Pattaya Today Vol 15 Issue 12 - 1-15 March 2016

Page 1

Volume 15, Issue 12

1 - 15 March 2016

30 BAHT

DYNAMIC Entertainment VENUE SET FOR PATTAYA

P

attaya is to house the country’s first cinematic theatre venture, designed to attract locals and tourists to the latest technologies. Cinematic theatre, first designed in Australia more than 13 years ago, integrates a live performance with the magic of the big screen. The integrated use of video projection during stage scenes and scene transitions allows the stage to be alive with action, quite dissimilar from traditional cinema where the audience is largely passive. The Thai firm Panjaluck Pasuk has teamed up with entertainment companies Scenario and Baan Rig – specializing in special effects and entertainment rigging – along with creative, multimedia and projectionmapping specialists to erect a 1-billion-baht theater for staging world-class entertainment. Located on 10 rai of land, just north of Pattaya in Nong Prue, the theatre is scheduled to open in December. The 1,400seat capacity auditorium will be called D’Luck Cinematic Theatre and is being designed by the A49 architecture firm with the contractor Ritta in charge of construction. There will also be retail space for rent on site. The total investment

is being raised by cloud funding and bank loans. Siriwat Vongjarukorn, president of the board, said the new complex will target both foreigners and Thais in a 90-minute performance which will offer a unique experience with cutting-edge light and sound technology, fascinating story-telling and thrills from a highly experienced acrobatic team. He added that the fusion of live performance with screen technology means that the audience experiences a multimedia flow with live action. Ticket prices will start at 2,000 baht. “I believe in the potential of the tourism industry in Pattaya, particularly after the opening of U-Tapao Airport to commercial airlines,” continued Siriwat. “This will bring more visitors into the area, especially family groups.” But the company expects 70 percent of the customers to be Thais and has designed the project to appeal to local investors and sponsors already engaged in the Pattaya entertainment field. Panajaluck Pasuk hopes to be listed on the Thai stock market within three years and envisages cinematic theatres elsewhere in Thailand, including Bangkok, Phuket and Chiang Mai. Initially, the company will concentrate

on improving the Thai entertainment industry rather than breaking even in the early days. Karnkridit Nimsombun, the company’s managing director, said Pattaya was now drawing a new kind of tourist with negative images related to sex and mafias being less emphasized. “The reason we chose Pattaya,” he explained, “is the high number of Chinese, Russians, Americans and Europeans.” The theatre will

open with the live experience show Kaan, inspired by famous Thai literatures such as Ramayana, Prince Apai Mani and Krai Thong, along with the use of world-class technology and special effects. Kaan means balancing in Thai and the company believes it reflects the show’s concept of Thai style with the latest international multimedia innovation and professional design and choreography. Continued on page 6


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Pattaya Today Vol 15 Issue 12 - 1-15 March 2016 by Pattaya Today Online - Issuu