mindset. PAT MESITI NEWSLETTER: JULY EDITION 2011
ARE YOU ABLE TO RECOGNISE A GOOD
OPPORTUNITY? WHY IT IS IMPORTANT TO SET FINANCIAL GOALS & EMBRACE CHANGE? NEW COACHING CORNER… GETTING BACK UP! DO YOU FEEL LUCKY?
Welcome to July So here we are at the beginning of a new financial year. This is the time where you get to sit back and see how you really did financially for the past 12 months. Along with the focus on last financial yearâ€™s success or failures, you should be taking some time out to start setting this financial yearâ€™s goals. Quantify things like how much do you want to grow your business this financial year? What are other streams of income that you can create over the next 12 months? Where were the losses that could have been prevented and how are you going to stop them happening this financial year? But most importantly, what are the changes taking place in my industry that I need to pay attention to and embrace? The only thing certain in this world we live in, is that things change. The millionaire mindset understands this and ensures that they are able to adapt to change. Let me illustrate my point with a well-known company in a well-known industry. Blockbuster Video was a thriving business in the movie rental industry, but as the movie rental industries delivery methods were changing, Blockbuster became slow to embrace that change, which led to its ultimate demise, in brief: In 1985
Blockbuster opened the first store in Dallas Texas
The company was purchased for US$8.4B, that is with a B.
A customer, Reed Hastings returns Apollo 13 to Blockbuster six weeks overdue, and is dismayed by the $40 late fee.
Reed Hastings founds Netflix, an online movie rental company
Blockbuster declines several offers to buy Netflix for US$50M
Netflix has a turnover of $273M in revenues
A company called Redbox launches a rental DVD kiosk service.
Blockbuster FINALLY enters the online movie rental market.
Blockbuster, now valued at $500 million, has 2 million subscribers for its online platform. Netflix reaches 6.3 million subscribers by December.
Blockbuster FINALLY rolls out Blockbuster Express, its kiosk system designed to compete with Redbox.
Drowned in revenue losses of $1.1 billion, Blockbuster files for bankruptcy. The company value - $24M
If Blockbuster had embraced the change it faced in its industry it may have continued it success, which is now held by Netflix and Redbox. So take some time out in July to look at the changes that have happened, are happening and potentially could happen in your industry, and ensure your business remains to prosper. Yours in Prosperity
If you don’t take it someone else will!
Opportunities never rock up at your front door looking like a great opportunity; they only look like a great opportunity in hindsight. I 9ind they are normally hiding around the corner and not even looking like an opportunity, but looking like hard work. The truth is, if you don’t recognize the opportunity someone else will and take it. Then later down the track once the hard work in developing the opportunity has been done, you’ll kick yourself for missing it.
that could create prosperity. They come along but just don’t look like an opportunity. They might look like a person, they might look like fear, they might look like sacri9ice, they might look like a waist of time or they might just look really small. The world’s largest tree grew from a tiny sapling, its destiny has nothing to do with the size of the sapling but the potential inside. The door of opportunity swings on very small hinges.
A great American comedian Milton Berle once said, “If opportunity doesn’t knock, build a door”. Every day there are untold amounts of opportunities everywhere, which we can create wealth from. What do they look like you ask? Generally they look like a challenge, a dif9iculty, a struggle, something painful, and something almost impossible. Napoleon Hill has stated it best when he said, “The world is full of unfortunate souls who didn’t hear opportunity knocking at the door because they were down at the convenience store buying lottery tickets”.
Here are a few things you need to do with opportunities: • Take them • Create them • Pass them on • Look for more of them • Become a pro9icient opportunist • Maximize your opportunities to create more opportunities
“We don’t like your sound. Bands with guitar sounds are out of fashion”…That’s what Decca Records said when they rejected a small little group who went on to have a little success called “The Beatles”. “Well if I was an executive at Decca Records I would have signed them” — right? But yet every day we face opportunities
To recognize an opportunity you need to: • See the end, not just the beginning • Get an opportunistic mindset • Avoid looking for an easy way • Be prepared for your day of opportunity – it could be today! • Make the most of every circumstance • Grasp your opportunities with a single, focused mindset
An opportunist must have a sense of adventure, not a feeling of fear and pessimism. Pessimism robs a person of their capacity to create wealth. If you see opportunities only through pessimistic eyes, then all you will see in that opportunity is the potential for that opportunity to rob you of your prosperity. However, if you see the opportunity with all its challenges as an adventure, through which you can learn, grow and thrive, then you will be in an advantageous mindset to turn obstacles into opportunities. You need to have a mindset that never views anything as a failure. You may take what seems to be an opportunity that doesn’t work out. The opportunist sees this as a lesson, and the seed in the lessons of the past turn into the seedlings of the opportunities of the present, that will grow into the tree of success in the future. There is no shortage of opportunities in the world; there is only a shortage of opportunists. You have to make the most of every opportunity that comes your way. The following exercise will help you with this. 1 . T a k e s o m e t i m e t o i d e n t i f y a n opportunity that you have right now and write it down: ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ 2. Think about whom you might introduce this opportunity to: ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________
3. How might you introduce this opportunity? ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________
4. What resources do you need to maximize your opportunity? ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________
5. What is the wealth potential of this opportunity? ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ ______________________________________________________ Your real opportunity for success lies within you, not your job. You can get to the top by getting on top of yourself – by making the right decisions to maximize opportunities that come your way. Right now opportunity is knocking, but opportunity has never been known to turn the knob and just walk on in. You have to open the door and invite it in to your world, or if it’s not at the door, go out and look for it. An opportunity is never lost, if you miss it, someone else will be sure to 9ind it. Alexander Graham Bell remarked “When one door closes another door opens, but we so often look so longingly and so regretfully upon the closed door, that we do not see the ones which opens for us”. When opportunity knocks, the grumblers complain about the noise while the prosperous man becomes wealthy. Pat Mesiti
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Coaches Corner… GETTING BACK UP! If you are striving for success in any area of your life, along that journey undoubtedly you will hit hurdles and trip up and sometimes you will fall.
Your ultimate success will depend on how well you can handle the pressure, the pain and the pause in your journey caused from the hurdle. It may seem like a hard fact of life, and really it is, but there is something you can do about it. You must keep in your minds eye a picture of you being victorious, successful and in control, even if right now you are so far off from being that. You see, your mind does not know the difference between what is real and what you imagine as real. Real may be that you are down to your last dollar in the bank, your credit card is maxed out and you are stuck in a low paying job or maybe out of work. Looking at the situation you are in may be depressing, it may feel like you will never break free into prosperity, it may seem like this is your destiny, and you know what, that will be if that’s what you think…
Instead you need to envision yourself as victorious. Focus on that instead of your nagging doubts, fears and concerns. Focus on objective insights and solutions. The pressure that encroaches the negative situation will dissipate and disappear. If you think like you are victorious and start to act like you are victorious, the situation will be seen through the eyes of someone who is truly victorious and the right solution will come to you. The opportunities you need to overcome your situation will start to appear and the circumstances will swing back into your favor. Even if you don’t feel victorious, successful or in control, just act like it for a while, It Helps!!
THIS EVENT WILL SHOW YOU HOW TO UNLOCK THE POTENTIAL INSIDE OF YOURSELF AND THOSE AROUND YOU. PAT MESITI AND A HAND-PICKED LINE-UP OF PROSPERITY POWERHOUSES WILL OPEN YOUR MIND TO A MORE REWARDING, FULFILLING AND PROSPEROUS FUTURE. BE QUICK! CONTACT EVENTS@MESITI.COM TO FIND OUT HOW YOU CAN REGISTER FOR OUR NEXT WEEKEND 16-18 SEPTEMBER 2011
ARE YOU LUCKY! IF YOU WANT TO BE LUCKY, PREPARE FOR IT! You may have heard the saying “luck is w h e n o p p o r t u n i t y m e e t s preparedness.” Well I agree. When others say “oh so and so are just lucky” as if to say that they themselves are not lucky, I think that what is happening is they aren’t preparing themselves for luck.
If you want to be lucky, it is simple, prepare for it. Watching TV is great, but unless you are looking to be working in the television industry there are better things you could be doing with your time. If you want to be a successful business leader, this time could be spent preparing, reading books on business leadership, studying on the Internet, attending courses and seminars and laying the groundwork for luck. It takes years of preparation to become lucky. It is your responsibility to make poor circumstances a lucky opportunity. The share market has a knack of making people “lucky”, but the years of preparing, the countless smaller losses
and constant study of the market that causes that luck is never talked about. Luck may seem in the timing, but how would you know the right time to get in unless you are prepared. The harder you work at it, the luckier you will get. Luck is something you can create through h a r d w o r k , p r e p a r a t i o n a n d determination. If right now you are not so lucky, it’s because you are not prepared, but rest assured you control your luck, and with the right preparation you can become lucky. PAT MESITI
Just a thought…
“You become what you think of most of the time.” Pat Mesiti
LA DOLCE VITA 17-20 october 2011 palazzo versace, gold coast
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BIG DREAM weekend turn your dreams into reality and define your destiny… Tired of having a dream and not fulfilling it? Discover the power of your dream and put it to work for YOU, your FAMILY & FRIENDS and BUSINESS ASSOCIATES Discover and develop the character, skills and attitudes of a successful dreamer…plus more!
...contact the events team today to find out more! firstname.lastname@example.org
13-15 April 2012 — GOLD COAST
‘Get yourself a ghost writer.’ So I did. In 2008 I was attending Pat Mesiti’s live events, and when he started talking about new and innovative ways to promote your business by publishing your own books, I knew this was something I should be doing. I have been operating Cindy’s Classic Gourmet since 1987 and so I had a lot of experience to share and I started thinking of ways I could use Pat Mesiti’s advice to set myself apart from my competitors. So I did get myself a ghost writer, and I went on to create, publish and distribute my first book, ‘Cindy’s Inspirations’. ‘Cindy’s Inspirations’ is a classically styled black and white gift book sized publication which represented the glamour and high quality of my business, offering inspiration and advice to brides. As well as my Cindy’s Classic Gourmet branding, I haven’t forgotten the networking principles which got me to where I am, and so I included a list of approved wedding suppliers in the back of my book which adds more value for the brides and helps me distribute my book through these suppliers. I have received such positive feedback about my first book from the brides who use the resource and the suppliers who I have listed. I can’t wait to get my second book out there now too, but as an autobiography there is always something new to add! I also worked on my online presence because my website was outdated and that was when I learned about SEO, blogs, Facebook and more with the continued help of my ghost writer. I am able to make a difference to the way I run and present my business for the future and have secured more new wedding and function venues around Australia, and am running special events such as Christmas Dinner functions and Winter Wedding packages. All of these new initiatives mean that Cindy’s Classic Gourmet is busier than ever, and my functions calendar is filling up into 2013. During this time I continued to attend Pat Mesiti’s live events and in 2009 I happened to meet Jamie from the Kerry-Anne show
at the Big Dream Weekend on the Gold Coast. He was so friendly and interested in the story of my business and what I do, that I came back wondering about the possibility of a wedding planning TV show. During a meeting with my media company, we started discussing the viability of a wedding planning app instead. Even with ‘Dream Big!’ still ringing in my ears from the last seminar I couldn’t have imagined how big the Wedding Girl iPhone app would be. I built a team of young, innovative and motivated experts around me and the Wedding Girl app was launched in June 2011. The Wedding Girl app includes an Australia-wide directory of wedding suppliers which brides can search by category, region or find suppliers near their current location. There is also a budget tracker, an editable to-do list, seating planner and brides can create a guest list from their phonebook and manage RSVPs. As technology continues to change and advance I look forward to the new features we’ll be able to offer in later versions. In the first week of its release into the App Store, Wedding Girl was downloaded over 3,000 times. In the first two weeks it was nominated as an iTunes Store Staff Favourite. I am also determined to look after all of my Wedding Girl suppliers. Where magazines and online directories will take a supplier’s money for their listing and offer nothing else in return, I am making sure I give something back to the suppliers who have supported me. For example, I put on mini expos in cinemas around Adelaide to coincide with the release of the ‘Bridesmaids’ movie where Wedding Girl suppliers could exclusively showcase their businesses. I am always focussed on pushing myself to achieve more to do my best, and to be the best in my field. While focussing on providing personal services which offer real value I am always looking for the next opportunity, because I wouldn’t be where I am today if I didn’t embrace new technology and ideas, and my signed ‘Goals Book’ is always there to help me formulate those ideas.
CINDY WESTPHALEN I started Cindy’s Classic Gourmet in 1987 to pursue my passion for food, functions and weddings. Since then I have enjoyed strong success, winning the Australian Bridal Industry Award from 2003 – 2007 and being nominated as a finalist in 2010. I have also catered and planned many memorable functions including for the Lord Mayor of Adelaide, Prime Minister John Howard and Premier John Olsen. Cindy’s Classic Gourmet continues to excel in the 21st century with new venues around Adelaide and beautiful regional South Australia and exciting menus to cater and functions to plan. On 6 June 2011 I launched the Wedding Girl app, a modern wedding planning tool for savvy brides on the go. Wedding Girl is the culmination of over 20 years of experience in the wedding industry. There is no other wedding app which provides as much valuable information as Wedding Girl, offering couples the ability to view 3600 images of venues, generate a guest list, manage RSVPs, track their budget, check off their to-do list and more from the palm of their hand. PO Box 285 Blackwood SA 5252 Ph: 08 8278 4448 e: email@example.com www.weddinggirl.com.au www.facebook.com/ weddinggirlapp www.cindysclassicgourmet.com.au www.facebook.com/ cindysclassicgourmet
Want To Get FREE Promotion Of Your Business Or Just Want To Share A Story About Yourself To Encourage Others. One of the best ways to get motivated is to see other people do well at things. Seeing real life examples, people who are just like you. Doing it tough working extra hard to get results and willing to put in the effort to see results. So we’ve decided to add a new section to this newsletter. Introducing the…
“Limelight Corner” If you have any success stories from having used the Mesiti products or attended our live events and feel these may inspire more people, then we want to know about it. We want to feature you in this newsletter and let you promote yourself or your business. Why would we do this? Well it’s simple, we want as many people to achieve great successes utilising our personal development material. As mentioned earlier… the best way to motivate others is giving real life examples of how other people have utilised the materials. Secondly, we want to give back. We want to give back to our clients, our subscribers and our customers by giving you a chance to promote yourself to a large audience of likeminded people via this newsletter. You’ll be allowed to share your website, your business details and a short description of what you do, which will be added to your story. This is a great opportunity for you if you have an inspiring story to share, want to get FREE advertising for your business or just want to get the chance to be in the limelight for once. If this is you then please write an email to firstname.lastname@example.org with your story and a picture of yourself. You will then be considered as our feature story for the next edition. We look forward to receiving many success stories and using them to inspire others to reach higher levels of success.
If you have a success story you would like to share and at the same time promote your business totally free please email email@example.com with your details and you’ll be considered as our next feature success story.
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Pat Mesiti July 2011 Newsletter