Ridge Business Journal: Winter 2025

THE Ridge Business

www.paradisechamber.com

Truck Parade of Lights and Canned Food Drive brighten Paradise

The holiday season will shine a little brighter in Paradise on Saturday, December 6, as the community comes together for the Annual Truck Parade of Lights and Canned Food Drive. The event will roll on rain or shine, bringing dazzling displays of decorated trucks and festive cheer to town.

This beloved tradition invites the public to enjoy a spectacular holiday light show as local trucks, polished and lit from bumper to bumper, parade through town. Route not available at press time.

Truck contestants

The staging of decorated trucks begins at 4:00 p.m. at Thomas Ace Hardware, 5720 Clark Road. Entrants register at the store entrance and judging takes place at 5:00 p.m. The presentation of trophies before the parade begins approximately 6:30 p.m. Drivers will be called to order by bullhorn. Truckers are reminded of one important safety request: please do not throw items from vehicles during the parade. With children in the crowd after dark, officials say it is simply too risky.

Please Note: Unless you are a contestant in the parade, do not park in the Thomas Ace Hardware parking lot so there is plenty of room for the 150+ contestants we are expecting.

Canned food donations welcomed

The Truck Parade supports a community cause: collecting canned food donations for local holiday food banks. Those wishing to serve as a canned food drop-off location, volunteer during the parade, or help transport donations are encouraged to contact Shell Morley of DADCO Construction (License #658283) at 530-762-2981 or 2dadcoconstruction@gmail.com.

NCB presents:

The Nutcracker,

a holiday tradition, December 19, 20, 21

By Lacy Witten Northern California Ballet, Owner, Artistic Director

A timeless holiday classic returns to the Ridge this December as Northern California Ballet (NCB) brings its newest production of The Nutcracker to the Paradise Performing Arts Center. This year’s performance marks the first Nutcracker under the direction of NCB’s new owner and artistic director, Lacey Witten.

Based on the fantastical NCB, continues on page A-15

Navigating newly constructed homes in Paradise: A guide for buyers and REALTORS®

By Aubrey Pruis CEO, Paradise Association of REALTORS®

The Paradise Ridge community continues to experience a remarkable resurgence in homebuilding following the devastating 2018 Camp Fire. As the town rebuilds, newly constructed homes are a defining feature of the local real estate landscape. For buyers, this renewal brings exciting opportunities to own modern, resilient homes designed for wildfire-prone areas. For REALTORSE , understanding the nuances of these transactions is essential to guiding clients effectively.

This guide explores key considerations when purchasing new construction homes in Paradise— particularly the differences between properties built by licensed contractors and those built by owner-builders. It also highlights the Town of Paradise’s forthcoming New Construction Home Buyer Packet, an important resource to help buyers make informed, confident decisions.

Understanding Builder Types: Licensed Contractor vs. Owner-Builder

When purchasing a new home on the Ridge, one of the most critical distinctions is whether it was constructed by a licensed contractor or an owner-builder. This difference directly impacts warranties, insurance coverage,

Chamber highlights community renewal amid national

spotlight

By Monica Nolan CEO, Paradise Ridge Chamber of Commerce

With the recent release of The Lost Bus, a major motion picture inspired by true events of the 2018 Camp Fire, Paradise is once again in the national spotlight. Released in theaters and now showing on Apple TV, the film has rekindled conversation about our community’s past—offering a powerful moment to share how far we’ve come.

While the story revisits a painful chapter, it also presents an opportunity to show the world that Paradise is so much more than its history. The Paradise Ridge Chamber of Commerce is embracing this renewed attention to showcase a community defined by determination, creativity, and hope. Today, Paradise is alive with new businesses, vibrant neighborhoods, and a spirit that continues to grow stronger every day.

For those of us who call the Ridge home, The Lost Bus is both moving and meaningful—a reminder of where we’ve been and why the future matters. (No

accountability, and overall buyer protections.

Licensed contractors are regulated by the Contractors State License Board (CSLB) and must meet strict standards for experience, bonding, and insurance. These builders are accountable for workmanship quality and are subject to state oversight and disciplinary action if problems arise.

Owner-builders, on the other hand, are individuals who construct homes for personal use or resale. While some are skilled and conscientious, their projects generally lack the same oversight or required insurance protections. Buyers must be especially cautious, as owner-built homes may not come with warranties or clear documentation regarding subcontractors and materials.

Recent discussions at the Town of Paradise Housing Advisory Committee highlighted areas for improvement in protecting homebuyers and maintaining construction quality. The committee identified several recommendations:

• Develop clearer contract language identifying builder type.

• Add a section to real estate purchase agreements prompting buyer questions about construction.

• Collect and track complaint data related to new builds to inform policy.

spoilers here, but locals may find a brief moment of comic relief when the bus driver mentions that the freeway through Paradise is gridlocked.)

To share the real story of who we are today, the Chamber has released Paradise Today, a short film capturing the beauty, progress, and community spirit that define the Ridge. Produced

by U.T.B. Studios and Emmy Award–winning filmmaker Ev Durán, who also serves as Chamber Vice President, Paradise Today is available on WelcomeToTheRidge.com and ParadiseChamber.com.

For graphic links or media assets, contact info@ paradisechamber.com.

Lighted Truck Parade — a Ridge tradition not to be missed, featuring local businesses with their trucks all dressed up for the holidays.

Audriana Willman as Clara in 2024.

Photo by Amber Thompson Photography

Paradise Rising: progress, place, and partnership

Pardon our progress: Paradise in motion

By Monica Nolan CEO, Paradise Ridge Chamber of Commerce

Supporting small businesses is at the heart of the Paradise Ridge Chamber of Commerce’s mission. Progress often brings challenges—and current construction across the Ridge, while a sign of renewal, has made it harder for customers to reach some of our merchants and service providers.

Now is the time to shop local and shop through the cones. A short detour or a few extra minutes of patience helps keep our community’s businesses strong. Every local purchase— whether it’s a cup of coffee, a gift, or a service call— circulates dollars here at home, supporting jobs, families, and the character that makes the Ridge unique.

These are the businesses that sponsor youth sports, donate to local fundraisers, and open their doors for community events. They’ve stood by Paradise through every stage of recovery—let’s stand by them now.

When we shop local, we’re not just making a purchase. We’re investing in the Paradise we’re rebuilding together.

The power of place: Welcome to the Ridge website WelcometotheRidge. com continues to share what makes our community exceptional. Through this campaign, the Paradise Ridge Chamber of Commerce highlights the spirit, creativity, and grit that define life on the Ridge—both for those who live here and those just discovering us.

Much of the Chamber’s work and resources go toward sharing our story with the audiences who need to hear it, visitors, potential residents, and investors who can help shape our future.

Only on the Ridge could a grocery run turn into

Why membership matters more than ever

Membership in the Paradise Ridge Chamber of Commerce is more than a name on a roster—it’s a way to be part of something bigger. Together, we’re strengthening our local economy, supporting one another, and building a future where businesses and community thrive side by side.

seven hugs and a proud showing of the cashier’s puppy photo. Your barista knows your usual and comps it if you’re having a bad day. Your doctor gives you a direct line. Here, kindness isn’t just a gesture, it’s the heartbeat of the community.

We encourage you to visit WelcomeToTheRidge. com, explore our stories, and help us spread the word. Together, we’re showing the world what it means to call the Ridge home.

its business directory have climbed sharply this year—see the graphic for the full picture.

The Chamber connects members with customers, resources, and a network of peers who share a commitment to the Ridge. Thanks to our team’s efforts, visits to ParadiseChamber.com and

We invite you to be part of this momentum. Click “Join Today” at ParadiseChamber.com or give us a call at (530) 877-9356. Your participation helps ensure that Paradise continues to grow, prosper, and remain the vibrant place we all call home.

Sweet Holiday Giving this Thanksgiving and Christmas

Share the delicious sweetness of the season with Joy Lyn’s Heavenly Candies-Made in Paradise!

Find the perfect gift or say thank you with a taste of the holidays!

Choose from festive Pumpkin Pie Truffles, classic Peppermint Bark, or our decadent collection of chocolates and candies.

Paradise

Steve Crowder Mayor, Town of Paradise Owner, A Stitch Above Embroidery and Shirt Printing

Greetings everyone. As we enter the fourth quarter, and the second fiscal quarter for the Town, it’s been a busy and productive season with multiple projects in the works.

Business as usual at the Building Department

First, I want to address the rumors surrounding our Building Department. The department continues to operate business as usual—plans are being accepted, inspections are underway, and permits are being issued.

At the direction of Town Council, an audit of the Building Department was conducted to identify areas for improved efficiency and service. Several opportunities for enhancement were found, and we are implementing these measures to better serve our community. To be clear, no functions have been stopped—our goal remains to provide the best possible service to residents and builders.

Health Care Study nearing completion

Another ongoing topic is the Strategic Health Care Study, launched in 2023 as a joint effort between the Town of Paradise and the Adventist Health Feather River Health Foundation. Three formal drafts have been created so far. The most

recent version was tabled by Council to address data corrections—specifically, the number of local students—and to strengthen implementation options for the study’s recommendations.

The study aims to evaluate current health care resources on the Ridge, identify gaps, and explore sustainable ways to improve access and services. Updated findings and recommendations are expected to return to Council in November or December for review and next steps.

Progress in insurance, infrastructure, and undergrounding

Property insurance continues to be a major concern for residents. Recently, I had the opportunity to meet and tour with two insurance companies who visited Paradise at the request of the Rebuild Paradise Foundation: AAA and Delos Insurance Solutions. They saw firsthand the extensive work our community has done to harden the town against wildfire. I believe there is genuine potential for these companies to

expand coverage in our area—a positive step, even if it won’t solve every issue right away.

I also toured the utility undergrounding project currently underway on Pentz Road. This section is particularly challenging—trenches reach nine feet deep and four feet wide, requiring significant bracing. The work is time-consuming and disruptive for businesses, but essential. I anticipate after completion it will benefit the local businesses. By year’s end, most of the undergrounding will be complete, with the exception of Skyway between Wagstaff and Bille and the Neal Road area.

I understand the inconvenience this causes for residents and businesses, and I deeply appreciate everyone’s patience and support. Once finished, these improvements will bring safer infrastructure, modernized utilities, and more attractive public spaces—a lasting benefit to the entire Paradise community.

I offer my personal thanks to everyone for their support, patience and understanding.

TOWN OF PARADISE

Town of Paradise organics program launches in 2026

Call for artists: Beautify Paradise with your art!

The Town of Paradise and the Paradise Art Center are inviting Ridge artists to showcase their creativity by designing artwork for the seven remaining public utility boxes owned by the Town.

Selected artists will receive a $300 stipend upon completion of their design. Submissions are due by December 15, 2025.

For more information and applications, visit the Paradise Art Center (Monday–Friday, 1–4 p.m.) or email Kdysert@pacific.net.

Let’s bring color and creativity to the streets of Paradise—your art could be part of the town’s landscape!

By Susan Hartman Community Development Director Planning & Wastewater, Town of Paradise

All towns and cities in the State, including Paradise, face stringent solid waste legislation under 2016 State Senate Bill 1383 (SB 1383) which mandated that California reduce organic waste disposal in landfills. Organic waste like food scraps, yard trimmings, paper, and cardboard make up half of what Californians dump in landfills. As a result, green/yard waste and food waste must be diverted from disposal in landfills and taken to a facility that can process mixed organics and produce recovered organic waste products such as compost, mulch, and renewable energy. These regulations aim to reduce methane emissions in landfills which are the third largest source of methane in California.

Starting January 1, 2026, NRWS will begin the curbside collection of co-mingled organic waste (food waste disposed of in the green waste cart) from Paradise residential and commercial customers. In addition, NRWS will start servicing all carts weekly –no more alternating between green waste and recycling weeks. NRWS’ Paradise customers will be receiving more information about the new organics program and an updated recycling guide in November to show how to properly dispose of food waste starting in January.

For Paradise residents and businesses to come into compliance with this State Law, new organic waste services are necessary, none of which are funded by the State. Therefore, these services must be funded through an increase in the solid waste rates which were adopted through a public hearing process in May 2024. However, there will be opportunities for customers to potentially reduce costs by taking full advantage of the recycling programs available and downsizing their garbage can size. The staff at NRWS are always available to assist with finding the right sized service for your needs.

Residential burning now permitted in Paradise with valid permit

Effective Monday, October 13, residential burning is now allowed from 6:00 a.m. until dusk with a valid Town of Paradise Burn Permit.

Prior to burning, residents must confirm with the Butte County Air Quality Management District that conditions allow for residential burning. This ensures safe air quality conditions and helps prevent smoke impacts to neighbors.

Burn permits are valid through June 30, of the following year and can be purchased: online by

• Online: Visit townofparadise.com. Click “Fire”, then click “Burning Allowed in Paradise.”

• In Person:

Fire Station 81, 767 Birch Street

Building Resiliency Center, 6295 Skyway

Let’s all do our part to keep Paradise safe and beautiful while maintaining our properties responsibly.

Town of Paradise considers updates to backyard chicken regulations

By Heidi Lange

The Town of Paradise is moving forward with updates to its backyard chicken ordinance, reflecting growing community interest in self-reliance and sustainable living.

At the September Town Council meeting, members discussed increasing the number of chickens that residents may keep within residential zones and revising existing setback requirements for chicken coops. Currently, Town code allows up to two hens per property, with coops required to be located at least 75 feet from any neighboring dwelling.

Residents spoke in strong support of allowing more chickens, citing benefits such as food security, waste reduction, and local sustainability. Councilmembers noted that many homeowners on the Ridge have embraced backyard gardening and smallscale food production, and expressed interest in updating local regulations to better support that lifestyle while maintaining health and nuisance standards.

Following the discussion, the Council directed staff to prepare an amendment to the Town’s zoning ordinance that would remove the two-hen limit and reduce coop setbacks to 20 feet from neighboring residences. Roosters would remain prohibited, and sanitary maintenance requirements would stay in place.

The Planning Commission will hold a public hearing on October 21 to review the proposed changes. If recommended for approval, the ordinance will be brought to the Town Council in December, with potential adoption in January 2026, becoming effective 30 days thereafter.

In-home emergency warning alarms now available for hearing and visually impaired

The Town of Paradise is improving community safety by offering in-home emergency warning alarms for residents including those who are hearing or visually impaired. These devices are designed to help ensure that everyone receives timely alerts when the Emergency Warning Sirens (EWS) are activated.

Boosting siren audibility indoors

Many residents have shared that outdoor sirens can be difficult to hear inside their homes. In response, the Town is providing a limited number of plug-in in-home units, free of charge, that provide both audio and visual alerts when the sirens sound.

Sign up to receive a unit

Once the Town gauges community interest, details about distribution will be announced. Those interested in obtaining an in-home unit are encouraged to fill out the online interest form by scanning the QR code or visiting townofparadise.com. Click Recovery, then select Emergency Warning Siren Update—Home Units Interest Form.

Winter Wonderland

PRPD Kicks Off the Holiday Season with a Winter Wonderland Celebration

Saturday, December 6

The Paradise Recreation and Park District (PRPD) invites the community to welcome the holiday season at its annual Winter Wonderland Celebration on Saturday, December 6, at the Terry Ashe Recreation Center, 6626 Skyway in Paradise.

Each year, the park and its grounds are transformed with festive lights and cheerful decorations, creating a magical atmosphere for Ridge residents and visitors alike.

Holiday Craft Faire — 10 a.m. to 6 p.m.

The celebration begins indoors with PRPD’s Holiday Craft Faire at the Terry Ashe Recreation Center. Guests can browse a variety of locally-made gifts, including handmade crafts, artisan foods, and seasonal treats—perfect for those hoping to get a head start on their holiday shopping.

Santa’s Arrival, Tiny Voices, and Community Tree Lighting

As evening falls, the festivities continue with a lineup of beloved community traditions:

Tiny Voices Performance –4:00 p.m.

PRPD’s Tiny Tot program, Tiny Voices, will take the stage for an adorable and heartwarming holiday performance.

Meet Santa – 4:30 p.m.

Children can meet Santa Claus, share their holiday wishes, and take photos to capture the moment.

Community Tree Lighting –5:30 p.m.

The evening culminates with PRPD’s annual tree lighting ceremony, as the towering tree on the Terry Ashe grounds is illuminated in a warm glow of holiday spirit. The lighting also serves as the perfect prelude to the community’s Lighted Truck Parade.

Celebrate the Season Together

Come share in the joy, community, and sparkle of the season as the Ridge officially welcomes the holidays. The Winter Wonderland Celebration promises a full day of festive fun and hometown warmth for all ages.

Magalia Community Church

13700 Old Skyway, Magalia

St. Thomas More

Community Thanksgiving Dinner

Saturday, November 22, 11 a.m.–3 p.m.

The community is invited to come together to enjoy food and fellowship and a free complete Turkey dinner. To volunteer to help, call (530) 877-7963.

Christmas Eve Candlelight Service

Wednesday, December 24, 6 p.m.

The community is invited to join us for a Christmas Eve candlelight service.

Christmas Worship Services

Paradise Lutheran

780 Luther Drive, Paradise, (530) 877-3549

Candlelight Christmas Eve Service, 3 p.m.

Paradise Symphony Orchestra and Paradise Community Chorus Celebrates Annual “Holiday in Paradise”

Saturday and Sunday, December 6 & 7, 3:00 p.m.

Paradise Performing Arts Center, 777 Nunneley Road

A beloved tradition, the Symphony’s annual concert “Holiday in Paradise” ushers in the season with music and community spirit. The 2025 program unites the Paradise Community Choir, Paradise Symphony, and Paradise Art Center for an unforgettable celebration. Audiences will enjoy classic carols, cherished hymns, contemporary favorites, and even a few sing-alongs. Follow the Paradise Symphony Orchestra on Facebook for updates.

Blitzen’s Bazaar at Burnt Barn Distilling Co.

Saturday, December 6, noon to 4 p.m.

Back by popular demand, Blitzen’s Bazaar at Burnt Barn Distilling Co. returns with a selection of local vendors and distinctive holiday gifts. Guests can browse a festive marketplace featuring crafts, baked goods, and unique handmade gifts from local artisans, including Serving Paradise, EV Blooms, and more. Visitors are invited to sip, savor, and shop for the holidays in this warm and spirited setting.

Burnt Barn Distilling Co. 195 Wayland, Paradise • (530) 228-0941

and community

Pet Photos with Santa

Sunday, December 7, noon to 3 p.m.

Great for Christmas cards, a gift for yourself or a loved one, or just a reminder of how delightful Christmas in Paradise can be, treat yourself and your pet to a photo with Santa on Sunday, December 7, 12 noon-3pm, at the Paradise Animal Shelter, 925 American Way, Paradise

Dine local or enjoy a night out this holiday season: Chamber member favorites

PARADISE

Authentic Thai Cuisine of Paradise, 6689 Skyway, (530) 877-4296

Burnt Barn, 195 Wayland Rd. (530) 228-0941

Green Paradise, 6201 Skyway, (530) 520-4011. Meal delivery options!

Jen’s Place, 7126 Skyway, (530) 413-9130

Nic’s Food, Beer & Wine, 6256 Skyway, (530) 413-9422

Pizza Factory, 5835 Clark Rd. (530) 783-3094

Ridge Top Parlor, 797 Elliott, (530)762-7074

MAGALIA

767 Elliott Road, Paradise, (530) 877-4501

Christmas Eve Masses, 7 p.m. in Spanish & Midnight in English

Christmas Day Service, 10:30 a.m. in English

Our Savior Lutheran Church

6404 Pentz Road, Paradise, (530) 877-7321

Christmas Eve Candlelight Service, 5 p.m.

Christmas Day Service, 9 a.m.

Paradise Adventist Church

5720 Academy Drive, Paradise, (530) 877-4454

Saturday Service, December 20th TBD

Christmas Eve Service, TBD

First Baptist Church of Paradise

6500 Clark Road, (530) 877-3532

Christmas Service, Sunday, December 21, 11 a.m.

Lofi Café, 59134 Clark Road, (760) 563-4649

Madd Natter’s Donuts, 5913 Clark Road, (530) 513-3136

Maria’s Kitchen, 1132 Elliott Road, (530) 876-1086.

Meeho’s, 6808 Skyway, (530) 762-2591

Mt. Mike’s Pizza, 6626 Clark Road, (530) 872-1991

Izzy’s Bar & Grill, 13915 S Park Drive, (530) 413-9709

FOOD TRUCKS

Baker Street Bistro, 5055 Skyway, Paradise (530) 828-1800

Green Paradise, 6201 Skyway, (530) 520-4011. Meal delivery options

Meeho’s Taco Truck, 7334 Skyway, Paradise (530) 762-2591

Santa Claus holds court with local kids under the twinkling lights, listening to children’s holiday hopes and dreams.

Festive fun

cheer fill The Burnt Barn as locals gather to celebrate the season.

Think Paradise for all your Think Paradise for all your

Paradise Christmas Preview 2025 Paradise Christmas Preview 2025

Join us in kicking off the

holiday season!

Friday, November 7th and Saturday, November 8th

Step into the magic of the season at the Paradise Christmas Preview! More than 50 local businesses are joining together to ring in the holidays with festive cheer, shopping, and special celebrations. Each participating shop will host its own unique activities, giving you a day filled with holiday spirit, community fun, and endless opportunities to find the perfect gifts.

It’s a two-day community celebration. Experience Paradise shining bright with hometown holiday charm. Gather your family, invite your friends. Wander through town, experience festive storefronts, and discover holiday treasures. Celebrate the start of the holidays in Paradise with a day of shopping, prizes, and seasonal joy!

ENTER TO WIN GREAT RAFFLE PRIZES

Visiting each participating businesses gives more chances to win!

• Chamber Ridge Bucks Gift Certificates

• Holiday Gift Baskets

How to Participate

A list of participating local shops and businesses will be provided with the QR Code below. Follow the QR code for event details and a list of participating locations. Scan or visit the link below for more information: paradisechristmaspreview.carrd.com

SANTA VISITS - Festive moments and photos

• Friday, Nov 7th - 3-5 p.m. “Take your own” pictures with the Grinch in a 1974 Blazer. FREE

• Friday and Saturday Santa at Ridge Top Parlor 3-7 p.m.

Celebrate resilience this holiday season! Shop at the Gold Nugget Museum gift shop!

Celebrate the spirit of resilience and renewal at the Gold Nugget Museum gift shop!

Explore the festive, curated selection of Paradise Ridge themed gifts, including a custom 3-D printed donkey (great stocking stuffer), educational books, nostalgic candy, games, toys and gold!

Your purchase directly supports rebuilding efforts and helps the museum preserve the rich history of our community. Each item contributes to restoring the museum and sustaining its mission to share our story for generations to come. This Christmas, give the gift of a meaningful experience—visit the gift shop to find the perfect gift for your loved ones.

Gold Nugget Museums 475 Pearson Rd, Paradise, Monday – Thursday, Noon - 4 p.m. (530) 762-2613

Holiday shopping needs! Holiday shopping needs!

New winter arrivals at Déjà Vu Nursery

Déjà Vu Nursery, located on an 8-acre parcel, is the premier nursery in Butte County, specializing in unique, hard-to-find, high-quality products and offering world-class, knowledgeable, and personalized customer service.

Déjà Vu offers Live Christmas trees—decorate and enjoy them now, then plant them later! If you’re looking for the perfect gift or a small stocking stuffer, Déjà Vu has you covered. They offer gift certificates, highquality gardening tools and pruners, stunning indoor plants, seed packets, and a variety of other fantastic options.

With a selection of over 40,000 items, their nursery is open seven days a week for your convenience. Together - We are replanting Paradise!

Deja Vu - Gardens Galore Nursery 5424 Foster Road, Paradise (530) 877-7341

Mon - Sat 10 a.m. - 4:30 p.m., Sun 10 a.m. -  2 p.m. www.dejavunursery.com

Give the gift of original art this holiday

season

Original art makes a unique and thoughtful gift, and there’s no better place to find it than the Paradise Art Center. Talented local artists showcase and sell their handcrafted creations, including acrylics, watercolors, pencil drawings, pottery, and polymer clay pieces. You can also view additional members’ art at Nic’s Wine Bar and Deli on Skyway in Paradise.

Another wonderful gift option is a membership to the Paradise Art Center, which offers workshops and classes for all skill levels. To explore these creative gift ideas, visit paradise-artcenter.com.

Paradise Art Center 5564 Almond Street, Paradise Open Daily, 11 a.m.- 4 p.m. (530) 877-7402 www.paradise-artcenter.com

Eastern Sequoia offers unforgettable holiday gifts

Celebrate the season with locally crafted treasures from Eastern Sequoia Home. Shop a wide assortment of ornaments, hand-poured candles, personalized décor, jewelry, and Paradise favorites like Joy Lyn’s Candies. Each gift is unique, heartfelt, and perfect for holiday giving.

Whether you visit in Paradise or shop online, Eastern Sequoia Home makes holiday giving easy. Enjoy free local delivery and national shipping to send meaningful gifts straight to the doorsteps of family and friends.

Think Paradise for all

Think Paradise

Woodworth’s Jewelry: handcrafted Paradise treasures for the perfect gift

For a truly unique gift, consider a one-of-a-kind piece from Woodworth’s Jewelry, crafted right here in Paradise. For many years, John Woodworth has carried on the family tradition of fine jewelry making, a craft passed down from his father, a local jeweler and watch repairman. John learned to cut gemstones at the age of twelve and continues to create stunning pieces, using some of his father’s collection of gems and gold quartz.

Why, after 51 years, does this neighborhood jeweler continue to work at his craft? When asked, “I do it for my customers, making a customer happy is my passion. I do it for the smiles.”

This holiday season, Woodworth’s Jewelry offers a beautiful selection of diamonds and gemstones. Visit this Paradise institution for a fine selection of rings, earrings, and pendants—perfect for someone special.

Looking for the perfect gift for the outdoors enthusiast in your life?

As the seasons change, so do the opportunities to find just the right gift for the adventurers on your Christmas list. Visit Fins, Fur, and Feather Sports for expert advice and quality gifts that support local businesses! Whether it’s fishing, hunting, shooting, or reloading, they have everything you need to make this holiday special—while keeping your tax dollars on the Ridge.

FFF Sports carries a wide selection of firearms, ammunition, calls, fishing gear, and one of the largest collections of reloading supplies around. Gift certificates are always available, making it easy to choose. Locally and family-owned for over 12 years, FFF Sports is known for its exceptional customer service.

Discover winter magic and gift-giving inspiration at the mixed market

The Mixed Market’s Winter Holiday selection is here, offering shoppers and gift-givers a curated array of holiday décor, ornaments, and handpicked treasures perfect for thoughtful giving.

The Mixed Market introduces an exciting addition to its gift selection: a brand-new line of jigsaw puzzles. Perfect for cozy evenings spent indoors, these puzzles come in a variety of designs, including the standout Nutcracker image.

Several events take place between November and Christmas, featuring special sales and raffle prizes. Highlights include the James Square Night Market and Christmas Preview.

Holiday shopping needs! Holiday shopping needs!

Discover unique new and gently used gifts for kids

Kora’s Kloset is the top destination in Paradise for all things children! Owned by a local mother, inspired by her two-year-old daughter, this shop offers a wide variety of new and gently used items, from clothing to toys. With sizes ranging from newborn to kids’ 16, there’s something for every stage of childhood.

Dedicated to sustainability, Kora’s Kloset provides eco-friendly options for families. Just in time for the holiday season, the store is stocked with unique gifts, making shopping convenient and fun. Visit Kora’s Kloset to support a local business focused on serving the community! Check them out online and follow them on social media @korasklosetparadise.

Koras’s Kloset 5923 Clark Rd. Ste B. Paradise (530) 762-7033

Tues - Fri 10 a.m. - 5 p.m. Sat 10 a.m. - 3 p.m. www.korasklosetparadise.com

Shop small and gift big this holiday season at Hudson’s Appliance!

Hudson’s Appliance has exciting holiday gift ideas for everyone on your list! Find generous presents like grills, ice chests, couches, or cozy recliners. Treat loved ones to luxury pillows, sheets, or even a new mattress for a gift that keeps on giving.

Don’t forget fun stocking stuffers, including flavorful seasonings, sauces and BBQ accessories that make great holiday gifts.

Beyond gifts, Hudson’s Appliance offers great deals on appliances, outdoor furniture, and more—and they price match! Follow Hudson’s on Facebook or Instagram for updates and stop by their convenient locations in Paradise or Chico to make your holiday shopping easy and unique.

Hudson’s Appliance Outdoor & More  Three convenient locations

454 Pearson Rd. Paradise

587 Country Dr. Chico Located inside Ace Hardware 417 Main St. Chester (530) 877-6312

Visit our website! Like us on Facebook!

Joy Lyn’s Candies: A Ridge holiday tradition

This holiday season, make your gift giving a sweet experience with Joy Lyn’s Candies. Many holiday favorites like Pumpkin Pie Truffles and Peppermint Bark will be available. Enjoy our new Sawmill Peak cookie piece, a delicious combination of coconut, caramel and chocolate. In addition, choose from a wide selection of hand-crafted chocolates, Sierra Nevada Beer Brittle and more, all made fresh in Joy Lyn’s candy kitchen.

Since 1969, Joy Lyn’s Candies has made their award-winning chocolates using only the best and freshest ingredients carefully cooked into each small batch. Visit Joy Lyn’s Candies and enjoy the Willy Wonka inspired mural on the building and watch delicious candies being made in Paradise’s own chocolate factory. Mail orders available at www. joylynscandies.com

Joy Lyn’s Candies

220 Pearson Road, Paradise (530) 872-9167

Mon - Sat 10 a.m. - 5 p.m. www.joylynscandies.com

Think Paradise for all your Think Paradise for all your

Birkenstock, a holiday gift favorite made in the USA

This season you will find the perfect gift of comfort, warmth and style with the Baker’s Birkenstock selection of footwear for the entire family. Choose from winter boots to snuggly slippers and a unique selection of jewelry, leather bags and other accessories. Proud of their traditional sit-andfit shoe service, they will happily work with you to find the right shoe.

Socks make great stocking stuffers! Check out their fun selection. They are always happy to bring items from the Chico store and offer to special order as well. Gift Certificates are always a welcome surprise.

Baker’s Birkenstock 691 Fir St., Paradise (530) 762-0640

Tues - Fri 11 a.m. - 5 p.m. Sat 11 a.m. - 4 p.m.

Give the gift of gaming, experience the ultimate arcade adventure

This holiday season, go beyond the ordinary and give the gift of unforgettable fun!

Modern arcades offer more than just classic and modern games — think high-energy axe throwing, mind-blowing VR experiences, and private party rooms perfect for celebrations. Whether it’s battling in virtual worlds, hitting the bullseye, or enjoying retro favorites with friends, there’s something for everyone.

The perfect gift for thrillseekers, families, and gamers of all ages. Wrap up excitement, connection, and lasting memories — give the gift of gaming, arcade-style!

Paradise Playdium 6848 Skyway, Paradise Shopping Center (530) 354-4831

Thurs 3 - 8 p.m., Fri 3 - 11 p.m. Sat 12 - 11 p.m., Sun 12 - 9 p.m. www.paradiseplaydium.com

Skyway Antique Mall: A Paradise gem for vintage treasures

Opened by owner Bille Estrada in 2000, the 10,000 square-foot Skyway Antique Mall quickly became a favorite for collectors and antique enthusiasts. Located on the Skyway entering Paradise, the mall is adorned with the vibrant “Love Letter to Paradise” mural and features a variety of local dealers offering a vast selection of vintage finds. Shoppers discover everything from elegant Victorian furniture to quirky mid-century modern decor. The mall also boasts a collection of vintage glassware, pottery, estate jewelry, art, antique prints, and a curated selection of vintage handbags. See us on Facebook.

Skyway Antique Mall 6118 Skyway, Paradise (530) 877-6503  Thurs 3 - 8 p.m., Fri 3 - 11 p.m. Sat 12 - 11 p.m., Sun 12 - 9 p.m.

Holiday shopping needs! Holiday shopping needs!

Cheers to the holidays at Skyway Liquor

Celebrate the season with Skyway Liquor’s unbeatable selection of festive wines, fine spirits, craft beers and other holiday favorites. The spacious store offers everything needed for holiday gatherings or gifts.

Customers will find trusted brands, seasonal specialties, and friendly service all under one roof. Whether planning a party or simply looking for the perfect bottle to share, locals know Skyway Liquor is the go-to destination.

Conveniently located on Skyway next to True Value Hardware, Skyway Liquor makes shopping easy and affordable for the holidays.

Stop in today for a free sample, cheers to great deals and happy holidays!

Skyway Liquor 6848 Skyway, Ste N Open 7 days a week

Bobbi’s Boutique for holiday fashions and gifts

At Bobbi’s Boutique, discover name-brand women’s fashions to carry you through the holiday season in comfort and style. You’ll find favorites like Habitat, Wild Palms, and Jess & Jane—perfect for treating yourself or gifting. From cozy sweaters and winter scarves to stylish purses and wallets, there’s something special for everyone. If jewelry is on your list, explore distinctive pieces sure to delight. You’ll also find an array of thoughtful gifts including soaps, scented candles, home décor, and more. And when you can’t decide, a Bobbi’s Boutique Gift Certificate is always a welcome choice! Follow us on Facebook for holiday specials.

Bobbi’s Boutique 6264 Skyway, Paradise (530) 564-4227 Tues-Fri 10 a.m.-5 p.m. Sat 10 a.m.-4 p.m.

Make Holiday shopping easy at True Value in Paradise

Make holiday shopping stress-free this season at your local True Value Hardware in Paradise. Whether you’re searching for the perfect holiday gift or gearing up for seasonal projects, the store has something for everyone. Shoppers will find tools, outdoor gear, home improvement essentials, and unique stocking stuffers. Check out gifts for pet lovers and pets. True Value offers trusted brands, seasonal specialties, and friendly service all under one roof. Rental equipment is also available for winter DIY projects.

With extended hours, a wide selection, and the convenience of shopping local, there’s no better place to check off everything on your holiday list.

True Value Paradise 6848 Skyway, Ste. L, Paradise Plaza Open 7 days a week. 7 a.m.–7 p.m.

Think Paradise

Think Paradise

Kick off the holidays at Coyote Ridge Mercantile!

Celebrate the season during the Paradise Christmas Preview weekend, November 7–8, at Coyote Ridge Mercantile. Explore festive gifts from local artisans, specialty-grade coffee, holiday décor, gourmet treats, and more. Local makers have outdone themselves with items perfect for gifting! Enjoy special promotions all month, including Christmas on the Ridge seasonal coffee roast and 12 Days of Coffee gift baskets—ideal for sharing the spirit of the Ridge. Start your shopping and kick off the holidays with Coyote Ridge Mercantile!

Coyote Ridge Mercantile (Formerly Buffy’s)

797 Elliott Rd., Ste. E, Paradise Tues-Sat 10 a.m. – 5 p.m. CoyoteRidgeCoffee.com

Shop with heart this holiday season at Thrift Haven

This holiday season, shoppers can discover unique treasures at Thrift Haven. The local thrift boutique offers everything from cozy sweaters and sparkling accessories to home décor and one-of-akind finds perfect for gifting.

Every purchase supports the mission to keep quality items out of the landfill and give them a new story. By choosing Thrift Haven, shoppers can skip the stress of big-box stores and instead find thoughtful, affordable gifts their loved ones will truly cherish. Shopping local has never felt so good.

Wrap up Paradise Lake as a holiday gift this season

Give the gift of miles of hiking and biking, great fishing and wonderful views at Paradise Lake by wrapping up an annual Paradise Lake pass this Christmas. Recreation opportunities at Paradise Lake are managed for Paradise Irrigation District (PID) by the Paradise Recreation and Park District (PRPD).

Buy a pass online or at PRPD’s office; annual passes are $30. To purchase online, go to: https:// paradiseprpd.activityreg.com/selectactivity_t2.wcs and select “Paradise Lake” under “Select Activity.” Note: It may be listed as an activity under “Fall// Winter 25-26”.

Holiday shopping Holiday shopping

Paradise Reflections opens its doors for the Holidays

Just in time for the festive season, Paradise Reflections is now open and ready to welcome the community! Owner Carrie Max is thrilled to finally bring her dream to life and share this charming new space with the community.

It’s a place filled with local treasures, where new possibilities continue to unfold. It features delightful, one-of-a-kind creations from talented local artists and craftspeople. You’re sure to find something special, and affordable, for everyone on your list.

Experience holiday cheer, great food, and expert gift wrapping all in one place. This unique building, featuring convenient drive-up windows, offers grab-and-go drinks and delicious Wednesday meals prepared by Green Paradise. You can also bring in your holiday gifts for professional wrapping— they’ll be ready and beautifully finished in no time.

Paradise Reflections 6848 Skyway, Paradise Shopping Center Wed - Sun 9 a.m. – 2p.m.

Arbonne ~ wellness & self-care gifts you can feel good about giving!

Indulge this season with the Arbonne Holiday Wellness Collection! Choose from curated holistic nutrition and self-care gift sets and past bestsellers. Find something for everyone on your list. Arbonne products are crafted with clean, plant-based formulas designed to support the well-being of the whole family. Let Jenn be your personal shopper! jenniferbrooks.arbonne.com | 530-864-1211

Gift the beauty of the Ridge and beyond!

The Jeremy Vesely Photography 2026 Fine Art Calendar, mugs, and magnets make perfect, unique gifts – all from a local Paradise artist.  jeremyvesely.com

A Stitch Above Embroidery & Shirt Printing

Making you look good...one stitch at a time! Come see us at our temporary location in Oroville, 2050 Lincoln Street, Oroville. (Inside Jimmy’s Trophiesacross from the Police/Fire dept.) www.astitchaboveparadise.com (530) 413-9887

Give the gift of health this holiday season

Your body is an amazing network of systems working together to keep you feeling your best. When nutrition falls short, those systems let us know it’s time for extra support.

Melaleuca’s Peak Performance Total Health Pack provides comprehensive nutritional support—fortifying your body like no other supplement can. Its patented Oligo® technology ensures greater nutrient absorption for real, lasting benefits. For personalized guidance and local service, contact Jerre Bates, Melaleuca Independent Representative, to learn more or place your holiday order today! melaleuca.com/jerrebates (530) 826-6560

• Town of Paradise to create a one-page Buyer Advisory Form requiring both disclosure and an Owner-Builder signature.

• Consider a transfer tax on Owner-Builder sales within one year of the Certificate of Occupancy to discourage speculative flips lacking buyer protections.

Coming Soon: The Paradise New Home Buyer Resource Packet

To further strengthen consumer protection, the Town of Paradise Building Resiliency Center (BRC) is developing a New Home Buyer Packet — a comprehensive guide designed to walk buyers step-by-step through the process after purchasing a newly built home.

This packet will include essential documents, checklists, and practical advice to help buyers understand their rights and responsibilities before or immediately following escrow. REALTORS® should encourage clients to obtain this packet from the BRC and review its contents carefully.

The resource draws on CSLB guidelines and local requirements, ensuring transparency and consistency in new construction transactions across Paradise.

Key components of the Home Buyer Packet include:

• Home Buyer Checklist: A complete subcontractor list (required before final inspection) included in the home’s Operation and Maintenance Manual. It outlines who performed site prep, foundation, framing, systems, and finishes, including contact information and license numbers—so buyers know exactly who to call for warranty issues.

• Licensed Contractor vs. Owner-Builder Comparison Flyer: Summarizes the key differences, highlighting the advantages of purchasing homes built by licensed professionals.

• Tips on Hiring a Contractor: A consumer protection checklist to help buyers verify licenses, request lien releases, and avoid unlicensed or unscrupulous builders.

Best Practices for Buyers and REALTORS®

For buyers, diligence is the best defense. Conduct a final walkthrough before closing, verifying that work is complete and up to standard. Review all documents in the Home Buyer Packet and ask questions about anything unclear. Confirm contractor credentials, review warranty coverage, and keep thorough records of all correspondence and agreements. This attention to detail helps prevent misunderstandings and provides a clear path for resolving postpurchase issues.

For REALTORS®, education is key. Agents are often a buyer’s first and most trusted source of information. Discuss builder types early in the home search process, reference the Home Buyer Packet, and direct clients to verify contractor licenses through the CSLB. For owner-built homes, emphasize the importance of disclosures and the proposed Buyer Advisory Form to ensure full understanding of potential risks.

If concerns arise after purchase, buyers can file complaints directly with the CSLB online or by calling (800) 321CSLB. For license history or verification, contact the Northern Region office at (916) 255-4041.

Building Confidence and Resilience

Purchasing a newly constructed home in Paradise is more than a real estate transaction—it’s an investment in the future of a community defined by resilience and renewal. By understanding the distinctions between licensed contractor and owner-builder projects, buyers can protect their investment and enjoy peace of mind. REALTORS® can strengthen that confidence by equipping clients with the right resources and encouraging

Check-In: 3:00 P.M.

Check-Out: 11:00 A.M.

Pets may be accepted.

Please contact the hotel directly for full details.

Virus protocols strictly followed

transparency at every step.

Together, through education, accountability, and collaboration, the Ridge continues to rebuild stronger, smarter, and safer than ever.

For more information, visit the Building Resiliency Center or explore resources at townofparadise.com/ building.

Licensed Contractors vs. Owner-Builders

These differences are especially relevant in Paradise, where rebuilding emphasizes resiliency features like fire-resistant materials, defensible space, and energy-efficient systems. Homes built by licensed contractors—often through established construction firms—offer structured warranties and predictable quality. Owner-built homes, while sometimes more affordable or customized, carry greater risks due to fewer regulations and less accountability. By learning the distinctions and leveraging community resources, both buyers and REALTORS® can play an active role in ensuring Paradise’s homes—and its future—are built to last.

Find Trusted Contractors

Connect with licensed, local professionals dedicated to quality building on the Ridge. Visit the Construction, Repair & Improvement listings in paradisechamber.com’s business directory to connect with licensed, community-focused professionals dedicated to quality building on the Ridge.

Find Trusted Realtors

Work with licensed, community-focused professionals who support responsible growth on the Ridge. Visit the Real Estate listings in paradisechamber.com’s business directory

NCB,

from page A-1

tale by E.T.A. Hoffmann, The Nutcracker has delighted audiences for generations. Whether experiencing it for the first time or returning as part of your holiday tradition, the Nutcracker will capture your imagination and transport you to a magical world of brave toy soldiers and dancing snowflakes. Follow Clara, as she embarks on a journey filled with colorful characters, breathtaking costumes, and majestic scenery.

This year’s production will feature new sets, costumes, and refreshed choreography, offering audiences a magical twist on a beloved tradition. Northern California Ballet’s talented dancers, joined by guest performers, promise an evening of artistry, storytelling, and holiday spirit.

Northern California Ballet is a nonprofit organization dedicated to providing exceptional ballet training and performances for the community.

Performance Dates & Details

• Location: Paradise Performing Arts Center, 777 Nunneley Rd., Paradise

• Dates: December 19, 20, 21, 2025

• School Performance: December 19, 10 a.m. — $2 per ticket (minimum of 10 students)

• Tickets: Available online beginning Nov. 1, www.northerncaliforniaballet.com

• Info: Email info@northerncaliforniaballet.com or call/text (530) 570-2731

The Snow Scene from The Nutcracker 2024.

The Nutcracker and the Mouse Queen in 2023.

Photos by Amber Thompson Photography

Be a ‘Holiday Hero’ in 2025: Brighten the season for Ridge kids and families

By Rashell Bobst Chief Executive Officer, Boys & Girls Clubs of the North Valley

The holidays should be filled with warmth and joy, but for many families, they bring added stress. At Boys and Girls Clubs of the North Valley, we’re working to change that, and you can help.

Thanks to generous community members like you, we’ve been able to offer families support without barriers, paperwork, or judgment. Every coat, gift card, and act of kindness reminds our kids they are seen, valued, and not alone.

“Turkey Time” returns, serving hundreds of club families

Our annual Thanksgiving tradition returns November 18th at Terry Ashe Park, serving hundreds of Club members and their families a warm, festive meal. It’s one of the most beloved events of the year, bringing joy, connection, and comfort to our community.

Ways you can make a difference this holiday season

1. Warm Coats for Kids - 177 requests and counting - help us keep children warm this winter.

2. Adopt-A-Kid (or a few!) - 57 kids are hoping for a brighter holiday - your support can make it magical.

3. Gift Cards for Families — help families shop for food, gas, and essentials.

4. $20 a Bag – Food Support - Help us distribute over 600 food bags during school breaks.

5. Cash Donations - Every dollar goes directly to supporting local families.

6. Contact our Case Manager Erin Kennedy - ekennedy@bgcnv. org | (530) 899-0335

Thank you for helping us bring hope, comfort, and joy to the kids who need it most this holiday season.

Paradise Police Officers’ Association hosts annual ‘Shop with a Cop’ event

By Kevin Tuck School Resource Officer, Town of Paradise Police Dept.

The Paradise Police Officers’ Association (POA) is once again hosting our annual Shop with a Cop event, and we are seeking the community’s support to make it a success.

This program gives members of the Paradise Police Department the opportunity to meet local children and take them shopping for Christmas gifts—for themselves and for their families. Each child is nominated by their school.

Thanks to the generosity of our community, we are able to bring joy and hope to several children across the Ridge during the holiday season. This event would not be pos-

sible without your donations and partnership.

We invite you to contribute to this program and together we will brighten Christmas for local kids. Every contribution, large or small, makes a meaningful difference.

On behalf of the POA and the children we serve, thank you for your support. As an agency this is one of our most rewarding days of the year.

To contribute, contact: Kevin Tuck School Resource Officer Town of Paradise Police Department 5595 Black Olive Drive Paradise, CA 95969 530-872-6241 ktuck@townofparadise.com

“Turkey Time” is a long-time tradition for Boys and Girls Club families. Amazing food prepared and served with love.

Paradise Police Department’s “Shop with a Cop” continues a cherished tradition, connecting officers with Ridge kids for a fun day of holiday shopping.

Wildfire mitigation & insurance on the Paradise Ridge

By Rebuild Paradise Foundation

The Rebuild Paradise Foundation (RPF), with support from the North Valley Community Foundation, First Northern Bank, and Assemblymember James Gallagher, recently hosted a landmark forum on insurance, wildfire resilience, and the power of collective mitigation. The event featured leading voices from CAL FIRE, the Town of Paradise, IBHS (Insurance Institute for Business & Home Safety), Mercury Insurance, and the California FAIR Plan, bringing science, policy, and local action together to help Ridge residents understand how mitigation translates to insurability.

Mitigation is working and insurers are taking notice

Homes that meet today’s building standards and maintain strong defensible space are starting to see better insurance opportunities.

While Mercury Insurance is no longer writing policies in Paradise, their initial 200 policies for well-mitigated homes helped demonstrate that riskreduction efforts matter. Mercury has since expanded into Magalia, where they are writing new policies for newly constructed, stick-built homes with defensible space.

Other insurers are now beginning to recognize and reward mitigation measures as they assess the potential to return to the Ridge. Fully mitigated homes may qualify for significant premium discounts, and participation in Firewise USA neighborhoods can add additional savings. The takeaway: consistent, communitywide mitigation remains the clearest path toward more insurance options.

The science behind safety: IBHS in focus

Alistair Watt, Chief Product Officer at IBHS, shared insights from the organization’s cuttingedge research lab, where engineers build and burn full-size homes to understand how materials and designs perform against wildfire, wind, and hail.

This research powers the Wildfire Prepared Home program, which certifies homes that meet rigorous mitigation standards, turning a homeowner’s effort into measurable proof of low risk.

cants within the Camp Fire footprint.

Paradise now leads the nation in adoption, with 73 homes certified and more underway, supported by a local grant refunding the first 100 application fees. The process is simple: apply at wildfireprepared.org and schedule an inspection. Watt emphasized that the biggest challenge remains Zone 0, the first five feet around a home kept free of combustibles. “People think doing 80% is enough,” he said. “But embers find the 20% you miss.”

As RPF Executive Director Jen Goodlin put it, “Zone 0 is the new seatbelt. You may not love it, but it saves homes.”

A grant that rocks: Rebuild

Paradise’s local innovation

Goodlin and RPF Vice Chair Casey Taylor highlighted the organization’s Defensible Space Grant, which provides $200–$500 in gravel to qualified appli-

Dozens of homeowners have completed the upgrade, including Jeanie and James, who used the grant to finish mitigation, qualify with a standard carrier, and save roughly $4,000 per year after leaving the FAIR Plan.

Goodlin’s message to homeowners was clear: Zone 0 isn’t about punishment, it’s about power. Homeowners can maintain beauty and greenery by relocating plants, using pots, and getting creative outside the five-foot buffer.

FAIR Plan: Safety net, not a destination

Philip Irwin, Broker Liaison for the California FAIR Plan, explained how the state’s “insurer of last resort” works, and why its rapid 400% growth since 2018 reflects both a crisis and an opportunity. The plan covers fire, smoke, explosion, and vandalism, but not theft, water damage, or liability (which require a separate policy).

New mitigation discounts are expected

in late 2025, rewarding defensible space and fire-resistant construction. “There are thousands of dollars of difference between brokers for the same property,” Irwin said. “Shop around.”

He praised Paradise as a model of organized recovery: “What you’ve done here is extraordinary. You’re setting the pace for the rest of the state.”

The Road Ahead: Resilience as an economic strategy

Goodlin closed with a reminder that no single measure will solve the insurance puzzle, but together, they already are. “We can’t change our hazard,” she said. “We live in a high-risk zone. But we can change our risk, and that’s what this community is doing.”

For Paradise, Magalia, and neighboring communities, the message is clear: mitigation isn’t just about safety, it’s an economic strategy. With coordination, science, and shared commitment, the Ridge is not only rebuilding but redefining what a resilient community looks like.

Representatives from Mercury Insurance joined the Rebuild Paradise Foundation to support community education on insurance and share recovery resources.

Pictured (left to right): Staci Galla, Administrative Assistant, Rebuild Paradise Foundation; Victor Joseph, President & Chief Operating Officer, Mercury Insurance; Jen Goodlin, Executive Director, Rebuild Paradise Foundation; Kelly Butler, Vice President, Mercury Insurance; Holly Sacks, Mercury Insurance; and Casey Taylor, Vice Chair, Rebuild Paradise Foundation.

PUSD Superintendent Betsy Amis takes the helm at PUSD

By Sheila Craft Executive Assistant to Superintendent, Paradise Unified School District

Paradise Unified School District (PUSD) proudly welcomes Betsy Amis as its new Superintendent. A dedicated educator and long-time district leader, Amis has served PUSD for the past 23 years in nearly every facet of public education, including roles as an elementary teacher, academic coach, assistant principal, principal, district consultant, and Director of Curriculum, Instruction and Compliance. She has also contributed to the profession as a university supervisor at California State University, Chico.

Amis began her educational journey at California State University, Chico, earning her undergraduate degree before completing her teaching credential at the University of California, Irvine. She launched her teaching career in the Irvine Unified School District, then returned north to Paradise Unified, where she has since built a legacy of leadership, resilience, and service to students and families. She later earned a master’s degree in education focused on Linguistically and Culturally Diverse Learners, along with her California Administrative Services Credential.

As Superintendent, Amis leads with a focus on high-quality teaching and learning, safe and supportive campuses, strong partnerships with families and the greater community. This work, she believes, is essential not only to student success but to restoring confidence,

rebuilding enrollment, and helping bring families and economic vitality back to the Ridge.

Deeply rooted in the Paradise community, Betsy is honored to lead PUSD at a pivotal time of rebuilding and renewal. She believes that strong public schools are essential to attracting families back to the Ridge and to creating a thriving, futureready community. In 2024, she was named ACSA District Administrator of the Year, and in 2025, she completed the ACSA Aspiring Superintendents Academy. She now leads with integrity, inclusiveness, and a student-centered vision for educational excellence.

Paradise Police Department and Paradise Unified School District welcome new school resource officer

By Kevin Tuck School Resource Officer, Town of Paradise Police Department

The Paradise Police Department (PPD), in partnership with the Paradise Unified School District (PUSD), is proud to introduce the community’s new School Resource Officer (SRO)—a dedicated position created to ensure a safe, supportive, and connected learning environment for students, staff, and families across the Ridge.

The SRO will serve as a consistent presence on PUSD campuses throughout the school year, assisting with school safety, student well-being, and schoolrelated events. While the SRO will primarily serve PUSD campuses, the program is designed to support schools and youth services across the Ridge.

The goal is to strengthen the bridge between students, schools, and law enforcement. By having an approachable, trusted officer on campus, we can build lasting relationships, foster open communication, and create a positive climate where students feel safe and supported.

The School Resource Officer will act as a liaison between the police department and the school community, assisting with safety planning, offering guidance to students, and providing resources to families.

Both PPD and PUSD share a commitment to youth development, proactive community policing, and cultivating a strong, safe school climate. The launch of the SRO Program reflects that shared vision.

For more information about the School Resource Officer Program, please contact the Paradise Police Department at (530) 872-6241.

The Original Dobrichs’

Kevin Tuck, resource officer, Paradise Unified School District.

Betsy Amis, new superintendent, Paradise Unified School District.

RidgeBucks: The perfect local gift for the holidays!

The Paradise Ridge Chamber of Commerce invites you to celebrate the season by giving RidgeBucks— our community’s shop-local gift card that keeps holiday dollars right here on the Ridge!

Since its relaunch earlier this year, RidgeBucks have been helping strengthen our local economy by supporting small businesses, creating jobs, and fostering community connections. With more merchants joining each month, there’s never been a better time to give the gift of local love.

Bucky says: shop local!

You’ve probably seen Bucky, the friendly face of RidgeBucks, around town! Participating businesses proudly display Bucky signage to show they accept RidgeBucks—reminding everyone that every RidgeBuck spent helps build a stronger, more vibrant Ridge.

Why RidgeBucks make the perfect holiday gift

ü Shop Local, Strengthen the Ridge Keep your holiday spending right here at home.

ü One Card, So Many Choices – Redeemable at a growing list of restaurants, retailers, salons, and entertainment spots.

ü Perfect for Every Occasion – Holidays, birthdays, employee appreciation, or “just because.”

ü Easy to Gift and Share – RidgeBucks are fully digital! Choose your amount, send electronically, and let your recipient shop local with ease.

e Want something to wrap? While RidgeBucks are entirely digital, the Chamber is happy to provide festive envelopes featuring Santa Bucky, perfect for those who wish to print and present their RidgeBucks in person.

Volume discounts for businesses & organizations

Spread holiday cheer and make an even bigger impact! Businesses, nonprofits, and schools can enjoy special volume discounts when purchasing RidgeBucks for:

• Employee rewards and incentives

• Customer appreciation or giveaways

• Community programs or fundraising events

Organizations with an EIN number may qualify for reduced or waived purchase fees, custom-branded cards, and personalized support. Minimum purchase: $1,000. (Cards must be used for gifts, rewards, incentives, or promotions.)

How it works

x Select your RidgeBucks gift card value

x Send it instantly via email

x Recipients shop at participating Ridge businesses

Give the gift that gives back—shop local, give local, and grow local!

Get your RidgeBucks today

Join the effort to strengthen our community— purchase your RidgeBucks today at ParadiseChamber. com and look for Bucky around town! Together, we’re rebuilding and celebrating our Ridge—one RidgeBuck at a time.

RidgeBucks merchant participation: The basics

Open to Paradise Ridge Chamber members— participation is free, simple, and rewarding!

x No special equipment – process like Mastercard x 100% digital – powered by Yiftee, available via ParadiseChamber.com

x Merchants receive full card value (standard Mastercard CNP fees apply)

Opt in anytime and help keep local dollars where they belong—right here on the Ridge! Not yet a member? Join us at ParadiseChamber.com

– click “Join Today!”

Questions? Call 530-877-9356 or email info@paradisechamber.com.

ohn was a long time resident of Paradise ( graduated from PHS in 1982) and has been serving the Ridge for 29 years. His law office on Almond Street burned in the fire, and he has established an office at the bottom of the Skyway at 45 Jan Court, Suite 170, Chico. John and his wife are huge supporters of our community. John is Butte County’s longest actively practicing certified specialist in Estate Planning, Trust and Probate Law. His practice is limited to:

Picture yourself at PID: Here’s

how to find our job openings!

By Tonya Dale Cedar Creek

Paradise Irrigation District is our community-owned water district; our team of great employees deliver quality water 24/7 to Paradise residents, and we have job opportunities! Our staff includes employees working in the Treatment Plant, in Transmission/Distribution, in the office (Customer Service) and district administration. There may be temporary as well as permanent positions available. PID offers a generous benefit package as well as opportunities to continue

learning—and growing into a great career. It’s rewarding being a vital part of the team that’s helping Paradise to rebuild and thrive.

For current open positions, check out PIDWater.com/jobs.aspx

You can also sign up on the same page (under “Notify Me”) to be kept informed about future job openings.

We’re thankful to Paradise Rotary for featuring PID in their series exploring career possibilities for local students; you can watch it here to find out more: https://www. facebook.com/paradiserotary/ videos/1733787084008787

Protect your home this winter

Quick action tips to prevent frozen pipes

If you think you may have frozen pipes or your faucets are not flowing normally, do this immediately to reduce potential water damage:

• Close main water shut-off valve ASAP and before temperatures go above freezing.

• Have towels and buckets to prepare if the pipes are frozen.

• Open all faucets inside and outside and drain remaining water from pipes.

Avoid frozen water pipes!

• Slowly turn water back on. Inspect for leaks. Turn water off immediately if you see one.

• Check attics and crawl spaces for leaks also.

• Don’t use torches or heat guns to quickly thaw pipes– a fire hazard!

• Listen and watch for leaks as temperature comes above freezing.

• Call a licensed plumber for pipe damage repairs.

Here’s what to do before cold weather

• Know where your main water shutoff valve is before an emergency.

• Be sure backflow device is covered with insulating frost bag supplied by PID when installed. Missing? Call PID (530)877-4971

• Close exterior vents, crawl spaces, and doors to prevent cold air from freezing water pipes.

• Identify and insulate water pipes at risk of freezing.

• Going away? Keep on minimum heat. Open bathroom and kitchen lower cabinets exposing pipes to warmer air. Let cold water drip from faucets served by exposed pipes.

Information on all listed events, and more, may be found on ParadiseChamber.com’s community calendar; updated daily.

Ongoing:

Paradise Art Center/ Dysert Art Gallery

Weekdays, 1 – 4 p.m.

5564 Almond Street, Paradise, cubfan1a@yahoo.com, (707) 480-2426 or (530) 327-8626. Visit paradise-art-center.com for more classes and workshops.

Shows:

• Glazed and Confused November 1 – 29; opening reception: Nov. 1, 5 – 7 p.m.

• General Gallery Show -- December 6 - 31

• General Gallery Show January 3 – 31; opening reception: Jan. 3, 4 – 6 p.m.

• Fiber Art Show February 7 – 28; opening reception: Feb. 7, 4 – 6 p.m.

• General Gallery Show -- March 7 – April 4

Tai Chi & Qi Gong

Wednesdays, 9:30 - 11:00 a.m.

Paradise Stronger, 6848 Skyway, Paradise, equilibrium@paradisestronger.org, (530) 990-2798

Bingo at the Vets Hall

Wednesdays, 4:00 - 7:00 p.m.

Paradise Memorial Veterans Hall, 6550 Skyway, Paradise, (530) 781-3851

“Life Recovery Journey” 12-point Program

Wednesdays, 6:30 - 8:30 p.m.

Our Savior Lutheran Church, 6404 Pentz Rd., Paradise Program based on Biblical principles offering hope and healing. Free. marielle.peterson@ gmail.com , (714) 478-5610 or (714) 602-5443

Trivia Night at Nic’s

Thursdays, 5:30 - 8:00 p.m.

Nic’s Deli, 6256 Skyway, Paradise, kinseymallory22@gmail.com, (530) 413-9422

Fridays for Lunch

Fridays, 12 – 1:30 p.m.

Paradise Lutheran Church, 780 Luther Drive, Paradise. All are invited to a free community lunch! (530) 877-3549

Farmer’s MarketMobile

2nd & 4th Sunday, and every other 5th Sunday 11:30 a.m. – 1:30 p.m. Magalia Community Park (parking lot), 13917 South Park Drive, Magalia. Fresh produce, magaliacommunitypark.org, (530) 413-9158

Let’s Dance!

Sundays: November 2, 16, 30. December 7 21, 12:30-4:30 p.m.

Paradise Elks Lodge, 1100 Elk Lane, Paradise Grab your friends and spread the word! Doors Open: 12:30 p.m. Line Dancing Lessons: 1-2 p.m. Music and dancing: 2-4:30 p.m. All dancers are welcome! Casual attire. Admission: $8.00 per person includes free water, tea, coffee, a 50/50 drawing. Snacks to share welcome. Ed Cannon, 530 586 2826

Women’s Social Club on the Ridge

Fourth Monday, 11:30 a.m. – 1 p.m.

Location varies; contact for details, potluck social welcoming women on the Ridge. Free for first two visits, wsclubnewsletter@gmail.com

Paradise Town Council Meeting

Second Tuesdays, 6 p.m.

Paradise Town Hall, 5555 Skyway, Paradise, townofparadise.com/meetings, melvis@ townofparadise.com, (530) 872-6291

Paradise Elks Burger Night

First Wednesday, 5 – 8 p.m.

Paradise Elks Lodge, 1100 Elk Lane, Paradise, paradisepines@yahoo.com

PID Regular Meeting

Third Wednesday, 6:30 p.m.

Paradise Irrigation District Board Room,

CALENDAR OF EVENTS

6332 Clark Road, Paradise, pidwater.com/ agendacenter, (530) 877-4971

Disabled American Veterans Monthly Meeting

First Thursday, 6:30 - 7:30 p.m.

Paradise Memorial Veterans Hall, 6550 Skyway, Paradise, cmdr.dav.106@gmail.com

Coffee & Donut Veteran Outreach

First Friday, 8 a.m. - 12 p.m.

Paradise Memorial Veterans Hall, 6550 Skyway, Paradise, (206) 679-0853

Paradise Friends of the Library Book Sale

Third Saturday, 10 a.m. – 2 p.m.

Butte County Library, Paradise Branch, 5922 Clark Rd, Paradise. All proceeds support Paradise Library, (530) 228-0771

Town of Paradise Homebuyer Workshop

First Friday every even month, 9 a.m. – 12:30 p.m.

Town of Paradise Council Chambers, 5555 Skyway, Paradise.

Don’t miss this chance to make informed choices. Reserve your spot by calling (530) 872-6291x122

Theatre on the Ridge

Thursday - Saturday, 7:30 p.m.; Sunday, 2 p.m.

Theatre on the Ridge, 3735 Neal Rd, Paradise, (530) 877-5760, totr.org

• 1940 Radio Hour November 6 – November 23

• StageCoach Youth Theatre: A Merry Holiday in Oz December 5 – 7

• Hello, Dolly! January 23 – February 15

• Four Old Broads March 6 – 29

November

Homespun Holidays Craft Show

Friday, November 7 - Saturday, November 8, 10 a.m. – 4 p.m.

Paradise Masonic Lodge, 5934 Clark Rd, Paradise. Support local artisans. bkspdse@pacbell.net , (530) 228-8724

Paradise Christmas Preview

Friday, November 7 and Saturday, November 8

Downtown businesses, Skyway, Paradise. Kick off the holiday season and support local businesses. heidi.lange@sbcglobal.net, (530) 513-1665

5th Annual Phoenix 5k

Saturday, November 8, 8 – 11 a.m.

Paradise Stronger, 6848 Skyway Suite P, Paradise

A tribute to the strength and resilience of the Ridge community. Registration: paradisestronger.org/phoenix-5k, race@paradisestronger.org, (530) 990-2798

Race registration/check-in: 8 – 8:45 a.m.

Race start: 9 a.m.

Free community pancake breakfast: 8 – 11 a.m.

Bags and Beans Cornhole Tournament and Chili Cookoff ‘25

Saturday, November 8, 9 a.m. – 6 p.m.

Terry Ashe Recreation Center, 6626 Skyway, Paradise. Register at paradiseprpd.com

Magalia Community Center: Mardi Gras Gala

Saturday, November 8, 6 – 10 p.m.

Magalia Community Center, 13917 South Park Drive, Magalia.

mission, RSVP: events@magaliacommunitypark. org, tickets: paybee.io/quickpay.html?handle=gtp ros&ppid=5#optionList

Grit Fitness Ribbon Cutting

Thursday, November 13, 5:30 p.m.

6626 Clark Road Suite N

Join us to celebrate Grit Fitness’ first anniversary with a Chamber ribbon cutting! Enjoy a brief ceremony, photos, refreshments, and networking with Ridge professionals. Free and open to all—bring your cards and community spirit!

James Square 2nd Fridays Night Market

Friday, November 14, 5 - 7 p.m.

James Square Plaza, 5905 Clark Road, Paradise. Celebrating creativity and community in a relaxed setting, info@themixedmarket.com

Paradise Elks Lodge Fall Craft Faire

Saturday, November 15, 9 a.m. – 3 p.m.

Paradise Elks Lodge, 1100 Elk Way, Paradise. A great selection of vendors. Elks will be serving lunch. #shoplocal, heidi.lange@sbcglobal.net, (530) 513-1665

Good Fire Festival

Saturday, November 15, 9 a.m. – 4 p.m.

Noble Park, 6712 Pentz Road. Whether you’ve been affected by wildfire, want to use fire as a land management tool, or hope to restore beneficial fire in your community—this event is for you! Register: bit.ly/N2NGoodFire25, david@ bcrcd.org

John Craigie with the Coffis Brothers –Keep it Warm Tour 2025

Sunday, November 17, 6 p.m. doors open, 7 p.m. show starts

Paradise Performing Art Center, 777 Nunneley Rd, Paradise Tickets available online at Johncraigie.com

VFW Craft Fair

Saturday, November 22, 9 a.m. – 4 p.m.

Sunday, November 23, 10 a.m. – 3 p.m.

Paradise Veterans Hall, 6550 Skyway, Paradise, (530) 781-3851

Community Thanksgiving Dinner

Saturday, November 22, 11 a.m. – 3 p.m. Magalia Community Church, 13700 Old Skyway, Magalia. The community is invited to enjoy food and fellowship and a free complete turkey dinner. To volunteer to help, call (530) 877-7963.

December

Paradise Chamber’s Annual Installation and Awards Dinner 2025

Tuesday, December 2, 5:30 – 9:30 p.m.

Paradise Elks Lodge, 1100 Elk Ln, Paradise

The public is invited. Community awards recognizing individuals and businesses on the Ridge. Dinner, silent auction. Ticketed event. Call (530) 877-9356 or visit ParadiseChamber.com

Elks Kids Christmas

Saturday, December 6, Time TBD

Paradise Elks Lodge, 1100 Elk Ln, Paradise

Kids on the Ridge Christmas Party

Saturday, December 6, 10 a.m. – 1 p.m.

Paradise Veterans Hall, 6550 Skyway, Paradise Santa, face painting and lunch for Ridge kids 12 & under and their families. (530) 762-9275

Santa’s Arrival: Meet & Greet

Saturday, December 6, 4:30 p.m.

Watch as Santa arrives in a firetruck then get a chance to tell him what you would like for Christmas! bring your own camera for pictures with Santa.

Community Tree Lighting

Saturday, December 7, 5:30 p.m.

The evening culminates with PRPD’s annual tree lighting ceremony, as the towering tree on the Terry Ashe grounds is illuminated in a warm glow of holiday spirit. The lighting also serves as the perfect prelude to the community’s Lighted Truck Parade.

Lighted Truck Parade

Saturday, December 6, 6:30 – 7:30 p.m.

The parade begins at Thomas Ace Hardware, 542 Pearson Road, Paradise. Trucks proceed down Pearson to Skyway to Paradise Shopping Center and back to Thomas Ace Hardware.

Paradise Art Center Holiday Boutique

Saturday, December 7, 11 a.m. – 5 p.m.

Paradise Art Center, 5564 Almond St., Paradise

An array of handcrafted artwork for sale.

Paradise Symphony Orchestra (et. al.) - Holiday in Paradise Concert

Saturday, December 6, and Sunday, December 7, 3 - 5 p.m.

Paradise Performing Art Center, 777 Nunneley Rd, Paradise Celebrate the season with this beloved community tradition featuring the Paradise Symphony, Paradise Community Chorus, Northern California Ballet, and Paradise Art Center. With festive choral works, holiday favorites, visual artistry, and charming ballet performances, this joyful collaboration fills the stage with warmth, wonder, and music that brings generations together, paradisesymphony1958@gmail.com

Paradise Ridge Chamber of Commerce Holiday Mixer

Thursday, December 11, 5:30-7 p.m.

Paradise Art Center, 5564 Almond Street, Paradise Come celebrate with us as we toast our fantastic Ridge community!

James Square 2nd Fridays Night Market

Friday, December 12, 5 - 7 p.m.

James Square Plaza, 5905 Clark Road, Paradise. Celebrating creativity and community in a relaxed setting, info@themixedmarket.com

The Nutcracker presented by Northern California Ballet

Friday, December 19, 10 a.m. (school performance) and 7:15 p.m.

Saturday, Dec. 20, 2:15 p.m. and 7:15 p.m. Sunday Dec. 21, 2:15 p.m.

Paradise Performing Art Center, 777 Nunneley Rd, Paradise, info@northerncaliforniaballet.com

Paradise Elks Lodge Christmas Craft Faire

Saturday, December 13, 9 a.m.- 3 p.m.

A night of joy and generosity to raise funds for sustaining and the expanding the park’s

Holiday Craft Faire

Saturday, December 6, 10 a.m. – 6 p.m.

Terry Ashe Recreation Center, 6626 Skyway, Paradise. Homemade or locally-sourced clothing, food, ornaments, crafts, and more!

Tiny Voices –Children Sing Holiday Songs

Saturday, December 6, 4 p.m.

Children in the Christmas Time Tots program and community members perform before Santa arrives.

Paradise Elks Lodge 1100 Elk Lane, Paradise. Get your shopping done right here on the Ridge and #shoplocal, heidi.lange@sbcglobal.net, (530) 513-1665

February

Paradise Rotary Crab Feed

Saturday, February 7, 5:00 - 10:30 p.m. Venue TBD

Eat, drink and be merry at the best party in town.

RBJ13 Section 2 -Winter 2025

The new Paradise Animal Shelter is now open!

By Art Colyer President, Paradise Animal Shelter Helpers (PASH)

After 20 years of planning and fundraising, the dream of a new Animal Shelter in Paradise has finally become a reality! Our new shelter is open and fully functional—something we can all be proud of.

We now have two buildings. The original structure has been remodeled into the canine housing unit, complete with new kennels, quarantine rooms, and supply storage. The newly constructed building includes the reception area, offices, meet-and-greet room, exam and treatment room, and feline housing. The beautiful cat condos, built by Paradise Woodworks, feature an indoor/ outdoor ‘catio’ where cats can enjoy free play.

Come see for yourself (and maybe meet your new best friend!). The shelter is open to the public Tuesday through Saturday, 11 a.m.–3 p.m. Stay tuned for the announcement of our official Grand Opening date.

Paradise Animal Shelter 925 American Way, Paradise (530) 872-6275

A legacy grows: Foothill Mill & Lumber adds new warehouse

Foothill Mill & Lumber has been a cornerstone of Paradise construction for more than 70 years, with the Ely family proudly at the helm for over 55 of those years. What started as a modest lumber planing mill has grown into a full-service lumber yard, expanding in step with the evolving needs of the Ridge community it serves.

Then came November 2018. In a single day, the business lost everything—the hardware store, reman plant, planing mill, sawmill, and all equipment. “It took weeks just to get into town to assess our loss,” said owner Marshal Ely. “But I knew I had to reopen to help support the community I loved. Paradise is my home—it’s where I went to school, built my home, and raised my family.”

With determination and the help of a few original employees, Ely

Coyote Ridge Mercantile – a new chapter on the Ridge

Joan Davis, owner of Coyote Ridge Coffee, has expanded into retail with Coyote Ridge Mercantile, opening November 1st. Located at 797 Elliott Rd., Suite E in Paradise, the shop will transition over the holiday season from Buffy’s Gift Barn, continuing its mission of offering meaningful gifts and locally made goods.

The Mercantile brings together handcrafted items from regional artisans, gourmet foods, specialty coffee, and thoughtfully selected local products. Guests are welcome to enjoy a cup of coffee while they browse. While not a conventional café, The Mercantile offers a welcoming environment where guests can enjoy a cup coffee fostering moments of connection and discovery. For every bag of coffee sold, $0.50 is donated to The Rebuild Paradise Foundation to support continued recovery and community growth.

owner of Coyote Ridge Coffee, grows her business with the new Coyote Ridge Mercantile.

talent, Coyote Ridge Mercantile aims to be a place where shopping feels personal and neighbors quickly become friends. Catch the Spirit of the Ridge!

With a focus on creativity, community, and supporting local

Coyote Ridge Mercantile 797 Elliott Rd., Suite E, Paradise CoyoteRidgeCoffee.com Tues.-Sat. 10 a.m.-5 p.m.

began clearing the yard. Armed with two trash cans, a piece of plywood, and a laptop, Foothill Mill started selling materials again—handwriting receipts and delivering with a pickup truck. The community’s response was overwhelming. “Customers, old and new, came in thanking us for being here. I knew I made the right decision,” Ely said.

Since reopening, Foothill Mill & Lumber has expanded its inventory and is ready to open their new warehouse. The business continues to adjust to meet local needs and stay competitive. Their goal is to be competitive and keep tax dollars in Paradise.

“For me, healing from the fire means being here talking with our customers and watching our community grow,” Ely shared.

Atherton & Michael Law Office returns to Paradise

For more than three decades, attorney Christian “Chris” Atherton has been a familiar presence in the Paradise legal community.

Visit new warehouse for “Xtra Special Sales” on Holiday Preview Weekend Fri. Nov. 7. Foothill Mill and Lumber 6633 Pentz Road, Paradise Corner Pentz and Wagstaff (530) 877-3395 Open Mon.- Fri. 7:30 a.m.- 4:30 p.m.

Drawn to the Ridge’s smalltown spirit, he settled here in 1989 and opened his law office in 1995. Over the years, he built lasting relationships with generations of local families, guiding them through some of life’s most important decisions.

The 2018 Camp Fire brought devastating loss, including the destruction of the long-established office. Atherton remained committed to his clients, quickly relocating to Oroville to ensure uninterrupted service. With more than 30 years of experience in estate planning, wills, trusts, and estate administration, Atherton is now returning his practice to Paradise, a community he never stopped calling home.

Working alongside him is Amy Michael, whose story is equally rooted in Paradise. Michael’s parents moved to Paradise in 1979, and she grew up in the town she still calls home.

A graduate of Paradise High School’s Class of 1998, she continued her education at Butte College and Chico State before devoting her early years to raising her daughter, Fayth, whom she adopted through foster care.

In 2018, Michael joined Atherton’s office as a legal assistant while beginning law school at Cal Northern School of Law in Chico. Balancing family, work, and studies, she advanced to paralegal before graduating, passing the bar, and becoming a partner in the newly formed Atherton & Michael, LLP. Today, she serves local families in estate planning and related matters with both professional expertise and a lifelong bond to Paradise.

The practice also includes paralegal Dana Nelson, who joined in 2024. Nelson brings both skill and warmth to her role, strengthening the firm’s commitment to compassionate service.

Together, Atherton, Michael, and Nelson represent more than a law office—they are neighbors and advocates, dedicated to helping Ridge families plan with trust and care.

Atherton & Michael, LLP -

Foothill Mill & Lumber Company owner Marshall Ely, proud to carry on the family legacy.

Attorneys Chris Atherton and Amy Michael bring their practice back to the Ridge, a community they never stopped calling home.

Joan Davis,

New facility features cat condos, newly refinished kennels.

The new Foothill Mill warehouse expands with more inventory and shopping options, addressing community needs.

Community

Wonderful news—the Paradise Community Center is now complete! The once-lost Senior Center, destroyed in the Camp Fire, has been beautifully reimagined into a modern, welcoming facility designed to serve the entire Ridge community.

The new building features a grand entrance, fire-safe landscaping, and solar power, blending safety, sustainability, and style. Inside, guests will find a spacious main hall that can be divided to host large gatherings, smaller rooms for meetings and activities, and a fully equipped commercial kitchen ready for community events and celebrations.

This milestone is the result of more than six years of dedication, planning, and perseverance. The Paradise Community Center (PCC) Board is proud to gift this facility to the Paradise Recreation and Park District (PRPD), who will manage, maintain, and share it with the community.

PCC President Connie Wilhite expressed her gratitude and pride in the team who made it possible: Cheryl Habriel, Vice President; Bill Hopman, Secretary; Jan Keller, Treasurer; Mike Shores, Director; and Doug Runkle, Director. “It has been my honor to work with this group,”

Wilhite said. “A special thank you to each of you for your time and devotion to this project. We did this for the Town of Paradise and the surrounding communities on the Ridge.” Paradise Community Center 877 Nunneley, Paradise (530) 321-6303. Paradisecommunitycenter@yahoo.com

Repairs bring new life to Paradise Veterans Hall

By David J. “DJ” Lemire Commander American Legion

Built in 1927, the Paradise Veterans Memorial Hall has long stood as a gathering place for veterans and the community. Although the Hall’s sturdy bones have helped it endure nearly a century, time has recently taken its toll.

Last year, a small hole discovered in the stage floor revealed widespread dry rot. A subsequent inspection by Butte County in March 2025 found additional dry rot in a major beam supporting the kitchen floor. Out of caution, the county “red tagged” the stage, kitchen, and Blue Room to prevent further damage and ensure public safety.

The closure left many local groups scrambling. The American Legion Post 259, which regularly feeds the California Army National Guard in Oroville, was forced to pause operations. Several longtime users of the hall were left without a home for their events.

Fortunately, community members rallied. Former mayor and councilman Ron Lassonde worked tirelessly with Butte County and Paradise officials to navigate the permit process for temporary repairs. With help from David Lemire and his daughter Claire, damaged areas were opened for inspection by Rancho Engineering, which developed a plan with contractor Ron Hawkins.

A temporary structural fix was approved and, on October 2, 2025, the kitchen officially reopened. The final stage and kitchen repairs are expected later this year.

Special thanks go to Donn Thomson for milling new stage boards and to local supporters—including Janice Thrash of the Paddy Wagon and Lupita of Mi Rancho—for raising funds to keep the Hall’s legacy alive.

Paradise Veteran’s Memorial Hall Corner of Skyway and Elliott, Paradise

Paradise Community Center opens on the previous Paradise Senior Center location, 877 Nunneley Road, adjacent to the Paradise Performing Art Center.

The new larger, fully equipped commercial kitchen is ready to serve community events and celebrations.

Paradise Farmers’ Market grows new commercial building

Heinke’s Paradise Farmers’ Market, located on 5505 Skyway, is adding an 1,800 sq. ft. commercial building bringing together small businesses, fresh produce, and community spirit. The property features three spacious commercial suites, each with its own ADA-compliant restroom and inviting storefront. Its prime location next door to Paradise Town Hall offers excellent visibility to both locals and visitors traveling through Paradise, making it an ideal setting for thriving small businesses.

Owners Terran and Janelle Heinke continue a proud family tradition— offering beautiful plants and gardening advice you can trust.

This charming building will be home to the Ridge’s premier plants & produce nursery, where customers can explore a wide variety of plants, succulents, and locally grown goods. Whether stopping by for fresh-picked produce, unique plants, or just to enjoy a friendly smalltown atmosphere, this building will stand as a cornerstone of community life along the Skyway. On market days, the property comes alive with the sights and sounds of local vendors, live community connections, and the unmistakable energy that makes Paradise such a special place to live and shop.

Heinke’s Paradise Farmers’ Market

Every Saturday 8 a.m. to 1 p.m.

Paradise Reflections: A creative comeback with deep local roots

Do you remember the building that began as a photo mat store? It’s seen many great local businesses over the years, and now it shines again as Paradise Reflections, a new creative space opened by longtime resident Carrie Max.

A family legacy of creativity and community

Carrie moved to Paradise in 1969 when her parents bought and restored a 100-yearold building that had once been a stage stop, turning it into a hip craft store on Bille Road. Later, they opened the Wildwood Inn (now the Cozy Diner), where she watched her mother, Thea Max, sew uniforms for the entire staff and transform the space for every occasion and holiday—instilling in Carrie both a love for creating beauty and a deep sense of connection with her community. Carrie and her father, Ron Max, also ran The Brunch House before she left to raise a family. Carrie’s been back on the Ridge for over ten years now, reconnecting with her roots.

A Place to Create, Connect, and Dream

Recently opened, Paradise Reflections features the unique work of local artists, focusing on garden art --from floral bouquets and yard décor to playful creations like chicken coops and cows. She envisions it as a place where community, creativity, and joy come together.

Visitors can drop by to browse or simply

sit and chat. Soon, Green Paradise will add healthy, delicious food to the mix. Carrie has also started a Barter Book, inviting residents to share skills and support one another.

“Paradise Reflections,” Carrie says, “is a tiny place capable of enormous dreams—to the Max!” Paradise Reflections

6848 Skyway, Paradise Shopping Center Wed. - Sun. 10 a.m.– 4 p.m.

Carrie Max opens bright new spot for art and connection in Paradise.

Chamber celebrates business excellence and welcomes 2026 directors

The Paradise Ridge Chamber of Commerce invites the community to join in a festive evening celebrating local business excellence and the installation of the 2026 Board of Directors at the Annual Installation and Awards Dinner.

Paradise Chamber’s Annual Installation and Awards Dinner 2025

Tuesday, December 2, 5:30 – 9:00 p.m.

Paradise Elks Lodge, 1100 Elk Lane, Paradise

This special event will honor individuals and businesses on the Ridge with seven distinguished awards:

• Business of the Year

• Entrepreneur of the Year

• Legacy of Excellence (for businesses operating 10+ years)

• Non-profit Organization of the Year

• Ed Salome Award for Sustained Service to the Chamber

• Rising Star (new business)

• Special Recognition Award

Join Us for an Unforgettable Evening of Celebration!

Savor a delicious catered dinner by LoFi Café, a Chamber favorite known for putting a creative twist on classic dishes—this meal promises to be a true highlight of the night. A no-host bar will also be available, benefiting the Paradise Elks Lodge, so you can sip your favorite drink while supporting a great local cause.

The festivities don’t stop there! Our silent auction offers an exciting way for businesses to shine—donate gift certificates, merchandise, event tickets, or themed baskets to spotlight your brand in front of community leaders and Chamber members. Every tax-deductible contribution helps the Chamber continue its mission to strengthen and grow our Ridge business community.

Can’t make it to the event? You can still join the celebration through sponsorships or silent auction donations—there’s a participation level for every budget.

Award nominations, sponsorship opportunities, donation forms, and full event details are available on the Installation Dinner event page at ParadiseChamber. com or by emailing info@paradisechamber.com.

Don’t miss this chance to celebrate local excellence, connect with your community, and enjoy an evening to remember!

Kristen Sannar Regional Ops Coord.

Russell Flores Regional - Retail VP

Sheila Short Branch VP

COMMUNITY HONOR ROLL

Paradise Art Center rededicates gallery in honor of Kathleen Dysert Paradise

By Greg Sanchez President, Paradise Art Center

The Paradise Art Center (PAC) has rededicated and renamed its main gallery in honor of longtime president Kathleen Dysert, recognizing her 15 years of leadership and service to the community. The Almond Road facility on Almond Street, formerly known as Wheeler Gallery, is now officially Dysert Gallery.

The dedication was celebrated at two August events: the Paradise Ridge Chamber of Commerce mixer and later at the Visions and Verses Fine Arts Show reception. On both occasions, PAC President Greg Sanchez praised Dysert for her lasting contributions.

The Paradise Art Center has renamed its main gallery in honor of longtime president Kathleen Dysert. It is now officially called the Dysert Gallery.

the utility box art wrapping project throughout Paradise.

The Paradise Ridge community has once again shown the true meaning of generosity and unity by surpassing its fundraising goal during the 15th Annual Independence from Hunger Food Drive. Together, with the help of local partners and shoppers, $42,288 was raised, exceeding the original goal of $40,000.

This incredible achievement placed the Paradise Grocery Outlet as the top fundraising store in the nation, outperforming more than 519 other stores across the country participating in the campaign.

“Kathy deserves this recognition,” Sanchez said. “She led this organization from financial instability to a vibrant gathering place to gather pre-fire. Postfire she did her greatest work, expanding outreach to a smaller community, raising membership to record highs, and helping the Art Center become a healing place for the community.”

Dysert was also instrumental in rehabilitating the facility; we would not be where we are today without her dedication. She continues to lead PAC’s Community Outreach program and recently completed Phase One of

Her efforts extend beyond PAC, as she has served on multiple community boards and remains an active advocate for local arts. “She is a warrior for the art community and for Paradise in general,” Sanchez added. Our gallery is a perfect place to remember her contributions.

In her comments at the dedications, Dysert downplayed her own role in the success of the organization, thanking board members she has served with and the membership for making the Paradise Art Center what it is. She is grateful for the opportunities Paradise Art Center has given to her and the community.

“We are overwhelmed with gratitude for the generosity of our customers and the partnership of local businesses who matched donations throughout July,” said Wayne and Livia Kurtz, Independent Operators of Paradise Grocery Outlet. “Many customers made special trips just to donate; it was truly inspiring to witness this level of commitment to our community.”

The success of this campaign would not have been possible without the support of many local business partners, who matched customer donations and fueled the momentum:

All donations raised through the

Paradise location remain 100% local, directly benefiting community food pantries.

This campaign is part of Grocery Outlet’s national Independence from Hunger initiative to combat food insecurity, which continues to impact over 34 million Americans. With rising inflation and economic strain, the need for community-driven efforts like this is more important than ever.

About Grocery Outlet

Founded in 1946, Grocery Outlet Bargain Market is a high-quality, extremevalue retailer with independently operated locations across the U.S. Each store is deeply rooted in its community, with operators like Wayne and Livia Kurtz leading the way in giving back.

Paradise Grocery Outlet was named top fundraising store in the nation during July’s Independence from Hunger Food Drive. Owners Wayne and Livia Kurtz thank their staff and community for their commitment and contributions.

Hands On Tools: Building homes and futures in Paradise

By Melissa Crick Executive Director, Valley Contractors Workforce Foundation

The Valley Contractors Workforce Foundation (VCWF) proudly offers the Hands-OnTools Mobile Construction Training Program, a workforce development initiative designed to rebuild lives while rebuilding our community.

Founded in 2022 by the Valley Contractors Exchange, this industry-driven program addresses the growing workforce shortage while supporting the long-term recovery of Paradise. Through this tuition-free program, trainees receive NCCERcertified training and hands-on construction experience while working on meaningful projects

CWF offers a tuition-free program providing local trainees with hands-on construction experience.

right here in our community.

VCWF is building homes in Paradise, offering construction camps, creating community centers in partnership with the American Red Cross, and so much more. These projects not only help families return to the Ridge, but also give trainees the skills to launch stable, wellpaying careers close to home.

By partnering with local schools, contractors, and recovery organizations, VCWF is not only rebuilding homes but also building futures, one project at a time.

Whether you are looking for work or want to learn more about how you can support these efforts, visit vcwfonline.com or follow us on social media for updates on our Paradise builds and other exciting projects.

Hope Plaza: A lasting tribute to Paradise’s strength and resilience

By Melissa Schuster

After nearly seven years of fundraising and overcoming setbacks, Hope Plaza is finally a reality — a lasting gift to the Paradise community. In the earliest days after the Camp Fire, makeshift memorials appeared across the Ridge, underscoring the need for a permanent place of remembrance. Hope Plaza was born from that need — a compassionate space to honor lives lost, recognize the heroes who responded, and celebrate the community’s enduring spirit.

Designed as a symbol of healing and unity, the plaza offers a tangible source of comfort and reflection. It acknowledges the importance of storytelling in recovery — the power of sharing experiences, connecting with others, and making sense of loss.

Understanding this, actor Jamie Lee Curtis and the team behind Apple TV’s The Lost Bus selected Hope Plaza to express gratitude for allowing them to tell Paradise’s story. Their contributions, along with support from the North Valley Community Foundation, Otto Construction, Rebuild Paradise Foundation, The Law Offices of Larry Buckley, the Dan Kennedy family, Golden Valley Bank, Joe Early, and many others, helped bring the vision to life.

Intentionally named, Hope Plaza stands as a beacon of appreciation, celebration, and inspiration. It is to be a place of reflection that honors how we, the residents of Paradise, met this moment of tragedy with profound courage and resilience. It reminds us of how we were unified at that moment in time and how we persevered through unthinkable challenges. Hope Plaza celebrates our milestones and victories, demonstrates our immense gratitude to our ‘helpers,’ and inspires others to join us in moving forward.

To Appreciate – To Celebrate – To Inspire.

progresses on the

Hope Plaza opens for the day, Friday, November 8

The community is invited to visit the Hope Plaza site on Friday, November 8, for a special one-day opening. Docents will be on-site from 9:00 a.m.-5:00 p.m. welcoming visitors to preview the space and see the progress made toward this meaningful community landmark.

In spring, once the metal trees in the Reflection Forest are installed and the names of the 85 lives lost in the Camp Fire are engraved, a private preview will be held for the families of those remembered. A grand opening/ ribbon cutting celebration will follow, marking another milestone in the Ridge’s journey of resilience and recovery.

Give the Gift of Drama (The Good Kind)!

Work

area that will hold the Hope Tree in “Hero Plaza,” one of the key features within Hope Plaza, located on Skyway at the Triangle.

Business Briefs

More

care

close to home! Adventist

Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is

Health welcomes new providers and specialists to support Ridge patients

Natalie Barnett, PAC

Natalie is a certified physician assistant specializing in helping patients manage pain due to chronic conditions, including headaches, neck pain, lower back pain and joint pain. Pursing medicine came naturally to her, as she comes from a family of first responders, physicians and other medical professionals. Natalie provides comprehensive personalized care for adults, fostering a supportive environment to inspire confidence and trust.

Samuel Wu, MD

Dr. Wu is a fellowship-trained orthopedic surgeon with special expertise in treating shoulders and knees. His practice provides the latest techniques for arthroscopic, biologic and minimally invasive treatments for adolescents and adults. Dr. Wu focuses his efforts to support his patients to return to healthier lives using his extensive experience and skills. He is fluent in English and Mandarin.

Axle Untalan, MD

Nichole Jolly, FNP

Nichole is a board-certified family nurse practitioner with roots and history on the Ridge. Born and raised in Paradise, she started her medical career at Adventist Health Feather River and was part of the team working there the day of the Camp Fire. Nichole’s story of that day is documented through the Lifetime movie “Faith in the Flames.” Her dedication to caring for her community has brought her

Dr. Untalan is an internal medicine physician offering holistic, individualized care for adults. Her career choice was fostered in part from her childhood experiences in helping to care for her grandfather’s chronic medical condition. She is passionate about creating meaningful and lasting relationships with her patients to better help them achieve their health goals and live healthier, happier lives. Dr. Untalan brings extensive experience and compassion to her practice in Paradise.

back to Adventist Health, providing preventative care for children and adults.

available in ParadiseChamber.com’s online business directory: www.paradisechamber.com/list/. This benefit is available to all members; for guidelines and information, email Monica@ParadiseChamber.com

Mitchell Goettman, DO

Dr. Goettman is a general surgeon who offers compassionate and restorative healthcare through minimally invasive general surgery and laparoscopic procedures. Common surgeries he provides include hernia repair, gallbladder removal, cyst or mass removal, and appendectomy. He is fluent in Hmong, providing vital health education and awareness on concerns such as Hepatitis B within the Hmong community.

3CORE mentors local businesses with tools for growth

Local business owners gathered recently to learn how 3CORE helps small businesses in reaching their goals. The presentation, led by 3CORE Relationship Manager, Dan Zuno, and business mentor Ron VanDusen, offered a behind-the-scenes look at what entrepreneurs can expect when they partner with the agency.

As the Economic Development District for Butte, Tehama, and Glenn counties, 3CORE plays a vital role in helping businesses start, grow, and thrive. From securing working capital to offering technical assistance or guidance for new business ventures, 3CORE focuses on one key question: “How do we get to YES?”

“When we meet a new client, we start by asking what their goals are,” explained Zuno. “Whatever that looks like, we want to connect them with the right resources to help them achieve success.”

Through collaboration with community partners

and one-on-one support, 3CORE provides the tools entrepreneurs need to overcome challenges and build stronger local economies. Whether launching a startup or expanding an existing business, 3CORE stands ready as a trusted resource for small business owners across the region.

3CORE, Inc.

Butte/Tehama/Glenn (530) 893-8732 x207 www.3coreedc.org

dzuno@3coreedc.org

Mitchell Goettman, DO

Samuel Wu, MD

Axle Untalan, MD

Nichole Jolly, FNP

Natalie Barnett, PAC

Business

Briefs continued

Perfect Fall Days for U-Pick at Noble Orchards

Were open daily, U-Pick Sunday, Monday, from 10 a.m. to 4 p.m. weather permitting. Available varieties will change during season. Coming soon are beautiful, sweet-tart Pink Lady apples, a local favorite!

Apples grown on the apple orchard include: Arkansas Black’s, Belle de Boskoop, Black Twigs, Braeburns, Bramley Seedlings, Calville Blancs, Fuji, Gala, Golden Delicious, Golden Russets, Granny Smiths, Jonathans, Jonagolds, Morris Seedling, Pink Lady, Red Delicious and Rome apples. 17 varieties in all. Apples are also available for purchase by the pound or in half or full-bushel boxes. U-Pick Granny Smith bushels starting at $25. Prepicked apples available, perfect for baking or applesauce. Visit soon, before the rain returns!

Visitors are encouraged to bring closed-toed

Heinke Family Farm marks 100 years

in Paradise

On Saturday, October 18, 2025, Heinke’s Family Farm celebrated a remarkable milestone, 100 Years of Farming in Paradise. Families, friends, and neighbors from across the Ridge gathered for an unforgettable evening filled with community spirit, music, and appreciation. Guests enjoyed a hearty dinner and dessert before dancing the night away to the soulful sounds of Big Mo & The Full Moon Band, whose performance lit up the vineyard with joy and laughter. As the sun set over the vines, the Heinke family shared heartfelt thanks to everyone who has supported their farm through generations, from its beginnings in 1925 to today’s thriving family tradition. The centennial

shoes, wagons, picking sticks, don’t forget your camera to capture the harvest fun. Enter the orchard from either entrance, north or south.

Noble Orchards

7050 Pentz Rd., Paradise Open Daily 10 to 4: Check FB for details

event stood as a moving tribute to Paradise’s resilience, its agricultural heritage, and the shared bonds that continue to grow stronger with each passing year.

North State Economic Development Conference: celebrating 26 years of innovation and progress in the North State

Each year, the Center for Economic Development, part of the Northstate Planning and Development Collective at California State University, Chico, brings together key decision-makers from industry, government, and education to address the most pressing issues in economic development for the North State.

This year’s 26th Annual Economic Development Conference will feature presentations addressing Food Security, Tourism, Workforce, and more. At the time of publication, the program remains under development.

The event will feature economist Dr. Robert Eyler, who will present his annual economic forecast. Dr. Eyler is the President and Head of Research at Economic Forensics and Analytics and the Dean of the School of Extended and International Education at Sonoma State University. He also serves on

Republican candidate for Governor Chad Bianco visits

In September, the Ridge Republican Women Federated Club was honored to welcome Republican Candidate for Governor Chad Bianco to the Paradise Elks Lodge for an engaging and inspiring evening. Bianco, currently serving as Sheriff of Riverside County, spent nearly three hours speaking to a packed room about the challenges facing California and the solutions he envisions for the state’s future. What stood out most was his message of “putting people over politics.” Throughout his remarks, Bianco emphasized his commitment to restoring public safety, improving affordability, strengthening education, and addressing homelessness with compassion and accountability. He went far beyond campaign talking

the boards of Redwood Credit Union, a nonprofit financial cooperative, and SommSelect, a wine curation company. An accomplished author, Dr. Eyler has written extensively on topics such as economic sanctions, the wine industry, and monetary economics. The conference will also include ample networking opportunities, making it a catalyst for ongoing discussion, collaboration, and action throughout the year. The event takes place on Thursday, January 15, 2026, at 9:00 a.m. in the Bell Memorial Union at CSU Chico. Event includes breakfast, lunch and end of day networking reception For ticket information, visit ParadiseChamber. com’s online community calendar. For additional details, contact Alice Patterson at ampatterson@csuchico.edu.

points, offering in-depth, wellconsidered approaches to some of California’s toughest problems — all without a single negative word about his opponents.

Following the event, I had the opportunity to take a flight with Chad, courtesy of local pilot JT Martin, to show him the burn scar from the Camp Fire and the ongoing impacts of vegetation management across the Ridge and valley below. It was encouraging to see his genuine interest in our community’s recovery and future resilience.

Dr. Robert Eyler

Chad Bianco, sheriff, Riverside County

Photo courtesy of Explore Butte County

Family • Friends &

Celebrate the Holidays... Celebrate the Holidays... Spirits with Food •

Discover a liquor shopping experience that goes above and beyond. Thanks to our spacious layout, we’re fully stocked with an impressive selection to suit every taste, budget, and occasion.

• From everyday essentials to premium selections

• Liquor, wine, spirits, and mixers across all categories

• Specialty items and rare finds for collectors and connoisseurs

• Don’t miss our curated gift sets and bottle combo packs— perfect for celebrations or thoughtful gifting.

Explore our beer cave—packed with top brands, craft brews, and hard-to-find ales. We also offer a variety of snacks to complement any drink or gathering.

Visit us today and see why we’re more than just your average liquor store. PLEASE ENJOY OUR PRODUCTS RESPONSIBLY

Hours: Mon-Thur 7-10, Fri-Sat 7-11, Sun 8-9

Looking back, and ahead, to Party in the Park

From the Farmers’ Market and Kids’ Zone to live music, local art, and one-of-akind vendors, Party in the Park 2025 was eight weeks of pure summer fun. These evenings showcased everything that makes Paradise such a special place to call home. As we look back on the good times, we’re already looking forward to those warm summer evenings with friends when Party in the Park returns in 2026!

Sponsors keep the Party going. Many thanks to our 2025 Party partners!

Baker Street Bistro’s colorful food truck brought a taste of New Orleans to Party in the Park.

Ridge Top Parlor! Stop in to 797 Elliott Road, Suite D, for unique flavors of delicious ice cream in Burkett’s Plaza.

Achieve Charter School sponsored the Kids’ Zone, featuring weekly activities for children at Party in the Park.

Paradise Recreation & Park District’s Neighbor-to-Neighbor program helped promote friendship in the park

Generous sponsorship from Speicher Real Estate Team pays the bands and keeps the crowd dancing.

Party in the Park offers its intermission stage to local groups like Theatre on the Ridge, showcasing community talent.

Keeping it sweet! Golden State Honeybees offered a taste of the Ridge with honey straight from local hives.

Bracewell

Every October, the Paradise Ridge Chamber of Commerce proudly presents Johnny Appleseed Days, California’s oldest harvest festival. The 2025 festival was a huge success, drawing residents and visitors alike to experience the warmth and hospitality of our beautiful mountain community. Attendees eagerly lined up for the Save Mart Pie Pavilion and browsed through a wide variety of craft and vendor booths.

Johnny Appleseed Days is a true labor of love for the Ridge, made possible by the dedication of sponsors, local businesses, community groups, and countless volunteers who come together to honor “Johnny” year after year. As in years past, festival visitors enjoyed live entertainment, rich history, handmade crafts, and more than a thousand slices of delicious apple pie—alongside the offerings of 111 unique vendors. Thank you to everyone who helped make Johnny Appleseed Days 2025 a memorable celebration!

Many thanks to our Chamber board members, staff and volunteers:

• Entertainment Coordinators: Frank Dodini & Sandy Miller

• Johnny Appleseed: Ken Prentiss Event Support:

• Ray Lockridge and Paradise Park and Recreation District staff

Thanks to generous sponsorship from Paradise Save Mart, Johnny Appleseed Days offers more than 1,000 slices of delicious apple pie to the community. If you hurry, you can still grab your pie at Save Mart!

We are grateful for Harvest Sponsor Paradise Grocery Outlet, bringing joy to the little ones with hourly pumpkin races and take-home pumpkin prizes!

JOHNNY APPLESEED DAYS 2025 THANKS ITS GENEROUS SPONSORS:

• Susan Mitchum and Magalia Fire Center, California Conservation Corps

• Mark Thorp, Brian Deming, Emma Miller, Truman & Heidi Elick, Cherie Brown-Spellings, Deb Stouff, Carol Peterson, Heather Latte, Kate Anderson, Ehren Hawkins and Table Mountain Masonic Lodge, Linda Zorn and Ken Hunt

• Games Plaza: Paradise Unified School District, Cris Dunlap; Boy Scouts Troop 316

• Host: Paradise Recreation and Park District

Retired school teacher Ken Prentiss dons the garb of Johnny Appleseed each year to educate and entertain our young visitors.

• Ice Cream Storage: Paradise Veterans Memorial Hall

• Welcome to the Ridge Booth: Dori Franklin and Lucy Ramos, Heart to Home Real Estate; Aubrey Pruis, Paradise Association of Realtors; Warren Bullock, American Homes & Land; Kathi Hiatt, Paradise Pines Property Owners Association

• Pumpkin Patch: Kristi Sweeney and Paradise Park and Recreation District staff and volunteers

Preserving a 104-year tradition of “Apples from Paradise,” 2025 “Golden Delicious” sponsor Noble Orchards offered apples by the bag as well as samples of their delicious varieties. See facebook.com/NobleOrchards for information on U-pick opening times.

A sweet

Paradise tradition continues at the Joy Lyn’s

where their famous caramel apples sold out in a single day at Johnny

Much like a barn raising, Johnny Appleseed Days comes together through community spirit—a labor of love supported by generous sponsors and talented participants.

LoveYenergy & Blessings Tea made its Johnny Appleseed Days debut, joining more than a hundred vendors at Paradise’s signature fall festival.

Paradise Symphony Orchestra (PSO) volunteers staff their booth at Johnny Appleseed Days. The PSO proudly sponsored Johnny’s Reading Tent, encouraging education and the arts on the Ridge. Also they shared their talents with performances on the JAD stage.

Revolution Dance is part of a roster of extraordinary local talent curated each year by Sandini Productions, AKA Sandy Miller and Frank Dodini.

Heart to Home Real Estate helped greet newcomers and returning residents at the “Welcome to the Ridge” booth— celebrating community pride during Johnny Appleseed Days.

booth,

Appleseed Days.

For information about upcoming ribbon cuttings and other business gatherings, visit the community calendar at ParadiseChamber.com All are welcome to attend and share in celebrating our growing Ridge business community. To receive email invitations or to schedule a ribbon cutting or business event, contact info@ParadiseChamber.com.

With a ribbon cutting hosted by the Paradise Ridge Chamber of Commerce, Atherton & Michael, LLP—Estate Planning Attorneys—celebrate their relocation back to Paradise, a welcome homecoming for this dedicated firm. 5923 Clark Road, Suite G, Paradise. 530 877 6332

Paradise Adventist Church celebrates a ribbon cutting with the Paradise Ridge Chamber of Commerce—another sign of faith, resilience, and renewal on the Ridge. 5699 Academy Drive, Paradise.

the

the

Morning Paws for Coffee & Connections: Thank you to Hands On Dog Training for hosting our recent networking event at 5905 Clark Road, Suite B in James Square. Attendees enjoyed great conversation and practical insights on gentle, consistent dog training methods—an excellent morning of community connection!

Cheers to Skyway Liquor! Visit for a great selection and free tastings every Saturday & Sunday. 6848

and explore their one-of-a-

The Mixed Market offers a delightful mix of home décor, gifts, and more. From textiles and jewelry to puzzles and home fragrances, there’s something special for everyone. Visit the

A ribbon cutting celebrates

transformation of the former Paradise Senior Center into

new Paradise Community Center, now operated by the Paradise Recreation and Park District—a milestone in the Ridge’s ongoing rebuilding. 877 Nunneley Road, Paradise.

shop at 5913 Clark Road Suite F in James Square

kind collection!

Skyway, Ste N. Open daily.

Morning connections on the Ridge! Thank you to Curves Paradise and C&C Prints for co-hosting June’s Rise and Grind networking hour, and to Coyote Coffee for keeping conversations flowing with great brew.

Paradise Reflections celebrated its ribbon cutting, welcoming visitors with repurposed art, garden décor, local treats, and hugs — all in 112 square feet of community and creativity. Visit the shop in the kiosk in the Paradise Shopping Center Parking lot, 6848 Skyway Suite X.

Promote local commerce and industry

high

standards in business and professions Positively contribute to the quality of life on the Ridge Chamber

Butte College - Economic and Workforce

2480 Notre Dame Blvd. Chico (530) 879-9069

Butte College SBDC

St #2

Cruz (831) 458-0202

Services 3CORE, Inc.

Ceanothus

105 Chico (530) 893-8732

Jose (408) 753-5826

Nord Avenue Chico (530) 893-8711 Better Business

Maria’s

877-3532

(530) 877-7963

Cleaning

530 Restoration Inc.

(530) 588-8649

Blast Pressure & Soft

7515 Skyway, Unit B

(530) 829-1112

Sheraton

(530) 521-0696

(530) 762-0640

Bobbi’s Boutique 6264 Skyway Paradise (530) 564-4227

Kora’s Kloset 5923 Clark Rd Suite B Paradise (530) 762-7033

Thistle & Stitch 14154 Skyway Suite 7

Thrift

(530) 891-6931

Explore Butte County 326 Huss Lane, Building E Chico (530) 918-4585

Feather River Health Foundation 5974 Pentz Rd Paradise (530) 877-9361

Friends of the Library, Paradise P.O. Box 1730 Paradise (530)

Gold

CSL#: 1039314

755-7133

891-6931

Conroy Construction, Inc.

CSL#: 700288 1350 E 9th Street Ste 100, Chico (530) 891-1204

DADCO Construction

CSL#: 658283 5913 Clark Road, Unit G Paradise (530) 762-2981

DH Construction

CSL#: 362161 3851 Morrow Lane, Ste. 14 Chico (530) 892-2850

Martin Construction

CSL#: 903019

6152 Center St. Paradise (530) 680-6423

Moreland Construction Inc.

CSL#: 1056917 Chico (530) 588-4259

MVK Construction

CSL#: 1061153

Paradise (530) 354-0052

One Source Builders Inc.

CSL#: 365276

693 Fir St. Paradise (530) 630-9498

Paradise Affordable Homes

CSL# 1041473 1201 Bille Road Paradise (530) 327-8494

Paradise Homes Inc.

CSL#: 606775 635 Bequest Blvd. Paradise (530) 717-8774

Ridge Builders LLC

CSL#: 1056769 6451 Skyway Paradise (530) 413-9110

Robles Construction Inc

CSL#: 1081950 Paradise (530) 681-8024

Selig Construction

CSL#: 711042

337 Huss Drive Chico (530) 893-5898

Trilogy Construction, Inc

CSL#: 751447

7030 Skyway Paradise (530) 877-1180

Valley Contractors Exchange

951 E. 8th

877-5760

U.T.B.

932-9891

(530) 872-2958

Paradise

Paradise

680-7659

Restaurants

Authentic Thai Cuisine of Paradise

6689 Skyway Paradise (530) 877-4296

Baker Street BistroFood Truck Check Facebook for location (530) 828-1800

Green Paradise Cafe

6201 Skyway Paradise (530) 520-4011

Izzy’s Bar & Grill 13915 S Park Dr. Magalia (530) 413-9709

LoFi Cafe 5913 Clark Rd Ste A Paradise (760) 563-4649

Madd Natters Donuts 5913 Clark Rd. D Paradise (530) 513-3136

Maria’s Kitchen 1132 Elliott Road Paradise (530) 876-1086

Meeho’s

Skyway Paradise (530) 762-2591

Meeho’s Food Truck 7334 Skyway Paradise (530) 762-2591

(530) 966-5902

County

Huss Lane,

E Chico (530) 918-4585

Magalia Community

(530) 413-9158

Paradise Horsemen’s

(530) 519-0455

Paradise Little League P.O. Box 282 Paradise (530) 394-0343

Paradise Recreation and Park District

6626 Skyway Paradise (530) 872-6393

Paradise Rod & Gun Club, Inc.

P.O. Box 1081 Paradise (530) 877-1345

South Pines Disc Golf 13917 South Park Drive Magalia (530) 413-9158

The Pickle Pony

5905 Clark Rd. James Square Unit D Paradise (530) 514-9779

Recycling Services

Northern Recycling & Waste Services, LLC 920 American Way Paradise (530) 876-3340 x2

(530) 872-1991 Nic’s

(530) 413-9422

(530) 783-3094 Ridge Top Parlor

(530) 762-7074

C&C Roofing Inc CSL#: 650850 P.O. Box 337

(530) 873-0744

Powell Roofing, Inc. CSL#: 869919 43 Norfield Avenue #43 Chico (530) 892-1410

Sierra Roofing Co CSL#: 921931 2470 Valine Lane Chico (530) 342-1863 RV Space Rental

Haven Mobile

5510 Clark Road

(530) 464-1989

Paradise Moose Lodge #2227 5275 Skyway Paradise (530) 762-7066

Paradise Pines RV Park and

Body & Soul 6607 Skyway

(530) 342-6978

Septic Installation

AGS Construction Services

CSL#: 814908 1252 Wagstaff Road

Paradise (530) 877-5929

DADCO Construction

CSL#: 658283 5913 Clark Road, Unit G Paradise (530) 762-2981

Hydrotec Solutions, Inc.

CSL#: 857681

2540 Zanella Way

Ste 30 Chico (530) 891-4420

M. Roethler General Engineering, Inc.

CSL#: 1059314 6449 Skyway Paradise (530) 809-6946

Magneson Tractor Service, Inc

CSL#: 1034559 1374 Keller Ln. Paradise (530) 961-3171

Septic Service

Dobrich & Sons Septic Service

CSL#: 758026 P.O. Box 1681 Magalia (530) 873-9901

Hydrotec Solutions, Inc.

CSL#: 857681

2540 Zanella Way Ste 30 Chico (530) 891-4420

Hydrotec Solutions 2, Dobrich Septic Service, Inc.

CSL#: 1059314 6449 Skyway Paradise (530) 873-0199

Sanitation Company, Inc.

CSL#: 1049870 P.O. Box 3815

(530) 877-3207

Bakers Birkenstock 691 Fir Street

(530) 762-0640

CSL#: 658283 5913 Clark Road,

762-2981

(530) 720-3546 Salons