THE
Ridge
Business Journal
Your resource for what ’s happening on the Ridge!
www.paradisechamber.com
Connecting the Ridge Business Community
A Section - Spring 2024
WelcomeToTheRidge.com attracts new residents to Paradise and Magalia with affordable housing options
W
ith so many Californians being priced out of the housing market in urban centers like the Bay Area, Sacramento, and southern California, the Ridge provides a real opportunity to pursue the American dream and become homeowners. Residents on the Ridge get more home for their dollars, enjoy natural beauty, arts of all variety, all essential amenities and a friendly community. Our small towns are just minutes away from Chico and Oroville, providing larger city attractions. The Paradise Ridge Chamber of Commerce has launched a new multi-phase initiative to attract residents and businesses to the area, beginning with the launch of a new website, WelcomeToTheRidge.com. As residents of Paradise and Magalia, we’ve witnessed the remarkable transformation of our community over the past five years. From the devastating Camp Fire that captured the world’s attention to today, where our neighborhoods are becoming known for something entirely different. In the aftermath of tragedy, Paradise has emerged as the fastest-growing community in California over the last two years. People from all corners of the state
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are drawn to our area for its breathtaking natural beauty, affordable housing options, spacious lots, and the welcoming ambiance of small-town living. What was once a retirement haven is now attracting a diverse array of residents, including families and remote workers, as highlighted in a 2023 survey. As proud residents of the Ridge, we are thrilled to see our community flourishing once again, offering new opportunities and a vibrant lifestyle for those who choose to call it home. “The resident growth study revealed that the area’s population has changed to include more families, young couples and retirees looking to own a home in a friendly community” says Monica Nolan, Executive Director, Paradise Ridge Chamber of Commerce. “We want to continue to welcome new residents into our community and make it easier for them to find information on how wonderful life on the Ridge can be.” The new website’s goal is to make it as easy as possible for anyone to find the information they need when considering relocating to, or visiting, the Ridge. Information includes all the progress made
WELCOME, continues on page A-7
PA R A D I S E ’ S A N N U A L S P R I N G F E S T I VA L S A B O U N D — Gold Nugget Days: Paradise Chocolate Fest Celebrating the history returns to the Ridge on and traditions of our Saturday, May 11th at Ridge communities Terry Ashe Park By Mark Thorp Executive Director, CEO Gold Nugget Days Inc., Gold Nugget and Depot Museums
California Conservation Corps (CCC) volunteers run the goat photobooth.
The goats are back for the 3rd Annual Grazing Festival! Lauren de Terra Butte Fire Safe Council, Director of Community Engagement
By Debbie LaPlant Moseley Executive Director, Youth on the Ridge Community Foundation Paradise Chocolate Fest
Join your Gold Nugget Museum and other Ridge community organizations for a family, fun filled Gold Nugget Days extended weekend, Thursday through Sunday, April 2528, 2024.
Gold Nugget Queen Contest and Revue
Join the Butte County Fire Safe Council (BCFSC) on Saturday, May 4th, for the much-anticipated 3rd Annual Paradise Grazing Festival! This unique event is held at the Terry Ashe Recreation Center (TARC) in Paradise.
T hu r sd ay, April 25, 2024. The 2024 Queen will be selected from several worthy candidates. Activities begin 7:00 p.m. at the Paradise Performing Arts Center. The candidates will be judged on historical authenticity of costume, poise, personality, and portfolio. The 2024 Queen will be crowned
GRAZING, continues on page A-7
GOLD NUGGET, continues on page A-7
Glen Hartley, owner of Joy Lyn’s candy offers a Mother’s Day treat, chocolate covered strawberries at Chocolate Fest.
R a n k e d among the top festivals in the state, Paradise Chocolate Fest is ‘choc-full’ of all-day fun for the entire family. Wow your taste buds at Chocolate Candy Land filled with chocolate delights and dip into decadence at the large chocolate fountain. Oozing with all things chocolate and sweet treats, booths are filled with delicacies, desserts, confections and scoops of yum-
CHOCOLATE, continues on page A-7