MUSES & MAGIC
FORD MOTOR COMPANY
PRESENTED BY PIGMENT INTERNATIONAL MEDIA TEAM 2024
SPONSORSHIP
WHY PIGMENT?
Pigment International is a Black woman founded and led multi-media platform reporting on the art, people, issues, trends, and events shaping Black contemporary art and examining the linkages connecting historical and contemporary Black art.
We are conveners, bringing together the Black art ecosystem for inspiring cross generational dialogue.
We are the publishers of Pigment Magazine, Black Gallery Guide + and founders of Black Fine Art Month®. Follow Pigment International on FB and IG.
At Pigment Intern@ional We Tell Stories!
TARGET AUDIENCE
• Who are the potential buyers of Ford vehicles? Ford Motor Company’s primary market comprises individuals between 18 and 60 years old with an annual income of more than $50,000. Ford F-150 advertising campaigns focus on working professionals and families. (https://gradesfixer.com) Ford’s target audience is diverse and multifaceted, reflecting the company’s commitment to innovation, quality, and versatility. Whether working professionals or young drivers looking for a sporty ride, Ford has a vehicle that meets their needs and exceeds expectations. (https://startuptalky.com) How does this correspond to the target audience of black Pigment International art buyers? Pigment International is a multi-media arts platform evangelizing for art, curation, and innovation. (https://pigmentintl.com)
CURRENT OPPORTUNITY
For the past three years Pigment International has presented expanding art programs in Oak Bluff’s, culminating with 2023's Artist Residency sponsored by KNOWN Holdings®. We sponsored three Chicago’s remarkable artist to showcase and their work in Martha's Vineyard.
We hosted Salon Talks with the artists which included branded receptions. In 2024, we will scale those activities in partnership with Blackbird Gallery and feature national and international artists. The venue is a beautiful home in the East Chop neighborhood of Oak Bluff.
The Vineyard has long been a famous getaway and resort for the elite, having been frequented by past presidents such as John F. Kennedy, Bill Clinton, and Barack Obama.
Obama’s visit also spoke to the island’s historical significance to Blacks. At least five generations of Black creative and professional classes have spent their summers on Martha’s Vineyard, and the town of Oak Bluffs has become a landmark that black families have read about and aspired to visit.
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THE BEST TIME TO TARGET BLACK ART BUYERS
• When are customers most likely to buy a car? According to the Wall Street Journal, new vehicle models are typically released in the fall of the preceding year, with 2024 models announced in the fall of 2023, and the vehicles start arriving in October.
• According to Bankrate, the end of the year is an excellent time to buy a car because dealerships have sales quotas to meet. Due to the holiday season and dealerships trying to meet their year-end goals, December is also a busy month for car sales. (https://theweek.com)
• This time of year is Football season (NFL, college, and high school football). Target this group: Black art lovers who purchase vehicles (diversity, NFL players, fans, & staff, HBCUs - alumni, college staff, art professors, high school staff, art teachers, parents, students). Display Pigment Magazine during HBCU activities such as homecoming and football classic activities (e.g., Bayou Classic held in New Orleans).
BENEFITS
Presenting Sponsor
• Your brand prominently featured as the Presenting Sponsor of Muses and Magic on the Vineyard.
• High visibility in all event promotional materials, including digital and print advertisements, press releases, and social media campaigns.
• Recognition during the opening and closing of the event.
• Opportunity to display your company's banners and signage at key event locations.
BENEFITS OF CURRENT OPPORTUNITY
Hosting & Speaking Opportunity
• Exclusive hosting privileges for one segment of the event, allowing you to engage directly with attendees.
• Opportunity to deliver remarks or participate in a panel discussion, showcasing your industry expertise and commitment to supporting Black entrepreneurship and art.
Salon Talk 'The Business of Art'
Three Meet & Greets
• Sponsorship of a salon talk focused on 'The Business of Art,' exploring the intersection of creativity and entrepreneurship.
• Recognition as the sponsor of this engaging and insightful discussion, which will feature prominent figures from the art and business worlds.
• Opportunity to contribute to the conversation and share your company's perspective on supporting artists and fostering creativity in business.
• Three dedicated meet and greet sessions with event attendees, providing an intimate networking opportunity.
• Your representatives can interact with guests, share information about your products or services, and forge valuable connections within the community.
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nt on event signage, website, and materials.
n post-event press releases and posts.
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collaborate on custom content or o further highlight your brand's arts and entrepreneurship.
Value Added Consumer Study: Pigment will survey our audience via social media to determine car brand preferences and purchasing potential.
Magazine wrap featuring Ford vehicle.
Pigment International Artists create “car wrap” for select Ford vehicles.
OUR MEDIA ASSETS
Ford Motor Co. will have a presence on:
• Annual Coffee Table Magazine
• Weekly Newsletter
• 2025 Black Art Gallery Guide
• Pigment Intl Social Media
• Pigment Intl TV (YouTube Channel)
• Pigment Magazine Ad
Pigment Intern@ional Drives the Ford Experience!
HISTORICALLY BLACK COLLEGES AND UNIVERSITIES (HBCUS) & HISTORICALLY LATINO COLLEGES AND UNIVERSITIES (HLCUS):
Partnerships
The Pigment Media Team enjoys relationships with several organizations and key individuals who have hands-on access to the universe of HBCUs and HLCUs. These include:
• Dr. Theresa Price, Founder at National College Resources Foundation-Black College Expo-Latino College Expo-Students Think STEAM Expo. ncrfoundation.org
About the HBCU Digital Art Program (H-DAP)
• American art history has traditionally omitted and marginalized the contributions of African American artists. Historically Black Colleges and Universities (HBCUs) were among the first institutions to serve as repositories for African American art. The artwork by African American artists reflects a long history woven into the broader context of American art history. HBCU museums, galleries, and archives have been and continue to be stewards of these exceptional works of art.
• H-DAP is a three-phased initiative that will digitally connect HBCU art collections nationwide for research, education, and cultural enrichment purposes. According to Valerie A. Cooper, the Project Director for the Smithsonian American Art Museum (SAAM), all 107 HBCU art collections are included in this initiative. Pigment International partners with H-DAP to provide its print and digital publications to this audience.
LEGACY WEEK ON THE VINEYARD
In 2016, Sheryl Wesley, an entrepreneur, content creator, and founder of HBCU Brand Partners, LLC. and a graduate of Howard University, created an HBCU-branded annual event to include all historically black colleges and universities. This event is officially named Legacy Week on the Vineyard. Pigment International is a partner to Legacy Week on the Vineyard, which provides its print and digital publications and access to art events and tours in the Vineyard each year.
CULTURAL EVENTS
Pigment International will participate in vital cultural events this year, providing Ford Motor Company with hands-on consumer engagement, including:
• Muses & Magic on Martha’s Vineyard.
• Black Fine Art Month(R) – Founded and trademarked by Pigment International.
• Art Miami Week, in partnership with the SCOPE Miami Beach.
CAN WE COUNT FORD MOTOR CO. IN?
Thank You!