Welcome to GlBUSINESSmping
Welcome to the May 2025 edition of International Glamping Business!
This month, we’ve curated a selection of features that are sure to spark your creativity and help you stay ahead of the curve. Whether you’re a seasoned operator, or simply a fan of what’s next in experiential travel, there’s something for you in this issue.
We kick things off with a with the creator of Coorie Retreats in Scotland. Their blend of rugged romance and modern comfort perfectly captures the mood of today’s glamping guest: craving nature, but not willing to give up the coffee machine just yet.
Then there’s ENVI Sisini Mara, a new opening in Tanzania that’s as ambitious as it is sustainable. From sweeping savannahs to the technical intricacies behind tented luxury, this is one for the bucket list (and the business model notebook).
Discover our comprehensive guide on crafting outdoor experiences your guests will love – packed with practical advice on turning an ordinary stay into something extraordinary.
We’ve got a behind-the-scenes look at Clear Sky’s Sandringham project, a thoughtful piece from Liz Holman on the lessons she’s learned creating Meadow Falls, and an inspiring chat with the award-winning family behind 3Trees Glamping (hint: passion and patience go a long way).
At OVO Patagonia, luxury takes a minimalist turn in a place so quiet you can hear the wind think. And speaking of rethinking design, Richard Otten delves into the visionary Cabin ANNA; a concept that literally breaks down walls in high-end outdoor living.
We also dive into how guest expectations are changing, and why glamping is so well placed to meet (and exceed) the demands of tomorrow’s traveller. Plus, if you’re in the market for country living with an established glamping business, Earsdon Hill Farm might just be your next move.
And finally, we’ve got a sneak peek at the Eco Resort Network 2025 event in Greece – where we will be when you read this!
Happy glamping!
Annie
Editor, International Glamping Business 05 09 10 15 18 20 22 24 28 30 33 36 38
INDUSTRY NEWS
LETTER FROM GITA (UK)
CREATING COORIE RETREATS
OUTDOOR EXPERIENCES YOUR GUESTS WILL LOVE
ENVI SISINI MARA
CLEAR SKY’S SANDRINGHAM PROJECT
THE FUTURE OF REMOTE RETREATS
3TREES GLAMPING
LESSONS LEARNED FROM MEADOW FALLS
SHIFTING MARKET DESIRES
CABIN ANNA’S OPEN-AIR REVOLUTION
GLAMPING SITE FOR SALE
ECO RESORT NETWORK
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BOUND AND BEYOND AND CLOUD COLLECTIVE LAUNCH NEW RESORT BRAND KAIA
Two leading forces in hospitality, Bound and Beyond Public Company Limited and Cloud Collective, have announced the launch of KAIA, a new luxury outdoor resort brand designed to harmonise nature, community, and refined travel. Set to open its inaugural location in Koh Phangan, Thailand, in the second half of 2025, KAIA promises a fresh take on luxury—one that is immersive, sustainable, and deeply connected to local heritage.
KAIA will feature tented suites nestled in natural landscapes, with each property shaped in conversation with its surroundings and
community. The brand is the brainchild of Bound and Beyond– owner of Four Seasons Hotel at Chao Phraya River and Capella Bangkok, recently named the ‘World’s Best Hotel’ in the 50 Best Awards 2024 – and Cloud Collective, known for its sustainabilityfocused approach to outdoor hospitality.
The first KAIA resort will be located on Koh Phangan’s untouched northeastern coast, flanked by protected national parkland and just a 30-minute speedboat ride from Koh Samui. This debut will serve as the blueprint for a broader global rollout, with more locations to be announced later this year.
GLAMPINGS.COM SECURES €1 MILLION TO ACCELERATE GROWTH ACROSS EUROPE
Glampings.com, a leading booking platform for glamorous camping holidays in Europe, announced on April 16, 2025, that it has secured a €1 million growth capital injection from seasoned entrepreneurs known for scaling successful businesses.
This second investment round marks a significant milestone in Glampings.com’s mission to make luxury camping more accessible while cementing its position in the rapidly growing glamping market.
Co-founder Tom Groenen explains: “The glamping market is booming globally. We see the industry becoming increasingly professional, with unique glamping concepts responding to the growing demand for memorable experiences in nature — without sacrificing comfort.
“That’s exactly where Glampings.com excels: a carefully curated selection of luxury safari tents, treehouses, domes, and tiny houses at the most beautiful locations in Europe.”
“With this investment, we can take major steps forward. We will further develop our platform, expand our international offerings, and increase brand awareness, both within and beyond Europe.”
“In addition, we are investing in smart technology, including AI integrations and the development of Predictive Behavior Modeling. Our ultimate goal? A fully AIpowered travel assistant that helps users find their perfect glamping holiday in a truly personal way.”
Co-founder Sven Schuurmans adds: “We’re proud that experienced entrepreneurs are joining us in our strategic and international growth journey. Alongside capital, we’re gaining valuable expertise — exactly what we need to realise our ambition: to become the world’s largest glamping platform with more than 35,000 accommodations.”
The funding comes from two key investor groups with strong track records.
“With KAIA, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture,” said Beverly Chen, Cofounder and COO of Cloud Collective, and Co-founder of KAIA. “Each resort is thoughtfully designed to foster meaningful connections—between guests, the land, and the community, while upholding the highest standards of sustainability.”
Kamonwan Wipulakorn, Managing Director of Bound and Beyond and Cofounder of KAIA, added, “As travellers seek more meaningful experiences, we are creating a hospitality model that is deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence – it’s about honouring the spirit of a place and the people who shape it.”
KAIA’s arrival marks a bold shift toward experiential, environmentally conscious luxury in Southeast Asia and beyond.
Quantum Leap Capital, founded by André Grimbergen (Albelli, WONDR Amsterdam) and Mike de Boer (KNAB bank), supports ambitious entrepreneurs during start-up and scale-up phases.
Bright Business, led by Mike Verhoeven (Paper Point, Media Point, By James) and Bart van Went (QING Group), focuses on high-growth, tech-driven ventures, offering not just capital but strategic guidance to help companies reach their full potential.
With new capital, enhanced tech capabilities, and strategic support, Glampings.com is poised to transform the luxury camping experience across Europe and beyond.
Under Canvas, Inc., a leader in upscale outdoor hospitality, has introduced ‘The Outdoor Collection by Under Canvas’, a curated selection of nature-driven properties designed to connect guests with their surroundings. The collection features location-inspired design, upscale comforts, elevated dining experiences, and a strong bond with nature.
The first two properties in the collection are The Fields of Michigan and Bar N Ranch in Montana, both embodying Under Canvas’ signature hospitality. These
GITA LAUNCHES ONLINE MERCHANDISING STORE FOR MEMBERS UNDER CANVAS LAUNCHES ‘THE OUTDOOR COLLECTION’
The UK’s Glamping Industries Trade Association (GITA) has launched an online merchandising store for its members, adding a valuable new benefit to its growing portfolio.
The store, launched on April 30 at an all-members’ meeting, is powered by Teemill, an expert web software company, in partnership with Bristol Fashion Co. GITA members will receive a free premium subscription worth over £100 per year, allowing them to create their own online store and source bespoke products, such as T-shirts, mugs, and wash bags, which can be branded with their logos or custom designs.
The products are made on demand, meaning there’s no upfront cost until an item is sold.
locations offer premium accommodations, including safari-style field tents, modern cottages, cabins, and lodge rooms.
“Alongside ongoing Under Canvas and ULUM brand expansions, we’ve discovered these incredible outdoor hospitality experiences we know our guests will love,” said Matt Gaghen, CEO of Under Canvas. “It was a natural fit for us to apply our extensive knowledge into owning and operating complementary and equally inspiring properties in key destinations for outdoor recreation that
introduce new guests to our portfolio. We are excited to continue to discover more like-minded properties to further grow the Outdoor Collection.”
The Fields of Michigan, a working blueberry farm, is the newest addition to Under Canvas’ portfolio. Located near Chicago, this 30-acre property offers 23 private accommodations, including Field Tents, Simple Tents, and Cottages. Guests can enjoy resort-style amenities such as a swimming pool, elevated dining, and blueberry picking in expansive fields. The Fields will be open from May 1 through November 2.
Bar N Ranch, located in West Yellowstone, Montana, is a traditional Western lodge surrounded by native wildlife and sweeping views. Just six miles from Yellowstone National Park’s west entrance, the property offers an authentic outdoor experience. The ranch will reopen on May 8 for the 2025 season, accepting reservations through October 6.
Under Canvas continues to expand its portfolio with properties that embody its commitment to creating immersive, nature-centric stays for guests seeking adventure and relaxation.
Members can also purchase discounted sample products from the back office.
“We are delighted to be working with Teemill and Bristol Fashion Co to launch this new and valuable member benefit,” said John White, GITA Executive Manager. “It adds to the webinar series, GITA Business Support, the web library, the Buying Club, and our policy work, enhancing the suite of tangible benefits we offer. With membership starting at just £90 and benefits worth over £3000, being a GITA member is a ‘nobrainer.’”
Tim Sobey, director of Bristol Fashion Co, who introduced Teemill to GITA, praised the service. “You won’t find a better
merchandise system online. Teemill uses organic clothing and top-tier Brother DTG equipment. They’ve won the Queen’s Award for Innovation, and their systems are second to none,” he said.
Sobey also highlighted Teemill Pro’s ease of use, which allows members to create their stores and product designs effortlessly. The service includes eco-friendly credentials, including Teemill’s unique “Remill” system, where old t-shirts can be returned and remade into new ones.
This new offering further strengthens GITA’s support for its members, helping them expand their businesses and enhance guest experiences.
AZURE PRINTED HOMES CELEBRATES 3 YEARS WITH MAJOR GROWTH PLANS
Azure Printed Homes, a California-based manufacturer of sustainable 3D-printed modular and prefab housing, is celebrating its third anniversary and the close of its third funding round. Founded in March 2022 as a spin-off of Azure Construction, the company has raised $6 million to date, including $1.3 million in venture capital, and reports $35 million in pre-orders.
Its ongoing crowdfunding campaign closes April 30, with discounted shares available through April 26.
Africa’s inaugural Glamping Expo is set to transform the outdoor tourism and hospitality industry. Taking place on June 20-21, 2025, at the Johannesburg Expo Centre, Nasrec, the event will bring together innovators, thought leaders, and enthusiasts from the glamping value chain. Under the theme “Reimagining Innovation & Regenerative Tourism,” the expo will highlight the global shift toward ecoconscious, experiential travel, showcasing how glamping is revolutionizing tourism.
“The Glamping Expo will bring together the entire glamping value chain under one roof, from suppliers and operators to financiers and supporting sectors,” said Gugu Sithole, Glamping Expo Lead.
Azure’s main manufacturing facility in Los Angeles is currently undergoing expansion, while a second facility is scheduled to open in Denver, Colorado, in 2025.
“We are a U.S. manufacturer that is immune to tariffs and are scaling as fast as possible to address the current needs,” said Gene Eidelman, co-founder of Azure. “Additionally, we are the only modular manufacturer based in L.A., which is making us an ideal resource to assist in rebuilding at scale following the recent L.A. Fires.”
Using proprietary 3D-printing technology, Azure has completed over 100 homes. Eidelman says the approach is 70% faster and 30% more cost-effective than traditional construction methods.
In addition to building ADUs, studios, tiny homes, and primary residences, Azure is expanding its role in transitional housing projects, helping address the rising homelessness crisis in cities across the U.S.
The company is also gaining traction in the outdoor hospitality sector. Glamping and resort developers in states like California, Georgia, Arkansas, Tennessee, and Texas are now frequent clients.
Looking ahead, Azure plans to dramatically scale production—aiming to manufacture up to 2,500 homes annually by 2030. The Los Angeles-based company sees continued momentum as it blends innovation, sustainability, and speed in response to housing demand across both residential and commercial markets.
SOUTH AFRICA TO HOST ITS FIRST-EVER GLAMPING EXPO IN 2025
“We’re thrilled to host Africa’s very first Glamping Expo. This is more than just an event—it’s a celebration of how tourism can evolve sustainably. The expo will explore innovative opportunities to redefine how people connect with nature and communities in meaningful ways,” Sithole added.
The event is supported by key partners, South African Tourism and Gauteng Tourism Authority, aiming to elevate both the glamping sector and South Africa as a premier tourism destination.
“South Africa is leading in glamping innovations in the Global South, and we are proud to host this key event,” said Sithole.
Exhibitor registration is now open, inviting businesses across the glamping value chain to showcase their products.
The event will feature distinguished speakers from the glamping and tourism sectors, including Faith Meyer, Frank De Lima, Jillian Blackbeard, and Siphelele Luthuli. An advisory board of industry leaders, including Dr. Eddy Khosa, Paul Gardiner, and Professor Nellie Swart, will steer the expo toward actionable insights and strategies for the tourism industry.
“The theme reflects the global focus on eco-tourism. We aim to take this a step further by exploring how the sector can contribute to regenerative tourism,” added Sithole.
Attendees can look forward to exhibitions from leading glamping providers, inspiring keynote addresses, panel discussions, and workshops designed to create sustainable travel experiences.
Dan Kelly
GITA(UK) A letter from
By Dan Kelly, Director
After working in a fast-paced business world for 27 years, I experienced two life-changing events. My wife and I had our daughter at the start of the Covid lockdown. Shortly after, I sold the business I’d co-founded. Like many, lockdown gave us the space to reflect on what truly mattered. We moved to the countryside to be closer to nature and family, and to pursue a long-held dream of opening a glamping site. We wanted to build something that used our entrepreneurial skills but was also a lifestyle business –somewhere people could escape the rush of life, switch off, and enjoy new experiences. We couldn’t be more thrilled with what we’ve created at Bredon View Glamping Retreats.
I took on a leadership role as a Director at GITA(UK) because when we began our own glamping journey, we found it incredibly difficult to find guidance. Planning, power, waste management, structures—it was all complex. After seeing a post about forming an association, I thought it was a brilliant idea. I knew how helpful it would’ve been for us starting out, and I wanted to help others.
In terms of what I aim to achieve through this position, the glamping industry is growing rapidly, and like any start-up sector, it faces growing pains. To thrive, it needs structure, support and expertise. By bringing entrepreneurs together, we can create a platform for sharing, learning and evolving.
GITA creates a home for the industry: an ecosystem where operators and suppliers can connect, share and grow. It provides a central place for advice, resources and expertise. Most importantly, it gives the industry a collective voice that highlights its economic and social impact. We have also financially benefitted from being a GITA member. The benefits on offer such as the Quest support service and discounts at retailers has already saved us money, so it really is a win-win when it comes to value for money.
Our industry’s boom brings both excitement and challenges. Increased competition can affect revenues. Some say the market is saturated, but I disagree. Staycations are growing, and people increasingly seek out memorable experiences. This ‘experience economy’ is a huge opportunity. Competition drives innovation, raises standards and matures the sector.
However, rapid expansion also risks overlooking key areas—health and safety, quality, environmental impact—while outdated regulations add confusion and anxiety for operators and guests alike.
Now, there’s a growing shift toward experience-led living—people seeking adventure, wellness, nature, and time to recharge. Glamping sites must offer more than just accommodation. Curating unique experiences, perhaps in partnership with local providers, will set businesses apart. My advice to you is to embrace technology. AI will only grow more influential—use it for marketing, operations, planning and beyond. The opportunities are immense.
gitauk.org
From a £25k Plot to a Highland Haven
just as appealing in the winter as they are in summer. In fact, winter stays have become a big hit – there’s something magical about stargazing in a hot tub with snow on the ground.
Marketing-wise, we shift the messaging with the seasons – autumn colours, winter escapes, spring resets. It’s about positioning Coorie as a year-round experience where guests can reconnect with nature in any weather.
Did you seek external funding to launch Coorie Retreats, or was it a self- funded project? Do you have any advice for entrepreneurs on securing investment for similar projects?
It was a mix. We bought the land, went through planning, and started the build with cash. Then we applied for funding, secured asset finance for the units, wrote business plans, and found ways to plug the gaps. Labour was the hardest bit to fund. Overall, it was around 40% cash, 60% funding, and it was seriously tight at the finish line. If I had to do it again, I’d phase the build –maybe launch with two units first and get cash flow going. We tried to build all six at once. Logistically, it made sense. Financially, it was rough.
Collaborations and partnerships can enhance the guest experience. Have you formed any local partnerships to offer unique experiences or products to your guests?
Definitely. We work with a local bakery that delivers homemade scones for every guest’s welcome hamper. Our hot tub wood chips come from just 20 miles away, our Scottish tablet is handmade nearby, and we furnished most of the units from a local store less than a mile from the site. These partnerships not only support small businesses but give our guests a real sense of place.
Reflecting on your journey, what have been some of the most significant challenges you’ve faced, and how have they shaped your business approach?
One of the hardest things has been staying true to our brand: keeping standards high while also maintaining occupancy and rates. It would be easy to drop prices and hit 100% occupancy year-round, but Coorie is a premium, experience-based brand. We offer something truly unique, and we’ve had to
be disciplined about pricing and messaging to reflect that. Sticking to our values has definitely shaped how we market, how we deliver, and how we grow.
Looking ahead, are there any plans for expansion or new offerings at Coorie Retreats that you’d like to share?
Yes! We’re currently building a wellness spa area exclusively for guests. It’ll include a cold plunge, salt bath, infrared room, hot and cold showers, a copper hot tub, and a sauna with views of Angus and Winston (our Highland cows) right outside the window. It’s going to be a really special addition to the experience.
We also plan to add one more unit before the end of 2025 and we think it’ll be our best yet.
For those aspiring to enter the glamping market, what advice would you offer based on your experience?
Think outside the box. Ask yourself, is this something people will remember forever? If not, go back to the drawing board. Focus on creating something that gives people real, magical moments – something they’ll talk about long after they leave. Go above and beyond, and you’ll not only stand out but build something that people genuinely love.
As glamping evolves, one trend has become crystal clear: it’s the experience that counts. Guests are craving moments that connect them with nature, spark joy, and offer a sense of discovery. And if you’re a glamping site owner, that’s where a big opportunity lies.
In fact, a 2024 report by Kampgrounds of America found that over 70% of leisure travellers said access to “unique outdoor experiences” was a major factor in choosing their accommodation.
Coupled with a recent Booking.com survey, where 44% of travellers say they prioritise unique experiences over destination itself, and 69% are actively seeking nature-rich activities that are sustainable and wellness-oriented –this presents an incredible opportunity to go beyond the basics and offer curated outdoor activities that elevate a stay.
I’ve gathered some of the most compelling (and achievable) ideas I’ve come across from our international community – plus a few top tips on how to bring these to life at your own site.
1. Design with the Senses in Mind
When planning outdoor experiences, consider all five senses. What will your guests see, hear, smell, taste, and feel? You might not think of this as a strategy, but sensory immersion is proven to create lasting memories. A study by Cornell University shows that experiences rooted in multi-sensory engagement are 40% more likely to be recalled vividly a year later.
Top Tip: Host a “Sunset & Sips” hour—guests gather at a scenic viewpoint to watch the sunset while sipping local wine or herbal teas. Add gentle background music or a short talk from a local guide about the land or stars above.
2. Embrace the Seasons
Outdoor experiences should evolve with the seasons. Think of your site as a living canvas – spring might bring foraging walks, while autumn lends itself to harvest picnics and cider tastings. Research from Airbnb shows that seasonally-themed stays are 31% more likely to receive 5-star reviews.
Top Tip: Create a simple seasonal calendar with rotating offerings. Let guests know what’s special in each season; wildflower spotting in May, pumpkin carving in October, snowshoeing in January. This not only encourages repeat
BEYOND THE TENT
Crafting Outdoor Experiences Your Guests Will Love
By Annie Hilton, Editor, International Glamping Business
4. Make Evenings Magical
all year round.
3. Curate Nature-Based Activities (That Don’t Require a Guide)
Not every experience needs a host. Self-led nature trails with QR codes that offer guided storytelling, meditation stations nestled in forest alcoves, or stargazing kits with constellation maps are low-cost, high-impact ideas.
According to a 2023 study from Booking. com, 63% of eco-conscious travellers said they prefer accommodations that provide “nature connection” activities without high impact on the environment.
How-To: Build a nature trail with simple wooden signs and include a “Trail Passport” in the welcome pack. Guests collect stamps from marked spots and get a small reward (think locally made soap or jam) when they complete it.
Evenings are prime time for engagement. Campfires, music nights, s’mores, or movie screenings under the stars create a communal, relaxed energy.
Top Tip: Partner with local musicians or storytellers. They often welcome a modest gig and can bring in a wealth of local flavour and folklore. Add string lights, cozy seating, and blankets to enhance the atmosphere.
5. Elevate the Basics
Sometimes, it’s the simple things done exceptionally well that make the biggest impression. Guests will remember how you made them feel, not just what you had on offer.
Top Tip: Take the classic campfire to the next level. Offer curated s’mores kits with artisan chocolate and local ingredients. Add ambient lighting or live music on weekends.
bookings but also positions your site as a destination worth revisiting
Install hammock nooks for solo relaxation. Place them in scenic or shaded spots with a small sign to ‘pause here for 10 minutes of peace’.
For stargazing, provide constellation maps or an app pre-loaded on a tablet.
6. Celebrate the Local Area
Bring your region’s culture, produce, and traditions into the outdoor experience. Whether it’s foraging walks, outdoor cooking workshops, or artist-led painting sessions, these activities ground your guests in your location. Airbnb’s internal data from 2024 shows that experiential stays featuring local activities see up to 35% higher guest satisfaction scores.
Booking.com’s ‘Sustainable Travel Report’ found that 76% of travellers want authentic experiences that reflect local culture and nature.
Top Tip: Host a weekly “Taste of the Land” night where guests cook alongside a local chef using regional ingredients. Or, simpler still, create DIY farm-to-fire kits, complete with fresh veggies, skewers, and a recipe card.
7. Go Seasonal
Tailoring experiences to the time of year adds freshness and excitement. In spring, think wildflower walks and seed-planting workshops. In summer, it’s hammocks and firefly spotting. Come autumn, why not offer mushroom foraging or cider tastings? Even winter glamping can shine with snowshoeing or outdoor fondue nights.
Top Tip: Use seasonal email marketing to let past guests know what’s new. “Join us this October for fireside storytelling and pumpkin carving beneath the full moon” is a lot more enticing than “Autumn availability now open.”
8. Get Kids Involved (and Off Screens)
If you welcome families, don’t underestimate the power of simple outdoor play. From treasure hunts to den-building kits, giving kids things to do outside keeps everyone happy – including the adults who crave that elusive peace and quiet.
Top Tip: Offer “Little Explorer Backpacks” at check-in. Include a magnifying glass, bug ID card, scavenger hunt sheet, and small journal. Kids love it, and it helps parents feel you’ve thought of them.
9. Empower Your Guests to Disconnect
We talk about digital detoxing a lot – but are we enabling it? Make it easy for guests to truly unplug by offering analog alternatives. Journals, sketchbooks, birdwatching guides, or even curated playlists they can download in advance (before Wi-Fi becomes patchy!).
How-To: Create a “Disconnect to Reconnect” package. Include a journal, a disposable camera, herbal tea, and a welcome note encouraging mindfulness. These kits are often Instagrammed by guests, giving you organic promotion.
10. Harness the Power of Local Partnerships
You don’t have to do it all alone. Some of the best outdoor guest experiences come from bringing in passionate local makers, guides, or small businesses.
Top Tip: Build a network of trusted local partners who can deliver activities like:
n Guided kayaking tours
n Outdoor painting classes
n Farm-to-table dinners with local growers
Not only does this add value for your guests, but it also supports the local economy, and makes your offering far more diverse with less hands-on strain for you.
Create a “Local Experience Menu” that guests can book through your website or welcome pack. It should feel as polished and appealing as your accommodation listing.
Final Thoughts
At its heart, glamping is about connection. As a glamping site owner, you can be more than a host – you can be a curator of memory-making moments. The true magic of a guest’s stay lies not only in the design of their accommodation, but in the way we help them connect with nature, with each other, and with themselves.
By crafting thoughtful, seasonal, and sensory-rich outdoor experiences, you turn a weekend getaway into a lasting memory. So, as you prepare for your next season, ask yourself: What will my guests remember five years from now?
ENVI SISINI MARA A Front Row Seat to the Great Migration
As luxury travel evolves to embrace deeper connection and sustainability, ENVI Lodges is at the forefront with its latest opening: ENVI Sisini Mara. Debuting in May 2025 in Tanzania’s Northern Serengeti – one of the most iconic wildlife destinations on Earth – this highly anticipated tented camp offers guests a front-row seat to the Great Migration and a safari experience that’s as soulful as it is spectacular.
ENVI Lodges this month opened ENVI Sisini Mara on May 1st 2025, its newest luxury tented camp in the Northern Serengeti, Tanzania. The new camp is listed in the Robb Report as one of the 50 most anticipated luxury hotel openings of 2025.
Nestled in one of the world’s most breathtaking wildlife destinations, ENVI Sisini Mara offers a sanctuary for those seeking an immersive, back-to-nature escape. This exclusive camp is set against the backdrop of the Great Migration, one of Earth’s most awe-inspiring natural spectacles.
Location! Location! Location! Northern Serengeti is a wildlife enthusiast’s dream – home to lions, leopards, buffalo, elephants, giraffes, and so much more.
Conveniently located just 40 minutes from Kogatende airstrip, ENVI Sisini Mara is easily accessible, yet feels worlds away. The camp is a short 20-minute drive from one of the main river crossing points, where guests can witness over a million wildebeest, zebras, gazelles and elands, braving the perils of the
Mara River in the largest terrestrial mammal migration on the planet.
Set against this spectacular landscape, ENVI Sisini Mara seamlessly blends luxury with nature. The camp features nine Nature Tented Suites and one exclusive Two-Bedroom Suite called “The Retreat”. The beautifully appointed suites, with magnificent views of the lush bush, are a sanctuary for guests to unwind after an adventure filled day in the Serengeti.
Paul Jordaan, Executive Director at ENVI Lodges, said, “We are thrilled with the opening of ENVI Sisini Mara, that not only offers our guests a coveted front row seat to the Great Migration in Northern Serengeti, but a camp that truly embodies the very essence of an authentic, immersive Safari
FROM THE GROUND UP How Our Sandringham Project Came to Life
By Mark Scott, Founder of Clear Sky Lodges
If you’d told me 16 years ago that one day we’d be setting up safari tents on the grounds of the royal estate at Sandringham, I probably would have thought you were having me on – but here we are.
This latest project with the Caravan and Motorhome Club (CAMC) has been one of the most rewarding collaborations we’ve taken on, not just because of the prestige of the site, but because of what it represents: trust, evolution, and shared vision
We’ve worked with CAMC before, so there was already mutual respect in place. But when they approached us about Sandringham, it felt different. This wasn’t just another site, this was a location steeped in history, visited by generations of holidaymakers and royalty alike. We knew whatever we built there had to feel both exceptional and respectful of its surroundings.
The brief was clear: create something that offers the comfort and style of a luxury glamping experience while blending in with the natural landscape of the estate. We immediately knew our Woody Family range would be the right starting point – large enough to accommodate families, sturdy enough to handle year-round use, and flexible enough to blend into the unique setting.
Of course, no project goes entirely to plan. The site itself presented a few logistical hurdles: ground conditions, access for deliveries, and making sure everything we did passed the estate’s environmental requirements. But we’re used to that. Our team thrives on the problem-solving part of the job. It’s where our decades of combined experience really come into play. And working alongside CAMC’s team made the process smoother. They know their members inside out, and their attention to detail pushed us to deliver our very best.
We went through several design iterations before landing on the final layout. Each tent needed to feel personal, not just a cookie-cutter copy. We added fully opening fronts to maximise that feeling of being outdoors, gave each unit its own bathroom and kitchen space, and ensured
every veranda offered a quiet spot to take in the surroundings. It’s not just about the structure; it’s about the experience.
What stands out on this project isn’t just the physical build, but the spirit of collaboration that made it happen. From planning to installation, it really was a shared effort. And for me personally, standing on that site once the tents were in place (knowing where we started all those years ago), it was a real pinchme moment.
We’ve always said that great holidays start with a great place to stay. Whether that’s a family-run glampsite in Cornwall or a royal estate in Norfolk, the goal is the same: help our clients create places where people can slow down, reconnect, and make memories.
Sandringham will be one of the greats, not just because of where it is, but because of how it came together.
SUSPENDED IN THE SILENCE
The Future of Remote Retreats
In the heart of Argentine Patagonia, where cliffs plunge into glacier-fed rivers and winds sculpt the landscape, a hospitality concept unlike any other has taken shape, literally on the side of a mountain. OVO Patagonia is not just a place to stay; it’s a destination that reimagines how humans interact with nature. The project suspends guests in sleek, glass-walled capsules anchored to the rock walls of Estancia Bonanza, providing a visceral encounter with the elements.
The concept comes from Ezequiel Ruete and Luis Aparicio, co-founders of Perspectiva Aérea, who have spent over a decade pushing the boundaries of high-altitude architecture.
Driven by a desire to create transformative experiences, the duo assembled a team of experts—from mechanical engineers to mountaineering specialists—to tackle the technical and logistical complexities of building on vertical terrain.
Blending Art, Engineering, and Patagonia’s Wildness
At its core, OVO Patagonia is about harmonising bold design with untouched wilderness. From the start, the team prioritised sustainability, safety, and environmental respect. Each decision, from structural choices to guest access, was guided by the principle of minimising human impact.
Marcos Sturzenbaum, the owner of Estancia Bonanza, played a crucial role in the vision. Having seen similar cliffside stays elsewhere, he was inspired to create something uniquely rooted in Patagonia. “Having encountered similar concepts elsewhere,” the team notes, “he wanted to create something unique, designed specifically for Patagonia’s raw beauty and challenging geography. His goal was not just to offer spectacular views, but to create an experience that made guests feel as if they were truly part of the landscape.”
Designed for the Extremes
Nothing about OVO Patagonia is ordinary. Each capsule was engineered to endure the high winds, variable temperatures, and seismic conditions common in the region. Every element of the structure—from its aerodynamic shell to its anchoring system— was custom-built for the specific rock formation it inhabits. Safety and stability guided every design decision, supported by rigorous testing and on-site analysis.
Bringing the vision to life required not only technical ingenuity but also physical stamina. No roads lead to the cliffside site. Materials were carried by hand across river crossings and narrow bridges, then hoisted up the mountainside by a specially developed gondola system. Weather delays, particularly the fierce Patagonian winds, often limited workable days, stretching the construction timeline across multiple seasons.
Arriving Is Part of the Experience
Accessing the capsules is intentionally immersive. Guests embark on a two-day journey that begins with a suspended footbridge crossing over the Río de las Vueltas. From there, they ride in a 4x4 vehicle to the base of the mountain, followed by a hike through native lenga forests. The final ascent is a ferrata climb—an assisted climbing route with fixed cables and iron rungs— offering a dramatic and physically engaging lead-up to the stay.
Inside each capsule, guests are surrounded by floor-to-ceiling glass, with views that stretch across valleys and cliffs. The rear glass wall and a mirrored bathroom enhance the sensation of exposure, placing visitors in direct dialogue with the landscape. It’s an environment designed not only to be looked at, but felt. Whether watching condors glide past the window or waking to fog rolling through the valley below, the connection to place is deeply personal.
Building Lightly on the Land Sustainability was never an afterthought— it’s embedded in every layer of the project. The capsules themselves are nearly invisible from a distance. Their placement, shape, and material palette allow them to blend with the surrounding geology. No large-scale clearing or construction roads were used. Instead, a narrow footpath was created to limit environmental disturbance, and materials were lifted using non-invasive mechanical systems.
OVO Patagonia’s infrastructure is fully selfcontained. Dry composting toilets, gravelfiltered greywater systems, and biodegradable amenities minimise waste. The main operational base incorporates biodigesters and a full composting cycle. These systems are not only environmentally sound but also critical to maintaining comfort and hygiene in such a remote setting.
Guest mobility also follows low-impact principles. All visitors hike to their capsule, helping reduce emissions and protect local flora. This approach not only preserves the landscape but reinforces a sense of journey and respect for the environment.
When to Go and What to Expect
The operating season runs from November to April, timed to avoid the harshest weather.
January typically brings the highest demand, but those in the know often aim for March and April, when the wind calms and the landscape ignites in autumn colour.
The experience is designed to be inclusive. While physically engaging, it doesn’t require technical climbing skills. The combination of hiking, assisted climbing, and remote luxury appeals to a broad audience—from first-time adventurers to seasoned mountaineers. “It offers a rare opportunity for those who dream of high-altitude travel but have never had the chance, as well as experienced climbers looking to spend a night suspended above one of the most spectacular landscapes on Earth.”
Setting the Standard for Responsible Travel
Looking ahead, the creators of OVO are exploring ways to grow responsibly, expanding the concept without diluting its environmental principles. For Ruete and Aparicio, this isn’t about scaling up for profit, but about contributing to a broader shift in how tourism operates.
“For those looking to enter the world of sustainable hospitality,” they explain, “sustainability must be approached as a longterm commitment rather than a marketing strategy. Thoughtful tourism requires the participation of every stakeholder in a
destination, from business owners to guests, to ensure its longevity.”
Practicality matters as much as principle. “Conserving water and energy should be a fundamental part of operations, not just an afterthought, and education plays a crucial role in encouraging responsible consumption. Waste reduction is key, particularly in remote locations where disposal and recycling are challenging. In Argentina, where limitations often force businesses to be more resource-conscious, necessity breeds creativity.”
A Different Kind of Luxury
In a world where “luxury” often means abundance and excess, OVO Patagonia offers something far rarer: presence, silence, and perspective. It’s a retreat defined not by what it gives you, but by what it strips away: noise, distraction, and the artificial.
“I believe that travel has the power to protect both nature and culture when approached with the right mindset. By giving economic value to natural destinations in their most pristine state, tourism can provide the means for their preservation rather than their destruction. OVO Patagonia is a testament to this philosophy, offering an experience that is as breathtaking as it is responsible, where the connection to nature is not only visual but deeply personal,” concludes Ezequiel Ruete.
3TREES GLAMPING The Journey Behind
3
Trees Glamping is a family-run site, recently awarded Gold for ‘New Tourism Business’ and Bronze for ‘Camping, Glamping & Holiday Park of the Year 2025’. The site is named after a local landmark and the family: Sarah, Paul, and Izzie Wood. What started as an eco-friendly vision has grown into a thriving retreat, rooted in history, nature, and a deep passion for the land.
Congratulations on your recent award wins! How did it feel to receive that kind of recognition? We were overjoyed and humbled by the recognition. It was affirming to have professionals in the industry acknowledge the hard work we’ve put in. Winning these awards motivates us to continue refining and growing the business.
For those who haven’t yet visited 3Trees Glamping, what can guests expect, and what do you think sets your site apart?
Guests can expect a unique and comfortable experience surrounded by nature. Our four quirky pods are set in private gardens,
each with a deck, patio, fire pit, BBQ, and ensuite facilities. We provide all the comforts, from Smart TVs to local walking guides, and we focus on creating a fun, family-friendly atmosphere with ample space for relaxation. Our nature-themed amenities, play area, and the treehouseinspired sleeping mezzanine make us stand out. Plus, we’re just a short walk from the charming Wirksworth.
What inspired you to create 3Trees, and what were the key moments in getting it off the ground?
Sarah grew up on this land, and we’ve always loved the area. After purchasing part of the land and a dilapidated log chalet in 2015, we set out to create an eco-house and glamping site. The journey wasn’t without its challenges—Sarah’s breast cancer diagnosis and the COVID lockdowns slowed us down, but it was a time for reflection. After Sarah’s treatment, we applied for planning permission for the glamping site. Despite initial hesitation, our eco-friendly vision won support, and we were granted planning approval.
Sustainability is clearly central to your business. Can you tell us more about the eco-measures you’ve put in place, and how guests respond?
Sustainability is at our core. We’ve planted more trees to support biodiversity and carbon capture, and now power the pods with solar energy, thanks to a government grant. Our pods are built from natural materials and are fully insulated. We’ve switched to eco-friendly cleaning products, use a natural sewage treatment plant, and encourage guests to use public transport. The response has been overwhelmingly positive, especially regarding our efforts to maintain a Net Zero footprint.
What kind of guests do you typically attract, and how have you shaped your offering to meet their expectations?
We attract families, couples, and groups seeking a peaceful, nature-filled getaway. Guests love our family-friendly activities, especially the playfield with outdoor games. We’ve created a balance between a relaxing, quiet environment and offering sophisticated accommodations for adults. Feedback often mentions that we exceed their expectations, and children, in particular, often describe it as their “best holiday ever.”
Many glamping businesses report challenges around planning, operations, or seasonality. What have been some of the biggest lessons you’ve learned since launching?
We had no experience in the glamping industry when we started, but we remained committed to our vision. One of the biggest challenges was securing funding, especially when we had to open with only three pods. We learned that guest feedback is crucial for improving the experience. We also took advantage of free resources from Visit Peak District and Derbyshire and the Chamber of Commerce to improve everything from marketing to operations. Plus, we’ve gained new skills—such as alpaca husbandry, which we now share with guests through meet-andgreet sessions.
Are there any partnerships, local suppliers, or community initiatives you’re particularly proud to be part of?
We’ve partnered with local attractions, offering our guests discount vouchers. We also promote Wirksworth’s events, such as the farmers’ market and book festival, helping
guests enjoy a more immersive experience. Additionally, each guest receives a box of local Derbyshire Tea as part of their welcome hamper, complete with our branding. It’s a small gesture that creates a lasting memory.
What role has marketing played in growing the business, and which channels have been most effective for you?
Marketing has been key in getting the word out about 3Trees. We use social media to share our journey, and Sarah creates all the content herself. The personal touch resonates with people, and we’ve been amazed by the local support. Many people in the area follow our progress and express interest in staying with us. Word-of-mouth and social media have been the most effective channels for attracting guests.
Looking ahead, do you have any plans to expand, add new experiences, or evolve the site in any way?
We’re currently working on a reception area, which will include a small shop, ice cream, and a few art pieces. We’ve also recently acquired nearby woodland and fields, which we plan to develop into additional wildlife habitat. Over time, we’d love to introduce well-being activities for our guests, adding even more value to their stay.
Finally, what advice would you give to someone considering setting up their own glamping business in today’s market?
The market is competitive, so be realistic and plan carefully. Make sure you have proper planning permission and understand the legalities of your site. We had a free consultation with a planning consultant at The Glamping Show at Stoneleigh before we applied, and the tips we received were incredibly helpful.
Be uniquely you – it’s important to let your personality shine through in your business. Be prepared to need more money than you think. Costs always add up, even when you’re doing most of the work yourself.
We live on site, tucked away in the trees, which gives us both privacy and proximity. That’s really important. I couldn’t imagine managing the site from a distance. Being close by means we can respond quickly to any situation, which helps us keep things running smoothly and maintain the guest experience.
SHAPING THE FUTURE OF MEADOW FALLS
A Decade in the Dales
By Liz Holman
Meadow Falls sits at the foot of Ingleborough, one of the Yorkshire Three Peaks, surrounded by limestone caves, rolling hills and waterfalls. We moved here in 2015 to start a new life with our children, Owen and Annabel. A decade on, we’ve now got ten unique glamping pods, five touring pitches and space for 25 tents and campervans.
Who Are “They”?
There’s that well-known quote: “Build it and they will come.” But who are “they”? In the beginning, you don’t think much about it. You’re just relieved someone wants to book. If the bills are paid and the site’s ticking over, you call it a win.
Then one day, you start to question it. Not in a big, dramatic way – just a quiet, creeping realisation that maybe you should’ve put some more thought into this.
We debated whether to join Airbnb, Pitchup, Cool Camping and various other OTAs, or try to make it on our own. We decided to give Wowcher a go. We didn’t know much about them, but we’d used them ourselves, so thought: “Why not? Maybe it will get our name out there.”
Back then we had five pods and not much of a clue how to market them. Watching them sit empty wasn’t the plan. The deal was simple: Wowcher sold discounted vouchers, we booked guests in and claimed the money back. The discount was steep, but we didn’t have to pay any upfront advertising fees, and that mattered when cash was tight. We added surcharges for weekends and charged extra for things like beds, fridges and kettles. The pods started out as just that— pods. No frills. These extras were how we made it work.
The guests came. Some were lovely. Others... not so much. For every great experience, there was one who had booked a cheap deal, expected the world, complained about everything and left a mess everywhere. While this filled some gaps and got us through, it wasn’t a long-term solution. Cheap deals were taking up peak dates – the kind we could’ve filled at full price, if we’d just held tight and took direct bookings.
Lessons in Group Dynamics
At first, we opened the gates to everyone. Big groups meant more income, and we needed it. It didn’t take long to realise that managing large groups was a job in itself. Ten families together (around 40 people) aren’t booking
for peace and quiet. They’re here to socialise. The idea that you can run a site like this without living on it? Unrealistic.
Some groups stood out. There was the “walking group” of ten men who booked a weekend. They sounded ideal – keen hikers, nature lovers. But when they arrived, the first question was, “How far’s the nearest pub?” Less than a two-minute walk, we said. “I’ll need to book a taxi,” he replied. So, not much walking happened. Plenty of drinking, though!
Then there were four couples who created their own ‘Campsite Olympics’. Daytime games, laughter, no loud music, no late-night noise, respectful and fun. That was a group we’d welcome again.
Other groups weren’t so thoughtful. A school mum organised a weekend that ballooned into 14 tents, five pods and a caravan. Kids were left to run wild while the parents were drunk by mid-afternoon. It didn’t feel safe – or relaxing.
And yet, in between, we’d get these quiet, early-rising couples who were here for the mountains, or to sit by the fire under the stars; people looking for calm. You couldn’t
help but wonder: why were we trying to be everything to everyone?
Drawing a Line
The busier we got, the harder it became to manage. Small complaints started trickling in. Kids couldn’t use the play area because it was taken over by one group. Loud late-night laughter. Someone stumbling around drunk. This wasn’t the place we’d imagined when we first sat around the campfire and dreamed about the future.
Then COVID came – you know all about that, I don’t need to bore you. But if you remember that rule of 3 – that was our game changer! You could go on holiday and meet up as 3 families. Oddly, that rule gave us the confidence to enforce the boundaries we’d already been leaning towards. We stuck with it, even after restrictions lifted. While some sites opened to the masses, we opted for a quieter path.
When we started turning large groups away, it was a worry financially. But, we grew in confidence as the reviews came back hugely positive and people understood our new ethos. They loved it, and our nights got easier.
No Apologies
For a while, we kept the change quiet at risk of sounding negative. But we’ve learned that being upfront helps the right people find you, and filters out the rest. There’s less awkwardness and less explaining. Now, our guests know what they’re getting before they arrive with no false expectations and no surprises.
Liz and partner Dave
This has resulted in 70% repeat guest bookings; our guests can join our VIP list and we email them first before the booking system opens for the next year, to ensure they get the pick of dates and the best prices. And by sticking to 100% direct bookings, we’re able to give them all the right information. OTA platforms have their place, but they come with their own rules. We wanted people to know that if anything needed to be sorted, it would be – by a human, with care and attention.
The Other Side of Hosting
Of course, there’ve been moments that go beyond what you’d expect.
We’ve helped with minor injuries (ice pops do wonders). We’ve collected stranded walkers during flash floods, picked up broken e-bikes, waited at A&E while someone got their head stitched up – Dave doesn’t do
blood, but we know our limitations and know some great locals who can help.
One guest fell on the fells and needed an air ambulance and a new hip. Another didn’t make it home—his heart gave up on Ingleborough. Those moments stay with you. But so do the good ones.
We’ve seen kids climb their first mountain, lose their first tooth and be rewarded by a secret find in the fair dell. We’ve met newborn children and grandchildren – and puppies. Guests have come back year after year, and their stories have become part of ours.
Still Learning
We didn’t get it all right. Some things took longer to figure out than they should have. But over time, we stopped trying to be something for everyone, and started becoming something for someone.
underlining the appetite for uniqueness and novelty.
Six Consumer Shifts Glamping Operators Should Embrace
The alignment between Booking.com’s forecasts and Savills’ market observations paints a roadmap for forward-thinking operators.
Off-the-Beaten-Path Authenticity Travellers are increasingly avoiding crowded tourist hubs in favour of lesserknown locales that promise a sense of discovery. For glamping providers, remote mountain retreats, forest clearings, and tucked-away coastal sites can meet this desire head-on, offering seclusion without sacrificing comfort.
Sustainability as Standard Eco-credentials are no longer a bonus – they’re expected. Composting toilets, solar panels, and low-impact construction techniques help operators stand out in an increasingly eco-conscious market. Booking.com found that travellers actively seek accommodation aligned with their values, and glamping already has a head start here.
Wellness & Adventure
Gone are the days when wellness meant spa robes and cucumber water. Today’s travellers want experiences that restore body and spirit – think cold plunges, forest bathing, or silent sunrise hikes. These can be low-cost additions with high guest impact.
Nature by Night
The rise of noctourism places a premium on stargazing platforms, astronomy programming, and dark-sky compliant lighting. It also allows sites to stand out without needing major upgrades, simply by reimagining how guests spend their evenings.
Family-Friendly Formats
More travellers are booking with extended families, and glamping lends itself beautifully to intergenerational stays. Activities like storytelling around the fire, DIY nature crafts, or educational wildlife walks create bonding opportunities and broaden appeal.
Diversity, Equity & Inclusion
Glamping spaces that welcome all travellers through inclusive design, cultural sensitivity, and accessibility will future proof their businesses. This includes everything from wheelchair-accessible tents to dietary-aware dining and culturally relevant experiences.
Booking Trends and Flexibility
Savills notes that guests are booking later and opting for shorter stays – behaviour driven by financial caution and scheduling complexity. While that poses a challenge for long-term planning, it also opens the door for adaptive pricing strategies. Options like “book now, pay later” and early booking incentives can help fill gaps in the calendar.
Moreover, the emphasis on quality over quantity continues. Travellers are willing to pay for premium experiences, but they expect polish: crisp linens, thoughtful design, and seamless service are more important than ever. This is where glamping (when done right) has an edge over traditional camping or impersonal hotel stays.
A Starry Horizon
Both Booking.com and Savills point towards a common truth: travellers want meaning.
Glamping operators who embrace this emotional economy – who go beyond the basics to deliver experience-first, value-driven stays – are not just reacting to a trend. They’re helping define the future of travel. And from the looks of it, that future is looking up.
CABIN ANNA: THE FUTURE OF ACCOMMODATION
It’s Not About More Luxury, but Fewer Walls
By Richard Otten
We’ve heard the words for years: experience, nature, sustainability. But rarely do we see a concept where these terms are more than just marketing buzzwords. Cabin ANNA is that rare exception.
More Sliding, Less Building
Cabin ANNA is a wooden cabin made up of multiple sliding layers — think of them like layers of clothing around your body. There’s wood, glass, and air. That’s all. Yet those who stay in it describe the experience as pure richness. You can open or close parts of the cabin depending on the weather, the seasons, or your mood. That is what hospitality should be: not taking over control, but offering space — literally.
The three-ton shell structure glides effortlessly on a rail system. According to clinical neuropsychologist Margriet Sitskoorn, this has a unique effect on the brain. It feels as if nature enters your personal space, rather than you stepping out into it. This enhances openness and a sense of connection — with yourself, nature, and others.
From a Mother’s Wish to a Modular Masterpiece
It all began when Caspar Schols’ mother, Anna, requested a multifunctional garden house — a place to sleep, work, dine, paint, and watch
her grandchildren perform theatre. No existing design felt right. So her son built one for her. That became the Garden House: a pavilion with four sliding sections. It was the foundation for what would become Cabin ANNA.
A video of the first cabin went viral, with over 10 million views. That attention earned Schols a scholarship to the prestigious Architectural Association in London. There, he combined his background in physics with architecture. His goal was to transform a one-off project into a flexible and repeatable design — one that stayed true to the original idea of creating a real connection with nature.
Living or Working in Motion
Today’s ANNA comes in two versions:
ANNA Stay: A fully equipped living unit (with kitchen, bathroom, toilet, shower, storage, and mezzanine), featuring two sliding shells. Available in both on-grid and off-grid versions.
ANNA Meet: Designed for meetings, events, or working in nature. It includes four movable sections that can be adjusted to create a fully enclosed space or an entirely open structure.
Both models are built from untreated larch wood, with 5 cm of sawdust insulation between the shells. The interior features birch plywood and horizontal windows that frame the landscape. Whether sitting or lying down, you remain closely connected to the outside environment.
What Can We Learn as Entrepreneurs?
Experience lies in reduction, not decoration. ANNA proves you don’t need
slides or champagne tubs to impress guests. Real value comes from a deeper connection to the surroundings.
Flexibility is the new luxury. Whether for seasonal use, temporary land access, or a wide range of guest profiles, a flexible space like ANNA offers powerful solutions.
Exclusivity works. Only 365 Cabin ANNAs will ever be produced — one for every day it takes the Earth to orbit the sun. No location is permitted more than two cabins. This limited supply isn’t a restriction; it’s a deliberate strategy.
And Yes, It Costs Something With a starting price of €547,000 excluding VAT, this is not an entry-level product. But you’re not just buying a cabin — you’re buying a story, an icon, a bridge between design, nature, and technology. ANNA is what Tesla once was to the car industry: a glimpse of the future, already here.
Will We Keep Building, or Will We Start Sliding?
Cabin ANNA is no standard accommodation. It takes vision, courage, and a target audience that thinks beyond “four nights and a pizza.” At the same time, it
offers something rare in our industry: genuine innovation. Not a retro caravan with a facelift, but a new skin for how we experience hospitality.
Perhaps ANNA’s success lies in its deep personal roots. Caspar Schols’ childhood memories of sleeping under the stars with his family in southern France are embedded in its DNA. “The most beautiful moment was waking up with the first rays of sun on my face,” he recalls. “That feeling of wonder and connection is what I wanted to capture with ANNA.”
Cabin ANNA is more than a structure — it invites people to participate rather than observe. To live, sleep, and work immersed in nature, without giving up comfort and safety.
About Richard Otten Advisor, trendwatcher, and founder of Glampingexpert.nl and PleisureWorld.nl
Richard has always been at the forefront of identifying and translating trends in the outdoor and leisure market. He is available as a speaker or advisor for companies and events looking to explore the future of hospitality and sustainable innovation.
Richard Brown & Partners
AWARD-WINNING UK GLAMPING SITE FOR SALE
Are
You its Next Owner?
If you are looking to up sticks and move to the country, the sale of Earsdon Hill Farm, a 114-acre farm and award-winning glamping business in Northumberland, located between Alnwick and Morpeth, offers a unique opportunity to invest in a profitable rural business and lifestyle.
Earsdon Hill Farm, offered for sale by Richard Brown & Partners at £2.2 million, has been in the Gregory family for over 70 years. In the last two years, the farm has embraced the Government’s Sustainable Farming Incentive (SFI) and Countryside Stewardship schemes. The 114-acre farm has been transformed into traditional wildflower hay meadows and native woodland.
The current farmers, Philip and Fiona Gregory, have also created an award-winning glamping destination with four shepherd’s huts and cabins on the farm. The two businesses have a combined turnover of over £235,000, with a net profit of £115,000.
The organic farm includes a four-bedroom farmhouse and garden, 104 acres of Grade 3
farmland, and 10 acres of woodland. Much of the woodland has been recently planted with over 25,000 trees under the English Woodland Creation Scheme.
After 20 years of organising safaris to Africa and the Indian Ocean Islands, Philip and Fiona created Hillside Huts & Cabins in 2021. It is a high-end, award-winning ecostaycation experience designed to supplement farm income.
Hillside Huts & Cabins is set within half an acre of woodland on the family farm. Each of the four shepherd’s huts enjoys panoramic views over the Northumberland countryside and out to the coast. Every hut is individually designed with luxuriously rustic interiors, king-size beds, power showers, wood-burning stoves, central heating, and wood-fired hot tubs. In addition to being surrounded by wildflower meadows, the huts are powered in part by a 10kW wind turbine, which supplies green energy to the farm and provides a valuable income stream.
Philip said, “From my experience of running safaris in Africa, I realised an eco-
tourism project in Northumberland would complement the work we are doing on the farm and significantly boost our income. Hillside Huts & Cabins offers innovative, luxurious holiday accommodation in a stunning location. Each hut has been uniquely designed with lots of little luxurious touches you probably wouldn’t expect from an outdoorsy-type holiday. We’ve featured on TV in BBC’s Robson Green’s Weekend Escapes and Escape to the Country. We’ve also been named in the Top 10 UK glamping destinations in The Guardian and the Top 25 in The Times, as well as winning gold and silver at the North East Tourism Awards.”
The huts are open eight months of the year and generate a turnover of £140,000. The farm itself earns £50,000 annually through hay sales and payments for sustainable, nature-friendly farming. The woodland is registered with the Woodland Carbon Code, ensuring an income for future owners from the carbon stored in the trees, which can be sold on the carbon markets.
For over 40 years, the farm was intensively farmed with a rotation of wheat, barley,
ECO RESORT NETWORK 2025 A Greek Island Experience
Each year, the Eco Resort Network event brings together thought leaders, eco-entrepreneurs, and innovators in sustainable hospitality for an unforgettable experience in connection, insight, and natural beauty. Hosted by Steph Curtis-Raleigh, publisher of International Glamping Business magazine, this year’s event transports us to the sun-kissed island of Spetses, Greece—a place where history, heritage, and coastal charm coalesce.
From 25–28 May 2025, seventy delegates from every continent will gather to explore the future of sustainable, luxury outdoor hospitality, surrounded by Spetses’ neoclassical mansions, pine-fringed beaches, and car-free cobbled streets. Here’s what’s in store at this unique destination conference.
Spetses, The Unspoiled Jewel Located in the Saronic Gulf, Spetses is steeped in maritime history. It played a critical role in the Greek War of Independence,
with its most famous heroine, Laskarina Bouboulina, commanding naval forces from its shores. Today, its cobbled lanes, vibrant cultural calendar, and artistic pulse offer a fitting backdrop for conversations around regenerative travel and conscious hospitality.
What’s
in store?
As delegates arrive at the majestic Poseidonion Grand Hotel, the gathering begins with a gentle cultural immersion. A guided walk to the Magus Art Café invites guests to experience Spetses through the lens of creativity—set against the narrative of John Fowles’ novel The Magus, inspired by the island itself.
Later that evening, the terrace of the Poseidonion welcomes guests with drinks, canapés, and sweeping sea views, setting the tone for two days of collaboration and exchange.
Day one opens with a grounding mindfulness and sound bathing session, ushering in the
heart of the conference – featuring keynotes and panels spotlighting sustainability, design innovation, and guest experience trends in glamping and eco resorts.
The day closes with a voyage aboard the traditional kaiki boat “Maria,” sailing into the golden hour en route to a seaside dinner at Mourayo in the Old Harbour – a quintessential Greek experience of food, connection, and island spirit.
The evening brings an informal but thoughtprovoking cocktail discussion, ‘What’s Right, What’s Wrong, and What’s Next in the Industry’, hosted by Tenthouse Structures’ Brendan O’Molony. Then it’s off to The Coconut Bar for a final night of karaoke and unfiltered joy—sequins encouraged, inhibitions not required.
For those not rushing back to the mainland, a guided hiking tour with Lifecycle Spetses offers a chance to discover the island’s mythical and botanical treasures, capping off the retreat with sweeping vistas and a renewed sense of purpose.
This year’s Eco Resort Network promises more than just panel discussions; it’s a full immersion into the possibilities of conscious travel, with every detail designed to spark dialogue, creativity, and meaningful impact. From ancient harbours to modern strategies, it’s a journey that reminds us: sustainability is not a trend, it’s the future of luxury.
For updates and behind-the-scenes coverage, follow @ecoresortnetwork on social media.
