the presentation,” Mary recalls. “At that time, it was customary to always bring flowers if you were visiting someone. Here at home, we didn’t put much thought into the presentation. Our flowers typically were hidden behind floral patterned paper, instead of being able to see the actual star of the show, and it made a great impression on me.”



Mary wanted to come back to Canada and open a floral shop, but, as she puts it, “Life took over however, and my plans were delayed.”

During the Covid pandemic, Mary studied floristry at an online university. Two years later, she opened Pretty Petals and Posies, which is located in the Down East Mall in Montague.

“The support from our community has been wonderful,” Mary says. “My desire is that my love of flowers is apparent and infused into each floral design and I hope my customers can sense the creativity and passion behind each arrangement.”

Most of the flowers come from Ontario, Florida, California, and South America during the colder months, but Mary says she strives to incorporate sustainable design practices in herboutique. “I use seasonal flowers where and when I can from my own garden and from local flower farms.” She also likes to add natural botanicals and organic fresh herbs in her arrangements, which adds a personal

touch and offers visual interest and a natural familiar scent. In addition, the store offers an assortment of plants, faux flowers, woodwick candles, greeting cards, glass and ceramic vases, and a scented line from Ireland called Inis.

“It’s a dream to work with beautiful flowers every day,” Mary says. “It took me 34 years to get here from when I first dreamt of opening a floral shop, and although I am in my twilight years now, I hope that I can inspire others that it is never too late to pursue your dreams.”


Down East Mall, 500 Main St, Montague



Imagine a place where the journey to rediscovering your beauty is intertwined with reclaiming your confidence and sense of self.

At Coast to Coast, it’s possible. It’s here that Melissa Evans, Coast to Coast owner and cosmetic tattoo specialist, has created more than a beauty service. She’s crafted an experience that reminds people of their inherent beauty.

“It’s about giving clients what they’re naturally supposed to have and lost,” Evans says.

She specializes in eyebrow lip and eyeliner tattoo, but also offers scalp micro pigmentation. This helps clients who have lost their hair or have thinning hair due to aging, stress, genetics and alopecia. Now, to be clear, this isn’t just about looking better.

While that’s nice, of course, it’s about feeling whole, renewed and confident in your skin. A big part of Evans’ job is reconstruction work for clients who have experienced trauma to their eyebrow, scalp or lips.



“Rebuilding a brand new set of brows or lips is extremely impactful for those who have experienced trauma,” she says.

Central to Evans’ philosophy is the innovative Nanobrow technique, a testament to her commitment to gentle, inclusive beauty solutions. “Everyone commonly knows Microblading but what sets a Nanobrow apart is that it is minimally invasive because it is done with a gentle machine built for cosmetic tattooing. This allows for more artistic freedom and movement to create the most realistic brow possible. There is no cutting or blades like with a Microblade. There is no downtime with Nano and minimal pain during the procedure.”

This approach not only ensures a more natural look but also a comfortable experience that celebrates the individual’s unique beauty, transforming the way they see themselves.

Quality and care echo through every choice Evans – who has worked on more than 1,200 faces in the past five years – makes. “I donate services to various organizations and individuals on a regular basis,” she says. “I believe this is a really important part of being a business owner. It’s not just about beauty for many reasons. It’s

building confidence and providing an unforgettable experience. I am extremely passionate about what I do and I know not everyone can afford this luxury service so I like to offer complimentary brows to the right clients who could really benefit with having a confidence boost.”

Her recognition with the Excellence in Customer Service Award from the Chamber of Commerce speaks volumes about her impact.“We really try to make our clients feel at home and relaxed,” Evans says. “And I know that can come off cliché, but it’s something we really strive for.”

In the end, Coast to Coast stands as a testament to the power of beauty to heal, uplift and transform. Evans and her team welcome you to a space where each service is a step toward feeling truly beautiful again, inside and out.

Kinlock Road, Stratford 902.370.2000 @coasttocoastpei


Swince its inception in 2012, Sparkle and Shine Cleaning has been revolutionizing the realm of property management and cleaning services. Founded by April Clow, this business has blossomed over the past 12 years, evolving to manage over 100 units, encompassing private homes and rental properties. What sets Sparkle and Shine Cleaning apart? It’s not just about cleaning; it’s about meticulous attention to detail and a commitment to client satisfaction.

Operating year-round, Sparkle and Shine Cleaning experiences peak activity between May and December. This surge in demand is a testament to the exceptional service and glowing recommendations from satisfied clients. April Clow’s dedication to ensuring every property shines sets a high standard in the industry. As she aptly puts it, “The devil is in the details that make a property sparkle.”


Yet, behind this thriving enterprise lies a journey of balance and perseverance. April Clow navigates the delicate equilibrium between business and personal life with grace, thanks in part to her dedicated support team and unwavering support from friends, family, and clients. Their encouragement fuels her success and reminds her of life’s most precious blessings.

For aspiring entrepreneurs, April Clow offers invaluable advice: “Be consistent and just go for it.” She acknowledges the challenges inherent in entrepreneurship but underscores the unparalleled rewards it offers. Indeed, embarking on this journey is not merely a career choice; it’s an adventure filled with growth, learning, and fulfillment.

Whether you’re a property owner seeking expert management or a discerning individual in need of concierge services, Sparkle and Shine Cleaning is your trusted partner.

Experience the difference firsthand and embark on a journey of excellence with April Clow and her dedicated team. “Your satisfaction is not just a goal—it’s our commitment.”

Charlottetown 902.940.1397



merald Isle Property Management Inc. has been a beacon of excellence in Prince Edward Island’s property management landscape since its inception in 2008. Founded by visionary husbandand-wife team Paul MacKinnon and Stacey Wyand with roots deeply embedded in the Island’s tourism industry, the company has flourished into a multifaceted enterprise offering unparalleled services to property owners and tenants alike.

Inspired by a single cottage caretaking opportunity and driven by a passion for hospitality and community, Paul and Stacey embarked on their entrepreneurial journey with a vision to create a full-service property management company that stands out in the market. When their daughter Valicia, joined the team in 2018, after on-the-job-training from Holland College Marketing and Advertising, and then, Emerald Isle Property Management Inc. became a true family affair, blending experience with

youthful energy and innovation. Today, Emerald Isle Property Management Inc. manages a diverse portfolio of properties, including high-end summer homes, apartments, townhouses, and duplexes, totalling over 250 doors. Their commitment to excellence and customer satisfaction has earned them a stellar reputation in the industry, with clients praising their professionalism, attention to detail, and personalized service.

Despite facing challenges such as hurricanes and the global pandemic, Emerald Isle Property Management Inc. has emerged stronger and more resilient than ever. Their ability to adapt to changing market conditions and seize new opportunities is a testament to their entrepreneurial spirit and determination.

Looking to the future, Emerald Isle Property Management Inc. is poised for continued growth and expansion. With the recent incorporation of

WYMAC Holdings Inc., a construction management company specializing in spec homes, the company is venturing into new territory while staying true to its core values of integrity, innovation, and excellence.

As they embark on this exciting new chapter, Emerald Isle Property Management Inc. remains committed to providing top-notch service to their clients and contributing to the vibrant community of PEI. With a clear vision and unwavering dedication, the future is bright for this family-owned business.

Houston Road, Mayfield



Onpaper Story Thorburn Sheidow might seem relatively new to professional photography and that’s precisely what makes her impressive client resume of nearly 150 Island businesses and climbing—plus countless individuals all the more remarkable. While Story works in most fields of photography, it’s in commercial, branding and creative portraiture that her heart lives - and for good reason.

“I think of photography as a form of storytelling, and having a background in marketing has helped me understand how to best tell my clients’ story. From styling to lighting to colour palettes - getting the details right makes all the difference in building a successful narrative, and I find it all so fascinating.” Thorburn says.

Thorburn offers something many other Island photographers don’t: a talent and skill set for creating eye-catching imagery with an extensive 20-year background in marketing and business

management. This uncommon portfolio allows her to bring an unrivalled perspective to her clients, allowing for a distinctive, multifaceted approach to her services.

Thorburn generally begins working with clients months before their scheduled photo session. Instead of simply being a “hired photographer,” Thorburn integrates elements of her marketing and branding knowledge to enhance her clients’ experience. With her commercial clientele, she offers an additional array of built-in services, free of charge, such as branding consulting, model sourcing, and mood boards complete with inspiration photos, colour palettes, posing guides, wardrobe examples and more. Every photo shoot is customized to best serve each client, and Thorburn strives to make each artistic concept unique, putting in hours of research to “get it right”.

The results of her efforts are images with a seamless blend of the moody, dramatic style she has become known

for and the individual branding style best suited to her clients.

“I love a dramatic photographic style, but drama isn’t always an element of the brand or niche of my clients. Because of this I concentrate on being always adaptable, knowing how to light, stage, and direct a variety of photographic styles from ‘light and airy’ to high-contrast, and everything in between.”

Her previous work as editor in chief of PEI Living magazine has given her priceless insight on visual marketing, helping her to continuously push herself to create one-of-a-kind, engaging imagery in all styles – with her clients’ needs as her number one priority.





Inthe attic of her grandmother’s house, amidst forgotten treasures, Kimberly Rashed stumbled upon an old Singer sewing machine. This chance encounter would ignite a lifelong passion for fashion, leading her to establish Style Becomes Her. From her early days playing dress-up to picking her sister up at modelling auditions, she discovered a whole new world of fashion. Transforming from tomboy to fashion enthusiast, she immersed herself in modelling and fashion design. Going on to teach model development classes, she instilled confidence in students of all ages.

As a mother of four, Rashed has witnessed firsthand the transformative power of self-assurance; it has become the cornerstone of her approach, emphasizing healthy body image and positive self-esteem. As Rashed continues to train aspiring models today, the mission extends beyond the runway. With the belief that true success lies in empowering individuals

to embrace their uniqueness, the focus is on cultivating confidence for all life’s endeavours. “If a child can get up in front of their peers in class and give a presentation, kill their first job interview, or make new friends at an event all with confidence, then I’ve done my job. Not everyone will end up on the cover of Vogue, and that’s okay. It’s so much bigger than that.”

In an era of social media and unrealistic beauty standards, her coaching stands as a beacon of authenticity, debunking industry myths and celebrating diversity and inclusivity. With over two decades of experience, Rashed cofounded Essence Model Management alongside Savannah Belsher-MacLean, mentoring aspiring models worldwide. Her continued dedication to guiding the next generation is unwavering. “I can see it in the hallway at school. A parent in the school system says, ‘I see the impactful change you’ve made in these kids.’” With big collaborations and events on the horizon, the possibilities for development are endless. In her journey through the fashion

world, Rashed has witnessed transformations not only in appearances but also in attitudes. Her commitment to instilling confidence extends far beyond the catwalk, reaching into the everyday lives of those she mentors. It’s this holistic approach that sets her apart, shaping not just trends but empowering individuals to embrace their unique style and spirit. With each stride, she continues to redefine the fashion landscape, one confident step at a time.

“Fashion isn’t just about the clothing— it’s about confidence.” When style meets self-assurance, the result is nothing short of extraordinary.

STYLE BECOME HER Photographer & Image Consultant 902.628.7403



ransitioning from a bookkeeper/ receptionist to the proprietor of a car dealership wasn’t an overnight transformation for Tammy Roach of Charlottetown Mitsubishi. “It happened over time. I started out as a bookkeeper/receptionist, was promoted to Service Manager, then General Manager and then the call came, based on my reputation and goals I’ve achieved, from Mitsubishi Canada asking if I’d be interested in opening a Mitsubishi dealership on PEI. At the time it was the only province not represented. Then the work began!” Running a business in an industry typically dominated by men posed its challenges for Roach, particularly concerning gender dynamics. “I adopted a mindset of self-assurance, reminding myself that I was as competent as, if not better than, any man in the room,” Roach says. “Building this resilience took time; it required developing a thick skin and learning not to be fazed by trivial matters. My mantra became ‘onwards and upwards.’”

“Central to our success is our exceptional team, whom I value immensely.” Roach says. “We’ve created a welcoming and respectful

environment for women customers and all customers! I have an amazing team and I treat them with as much respect and work/life balance as possible. My job is people, both my team and my customers. We genuinely want you to love what you drive and be happy with your experience.”

Roach reflected on her proudest moment, “Probably at my Grand Opening five years ago - I never thought a person like me would ever actually own a dealership. There are virtually no entrepreneurs in my family, certainly no one in the ‘car biz.’” Roach says. “To raise the capital was extremely daunting. I sat on my deck and wrote down everyone I might know who has money and sent them all my business plan. It was hard. But I did it, all with private lenders who had faith in me. (I still tear up thinking about it!) I did a speech from the heart at the opening with tears, it was an amazing night...and I’ve never looked back.”

It’s the daily interactions that truly define her success—the satisfaction of her customers, the gratitude of team members, and the touching reviews that affirm the dealership’s efforts. Whether it’s hosting events like VIP nights or contributing to community

causes, every opportunity to spread happiness brings her immense joy. When asked what she loved most about the business Roach was quick to answer, “Everything! But, honestly, making people happy, delivering a new car to a customer-never gets old, even after 25 years.” Roach says, “It’s still a thrill to see how happy they are. And then we get to see them at service appointments, and they are happily eating cookies in the waiting area, or their dog or children are with them.”

Looking ahead, Roach is particularly excited about the rise of plug-in hybrid electric vehicles (PHEVs), such as the Outlander PHEV. “These innovative vehicles offer a solution to range anxiety while providing a luxurious driving experience—an aspect that aligns with our commitment to offering the best to our customers.”

CHARLOTTETOWN MITSUBISHI 451 Mount Edward Road, Charlottetown (at the corner of Sherwood Road) 902.367.7676 Toll-free: 1-833.PEIMTS
By Alana Lauren Photos Evan Ceretti



Introducing Jessica Gallant Beauty, a makeup brand born from passion and inspired by the beauty of PEI. Founded in August 2021 amidst the challenges of the pandemic and the excitement of impending motherhood, Jessica Gallant Beauty quickly became a beacon of creativity and empowerment in the world of cosmetics.

Driven by her love for makeup and her desire to create a line that celebrates her Island home, Jessica Gallant embarked on her entrepreneurial journey in 2018. “The idea for the PEI Palette came to me during a moment of homesickness by a lake in Ontario, and three years later, my dream became a reality,” Gallant says.

With products that are vegan, cruelty-free, and perfect for everyday wear, Jessica Gallant Beauty offers more than just makeup – it offers a piece of the Island to take home.

From the iconic Garlic Fingers eyeshadow to the whimsical Boat Day lip gloss, each product is infused with the spirit of PEI. With a product line that includes 26 offerings, including eye masks, eye shadows, lip glosses and more, there’s something for everyone to love.

“Through makeup applications, lessons, and workshops, Jessica Gallant Beauty encourages everyone to embrace their unique beauty and express themselves with confidence.”

With events like a collaboration with Cordial Picnics and PEI Preserve Company, Jessica Gallant Beauty is more than just a makeup brand – it’s a community.

So, whether you’re a makeup aficionado or just looking for a unique souvenir from your travels to PEI, Jessica Gallant Beauty has something for you.



UMS Maternity Boutique opened in the fall of 2022. “The inspiration behind MUMS stems from my journey as a mother,” says owner Cassie MacLean. “Struck by the lack of local access to maternity and postpartum products and the needs of expectant people on the Island, I envisioned a sanctuary where people could embrace their pregnancy journey with confidence and style. Thus, MUMS was born out of a desire to fill this void and empower women and birthing people during one of the most transformative periods of their lives,” MacLean says.

MUMS is a curated selection of chic and comfortable clothing, designed to celebrate and accentuate the beauty of pregnancy, along with transitional pieces for all ages and stages of motherhood. “Beyond fashion, MUMS offers a nurturing environment where

expectant people can find a supportive community, personalized styling advice, and invaluable resources to navigate their pregnancy journey with grace and ease,” MacLean says.

MacLean shares, “Looking ahead, I envision a bright future for MUMS. With plans to expand our product offerings, enhance our online presence, and forge strategic partnerships with local businesses and healthcare providers, MUMS is poised to become the go-to destination for expectant people and people of all stages of motherhood, seeking unparalleled support and style.”

Finally, MacLean offers this advice: “Trust your instincts, stay true to your vision, and never underestimate the power of resilience and perseverance. Surround yourself with a supportive network of people who can be honest, uplift, and inspire you along the way.”


175 Shakespeare Dr, Stratford


By Alana Lauren Photos JGB By Alana Lauren Photo MUMS


As a therapist and female business owner, I’ve had the privilege of working with women entrepreneurs who commonly struggle with asking for help. This pattern occurs often among many women in the business world, impacting both their personal and professional lives. Women often feel pressured to prove themselves, be selfsufficient, and excel in every aspect of their lives, making it challenging to recognize when they need support.

Allie Cantwell is a Counselling-Therapist who owns and operates a private practice called Connected Therapy in downtown Charlottetown. Allie specializes in working with adults experiencing anxiety, burnout, addiction, and trauma. In her spare time, you can usually find Allie trying out a new exercise class or walking her dog, Odie at Upton Dog Park.

Societal expectations and gender norms can significantly contribute to women finding it difficult to ask for help. From a young age, women are socialized to be caregivers and nurturers, to prioritize others’ needs over their own, and to avoid burdening others with their struggles. These deeply ingrained beliefs make it difficult for women to acknowledge their vulnerabilities and seek help when needed.

In male-dominated industries, women often face additional pressure to prove themselves. They may fear being perceived as weak or incompetent if they ask for help, and worry that seeking support will undermine their credibility as leaders. This fear of judgment can be a significant barrier to reaching out for assistance, even when it’s desperately needed. Not to mention, many women entrepreneurs are juggling multiple roles and responsibilities, both personally and professionally. They may feel that they should be able to handle everything on their own and struggle to prioritize their well-being amidst the demands of work and family life. Because of this, they may experience a sense of guilt or inadequacy when considering asking for help, feeling as


though they are falling short of expectations. Creating a supportive network is a valuable starting point for women entrepreneurs.

Surrounding themselves with like-minded individuals who understand the unique challenges they face can be immensely beneficial. Fortunately, like any other skill, building a supportive network is something that can be honed over time and can become far less anxiety-provoking than initially perceived. The entrepreneurial journey is often filled with stress, uncertainty, and high stakes, making a strong support system essential for providing muchneeded emotional validation, encouragement, and perspective. Connecting with like-minded individuals, mentors, or a therapist can offer a safe space to express fears and doubts, gain new insights, and receive practical guidance. This support can help female entrepreneurs navigate the challenges of business ownership with greater resilience and confidence while fostering a sense of belonging and empowerment.

Finally, self-care is crucial. Learning to prioritize well-being can enhance the ability to thrive personally and professionally. This can include setting boundaries, delegating tasks, and making time for activities that bring joy and relaxation. By taking care of themselves, women entrepreneurs can build the skill-set needed to overcome obstacles and seek help when necessary.

Many women entrepreneurs are juggling multiple roles and responsibilities, both personally and professionally.
SPRING 2024 45

The Pierce Institute of Psychology Inc. A VISIONARY PROJECT

ThePierce Institute of Psychology

Inc. (TPI) is a visionary project, ten years in the making, aimed at creating an architecturally innovative, eco-friendly community service facility. Its mission is to empower individuals, both Islanders and beyond, by harnessing the laws of nature as demonstrated by evolutionary scientists since the time of Charles Darwin.

“At the core of TPI’s ethos is the belief that environmental empowerment is key to survival in our ever-evolving, sometimes perilous natural world. The TPI building itself stands as a testament to this philosophy, incorporating cutting-edge concepts and techniques that enhance both sustainability and resilience,” Ken Pierce, licensed psychologist, and founder of TPI explains.

Physically, the TPI building exemplifies empowerment through its thoughtful

design and features. From its strategic placement to maximize natural light and airflow, to its utilization of double walls, insulation, and energy-efficient systems like heat pumps and solar panels, every aspect is geared towards minimizing environmental impact and maximizing efficiency.

Yet TPI recognizes that true empowerment extends beyond the physical realm. Just as the building must adhere to the laws of nature, so too must the individuals who inhabit it. From the law of gravity, embodied in the provision of stairs and an elevator, to principles of balance, energy conservation, and symmetry, the same natural laws that govern the physical climate of the building also shape the mental climate of its occupants.

“We humans, who are part of this same natural system, must also comply with these same natural laws. For example, healthy couple relationships always follow the law of balance,” says Pierce, “This means one partner is a prevailing optimist, focused on the positive, and the other is a prevailing pessimist, focused on the negative, which creates a stable, balanced, evolving relationship for each.”

Pierce has learned that every past trauma or loss creates an opportunity to learn to be smarter, and therefore,

stronger in some vital way. “At each moment of life each person learns to adapt to the existing physical and mental challenges and so is smarter and stronger for their future.” Pierce says. “We need to learn and integrate these laws to re-empower ourselves for the future we seek.”

Central to TPI’s methodology is the emphasis on expanding thinking as the key to controlling and shaping feelings. Through conscious integration of natural laws, individuals, couples, families, and organizations can unlock their full potential, rebuilding selfesteem and self-confidence in the process.

TPI’s services are inclusive and accessible to people of all ages, cultures, ideologies, and occupations. By embracing the timeless wisdom of nature and the latest advances in scientific knowledge, TPI is paving the way for a more empowered, resilient, and harmonious society.


53 Mount Herbert Road, Stratford, PE

Direct: 902.629.5474



Getting fit in three months requires dedication, consistency, and a wellrounded approach that includes exercise, nutrition, and lifestyle changes. Reaching your fitness goals by summer is not impossible. We’ve developed a comprehensive plan to help you achieve your fitness goals in time for summer.


Set Clear Goals: Define what “getting fit” means to you. Whether it’s losing weight, building muscle, improving endurance, or simply feeling healthier, having specific goals will help you stay focused and motivated throughout the journey.

Create a Workout Plan: Design a structured workout routine that includes a mix of cardiovascular exercise, strength training, and flexibility work. Aim for at least 3-5 days of exercise per week, with each session lasting 30-60 minutes. Consider seeking guidance from a personal trainer to customize a plan based on your goals and fitness level.

Cardiovascular Exercise: Incorporate activities like running, cycling, swimming, or brisk walking to improve your heart health and burn calories. Start with moderate-intensity cardio sessions for 20-30 minutes and gradually increase the duration and intensity as your fitness improves.

Strength Training: Include resistance exercises to build muscle mass, increase metabolism, and improve overall strength. Focus on compound movements such as squats, dead-lifts, lunges, push-ups, and rows, targeting major muscle groups. Aim for two to three strength training

sessions per week, allowing adequate rest between workouts to facilitate muscle recovery and growth.

Flexibility and Mobility: Don’t overlook the importance of flexibility and mobility training, which can help prevent injuries and improve functional movement. Incorporate stretching, yoga, or Pilates exercises into your routine to enhance flexibility, balance, and posture.

Nutrition and Diet: Adopting a balanced and nutritious diet is crucial for fuelling your workouts, supporting muscle growth, and promoting overall health. Focus on whole foods such as lean proteins, fruits, vegetables, whole grains, and healthy fats while minimizing processed foods, sugary snacks, and excessive calorie intake. Consider tracking your food intake using a food diary or mobile app to ensure you’re meeting your nutritional needs and staying within your calorie goals.

Hydration: Stay adequately hydrated by drinking plenty of water throughout the day, especially before, during, and after exercise. Aim to consume at least eight to ten glasses of water daily to support optimal performance and recovery.

Rest and Recovery: Allow your body sufficient time to rest and recover between workouts to prevent overtraining and promote muscle repair. Aim for seven to nine hours of quality sleep each night to support physical and mental recovery, hormone regulation, and overall wellbeing.

Monitor Progress: Keep track of your progress by regularly monitoring key indicators such as weight, body measurements, strength gains, and endurance improvements. Adjust your workout and nutrition plan as needed based on your results and feedback from your body.

Stay Consistent: Consistency is the key to success. Stick to your plan, even on days when you feel unmotivated or busy. Remember that progress takes time, so stay patient and trust the process.

By following this plan and staying committed to your goals, you can make significant strides toward getting fit by summer. Celebrate your achievements along the way, stay positive, and keep pushing yourself to reach new heights of fitness and well-being.

148 East Royalty Road, Charlottetown | 902.218.0598 | Classic. Effortless. Does it all. Breeze into timeless style, better insulation, and superior energy savings with Graber Cellular Shades. They’re everything you want in a custom window treatment—for less. FREE QUOTES FOR WINDOW SHADES


Aswe navigate the transition from the frosty grasp of winter to the budding embrace of spring, it’s hard not to feel a sense of renewal in the air. With each passing day, we witness nature’s subtle yet unmistakable shift, as the last vestiges of snow give way to the vibrant promise of new growth.

But let’s not be too quick to bid farewell to winter’s icy charm; after all, as seasoned residents of this region, we know all too well that April has a knack for surprises, often delivering unexpected snowstorms just when we think we’ve seen the last of winter.

Yet, amidst this delicate dance between seasons, there’s something undeniably exhilarating about the emergence of spring bulbs, peeking tentatively through the thawing ground. It’s a reminder that even amid transition, there is beauty to be found — if only we have the patience to wait for it.

For me, spring has always been a season of contradictions—a time of muddy boots and messy gardens, yet also a time of vibrant colour and new beginnings. And what better way to celebrate this than by embracing bold colours and daring design choices?

In this issue, we explore one of the latest trends in interior design- the bold use of colour to transform spaces and uplift spirits. From timeless classics to daring innovations, we’ve curated a selection of paint colours and design tips to help guide you in your next home project. Delve into the captivating narrative of Shelby Thorne’s bold kitchen transformation, as she fearlessly embraced the power of colour to redefine a dramatic kitchen renovation.

And if you’re in need of further inspiration, be sure to indulge in our feature By the Bay, where the deliberate use of colour and juxtaposition of materials creates a seamless connection between home and nature, elevating everyday living to an art form.

So, as we bid farewell to winter’s chill and embrace the promise of warmer days ahead, let us also embrace the opportunity to infuse our homes with the vibrant colours and energy of spring.

Here’s to new beginnings and bold design choices!

SPRING24 51 Sara Dykerman Home & Cottage Editor
HOME & COTTAGE EDITOR Read PEI Living Magazine online:
(Photo Story Thorburn)


Words and photos Sara Dykerman, Home & Cottage Editor

Welcome to the serene embrace of the north shore of Prince Edward Island, where we embark on a collaborative journey with clients as they transform their A-frame home, beginning with its exterior and winding seamlessly inward.

Our mission was to infuse the living spaces with design elements that resonate cohesively, creating a dwelling that feels like an organic extension of its surroundings. Through a carefully staged remodel, the once-dated A-frame has evolved into a series of interconnected spaces, each thoughtfully designed to blend effortlessly with the coastal landscape while optimizing functionality.


WEmeticulously transformed the main floor bathroom, a dual-purpose space that also functions as a laundry room, all within its original small footprint. To enhance the perceived spaciousness, we replaced the original, orange-toned pine trim and baseboards with a simple picture frame profile, coated in the soft hue of Simply White by Benjamin Moore (the same colour applied to the walls and cabinetry).

A sophisticated upgrade included replacing the old insert tub with a captivating grey zellige tile on the walls. Simultaneously, the worn out floor tiles were removed and replaced with a new tile that complements the bathroom’s organic aesthetic.

The chosen tile, with its textured look, harmonizes seamlessly with the thick creamy grout lines, creating a nuanced and weathered visual appeal.

TOP (L&R): The dated vanity gave way to a bespoke inset design, characterized by deliberate narrow edges that significantly improved accessibility to the shelving area. What was once a closed cabinetry section was opened up, incorporating drywall and installing remnant ash custom shelves, adding both warmth and visual interest to the space.

BOTTOM: Finally, we designed and implemented a built-in laundry station, complete with pocket doors that discreetly enclose a stackable washer and dryer. This strategic addition maximizes square footage, ensuring uninterrupted traffic flow, maintaining a tidy workspace, and amplifying overall functionality.


INthe petite kitchen, acknowledging the demand for additional space, we made the unconventional decision to remove a window as this home wasn’t lacking in natural light. This alteration paved the way for a bespoke range hood, creating a captivating focal point in the kitchen. Thoughtfully selected spacesaving appliances, including a 24” depth refrigerator and an integrated microwave drawer, were instrumental in optimizing both countertop and cabinet space.

Conscious of functionality, we carefully aligned the sink, dishwasher, and garbage along the same elevation, significantly enhancing the kitchen’s efficiency. The sink was positioned to face the dining area, fostering interaction with family and guests, and facilitating meal cleanup.

LEFT: Charming rattan wall sconces flanking the range hood contribute texture and align with the overall design aesthetic.


TOP (L&R): After a lot of back-and-forth we chose Simply White for the cabinet paint colour to brighten the small space. To infuse warmth, pine panelling was added to the back of one wall of upper glass cabinets, creating a visually striking element. A large fire-clay sink with a pine drip rail and an elegant polished nickel faucet harmoniously come together, creating a beautiful cohesive space.


When the initial signs of spring emerge, we eagerly anticipate diving into the soil and indulging in gardening. Here are five perennial plants that I love to incorporate into my garden as spring begins.


These include: crocus’, tulips, daffodils, hyacinth, irises’, grape hyacinth, scilla, hellebores and allium. After a long winter, the garden comes alive with these spring bulbs. The trick to keeping tulips and daffodils reappearing year after year is to leave the leaves in place until they have turned yellow which brings energy back to the bulb needed for next years’ growth.


One of the most familiar of all poppies is the Oriental poppy native to Asia. This perennial garden plant is a common feature of northern gardens, with its feathery foliage and orange, red, or salmon flowers that bloom in June and July.


A gorgeous chartreuse flowering plant that is stunning in any garden. It’s perfect for PEI with our long cold spring temperatures. It puts on a show from spring into mid-summer and complements spring bulbs and early summer flowers.


A low-growing ground cover that blooms profuse clusters of beautiful white or light pink flowers in a mounding shape, candytuft requires full to partial sun, welldraining soil of any pH, and grows in a variety of temperatures.


Ground creeping phlox offers a beautiful edging to the front of your garden border and makes a great impact in mass plantings. It is covered with beautiful lavender, pink, or white coloured blooms that will be covered with beneficial pollinators.




If you seek a reliable white paint that rarely disappoints, look no further than Simply White (Benjamin Moore/OC-117)! We’ve incorporated this subtly warm, non-yellowing white shade on various surfaces, including walls, ceilings, trim, and cabinetry. For those desiring an all-white backdrop in their home, extending Simply White to both ceilings and trim creates a wonderfully soft effect. This approach eliminates the visual interruption that typically arises when using standard white ceiling paint; we love applying a matte finish to both the walls and ceiling! (photo: Up West project)

Embracing the sophistication of Coventry Gray (Benjamin Moore/HC169), we find it particularly enchanting when applied to millwork. Given its cool undertones, we advise against pairing Coventry Gray with warmer colours. Instead, for a harmonious and complementary colour palette, consider combining it with a bright white like Chantilly Lace. The juxtaposition creates a visually appealing and wellbalanced ambiance. (photo: Loft project)

Chantilly Lace (Benjamin Moore/ OC-65) has been a longstanding favourite among those seeking a true bright white without any yellow undertones, although it tends to lean towards the cooler side. It’s important to note that this white may require additional coats for optimal coverage, potentially leading to higher labour costs. However, if you’re set on this pristine white but wish to explore alternatives, we’ve found Extra White (Sherwin Williams/SW-7006) to be an excellent and comparable option. (photo: Easy Breezy project)

When aiming for a truly black exterior door, Tricorn Black (Sherwin Williams/SW-6258) is our top pick for an authentic black paint colour. To enhance curb appeal, we strongly recommend applying a high-gloss sheen. This not only amplifies the visual impact but also introduces a remarkable wow factor to the overall aesthetic.

(photo: Colonial project)

At Plank & Pine, we design homes that evoke feeling. Each one is an elevated yet uncomplicated reflection of our clients’ lives. We specialize in extensive projects like new construction homes and comprehensive renovations that allow us the opportunity to see your space as a whole and curate elements that work together to enhance every moment.

Sara Dykerman


For creating serene and beautiful bedroom spaces, our repeated choice for a grey-blue hue is Sweet Innocence (Benjamin Moore/2125-50)

The allure of this colour lies in its adaptability, as it subtly transforms based on the natural lighting conditions in your space. In the daytime, basking in sunlight, it reveals a tranquil blue tone. As night falls, it gracefully transitions into a luminous grey with a gentle hint of blue, adding a touch of sophistication to the ambiance. (photo: Home Sweet Home project)

& PINE - Timeless, distinct, and designed for the way you live. DESIGN


Solid Wood Mouldings and More from MARKAN WOOD MILLERS

By Crystal Smith Photos Bobby-Jo Goudreau

Like a frame around a picture, wood finishings enhance a space while also reflecting and reinforcing its overall design aesthetic. From wood mouldings, baseboards and window casings to exposed beams and wainscotting, these subtle details can have a big impact. But deciding on the style and material for these essential finishing touches can be a challenge.

That’s where the experts at Markan Wood Millers come in. As specialists in solid wood architectural mouldings and accessories, they have the knowledge and experience to help customers with projects of all sizes, from single rooms to entire homes.

Based in PEI, the company serves clients across the Maritimes and Canada, from homeowners and doit-yourselfers to architects, interior designers, contractors and builders. Their retail location in Charlottetown includes a showroom while their 30,000 sq. ft. manufacturing shop in Cornwall works to provide everything a customer could want.

From here the company produces a wide selection of mouldings, casings, plinths, handrails and wainscotting as part of their in-stock offerings. With a recent expansion–their fourth during the nearly ten years they’ve been operating–they have added the manufacturing of prehung doors to their already extensive product line.

Customers can shop from the company’s catalogue or work with their expert staff on custom designs.

“We are locally owned and operated with a large custom shop,” says owner/ operator Lorne Singleton. ”We do

high-end custom work all over the Maritimes, in any type of wood the customer prefers. We can make things that no one else can.”

In addition to custom mouldings, these specialty offerings include items like fireplace mantels, exposed wood “faux” beams and butcher block countertops made to any size.

The company’s custom work extends to historical mouldings, which they can match perfectly to ensure a seamless renovation. “We have the ability to recreate any historical profile, as a reproduction or from scratch,” notes Singleton.

And it’s not just interior design elements that Markan Wood Millers offers, but exterior PVC as well, along with items like custom trim, door frames, railings and post wraps that add immediate curb appeal to a home. A wide selection of door locks and hardware allows for a highly customized look on both exterior and interior doors.

Builders and contractors can count on Markan Wood Millers to deliver on time and on budget, whether they opt for pre-made items or custom designs. “With our large facility, we can easily handle large commercial orders,” states Singleton.

People looking to tackle a project on their own can purchase lumber, milled to the exact size they need in any of the many varieties of wood on offer. “We currently have 20-25 different exotic species in stock,” Singleton says. “Big or small, we can help. We have in-depth knowledge of what woods will work best for the customer to meet the job requirements.”

Whether embarking on a custom project or shopping from existing inventory, customers can count on the experts at Markan Wood Millers to make their design vision a reality.

Lorne Singleton
”We do high-end custom work all over the Maritimes, in any type of wood the customer prefers. We can make things that no one else can.”


97 Macleod Cres., Charlottetown

RENOVATIONS MADE EASY With Markan Countertops Plus

Bobby-Jo Goudreau and Courtesy of Markan Countertops
“From the initial showroom visit to the final install touches, we aim for a seamless experience from start to finish.”
- Steve Gauthier

With the longer, brighter days of spring, many homeowners are inspired to refresh and renew their homes. When planning an upgrade, the primary focus for most people is kitchens and bathrooms. Updates to these spaces increase the enjoyment and comfort of a home while also adding considerable market value.

“People want to invest in the home they have and make it the best it can be,” says Steve Gauthier, owner/ operator of Markan Countertops Plus.

“In addition to new builds, we’re seeing a lot of interest in renovations, mainly updating bathrooms, with trends like quiet luxury really taking hold.”


When it comes to bathroom renovations, Markan Countertops Plus covers all the bases. Customers can find everything they need to create a bathroom oasis that rivals any spa. Think elegant freestanding tubs, solid wood vanities and stunning glass shower doors. Luxurious fixtures are also available, like rainfall showerheads and faucets in gold, chrome or black. And don’t forget accessories like lighted mirrors or towel warmers, a wonderful choice for chilly mornings. The company also offers a wide assortment of in-stock mix-and-match vanity packages that are a big hit with consumers, with all the latest styles at affordable prices.

“Our showroom is filled with the latest ideas and trends,” says Gauthier. “We showcase what’s on trend now while also looking ahead to what’s coming. For instance, while white cabinets continue to be very popular, along with white and grey countertops, we are also seeing a movement back towards natural wood and our showroom reflects that.”

Whatever their preferences, the team at Markan Countertops can guide customers through the selection of the best materials and fixtures for their space.

As implied in the company’s name, this expertise extends to countertops.

Quartz countertops, in particular, are in high demand. Also known as engineered stone, these countertops are an excellent choice for bathrooms and kitchens.

Constructed of quartz crystals and resin, quartz countertops are very hard, highly durable and resistant to heat, stains and scratches. These countertops never need sealing and are non-porous, unlike natural stone, making them easier to clean and sanitize since stains, germs and bacteria cannot penetrate the surface. They also come in a wide range of colours and patterns, making them a versatile choice suited to any design aesthetic.

Customers can count on Markan Countertops to help them from the very first stages of selecting a counter all the way through delivery and installation. “From the initial showroom visit to the final install touches, we aim for a seamless experience from start to finish,” says Gauthier.

Markan Countertops Plus is the perfect starting point for any bathroom or kitchen update. “Seeing our product lines in person and getting advice from our experts ensures customers get exactly what they want from their renovation,” Gauthier notes. “We are a one-stop shop for everything kitchen and bathroom.”

MARKAN COUNTERTOPS PLUS 375 Mount Edward Road, Charlottetown 902.368.8677

Markan Hardwood Plus

Whether it’s making a bold statement in your front entrance or setting the perfect ambiance for the room where your family gathers, flooring plays a pivotal role in transforming a house into a home.

In Prince Edward Island, this understanding is ingrained in the expertise of the team at Markan Hardwood Plus Inc. As a locally owned and operated business, Markan Hardwood Plus specializes in meeting the diverse flooring needs of both homebuilders and homeowners across the Island. From simple laminates or hardwoods for DIY enthusiasts to comprehensive flooring designs for entire homes, Markan Hardwood Plus offers solutions tailored to every requirement. Whether you’re renovating a dated room or embarking on new construction, Markan Hardwood Plus should be your first and last stop—with over 500,000 square feet of stocked product, chances are they’ll have exactly what you need. Markan Hardwood Plus Inc has been a proudly servicing Islanders for over 30 years.

Ron MacAulay, co-owner of Markan Hardwood Plus, emphasizes the advantage of their extensive inventory: “We’re a very large stocking dealer, so most of our products are in our warehouse. That’s quite an advantage for our clients. With Markan being a large stocking dealer, there is no wait

for product in many cases, and it allows us to offer great value.”

Situated on Mont Edward Road, the Markan Hardwood Plus location features over 20,000 square feet of retail and warehouse space, showcasing a wide array of hardwood, ceramic, and vinyl flooring samples, along with carpeting, staircase components, and paint options. With a reputation for carrying reputable and high-quality flooring products, the Markan team—with over 150 years of

combined experience—can tackle any flooring project with ease. However, what truly sets Markan Hardwood Plus apart is their unparalleled service, as explained by co-owner Jason Hunter: “We’re very service-oriented... Our staff is very knowledgeable, and that is something our clients appreciate and value, so we’re pretty proud of that.”

Markan’s success as a company has always been attributed to their commitment to customer service while


providing the selection and product knowledge that you need to make for your flooring decisions.

Beyond expertise and service, the team at Markan Hardwood Plus takes immense pride in being part of their clients’ journey toward achieving their dream home. Co-owner Ron Murray expresses their enthusiasm: “It’s such an exciting time for a homeowner, and we get to be a part of that process with them... For a lot of people, their home is their biggest investment, and we make it what they want it to be.”


TOP (L-R): Chad Dumville, Jason Hunter

MIDDLE (L-R): Shannon MacAulay, Ron Murray

LEFT: Ron MacAulay

(Photos courtesy of Markan)



369 Mount Edward Road, Charlottetown


Investing in property can be a lucrative venture, providing opportunities for rental income, capital appreciation, and portfolio diversification.
Here are essential steps to consider when buying investment property:

Work with a Professional: Contact a real estate agent that is familar with investment properties and the local market. They will be able to help you find the best property to suit your particular needs.

Define Your Goals: Before diving into the market, clearly define your investment objectives. Are you seeking regular rental income, long-term capital appreciation, or both? Understanding your goals will help guide your property search and investment strategy.

Research the Market: Conduct thorough research on the local real estate market to identify areas with strong rental demand, low vacancy rates, and potential for future growth. Analyze factors such as population trends, job growth, school districts, and amenities to assess the investment potential of different neighbourhoods.

Secure Financing: Determine your budget for purchasing an investment property, taking into account upfront costs such as down payment, closing costs, and renovation expenses. Explore financing options, including traditional mortgages, private lenders, or investment loans, and secure preapproval to strengthen your purchasing power.


Consider Property Types: Decide on the type of investment property that best aligns with your investment goals and risk tolerance. Options include single-family homes, multi-unit buildings, condominiums, commercial properties, or vacation rentals. Each property type comes with its own set of considerations and potential returns.

Evaluate Potential Returns: Conduct a thorough financial analysis to assess the potential returns and cash flow of prospective investment properties. Consider factors such as rental income, operating expenses, property taxes, insurance, maintenance costs, and potential vacancy rates. Calculate key metrics such as cap rate, cash-on-cash return, and return on investment (ROI) to evaluate the profitability of each property.

Due Diligence: Perform comprehensive due diligence on potential investment properties to uncover any potential risks or issues. Inspect the property for structural defects, mechanical problems, and code violations. Review rental history, lease agreements, and tenant profiles to assess the property’s income potential and occupancy stability.

Negotiate the Purchase: Once you’ve identified a promising investment property, ask your agent to negotiate with the seller to secure favourable terms and pricing. Consider factors such as purchase price, closing costs, contingencies, and seller concessions to optimize your investment returns.

Manage the Property Effectively:

Implement a proactive property management strategy to maximize rental income and minimize expenses. Screen tenants thoroughly, maintain the property regularly, and address tenant concerns promptly to ensure tenant satisfaction and long-term occupancy. There are also many property management companies that can do the hard work for you.

Monitor Market Trends: Stay informed about market trends, economic indicators, and regulatory changes that may impact the performance of your investment property. Adjust your investment strategy as needed to capitalize on opportunities and mitigate risks in the ever-evolving real estate market.

27 Harbourview Drive, Stratford, PEI


Stratford living at it’s best. Simply stunning three bedroom, three bath, waterfront dream home. City and harbour views with unbelievable sunsets.

Open concept living flooded with natural light and attention to detail. Includes a finished lower level, attached garage and so much more.

27 Harbourview Drive, Stratford

3 Bedrooms | 3 Baths | 1900 sq ft

$1,050,000 | MLS® #202400096

41 MacLeod Crescent, Charlottetown 902.393.3868 |

Peter Thornton, Exit Realty PEI Photo Bobby-Jo Goudreau
Pricing in the real estate market is a delicate dance, especially in today’s climate of soaring housing prices. As a Realtor® my role goes beyond just listing properties; it involves managing expectations and guiding clients through the intricacies of pricing their homes effectively.

Ina market where vendors may be tempted to test the waters with higher price points, it’s crucial to approach pricing with caution and realism. While securing listings is essential for business, setting an unrealistic price can backfire when the market responds with silence in the crucial first weeks.

My approach to pricing begins with gathering comprehensive data on recent sales activity in the area, spanning the last three to six months. By analyzing active, sold, and pending listings, I establish a range that reflects the market’s true pulse. This process ensures that the price is grounded in solid data rather than wishful thinking.

When setting the price, I aim for a balance between competitiveness and market value. Unless a property can truly

justify being at the top end of the range, I opt for positioning it in the middle. This strategy not only invites buyer interest but also leaves room for negotiation and potentially surpassing the highest comparable sale.

However, if a vendor insists on an a price outside of the market analysis, it becomes a strategic decision. In such cases, I may agree to list at the desired price for a limited time, closely monitoring traffic and feedback. If the response is underwhelming, I advocate for a swift adjustment to align with market realities.

Transparency is key in navigating these discussions with vendors. I prioritize open communication and frank dialogue, emphasizing that pricing is ultimately a business decision. It’s about investing time and resources wisely, rather than clinging to an unrealistic expectation.

In today’s savvy market, buyers have access to a wealth of information, and a well-priced property that aligns with comparable sales should attract attention swiftly. By adhering to these principles of diligence, realism, and transparent communication, I strive to ensure that my clients’ properties are positioned for success in the dynamic real estate landscape.

In summary:

1. I prioritize managing relationships and expectations.

2. I rely on hard data from recent sales activity in the area.

3. I avoid setting prices at the high end unless fully justified by comparable sales.

4. I encourage frank and transparent dialogue with clients about pricing.

5. I approach pricing as a strategic business decision, considering the investment of time and resources.

SPRING24 67 EXIT REALTY PEI | 41 MacLeod Crescent, Charlottetown Cell: 902.916.1396 |

BOLD is the new white

While we certainly appreciate the allure of a white kitchen for its bright and airy feel which undoubtedly uplifts moods and enhances productivity, we’re diving into a daring and vibrant aesthetic.

Shelby Thorne, Thornehouse Design Photos Oydssey Virtual

Ifyou find that a white colour palette maintains its appeal to you over time, then it sounds like white has your heart and you should unapologetically embrace it! Sometimes though, we find that people are craving colour saturation but are just too nervous to pull the trigger on “bold and moody.” They stick with options that feel safer to them, all the while not really loving the outcome. We are huge proponents of designing with your gut. By that we mean, lean into whatever design concepts and elements evoke the strongest, most positive emotion from you, whether that translates into a lighter, softer colour palette or a darker, moodier one like this kitchen that we designed for a century home in historic Charlottetown.


RIGHT: We chose a bold black for the perimeter cabinets but paired them with unlacquered brass hardware so that it can naturally age and patinate with time. The custom red oak island feels more like a piece of furniture, reminiscent of century kitchens.

Given the challenge of replicating the original hardwood floors in the new addition, we opted for a distinct departure by embracing tile flooring. We selected 12x24 tiles arranged in an eye-catching basket-weave pattern, a choice that continues to captivate us even now.

TOP: A 400-square-foot extension became the fresh setting for this stunning bespoke kitchen and mudroom.

ABOVE: Rustic details set the mood and join function to style.

LEFT: Contrasting dark and light quartz countertops, seamlessly integrated appliances, and the eclectic combination of cabinet knobs and bin pulls harmoniously come together to enrich this multifaceted and carefully crafted kitchen design.


Initially, this residence possessed a kitchen that was both small and outdated, which the delightful family of five discovered did not meet their functional needs. The solution to this problem would not just be a kitchen remodel, but a 400 sqft addition which would be the new location for this beautiful custom kitchen and mudroom. The first goal would be to ensure that this addition, both from the interior and exterior elevations, looked as though it had always been there! Seamlessly blending new and old construction so that it feels cohesive is something that we’re passionate about.

One of the ways that we would do that would be by curating and selecting materials and finishes that boasted of old-world charm like those of the original structure. We chose a bold black for the perimeter cabinets but paired them with unlacquered brass hardware that can naturally age and patinate with time. We also designed the custom red oak island so that if felt more like a piece of furniture, something that is very reminiscent of century kitchens. The use of contrasting materials painted perimeter cabinets versus the stained wood island, dark versus light quartz countertops along with integrated appliances, and mixing cabinet knobs with bin pulls all works together to contribute to this layered and curated kitchen design. The new vaulted ceiling in here was just begging for millwork so we cladded it with ship-lap for added visual interest and character.

Thank you to the homeowner for sharing this home renovation with PEI Living’s readers.

TOP: Incorporating a spacious and practical island guarantees that this family can gather in a stylish manner.

MIDDLE: Natural light floods the space with the placement of large windows that overlook the backyard.

BOTTOM: The charming vintageinspired element featuring an unlacquered brass finish, along with the farmhouse sink, add exquisite touches to this area.



Asthe blossoms of spring begin to bloom, I’m excited to welcome you to the empowering season of style ahead. Spring is not just a time for wardrobe updates and trend exploration; this season we are celebrating women in business and the remarkable impact they make in shaping our fashion landscape.

In this issue, as always, we shine a spotlight on our local boutiques, which serve as more than just retail spaces – they are testaments to the vision, talent, and resilience of women entrepreneurs. We offer a special congratulations to Debra Wellner and Chameleon’s Hanger for over 40 years in business.

Throughout the fashion pages, you will discover a curated selection of pieces sourced directly from these inspiring women-owned boutiques.

Beyond the racks and displays, these boutiques represent something deeper – they are symbols of female empowerment and the boundless possibilities that arise when women support women. By championing these small businesses, we not only elevate our wardrobes but also contribute to the economic and social empowerment of women entrepreneurs in our communities.

As you delve into the pages of this issue, keep an eye out for some of the hottest spring fashion trends making waves this season. From the revival of crochet fashion to the timeless allure of animal prints and the vibrant energy of color-blocking, there’s something for every fashion-forward individual to explore and enjoy.

Here’s to a season filled with style, substance, and the inspiring women who make it all possible.


Read PEI Living Magazine online:

Step into the spring season with a wardrobe that’s as fresh as a blooming garden and as bold as your spirit. From the intricate stitches of crochet to the untamed allure of animal prints, our fashion forecast for Spring 2024 promises an exciting array of trends to explore. If you love a pop of color, get ready to paint the town in all the vibrant hues. Or dive into the calming allure the “it” colour of the season has to offer. Embrace romance and channel timeless elegance with the polished classics. Whatever your style, this season is all about expressing yourself with confidence and flair. Get ready to elevate your look and make a statement as you step into the sunshine with these must-have trends.

Kimberly Rashed


We’re weaving boho dreams this spring with the revival of crochet fashion. This timeless craft infuses modern silhouettes with nostalgic charm. From airy tops and breezy dresses to statement accessories, crochet takes centre stage, adding texture and whimsy to your wardrobe.


This season marks the return of classic staples and collegiateinspired silhouettes, redefining casual elegance with a touch of sophistication. From crisp Oxford shirts and tailored blazers to pleated skirts and varsity-inspired sweaters, preppy pieces dominate the scene, offering a perfect blend of style and tradition.


Bursting onto the scene with a playful palette of bold contrasts, this trend is sure to turn heads. From striking combos of bright neons to sophisticated pairings of pastels, colour blocking takes centre stage, infusing outfits with a sense of dynamic energy and modern flair.


Unleash your wild side this spring with the always trendy animal prints. This season roars to life with fierce patterns and bold statements inspired by the animal kingdom. From classic leopard spots to exotic zebra stripes, animal prints dominate runways and street style alike, adding a touch of untamed glamour to every ensemble.


The enchanting allure of floral motifs never fades, particularly the timeless elegance of roses. From delicate rose prints adorning flowing dresses to intricate rose embellishments on accessories, this trend exudes a sense of grace and romance.


From serene sky blues to deep navy hues, blue takes on various forms, offering endless possibilities for chic ensembles. From tailored blazers, flowing maxi dresses, or a statement accessory to elevate your look, incorporating blue into your wardrobe adds a touch of timeless elegance.



Spring and summer trends for 2024 from Lady Slipper Intimate Apparel and Accessories bring a refreshing blend of sophistication and nostalgia, with a focus on versatile pieces that seamlessly integrate into any wardrobe. General manager, Carolyn MacKinnon and style mentor, Deborah Matthews are excited to share this season’s fashions.

Photos Bobby-Jo Goudreau

“Pants take centre stage this season, with wide-leg, high-waisted styles crafted from fluid fabrics dominating the runways.” MacKinnon says. “While leggings and joggers remain as staples, these trendsetting trousers offer a more upscale and elegant alternative without sacrificing comfort.”

The fashion landscape this season embraces quiet luxury, characterized by clean lines reminiscent of the 90s era. Polo-style tops, collared t-shirts and sweaters make a stylish comeback, complemented by bold stripes and cashmere sweaters adorned with collars for a touch of refinement.

“Dresses exude femininity with subtle nods to florals, organza, chiffon, ruffles, and lace in a palette of pastel hues, striking the perfect balance between elegance and modernity,” Matthews says.

MacKinnon offers her advice for those seeking to update their existing wardrobe staples: pantsuits, pencil skirts, and crisp white shirts offer timeless sophistication. Denim pencil skirts and wider-leg jeans add a contemporary twist, while belts emerge as a key accessory to elevate any look. In footwear, casual sneakers and ballet flats reign supreme, effortlessly adapting to various styles. Statement earrings and scarves serve as essential

accessories to add a pop of colour and personality to any ensemble.

Among the notable brands to explore this season are Alison Sheri, Foil, Liv, and Zilch, with Foil standing out for its modern designs crafted from premium natural fabrics with meticulous attention to detail.

“In terms of colour palettes, blue emerges as the dominant hue, ranging from icy tones to rich, darker shades, evoking a sense of calmness and tranquility,” Matthews says, “Vibrant pinks transition to softer pastel variations like peachy pinks and lavender, while layering neutrals such as caramel, beige, and ivory adds a touch of sophistication.”

They both agree that investment pieces for the season include wider-leg pants, classic trench coats, and well-fitted blazers that elevate existing wardrobe essentials. Whether embracing new colours or opting for timeless neutrals, these additions promise to refresh and elevate any ensemble, ensuring effortless style and sophistication for the modern woman.

Lady Slipper Intimate Apparel and Accessories is Charlottetown’s destination for the best in ladies’ fashions and accessories.


65 Queen Street, Charlottetown



The fresh spring breeze ushers in a new season of style and possibility. This new season arrives with a burst of vibrant colours, playful patterns, and daring textures, promising to awaken our senses and ignite our imaginations. Embracing the spirit of renewal, this layout celebrates the evolution of spring fashion, inviting you on a journey through the latest trends and musthave pieces that define spring style in 2024.

Tousled hair and an air of effortless romance epitomize laid-back glamour with this touch of boho chic and a sense of wanderlust.


Consignment Boutique


Blossoming Style

Words and photos by Kimberly Rashed, Style Editor Styled by Style Becomes Her

Models: Tara MacLean, Mary Beth Campbell, Vanessa Smith, Diane MacDonald, Jessica Gillis

Model: Tara MacLean Luxury Market Marc’s Lounge

Command attention with every graceful movement, adorned in this must-have print of the season. Exotic prints exude confidence and sophistication with each step.

Model: Mary Beth Campbell (owner Luxury Market)

Wardrobe: Luxury Market

Consignment Boutique

Location: Marc’s Lounge

Find confidence and sophistication overload in this stunning jade green pant suit, perfectly pictured against this vibrant backdrop. The juxtaposition of the sleek suit against the dynamic backdrop creates a visually captivating scene, inviting us to appreciate the artistry of both fashion and street art.

Wardrobe: Dow’s Ladies Fashions

Location: Downtown Charlottetown

Model: Vanessa Smith (Owner/operator of Refy Agency)

Timeless blue marks the colour of the season elegantly paired with a crisp white linen, while the coordinated blue sandal adds a subtle yet refreshing touch, harmonizing perfectly with the soft hues.

Model: Diane MacDonald

Wardrobe: Lady Slipper Apparel

Location: Queen Street

This bold yet refined print ensemble captures the essence of island paradise, inviting us to escape into a world of sun-soaked glamour and effortless style.

Wardrobe: Chameleon’s Hanger

Location: Liquid Gold Tasting Bar

Model: Diane MacDonald (Owner/operator of Youthful You Medaesthetics)

Make a bold statement in a colour block ensemble featuring vibrant neon yellow and green hues. Electrifying colours pop with unparalleled intensity, commanding attention with every glance.

Wardrobe: Lady Slipper

Intimate Apparel

Location: Queen Street

Model: Jessica Gillis (Yoga instructor, Infrared Firness)


Mirna Dow has always been passionate about fashion, so

when she came into the Dow family, George Dow, the former owner of Dow’s Fashion, knew exactly who he wanted to help run the ladies’ wear department.

“He must have seen the potential in me,” Mirna recalls. Despite her having no background in retail or business, she says, “He knew I was a quick learner, observant and definitely loved fashion, and if he surrounded me with experienced staff, I would be learning lots from them and that is exactly what happened.”

Twenty-four years later, Mirna marvels at the success she’s had running a business that continues to thrive and serve Islanders and visitors. “I love fashion, I love multitasking. It suits my personality and running a business requires you to do many different tasks all at the same time. I really love everything about it,” she says. “Having your own business gives you freedom and as a mom of three children, freedom was a must-have for me. I really didn’t miss much of their activities, school events, sports, or even if they got sick and


had to go home, I was always able to leave whenever I needed to. That was a blessing for me.”

Not that there haven’t been some ups and downs throughout the years. Mirna shares that her biggest challenges come from how to best serve her clients. “You are always expanding your customer base and serving more and more people. Attracting more customers to your store is a challenge every business faces,” she says. “Knowing what the consumer wants and likes is always on your mind and mostly is a guessing game, but you learn from previous years what you sold and what you didn’t. You try not to repeat your mistakes, but you never get it perfect; it is part of doing business.”

Making her clients feel and look their best is what Mirna loves most about her job. “The clientele are my favourite part of the whole business because it can’t exist without them. They make work interesting, and every day is a different day,” she says. “They come in looking for a specific look or sometimes they don’t know exactly what they want, and they need your help and that is when I put my superhero cape on and try to save the day.”

For this spring’s fashion, Mirna says she’s excited for the customers to see the vibrant colours and prints as well as the lighter and softer fabrics, like cotton, linen, and viscose.“Also, suits are back in style and since lots of women are going back to the office they can revamp their work wardrobe with our large selection, including wide-leg light fabric pants,” shares. “They are cool and flattering. And dresses are still one of my favourite wardrobe items to have for their simplicity and how it makes dressing up in the morning easy and fast, not thinking what to mix and match; it’s just one and done.”

When it comes to styling a customer, Mirna’s favourite looks are those that suit the individual. “I don’t just like one look and try to encourage all my customers to wear it. The way I see it is I work with their size, shape, colour and try to dress them accordingly,” she says. “The outfit must complement them and make them feel beautiful. When they leave happy and thank you for your great service that is when I know I belong here.”

DOW’S LADIES FASHIONS 145 Great George St, Charlottetown Confederation Court Mall, 902.566.3566

Whether you’re seeking a vibrant new hair colour, a fresh haircut, a touch-up on your regular style, or indulging in one of the diverse spa treatments the establishment offers, you’ll receive a warm welcome akin to that of an old friend.


Owner, Sandra Weeks leads an exceptional team of stylists and estheticians who consistently go above and beyond to ensure every client’s experience is unforgettable.

Sandra Weeks (R) and her daughter, Brittany (LaVie in Pictures) By Alana Lauren Photos LaVie in Pictures

WWeeks takes immense pride in her team, which notably includes her daughter, Brittany. Many patrons have remained loyal over the years, traversing life’s various milestones and challenges alongside the salon.

“Despite being one of the largest salons on Prince Edward Island, we maintain an intimate family atmosphere,” Weeks says. “We journey through life together.”

Sherwood Styling provides comprehensive services for both men and women, ranging from full-body waxing, facials, and eyelash and brow treatments like eyebrow and eyelash tinting to manicures, pedicures, powder dip nails, shellac manicures and gel nails. They also offer makeup services for diverse occasions like weddings, graduations, proms, and other special events.

In search of specific products?

The expansive showroom boasts a delightful array of colourful brands, offering everything from shampoo, conditioner, hair accessories, and makeup to skincare products, jewelry, wallets, scarves, purses, hair straighteners, and curling irons. The experienced staff is readily available

to guide you toward products best suited to your needs, with the option to order any desired items not currently in stock.

The benefits of a salon or spa visit are plentiful, ranging from improved sleep quality to reduced stress levels, enhanced skin health, alleviation of pain, lower blood pressure, and heightened confidence and selfesteem. At Sherwood Styling Salon and Inspire Esthetics, the dedicated team ensures each client departs with a spring in their step and a serene smile on their face.

While the salon boasts a devoted clientele, it welcomes new clients who appreciate the team’s artistry in hair styling and esthetics. Interested individuals can peruse the salon’s Facebook page for glimpses of recent glamorous nail designs and trendy hair colour and cuts. Weeks diligently conducts regular training sessions to keep her team abreast of the latest trends.

The trust cultivated through visits to longstanding local businesses is unparalleled. Since 1963, Sherwood Styling Salon and Inspire Esthetics

on St. Peters Road have been dedicated to serving their clientele, eagerly anticipating the opportunity to welcome newcomers into their cherished community.

There’s a special sense of trust that accompanies patronizing a neighbourhood business with a long-standing presence. They eagerly anticipate the opportunity to extend their warm welcome to you!


166 St Peters Rd, Charlottetown 902.892.2334



Celebrating over 40 years!

Having graduated with a Bachelor of Business Administration from UPEI in 1984, Debra Wellner’s aspirations leaned towards entrepreneurship from the start. Following this path, she pursued further education at the Merle Norman Cosmetics Academy in Los Angeles later that year. “I was lucky to find the perfect location to open my studio in The Confederation Court Mall,” Wellner says.


In1993, a venture into the retail world led to the opening of La Cache franchise on Kent St, specializing in women’s and children’s clothing, linens, and giftware. This endeavor laid the foundation for subsequent expansions and relocations. By 1998, La Cache found a new home on Queen Street, adjacent to Norton’s Jewellers, marking a significant milestone in its growth..

The turn of the millennium ushered in further developments with the relocation of Merle Norman Cosmetics and the inception of Chameleon’s Hanger, a fresh addition offering women’s clothing and fashion accessories. This expansion was strategically positioned next to the TD Bank in the Confederation Court Mall.

In 2001, the vision for diversification materialized with the establishment of Senses, an AVEDA Concept Salon and Spa, which initially operated in the present-day Vogue Optical location. The subsequent year witnessed another pivotal moment as the Dandy Duds Building on 35 University Ave was acquired, facilitating the consolidation of the three businesses under one roof.

The year 2014 marked a significant transition as Senses Spa and the University Avenue Building were sold to Homburg International, prompting the relocation of Merle Norman (MN) Cosmetics and Chameleon’s Hanger to their former and present location in the Confederation Court Mall. Wellner says, ““We have sort of come full circle, back to our old location of 2000. Still retailing Merle Norman Cosmetics and skin care, alongside a diverse range of clothing and fashion accessories from renowned brands like Tribal, French Dressing Jeanswear, Charlie B, Soft Works, and Jockey.”

As Wellner celebrates 40 years of operation in the Confederation Court (CC) Mall in 2024, she reflects fondly on the journey. “There were challenges early days but overall a great ride” and acknowledges the support and

encouragment she received along the way from her husband and Mr. Mike Arnold, CEO of CC Mall, throughout her retail career.

“Retail fashion may change colour and shape year-to-year, but the business model hasn’t changed significantly.” Wellner says, “Give great service, with great products that are well priced, in the right location and keep current and enjoy your customers. But most important is having great staff, which I have had, some have been with me for over 30 years.”

Be sure to drop into Chameleon’s Hanger, check out the latest fashions, Debra and her staff are looking forward to your visit.

ABOVE: Debra Wellner with Merle Norman Cosmetics circa 1988. (Photo courtesy of Guardian)

BELOW: Debra Wellner with Merle Norman Cosmetics 2024.


TOP: (front, L-R) Faye Turnbull, Debra Wellner, Angela Miller (back, L-R) Paula Dennis, Susan Davis

BOTTOM: (L-R) Debra Wellner, Mayor

Ian “Tex” MacDonald, Paula Dennis Ribbon Cutting for La Cache grand opening 1993. (Photo courtesy of Chameleon’s Hanger)


119 Kent St, Charlottetown Confederation Court Mall 902.566.1063


“Thanks for all your support throughout the years, Debra.”

Craig, Nortons Jewellers

Congratulations to Chameleon’s Hanger and Debra Wellner for an impressive 40 years of success!

“Debra is a once-ina-lifetime, shooting star of a person. The mall wouldn’t be what it is without her!”

Keri, CCM General Manager

“When I think downtown, I think Debra Wellner. She’s amazing.”

Doreen, Kitchens Unlimited

“Congratulations. It’s great to have her expertise in the retail sector.”

John, President, Dyne Holdings

“She was the reason I opened my store. I was so scared, but she took me on my first buying trip. She’s the whole reason I’m here.”

Emma, Isla Clothing

Congratulations to Chameleon’s Hanger for reaching over four decades of success!


Congratulations for 40 years!

Congratulations to Debra and Chameleon’s Hanger for such a wonderful milestone!




Chile, a land of startling contrasts and breathtaking landscapes, is a traveller’s paradise nestled along the western edge of South America. From the arid Atacama Desert in the north to the glacial fjords of Patagonia in the south, Chile offers a diverse array of experiences that captivate the senses and leave an indelible mark on the soul.

LEFT: Torres del Paine National Park TOP: Playa Caleta Abarca - Viña del Mar BOTTOM: Valle de la Luna, San Pedro de Atacama, Chile.
By Alana Lauren

One of Chile’s most iconic destinations is the Atacama Desert, renowned as one of the driest places on Earth. Here, travellers can explore otherworldly landscapes dotted with salt flats, geysers, and lunar-like valleys. Witnessing the sunset over the Valle de la Luna (Valley of the Moon), with its surreal rock formations bathed in hues of pink and orange, is an unforgettable experience.

In stark contrast to the desert’s arid expanse lies the verdant beauty of Chile’s Lake District. Nestled amidst a backdrop of snow-capped volcanoes, pristine lakes such as Lake Llanquihue and Lake Todos los Santos summon visitors with opportunities for kayaking, hiking, and engaging with the region’s rich indigenous culture.

No trip to Chile would be complete without a visit to its vibrant capital, Santiago. This bustling metropolis is a melting pot of culture, history, and gastronomy. Wander through the charming streets of the Bellavista neighborhood, adorned with colourful murals and lined with eclectic cafes and art galleries. Ascend the iconic Cerro San Cristóbal for panoramic views of the cityscape framed by the towering Andes Mountains.

For wine enthusiasts, a journey to Chile’s central valleys is a must. Home to some of the world’s finest vineyards, including those in the renowned Maipo and Colchagua Valleys, visitors can indulge in wine tastings amidst picturesque vineyards and learn about Chile’s winemaking traditions dating back centuries.

Heading south, the wild and untamed landscapes of Patagonia beckon adventurers seeking rugged wilderness and awe-inspiring natural beauty. Torres del Paine National Park, with its towering granite peaks, turquoise lakes, and vast glaciers, offers unparalleled opportunities for trekking, wildlife spotting, and immersing in the raw power of nature.

Chile’s rich cultural heritage is also evident in its historic cities such as Valparaíso, a UNESCO World Heritage Site famed for its colourful hillside houses and vibrant street art scene. Explore the city’s labyrinthine alleys adorned with murals, ride its iconic funiculars, and soak in the bohemian atmosphere that has inspired artists and poets for generations.

Whether exploring the extremes of the Atacama Desert, savouring the flavours of Chilean cuisine in Santiago, or embarking on an epic adventure in Patagonia, traveling to Chile is a journey of discovery that promises unforgettable experiences and lifelong memories.

TOP LEFT: Street graffiti is popular in Valparaiso, Chile. TOP RIGHT: Termas Geométricas, Coñaripe, Chile. BOTTOM: Guanaco herd on the plains of Patagonia with the mounains of Torres del Paine in the background.


The TheIsland drag queen scene is a vibrant and eclectic community, pulsating with creativity, diversity, and boundless expression.

Photos Goudreau Studios, Billie-Jean Bourque

WHAT A Drag ! Drag
Drag !

Nestled within the heart of the Island, it serves as a haven for individuals of all backgrounds, united by their shared love for the art of drag. From glittering performances to dazzling costumes and electrifying makeup, this scene embodies the essence of self-expression and empowerment.

Haus of Zhoosh (HOZ), founded by Blake Caissie in September of 2020, is a celebration of identity and individuality. HOZ includes memebers ZsaZsa Zhoosh, Demona Deville and Vera Getty.“I created the first ever main stage production for drag artists here in PEI. We have our main HOZ show about every two months at Trailside Music Hall. Follow us on social media to stay updated on upcoming performances.”

Drag queens, with their flamboyant personas and larger-than-life personalities, defy societal norms and challenge conventional notions of gender. They serve as beacons of self-confidence and courage, fearlessly embracing their authentic selves on stage and inspiring others to do the same.

One of the most captivating aspects of the local drag queen scene is its inclusivity. Here, diversity reigns supreme, as performers of all genders, sexual orientations, races, and ages come together to showcase their talent and creativity. Whether you’re a seasoned queen or a newcomer taking your first steps into the spotlight, there’s a place for everyone in this vibrant community.

Drag performances are a mesmerizing display of artistry and skill, carefully choreographed to captivate and entertain audiences. From lip-syncing to live vocals, dancing to comedy, drag queens masterfully blend various elements to create unforgettable shows that leave spectators in awe. The energy and passion that radiate from the stage are palpable, drawing viewers into a world of glamour and fantasy.

“I love making people smile, having something to channel my creativity through, and raising money for charity.” Demona Deville, AKA Josh

“I love making people smile, having something to channel my creativity through, and raising money for charity.”
- Demona Deville

OPPOSITE PAGE: Demona Deville performing at Trailside Music Hall.

TOP LEFT: ZsaZsa Zhoosh onstage. (photo: Billie-Jean Bourque)

TOP MIDDLE Demona Deville backstage.

TOP RIGHT: Vera Getty performing onstage.


Borgrs, says. “The feedback I get from the general public is fantastic. Very supportive.”

Behind the scenes, the local drag queen scene fosters a strong sense of camaraderie and support among its members. Performers uplift and encourage one another, offering guidance, friendship, and solidarity in a world that often marginalizes those who dare to be different. It’s a tight-knit community where bonds are forged not only through shared experiences but also through a mutual love for the art form of drag.

“I have been a fan of drag since I was 11-years-old after watching season four of RuPaul’s Drag Race,” said Vera Getty. “It wasn’t until I turned 18 and met drag performers in Halifax that I decided to become a performer myself in 2018.”

Moreover, the local drag queen scene plays a vital role in promoting acceptance and understanding within the broader community. Through their performances and activism, drag queens raise awareness about

“As a hairstylist during the day I’m always looking at my clients’ beautiful hair and have now been able to perform creating custom-coloured human hair wigs for my drag persona.”

important social issues, including LGBTQ+ rights, gender equality, and diversity. They use their platform to spark meaningful conversations and advocate for positive change, inspiring others to embrace tolerance and compassion.

Nauseeah, a guest performer, explains how she stepped into the world of drag, “It wasn’t really something I was inspired to do, it just kind of happened.” She says: “I have a unique relationship with drag as a trans woman. At first drag was just playing with a pretty lipstick, to heal the woman within. Eventually drag developed into something much more - an outlet for my artistic ventures and personal interests, not just a way to celebrate my womanhood in the most unapologetic way possible.”

The impact of the local drag queen scene extends far beyond the confines of the stage. Haus of Zhoosh takes pride in being an integral part of the community, “While we love performing as artists, we are so thankful to give back to the community with every

TOP: ZsaZsa Zhoosh backstage. (photo: Billie-Jean Bourque) ABOVE: Nauseeah performing onstage at Trailside Music Hall. ZsaZsa Zhoosh
“Performing is fun because it’s literally me living my childhood dreams of looking like a pop star performing pop music to an excited crowd.”
- Vera Getty

show,” Caissie says. “By donating a large portion of proceeds over $10,000 to local non-profits and charities since Haus of Zhoosh’s inception. We believe in inclusivity not exclusivity.”

In essence, the local drag queen scene is a kaleidoscope of colour, creativity, and courage. It’s a place where boundaries are blurred, and stereotypes are shattered, allowing performers and audiences alike to embrace their true selves without fear or judgment. As we bask in the dazzling spectacle of each drag performance, we’re reminded of the transformative power of self-expression and the beauty of embracing our differences.

TOP: Demona Deville backstage. ABOVE: Vera Getty
Jen Harding with of Q&A

Q. Briefly, what is the business?

I make bags of all kinds from textiles, either thrifted or from my clients, with high-end hardware and finishes.

Q. When did you launch Bayberry & what prompted you to launch the business?

During the pandemic I started making bags from my teen’s cutoff jean legs and leftover upholstery fabric. After showing a couple on social media, friends and family started commissioning bags.

In 2022, Lisa Freeman reached out for bags for her shop, Messy Crow. Last year, with encouragement from friends who are also makers, I made bags for Artisans on Main in Souris and the Brickworks Garden Market in Toronto. I was diagnosed with breast cancer late 2022 and bag making helped keep me occupied during treatment and recovery.

Q. What inspired the name Bayberry?

The name Bayberry is inspired by the plant of the same name, which is all over my property. It’s also known as myrtle which is my maternal grandmother’s name. I chose the name Bayberry to honour PEI, my grandmother and Mennonite heritage.

Q. How many people are involved in the business?

One. It’s just me! Although my closest people give me feedback and advice: a girlfriend helped me with initial branding and my husband was the one who suggested I use metal nameplates for my bags.

Q. How many products do you offer?

I make tote bags of varying complexity and sizes, including a very popular size inspired by the big IKEA bags. I also make sling bags, messenger bags, backpacks, purses, and cross-body/ belt bags.

Q. Where do you source the fabric for the bags?

The fabric is predominantly thrifted, and sometimes fabric is gifted to me by friends. I’m the person they give their fabric to when emptying out their closets or reducing their fabric stash.

I look for textiles at thrift shops and estate sales. I’ll use fabric remnants, but also look for vintage blankets, curtains, and tablecloths. I sometimes use thrifted belts for straps. I’m a huge proponent of upcycling and reducing our impact on the environment through less consumption, so it’s important to me to source my fabric this way.

When I’m making a commissioned bag, I will also incorporate a client’s fabric or textiles. I made a purse with a lining from a shirt of a recently deceased loved one, and a tote with a lining from a client’s wedding dress skirt she’d stored for 30 years. Still one of my favourite bags.

My straps and hardware are new and sourced from small businesses in North America.

Q. Where are your products available?

In PEI, my bags are available at Artisans on Main in Souris. They represent over 30 Eastern Kings makers and are open from June through September and in December for holiday shopping. I split my time between PEI and Ontario, and my bags are also available at the Brickworks Garden Market in Toronto.

People can also contact me directly anytime for commissions or to purchase any of the bags I have in stock.

Q. How long does it take to produce a bag?

It varies. I make simple tote bags which take a couple of hours, and more intricate bags can take up to 10+ hours to make.

Q. Is each bag unique?

Yes. Generally, I work with smaller pieces of fabric, so only one bag can be made. When I have more material, I make sure each outside, lining, and strap combination is different.

Q. What inspires you?

I love the whole creative process: hunting for textiles in thrift shops and envisioning an end product; matching fabrics, straps, and hardware; coming up with new designs; putting a bag in the hands of its new owner. It’s also been wonderful to meet other PEI makers and be able to support local shops.

Q. Who are your greatest supporters?

My husband, teen, and mother are my biggest cheerleaders, and I have one friend who has commissioned multiple bags for himself, his husband, and other family members. There are so many beautiful fabrics; it’s hard to stop at one!

Q. What are your plans/dreams for the future of Bayberry Bags?

I will make bags as long as it continues to bring me joy, and as long as people buy them. I’d like to participate in some of the Atlantic makers markets and perhaps expand to other stores across the Island.

Bayberry Bags

Instagram: @bayberry_pei

Visit Bayberry Bags at the Atlantic Maker Market in Charlottetown on April 13th.



Loyalty (by Lisa Scottoline )

Franco Fiorvanti is a handsome lemon grower toiling on the estate of a baron. He dreams of owning his own grove, but the rigid class system of Sicily thwarts his ambition. Determined to secure a better future, Franco will do anything to prove his loyalty to the baron. But when the baron asks him to kidnap a little boy named Dante, Franco makes a decision that will change his life—and even the history of Sicily—forever.


The Diamond and the Duke (by Christi Caldwell)

When a wounded soldier and self-proclaimed “beast” finds unlikely friendship with a headstrong and unconventional beauty, they quickly find themselves weaving a tale as old as time.


The Three of Us (by Ore Agbaje-Williams)

Longstanding tensions between a husband, his wife, and her best friend finally come to a breaking point in this sharp domestic comedy of manners, told brilliantly over the course of one day. What if the two most important people in your life hated each other with a passion?


Village in the Dark (by Iris


On a frigid February day, Anchorage Detective Cara Kennedy stands by the graves of her husband and son, watching as their caskets are raised from the earth. It feels sacrilegious, but she has no choice. Aaron and Dylan disappeared on a hike a year ago, their bones eventually found and buried. But shocking clues have emerged that foul play was involved, potentially connecting them to a string of other deaths and disappearances.





Dreamland (by Nicolas Sparks)

Colby Mills once felt destined for a musical career, until tragedy grounded his aspirations. Now the head of a small family farm in North Carolina, he spontaneously takes a gig playing at a bar in St. Pete’s Beach, Florida, seeking a rare break from his duties at home. But when he meets Morgan Lee, his world is turned upside-down, making him wonder if the responsibilities he has shouldered need dictate his life forever.

Nowhere Like Home (by Sara Shepard)

When Lenna gets a call from her old friend Rhiannon, she is startled; Rhiannon disappeared years ago without a trace. But Lenna is even more startled to learn that Rhiannon has a son and that she lives off the grid with a group of women in a community called Halcyon. Rhiannon invites Lenna, a new mother herself, to join them. Why suffer the sleepless nights by yourself? It takes a village, after all.

145 Great George Street, Charlottetown Confederation Court Mall 902.566.3566 | LADIES WEAR
Lady Slipper Intimate Apparel & Accessories 65 Queen Street, Charlottetown | 902.892.6525
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