THE Ridge Business
Ridge Business
RPF brings Mercury Insurance Wildfire Team to tour Paradise
The wildfire team from Mercury Insurance visits
By Jen Goodlin
Executive Director, Rebuild Paradise Foundation
In October 2024, Victor Joseph, President of Mercury Insurance, and his wildfire team visited Paradise to witness firsthand the community’s dedication to wildfire mitigation and rebuilding efforts. Hosted by Jen Goodlin, Executive Director of the Rebuild Paradise Foundation (RPF), the tour showcased the
extensive measures residents have taken to make their homes safer and more insurable.
During the visit, Goodlin highlighted several homes that were recipients of Rebuild Paradise’s gravel grant program. These homeowners had implemented five feet of defensible space—a critical buffer zone designed to reduce wildfire risk. The tour INSURANCE, continues on page A-6
Introducing RidgeBucks:
Your Local Gift Card for the Ridge!
The Paradise Ridge Chamber of Commerce is proud to announce the return of RidgeBucks, our community’s own shop-local gift card program.
For years, RidgeBucks played a vital role in strengthening our local economy, ensuring that dollars spent on the Ridge stayed right here—supporting businesses and fostering community connections. Following the Camp Fire of 2018, the program was put on hold as the community focused on rebuilding. Now, with new businesses opening and longtime favorites thriving, the time is right for a RidgeBucks revival!
Meet Bucky, the Face of RidgeBucks!
To celebrate the return of RidgeBucks, we’re introducing “Bucky,” our brand-new mascot dedicated to promoting local shopping. Keep an eye out for Bucky! Businesses that accept RidgeBucks will display Bucky signage, reminding everyone that shopping local means investing in Paradise’s future.
Why RidgeBucks?
• Shop Local, Support Community – Keep local dollars circulating within the Ridge!
PARADISE’S ANNUAL SPRING FESTIVALS ABOUND
2024 Gold Nugget Queen Grace Buzzard with her escort Caden Williamson.
Gold Nugget Days: Celebrating the history and traditions within our Ridge communities, April 24-27
By Brian Gray President, Gold Nugget Days Inc.,
Gold Nugget and Depot Museums
Join your Gold Nugget Museum and other Ridge community organizations for a family, fun filled Gold Nugget Days extended weekend, Thursday through Sunday, April 24-27, 2025
Gold Nugget Queen Contest and Revue Thursday, April 24, 2025 - The 2025 Queen will be selected from seven worthy candidates. Activities begin 7:00 p.m., door s open at 6 p.m. at the Paradise Performing Arts Center. Tickets are available at the Museum, at the door, and on EVENTBRITE. The cost is just $15.00! The candidates will be judged on historical authenticity of costume, poise, personality, and portfolio. The 2025 Queen will be crowned with the historic 14 karat yellow
Paradise Chocolate Fest celebrates 20 years of “Sweetening Kids Lives” Saturday, May 10
The
By Debbie LaPlant Moseley
Director,
is
Ranked among the top festivals in the state, Paradise Chocolate Fest celebrates its 20th anniversary on Saturday, May 10th, from 9 AM to 5 PM at Terry Ashe Park on the Skyway in Paradise This deliciously fun, all-day event promises a sweet experience for the entire family.
Indulge your senses at Chocolate Candy Land , where you’ll discover a world of chocolate wonders from decadent treats to a towering chocolate fountain. Explore stalls brimming with indulgent desserts, sweet confections, and scoops of irresistible ice cream.
Paradise. L-R Kelly Butler, VP/Chief Underwriting Officer Mercury Ins., Holly Sacks Manager, Portfolio Underwriting Mercury Ins., Jen Goodlin, Executive Director, Rebuild Paradise Foundation, Rich Lomax, Senior Underwriter Mercury Ins., Trisha Chavez –Underwriting Team Lead Mercury Ins. CHOCOLATE, continues on page A-20 NUGGET, continues on page A-21
California Conservation Corps (CCC) volunteers run the goat photobooth.
Goats at Work!
Celebrate Fire-Smart Land Management at the Grazing Festival, Sun. June 1
By Lauren de Terra Director of Community Engagement,
Butte County Fire Safe Council
Join the Butte County Fire Safe Council (BCFSC) and our favorite grazers for the 4th A nnual Paradise Grazing Festival! Enjoy a free, funfilled day with activities for the whole family. Experience live music, vendors, food trucks, and of course, delightful goat activities like goat yoga, demonstrations, a petting zoo, story time
GRAZING, continues on
towering chocolate fountain, always a favorite,
managed by the delightful Rainbow Girls.
Executive
Youth on the Ridge Community Foundation Paradise Chocolate Fest
Why “Buy Local” isn’t just a slogan—It’s a Superpower
By Monica Nolan CEO, Paradise Ridge Chamber of Commerce
There’s something special about walking into a business where they know your name, your dog’s name, and your coffee order. That’s the magic of shopping local. It’s not just about convenience (though it’s pretty convenient to avoid a 30-minute drive down the hill for socks). It’s about relationships, community, and yes—even potholes. I’ll get to that. When you shop local, you’re not just checking off your to-do list—you’re supporting someone’s dream. Every small business on the Ridge represents a leap of faith, an investment in our community,
and more than a few late nights fueled by strong coffee and stronger resolve. From mom-and-pop shops to legacy family businesses, our local merchants stitch together the fabric of Paradise.
Now, here’s the good news: shoppers are paying attention. A recent PYMNTS Intelligence study found that one in three consumers wants to buy local. That’s a huge opportunity for our businesses—and a reminder that branding yourself as “local” isn’t just accurate, it’s smart. Customers are looking for ways to feel connected, and nothing builds loyalty like a business that feels like home.
Enter RidgeBucks, our brand-new shop-local gift card program complete with cheerful antlered mascot, Bucky! It’s a fresh take on a timeless concept: keep the money here where it does the most good. RidgeBucks can be spent at participating local businesses, driving traffic to your storefront and giving folks one more reason to stay, shop, and support the Ridge. Think of it as a prepaid love note to local business.
Here’s a fun fact: buying gas locally helps pave the way—literally. When you “Fill on the Hill,” a portion of the gas tax goes directly into the Town of Paradise’s coffers. That means more investment in our infrastructure, services, and the things that make this town work. So yes—buying gas locally is an act of community service.
Local businesses, this is your moment—you’re the heartbeat of the shop-local movement. If you haven’t
woven “Buy Local” into your brand story yet, consider this your nudge. Whether it’s on your signage, your socials, or your coffee sleeves, letting customers know you’re proudly local builds trust and deepens community ties. And don’t worry—you’re not in this alone. Your Chamber is right beside you, helping amplify the Buy Local message and providing the tools and resources to support your success.
At the Paradise Ridge Chamber of Commerce, we believe in growth through collaboration. We’re here to
support our businesses, connect neighbors, and promote the kind of economic ecosystem where everyone wins. RidgeBucks is just one more tool in that toolbox—and with your participation, it’s going to make a real difference.
So the next time someone says, “I’ll just order it online” or “I’ll pick it up down the hill,” gently remind them: shopping local is how we grow a stronger Ridge—one purchase at a time. And if that doesn’t work, offer them a RidgeBuck.
Meet Bucky, the RidgeBucks mascot, promoting local businesses and community pride! Show your support with exclusive Bucky T-shirts! To purchase, contact www.astitchaboveparadise.com
F ROM THE D ESK OF THE P ARADISE M AYOR
Early 2025 highlights from the mayor Steve Crowder
Town’s sewer status report
First off, I want to say our sewer project is not dead! Due to spiraling costs we are forced to pivot to a different plan.
The project will no longer involve Chico. The City of Chico has been wonderful to work with, but the expenses involved made it impractical. We are looking at different options that will meet the State Water Board’s criteria and will be at a budget that is feasible. Most likely it will start out as a smaller system but will be expandable to accommodate our growth. Nothing has been decided yet;
we are still looking at the best system and what the first phase will encompass.
Utilities undergrounding and street paving
Paradise’s street paving is moving along well as the undergrounding of utilities is being completed. Clark Road is the next big paving project and has gone out to bid. Skyway to Wagstaff will be realigned with a center turn lane which should help with traffic flow.
We’re beginning to see the old utility poles, now cleared of power and telecom lines, being taken down.
Work on the Roe Road Extension Project continues and will move forward in stages. We are working to secure funding for Phase Two, which, when completed, will give us another East/ West evacuation road for safety.
Weed Eradication Project
Our new Weed Ordinance, established last year, is doing exactly what we wanted. Properties must be kept clear of weeds taller than four inches, or a citation will be issued to the property owner. They will have the opportunity to clean it up, but if the issue isn’t resolved, the Town will handle it and bill the owner. Unpaid bills are then added
to the tax roll as a lien.
I know this may seem strict, but with year-round fire risks and limited insurance options, these measures were necessary. The result? A 97% compliance rate! Thanks to this success and our Fire Wise Communities program, Mercury Insurance—prompted by Rebuild Paradise Foundation’s CEO, Jen Goodlin— personally visited Paradise and immediately agreed to issue 200 policies on the spot. It’s a start, and we hope other insurers will follow their lead by visiting in person and doing the same.
Paradise Police and Fire
We know public safety is the number one priority for everyone, so it is with great pleasure I can share for the first time since the fire we have a fullystaffed police department! And we now have our own Dispatch Center back and operational in Paradise, and staffed 24/7!
We have two new fire trucks ordered and paid for; one will arrive later this year and the second truck arrives late 2026.
Ridge Health report
Last year, the Town, in conjunction with Adventist Health Foundation,
Paradise residents will soon benefit from an exciting energy partnership!
By Steve Crowder Mayor, Town of Paradise
The Town of Paradise has joined Pioneer Community Energy, offering residents and businesses a reliable, locally controlled electricity option, with a focus on affordability, customer service and reinvestment in the community. Currently, Pioneer projects customer savings would be about 10%. Pioneer Energy provides competitive rates while continuing to use PG&E’s infrastructure for power delivery. They buy power from electricity resellers on the open market and deliver via PG&E equipment and impose a delivery charge. All billing will be included on the PG&E bill.
The Town expects to make the change in 2027. At that time every PG&E customer in Paradise Town limits will automatically be switched to Pioneer (the automatic switch is due to a mandate by California State regulations).
Town of Paradise is looking for community volunteers
Paradise Planning Commission
One 4-year term position
One 2-year term position
Measure V Citizen Oversight Committee
One position.
Who can apply? Any registered voter in the Town of Paradise! Visit the townofparadise.com for the application or stop by Town Hall.
Residents will receive additional information about service options in the coming months. Both the Town and Pioneer will provide ample notice before any action is required. Customers may opt out by calling Pioneer. Those who enroll with Pioneer and later choose to return to PG&E may do so within a designated timeframe, potentially with a temporary higher rate tier but no penalty.
Solar customers may still see modest savings with Pioneer compared to PG&E. Customers on NEM 1 or NEM 2 (Net Energy Metering) plans who switch to Pioneer retain the ability to return to PG&E under the same NEM plan.
For more information, visit Pioneer Energy’s website, pioneercommunityenergy.org, or attend an upcoming Town Council meeting, April 8 at the Paradise Town Hall to learn more about how this transition may benefit the community.
Paradise Housing numbers as of March 26, 2024
Stick Built – 2,440 (72%)
Manufactured - 925 (28%)
Single Family Residences
3,365 - Applied for permits
3,224– Issued permits
2,758- Certificates of Occupancy Multi-Family
824 – Units, permits applied
767 – Units, permits issued
650 – Units with a Certificate of Occupancy
partnered to acquire a health care assessment of what we need and can support on the Ridge. The consultants are looking at what we had before, what other similar communities have today, and the future direction of Ridge health care. The Town will own the study and will share with any health care organization that may be interested in contributing to health care on the Ridge. That report should be available late spring or early summer 2025.
Town of Paradise housing and population growth
As of now our Town housing stock is about 35% of pre-fire numbers and our Town population is around 11,000.
I am very proud of the progress we are making with our rebuilding efforts which encompass all the entities: Paradise Ridge Chamber of Commerce, Paradise Recreation and Parks, Paradise Irrigation District, Paradise Unified School District, the Charter Schools, and most importantly, our wonderful citizens, all working hard to make this happen.
We could not accomplish any of this without these partnerships; I thank them all from the bottom of my heart for working side by side with us through this long rebuilding process
The new Transit Center is soon to be completed
The Town of Paradise has finalized an agreement with the Butte County Association of Governments (BCAG) for the Paradise Transit Center at Birch and Black Olive. This partnership will enhance services connecting Paradise, Chico, and the rest of Butte County.
Expect a smoother and more convenient experience for local transit riders. The new center will include pedestrian amenities, lighting, a parking lot and transit shelters. The project is expected to be finished summer of 2025.
At a recent Town Council Meeting the following employees were recognized for their years of service
5 Years: Derek Archuleta, Justin Kanner, Amannda Oakley, Brock Stratton, Montana Wood
10 Years: John Alvies, Matthew Gates, Michael Houdek, Andrea Lui
20 Years: Susan Hartman, Robert Larson, Kevin Peppas
25 Years: Robert Pickering
Steve Crowder Mayor, Town of Paradise
Owner, A Stitch Above Embroidery and Shirt Printing
Editors: Monica Nolan, Carol Peterson
Design: Jeri Luce
PG&E Nightwork - on Skyway between Wagstaff and Pentz from March 31 through December 19, 2025, between 7 PM and 6 AM. Skyway night work will occur in segments moving SOUTH TO NORTH and PENTZ day work will occur in segments moving NORTH TO SOUTH.
Road Rehabilitation- The Town of Paradise is endeavoring to pave every public road mile by the end of 2026. These projects are funded through Camp Fire Recovery Projects and are sequenced behind undergrounding of utilities and water service lateral replacements.
As of March 2025, the following paving progress can be reported: Completed 40.7 miles, Awarded/ In-Progress 5.9 miles, Planned for 2025/2026, 49.6 miles.
Sewer Project- The Town of Paradise is committed to continuously informing and proactively engaging the community throughout the sewer development process. It has a renewed direction to phase a collection system as well as construct a local wastewater treatment plant. A new version of the www.ParadiseSewer.com website was launched in February 2025. Visit the website to stay updated and learn about future engagement opportunities.
Paradise welcomes Jason Finney, our new Assistant Deputy Fire Chief!
Fire Chief Jason Finney
Chief Finney comes to the Town with decades of experience in fire service and disaster response. He is committed to enhancing fire safety, community preparedness, and emergency response efforts.
The Category 4 Tree Removal Program is fully funded and moving forward. Work has officially begun completing the required property surveys in preparation for tree removal as soon as weather allows.
CDBG-DR Multifamily Rental Housing Program- Affordable rental housing now available in Paradise. Contact the properties directly: Mayer Commons Apartments 530-893-8228 x240, EaglePointe Apart-
ments 530-806-6556 and Northwind Senior Apartments 800-735-2929.
First Time Home Buyer Workshop* - April 4, and June 6, 9:00 a.m.-12:30 p.m. In Council Chambers, 5555 Skyway, Paradise, *REQUIRED FOR DOWNPAYMENT ASSISTANCE PROGRAM For information and to RSVP: housing@townofparadise. com or (530) 872-6291 x122.
Paradise Police Department 2024 Honorees
Amannda Oakley –Dispatcher of the Year
Derek Archuleta –Police Officer of the Year
Archuleta excels in arrests, proactive policing, and traffic enforcement. In 2024, issuing a record-breaking 500+ traffic citations! As a Field Training and Defensive Tactics Instructor, he is dedicated, fair, and community focused.
Oakley since 2019 has been a key part of the department, adapting to various roles and challenges. She played a crucial role in reinstating local Dispatch services. Her flexibility, and leadership make her an invaluable asset.
Andrew Anaya –Animal Control Civilian Employee of the Year
Anaya is committed to animal welfare, and resolving community concerns. He ensures the shelter runs smoothly and keeps Paradise safe handling everything from rescues to removing deceased animals.
Frank Dodini –VIPS Volunteer of the Year
A volunteer since 2016, Dodini coordinates Neighborhood Watch, event security, and VIPS training.
A longtime Paradise resident and musician, his dedication to rebuilding Paradise is truly commendable.
Burns has donated over 200 hours to Paradise Animal Shelter Helpers (PASH), specializing in socializing shy cats to help them find forever homes. Her compassion and commitment make a significant difference at the shelter.
Congratulations to all our honorees for their outstanding service to Paradise!
Flair Custom Cleaners, originally based in Chico, CA is expanding into Paradise for all of your cleaning, pressing, and folding needs! Our dedicated team is committed to delivering top-notch Wash & Fold and Dry/Wet cleaning & pressing services. From delicate fabrics to stubborn stains, we handle each item with precision and care, promising impeccable results every time. Trust our friendly team to provide you with unparalleled customer
and a seamless experience, leaving you satisfied with
and households!
Laurie Burns –PASH Volunteer of the Year
also included homes that had achieved the Wildfire Prepared Home™ certification, despite currently being insured through the California FAIR Plan, a last-resort insurance option.
The Mercury team was deeply impressed by the multiple layers of safety the community has adopted.
From individual homeowners’ efforts to create defensible space to broader community-wide initiatives, it became clear that Paradise residents are committed to reducing wildfire risk and ensuring long-term resilience. Recognizing these significant strides, Mercury Insurance committed to writing 200 new homeowners’ policies in Paradise—a major win for a community that has faced significant challenges securing affordable insurance coverage.
Rebuild Paradise Foundation is now collaborating with Mercury Insurance to identify and vet eligible homeowners who may qualify for coverage. This partnership marks a crucial step forward in increasing insurance availability in the region, rewarding residents for their proactive riskreduction efforts, and supporting the community’s ongoing recovery.
The visit underscores the power of community-led initiatives and the importance of building relationships with key stakeholders. Through ongoing collaboration and innovation, Rebuild Paradise continues to pave the way for a safer, more insurable future for the residents of Paradise.
Email GravelA@rebuildparadise.org for inquiries regarding Mercury Insurance or our Gravel Grant Program
Commissioner Lara outlines insurance access expansion at Paradise meeting, could mean good news for the Ridge
By Aubrey Pruis CEO, Paradise Association of Realtors®
California’s property insurance landscape is undergoing significant shifts, with recent initiatives promising a more equitable and accurate approach to risk assessment—especially in fire-prone areas like the Ridge.
At a meeting held in December 2024 at Paradise Town Hall, California Department of Insurance Commissioner, Ricardo Lara, and community stakeholders outlined a bold strategy: transitioning toward a unified fire risk model for all insurers. This new model is designed to streamline risk evaluation processes, allowing insurers to move beyond outdated satellite imaging techniques that have long proven inadequate in capturing the nuanced risks of wildfire exposure.
California’s Insurance Commissioner, Ricardo Lara met with community stakeholders at a December Town Hall meeting.
Proposed changes mean more coverage in wildfire distressed areas
One of the most critical aspects of this plan is the proposed transition of the California FAIR Plan* policies to regular full property insurance policies. Historically, the FAIR Plan has acted as a safety net for homeowners in highrisk areas who were otherwise unable to secure standard coverage. However, as the state modernizes its assessment practices, the goal is to enable more homeowners to qualify for comprehensive coverage. In this context, experts are advising homeowners currently under the FAIR Plan to proactively request that their Difference in Coverage (DIC) underwriters conduct a physical inspection of their property. Such an evaluation could potentially reclassify
their risk profile, paving the way for transition to a full policy and thereby alleviating the financial burden and limited coverage options associated with the FAIR Plan.
Adding further insight into these evolving practices, a conversation with the Mercury Insurance President, Victor Joseph revealed that Mercury’s primary business remains deeply rooted in California. He emphasized that the company is shifting its focus toward physical site inspections to determine insurability, noting that satellite imaging simply does not capture the complete picture of fire risk. Moreover, Mercury Insurance is exploring the possibility of converting its DIC policies to full property insurance coverage where feasible. This proactive stance is indicative of a broader industry trend in California, where insurers are increasingly prioritizing precise, on-the-ground evaluations to mitigate the evergrowing threats posed by wildfires.
These notable changes mark a pivotal moment in California’s property insurance climate. As the state refines its risk models and insurers adjust their practices, homeowners are encouraged to engage directly with their underwriters to ensure that every viable opportunity is explored for securing comprehensive and accurate property coverage.
*The FAIR Plan is a pool of insurers required by law to provide fire insurance to property owners who can’t find insurance elsewhere. Its customer base has grown dramatically in the past several years as insurance companies have increasingly refused to write or renew policies in the state, citing increased risk of wildfires.
PRPD Kids Fishing Day
By Jeff Dailey Recreation Supervisor | Paradise Recreation and Park District
Paradise Recreation and Park District (PRPD) is thrilled to announce a lineup of much-anticipated community events for 2025.
Kicking off the festivities is the K id’s Free Fishing Day on Saturday, April 12 , at Paradise Lake f rom 6:00 a.m. to 2:00 p.m. Young anglers can look forward to a fresh batch of hungry trout, exciting prizes in various categories, and free raffles throughout the day.
The following weekend, families can enjoy the Easter Egg Hunt on Saturday, April 19, from 9:00 to 11:00 a.m. at the Terry Ashe Recreation Center. Children will have the chance to collect eggs and celebrate the holiday in a fun-filled setting.
Wrapping up the month, PRPD will host the 46th Annual Gold Nugget Craft Fair on April 26-27 at the Terry Ashe Recreation Center. The event will feature a variety of handmade crafts, unique goods, and delicious food. Vendor registration is now open for both crafters and food vendors.
Last year, this young angler caught dinner! Join the fun at Paradise Lake on April 12, 2025, for PRPD’s Kid’s Free Fishing Day—6 AM to 2 PM, with prizes and free raffles throughout the day.
For more details or to register as a vendor, contact PRPD. Mark your calendars and don’t miss out on these exciting community traditions!
Twilight Astronomy/Kayak
Paddle at Paradise Lake
Shhhh…It’s time to let the world in on our wonderful secret nestled in the Magalia hills – an evening experience on Paradise Lake that includes true connection to nature, the stellar night sky, and a chance to make lifelong friends and memories. That’s right, we are talking about the Astronomy at the Lake events! Hosted as close to the new moon as possible from May through October, the twilight kayak paddle is highlighted by the beautiful colors of the sky as the sun sets over the tree line. Complemented by a short community building campfire circle, including campfire songs, this experience will create memories that last a lifetime. 2025 season dates: May 24th, June 21st, July 26th: 6:30pm - 10:30pm
Twilight Astronomy at Paradise Lake in Magalia offers a unique evening experience. Participants can enjoy paddling under the stars and attending a campfire circle. The event is held once a month near the new moon.
Exploring sewer options: What works best for Paradise?
By Melissa Schuster Burnt Barn Distilling Co., past Town of Paradise Councilmember
Cliff Jacobson Spray Chem Chemical Co., past Paradise Irrigation District Board Director
What we know today: Paradise is facing a leach system failure—not a septic system failure
For decades, Paradise’s commercial area has struggled with wastewater issues. The problem is, and always has been, failing leach systems, not failing septic systems. Septic tanks have performed properly, with periodic pumping for years. Leach field underperformance is due to lava cap and/or lack of space to install properly sized leach fields.
We’d all love a full-sewer system, but it is overkill to solve an effluent-only issue this way. It would require years of costly planning, challenging permitting, and the installation of large sewer lines with many pumping stations to transport sewage to a treatment plant. A treatment plant would, itself, cost hundreds of millions of dollars to build and maintain. The construction of massive sewer lines, open trenching, multiple pumping stations, costly hook-ups and the abandonment of existing systems would cause major disruption to our existing businesses as they struggle to survive. A full-sewer system would require constant monitoring and maintenance of lift stations and lines, adding to fees. All of this to address a simple effluent issue.
Decades of time and millions of dollars have been spent on studies and plans only to learn that we cannot afford to install a full-sewer system.
Six plus years post-Camp Fire and
we are out of time! We cannot wait any longer to bring businesses back to our Ridge. Our citizens deserve shops, markets, dining, lodging, and entertainment. Our town needs tax revenue to provide its citizens with the services they expect
- Fire and Police protection, road maintenance and other services that we often take for granted.
Proposed solution, a simpler, less expensive STEP system
The best solution, right now, is the installation of a Septic Tank Effluent Pump System (STEP) for collection of effluent and Effluent-Only Treatment systems.
STEP System pros
• Require far less permitting.
• Use much smaller lines.
• Require a fraction of the time for installation.
• Use directional drilling, which preserves landscaping and infrastructure.
• Hook up charges are minor compared to sewer connections.
• Can be easily scaled up.
• A llow for full lot development and can be used in many areas. How the treatment of effluent works with the STEP system
The solids from a full-sewer system make separation and processing of effluent more difficult and costly, and requires full-time, licensed operators. This means contracting with outside entities to maintain it for profit, and higher fees for users.
STEP System effluent is only the liquid overflow from the septic tank and thus contains very low solids making it far
easier to process than sewer water. Effluent can be treated by leaching, aeration, biological treatment, or clarification for land application. Effluent can
SEWER, continues on page 15
Technical Considerations: Conventional Gravity Sewer vs. STEP with Effluent-Only Treatment (Comparison based on general system characteristics and potential community applications)
Technical Considerations: Conventional Gravity Sewer vs. STEP with Effluent-Only Treatment
Factor Conventional Gravity Sewer STEP (Effluent-Only Treatment) Sewer Treatment
• Requires a full-scale treatment plant with complex infrastructure
Conveyance
• Typically involves large gravity pipes deep trenching, multiple lift stations and manholes, substantial power, water, and emergency systems
• Potential for significant traffic and business disruption
• Treating only effluent would simplify treatment needs and allow for more localized solutions
• Uses smaller- diameter pipes reducing surface disruption
• Eliminates need for lift stations, manholes, and backup systems Siting
• Treatment plant siting can be complex and timeconsuming
• Rights of way and trenching requirements may limit viable locations
• May require building for future capacity, increasing upfront costs.
Scalability
• Future expansion might require major upgrades
Financial • Higher overall costs make grant funding more
THROUGH 6/30/2025
• Effluent- only systems offer more flexibility in treatment options, such as cluster systems or land application, as well as expanded siting possibilities
• More adaptable to phased or incremental development
• Smaller pipe sizes ease future extensions
• Use of cluster systems would address individual areas as needed.
• Lower costs could improve chances of securing funding
Paradise Garden Tour & Plant Sale – June 7-8
By Todd Hummel Paradise Garden Club
Spring is here! Get inspired at the 33rd Annual Paradise Garden Tour, featuring five stunning home gardens and a showcase commercial property. This event highlights the creativity and dedication behind some of Paradise’s most beautiful landscapes.
In addition to presenting five home gardens, the tour includes the popular Annual Plant Sale and a Gardeners’ Boutique of Fabulous Finds, where experienced local gardeners will be on-hand to answer questions and share resources.
Tickets: $20, available after May 1st at local businesses, from club members, or on our newly-renovated website. Proceeds support community beautification projects and scholarships.
Founded in 1950, the Paradise Garden Club has shown remarkable resilience since the Camp Fire. Led by Jeudie Lovell, the club’s beautification team works tirelessly every Thursday to enhance Paradise—planting many of the daffodils brightening our streets.
Join us! Monthly meetings are held the second Monday at 1 PM at the Terry Ashe Community Center, featuring engaging speakers and presentations.
More info: paradisegardenclub. org
New dedicated phone line for Rapid Care Clinic hours
Adventist Health Feather River is committed to keeping our patients informed and ensuring that our services are as accessible as possible. As part of this effort, we are pleased to introduce a dedicated phone line where patients can check the most up-to-date hours for our Rapid Care Clinic. By calling 530-876-7271 (530-876-RAP1), patients can hear a recorded message with the clinic’s current hours of operation, which will be updated daily to reflect any changes.
This new resource is just one step in our ongoing efforts to improve access to care in our community. We understand the importance of stable, reliable healthcare services, which is why we are actively recruiting additional providers to expand our Rapid Care Clinic’s services and
ensure more consistent hours. Our goal is to enhance access to quality care while keeping our patients informed every step of the way.
We appreciate the community’s patience and support as we work toward these improvements. Adventist Health Feather River remains dedicated to providing the best possible care, and we will continue to share updates as we make progress in expanding our services and stabilizing clinic hours. In the meantime, we encourage patients to use the dedicated phone line to stay informed about clinic availability.
New Rapid Care Direct Phone Line 5125 Skyway, Ste. F, Paradise (530)-876-7271 (530-876-RAP1)
Healthy Communities Collaborative now in Phase 3
A bold approach to better health on the Ridge
By Joleen Levey
Executive Director Philanthropy & Well Being, AH Feather River Health Foundation
Butte County, including the Ridge, face significant health challenges, from high rates of chronic disease, food insecurity, and physical inactivity to mental health struggles and social isolation. Butte county ranks among the highest in California for Adverse Childhood Experiences (ACEs), suicide rates, and substance use disorders. Meanwhile, barriers to affordable nutritious food, accessible recreational spaces, and strong social support systems continue to persist across many communities. Recognizing these pressing issues, local leaders and organizations came together to build a proactive, community-driven approach to improving health and well-being—the Healthy Communities Collaborative (HCC).
The HCC initiative was initially inspired by efforts to bring the Blue Zones Project to Butte County. While the program’s cost proved prohibitive, local leaders remained committed to leveraging its expertise and principles. Rather than adopting a national model, they embraced a community-driven approach, tailoring strategies to the unique needs of Butte County while incorporating Blue Zones’ best practices to promote healthier lifestyles.
HCC is a vast coalition of partners, including Adventist Health, Enloe Health, Butte County Public Health, and dozens of nonprofit organizations. With initial investments from the Feather River Health Foundation (FRHF) and North Valley Community Foundation (NVCF), the Collaborative launched with a focus on prevention
and resilience. Rather than addressing health crises after they occur, HCC is working to create long-term solutions by tackling three key focus areas:
• Healthy Eating – Expanding access to nutritious food and improving local food systems.
• Physical Activity – Increasing movement-friendly spaces and opportunities.
• Connection & Meaning –Strengthening social bonds and emotional well-being.
HCC’s work has unfolded in t hree phases. Phase 1 established a shared vision and key focus areas, while Phase 2 engaged stakeholders in developing goals and initiatives. Now, Phase
3 is bringing these strategies to life by funding nine community-driven initiatives a ligned with the three focus areas. These initiatives include food security programs, infrastructure improvements for physical activity, and mental health support efforts.
Looking ahead, HCC plans a countywide public outreach campaign in Fall 2025 to raise awareness and engage more residents in improving community health. By bringing together healthcare providers, public agencies, nonprofits, and community members, the Collaborative is creating sustainable, systemic change t hat will help Butte County residents live healthier, longer, and more connected lives.
To learn more, see HCC’s Phase 2 report at frhfoundation@ah.org
Advanced Imaging Services, MRI returns to clinic
Adventist Health (AHFR) is proud to bring advanced imaging services back to the Ridge with the opening of MRI (Magnetic Resonance Imaging) services in Paradise. This milestone reflects our continued commitment to restoring critical healthcare services for the community and ensuring that residents have access to high-quality diagnostic care close to home.
MRI is a non-invasive imaging technology that uses a powerful magnet and radio waves to produce highly detailed images of the body’s internal structures. This advanced tool allows medical professionals to examine organs, tissues, and skeletal systems with exceptional clarity, aiding in the diagnosis of a wide range of health conditions. While most MRI procedures are available, breast and cardiology MRI scans are not currently offered.
In addition to MRI services, Adventist Health Feather River also offers comprehensive Women’s Imaging Services, including mammography and bone density testing, to support early detection and proactive health management.
Located at the Feather River Health Center in Paradise, our MRI services are available by provider referral. If you or a loved one require an MRI, talk to your healthcare provider about scheduling a procedure. Appointments can be made by calling 530-332-1901. We are honored to serve the Ridge community and remain dedicated to bringing essential healthcare services back to Paradise.
Feather River Health Center
5125 Skyway, Paradise (530) 872-2000
Community Gardens abounding on the Ridge!
By Pamm Larry Initial Instigator and Chief Rabble Rouser! Butte County Local Food Network
The Ridge is the most active Community Garden region in Butte County. We have FIVE of them! Food prices are only going up- some analysts say as much as doubling again, in 2025. It’s time to grow more food in your (fenced!!) back yards and/or join in a community garden.
Paradise Community Garden has been working like an ant farm behind the scenes and is now on the move big time under the leadership of Aaron Singer! It is located on Déjà Vu Gardens Galore Nursery’s property at 5425 Foster Road in Paradise. (Many thanks to Déjà Vu for letting the community use the land!)
Want to get involved? Contact Aaron at aaronsinger@paradisestronger.org for work days and meetings.
Magalia Community GardenYou can stop by at 13843 West Park Dr., Magalia. It’s even on Google Maps!! The garden is a mix of private boxes and community growing spaces, and they are already planning an expansion. Thanks to the Magalia Community Park for donating the land, irrigation and water.
Contact: Jeanne Brovelli brovellijeanne@gmail.com
Paradise Neighborhood Gardena sweet space on Jennifer and Mike Peterson’s land is becoming a hub for growing, composting and bio-char. Stay tuned and come play as this gem grows into a vital part of the Paradise food and healing scene. Find out more at the Paradise/Magalia Gardens Facebook group: https://tinyurl.com/Pdsgarden.
Stirling City Neighborhood Garden- a wonderful space run by
Yvette and her crew. Join in the fun and adventures as it continues to be a community hub waaay up the Ridge. Contact Yvette at Ramirezm86@ gmail.com
Bumblebee Garden- our very own garden Paradise! This garden is a partnership between the Butte County Local Food Network and the Denofrios- Allison and Mike. It is a place to create community, grow food together, have neighborhood events or meetings to inspire all with what can happen when you transform your yard into a budding food forest. 253 Burden Terrace, Paradise. Work days are usually Mondays. Find out more by contacting Pamm at pamm@ bclocalfood.org
We all invite you to join us, save money on food and have a rockin’ good time!
body repair services including painting, auto glass repair, and dent repair, all of
one car at a time.
The Bumblebee Garden at 253 Burden Terrace, Paradise, offers a free produce stand.
Magalia Community Garden, 13843 West Park Dr. Magalia, offers private and community growing spaces.
From Ukraine to the Ridge: Ukrainian leaders visit Paradise to learn about community resilience
By Pam Gray Paradise Rotarian, President Rose Chapel
Paradise recently welcomed an inspiring group of emerging leaders from Ukraine as part of an international exchange program focused on resilience and community building. From March 7–15, 2025, five Ukrainian professionals visited the Ridge through the Open World Program, a Congressional initiative designed to foster global partnerships and share American approaches to governance and recovery.
The delegation, composed of young Ukrainian leaders with backgrounds in government, community development, and international relations, explored how Paradise has rebuilt and continues to heal in the aftermath of the Camp Fire.
The Rotary Club of Paradise hosted the group, providing over 32 hours of meaningful programming aligned with the theme of resilience. Community partners stepped forward to offer insight and expertise, including representatives from:
Paradise Irrigation District, Paradise Unified School District, Town of Paradise, Paradise Fire and Police Departments, Paradise Recreation and Park District, Rebuild Paradise Foundation, Paradise Rotary Club Foundation, North Valley Community Foundation, The Office of Assemblyman James Gallagher
The group also attended the Rotary Club of Oroville’s weekly meeting, toured Northwest Lineman College, and engaged with dozens of local teens through the Interact Club of Paradise and the Youth Resource Alliance. They shared a presentation with the Rotary Club of Paradise and took in the natural beauty of the region with a visit to Paradise Lake.
The final day on the Ridge highlighted local culture with stops at the Depot Museum and Gold Nugget Museum, capped off by an evening of artistic excellence at the Paradise Performing Arts Center. There, they enjoyed performances by the Paradise Symphony, Northern California Ballet, and the Paradise Art Center. A farewell reception at the Art Center concluded their visit.
Ukrainian Delegation Members Included:
• Roman Oleksenko, Community Development Program Manager, Peace Corps Ukraine
• Yurii Kushnir, Secretary of the City Council, Lozova, Kharkiv Region
Top Left: Ukrainians visit Paradise Ridge Elementary School. Bottom Left: The five visiting Rotary Ukrainians.
Right: Paradise Rotary and the Open World team dedicated a Peace Pole and a Red Bud tree in Bille Park. The Rotary International has asked all Rotary Clubs to install a Peace Pole in their community.
• Svitlana Blinova, Initiative Coordinator, Cities4Cities United4Ukraine
• Yuliia Golovinova, Director of International Technical Assistance, Luhansk Region
• Tetiana Kochkova, First Deputy Mayor, Boyarka City Council
• Serhii Kutiev, Head of the Vesele Settlement Military Administration, Zaporizhzhia Region
Rotary Club members and friends provided housing and transportation throughout the group’s stay, creating a memorable, Ridge-style welcome.
Since its inception in 1999, the Open World Program has hosted more than 31,000 participants from across the globe. It remains one of the most effective U.S. exchange programs, offering young leaders firsthand experiences in accountable governance, civic engagement, and volunteerism—all while being hosted by
American families.
To learn more about the Open World Program, visit www.openworld.gov.
nity areas, reducing the need for potable water—an especially important benefit during state-mandated drought restrictions. Recycled wastewater could be used to create green belts for fire safety, or used by parks, schools, etc.
Partnering with Paradise Irrigation District keeps it local—saving time and money, supporting jobs, and reinvesting in the Ridge
The concurrent installation of a recycle (purple pipe) program would keep our water on the Ridge for irrigation.
Additionally, Paradise Irrigation
District (PID) has the capability for installing and maintaining a STEP wastewater system and treatment facility, eliminating the need to pay outside contractors to build and maintain our system. There would be no need to establish a separate sewer district, which will save us time getting to the ‘first flush’. Paradise Irrigation District is a Special District that is answerable to rate payers as opposed to a for-profit corporation.
The solution is clear – The Town of Paradise and Paradise Irrigation District working together to create and maintain a STEP system. Let’s take a step forward for Paradise!
Supporting smart wastewater solutions for a stronger Paradise
Statement from the Chamber of Commerce Board of Directors
The Paradise Ridge Chamber of Commerce supports the Town of Paradise’s efforts to explore practical, cost-effective alternatives to the previously selected full-scale sewer system. A reliable wastewater solution is essential for rebuilding, business attraction and retention, and long-term economic vitality.
“One of my greatest impressions was the community’s unity in overcoming the consequences of the fire... And, of course, for the mutual assistance and mutual support of all town residents with each other at all levels from leadership to the average citizen.”
Svitlana Blinova added: “What impressed me most was the people of Paradise... Volunteering in Paradise operates at a high level and is practiced by both young people and professionals, including police, firefighters and in all areas.”
Many local businesses continue to operate under challenging conditions. Delays, expense and uncertainty around wastewater infrastructure hinder their ability to grow and attract investment. We believe alternative solutions—such as a STEP system—offer a more timely, financially responsible path forward, particularly if they can leverage existing infrastructure, local resources and reduce burdens on property owners and small businesses.
We encourage the Town to pursue options that balance efficiency, affordability, and sustainability.
Transparency is critical. Business owners need clear information on connection costs, long-term fees, construction impacts, and any interim requirements that may affect operations or expansion. A flexible, affordable wastewater system will support not only current businesses but also prospective homeowners and entrepreneurs considering Paradise for their future.
We urge Town leadership to keep small businesses at the center of these conversations and move forward with community-focused wastewater solutions that prioritize expediency, efficiency, sustainability, and economic feasibility.
We recognize and appreciate the Town’s persistent dedication to recovery and growth on the Ridge, as well as its commitment to exploring solutions that best meet the needs of our community.
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There were many fun gatherings hosted in local Rotarians homes for the visiting Ukrainians.
Yurii Kushnir shared:
— Voices from the Visit
BOYS AND GIRLS
BGCNV Summer Camp: Join for a week or the whole summer!
By Alex Beehner Marketing & Community Engagement Director Boys & Girls Clubs of the North Valley
This summer, the Boys and Girls Clubs of the North Valley (BGCNV) will host their summer program, Camp Jamoa, promising a delightful experience complete with meals, snacks, and thrilling weekly field trips—all at an unbeatable value! Camp starts June 11; prepare for exciting camp adventures brimming with fun, friendships, and so much more.
Each week features a fresh theme, handson learning opportunities, and continuous adventures that keep your child engaged and entertained. From exciting outings to interactive activities, our campers will have
the chance to explore their world, uncover new interests, and create cherished memories.
Whether they’re enrolled for just one week or all nine, each day will be filled with fun, friendships, and adventure!
Camps are available in four locations: Paradise, Magalia, Chico and Hamilton City.
The venues will be the Boys and Girls Club Chico Ostrander Clubhouse, Hamilton City Elementary School, Paradise Ridge Elementary School, and Pine Ridge School. Our summer camp program runs Monday through Friday, starting on June 11, 2025.
To register for Camp Jamoa, contact the Boys and Girls Clubs of the North Valley at (530) 899-0335 or bgcnv.org/campjamoa/
B&G
2025 Cook-Off serves up a feast for hundreds
By Alex Beehner Marketing & Community Engagement Director, Boys & Girls Clubs of the North Valley
Thank you to everyone who joined us for the 9th Annual Ridge Cook-Off, an event that was as delightful as it was entertaining! On Saturday, March 15th, 16 local chefs served a variety of mouthwatering recipes for this four-course cooking showdown as they competed for the coveted Golden Spoon award.
The hall buzzed with excitement as attendees sampled an array of amazing dishes, ranging from savory starters to decadent desserts. Each chef poured their heart and soul into their
creations, hoping to capture the taste buds and votes of our enthusiastic guests.
All funds raised directly benefited scholarships for teen memberships at our Paradise Teen Center on Skyway, as well as summer camp scholarships for children in Paradise and Magalia. Every ticket and donation ensured more joy, more friendships, and more opportunities for local youth in the Paradise & Magalia area!
Thank you to our tasting judges, Staci Galla, Rebuild Paradise Foundation, Dori McKay, Mix 95.1, Wendy Marsters, PUSD Science Teacher
New Paradise Elementary School projects a 2026-27 school year opening
By Tom Taylor Superintendent, Paradise Unified School District
PUSD is excited to share that we are continuing to move forward with plans to rebuild Paradise Elementary (see renderings below). While the project does change our Facilities Master Plan, the need for the school is evident in the growth of Paradise Ridge Elementary, which is now at 500 students, and the entire community.
Our district has experienced steady enrollment growth of approximately 5% per year. Based on current and projected growth, temporary solutions, such as adding portables, are no longer viable for long-term success. To address this, we have adjusted our Construction Priority list and now have goals to begin constructing Phase I of the new Paradise Elementary School. If things go as planned, Phase I of the project will be completed by August 2026 (in time for the 2026-27 school year).
Phase I will include:
• Site work (excavation, playgrounds, driveways, etc.)
• A multipurpose room/ administration building
• A k indergarten wing
• One to three classroom wings
Since the local bond measure did not pass, our funding priorities have been adjusted. The following steps are being taken to ensure the successful construction of the new school:
1. Adjust Construction Priority List: In order to build Paradise Elementary, some projects on the
most recent Construction Priority list are now on hold The old bond would have helped fund these projects. A ll the remaining measure Y funds need to be diverted from the original projects to fund the start of Paradise Elementary.
2 Certificate of Participation (COP): This funding mechanism will be used in combination with state funding and general fund transfers.
3. General Fund Contributions:
Approximately $5.5 million from the General Fund will be allocated to cover COP interest costs, and an estimated $6.14 million will be temporarily borrowed in FY 2026-27 to maintain project cash flow.
4. Phased Construction: Due to limited funds, construction will be completed in phases as resources become available.
Next Steps
Over the next year, the plan to move students and staff will be developed. If we were to use the old boundary lines of Paradise Elementary, approximately 260 students would be in the boundary to move to the newly built Paradise Elementary. Approximately half of the current Paradise Ridge Staff will also be moving. We will be reviewing data as we identify the best way to start the new school. PUSD remains committed to transparency and will continue to provide updates as we progress. Our priority is to maximize learning experiences while
responsibly managing the district’s resources. This is a very exciting time for our community. When completed, PUSD will have four small neighborhood elementary schools, each providing excellent education in your area. If you have any questions or would like additional information, please don’t hesitate to contact our office. (530) 872-6400.
• Simple Cremation
• Memorial Gatherings and Services
• Services at Cemeteries; local and out of the area
• Funeral Services in our Chapel, Church or other location
• Scattering of ashes over land or sea
Here’s a bird’s eye view of Phase 1 of the new Paradise Elementary School campus, located on its original site at Pearson and Recreation Drive. Completion projected for late summer 2026.
A rendering of the proposed courtyard for the new Paradise Elementary School as it moves forward towards rebuilding.
The Rose family began their funeral home in 1951. The building, originally a hardware store, sat on a two lane Clark at Bille roads.
Joanne and Fred Cosgrove in November 1961, in their shared office at Rose Chapel.
PID names District Manager and “new” board member
By Tonya Dale Cedar Creek
Two familiar faces have returned to Paradise Irrigation District (PID) with the appointment of Kevin Phillips as District Manager and Marc Sulik as board member Phillips has a long history and commitment to PID. He began working for the district in 2007 as Finance and Accounting Manager, becoming the district’s Chief Financial Officer in 2013. In April 2017 the board tapped Phillips as Interim District Manager.
In 2020, Phillips began leading the Town of Paradise as Town Manager, assisting the town in coordinating recovery efforts after the Camp Fire. He left in April 2023 to work with California Water Agencies Joint Powers Insurance Authority, returning to PID as CFO in 204.
“I’m so happy to be back here,” notes Phillips. “While I loved my experiences with the town and ACWA, PID is where my
By Tonya Dale Cedar Creek
PID now offers customers a “text to pay” option to pay for their monthly service invoices. Customers can set up their text to pay options online or by calling the district at (530) 877-4971, option 1.
Texting is just one the payment options the water district offers its customers. Customers can pay each month online, pay invoices automatically online, pay in person, pay by phone or drop off
heart has always been. I’m looking forward to watching our district move from its focus on recovery and back into more normal operations,” he continues. “The staff and board at PID have accomplished incredible things since the Camp Fire and the district is very strong.”
their payment at the office during office hours (M-F, 9 am. To 4 pm) or using one of two drop boxes at the district’s office, 5399 Clark Road. A $3 charge for credit card use in person or on the phone with a PID representative is waived if payment is via an automated phone system or online.
All PID customers are now billed each month for service as they were prior to the Camp Fire. PID mails invoices on the 20th of each month for water service for the previous month. Customers can also
Marc Sulik, a
choose to receive bills electronically.
“We’re excited to return to monthly billing,” notes PID Assistant Manager Mickey Rich. “Our customers have told us they appreciate the every-month timing since it matches that of other utilities and is easier to budget for.”
PID “Special district” equals community control & oversight
Since 1916, PID has been a “special district, meaning it was created by the
process. He resigned from the board in 2023 when his residence changed to a different PID service division; his appointment to Division 3, his new address, came in January following the resignation of Director Shelby Boston (who relocated from Paradise).
“My background is in wastewater treatment and I know water processes. I guess I’m kind of a water geek,” he laughs. “I’ve been a PID customer for 40 years and serving PID and giving back to the community feels like the right thing to do.”
people of our community to deliver specialized services (in PID’s case, water) not otherwise provided.
As a special district, PID may not charge more for its services than it costs to provide them. At the same time, the district must also be financially sustainable and able to fully pay for the costs associated with providing that water so the community will continue to have healthy, clean drinking water in the future. Maintaining that financial balance is key to our community’s future.
Kevin Phillips, District Manager, Paradise Irrigation District
Marc Sulik, Paradise Irrigation District, Division 3. Director
Honoring the fight for fairness: tax relief legislation spurs rebuilding and hope
The Camp Fire of November 8, 2018, left an indelible mark on Paradise and its surrounding areas, reducing homes and businesses to ash and forever altering the landscape of our community. While recovery efforts have been nothing short of extraordinary, survivors faced another uphill battle: punitive taxation on their settlement funds, making it even harder to rebuild. For many, these funds were their only means of restoring homes and businesses, yet a significant portion was at risk of being taken before the rebuilding process could even begin. Without relief, local business owners—already navigating supply chain issues, increased building costs, and labor shortages— were left in financial limbo.
Recognizing this injustice, Congressman Doug LaMalfa made securing tax relief for fire victims a top priority. His fight ensured that those who received compensation from the Fire Victims Trust would not have their muchneeded funds drained by unfair federal taxes. With the support of Congressman Mike Thompson, Paradise Mayor Steve Crowder, local leaders, and residents, LaMalfa championed the Federal Disaster Tax Relief Act, pushing it through to final passage on December 12, 2024. This critical legislation was a turning point for businesses that had been waiting to reinvest in the local economy, restoring services, hiring employees, and attracting customers back to the Ridge.
On five separate occasions, Mayor Steve Crowder took this fight directly to Washington, D.C., meeting
with senators, representatives, the Senate Finance Committee, the Ways and Means Committee, and the U.S. Chamber of Commerce. At every meeting, he made it clear: Fire survivors were already losing 30% of their settlement funds to attorneys and another 30% to taxes—leaving little left to rebuild their lives. This was an unacceptable burden on a community already struggling to rise from the ashes. Without this relief, many business owners feared they would be unable to reopen at all, setting back economic recovery for years.
This effort was deeply grassroots, powered by the voices of those who had lost everything. Survivors shared their stories in person, through letters, and even delivered two grocery bags full of personal pleas to LaMalfa’s Chico office. Their persistence, combined with the relentless advocacy of Mayor Crowder and local leaders, proved instrumental in passing this critical legislation. The passage of the bill means not only relief for individual survivors but a renewed opportunity for local businesses to invest in equipment, inventory, staff, and infrastructure—cornerstones of rebuilding a thriving local economy.
The fight isn’t over. LaMalfa continues to press the IRS for clear guidance on amending past tax returns, ensuring that survivors can reclaim every cent they deserve. Until we have answers, the advocacy for fire victims will not stop. Ensuring full tax relief will help stabilize local businesses that have struggled with insurance expense, costly building codes, and a still-recovering customer base. LaMalfa acknowledged the patience of survivors who
waited years for relief, stating: “It’s essential that disaster survivors receive every dollar they are owed, so that after attorney’s fees, they have the resources to rebuild their lives.”
The Paradise Ridge Chamber of Commerce extends its deepest gratitude to Congressman LaMalfa, Congressman Thompson, Mayor Crowder, and every fire survivor who raised their voice. This victory belongs to all who fought for fairness, proving once again the resilience of our Ridge community. The restoration of these funds supports reinvestment in a strong and thriving business community on the Ridge.
Local business owners share the impact of FVT tax relief funds on Paradise’s recovery:
• Noble Orchard Company owners, Jim and Laurie Noble, had put their agricultural rebuilding on hold. Laurie reported, “With the FVT tax relief funds we are rebuilding our iconic packing shed!”
• Local business owner Nicki Jones expressed her gratitude for the efforts behind the tax relief bill. “The benefit to our community is huge and will help businesses like Nic’s and Bobbi’s continue to be a part of our town’s recovery.
Mayor Steve Crowder, Town of Paradise
Congressman Doug LaMalfa, Representing California’s 1st District
NCB presents: A Midsummer Night’s Dream,
By Lacey Witten
Northern California Ballet, Owner and Artistic Director
Step into a world of magic, mischief, and breathtaking dance with Northern California Ballet’s (NCB) stunning performance of a Midsummer Night’s Dream. On May 16th and 17th, join them for an enchanting experience at the Paradise Performing Arts Center as they bring Shakespeare’s beloved comedy to life through the artistry of ballet.
This is NCB’s first production led by new owner and Artistic Director, Lacey Witten. Set in a mystical forest, a Midsummer Night’s Dream tells the whimsical tale of love, confusion, and the supernatural. The story follows four lovers whose lives are turned upside down by mischievous fairies, led by the playful Puck. As magic intertwines with reality, the characters find themselves in hilarious and touching situations, all set to Mendelssohn’s timeless score.
Northern California Ballet’s dancers, along with international guest artists, will dazzle you with their high-quality dancing and storytelling. NCB is a non-profit organization committed to delivering exceptional ballet training and performances.
Performance Dates & Details
• May 16, 17, 2025 at the Paradise Performing Arts Center
• T ickets available online April 15, at www.northerncaliforniaballet.com
• School Performance: May 16th @ 10am - Only $2 per child (minimum of 10 students)
• Email info@northerncaliforniaballet. com or call/text (530) 570-2731
CHOCOLATE,
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But the fun doesn’t stop there! With Chocolaty Fun Contests, get in on the action by entering the famous Chocolate Cuisine Challenge, or diving headfirst into the Chocolate Pie, Ice Cream Eating Contests, or Cookie Stacking Competition. Whether you’re competing or cheering on others, these sweet, sticky battles are not to be missed.
The musical lineup is topnotch, with performances by Big Mo and the Full Moon Band, Holly Taylor and Hot Flash, Rigged , and the Whiskey River Band!
For the little ones, the KidzZone promises hours of fun with giant inflatables, carnival games, costumed characters, and interactive contests.
And that’s not all—other event highlights include the Coronation of the Chocolate Fest Queen & King, Art in the Park , the Chocolate, Wine, Brew & Spirits Garden, and a range of mouthwatering food
options. Admission is just $5, and children 4 and under get in free. For more details, visit chocolatefest.us
Paradise Chocolate Fest is more than just a sweet celebration—it’s a chance to support local youth! Since 2006, the Fest has raised over $420,000 for non-profit organizations that provide educational, recreational, and leadership opportunities for young people on the Paradise Ridge.
Photos by Amber Thompson Photography
Helena (Elizabeth Anzelone), Lysander (Koa Banfield), and Hermia (Lacey Witten)
Dragonflies (Ana Gatica, Isabella Adams, Natalie Lopez)
2024 Fest King and Queen
Ice Cream Eating Contest is never disappointing!
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gold crown, coveted by many, but worn by few. The crown made by John A. Woodworth circa 1968, and maintained by son John F. Woodworth has been worn by our elected queen every year since. The Queen will ride, with her escort, on the Gold Nugget Days Queen float on Saturday, April 26, 2025, during the Gold Nugget Days Parade, brought to the community by the Gold Nugget Museum.
Paradise Elks’ Dinner and Hoedown
Friday, April 25, 2025 , 4 p.m.6 p.m. dinner, with pre-sale tickets coming soon. Country Western Whiskey River Band from 6pm.10pm., with tickets available at the door. Cost is $20.00
Gem and Mineral Show
Paradise Gem and Mineral Club will be hosting its annual mineral show Saturday and Sunday, 9a.m.5p.m., and 9 a.m.-4 p.m., at 475 Pearson Road. Rain or shine – visit the Kids’ Zone, lapidary works, silent auction and so much more. Food and drink will be available for a nominal fee. Open to the public. This is at the Gold Nugget Museum location.
Grub & Grit: Pancakes and Donkey Derby in Old Magalia Rise and shine, folks! Start yer day with a belly-fillin’ pancake breakfast from 7-10 a.m. – just $13 for grown folks, $8 for young’uns, and free for the little sprouts 5 and under. Then, keep yer eyes peeled for the donkeys to mosey in sometime after 8:30 a.m. (or whenever they darn
well feel like it). Best bring a chair and settle in for the show!
E Clampus Vitus, Pair-o-Dice 711 is hostin’ the 66th Annual Donkey Derby, a rip-roarin’ reenactment of the Dogtown Nugget’s legendary journey in 1859. Brave drovers and their stubborn four-legged partners will wrangle their way from the discovery site down on the West Branch of the Feather River, haulin’ their bounty uphill to Old Magalia. But it ain’t no simple trot—contestants will square off against a gauntlet of obstacles, testin’ the grit of both man and beast!
Come on out, stake yer claim on a good seat, and witness a slice of Gold Rush history brought back to life!
• Where: Magalia Community Church, 13700 Old Skyway
• When: Saturday, April 26
• T ime: Pancakes, 7-10 a.m. Donkeys 8:30ish until they are done
Gold Nugget Parade starts at noon Saturday, April 26, 2025, 12 p.m. to
1:30p.m., the premiere Gold Nugget Days Parade will grace the community with a “Visions of Gold” theme with assistance from the Paradise Police Department and our Volunteers in Police Services. Skyway will be closed at approximately 11a.m., so plan on arriving and parking early outside of the Paradise Shopping Center staging area, located at 6848 Skyway. The parade will take the traditional route on Skyway from Paradise Shopping Center, ending at Skyway and Birch Streets.
Gold Nugget Days Horse Festival Sunday, April 27, 2025, 11a.m. to 4p.m. Rounding out the weekend, the 25th annual Paradise Horsemen’s Association “Gold Nugget Days Horse Festival” takes place at the Paradise Horse Arena, located off Moore Road. This is a family friendly event with food, booths, games, and raffle.
With so much changing every day, please stay tuned to the Paradise Ridge Chamber of Commerce online community calendar, paradisechamber.com, where updated details are available for your festival planning.
Your Gold Nugget Days Inc., board of directors and staff, have been working hard to make the necessary improvements to reestablish your local museum. Our everlastinging “thank you” to the North Valley Community Foundation; the Rotary Club of Paradise, and Rotary International; Butte County sustainability grants; the Town of Paradise; our membership; volunteers; and of course, YOU, for your sustained support of our mission to preserve the history of the Ridge and to educate the community on our collective past
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with baby goats, and more!
• When: Sunday, June 1st, 10 am-4 pm
• Where: Terry Ashe Recreation Center, 6626 Skyway, Paradise
Goat Yoga — a one-of-a-kind experience you’ll never forget!
Why goats?
In addition to being adorable, goats can work year-round to protect our communities from wildfires by munching down on flammable vegetation. These agile browsers can eat vegetation in hard to access areas, such as canyons and slopes. And they will reach fuels up to six feet, reducing ladder fuels in our forests.
Grazing is an important compnenet of the BCFSC’s mission to build healthy and fire-resilient landscapes across Butte County. The BCFSC supports grazing through contracted fuels reduction projects, goat ownership workshops, support for grazing cooperatives, and educational events like this!
Visit your favorite grazers and “Get Your Graze On!” at the 4th A nnual Paradise Grazing Festival! For more information visit Buttefiresafe. net/events for more details and follow the Butte County Fire Safe Council on Facebook for regular event updates. See you there!
RIDGEBUCKS,
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• One Card, Endless Options – Redeemable at a growing list of participating businesses, from restaurants and retailers to entertainment and services.
• Perfect for Any Occasion – Birthdays, holidays, employee appreciation, housewarming or just because— RidgeBucks make giving easy while supporting our local economy.
• Easy to Use – Choose a gift amount, send electronically, and let the recipient enjoy shopping at their favorite Ridge businesses!
Volume Discounts for Organizations
Want to make an even bigger impact? Businesses, nonprofits, and schools can take advantage of special volume discounts when purchasing RidgeBucks for:
• Employee rewards & incentives
• Promotional giveaways
• Customer appreciation gifts
• Community support initiatives
Organizations with an EIN number qualify for reduced or waived purchase fees, custom-branded cards, and personalized support. A minimum purchase of $1,000 applies, and all cards must be used for gifts, rewards, incentives, or promotions.
How It Works
• Select a RidgeBucks Gift Card value
• Send it to a recipient via email
• Recipient shops at participating businesses across the Ridge
Get Your RidgeBucks Today!
Join the effort to strengthen our local economy—get your RidgeBucks today and support the businesses that make the Ridge thrive. Together, we’re rebuilding and
strengthening our local economy—one RidgeBuck at a time!
RidgeBucks Merchant Participation: The Basics
Join the RidgeBucks program and keep dollars local! Open to Paradise Ridge Chamber members, participation is free and flexible.
• No special equipment needed –process like Mastercard.
• Fully digital – purchased via ParadiseChamber.com and powered by Yiftee.
• Merchants receive full card value – standard Mastercard CNP fees apply.
Opt in anytime and be part of a stronger local economy! Not a member yet? Join us at ParadiseChamber.com—just click “Join Today!”
Have questions? Call us at 530-8779356 or email info@paradisechamber. com to learn more.
Visit ParadiseChamber.com and look for “Bucky” to purchase your RidgeBucks!
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is
and secure. • REAL TIME VIDEO MONITORING • SMART PHONE CONTROL
• INTEGRATED BATTERY BACKUP to have power when a power outage occurs
Information on all listed events, and more, may be found on ParadiseChamber.com’s community calendar on. Updated daily.
Ongoing:
Magalia Farmers MarketMobile
Every Sunday, 11:30 – 1:30 p.m.
Magalia Community Park (parking lot)
13917 South Park Drive, Magalia magaliacommunitypark.org (530) 413-9158
Paradise Garden Club
2nd Mondays, 1 - 3 p.m.
Terry Ashe Recreation Center, 6626 Skyway, Paradise Free to attend a meeting!
Women’s Social Club on the Ridge 4th Mondays, 11 a.m. – 1 p.m.
Potluck social welcoming women on the Ridge. Free for first two visits. Contact Kathy Roessler: wsclubnewsletter@gmail.com
“Life Recovery Journey”
12-point Program
Every Wednesday, 6:30 - 8:30 p.m.
Our Savior Lutheran Church, 6404 Pentz Rd. Paradise
12-point program based on Biblical principles offering hope and healing. Free. Marielle (714) 478-5610, Kris (714) 6025443. marielle.petersen@gmail.com
Trivia night at Nic’s Thursdays 5:30 - 8 p.m.
6256 Skyway, Paradise
Fridays for Lunch Fridays, 12-2 p.m.
Paradise Lutheran Church, 780 Luther Drive, Paradise
The Paradise Lutheran Church invites all to a free community lunch! (530) 877-3549
Paradise Friends of the Library Book Sale
Every third Saturday 11 a.m. – 2 p.m. Butte County Library, Paradise Branch, 5922 Clark Rd, Paradise All proceeds support Paradise Library. Sol Sanctuary Events
“Time In” with Yourself Healing with Horses Visit linktr.ee/solsanctuary for full info. Classes, Workshops and Open Studios at the Paradise Art Center
Paradise Art Center 5564 Almond Street, Paradise Visit paradise-art-center.com for information, or call Kathy Dysert at 707-480-2426
Paradise Elks Lodge
Thrifty Tuesdays: $12 soup and salad bar with a special each week! 5 - 8 p.m.
Queen of Hearts and Burger Night: Every Wednesday night from 5 - 8 p.m.
Thursday- DFT Cornhole 6- 10 p.m. Pub Night food is served from 5-8 p.m. Friday Night Dinners: Every Friday except the last Friday of the month from 5-8 p.m. Paradise Veterans Hall 6550 Skyway
Bunco- Second Tuesday of every month 9-6 p.m. $5 per person
Bingo- Every Wednesday 4-7 p.m. $20 per person Coffee & Donut Veteran Outreach- 1st Friday of the month RSVP Joe Defazio (206) 679-0853
Paradise Stronger
6848 Skyway Ste P, Paradise
Classes, workshops, community events for all ages. Too many to list! paradisestronger. org
Magalia Community Center
13917 South Park Drive, Magalia
Bunco Third Wednesday of the month, 6-8 p.m.
Fees/Admission: $10 per person
Other events: magaliacommunitypark.org/ classes-events.php
Music on the Green
Saturdays
Magalia Community Park, 13917 South Park Drive, Magalia. Free summer concert series next door to Izzy’s – grab a burger and brew and enjoy the tunes! Dates and details TBA.
CALENDAR OF EVENTS
Business events
Rise & Grind Member Coffee Hour
California Renovations
Thursday, April 3, 7:30 – 9:00 a.m.
2525 Dominic Dr, Chico
Hands On Dog Training
Thursday, May 1, 8:30-9:30 a.m.
5905 Clark Road, Paradise
Ribbon Cutting
The Mixed Market
Thursday, April 10, 5:30 p.m.
5913 Clark Road, Unit F, Paradise
(In James Square)
Chamber After Hours
Evening Mixer
Paradise Art
Center
Thursday, April 17, 5:30 p.m.
5564 Almond St, Paradise
Butte County
Search and Rescue Gala
Saturday, April 5, 6 - 10 p.m.
Sierra Nevada Big Room 1075 E. 20th St. Chico
Live music, dinner, celebration. Raise funds for Butte County Search and Rescue’s “Operation Rescue Ready.”
$150pp. (530) 513-7231.
Chico Home & Garden Show
Saturday & Sunday, April 5 & 6, 10 a.m.-5 p.m.
Chico Silver Dollar Fair Grounds
2857 Fair St., Chico
250 exhibits and services. Lots of food, rides, games. Free parking. $8 Adults, $7 Seniors. Kids free w/paying adults.
TOTR presents: The Foreigner
Thursday, Friday, & Saturday evenings: 7:30 p.m. curtain.
Through April 13
Sunday matinees: April 6 & 13: 2 p.m. curtain
Theatre on the Ridge
3735 Neal Rd., Paradise
A shy British gentleman seeks solitude at a rural Georgia fishing lodge, but his trip takes a hilarious turn when he’s mistaken for a foreigner who doesn’t speak English. $16 General, $18 Reserved, $20 Door. 530-877-5760. www.totr.org
Kids Fishing Day
Saturday April 12, 6 a.m. – 2 p.m.
Paradise Lake, 6800 Lucretia Rd., Magalia
The lake is stocked with trout for young anglers.
Paradise Recreation and Park
District Community
Easter Egg Hunt
Saturday April 19, 9 – 11 a.m.
Terry Ashe Recreation Center 6626 Skyway, Paradise
An egg hunt for children of all ages!
The Great Easter Egg Hunt
Saturday April 19, 12 – 3 p.m.
Paradise Pines RV Park & Campground 14360 Skyway, Magalia
Free! Easter eggs filled with candy, stickers, and hidden cash prizes! Exciting races & games!
Love Paradise: Make A Difference Day
Friday, April 25, 8 a.m.- 12 p.m.
Terry Ashe Recreation Center 6626 Skyway, Paradise
Join with other community-minded volunteers to help improve and beautify Paradise.
Paradise Symphony: Carnival of the Animals
Sunday, April 27, 3-5 p.m.
Paradise Performing Arts Center
777 Nunneley Road, Paradise
Artwork, ballet, poetry, and music! Tickets and info at paradisesymphony.org/events
Gold NuGGet days
Celebrating the history and traditions within our community
Gold Nugget Days Queen Contest Thursday, April 24, 7-9 p.m.
Paradise Performing Arts Center, 777 Nunneley Road, Paradise
Kicking off Gold Nugget Days 2025!
$10/pp gnmuseum.art
Gold Nugget Days Hoedown Friday, April 25, 4:30 -10 p.m.
Paradise Elks Lodge, 1100 Elk Lane, Paradise
A good old-fashioned Hoedown Miner Grub!
$30.00 Dinner & Dancing
Tickets available at the Elks Lodge
Gem and Mineral Show
Saturday, April 26, 9 a.m.- 5 p.m.
Sunday, April 27, 9 a.m.- 4 p.m.
Gold Nugget Museum, 475 Pearson Rd. Kids’ Zone, lapidary works, vendors, silent auction.
Biscuits and Gravy Breakfast hosted by
Paradise Aerie 2960, Fraternal Order of Eagles
Saturday April 26, 6-11 a.m.
Paradise Eagles” Lodge, 9079 Skyway, Paradise
Fill your bellies before the fun!
Donkey Derby Pancake Breakfast
Magalia Community Church, 13700 Old Skyway
Saturday, April 26
Breakfast, 7 a.m.- 10 a.m.
Adults $13, Kids 5-10 $8. Under 5 Free
Habitat for Humanity of Butte County - Women Build 2025 Friday, May 2 and Saturday, May 3
Paradise Job Site
Help build a stronger community. No experience necessary. Volunteers work under the guidance of construction professionals in a collaborative and friendly atmosphere. buttehabitat.org/women-build/ call 530-343-7423 or email info@ buttehabitat.org
StageCoach Youth Theatre presents: Beetlejuice JR.
Friday & Saturday, May 2 & 3 at 7:00 p.m. Saturday & Sunday, May 3 & 4 at 2:00 p.m. Theatre on the Ridge 3735 Neal Rd., Paradise
The ghost-with-the-most comes to the stage in Beetlejuice JR., the frightfully funny musical based on the beloved motion picture turned Broadway phenomenon. $8 General, $10 Reserved. 530-877-5760. www. totr.org
Paradise Chocolate Fest
Saturday, May 10, 10 a.m.-5 p.m.
Terry Ashe Recreation Center 6626 Skyway, Paradise, Enjoy all things chocolate with live music, chocolate wine, brew, and spirits garden, craft faire, and lots of fun!
Mother’s Day all you can eat pasta dinner
Saturday, May 10 4 - 7 p.m.
Magalia Community Church
In the Fellowship Hall 13700 Old Skyway, Old Magalia Includes bread, salad and pasta with three different kinds of sauces, served buffet style. State of the Town
Thursday, May 15, 3-5:30 p.m.
Paradise Moose Lodge, 5275 Skyway, Paradise
A community update featuring the Town of Paradise and key agencies sharing progress, challenges, and future plans for recovery and growth.
Gold Nugget Days Donkey Derby
Saturday April 26, 9-11 a.m.
Magalia Community Church
13700 Old Skyway, Magalia
ECV Pair-o-Dice 711’s 67th annual Donkey Derby recreates 1859 the discovery and uphill journey of the 54 pound Dogtown Nugget.
Gold Nugget Days Parade
Saturday, April 26, starts at 12 p.m.
Skyway, Paradise
Join our Ridge communities for a one-hour parade down the Skyway from the Paradise Shopping Center to Birch Street in Paradise. gnmuseum.art
Gold Nugget Days Craft Fair
Saturday & Sunday, April 26 & 27, 9 a.m.- 5 p.m.
Terry Ashe Recreation Center, 6626 Skyway, Paradise
A variety of crafts and food from all over California and beyond. Free admission. paradiseprpd.com (530) 872-6393
Horse Festival
Sunday, April 27, 11 a.m.- 4 p.m.
More Road Horse Arena, 6705 Morre Road, Paradise
Paradise Horsemen’s Association proudly invites the community to enjoy vendors, a variety of horse breeds, riding demonstrations, petting zoo, games, food and more! Free admission.
Northern California Ballet presents: A Midsummer Night’s Dream
Friday May 16, 7:15p.m.; Saturday May 17, 2:15 p.m. and 7:15 p.m.
Paradise Performing Arts Center 777 Nunneley Rd, Paradise northerncaliforniaballet.com/ Ridge Homesteading Faire
Saturday, May 24, 9 a.m. – 3 p.m.
Paradise Elks Lodge 1100 Elk Ln, Paradise
Celebrating the skills, resources, and traditions that foster independence and sustainability. Local experts, artisans, and enthusiasts to share knowledge on sustainable living, gardening, food preservation, preparedness, and more.
4th Annual Paradise Grazing Festival
Sunday, June 1, 10 a.m.- 4 p.m. Terry Ashe Recreation Center 6626 Skyway, Paradise A free community event supporting grazing for wildfire safety. Fun, food, vendors and goats. Learn more at buttefiresafe.net/ event/4th-annual-paradise-grazing-festival/ TOTR presents: Bullshot Crummond
Thursday, Friday, & Saturday evenings: 7:30 p.m. curtain May 29 through June 13
Sunday matinees: June 1, 8, & 15: 2 p.m. curtain Theatre on the Ridge 3735 Neal Rd., Paradise
A spoof of detective B-movies, this hilarious comedy stages wild thrills and spills traditionally reserved for the screen. $16 General, $18 Reserved, $20 Door. 530-877-5760. www.totr.org
Paradise Garden Tour
Saturday June 7 & Sunday June 8 paradisegardenclub.org/tour. html. See page A23 fpr details.
Paradise Elks Lodge
Car Show & Craft Show
Saturday, June 14, 9 a.m.- 2 p.m.
Paradise Elks Lodge 1100 Elk Ln, Paradise Free to attend!
Party in the Park Music & Marketplace
Wednesdays, June 11 – July 30, 5:30 – 8:15 p.m.
Paradise Community Park 5592 Black Olive Drive, Paradise Free concert, kids activities, beer & wine, food trucks, arts, crafts and community info. Paradise’s bestloved summer event. ParadiseChamber.com.
Paradise Symphony Orchestra presents: Honoring Our Country Friday, July 4
Paradise Performing Arts Center 777 Nunneley Road, Paradise This highly attended FREE concert will be back by popular demand! Currently in the planning stages, more details will be forthcoming.
TOTR presents: Radioland’s Return to Paradise
Thursday, Friday, & Saturday evenings: 7:30 p.m. curtain July 24 through August 9
Sunday matinees: July 27, August 3 & 10: 2 p.m. curtain Theatre on the Ridge 3735 Neal Rd., Paradise A heartfelt tribute to the community. $22 General, $25 Reserved, $28 Door. 530-877-5760. www.totr.org
PPAC upcoming events
Paradise Performing Arts Center 777 Nunneley Road, Paradise Definitely Dead
Friday, May 2, 7 - 9:30 p.m.
Tribute band recreating the Grateful Dead’s iconic vibe. Petty Rocks
Saturday June 14, 7 - 9:30 p.m.
Detailed, faithful versions of Tom Petty’s amazing brand of American Rock and Roll.
Paul Thorn
Tuesday July 29, 7 - 10 p.m.
An evening of Southern rock, country, Americana, and blues. Rondstat Revolution
Saturday Aug. 23 6:30 - 8:30 p.m.
A Tribute to Linda Ronstadt takes you on a joyful musical journey.
RBJ Section 2 - Spring 2025
Historic Lovelock Inn reopens, Upper Ridge
The Lovelock Inn in Magalia has officially reopened as a full-service bar and grill, thanks to the Hanski family.
After a brief run of the kitchen in 2019, owner and operator Stefanie Hanski fell in love with the inn’s charm and potential, knowing she would one day return to make it her own. In 2024, that vision became reality. With a series of improvements, the Lovelock Inn now features twelve taps, including local brews from Paradise Brew Werks.
Guests can enjoy a spacious outdoor deck, perfect for dancing, live music, and gathering with friends. The menu offers burgers, salads, sandwiches, and fried
favorites, plus breakfast on Fridays through Sundays.
Nestled among the pines along a scenic Skyway drive, the Lovelock Inn is more than just a meal—it’s a place to connect, unwind, and celebrate community. Keep an eye on their Facebook page for upcoming events, and when you stop by, be sure to say hello to Chloe the bar dog!
Lovelock Inn 16115 Skyway, on upper Skyway just above Magalia (530) 762-8838
Open Wed & Thurs 4-9 p.m., Fri - Sun. 11 a.m.-9 p.m. Closed Mon & Tues
Danson’s Glass: trusted glass experts now serving the Ridge
New scoop in town: Ridge Top Parlor serves up ice cream and community spirit
For Steffany and Ben McIntyre, opening an ice cream shop has been a long-time dream in the making. Since the age of 17, Steffany has nurtured a deep passion for creativity—whether through baking, cake decorating, or crafting meaningful experiences that bring people together.
The vision for Ridge Top Parlor extends beyond simply selling ice cream. The couple hopes to create a welcoming space where the community can gather, local artisans can showcase their talents, and creativity can thrive. Moreover, they envision their shop as a reflection of faith, radiating kindness, joy, and support to
all who enter.
“This shop is truly more than just a dream realized,” Steffany shared. “Our hope is that it can be a place that serves and uplifts the community of Paradise and its surrounding areas. My favorite part of it all is getting to go on this journey with my sweet little family.”
With a focus on community engagement and heartfelt service, the couple looks forward to making their shop a cherished part of the town, one scoop at a time.
Ridge Top Parlor 797 Elliott Rd. Unit D, Paradise Tuesday – Saturday 11 a.m. - 9 p.m.
The Ridge welcomes Dansons Glass, dedicated to delivering top-notch services and products. With years of experience in the industry, their commitment to quality and customer satisfaction sets them apart as a trusted partner for all your glass needs.
As a family-owned business, they bring a personal touch to every project, treating clients like extended family. They have a team of skilled professionals specializing in a wide range of residential, commercial, and industrial projects including:
• Glass Installation: Windows, doors and custom glass projects.
• Glass Repair and Replacement: Cracked or broken glass? They provide repair and replacement, restoring your glass to its original condition.
• Custom Glass Design: Looking for unique glass features for home or
Flair Custom Cleaners now open
on the Ridge!
Flair Custom Cleaners, a trusted name in Chico, is now serving Paradise at 7515 Skyway (formerly Cleaning Connection). With years of expertise, Flair offers professional Wash & Fold, Dry/Wet Cleaning, and Pressing services, handling everything from delicate fabrics to everyday laundry with precision and care. Their dedicated team ensures a seamless experience with top-tier customer service, returning your garments and household items fresh, clean, and impeccably presented.
office? They can create custom designs tailored to your specifications.
• Safety and Security Glass: Protect your property with safety and security glass options.
• Mirrors and Shower Enclosures: Enhance your space with beautifully crafted mirrors and shower enclosures.
Dansons are proud to serve homeowners, businesses, contractors, builders and interior designers at competitive pricing. Satisfaction and timely service is a top priority, exceeding expectations. Experience the Dansons Glass difference; contact them to discuss your glass needs and achieve your vision.
Dansons Glass (530) 764-1010 www.dansonglass.com
Stop by and experience expert cleaning—because your clothes deserve the best!
Flair Custom Cleaners 7515 Skyway, Paradise (530) 345-0522 Monday – Friday 7 a.m. – 5 p.m.
Maddie Westbrook enjoys one of Lovelocks favorite offerings, a Bacon Burger with fries.
With summer on the horizon the outdoor deck will be a favorite spot to enjoy a meal among the pines.
Owner, Gilbert Flores
Danson’s Glass, a family-owned and run business, is now serving the Ridge. L-R: youngest son, Brandon and Brooklyn with their daughter Evelyn, owners Dawn and Dan, and oldest son Danny.
Owners Steffany and Ben McIntyre
Flair Custom Cleaners is now open, 7515 Skyway, (former Cleaning Connection building) offering dry/wet cleaning and much more.
The Mixed Market: A new haven for home decor and gifts
The Mixed Market is a delightful new addition to the community, offering a haven for home decor enthusiasts and gift seekers alike. This charming shop boasts an array of mindfully curated items, each chosen with care to ensure quality and uniqueness.
O wner, Pamela Teeter, a long-time resident of Paradise, is no stranger to the community she holds dear. As the former owner of A Maker’s Space before the devastating Camp Fire, Teeter has always been passionate about fostering creativity and offering unique items to her neighbors. Fueled by her love for Paradise, she is now excited to open a new store, The Mixed Market, in the heart of Paradise in James Square on Clark Road.
The Mixed Market 5913 Clark Rd, Ste F, Paradise (530) 762-6058 Wednesday - Friday, 10 a.m. – 4 p.m. Saturday 10 a.m. – 3 p.m. www.themixedmarket.com
Coming Soon: The new Paradise Community Center!
Exciting news! The Paradise Community Center is nearing completion and is expected to open later this spring. The Paradise Community Center Board (PCC) has been working diligently to replace the former Senior Center lost in the Camp Fire, creating a beautiful new space that honors its legacy.
The new facility reflects many of the same features as the previous center while seamlessly blending into the surrounding neighborhood. Its
mission remains unchanged—to provide a welcoming space for cultural, social, health, educational, and recreational services for the community.
The PCC Board appreciates your support in fully completing and furnishing the center. Take a drive by 877 Nunneley Rd to see this wonderful addition to Paradise! For more info paradisecommunitycenter.com or Connie Wilhite (530) 321-6303.
Skyway Liquor, beer, wine and spirits opens soon
Skyway Liquor will open soon in the Paradise Shopping Center, offering a new destination for beer, wine, and spirits. Conveniently located next to True Value Hardware, the store provides a wide selection of beverages to suit every taste and occasion.
In addition to its extensive inventory, Skyway Liquor will host wine and spirits tasting events, giving customers the opportunity to sample topquality selections. Check with the store for the tasting event schedule.
For those heading out for a picnic or lake trip, the store also carries a variety of snacks, packaged meats, cheeses, and other essentials to round out your outing.
Skyway Liquor features a fully stocked Lotto counter, making it a convenient one-stop shop for beverages, quick bites, and gaming needs. Stop by and check it out.
Skyway Liquor 6848 Skyway, Suite N, Located in the Paradise Shopping Center Open daily 7 a.m.-11 p.m.
The Mixed Market opened in James Square on Clark Road, offering unique home décor and gift items.
Look for The Paradise Community Center’s opening this Spring adjacent to the Paradise Performing Arts Center. The former Paradise Senior Center will now serve the Ridge community and seniors.
Paradise Adventist Church to open Summer 2025
The Paradise Adventist Church is nearing completion, marking the end of a long journey for its congregation. But rather than focusing solely on rebuilding their lost church, the Paradise Adventists have spent the past six years uplifting the community in meaningful ways.
Their outreach began with free home kits, providing essential kitchen supplies to those starting over. They then launched the ambitious shed project, building and distributing over 450 sheds to families in need of secure storage during the rebuilding process. When the pandemic struck, their mission shifted to addressing food insecurity, ensuring safe grocery deliveries to struggling families. This effort evolved into the Love Gives program, which provided furniture and household goods to residents reclaiming their homes and rebuilding their lives.
Now, as their focus transitions to Love Cares—a program dedicated to providing food and clothing, similar to the community services they offered before the Camp Fire—the church has also taken on the task of rebuilding its own place of worship. For the past few
Paradise Adventist Church is scheduled to open this summer in its same location on Academy Drive in Paradise.
years, services have been held outdoors or in the Paradise Adventist Academy gym. But by this summer, the congregation expects to gather in their new church building.
Though the new facility has a smaller footprint, it is thoughtfully designed with dedicated space for fellowship and community outreach, reinforcing the youth and service ministries that define this congregation. While the exterior appears complete, work remains inside, particularly on the audio-visual systems that will enhance services, programs, and events.
Senior Pastor Zach Reiber shares that the congregation looks forward to dedicating their new church sometime this summer—an eagerly anticipated milestone in their journey of faith and service.
2024 Installation Dinner celebrates business
In December 2024, The Paradise Ridge Chamber of Commerce held a dinner to install its 2025 Board of Directors and recognize outstanding individuals and businesses.
Special Thanks
Table Decorating Contestants:
• Eastern Sequoia
• Poptastic
• Youth for Change
Event Support:
Heidi Lange and the Paradise Elks Lodge
Silent Auction Donors
Catering: Butte Creek BBQ
Special effects:
Mark Thorp and Heather Latte
Songstress: Sandy Miller
The Paradise Ridge Chamber of Commerce proudly honors James and Amanda Clark of All Things Trees as Business of the Year. More than exceptional business owners, they are dedicated community leaders, always stepping up to support local organizations, youth sports, and emergency services. Their expertise, professionalism, and generosity have earned them a stellar reputation. Whether clearing storm-damaged roads or enhancing public spaces, they embody the spirit of service. Congratulations to All Things Trees for making a lasting impact!
Nonprofit of the Year: Rebuild Paradise Foundation
The Rebuild Paradise Foundation is the 2024 Nonprofit of the Year, recognized for its unwavering commitment to the Ridge’s recovery. Under Executive Director Jen Goodlin, the foundation has provided grants, rebuild support, and advocacy, driving Paradise’s resurgence. From funding efforts to the “Our Future is Bright” mural and the push for a reasoned approach to the insurance crisis, their impact is immeasurable. Congratulations to Rebuild Paradise Foundation for being a catalyst for lasting change!
The Paradise Ridge Chamber of Commerce proudly honors Heidi Elick with the Ed Salome Award for Service, recognizing her tireless dedication, leadership, and boundless energy. As a past president, Heidi has championed local businesses, strengthened community ties, and been the driving force behind events like Party in the Park. Her enthusiasm, humor, and ability to juggle endless commitments (even goat midwifery!) make her truly irreplaceable. Thank you, Heidi, for your unwavering commitment to the Ridge!
The Paradise Ridge Chamber of Commerce proudly honors Maria Padilla and Nicci Lawhun of Poptastic as Entrepreneurs of the Year. Their breathtaking balloon artistry transforms events while their spirit, creativity, and dedication to excellence inspire our community. Beyond business success, they give back, donating their talents to local causes and enriching the Ridge. As the mostsearched business on our Chamber directory, Poptastic’s impact is undeniable. Congratulations to Maria and Nicci for making our community sparkle and pop!
The Paradise Ridge Chamber of Commerce proudly honors Lofi Café with the Rising Star Award for its outstanding growth, community spirit, and commitment to quality. More than a café, it’s a gathering place where chef-crafted seasonal menus highlight local ingredients, and every customer is treated like family. Owners Chef Jared Kramer and his team support local growers, evolve with community feedback, and have made Lofi Café a must-visit destination. Congratulations to Lofi Café on this well-deserved recognition!
Legacy of Excellence Award: DADCO Construction
The Paradise Ridge Chamber of Commerce proudly honors Doug Munjar and DADCO Construction with the Legacy of Excellence Award for their unwavering dedication to the Ridge. From clearing roads in snowstorms to fighting wildfires and supporting local events, DADCO is a pillar of strength. Their craftsmanship, integrity, and generosity set the standard for excellence. At 72, Doug still leads by example, proving that true leadership is built on service. Congratulations to DADCO Construction on this well-deserved honor!
Introducing the 2025 Paradise Ridge Chamber of Commerce Board of Directors: Judy Clemens, Treasurer, Theatre On the Ridge; Ev Durán, Vice President, U.T.B. Studios; Linda L. Zorn, Butte College, Economic & Workforce Development; Joleen Levey, Adventist Health and Feather River Health Foundation; Carol Peterson, Boys & Girls Club; Jerre Bates, Paradise Elks & Paradise Lutheran Church; Wayne Kurtz, Secretary, Paradise Grocery Outlet; Warren Bullock, President, American Homes & Land; Jeni Harris, Curves Paradise; Cherie Brown-Spellings, C&C Prints; Heidi Elick, Past President, Ridge Financial Planning; Amanda Clark, All Things Trees. Not pictured: Mary Bellefeuille, Paradise Recreation and Park District.
Business of the Year: All Things Trees
Ed Salome Award for Service to the Paradise Ridge Chamber of Commerce:
Heidi Elick
Entrepreneur of the Year:
Poptastic
Rising Star Award: Lofi Café
excellence and community leadership
Jody Jones Award for Community Service: Moms of the Ridge
The Paradise Ridge Chamber of Commerce proudly honors Moms of the Ridge with the first-ever Jody Jones Award for Community Service. Founded by Staci Galla, this nonprofit has grown into a vital support network for countless families, fostering connection, mental health, and community outreach. From playgroups to food drives, their impact is immeasurable. Their dedication embodies Jody Jones’ legacy of service, making the Ridge a stronger, more connected place. Congratulations, Moms of the Ridge!
Community Champion Award: Aaron & Shannon Singer
The Paradise Ridge Chamber of Commerce proudly honors Aaron and Shannon Singer with the Community Champion Award for their tireless dedication to the Ridge. Through Paradise Stronger, they’ve built more than a gym—it’s a hub for wellness, food security, and community support. They lead efforts like the Phoenix 5K, Ridge Health & Wellness Fair, Feeding the Ridge Committee, and Love Paradise cleanups, all while championing physical and mental well-being.
And the winner is: Poptastic took the top prize in the table decorating contest with a “Wicked” themed tablescape.
Congratulations to Aaron and Shannon on this welldeserved honor!
Pam and Bill Hartley of Joy Lyn’s Candies, Jenn Brooks of Arbonne, Melissa Schuster of Burnt Barn Distilling Co., and Charles Brooks, aka “Homestead Handyman,” enjoy the evening’s festivities.
Dana Gajda, former PRCoC Board member, representing Rotary Club of Paradise, and Dr. David Gajda, of Ridge Eye Institute.
Ron Jones, Rotary Club of Paradise and Colleen Corners, Corners Consulting.
Eva Shepherd-Nicoll, Executive Director, ChicoSTART, and Mark Thorp, Business Advocate, Paradise Ridge Chamber of Commerce.
Doug and Bree Speicher of Speicher Real Estate Team.
Songstress Sandy Miller is accompanied by Amanda Harrington, PG&E and Kendall Murufas, Paradise Stronger.
Lauren de Terra, Butte County Fire Safe Council, Bill Hartley, Joy Lyn’s Candies and PRCoC Board Member Jerre Bates, Melaleuca Independent Marketing Representative.
Katie Lipham, owner, Kora’s Kloset and Brooke Worthington, owner, Thrift Haven are accompanied by Deanna Messmore of Paradise Grocery Outlet.
Honoring Superintendent Tom Taylor’s legacy of leadership
By Melissa Crick President, Paradise Unified School District Board of Trustees
This June, our school community will bid farewell to an exceptional leader, Superintendent Tom Taylor, as he retires from Paradise Unified School District (PUSD). Tom’s unwavering dedication to our students, schools, and the Ridge community has left a lasting impact that will be felt for generations.
Tom’s career in education spans over 30 years, beginning as a teacher
before stepping into administrative roles in PUSD. For more than 20 years, he has shaped the lives of countless students, teachers, and families. From assistant Principal at Paradise Intermediate to Principal at Cedarwood and Ponderosa, Director of Human Resources, and finally, Superintendent, Tom has led with integrity, compassion, and an unwavering commitment to our schools. Those who know him best describe him as a humble and dedicated leader.
Tom’s steady and compassionate leadership carried our district through the 2018 Camp Fire and the COVID-19 pandemic, ensuring Paradise Unified remained a source of stability and hope for its students. Under his leadership, the district didn’t just rebuild schools— it restored an entire educational community. He ensured that students, teachers, and families had the support, curriculum, and programs needed to recover and thrive, making Paradise Unified stronger than ever.
More than an administrator, Tom is a mentor, collaborator, and servant leader. His selfless dedication has been an inspiration to all who have worked alongside him.
On behalf of the PUSD Board of Trustees and the Paradise Ridge community, we extend our deepest gratitude to Tom Taylor for his extraordinary service and wish him the best in his next chapter.
Tom Taylor Superintendent of PUSD retires end of school year.
Dan & Dawn Barber
Business Briefs
Support Habitat’s Women Build Fundraiser –Become a Local Sponsor!
The annual Women Build Fundraiser provides an opportunity for businesses and community members on the Ridge to support Habitat for Humanity’s mission while contributing to local rebuilding efforts. Since the Camp Fire, Habitat has constructed 17 homes in Paradise, with plans to build 6-10 homes per year over the next decade or more. Sponsorships from local businesses help sustain this growth and provide affordable housing opportunities for working families.
How Sponsorships Make an Impact Funds raised through sponsorships enable Habitat to scale construction efforts and sell homes at no-profit rates with affordable mortgage terms. This model allows families to achieve homeownership when it might otherwise be out of reach.
Benefits for Business Sponsors
Community Involvement – Demonstrates a commitment to local recovery and longterm growth.
Brand Visibility – Aligns businesses with a well-respected nonprofit focused on housing solutions.
Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is
Potential Tax Advantages – Sponsorship contributions may qualify as tax-deductible expenses.
By supporting the Women Build Fundraiser, sponsors play a vital role in helping families build strength, stability, and self-reliance through homeownership. Businesses interested in sponsorship opportunities may contact Habitat for Humanity at (530) 343-7423 for more information. info@buttehabitat.org
Care Net of Paradise Launches Men’s Legacy Center to Support Fathers
Care Net of Paradise has expanded its services with the opening of the new Men’s Legacy Center, designed to support and empower fathers in the community. The Men’s Legacy Center is part of Care Net’s mission to promote strong families by recognizing the vital role fathers play in parenting and child development.
This center provides a welcoming environment where men can receive guidance, training, and encouragement in building strong, Christcentered homes and become confident, engaged fathers. Whether a father is preparing for his first child or already raising children, the Men’s Legacy Center is committed to walking alongside them every step of the way. The
available in ParadiseChamber.com’s online business directory: www.paradisechamber.com/list/. This benefit is available to all members; for guidelines and information, email Monica@ParadiseChamber.com
new program aims to foster personal growth, promote positive parenting, and create meaningful, lasting impacts on families and the community as a whole.
Care Net of Paradise encourages men who are interested in making a difference to get involved. Volunteer “Dadvocates” play a key role in providing mentorship and support to fathers in the program.
For more information about the Men’s Legacy Center or to inquire about volunteering, call Care Net of Paradise at 530-876-1113.
Curves in Paradise: A legacy of strength and innovation
Curves Paradise kicked off 2025 by celebrating local owner Jeni Harris, who has led the club for over a decade, continuing its 26-year legacy. Curves isn’t just a gym—it’s the world’s most scientifically validated exercise program, endorsed by the Cleveland Clinic. Their 30-minute strength training circuit is designed for women, combining strength, cardio, and flexibility.
What makes Curves unique? Cutting-edge
fitness technology! The Evolt Body Scan provides a full-body composition analysis, while MyZone Fitness Tracking keeps you motivated with real-time effort and heart rate feedback.
With coach-led workouts and no class schedules, you get personalized guidance anytime—just drop in during open circuit hours!
Join the Curves community today! Call 530877-8300 to schedule your FREE consultation!
C&C Prints offers bulk mailing and “Shop Local” guide
C&C Prints is proud to be the first print service to secure a bulk mailing permit since the Camp Fire— a major step in connecting Ridge residents with local businesses. Seizing an opportunity to amplify the “Shop Local” message, the team collaborated with businesses to develop a new Shop Local Guide, designed to help the community easily discover available shops and services. This initiative ensures that every household knows where to find essential goods, services, and local specialties.
Committed to supporting the Ridge’s recovery and growth, C&C Prints is dedicated to spreading the word—one printed page at a time. For more information about bulk mailing, expert copy and print services, and to place an ad in the next “Shop Local” guide, contact orders@candcprints.com or visit C&C Prints at the Paradise Shopping Center, 6848 Skyway Suite F. Thank you for supporting local! BRIEFS, continue next page
Business Briefs
FRHF Inspire Hope Project continues to serve the Ridge Feather River Health Foundation’s Inspire Hope Project continues to operate, though at a slower pace. Currently, the program is delivering 1–2 semi-truck loads of household supplies and other essentials each month to support those impacted by recent Northern California wildfires.
Inspire Hope is a partnership between Adventist Health and World Vision, a faithbased nonprofit dedicated to supporting communities in need.
For information on accessing these services, call (530) 332-1037.
Deliveries (trucks delivered):
2024: 27
2021 to date: 240
Total $$ Value:
2024: $1,350,000
2021 to date: $12,000,000
Partner Pickups:
2024: 234
Total to date: 763
Individuals Served:
Adults: 2024: 64,977 / Total: 102,502
Children: 2024: 9,520 / Total: 27,519
New Outdoor Advanced Dog Training Class!
Hands on Dog Training (where your dog is trained with love) is all about strengthening the bond between dogs and their humans in a fun, stress-free environment.
Their newest offering, the Outdoor Advanced Class, takes training beyond the classroom, bringing handlers and their dogs to various outdoor locations in Paradise. This class helps dogs refine their skills in real-world settings, focusing on behavior, distraction management, long-
line leash work, and socialization with other dogs.
Locations include: Bille Park, Paradise Train Depot, Downtown Paradise
Because this is an advanced class, participating dogs should already have basic obedience skills and be comfortable around other dogs. A certified professional trainer will guide each session, ensuring progress and success.
For more details or to enroll, contact Hands on Dog Training today!
408-309-8451
Exciting Updates from the Gold Nugget Museum!
Brian Gray
President, Gold Nugget Museum
Big things are happening at the Gold Nugget Museum! Our dedicated Board Members are hard at work building our new location, and you’ll notice fresh new signs at both the Train Depot, located in Paradise Community Park corner of Pearson and Black Olive Drive, and at the Museum at 475 Pearson Road.
• Buy a Brick! Help build the museum and leave your mark by adding your name to a commemorative brick with a donation.
• National Museum Membership Perks! Your Gold Nugget Museum membership now grants you discounts at over 1,300 museums, zoos, and aquariums nationwide.
Get Involved! We need active members and volunteers to help keep the museum thriving.
Major PG&E undergrounding project to impact Noble Orchards Nursery
PG&E’s undergrounding project is set to begin on April 7, 2025, affecting Noble Orchards with construction along Pentz Road from Skyway south to Wagstaff. Significant delays are expected, which will impact customers’ ability to access the orchard, especially during the busy spring months.
To ensure shoppers still have the opportunity to bring home locally grown plants, Noble Orchards is launching a huge Spring Sale on their nursery stock. All plants are propagated on their Paradise farm, making them well-acclimated to local growing conditions and ready to thrive in your gardens.
Starting April 7, hours and operations will be adjusted based on public access during con-
NOBLE, continues next page
• Support Our Future! Major donors ($5,000 and up) play a crucial role in making our museum a success. Your name will be honored on our major donor board— My wife Pam and I proudly became the first donors.
Join us in preserving our history and strengthening our community—your support makes all the difference!
struction. The team remains committed to finding creative ways to provide fresh nectarines, peaches, and apples to customers despite any challenges. For updates on product locations and hours of operation, follow Noble Orchards on Facebook. And for fruit lovers, there’s good news—U-Pick apples will be available this season as they ripen.
While these infrastructure improvements will bring temporary disruptions, the long-term benefits will enhance the community for years to come. As always, “Life is a work in progress,” and your patience and support are greatly appreciated.
Noble Orchards and Nursery 5070 Pentz Road, Paradise (530) 781-4784
For hours visit the Noble Orchards Facebook page
Making Dirt Disappear Like Magic!
Cleaning including:
Déjà Vu Nursery
Déjà Vu Nursery is excited to announce the return of Déjà Vu Antiques & Collectibles! Shoppers can explore a variety of unique finds at the two distinctive red sheds located at the nursery. Additionally, a large booth is now available at Attic Treasures on Skyway in Paradise, open seven days a week. Visitors will find the booth downstairs—just ask for Déjà Vu!
Prices have dropped! More great news for shoppers; nursery supplier prices have dropped for the first time since 2015, and freight charges have significantly decreased since COVID. As a result, Déjà Vu has lowered price points for its plant inventory, passing the savings directly to customers.
Monthly Classes are being offered! Gardeners and landscaping enthusiasts can also take advantage of free monthly classes, covering a variety of topics. For a schedule of upcoming sessions, email plantpassion99@gmail.com. Calling all green thumbs and landscaping lovers! Join Déjà Vu’s free monthly classes covering a variety of gardening and landscaping topics. For the upcoming schedule, email plantpassion99@gmail.com for details!
Déjà vu Nursery and Antiques 5424 Foster Road, Paradise, OPEN 7 DAYS PER WEEK! (530) 877-7341 www.dejavunursery.com
At Blast Pressure & Soft Wash, we specialize in pressure washing services. Whether it’s driveways, patios, roofs, or siding, our experienced team uses top-of-the-line equipment and eco-friendly cleaning solutions to deliver spotless results. We’re committed to enhancing the beauty and value of your property, making us the go-to choice for house washing in your neighborhood. Let Blast Pressure & Soft Wash work its magic and leave your surfaces looking like new!
• Expertise & Precision
• Community Commitment
• Top-Quality Results
• Earned Trust in Every Job • Long-Lasting Client Relationships
530.829.1112
At Scotty’s Plumbing, we’re in the business of keeping your home life comfortable, safe, and convenient. All of our services are designed to revolve around your needs and put you first.
ALL SIZED JOBS Whether you need toilet repairs, or you’re looking for a new tankless water heater, you can expect nothing but the best from our team.
UNDERSTAND YOUR NEEDS We will take the time to understand your unique needs as a homeowner and align our services to meet those needs.
HONEST UPFRONT QUOTE We’ll then present you with several options and an honest upfront quote for you to consider with zero pressure.
For information about ribbon cuttings and other business events, check ParadiseChamber.com’s online community calendar. Receive email invitations by joining the Chamber’s mailing list: email info@ParadiseChamber.com. To schedule a ribbon cutting or business event, contact Monica@paradisechamber.com.
Rebuild Paradise Foundation (RPF) unveils the ‘Our Future is Bright’ mural with 2,500 children’s handprints, marking the Camp Fire’s 5th anniversary. Visit it near Paradise Community Park! Pictured are the RPF team: Staci Galla, administrative assistant; Lindsey Churchill, project coordinator and Jen Goodlin, Executive Director flanked by family and Board members.
PRCoC and community members celebrated the ribbon cutting of Heart to Home Real Estate at 6294 Skyway, Paradise! Their cozy and welcoming office is a perfect space for providing full-service expertise and a wealth of information to meet all your real estate needs.
The Paradise Ridge Chamber of Commerce unveiled a Visitor Map hand-drawn by Steve Ferchaud, (pictured, left, along with Bill Hartley) featuring 60 local landmarks. Maps and signed posters are available at PRCoC and Paradise Art Center, 5564 Almond St.
Verizon’s largest authorized retailer offers a range of products and services including wireless devices, phones, tablets, mobile broadband, wearable technology, accessories, and product insurance. Visit Victra at 6616 Clark Rd., Suite A, in the Save Mart parking lot.
Care Net of Paradise recently opened the Men’s Legacy Center, outfitted with comfortable meeting areas and educational materials designed to support and empower fathers. For more information, call 530-876-1113.
Unified School District’s Health & Wellness Resource Center recently opened in
offering mental health support, student wellness & safety services and
and building connections.
Paradise
Magalia
parent & community resources.
Bus Bites at Pizza Factory Chamber members gathered at a recent “Business Bites” event, enjoying Pizza Factory’s buffet while networking
Pizza Factory hosted the annual Chamber-Rotary Mixer, a lively evening of networking and community connection.
MESSAGE FROM THE CHAMBER PRESIDENT
Warren Bullock
American Homes and Land Real Estate Board President, Paradise Ridge Chamber of Commerce
It is a distinct honor to continue serving our Ridge communities and businesses as President of the Paradise Ridge Chamber of Commerce (PRCoC). Our Chamber is built on a foundation of shared local PRIDE, professional expertise, and an unwavering commitment to GROWTH. Together, we strive to promote the civic and commercial PROGRESS of our community, ensuring that the Ridge remains a vibrant and thriving place to live, work, and do business.
IN MEMORIAM
Honoring the Legacy of Sherry Swim
Sherry’s dedication to the Paradise Ridge Chamber of Commerce was unwavering, as seen here at a Chamber networking event. This photo was digitized before the original was lost in the Camp Fire, preserving her enduring legacy.
The Paradise Ridge Chamber of Commerce remembers and celebrates the life of Sherry Swim, long-time owner of PIP Printing and a dedicated champion of our community.
For decades, Sherry poured her heart into Paradise, supporting youth programs, veterans, and local businesses. She played a key role in placing flags along Skyway to honor those who served, ensured PIP was the go-to ticket outlet for local events, and sponsored everything from youth soccer to ballet and music programs.
She made an immeasurable impact—here are just a few highlights:
• 35 years on the Chamber Board
• A tireless advocate for shopping local
• A Paradise Rotary Club leader, always giving back
• Volunteer and supporter of A Simple Gesture food program
• Mentor and judge for Paradise High Senior Projects
• The beloved “Queen Mum” of Chocolate Fest, a title fitting for someone so devoted to Paradise youth
Sherry’s impact will never be forgotten. Her generosity, passion, and unwavering commitment to our community set an example for us all.
Remembering Brian Shaw: A One-of-a-Kind Spirit
In January 2025, our community lost an extraordinary man. Brian Shaw was a father, husband, son, coach, builder, and friend. His energy, his humor, and his heart left a mark that will not fade.
Born on June 9, 1982, to Darlene Varao and Paul Shaw, Brian grew up in Paradise and graduated from Paradise High School. He made a life here, building homes, mentoring youth, and helping shape the future of our town. Brian was deeply invested in his community—as a builder helping to restore homes after the Camp Fire, a wrestling coach mentoring local youth, and a dedicated member of the Paradise Irrigation District Board.
As a past Humbug of E Clampus Vitus Chapter 711, Brian was deeply committed to giving back—especially through the Ridge Christmas Fund, which helped families provide holiday gifts for their children.
As we look ahead to the coming year, I am excited about the many opportunities we have to connect, collaborate, and celebrate our resilient community. We have an incredible lineup of signature events, including the ever-popular Party in the Park with a tremendous array of local musical talent, Johnny Appleseed Days (California’s longest-running harvest festival), and a variety of networking opportunities, classes and programs designed to bring our business community together. Whether you join us for a ribbon cutting, a Lunch and Learn session, a Rise and Grind event, or an evening mixer, these gatherings serve as valuable opportunities to foster
relationships, exchange ideas, and support local businesses.
Your support of the Paradise Ridge Chamber of Commerce and our local Ridge businesses is essential to our collective success. By working together, we strengthen our community, create opportunities for economic development, and enhance the quality of life for all who call the Ridge home.
We appreciate your continued engagement and look forward to seeing you at events throughout the year. Thank you for being a part of this incredible community, and let’s make this year one of growth, success, and shared prosperity.
WELCOME NEW CHAMBER BOARD MEMBER
Meet Amanda Clark: Business owner and community advocate
Amanda Clark, co-owner of All Things Trees and Paradise Playdium, has been a dedicated business owner for the past eight years. With a bachelor’s degree in business administration and a focus on entrepreneurship, she brings both expertise and passion to the local business community.
Beyond her business ventures, Clark is deeply committed to supporting Paradise’s youth. She has been actively involved with Paradise Little League, Paradise Ridge Youth Soccer, and Paradise Junior Football Cheer. Her leadership extends to serving as a Paradise Ridge Youth Soccer Board Member and currently as Vice President of the Paradise Junior High Site Council.
Clark’s enthusiasm for community growth aligns perfectly with the Chamber’s mission. She is dedicated to promoting Chamber activities, welcoming new members, and investing her time and resources to help strengthen local businesses and foster a thriving Paradise Ridge.
Brian’s legacy lives on through those he loved most. He is survived by his wife, Roberta Talley, and his twin children, Bradlee and McKenzie, who are now attending college—pursuing dreams he believed in deeply and worked tirelessly to support.
His celebration of life at the Elks Lodge was the largest the venue has yet hosted—a testament to the countless lives he touched.
A GoFundMe campaign has been created to support the Shaw family during this unimaginable time. Donations will help ease the financial burden for Roberta, and support Bradlee and McKenzie in completing their education.
Visit GoFundMe and search: Support the Shaw Family After Tragic Loss
Amanda Clark, co-owner, All Things Trees and Paradise Playdium
The Chocolate Fest’s
Jezabel, the Clampers’ trusty
2025 event information:
Every Wednesday Night for Eight Weeks:
June 11 – July 30, 5:30 to 8:30 p.m.
Paradise Community Park 5570 Black Olive Drive at Pearson Road, Paradise
Presenting This Year’s Musical Talent:
June 11: Driver – Get ready for a high-energy mix of classic rock, blues, and R&B. Expect a little bit o’ this and a helluva lotta that! Every gig’s a party & everyone’s invited.
June 16: Soulfistication –Funky, soulful, and irresistibly groovy, Soulfistication delivers a dynamic blend of funk, soul, and rock that keeps the dance floor moving.
June 25: Los Caballitos de la Canción – A powerhouse 9-member ensemble, Los Caballitos celebrates the rich, vibrant sounds of Latin music from Mexico, South America, and Spain. Their passionate performances bring both traditional and modern música Latina to life!
July 2: Ivy Flats – With their motto “Good Times and Great Music,” Ivy Flats delivers an unforgettable mix of classic rock, country, and oldies. Their big sound, tight harmonies, and high-energy performance will have you dancing and singing all night long!
July 9: Soul Posse – Bringing the best in 60s & 70s rock, R&B, country, and pop, Soul Posse creates a feel-good, singalong dance party wherever they go. With rich harmonies and rotating lead vocals, their performances are packed with nonstop fun!
July 16: Rigged – A fusion of funky New Orleans blues and jazz, Rigged delivers a soulful, toe-tapping sound that’s equal parts gritty and smooth. Their infectious rhythms and deep grooves bring the spirit of the Big Easy to every performance.
July 23: Emma & Will – This acoustic duo puts their unique spin on hits from every genre and decade, blending rich harmonies and masterful guitar work. Their versatile setlist adapts to the vibe of the crowd, making every show a personal experience.
July 30: Jimmy Becker and Friends – Classic acoustic rock meets unforgettable originals in this stellar showcase of talent. From the 70s through the 2000s, Jimmy and his musical guests deliver timeless tunes with a fresh, heartfelt beat.
A weekly summer celebration in Paradise
The Paradise Ridge Chamber of Commerce proudly brings back Party in the Park Music & Marketplace, a cherished summer tradition in the heart of Paradise. This weekly event features a farmers’ market, delicious food trucks, beer and wine garden, a kids’ zone, live music, arts and crafts, local organizations, and unique vendors—all celebrating the spirit of our community.
Party
Park comes alive with talented bands like Soul Posse! Pictured is lead singer Sugar St. George rocking the key-tar.
Want to be part of the fun? Vendor and sponsor opportunities are available! Visit paradisechamber.com/party-in-thepark for details or join our email list by contacting info@paradisechamber.com
As promotions roll out for the 2025 season, sponsors gain extended exposure as supporters of one of the Ridge’s most beloved events. With past seasons drawing record crowds, sponsorship is a mean-
ingful way to connect with the community, support local culture, and enhance quality of life on the Ridge. Join us in making Party in the Park a celebration to remember! For sponsorship information, contact info@paradisechamber. com
Party in the Park is made possible through a partnership with the Town of Paradise.
Local clubs like the
Check-In: 3:00 P.M.
Check-Out: 11:00 A.M.
Pets may be accepted. Please contact the hotel directly for full details. Virus protocols strictly followed
Fun with a purpose! Youth for Change helps power the Kids Zone, providing engaging, age-appropriate activities each week—while sharing their mission to support local youth and families.
Only at Party in the Park -- the “Chicken Dance” with a live chicken.
Each week, the Kids’ Zone offers little ones hands-on, low-tech fun designed to spark creativity and connection.
More than music! Local businesses, entertainers, and youth groups take center stage during intermission. Pictured is a talented troupe from Tumbling on the Ridge in action!
Paradise Horsemen’s Association bring their charm to Party in the Park, showcasing their services— and their adorable miniature horses!
Doug Speicher and his family enjoying the evening. Party in the Park’s outstanding line-up of musical talent is brought to you by Speicher Real Estate Team.
in the
Maria’s is the real deal for fresh, delicious, authentic Mexican food. Small, family owned businesses like Maria’s are the backbone of our growing community.
Enjoy the expansive outdoor patio, and remember Maria’s Kitchen for family gatherings, business meetings, lunch or dinner dates, and take-out.
Chamber
and
Promote local commerce and industry Maintain high ethical standards in business and professions Positively contribute to the quality of life on the Ridge
Child Care
Pee Wee Preschool 7196 Skyway Paradise (530) 413-9485
#114 Chico (530) 342-8932
The Deming Initiative 2581 California Park Dr Apt 215 Chico (530) 966-8257
5511 Parkcrest Drive, Suite 103 Austin, TX (512) 765-4985
North Rim Furniture 2434
Valley Oak Children’s Services
3120 Cohasset Road Ste 6 Chico (530) 895-3572
Churches
Center for Spiritual Living Chico 14 Hillary Lane Chico (530) 895-8395
Craig Memorial Congregational Church 5872 Oliver Road Paradise (530) 519-3113
First Baptist Church of Paradise 6500 Clark Road Paradise (530) 877-3532
Magalia Community Church
520-4011
LoFi Cafe
563-4649
876-1086
Meeho’s
Skyway Paradise (530) 762-2591
345-7243
Paradise Cemetery District
980 Elliott Rd Paradise (530) 877-4493
(530) 803-8910
Construction,
530
Inc. Paradise (530) 588-8649
AGS
CSL#: 814908 1252 Wagstaff Road Paradise (530) 877-5929
American Dream Construction, Inc.
CSL#: 1040201 5810 Clark Rd Paradise (530) 720-0648
Band B Builders
CSL#: 992060 Magalia (530) 873-6341
Billson Construction Co. Inc.
CSL#: 671927 15 Commerce Ct. Suite 150 Chico (530) 343-2293
Central Valley Construction
CSL#: 1039314 Paradise (530) 755-7133
Community Housing Improvement Program (CHIP)
1001 Willow Street Chico (530) 891-6931
Conroy Construction, Inc.
CSL#: 700288 1350 E 9th St Ste 100 Chico (530) 891-1204
DADCO Construction
CSL#: 658283 5913 Clark Road, Unit G Paradise (530) 762-2981
DH Construction
CSL#: 362161 3851 Morrow Lane, Ste. 14 Chico (530) 892-2850
Martin Construction
CSL#: 903019
6152 Center St. Paradise (530) 680-6423
Moreland Construction Inc.
CSL#: 1056917 Chico (530) 588-4259
MVK Construction
CSL#: 1061153 Paradise (530) 354-0052
North State Builders
CSL#: 1098304
5400 Clark Rd. Paradise (530) 966-4162
One Source Builders Inc.
CSL#: 365276
693 Fir St. Paradise (530) 630-9498
Paradise Affordable Homes
CSL# 1041473
1201 Bille Road
Paradise (530) 327-8494
Paradise Homes Inc.
CSL#: 606775
635 Bequest Blvd.
Paradise (530) 717-8774
Payless Building Supply
2600 Notre Dame Blvd Chico (530) 895-3228
Proframe Construction, Inc
CSL#: 1024110 11128 Midway Ste 8 Chico (530) 636-4574
Ridge Builders LLC
CSL#: 1056769 6451 Skyway Paradise (530) 413-9110
Robles Construction Inc
CSL#: 1081950 Paradise (530) 681-8024
Selig Construction
CSL#: 711042
337 Huss Drive Chico (530) 893-5898
Smalley General Contracting
CSL#: 952967
Paradise (530) 521-5645
Sure Built Construction Inc.
CSL#:1050679
3190 Orange Grove Ave
Suite B North Highlands (916) 692-8280
Tiny Pine Foundation
CSL#:1090328
2742 Feather River Blvd. Oroville (530) 353-4648
Trilogy Construction, Inc
CSL#: 751447
7030 Skyway Paradise (530) 877-1180
Valley Contractors Exchange
951 E. 8th Street Chico (530) 343-1981
WLM Construction, Inc. 5822 Acorn Ridge Drive
(530) 520-5178
Services C&C Prints 6848 Skyway Suite F
(530) 783-3092
(530) 877-8721
(530) 872-9500
BC
Magalia
(530) 877-5760
Paradise
Paradise (530) 518-8041
Century 21 Select
Estate--Magalia
14154 Skyway #8 Magalia (530) 873-7640
City of Trees Realty
Amber Grove Drive Suite 124 Chico (530) 399-0962
Dori Regalia Century 21 Select Group
Skyway Paradise (707) 292-2211
Skyway Paradise (530) 809-3400
(714) 686-4600
Recreation and Sports Explore Butte County 326 Huss Lane, Building E Chico (530) 918-4585
Magalia Community Park 13917 South Park Drive Magalia (530) 413-9158
Paradise Horsemen’s Association
6705 Moore Road
Paradise (530) 519-0455
Paradise Little League P.O. Box 282 Paradise (530) 394-0343
Paradise Recreation and Park District 6626 Skyway Paradise (530) 872-6393 (530) 872-6393
Paradise Rod & Gun Club, Inc.
P.O. Box 1081 Paradise (530) 877-1345
South Pines Disc Golf 13917 South Park Drive Magalia (530) 413-9158
Recycling Services
Northern Recycling & Waste Services, LLC
920 American Way
Box 104
(530) 521-2331
Paradise Association of Realtors 6161 Clark Road# 2 Paradise (530) 762-0053 Paradise Homes and
Elliott Rd #B
(530) 783-9191 Peggy Gaddini, RE/MAX Home
Bille Rd.
(530) 518-5889
RE/MAX Home and
Bille Road
(530) 872-5880
Sandie Patton
Bille Rd Paradise (530) 774-4340
CSL#: 733676 1166 E. Lassen Avenue Chico (530) 342-2214
Speicher Real Estate
Broadway Chico (530) 680-7659
Stephanie Sinnott
1001 Bille Rd Paradise (530) 321-9179 Willow & Birch
121 W 4th Ave
(530) 966-5902
Robbie’s Paradise Burger 7099 Skyway Paradise (530) 520-3952
Roofing
C&C Roofing Inc
CSL#: 650850 P.O. Box 337 Paradise (530) 873-0744
Powell Roofing, Inc. CSL#: 869919 43 Norfield Avenue #43 Chico (530) 892-1410
Sierra Roofing Co CSL#: 921931 2470 Valine Lane Chico (530) 342-1863
RV Space Rental
Blue Haven Mobile Estates 5510 Clark Road Paradise (530) 464-1989
Paradise Moose Lodge #2227
5275 Skyway Paradise (530) 762-7066
Pines
Hydrotec Solutions 2, Dobrich Septic Service, Inc.
CSL#: 1059314 6449 Skyway
Hydrotec Solutions, Inc.
857681
Paradise Sanitation Company, Inc.
CSL#: 1049870 P.O. Box 3815
Paradise (530) 876-3340 x2 Restaurants
Authentic Thai Cuisine of Paradise 6689 Skyway Paradise (530) 877-4296
Baker Street BistroFood Truck Check Facebook for location (530) 828-1800
Green Paradise Cafe 6201 Skyway Paradise (530) 520-4011
Izzy’s Bar & Grill
13915 S Park Dr. Magalia (530) 413-9709
LoFi Cafe 5913 Clark Rd Ste A Paradise (760) 563-4649
Madd Natters Donuts 5913 Clark Rd. D Paradise (530) 513-3136
Maria’s Kitchen 1132 Elliott Road Paradise (530) 876-1086
Meeho’s 6808 Skyway Paradise (530) 762-2591
Meeho’s Food Truck 7334 Skyway Paradise (530) 762-2591
Mountain Mike’s Pizza Paradise
6626 Clark Road Suite K Paradise (530) 872-1991
Nic’s 6256 Skyway Paradise (530) 413-9422
Pizza Factory INC
5835 Clark Rd Paradise (530) 783-3094
Soleil Lash and Beauty 5923 Clark Rd Suite F
AGS Construction Services
CSL#: 814908 1252 Wagstaff Road Paradise (530) 877-5929
BC Brown General Engineering Inc. CSL#: 1056367 Paradise (530) 624-2094
DADCO Construction
CSL#: 658283 5913 Clark Road, Unit G Paradise (530) 762-2981
Hydrotec Solutions, Inc.
CSL#: 857681 2540 Zanella Way Ste 30 Chico (530) 891-4420 M. Roethler General Engineering, Inc. CSL#: 1059314
CSL#:
(530) 961-3171
Septic Service Dobrich & Sons Septic Service
CSL#: 758026 P.O. Box 1681 Magalia (530) 873-9901
