Ridge Business Journal: April 2011 by Paradise Ridge Business Journal

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Vol. #1 Spring 2011

Town Manager Chuck Rough: Chamber Board Gathers to Presentation to the Reflect and Project Chamber’s Board of Directors By Monica Nolan overview of WebLink, the Chamber’s powerful By Chuck Rough Town Manager

had the pleasure of speaking before the Board of Directors of the Paradise Ridge Chamber’s annual strategic planning meeting on February 16. At the Chamber’s request, I shared highlights of the information presented for this issue of its excellent Ridge Business Journal. Since 2008, the Town has been coping with the impacts of a recessionary economy and state budget crisis. This has been a formidable challenge for a municipal government already lean and tight with the dollar in its governance of a predominately bedroom community with a very limited tax base. However, our number one priority is the fiduciary responsibility entrusted to us by taxpayers to maintain the financial stability and fiscal solvency of the Town government. To that end, we’ve further reduced spending through a combination of actions including additional trimming of department budgets, consolidation of operations, significant reductions to our work force, two years of shared-sacrifice contract concessions by all of our employees, and public pension reforms that reduce current and long term costs. We fully expect the next fiscal year to be equally challenging.

The following conditions have impacted our local economy: Unemployment and underemployment remain high. Property values have dropped significantly as has the average home price. Foreclosures are still high. More than 22% of the properties in Paradise have been reassessed. Commercial/retail sales have been on a downward trend since 2008, until the third quarter of 2010 which showed a 3.5% increase. We also project a 5% increase for the 2010 4th quarter. While a number of businesses are struggling, there are many others in our local economy demonstrating real growth despite the recession. I mentioned that our Town’s “Growing Our Local Economy” Business Conference (held March 17) was intended to highlight local businesses that are adapting to the realities of our rapidly changing economy, building their customer base beyond our immediate market area, and re-defining the traditional concept of the “brick & mortar” store in the process. The conference was also intended to provide information about resources and assistance that are available to small businesses in our area. Business growth, expansion, revitalizaDIRECTORS, continues page 2

Membership Services Administrator

On February 16, the Paradise Ridge Chamber of Commerce gathered to reflect on the past year and project to the next. In attendance were the Board of Directors, Deputy Town Manager Lauren Gill and Membership Services Administrator Monica Nolan. Town of Paradise Manager Chuck Rough delivered the initial “State of the Town” address. Rough’s talk detailed the town’s business-friendly practices, including support from the Business Assistance Team, known as the BAT team. The BAT team meets with all new business prospects, helps guide them through procedures, and troubleshoots projects. There followed some discussion of a Chamber role in supporting this endeavor, perhaps with a Chamber Assistance (or CAT) Team. The Town is also planning an incubator program to provide increased support to start-up businesses. The Board then broke into committee groups to plan and set goals for membership, steering, and events. The membership committee will focus on retention and growth, the steering committee will facilitate the renovation of the Chamber’s website and partner with the Town in gathering and analyzing information to best serve the needs of local businesses, and the events committee plans to implement and improve the Chamber’s signature events: Buy Local Thursday, Johnny Appleseed Days, and Business Connection Luncheons. Monica Nolan delivered a PowerPoint

and universal membership management database. WebLink demonstrates direct Return on Investment to members by providing access to referral information through its Members Only portal. Referrals track traffic to map-linked business listings. Members can utilize WebLink’s Members Only feature to handle payments, manage contact information, upload promotions and more – all in an exclusive password protected area. WebLink also manages events and accepts online registrations. The Board then reflected on its achievement of goals set in 2010, and will continue to pursue the restablishment of a direct funding program with the Town of Paradise. The Board also expressed its commitment to fostering cooperation and sharing resources with other local business associations. The Board concluded that its greatest success lay in the execution of a comprehensive communication strategy through its weekly Constant Contact eblasts and semi-monthly Ridge Business Journal. Through these means, the Chamber is serving the needs of its members desiring both hard-copy and electronic platforms to share news, views and connection. The Ridge Business Journal, through its partnership with The Paradise Post, has reached beyond the membership and into the community at large to provide a valuable resource for information, events, and promotion of our local businesses. As a Chamber publication, it is unrivalled in the County.

2011 Gold Nugget Days • April 28 - May 1 By H. Ray Harrington Gold Nugget Museum

The 53rd annual Gold Nugget Days promises to be one of the best in history. This celebration began in 1959 to commemorate the centennial of the discovery of the fabled 54pound Gold Nugget on the Willard Claim in Whiskey Flats. The theme for Gold Nugget Days 2011 is “Gold Diggins.” This year, due to a late Easter, Gold Nugget Days will be held from Thursday, April 28 through Sunday, May 1. The festival will include the traditional dazzling events. The Opening Ceremonies and Gold Nugget Queen Pageant will be held on Thursday, April 28 at 7:00 p.m. in the Paradise Performing Arts Center. This annual occasion presents fifteen high school juniors demonstrating their knowledge of the costume and culture of the 1850’s. The Queen and her court will be crowned, reign over Gold Nugget Days and become ambassadors of the Gold Nugget Museum until next year. Admission is $8 for adults and $3 for children 12 and younger. Local talent will take the stage at the Paradise Ridge Senior Center when the Gold Nugget Revue returns with Olde Tyme Vaudeville at its best. The Revue will showcase hometown talent including dancers, singers, skits, local musicians and just plain good entertainment for all ages! A special feature is “The Banjo-oligist,” Gordy Ohliger, who will thrill the audience with his digital virtuosity. The Gold Nugget Revue begins at 7:00 p.m. on Friday, April 29 and Saturday, April 30. Open seating, with admission $15.00 per seat. The Donkey Derby will begin at Whiskey NUGGET, continues page 5

Gold Nugget Days Merchant Decorating Contest A local tradition sponsored by the Paradise Ridge Chamber of Commerce, the Gold Nugget Days Merchant Decorating Contest kicks off festivities. Ridge businesses paint windows, construct elaborate displays and costume themselves as miners, outlaws, lawmen and scoundrels. All Ridge businesses open to the public are invited to enter. This year’s contest is going to be a little different. Instead of a small panel of judges voting on which business did the best decorating

Business Briefs Chamber Hosts Business Connections Lunch

job, the whole Ridge community will be invited to vote. How will it happen? Online, through a link on the Paradise Ridge Chamber of Commerce website. The Paradise Post has generously offered $500 in advertising to the First Place Winner in each category.

Important Dates and Facts: Decoration Contest Entry deadline for businesses: Monday, April 11, 2011 Applications and information on the Chamber website: www.paradisechamber.com or by calling 877-9356 Online Judging: April 18 – April 26 Small Businesses (1-10 employees) and Large Businesses (11+ employeees) are welcome to enter Awards presented at the Gold Nugget Museum Appreciation Luncheon on Thursday, April 28.

The Paradise Ridge Chamber of Commerce is holding its first Business Connections Lunch of 2011, Tuesday, May 3, 12:00 – 1:30 pm. at the Cozy Diner in Paradise. $15.00, lunch inclusive. Members and non-members, old and new alike are invited to join other businesses in introducing themselves in a business-to-business networking environment. The goal of the Business Networking Luncheon is to encourage communications between local businesses, provide updated education and training, and discuss best practices for ‘B-to-B’ marketing. For more information, contact cochairs Jackie Gitman, 872-0948, or Lauren Gill, 872-5915.

The Salvation Army The Paradise Social Service Center is continuing its mission to help those in need on the Ridge. In March, over 270 people from the Ridge received some sort of emergency assistance from The Salvation Army. With the poor economy and continued cold weather the office saw an increasing number of clients needing help with electricity, propane, and firewood. The center’s food pantry remained busy with people needing emergency food. Many thanks to our donors and volunteers who make all this possible! For further

BRIEFS, continues on page 6

2 Ridge Business Journal • Spring 2011

More art because it matters By Maximilian Barteau Chamber Vice President

t was in Shakespeare’s Hamlet that the Queen uttered the oft-repeated phrase, “More Matter with Less Art” and as far as this writer can tell, an artless future is the direction in which we are headed. From the simplistic business perspective, this is a reasonable maxim as we whittle away unneeded and sometimes extravagant expenditures on the margins to focus on our core profit centers. But it is a simplistic view of business because art – in all its various forms – provides both a measurable as well as a holistic benefit to the business community. In order to reap that benefit, however, we must first invest in the arts as if they really matter. Invest, I hear you moan? Yes, we must invest both our time and our money in two parallel, but equally critical, areas if we are to sustain any semblance of vibrant arts in our community: (1) programming and (2) facilities. In terms of programming, there are several private community groups such as Theatre on the Ridge, Northern California Ballet, the Paradise Symphony Orchestra, and the Paradise Dancers that specialize in the performing arts in our community. These groups are largely self-funded and require tuition, program advertising, ticket sales, and sponsor-

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tion, and development are included in the Town’s three core missions and priorities in good as well as bad economic times. The Town’s Pro-Business Profile (available at www.townofparadise.com under Development Services), factually underscores our position as the most pro-business government jurisdiction in this county, in terms of policy as well as practice. Facts from the profile include the following: 1. The Town of Paradise has approved every residential or commercial project application for business expansion or development during the last 14 years, projects generating millions in our local economy. 2. With the lowest development fees in the county, The Town has intentionally kept development fees at 2001 levels. 3. The Town has the lowest fees affecting

ships to survive. The second critical source of arts programming is our public school system, where a variety of arts are taught and performed on a yearly basis. Recently, I attended a breakfast meeting sponsored by the California Alliance for Arts Education. The meeting focused on ways to support and assist the school district in maintaining and expanding its arts educational offerings. The most impressive thing about the gathering was the nature and quality of the participants who spanned the public and private sector and included artists and art lovers alike. Even in these trying times, it was encouraging to see so many people who understand the value of arts in our community. Where I sat, the participants laid out a three-step approach Attendees at the California Alliance for Arts Education breakfast each contributed a word describing to improve arts education. the importance of arts to education. (1) Exposure; (2) Education; already, the facility has struggled over the Many times we are asked as board mem(3) Participation. Although everyone agreed years to stay open, even going dark for a bers what the Chamber is doing for busithat we must expose our youth to the arts brief period at the end of 2010. nesses on the Ridge and sometimes that and clearly we must educate them if they The PPAC Board has changed its answer is hard to quantify. But this is one are to dance, sing, act, or play an instru- approach, focusing on facility rental with area in which we are actively participating. ment, the critical third step to solidify their the key point being affordable access to Why? Tangibly, we know that a vibrant arts love of the arts is participation. And partici- local groups. To this end, that group is venue raises property values and provides pation requires a venue worthy of the effort. actively working with the Town of ancillary economic output in the hospitality With the exception of Theatre on the Paradise, the Paradise Recreation and and lodging industry and we know that a Ridge, nearly every group needs access to Park District, the Paradise Unified vibrant arts education makes the communithe Paradise Performing Arts Center School District, and your Chamber of ty attractive to families with young children. (PPAC) for its performances. The PPAC has Commerce to create a long-term plan that Beyond that, however, a community withbeen referred to as the Jewel of the Foothills will ensure the facility’s survival as a pre- out arts is a community devoid of or lacking and, having become much more familiar mier arts venue in the North State. So far, in many of the qualities in the graphic with the facility of late, I have to agree. It is the news is good and progress is advancing, above. a stellar venue—a treasure for such a small but there is a lot of work still to do. community. However, as many of us know businesses in the county and has actually reduced commercial inspection fees as well as sign replacement fees for small businesses. In contrast to other jurisdictions, the Town has no business license or business occupancy fee. The Town will defer the payment of development fees for residential or commercial development projects to the point of occupancy and will also defer the payment of most of the development fees to three years for major projects that will result in significant gains in property tax, sales tax, or jobs. The presentation engendered productive discussion between the Board members and myself. I came away very impressed with the Board’s employment of a progressive, forward-thinking, strategic-planning process in their focus on growing the Chamber as a strong advocate and resource for the Paradise business community. The Town greatly values the positive working relationship that we have with the Paradise Ridge Chamber of Commerce.

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Spring 2011 • Ridge Business Journal

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Three Weeks of Chocolate Paradise By Mica Gilkey Contributing writer

he sweetest time of year happens every May when the Paradise Chocolate Fest magically arrives to coat the Town with the aroma and taste of the fruit of the cacao tree. This year events are spread over three weeks, which will allow more recovery time between indulgences. The popular Evening of Chocolate & Wine inaugurates the Fest season on May 6th at Paradise Community Park. The name is a little misleading. There will be plenty of wine and chocolate, but there are also several breweries, food samplings, soft drinks and those famous Paradise Chocolate Martinis. The Fest day is May 14th and there will be something for everyone. Burn off those anticipated calories at the Beyond Fitness Chocolate Chase at 7AM. From there, fuel up at the Chocolate Pancake Breakfast at Terry Ashe Park. Then it’s through the gate to the Paradise Chocolate Fest. You’ll find Chocolate Candy Land, Lollipop’s Ice Cream Shop and dozens of booths with merchants and crafters plying their wares. The Chocolate Cuisine Challenge reveals the culinary talent on the Ridge in creative and surprising ways. The Kidz Zone offers free games, entertainment and interactive arts and crafts along with costumed characters. Our Chocolate Fest Queen will be crowned on the stage where live entertainment will entertain you all Fest day long. Wrapping up this three-week extravagan-

za is the Chocolate Thunder Motorcycle Run. If you tour on two wheels you do not want to miss this event. Besides the camaraderie of like minded folk, the run ends at Calvary Chapel in Magalia with a barbeque, event pin, cash prizes and drawings. With a firm commitment to keep Paradise pristine, the Paradise Chocolate Fest has partnered with Northern Recycling & Waste Services to maintain a zero waste event. Recycling bins, along with information, will be available throughout the Fest. Just when you think this sounds like the luxury you want to treat yourself to after a long, cold, wet winter, let me make it irresistible. Every penny of profit realized goes to local nonprofit youth groups. Not one dollar leaves the Ridge. The groups that will benefit this year are, Achieve Charter School, Boys & Girls Club, Cub Scouts, Girl Scouts, Northern California Ballet, Paradise High School Boosters, Paradise Rotary Interact, Paradise Schools Music Program, Paradise Symphony Strings in Schools, Project Vision, Saint Thomas More and

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Youth for Change. We have all felt the belt tighten in recent years, and this year is no different. Needs grow as funds dwindle. You must, more than ever, make sure your charitable contributions get to where they’re needed with the least amount of “middlemen” between. Where better to make sure that that happens than supporting our hometown youth, where you can see the fruits of your investment first hand. And there is more than one way to deliver those dollars. Just participate in any and many of the aforementioned events, or become a sponsor starting at a $100 donation to sky’s-the-limit. The sponsorships include various advertising opportunities, business recognition and a chance to showcase to our community your support of our youth. For all the details, go to www.chocolatefest.us, or better yet, see one of the Chocolate Queen Candidates and let her arrange everything for you. .

Above right: 2010 Chocolate Fest Queen, Jackie Gitman, flanked by Queen Mum, Sherry Swim and Bill, “Billy Wonka,” Hartley. Right: Pie eating is just one of the fun and free contests you can participate in at the Fest.

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4 Ridge Business Journal • Spring 2011

Public Always Invited!

Chamber Ribbon Cuttings Thursdays at 5:30 pm Nature’s Pantry Thursday, April 21 - 5:30 p.m. 6008-D Clark Road, Paradise Come check out Nature’s Pantry, the newest addition to the Feather River Hospital family. A retail presence in Paradise for more than 25 years, Nature’s Pantry offers a huge range of products. Familiar names like Worthington, Annie’s Naturals, Bob’s Red Mill, Ezekiel Breads, and Traditional Medicinal Teas all grace the shelves. Nature’s Pantry is open 9 a.m. to 7 p.m. Monday through Friday. Hospital employees receive a 10% discount on all products and payroll deduction is available.

Paradise Center for Healthy Living Paradise Chocolate Fest • February 10 The Chocolate Fest celebrated the opening of its new office at 5456 Black Olive.

Thursday, April 28 - 5:30 p.m. 555 Pearson Road, Paradise

Ed Lewandowski, Frankie Rutledge, Sue Mawer-Seufert, Debbie LaPlant-Moseley, Sharon McKee, Thea Max, Carol Peterson, Ashley Woolsey, Sherry Swim, Jill Williams, Tammi Riotto, Jackie Gitman.

Join us to celebrate the relocation of Paradise Center for Healthy Living. Meet the practitioners and enter to win an “All about You” package and other door prizes. Refreshments will be served. You are also invited to attend “Tea at Two”, an Open House on Saturday, April 30 at 2:00 p.m. This will be an afternoon of relaxation and connection with others.

M&S Wesley Tree Service Thursday, May 5 - 5:30 p.m. Paradise Ridge Chamber of Commerce Banquet Room 5550 Skyway, Paradise Please join the Paradise Ridge Chamber of Commerce as it welcomes M&S Wesley Tree Service to the Ridge Business community. Mark and Shuree Wesley look forward to meeting you and sharing their reputation for quality work, quick response, and reasonable rates.

Lilliput Village Bakery Thursday, June 9 - 5:30 p.m. 6300 Lilliput Lane, Paradise

Graphic Impressions • March 3 Graphic Impressions welcomed new owner Jairo Perkins with a Ribbon Cutting at 7654 Skyway. Don Perkins, Don Vance, Jairo Perkins, Gail Holmes, Ed Salome, Bjorn Karlman, Donna Zeuli, Becky Weberling

Heavenly Herbs and Acupuncture • March 24 Heavenly Herbs and Acupuncture celebrated its Tenth Anniversary at 8093 Skyway. Michael Menches, Bjorn Karlman, Glenn Harrington, Gail Holmes, Sheryl Sanchez, Mollie Collins

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Spring 2011 • Ridge Business Journal

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Former patient joins staff of seasoned Ridge business By Jackie Gitman Chamber Director

esidents may not be aware that the oldest eye care practice in Paradise recently moved to a new location to accommodate its latest growth and development. Ridge Eye Care was established more than 50 years ago by Dr. Art Layton. After several years as a sole practitioner, Dr. Layton was joined by Dr. Bob DiPietro in 1976. Longtime community leader and Chamber member Dr. DiPietro is still an associate at the office. The office was located on Clark Road until 2009, when it moved to Ponderosa Professional Offices

at 7056 Skyway. Around that time, the group added Dr. Anthony Rudick, OD, primary eye care; Dr. J. Isaac Barthelow, MD who performs eye surgeries; and Dr. Ann-Chi Chen, OD who specializes in pediatric and low vision patients. Interestingly, Dr. Rudick was Dr. DiPietro’s patient from the age of seven. In fact, Dr. DiPietro generously served as Dr. Rudick’s mentor for many years, allowing Anthony to job shadow him in the office. Upon Dr. Rudick’s entry into graduate school, he worked summers at Ridge Eye Care. So, it was natural for Dr. Rudick to join the practice when he received his OD from UC Berkeley in 2009. Anthony is proud to be part

of this long-standing tradition of high-quality vision care in Paradise. According to Rudick, “We are excited to increase the capacity of our practice through significant investment in university-quality technology and diagnostic tools, as well as the addition of eye surgeries and eye care for special-needs patients. They are not finished yet. Dr. Rudick reports that plans include a much-enlarged optical center, with a selection of more than 900 frames. For more information, call Ridge Eye Care, 877-2250. Art Layton, Anthony Rudick, and Bob DiPietro representing generations of excellent vision services at Ridge Eye Care gather for the weekly Paradise Rotary Club meeting.

Photo courtesy of Dave Bermann, Mountain Thyme Photography.

Employers: A cautionary tale about workplace hazards By Jackie Gitman Chamber Director

As we are all aware, there are many rules for small businesses in California — most would say “Too many!” One of the least known, but very important rules is regarding safety in the workplace. ALL employers are required to have an Illness and Jackie Gitman Injury Prevention Program (IIPP). Now, before you rave against government overregulation, think for a moment about the full ramifications of injuries experienced in the workplace. Not only do they potentially harm your most valued resources, your employees, they also result in lost wages, lost revenues and lost efficiency…and if you fail to comply and an accident occurs, you may be subject to citations and monetary fines. If you think this rule doesn’t apply to you, think again. Hidden within even the most low-hazard industries is potential safety peril. Consider retail shops, ostensibly on the safe side, but on closer inspection fraught with risks such as back injuries from heavy lifting, falls on slippery

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Flats at 9:00 a.m. on Saturday, April 30 as the donkeys with a 54 pound load and their drovers make their way up the hill to the parking lot of the Magalia Community Church, where the first donkey to complete the obstacle course will win real gold for the effort. This free event is courtesy of the Pair-O-Dice Chapter of E Clampus Vitus, an historical organization. The granddaddy of Northern California parades, the Gold Nugget Days Parade will begin exactly at 12 Noon on Saturday, April 30. Approximately 250 entrants will march down the parade route beginning at the

floors, and falling boxes to name just a few possible hazards. How about clerical jobs? Back injuries and carpal-tunnel symptoms are not uncommon in the office, and they result in significant claims. Having recently experienced a friendly visit from a representative of CAL-OSHA, Gitman and Associates learned more about the employer’s role in ensuring workplace safety. Here are a few more tips: ALL employers are required to have an Illness and Injury Prevention Program. Although some small employers in low-hazard industries are exempt from some specific requirements, everyone is required to have a program that includes all eight components: Responsibility, Compliance, Communication, Hazard Assessment, Accident/Exposure Investigation, Hazard Correction, Training and Instruction, and Recordkeeping. Of course, construction is an industry even more at-risk for hazards that may result in accidents and injuries, and the requirements are even more stringent, including required safety training at least every ten working days. Heat illness is another real danger in our area during the summer. Employers with outside worksites are required to 1) train employees about heat illness;

Holiday Shopping Center and ending in the vicinity of the Canteena Bar and Grill. Admission to watch this historic event is free, courtesy of the Gold Nugget Museum. After the parade, mosey on down to the Gold Nugget Museum for the Tent City and Cowboy Chow Barbeque, the best food west of the Pecos. Plates for the barbeque are $12 in advance and $15 at the feed. There will also be a craft fair at Terry Ashe Park. On Sunday, May 1, come to the Museum and enjoy a Day in the Park. “Big Red” will have her world famous hoagies for sale at $8.00 per meal. On this relaxing afternoon, you will be entertained by Good Country

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The good news: All of this information is detailed on CalOSHA’s website at www.dir.ca.gov. In fact, the state even supplies the appropriate sample, fill-in-the-blank format for a complete IIPP. Check it out – and prevent injuries at your workplace.

Want to know more about requirements for hiring and training new workers? It’s more complicated than just completing a W-4. Join Gitman and Associates for a FREE Seminar on Hiring and Training Employees, 8:00–10:00 a.m., Wednesday, April 20, at the Family Resource Center. (Hot breakfast provided.)

Call 872-0948 to reserve your seat. Gordy Ohliger, “The Banjo-oligist,” will be featured in the Gold Nugget Revue on Friday, April 29 and Saturday, April 30 at the Paradise Ridge Senior Center.

and special surprise performers. Come on down and have fun with us. The drawing for the gold nugget will be held at 4:00 p.m. Advance tickets for the Opening Ceremonies and Gold Nugget Revue may be purchased at: Gold Nugget Museum Gift Shop, 502 Pearson Rd., Paradise; Jaki’s Hilltop Cafe, 14112 Skyway, Magalia; UPS Store (in Kmart Plaza) 6616 Clark Rd, #D. Paradise; PostNet (in Safeway Plaza) 6038 Clark Rd., #A, Paradise; Paradise Ridge Senior Center, 877 Nunneley Rd., Paradise; Back at The Ranch, 6194 Skyway, Paradise; and Wells Fargo Bank, 6930 Skyway, Paradise.

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Town’s first business conference a success By Chuck Rough Paradise Town Manager

moderator was Council Member Tim Titus. Panelists indicated that they were doing well despite the recession. Some of them had modified their overall business strategy to adjust to the “new economy.” All of them stressed the importance of business planning and strong financial management. They emphasized customer service, including follow-up, word-of-mouth, relationship building and networking as top priorities for any business hoping to succeed in this tough economy. In addition to nourishing human capital, panelists stressed the importance of understanding market trends, expanding business beyond the traditional “brick and mortar” store, eliminating stagnant inventory, joining large buying pools (Hudson’s Appliance is a member of Nationwide) to gain a price/product edge

ased on the very positive comments that we’ve received from those who attended the Town of Paradise’s first “Growing Our Local Business Economy” conference, it was a genuine success. A number of attendees commented that they took away new ideas to incorporate in their businesses. Still others made important connections with regional small business assistance organizations offering support with some of the challenges that their businesses presently face. While we would have liked to see more of our local businesses attend, we feel that the 135 people representing 58 businesses was a good beginning. The Town fully intends to make this an annual event, and next year’s conference will be co-hosted by the Chamber. Conference expenses will again be underwritten by business sponsors and an expanded business expo will highlight many of our local businesses. Mayor Alan White opened with remarks emphasizing that the focus of the conference was to bring helpful The complete survey and results are available on our Town website www.townofparadise.com. information and ideas from various sources to our local businesses as against large Chico retailers, and using technology, the they strive to survive, grow, and prosper in this difficult internet, and social networking to advertise, promote, and challenging economy. and grow business. Panelists agreed that a web presFollowing the Mayor, I provided some context for the ence is an essential tool in informing and relating to panel discussions with a brief overview of our local customers. economy, a summary of the consumer e-survey The second panel “Traditional & Non-Traditional responses recently collected by the Town, and a brief Resources Available to Local Businesses” was made up explanation of the pro-business policies and programs of Sophie Konuwa, Executive Director, Butte College that the Town has in place. Small Business Development Center; Don We had over 540 responses to the consumer survey, Krysakowski, Assistant Director, Center for Economic which was an excellent sampling response. The results Development at Chico State; and Patty Hess, Deputy reaffirmed that significant potential Paradise commer- Director of Lending, SCORE. The panel’s moderator cial/retail sales and dollars are going to Chico. was Assistant Town Manager Lauren Gill. Paradise retail businesses are presently capturing The Small Business Development Center offers a roughly $153 million annually in retail sales, and losing number of free business counseling services on all posanother $200 million in commercial/retail sales, pre- sible aspects of starting a new business or running an dominately to Chico. In other words, the economic existing business. The Center for Economic potential of our local businesses and economy is being Development provides valuable market research and seriously undermined by the ever present reality of data for business start-ups, existing businesses, and tremendous retail sales leakage to Chico. The two pri- organizations, as well as technical analysis and support mary reasons for shopping off the Ridge given by the with business technology applications. SCORE offers majority of survey respondents are price, and product critically important gap-financing for new and existing quality and selection. small businesses, as well as mentoring services for new The survey showed only four retail categories where business start-ups. survey respondents spend the majority of their retail The panelists for Conference’s third and final panel, dollar in Paradise rather than in Chico. They were gaso- “How Changing Technology Can Help Small Business” line, groceries (by a very slight margin), garden sup- included Brian Gray (Gray Matter), Joshua Brown plies, and medications. (Center for Economic Development) and Ryan Therefore, according to the survey, Paradise con- Wheeler (Tech Guys). The panel’s moderator was sumers are buying the overwhelming majority of their Council Member Scott Lotter. clothing, electronics, household furnishings, major The panelists stressed that technology, especially appliances, and home improvement materials in Chico. through the internet, is changing the very nature of Several of our local business panelists commented that small business, and creating opportunities for business they saw these results as an opportunity to re-strategize growth and expansion unheard of just a few years ago. methods to capture more of the retail dollar that they They cautioned that business technology applications were losing to Chico. need to fit with overall business goals and strategy. The primary reason given for preference to shopping They shared that the very nature of the consumer’s buyin Paradise is convenience. Customer service and the ing preferences and habits, and their use of the internet desire to support local business also ranked high. What to compare products, prices, and make buying decisurvey respondents liked least about shopping in sions is changing. They pointed out that small businessParadise was product selection, followed by price, es, if they want to grow, need to have a website, use social networking sites, and connect to larger sites that hours of operation and customer service. The quality of the information shared and provided feature their products and prices for the internet conby our excellent panelists during the conference’s three sumer. Overall, the Town believes that we achieved our pripanel sessions was simply outstanding. They all brought to the table a range of experience and perspec- mary objective with this business conference, which tive, as well as a depth of information that made this was to provide our local businesses with useful and relconference exceptional, worthwhile and beneficial for evant information, resources, and advice, in one setattendees. Speaking for myself, it was a tremendous ting, to help them grow their businesses in this difficult and challenging economy. learning experience. Our sponsors who underwrote the cost of this conThe first panel “Local Businesses & How They Are Succeeding in this Tough Economy” was composed of ference and made it possible were Paradise Cinema 7, Jim Clarkson (Hudson’s Appliance), Linda Hein Titus & Associates, Ace Rentals, Northern (Buttons and Bows), Bill Hartley (Joy Lyn’s Recycling & Waste Services, Premier West Bank, Candies), Marsha Haunschild (Morning Star Quilts), and Mission Linen Supply. and Nicki Jones (HeavenScent Candles). The panel’s

reasons for Hudson’s success— including technicians, installers, information on the services a well-stocked parts departoffered by The Salvation Army ment, financing, extended warranties and highly rated brands call 872-1534. such as Whirlpool, Maytag, Amana, and KitchenAid.

BRIEFS, from page 1

2nd Annual Apron Contest at Comeback Diner

Heavenly Herbs and Acupuncture On March 27th, The Comeback Celebrates Tenth Diner invited contestants to design aprons for its 2nd Annual Anniversary Apron Contest. This year, judges had an easier task. Instead of selecting a single winning design from the many gifted designers, all qualifying submissions will be used to outfit Comeback’s waitresses! Not only is staff rewarded with creative, personalized work apparel, but contestants are honored with the daily display of their creations! Prizes and raffles total more than $500.00!

Princess for Hire Ciara Jean Barnes from Paradise is the reigning Miss Teen Butte County and daughter of Danna Mack-Barnes, owner of the HOWDY! Community Welcome Program. Selected as a finalist in the National American Miss Competition, Ciara is seeking sponsorships to represent the North State at the upcoming NAM regionals. Ciara’s commitment to community will be recognized with the Presidential Award for Community Service. Paradise can be proud of this small-town girl with big dreams! For sponsorship opportunities, or to secure her regal presence at your event, please contact Ciara at www. MissTeenButteCounty.com.

Graphic Impressions Changes Hands Graphic Impressions, a longstanding Ridge Business and Chamber member, recently welcomed new owner Jairo Perkins with a Ribbon Cutting. But the real story is that Graphic Impressions, which looks from its mini-strip mall facade like a compact copy shop, is home to a warren of vast, capable, classic and state-of the art printing and graphics machinery. Vintage machinery, some replete with copper plates and porcelain knobs, has been re-tooled to accommodate a range of tasks including metallic foiling of our County Sheriff’s business cards. Graphic Impressions is the only business north of Sacramento to offer certain specialty services such as thermographic raised–letter type. At the ribbon cutting, at least one local business owner learned about the range of services offered right here on the Ridge, and so will no longer subcontract to points distant, keeping the business on the local. Jairo Perkins, Graphic Impressions 7654 Skyway Suite B. 877-7430

Big Box Prices in Friendly Local Shop Hudson’s Appliance Center has offered courteous and professional appliance service and sales since Arlin Hudson opened his shop in 1964. Through its relationship with Nationwide, the world’s largest buying group, Hudson’s has the purchasing power of a super store. Many Ridge residents are surprised to learn how competitive Hudson’s is on price, but great prices are not the reason Hudson’s was the West Coast’s fastest growing appliance store during this recession. A feature in national industry magazine “The Retail Observer” detailed

The office of Sheryl Sanchez, Licensed Acupuncturist (L.Ac.) recently celebrated ten years in business in Paradise. Sheryl specializes in complementary and alternative medicine (CAM), especially Traditional Chinese Medicine (TCM), including acupuncture and Chinese herbal medicine, and integrates homeopathy, naturopathy and Functional Medicine. Acupuncture is only one tool of the complete medical system of TCM, which can treat most medical conditions and uses complex diagnostic methods. Acupunc-turists are statelicensed medical practitioners and as part of our standard medical system, they can order conventional lab diagnostic tests, their services are covered by many insurance companies, and they are also practitioners for the Worker’s Compensation and Veteran’s Administration systems.

Gold Level Status for Buttons and Bows Buttons and Bows thanks its customers for their loyal support of NOT YOUR DAUGHTER’S JEANS. Based on its sales, they have joined the select group of NYDJ distributors to achieve GOLD LEVEL status. As a Gold Level Distributor for NYDJ, they will be sharing with its customers the many benefits associated with this honor. Buttons and Bows carries MADE IN THE USA NYDJ in regular and petite sizes.

Joy Lyn’s Candies Employs Sweet Green Packaging Long concerned about conservation and the environmental impacts of their products, Pam and Bill Hartley, owners of Joy Lyn’s Candies make sure that the bulk of their packaging material is either made from recyclable materials or is a recyclable material. The gift wrap Pam chooses for wrapping the chocolate boxes fits that category. Not only are you getting a delicious box of chocolates, you can feel good that the packaging is environmentally friendly.

Learn the Art of Brick Oven Baking Baking Enjoy a beautiful afternoon at Lilliput Village Bakery experiencing the olde world art of making artisan sourdough breads in an outdoor woodfired brick oven nestled in the forest in Paradise. This is a “hands-on,” four plus hour class that is fun and interesting! You can bake the perfect breads in your own home oven, and Bruno will show you how! What do you do while the dough is rising? Well, it’s time for a pizza party, of course! Each student will receive their very own sourdough starter, certificate of course completion and a finished loaf of sourdough bread to take home and enjoy. Just bring your appetite! They also offer Tamale Plus instruction and other cooking classes! www.LilliputVillageBakery.com; 877-2776.

Spring 2011 • Ridge Business Journal

www.paradisechamber.com

Ongoing The Paradise Elks

BINGO

Passages, Law Enforcement, Adult Protective Services & Legal Services of the North Valley. More information: Paradise Center for Tolerance and Nonviolence, 877-1856

Easter Egg Hunt

Saturday, April 23 10:00 AM to 11:30 AM Aquatic Park, 5600 Recreation Drive, Paradise Children preschool to sixth grade are welcome to participate in our FREE Easter egg hunt at 10:00am. Please be on time so you won't miss any of the fun!

California Nut Festival

Every Sunday, 4:00 PM Doors open 3:00 PM Paradise Elks Lodge 1100 Elk Lane, Paradise

Saturday, April 16 11:00 AM to 4:00 PM Patrick Ranch Museum, 10381 Midway, Chico An upscale food and wine event celebrating North Valley agricultural heritage; fundraiser for Patrick Ranch Museum. More information: 520-6933. www.californianutfestival.com.

April Friends of the Library Book Sale Saturdays: April 9, 16 & 23; May 7, 14 & 21 10:00 AM to 3:00 PM Paradise Library 5922 Clark Road Every Saturday except holiday weekends and months with a 5th Saturday. The FOL is always looking for folks to volunteer their time for this endeavor. Call Jim at 876-1729 for information about volunteering.

Third Sunday Speaker Series Sunday, April 17 4:30 PM Gold Nugget Museum, 502 Pearson Road, Paradise Presentation on historical 19th century guns by Graham Clark featuring specimens from the museum's extensive collection. More information: 872-8722.

Human Race 5K Fun Run and Walk-for-Life Saturday, April 23 8:30 AM to 11:00 AM Paradise Community Park Live Music, Refreshments, Face Painting, Bounce House, Fellowship, Inspiration and Family Fun! Collect sponsorship forms at Care Net. More information: 876-1113

Gold Nugget Queen Contest Thursday, April 28 • 7:00 PM Paradise Performing Arts Center, 777 Nunnelly Road, Paradise Traditional Gold Nugget kick-off featuring the crowning of the Gold Nugget Queen. More information: 872-8722.

FREE Poemcrazy Writing Workshop Saturday, April 30 4:00 PM to 6:00 PM Paradise Library, 5922 Clark Road, Paradise Join poet and educator Susan G. Wooldridge for an hour or two of word play and creative writing. Seasoned poets and absolute beginners welcome! More information: 872-6320

Gold Nugget Days Parade

Paradise Center for Healthy Living “Tea at Two”

Saturday, April 30

Saturday, April 30 2:00 PM 555 Pearson Road, Paradise You are invited to “Tea at Two” for an afternoon of relaxation and connection. More information: www.paradisehealthyliving.com or 872-4325,

12:00 PM On the Skyway Annual parade and festival commemorating the massive Magalia Nugget. Barbecue and costume contest at the Gold Nugget Museum and a craft fair at Terry Ashe Park. More information: 872-8722

CALENDAR, continues back page

Present Laughter

Theatre on the Ridge, 3735 Neal Road, Paradise Life upon the wicked, wicked stage portrayed with Noel Coward’s sparkling dialogue and dazzling wit! Pampered actor Garry Essendine’s plans for an overseas tour with his devoted secretary are complicated by a beautiful stage-struck ingénue and an ardent playwright. When his wife, his agents and his numerous admirers arrive, Garry is trapped, but finesses faux pas, flees the chaos, and reunites with his wife. Tickets: $16.00 General, $18.00 Reserved available at The Vagabond Rose in Chico and Fir Sreet Gallery & Gifts in Paradise. www.totr.org

Community Forum: “Seniors Be Aware & Be Informed About Bullying, Abuse & Fraud” Friday, April 15 10:30 AM to 12:00 PM Paradise Library, 5922 Clark Road FREE forum for seniors, their families, or anyone wanting information. Representatives from

Paradise Kid’s Fishing Day Saturday, April 23

6:00 AM to 3:00 PM Kids aged 3-15 fish free when accompanied by adult. Paradise Lake. More info: 877-4791 or 873-1040

877-4519 5810 Clark Rd. PA R A D I S E

Law Dawgs and Pistoleros of the Olde West Saturday, April 23 11:00 AM to 4:30 PM Gold Nugget Museum, 502 Pearson Road, Paradise It’s the good guys versus the bad guys in this authentic reenactment featuring law men, Civil War Cavalry, outlaws, horses, stage coaches, a Vaquero trick roper and mock old-west gunfights. Refreshments will be on sale. More information: 872-8722.

La Comida Lantern Inn Lava Creek Golf Course McKinnon & Associates Mid Valley Title and Escrow Miller Glass Mountain Thyme Photography Nature’s Pantry Oak Knoll Palms of Paradise Paradise Center for Healthy Living Paradise Church of Religious Science Paradise Host Lions Paradise Lutheran Church Paradise Moose Lodge #2227 Paradise Unified School District Pine Ridge Park & Mini Storage

PostNet Private Industry Council Quail Trails Village MH & RV Park Rabobank, N.A. (Clark Road) Raymond James Financial Services Reliance Propane Richard R. Mootz Ridge Physical Therapy Robert B. Anderson Spray Chem The Bicycle Shop Topcats on the Ridge Trailhead Adventures, LLC Tri Counties Bank US Bank Wells Fargo Bank Wentland Construction Whispering Pines Pet Clinic Youth For Change

The Ridge Business Journal is published five times a year by the Paradise Ridge Chamber of Commerce Editors: Maximilian Barteau, Monica Nolan, Carol Peterson Advertising: Sharon Gingerich, Cyndi Nixon, Jerry Urban Production/Layout: Jeri Luce

- Over $100 “We Rent What You Need!

“We Rent What You Need!

One Per Customer. Not valid with One Per Customer. Not valid with any other offers. Exp. 7/31/11 any other offers. Exp. 7/31/11

Mon-Sat: 8am-5pm Sun: 9am-1pm

BIG IG THANKS HANKS TO TO OUR UR RENEWING MEMBERS: AT&T Authorized Retailer AT&T Yellow Pages Aunt Mabel’s General Store Bank of the West Black Bear Diner Bonnie Bryan Bourbon Hill LTD. Butte College Center for Spiritual Living Clark Road Animal Hospital Coldwell Banker Cindy Haskett Del Johnson Air Conditioning and Heating Feather Falls Casino Feather River Health Foundation Graphic Impressions Heavenly Herbs & Acupuncture Jeannie’s Consignment Ken’s Automotive Service

(530)

April 10, 11, 12 • 7:30 PM April 9, 10 and 17 • 2:00 Matinee

Is YOUR workplace Cal-OSHA compliant?

ALL employers are

REQUIRED

to have an I IPP! What’s that, you say What’s an IIPP

AN INJURY & ILLNESS PREVENTION PROGRAM Come to a FREE seminar to learn more about this and other information when hiring and training new and current employees:

Wed., April 20 8:00 – 10:00 a.m. Family Resource Center 6249 Skyway

Take advantage of this opportunity to renew your HR forms, policies, and procedures and make sure your business is in compliance with the most recent state and federal rules. (Hot breakfast included!)

Space is limited. Call 872-0948 for reservations! 691 Fir Street Paradise www.gitmanandassociates.com

530-872-0948

5550 #1 Skyway, Paradise, CA 95967 • (530) 877-9356 fax (530) 877-1865 • e-mail: info@paradisechamber.com

Bookkeeping • Staffing • Payroll • Management

Spring 2011 • Ridge Business Journal

from page 7

May An Evening of Wine & Chocolate: “A Taste of the Sweet Life Under the Stars” Friday, May 6 7:00 to 10:00 PM Paradise Community Park, corner of Pearson and Black Olive, Paradise Starlight, jazz tunes, fine Wines, decadent chocolates, specialty beers, delicious chocolate desserts. A vast array of savory appetizers and local artisanal food samplings. Tickets: $50; available at Coco Amatrice Artisan Chocolates, Darlene’s Fine Chocolates & Ice Cream and Joy Lyn’s Candies or visit www.chocolatefest.us. 342-4896

Pre-registration: Adults: $20.00, Children 12 and under: $15.00. More information: 872-5500; www.chocolatefest.us

Chocolate Thunder Motorcycle Run Saturday, May 21 • 8:30 AM Town of Paradise “Park & Ride” 6241 Skyway, Paradise Rev your engines and ride to check-points throughout beautiful Butte County. Barbecue, Event Pin, Cash Prizes, Music, Refreshments and LOTS & LOTS of Chocolate! More information: www.chocolatefest.us 342-4896

June Paradise Boys & Girls Club BBQ and Open House

Second Annual Ridge Run Saturday, May 7 • 8:00 AM Pine Ridge School, 13878 Compton Drive, Magalia Pine Ridge School and PUSD host a fundraiser for craft materials and field trips. Two races, both suitable for all ages and levels of fitness. Each running child receives an award. Pre-register at Fit One, Beyond Fitness, PUSD, Pine Ridge School or online at www.active.com

FREE Recycling Round Up

Thursday, June 2 5:00 to 7:30 PM Paradise Teen Center, 6241 Skyway Family fun night. Parents may learn about club programs, enjoy a BBQ, games, face painting, arts and crafts. Great raffle too. General Admission $5, Kids under 6 $3 More information: 899-0335

Saturday, May 7 • 9:00 AM – 1:00 pM Paradise Pines Property Owners Assoc. 14211 Wycliff Way, Magalia Electronic waste, appliances, fridges, freezers. More information: 876-3340

Paradise Chocolate Fest May 14 • 9:00 AM to 5:00 PM Terry Ashe Park, 6626 Skyway, Paradise Chocolate Pancake Breakfast, Chocolate Chase Fun Run, Chocolate Cuisine Challenge, Chocolate Pie Eating and Cookie Stacking Contests, Ice Cream Sundae SpoonFeeding Contest, Musical Entertainment, Chocolate Queen Coronation and live chocolate demonstrations. Giant inflatables, carnival games, costumed characters, clowns, face painting, musical entertainment and interactive chocolate arts & craft projects. More information: www.chocolatefest.us 342-4896

Beyond Fitness Chocolate Chase 5K Walk/Run or 10K Run

, s d n a Big Br Low Prices! ✓Save up to 40 % on my food bill

by shopping

Saturday, May 14 7:00 AM Beyond Fitness, 7224 Skyway, Paradise Follows the historic Memorial Trail.

GET YOUR

TICKETS

We now carrynic Breads! Orga

AT THESE LOCATIONS

The Gold Nugget ad about ticket outlets should include their location, according to the chairman. As follows:

o Gold Nugget Museum, on Pearson Road o Jaki’s Hilltop Cafe, Magalia o UPS Store in Kmart shopping center

•Fresh Meat •Frozen Foo d •Deli/Dairy s •Grocery •Carl’s Prod u •Beer & Win ce e •G.M./Health & Beauty

o PostNet in Safeway shopping center o Paradise Ridge Senior Center, 877 Nunneley o Wells Fargo Bank, 6930 Skyway o Back at the Ranch, 6294 Skyway o Diamond W Western Wear, Chico

Gold Nugget Badges Revue

On sale everywhere now! Only $2.00

Fri & Sat April 29th & 30th at the Ridge Senior Center

Queen Contest

Gordy Ohliger The Banjo-oligist

Locally Operated by Pat & Mike Ward

Thursday April 28th at the Paradise Performing Arts Center

more info: 872-8722

6026 Clark Road, Paradise • 876-9687 8am-10pm Everyday WE ACCEPT FOOD STAMPS /EBT

Visit our website at www.groceryoutlets.com

Visit Our Expanded

Organic Section!

We reserve the right to limit quantities. No sales to dealers. Sizes and varieties may vary.