Together, our staff have 602 years of servicing our members.
PUBLISHER
Little Bird Publishing CEO Jacqui Chaisson jacqui@pei-living.ca
EDITORIAL TEAM
Editor in chief
Food & Drink Editor
Health & Wellness Editor
Home & Cottage Editor
Style Editor
Copy Editor
Contributing Writers
Tracey Warren
Darren LeBlanc
Kelly Mann
Sara Dykerman
Kimberly Rashed
Crystal Smith
Brianne Hogan
Crystal Smith
Alana Lauren
Sara Dykerman
Darren LeBlanc
Cheryl MacDonald
CREATIVE TEAM
Graphic Design
Photography
Jacqui Chaisson
Bobby Jo Goudreau
Story Thorburn
Atlantic 360 Photography
Amy Parsons
Millicent McKay
Angela Rowlings
Kimberly Rashed
Sara Dykerman
70sStudio!
Tatiana Zharkikh
Advertising Inquiries
Tracey Warren 902.626.5148 tracey@pei-living.ca
Kelly Mann 902.303.5342 kelly@pei-living.ca
Little Bird Publishing 29 Valley Street, Unit 2 Charlottetown, PE C1A 4H9 902.394.7499 www.pei-living.ca
PEI LIVING
(L-R) Devan Johnston (Beauty Mark), Jessica Flemming (Flemming Group), Kim Rashed (Styled Essence Collective), Chelsea Lefurgey (New London Carriage House), Stephanie MacDonald (Beauty Mark), Cheryl McBride (Biscuit & Bone)
Women entrepreneurs are a driving force in the global economy. Their ventures span diverse industries, contributing significantly to innovation and economic growth. Despite facing challenges such as limited access to funding and gender biases, women entrepreneurs continue to break barriers, fostering inclusive and dynamic business environments worldwide. In this issue we celebrate local women in business.
Isla Clothing Confederation Court Mall islaclothing.com ON THE COVER
2025 Back (L-R): Kimberly Rashed, Stephanie MacDonald, Chelsea Lefurgey, Seated (L-R): Jessica Flemming, Cheryl McBride, Devan Johnston.
Wardrobe provided by: Lady Slipper 65 Queen Street, Charlottetown ladyslipper.ca
Dow's Fashions 145 Great George St., Charlottetown dowsfashions.com
Cover photographed by: Story Thorburn Photography
78. 40th Anniversary Lady Slipper Celebrates! ARTS & ENTERTAINMENT
89. Under the Spire Celebrating 30 Years!
Women in Business Celebrating Island WIB
&
Trends 2025 Favourite Home Trends 72. A Timeless Retreat Clinton Pond B&B
92. Goose Gives Helping Island Dogs in Need 98. Six Books with Acorn Press Island Authors
Wines
In The Spotlight Island Artist, Joan Savage
Happy Hour Cucumber-Mint Sparklers
Good Eats Garlic Roasted Potatoes
EDITOR-IN-CHIEF
Tracey Warren tracey@pei-living.ca | 902.626.5148
(Photo: Bobby Jo Goudreau)
the season of renewal unfolds, I'm thrilled to present our spring issue, which shines a spotlight on the remarkable achievements of women in business. This edition celebrates the entrepreneurial spirit and dedication of female leaders who are shaping our community's future. Inspiring business women like Debbie Matthews, owner of Lady Slipper Boutique, who is celebrating 40 years in business. We think Debbie says it best, “Treateveryonewithrespect andbefearless.Youhavetobelieveinyourself.”
In addition to honouring these inspiring women, we delve into the world of Canadian and Island wines, exploring the rich flavours and stories behind local vineyards. Our home features offer a glimpse into two stunning residences, each embodying unique design and architectural excellence. To refresh your wardrobe, we showcase the latest spring fashion trends curated by our local boutiques.
We hope this issue inspires you to embrace the energy of spring, support local enterprises, and celebrate the incredible contributions of women in business.
Make yourself a refreshing cocktail or a cup of tea, relax and enjoy the issue.
Cheers.
CUCUMBER-MINT SPARKLERS
INGREDIENTS
1-inch piece of seedless cucumber finely chopped 1/2 ounce fresh lime juice
1-1/2 ounces vodka 2 tsp mint simple syrup
3 ounces Prosecco or champagne
MINT SIMPLE SYRUP: 1/2 cup granulated sugar
1/2 cup water
1/2 cup fresh mint leaves
FOR GARNISH: 3-4 slices cucumber 1 sprig fresh mint
METHOD
First, you’ll need to make the simple syrup. In a small saucepan, bring the sugar, water and mint leaves to a boil. Reduce the heat and simmer, swirling the saucepan occasionally, until the sugar dissolves, one to two minutes. Remove from the heat and cool completely before using.
In a cocktail shaker, muddle the chopped cucumber with the lime juice. Add the vodka, simple syrup and a few ice cubes, and shake vigorously until the outside of the shaker becomes frosty. Strain into a glass filled with ice and top with Prosecco. Garnish with the cucumber slice and mint sprig.
FOOD & DRINK Editor's Letter
Darren LeBlanc
Somm. WSET, CAPS
Cardigan Station & Cork Dork Hospitality Inc. E: wineandspiritpei@gmail.com
(Photo: Bobby-Jo Goudreau)
You can feel it—the air, the water— even the precipitation has given way to a subtle and familiar feel. The ice has broken. Our hedonistic selves are waking, slowly turning over from our winter slumber, dreamily committing to another bite, another sip, and potentially even another night.
Our spring edition will satisfy even the most ambitious minds who, thirsting for local knowledge and experience, toil day and night to prepare for the coming season. In this edition, we bring you the women of Murphy Hospitality Group, featuring some of the most talented chefs on our Island.
Just like you, we are trying our best to find solace and respite in these uncertain times. Finding the resources from within is something we can all do to remind ourselves of our collective strength, Island pride, and community diversity. Cheryl MacDonald helps provide some choices to assist in this practice with a rundown of some fantastic Canadian and PEI wines.
Lastly, if you are a nervous eater like me, there are some really fantastic recipes to try—perfect for testing your new outdoor dining set or to carb-load for any long-distance swims or trekking over mountains that might pop up in our futures (gulp). Happy Spring, everyone!
GARLIC ROASTED POTATO, EGG, & SPINACH SALAD
DID YOU KNOW?
Baby potatoes are just standard potatoes that are harvested before they've fully matured. Compared to full-grown potatoes, they have a creamier texture and a thinner, more delicate skin.
INGREDIENTS
POTATOES
1/2 pound potatoes, baby potatoes are best
1 tbs olive oil
2 cloves garlic (minced) 1/4 tsp sea salt
1/4 tsp black pepper
SALAD
4 cups lightly packed spinach
2 soft or hard-boiled eggs (sliced or quartered)
Black pepper (for serving)
Salt (for serving)
MUSTARD DRESSING
3 tbs olive oil
2 tbs champagne vinegar (or a light vinegar)
1 tsp Dijon mustard
2 tsp Island honey
1/4 tsp sea salt
METHOD
Preheat oven to 400˚F. Bring a pot of water to a boil. Quarter the potatoes and add to the water, cooking for three to four minutes. The potatoes should just be tender and have a good firmness to them. Drain and place in a roasting pan.
Add the garlic and drizzle the potatoes with olive oil, salt, and pepper. Stir until the potatoes are well oiled and garlic is dispersed among the potatoes.
Bake for 25-35 minutes until garlic is browning, stirring at least once halfway through. Remove and let cool slightly.
In a small bowl, whisk together the ingredients for the dressing. In a separate bowl, combine the spinach, eggs, and roasted potatoes. Drizzle dressing over the salad and toss until the salad is coated with dressing.
Celebrate Canada at the Festival of Wines
The Festival of Wines Prince Edward Island is just around the corner, and we couldn’t be more excited to invite you to experience all the best that Canada has to offer! This year, we’re proudly celebrating Canada as the featured country, and we can’t wait to showcase the incredible wines and flavours from coast to coast.
Words by Cheryl MacDonald | Specialty Product Advisor, Notables by PEI Liquor | Photo: Blue Mountain Vineyard, BC
Thefestival will take place over two nights, from Friday, April 25th to Saturday, April 26th, 2025, at the stunning Delta Prince Edward. Whether you’re a firsttime attendee or a returning guest, this year’s festival promises to be an unforgettable experience. With the Delta as the host venue, you’ll enjoy a grand setting to match the excitement of the evening. Dress in business casual or make it your moment to wear that special outfit you’ve been saving for the perfect occasion – the choice is yours!
This year’s event is all about celebrating Canada’s wine regions, and you’ll find plenty of local wines to explore. The atmosphere will be lively and festive, with elegant décor, music, and a vibrant energy that will surround you. Upon entry, you’ll receive your tasting glass, and from there, you’ll be able to sample around 255 wines – all included in the price of your ticket. Local eateries will also be serving up delicious Canadian-inspired bites, and there will be
plenty of water stations and bread baskets to keep your palate fresh and your body hydrated throughout the event.
As a product advisor, I’m thrilled to explore some of my personal Canadian favourites, including Henry of Pelham Old Vines Baco Noir and Inniskillin Discovery Series Sauvignon Blanc, a gorgeous barrelfermented wine. If you love wines from the Okanagan Valley, be sure to try the Little Engine Union, featured on the VIP tasting list. The beauty of the festival is that you get to taste each wine personally, allowing your own palate to discover the unique Canadian flavours.
One wine I’m especially excited to try is the Vite Colte Barbaresco Spezie, which promises to be a truly memorable experience. If you’re a fan of Pinot Noir, the Tawse Growers Blend
Pinot Noir is a must-try and of course, it’s a Canadian Pinot Noir, a grape that holds a special place in my heart due to the expertise required to craft an exceptional bottle.
With so many amazing wines to explore, it’s impossible to highlight them all, but I encourage you to join us for these two unforgettable nights and discover the Canadian wines that speak to your
◀ Blue Mountain Vineyard, located in the Okanagan Valley, BC with McIntyre Bluff and Vaseux Lake in the background.
palate. Whether you’re chatting with me, one of my fellow product advisors, or the knowledgeable PEILCCtrained staff, we’re all here to help you find wines you’ll love, offer product suggestions, and answer any questions you may have.
To prepare, don’t forget to create an account on the Wine Festival App: wines. peiwinefest.com. It’s a fantastic way to create your “must-try” list ahead of time, which will help you navigate the tasting room and ensure you don’t miss out on any of Canada’s finest offerings. Trust me, palate fatigue is real, so having a plan will make your experience that much more enjoyable.
As we approach the festival, our wine training sessions are in full swing, and I’m excited to dive into tasting, swirling, sniffing, sipping, and taking notes on each bottle. It’s always a pleasure to share these experiences with customers who appreciate fine wine and the craftsmanship behind each bottle.
So, plan ahead, arrange your ride, stay hydrated, enjoy the local bites, and wear comfortable shoes! This year’s Festival of Wines is going to be an exceptional celebration of Canada’s wines, and we can’t wait to share it with you.
Get your tickets at peiwinefest.com and join us for two unforgettable nights of wine, food, and Canadian celebration!
NOTABLES BY PEI LIQUOR Located inside Founders' Food Hall & Market 6 Prince Street, Charlottetown lccnotables@liquorpei.com www.liquorpei.com
Cheryl MacDonald is the Specialty Product Advisor at Notables by PEI Liquor in the Founders’ Food Hall & Market. (Photo: Bobby-Jo Goudreau)
GROHMANN KNIVES (NOVA SCOTIA)
World famous knives since 1957. Handcrafted Grohmann Knives are recognized around the world for their beauty, balance and quality.
Kitchens Unlimited, House of Kitchens & Fine Dining, features a wide selection of stylish, functional top-quality kitchenware, from brand names you know and love.
Proud to be Canadian Originals
Buy Canadian!
HALIFAX SPICE (NOVA SCOTIA)
A unique blend of herbs and spices we call “Trade Winds Spice Blend” that adds special flavour to steaks, burgers, pork, poultry, vegetables, soups, eggs, popcorn, and an uncommon treat on seafood.
MEYER COOKWARE (PEI)
Performance so good that this PEI-made cookware has been found in some of the most prestigious kitchens in the country, including the Culinary Institute of Canada and the Prime Minister’s residence. Making cookware for Canadians since 1979.
Kitchens Unlimited Confederation Court Mall 134 Kent Street, Charlottetown 902.566.2252
ALL A BOARD PEI (PEI)
All A Board is a local company specializing in cutting boards. Their beautifully handcrafted boards make excellent gifts. They come in lots of shapes and sizes.
GRIMM APRONS (CANADA)
Heavy duty and thick 100% cotton aprons, they're made to last and keep you clean! Extra long ties and adjustable neck line. Front pocket for cooking accessories or maybe your BBQ tongs.
PEUGEOT (FRANCE)
The Peugeot Appolia range of ceramic dishes retain heat and keep food warm for up to 30 minutes. Peugeot ceramics also support freezing temperatures.
TAPERS (DENMARK)
Hand-dipped 14" tapers made in Denmark. Dripless, smokeless and simply one of the world's finest taper candles. Solid colour - all of the way through the candle. Unscented and hypo-allergenic. 100% cotton wick, burns about 1" per hour.
CHEF & SOMMELIER (FRANCE)
A glass for every vintage, Chef & Sommelier glasses are mainly designed and manufactured in France, in a factory based in Arques.
From around the world!
WOODEN SPOONS (FRANCE)
A 12" beechwood spoon made in France. This medium sized spoon is thicker and is able to withstand more wear. Great for all the jobs that require a bit of distance from the heat but still benefit from some wrist control.
LOBSTER SHEARS (ITALY)
Lobster shears in polished stainless steel used to remove claws from shrimps and crustaceans in general. A summer staple!
SWEDISH DISHCLOTHS (SWEDEN) & RAINBOW SCRUBBY (POLAND)
Swedish dishcloths are quick-drying washable dishcloths, super absorbent and odourless. The original Rainbow Scrubby™ is the world's best, most versatile scratchless cleaning pad!
MHG'S FEMALE-LED RESTAURANTS
Words by Jacqui Chaisson | Photos MHG
The culinary industry has long been maledominated, but Murphy Hospitality Group is redefining this norm by appointing women to lead both the kitchen and front-of-house operations in several of its establishments. Notably, The Brickhouse Kitchen & Bar, Sims Corner Steakhouse & Oyster Bar, and Vicinato Ristorante offer distinctive dining experiences that showcase PEI's dedication to local cuisine and highlight the significant contributions of women in the hospitality sector.
THE BRICKHOUSE KITCHEN & BAR
125 Sydney St, Charlottetown | 902.566.4620 | brickhousepei.com
Established in 2011, The Brickhouse Kitchen & Bar is housed in a building with a storied past. Constructed in the mid-1800s, 125 Sydney Street originally served as a warehouse for Daniel Brenan's importing business. Over the years, it has had several owners, including the celebrated graphic artist and environmental activist Marc Gallant, who used the space as a creative studio in the late 1970s.
The restaurant offers a diverse menu designed to cater to various palates, including adventurous eaters, fans of classic dishes, and those with specific dietary needs such as celiac disease or vegan preferences. A standout feature is the Chef's Table, an open kitchen concept
that allows diners to watch their meals being prepared, providing an interactive dining experience. The second floor boasts a trendy space with a cozy bar, while the third-floor lounge, Marc's Lounge, offers a relaxed setting ideal for enjoying meals, cocktails, or hosting private events. Under the leadership of Chef Lucy Morrow and General Manager Emily Duggan, The Brickhouse emphasizes friendly and approachable service, aiming to make guests feel at home while enjoying elevated food and drinks.
Their commitment to using local ingredients and creating a lively yet intimate atmosphere has made it a favourite among both locals and visitors.
Sims Corner Steakhouse & Oyster Bar opened its doors in the fall of 2005, becoming Prince Edward Island's first authentic steakhouse.
Sims Corner specializes in Island-raised, inhouse dry-aged steaks, complemented by an extensive selection of local PEI seafood and the Island's freshest oysters. “Without a doubt Sims is known for our Island steaks but an honourable mention would be our Beef Bacon & Blue appetizer which is PEI tenderloin wrapped in bacon with Cow’s Blue Cheese, candied onions and a pepper port reduction,” General Manager Sara MacIsaac says. “It’s been a staple dish on the menu for as
long as I can remember.”
Chef Miracle Del Rosario's signature dish, the Miso Glazed Atlantic Cod with soy butter, nori rice, and bok choy, exemplifies the restaurant's dedication to culinary excellence. The interior design reflects its historic heritage, providing an intimate, cozy atmosphere mixed with a classic steakhouse vibe.
The restaurant also boasts a diverse and ever-evolving wine list, curated by Sommelier Samuel Wu, featuring bottles from over 20 countries. The wine cellar, located adjacent to the private dining room, houses more than 800 bottles, maintained at ideal conditions for aging various vintages.
Vicinato Ristorante, which opened in late June 2023, offers an authentic Italian dining experience in the heart of Charlottetown. Located on historic Victoria Row, the building dates to 1884 and has undergone
several transformations over the years.
With Chef Kaela Barnett at the helm and General Manager Meghan MacPhail overseeing operations, Vicinato offers a menu that extends beyond traditional pastas and pizzas.
“Designed for sharing, the menu emphasizes true Italian hospitality, complemented by a robust beverage program and a warm ambiance,” MacPhail says. “From the moment you walk in the door to the moment you walk out, you are greeted with friendly faces, warm hospitality and delicious food and drink. We take pride in ensuring our guests have a memorable experience, whether it be for a quick lunch, date night, celebrating a special occasion with friends, or hosting an event in our private room.”
Each of these establishments contributes to Charlottetown's dynamic dining landscape, offering patrons a blend of rich history, diverse culinary offerings, and exceptional hospitality.
Sims Corner Steakhouse & Oyster Bar
Vicinato Ristorante
◀ Oysters at Sims Corner Steakhouse & Oyster Bar
Vicinato Ristorante
CHEF'S PROFILES
Meet the women culinary talents behind Vicinato Ristorante, The Brickhouse, and Sims Corner— the chefs who craft the dishes that embody the excellence synonymous with the Murphy Hospitality Group.
Words by Darren LeBlanc, Food & Drink Editor
Photos Bobby Jo Goudreau
Chef Kaela Barnett, Chef Vicinato Ristorante:
Q: What drew you to the kitchen and when did you decide you wanted to become a chef?
Chef Barnett: Growing up I always enjoyed being in the kitchen helping my grandparents make dinner. I have always loved food. Meeting so many different creative people in different areas of the food industry made me want to become a chef early on in my cooking career. There are so many amazing individuals you get to meet, work alongside with and become friends with in this industry, always keeping you interested and learning along the way.
Q: Kitchen management is a busy career. How do you find balance between your professional and personal life?
Chef Barnett: Finding balance in my life starts with being organized and planning out my days for the week. I plan my week in the office and the
kitchen strategically so that I am able to go home and leave my work behind. Having a supportive sous chef and kitchen team is the biggest key; without them it would not be possible.
Q: Atari, Sega, Playstation or Hiking?
Chef Barnett: This is a hard one... I always enjoy a good old video game but hiking is more prominent in my dayto-day life. I have two very active dogs who take up a lot of my outdoor and spare time. We try to go somewhere new to adventure whenever we can.
Chef Lucy Morrow, The Brickhouse Kitchen & Bar:
Q: Describe for us some of the challenges that have shaped your management style and what advice you have for people in the culinary industry facing similar adversity.
Chef Morrow: My leadership style over the years has developed into leading by
example first and foremost, plus, encouraging staff to take time off to enjoy their life outside of work. When I was younger, I found myself in chef positions that I honestly wasn't quite ready for, but committed to showing up every day trying to be a little better. I was naturally prompted to be learning alongside of my coworkers while I figured out how to run a kitchen. This evolved into feeling most comfortable showing people how to execute prep & the line by doing it right alongside with them, giving them the independence & confidence to try new skills.
I am also no stranger to burnout, a sacrifice I made to hone my skills years ago. I would do it all again, but I would never encourage someone to put in those crazy hours that used to be (and still are) so common. So, I am very upfront with the staff that they can and should take time to do their hobbies, go to family dinners, or whatever it is they don't want to miss out on.
My advice to people struggling to find time for themselves is to give yourself some grace; the restaurant will actually be fine if you're not there every waking second.
Q: You have been in lead positions in a number of successful kitchens. What experiences shaped that progress other than work?
Chef Morrow: Outside of work, my experience playing soccer and running is where I got my drive to dig deep even when the chips are down. The first time I ever had the realization that I could maybe be a good cook was when I realized cooking was a team sport and the skills I had as an athlete were applicable to a professional setting.
Q: You are stranded in a remote desert. You have two items and one person (literally anyone) with you. Who/what are they and why?
Chef Morrow: On a desert island I would bring a good multi-use knife and a
laying chicken for obvious reasons! I would also bring my brother Henry because he's a certified yapper, and a resourceful woodsman.
Chef Miracle Del Rosario, Sims Corner Steakhouse & Oyster Bar:
Q: Is there a favourite cut of meat you use on your menu at Sims Corner?
Chef Miracle Del Rosario:
My favourite cut at Sims is the Côte de boeuf, a bonein ribeye that's packed with flavour. The marbling makes it incredibly tender and juicy, and the bone adds that extra depth of flavour while it cooks. We serve it with our house-made Café de Paris compound butter which just melts on the steak, adding a rich, herby and slightly umami kick. It is a simple yet perfect way to let the quality of the beef shine.
Q: Was there a mentor in your life that helped bring you to culinary? (If not, maybe a notable person that
inspired you, or a philosophy that drives your ambition in the kitchen?)
Chef Miracle Del Rosario:
Every time I am faced with a challenge, I always ask myself “What would Chef James do?” Chef James is one of my most influential mentors throughout my career. His approach to culinary left a lasting impact on me. With experience in Michelin-starred restaurants and big hotel brands, his style was rooted in traditional techniques, with a strong emphasis on precision and every component being executed flawlessly. What resonated with me the most was his philosophy: respect the ingredients and let them shine. But what set him apart was his patience in teaching others. He had a way of pushing people to be better without breaking their confidence. I carry his values and teachings with me in everything I do.
Q: What is the most complex/ intense service you've faced and what's your go-to for recuperating after such a service?
Chef Miracle Del Rosario:
The most intense service I’ve faced are New Year’s Eve and Valentine's Day where the pressure to be flawless while serving a high volume of guests can become incredibly challenging. However, my team and I always make sure that everything is planned well and organized ahead of time. At the end of the day, I unwind by sitting in my reading chair and getting lost in a good book which takes me away from the real world for a moment and helps me recharge for the next day.
125 Sydney St, Charlottetown 902.566.4620 brickhousepei.com
SIMS CORNER
STEAKHOUSE & OYSTER BAR
86 Queen St, Charlottetown 902.894.7467
simscorner.ca
(L-R) Chef Kaela BarnettVicinato Ristorante, Chef Lucy Morrow - The Brickhouse, Chef Miracle Del Rosario - Sims Corner
Exploring the Magic of PEI Wines
Arecent question from a customer— “What do you think about our local wines? Are they overpriced?”— really made me think. The answer is far from simple, as it involves understanding the unique qualities of PEI wines and the craftsmanship behind every bottle.
Let’s start with a bit of personal history. When I first began my journey into the world of wine, my understanding was quite limited—though over time, I’ve gained a deep appreciation and expertise. I distinctly remember my first experience with Pinot Noir, when I thought, “This tastes so light and delicate, almost like it’s watered down!” At the time, I didn’t realize that
Words by Cheryl MacDonald | Photo: Evan Ceretti (Matos Winery)
Pinot Noir is meant to be a light-bodied wine, and I certainly didn’t appreciate its subtle nuances. Over time, through working in wineries and learning from skilled winemakers, I developed a deep respect and understanding of wine—especially the incredible wines produced right here on PEI.
PEI wines are a reflection of our island’s unique terroir, and there’s something truly special about the way they are made. One of the most significant aspects of local wine production is the hand-harvesting of the grapes. Unlike larger wineries, which often use machines to harvest their crops, PEI wineries select only the healthiest, ripest grapes by hand. This careful selection process ensures that only the best quality fruit goes into the wine, contributing to the exceptional flavours that make our wines stand out.
Our island’s climate can be challenging for grape growers. With cold winters and hot, humid summers, it’s a delicate balance to ensure a successful harvest. PEI sits at the edge of the latitude range where grapes can be grown, making it a truly unique region for winemaking. Despite the challenges, our wines are known for their distinctive character, shaped by our climate and the care of local growers.
Inside the wineries, the magic continues. Some of our wines are barrelaged in French oak, adding another layer of complexity and richness. The bottles themselves may even come from Europe or Asia, further reflecting the global influences on our local wines.
When you enjoy a glass of PEI wine, you're tasting not just the grape, but the story of our island—the care of the growers, the challenges of the climate, and the passion of the winemakers. PEI wines are a celebration of our local terroir, and every sip is a reminder of the incredible journey each bottle has taken from vineyard to glass. So, the next time you reach for a glass, consider the craftsmanship behind it and celebrate the extraordinary wines that come from our island. Cheers to supporting local!
For more expert recommendations and to learn more about our local wines, stop by Notables in the Founders' Food Hall and Market, or contact us directly at lccnotables@ liquorpei.com. At Notables, we are proud to showcase the finest PEI wines and offer you a personalized experience in discovering the exceptional flavours of our island.
CHERYL’S PEI WINE PICKS:
Rossignol High Bank Red (07010Z)
A delightful blend of Baco Noir and Lucie Kuhlman, this medium-bodied, off-dry red wine offers vibrant red fruit flavours with subtle hints of pepper. Its approachable profile makes it an excellent choice for BBQ gatherings, complementing grilled meats and savoury sides.
Rossignol Isle Saint Jean White (09145Z)
This aromatic blend of L'Acadie and Muscat grapes presents a fragrant bouquet of fruit-forward flavours with a smooth, rounded mouthfeel. It’s a perfect match for lighter dishes such as scallops, vegetable plates, or flavourful Asian cuisine.
Matos Strawberry Chardonnay (15752Z)
An irresistible treat that captures the nostalgic flavours of strawberry shortcake popsicles. This wine’s refreshing strawberry notes pair beautifully with sunny patios and fresh salads, making it an ideal choice for relaxed outdoor meals.
Cheryl MacDonald is the Specialty Product Advisor at Notables by PEI Liquor in the Founders’ Food Hall & Market.
(Photo: Bobby-Jo Goudreau)
CHEF RACHEL SAUVÉ
Executive chef and owner at The Cork & Cast
Rachel Sauvé is the Executive Chef and a co-owner of The Cork & Cast. Her culinary training comes from her father, who was the owner and executive chef at The Landmark Cafe in Victoria, PEI, for over 30 years. "I began working at my family business as a young teenager and transitioned into the kitchen in my late teens. I honed my skills and developed my passion for food through his guidance," Sauvé says. "My love for cooking started at a young age with my dad as my inspiration. I was fascinated by how food brought people together. As I got older, I realized that cooking was not just a passion but a way of expressing creativity and connecting with others, which ultimately led me to pursue it as a career."
Cajun Shrimp and Scallop Cocktail
Yields: 1-2 servings | Course: Appetizer
INGREDIENTS
For the seafood:
3 jumbo shrimp, peeled and deveined, tails left on 3 large scallops (10-20 count)
1 tbsp garlic butter or garlic oil
A sprinkle of Cajun seasoning
A sprinkle of dill (fresh or dried)
Optional: Lemon wedges for garnish
For the cocktail sauce: 1/4 cup mayonnaise
1/4 cup seafood cocktail sauce
2 tbsp lemon juice
3 tbsp horseradish
A dash of your favourite hot sauce (like Maritime Madness, made in Montague)
Salt and pepper to taste
"This Cajun shrimp cocktail is delicious like the original, with a zesty twist. Plump and juicy shrimp are coated with Cajun spices and seared, then dunked into a tangy homemade Cajun cocktail sauce."
METHOD
Prepare the seafood: Pat shrimp and scallops dry.
Warm garlic butter or garlic oil in a skillet over medium-high heat.
Season shrimp and scallops with Cajun seasoning.
Cook shrimp for two to three minutes per side until pink and opaque, then remove.
Sear scallops for two to four minutes per side until golden.
Mix the sauce:
In a small bowl, combine mayonnaise, seafood cocktail sauce, lemon juice, horseradish, hot sauce, salt, and pepper. Mix well.
Plate and serve:
Arrange shrimp and scallops on a plate. Serve with the cocktail sauce on the side. Garnish with dill and lemon wedges if desired.
- Rachel Sauvé
HEALTH & WELLNESS
Editor's Letter
Inmy first issue as the Health and Wellness Editor, I am eager to share my perspective on a topic I am passionate about. This edition features insights from various Island experts dedicated to supporting your well-being. These individuals are available to share their knowledge with you and support your wellbeing.
In this issue, I share tips and advice for a holistic approach to health and wellness, encompassing physical, mental, and emotional aspects. I encourage you to embrace the season's opportunities for growth and rejuvenation. Spring, symbolizing renewal, is an ideal time to prioritize your health. The warmer weather encourages outdoor activities, allowing for increased physical exercise and reconnection with nature. Engaging in regular physical activity not only enhances cardiovascular health but also boosts mood and energy levels.
Mental well-being is equally important. Practices such as mindfulness, meditation, or simply spending time outdoors can reduce stress and improve mental clarity. Spring's longer daylight hours can also enhance sleep quality, further benefiting mental health.
Enjoy the sunshine and immerse yourself in this spring issue, designed to inspire and guide you on your wellness journey.
Kelly Mann kelly@pei-living.ca
902.303.5342
“Our bodies are our gardens –our wills are our gardeners.”
– William Shakespeare
Read PEI Living Magazine online: www.pei-living.ca
A HOLISTIC APPROACH TO HEALTH AND WELLNESS
Words by Kelly Mann, Health & Wellness Editor
Ifirmly believe in a holistic approach to health and wellness. Rather than focusing solely on illness or isolated symptoms, holistic medicine considers the whole person—mind, body, and spirit. It acknowledges that stress is not just a mental burden but something that affects our entire well-being. Here are a few holistic methods that can help manage stress effectively.
PHYSICAL ACTIVITY
Regular movement is a powerful way to reduce stress. Exercise releases endorphins, the body’s natural mood enhancers, while also lowering stress hormones like cortisol and adrenaline. Additionally, physical activity improves sleep quality, which is essential for mental well-being. Even a simple daily walk provides an opportunity to clear the mind and break free from negative thought patterns.
MIND-BODY PRACTICES
Yoga and Pilates emphasize the deep connection between the mind and body, incorporating breath control and mindfulness. These practices enhance flexibility, strength, and balance while promoting relaxation and emotional stability.
MINDFULNESS AND MEDITATION
Mindfulness and meditation are invaluable tools for stress relief. When overwhelmed by racing thoughts, we can lose touch with our bodies. Mindfulness encourages awareness of thoughts and emotions without
judgment, helping to break cycles of anxiety. Gratitude is closely tied to mindfulness, shifting our focus from what we lack to what we have, fostering joy and resilience. Meditation, meanwhile, trains the mind to focus, reducing stress hormones and even lowering blood pressure. Just a few minutes of meditation daily can bring inner peace and enhance emotional regulation.
NUTRITION AND STRESS MANAGEMENT
What we eat significantly impacts our stress levels. A balanced diet rich in whole foods provides essential nutrients like magnesium, zinc, and B vitamins, which help regulate mood and energy. Including protein with every meal supports brain function, while reducing caffeine, sugar, and processed foods prevents energy crashes and heightened stress responses.
THE IMPORTANCE OF SLEEP
Adequate rest is crucial for managing stress. Poor sleep is linked to increased anxiety and depression, while quality sleep allows the brain to process emotions and recover from daily stressors. A consistent sleep routine, a calming bedtime environment, and limiting stimulants like caffeine can promote better sleep and overall wellbeing.
PROFESSIONAL COUNSELLING
Seeking professional guidance can be an essential step in holistic wellness. Therapy provides a safe space to explore emotions, identify negative thought patterns, and develop coping strategies. Working with a counsellor
can offer deeper insight and promote long-term stress management.
SPIRITUAL CONNECTION AND HOLISTIC HEALING
Spirituality can play a key role in emotional healing and self-awareness, providing a sense of grounding and community.
Incorporating holistic practices into daily life can lead to profound transformation. The journey to well-being is a gradual process that requires patience, self-care, and compassion. Each small step we take in honouring our mind, body, and spirit strengthens our ability to face life’s challenges, helping us become the healthiest and most empowered versions of ourselves.
In addition to being a part of the PEI Living team Kelly Mann owns and operates Herbology (@herbologypei) where she offers oracle card readings as a spiritual tool for guidance and clarity. “While not a replacement for professional help, these readings can provide insight into life’s challenges, leaving clients feeling uplifted and empowered,” Mann says.
Words by Crystal Smith | Photo: Bobby Jo Goudreau
When Chelsea Almeida launched HGT Counselling, she had a clear vision in mind: a world where everyone has an opportunity to heal, grow and thrive through access to compassionate support and innovative therapies in an engaging and nurturing environment.
A Licensed Registered Social Worker (RSW), Almeida has over 12 years of experience working with clients seeking to recover from addictions, heal past trauma or deal with challenging life transitions. She also counsels individuals experiencing anxiety or depression, struggling with grief, relationship or family conflict issues, or who need support navigating the stresses of everyday life.
her Walk-and-Talk counselling. “These outdoor sessions combine the benefits of nature, movement and therapeutic support,” notes Almeida. “Clients set the pace, making these sessions suitable for anyone. I choose parks with accessible trails and benches for rest breaks so there are no limits on who can participate. Canine companions are welcome too!”
As spring approaches with its sense of renewal, Almeida is adding new
Testimonials:
how tough pet loss can be, I’m truly passionate about helping others work through that grief.”
Almeida’s training includes Internal Family Systems (IFS), Acceptance and Commitment Therapy (ACT), Strength-Based and Solution-Focused Brief Therapy (SFBT), and MindfulnessBased Cognitive Therapy (MBCT).
“Working with you has brought me so much progress.”
“Chelsea focuses on core values with a logical, rational and common sense approach. Compassionate, understanding and validating in a respectful and calm manner. Highly recommended.”
She has a Bachelor of Psychology from UPEI, a Bachelor of Social Work from the University of Victoria, and recently completed a Master of Counselling Psychology degree with Yorkville University.
"Meeting you has potentially saved my life in many ways"
Her practice centres on providing a safe and non-judgmental space for clients to talk openly and, through a collaborative process, learn more about themselves and how they can move forward despite the challenges they face.
“Chelsea is both easy to talk to and understanding. From the beginning, Chelsea has made me feel comfortable and was understanding of my thoughts and feelings. She listens carefully and responds thoughtfully which helped build a genuine connection. Her open minded approach made it easy for me to share without fear of judgment.”
Therapy sessions are client-centred, using treatment options tailored to each individual and, ultimately, giving them control over the process.
“One of the foundations of my practice is empowerment. That means helping clients recognize and draw upon their own reserves of strength and wisdom, and supporting them as they chart a path towards healing and a more fulfilling life,” says Almeida.
Almeida offers virtual therapy sessions to clients across Canada and in-person sessions at her office in Charlottetown. One of her more unique services is
features to her practice, including online booking, evening and weekend sessions, a referral incentive option and, for clients in need, a sliding scale fee schedule.
Almeida is also expanding her service offerings. One area of focus will be that of pet loss grief support.
“As an animal lover and longtime supporter of the PEI Humane Society, I’ve had the chance to foster animals. Through this work, I’ve noticed something important–a real gap in support for people who’ve lost their pets. It’s a heartache that not only affects pet owners but also those who work with animals, like vets, vet techs and volunteers. Having experienced
“I am wellversed in many therapeutic methods but, in the end, it’s about the vibe between client and therapist and finding what techniques work best for each person,” she says. “That could be one method or a combination, whatever is most comfortable for the client to help them heal, grow and thrive.”
Words by Alana Lauren | Photo: Atlantic 360 Photography
in mind, others may need guidance,” O’Rourke says. health and wellness goals, and any medications or other therapies they are undergoing. Treatments can also be customized incorporating acupuncture aromatherapy session for to treatment varies, and O’Rourke tailors treatment plans accordingly. Acute strains or sinus issues may require a few sessions in quick succession, while chronic health concerns
care. For general wellness maintenance, she typically recommends visits every acupuncture, reflexology
Steff Sullivan’s journey into entrepreneurship was born out of both passion and necessity. “I had been pushing myself to constantly achieve and care for others without prioritizing my own needs,” she shares. After sustaining an injury in 2017, she gained a deeper appreciation for self-care, later leading her to create Steff Sullivan Collective in 2021, a space where movement, Human Design, and self-care come together to support individuals in reconnecting with themselves.
Drawing from her background in nursing, Sullivan combines a compassionate, intuitive approach with a rich blend of tools and teachings. “I integrate movement, Human Design, and self-care practices to support the mind, body, and spirit — helping clients create space for what truly nourishes them,” she explains. Sullivan works with clients who feel burnt out and disconnected, offering workshops, one-on-one sessions, and community retreats & events to help participants cultivate clarity, alignment and prioritize rest. “Self-care is not one-size-fits-all. I help clients develop personalized plans that support their unique energy.”
A key component of her work is Human Design, a system that helps individuals align with their natural rhythms. “Discovering my Human Design gave me permission to break free from
STEFF SULLIVAN
A HOLISTIC APPROACH TO SELFCARE AND WELLNESS
Words by Brianne Hogan
Photos: Millicent McKay
INFRARED FITNESS
societal pressures and truly honour my energy,” she says. Now, she integrates this system into her work to help clients understand their energy, build resilience and self-compassion.
In 2025, Sullivan is expanding her offerings to focus more on embodiment practices, blending meditation, movement, and self-awareness. “One of the key teachings in Human Design is getting out of the head and into the body,” she notes. While she isn’t planning full retreats this year, she will host smaller healing experiences to foster connection and community.
For women business owners entering the wellness space, Sullivan’s advice is simple: “Trust your inner wisdom. Sustainable success is built on alignment, not overwork –rest and reflection are just as important as action.”
A VIBRANT COMMUNITY FOR ACTIVE BODIES AND HEALTHY MINDS
IN2000, Olympic gold medalist Dave “Eli” MacEachern and his wife, Triona Harrop, relocated to PEI. MacEachern is a decorated bobsledder with three Olympic appearances and numerous World Cup medals and Harrop, originally from BC, has extensive background as a professional dancer and fitness enthusiast.
In 2003, the two established PEI’s first Pilates studio. Their commitment to innovative fitness solutions led to a partnership with the iconic athletic brand Lululemon in 2004 as a partner retail store. By 2008, the duo expanded their offerings by opening the Island’s first hot yoga studio. Services were further diversified with group fitness classes such as Hot Athletica—a signature high-intensity interval training (HIIT) experience—hot yoga, pilates, spin, and Eli Sport adult training, now known as Eli Sport Athletica.
In 2015, reflecting a commitment to cuttingedge fitness technology, the company rebranded as Infrared Fitness. This change highlighted their state-of-
the-art hot studio, powered by medical-grade infrared heat, which offers numerous health benefits and provides a more comfortable experience compared to traditional heating methods.
Infrared Fitness operates today as an Island-owned, private fitness facility offering a diverse range of services. These include classes in their infrared-heated studio—such as Hot Athletica, Pilates, Hot Yoga, Hot Barre, Hot Core and Yin – as well as private training, interval training, and high-performance athlete training through Eli Sport.
The facility has a private gym, dedicated Pilates reformer studio and a hydrotherapy room featuring a steam room and commercial cold plunge.
The facility has become a vibrant community for active bodies and healthy minds, embodying its mission to offer innovative and inclusive fitness experiences.
The company is supported by an outstanding team of instructors and staff and a dedicated clientele.
Infrared Fitness | 99 Pownal St,
Glow Up at Grand Senses Spa: Hair, Skin and Self-Care Done Right
Words byBrianne Hogan | Photos: Angela Rowlings
AtGrand Senses Spa, beauty and wellness go hand in hand, offering treatments that go beyond relaxation to deliver real results. From hair-strengthening treatments to detoxifying facials, every service is designed to restore balance and enhance overall well-being and is personal to each guest.
“Our stylists are trained to assess each guest’s hair and recommend the best treatments,” says Virginia MacIsaac, manager of Grand Senses Spa. Because each hair type has unique needs, stylists ensure that every treatment is customized for maximum effectiveness.
One of the standout new treatments at the spa is the Aveda Botanical Hair Treatment, an innovative solution for damaged hair. “This is a treatment that truly transforms hair,” says MacIsaac. “It builds new bonds, strengthens instantly, and our guests can actually feel the difference as soon as they leave the salon.”
The Botanical Hair Treatment can be added to a shampoo and blowout,
a haircut, or even a colour service, ensuring that every guest can benefit from stronger, healthier hair. To extend the effects beyond the salon, Grand Senses carries a full line of Aveda products designed to maintain results at home.
Hair health starts at the scalp, and Grand Senses Spa places a strong emphasis on scalp treatments that promote long-term hair vitality. The Aveda Scalp Solutions treatments include exfoliation, hydration, and rebalancing, all crucial for maintaining a healthy scalp.
“A lot of people don’t realize that scalp health plays a huge role in the way their hair looks and feels,” MacIsaac explains. “Our Exfoliating Scalp Treatment removes buildup and excess oil, while the Scalp Renewal Treatment deeply hydrates and restores balance.”
For those looking to continue scalp care at home, the Overnight Scalp Renewal Serum works while they sleep, improving hydration and scalp barrier strength without silicones or sulfates. For guests struggling with dry hair, the Nutriplenish Treatment is a deeply nourishing service that replenishes moisture with a blend of oils and butters.
Beyond hair, Grand Senses Spa is dedicated to skincare that delivers visible improvements. The Lymphatic Facial is a prime example, using massage techniques to stimulate the lymphatic system, flushing out toxins, bacteria, and excess fluid. “This facial is amazing for reducing puffiness and improving circulation,” says MacIsaac. “Not only does it make the skin look more radiant, but it also enhances product absorption, making skincare more effective.” The spa is also introducing new advanced treatments, including the EMS Body Scrub, which uses Electro Muscle Stimulation (EMS) to tone, strengthen, and sculpt muscles while enhancing circulation, going beyond traditional scrubs.
Another new addition is the Biomedika Facial, featuring a locally made skincare line from Nova Scotia. “We’re really proud to offer a facial treatment that not only delivers results but also supports local skincare innovation,” MacIsaac says.
Personalization is key at Grand Senses Spa. Every guest receives a consultation before their service to ensure their treatment is tailored to their unique needs. “Our guest services team asks open-ended questions to understand what each client is looking for,” notes MacIsaac. “That way, we can make sure every experience is fully customized and delivers the best possible results.”
Personalization is key at Grand Senses Spa. Every guest receives a consultation before their service to ensure their treatment is tailored to their unique needs.
GRAND SENSES SPA 123 Grafton Street, Charlottetown 902.394.8332 grandsensesspa.com
▲ Virginia MacIsaac (Photo: Bobby Jo Goudreau)
Gown: Perfect Pear Bridal
TAKING CARE OF BUSINESS
Women Without Limits
Words by Crystal Smith | Photos: Amy Parsons
If you can see it, you can be it. This simple yet powerful phrase captures the spirit of women who empower themselves–and each other–to achieve their personal and professional goals.
Women are natural multitaskers, seamlessly balancing careers, families and personal passions. With so much creativity, drive and ambition, many refuse to limit themselves to just one path.
“So don’t,” says Kimberly Rashed of Styled Essence Collective. “Embrace all the things that inspire you and forge your own unique path, doing what you love.”
This mom of four is a model agent and coach, stylist, fashion editor, content creator and brand developer. Rather than keeping these roles separate, she’s bringing them together under one brand—uniting her vision and expertise.
“I thrive on wearing multiple hats,” she says. “Building a career with multiple layers isn’t just practical—it’s exciting. It allows me to explore my passions, stay creative, and continue
growing in new and unexpected ways.”
“Think of it as diversifying your career portfolio,” she adds. “By nurturing different passions, women create exciting, fulfilling lives filled with growth, learning, and financial independence.”
Rashed believes confidence is the key to success, and it starts with embracing who you are—fully and unapologetically. “It took me years to fully settle into who I am, and I wish more women could find that confidence earlier, because once you do, everything changes. You stop asking for permission, you trust your instincts, and you step into your potential without hesitation.”
For her, that means showing up boldly in business, fashion and life. “I love seeing women take the leap—whether it’s starting a business, reinventing themselves, or just deciding to own their voice. That kind
of energy is contagious.” Part of that shift is happening in fashion, an industry she knows well. The old rules don’t hold the same power anymore. Instead of conforming, women are using style to express who they truly are.
Of course, juggling everything can be overwhelming. “Balance is a constant struggle, if I’m being honest,” she admits. “The key is cutting yourself a break. We’re all just trying our best and if today wasn’t your best, the sun will rise again tomorrow.”
When it all feels like too much, Rashed believes in guilt-free self-care. For her, that has evolved into time at the gym. “For years, I told myself I didn’t have time for it,” she says. “But actually carving out space for myself—where I could
shut off everything else— was life-changing. Now, I don’t know how I managed without it. It’s become such an important element of my routine, not just physically, but mentally.”
Her advice to young women ready to take control of their careers? “Don’t let others hold you back. If you have the vision and the drive, you have to shut out the naysayers. If you listen to them, you’ll never go all in.”
STYLED ESSENCE COLLECTIVE
styledessencecollective@gmail.com 902-628-7403
Stephanie MacDonald, a nurse practitioner, and Devan Johnston, an aesthetician and permanent makeup artist, founded Beauty Mark Medaesthetics with a shared vision: to create a welcoming, comprehensive space where clients can receive high-quality, science-backed aesthetic treatments.
“Our inspiration to become business owners was ingrained in us early on,” MacDonald explains. “After years of working in the industry, we each developed specialties—Devan in permanent makeup and myself in injectables. We had a strong desire to offer comprehensive aesthetic services in a space that truly reflected our values.”
That vision became a reality when they launched Beauty Mark, where they now lead a team of highly skilled professionals, including five aestheticians, two registered nurses, and two nurse practitioners. Their goal is to provide a wide range of beauty services in one convenient location, from injectables and skincare treatments to permanent makeup and laser hair removal and intense pulsed light (IPL).
BEAUTY MARK MEDAESTHETICS
Words by Brianne Hogan | Photos: Amy Parsons
While clients have access to all their beauty services in one space, at Beauty Mark, no two treatment plans are the same. “We really encourage new clients to book a consultation,”
says MacDonald. “This allows us to review their history, understand their skincare concerns, and develop a collaborative, comprehensive plan.”
Recognizing that skin health requires a multimodal approach, they offer a variety of treatments tailored to individual needs. “For example, if a client is concerned about large pores, wrinkles, sun damage, and dullness, we may recommend a combination of dermaplaning with a chemical peel for pore size and brightness, Botox for wrinkles, and IPL for sun damage and collagen stimulation,” MacDonald explains.
In addition to in-office treatments, MacDonald and Johnston strongly advocate for medical-grade skincare. “We value the scientific evidence that supports the medical-grade skincare we choose for our business,” Johnston says. “Clients who consistently use these products tend to have much better aesthetic outcomes because their skin is preconditioned and healthier before receiving treatments.” They carry carefully selected brands, including SkinCeuticals, Vivier, HydroPeptide, EltaMD, and ZO Skin Health.
“We love SkinCeuticals’ CE Ferulic Vitamin C serum, Vivier’s encapsulated retinols, and EltaMD’s range of SPF products, hydropeptide makeup melt for different skin types,” MacDonald shares. “Each product line plays a role in improving hydration,
reducing fine lines, and brightening the skin.”
MacDonald and Johnston are also deeply committed to ongoing education.
“Evidence in aesthetics is always evolving, and we believe it’s crucial to stay knowledgeable about the latest techniques and technology,” Johnston says.
“This ensures we deliver the highest quality services to our clients.”
Beyond technical expertise,
Beauty Mark is about empowerment. “It makes me feel good when I am seeing a client who had some recent brow services by Devan, like microblading, and you can tell by their energy they are so happy with the results,” MacDonald says. “We offer very unique services that have impactful results—like permanent eyeliner, microblading, and biostimulators such as Radiesse and Sculptra, which stimulate collagen and improve skin laxity for up to two years.”
At its core, Beauty Mark is more than an aesthetic clinic—it’s a warm, welcoming, feminine space where science, artistry, and client care come together to create beauty that’s both natural and confidenceboosting. As Johnston puts it: “We love the relationships we get to develop with our clients. We feel very lucky to have a steady clientele who trust us to provide their aesthetic services. It makes us happy to see our clients in follow-up, beaming with their results. That’s what we love most about what we do—making our clients look and feel their absolute best.”
At its core, Beauty Mark is more than an aesthetic clinic—it’s a warm, welcoming, feminine space where science, artistry, and client care come together to create beauty that’s both natural and confidence-boosting.
BEAUTY MARK MEDAESTHETICS
10 Pownell Street, Charlottetown 902.566.3000
info@beautymarkmedaesthetics.com
beautymarkmedaesthetics.com
IG @ beautymarkmedaesthetics
FB Beauty Mark Medaesthetics
New London
CARRIAGE HOUSE
A Four-Season Destination for Gatherings Large and Small
Words by Crystal Smith | Photos: Bobby Jo Goudreau
When Chelsea Lefurgey and her husband saw the Ramsay Barn property for the first time, they immediately recognized its possibilities. “The grounds were so quaint and beautiful,” says Lefurgey. “We knew the property held lots of special potential.”
After signing the deed of sale in 2019, they spent some time renovating to bring that potential to life, opening for business in the spring of 2020.
From the beginning, the couple had a clear vision of what they wanted to achieve with the New London property: a versatile events venue that included accommodations for an all-inclusive feel.
“We wanted to create a space where guests could arrive and not have to worry about leaving for the entirety of the day,” says Lefurgey.
The centrepiece of the property is the 4,200 sq. ft. barn. Built by dairy farmer Frank A. Ramsay around 1920, it is now an event space for up to 225 people that can be rented in full- or half-size formats. For smaller events and wedding ceremonies, the 2,000 sq. ft. carriage house is available. Bridal parties are welcome to use the Hen House to prepare for the big day while the groom and groomsmen can relax in the Studio Bar before the ceremony. The property also has lots of great locations for photos.
Accommodations include the property’s historic farmhouse. With four bedrooms and a fully equipped kitchen, it is ideal for post-wedding stays or a family vacation for up to 10 people. The Clinton Cottage, a short drive away, sleeps six and, right next door to the property, a 3-bedroom suite offers more space for guests.
Year-round operations were always a goal for the Lefurgeys and one they
“We wanted to create a space where guests could arrive and not have to worry about leaving for the entirety of the day.”
- Chelsea Lefurgey
realized with the help of the great team that works at the venue.
“We have recently upgraded the barn to be able to hold events yearround for up to 100 people,” notes Lefurgey. “There was a high demand for Christmas parties that could accommodate larger crowds. We have also hosted winter weddings in the space.”
This winter saw another update to the property with the addition of two Trackman golf simulators. Available from November through May to guests and the general public, the simulators are housed in enclosed booths for practice games or shooting a virtual round on some of the world’s most iconic courses. Golfers and friends can also enjoy full bar service and a menu of bar snacks.
In the nearly five years since it opened, the New London Carriage House has been the site of weddings, conventions, reunions, milestone anniversary and birthday parties, and even a pop-up shop fundraiser.
As their own milestone business anniversary approaches, the Lefurgeys are feeling very fortunate.
“We love the opportunity that the venue provides for us to get to know people across the Island and nationwide. We have formed deep and solid relationships with other small businesses and the support received has been invaluable,” says Lefurgey. “And we love being able to provide our clients with a ‘true Island experience.’”
Jessica Flemming is no stranger to real estate. With over a decade of experience in residential and commercial properties, she has built a reputation for strategic thinking, financial expertise, and a clientcentred approach. But her journey in the industry started long before she earned her credentials.
Growing up in a family deeply involved in real estate and construction, Flemming was immersed in the business from an early age. “I was a kid collecting quarters from laundry machines, cleaning hallways in our rental properties, and building relationships with our tenants at a young age,” she recalls. “Those experiences taught me firsthand that real estate isn’t just about buildings— it’s about people and problem-solving.”
With a unique blend of expertise—including an MBA, a BBA in Business Administration, and a degree in Human Resources—Flemming brings a well-rounded skill set to her clients. Her previous role as a Director of Human Resources sharpened her negotiation skills and ability to navigate complex situations and pivot—key qualities in today’s fast-paced real estate market.
Specializing in both residential and commercial
real estate, Flemming helps buyers, sellers, and investors make informed decisions.
“Real estate isn’t just about buying and selling—it’s about smart investing, financial planning, and creating real value,” she explains. Whether guiding first-time homebuyers or advising seasoned investors, she ensures her clients' choices align with their long-term goals.
Additionally, Flemming’s background in property management gives her a competitive edge, offering insights into rental demand, pricing, market trends, and strong tenant relations.
“I provide custom property management services, from long-term rentals to shortterm stays,” she says. “I also help investors maximize their rental income and control costs, while ensuring smooth operations.”
Her expertise also extends to helping tenants transition into homeownership, guiding them through saving for a down payment and navigating the buying process.
In a competitive industry, Flemming believes success comes down to market knowledge, strong communication, and genuine care.
“A strong work ethic, quick response times, and a gogetter attitude are essential,” she says. “But beyond that, clients need to feel valued. Professionalism builds trust, and personal connections make the process exciting instead of stressful.”
Her dedication paid off in 2024 when her team was named one of the Top 25 RE/MAX Teams in Canada.
“It was a huge honour,” she says. “But at the end of the day, my biggest reward is seeing clients happy in their new homes or making smart investment moves.”
As the PEI real estate market evolves, Flemming remains focused on personal service. “Technology can streamline transactions, but real estate will always be about the people, trust, and guidance,” she says. “That’s what I’ll always prioritize.”
Outside of work, Flemming is just as busy. “I start my day at the gym before diving into work, and after that, I’m at the hockey rink, basketball court, or baseball field with my kids,” she says. “Spending time with family, travelling, and unwinding at the cottage or beach keeps me grounded.”
With a career built on dedication, adaptability, and passion, Flemming continues to make a lasting impact—one property, one family, and one community at a time.
15 Tannery Court, Charlottetown
$1,189,000 | 7 BEDS | 4 BATHS
MLS#202505745
Discover 15 Tannery Court, a custom-built Cape Cod home in Charlottetown’s soughtafter Trailview Extension subdivision. This impressive property offers 4,768 sq. ft. of living space, featuring seven bedrooms and four bathrooms, along with an oversized two-car garage. The main level boasts a chef’s kitchen with a ninefoot kitchen island, quartz countertops, premium fixtures, a walk-in custom pantry, and a stunning main floor laundry room with custom mudroom entry. The primary bedroom is a true retreat, complete with
a spa-like ensuite featuring a walk-in steam shower and a luxurious soaker tub. Additional highlights include nine-foot ceilings, a private deck with hot tub, and a spacious finished basement with a large recreation room ready for customization, a family room, and ample storage. Situated on a professionally landscaped 0.31acre corner lot, this exceptional home is centrally located, just minutes from schools and shopping, offering the perfect balance of luxury, convenience, and everyday living.
The Bone & Biscuit Co.
Everything You Need for Happy, Healthy Pets
By Crystal Smith | Photos: Bobby Jo Goudreau
To help our pets live their best lives, we need to follow the advice we would give ourselves: eat nutritious food, maintain a healthy weight, and get lots of exercise.
FOR
Cheryl McBride, owner of the Charlottetown location of The Bone & Biscuit Co., that knowledge came from firsthand experience. After working at a veterinary clinic and seeing various health issues in the patients there, McBride became inspired by the idea of preventative care.
“I thought pet nutrition was the way to go so pets can have fewer visits to the vet, beyond annual checkups,” she says. “As with people, there is a lot we can do to prevent serious illness and other health problems in our pets. It all starts with a wellbalanced diet.”
In late 2024, McBride followed her vision and opened the first PEI location of The Bone & Biscuit Co. The Canadian company was founded on the notion that nutrition is the cornerstone of a pet’s good health, which aligns perfectly with McBride’s own beliefs.
Since opening in late 2024, store staff have welcomed customers looking for advice on everything from dental care to raw food and finding healthier treats and food for their feline and canine companions.
The business is a family affair. “I love being able to work alongside my husband and daughter at the store,” says McBride. UPEI student Alex has joined the family
“We have a range of supplements for concerns like gut and joint health or dryness in the skin or coat. We invite pet owners to drop in to discuss the many options available.”
- Cheryl McBride
in a part-time role. Together, they provide customers with the knowledge they need to make informed decisions for their pet’s nutrition and overall wellness.
Located in Royalty Crossing Plaza, the store has a wide range of foods for dogs and cats, including grain-free and high-protein foods, as well as single-protein food and treats for sensitive pets. Their selection includes canned, dry, freeze-dried and raw food.
Nutritious food is the first step, but sometimes even the healthiest diets need a little boost. Just as people might take a multivitamin or nutritional supplement, pets can too. “We have a range of supplements for
concerns like gut and joint health or dryness in the skin or coat,” says McBride. “We invite pet owners to drop in to discuss the many options available.”
All food, treats and supplements are evaluated by The Bone & Biscuit Co. for their ingredients, freshness, safety, functionality and nutritional value.
Exercise for the mind and body is another important factor in pet health, so the store stocks toys and all the gear needed for outdoor time in any weather.
And what about the “biscuit” part of the store’s name? That’s covered in the bakery, where customers
can shop for special occasion treats like cookies, cupcakes and donuts, all made with fresh, natural and nutritious ingredients.
With two dogs at home—three-year-old Newfoundland Murphy, whom they rescued as a puppy, and 11-year-old black lab Bella—the McBrides bring lots of experience to their business.
“We know that every pet is unique,” notes McBride. “We work closely with customers to understand their pet’s individual needs and help them choose the best products to meet those needs.”
THE BONE & BISCUIT CO. Royalty Crossing
690 University Ave Unit 5, Charlottetown 902.367.1188
www.boneandbiscuit.ca
▲ (L-R) Taylor McBride and Cheryl McBride
Celebrating Island Women in Business
Women entrepreneurs are a driving force in the global economy. Their ventures span diverse industries, contributing significantly to innovation and economic growth. Despite facing challenges such as limited access to funding and gender biases, women entrepreneurs continue to break barriers, fostering inclusive and dynamic business environments worldwide.
In the following pages you can read this year's Women in Business profiles. We know you'll be inspired!
18.9% OF SMALL, MEDIUM SOCIAL ENTERPRISES ARE MAJORITY-OWNED BY WOMEN
50% OF ONLINE BUSINESSES RECENTLY LAUNCHED WERE FOUNDED BY WOMEN
40.2% OF SELF-EMPLOYED INDIGENOUS PEOPLE ARE WOMEN 11.1% OF WOMEN-OWNED BUSINESSES EXPORT
50% OF BUSINESSES LAUNCHED TODAY ARE STARTED BY WOMEN
92.7% OF WOMEN-OWNED BUSINESSES EMPLOY FEWER THAN 20 PEOPLE
Sources: Catalyst (2022); Women Entrepreneurship Knowledge Hub; Women in Business, Grant Thorton (2022)
SUPPORT LOCAL BUSINESS
100% OF THE TIME!
FORSara Dykerman, owner and lead designer of Plank & Pine Interior Design, the concept of home has always been deeply personal. Though she spent much of her early life working on farms—far removed from interior design—those years shaped how she sees and creates spaces today.
"Growing up, we didn’t travel much— when you live on a farm, you're tied to its daily demands. Home was where life happened," she says. From her grandmother’s six uniquely decorated bedrooms to holiday dinners set with heirloom china, she developed an appreciation for how spaces tell stories. "Home isn't just a place; it's a feeling, woven together by the little details that make it distinctly yours."
Though design had always been a passion, Dykerman initially pursued a career in healthcare. But after a
SARA DYKERMAN
decade, she felt unfulfilled. "When I went on maternity leave, it became clear—I needed something more." That realization led her to take a leap of faith, launching Plank & Pine Interior Design in 2020. "It was the best decision I ever made."
At Plank & Pine, the philosophy is simple: create homes that evoke feeling. While PEI’s landscapes influence her work, Dykerman believes the heart of design is in the people. "It’s about understanding our clients on a deeper level, asking the questions they may never have thought to ask themselves—telling their story through design."
One project that embodies this is the Highbank Project, a collaboration with a family from Ottawa with PEI roots. "They trusted us completely, and when
we're given creative freedom, that's when the magic happens."
Dykerman and her team are a processdriven and transparent firm. "Our goal is to eliminate uncertainty. Clients should never be left wondering, ‘What’s next?’ Communication and organization are our superpowers.”
For women starting a business, Dykerman’s advice is simple: "Do your research, reach out to someone you admire, and focus on what you truly want to do."
Words by Brianne Hogan | Photo: 70sStudio!
Photo Sara Dykerman
A Wealth of Riches
PEI’S POWERHOUSE TEAM AT CU FINANCIAL MANAGEMENT
By Cheryl Young | Photos Atlantic 360 Photography
With over 125 years of collective experience between them, the women of CU Financial Management are making inroads in wealth management across Prince Edward Island. Refreshingly, in an industry typically dominated by men, in PEI, three of the five financial advisors at the Atlantic Canadian firm are women. Alongside them are three associates, and this powerhouse team of six is unstoppable.
“Iworked with 31 men,” Regional Financial Advisor Sharon Gallant says of her first job in the finance world 28 years ago. After starting her career in accounting, she moved into financial advising. “I was the only female; it was a hard industry to break [into] because it was a maledominated industry.”
Around the same time, her colleague Krista Ahern began her career in finance, and over time, she advanced from working at a bank’s contact centre to being a financial advisor.
“For me, financial planning allows me to get to know what’s really important to my clients in terms of their financial goals. We can then put a plan in place with advice on getting them there,” Ahern says. “I've never thought of it as a sales position but more of a helping position.”
Candace Champion echoes that sentiment. She too started out in the banking industry, working as a teller, but continued to expand her education so that she could help more clients.
“I soon got my mutual funds licence because I wanted to be able to do more [for my clients].
Ahern, Champion, and Gallant all share one thing in common: their desire to see their clients have solid financial plans to protect themselves and their families. As financial advisors, they regularly create robust financial plans for their clients to help them navigate life’s big and small moments. Both Ahern and Champion are also working towards their Qualified Associate Financial Planner certifications to serve their clients better.
But a good financial advisor is only as great as their support team, and that’s where Monica MacInnis, Yvette Gaudet, and Connie Bernard shine. MacInnis, an Investment Associate, works closely with Ahern and Champion, while Gaudet, an Administrative Associate, is Gallant’s key support.
“I love working with Sharon and all the other associates and advisors,” Gaudet says. “We all really connect and help each other out.”
Bernard and Gaudet each have decades of experience, having worked with credit unions and banks across Canada. As an Investment Associate, Bernard supports Regional Financial Planners Joe MacDonald in PEI and Tryphena MacDonald in Nova Scotia.
Newer to the finance industry, MacInnis had been running her aesthetics business when Champion approached her in 2020, recognizing that her skills would be an excellent fit for the team. She translated her business acumen and drive
“Be strong and be brave.” That’s excellent advice for any woman blazing trails.
into a list of credentials, including her life insurance and mutual funds licences. She co-leads the company’s CU Connects team, which concentrates on charitable activities in the communities CU Financial Management serves. She and Gallant also hold seats on the company’s Advisory Council, where four of the seven spots are held by women.
CU Financial Management’s values are reflected in each woman as they work towards their clients’ financial security. A good financial plan includes not just retirement planning but also legacy planning. Holistic planning frequently requires life insurance
coverage for their clients, and each advisor makes it a key part of their process. Gallant also took an interest in corporate insurance for her clients, many of whom are fishers. “I saw a real gap there, so I ran with it,” she explains of her success with these specialized and often complex insurance cases. Asked about advancing in the financial industry, Gallant simply advises, “Be strong and be brave.” That’s excellent advice for any woman blazing trails.
Looking for financial advice?
Reach out to the team at CU Financial Management www.cufm.ca/get-started
◀ (L-R) Sharon Gallant, Krista Ahern, Candace Champion. ▲ (L-R) Connie Bernard, Yvette Gaudet, Monica MacInnis. ▼ Krista Ahern advising a client.
- Sharon Gallant , Regional Financial Advisor
Behind the Curtain
Meet a few of the exceptional women working behind the scenes of Confederation Centre of the Arts
Words by Crystal Smith | Photos Angela Rowlings
Confederation Centre of the Arts has long been a cornerstone of cultural life in Prince Edward Island, serving as a hub for visual and performing arts since its opening in 1964. Integral to its success are the dedicated professionals who work behind the scenes, ensuring that each performance and exhibition meets the Centre's high standards. Among these committed individuals are women like Emma Cousins, Jennafer Beck, and Karyn MacPhee, whose personal journeys and contributions exemplify the Centre's mission to provide enriching artistic experiences.
Confederation Centre of the Arts has been a part of Emma Cousins’ life for as long as she can remember.
“I had seen Anne 12 times when I applied to work here,” she notes. “I had recently finished my B.A. at UPEI and when I saw an ad for a Front of House position, I knew that was what I wanted to do.”
As Team Lead, Cousins manages staff and takes on all the tasks that keep the show running smoothly for patrons of the Centre. “Accessibility and making our guests feel included is one of the most important things for me,” she says. “Making sure they experience everything the Centre has to offer, curated just for them, is something I always push for.”
Seeing the response of the Centre’s guests is one of the best parts of her job. “Watching someone,
young or old, experience live theatre for the first time is so rewarding. They come out with so much joy on their faces.”
Contributing to that joy are the visuals in each performance, including props and costumes.
As Head of Props, Jennafer Beck manages items as diverse as cranberry juice, foam frogs, pianos and voice pipes, along with more standard fare like tables and chairs.
A graduate of the performing arts program
▲Karyn MacPhee, Wardrobe Technician
Jennafer Beck, Head of Props
at Holland College, Beck says, “I learned how to do everything onstage before I learned about everything backstage.”
She started at the Centre in the 2022 season and has since become something of an amateur historian, following in the footsteps of her predecessors who kept about 400 posters and other “tidbits of history” from previous productions. Beck keeps posters from current shows and hopes to mount an exhibition of the entire collection one day. She also holds onto other items of historic value, like a
hat signed by Stompin’ Tom Connors.
“Keeping track of the health of a prop during a run can be a challenge,” she notes. “But making that theatre magic happen is the biggest reward.”
Karyn MacPhee was just 17 when she walked into the Centre’s wardrobe department for the first time. “At that moment, I fell deeply and passionately in love,” she notes.
As a wardrobe technician, she uses her expertise as a cutter and tailor to make
costumes but also works during the show, helping performers get ready for the stage, assisting with quick changes and doing emergency repairs.
Born and raised in Bonshaw, she started sewing at the age of five. She would later study at Seneca College and UPEI but notes that her real training came on the job. “I had such great mentors,” she says, “especially Werner Russold who taught me to tailor and cut, and Doreen MacInnis, who showed me how to work in the black of backstage.”
As she marks 54 years with the Centre, she has no plans to retire. “When I can no longer climb the stairs on the set of Anne, I will take my scissors and go home.”
▲
▲ Emma Cousins, Team Lead
A Passion for Service
By
Crystal Smith | Photos by Bobby Jo Goudreau
When
mortgage broker Hannah Martens says that service is her signature, she’s not just talking about her awardwinning career helping clients navigate the home buying journey. Her commitment to service extends from her clients to her industry and wider community.
Service has been a constant throughout her career, which started in the military. “I served as a combat engineer in the military for three years, where I learned the importance of discipline, teamwork, and resilience,” says Martens. “Later, serving on the Three Rivers Town Council reinforced my passion for community service and accountability. Whether it’s advocating for clients, mentoring new brokers, or supporting my community, service is at the heart of everything I do.”
In her work as a mortgage broker, her primary goal is to make the home financing process as easy as possible for her clients. “I know that buying a home can feel overwhelming, so I work hard to take the stress out of financing by being as flexible, efficient, and responsive as possible,” she says.
It’s not unusual for her to work into the wee hours of the morning or drop by a client’s house to pick up documents–whatever it takes to simplify things for her clients. To ensure she can connect easily with people around the Island, she has locations in all three counties: Charlottetown, Montague and Summerside.
With Martens working for them, clients have access to over 88 lenders, which guarantees they will find a financing solution that meets their specific needs. “Whether it’s navigating complex financial scenarios or securing competitive rates, I offer a level of choice, flexibility, and personalization that traditional lenders simply can’t match,” notes Martens.
Professional development and continuing education are critical in the everchanging mortgage industry and something Martens is heavily involved in. Working under Mortgage Alliance–United Group, she is in charge of training over 30 brokers across Atlantic Canada.
Always looking for ways to help the larger industry, Martens serves as Secretary and PEI Director of the Canadian Mortgage Brokers Association (CMBA) Atlantic. She is also the Atlantic representative on the CMBA National Board of Directors.
Beyond her industry, she gives her time to support women in business through the PEI Business Women’s Association (PEIBWA). Recently taking on the role of President of the Board of Directors, she talks with great pride about the programs the organization offers, which include mentorship and microgrants, WEOC loans and networking events.
“I encourage every woman in business to become a member. PEIBWA is more than just an organization— it’s a community that uplifts and empowers women in business.”
Martens understands from her own experience the value of support and mentorship. In the past year, she transitioned from a partnership to being a solo
entrepreneur with Mortgage Alliance–United Group, gaining valuable insight from her own mentor along the way.
“It was a big change,” she notes, “but it allowed me to refine my approach and focus even more on what truly matters—serving my clients in the best way possible.”
Mortgage Alliance - United Group
902.326.4505
hannah@hmartens.ca www.hmartens.ca
HANNAH MARTENS
Community First At Consolidated Credit Union
Serving 8,000 members across PEI, Consolidated Credit Union (CCU) is a full-service financial institution, offering a complete range of savings, loan and investment products for its members. But it is their human approach that sets them apart.
CCU invests its profits directly into programs and initiatives that help the people who live and work in their local community.
Members are not just customers, but owners of the credit union. They play a vital role in the decisionmaking process through the volunteer Board of Directors
they elect and their own feedback to staff and management.
This dedicated team of professionals consists of 32 employees–with an average tenure of 25 years–who provide exceptional service and expert financial advice tailored to each individual member. When making
Words by Crystal Smith | Photos CCU
CEO, Sarah MIller
decisions about products, services and community development, the management team listens to its members and factors in the unique needs of the larger community.
Recently, member feedback led to a decision to upgrade systems and technology to improve functionality and streamline the user experience. Changes are being rolled out this spring and include a refresh of the company’s website, mobile app and online banking systems.
“We will still offer the same great service with a new look and feel to modernize the experience for our members,” says Marketing & Project Manager Shannon Kennedy.
A new logo preceded these changes last fall. Its modern design reflects CCU’s growth and futureforward thinking, but also its cooperative spirit and commitment to community values.
These values are personified in its CEO, Sarah Millar, who has been with CCU for over 40 years and held just about every job in the company.
“She is a pillar and advocate for our members and the wider community; a driving force who has allowed us to grow and continue our service to our community,” notes Kennedy. Her leadership and commitment were recognized in 2024 with the Summerside Chamber of Commerce ADL Lifetime Business Award.
In winning the award, Millar talked about her love of the Summerside community and desire to continue working to make it an even better place to call home. Her vision is shared by the entire team at Consolidated Credit Union.
“We are encouraged to get involved not only to represent the credit union but also to support the causes that are important to us and make a difference in the community,” says Kennedy.
The beneficiaries of CCU are many. As a lead sponsor of Coldest Night of the Year, the CCU team works annually to raise money for the LifeHouse Emergency Shelter. Through their Each One, Teach One program, they also offer free financial literacy classes for residents of the shelter and the wider community, both online and in-person.
Scholarships and bursaries for post-secondary education are another way that CCU gives back, along with its support of sports teams, arts organizations, and community events and projects.
“We re-invest back into the community constantly,” says Kennedy. “It’s such a great feeling to give back directly to our friends and neighbours!”
“We re-invest back into the community constantly, it’s such a great feeling to give back directly to our friends and neighbours!”
- Shannon Kennedy
902.436.9218 www.consolidatedcreditu.com
▲ (L-R): Ann Ellis, Pam Bernard, Karen Gallant, Judy Martin
▲ (L-R): Lucy Zhang, Stephen Boyd, Amanda Murphy
Reflecting on 40 Years In Business With Debbie Matthews
Words by Crystal Smith | Photo Bobby Jo Goudreau
“Retail is not for the faint of heart,” notes Debbie Matthews, owner of Lady Slipper Intimate Apparel & Accessories.
“Thankfully I have won more challenges than I have lost in my career and have always forged ahead even when others questioned my direction.”
As she celebrates 40 years as a retailer, she looks back fondly on the experiences that brought her where she is today.
An innate entrepreneurial spirit led her to the business program at UPEI. While attending university fulltime, she also worked full-time with R.T. Holman, a group of three large department stores on the Island where she trained as a buyer.
“It was during my time at Holman’s that I was mentored by other experienced buyers and management for which I am forever grateful,” she says. “I gained so many
space but found a way to carve out a niche by working closely with suppliers and obtaining exclusivity with a “shop-in-shop” concept to showcase the top brands in her store, such as ESPRIT.
“Treat everyone with respect and be fearless. You have to believe in yourself.”
skills, not only as a buyer but also in creating detailed budgets and business plans that would later prove to be invaluable in starting my own business.”
In 1985 she knew she was ready to step out on her own. It was a time of recession, high interest rates and high unemployment. Getting financing as a young woman was difficult, but Matthews called upon her extensive training to create a comprehensive business plan that secured the financing she needed.
Opening as R.T.s, her store featured ladies’ and children’s fashions. She had entered a very competitive
Work-life balance is always a challenge and it was for Matthews. Change was needed and the store moved its location in Confederation Court Mall. Children’s wear was replaced with intimate apparel to create a unique product mix.
“I had to learn the hard way to delegate tasks, step back from total control and allow others to give input to the business,” she says. “Fortunately, I have a fabulous team that made that easier. They are the reason we have succeeded for the past 40 years.”
Matthews is grateful for everything her team brings. Store manager Rita Ramsay
has set the standard for exceptional customer service for over 35 years. Florence Drake, who shares Matthews’ department store experience from her time at Eaton’s, brought a loyal customer base to the store. Regular customer Guilia Usanova brought her flair for fashion when she joined the team. Meredith MacCarville has been crunching numbers for 30 years as an accounting technician. And Operations Manager Carolyn MacKinnon, who joined the store as a teenager, followed Matthew’s path, attending UPEI full-time while working at the store.
“Carolyn has guided the ship and, without her, we would not be celebrating 40 years,” notes Matthews.
While she believes the business landscape has changed greatly over the years and presents new and different challenges for women entrepreneurs, Matthews can share lessons that are evergreen. “Treat everyone with respect and be fearless,” she states. “You have to believe in yourself.”
THORNEHOUSE DESIGN: THORNEHOUSE DESIGN:
wCRAFTING TIMELESS, FUNCTIONAL SPACES
Words by Brianne Hogan | Photos: Millicent McKay
AtThornehouse Design, owner Shelby Thorne and her team are redefining what it means to create thoughtful, high-quality interior spaces. As a full-service design firm, Thornehouse doesn’t just design – they manage, demo, reconstruct, and execute each project from concept to completion. Their carefully curated team of skilled tradespeople ensures that every detail is meticulously crafted to reflect the client's vision while maintaining the firm’s signature style.
While the firm tackles a variety of design projects, kitchens hold a special place in their hearts. “They’re the workhorse of any family home,” says Thorne. “We believe they deserve the highest level of functionality and organization, but they should also represent our clients’ personal design style.” The key? Striking the perfect balance between form and function. The team begins by assessing storage and functionality needs, then builds a plan that seamlessly integrates aesthetics with usability.
Every project begins with an in-depth design consultation, where the team dives into the client's needs, budget, timeline,
and design preferences. From there, they create detailed floor plans, renderings, cabinetry designs, and material selections before presenting a fully customized design proposal. “Once the overall plan is solidified, we bring in our trusted team of tradespeople to bring the vision to life,” Thorne explains. Their in-house approach ensures seamless project management and design oversight.
When it comes to trends, Thorne takes a timeless over trendy approach. “With so many fixed elements in a kitchen that are large financial investments, this isn’t the place for fleeting design choices,” she advises. Instead, Thornehouse leans into classic elements like pantry-style cabinets, detailed millwork, and wood panelling, ensuring that each kitchen remains stylish for years to come.
Looking ahead, Thornehouse Design is committed to expanding its in-house team and continuing to provide exceptional, detaildriven design. “Our highest priority is helping even more Islanders achieve their dream spaces,” says Thorne. And with their dedication to craftsmanship and client satisfaction, the future looks brighter than ever.
w MEGHAN BRADLEY
FOXY FOX COFFEE HOUSE: WHERE COFFEE, COMMUNITY, AND CURATED FASHION MEET
Words by Alana Lauren | Photo Bobby Jo Goudreau
Meghan Bradley left the corporate world to follow her passion, launching Foxy Fox Coffee House and Boutique.
“I wanted to create something meaningful—something that blended my love for coffee, community, and carefully curated fashion,” she shares. While her background in the medical and corporate sectors provided valuable skills, she longed for more creativity, flexibility, and the ability to make a direct impact. Foxy Fox was born from that vision—an inviting space where people could gather over exceptional coffee and discover unique, high-quality fashion.
The transition from corporate life to entrepreneurship wasn’t without challenges.
“My previous job prepared me for the unpredictability that comes with running a business,” Bradley admits.
“Some days are incredibly rewarding, while others bring unexpected challenges.” Yet, she found herself thriving in the problem-solving nature of entrepreneurship. “Whether it’s refining our menu, selecting boutique inventory, or handling operational hiccups, it’s a constant puzzle—but I love that,” she says.
One of the most rewarding aspects of owning Foxy Fox? The connections with customers. “Seeing an idea come to life and watching people genuinely enjoy what
we’ve built is amazing,” Bradley shares. “There’s nothing better than a regular walking in and knowing exactly what drink they’re about to order!”
Foxy Fox opened in 2023 in Crapaud, housed in a beautifully restored 130-year-old barn. The space seamlessly combines coffee, boutique shopping, and a welcoming atmosphere. The success of the original location led to expansion—first to Blackbush Beach Resort, where customers can enjoy their signature drinks in a scenic, beachside setting.
Most recently, Foxy Fox arrived at Royalty Crossing in Charlottetown, offering a convenient grab-and-go coffee experience for city residents and shoppers.
Beyond coffee, Foxy Fox’s boutique focuses on sustainable, high-quality, and primarily Canadian brands.
“Every piece is chosen for longevity and style, embracing the cost-per-wear philosophy while ensuring our customers feel incredible in what they wear,” Bradley explains.
At its core, Foxy Fox is built on quality—from its carefully crafted beverages to its thoughtfully curated boutique selections. “None of this would be possible without the Foxy team, who bring our vision to life every day,” Bradley says.
64 PE-13, Crapaud 902.960.7960
Royalty Crossing 670 University Ave unit 22, Charlottetown
Words by Alana Lauren | Photo: Story Thorburn Creative
tory Thorburn
Creative is known for combining vivid imagery with strategic insight to help brands, professionals, artists, and musicians tell their stories.
Founded in 2019 as Story Thorburn Photography, Story Thorburn Sheidow’s business has grown into a full-service creative agency driven by a passion for results-driven branding solutions. With a 20-year background in marketing and management— paired with expertise in
creative and commercial photography—Thorburn Sheidow offers a unique advantage: professional photography and videography seamlessly integrated with marketing expertise. This foundation allows her to develop branding strategies that not only look great but also drive measurable success.
Story Thorburn Creative provides a broad range of services, including professional photography, marketing consulting, high-end video production, and full-service content
What sets Story Thorburn Sheidow apart is her commitment to premium quality and strategic execution. Every project is approached with meticulous attention to detail, providing everything from vision boards to comprehensive branding packages for the majority of her clients. This ensures that visuals are not only striking but also purposeful. With deep expertise in commercial photography, branding, and digital marketing, she crafts cohesive, high-end brand identities that resonate with target audiences. Clients benefit from a seamless blend of creativity and business strategy, resulting in polished, professional branding that stands out in competitive markets.
creation and social media management. Utilizing state-of-the-art professional camera equipment and a 4K drone, Thorburn Sheidow produces stunning visual content that sets brands apart. This high level of production quality, combined with strategic marketing insight, makes her services truly distinctive.
Her digital marketing offerings—ranging from SEO to targeted social media campaigns—focus on building lasting online relationships, not just generating clicks.
As her business expands, Thorburn Sheidow continues to push creative marketing boundaries, integrating compelling photography and videography with a deep understanding of what makes Island businesses thrive. With a growing portfolio and an unwavering commitment to excellence, Story Thorburn Creative is shaping the future of content creation and marketing management on PEI.
For businesses seeking impactful, strategic creative solutions, Story Thorburn Creative offers a winning combination of bold imagery and engaging concepts.
STORY THORBURN CREATIVE
902-313-0359
contact@storythorburn.com www.storythorburn.com
Island Salt Room is a wellness sanctuary dedicated to providing therapeutic salt treatments in a calming and rejuvenating environment. Since opening in April 2020, they have welcomed clients seeking relief from respiratory conditions, stress, and overall wellness improvement.
When clients arrive, they fill out a consent form while resting their feet on heated Himalayan salt foot domes, which not only provide warmth but also help detoxify the body. Island Salt Room then offers them the opportunity to experience the heated salt bed before they are given
MELODY SENTNER
wISLAND SALT ROOM: AS TRANQUIL AS IT IS THERAPEUTIC
Words by Jacqui Chaisson | Photo: Bobby Jo Goudreau
booties and guided into the salt room. The salt room is designed for deep relaxation, featuring dim lighting, soothing music, and comfortable recliners.
Clients spend 50 minutes breathing in the salt-infused air, which is rich in negative ions and helps promote respiratory and skin health.
Owner Melody Sentner explains, “The salt room comfortably accommodates four guests at a time, although we can add two more chairs if needed. For optimal results, we recommend clients visit two to three times a week for at least three weeks, as individual responses to therapy vary.”
In addition to salt therapy, they offer an infrared salt sauna. “We also host Ladies and Gents Night on Fridays, where four guests can book a private salt room session,” Sentner said.
To complement their services, they sell a variety of salt-based wellness products, including foot domes. “The domes are both apleasing nature's work of art and a powerful wellness tool; the smooth surface of the detoxifier lights up to give off warmth and gentle light while detoxifying the body," Sentner says. They also offer salt lamps, salt stones, bath salts, and bath bombs.
“At the heart of Island Salt Room is a deep personal connection—I started this business because of my own lung condition and a desire to help others with respiratory and wellness concerns.” Sentner says, “Every breath inside our salt room brings healing, and we are proud to share this experience with our community.”
ISLAND SALT ROOM
747 New Glasgow Rd, Ebenezer 902.964.3003
islandsaltroom@hotmail.com
LINDSAY MACARTHUR
w“Quality and technical skill are always important, but what truly builds a business— especially in the service industry—is how you make people feel.”
Words by Jacqui Chaisson | Photo: Atlantic 360 Photography
At27, Lindsay MacArthur made a decision that shaped her future. Now, with 25 years in the industry, she always knew owning her own business was her ultimate goal. Originally from Summerside, she built most of her expertise in Charlottetown before a job opportunity for her husband brought them back in 2008. Though unplanned, she seized the opportunity. Within months, she secured a lease, designed the spa, built a team, and marketed the business. “Opening a spa in a small town where I hadn’t worked in years was daunting, but I believed my passion, nurturing personality, and commitment to client connection would set Mint Spa apart. Prioritizing an exceptional guest experience wasn’t just a business strategy—it was the foundation of everything I wanted to create.”
From the calming atmosphere to the way guests are greeted, MacArthur’s attention to detail has been key to her
success. “Quality and technical skill are always important, but what truly builds a business—especially in the service industry—is how you make people feel.” Her biggest challenge early on was ensuring her vision and values were reflected by her team. “Going the extra mile has always been second nature to me, but I quickly realized that building a team who shared that same passion would be crucial for long-term success.” Over time, she focused on hiring and mentoring talented, likeminded professionals who valued connection, consistency, and care— qualities that continue to define Mint Spa today.
Now, 16 years later, Mint Spa sets the standard for care and excellence in Summerside, offering lash and brow services, manicures, pedicures, massage, body treatments, waxing, spray tanning, teeth whitening, and its specialty—results-driven facials. “Skincare has always been my true passion, and that passion
has now spread to my team. We are constantly expanding our knowledge and expertise, investing in advanced training—there’s always more to learn,” she says.
Looking ahead, Mint Spa is preparing for exciting updates. “We currently work with Aveda and bioMedika brands and will be adding more soon. We’re also refining our facial treatments, moving toward a more customized approach that will incorporate specialized techniques and modalities into every facial, based on each client’s individual skin needs.”
No matter how Mint Spa evolves, one thing remains—Lindsay MacArthur’s dedication to excellence and delivering an elevated guest experience every day.
MINT SPA
505 Granville St, Summerside 902.436.6468
info@mintspa.ca mintspa.ca
KATIE POIRIER
LITTLE FLOWER PEI: PRESERVING NATURE, PRESERVING MEMORIES
Words by Jacqui Chaisson | Photo: Atlantic 360 Photography
Katie Poirier has always felt a deep connection to nature, with a special fascination for flowers. After discovering the book The Language of Flowers, she became captivated by the unique symbolism each bloom carries.
In 2019, Poirier began drying flowers and placing them in small antique glass bottles, each accompanied by a poem about its meaning. The bottles were found on her property, which once housed a small general store throughout the 1900s. During Prohibition, it became a local gathering spot where men—including her grandfather—would drink pure vanilla extract.
“As I shared my dried flower creations on social media, I became inspired by floral resin keepsakes,” Poirier
says. “The idea of preserving wedding bouquets and memorial flowers in resin felt incredibly meaningful. My first project was saving my grandfather’s funeral flowers, creating ten keepsake circles for my family and dozens of smaller pieces for extended relatives. It was an overwhelming process, but it felt like a final gift—both to him and from him.”
That experience sparked a passion for helping others preserve their own cherished flowers, allowing them to hold onto their most treasured memories. In the fall of 2023, a bride approached Poirier with a request to transform her wedding bouquet into a ring holder. Soon after, her sister and mother reached out with their own orders. By December 2023, Little Flower officially launched to the public.
Little Flower specializes in custom floral resin keepsakes, including ring holders, candle holders, trays, necklaces, keychains, ornaments, and larger pieces like blocks, arches, and bookends. “I also offer a selection of ready-made items,” Poirier adds.
The preservation process begins with drying flowers in silica for four weeks before carefully arranging them in resin, layer by layer. Smaller pieces require two to three layers, while larger ones take eight to twelve. The final curing process takes about four weeks, followed by sanding, polishing, and finishing.
“Clients can choose their keepsake shape and highlight specific flowers,” Poirier explains. “For the best results, flowers should
be delivered within a few days of the event.”
Working from her home studio in Piusville, PEI, Poirier accepts flower dropoffs by appointment and offers event-day pick-ups for a fee.
“Every piece I create is a labour of love,” she says. “It’s not just about preserving petals—it’s about honouring the memories and emotions they represent. I’m grateful for the opportunity to help others hold onto the moments that matter most.”
LITTLE FLOWER
little-flower-pei.square.site
Founded in March 2018 by Christine Zareck, Material Girl specializes in custom home furnishings, upholstery, drapery, and décor, offering high-quality craftsmanship and a personalized touch. With a team of three talented women working with Zareck, the business thrives on creativity, skill, and a deep passion for design.
With a background in interior design and experience in the mega yacht industry, Zareck combined her love for design and sewing to create Material Girl. By curating the largest fabric selection in the Maritimes, collaborating with restaurants and marinas, and leveraging social media, the business has gained thousands of followers. The most rewarding part? "Connecting with customers, sharing design expertise, and making the process fun," Zareck says
Meet Her Team
GIRL FABRICS
Olena Bonderenko came to Canada from Ukraine due to the war, joining her daughter and grandson. Initially equipped with only basic home sewing skills, she quickly mastered upholstery and now equals any seasoned upholsterer. Olena also creates stunning patio enclosures, expanding the business’s offerings.
Elina Salabai also relocated from Ukraine to reunite with her family. Sponsored for permanent residency, she transitioned from home sewing to becoming Material Girl’s principal drapery maker. Her keen eye for precision makes her exceptional at crafting Roman shades and custom drapery with flawless detail.
Fariba Viand was introduced to the business through a local minister. With extraordinary tailoring skills
CUSTOM HOME FURNISHINGS WITH HEART MATERIAL GIRL FABRICS 565 N River Rd, Charlottetown 902.218.7128 materialgirl.pei@gmail.com materialgirlfabrics.ca
honed in Iran—where custom clothing is a tradition—she now handles all alterations and can create virtually anything with fabric.
Looking ahead, Material Girl’s priority is keeping its talented team employed and happy while expanding its commercial work. "As an all-female business, we take pride in their skill, creativity, and dedication—turning fabric into masterpieces and passion into success," Zareck says.
Co-owned by Executive Chef Rachel Sauvé, The Cork & Cast, established in 2019, offers an authentic seafood dining experience that marries traditional family recipes with innovative twists.
Joining Sauvé in this culinary endeavour is Head Chef Rebecca Reardon, who became part of The Cork & Cast team in late 2019. Reardon's diverse background includes a degree in nutrition and dietetics from Acadia University, a master’s in human nutrition from the University of Glasgow, and a culinary diploma from Holland College’s Culinary Institute of Canada. Her Peruvian heritage and extensive training contribute to the restaurant's unique menu, which emphasizes fresh, locally sourced seafood prepared with a creative flair.
Both chefs acknowledge the challenges women often face in the traditionally maledominated culinary industry. Sauvé recalls encountering skepticism early in her career, which motivated her to work
harder and develop her own voice in the kitchen. Reardon, entering the industry as a mature female culinary graduate, found support and opportunity, particularly under Sauvé's mentorship.
At home, Sauvé enjoys cooking stir-fries, salads, and homemade pizzas with her family, cherishing the moments spent cooking with her son, reminiscent of her own childhood. Reardon favours preparing one-pot meals like chilis, curries, and plant-based soups, and delights in experimenting with new recipes and international flavours when time allows.
For those aspiring to open their own restaurant, Sauvé advises meticulous planning, a solid understanding of both culinary and business aspects, and building a dedicated team. The Cork & Cast stands as a beacon of culinary excellence in Charlottetown, offering guests an exceptional dining experience that celebrates local ingredients, cultural diversity, and the passion of its all-female culinary team.
PRESERVING YOUR MOST CHERISHED BLOOMS
Words by Alana Lauren | Photos: Atlantic 360 Photography
Petal by Petal specializes in floral preservation, using pressing and air-drying techniques to transform meaningful arrangements into timeless keepsakes. Whether displayed in a frame, bell jar, or shadow box, these preserved flowers ensure your memories last a lifetime.
The inspiration behind Petal by Petal: Liz Oram’s love for floral preservation began in childhood, pressing tiny blooms between book pages. Years later, she rediscovered the craft, seeking a career that combined creativity and flexibility. Inspired by artists worldwide, Oram asked, “Why not me?”— bringing the unique art of floral preservation to Prince Edward Island and Atlantic Canada.
The Preservation Process: “Each order is a work of art, so I accept a limited number of projects per week,” Oram says. “Advance booking is encouraged, especially for weddings and special events,
though last-minute memorial orders are accommodated when possible.”
Oram suggests flowers should ideally be received within four days of an event. The preservation process takes six to eight weeks, followed by colour correction, reconstruction, and design. Clients are involved in the final stage to ensure their vision is brought to life. The entire process typically takes four to five months.
Petal by Petal offers full bouquet preservation, custom frames, monogram designs, and bespoke creations. To maintain longevity, avoid direct sunlight, moisture, and dust gently with a microfibre cloth.
A handcrafted preservation piece isn’t just décor—it’s a sentimental heirloom, ready to be cherished for generations.
If you can dream it, Liz Oram can create it!
GET ORGANIZED PEI SILLA BEAUTY
RELAX IN YOUR SPACE w
Words by Alana Lauren | Photos: Get Organized PEI
Kendra Jenkins launched her business Get Organized PEI in the summer of 2022. Before she started this business Jenkins did house cleaning.
“This showed me how much the decluttering and organizing aspect was needed in so many homes. If you simply have too many things your house will never feel 'clean' no matter how much time you spend on it,” Jenkin says. “I also love the flexibility owning my own business gives me with being a busy mom of three kids.”
Having an organized home is so important for many reasons. It is beneficial for your mental health; a tidy space equals a tidy mind. And it helps your day-today routine run smoothly, saving you time and money.
Get Organized PEI makes the process of getting
started easy. “After a client books I set up a time to do an in-person consultation. We set up a time to meet, talk about the spaces being worked on, their goals and budget. I will take any photos or measurements needed to help me decide on the best route to take and products that need to be purchased if needed. I take care of any product shopping and sourcing,” says Jenkins. “We then typically start with decluttering. Some clients want to be more involved in this process than others. Every person and home are so different. Once the decluttering is done, I implement the new organizational systems, and labelling.”
Get Organized PEI works with both residential and business clients who often remark that they can relax more in their space and that they wish they would have done this sooner.
A PERSONALIZED APPROACH TO HEALTHY SKIN
Words by Crystal Smith | Photos Atlantic 360 Photography
Skincare
is complex and with today’s online influence, it can be confusing to decide what is best without professional help. “It can be overwhelming to figure out where to start,” notes Courtney Gaudette. “I have spent the last 11 years studying the skin to help clients take the guesswork out of it.”
Gaudette, owner of Silla Beauty in Alberton, focusses on skin health and offers many advanced skin treatments, including tightening facials, chemical peels, microneedling, dermaplaning and light therapy. Her “Mixology” services offer a choice of modalities along with a brief consultation to determine what will work best for each client.
“It’s really about creating a unique experience that addresses a client’s concerns, whether that be aging skin, redness, or other
irritations or sensitivities,” she says.
While she treats all kinds of skin conditions, she is especially interested in acne, something she has struggled with herself.
“One thing I want people to know is that acne is controlled, not cured,” she notes. “There are so many factors that affect our skin, such as lifestyle, diet and overall health. My goal is to work with you to find your triggers while getting you on a personalized treatment plan.”
Gaudette offers both in-person and virtual consultations as a starting point for her services.
“I take a holistic approach to treating skin conditions because I believe healthy skin cannot be attained by one method,” she says. “It requires patience to achieve your goals and a comprehensive skin care routine based on your individual needs.”
ISLAND FERN
wTHE ART OF TIMELESS INK
Words
by Alana Lauren | Photos: Island Fern
Hannah Carter began her journey into handpoke tattooing in 2021. After taking online courses from artists in Canada and Germany, she honed her skills on fake skin before progressing to real clients. With proper certification, upgraded tools, and growing demand, her business naturally flourished through word-of-mouth and Instagram.
“Handpoke tattooing, or 'stick and poke,' is one of the oldest tattooing techniques, dating back to 2000 BCE. Traditionally, cultures used sharpened bamboo, wood, and natural pigments for ritual markings,” Carter says. “Today, artists continue this method with modern sterilized tools, creating deliberate, handcrafted tattoos rich in meaning.”
Handpoke tattoos are often less painful than machine tattoos, with clients describing the sensation as a light pinch or cat scratch, without the distracting buzzing or vibration. They also tend to heal faster, as the technique causes minimal trauma to the
skin, allowing for a healing period of approximately two weeks with little to no itching. Additionally, the process is quieter and more relaxing, creating a calming and enjoyable experience for many clients.
Handpoke artists use sterile needle bars, grip tape, ink caps, cleaning solutions like green soap and Vaseline, and medical grade CaviCide to sanitize the tattoo station. Proper aftercare, including moisturizing and avoiding sun exposure, ensures tattoos last a lifetime—just like machineapplied ink.
Carter offers custom pieces tailored to clients' visions, as well as pre-drawn flash designs available for selection. She primarily works in black, greyscale, and white highlights but also offers colour tattoos upon request. Hannah works out of a shared studio at 42 St Peters Rd, Suite 16, Charlottetown, alongside fellow handpoke tattoo artist Andi Gregory (@ batty.tattys). She also offers pop-up appointments and walk-ins on Saturdays at Art Buds in Summerside (329 Water St).
PATTI KIMBALL
FOSTERING RECOVERY FROM A LIFE-CHANGING LOSS
Words by Patti Kimball | Photos: Anita Watkins Photography
Whenmy best friend died at 14, I could barely cope with such a monumental loss.
It felt so big that it overwhelmed all my senses. As I processed her death, I became more empathetic and learned intuitively how to offer people support while giving them space.
At the time, I had no idea how my journey back from this dark moment would become a beacon for others to follow. Somehow I found an inner strength that led to a life filled with love, hope and gratitude. We all have this inside us, even on the days when we doubt we do.
Along the way, I earned a practical nursing and social service worker diplomas in a quest to better understand how people heal. I also earned certifications as an Emotional Health
Practitioner and a Mindset and Emotional Wellness Coach. Ultimately, I just want to help you discover your resilience so you can discover personal development, flexibility and positive action in the face of challenges.
Through mindset coaching, I provide tools and insights that sort through a jumble of emotions arising from a loss. Using Reiki, I channel your own energy to restore balance and promote healing. With gentle coaxing, I guide people to see their strengths so they can trust themselves to make decisions that align with their values. Wouldn’t that feel lovely?
Let’s talk about the life you want and why you aren’t living it – yet. For a free 30min discovery call, you can book directly through my website, call or email. I’m ready when you are.
Herbology, established in 2023, is a business dedicated to providing guidance, clarity, and natural products that promote well-being. Kelly Mann’s journey began with a desire to find fulfillment through creative expression and a commitment to natural living. This passion led to the creation of Herbology, which initially focused on crafting all-natural candles, laundry detergents, and bath and body products.
Each product is made with safe, natural ingredients, reflecting a commitment to mindful creation and the promotion of a healthier lifestyle. The expansion into oracle card readings emerged from the founder's personal practice and passion for this form of guidance. Having used oracle cards personally and for friends and family over the years, this practice became an integral part of daily life. To further hone this skill, Mann enrolled in a mentorship program with Amanda IngramCotton, known as The Joyful Oracle, which bolstered the
confidence to offer readings to the public.
Herbology now offers oneon-one oracle card readings, providing clients with positive messages aimed at fostering a sense of wellbeing. Additionally, clients can host oracle parties at a location of their choosing, adding a fun and interactive dimension to gatherings. Mann finds fulfillment in this work, cherishing the opportunity to interact with diverse individuals and bring smiles to their faces or ease their minds.
For women contemplating the pursuit of their passions through entrepreneurship, the founder offers simple yet empowering advice: go for it. Expressing oneself and creating something unique to one's vision is a liberating experience. Herbology stands as a testament to the rewards of aligning one's business endeavours with personal values and passions, fostering both personal fulfillment and the promotion of natural, mindful living.
The Boardwalk is a uniquely mobile charcuterie experience featuring beautifully curated boards made by supporting Island producers. We create delicious spreads for corporate meetings, weddings, cocktail hours, festivals, events and special occasions.
The BoardwalkChar-cooterie on the Go Boardwalkcharcuterie
HOME & COTTAGE Editor's Letter
Sara Dykerman Home & Cottage Editor (photo:BobbyJoGoudreau)
Spring on the Island is unmistakable— longer days, muddy boots at the door, and the hum of conversation about setting day among our local fishermen and women. It’s a season of renewal, not just in nature but in our homes and our work. As designers, we feel the shift too—our schedules fill, our creativity sparks, and the excitement of fresh projects takes hold.
Last year, we had the joy of transforming the sweetest cottage into a permanent family home—our Mellow Yellow Project. In this issue, we’re sharing how we helped our clients bring their vision to life, creating a space that feels both timeless and deeply personal. We also take you inside a charming Bed & Breakfast that embodies warmth, character, and old-world grace—a place designed to offer guests a welcoming retreat where they can unwind, explore, and create lasting memories.
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Looking ahead, we’re diving into 2025 home trends, including one we return to time and again: soft, curvier silhouettes in furniture that add a sense of ease and comfort to any space. And, perhaps most excitingly, we’re shining a light on some of the incredible women entrepreneurs here on PEI—making this issue one that truly inspires.
Here’s to fresh starts, bold ideas, and homes that feel just right.
Warmly,
Read PEI Living Magazine online: www.issuu.com/peilivingmagazine
www.pei-living.ca
Nestled by Bellevue Cove Bay in Stratford is a sweet little cottage with a bright yellow door, a retreat destined to become a permanent family home.
YELLOW mellow
Travelling down the gravel road toward a sweet little cottage with a bright yellow door, we were greeted by an excited pup and a retreat destined to become a permanent family home. The home’s breathtaking views and natural light were instantly captivating. Every design decision needed to honour this connection to the outdoors.
Previously owned by an engineer, the cottage boasted quirky features, like a floorto-ceiling red brick wall separating the kitchen from the living space and a cathedral ceiling with darkly stained two-by-fours mimicking beams. These unique elements, though unconventional, added charm and character.
Words & Photos: Sara Dykerman, Home & Cottage Editor
Although the homeowners preferred to avoid red in the home, except in floral arrangements, we subtly tied the brick wall into the design with a predominantly blue rug featuring hints of red, maintaining harmony while gently expanding their comfort zone.
FACING & ABOVE LEFT: The vibrant yellow door and the timeless red brick wall held a deep sentimental value for our clients, serving as key inspirations for the home's new design. ABOVE RIGHT: To make the home year-round functional, the interior wall colour was lightened and the ceiling’s dark two-by-fours were painted to draw the eye upward, enhancing the cathedral ceiling’s spacious feel. A durable, slipcovered sofa and a matching chair-anda-half provided cozy spots for relaxation, while two leather and wood accent chairs offered a balanced juxtaposition of textures.
The kitchen saw a transformative overhaul. Removing a partial wall allowed for a peninsula connecting it to the dining area.
ABOVE (L-R): Custom cabinetry maximized space for baking and cooking, while concealed appliances and recessed shelving housed an extensive cookbook collection. A hidden beverage fridge added convenience without sacrificing style.
LEFT: Even the laundry closet got a refresh, with relocated plumbing, custom cabinetry, and a quartz folding surface.
LEFT: The small dining area, now seamlessly connected to the kitchen, was enhanced with a custom extendable dining table designed for hosting family and friends. Its scalloped apron and legs carry special meaning for our clients, as these details were inspired by a cherished console table that couldn’t be incorporated into their new layout.
The homeowners shared a vision that was both simple and heartfelt: “Wewantaclean, contemporarylookbutwiththecasualcomfortofa vacation home.” Their words guided every decision, ensuring the design was a true reflection of their lives, shaped entirely by their story.
2025 HOME TRENDS
SOFT & CURVY
Furniture with sharp angular lines is being replaced with soft and curvy profiles that invite cuddling. Velvet is another big trend for 2025 - curtains, furnishings and even bedding - cozy luxury!
GET UNPLUGGED
BOOK COLLECTIONS
"Aroomwithoutbooksislikeabody without a soul.''
Home libraries are making a comeback so start your book collection and create a reading nook in your home. Skip the screen time and open a good book - you'll find it not only relaxing but also entertaining. Add a wall sconce for the perfect lighting on those rainy afternoons.
Cut the cord! Kitchen appliances without cords are just as productive and you won't be tied to the counter. Cordless kettles, coffee grinders, small food processors and mixers are available in colours that make kitchen chores fun!
- Marcus Tullius Cicero
▲ Signoret Library Sconce (Tosh Co.)
▶ Cordless Hand Blender (KitchenAid)
Cordless kettle (SMEG)
▶ Nord Velvet Sofa (Tosh Co.)
PRINT READY
This trend is not for the wallflower! Patterns are showing up on furnishings, wall coverings and the occasional kitchen appliance. Big and bold or darling and dainty- patterns are everywhere.
COWBOY DREAMS
Western-themed décor is experiencing a resurgence in popularity. This trend, characterized by a blend of rustic charm and modern sensibilities, offers a unique and stylish ambiance. Consider incorporating select pieces, ensuring they harmonize with your existing décor. This measured approach allows you to embrace the trend without committing fully, maintaining balance and cohesion in your interior design.
▲ JF Fabrics & Wall Coverings (Material Girl)
◀ Kolby Cowhide (IKEA)
▲ Horse Portrait (Maud Home)
▼ Mediteranio Collection (Smeg with Dolce & Gabbana)
▼ Cushions & Covers (Maud Home)
timeless retreatA
By Jacqui Chaisson
Photos: Odyssey Virtual
The sitting room is a blend of antique and modern decor creating a cozy, lived-in style that welcomes you.
Whether sipping tea on the sun-dappled veranda or enjoying the quiet ambiance of a candlelit dining room, guests leave Clinton Pond Bed & Breakfast with a sense of having stepped into a timeless retreat filled with warmth, charm, and old-world grace.
One of PEIs only 4.5 Star licensed BnB's and a 2023 award-winning bed and breakfast, this stunning Victorian home is in the heart of PEI, and was originally a sawmill in 1800s.
Owners Amanda Bonnell and Alex Heaney have crafted a cozy haven at Clinton Pond Bed & Breakfast that embodies the Island's natural beauty and charm. They invite guests to immerse themselves in experiences like exploring sandy beaches by day and stargazing by night, aiming to create cherished memories.
Local attractions include Branders Pond, Seaview, ideal hiking, and beach walks and the most stunning sunsets; the scenic trail to Yankee Hill, known for its soft sands and ocean vistas; and the historic Dalvay by
the Sea, a hotel and restaurant featured in various films and TV shows. Nearby Cabot Beach Provincial Park offers breathtaking views over Malpeque Bay, woodland trails, and ample green spaces for family activities. Notably, Cabot Beach has hosted two Canadian Scout Jamborees and served as a filming location for the "Emily of New Moon" TV series, based on L.M. Montgomery's books.
Clinton Pond offers three distinctive rooms each adorned with rustic farmhouse décor, luxurious linens, fluffy robes, air conditioning, flat-screen TVs, and minifridges.
ABOVE: (Top) The Canadiana oak bed in the Bird's Eye Family Room is just one of the many period pieces you'll find in this award-winning bed and breakfast.
MIDDLE: (L-R) The claw-foot tub in the ensiute is a perfect spot to relax after a day of sight-seeing. The second of the three bedrooms in the Family Room also has a queen sized bed. LEFT: A small anitque writing desk is in one of the common areas. (Photo credit: Odyssey Virtual)
The Meadow Room overlooks wooded views and backyard birdhouses. This suite features a queen sized bed with a private bath attached.
The Millstone Room Suite is ideal for couples or solo travellers. It offers views of the property's birdlife, rustic farmhouse décor, a queen
bed with luxurious linens and a private ensuite with a glass shower and Islandmade soaps.
The Bird’s Eye Family Room is a spacious suite comprising four separate rooms with panoramic views, including Clinton Pond. It includes two bedrooms with queen-sized beds, a third bedroom with a
LEFT & BELOW: Clinton Pond is a heritage home situated on 12 acres of Island serenity. The property has beautiful scenery is as far as the eye can see and multiple seating areas around the property featuring white Adirondack furniture overlooking the duck pond. (Photo credit: Odyssey Virtual)
single bed, and a four-piece bath featuring an antique claw-foot tub.
Guests can enjoy local amenities nearby such as a campgrounds and beautiful north shore beaches.
If you have the urge to golf at one of PEI's most famous golf courses, they've got you covered. Red Sands
"We’re thrilled at the prospect of sharing our slice of paradise with you. Imagine spending your days exploring sandy beaches, and your evenings under a canopy of stars. It’s not just a stay; it’s an experience that we hope will leave you with cherished memories."
- Amanda Bonnell and Alex Heaney
Golf Course is the bed and breakfast's neighbour, just a two-minute walk next door .
Enjoy your evening on the front veranda with a glass of wine while taking in the view and a downeast home-cooked breakfast each morning in the stunning dining room or on the beautiful veranda!
Let your PEI adventure start at Clinton Pond!
STYLE Editor's Letter
Asspring unfolds, there's a refreshing energy in the air that inspires us to embrace new styles and the vibrant spirit of the season. It's the perfect time to experiment with colours, textures, and silhouettes that make us feel confident, bold, and authentically ourselves. My mission has always been to empower women through fashion—whether it's by finding that perfect missing piece or adopting a trend that resonates with their unique personality. From a young age, I discovered that fashion has an incredible ability to transform how we feel, and I truly believe that when we look good, we feel good.
This edition is particularly special as we celebrate women in business. I had the honour of styling the cover featuring six inspiring local female entrepreneurs, including myself. These women are making significant contributions to our community, and I'm proud to help showcase them as they share their incredible stories. While this issue highlights their businesses, it's also a reminder of the strength and creativity we each bring to the table—whether in business or in the way we express ourselves through style.
As you browse through this issue, I hope you're inspired to embrace the joy of spring—fresh florals, vibrant colours, and light layers that breathe new life into your wardrobe. Now more than ever, supporting local and Canadian brands matters. Whether it's discovering a standout piece at a neighbourhood boutique or championing homegrown designers, every purchase helps celebrate our country's creative spirit.
Happy styling, and here's to a season of vibrant energy, confidence, and endless opportunities to express your unique take on spring style.
Kimberly Rashed kimberly.peiliving@gmail.com
Read PEI Living Magazine online: www.pei-living.ca
BLUSH RUSH
Soft pink takes centre stage this season, bringing a dreamy, romantic touch to everything from flowing dresses to structured suiting. With barely-there pastels, this ultrafeminine shade is having a major moment—think ballet-core elegance meets modern sophistication.
ATHLEISURE REMIX
Sporty meets street style in this season’s take on athleisure. Think unexpected pairings—track pants with blazers, sporty tanks with tailored trousers, or bold colour-blocked sets mixed and matched for a fresh, effortless vibe. Comfort and cool collide, proving that performance wear isn’t just for the gym.
Bold, fiery, and impossible to ignore— tomato red is turning up the heat this season. Whether it’s a head-to-toe power move or a statement pop against neutrals, this vibrant shade brings instant confidence. From sleek suiting to sultry dresses, get ready to stop traffic in the season’s spiciest hue.
STRIPE HYPE
This season, more is more when it comes to stripes! From pinstripes to bold nautical lines, the key is layering different widths, directions, and colours for a dynamic, eye-catching effect. Whether in monochrome or clashing with vibrant hues, stripes on stripes make a statement that’s anything but straight-laced.
COMMANDING CHIC
Utility dressing gets a stylish refresh with khaki and olive tones leading the charge. Think structured cargo pants, belted jumpsuits, and militaryinspired jackets that balance function with fashion. This season, the look is elevated with polished pairings— tailored blazers, sleek heels, and refined accessories that give utilitarian pieces a sophisticated edge.
TANK YOU, NEXT
The classic ribbed tank gets a major glow-up this season with bold embellishments, shimmering sequins, and statement details. With a scoop neckline and a sleek, body-hugging fit, these tanks blur the line between casual and couture.
RED HOT
FORTY YEARS OF STYLE AND EXCEPTIONAL CUSTOMER SERVICE
By Jacqui Chaisson | Photos: Lady Slipper
Lady Slipper Intimate Apparel & Accessories, a cherished boutique in downtown Charlottetown, proudly celebrates its 40th anniversary this year. Established in the fall of 1985 by Debbie Matthews, the store has become a cornerstone of the local fashion scene, offering a curated selection of intimate apparel, clothing, and accessories.
BELOW: Debbie Matthews and Max (photo: Tatiana Zharkikh)
While Matthews attended the business program at UPEI, she worked as a buyer at Holman's of PEI, an iconic Island department store, and later became VP of Merchandising. Her passion for retail during the early days at Holman's inspired Matthews to open her own store. The boutique's journey began in the Confederation Court Mall, where it occupied three different locations over the years, including the Fashion Access spot at the top of the escalators. In 2015, Lady Slipper relocated to its current address at 65 Queen Street.
Throughout its four-decade history, Lady Slipper has continually adapted to the ever-changing fashion landscape. The brands offered have evolved, reflecting current trends and customer preferences. Notably, the boutique has consistently prioritized Canadian designers, with approximately 80% of its inventory represented by "Made in Canada" or Canadianowned companies. Premium brands like Joseph Ribkoff and Frank Lyman (exclusive) are among the offerings, underscoring the store's commitment to supporting Canadian talent. Lady Slipper distinguishes itself by providing personalized services such as professional bra fittings, ensuring that each customer finds the perfect fit. Beyond intimate apparel, the boutique offers a diverse range of products, including jewelry, handbags, scarves, hats, and the largest selection of cashmere on the Island. This comprehensive approach allows patrons to curate their entire look with ease.
The boutique's success is largely attributed to its dedicated team, many of whom have been with Lady Slipper for years. Rita Ramsay, who joined in 1988, reflects on her experience: "I've had the privilege of working for Debbie since the summer of 1988. Through all the ups and downs that come with so many years in business, Debbie has consistently gone above and beyond, not only as a supportive leader but as a true friend. Her unwavering guidance and friendship have been a constant
source of strength throughout this journey."
Similarly, Carolyn MacKinnon, part of the team since 2001, shares: "Being mentored by Debbie since starting at Lady Slipper in 2001, she inspired my love of retail and fashion. She taught me everything, sharing her vast knowledge and wisdom over the years. Reaching 40 years in business is no small feat – it’s truly a milestone that deserves to be celebrated. It is a testament to her dedication, hard work, and a passion for the business."
“There are so many stories over the years – there has never been a dull moment! Debbie deserves so much credit – her knowledge of both retail and fashion is truly abundant,” Florence Drake says. “It has always been an adventure, filled with customers, staff and fashion, and I am grateful to have been a part of it.”
“I started at Lady Slipper as a customer, then began working for Debbie which has blossomed into a career in fashion,” Guillia Usanova says. “I enjoy working here because we consider Lady Slipper a space to be creative. We put our own twist and interpret the season’s newest trends. I admire Debbie for her hard work, for her support and guidance and staying at the top of her game for 40 years. I respect her for tirelessly seeking out Canadian brands and artists to promote in the store.”
In response to the evolving retail
landscape, Lady Slipper ventured into social media in 2011 and launched its website in 2020 during the pandemic. This online presence has allowed the boutique to reach a broader audience and adapt to changing consumer behaviours.
As Lady Slipper commemorates this significant milestone, the focus remains on growth and adaptation. Plans are underway to expand online purchasing capabilities, reflecting the shift in consumer buying habits.
The boutique's unwavering commitment to exceptional customer service, quality products, and support for Canadian designers ensures that Lady Slipper will continue to be a beloved destination for fashion enthusiasts on the Island in the years to come.
ABOVE (Top left): Lady Slipper early 2000s, (Top right): Lady Slipper opening on Queen Street 2015, (Middle): Debbie Matthews and Lynn Spence 2009 (Bottom): Lady Slipper 2014.
This season, it’s all about that contrast between bold statements and effortless chic. From playful prints to timeless tailoring, the latest looks are designed to make an impact while keeping style effortlessly cool. Whether it's high drama or laid-back elegance, we aim to elevate your wardrobe with confidence and creativity.
Words and photos by: Kimberly
Rashed, Style Editor
Styled by: Style Becomes Her
Playful drama takes centre stage with this bold nod to classic femininity with a modern, high-fashion twist.
Model: Mary Beth Campbell Wardrobe: Luxury Market Consignment Boutique
style agenda
Models: Mary Beth Campbell, Owner of Luxury Market Consignment Boutique; Victoria Bond, Owner Pawsitive Fit; Stephanie MacDonald, Co-Owner of Beauty Mark Medaesthetics; Logan Doiron, Owner Beyond Fit
Chic and confident—this relaxed pinstripe set, with its open-front tie top and tailored pants, exudes effortless sophistication and bold style.
Model: VIctoria Bond Wardrobe: Isla Boutique
Timeless tailoring meets graphic edge—this sleek black blazer pairs effortlessly with bold printed pants for a look that’s equal parts polished and statement-making.
Model: Stephanie MacDonald Wardrobe: Lady Slipper Boutique
Utility meets effortless chic—this brown shorts jumpsuit redefines casual cool with its structured details and relaxed fit, proving that practical can still be undeniably stylish.
Model: Victoria Bond Wardrobe: Isla Boutique
Denim, but make it modern—an oversized kimono-style jacket and a sleek romper give this classic fabric a fresh, effortless edge.
Model: Victoria Bond, Wardrobe Isla Boutique
Model: Logan Doiron Wardrobe: Eastwood Ave.
A splash of creativity—classic tailoring gets an artistic twist with a paint-splashed button-up, perfectly paired with nauticalinspired cream trousers.
Model: Stephanie MacDonald Wardrobe: Lady Slipper Boutique
Soft yet daring—light pink printed shorts paired with a sheer lace blouse create a feminine, layered look that’s both playful and sophisticated.
Model: Mary Beth Campbell
Wardrobe: Luxury Market Consignment Boutique
Artful and eclectic—this striking patchwork tapestry top, its rich textures and colors perfectly anchored by olive-toned pants for a look that feels vintage.
Model: Logan Doiron Wardrobe: Eastwood Ave.
AN UNFORGETTABLE JOURNEY ITALY
By Alana Lauren
Italy, a country renowned for its stunning landscapes, rich history, and delectable cuisine, is a dream destination for many travellers. For women choosing to travel solo, it offers an exciting blend of adventure, culture, and self-discovery. From the bustling streets of Rome to the tranquil canals of Venice, Italy promises a rewarding experience at every turn.
Italy’s diverse offerings make it perfect for solo travel. Whether you’re drawn to Renaissance art in Florence, the historic ruins of Rome, or the rolling vineyards of Tuscany, the country has something for everyone. Italian culture, famous for its warmth and hospitality, ensures that solo travelers often feel welcome and at ease.
Major cities like Rome, Florence, and Milan are rich in iconic attractions, while smaller towns such as Siena, Verona, and Matera provide a more intimate experience. However, leave room for
spontaneity—some of Italy’s best moments come from unplanned detours, like discovering a hidden café or stumbling upon a local festival.
Italy is generally safe for solo female travellers, but it’s wise to take precautions. Stick to well-lit and busy areas at night, and avoid wearing flashy jewelry that might draw unwanted attention. Keep your belongings secure, especially in crowded places, as pickpocketing can occur in tourist hot spots. Apps like Google Maps and language translation tools can help you navigate and communicate confidently.
Italy’s rich cultural heritage is a highlight of any visit. In Rome, explore iconic landmarks
like the Colosseum and Vatican City. Florence is a paradise for art lovers, home to masterpieces in the Uffizi Gallery and the Accademia. Venice offers romantic gondola rides and picturesque canals, while Naples is the gateway to Pompeii and the Amalfi Coast.
Don’t miss the chance to engage with locals. Italians are known for their warmth and friendliness, and striking up a conversation in a market or piazza can lead to enriching experiences.
Dining solo in Italy is a joy, with endless opportunities to indulge in authentic pasta, pizza, and gelato. Embrace the Italian way of savouring meals slowly, paired with a glass of local wine. Take a cooking
FACING: Positano, a cliffside village on southern Italy's Amalfi Coast.
ABOVE: The Colosseum, Rome.
LEFT: Enjoy one of the many outdoor restaurants that line the cobblestone streets.
class to learn how to make classic dishes like risotto or tiramisu—a perfect way to immerse yourself in the culinary culture.
While Italy’s cities are vibrant and full of life, its countryside offers a serene escape. Rent a bike and ride through the vineyards of Tuscany, hike the trails of Cinque Terre, or relax by the shores of Lake Como. These experiences offer a balance between activity and relaxation.
Pack light, as you may need to navigate cobblestone streets and public transport. Comfortable shoes are a must for exploring. Keep a scarf or shawl handy for visiting churches and cathedrals, where modest dress is often required.
Document your journey through photographs and journalling. Italy’s stunning architecture, colourful streets, and breathtaking landscapes provide endless inspiration.
Travelling solo in Italy is about more than just sightseeing—it’s an opportunity to connect with yourself. You’ll learn to trust your instincts, embrace spontaneity, and savour the freedom of exploring at your own pace.
Italy is not just a destination; it’s an experience that will leave you with lifelong memories and a renewed sense of independence. Whether you’re wandering through ancient ruins, sipping espresso in a charming piazza, or watching the sunset over the Tuscan hills, Italy will capture your heart.
ABOVE
world-renowned,
RIGHT: A stone statue in the Uffizi Gallery.
TOP (L-R): Beautiful street in Tuscany, Piazza della Rotonda, Rome.
(L-R): Italian cuisine and wine are
Piazza Novona, Rome.
Under the Spire Celebrates 30 Years
Words by Brianne Hogan | Photo by Atlantic 360 Photography
Under the Spire – a summer-long celebration of worldclass music – is celebrating its 30-year anniversary this summer. What started as a community-led fundraising effort in the 1980s to save Historic St. Mary’s church from disrepair soon grew into the beloved concert series, which was incorporated as a non-profit organization in 1995. Rooted in history and community, the series continues to bring people together in the church, which was built in 1902 and is celebrating 123 years.
“Maritimers are resilient and masters at repurposing and protecting heritage spaces, and Historic St. Mary's is a prime example,” says executive director Jennifer Bartlett. “Thirty years later, including a name change three years ago, Under the Spire still thrives and brings the community together to celebrate musical talent from Atlantic Canada and beyond.”
The 30-show summer concert series features music across various genres – from classical, to folk, to world music, to jazz – and with 30 years behind it, Under the Spire has a lot to celebrate.
“Thirty years is such an incredible milestone to reach,” Noelle Pettipas, Under the Spire’s concert manager and communications coordinator, says. “There have been hundreds of concerts happening here, and thousands of people, including Islanders and tourists alike, have been captivated by the magic they’ve found in St. Mary’s. Arts and culture is a big part of life on PEI, and something that needs community support to survive. This 30-year anniversary serves as a testament to the strong community ties and support that our organization has developed over the years.”
With 30 years to celebrate, Under the Spire is honouring
the community that saved St. Mary’s and helped transform it into a world class concert venue. According to Barlett, this season’s lineup reflects both nostalgia and progress, balancing the rich history of the series with its future. “The goal is to ensure that audiences can continue experiencing the extraordinary acoustics of Historic St. Mary’s for decades to come.”
The acoustics of St. Mary’s are internationally renowned, and for good reason. The church’s architect, William Critchlow-Harris, once crawled inside a piano as a boy to understand how the strings and keys created sound with the outer shell of the piano. An avid fiddle player, he took that knowledge of musical sound and, says Bartlett, built the church like the inside of a violin. “All of the angles of the church as well as the rib-vaulted ceiling work together to create a sound
like you've never heard before,” she says. “All the best cathedrals in Europe possess a certain keynote of thier own which, if struck, sets the whole interior mass of air into sympathetic vibration and intensifies the original keynote and all its harmonics. The keynote of Notre Dame in Paris is A; the keynote at Westminster Abbey in London is G. You'll have to come to Under the Spire to discover St. Mary's keynote. It's breath-taking and it will transport you. You don't need to go to Europe to hear perfect acoustics.... it's here right in the heart of Prince Edward Island.”
UNDER THE SPIRE 1374 Hamilton Road, Kensington 902.836.4933 underthespire.ca
Photographer Credit: Hannah Jay
▲ (L-R) Executive Director - Jennifer Bartlett; Director of Operations - Melissa Wiebe; Concert Manager & Communications CoordinatorNoelle Pettipas.
GOOSE GIVES
The Goose Gives Foundation is a registered Canadian nonprofit organization based in PEI, dedicated to enhancing the wellbeing of dogs in need.
Words by Jacqui Chaisson
Photos courtesy of @GooseGives
Inspired by the profound bond shared with their beloved chocolate Labrador, Goose, the foundation was established to honour his memory by assisting other dogs facing medical and financial challenges.
“The foundation's core mission is to provide support to dogs requiring medical procedures that might otherwise lead to euthanasia due to financial constraints or unforeseen circumstances,” founder Ellen Andrews says. “By offering financial assistance, essential supplies, and specialized equipment, Goose Gives aims to ensure that every dog on PEI can lead a healthy and fulfilling life."
Goose Gives collaborates closely with trusted members of the dog community on PEI, including veterinary clinics, pet store owners, and dog advocacy groups. “This network ensures that aid reaches dogs and owners who need it most, maximizing the impact of the foundation's resources,” Colin Scales, owner of Blue Ribbon Pet Supplies, says. "This is why Blue Ribbon is involved with Goose Gives; it’s all about the love we have for our dogs."
As a non-profit entity, the foundation relies heavily on donations from the public. While they are unable to issue tax receipts for contributions, they accept financial donations through various methods, including
▲ Ellen Andrews and Goose
credit card payments, cash, and cheques. Additionally, in-kind donations of pet supplies are welcomed to support their mission.
Through its dedicated efforts, Goose Gives has positively impacted numerous dogs and their families across PEI. By sharing stories of the dogs they've assisted and current fundraising initiatives on their Instagram account (@goosegives), the foundation maintains transparency and fosters a sense of community among supporters.
The foundation's inception is deeply rooted in the life and legacy of Goose, whose journey was filled with love, resilience, and companionship. His story serves as a testament to the profound bond between humans and their canine companions, inspiring the foundation's ongoing commitment to aiding dogs in need.
The Goose Gives Foundation stands as a beacon of hope and support for dogs facing medical and financial hardships on Prince Edward Island. Through its comprehensive programs and unwavering dedication, the foundation ensures that Goose's spirit lives on, making a tangible difference in the lives of countless dogs and their families.
PROGRAMS AND SERVICES
Financial Assistance for Veterinary Care
Recognizing that unexpected medical expenses can be
overwhelming for pet owners, the foundation offers partial financial assistance to those facing unforeseen canine medical issues. Please note funding is entirely dependent on what funding is available at the time. "There are no guarantees on how much funding we can provide, if any," Andrews says. "We try to work with the pet's owners to come up with ways to pay vet costs when funds are limited."
Essential Supplies Donation
Beyond financial aid, Goose Gives provides dogs with toys, treats, food, and comfort items. These supplies cater to both general needs and specific requirements of dogs with special needs, whether temporarily post-surgery or on a permanent basis.
Pawsitive Steps Ramp & Stair Loaner Program
To assist dogs during recovery or to enhance their mobility, the foundation offers the "Pawsitive Steps Ramp and Stair Loaner Program." This initiative lends out ramps and stairs, facilitating easier movement for dogs facing mobility challenges.
For donations via etransfer: info@goosegives.ca www.goosegives.ca
Piper is an almost 11-yearold German shepard who has been diagnosed with degenerative myelopathy. She’d been having mobility difficulties and her owner reached out about potential ramp options. Although Goose GIves couldn’t provide a solution for her split entry style home (most in-home requirements would be a custom solution), they were able to provide them with a Pawsitive Steps ramp to borrow for vehicle use because of the support from Remax Charlottetown.
Cercone is a one-yearold pit bull mix who was recently rescued from Texas and has tested positive for heartworm. After being assured he was being treated properly, he ended up very ill, vomiting blood clots, coughing and wheezing. He required multiple emergency appointments where a new course of treatment was planned out after several X-rays and additional
medications. Cercone’s owner reached out to Goose Gives and they were happy to provide financial support through our Blue Ribbon Pet Supply financial fund.
Sandy is a seven-year-old golden retriever who was dealing with issues with her back leg. After X-rays and pain medications, it was determined that Sandy had a torn ACL and required surgery. Sandy’s owner reached out to Goose Gives and we were happy to provide financial support through our Blue Ribbon Pet Supply financial fund. After successful surgery, Sandy will spend several weeks recovering at home and regaining her mobility.
Supporting Families Through the Healing Power of Nature
By Crystal Smith Photos: ICMP
Since time immemorial, people have found solace in nature. Whether taking time for quiet reflection or enjoying a long walk, being outdoors is good for the soul.
ITwas this belief in the healing power of nature that inspired Bill and Myra MacLean to create the International Children’s Memorial Place (ICMP) after the untimely death of their son, Trevor, in 1995. Incorporated in 1999 on the site of a former provincial park, ICMP serves as a place of respite for families grieving the loss of a child.
Comprised of 12 acres on the banks of Scales Pond
near Freetown, the site is a place of great serenity and natural beauty. Visitors seeking a place for quiet contemplation can walk the Trail of Reflection or the Labyrinth of Life and Love, a beautiful exhibit designed to help provide insights, courage and understanding in the face of life’s challenges.
The Fountain of Life is another impressive feature of the park, with its large globe reminding visitors that ICMP is not just for
Islanders, but for visitors from around the world.
Perhaps the most vivid representation of ICMP’s mission is the Legacy Sculpture, a truly moving work of art carved in salt-and-pepper granite, featuring a family of five with one child’s form completely removed from the stone. The missing child symbolizes loss, but also allows light to flow through, reflecting the love parents will always have for their
child and a sense of hope and healing.
Parents can create lifelong memorials to their child by planting a tree in the Everliving Forest and engraved bricks can be laid along the Path of Remembrance in the name of friends or family members. New additions to these memorials are commemorated in annual tree dedication and bricklaying ceremonies held in June and August respectively.
“Alone we can do so little; together we can do so much.”
- Helen Keller
The impact of these memorials is profound. As one ICMP supporter notes, “I’m so happy to have found this group of empathetic and compassionate people. We have a memorial tree that's growing so well. To me it symbolizes time that keeps passing and the fact that we are still getting along through life with our pain. The beautiful park rises every spring with beauty that leaves me in awe of nature. We are so lucky to have such a beautiful place on our already beautiful Island.”
To offer more support to grieving families, ICMP now offers eight-week grief counselling sessions in the spring and fall, along with a new one-day retreat planned for the summer. Anyone interested in participating can call or text 902-439-0489.
As a non-profit organization, ICMP relies on donations and its annual fundraisers–a
Spring Concert in June and Fundraising Dinner and Silent Auction in November–to maintain and add to the park.
“Our ICMP board works long volunteer hours together to ensure ICMP continues to grow, giving families who are suffering this unimaginable loss a place of healing in nature,” says secretary Lorna Jenkins. “When they’re feeling all by themselves and struggling with their grief we hope they might find comfort in this place.”
QA WITH ARTIST
Joan Savage
Joan Savage was born in Etobicoke, Ontario, and made the Island her home at age 25. Her career was in public health nursing as a front-line public health nurse for 15 years and subsequently as the manager of public health services in Prince County for 16 years. Savage is also a reflexologist, therapeutic touch practitioner and a reiki master. Savage has called PEI home for 50 years.
Joan Savage | www.natureshealingart.com
▲ Smelt Secrets
▲ Lily Pond PEI
▲ River Clyde, PEI Old Boardwalk
Q. How long have you been creating artwork?
I won my first art contest at five years of age in kindergarten. I filled a huge paper with the sun, two girls turning a skipping rope, a two-wheeler bike parked with a kick stand, grass and trees. It was displayed at The Ontario College of Art. My Mom saved it behind the piano until it deteriorated!
I began selling my work in 1981.
Q. Have you always felt the desire to paint and draw?
◄Tracadie Beach, PEI
chalk and allows one to build on it and blend colours until it has a creamy end result.
I also paint in acrylic on driftwood. I have used the mediums of oil and water colour but am “home” with chalk pastels.
Q. What inspires you?
My inspiration as a child came from the work of my Aunt Ruth who sadly passed before I was born.
I was transfixed by her artwork, of which my parents had two paintings. It amazed me that you could take a blank canvas and paint a landscape which enabled the viewer to step into and travel down a road or into the woods way beyond that flat board. It fascinated me and I was hooked.
Q. What is your favourite subject to create?
My favourite subject is the beauty, tranquility and serenity of this Island. Before cell phones I always carried my camera, stopping to snap a photo anywhere I might be taken in, facing a grand view to paint.
Q. What do you love most about being creative?
a fresh catch of some smelts she was preparing to fry. They were so beautiful, all so different, with amazing iridescent colours. I couldn’t resist.
Q. Where can the public find your work?
My works can be found at The Dunes Gallery, The Eptek Exhibition Centre Gallery, The PEI Crafts Council Gallery, and The Kensington Art Co-op Gallery.
Q. Do you offer commissions or custom work?
I do receive some commission work and custom art requests.
Q. What connection do you see between creating art and healing?
I have always drawn and painted, drawing food for my Dad, setting the paper in front of his place at the table as he returned from work. I recall one being a bowl of chicken with rice soup, with the spoon and a glass of water. My grade eight art teacher encouraged me and my parents always did as well. My high school art teacher was so very supportive over those years, recognizing my passion for art and challenging me in many directions.
Q. What is your preferred medium(s)?
My preferred medium is chalk pastel on Sennelier sanded pastel paper or carte pastel, from France. It grips the
What I love most about painting is the challenge to put the special feeling I have from the stunning scene before me. I didn’t realize I was actually doing this, when people would tell me that my artwork was calming, soothing and serene. This is in fact why I called my business "Nature’s Healing Art." If nature is healing, as we know it is, then my art is also healing.
Q. Do you have a favourite piece?
I have so many favourite pieces. One in particular is the one called “Smelt Secrets”. A friend sent me a photo of
I believe all art evokes a feeling from the creator of that art. My chalk pastel landscapes in particular have, I’ve been told, been hung at the bottom of someone's stairs to be viewed each morning, evoking a feeling of calm at the start of a busy day. They have been hung in rooms where people feel anxious to help calm them down. They have taken people into the scene and away from their present state of stress. I only became aware of this through stories people have shared with me. I had no idea. I was only trying to depict the feeling the scene had given me.
Q. What do you recommend to someone who would like to become more creative?
I think everyone is creative. In hosting a small class in my home and at Seniors College for years, I have seen people with no artistic experience blossom with the most surprising revelations of awakened talent. It is a joy to now be part of this, assisting them to realize their potential. They all have their own style. It is such a lovely revelation to witness these unique styles emerge!
Freda, the Fry (words by Patsy Dingwell, art by Marla Lesage) When Ivy picks up her favourite treat, she is in for a big surprise. A golden fry comes to life and insists on telling Ivy how it came to be. Ivy listens with amazement as Freda shares her magical journey from being a seed potato in her Grampy's warehouse to a beautiful, talking fry on her dinner plate. A fun tribute to fries and one of Prince Edward Island's major food exports, this endearing story will appeal to fry lovers, young readers, educators, parents, and beyond.
4For the Love of Sea View
(by Hilary MacLeod )
It all started with a familiar sign: House for Sale: To Be Moved. It had started out at Park Corner, on the pond Lucy Maud Montgomery called “The Lake of Shining Waters.” Then it moved up above Brander’s Pond and finally became know as “a little dollhouse” on the Sea View landscape. Once she saw it, Hilary fell in love and couldn’t stop herself from buying it, starting a thirty-year adventure.
A Sea of Spectres
(by Nancy Taber) On the choppy coastline of Prince Edward Island, an ocean-phobic detective evades the deadly lure of a phantom ship by delving into her family’s history and harnessing her matrilineal powers of premonition. Raina is an accomplished detective and she’s eager for an imminent promotion. But there’s a catch: she has to go work on a Coast Guard ship for a week. And Raina, though Island born and raised, loathes the sea.
1 2 3
Wild
Foods (byKate
MacQuarrie)
Wild food is everywhere. Kate MacQuarrie has chosen 30 of her favourite wild foods, representing all seasons and habitats, and not only tells you how, when, and where to harvest but also shares some of her personal recipes.
Foraging can (and should) be elevated from the basic “can I eat this?” to a tool that helps people see plants, fungi, and the world around us in new ways.
5 SIX
ISLAND AUTHORS
BOOKS FROM ACORN PRESS
Living Full Circle: Living with Balance
and
Intention
Inspired by Medicine Wheel Teachings (by Jenene Wooldridge) In this planner, author Jenene Wooldridge shares her insights and personal experience on how she incorporates teachings of the medicine wheel around balance and living with purpose to live her life and achieve success. She shares the importance of contemplation, preparation, goals and how they connect to Living Full Circle. Discover what works for you, develop healthy habits and create goals with intention to live your best. With twelve themed months and 52 weeks of guided reflection, this planner provides a foundation for your ideal life. Track your progress and learn from its useful tips and inspiration as you grow.
Ken's Corner (by Katie Mac) Neilly Reid finds herself swindled into pushing paper in a crooked public works department. She can handle the bureaucracy, a bit of white-collar crime, and the dim-witted local police, but things get dicey when she catches feelings for Jesse Root, the bag man for the small-town mob. From the Ken’s Corner parking lot, Jesse is plotting to win a seat in the provincial legislature. He needs Neilly by his side to sanitize his image while he juggles the demands of Mr. R, the mobster who runs the seedy underbelly of this postcardperfect town. Shep, an ambitious beat cop, also sets his eyes on Neilly, suspecting she is the weak link he needs to bring down the whole operation.
EXPLORE THE GALLERY
FEATURED SUMMER EXHIBITIONS
JANUARY 25 - SEPTEMBER 28
| Curated by Pan Wendt
KATHLEEN DALY & GEORGE PEPPER: THE LAND AND ITS PEOPLE
Influenced by the Group of Seven, these works capture the unique character of Canada –emphasizing its people and their ways of life rather than an idealized wilderness.
MAY 24 - SEPTEMBER 14
| Curated by David Woods
HIDDEN BLACKNESS: EDWARD MITCHELL BANNISTER (1828-1901)
| Organized and circulated by the Owens Art Gallery in partnership with BANNS
The story of Bannister’s life is a testament to the strength and conviction of his artistic vision as the first Black artist and first Canadian to win a major art prize in North America.
JUNE 7 - SEPTEMBER 28
JERRY EVANS: WELJESI
| Curated by Janelle Duval
| Organized and circulated by The Rooms Art Gallery
One of Newfoundland and Labrador’s most significant visual artists, Evans’ work is rooted in Indigenous concepts of cyclical time, storytelling, and beauty.
George Pepper, Trawling on the Grand Banks, c. 1953, oil on board, Gift of the Estate of Kathleen Daly, 1994. CAG 94.5.16
