Ridge Business Journal: February 2012

THE

Routing Slip

RIDGE

Please share the Ridge Business Journal with someone in your organization

BUSINESS JOURNAL www.paradisechamber.com

Connecting the Ridge Business Community

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Vol. #4 Winter/Spring 2012

AND THE AWARD GOES TO...

Chamber Honors Outstanding Community Members Banker Ponderosa; Treasurer, Judy Clemens, Theatre On the Ridge; and Kelley Conner, Immediate Past President, PostNet. Ms. Conner then reflected on the growth of the Chamber and its renaissance after the loss of Transient Occupancy Tax

By Monica Nolan Paradise Ridge Chamber of Commerce Membership Services Administrator

T

he Paradise Ridge Chamber of Commerce hosted the Ridge business community at its annual Installation Dinner and Awards Presentation on January 10th at the Paradise Ridge Senior Center. The Chamber celebrated its successes of the past year with candlelight and cocktails, followed by dinner catered by Comeback Catering. New Board members installed were: Julie Cooke, 2011-2012 President, Pine Ridge Women’s Club; Kevin R. Erich, BS, MBA, FACHE, President & CEO, Feather River Hospital; Mary-Ellen Reed, Ridge Area Coalition of Senior Citizens; Kimball Shirey, Allstate Insurance, and Patricia Gobin, Oak Knoll Senior Living.

Returning for another year of service were Jackie Gitman, Gitman and Associates and Paradise Homemakers; Carol Peterson, Boys & Girls Club; Larry Spencer, Titus and Associates Insurance; Donn Thomson, Donn Thomson Square Dance

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Mountain Thyme Photography

2012 Chamber of Commerce Board of Directors. See page 5 for more information.

Caller; Don Vance, Rite Aid Magalia; Mike Ward, Paradise Grocery Outlet; and Donna Zeuli, Coldwell Banker Ponderosa.

Chamber members sponsoring tables were Feather River Hospital, Chapelle de L’Artiste, and Mary Ellen Reed.

Members of the community were recognized for achievements in business and

service. During dinner, guests were entertained by The Ridge Wrap, a slide show celebrating the Chamber’s activities of 2011.

The presentation commenced with Immediate Past President Kelley Conner’s introduction of the new Chamber Executive Committee: President, Maximilian G. Barteau, The Comeback Diner; VicePresident, Cindy Haskett, Coldwell

First Ridgefest a Smashing Success! brought canned food to the event.

In the small trucks category, Ace Hardware won first place, Leo Bourgeois won second place, and Canteena won third place. In the large trucks category, Second Hand Sally’s won first place, Reliance Propane won second place, and Northern Recycling won third place. Leading the parade was Sierra Nevada Brewing Company’s truck. Sierra Nevada also provided food and prizes.

Santa Claus made a visit to the Paradise Community Park, where the Paradise Ridge Chamber of Commerce announced the winners of its Ridgefest Raffle. Thirty-three prizes were awarded, including $1000 in Chamber merchant gift certificates to be spent on the Ridge.

Vi Timmer won $250 in Chamber merchant gift certificates by depositing a Ridgefest coupon at Jaki’s Hilltop Café.

By Monica Nolan Paradise Ridge Chamber of Commerce Membership Services Administrator

T

he Chamber’s holiday endeavors were focused on keeping the holiday spirit in the community, and encouraging community members to shop local at Christmas and all year round.

Christmas Lighted Truck Parade On Saturday, December 3, big-hearted truckers and their big lighted rigs gathered for the annual Paradise Christmas Truck Parade.

Organized by Rick MacGregor of MacGregor Construction, the Town of Paradise and Paradise Ridge Chamber of Commerce, this event filled holiday pantries as observers

The Twelve Days of Christmas Ridgefest

visit a chance to win one of two $250 or one $500 prize in merchant gift certificates redeemable on the Ridge. In addition to the thousand-dollar Chamber merchant gift certificate give-away, some Chamber businesses offered additional prizes. Winners were announced at the Town of Paradise Christmas Tree Lighting on December 3rd at Paradise Community Park.

Holiday Merchant Decorating Contest Each year, Paradise Ridge Chamber of Commerce member businesses are invited to participate in a holiday merchant decorating contest. The 2011 theme was “The Twelve Days of Christmas.” Prizes were awarded in the following categories: Best Overall Design, Best Outdoor Lighting, Best Theme, and Best Indoor Décor.

RIDGEFEST, continues on page 8 Fifty Chamber businesses joined together for the Twelve Days of C h r i s t m a s Ridgefest, a holiday promotion designed to drive consumers to local businesses to shop, enjoy holiday décor, and enter a $1000 Paradise Ridge Chamber of C o m m e r c e Merchant gift certificate give-away.

Contestants dropped entry forms at local Chamber Ambassador President Bjorn Karlman and Membership Services Administrator Monica Nolan present the Holiday Merchant Decorating businesses, each Award for Best Windows to Cheryl, Lynn and Michael of A-1 Check Cashing.

Thomas Ace Hardware wins “Business of the Year”

Business Briefs Edward Jones Announces New Financial Advisor in Paradise Financial services firm Edward Jones welcomes Shannon Hurte as the new financial advisor for the Paradise branch office located at 5498 Skyway, Suite B. Shannon Hurte has 12 years of experience as a Financial Advisor in the financial services industry. She has been a Butte County resident for most of her life and is very excited to be back in the northstate after working in the Sacramento and Reno areas. “My Mom grew up in Paradise and I feel a strong connection to this town. I have joined the Paradise Ridge Chamber of Commerce as an Ambassador and am enjoying meeting all the local business owners and residents. I look forward to working in Paradise, helping my clients reach their financial goals, for many many years to come.” Every aspect of the firm’s business is designed to cater to individual investors in the communities in which they live and work.

The firm’s financial advisors work directly with clients to understand their personal goals — from college savings to retirement — and create long-term investment solutions that emphasize a well-balanced portfolio and a buy-and-hold strategy. Edward Jones embraces the importance of building long-term, face-to-face relationships with clients.

Time for Tea at Jaki’s Jaki's Hilltop Café presents “Red Grandma's English Tea Time.” Enjoy an elegant lunch on the Ridge. Your table is set with linen table cloths and napkins as well as fine china and silver for a delightful experience. You will enjoy brewed tea, fresh fruit, tea sandwiches, scones with curd and

BRIEFS, continues on page 6

2 Ridge Business Journal • Winter/Spring 2012

The Eternal Sunshine of Max’s Mind

By Maximilian Barteau Chamber President

L

ate last month, I was given a copy of The Spectator by our inimitable and self-described “Chambermaid,” Monica Nolan. There was nothing notable about the issue other than the entire thing was worth reading. Ironically enough, I had just finished re-reading a compilation from one of their most popular essayists and have been revisiting the Spectator Annual from 1993. I am, there can be no question about it, an unabashed historian and academic, albeit one thrust into the “real” world of business, rather than the proverbial ivory tower. And in truth, I enjoy the action in the trenches as much as the view from the lofty perch of intellectualism.

Amongst experts on the economy, who by the way, have about the same track record for accuracy as the local weatherman, there seems to be an inordinate amount of time spent on this ephemeral and elusive notion of “consumer confidence,” as if confidence alone will keep the lights on or pay the mortgage. 2012 is here, it’s a New Year with all its resolutions and hope, so spending a moment on attitude is a worthwhile endeavor.

People talk about having a “positive” attitude and I can appreciate that sentiment to a degree. For instance, I was positive the

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housing market couldn’t be sustained in 2006 and 2007. I am equally positive that Barack Obama is neither Ronald Reagan nor Bill Clinton, both of whom I miss primarily for their sense of theater. Also, I am positive that neither Mitt Romney nor Newt Gingrich has any clue how to lead a country, let alone this one, and that for pure entertainment value Ron Paul – though clearly insane – would be a vastly superior choice for President. I’m positive that’s all a president is really good for anyway. And Supreme Court justices, I suppose.

On a more serious note, I am optimistic about 2012 and perhaps that’s what all these experts are trying to gauge. After several years of transition due to budget cuts and membership attrition due primarily to the economy, your Chamber of Commerce has emerged stronger than ever, in large part thanks to the leadership over the last two years of Kelley Conner. In a dark time when “consumer confidence” was a bygone dream and optimism a vain pretense, she was a beacon of light and the Chamber leadership group, ably aided and abetted by Judy Clemens, Bjorn Karlman, and Pam Hartley, put our heads down and our hands to work. We have managed to survive those trying years, so now is the time to lay a solid foundation for the Paradise Ridge that will see us into 2020 and beyond.

“We Take Business Personally” One of the comments we have heard repeatedly is something in the vein of, “I opened a business and the Chamber never contacted me.” Although it is tempting to get defensive and cite all the valid reasons this could have occurred, there is truth in every criticism. This year, we are committed to making, maintaining, or re-establishing relationships with as many businesses as possible.

To this end, I am encouraged by the

excitement and willingness of Trish Weir and Nancy Eaton to step up and take the lead on re-invigorating the Chamber mixers (now called “Chamber After Hours”) and the Business Networking Lunches. They are committed to giving these events new energy and making them both enjoyable and beneficial for our member businesses. You can expect new venues, new programming, and even more opportunities to network with your fellow Chamber members.

“Economic Development” The notion of “economic development” is yet another buzz word amongst the intelligentsia that sounds noble and important, but one that, if we are being honest with ourselves, no one really understands. Much of the problem comes from pursuing “economic development” on its own terms, which is to seek the end result. Successful economic development is the by-product of a number of factors, including public participation, a thriving existing business community, and substantive partnerships among the private, public, and quasi-public sectors.

On this front, we have long-standing leaders in the business community like Jackie Gitman chairing a committee on “Business Training & Development” with stated goals to (1) help improve the success rate of start-up businesses; (2) promote and provide continuing training and education opportunities customized to the needs of the Paradise business community; and (3) encourage mentoring, sharing, and advising between and among Chamber members, both old and new. She will be joined on this committee by new Board member, but longtime community member Kimball Shirey as well as new Board member and CEO of Feather River Hospital, Kevin Erich.

From the public sector, we have solid leadership in this area in Town Manager Chuck Rough and Assistant Town Manager

expand programs such as Buy Local

page 1 Thursday, Johnny Appleseed Days, the

Chamber Merchant Gift Certificate Program and Ridgefest. The Town, the Hospital and the Chamber are committed to Buy Local programs bringing music, local talent, merchants and shoppers together to keep dollars on the Ridge. Ms. Conner also acknowledged The Paradise Post for its support and expertise in the production of The Ridge Business Journal.

Membership Services Administrator Monica Nolan Introduced the 2012 Ambassador Team: Gail Holmes, President, Mary Kay Cosmetics; Dana Gajda, Secretary, Eye Life Institute; Bonnie Bryan, Author; Michael Cooper, Law Office of Michael W. Cooper; Angie Peterson, Ridge Quilters’ Guild; Glenn Harrington, Paradise Unified School District; Ed Salome, Chamber Volunteer; Shannon Former Paradise Ridge Chamber of Commerce Executive Director Ed Salome receives his Hurte, Edward Jones; Lilia Howder, award for “Ambassador of the Year.”

Rabobank, N.A.; Jay Cooke, Paradise Center for Tolerance and Nonviolence; 2011, Paradisechamber.com has received Paula Miller, Paradise Elder Care; Dave thousands of page views, attracting web Bermann, Mountain Thyme surfers from the Netherlands to Indonesia Photography; and Junior Ambassador and many points closer to home. The top Kelley Conner received the “Louis Stahl Michael Menches, Paradise High School. five business categories clicked on are: Award” for expertly guiding the Chamber New President Maximilian Barteau then Clubs & Non-profits, Construction, Repair through difficult times. introduced the Chamber’s attractive and ver- and Improvement, Restaurants, Lodging, partnership with the Town of Paradise and satile new website, and distributed a short and Real Estate. Paradisechamber.com Feather River Hospital to support and survey. Since its launch on December 14, also features a comprehensive community calendar that not only drives traffic to Chamber member businesses but provides essential community service. Its year-at-aglance feature aids the community in planning events.

Awards were bestowed, with former Paradise Ridge Chamber of Commerce Executive Director Ed Salome receiving “Ambassador of the Year.” Ed (and his truck) were recognized for invaluable and unfailing service to the Chamber and the community. Ms. Conner also pointed out that as a former Executive Director of the Chamber, Ed provides a wealth of knowlVisit: www.chapelledelartiste.com edge and support. The “Louise Stahl” award funding in 2009. Despite loss of these funds, the Chamber continues to operate as a visitors’ bureau, welcoming newcomers and day trippers and referring them to local businesses and points of interest. Among successes to celebrate were the Chamber’s

Lauren Gill. They are supported and encouraged by a business-focused Town Council, led this year by Mayor Woody Culleton. The Chamber will be partnering with the town to support and promote economic development on committees and with the Business Summit in May. So, it seems to me that achieving economic development will require years of steady work by all of the stakeholders in the community. In this, the truism that “Rome wasn’t built in a day.” comes instantly to mind. Imagine, if you will, seeing a child every two or three years. You would see that they’ve developed, but not their development.

“It’s Cooler Up Here!”

Finally, we have rolled out two signature events in the last few years. First is the Buy Local campaign with its Thursday night farmers’ market and “party in the park.” This year, we plan to expand the number of dates to coincide with the farmers’ schedule and we hope to create a town-wide marketing campaign that will spotlight the goods and services that are available to us right here on the Ridge.

Our second new event was the 12 Days of Christmas Ridgefest, focusing on our retail sector. This event exposed customers to various businesses across town and culminated with the annual Tree Lighting and Lighted Truck Parade through downtown. It was, as it should be during such a joyous time, a celebration.

There is so much to look forward to in 2012 and we are well placed for successes this year and beyond. In whatever way you think best, be sure to participate in and with the Chamber of Commerce because we need many hands – and minds – working toward a better Paradise Ridge in 2012 and indeed all the way to 2020. We’re all in this business together.

was given to Immediate Past President Kelley Conner for expertly guiding the Chamber through difficult times, and for keeping the organization afloat on the tide of her boundless energy and enthusiasm.

Retired Paradise Ridge Senior Center Executive Director Barbara Allen received the “Alice Smith Award” for her tireless devotion to the community, including service as President of the Chamber. The “Alice Smith Award” is a recognition of those who follow in the footsteps of the remarkable Alice and, simply put, work to make Paradise all it can be. Barbara did not discount the possibility that she may again

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Barbara Allen received the “Alice Smith Award” for her tireless devotion to the community.

consider serving on the Board of the Chamber. Awards presentations concluded with the “Business of the Year” award recognizing Thomas Ace Hardware for its commitment to value, service and selection, which help to keep tax dollars on the Ridge.

Winter/Spring 2012 • Ridge Business Journal

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www.paradisechamber.com

How’s the Market?

By Cindy Haskett Vice President, Paradise Ridge Chamber of Commerce

If one were to compile the top ten questions asked of a Realtor®, “How’s the market?” will rise to the top. Whether small talk at a Chamber Mixer or in the midst of a client interview, those three words always come up.

So, you may wonder, how is the real estate market on the Ridge?

Well, that depends. On whether you are a buyer, seller, investor, renter or simply looking to refinance your home. This article will focus on my areas of expertise: buyers, sellers and investors.

It is no secret that the real estate bubble, which began in 2001, saw signs of erosion in early 2006. From there, it turned in to a crash and homeowners all over the U.S. saw steep declines in the equity value of their homes. In Paradise, the median price for homes reached a peak of $290,000 in 2006.

By 2011, that median price was $142,000.

Magalia prices went from $255,000 in 2006 to $120,000 in 2011. This is the same picture as drawn all over Butte County, California and the rest of the country.

Doom and gloom?

Perhaps not.

Let’s examine the picture from three points of view, starting with the home buyer of 2012. Prices are at 2002 levels and that doesn’t even factor inflation. Will they continue to drop?

My crystal ball is cracked, so I cannot answer that. I do know though, that with historically low interest rates and low down payment loans with FHA and VA programs, it can be cheaper to buy in Paradise than to

rent. Sure, your credit needs to be good, (that’s another article) but shouldn’t that have been the case during those bubble years? Other challenges exist too. Many available homes are foreclosed properties and extra diligence with inspection is required. Short sale homes can be a huge challenge and often do not close. Inventory is also low, thus limiting your choices. On the other hand, if you hook up with a good Realtor® and have been prequalified by a reputable lender, you can pick up the bargain of a lifetime. More importantly, since this economic crisis has turned the idea of a house from a cash cow investment to a warm place to hang your hat, the home you do buy will generate the same emotions your parents may have felt with their new home back in the day.

With all the great bargains, declining prices and attractive loan programs making this an outstanding buyer’s market, how does the seller fare? I would first ask why you are selling your home. If it is to move up to a larger house, then the place you trade up to will also be at a lower price than a few years ago. In short, it’s a wash.

If you are moving to change jobs in another area, be closer to the kids or grandkids, then what price can you put on happi-

ness?

Of course, many homeowners are saddled with a large mortgage that is more than the current value of their home. If that is the case, then the selling option is not so clearcut. Your choices are: sell, then write a check for the difference; short sale (where the bank agrees to take less than the loan balance); allow foreclosure, or put it up for rent. Those are all decisions to be directed by your own personal situation.

That said, if you do reach the decision to sell, there are plenty of waiting buyers who want to consider your home. But . . . only if it is priced correctly. Also another article.

Lastly, I will address the investor market.

Often, for well priced homes we see multiple offers that may actually result in a higher than list price sale. Many times it is an investor who seeks these deals.

With homeownership declining, the rental market has grown. If you are considering an investment property, which you will turn around and lease, it could be a great opportunity to not only make a monthly profit, but also create tax benefits. This past year has seen an influx of investor types— whether to buy a single home or a crop of them. I can only say that, in my opinion, real estate is not only a more tangible investment than stocks and the like, but also will typically increase in value over time— especially if the purchase is made at the low price points. (once again though, I do not have a crystal ball, but . . .

To sum it up, the market is fantastic. In 2011, 360 properties were sold in Paradise and 180 more closed in Magalia. Yes, the landscape for doing business has changed, but this is the new normal. I love the real estate business and love doing it on this beautiful Ridge.

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Thursday, February 9th, 5:30p.m.

Thursday, March 1st, 5:30p.m.

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The Misses Madeleine, Alexandra and Mallorie Barteau, Joanie Ellison, Jaki Snead and Denise Nicol cut the ribbon to spotlight Jaki’s Hilltop Café.

Melanie Bettger, Sandy Ostrander, Rich, Saige, Sierra and Shannon Hurte, and Carole Stump cut the ribbon for Edward Jones.

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Winter/Spring 2012 • Ridge Business Journal

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Introducing the Chamber of Commerce Board of Directors 2012 Executive Board

2012 Board of Directors Kevin R. Erich, BS, MBA, FACHE President & CEO, Feather River Hospital

Maximilian Barteau, President, The Comeback Diner Maximilian Barteau was born in Truro, Cornwall, England, grew up in the Central Valley of California, and attended The Johns Hopkins University in Baltimore, Maryland, where he obtained a degree in Natural Sciences and Public Health. He completed his education at McGeorge School of Law in Sacramento, California.

He moved to Paradise in 2002, when he and his wife Charli and bought The Comeback Diner on Clark Road, which they continue to own and operate. In addition, he is a practicing attorney Maximilian Barteau focusing on business law, real property, and estate planning/probate matters. Apart from the Chamber, Max is actively involved with Paradise Ridge Youth Soccer, Northern California Ballet, and the Paradise Performing Arts Center. Max and Charli have four children, the eldest of which is seven and the youngest is sixteen months old.

Kevin recently moved to the Paradise area to serve as President and CEO of Feather River Hospital. He is passionate about improving health in rural areas. Kevin strives to understand the health care challenges facing our nation and regularly advocates for positive change. He is a strong supporter of small rural hospitals and a proponent for improved access to health care through the use of innovative technology. Kevin is an active member of the California Hospital Association, the American Hospital Association, Kevin R. Erich is board certified in Healthcare Management and a Fellow in the American College of Healthcare Executives (FACHE). Kevin believes the Chamber of Commerce can and should take an active role in advocating for and supporting local businesses. He looks forward to being a proactive member of the community and is proud to serve on the Chamber of Commerce board.

Cindy Haskett, Vice-President, Coldwell Banker Ponderosa

Jackie Gitman, Gitman & Associates; Paradise Homemakers

Jackie is a degreed professional with more than 30 years’ expeCindy Haskett has been a fixture in the Paradise business comrience in business, education, and nonprofit management. Born munity for a number of years. As past president of the Paradise and raised in Dayton, OH, Ms. Gitman received a B.A. in governAssociation of Realtors and also a driving factor in organizations ment and education from Ohio Wesleyan University. She owned like the Salvation Army and others, she is a strong believer in givtwo businesses in Paradise in the 1970’s before returning to Ohio ing back to the community which has been so good to her. Cindy to raise her twin sons. Since she returned to Paradise in 2005, is also one of the top real estate agents for Coldwell Banker Jackie opened Gitman and Associates, a bookkeeping firm and Ponderosa, which is the top selling brokerage in the area. She employment agency, and Paradise Homemakers, a personal care has helped many a family with their real estate needs and always Cindy Haskett Jackie Gitman agency. In addition to serving on the Chamber Board, Jackie is a puts their needs first. In this tough economy, she has also become member of the Rotary Club, Treasurer of the Paradise Chocolate proficient at navigating the world of bank foreclosed properties, short sales and traditional sales. She is proud to serve this Chamber and will provide the skills necessary to help Fest Board (2010 Chocolate Queen), and a member of the Paradise Post Editorial Board.

Jackie has thoroughly enjoyed providing service to the Paradise Ridge community. lead it through these challenging times.

Patricia Gobin, Oak Knoll Senior Living

Julie Cooke, Secretary, Pine Ridge Women’s Club Julie and her family have been Magalia residents since 1992. She has been married to her high school sweetheart, Jay, for 34 years and they have a 30 year old son, Justin. Julie has had a rewarding 34 year career in the Banking and Real Estate Finance industry in the Bay Area and on the Ridge. Currently, she works part-time for the Center for Spiritual Living in Paradise as their Bookkeeper and Office Manager. Julie’s past volunteer duties were with Boy Scouts of America, Habitat for Humanity-Chico and Paradise, Julie Cook Boys & Girls Club of Paradise Ridge, Elks Wives Club, and Youth for Change Black & White Ball Committee. Now, her active volunteer schedule includes In-Home Hospice Patient Care for Paradise Hospice, Patient Ambassador for Feather River Hospital and working at events for Paradise Center for Tolerance and Nonviolence after serving as their Volunteer Team Coordinator for one year. Julie is the 2011-2012 President of Pine Ridge Women’s Club, a non-profit organization open to women in the Paradise and Magalia postal areas. Its mission is to give scholarships to local, deserving college bound students, to donate to local non-profits that support our community, and to provide for families in need on the Ridge during the holiday season. Julie is very proud of all her volunteer work that benefits worthwhile organizations in the community she loves.

Patricia Gobin

Patricia has successfully managed approximately sixty employees and over one hundred and ten residents at Oak Knoll Senior Living for the past 11 years. She has worked in the senior industry for the past 19 years. Since moving to Paradise 12 years ago, Patricia has been involved in several local projects. She is currently a Board Member of the Paradise Fire Safe Council, and on the Advisory Board for the Department of Social Services. She also assists with several projects: The Alzheimer’s Association Memory walk annual fund raiser, Quota International, Johnny Appleseed Pie baking events for many years.

Carol Peterson, Boy & Girls Club

Carol Peterson, recently retired Publisher of the Paradise Post newspaper, has served on the Paradise Ridge Chamber of Commerce board, off and on for more than 20 years. She has been a resident of Paradise for 36 years, married to husband Robert and has two children, Eric and Kristy, who are both married and have given them a total of four grandsons and two granddaughters.

Peterson has been an active member of Quota International of Paradise for more than 24 years serving as President for two terms. Currently she serves on the boards of the Chocolate Fest, Carol Peterson Paradise Boys & Girls Community Leadership board, the Boys Judy Clemens, Treasurer, Theatre on the Ridge & Girls Parent Club, and Project Vision, a community coalition serving youth in our comJudy has enjoyed working in various capacities on the board munity. She has continued with her community service in her retirement. You can find her during her tenure, as Secretary, Vice President, Secretary again, volunteering Fridays in the Chamber of Commerce office and in the Chocolate Fest office Treasurer, and will again tackle serving as the 2012 Treasurer. She February thru May. served as the official Chair of Johnny Appleseed Days in 2009, unofficial chair in 2010-11, and will repeat that role again this year Mary-Ellen Reed, Ridge Area Coalition of Senior for the 2012 event. In her spare time, Judy is the Executive Citizens (Senior Center) Director of Theatre on the Ridge, which feeds her soul, and the Mary Ellen began working at age eleven when she baby sat owner of a medical transcription business, MedStaff Support neighborhood kids. She continued babysitting through high Services, which feeds her family. Her activities at the Chamber Judy Clemens school and also worked as a “Page” at the library and as a compand the Theatre are all for love. She will shortly be checking hertometer operator at a local business school. Between high school self into a quiet retreat for the criminally insane. and college she worked as a long distance telephone operator in Oakland. During college, Mary Ellen sold lingerie at Penney’s and Kelley Conner, Immediate Past President, PostNet wigs at Sears. Then she was an accounts receivable clerk at Rawson Drug before starting her insurance career with Aetna; first Kelley has lived on the Ridge for more than 40 years. Her son Mary-Ellen Reed as an auto insurance underwriter and then as a claims examiner. and grandson live in southern California. Kelley has owned PostNet Business Center for 6 1/2 years. She has been serving She moved on to New York Life in San Francisco where she climbed up the ladder before on the Chamber Board for 5 years, with a one-year stint as being asked to open her own office in Ventura. After a couple of years, she was moved to Secretary. Kelley is also president of the Northern California COOP Dallas to fix some problems there. After retiring from New York Life, she worked for a short for PostNet. Positive, progressive and people-oriented, Kelley time as third party claims administrator. In 2001, she was faced with a choice: should she enjoys contributing to projects that create balance, enhance devel- continue to live and work in the Bay Area or really retire and move to Paradise. Well, that opment and support the local economy. Being community mind- was an easy choice! Mary Ellen keeps busy with her two non-profits: Cinderella’s Closet ed, she is committed to organizations that target improvements for on the Ridge and SAFE (School Activities for Everyone) on the Ridge and is currently Kelley Conner people and business, including the American Association of President of the Paradise Pines Women’s Club. continues next page University Women, Pine Ridge Women’s Club, and Business Networking International. Special interests include projects that offer young folks opportunities and create a strong community through collaborative efforts.

Editors: Maximilian Barteau, Monica Nolan, Carol Peterson Advertising: Sharon Gingerich, Jerry Urban Production/Layout: Jeri Luce ©2012 Printed by Paradise Post Printing

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Chamber Directors from

Mike Ward, Paradise Grocery Outlet

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Mike and his wife Pat moved to Paradise in 2006 to open their store. Prior to that their store was in Las Vegas. Mike has been with Grocery Outlet for seven years and has 45 years’ experience in the supermarket business. Married for 40 years, they have four children and eight grandchildren. They welcomed their first great grandchild last year. Mike and Pat greatly appreciate the relationships that have grown since moving to Paradise and the friends they have made through interacting with the Chamber and look forward to the future and what it holds.

Kimball Shirey, Allstate Insurance Kimball has been actively involved in this community since his arrival in 2000. A few of his past accomplishments include: • Past-President of the Paradise Exchange Club • Exchangite of the year recipient • Former member of the Town of Paradise, Design Review Board • Former member of the Town RDA Advisory committee Past Town Council Candidate • High School and Collegiate Sports Official Kimball Shirey • Former Paradise Ball Chairperson • Former Blues & Brews Chairperson He is looking forward to building on his past history of community service and feels the Paradise Ridge Chamber of Commerce is a perfect fit. He looks forward to the opportunity to serve the Ridge businesses community.

Larry Spencer, Titus & Associates Insurance Larry moved to Paradise in 1996 and opened his Allstate Insurance office in 1997. He immediately joined the Paradise Ridge Chamber of Commerce. His background includes service on the board of Laguna Seca Raceway. Larry was the founder and first Executive Director of the California International Airshow. He was also a founding member and first president of the Paradise LeTip chapter. This is the second time he has served on the Board of the Paradise Chamber.

He would like to see the Chamber formulate a vision of what Larry Spencer Paradise should look like in 10 to 20 years, and determine the steps the Chamber can take to assist private business in realizing that vision with the knowledge that any steps taken or ideas put forth will be subject to debate and compromise. He is looking forward to contributing to the growth and prosperity of private business on the Paradise Ridge.

Donn Thomson, Donn Thomson Square Dance Caller Before moving to Paradise almost eight years ago, Donn worked for over three decades in various forms of electronics technology including Spacecraft operations, hardware design, and IT project management. Donn has been the Chamber’s Monday morning volunteer for over three years. Donn is married to Gerri, an administrative secretary in Admissions and Records at Butte College. Between them, they count four children and six grandchildren. Donn is a forty year veteran to Square Dance Calling, a Donn Thomson recreation that enables people to relax, exercise, and stay mentally active. As a team, Donn and Gerri have engaged dancers ranging from Kindergarteners to Seniors. Three years ago Donn realized that Paradise needs a professional meeting facility, a suitably equipped celebration facility, and of course, a dance hall. To be constructed this year, Sierra-Hall, Paradise will be a community asset accessible to families for gatherings, businesses for conferences, and anyone needing a modern, fully equipped conference hall.

Don Vance, Rite Aid Magalia Don was born in Sacramento, and attended school in Loomis, California. He attended college in Rocklin and Eureka. After college, he spent a year in Germany teaching and traveling. In 1986 Don moved to Paradise and was Assistant Manager for Thrifty Drug. He worked in all aspects of the Thrifty, Payless, Rite Aid Corporations as Manager and corporate trainer. Don has traveled all over the US training and implementing new programs during the acquisitions of the K&B& Harco and Brooks & Ekards drug stores and has received numerous awards for excellence. In 1999, Don Vance Don returned to the Paradise Thrifty/Payless store as Manager and brought the store up to the number two store in the district. He assisted for two years in the implantation of the Magalia Rite Aid store, and as Manager opened the store in 2007 and has successfully made it the number one store in the district.

BIG IG THANKS HANKS TO TO OUR UR RENEWING MEMBERS: Anderson & Associates, Inc. Buttons & Bows Inc./ B&B Tuxedos Buttons Plus Chico Enterprise Record CocoAmatrice Artisan Chocolates and Gelato Coffee's On Comfort Inn Dutch Bros. Coffee

Feather Falls Casino First Baptist Church Matthews, Hutton & Warren, C.P.A's Our Savior Lutheran Church Paradise Center for Healthy Living Paradise Medical Group, Inc. Paradise Post

...has the perfect

Paradise Rotary Club Paradise Taxi II Rabobank, N.A. Ridge Eye Care Ridge Physical Therapy & Wellness Center Rose Chapel Shadowbrook Apartments Shaulis Construction Skyway Feed & Pet Supply US Bank

venue for your company’s

business meetings and other catered affairs!

Our inviting and well-appointed facilities include a large modern hall, fully-equipped commercial kitchen, and an executive loft with state-of-the-art sound/video equipment and internet. Plus plenty of parking!

Call Gwen 530-327-7007

Mike Ward

Donna Zeuli, Coldwell Banker Ponderosa Originally from San Francisco, Donna and her husband decided to raise their kids in this lovely mountain community. Donna has been a Realtor® for 9 years now in the communities of Paradise, Magalia and outlying areas. She began her career at a small office, eventually moving to Coldwell Banker Ponderosa, the #1 office for Sales in Butte county! Donna feels that she is among the best, and the experience of her team is unmatched anywhere else.

Donna looks forward to many years of fulfilling “The American Dream” here in the North State communities of Paradise, Magalia, Donna Zeuli Chico, and outlying areas.

One of the ways Donna has achieved success in this town has been through involvement in the Paradise Ridge Chamber of Commerce. For the last 8 years, she has been an Ambassador with the Chamber and recently became a Board Member. Donna directly attributes at least five sales (including her largest sale to date) to her Chamber affiliation! Donna affirms that “The Paradise Ridge Chamber of Commerce is a great way to ‘know’ the town.”

BRIEFS, from page 1 cream, and tasty desserts. Served by Reservation Only in groups of 4 to 12. A minimum of one week’s advance notice preferred. Monday through Saturday 11:00 a.m. to 2.00 p.m. Jaki’s Hilltop Café:14112 Skyway in Magalia. 873-1275.

Bring Your Bags to Grocery Outlet

or resources to manage their advertising campaigns,” says Ben Wood, of Google.

Yellowbook offers expertise, experience and end-to-end customer service so business owners can focus on running their businesses.

Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success.

Customized small business marketing solutions include: ChatterHub reputation management; website design, hosting and optimization; scalable, customizable SEM and SEO programs; online and video advertising on the yellowbook.com network; yellow pages print advertising and more. For more information, visit www.yellowbook360.com or contact Cliff Pruitt at 345-1387.

Paradise Grocery Outlet is running a contest to encourage recycling and help local schools raise funds. $2.00 per pound will be paid for all plastic bags returned to the store. The contest will run until May 15, 2012. At the end of the contest the school that has collected the most weight will win $1000.00 for their Walmart Launches “Get on the school. Special bonus!! The class that collects Shelf” Contest to Uncover the the most bags for each school will win $50.00 Next Great Product for an end of year party! Paradise Grocery Anyone can enter Get on the Shelf for the Outlet: 876-9687 chance to get their product sold on Walmart.com and even in Walmart stores.

Local Company Goes Any product in any category currently covered County-wide

by Walmart is eligible, ranging from houseParadise Homemakers has expanded its wares and electronics to toys and apparel. reach and now is also known as Butte County The nationwide contest will be similar to the Homemakers. Butte County Homemakers popular American Idol television show. began as Paradise Homemakers in 2007 and Contestants will create videos of their latest now serves clients in ALL areas of Butte inventions and the public will vote online for County with domestic and personal care. All the winners. Contestants may submit an entry homemakers are bonded and insured and are video at http://GetOnTheShelf.com until experienced in providing services to inde- February 22. For more information, rules and pendent clients needing assistance on a long an introductory video about Get on the Shelf, or short-term basis. Butte County visit http://getontheshelf.com.

Homemakers provides personal care, light housecleaning, transportation assistance, and Comeback Diner Delivers caring companionship. Interested clients may Lunches from The Comeback Diner are now call 876-CARE to schedule a free in-home available for delivery through Comeback consultation.

Express. Fresh and delicious lunch options available Monday through Friday 10am-1pm.

New Commercial Agent at Comeback Express caters to every appetite including vegetarian, vegan and heart-healthy Titus & Associates Titus & Associates Insurance & Financial CHIP approved meals. Convenient, quick, verServices, Inc. welcomes Vance Willison. satile; order online from home, work or smart Vance will be pleased to address all of your phone. Why spend half your lunch break getcommercial insurance needs. Vance moved to ting your food! Have a real break and let Paradise in 1980 and has been serving the Comeback Express deliver. From offices to insurance needs of Ridge businesses since construction sites to meetings, their aim is to 1996. Vance’s clients appreciate his personal bring a delicious lunch to every hungry busiattention to their needs. He services a variety ness, group or individual throughout the comof businesses and researches their needs so munity. Coupons, offers, ideas and exclusive that he can keep them up to date on their discounts available when you set up an coverage. Titus & Associates, 2068 Talbert Dr, account. For more information, call Charli at Ste 100, Chico, is an independent, full-service 570-4926. Visit www.orderstart.com/comeinsurance agency with expertise based on backexpress to order your lunch online. well-trained experienced staff who can tailor a comprehensive insurance program for your See YOUR Business Brief Here specific needs. 895-1555; www.titusins.com. Are you branching out, resizing, or interacting with your customers on a new or different level? Are you celebrating an anniversary or an Yellowbook a Google Adwords award? Your Chamber of Commerce wants to Premier SMB Partner spotlight your milestones, improvements and Yellowbook has been named a launch partner innovations. Business Briefs in The Ridge of Google AdWords™ Premier SMB (small Business Journal are a FREE Paradise Ridge business) Partner program. The program conChamber of Commerce membership benefit! nects Google’s AdWords partners with smallThe RBJ appears five times per year in the and medium-sized businesses that want Paradise Post, hundreds of additional copies expert help in creating, managing and optiare distributed at business throughout the mizing their online advertising campaigns.

“The Google AdWords Premier SMB Partner Ridge and the latest edition is available on Program was created to help small-and medi- every page of the Paradise Ridge Chamber of um-sized businesses who don’t have the time Commerce website. Contact 877-9356.

Winter/Spring 2012 • Ridge Business Journal

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www.paradisechamber.com

Ongoing Friends of the Library Book Sale Every Saturday

Paradise Library, 5922 Clark Road, Paradise Book Sale hours 10am to 3pm, except holiday weekends and months with a 5th Saturday.

Paradise Elks Bingo Every Sunday

Paradise Elks Lodge, 1100 Elks Lane, Paradise. Grand Hall, rear entrance The Paradise Elks Bingo every Sunday, 4:00pm, doors open 3:00pm.

First Mondays Business Networking March 5 and April 2 7:30 am to 8:30 am

Juice & Java 7067 Skyway, Paradise Business Networking Opportunity. Mark your calendar Right Now! Join us for a NO Cost Networking meeting. Bring cards and brochures. Questions? Nancy Eaton, 872-1937 Third Age Solutions

Samaritan Free Medical Clinic Every Sunday - 2:00pm to 4:00pm

Paradise Lutheran Church, 780 Luther Drive, Paradise Free basic medical care and mental health counseling. 872-7085

February Mardi Gras Party Night Saturday, February 4 7:00pm to 11:30pm

Paradise Ridge Senior Center, 877 Nunneley Road, Paradise Music, dancing and revelry with Big Mo and the Full Moon Band.

Library Playtime Thursday, February 9 10:00am to 11:00am

Paradise Library, 5922 Clark Road, Paradise The Butte County Library and Literacy Services invite you come PLAY in your library! Carefully selected activities, toys, and books for children age 0-3 years and their favorite adults to enjoy exploring together. Join library staff and community resource professionals for this fun-filled FREE event. No sign-ups necessary.

872-6320

Ribbon Cutting: Gary Bess Associates, Inc. Thursday, February 9, 5:30pm

Gary Bess Associates, Inc. 6931 Skyway, Paradise Please join Paradise Ridge Chamber of Commerce Ambassadors, Board of Directors and community members as we welcome Gary Bess Associates to the Ridge Business Community.

Evening of Wine & Chocolate Tasting Saturday, February 11 6:00pm to 9:00pm

St. Nicholas Church, 5872 Oliver Road, Paradise $15.00 per person includes hors d’oeuvres, wine, chocolate and live music.

Complimentary childcare will be provided. Drawing: Delta King Old Town, Sacramento overnight and dinner

The Boys & Girls Club’s 13th Annual Valentine’s Gala Fundraiser Saturday, February 11 5:00pm to 10:00pm

Manzanita Place, 1705 Manzanita Ave., Chico Annual black-tie event includes a VIP reception, full sit down dinner provided by Bacio Catering, Live music by The Skyliners, a presentation by our Youth of the Year, and a silent & live auction. $85 per person.

Contact Summer Waller swaller@bgcnv.org

The Ladies Man, A farce by Charles Morey Thurs, Fri, Sat, February 9, 10, 11 7:30 pm Sunday Matinee: February 12 2:00 pm curtain

Theatre on the Ridge, 3735 Neal Road, Paradise An adaptation of Georges Feydeau’s Tailleur Pour Dames, 1886. Directed by Jerry Miller. The comedy revolves around the respected Parisian Dr. Molineaux’s frantic efforts to keep his young wife from learning about an indiscreet meeting with one of his patients. Everything goes haywire in this true bedroom farce fashion. $12.00 General / $14.00 Reserved / Add $2.00 at door. Student/Senior Discount Nights: Thursdays $10 door only. Eat & Seat Packages, $22 pp, dinner at The Comeback Diner and reserved seat for the show, available at TOTR Box office only. Ticket Outlets Chico: The Vagabond Rose, Paradise: Fir Street Gallery & Gifts, Tickets Online: www.totr.org 877-5760.

Home Decor Lines

5878 Clark Road Paradise • 877-2900

Miss Heartshine Sunday, February 12 10:00am to 4:00pm

Paradise Ridge Senior Center, 77 Nunneley Road, Paradise A fundraiser for the American Heart Association and Feather River Hospital.

Four age categories: Pre Teen 8-12, Jr. Teen 13-15, Teen 16-18, Miss 19-25.

Plus Miss HeartShine Elite/Woman of the Year. 876-8710 http://heartshine.vpweb.com/Information

Ray Manzarek & Roy Rogers Friday, February 17 7:30pm

Paradise Performing Arts Center, 777 Nunneley Road, Paradise The legendary co-founder of The Doors, Ray Manzarek and critically acclaimed slide/blues guitarist Roy Rogers create a captivating concert experience. Tickets available at Comeback Diner and Trailhead Adventures.

Paradise Elks 40th Annual Citizen of the Year Award Banquet Saturday, February 18 Cocktail hour: 5:00pm Dinner: 6:00pm

Paradise Elks Lodge, 1100 Elk Lane Marking the 40th anniversary of the Elks’ program to recognize those among us who truly care and share on a daily basis throughout the year. Please reply no later than February 13th for reservations.

Tickets: $20.00; Call Doug Flesher: 877-2231

Chamber After Hours Thursday, February 23 5:30pm–7:00pm

PostNet, 6038A Clark Road Bring your business cards, an appetite for snacks and drinks, and a script for a oneminute commercial. All welcome to the Paradise Ridge Chamber’s first After Hours networking event of 2012.

Quota International of Paradise’s Annual Rummage Sale Saturday, February 25 9:00am–3:00pm

Paradise Grange Hall, 5704 Chapel Drive, Paradise If you would like to donate items to sell you can bring your items to Paradise Travel at 1001 Bille Road anytime during business hours, prior to the event. Quota is a 501(C)3 non-profit organization.

Info: Kathy 877-8721

Red Carpet Gala: Carnival in Paradise Saturday, February 25, 5:30pm to 11:00pm

Veterans’ Memorial Hall, 6550 Skyway, Paradise A Gourmet Dinner/Dance commencing with a No Host Mix & Mingle Bar, hot hors d’oeuvres, as well as Silent and Live Auctions. Big Band sound of the Skyliners. After 5 attire. Proceeds benefit Paradise Symphony and Strings in Schools program. http://paradisesymphony.org/events.php CALENDAR, continues back page

Winter/Spring 2012 • Ridge Business Journal

March Ribbon Cutting - Avon Thursday, March 1, 6:30pm

Paradise Ridge Chamber of Commerce Banquet Room 5550 Skyway #1, Paradise Please join Paradise Ridge Chamber of Commerce Ambassadors, Board of Directors and community members as we welcome Jean Gandolfi of Avon to the Ridge Business Community.

First Mondays Business Networking Monday, March 5 7:30am to 8:30am

Juice ‘n Java, 7067 Skyway, Paradise Business Networking Opportunity.

Join us for a NO Cost Networking meeting, bring cards and brochures. Questions? Nancy Eaton, 872-1937 Third Age Solutions

Business Networking Lunch Wednesday, March 7

Venue, topic, and details TBA Please visit the Chamber website for more information.

and their favorite adults to enjoy exploring together. Join library staff and community resource professionals for this fun-filled FREE event. No sign-ups necessary. 872-6320

Paradise Symphony Orchestra: Concert for Bagpiper, Piano and Orchestra Sunday, March 11, 7:00pm

Paradise Performing Arts Center, 777 Nunneley Road, Paradise Schwanda the Bagpiper- by Jaromir Weinberger, Piano Concerto-Felix Mendelssohn, Sontraud Spiedel, soloist, The Hut of Baba Yaga- Modest Moussorgsky. 872-8042

Thursday, March 8 10:00am to 11:00am

Paradise Library, 5922 Clark Road, Paradise The Butte County Library and Literacy Services invite you come PLAY in your library! Carefully selected activities, toys, and books for children age 0-3 years

April Library Playtime Thursday, April 12 10:00am to 11:00am

$5 Tri Tip Dinner Eat In or To Go Thursday, March 22 5:00 to 7:30

Boys & Girls Club Teen Center, 6241 Skyway, Paradise Tri Tip dinner hosted by Quota International of Paradise, eat in or take out. Raffle, bake sale. All proceeds to benefit the Boys & Girls Club of the Ridge.

Kimberly Akimbo A comedy by David Lindsay-Abaire

Library Playtime

tends with a hypochondriac mother, a rarely sober father, a scam-artist aunt, her own mortality and, most terrifying of all, the possibility of first love. $12.00 General / $14.00 Reserved / Add $2.00 at door. Student/Senior Discount Nights: Thursdays $10 door only. Eat & Seat Packages, $22 pp, dinner at The Comeback Diner and reserved seat for the show, available at TOTR Box office only. Ticket Outlets Chico: The Vagabond Rose, Paradise: Fir Street Gallery & Gifts, Tickets Online: www.totr.org 877-5760.

Thursdays, Fridays and Saturdays, March 22-April 15, Matinees March 25, April 1 & 15

Theatre On the Ridge, 3735 Neal Road, Paradise A hilarious and heartrending play about a teenager with a rare rapid aging condition. Kimberly con-

Paradise Library, 5922 Clark Road, Paradise The Butte County Library and Literacy Services invite you come PLAY in your library! See March for details.

Rhythm ‘n Motion Friday, April 13 10:00am & 7:00pm, Saturday, April 14, 2:00pm & 7pm Paradise Performing Arts Center, 777 Nunneley Road, Paradise Every spring, The Paradise Dancers present a vaudeville type showcase of the teens’ hard work throughout the year called Rhythm ‘n Motion. The teens design and build sets, choreograph, design posters, and edit music.

More information: 877-9771

RidgeFest, from page 1 Winners were announced at the Chamber Holiday Mixer on December 15 at Rabobank.

The Chamber of Commerce sponsors this contest each year to promote holiday shopping on the Ridge and to cultivate the festive spirit of the season. According to Chamber Immediate Past President Kelley Conner, “the contest provides an additional opportunity for merAce Hardware won first place in the chants to invite the pubsmall trucks category of the Annual lic into their businesses.

Christmas Lighted Truck Parade.

With its natural backdrop of snowy mountains and evergreens, Paradise is already a winter wonderland and we like to dress it up with some holiday lights and sparkle.”

Best Indoor Decorating: Nevin and Witt Nevin and Witt used unusual props for a clever and unique take on the “12 Days of Christmas” theme. Nevin & Witt took home a gift basket loaded with goodies from Nature’s Pantry.

Best theme: Real Estate Professionals. Inside and out, from floor to ceiling and every point between, Real Estate Professionals was a feast for the senses. Real Pro’s prize was a certificate for free advertising in the Paradise Post.

Best Outdoor Lighting: Feather Canyon Retirement Residence. Cheery Snowmen greeted seasonal visitors to Feather Canyon. PostNet provided 100 free color copies to acknowledge Feather Canyon’s efforts.

Best Window Decorating: A-1 Check Cashing, Paradise High School Art students were invited to express their creativity on the windows of A-1. A-1 Check Cashing was pleased to collect an award of free advertising with Radio Chico.

A huge “Thank You” and many congratulations go to each of the creative and festive participants in the Merchant Decorating Contest this year. We are looking forward to seeing how everyone outdoes themselves in 2012!

, s ✓ up to 40 Save d n a r Big B ! s e c i r P Lo w

%

on your food bill

by shopping

y We now cararnic Breads!

Org

•Fresh Meat •Frozen Foo ds •Deli/Dairy •Grocery •Carl’s Prod uce •Beer & Win e •G.M./Health & Beauty

Locally Operated by Pat & Mike Ward

6026 Clark Road, Paradise • 876-9687 8am-10pm Everyday WE ACCEPT FOOD STAMPS /EBT

Visit our website at www.groceryoutlets.com

Visit Our Expanded

Organic Section!

We reserve the right to limit quantities.

No sales to dealers. Sizes and varieties may vary.

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