Your resource fo r what ’s happenin g on the Ridge! www,paradisechamber.com
June/July 2016
Party in the Park Music & Marketplace where: PaPararkdi, PesearCosomnmanund ityBlac k
Olive, Paradise hen: Every Thursday weeks: night for twelve June 9 - August 25 e: 5:30 p.m. to dusk
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aradise’s 17 th annual Party in the Park Music & Marketplace takes place each Thursday evening at 5:30 pm until dusk at Paradise Community Park at the corner of Pearson & Black Olive through August 25th. The 2016 event enjoys unprecedented community support, with 25 local sponsors committed to this seasonal institution, showcasing homegrown pride and commerce. As in past years, Party in the Park will offer fresh produce, information, goods and services from local vendors and non-profits, and locally produced arts and crafts. Food and beverage options include beer and wine from The Wine Room, delicious Mexican food and smoothies from Meeho’s, and hot dogs, burgers, tri-tip sandwiches and soft drinks from the Pair O Dice Chapter of E. Clampus Vitus. This year, we are pleased to expand the food offerings by welcoming Hughes House of Marmalade with jams, baked goods, Belgian waffles, and coffee. The Depot Museum in the center of the park will be open to visitors each evening. Party in the Park is a joint venture of the Paradise Ridge Chamber of Commerce and the Town of Paradise, working together to stage and staff this hometown event showcasing the quality of life and commercial opportunities in our beautiful mountain home. Presenting sponsor Feather River Hospital will be on hand each week, sharing information and giveaways. Visit the FRH booth to learn about cardiopulmonary, hospice, medical imaging and dental services, as well as the Canyon View Clinic and Stroke Center. The Town of Paradise will staff
a booth featuring various departments including Community Development Services, Animal Control, Police, Business & Housing, Town Council, VIPS, K-9, and Public Works. The outstanding line-up of musical entertainment is brought to by Band Sponsor Paradise Irrigation District, celebrating its one hundredth anniversary by gifting the community with excellent local talent. Stop by the A Stitch Above Paradise booth to pick up your limited edition Party in the Park 2016 commemorative tshirt. Generous Sponsorship from Pacific Gas & Electric Company is providing a Kids’ Zone, with activities for children aged 5 to 12. Parents will stay close at hand while local organizations including A Maker’s Space, Paradise United
Methodist Church, Strengthening Families: Youth for Change, Valley Oak Children’s Services, Cub Scout Pack 316, and Pee Wee Preschool entertain with activities and games. Local artists, crafters and artisans are welcomed at a special no-risk rate thanks to Artisan Sponsor Paradise Hearing & Balance Clinics, Inc. The Artist Walk will feature locally crafted jewelry, glass, tie-dye, lotions, potions and more. You may have noticed the colorful banners along Skyway, Pearson Road, and in Paradise Community Park, featuring 17 different photos of past Parties in the Park by Artist by Design, Glenn Harrington. Sponsorship and the diligence of Paradise Printing and the Town of Paradise produced and installed the banners. Many thanks to
Social Media Matters:
Put Your Best Facebook Forward By Mark Thorp Membership and Events Coordinator, Paradise Ridge Chamber of Commerce
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and confusing dialogue. This will drive positive reviews and increase your brand awareness. • “What examples of company Facebook pages do you consider to be effective?” Look to the experts, or those with multi-million dollar advertising divisions: Starbucks, CocaCola, General Motors, etc. These companies invest large sums of money and labor to present the best marketing trends. Though they are grandiose by our standards, picking features associated with these companies can enhance your page and ultimately, your brand.
ere at the Paradise Ridge Chamber of Commerce, we’re often asked about social media and its appropriate use in marketing. From simple questions like “How do I add a contact tab to my Facebook page,” to more complex questions on analytic assessments and strategies. As a lot of you tech-savvy folks are aware, most of the answers sought are available on the internet. However, what is not disclosed via the web is your particular hierarchy of needs--that is--specific to your business. Each business is different, requiring a different set of protocols. But the following items are generally embraced by all business pages and are asked most frequently. Members of the PRCC benefit from social media consultation and promotion. To increase your visibility and give you the best possible presentation to the public, we want to make sure your page is up-to-date, functional, and married up to our promotional activities.
• “Should I respond to negative reviews?” Yes. However, this technique is driven by positive communication and should never be accusatory or blaming! Take the time to think out the best response, pass it by your peers, and post it with a desire to remedy the complaint, or shift the focus to something positive about your business.
• “How often should we be replying to fans?” Stay in touch constantly! If your fan “likes” your page and content, interact as much as time allows. If they pose a question, answer it in the most positive way possible, avoiding negatives
These are just a few of the many questions we receive. For an answer to a questions you have on social media, contact us for a more detailed answer. If this was helpful, let us know and we’ll continue to feature this subject in your RBJ.
Digital Print & Design for artistic and production support of event posters. Party in the Park 2016 thanks the business and community partners who share Paradise Chamber’s mission to sustain a vibrant local economy.
PARTY, continues on page 7
Business Briefs
Feather River Hospital Welcomes New CEO Monty Knittel has been named President & CEO of Feather River Hospital and will begin his role on June 6. Knittel has worked nearly 30 years at Adventist Health, with nine years as a hospital CEO. Knittel has served as the President & CEO of Walla Walla General Hospital in Washington and also worked at Adventist Medical Center in Portland, Oregon. He served on the boards of the Walla Walla Valley Chamber of Commerce and the Washington State Hospital Association. While in Portland, Knittel was the founding president of the East Portland Chamber of Commerce and served as a board member from 1996 to 2007. He currently represents Adventist Health on the Walla Walla University board and will continue in that capacity for the time being. Knittel earned a bachelor’s degree from Pacific Union College and a Master of Business Administration from the University of Montana. He and his wife, Patty, have two adult children. Welcome Wagon Now in Paradise New Paradise Ridge Chamber of Commerce member “Welcome Wagon” is poised to help place your business in front of new households in Paradise and adjacent communities. Angie Neuerburg is the local Community Marketing Executive for Yuba City, Marysville, Chico and sur-
BRIEFS, continues on page 6