Time to Dream | Glamping Business Americas | February 2024 by Glamping Business Magazine

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RESEARCH: WHAT NEW GLAMPING OPERATIONS ARE PLANNING NUBE A BRAND IS BORN THE BENEFITS OF A CHARITABLE TIE-IN

SHORT TERM RENTALS WHERE DO YOU SIT?

THE OFFICIAL PUBLICATION OF THE AMERICAN GLAMPING ASSOCIATION

Glamping Business Americas is published by The Glamping Show USA and Upgrade Publishing Address: 1129 Maricopa Hwy B150 Ojai, CA 93023 USA Publishers: Upgrade Publishing Steph Curtis-Raleigh e: steph@upgradepublishing.com Reporter/social media: Annie Hilton e: media@upgradepublishing.com Advertising sales: David Korse t: 1-805-258-2836 e: david@glampingshow.us Design: Melissa Douglass i for detail www.ifdetail.com www.glampingbusinessamericas.com Instagram @thisisglamping Facebook @thisisglamping Events: Glamping Show Americas w: www.glampingshow.us e: david@glampingshow.us The Glamping Show UK w: www.theglampingshow.com e: dan.w@swanevents.co.uk © Upgrade Publishing Ltd. Glamping Business Americas is published five times a year. No reproduction of any part of the magazine is permitted, nor storage in a retrieval system without prior consent of the publisher. No commercial exploitation is permitted. No warranty is implied in respect of any product or trader mentioned herewith. Prizes offered in competitions might be substituted with ones of similar value.

Welcome

elcome to the first issue of 2024 and the very best wishes to you all from the Glamping Americas team. If this is the year that you open your dream glamping business then we are with you all the way with experts to advise you and research to inform you as well as our fantastic show in Colorado in October. This issue we take another look at the extensive report compiled by Cairn Consulting Group and this time we focus on those entering the industry - what they are planning, how big they aim to be, what kind of accommodation they have chosen and more. As glamping businesses, many of you hope to make an impact, not only on your guests but in the wider community and to protect the environment. Our regular columnist Mike Gast considers the benefits of linking your business to a legitimate charitable cause. Mike and Anne Howard of Honeytrek also look at how you can harness the power and knowledge of your local community in order to enhance your guest experience. Todd Wynne-Parry of Horwath takes a look at the impact of Short Term Rentals on the wider hospitality market and how

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David Korse Director

CONTENTS 05

Industry news and products

Introducing Glamping University

Letter from Ruben Martinez AGA co-founder: New AGA tools and

The growth dilemma

business in 2024

Nube horizons

Glamping for a cause can benefit

Navigating the Corporate Transparency

resources to elevate your glamping

Subscribe for free at

regulation may affect the balance. Christine Taylor of Towne Law has also penned a useful guide to our obligations under the Corporate Transparency Act which has come into force at the start of this year. Finally, we thank Cristina Riveroll for her sharing her fascinating story and her plans for a new glamping brand Nube.

your business 22

Act: a guide for businesses

Collaborating with locals for a thriving business & community

Cairn Consulting Group conducts our first State of the Industry report

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NEWS & PRODUCTS

Story from woodallscm.com

CAMPSPOT ANNOUNCES DIRECT INTEGRATION WITH AIRBNB Campgrounds using the Campspot platform now have two options when it comes to listing their lodging sites on Airbnb. The new direct integration with the popular OTA platform gives campgrounds full control of their listings, according to a press release. Whereas the first Airbnb integration, released in 2022, remains a full-service integration with listings managed by a third party, the new option, powered by DerbySoft, has no third-party intermediary and puts the park in control of its listings. “DerbySoft’s rapid and seamless connectivity helps to enhance the OTA experience and ensure a streamlined and efficient experience for the guest,” notes the release. “Operators can now enjoy even more flexibility and control, and a lower cost of distribution, catering to the diverse needs of the campground and guests.”

Key Integration Highlights: Expanded Reach: Ease of listing on one of the most popular OTA sites, helps to maximize park visibility and open new avenues to fill vacancies. Reduced Administrative Work: Airbnb listings sync with Campspot to help maintain an up-to-date reservation list with current rates, rules and availability.

“We see a lot of value in this integration,” said Erin Forrest, of CRR Hospitality. “We will be able to have more units available for booking OTAs and it will drastically reduce the amount of time our reservation team spends on OTA bookings. When it comes to rates, availability, length of stay restrictions, etc., instead of setting up those rules and adjusting rates in both Campspot and the OTA, the integration will be a one-stop shop to make these updates.” Find out more at software.campspot.com.

Control and Personalization: Full control of Airbnb listings and all guest communications ensures all interactions align with a campground’s brand standards and operational strategies. Trimmed Budget: A cost-effective solution to OTA integration that avoids third-party intermediary fees through self-management.

NEW NATURE-FOCUSED HOSPITALITY BRAND LAUNCHES Nook Experiences has announced the launch of its soft brand, marking a new chapter in nature-focused accommodations. The brand introduces five new members: Onera, Dunya Camp, Historic Tapoco Lodge, Camp Comfort, and Callicoon Hills, each offering unique, design-forward, and experience-centered accommodations tailored for group, corporate, and event reservations. Nook Experiences aims to cater to a wide range of preferences, dividing its properties into three categories: one-of-a-kind experiences, upscale glamping, and boutique outdoor hotels. This strategic categorization ensures that Nook

can accommodate guests with varying levels of comfort in nature, providing memorable stays that foster a reconnection with the outdoors. Ben Wolff, co-founder and developer of Onera, expressed his pride in being part of Nook’s launch. “We’re honored to be an inaugural member of Nook, who are striving to set the standard for outdoor hospitality. Guests are looking for elevated, one-of-a-kind experiences that connect them to the great outdoors. Onera was founded on this premise and all of Nook’s members are cut from the same cloth,” Wolff said. He emphasized the brand’s commitment to elevating outdoor hospitality standards and meeting the growing demand for unique, nature-connected experiences.

“With the launch of these properties, we’re excited to offer distinctive experiences that resonate with the growing demand for nature-centric experiential getaways.” Sangeetha Ramkumar, owner of Dunya Camp, echoed Wolff’s sentiments, noting Nook’s alignment with her property’s focus on experiential hospitality in nature. Ramkumar’s excitement about joining the expanding community underscores the brand’s potential to lead in the outdoor hospitality market. “Nook’s focus on the experiential aspect of

hospitality in relation to nature directly aligns with our values at Dunya Camp. We’re excited to be a part of the vanguard of this growing community,” Ramkumar said. David Pontius, founder & CEO of Nook Experiences, stated that the brand’s launch is the culmination of over 40 years of experience in hospitality and resort development. Pontius highlighted the brand’s commitment to offering distinctive experiences that resonate with the growing demand for nature-centric, experiential getaways. “With the launch of these properties, we’re excited to offer distinctive experiences that resonate with the growing demand for nature-centric experiential getaways,” he said. For campground, glamping, and outdoor hospitality operators, Nook’s launch represents an opportunity to learn from a brand that successfully blends luxury with nature. The emphasis on design-forward accommodations and experience-centered services can serve as a benchmark for operators looking to enhance their offerings and appeal to a broader audience. As the outdoor hospitality industry continues to evolve, Nook Experiences’ launch is a timely reminder of the sector’s potential for innovation and growth. The brand’s focus on connecting travelers with nature through carefully curated accommodations sets a new standard for the industry. Find out more at nookexperiences.com.

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NEWS & PRODUCTS

Story from woodallscm.com

SNOW PEAK OPENING OREGON GLAMPING SITE IN 2024 Glamping isn’t going anywhere in 2024. In fact, it’s getting an upgrade thanks to a brand-new Snow Peak campsite location in the United States, according to Travel + Leisure. Snow Peak, a Japanese camping brand, is opening its first stateside camping destination in early 2024. Known as Snow Peak Long Beach Campfield, the gorgeous 25-acre plot in Washington state sits on the Long Beach peninsula between Seattle and Portland, Ore. “Snow Peak believes in the power of camping to reconnect us with nature and each other to restore our sense of humanity. It is for this reason that Snow Peak designs the quality of camp from a product and experience perspective to enable more people to experience the transformative nature of time outside,” Tohru Yamai, CEO of Snow Peak Inc., shared in a statement provided to Travel

+ Leisure. “We see an opportunity to elevate the camping experience in North America and designed this property to bring this philosophy to life.” On-site, guests will find seven Tent Suites, which are pre-pitched campsites that include enough

interior space for up to four guests (the tents are ideal for two, but two more guests can be added with the addition of sleeping mat rentals), individual kitchens, a dining area and an outdoor campfire set up so you can roast in peace. Find out more at snowpeakcampfield.com.

GLAMPINGHUB PARTNERS WITH SEARCH ENGINE KAYAK Travelers can glamp on KAYAK, a travel search engine, through its latest partnership with GlampingHub, a global booking platform for unique accommodations in nature. From tree houses nestled in lush forests to luxury safari tents near Yellowstone, GlampingHub has a wide variety of accommodations that are now discoverable on KAYAK.com and its portfolio of brands including Momondo, Cheapflights and Hotelscombined, according to a press release. With more and more travelers seeking memorable vacations inspired by the photos they see online, this partnership provides adventureseekers and glampers alike with more choices

in one place for easy travel planning, notes the release. “We live in an ever-increasing connected lifestyle, which elevates one’s nature deficit,” said CJ Wolf, GlampingHub’s CEO. “Glamping getaways enable people to unplug and reconnect with nature,” states the release. “GlampingHub’s luxury accommodations provide travelers with access to the great outdoors while still feeling safe and being pampered with modern comforts. Whether the guest is spending time hiking, fishing or just roasting s’mores, these recreational activities are a great way to reconnect with the environment and enjoy the

simpler pleasures in life.” “At KAYAK, we’re committed to providing travelers with a wide variety of travel options all in one place, said Paul Jacobs, general manager and vice president of North America for KAYAK. “With tons of unique accommodations for travelers to choose from, our goal is to continue giving travelers even more choices, and teaming up with GlampingHub introduces a new variety of accommodations to our already diverse offerings – something our users have been explicitly searching for more recently.” According to KAYAK’s data, there has been a significant increase in search interest for alternative accommodations. Luxury tents, for example, have experienced a 28% year-over-year increase in search demand. Additionally, interest in unique lodging options like Riads, Ranches, Farmstays and boats have soared by up to 85 percent year over year indicating this is exactly what users are looking for. “We are incredibly excited about our partnership with KAYAK. It’s a natural fit that aligns with our vision of providing unique experiences to travelers around the world,” said CJ Wolf. “This collaboration will make it easier than ever for individuals and families to discover and book one-of-a-kind glamping experiences, whether they’re looking for a serene mountain retreat or an exciting adventure in national parks.” Find out more at KAYAK.com.

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NEWS & PRODUCTS

Story from moderncampground.com

ORIGINAL WOODSTOCK VENUE UNVEILS UPSCALE CAMPGROUND

Bethel Woods Center for the Arts, the iconic site of the 1969 Woodstock festival, has launched an upscale campground, a Sullivan County Democrat report highlighted. This innovative venture introduces a blend of camping and glamping facilities, catering to a wide range of outdoor enthusiasts and luxury travelers. The introduction of this campground comes at a time when camping and glamping have seen a significant rise in popularity, accounting for approximately 32 percent of all leisure trips in 2022. Bethel Woods’ unique approach combines the allure of outdoor living with the rich musical heritage of the site, offering guests an unparalleled

experience of nature intertwined with live performances and cultural events. Eric Frances, CEO of Bethel Woods Center for the Arts, expressed enthusiasm for the project, highlighting its potential to offer guests a unique combination of history, music, and natural beauty. “Given the unique legacy of the property, and the expansive 1,800 acres surrounding the Center’s historic footprint, we’re thrilled to be one of the first venues in the country to offer an outdoor getaway that blends our rich history and picturesque scenery with live music—further elevating the experience here,” Frances said. The campground is designed to appeal to both traditional camping aficionados and those seeking a more luxurious outdoor experience, with a range of activities planned to enrich the stay of every visitor. The campground is set to open during the 2024 concert season, with reservations available as an add-on to any concert or event ticket. This integration allows guests to seamlessly combine their cultural and outdoor adventures, enhancing the overall appeal of attending events at Bethel Woods. Accommodation options at the campground are diverse, ensuring there is something to suit every preference. In Venue Glamping provides

luxury tents equipped with modern amenities such as full bathrooms, wifi, and electricity, located within a short walk from the amphitheater and the Museum at Bethel Woods. Guests choosing this option will enjoy stunning views of the campus and the historic Woodstock festival site, along with complimentary museum access during their stay. For those seeking a more basic glamping experience, furnished bell tents are available, offering comfortable bedding and electrical power strips for charging devices. These tents provide a more traditional camping feel while still offering conveniences like nearby restrooms and shower facilities. By leveraging its historical significance and natural beauty, Bethel Woods is pioneering a model that could inspire similar ventures across the industry, potentially driving growth and innovation in outdoor hospitality. The upscale campground at Bethel Woods Center for the Arts not only enriches the visitor experience but also contributes to the evolution of the campground industry. As operators look for ways to differentiate their offerings and attract a wider audience, the integration of unique cultural and historical elements with outdoor accommodations may become a key trend. Find out more at bethelwoodscenter.org.

Story from woodallscm.com

KOA DEBUTS AI CHATBOT TO HELP WITH TRIP PLANNING Kampgrounds of America, Inc. (KOA) has announced in a press release its latest digital innovation — the introduction of an AI-powered chatbot into KOA.com. The new KOA AI Chatbot is designed to meet and exceed the rapidly evolving expectations of today’s campers and travelers, according to a press release. According to the company’s June KOA Monthly Report, 32% of campers report already using AI for trip planning, with an additional 22% planning to utilize it in the future. In alignment with these trends, KOA’s robust AI Chatbot uses years of camping content, location information, and data to be the industry’s most intuitive holistic camping technology. “Innovation is not just a value at KOA; it’s a vital pathway to our mission of connecting people with the great outdoors,” said Toby O’Rourke, CEO and president of KOA. “In travel, understanding and embracing technology is key to success.

We’re committed to being at the forefront of this journey, ensuring that technology acts as a bridge, not a barrier, to the natural world.” The KOA AI Chatbot represents a significant stride in enhancing customer interaction and satisfaction. The tool is accessible directly from the KOA website, allowing guests to engage in real-time conversations, receive instant responses to inquiries, and enjoy a streamlined trip-planning process, according to the release. KOA’s introduction of the AI Chatbot is a testament to its commitment to staying at the forefront of digital innovation in the camping industry. This initiative reflects KOA’s dedication to improving the camping experience and its responsiveness to the evolving needs and preferences of modern campers, the release stated. “We recognize the transformative potential of AI in enhancing the camping experience,”

remarked Cole Reinhardt, executive director of digital innovation at KOA. “With the implementation of the KOA AI Chatbot, we are revolutionizing how campers engage with us, ensuring that every interaction is as seamless and enjoyable as the camping experience itself.” Campers and travelers can experience this cutting-edge technology by visiting koa.com.

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INTRODUCING GLAMPING UNIVERSITY: ELEVATE YOUR GLAMPING BUSINESS WITH THE AGA’S GLAMPING OPERATORS CERTIFICATE BY RUBEN MARTINEZ

he American Glamping Association is thrilled to announce the launch of the Glamping University, an online educational platform designed to empower aspiring and expanding glamping operators. Our comprehensive Glamping Operators Certificate has been developed and is taught by glamping industry experts. This certificate will give you a robust and well rounded access to the key concepts and learning objectives needed to launch and enhance your glamping operation.

WHY WE’RE LAUNCHING GLAMPING UNIVERSITY At the heart of our initiative lies a profound commitment to elevate the glamping industry by empowering operators with the essential

knowledge and skills needed to thrive in this unique sector. We recognize the growing challenges that this industry faces and the needs that operators have as they are navigating this intricate landscape on a daily basis and often with constrained resources. Our comprehensive courses go beyond the basics, providing operators with a holistic understanding of the industry, from Glamping Entrepreneurship and Glamping Hospitality Law to Risk Mitigation and Founders Stories. By fostering a community of certified professionals, we aim to set a new standard for excellence for the glamping industry and AGA members. By ensuring operators are wellequipped to deliver exceptional and memorable experiences to their guests while contributing to the industry’s positive growth the entire industry will grow stronger.

In addition to our educational programs, we are dedicated to fostering a collaborative network within the glamping community. Our commitment extends beyond the courses, as we believe that a thriving glamping industry relies on a supportive community that encourages continuous learning and collaboration. By facilitating connections among industry professionals, we aspire to strengthen the bonds that will continue to make this industry not just a business but a communitydriven movement. Together, we can shape the future of glamping and elevate the standards for exceptional hospitality and sustainable practices across the globe.

COURSE OVERVIEW Discover a path to professional growth and knowledge expansion through our industry expert courses, designed to elevate your expertise

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Our mission is to drive growth opportunities for new and existing glamping businesses by creating a strong community and network which provides education, tools and resources to your one of kind business.

What our members are saying "My personal excitement is that our industry is based in providing outdoor access. Over the past few years, more people are realizing the importance of getting outdoors, regardless of

being "outdoorsy." Glamping can be an entry point or an easy way for people to get outdoors in a comfortable fashion. As long as our industry consistently can provide access and elevate the outdoors within our locations, I don't see this trending out."

Whitney Scott, KOA, Terramor Outdoor Resort "Just get started, move fast, but be nimble. There is so much learning by doing that it's best to get started and iterate along the way. Our projects have evolved with multiple updates to projections, design, and even the role we, as operators, envisioned playing at the onset. Being thoughtful but nimble, willing to question original decisions, and accounting for new data and learnings have served us well."

Kevin Ferguson & Jigar Adhvaryu, Founders of Starlight Haven "My advice to anyone entering the industry is to constantly learn and never settle for lower goals or easier challenges. My drive is to help others and become better and improve what they're doing. Be bold and do things others aren't willing to do. Our success as a company has come from trying to be different and approach things differently."

Alex Burkett, CEO of Outdoor Alliances "Create a road map and goals. It's okay to divert as opportunities present themselves, and

don't forget to celebrate all of the wins. This will give you the encouragement to keep going. Also, there are so many great resources amongst others in the industry. Utilize their knowledge and experiences to help you grow and learn."

Joe & Rose Duemig, App My Community

www.ame ricangl amp inga s sociat ion.net

and enrich the potential of your operation. The Glamping Operators Certificate is designed to accommodate your busy schedule with 100% online classes. Whether you’re an aspiring glamping entrepreneur or a seasoned operator looking to expand your knowledge, this course offers a flexible learning environment. Taught by leading industry experts, the program covers essential competencies tailored to the unique challenges of the glamping sector.

and insider strategies to empower you in effectively navigating and mitigating risks for your glamping operation. Guest Experiences: Master the art of crafting unforgettable glamping experiences and cultivating lasting customer relationships in our course, where you’ll discover the keys to building a distinctive and memorable luxury camping destination that ensures guests return time and again.

KEY PROGRAM FEATURES Program Format: 100% online. Start Date: Ongoing enrollment. Schedule: Self-paced, allowing you to start and stop the course as needed. Deliverables: There are three main deliverables in order to complete the certificate. Operators must complete the online video courses, complete and pass the online exam and submit a business pitch deck for approval.

COURSES Legal 101: Navigate legal considerations unique to glamping and unique outdoor hospitality. Glamping Entrepreneurship: Explore the art and business of the glamping industry with our Glamping Entrepreneurship course, where you’ll master the essentials of creating and managing unique, unforgettable glamping experiences. Marketing: Strategies tailored to promote and elevate your glamping business. Risk Mitigation: Gain a solid foundation in risk management tailored for the glamping industry, as our course offers essential insights

Forward Thinking Design: Embark on a visionary journey with our course on forward-thinking design for glamping properties, where you’ll learn to create captivating and sustainable luxury camping experiences that stand at the forefront of innovation. Glamping Development Basics: Understand the fundamentals of developing and expanding your glamping business.

How to Hire the Right People: Master the art of hiring and building a dynamic team. Banking: Navigate the financial landscape of glamping entrepreneurship with this course, offering comprehensive insights into understanding debt options available for first-time glamping operators, empowering you to make informed and strategic financial decisions for your project. Zoning: Understand and navigate zoning regulations specific to glamping sites. Founder’s Story: Gain insights from successful founders in the glamping industry. Accounting Basics: Gain confidence with our course on accounting for first-time operators, providing essential skills and insights to navigate the best practices for accounting basics. AND MORE TO BE ANNOUNCED...

Insurance: Dive into the intricacies of insurance within the glamping industry with our comprehensive course, providing a foundational understanding and an insider’s perspective on navigating the complexities of managing risk with your operation.

For more information about the Glamping University and the Glamping Operators Certificate please contact: https://americanglampingassociation.net/ info@americanglampingassociation.net

Building a Business Plan: Develop a comprehensive business plan tailored to the glamping industry. Wastewater and Water System Design: Learn more about the wastewater and water system design and normal operating conditions specific to a glamping operation. Covering holding tank treatment chemicals, wastewater strength, and crucial design elements essential for successful wastewater treatment in the context of your operation. g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 1 3

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Letter from AGA founder: NEW AGA TOOLS AND RESOURCES TO ELEVATE YOUR GLAMPING BUSINESS IN 2024 BY RUBEN MARTINEZ

s we have begun our journey into the promising horizon of 2024, I am thrilled to share exciting developments from the American Glamping Association (AGA) that are set to elevate the way our members navigate this dynamic industry that we operate in on a daily basis.

GLAMPING UNIVERSITY: ELEVATING EXPERTISE WITH EDUCATION At the heart of our initiative lies a profound commitment to elevate the glamping industry by empowering operators with the essential knowledge and skills needed to thrive in this unique sector. We recognize the growing challenges that this industry faces and the needs that operators have as they are navigating this intricate landscape on a daily basis and often with constrained resources. Our comprehensive courses go beyond the basics, providing operators with a holistic understanding of the industry, from Glamping Entrepreneurship and Glamping Hospitality Law to Risk Mitigation and Founders Stories.

INTRODUCING GLAMPANION: YOUR AI GLAMPING COMPANION Our first exciting announcement is our AGA Glampanion – an all-new AI Chatbot meticulously designed by glamping industry experts exclusively for AGA members. Glampanion isn’t just a chatbot; it’s a dynamic tool crafted to empower your glamping research experience. It has been and will continue to be trained on industry and AGA specific data and content. As a members-only resource, Glampanion ensures that the information and assistance provided are tailored precisely to the unique needs and challenges that you face. Whether you’re seeking insights on the latest industry trends, troubleshooting operational hurdles, or brainstorming innovative ideas, Glampanion is your dedicated companion. How can you make the most of Glampanion? Example Questions. • Where can I find insurance providers in the glamping space? • Can you help me set up a plan to raise capital? • Can you provide a list of glamping tent manufacturers that ship to the US? • Where can I find the member discount page? • Where can I find the Glamping Magazine? • I need to schedule a meeting with the AGA, where can I do that?

members to collectively shape the future of the glamping industry. While committee participation is open to all AGA members, it’s important to note that seats are limited. Act swiftly to secure your spot in shaping the trajectory of glamping standards, development, and innovation. As we roll out these transformative tools and resources, our vision for the AGA remains steadfast – to empower our members, foster collaboration, and steer the glamping industry to new heights. Here’s to an extraordinary year of growth, innovation, and shared success in the world of glamping. For more info please contact: https://americanglampingassociation.net/ info@americanglampingassociation.net

AGA COMMITTEES As part of our commitment to fostering collaboration within the AGA community and the entire glamping industry, we are thrilled to announce the launch of several AGA Committees. These committees, covering Professional Development, Manufacturers, Standards, and Operators, aim to bring together passionate AGA g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 1 5

GLAMPING FOR A CAUSE CAN BENEFIT YOUR BUSINESS BY MIKE GAST

“Partnering with a charity can be very powerful for your business, and there are lots of ways for you and your charity to amplify your participation. But this only works well if there is buy-in at the top.”

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ou’ve got your glamping operation up and running and, despite the challenges, the future of your fledgling business looks bright. But likely there’s still something missing. If you haven’t connected your glamping operation to a legitimate charity cause, you’re missing a golden opportunity to not only help the charity but capitalize on a plethora of free publicity and good will. “It’s just good business,” said Erica Lanter, Communications Director for the Care Camps Trust. The Care Camps Trust raises funds for a network of specialized summer camps throughout North America that serve children battling cancer. “Partnering with a charity cause resonates very well with the younger demographic of customers and plays a significant role for guests as they are deciding which glamping companies they will support. Many customers now have an expectation that they companies they do business with will give back in some way.” While there are examples of “extreme charity” – such as Patagonia founder Yvon Chouinard giving away all of his company’s profits to fight global warming – your efforts to help a cause doesn’t have to be of that scale to be a win/win for you and the charity.

your charity cause and feel better for doing it. Many employees – especially millennials and Gen Xers, want to feel a part of something bigger. Ask for their input. Your charity work will improve company morale and show future employees that your company culture is being nurtured and focused on something more than just immediate profits. Charities.org reports that 55 percent of employees would choose to work for a socially responsible company, even if the salary was less. • Set your glamping operation apart. If you find yourself in a competitive glamping environment, partnering with a charity cause might just be the differentiator that sets you apart from your competition in the eyes of potential guests.

WHY YOU SHOULD GIVE While the primary reason to partner with a charity should be a strong desire to help others in need, it’s certainly OK if there are side benefits for your glamping business. Such as: • Connecting with your community. Charitable giving is a great way to bring local attention to your business. You want your neighbors to speak well of you when potential guests inquire about a great place to stay nearby. Helping a charity – either locally or nationally – is a great way to encourage a warm reception from the locals. • Building your network. At the heart of every successful charity is a strong network of contributors, and getting to know that network can be a benefit to your glamping business. Working with a charity is a two-way relationship, and officials with your charity will be glad to make introductions to other business contributors that just might accelerate your business plans. •

Improve your company culture. If you have employees, they will likely embrace

FINDING THE RIGHT CHARITY CAUSE Now it’s time to do a bit of homework. If you’re wise, you’ve likely already taken the time to design an overall mission statement for your glamping operation. This statement is a concise sentence or two that sums up your business’s core beliefs and communicates them clearly to staff and guests. Now your challenge is to find a charity that shares your vision. “It’s vital that the small business and the charity have overlapping missions,” said Gwynn Sullivan, Executive Director of the Care Camps Foundation. “I suspect that the entire glamping industry is about connecting the outdoors with their communities of guests. That is our mission, too. In our case, we believe in the healing power of the outdoors for children with cancer.” David Taus, Executive Director of the Big City

Mountaineers charity base in Denver, agrees. Taus’ charity provides transformative experiences in nature for youths who come from disadvantaged communities through day camps, overnight camping trips and week-long outdoor excursions. The charity has “bases” in Denver, Boston, Minneapolis, Seattle, the San Francisco Bay area and Birmingham, Alabama. “Once we connect with a small business, we have that conversation about whether their values align with ours,” Taus said. “it’s important to know that we speak to the company’s mission. If your glamping business mission is to get more people experiencing the outdoors, how great is it to also help to open the door for a kid to get out and have an outdoor experience they couldn’t do on their own? If the missions fit, the rest falls into place.” Erin Risner, the Senior Director of Marketing and Communications for the longstanding youth charity Camp Fire, also concurs. “The most important thing for a glamping facility owner in choosing a charity to support is alignment of mission and values,” Risner said. “It’s important for a business owner to be excited about the mission and work of the charity, in a way that aligns with their personal values. I recommend finding one that excites you and then commit to it long-term in order to have maximum impact with your dollars and investment. Your excitement will also be more genuine and authentic, which will resonate better with your audiences (i.e. customers, general public, friends, other business owners, etc.). It will also be more fun!” Risner said it isn’t too early for small glamping businesses to look at the “bigger picture.” “The enjoyment of glamping is also the enjoyment of adventure, nature, and slowing down in a busy world,” Risner said. “If glamping facilities choose a charity cause to help ‘pass it on,’ they are looking at the bigger picture – how can they chare the enjoyment of adventure, nature, slowing down, and connection from these experiences? It may seem small, but it’s a beautiful thing with infinite benefits for the givers and the receivers.” Whatever you decide, do your research before making a charity commitment and ensure you understand what the charity actually does and who works there. Ask questions, and don’t be afraid to ask for annual reports, references, plans for growth, and a list of their notable accomplishments. Also ask to see the charity’s IRS Form 990, which provides as overview of their mission, finances and governance. You want to be sure that the charity handles money responsibly. There are also more than a few organizations that will do the vetting of charities for you including Charity Navigator (charitynavigator.org), Charity

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Watch (charitywatch.org), and BBB Wise Giving Alliance (give.org). You should also do a basic internet search of the charity to ensure it hasn’t generated any recent bad publicity regarding scandals or misused funds.

STAY LOCAL OR GO NATIONAL? After doing your research, you may find a local cause that fits the bill. There are likely charitable programs nearby that help families connect to the outdoors in some way. Just be sure that your guests and employees are also able to relate to the cause and feel good about donating their funds or time. Going local might also garner you more of the localized PR attention you are after, as long as the local charity aligns with your mission. You may find partnering with an established national charity is more to your liking. Charity causes with a national footprint might be better able to spread the word about your involvement to a wider audience. Again, while garnering PR for your glamping business certainly shouldn’t be your primary goal here, it certainly should be considered a legitimate bonus payoff of your involvement. “I’d shout it from the rooftops,” said Care Camps Foundation’s Lanter. “Partnering with a charity can be very powerful for your business, and there are lots of ways for you and your charity to amplify your participation. But this only works well if there is buy-in at the top.” Keep the officials of your charity informed about any public relations you plan to do regarding your donations. Likely they have resources available to help you capitalize on your generosity. Also get permission to use the charity’s branding and logo on your website and email marketing.

WAYS TO DONATE Once you’ve decided on a charity you’d like to support, it’s time to zero in on how and what you’ll donate. Many established charities have toolkits available that are full of proven methods for fundraising. It might be as simple as a cash donation box in your registration area. Or you might hold a special event or two during the season to urge guest participation in the charity. You might also decide to donate a percentage of your profits, a portion of your sales, or hold raffles, where allowed.

The “percent of profits” model could offer smaller business a better opportunity to stand out. A recent Harvard Business School study found that consumers prefer brands that donate a greater percentage of profits over those that donate more money overall, but at a smaller percentage. If you use the “portion of sales” method, it could be as easy as agreeing to provide your charity with a certain dollar amount for each night glamped. While the amount should be meaningful, it by no means has to be extreme or threaten the well-being of your glamping operation. But it should be enough to impress guests as they are making travel plans and reservations. Remember, consumers like to spend their money with companies that have a charitable cause. Don’t forget to include your vendors. They may be more than willing to donate their products as raffle giveaways or offer discounts to guests on a take-home bottle of that great shampoo you provide in exchange for a charity donation.

Whatever you decide, be sure that you encourage your guests to get involved by communicating what you plan to do and inviting them to join you by making their own contribution. Be sure to talk about why you chose this organization to support, and what their contributions will mean to the charity.

DON’T FORGET YOUR TAXES Be sure to get a written acknowledgement letter of your donations from the charity. You may need that come tax time. Remember that you can’t take a deduction for actual cash donated without a receipt. Consider your charity giving a key part of your overall business plan. Part of being a responsible businessperson is contributing back to society, even in a small way. Your guests, your employees, your community, and you will all benefit. Mike Gast is a journalist and public relations professional with a career spent in media newsrooms as well as 20 years as the Vice President of Communications for Kampgrounds of America Inc. He now puts those decades of experience to work for glamping and camping operators as the President of Imi Ola Group, a public relations, marketing, and content production firm located in the heart of America in Omaha, Nebraska. You can reach him at mike.imiolagroup@gmail.com.

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A journey of

SIGNIFICANT LUXURY

better.best.bushtec

Collaborating with Locals

FOR A THRIVING BUSINESS & COMMUNITY BY MIKE & ANNE HOWARD, HONEYTREK.COM

ithout a proper introduction, a glamping camp coming to town can be seen as an exclusive island in a sea of rural plots….out of touch with the neighborhood and even a bit suspect. But if you make a point to understand the local culture, connect with the community, and listen to their hopes and concerns, they will be more likely to be your ally than a thorn in your side. Go one step further for inclusivity and invite them to share their skills, knowledge, and traditions for a culturally rich camp, and they will be invested in your success. Not only is this a great strategy for local relations, but their involvement is a way to

deepen guests’ connection to the area and you as their concierge. This article stems from the concept of community-based tourism, where locals are the primary stakeholders and leaders in their cultural offerings. With this sustainable model, small villages around the world have lifted themselves out of poverty through entrepreneurship that leverages their own talents for tourism. To help this along, many of the world’s top resorts and outfitters have added local-led tours and cultural programs into their offerings…and we think more glamping camps should do it too. We believe every community (not just the Mayan villages and Maasai tribes) has a cultural element that

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would be of interest to a visitor–be it a campfire with a local storyteller or a nature walk with an indigenous guide–and can often be among the most memorable part of a stay.

UNDERSTAND THE LOCAL CULTURE When Trek Guatemala had the brilliant idea to restore the 33-mile Mayan footpath connecting Antigua to Lake Atitlán with a manicured trail and pop-up glamping camps along the way, they didn’t just start bushwhacking. More than permits, they needed the blessing of the villages along the way. “At first the locals were apprehensive,” said co-founder Matt Humke, “but we took the time to meet with the community elders to share

Trek Guatemala connects guests with Mayan villagers for a cooking class - Photo from Comfortably Wild

our vision and hear their ideas.” Together, they cleared trails, repaired bridges, and made a plan to guide guests on the now award-winning “Sky Route.” And once the path was established, Trek Guatemala didn’t just say thanks and goodbye, instead they asked a leader from each village to guide their section of trail. After hiking eight miles with our guide José, we were greeted by his family at the wood-fired comal. His wife taught us to make tortillas, while his grandfather shared Mayan folklore. Trek Guatemala’s team was certainly qualified to guide the full trail, but by bringing in the true custodians of the land and giving guests the context of this place, everyone benefited.

FIND OUT WHAT LOCALS WANT One of our HoneyTrek Glamping Consulting clients bought a piece of land in West Virginia that came with an old mini-market. When the town got wind that Honeylight Glamping was going to reopen it as a modern country store, they were over the moon! While they might have originally questioned a series of tiny houses and a beekeeping operation going up in the neighborhood, they were so excited someone was improving the area with their needs in mind. When befriending locals, ask what amenities they’d like to see implemented. Remember, they (or their family and friends) could be your biggest clients and advocates if they feel the value of what you provide.

SUPPORT REGIONAL BUSINESSES From sourcing furnishings to plating the food, look to local purveyors first. Sure it would be cheaper to buy from Homegoods and Costco, but supporting local businesses goes a long way for goodwill and a sense of place. We love it when we see regional artists work on the walls and hear about the nearby brewer who made the beer on tap. Going above and beyond (as you do when you’re a Forbes Five-Star Resort), one of our favorite luxury camps, The Ranch at Rock Creek, proudly

Take a cue from Ranch at Rock Creek and source from local purveyors - Photo from Comfortably Wild

sources its menu from 75 Montana farmers, breweries, coffee roasters, bakeries, and more. Supporting local businesses and offering fare that truly spoke to the area, made every meal that much better.

CREATE GOOD JOBS Any hotel brings some jobs to the area, but locals don’t want to just be thought of as the cleaning staff or maintenance workers. Hone in on what talents exist in the community and celebrate them. Our favorite example of this is an African camp we stayed at a few months ago, Red Rocks Rwanda. Being located just outside of Volcanoes National Park (of mountain gorilla fame), most tourists come for the wildlife experience, then retreat to their walled off-resort, and never get a sense for the people behind the place…much less contribute to their livelihood! Greg Bakunzi wanted to change that with an ecotourism company and social enterprise that empowered and celebrated the work of local women. He helped them form women’s cooperatives based on their talents (crafts, cooking, music, and more) to have them host cultural offerings at Red Rocks Intercultural Exchange Center. We stayed at Red Rocks for three days and took workshops in Rwandan drumming, cooking, banana-beer brewing, and pottery and were completely swept up in the positive energy of this place. From the laughs we had over our bad dance moves to the fact that 100% of the proceeds went directly back to improving these women’s lives, Red Rocks was better than the five-star resort we stayed at down the street.

HOST SPECIAL EVENTS Working as a pro-bono physician and traveling around Jamaica for decades, Dr. Paul Rhodes was always perplexed by the lack of deference for Afrocentricity in hotels’ design and cultural offerings. A for-sale sign on a stunning Port Antonio beach sparked a vision of a resort that would celebrate West African culture and the means for his humanitarian work in Jamaica. Today Great Huts is made of structures created by Jamaican architects, with motifs inspired by the Akan, Igbo, Ibibio, Mandingo, and Yoruba tribes (from which most Jamaicans descend from). More than a decorating move, Great Huts continues its celebration of West African and Jamaican culture with two annual festivals. The Jamaican Arts Odyssey offers spectacular exhibits, demonstrations, workshops, and an African masquerade ball. While the Cinema Paradise Portie Film Festival brings Jamaican shorts, Hollywood classics, Afro-themed documentaries, and lively discussion…and proceeds benefit the homeless shelter! Great Huts’ goodwill is off the charts in the community and in guests’ hearts.

Jamacian Arts Odyssey at Great Huts Photo courtesy of Great Huts & Comfortably Wild

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“Remember, there is always a lot to learn from the locals. Make them your friends, mentors, and partners.” Even if you aren’t ready to take on a festival, you can always host local artists for a music night, art opening, or craft demo. A hosted event will make the talent feel special and make your camp that much more cultured.

REVITALIZE THE COMMUNITY Remember you have the power to affect positive change in your area. Take Depot Lodge, for example, they revitalized not just their plot of land but an entire town! Decades ago the Mulheren family stumbled upon the 1930s whistlestop town of Paint Bank, only to find the train station being used for grain storage and the general store with bare shelves. With their love of Virginia and passion for history, they poured their hearts into restoring Paint Bank. By 2002 they had reopened the train depot to the modern traveler. The old boardinghouse now offers wellappointed accommodations, as does the neighboring Section Foreman’s Cottage and the little red caboose. The century-old general store has been brought back to its original glory and expanded with the Swinging Bridge restaurant, which receives more than 50,000 visitors a year— from motorcycle rallies to bands on tour. We loved our stay in the converted caboose and weekly Bluegrass concert, with more locals in attendance than lodge guests!

About Mike & Anne Howard

FIND WAYS YOUR BUSINESS CAN LIFT UP LOCALS While Uganda is known to be “The Pearl of Africa,” it has some questionable politics that made us debate our trip. If we were going, we wanted to make sure we were supporting travel companies that did right by their communities, like Paradise Eco-Hub. This Lake Bunyonyi glamping retreat was built with the goal of raising money for the island’s surrounding villages’ forestry and agriculture training, scholarships, craft development, savings and credit strategies, entrepreneurship, and health education. We checked into our beautiful papyrus dome, which was left open on one side to connect guests with the serenity and life on the lake. As we lay in bed, watching the school kids canoe to class and thinking about all the inspiring people we met in the community, we were so glad we gave Uganda the chance it deserves.

Paradise Eco-Hub, Uganda. Photo by HoneyTrek

Paradise Eco-Hub’s humanitarian and ecological efforts were the deciding factor in our stay and they could also be that for your future guests. Consider donating a portion of your proceeds to a local charity to show you care. For further visibility of your good-natured business, join 1% for the Planet, and/or apply to be a hotel on the popular booking site KindTraveler.com, where every stay gives back to a non-profit cause in your region.

Traveling for the last 12 years across 76 countries, Mike & Anne are travel experts with a glamping speciality. They launched HoneyTrek.com to chronicle their journey, and have since written National Geographic’s bestselling book Ultimate Journeys for Two and the first guide on glamping in North America, Comfortably Wild. Earning a Lowell Thomas Journalism Award for their book and a seat on the American Glamping Association Board of Advisors, they are committed to the success of the glamping industry. Businesses from budding glampgrounds to established tent manufacturers have partnered with the Howards for their skills as photographers, writers, influencers, and consultants to improve their guest experience and create thriving businesses. Visit: HoneyTrek.com/GlampingExperts

EVERYBODY WINS Remember, there is always a lot to learn from the locals. Make them your friends, mentors, and partners. Even if in limited capacities of involvement, the gesture goes a long way, and may even be the secret to your success. g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 2 5

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THE GROWTH DILEMMA BY TODD WYNNE-PARRY

he outdoor hospitality business, which is typically located in naturebased leisure destinations, is inevitably caught between the rock of local resistance to growth and the hard place of a desire to provide an approachable and profitable lodging experience. This same dilemma presented itself at the recent America’s Lodging Investment Symposiums (“ALIS”) in Los Angeles. A keynote address at the event included a presentation by the American Hotel and Lodging Association (“AHLA”), where they presented some of the results of their advocacy over the last year.

They boasted about successful action in some states and key cities with regulating and restricting the short-term rental (“STR”) market. In New York City, as result of these efforts, the month of December registered the city’s hotels’ highest ever revenue per available room (“RevPAR”). For the AHLA members and stakeholders, such as hotel owners and their numerous employees, this was obviously a resounding win. While this action now is generating higher tax revenue, improved guest safety measures and a more level playing field for hotels vs STRs in the market, there must be some downsides as well.

“Since the rise of AirBnB and the technology that enables the sharing economy, the lodging industry writ large has been in a cold war characterized by relatively small but numerous legal and regulatory battles across the country.”

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For instance, did the reduction in supply generate less visitors to the city and consequently hurt the wider New York City tourism industry? My personal experience ten years ago as an AirBnB host there would suggest this is the case. At the time, a limited-service Manhattan hotel room, one so small you’d have to step into the hallway to change your mind, cost $350-390/night. Yet, my large Upper East Side studio, rented competitively on AirBnB for $120-160/night. None of my guests would have been able to stay in the city if not for the availability of this affordable STR option. This means my guests would not have been able to patronize local restaurants and bars, stores, museums, or any of the many entertainment or event options the city boasts. All these enterprises, their employees and suppliers all benefited from my one apartment being added to the local lodging supply. Glamping, as we know, has this same multiplier effect on local markets, creating jobs and economic enhancement to any local market. Since the rise of AirBnB and the technology that enables the sharing economy, the lodging industry writ large has been in a cold war characterized by relatively small but numerous legal and regulatory battles across the country. The conflict is between the traditional lodging industry and short-term rental (“STR”) providers. The battlefields are in both the large metropolitan areas and nature-based tourism destinations. Regional and local municipalities in the outdoor hospitality destinations have had the dubious obligation to bear the burden of adjudicating on the battle while attempting to maintain an acceptable balance between the conflicting desires of constituents. These authorities must weigh the value to the community of the tax revenue hotels and motels provide, the jobs they create and the multiplier effect of additional STR supply against local resident’s legitimate concerns of increased traffic levels, lack of workforce housing and environmental issues such as freshwater availability, wastewater treatment, and energy availability. The rub for outdoor hospitality is we have stakeholders in both camps. That is, the larger institutional wing including larger glamping brands, outdoor-oriented motels, and RV parks prefer tighter control on STRs. These STRs are directly competitive additions to local accommodation supply that generally operates at a discount and nips at their RevPAR ankles. Meanwhile, the large and growing Independent Lifestyle Operators (“ILOs”) that provide glamping-style supply, are technically STRs that depend heavily on the passive income provided by

low-cost sales channels such as AirBnB, Hipcamp or the Dyrt. Many ILOs would be priced out of a destination and forced to sell, if it weren’t for their property’s ability to generate income to pay the increased cost of property taxes, insurance, utilities, and interest expense. This situation leaves our sub-sector caught in a positional dilemma. On the one hand, if we support regulation and restriction of STRs it could have a negative effect on many of our industry participants. In addition, it could go against a mission of exposing more people to the beauty and healing powers of spending time in nature, particularly for those who may need to do so on a lower budget. On the other hand, pushing for unrestricted STR growth does cut into an operator’s ability to generate income and therefore makes investment in larger outdoor hospitality projects difficult to support financially. The unregulated environment can also provide a destination with mixed quality and safety levels which is contrary to the aim of most destinations wanting a consistent and sustainable visitor experience. Interestingly, homeowners in destinations with a strong tourism product tend to be a mixed group of both those offering their property as an STR and year-round residents. The balance of power between these two groups can differ greatly from jurisdiction to jurisdiction.

“Given recent history, local and regional authorities will continue to be pressured to limit the expansion of STRs as residents in many destinations tend to hold sway over the powers that be.”

and those that only visit. Hopefully, these new opportunities for supply to enter a market will allow for developed campgrounds (glamping) with reasonable requirements for sustainable designs, workforce housing and access to public shuttle services and/or multi-use trails to reduce traffic impact.

About Todd G. Wynne-Parry A seasoned leader in the hospitality industry, Todd has over 30 years of hotel development experience, having held senior leadership positions at several major hotel brands and most recently AutoCamp and Two Roads Hospitality. A dual-citizen of the US and Australia, Wynne-Parry has lived and worked in the U.S., Asia, Australia and the United Kingdom. He was instrumental in the development efforts for IHG, Starwood and Marriott in the Asia Pacific region and for Two Roads Hospitality globally. He began his career as a hotel consultant in the San Diego office of Laventhol & Horwath, the predecessor to Horwath HTL. He is now Managing Director of Horwath HTL and leads the Outdoor Hospitality practice for North America. Horwath HTL is the largest independent hospitality consultancy with 52 offices worldwide. Todd earned an MBA from Thunderbird Graduate School of International Management and sits on the advisory council of the American Glamping Association. In his spare time, Todd enjoys fly fishing and exploring the western US in his 1953 Airstream.

Given recent history, local and regional authorities will continue to be pressured to limit the expansion of STRs as residents in many destinations tend to hold sway over the powers that be. Eventually, both local and regional authorities will have to counterbalance the accommodation supply and demand imbalance in their markets with provision for new outdoor hospitality opportunities. They will need to consider zoning adjustments that will increase desirable campgrounds and accommodation room stock to maintain a vibrant and consistent tourism product. This will greatly assist in the conservation of a destination’s natural assets while maintaining harmony between those that live in the area g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 2 9

NUBE HORIZONS Cristina Riveroll has worked for some of the biggest brands in hospitality. She tells us how this has influenced the creation of her own dream glamping concept. What has led you to creating your own glamping lifestyle brand? During my time leading the operations pre and post opening of many flags and assets in the hospitality industry one of my main goals was to always be not just on trend with all happenings in the industry but also looking into what was coming beyond, what was next on the horizon and not obvious to many. Glamping had already sparked some interest of mine and had somehow started to give it some thought as my involvement with other brands and the know-how continued to be polished during my day to day job and my regular trips to various destinations of Mexico. I wanted to create an experience that was based on my professional background and personal beliefs that I knew guests from all over the world would enjoy and appreciate. A fusion of my native Mexican roots and my Californian lifestyle, the niche of my successful and prosperous hospitality career. It wasn’t until my position of VP of Operations for Evolution Hospitality was eliminated due to the COVID pandemic that I applied myself full time to give my brand NUBE the form and shape it needed to have a niche in the soon-tobloom Glamping space. The pandemic definitely accelerated the breakthrough of Outdoor Hospitality globally and gained a more rapid share in the US and Mexico where Glamping was not as common as it was in other continents a few years ago.

What is NUBE and where will we find it? NUBE means “cloud” in Spanish. Why NUBE? because there are not two nubes (clouds) alike and because they are a part of an ecosystem that they contribute to. An important core of the brand, as each NUBE Resort will come to communities to blend in, adapt, honor, contribute and support their culture, local experiences, traditional food, indigenous roots, community needs and resources. Following all ESG principles, NUBE will be nestled in rural destination markets with its first location being in a stunning region of Mexico. A concept of luxury that’s unique, holistic, inspiring, authentic, human. At NUBE we are convinced that luxury is not only limited to a thread count and elevated accommodation; a luxurious experience is that that contributes to trigger and emotion through a range of humble and thoughtful gestures; such as acts of kindness and authenticity through personalization of our guest stay. A luxurious “back to basics” experience that enables us to surrender and feel alive triggering our five senses. Our brand pillars LIVE, LOVE, PLAY, STAY are the foundation of what we create, share and do at NUBE. As human beings we are constantly moving within them, no matter where we are or what we are doing. The balancing of our activities in life across these pillars, contributes to our well being and happiness. We also recognize the importance of travelling

from time to time with our furry pets, so at NUBE Resorts we will welcome them with open arms and a special arrival kit so they can also relax and enjoy their stay with us. In NUBE we want to not just be “green friendly” and sustainable, that’s our duty. Our goal is to be regenerative and an agent of change in our communities. We will donate a percentage of our earnings to them and open our doors to its local talent and folklore as we as well foster the sense of responsible travelling within our guests. In the ever changing landscape of doing business, some practices as well are hybrid and holistic in nature. Joining synergies through collaboration and partnership with brands and talent alike for a specific location(s) it is on the horizon. Be free and thrive. Be yourself. What accommodation choices will your guests have and what is the price point? It is intended that each NUBE Resort be unique in form and shape and exclusive to the brand. Our first room accommodation is called Cocoon and it has been designed and engineered to adapt to many weather conditions and terrains. We are in the development phase of a secondary room type to also meet these standards and are also open to accommodations that may be in place once we take management of an asset. Our goal is to have a presence in unique outdoor spaces such as Desert, Mountain, Beach, Lagoon and Cenotes, where

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Cristina Riveroll

our guests can not only enjoy their current stay but also be intrigued to experience new outdoor activities and the food and culture of other NUBE destinations. The zoning of our common grounds is also planned to have a name, unique highlights and specifications related to the Resort location and NUBE brand. Each NUBE environment is inspired by the natural beauty of the destination. The architectural projects are designed to include materials from the region obtained in a sustainable way in collaboration with local artisans; planning to reusing, upcycling and recycling materials to be utilised in a sustainable non-invasive way and reducing environmental impact. Our Resort size and price point will be determined based on market supply and demand. However we have defined and determined a handful of destination markets which will position the brand within a price point from $350 to $700 outside of special events pricing, which drive higher rates. What brands in the space have inspired you and what did you learn from your time working with Autocamp? When I started working on NUBE, I was very intrigued by the Six Senses brand, their unique destinations and philosophy triggered my attention. That curiosity led me to also look into some other Asian and African safari destinations where the Glamping industry was well established and had a stronger presence than most markets. Definitely an array of sites to learn from then and now. Later there were a few leading brands to learn from in the US such as Under Canvas and Autocamp. It was later on during the search of capital for the launching of NUBE when industry leaders within my network led me to Autocamp. The pandemic was about to undergo its second wave and I had the opportunity to contribute to the Autocamp brand and site development as their Senior VP of Operations. What I value the most about this experience

was the learning through the day-to-day activities such as hearing first hand from its guests feedback. Their expectations, understanding of the concept, experiences, likes, dislikes, etc this feedback was definitely an eye opener for me as our standard hotel guests were also transitioning into a new way of staying and spending time away from home. They were also learning, adapting and more vulnerable to understand the uncontrollable during their stay. How important do you think the F&B will be to the NUBE glamping site? I would like to refer to this department more as Beverage and Food due to the importance of also making an impression through beverage treats throughout the day and understanding that all guests will always enjoy a drink whether it is a mocktail, cocktail, tea, coffee, welcome treat, etc and may not have the opportunity or desired to enjoy all 3 meals on site. Having a robust Beverage program for all guests will definitely boost the opportunity to sell more food resulting in higher capture ratios and cover averages. NUBE has already partnered with some renowned chefs to give its Food program those unique signature dishes that may also carry the characteristics of the culture and indigenous roots of each location. Coming from a hotel background – what do you think glamping can take from the hotel sector and vice versa? Definitely the passion for the hospitality industry. This is an industry that operates 24/7 and it is not for all. You have to be flexible, resilient and have a passion to serve others. This passion is felt and not trainable. You have to show up for all of those working with you in the same team and those that have trusted their vacation savings and time spent away from home with you and your offerings. The human truths never change and are a constant in both sides of our Industry. These are essential and contagious. Our guests understand and feel authenticity. What is the timescale for your project and how are you managing permitting? Our first agreement has been signed under a JV ownership deal. We expect to grow at a faster pace once we launch our concept. We are looking for capital partners, land owners or single site operators that may be interested to be a part of the NUBE family of hotels by letting NUBE’s team of professionals operate their assets under a franchise/ fee based agreement. As far as permitting is concerned, it is important

to reiterate that each country, state and county differ from each other. Although I have learned that land permitting and entitlements may be faster to obtain in Mexico in general. I have also learned that some beautiful places in the US such as some counties in AZ, embrace outdoors hospitality and facilitate the processes of permitting. You have opened many resorts for other people – how does it feel to be working on your own? I have had the opportunity to open over 30 hospitality assets during my career. I am proud to say that I always saw the opening of those assets as one of mine. However seeing NUBE come to fruition gives me a great sense of pride and satisfaction as I have poured my heart and soul during very tough times into every aspect of it. What lessons have you learned that other glamping operators might benefit from? Do your homework! Working in nature is very different from working on a concrete building. We know cycles repeat themselves but we have to watch for many series of cycles that may affect or be specific to a given location. Go at least 30 years back in the historic geography of that location and learn about not just the yearly seasons and cycles, but also about a what i have found a constant is some locations is the 7 year cycle which seems to be more of a self regenerative nature that may be of a greater impact to your site. The same rule applies to not just the grounds of the location but the flora and fauna of it, which in some cases may deter you from building your site or having to face the consequences of poor planning in a few years from ground breaking. Nature is smart and we need to make sure our Glamping sites are of a smart nature. Providing housing for your talent is definitely a team member benefit that will not only guarantee you will be staffed regardless of weather conditions or location of the site; but will also give you an added advantage over your competitors in the space and a higher chance of being selective when choosing the right team for your resort. Cross training your team is a very important thing to do as you will find during your “peak and valley” occupancy periods a higher team efficiency and guest satisfaction. Do not close or provide an amenity you are advertising for during a slow season or due to the absence of a team member unless it is due to an emergency. Where do you hope to be in 5 years’ time? Operating a minimum of 5 Glamping Resorts and many more in the pipeline.

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NAVIGATING THE CORPORATE TRANSPARENCY ACT:

A GUIDE FOR BUSINESSES

s of January 1, 2024, businesses across the United States are now burdened with an additional filing obligation due to the implementation of the Corporate Transparency Act (CTA). This legislation mandates that businesses not subject to an exemption must file a Beneficial Ownership Information Report (BOIR) with the U.S. Department of Treasury’s Financial Crimes Enforcement Network (FinCEN).

UNDERSTANDING THE REPORTING TIMELINE – DON’T MISS YOUR WINDOW! For businesses in existence before January 1, 2024, the clock is ticking as they must file their BOIR by January 1, 2025. Meanwhile, new entities created or registered in 2024 or later only have a 90-day window to submit the report to FinCEN. Businesses should not wait; there is an urgent need for businesses to familiarize themselves with the requirements imposed by the CTA and act promptly to ensure compliance.

APPLICABILITY ACROSS BUSINESS ENTITIES AND EXEMPTIONS The CTA casts its regulatory net wide, applying to both limited liability companies and corporations throughout the U.S. Regardless of size or industry, companies falling within these categories are obligated to adhere to the reporting requirements set forth by the legislation. The CTA provides 23 exemptions from reporting requirements. Companies meeting any of these exemptions are

relieved from the obligation to submit a BOIR to the CTA, offering a degree of flexibility within the regulatory framework. Exempt entities include investment companies, banks, insurance companies, tax-exempt entities, large operating companies, and more. Large operating companies are classified based on three criteria: having over 20 full-time employees in the United States, maintaining a physical office in the U.S., and filing a federal income tax return or information return in the U.S. for the preceding year, showcasing gross receipts or sales exceeding $5 million, excluding those from sources outside the United States. For a full list of the exemptions, please visit: https://www.fincen.gov/boi/small-entitycompliance-guide

WHAT INFORMATION MUST BE DISCLOSED? Under the CTA, companies must fill out the report denoting specific information to FinCEN, including its legal name and current U.S. address. For foreign-based companies, this address may represent their U.S. operational location. Additionally, businesses are required to provide a taxpayer identification number and specify the jurisdiction where they were formed or registered. For businesses established post-January 1, 2024, the reporting mandate extends to information about the business itself, its beneficial owners, and company applicants. This encompasses comprehensive data such as names, addresses, birthdays, identification numbers (e.g., license or passport number), and the jurisdiction

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of relevant documents. However, businesses established before this date are exempt from disclosing information regarding company applicants but still required to provide the required information about its beneficial owner(s), which includes similar data as what is required for company applicant(s). Note: this is the government’s movement towards businesses being more ‘transparent’ about ownership.

WHO’S A “BENEFICIAL OWNER”? Defining “Beneficial Owner” is instrumental to your reporting obligation. A “Beneficial Owner” is an individual who either has substantial managerial control over a Reporting Company or directly or indirectly owns over 25% of the ownership interests of a Reporting Company. There can be more than one and if so, that information should be disclosed in the report.

WHO’S A “COMPANY APPLICANT”? A “Company Applicant” is an individual who filed the initial creation documents for a domestic reporting company or filed the documents for a foreign reporting company to do business in the United States. Again, information about company applicants is only required for companies that were created before January 1, 2024.

REPORTING UPDATES OR INACCURACIES FROM INITIAL FILING If there are any changes or updates to the information filed previously to FinCEN, reporting

companies have 30 days to submit an updated report. Additionally, if any information filed previously is discovered by a reporting company to be inaccurate, there is only a 14-day window for the reporting company to submit a corrected report after the date when the reporting company becomes aware of or has reason to believe that any previously submitted required information was inaccurate upon filing stands as inaccurate.

NAVIGATING THE BOI REPORT: CHOOSE OUR EXPERTISE As businesses grapple with the intricacies of the BOIR, our seasoned legal team stands ready to provide expert guidance. Our commitment to precision and adherence to FinCEN’s standards ensures seamless compliance for your business. Trust in our attorneys to navigate the complexities of filing your initial and updated reports, offering you peace of mind in the face of evolving regulatory requirements. Contact us today!

TAILORED REPRESENTATION FOR YOUR UNIQUE BUSINESS At The Towne Law Firm, P.C. we understand that every business is unique. Our dedicated

business and corporate law attorneys are committed to creating a custom-tailored model of representation aligned with your company’s specific needs and goals. Contact us today, and let our team help you navigate the evolving regulatory landscape and safeguard the interests of your business.

There may be more changes to come as states across the U.S. may begin to enact similar legislation. Be sure to stay updated with the latest news from The Towne Law Firm, P.C. by following us on Facebook, LinkedIn, Instagram, or X. For more information and to file, visit: https:// www.fincen.gov/boi

About Christine Taylor Christine Taylor is a Partner at The Towne Law Firm, P.C. (headquartered in Albany, NY) who focuses her practice in the areas of Hospitality, Business, Labor and Employment, Real Estate Law, Estate Planning, and Litigation. Ms. Taylor grew up within the outdoor hospitality industry as her parents have owned three campgrounds, her experience within the industry gives her insight from both the legal and camping perspectives. Ms. Taylor has spoken at various outdoor hospitality conferences including the Glamping Show USA, KOA, CONY, NCA, ARVC, PCOA, as well as the Mid-Atlantic conference. She additionally authors a column that appears in Woodall’s Campground Management.

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GLAMPING REPORT

PROSPECTIVE OPERATORS

e are very proud to bring you part two of the first ever Glamping Americas 2023 State of the Industry Report, conducted by Cairn Consulting Group on our behalf. This is ground-breaking research which will help operators at all stages of their journey to better understand the landscape of the sector and the issues that other operators are facing. Many of you will have heard Scott Bahr, president of Cairn Consulting Group, present the report’s key findings at last year’s Glamping Show Americas. Here we bring you the highlights of his presentation from the research.

Which of the following best describes the type of property you plan to use for your glamping business?

KEY FINDINGS: • 28% of those surveyed are in their first year of operation • Glampsites in the US have an average of 11 pieces of accommodation • The average investment to start a glamping business is $650,000 and 93% of projects are self-funded

• 38% of operators offer hot tubs, saunas or pools

What type of property or properties are you considering?

A majority of prospects plan to use properties they currently own (52%), whether the property they already owned (33%), or one that they purchased specifically for the purpose of a glamping business (19%).

At what stage are you in the planning process for your glamping operation?

Two-thirds of prospective owners are planning to operate their businesses all year (compared to 49% of current operators). Prospective operators are most likely to seek an on-grid property, and in total, 35% of prospects state that they are planning to have both on- and off-grid properties. Among those who exclusively choose on- or off-grid, 71% choose on-grid. Still, off-grid properties (46%) form a relatively large bloc of prospective properties under consideration. Additionally, about 6-in-10 prospects will operate stand-alone properties, versus 25% who will be part of an add-on (and the remainder uncertain). 3 6 | G l a m p i n g B u s i n e s s A m e r i c a s | g l a m p i n g s h o w. u s

When asked where they are in the overall planning process, 62% of all prospects indicate that they are about a year or less from launch. The remainder are evenly split between those who are still more than a year out (19%) and those who are still gathering information (19%).

How many, if any, of each of the following structures are you planning to include?

The average prospect is planning to include about nine structures for their start-up, a figure slightly below the set of current operators (11). The smallest planned development is about three new structures and the largest planning on 30. Looking ahead to the number and types of structures, similar to existing operators, cabins or tiny homes are the most popular type of structure followed by tents.

In which of the following regions do you plan to operate glamping locations?

Most prospects plan to open in the U.S., with plans for other countries much lower at this point in the process, yet 15% (including 12% in Mexico) are planning to operate in other countries.

Are any of your planned or existing properties near major destinations and if so, which ones?

What type of ownership/ownership structure will you have?

The locations being sought by prospects are most likely to be in proximity to natural features and attractions (similar to existing properties), with almost two-thirds in the areas surrounding state parks.

What is your planned level of staffing?

A majority of new developments are planning to be sole proprietorships, while 1-in-5 are planned partnerships. Fewer than 1-in-10 plan to be corporate owned.

The average new operator is planning to employ an equal number of full- and part-time staff, with the total staffing alignment to include almost 10 staff. g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 3 7

How many locations are you planning to open in year one? Year two? // And how many structures are you planning to include in year one? Year two?

All things considered, what do you see as the primary barriers? / What resources, if any, could you use to help you grow and expand?

Most of the prospects are planning to start slowly, opening a single property in year one, but on average, there are somewhat more aggressive plans to open multiple properties by year two of operation. Overall, 74% of prospects are planning a single property in year one. Similarly, the average start-up plans to have seven structures in year one and nine by year two.

Which of the following services and amenities do you plan to offer?

Prospects are nearly equally likely to offer off-site access to recreation, pool/ hot tub/sauna, or on-site recreation activities. Half are planning a camp store and on-site wellness (note: current providers are less likely to offer these amenities, but have plans to offer in the near future).

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Similar to the results of the current operators, financing their venture represents the greatest single barrier. However, a majority (54%) suggest that the challenges of navigating local ordinances and regulations is also a key barrier to their plans. The resources need to overcome these barriers include, not surprisingly, access to financing, help navigating local ordinances, and marketing support.

What type of configuration of bathrooms at your property or properties are you planning to offer?How much extra, if at any, do you plan to charge for private in-suite bathrooms?

A majority of the prospects are planning to include private bathrooms in each structure, and/or private but external to the structure. One-third are planning communal bath houses, but few plan to use communal facilities as a standalone option. About 4-in-10 prospects are planning private bathrooms in each structure only, and most are planning to charge an additional fee for having this private bathroom option (about 17% more on average, compared to 13% more among current operators).

What type of financing will you use to fund your business?

Two-thirds of prospects plan to be self-funded in their ventures, while others are planning to use family/friends to help out, and one-fourth are seeking government loans. Within the two-thirds who are self-funding, most are using multiple financing options; about 3-in-10 are uncertain of their financing options. It is worth noting that 17% plan to use bank funding, a rate half what the set of current operators used (33%).

Which of the following marketing channels, if any, are you planning to use?

More than three-fourths of prospects say that they plan to use social media for marketing (compared to nearly all current operators), and two-thirds plan to use email.

What method do you plan to use for booking and reservations?

When asked how they plan to handle booking reservations, nearly half of prospects are likely to use both direct and third parties. Overall, 63% of prospects plan to use direct booking only (17%) or in combination with third parties (46%). Almost 3-in-10 remain undecided at this stage in the planning process. g l a m p i n g s h o w. u s | G l a m p i n g B u s i n e s s A m e r i c a s | 3 9