Ridge Business Journal April 2021

Page 1



Business Journal

Your resource for what ’s happening on the Ridge!

Connecting the Ridge Business Community


A Section - April 2021

Gold Nugget Days returns to the Ridge By Mark J. Thorp Executive Director, CEO Gold Nugget Days Inc., Gold Nugget and Depot


High Sheriff Bill Hartley and his deputies are gearing up to sell collectible badges at the Donkey Derby and parade. All badge sales support the Gold Nugget Museum. From L to R: Deputy Don Criswell, High Sheriff Bill Hartley, deputies Pam Hartley, Carol Stark, Kelley Conner and Shannon Hurte. (Not pictured: Mark Thorp)


oin your Gold Nugget Museum and other Ridge community organizations for a fun filled Gold Nugget Days weekend April 23-25, 2021. Festivities begin Friday, April 23rd with the Gold Nugget Days Queen Contest. The 2021 Queen will be chosen from six worthy candidates. Closed to the public this year, out of a concern for safety candidates will be judged on historical authenticity of costume, poise, personality and portfolio. The 2021 Queen will be crowned with the historic 14 karat yellow gold crown that survived the Camp Fire. The crown made


by John A. Woodworth circa 1968, and maintained by son John F. Woodworth, has been worn by the elected queen every year since. The Queen will ride, with her escort, on the GND Queen Float April 21, 2021. On Saturday, April 24th, the Donkey Derby returns for its annual celebration of the discovery and transport of the 54 pound gold nugget! Donkeys will be released at Whiskey Flat at approximately 8:30am and should arrive on the Magalia Community Church ballfield for the obstacle course between 9:00-9:30am. Additionally, the Paradise Gem and Mineral Club will be hosting its annual show

GOLD NUGGET, continues on page 15


Butte County Upper Ridge A lot is happening Community Plan moves on the Upper Ridge ahead with local input By Chris Rauen

Executive Director, Magalia Community Park & Community Center

By Bruce Brubaker PlaceWorks


he Butte County Upper Ridge Community Plan Project Team has engaged in a collaborative community engagement process to develop a shared vision for the Upper Ridge area in the future. This community-based planning effort is funded by the North Valley Community Foundation. Managed by Butte County Planning staff, in coordination with well-known community planning firm, PlaceWorks, this project will include community outreach and the creation of plan docu-

menting the policies and proposals that will guide future development in the Upper Ridge Plan area. The project team is working closely with stakeholders including the Upper Ridge Community Council, Paradise Ridge Chamber of Commerce, Paradise Recreation and Parks District, churches, and locals to understand the issues facing property owners, residents, and business

PLAN, continues on page A-14

Disc Golf on old Paradise Pines Golf Course The Upper Ridge South Pines Disc Golf program continues to be busy with folks enjoying the green fairways and a challenging layout. It is an 18-hole course on the land previously occupied by the Paradise Pines Golf Course, 13917 South Park Drive. Disc Golf Director Jake Bates deserves recognition for attracting players and supporters -- from locals right here in Magalia to members of professional disc golf clubs all the way to the Bay Area! And during our snow day last month, Cardiac Hill off South Park Drive


Gearing up for competition: Magalia Community Park will be hosting the regional Shasta Series’ Season Finale Tournament at South Pines on the weekend of May 1st & 2nd. Check Paradisechamber.com’s online community RIDGE, continues on page 15 calendar for more information.

Chamber launches ShopParadiseRidge.com, an online one-stop-shop By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce


idge small businesses have been hit hard by the Camp Fire and COVID-19, forcing them to change the way they conduct business in an effort to survive. In response to these disasterdriven commercial challenges, the Paradise Ridge Chamber of Commerce has partnered with the Paradise Rotary Foundation to create an online marketplace: ShopParadiseRidge.com. Consumers are actively looking for ways to support small businesses in their neighborhood. Connecting with those consumers is one of the biggest challenges for small businesses. ShopParadiseRidge.com connects consumers and local businesses efficiently through a neighborhood ‘marketplace’— an online one-stop-shop where small businesses can upload and promote their products, services, or takeout/delivery offerings. The online marketplace is a fun and easy way for consumers to shop. Local shoppers may window shop online or connect directly with local businesses by visiting

ShopParadiseRidge.com. At press time, the site is gradually adding local businesses; shoppers are encouraged to check back frequently and also to visit ParadiseChamber.com’s business directory. Chamber member businesses are invited to join the marketplace; for more information, contact Chamber staff at (530) 877-9356 or email PRMarketPlace@ ParadiseChamber.com. Join the Chamber today if you want to participate in the Paradise Ridge Marketplace on ShopParadiseRidge.com. According to Chamber Executive Director, Monica Nolan, “ShopParadiseRidge.com is a direct response to requests from consumers wanting an easier way to shop the Ridge, and a boost into e-commerce for our small businesses striving for survival. While the dual disasters of the Camp Fire and pandemic precipitated this innovation, this “Support Local” site is positioned to become an enduring neighborhood staple. We are proud to partner with the Paradise Rotary Foundation in championing our business community.”

A-2 April 2021 • Ridge Business Journal

April 2021 • Ridge Business Journal A-3


Mayor Steve Crowder looks at 2021 continues. Comcast has agreed to participate, and we have filed a complaint with the California Public Utility Commission (CPUC) to assist us in getting AT&T to participate town-wide as well. This project will continue with completion expected in a little more than 3 years.

Our government hazardous tree program is moving forward, removing about 200250 trees per day. We expect this program to be completed summer 2021. The Town of Paradise is working on obtaining a $20,000,000 grant to remove the balance of dead trees within town limits that were not eligible for the current program.

Steve Crowder Mayor, Town of Paradise


afety for our residents is the Town’s TOP priority. We are working diligently to obtain and install an early warning system. We received a grant for the planning and to identify the system. That has been completed and we have applied for a grant for funding the system and pending that approval, we expect construction to start this year. We are at the end of a broadband feasibility study that will answer questions about possibilities of getting this service, which would be a huge asset for the Town. PG&E has installed underground conduit for future broadband installation, at no charge to the town. The undergrounding of our utilities

After the tree removal program is complete, we will have a grant-funded reseeding program to evaluate and establish the next steps for reseeding.

A lot has been accomplished since the devastating Camp Fire, just over 2 years ago and it’s going to be another busy year ahead. This entire rebuilding process has been

a hardship and a challenge for everyone. On behalf of the Town, we thank you for braving all the challenges of returning to Paradise. We appreciate each and every one of you. You are the true Paradise Pioneers! Remember we are all in this together and we are here to serve you.

Our current building by the numbers as of February 24, 2021: Single Family Homes 1567 permit applications received 1418 permits issued 149 permits in review 694 Certificate of Occupancy issued

Multi-Family Homes 301 – Units applied 289 – Units issued 12 – Units in review 105 – Units with a Certificate of Occupancy

The Town of Paradise has recently launched a new website. Visit TownofParadise.com for resources, progress reports and community information.

The Town will follow behind the PG&E undergrounding with our road rehabilitation. We are moving forward with our sewer system. We are still looking for grants to fund this project, but are confident we will be successful in accomplishing this. This will be a regional sewer connection which will connect to Chico’s system based upon approval of the City of Chico. We are working in cooperation with the Chico, as this is the most economical, environment friendly and beneficial option for both

“CAMP FIRE SURVIVOR” & COMMUNITY LEADER Thomas E. Baker, Esq. A Law Corporation • • • • •

cities. We are currently in environmental review which will take approximately 18 months, and the construction stage is expected to take three to five years.

Estate Planning Trust Packages Wills Power of Attorney Grant Deeds

In June, 2020, I returned to Paradise with my family. Although our temporary residence in North Chico was very pleasant, but our hearts remained in Paradise. It took awhile to have our property cleared and deal with the insurance issues. However, my office remains in Chico, behind Raley’s on Skyway, with my original phone number from the Paradise office (530) 872-3515. Since the “Camp Fire” I have helped many clients rebuild their estate planning documents that were lost in the fire. It seems most fire Safes did not stand up to the intensity of our blaze. Most of my clients reported their papers were lost even though they thought the documents were protected by a fire safe. Not so! How about You? Do you have your Estate Planning documents in Order? Do you have a Will or a Living Trust? Do you have a Power of Attorney for Financial or Health Care? Do you need to discuss these issues with a professional? If so, please call for an appointment. I have been serving our Paradise community since 1992. I look forward to visiting with you.

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Business Journal

• Editors: Monica Nolan, Carol Peterson • Production/Layout Design: Jeri Luce


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Paradise Ridge Chamber



6161 Clark Rd., #1, Paradise, CA 95969 • 530-877-9356 www.paradisechamber.com

A-4 April 2021 • Ridge Business Journal

FROM THE DESK OF YOUR CHAMBER Take your place in history with Chamber’s 80th anniversary By Monica Nolan Executive Director, Paradise Ridge Chamber of Commerce


hile our Chamber formed in 1919 as “The Paradise Bureau of the Chico Chamber of Commerce,” we are celebrating our 80th anniversary this year with the official stamping of the Articles of Incorporation by the California Secretary of State on March 5, 1941. Sadly, the original copy of the articles, as well as our early minutes, scrapbooks, community maps, member files, proclamations and awards, vintage visitor directories and relocation guides, giant guestbook, hefty bags full of Johnny Appleseed and Gold Nugget Days buttons, and commemorative “Paradise Apple Fest” silver platter, perished with the Chamber building in the Camp Fire.

Monica Nolan

When we celebrated our 75th anniversary five years ago, Mark and Tonya Dale of Cedar Creek perused the Chamber archive and produced a series of articles published in the Ridge Business Journal. It is with many thanks to Mark and Tonya that we have preserved some of the history we aim to share with the community during this remarkable 80th year. According to the above-mentioned Articles of Incorporation, “The Paradise and Allied Communities Chamber of Commerce was formed to: hold, conduct, sponsor, promote, and carry on business, social, recreational meetings, projects and activities of every kind and nature, and to undertake, promote, sponsor, conduct and carry on any and all sorts of undertakings, projects and activities reasonably calculated to advertise the advantages of the communities and their vicinity or to promote or procure citizen community improvements in betterments of every current and nature.”

Over the years, this broad remit has informed our Chamber’s deep involvement in every aspect of community building, with business vitality as the foundation of all endeavor. Over the years, the Chamber has undertaken or supported varied activities for community betterment, including advocating for a sewer system in the commercial district, a tuberculosis Xray/census drive, reduced telephone fees, lobbied PG&E for reliable electric service, a community seedling program, hosting an unemployment bureau, county health department, visitors bureau and DMV, road construction and safety, fire and police protection, lowering merchant freight rates to even the playing field with valley merchants, and an anti-mistletoe campaign. We were formed to support our members through boots-on-the-ground problem solving and crisis management. As economic conditions on the Ridge continue to evolve, we are here to sustain the community through future challenges. Over the past two years, the Paradise Ridge Chamber of Commerce has expanded reach by growing membership, developing a range of support programs, and strengthening our voice in advocacy and influence within the Town, the county, region, the state of California and beyond. Our 80+ year commitment to integrating recreational, historic and cultural resources into our mission of promoting and advocating for business and community development is dependent on the support of our members. Looking for a business on the Ridge? Look no further than the “Blue Pages” in the newly expanded “B” section of the Ridge Business Journal. Our members support the vital connections between the success of businesses and quality of life in the community as a whole. The PRCoC is on sound footing. However, it is only with the support of the entire economic base of the

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Ridge that we are able to deploy all necessary resources to support community growth during the challenging years ahead. To that end, we invite our members to “take their place in history” by becoming 80th Chamberversary sponsors. More details available soon; contact Monica@ paradisechamber.com for information.


A map of Paradise circa 1976. Membership and sponsorship support the PRCoC in maintaining its vital and impactful work on behalf of its members and the entire Ridge community.

MCKINNON & ASSOCIATES Certified Public Accountant ROBERT MCKINNON, CPA CHRISTINE POTTHAST, EA McKinnon and Associates is here to help with all of your bookkeeping, payroll and tax return needs. We have pride in our town and are very proud to still be able to serve you here on the ridge. Go Bobcats!!!

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April 2021 • Ridge Business Journal A-5

FROM THE DESK OF CHAMBER PRESIDENT Chamber president introduces new directors ­­—

By Kimball Shirey President, Paradise Ridge Chamber of Commerce Commercial Insurance Advisor, Heritage Insurance Agency


t is my honor and privilege to serve as the 2021 President of the Paradise Ridge Chamber of Commerce Board of Directors. I look forward to working with our incoming board members Dana Gajda, Shannon Hurte and Melissa Schuster, as well as an amazing group of returning Board members. We are comprised entirely of volunteers and concerned business professionals whose only compensation for their time and effort is that they truly make a difference in their community. This year marks the 80th anniversary of our Chamber, please join us in continuing this proud legacy of commitment to supporting commerce on the Ridge. The Board is ready to embrace this 80th year and reinforce our Chamber’s mission: “The Paradise Ridge Chamber of Commerce is an organization of business people sharing local pride, professional expertise and a commitment to growth. Together, we promote the civic and commercial progress of our community.”


Dana Gajda, Paradise Rotary, Paradise Performing Arts Center Dana is an experienced businesses owner with an MBA from the University of Wyoming. Having owned Eye Life Institute from 2011-2020, until it merged with Ridge Eye Care, Dana also has experience in leadership through her board membership of the Paradise Performing Arts Center, Paradise Rotary Foundation and Presidency of the Paradise Rotary Club from 2015-2016. Dana previously served as a Chamber Ambassador and consistently supports Chamber events. She lends her skills to the Chamber Board team as they work toward greater success and achievement for the Ridge Business Community. Shannon Hurte, Edward Jones Investments Shannon has over twentythree years of experience as a Financial Advisor with a background in Business Administration. Serving three different institutions with ten years of service at her current employment with Edward Jones Investments, Shannon also has directly served the PRCoC in many ways. From serving as a President, Vice President, membership committee and

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ambassador work, Shannon has experience with many Ridge business and community assets and consistently attends Party in the Park and Ribbon Cuttings. Other community involvement includes team leadership with Paradise Rotary, BNI on the Ridge, and the Pine Ridge Women’s Club. Shannon is excited to be involved and help support a business base. Melissa Schuster, HoneyBee Hospitality at The Chapelle/Burnt Barn Distilling Co. Melissa has worked closely with the PRCoC for many years. She recently served as a Town of Paradise Councilmember and has experience in many areas: financial, hospitality, lodging, tourism, commercial development and management, architecture and construction, retail, agriculture, and minor medical and law experience. A longtime resident of Paradise, Melissa has been involved in many local organizations, such as Paradise Rotary, the Boys and Girls Club, Paradise Symphony Orchestra, Paradise Performing Arts Center, the Gold Nugget Museum, and has been recognized by the California State Senate and Assembly. Additionally, she was a founding member of the Paradise Citizens’ Alliance and served on the Explore Butte County board. Her broad experience demonstrates her dedication to Paradise and Butte County. Melissa is excited about connecting with local businesses and using her fundraising skills to grow the PRCoC.

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ohn is a long-time resident of Paradise (having graduated from PHS in 1982) and has been serving the Ridge for 26 years. His law office on Almond Street burned in the fire, and he has established an office at the bottom of the Skyway at 45 Jan Court, Suite 170, Chico. John and his wife continue to make Paradise their home and are huge supporters of our community. He is Butte County’s longest actively practicing certified specialist in Estate Planning, Trust and Probate Law. His practice is limited to:

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A-6 April 2021 • Ridge Business Journal

FROM THE TOWN OF PARADISE Plans are moving ahead quickly for the new Paradise downtown By Marc Mattox Public Works Director/Town Engineer, Town of Paradise


he Town of Paradise has awarded a construction contract to Baldwin Contracting Company dba Knife River Construction to construct the Almond Street Multimodal Improvement and Gap Closure Complex projects in the downtown area. The Town successfully competed for and was awarded a $8.2M allocation of combined Active Transportation Program and Congestion Mitigation Air Quality funding between 2015-2017 for project design and construction. In absence of the Camp Fire, these projects would have already been constructed. As a result of the fire, staff and consultants have been coordinating on a path forward to complete this work. During the preparation of the Town’s Long-Term Recovery Plan in 2019, connected pathways, walkable streets and a vibrant downtown were all cited as top priorities. Fortunately, these grants were all secured prior to the fire and our funding partners through the California Transportation Commission, Caltrans and Butte County Association of Governments have stood by the Town and provided key support and


maintained funding commitments to move forward. These projects will provide the model infrastructure needed to support our community in coming home. The overall scope of work for the combined Almond Street and Gap Closure projects can be summarized as follows: • Installation of new Class II Bicycle Lanes along Birch Street, Fir Street, Black Olive Drive and portions of Almond Street • Installation of new Class I Multi-Modal Pathway along portions of Almond Street • Installation of new sidewalks and pedestrianlighting throughout the project area • Installation of landscaping • Installation of culvert pipes and drainage infrastructure • Reconstruction of the roadway using full-depth reclamation

U n d e r grounding of all overhead utilities (s e p a r a t e , concurrent effort through PG&E) • Replacement of the water main and re-establishing services to adjacent properties along Almond Street (separate, concurrent effort though PID) Construction is anticipated to begin in late March, 2021 and continue throughout the summer and fall.


By Marc Mattox Public Works Director/ Town Engineer, Town of Paradise


ecovery in the Town of Paradise continues with comprehensive transportation analysis. Town staff recently kicked off a grant-funded study to evaluate daily and evacuation transportation needs, policy documents, construction standards, and opportunities to support economic development. These objectives were originally identified in the Community Long Term Recovery Plan pre-


pared in early 2019. This Transportation Master Plan will serve as a road map to provide a transportation network that can serve during recovery and redevelopment in the Town following the Camp Fire and will include a broad framework of planning documents including: • Prioritized Transportation Improvements • Circulation and Evacuation Analysis and Recommendations • Local Roadway Safety Plan • Active Transportation Plan

• Updated ADA Transition Plan • Non-Residential Market Study • Revised Commercial Design Standards • Revised Roadway Design Standards • Parking Management and Truck Route Recommendations • Survey Monumentation and Benchmark Inventory/Re-establishment These planning documents will incorporate community identified goals and policies identified in the Long-Term Community Recovery Plan including creating

a safer street network, improving evacuation, developing a walkable downtown, and supporting economic development. Funding opportunities will also be studied to help Paradise secure grants for plan implementation. Specific opportunities for public involvement and creative engagement are forthcoming in the next few months. While the overall Transportation Master Plan will be complete in early 2022, it will remain a living document for the course of the next 10 years during recovery and rebuilding efforts.


By Katie Simmons Disaster Recovery Director, Town of Paradise


emoving hazardous trees from Paradise is a Tier 1 priority in the Long-Term Community Recovery Plan developed by the community after the Camp Fire. To go even further to protect the town, the Paradise Town Council adopted an urgency ordinance in early 2020 requiring the removal of dead and dying trees that may fall within 5 years of the fire and damage a public or private road. Not only do the trees present a hazard to roadways as a fall threat, they threaten standing structures and construction sites and are hazardous fuels in town. The removal of trees in town is now well underway as the Government Hazard Tree Removal Program makes its way through enrolled properties. Nearly 100% of enrolled properties have been assessed and as of late February over 30% of marked trees have been felled and removed. Trees that are marked in the Government Pro-

gram have a blue dot and bar code and can be seen on properties throughout Paradise, indicating where the State’s tree fellers will continue their work. At the request of the Town Council, the Government Hazard Tree Removal Program has also implemented a life safety tree priority, which means enrolled properties containing a tree that imminently threatens a standing home, a newly rebuilt home, an occupied RV, or an active building site will be prioritized for felling. During wind and weather events, hazard trees become even weaker and more unpredictable and with the help of property owners and neighbors these “life safety” trees are being identified. If you see a blue-marked, bar-coded tree that imminently threatens a home, please call the Town’s Tree Advocates at 530.872.6291 x 162 or 163. The Private Hazard Tree Removal Program is also coming to a close with 97% of the properties certified clear of hazard trees. Owners of properties that are unenrolled or incomplete in the Private Pro-



gram should call the Tree Advocates right away to discuss their options before eligible trees under the urgency ordinance are abated by the Town. Abatement is costly and time consuming and could place a lien on a property. New properties owners or owners who are unsure of their options are advised to call the Town right away. The Town has also applied for funding for the removal of trees that are ineligible in the Government or Private Program. If awarded, property owners will have the ability to apply for funding to remove “back 40” trees that are a distance away from a public or private road and sit on the back portion of a property. More information will be coming soon if the Town is awarded these funds from Hazard Mitigation. To check on the status of a property please visit: https://buttecountyrecovers. org/private-property-tree-removal-map/ Again, anyone with tree questions should call the Tree Advocates at the Town or visit https://buttecountyrecovers.org/ cf-tree-removal/

Town recognizes organizations with Proclamations of Appreciation By Melissa Schuster Burnt Barn Distilling Co. Honey Bee Hospitality of the Chapelle Director, Paradise Ridge Chamber of Commerce At its regular Council Meeting on November 10th, 2020, the Town of Paradise recognized, with great appreciation, the work of many organizations that have been instrumental in the Town’s recovery following the devastating Camp Fire. Though far from complete, this list illustrates the abundance of assistance that was offered to our Community. Our collective gratitude for these organizations and the indi-

viduals associated with them is deep and sincere. Due to the pandemic, these proclamations could not be delivered during the meeting, so some were mailed and others were delivered, personally, by Council Members. In all, 25 proclamations, each recognizing the unique contributions of the organization, were awarded. • Adventist Health Feather River • Assemblyman James Gallagher • County of Butte • Butte County Fire Safe Council

• • • • • • • • • • •

Butte Strong Foundation CAL FIRE CAL OES Camp Fire Collaborative City of Chico City of Oroville Congressman Doug LaMalfa FEMA North Valley Community Foundation Paradise Alliance Church Paradise Ridge Chamber of

• • • • • • • • • •

Commerce Paradise Irrigation District Paradise Recreation and Park District Paradise Unified School District Rebuild Paradise Foundation Santa Rosa County Senator Dianne Feinstein Senator Jim Nielsen Sonoma County The American Red Cross Urban Design Associates

April 2021 • Ridge Business Journal A-7


Sewer project continues to move forward C

hances are you are aware the Town of Paradise has been exploring a sewer project in town for several decades. After the Camp Fire, the Paradise Sewer Project was selected as a Tier 1 Town-Led Recovery Project in the Long-Term Community Recovery Plan. A municipal sewer system will incentivize economic regrowth by enabling clustered use, such as restaurants and multi-family housing, and will reduce the environmental impacts of septic systems. The Sewer Service Area, the section of town identified for sewer connection, runs nearly the length of Skyway and Clark, connected by Pearson. The Paradise Sewer Project proposes to connect most parcels in these corridors to sewer, relieving these parcels from reliance upon oftentimes failing septic systems that restrict uses and development. Before the Camp Fire, Paradise needed a sewer because perpetual onsite treatment and dispersal was not sustainable due to high groundwater, limited land availability, and poor soils. A cross-section of the Sewer Service Area shows a high rate of septic failure, an expensive proposition for residents and businesses considering rebuilding on their original footprints. After the fire, the Town of Paradise engaged HDR Engineering to explore a renewed Paradise Sewer Project. In December of 2020,

the pipe, the formation of a JPA, and understanding the capacity impacts to the City’s plant. Members of the public, public and private agencies, and businesses, are encouraged to participate in the meetings. Meetings will be posted on Town and City web sites as well as on Paradisesewer.com which will contain all project details.

after HDR Engineering identified a regional sewer connection as the highest scoring alternative when compared to a local treatment plant, the Town Council voted to move forward with a Cooperative Work Agreement with the City of Chico. This CWA will explore a regional connection to the Chico Water Pollution Control Plant. The City of Chico’s scope of work within the CWA will be funded through a Water Board Division of Financial Assistance grant secured by the Town of Paradise so Chico ratepayers do not subsidize the study. On February 2, 2021, the Chico City Council unanimously voted to enter into

the CWA with the Town and selected their Mayor and Vice Mayor to join the Town’s Mayor and Vice Mayor in a Sewer Regionalization Project Advisory Committee. The Advisory Committee will meet monthly beginning in March of 2021 concurrent to the Environment Impact Review process that is slated to conclude in 18 months. Advisory Committee meetings will be virtual, at least initially, and facilitated by the Regional State Water Board and will be Brown Act-compliant and open for public participation. Issues the committee and EIR may consider include alignment of


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A-8 April 2021 • Ridge Business Journal

Nothing better than hiking Table Mountain in the spring. All levels welcome.

Explore Butte County “Gamifies” Hiking by Launching Fun & Free #HikeButteCA Pass Program New visitor map features 40 points of interest on the Ridge Produced with input from community stakeholders and funding from Explore Butte County, the new Paradise Ridge Chamber of Commerce Visitor Map features 40 points of interest on the Ridge! Artistically rendered on a foldable brochure, the map features descriptions on the reverse side. Chamber member Monkey Business designed the map, and printing production was managed by Wilson Printing and Signs.

The Chamber has long served as the Ridge’s Visitors’ Bureau, supporting tourism as an economic driver. The map gives visitors a reason to come up the hill, and points the way to undiscovered attractions. Maps are available at various locations throughout the region and at the Paradise Ridge Chamber of Commerce, 6161 Clark Road #1. Input on attractions to be included in later editions gratefully received at info@ParadiseChamber.com.

To showcase the hundreds of miles of hiking trails that run through the area, Explore Butte County (EBC, the local Destination Marketing Organization) has curated a list of 35 amazing local hikes categorized by level of difficulty: Easy, Moderate and Difficult. To encourage community members of all ages to hit the trails, EBC is launching a #HikeButteCA pass program that allows users to track progress and includes a game with the chance to win limited-edition prizes (the more hikes completed, the more swag hikers earn along with more chances to win). Free to participate, the #HikeButteCA mobile pass program continues through December 31, 2021. The

new #HikeButteCA pass and tracking program offers helpful hike descriptions, best time of year to visit, driving directions to the suggested parking areas, links to trail maps, game check-in location information, and much more. “Keep in mind, our carefully curated list of hikes is just the beginning of adventures that await in Butte County,” said Carolyn Denero, Explore Butte County Executive Director. For more information, visit www. explorebuttecounty.com/explore/outdoor. A downloadable guide is available at www. explorebuttecounty.com/more/visitorguide.

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April 2021 • Ridge Business Journal A-9

Rediscover the Ridge Video

Another step in the Ridge’s economic recovery, a series of videos, web and social media sites, invite visitors to “Rediscover the Ridge” By Debbie LaPlant Moseley Executive Director, Youth on the Ridge Community Foundation


here’s a story of hope and resilience waiting to be told, a story of adventures waiting to be discovered in one of the most scenic areas of Northern California, the Paradise Ridge. It has been two and a half years since the Camp Fire ravaged the communities of Paradise and surrounding areas. While work to rebuild is ongoing, the dedication and passion for the Ridge is unmatched. In the aftermath of the fire, the support from around the world was instrumental in the success of the rebuild effort. However, the story is not yet over. Youth on the Ridge Community Foundation, in collaboration with Gold Nugget Museum, Paradise Recreation and Park District, Paradise Ridge Chamber of Commerce and various community stakeholders invite you to “Rediscover the Ridge … the Communities of Paradise & Magalia, California” – rediscovertheridge.org. Through the “Rediscover the Ridge” web and social media sites and a series of videos, visitors from near and far will discover the uncharted recreational opportunities available on the Paradise Ridge, and learn about a location where the past is connected to the future through an unbridled pioneer spirit. Visitors are invited to discover the beauty of Northern California communities in the foothills of the Sierra Nevada. As all who have visited know, something unique happens when you leave the Sacramento Valley and travel up the Paradise Ridge. There are new sights to be seen, fresh air to breathe, and a new perspective. There’s a community and a culture. The sounds of rebuilding and the excitement of a new chapter ring out on the Ridge: it’s the sound of a new, pioneer spirit claiming its home. Paradise is a place to relax and rejuvenate, and a destination for adventurers. With miles of hiking and biking trails, parks, playgrounds and Paradise Lake, memories are waiting to be made. “Come see for yourself – Rediscover the Ridge: your adventure starts here.” This exciting initiative has been made possible by the generous support and shared vision of North Valley Community Foundation, Butte Strong Fund, Paradise Rotary Foundation and community stakeholders.


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A-10 April 2021 • Ridge Business Journal




New businesses coming to town and FAQ’s answered By Collette Curtis Assistant to the Town Manager

The Old CVS Building, 6800 Skyway may soon be occupied

wo years into recovery, the Town of Paradise has been busy working with businesses to re-open or open for the first time in Paradise. As our residents return, having the local businesses and services they need is important. Recently we have seen increased interest from businesses in Paradise, and we are doing everything we can to support them. Here are a few highlights from the last few months:

When CVS closed its doors in 2020, it left a large building in a prime location empty. The Town has been working with a business that plans to occupy the building in the next year after some minor repairs are complete. We look forward to making an exciting announcement about this large retail space!

Welcome to Donut Paradise! Three new shops to open

We know there are lots of rumors around Town about the future of Safeway. As it stands now, Safeway still owns the property on Skyway and Black Olive where it had prepared to build a new store prior to the fire. Right now the grocery store is waiting for the population to rebound before committing to rebuilding.


Is the DMV coming back? The Town has been in contact with the DMV since just after the fire. With the impacts of COVID-19, the DMV is assessing its future footprint in many communities, including Paradise. We will continue to work with the DMV to advocate for a physical presence in Paradise. The Town of Paradise and the Chamber of Commerce meet regularly to discuss economic development and recovery. As part of this effort, Town staff now offers meetings with anyone interested in opening a business in Paradise. During these business development meetings, Town staff reviews zoning, property information, licensing and permitting requirements as well as resources available through the Town and other sources. If you are interested in opening a business in Paradise, contact Colette Curtis, Assistant to the Town Manager, at (530) 872-6291 x112 or ccurtis@townofparadise.com to schedule your business development meeting.

What’s happening with Safeway?

Three new Donut shops are working to open in Paradise: Mad Natter’s Donuts in James Square on Clark, G&C Donut Shop in the Holiday Shopping Center on Skyway, and Dolly O’s is rebuilding in its original location on Pearson.




2021 brings new opportunities for rebuilding on the Ridge By Aubrey Pruis Association Executive Paradise Association of Realtors


espite the COVID struggles, there are opportunities in Paradise Ridge real estate post Camp Fire. Of necessity, companies are seeing the benefits of remote work, including higher productivity, happier employees, and reduced overhead costs. Downsizing from large expensive office buildings that once housed workforce is a game changer. This shift is inevitably changing how we do business. But how does this translate as a benefit to our community? With so many employees now telecommuting

to work on a permanent basis, there is no longer a need for living close to the office in a high rent, densely populated area. Affordable home ownership in more rural communities is gaining in popularity and is becoming a viable choice for those looking for a small town experience with proximity to the amenities of urban life. Our Ridge community is no exception, and a very attractive option for an affordable and safe place to live, work and play. As we work together in the rebuilding efforts with The Town of Paradise, Rebuild Paradise, Valley Contractors Exchange, the Paradise Ridge Chamber of Commerce, and more, many innovations have been born of need. “The Plan Room” is a new feature on the Home Builders Resource Connection (HBRC), an online tool connecting rebuilders with trades, resources and contractors. Visit the website at rebuildparadise.org/hbrc/. The Plan Room allows homeowners to find contractors and submit requests for bids to rebuild their homes. Contractors are also able see

Beautiful rooms start with

information from homeowners seeking bids. This is a big step in streamlining the rebuilding process. Master plans can also be uploaded and made available to those needing building plans. These plans are approved and can save a lot of time and money in the building process. Our Paradise Ridge Realtors use the HBRC and other tools, including their deep knowledge of and connections to the Ridge community, to best serve their clients. Through our wildfire disaster and the changes to workforce and livelihood concerns in the wake of a global pandemic, we are exploring new ways of engaging with Real Estate and how we develop our community. The Paradise Association of Realtors is at the forefront of the new Gold Rush in Real Estate and we are very excited for what is yet to come. 6161 Clark Rd., Ste 2 Paradise, Office: 530.762.0053, info.paor@gmail. com, ParadiseRealtors.com


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April 2021 • Ridge Business Journal A-11



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A-12 April 2021 • Ridge Business Journal




For 70 years Feather River Adventist Health has served the Ridge, with more to come F

or the past 70 years, healthcare on the Ridge has been a pillar of this community. Organized and built by four pioneering physicians as a 15bed hospital, Feather River Sanitarium represented the dreams of a great future. Growth and expansion to better serve the community drives the strategy for Adventist Health in Butte County. A broad range of outpatient services currently offers community residents access to quality healthcare where it is needed most. With approximately 50 local providers representing 20 different specialties, access to the right provider is easier than ever. “We are pleased to expand our primary care services with more providers,” said Tim Williams, Administrative Director, Physician & Outpatient Services. “And, our telehealth services offer access to critical and unique specialists that would otherwise require our patients to delay care or travel long distances.” Adventist Health offers primary and specialty medical care in Paradise and Corning. In Chico, services include

cancer care and physical therapy clinics. Ancillary and diagnostic services such as laboratory and medical imaging are available in Paradise, Corning and Chico. Dental services are available for Medi-Cal patients in both Paradise and Corning. Recruitment strategies include adding two more primary care physicians this year, expanding dental services this summer and pediatric services in the fall, and adding dermatology as a specialty later this summer. Last year, Adventist Health added Rapid Care, a much-needed immediate care option for Ridge residents. Providing access to healthcare for minor emergencies, Rapid Care is open evenings, weekends and holidays to ensure healthcare is available seven days a week for Ridge residents. For more information about services and programs available in Butte and Tehama counties, visit AdventistHealth.org/OurClinics.

Feather River Health Center, located at the foot of Skyway (5125 Skyway) in Paradise, added a much-needed immediate care option and is now open seven days a week and holidays for Ridge residents.

Feather River Health Foundation expands community outreach efforts By Joleen Levey, Philanthropy Director for Feather River Health Foundation


ast year, with Butte County in the throes of COVID-19, the Feather River Health Foundation (FRHF) helped struggling local businesses and organizations by providing personal protective equipment (PPE) resources. Supplies of masks, face shields and hand sanitizer were delivered to 28 different organizations, including the Paradise Ridge Chamber of Commerce for distribution to local businesses to enable them to stay open. The price tag for this COVID-19 Rapid Response Relief effort? Nearly $168,000.

Adventist Health, Feather River Health Foundation and World Vision brought boxes of essential rebuild items to Butte County. Hope City volunteers helped receive, unload and distribute. From L to R. Kevin Cox, CEO Hope Crisis; Joleen Levey, Feather River Health Foundation; Brenda Brennar, Hope Crisis board member; Carl Brennar, Hope Crisis Board President; Kevin Moss, Project Coordinator.

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The COVID-19 Rapid Response Relief program is just one way that the FRHF has been helping to support critical community needs since the Camp Fire in 2018. It has partnered with more than 45 organizations to address critical issues on the Ridge, such as food insecurities, Christmas gifts for low-income families, shelter for women and children in crisis, gift baskets for cancer patients and their families, sanitation supplies for organizations that offer support for clients, and increasing access to healthcare services by supporting recruitment efforts for more physicians and dentists in the community. “Our board has been very

supportive of a number of initiatives that are helping our community to rebuild,” said Joleen Levey, Philanthropy Director for Feather River Health Foundation. “We are pleased that we can help our community in so many ways, when the need is so great.” FRHF has participated with several grant requests, resulting in more than $330,000 for various healthcare needs in the community, such as transportation for cancer patients to their treatment appointments, new infusion chairs for cancer patients, support group activities and supplies, generator installation for healthcare

OUTREACH, continues on next page

Adventist Health partners with Hope City to provide rebuild volunteers housing


dventist Health is supporting the efforts of Hope City (a division of Hope Crisis Response Network (HCRN), to house volunteers here to help rebuild the Ridge. HCRN is a faith-based humanitarian non-profit organization that serves in all phases of disasters providing volunteer services to help cleanup and home rebuild/repairs, community recovery development, and much more. Hope City is here to serve the Ridge communities following the Camp Fire, coordinating volunteer groups or individuals to support lot prep, site work and tree removal that is necessary to help homeowners to rebuild. Hope City collaborates with Americorp and works with sponsors and partners to provide housing and support for the volunteer teams that are anxious to help communities

that have been devasted by disasters. In Butte County, Hope City expects to rebuild 185 homes for families that are not financially able to rebuild without this type of help. Hope City, a member of the Camp Fire Collaborative, is currently housing some of these volunteers in the community by leasing space owned by Adventist Health. “This is an amazing example of aligning with our Adventist Health mission,” said Tim Williams, Administrative Director, Physician & Outpatient Services. “As we continue to find ways to support the rebuilding of the community we serve, we are pleased that we can partner with organizations such as Hope City.” For more information about Hope City or Hope Crisis Response Network, visit HCRN. info.

OUTREACH, from previous page buildings to support continuation of services during power outages, rapid testing equipment for COVID-19 for in-clinic use and support for EMS services on the Ridge. In addition, the board facilitated funding and coordinated support for several food insecurity programs, including Catalyst, Community Action Agency, and Love Delivers, which provide free food boxes weekly for families in the burn scar area as well as home delivery of groceries for families who are the most vulnerable to COVID-19. Additionally, as a non-profit organization, the FRHF receives in-kind donations to support Camp Fire recovery efforts from organizations such as World Vision. “We’re helping to create a brighter future for our community,” said Levey. “I know that 2021 will be a better year for all of us, and we are looking forward to continuing to help our

Local Ridge and Butte County merchants generously support gift baskets given to comfort Adventist Health Cancer Center patients. community in as many ways as possible.” To learn more about the Feather River Health Foundation or to donate to any of these programs, visit AdventistHealth.org/ FRHDonations.

April 2021 • Ridge Business Journal A-13

Paradise’s thriving arts community forms Paradise Arts Alliance By Melissa Schuster Burnt Barn Distilling Co. Honey Bee Hospitality of the Chapelle Director, Paradise Ridge Chamber of Commerce


fter the Camp Fire, journalists struggled to describe the community that we lost. One of our most exceptional asstes that was often obscured was our thriving and impressive arts community. Wayland Road had long been home to the quirky metal sculptures of the late Stan McEtchin. Stan was an outspoken advocate for tourism as an economic driver and considered his art an attraction. Many of his dinosaurs, trains, giant flowers and beautiful custom gates survived. Theatre on the Ridge was one of the first businesses to reopen with “Radioland’s Return to Paradise.” We’ll never forget the overwhelming sense of community we all felt, laughing and crying, as we sat in the warmth of the tiny theatre, which miraculously survived the fire. For many months, Theatre on the Ridge was an island of life in a sea of burnt debris, providing an oasis of hope. The Paradise Art Center on Almond Street also survived in one of the oldest buildings in Paradise. On the 2nd Anniversary of the Camp Fire, during the pandemic, the Paradise Art Center saw record attendance as nearly 300 people stopped in to see the works of various artists including muralist Shane Grammer.

The Paradise Performing Arts Center, a 750-seat acoustic jewel, also survived and, with it, the home of two extraordinarily critical organizations – Northern California Ballet and the Paradise Symphony Orchestra. Through the lens of art, we see Paradise as a thriving, culturally rich city, nestled within the natural beauty of the foothills and wrapped in the warmth of a closely knit community. Studies undeniably illustrate that ‘the arts’ are good for business. Businesses looking to attract the best employees overwhelmingly choose locations with rich cultural opportunities. An array of arts organizations provides residents with enjoyment and opportunities to perform, attracts visitors, and provides local children with school programs to enhance their futures. We recognize that Paradise was much more than the bucolic, rural town that was often portrayed in the media following the Camp Fire. The “other” Paradise was a city of nearly 27,000 people, with a thriving arts community that included published authors, performance artists, a regional ballet company, a symphony orchestra, world-class recording artists, award-winning videographers, and the visual artists and their studios that helped Chico become named a “Top 100 Art Town”. The Paradise Arts Alliance was formed to provide these arts groups and individual artists a collective voice in our recovery and a seat at the table as we work to rediscover our Community Vision for Paradise.

Magalia Community Church 13700 Old Skyway Old Magalia t 877-7963


Weddings, Funerals/Memorials and Special Events Nestled in the towering pines of the historic town of Old Magalia, this quaint, nondenominational church is now the oldest house of worship on the Ridge. The charming Full stage with professional lighting. chapel retains its historic Community Hall with well character, yet has many modern amenities such as equipped commercial kitchen. a sound and AV system with overhead projection. The Community Fellowship Hall is a large venue with sophisticated and professional sound system and a full stage with professional lighting. There is also a well equipped commercial kitchen that can be rented for an additional fee and security deposit. Besides stage shows, the hall is ideal for parties for large groups.

Outdoor Space Also Available

When we need to meet COVID distancing requirements, there is an option for outdoor services at the Butte Strong Monument on the church grounds. The church campus is 9 acres and also includes the Sawmill Ball Field on the lower portion of the property. Both the Monument and the Ball Field feature spectacular views of Sawmill Peak in the background. Additionally, our property is located next to Skyway Memorial Park (of which there is a gate to our property) and catty-corner from the Magalia Cemetery. And near the Butte Strong Monument, there is a 30’ X 40’ tent that can be rented as well. Please contact the church office for information and to reserve the date and time for your event @ www.magaliacommunitychurch-mcc.org Magalia Community Church 530-877-7963

The Paradise Recreation and Park District is proud to continue serving the Paradise Ridge and surrounding areas with beautiful parks and quality programming. We look forward to getting back to more events and programs this spring and summer. Some of the things planned include: • • • • • •

Aquatics at both the Paradise and Concow Pools. Exercise classes including Yoga, Tai Chi, Zumba, and running. Youth sports including track and field, tee ball, soccer, and tennis. Adult sports like softball, basketball, dodgeball, and pickleball. Preschool Classes including Tiny Tots, Tot Soccer, and Tot Nastics Events to include Kid’s Fishing Day, Gold Nugget Craft Faire, Pinewood Derby, and a 5K run.

Please visit our website for more detailed information at paradiseprpd.com

Paradise Recreation And Park District 6626 Skyway Paradise, CA 95969 Phone: (530)872-6393

Email: info@ParadisePRPD.com Website: www.ParadisePRPD.com

A-14 April 2021 • Ridge Business Journal

The PG&E lawsuit settlement – an unfortunate insider’s perspective

By Joseph Earley, Attorney Joseph M Earley III Law Office


hen I saw my Skyway law office burning on the newscast, it felt like a hot dagger was thrust into my heart. That was where I had lived with my wife and where our daughter lived as a baby. It was the building in which my elder abuse law practice evolved. To lose that building was beyond comprehension. So when I was contacted shortly after the fire by a well-respected legal team to become involved with legal action against PG&E, I did not hesitate. That was almost two and a half years ago. Finally, the PG&E Wildfire claims are all submitted. Now what? At this point, it is essentially a waiting game. The Fire Victims’ Trust (“FVT”), the legal entity authorized by the Bankruptcy Court to administer all PG&E fire claims within the jurisdiction of the bankruptcy action, is now in the position of evaluating all damage claims submitted through the approved “Claims Questionnaire.” There were 71,348 individual claimants. Those claimants have made a total of 230,459 damage claims. Each one of the 71,348 claimants represents an individual, a business or a trust and each claimant will have multiple claims.

The Claims Resolution Process One of the most frustrating aspects of this process is trying to understand precisely how these claims will be evaluated. The FVT has an unprecedented and Herculean task before it. That being said, it has also been very opaque about how it will value claims.

PLAN, from page A-1

ant, the settlement is agreed to in writing and funds are distributed. For represented claimants, attorneys’ fees and recoverable costs will be deducted before a check is distributed. Unfortunately, the full settlement amount will not be paid all at once. The FVT has announced that there will be two or three payments made to each claimant and that the first payment will be 30% of the total settlement amount. It is necessary to pay in installments because the FVT has yet to Former Skyway office and home of attorney receive all funds, be them PG&E stock, Joseph Earley. further cash infusions and proceeds For example, the FVT did not even ask from lawsuits against PG&E officers for anticipated rebuild costs for our lost and negligent maintenance companies. structures because it apparently knows what that will be. I have my serious The Appeal Process reservations… In addition, it does not If a claimant is not satisfied with inform us how long a lost business income claim may extend. Rumors are the settlement offer, they may request that it will be only a couple of years as a a further review of the challenged damdefault. Fortunately, there is an exten- age categories. The claimant is allowed sive appeal process available which will to provide further evidence to support the damage claim. A redetermination be addressed below. will be made and a Final DeterminaThe FVT has announced that tion will be issued. If the claimant beclaimants may receive a “preliminary” lieves the FVT did not follow its estabpayment of up to $25,000 in advance of lished procedures, then a formal appeal a formal settlement offer. There seems can be demanded. A Neutral will be asto be no consistency in either the recipisigned and the claim will be judged for ent or the amount paid under this procompliance. No additional evidence is gram. A lot of very needy people have allowed at this stage. The Neutral will not received anything as a preliminary make a decision and that decision will payment and many in less dire need be binding. There may be a further have received a payment. court proceeding for personal injury Once the FVT has completed its claims, but as far as property/business full evaluation of each of a claimant’s claims, that is the end of the road. claims, it will make a formal settlement I am certainly hoping for the best offer. That offer will be set forth in a outcome for all the businesses that were Determination Notice (with valid liens, lost in the fire. I hope beyond hope that FEMA grants, Wildfire Assistance our recoveries will contribute to a more Fund advances, insurance payments vibrant commercial environment than and preliminary payments subtracted). we had before this tragic event. If that offer is acceptable to the claim-

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owners on the Upper Ridge. A well-attended virtual workshop on January 27, 2021, kicked off the Community Plan process. It was a blustery night, and some participants on the Upper Ridge lost power partway through the meeting, but the project team received valuable input on several topics. Among the items discussed was a map depicting names and boundaries for the Upper Ridge Plan Area. Other issues included housing, homelessness, medical services, communications, fire safety, community-serving businesses, and infrastructure. Finally, there was a lively discussion about a building a better quality of life on the Upper Ridge. Components included new types of housing, better fire safe planning, more connectivity within the transportation network, enhancing recreation to attract visitors and new residents, increasing commerce and tourism, and community-building. Please visit the project website at www. buttecounty.net/dds/urcp and sign up to receive email updates on the project and notices for the upcoming Design Workshops, including dates and times.

Upper Ridge Community Public Design Plan Workshop Series May 5, 2021 thru June 2021 Starting on May 5th and into June, there will be a series of public Design Workshops, open to all, to discuss and identify needed solutions for the Upper Ridge. Input from these workshops will be critical to the success of the Community Plan, so the project team encourages all to attend! Visit http://www.buttecounty.net/dds/urcp for more information. Free, open to the public.


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April 2021 • Ridge Business Journal A-15

GOLD NUGGET, from page A-1 on Saturday and Sunday, 9am-5pm, and 9am-4pm, respectively at 475 Pearson Road. Rain or shine – visit the Kids zone, lapidary works, silent auction and so much more. Our premiere Gold Nugget Days Parade will take place on Saturday, April 24th, at 12pm to1pm. The parade is planned to take the traditional route of Skyway to Holiday Market to the Paradise Community Park.

Please stay tuned to the Paradise Ridge Chamber of Commerce calendar – things may change due to COVID protocols. Sunday, April 25th will conclude our activities with 22nd annual Paradise Horsemen’s Association “Horse Festival.” The event will take place at the Paradise Horse Arena, located off of Moore Road. This will be a family friendly event with food, booths, games and raffles.

UPPER RIDGE, from page A-1 served as the community sled run…a long tradition in South Pines.

lively market has attracted artisans living within the burn scar; please make a pint of stopping in for fresh produce and supporting the talented local vendors.

Community Center offers a gathering place for Upper Ridge Dependent on public health guidelines, we hope to be able to finally offer the Community Center building for use very soon. Meetings, receptions, classes, special events, private parties – if you’re looking for a place, we’d be happy to accommodate your needs. Please visit our website at magaliacommunitypark.org or call 530-413-9158 for more information.

Rebuilding? The Community Center can help Visit the Farmers’ “Market Mobile” at Magalia Community Park parking lot every Thursday from 2:00p.m. to 6:00p.m., on the corner of Andover and South Park Drive.

Farmers Market comes to Magalia A partnership with the Butte County Local Food Network has brought a new Farmer’s Market to Magalia! The Farmers’ “Market Mobile” comes to the Community Park parking lot every Thursday from 2:00p.m. to 6:00p.m., on the corner of Andover and South Park Drive. The

If you’re looking to rebuild your home in the POA, or anywhere in Magalia, our Community Center can help. Our Building Resource Center provides forms and guidance for just about anything from building applications to setting up power and other utilities to fire safety guidance and so much more. Stop by Tuesdays and Thursdays from 10am to 1pm, or call for an appointment on all other days at 530-413-9158. Someone is almost always on site, so just give a quick call. Community Center staff look forward to helping you get back on the Ridge…and back home!

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A-16 April 2021 • Ridge Business Journal


COMMUNITY HONOR ROLL Charles Merriman, M.D., honored with 2020 Physician Legacy Award

Assistant to the Town Manager wins prestigious award Colette Curtis has been honored for her instrumental role in Camp Fire recovery efforts. Curtis was recognized by the League of California Cities with the John H. Nail Award, presented annually to an outstanding municipal assistant who has contributed significantly to city government and to the advancement of the community. Colette has contributed her time, energy and expertise to the Town for eight years. During Camp Fire recovery, she has played a pivotal role in communications, project implementation, grant application and administration and overall coordination of projects. “We were proud to nominate Colette Curtis, our specialist of all trades and source of positivity and light in the organization for the 2020 John H. Nail Memorial Award,” said Paradise Town Manager Kevin Phillips.

An emergency medicine specialist for 26 years, Charles Merriman, M.D., retired, has been a hospital leader and champion of quality patient care throughout his career. Nominations for the Physician Legacy Award are submitted by doctors on Enloe’s medical staff, hospital employees and volunteers, and community members. After a career as a clinical lab professional in Reno, Nev., Dr. Merriman pursued his dream to become a medical doctor, joining Enloe’s medical staff in 1994. Dr. Merriman leaves a legacy of engaging and developing physicians and fostering a culture of quality improvement.

Enloe Medical Center named one of America’s 250 Best Hospitals Enloe Medical Center has earned designation as one of America’s 250 Best Hospitals™ for patient safety and quality, according to new research released by Healthgrades, the leading resource that connects consumers, physicians, and health systems. The distinction places Enloe in the top 5% of nearly 4,500 hospitals assessed across the country. “Amidst the coronavirus crisis, it has never been more important to acknowledge the hospitals that remain committed to delivering the highest quality care,” said Brad Bowman, M.D., Healthgrades chief medical officer. Enloe was also recognized this year as one of America’s 100 Best Hospitals for General Surgery and Gastrointestinal Care™ for two years in a row (2020-2021); a recipient of the Healthgrades Cranial Neurosurgery Excellence Award™ for three years in a row (2019-2021); and named among the top 10% in the Nation for Critical Care in 2021. Enloe Medical Center is a local, nonprofit health care organization at at 1531 Esplanade, Chico. Visit online at www.enloe.org.


Graphic Design USA awards top honor to “My Name is Haley and I Live in Paradise …” Camp Fire Book benefiting Youth on the Paradise Ridge “My Name is Haley and I Live in Paradise” has been recognized as a winner in the Editorial/Book category by Graphic Design USA. The book chronicles the life of a young girl in Paradise, California, before, during, and after the Camp Fire of 2018. “My Name is Haley and I Live in Paradise” was written and illustrated by Steve Ferchaud, designed and printed by Jessica and Les Cummings, Digital Print & Design, all Camp Fire survivors, and is based on a concept by Debbie LaPlant Moseley. The book was a labor of love to pay tribute to all that Paradise was and will be again one day. Graphic Design USA honors the power of design to shape commerce, culture and causes across all media. From more than 10,000 entries, only a small handful of creative projects – including “My Name is Haley and I Live in Paradise” were selected as winners in various categories. In this recognition, Digital Print & Design joins organizations including AARP, Amazon, Anheuser-Busch, Audi, Charles Schwab, Coca-Cola, Edward Jones, National Football League, Simon & Schuster, Warner Media and others. The book, a fundraiser for Youth on the Ridge Community Foundation, is available at www.chocolatefest. us or through the Paradise Ridge Marketplace at ShopParadiseRidge.com. Books may also be purchased at ABC Books, Made In Chico and Treasures from Paradise.

HONOR ROLL, continues next page

One Grant at a Time – The Paradise Rotary Foundation


he Plantation Retirement Community is a well-known neighborhood in Paradise. With over one hundred lots located in a gated community, the development is a desirable place for retirees to live. When the neighborhood was significantly damaged by the Camp Fire in 2018, 89 houses were lost. In addition to the loss of structures, much of the community infrastructure was no longer functional. In order for individual landowners to rebuild on their property, the water infrastructure needed to be

fixed. Looking towards the future of the neighborhood, the Plantation Landowners Association reached out to the Paradise Rotary Foundation for assistance in the rebuilding process. Seeing the need, the Paradise Rotary Foundation approved a grant in May of 2020 in the amount of $87,650 to replace the destroyed water meters and water lines. The project included the costs of materials and labor to re-pipe and connect lines, and to recalibrate all meters. This project has allowed homeowners to return to their homes or begin to rebuild. On the other side of town is Moose Lodge 2227. Located along the Skyway, the


building was lost in the Camp Fire. Within a few months after the fire, in February 2019, the Paradise Rotary Foundation approved a grant of $20,000 to help the Paradise Moose Lodge repair electrical services to the RV parking area. This grant, along with the efforts of the Paradise Moose Lodge staff, allowed approximately a dozen residents to return to living in Paradise immediately after the fire. Paradise Rotarians are “People of Action”. Since its charter in 1946, the Rotary Club of Paradise has been serving the Paradise and surrounding communities by promoting and funding projects. In response to the Camp Fire during the last two years,

the Paradise Rotary Foundation has taken an active role in the rebuilding and recovery efforts throughout the community. Organizations such as the Plantation Landowners Association, Moose Lodge 2227, and many more have been funded according to their needs to do their part to rebuild the Ridge, one grant at a time. To date, the Paradise Rotary Foundation has granted over $1.1 million to local organizations on the Ridge. To learn about becoming a member of Paradise Rotary and take an active role in our Ridge community, please visit paradiserotary.org or contact Aaron Singer, Membership Director, at (530) 876-4151.

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April 2021 • Ridge Business Journal A-17 continued

Police Chief Reinbold recognized by Red Cross Paradise Police Chief Eric Reinbold has been selected as the 2020 Red Cross Humanitarian Philanthropist of the Year. The American Red Cross Northern California Coastal Region

Rhonda Maehl/Patrick Ross

proudly presented Chief Reinbold with this prestigious award during its annual Gala on March 24, held virtually this year. This award recognizes individuals who inspire their community through their commitment to philanthropy, service and leadership. During the 2018 Camp Fire that devastated Paradise and surrounding communiities, the actions, determination and courage of Chief Reinbold and his force saved lives, and since then have bolstered the town’s recovery. Born and raised in Paradise, Chief Reinbold was sworn in as the Chief of Police in September 2018. Through the ongoing Herculean effort of rebuilding Paradise, Chief Reinbold has been steadfast in his commitment to nurturing growth and prosperity.

Doug Speicher

Cindy Haskett/Michelle Jackson

Better Homes and Gardens Welcome Home agents recognized Better Homes and Gardens Real Estate Welcome Home (BHGRE), formerly Blue Team Realty, congratulates its 2020 top producing agents and award winners. The local “Welcome Home” branch exemplifies the company’s core values of community involvement, and P.A.I.G.E. passion, authenticity, inclusion, growth and excellence. Two Emerald Elite winners are Rhonda Maehl/Patrick Ross and Doug Speicher; Platinum award winners are Cindy Haskett/Michelle Jackson and Allan MacDonald; Silver award winners are Ginny Bruns and Evie Feldman. The five Spotlight award winners are Kevin Etchison, Tyler Edwards, Tessa Vasquez, Diane Larsen and Shannan Turner. Realtor/ Owner Cindy Haskett also thanks the behind the scenes transaction coordinators and staff: Debbie Finney, Ben Bahnsen, Jenn Manson, Emma Peters and David Eakins. Visit the BHGRE office at 6141 Center Street, call (530) 9613400 or visit online at BHGWelcomeHome.com.

Allan MacDonald

Evie Feldman

y r a n i d r o a r t Ex Awaits Awaits The The

M E N & WO M E N ’ S S E L E C T I O N S

P U R S E S • S H O E S • S O C K S • AC C E S S O R I E S


By Appointment CST# 2096225-50

L O C A L LY O W N E D A N D O P E R A T E D S I N C E 1 9 7 6

PA R A D I S E 691 Fir Street • 530.762.0640 C H I C O 333 Broadway Street • 530.345.4880 birkenstockchico.com

A-18 April 2021 • Ridge Business Journal

Save the Magalia Community Church: the Ridge’s oldest house of worship By M. A. “Shell” Morley Elder/Co-treasurer/Office Manager


circuit-riding preacher named A.S. Parsons from Cherokee moved to Magalia in 1895 and began building a small church near Coutolenc Road and [Old] Skyway in 1896. The interior of the building was still unfinished a few years later when he moved away.

tuary was enlarged and a modern heating and airconditioning unit, lighting and sound system were installed in the expansion without detracting from the grace and charm of the original building. 125 years of service to the community have passed and the church still rings the bells to call the faithful to services each Sunday morning as well as to celebrate weddings and remembrances during funerals. This chapel is used for community events, community meetings, play productions and Bible studies. The church has also been a refuge to the community in times of adversity as it was after the Camp Fire when our congregation operated the Resource & Recovery Center for survivors.

Carrie Brydon Springtime at the Chapel with came to Magalia all the Daffodils in bloom. from Canada at the turn of the century. Feeling that the rough mining town needed a centrally located church to shed a Godly influence on this rough mining community, she was in favor of moving the church to the center of the developing town. A lot was donated by the Perry family “down the road a piece” to a new location off [Old] Skyway and Glover Lane. Money was raised to move and finish the interior and add a vestibule, a belfry and steeple. At the completion of the project, the cornerstone was laid in 1904. The church remained in place until the spring of 1993 when it was moved yet again to its present location. The building was added to the National Register of Historic Places by the U.S. Department of the Interior in 1982. There have been few changes to the chapel over the years. The windows are from the 1890’s, the original bell is in the tower and the pump organ purchased from Annie Bidwell is still on the altar. The sanc-

We continue to find ways to preserve, maintain, and restore the original chapel for future generations. Our love for this little chapel encourages us to work hard to keep this historic place as a beacon of faith to Magalia and surrounding communities. Won’t you help preserve this precious Chapel for future generations? Please give generously to the Save the Chapel Fundraiser!

Much has changed outside. This and other signs were burned in the fire, our Reflection & Memory Garden that was beside the chapel is gone, Much was damaged on the outside, but the Chapel itself is standing!

If you like teachers such as Jesus, Deepak Chopra, Wayne Dyer, Oprah Winfrey, and The Dalai Lama, check us out.

Sunday Celebration Service at 10 am • Classes and Events • Community Groups Rev. Christine Jeffers, Minister We believe there is One Universal Life expressing Its infinite nature, and that this Life is called many things: Universal Intelligence, Spirit, Infinite Abundance, Peace, Spirit, Joy, Creativity, or simply God. We envision humanity awakening to its spiritual magnificence, and our ability to create an individual life that works within a world that works for everyone.

We are open and welcoming of all people, all faiths, and all paths to God. Due to COVID 19, We’ve been meeting every Sunday @10 am on Zoom and Streaming on our Facebook page, Center for Spiritual Living Paradise


admin@cslparadise.org \ www.paradisecsl.org Center for Spiritual Living, Paradise Upon reopening - Meeting at 6268 Skyway, Paradise 530-877-5673 in the Lotus Guide Center www.paradisecsl.org \ admin@cslparadise.org

125th Year Anniversary in Magalia!

Our beloved historic chapel at Magalia Community Church survived the Camp Fire and the Bear Fire. This historic chapel is now the oldest house of worship on the Ridge. And, it is in need of repairs!

Photo taken November 9th, 2018 as the Camp Fire raged on campus within inches of this historic chapel. The Bear Fire of September 2020 caused smoke damage.

Save The Chapel Fundraiser Inside, it needs to be painted (due to smoke damage), some flooring repaired (water damage from a door leak), electrical checked (we found some lights were strung with speaker wire!) the main entry doors repaired and repainted, the side entry door replaced, carpets and upholstery cleaned. Additionally, the 17 year old HVAC unit needs to be replaced so we can again have heat and air-conditioning for services! On the exterior, the shingles need to be power-washed and then sealed, the old non-working Christmas lights removed and replaced, and an inspection of the bell tower needs to be undertaken. It’s a long list! But we are confident that everyone who has had family members attend here, attended this church then moved away, got married here or had services here when they buried a loved one in one of the nearby cemeteries, anyone who was helped by the Resource & Recovery Center – EVERYONE who has had a tie to this little church would donate even a small amount, we can then begin the much needed repairs! This congregation was started in 1896 – We want to assure that this little church is serving this community for another 125! Please give generously! Checks may be to P. O. Box 165, Magalia CA 95954. Contact 530-877-7963. You may also pay on our website; www.magaliacommunitychurch-mcc.org via PayPal. God bless you and thank you for your generosity!

6779 Skyway, Ste. A, Paradise, CA 95969


Your financial future is our business With the right advisor at your side. It’s not an investment it’s a relationship. • Retirement Planning • Investment Planning • Financial Planning

We are here in Paradise supporting our community where our hearts and homes are.

Heidi Elick, BFA™

Behavioral Financial Advisor CA Ins. Lic #0K46608 Securities offered through Securities America, Inc., Member FINRA/SIPC. Advisory services offered through Securities America Advisors, Inc. Ridge Financial Planning and Securities America are separate companies. Heidi Elick Investment Advisor Representative • CA Insurance License Number 0K46608.

Create fire-safe neighborhoods to keep our communities safe By Wildfire Ready Raccoon


ildfire is coming,” I always tell people. “Are you ready?”

At some point wildfire will threaten your home, because fire is a natural part of California’s environment. “Plan, prepare, and stay aware,” as fire safety folks say, to protect yourself and your family. Planning and preparing for wildfire is year-round work. Winter and spring are ideal for creating defensible space around your home—managing the landscape to make it difficult for wildfire to reach your house and outbuildings—and also for hardening your home with fire-resistant materials.

feet away from other trees and shrubs as well as your chimney. Remove any branches hanging over your roof. Create a separation between trees or shrubs and any items that could catch fire, such as patio furniture, wood piles, swing sets, etc. Move wood piles at least 30 feet away from any building. Pay particular attention to the first five feet around any structure, removing or replacing anything that might ignite. Remove flammable vegetation from vulnerable areas, such as near windows and wooden decks. Clear off leaves and

April 2021 • Ridge Business Journal A-19

pine needles that accumulate in your yard, on your roof, and in rain gutters. Remove all dead plants, weeds, and dry grasses. Preparing for wildfire also means “hardening” your home, by using fire-resistant building materials and taking other steps to help your home survive exposure to flames and embers. Hardening your home also means screening building vents, the space under decks, and other areas where burning embers might intrude and ignite your home.

Pretending not to see fire safety problems is no solution, Wildfire Ready Raccoon says.

Establishing adequate defensible space around a house or other building means creating a landscape buffer. Removing dead limbs, plants, and weeds is a start, but you’ll also want to strategically thin or prune trees and shrubs as well as add appropriate new plants, “hardscaping,” and other landscaping features. The largest “zone” for defensible space extends for 100 feet in all directions. Within this zone mow annual grasses or weeds to no higher than four inches, and remove “forest duff,” or fallen leaves, needles, twigs, bark, cones, and small branches. You also need to establish a horizontal distance of at least 10 feet between trees and shrubs—measured from the tips of closest branches. Within 30 feet of any building, trim trees regularly—keeping branches at least 10

Raking up leaves, pine needles, and other forest duff helps create defensible space.

Working together to create fire-safe neighborhoods also helps firefighters keep our communities safe.

454 Pearson Road, Paradise Open Mon-Fri 9-5

530-877-6312 and 2525 Dominic Drive, Chico

• Competitive contract pricing for rebuilds • Knowledgable staff • Trained Service Technicians and Installers

r u o t i s i V e Com ! m o o r w o h NewS Contractor Pricing

We Service What We Sell

This is the first of a four-part series on wildfire preparation. Wildfire Ready Raccoon is the official mascot of both the Paradise Ridge Fire Safe Council and the Butte County Fire Safe Council.

A-20 April 2021 • Ridge Business Journal


Business Matters RBJ Section 2 - April 2021

The Ridge is blooming, with hope, determination and three new nurseries your own food. Laurie says, “We all can use guidance and assistance” and she’s willing to share her Owner, Green Garden Art experience. Director, Paradise Ridge Chamber of Commerce Laurie has a vision for expanding Noble Orchards’ offerings. Because the Ridge lost so many ith Ridge residents weathering two shade trees, the Nobles added a nursery to provide generational disasters in as many years, we sun-loving plants such as geraniums and day lilies. embrace hope through the planting of bulbs They also carry shrubs and trees such as cedar, in the fall, the glimpse of a rainbow in winter, and the pine, olive and crepe myrtles. Succulent starts scent of fresh soil in spring. Purveyors and growers selling are sheltered in the remains of the stone garage. plants and gardening treasures have hope planted deep in A bumper crop is expected from the orchards, their souls. Paradise business owners Laurie Noble, Cindy with peaches in July and the first variety of apples Dawson and Pamela Moseley share the hope springing in August. Plan a visit each month for different from the richness of the earth to the center of their hearts. varieties through October. “The Nursery” will open April 15, Thursday-Sunday, 10 a.m. to 2 p.m., hot summer hours 8 a.m. to 1 p.m. “The Nursery” at Noble Orchards

By Allison Denofrio


This year marks 100 years of the Noble family tending to the orchards that make up this is homegrown business. For Jim and Laurie Noble, owners of Noble Orchards, the past two years have challenged their “fruit stand” but not their determination to carry on providing delicious apples, peaches, pears and more to the community. “There’s a lot of power through conversation,” Laurie says, “even though we have not been able to see many people face to face.” As I’m chatting with her on the property near Pentz Road, she offers a jolly “Good morning” to a neighbor out for her morning walk. What follows is an exchange of words of encouragement for the business and life in general. Laurie embraces the search for the rainbow in this past year, saying it’s a great time to start growing

“The Vu” brings color to the Ridge

Deja Vu-Gardens Galore Nursery of Paradise is located on the former Mendon’s Nursery property. Owner Cindy Dawson opened her gates last summer. Dawson always wanted her nursery to be a place for folks to come and release their worries. So when a customer told her “I now have hope to plan my landscaping,” she feels she is helping to “plant” hope once again on the Ridge. “The Vu,” as locals call it, has already sold many established fast-growing and wind-blocking trees such as redwoods, dogwoods, crepe myrtles and English laurels to new homeowners on the Ridge. Fruit trees such as peach, cherry, apple, crab apple and pear are "The Vu” offers everything for your landscaping needs, from trees to on the way. Specialty trees shrubs to fountains and flowers. like Japanese maple and floral bushes such as rhododendrons and azaleas along with a selection of Organic options at Paradise Garden Supply more than 50 varieties of roses bring Those who enjoy yard work know the deep peace of colorful life back to gardens. a garden. The trees are missed. The gardens are missed. With love and support from former The joy of sowing seeds, tending to their growth and even owner and local icon John Mendon, pulling weeds, is missed. Having lost her own well-loved the greenhouse is bursting with a garden, Pamela Moseley, owner of Paradise Garden Supply bountiful selection of houseplants, wants to assist residents in rebuilding their lives by helping succulents and air plants. Veggie starts them establish their own little patch of paradise. are available, along with fountains, The retail shop has many decorative items to garnish statues and wine barrels for yard decor your garden. Browse through a large selection of colorful or whimsical fairy gardens. If can’t flags to stake in your yard, Studio M art poles, wind chimes decide what to plant, let Dawson and and bird houses, garden hand tools, home-made garden her staff help with your landscaping aprons and other locally handmade items. Display space is choices. Mark your calendars for dedicated to Aquascape products, and custom embroidery Bonsai club meetings coming soon to For 100 years, the Noble family has tended orchards in Paradise. The business NURSERIES, continue on page B-9 the “The Vu.”

has now expanded to a nursery offering a variety of plants.

Business Briefs

Burnt Barn Distilling Co. Paradise’s first distillary

It takes a lot to open a new business – especially one that hasn’t existed in our area in a building that has yet to be built. Burnt Barn Distilling Co. is diligently moving through the processes and hopes to open in late 2021 or early 2022. While navigating the building and permitting processes, the owners, Cliff

Business Briefs spotlight members of the Paradise Ridge Chamber of Commerce, providing information to Ridge residents and visibility to Ridge businesses. All contact information for featured businesses is available in

Jacobson and Melissa Schuster, and Taylor and Danae Schuster, are working to educate themselves. Taylor, who recently received his B.A., is working toward his M.A. from the University of Kentucky, while Danae pursues her Doctorate. In addition, last January, Jacobson and Head Distiller Taylor Schuster attended and graduated from the prestigious “Moonshine University” in Kentucky. (Yes, that’s a thing!) Recently, Danae applied for and was awarded the first Moonshine University Scholarship for Women founded by the owner of You and Yours Distillery in San Diego. Danae and Melissa will both be attending M.U. in spring of 2021. Burnt Barn Distilling Co. will be a destination distillery in lower Paradise. The owners are committed to enhancing visitation to Paradise by offering an experience rich with the art and history of distillation and the unique story of the community in which it resides. Find out more at www. burntbarndistilling.com and on Facebook at www.facebook.com/ burntbarndistilling/

Heidi Elick, BFA has brought her new business Ridge Financial Planning to the Ridge

Heidi Elick, long time Ridge resident, has opened her business, Ridge Financial Planning, in Paradise. Elick has been in the financial industry for over 24 years, helping individuals and businesses best manage their investments. As a Behavioral Financial Advisor (BFA), her accreditation combines traditional finance and psychology. As Paradise rebuilds, Elick looks forward to partnering with her clients in their financial decision-making including investment strategies and financial planning. Working with clients one on one, she provides personalized investment advice. She believes smart investing doesn’t have to be complicated with the right advisor at their side. “Myself and my associate Kathy Enns are very happy to be back on the Ridge. The past few

ParadiseChamber.com’s online business directory: www. paradisechamber.com/list/. This benefit is available to all members; for guidelines and information, email Monica@ ParadiseChamber.com

years have been challenging, after the Camp Fire, followed by the COVID Pandemic, but Paradise is still here and moving forward. I am proud to be a part of it and look forward to its regrowth! says Elick. Ridge Financial Planning, 6779 Skyway, Ste. A Office: (530) 762-7211/ Fax: (530) 762-7215 Securities offered through Securities America, Inc, Member FINRA/SIPC

Desiree Vance and Associates announces a new attorney and a new location

Desiree Vance and Associates is proud to welcome new Attorney, Jondea Erisman to the

BRIEFS, continue on page B-3

B-2 April 2021 • Ridge Business Journal


from page B-1

designs for gifts, sports teams or employees. Moseley is working to establish a large warehouse to be filled with shrubs, trees, perennials and annuals. Moseley is certified through the California Department of Food and Agriculture Organic Registration program and has owned Paradise Organics for 15 years. By offering the Non-GMO “Johnny’s Selected Seeds,” she fosters her passion for restoring damaged vegetation by fostering the reintroduction of microbes and nitrogen into soil. For those who enjoy meditating or just unwinding in a serene environment,

Paradise Garden Supply offers a variety of decorative items for gardens and a wealth of knowledge and products for organic cultivation.

Moseley enjoys designing medicine wheels and spiritual gardens. Moseley’s Steam Engineer license allows her to design and install solar ponds, waterfalls and patio water features. It’s been a challenging twoplus years for all of us on the Ridge, but three hopeful rainbows arch over these ladies and their garden businesses. While Pamela’s mantra for 2020 was “if we can’t hug each other, hug a tree” and Cindy provides a 10% discount to those affected by Northern California fires, Laurie welcomes commerce with her sentiment “there is room for plenty of businesses here on the Ridge.” Plant your own patch of Paradise and visit each of these businesses. You will find

knowledge, generosity and growth from each one. Please call or visit websites/ Facebook for current opening hours.

“The Nursery” at Noble Orchards 7050 Pentz Road Paradise (530) 781-4784

Deja Vu Gardens Galore Nursery 5424 Foster Road Paradise (530) 990-4205

Paradise Garden Supply, LLC

7675 Skyway Paradise (530) 762-2713

The RPF provides grants and resources to Camp Fire rebuilders By Holly Fisher Project Coordinator, Rebuild Paradise Foundation


he Rebuild Paradise Foundation (RPF) is a nonprofit founded in 2019, dedicated to the long-term recovery of Butte County’s Camp Fire disasteraffected areas. The RPF has developed several resources providing material assistance to recovery. These resources include two grants’ programs: the Missing Middle Grant and Septic Infrastructure Grant. Other resources include the Residential Floor Plan Library, information on Homeowner’s Insurance, Mapping tools, and Drone Services for design professionals and partner organizations. In addition to our resources, the RPF is also committed to documenting the triumphs, resilience and determination in our community through storytelling. The personal stories of residents and businesses are captured through video for inspiration and posterity. The RPF is also engaged in advocacy at the local, state, and federal levels, and we continually “pay it forward” by sharing our hardearned lessons to support other disaster-affected communities. In 2020, the Missing Middle Grant provided $263,634 to 75 households building in the Camp Fire footprint. This

grant program offers grant awards up to $5,000 in pre-construction reimbursement to qualifying households, and specifically targets survey costs and access to water and architecture/ engineering fees. Our newest grant program, the Septic Infrastructure Grant, awarded $80,850 to 18 households in the final months of 2020. This grant offers up to $7,500 to qualifying households for expenses incurred for major septic system repair and replacement in their rebuild. The Residential Floor Plan Library provides low-cost and no-cost This “Ridge Ranch” model is among the low-cost or no-cost master plans master plans. Accessible from our available in Rebuild Paradise Foundation’s Residential Floor Plan Library. web-based platform, the Residential Floor Plan Library has been hugely well as information on Homeowner’s Insurance, Mapping successful! Currently, there are ten approved master plans that includes ground contour, aerial imagery and survey in the library, and the collection continues to grow. Many data, Drone Services and videos telling the story of our thanks to our generous design professionals! In 2020, the community’s recovery. Follow our Facebook and InstaFloor Plan Library connected 48 households with master gram pages for daily inspiration and news about services planned homes and helped them save thousands on their in our community. RPF is dedicated to helping our beautibuild. ful, resilient community thrive! Visit RebuildParadise.org to access these resources, as


April 2021 • Ridge Business Journal B-3

Business Briefs firm. Erisman is a graduate and valedictorian of Cal Northern School of Law and passed the October 2020 California State Bar. She is an asset to the team and together, the firm is taking care of your estate planning, probate, trust administration and property needs. Attorney and owner Desiree Vance graduated Summa cum laude from Portland State University and then earned a Master’s Degree and Juris Doctorate from Cal Northern School of Law. After the Camp Fire, the firm moved to temporary offices while undergoing renovations at their new Montgomery Street, Oroville location. With renovations finally complete, they welcome you to stop by, have a cup of coffee by the fire and talk about how they can help you ensure your estate plan takes care of you and your family. Give them a call at (530) 965-5672.

Medicine and Naturopathy, Sheryl’s expertise is in the treatment of complex health conditions such as chronic pain, menopause, diabetes, hypertension, dermatological or skin diseases, and autoimmune disorders. She also treats acute pain, infectious disease, allergies, digestive and menstrual disorders with much success. Heavenly Herbs and Acupuncture offers a complete herbal pharmacy, including homeopathic remedies and dietary supplements, one of a few such businesses on the Ridge to do so. Appointments for diagnosis and treatment, or walk-in purchases, are available Tuesday Friday, 11 am - 6 pm. Consider calling Sheryl at (530) 877-7003 to inquire how natural medicine can help you boost your immune system during the pandemic or for any of your other healthcare needs. More information about Sheryl and the modalities she utilizes can be found at www.heavenly-herbs.com.

ter Egg H unt s a E April 3 10am-noon Kids Age


Veterans Memorial Hall 6550 Skyway • Paradise

for info call Lawr ence St.Ger main

Heavenly Herbs, your local apothecary


Sponsored by The Paradise Veterans and Host Lions Club Tax ID # 94-6102308 Non-Profit # 0925 Est. 1934

Heavenly Herbs and Acupuncture, office of Sheryl Sanchez, L.Ac., has reopened in Paradise, at its previous location, at 8093 Skyway, Paradise. Sheryl has been running her practice in a temporary location in Chico since the Camp Fire. With 20 years of experience in Integrative Medicine, Traditional Chinese

Veterans to host Easter Egg Hunt and Cinco de Mayo celebration

In spite of the devastating Camp Fire and COVID-19 pandemic, the local chapter of the VFW, American Legion and Disabled American Veterans have continued to host events for the Ridge community with Paradise Host

Serving the Community Since 1951

The Rose family began their funeral home in 1951. The building, originally a hardware store, sat on a two lane Clark at Bille roads.

• Simple Cremation • Memorial Gatherings and Services • Services at Cemeteries; local and out of the area • Funeral Services in our Chapel, Church or other location • Scattering of ashes over land or sea

Joanne and Fred Cosgrove in November 1961, in their shared office at Rose Chapel.

Today Rose Chapel Mortuary and Crematory still resides at the same location.

Mortuary & Crematory


6382 Clark Road, Paradise • 877-4923

Lions Club partners. An Easter Egg Hunt is planned at the Veterans Memorial Hall, 6550 Skyway, corner of Skyway and Elliott, Saturday, April 3. Bring the kids age 3 to 12 to join in the hunt, 10:00 am to noon. Mark your calendars for a Cinco de Mayo celebration on May 8, 2021, 6 pm to 11 pm and a Spaghetti Feed June 5, 5 pm to 10 pm. All events and meetings are contingent upon Butte County’s COVID-19 status. For updates call Lawrence St. Germain, 693-5891; Karen Crook, 1-707-321-7715; Sheila Angle, 520-4743.

Gold Nugget Museum’s new historical cookbook available for Mother’s Day

History hits the dinner table in time for Mother’s Day! Your Gold Nugget Days Inc., Gold Nugget Museums are proud to present the latest edition in local historical cookbooks. With mom-tested methods, a touch of this and a pinch of that, numerous Paradisian recipes come to life in a compilation of community favorites. Some of the contributors you know as neighbors, friends, and colleagues. Some of the contributors are unknown to you—passing down recipes that reflect the traditions and lifestyles of Ridge cuisine through time. Our cookbooks will be available through the Paradise Ridge MarketPlace at ShopParadiseRidge.com, and through our own website at gnmuseum.art. Know

a picky eater? Don’t worry! Our newest publication features enough recipes to meet even the most discerning palate. Available April 15, 2021 in limited supply.

Paradise Unified School Districts 2021-2022 TK/K enrollment and registration has begun!!

Children who turn 5 between September 2, 2021 and December 2, 2021 are eligible for Full Day Transitional Kindergarten (TK) Program. Children who turn 5 on or before September 1, 2021 are eligible for Full Day Kindergarten Program. Sports are back!!! PUSD is excited to announce that Paradise High School Boys and Girls Cross Country, Boys and Girls Golf and Girls Tennis has begun competition once again along with Paradise Junior High Cross Country. Enroll online: • Enrollment & Registration Info • Enroll in person: • Cedarwood Elementary School 6400 Columbine Rd. Magalia, CA 95954

BRIEFS, continue on page B-4

B-4 April 2021 • Ridge Business Journal in the process of expanding and bringing even more options to the Ridge. Stay tuned in and follow them on Facebook!

Business Briefs • Paradise Ridge Elementary School, 5657 Recreation Drive, Paradise, CA 95969 • Pine Ridge School, 13878 Compton Dr. Magalia, CA 95954

instruments, summer camp, swim & dance lessons, leadership programs, vision screening, food banks and more, revenues ultimately impact the lives of thousands. For all of the delicious details, follow the Paradise Chocolate Fest Facebook site; visit the Paradise Chocolate Fest website www. chocolatefest.us or contact (530) 342-4896, and join the Fun!

Paradise Chocolate Fest to be held Saturday, September 18

B&G Club summer camp offers fun and hands on learning to Ridge kids

At the Boys & Girls Clubs of the North Valley, we know that high-quality summer and afterschool programs can change the trajectory of a young person’s life. The summer months present an opportunity to close educational and opportunity gaps that often begin at birth. Now more than ever, children on the Ridge need high-quality intentional programs and services with youth development professionals to mitigate postdisaster and COVID-related learning loss that has further widened achievement gaps. Boys & Girls Clubs’ affordable summer programs provide the most diverse, inclusive and extensive services in our region. These programs can provide a safety net and space for children to learn, play and explore their interests. With more flexibility than the traditional school day, and opportunities like hands-on learning experiences and field trips, youth may experiment with their passions and engage in experimental learning. To learn more or become a sponsor for a child, please reach out to Alex Beehner at abeehner@bgcnv.org

Green Paradise Café on Wheels has returned to the Ridge!

Long time, local favorite Green Paradise Deli Café has reinvented itself and returned to Paradise as a food trailer. Owner Jennifer Trzaskalski is currently open two days a week in Paradise and is working on increasing business hours in Paradise in the near future. They offer lunch deliveries to offices and jobsites on Fridays with minimum $35 order. Have you missed those healthy options? You can find Green Paradise Wednesdays close to at 6930 Skyway near the Wells Fargo Bank and Hanosh & Hunter Dental Office from 11 am to 3pm. On Thursdays, at Paradise Stronger Gym (the old Cleaning Connection Building), 7515 Skyway from 10am-2pm. Green Paradise serves sandwiches, salads, rice bowls, potato bowls, wraps, smoothies, muffins, desserts, specials, nachos, soup, and much more. They cater to special dietary needs, like gluten free, gfcf, vegan, vegetarian, keto, paleo options. They use fresh, non GMO, organic as much as possible, premium meats and cheeses, no artificial anything! They are

Despite the past year’s extraordinary challenges, Fest organizers are moving forward with a spirit of optimism. Progress with the COVID-19 vaccine has organizers hoping to bring this year’s Paradise Chocolate Fest celebration safely back to Terry Ashe Park on the Skyway in Paradise. Plans will hinge on guidance from health departments and clarity surrounding gatherings and social distancing guidelines before announcing specific event details. The annual festival will be filled with chocolate delicacies, musical entertainment, craft vendors and much more fun for all ages! Historically, Fest events include “Evening of Chocolate, Wine & Brew”, “Chocolate Chase Run/ Walk”, “Tour ‘de Chocolate Bike Ride”, “Chocolate Thunder Motorcycle Run” and the Award-winning Paradise Chocolate Fest which draws thousands from near and far. Most importantly, the Chocolate Fest delivers vital support to non-profit organizations that provide educational, enrichment, recreational and leadership opportunities to youth on the Paradise Ridge. Since its inception in 2006, Paradise Chocolate Fest has contributed over $350,000.00 to Ridge youth programs and services. From scholarships to upgraded computers, sports uniforms, musical

Downtown Hope Plaza: A gift to Paradise

An eyesore that has stood, bare and unused, for years before the Camp Fire is about to become a beacon of hope for Paradise’s future. Guided by a small group of determined volunteers, Hope Plaza will be one of the first new construction projects completed in the downtown area, setting the bar for the type of warm, attractive progress that inspires community growth. The elements of Hope Plaza have been thoughtfully designed to create a place of solace and reflection while welcoming visitors with serenity and beauty. The components include ‘Hero Plaza,’ grounded by a tall evergreen tree; the Pets & Wildlife Area; Reflection Forest; and the Sphere of Inspiration, ever-turning to reveal inspirational words as it floats, impossibly, on water. Once completed, Hope Plaza will be ‘gifted’ to the Town of Paradise. Fundraising goals include endowment funds which will be used to maintain the memorial into the future.

April 2021 • Ridge Business Journal B-5

Business Briefs Ridge residents are welcome to participate in the selection of inspirational words to be used on the floating sphere. Contractors are encouraged to help with donations of time and/or materials. For more information visit https://www. hopeplazaparadise.com/

A Stitch Above plans to rebuild on the Ridge

Camp Fire Pets Memorial coming soon to Bille Park

The residents of the Ridge will soon have a memorial dedicated to all the cherished pets and wildlife that were lost in the 2018 Camp Fire. Visit The Camp Fire Pets Memorial page on Facebook created by Gina Vultaggio Schaeffer. The page was created soon after the fire with the goal of raising $20,000 and creating a lasting memorial. Thousands of dollars were raised from individual donations and from the Paradise Animal Shelter Helpers (PASH) group. A granite memorial will be inscribed, and the Paradise Recreation and Park District has approved the placement of the memorial in Bille Park. The memorial will overlook the canyon and will provide a peaceful place to sit and remember the beloved pets that were lost to the Camp Fire. The group plans to dedicate the memorial place as soon as burned trees are removed from the memorial’s location.

Lori and Steve Crowder, owners of A Stitch Above, are pleased to announce that plans are in the works to rebuild at their old location on Skyway, across from Starbucks! A Stitch Above has been serving the Ridge community since 2013 and although temporarily located in Oroville since the Camp Fire, their hearts remain on the Ridge. A Stitch Above, named the 2015 Paradise Ridge Chamber of Commerce Business of the Year, takes great pride in their community and continues to support local events and non-profits. The Crowders moved back home to Paradise in May 2020. Since the fire consumed their shop, they have replaced their equipment with stateof-the-art embroidery machines and a direct to garment shirt printing machine. A Stitch Above specializes in custom decorated apparel, such as printed tees, embroidered hats, jackets, shirts and bags. They print full color designs on any color shirt with NO MINIMUMS! They print/embroider Ridge Rising gear and Ron Howard’s Paradise Strong gear. Although their location may have changed, temporarily, you can count on the same great quality and service! To serve you better, customer pick up can be arranged in Paradise. Visit A Stitch Above at 2050 Lincoln Street, Oroville – inside Jimmy’s Trophies or call (530) 413-9887

Support the Ridge rebuild, plant a Ridge Rising sign

Ridge Rising signs available in Paradise and Chico! Rebuilders – demonstrate your Ridge pride by displaying a “Ridge Rising” sign! If you are rebuilding, have rebuilt, or if your home survived the Camp Fire, you can show your community support by planting a sign in your front yard or at your business! Signs are $15 (plus tax), with $5 from each sign purchased donated to the Paradise Ridge Chamber of Commerce to support its work in building community. The signs are 20”x19” and come with a wire stake. Available at Wilson Printing and Signs at 730-B Main Street in Chico and Better Homes and Gardens Real Estate at 6141 B Center Street in Paradise.

Fair Street Nursery and Landscaping has moved!

Visit Fair Street Nursery and Landscaping’s beautiful new location in Chico at 2234 Park Avenue. For more than 40 years, Fair Street Landscaping has been providing the community with landscaping services. You may know them as Prestige Landscaping, a

division of the Work Training Center, and while our name has changed our mission to give our customers excellent service while providing work for adults with developmental disabilities has not. Fair Street Nursery sprouted from the roots of Fair Street Landscaping and continues to grow as a source for unique and locally grown plants. Watch them bloom as they strive to find you the right plant for the right place. Fair Street is a full-service landscape installation and maintenance company and services are tailored to the needs and preferences of each client. Both residential and commercial customers are offered competitive rates for: landscape design services and installation, landscape maintenance, one-time cleanups, large area mowing and fire breaks. On-staff irrigation and licensed spray technicians make it a one stop shop. Open Monday thru Saturday; (530) 715-1848.

Habitat building three homes for Camp Fire survivors

The Habitat for Humanity of Butte County Rebuild Paradise Project has started building on three lots in Paradise for fire survivors in partnership with the Paradise Rotary Foundation, Town of Paradise, Tri

BRIEFS, continue on page B-6

All of Your Construction Needs

• Planning / Permitting • Design / Engineering • Custom Plans • Start to Finish Contractor Lic. #797406

Free Estimates


B-6 April 2021 • Ridge Business Journal

Business Briefs Counties Bank, North Valley Community Foundation and Butte Strong Fund and Bank of America. In Partnership with the National Ready Mix Concrete Association, Habitat will use innovative materials to create walls with insulated concrete forms (ICFs) to maximize fire protection. These first three homes in Paradise will be two bedrooms, two bath homes. The selected families have deep roots in Paradise and are excited to move back to the Ridge. You may support Habitat by shopping at the ReStore and donating new and used home goods and building supplies to the ReStore. Proceeds from the ReStore help build homes. Habitat continues to accept lot donations and anticipates building on the Ridge for many more years. Visit the ReStore at 220 Meyers Street in Chico. If you have questions about the ReStore, homeownership opportunities or want to join in rebuilding, call 530-343-7423 or email info@buttehabitat.org.

values and mapping the future of Paradise through facilitated community meetings and Community Realignment Gatherings. Longterm Recovery Meetings allowed survivors to vocalize their aspirations and centralize shared values in the rebuilding of the town. Allen’s short film A Message from the Future of Paradise, made for and by the people of Paradise, was shared as a blueprint for community healing and recovery that could be implemented in communities around the world facing disaster. The film is set 50 years in the future and reflects on the rebuilding of a future Paradise centered around nature and community. Often, those affected by disaster are treated as ‘victims’ reliant on assistance from outside. After the immediate needs are met, it’s time for the community to heal by charting its own path forward by taking actionable steps toward a new Paradise. Find out more about Regenerating Paradise and its mission to facilitate the social, cultural, collaborative, and regenerative aspects of the rebuild process by visiting regeneratingparadise.net.

Paradise Hotel NOW OPEN!

Check-In: 3:00 P.M. Check-Out: 11:00 A.M. “A Message from the Future of Paradise” film, a blueprint for community healing

Pets may be accepted. Please contact the hotel directly for full details.

In December 2020, Regenerating Paradise’s Director Allen Myers presented at the annual World Psychiatric Association Thematic Congress in Athens Greece, an online event. He shared the communitybased response to the 2018 Camp Fire in a presentation titled Healing Trauma Through Community Sense-making and Visioning the Future. Allen shared the story of our journey of identifying collective

Visit Maria’s Kitchen for destination delicacies

After operating a successful Mexican food delivery service for many years, Maria’s Kitchen opened in Paradise in July 2018. The building survived the Camp Fire. Famous for their tamales, Maria’s Kitchen serves a delicious array of authentic homemade foods like chicharron green pork burritos, flautas, chile relleno, and classics like quesadillas or

“Honesty and Integrity”

License #869919














Brian Powell Owner


FREE Estimates



Virus protocols strictly followed

5475 Clark Rd, Paradise

(530) 762-6051

April 2021 • Ridge Business Journal B-7

Business Briefs tostadas. Maria makes her own hot sauce, and the large menu is available for party or office catering. Maria’s Kitchen has ample indoor seating and a large patio for outdoor dining. Family owned, the Garcias of Maria’s Kitchen extend their thanks to the community for support, and are proud to serve the hungry workers rebuilding Paradise. Look for updates about specials or browse the menu on their Facebook page. Maria’s is also featured on the Paradise Ridge marketplace site: ShopParadiseRidge. com. Call (530) 876-1086 or order through DoorDash.

Joy Lyn’s local candy factory is ready for Easter

Joy Lyn’s candies has gradually added confections to its menu of handcrafted chocolate delicacies, and now offers Raspberry Cream, Toffee Squares and their famous Turtles! Pecans are locally grown by a Paradise resident who bought a farm in Colusa! The pecans for the turtles are deep fried in coconut oil and lightly salted before they get a drip of caramel and then coated in milk or dark chocolate!

Co-owner Glenn Hartley is currently working on a new gourmet truffle that will be called the “Fudge Brownie Truffle.” It will be available in milk and dark chocolate. Joy Lyn’s is the perfect one-stop shop for all the moms on your Mothers’ Day list. Stop in to check out Joy Lyn’s new candy case at 220 Pearson Road. Look for the sweet pink shop!

The original Dobrich & Sons Septic Service

Dobrich and Sons Septic Service was born in 1995 with a 1981 GMC pump truck. In the early days, owners Steve and Shirlena each worked two jobs to support the venture, rising at 3:00a.m. while parenting their young family. After three years of hard work and creative marketing, Steve was able to quit his second job and hire his brother, Eric, to drive the pump truck. With the support of community, hard work, and integrity, Steve got his contractor’s license and started installing and repairing septic systems, and Shirlena quit her second job to focus full time on marketing for Dobrich and Sons Septic Service. Eric took care of the pump truck business, and Steve continued to focus solely on construction. Keeping the business within the Dobrich family, the pumping aspect of the business was sold to Eric in 2008 and became Dobrich Septic. The Camp Fire burned every bit of Dobrich and Sons Septic Service’s equipment putting them out of busines. Once again the company pivoted, training to receive Hazard Removal Certificates and carrying out debris removal for a year before restarting the septic construction service. After the Camp Fire, Eric sold the pumping side of the business, Dobrich Septic. Steve and Shirlena Dobrich continue their many years of outstanding service to the Ridge. Dobrich and Sons Septic Service intends to extend its legacy by working

BRIEFS, continue on page B-8

• Residential • Mobile Homes • Commercial

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Lic #699445

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530-872-3227 6627 Clark Road, Paradise

Call us today for a free design consultation. We work with your insurance company to maximize your policy!

B-8 April 2021 • Ridge Business Journal

Business Briefs to rebuild the Ridge, and extend their thanks to the community for support and confidence. Steve and Shirlena Dobrich, Dobrich and Sons Septic, (530) 873-9901.

Simple Gesture, “Green Bag” food collection returns to the Ridge operated by Paradise Stronger

A Simple Gesture (ASG) is a food-collection agency. Donors fill green reusable grocery bags that are collected by volunteers and distributed to our local food pantry partners. Before the Camp Fire, a Simple Gesture collected over 125,000 pounds of food for local pantries to donate to our hungry neighbors. Every two months on a specified date, donors leave the bag outside their front door. Volunteer drivers pick up the full bag of food and leave an empty bag for use during the next two months. The collected food is delivered that same day to our local food bank partners for distribution to food-insecure homes. A Simple Gesture will be operated by Paradise Stronger, a 501(c)(3) nonprofit Health & Wellness organization in Paradise. How many cool Green Bags of food do you plan on donating? Are you willing to volunteer as a driver or in some other way? Your partnership is needed to help tackle food insecurity on the Ridge. If you would like to participate, please send an email to info@asimplegesture. Org with the following information: Name, address, email, phone number. Please indicate if your phone number is a landline

or cell, and provide consent to receive text reminders.

Green Garden Art is back offering beautiful yard art for spring gardens In the spring of 2018, Allison Denofrio opened her business, Green Garden Art on Skyway, with the encouragement of her friend Jennifer Swiger, owner of

ParadiseROCKS. While the Camp Fire destroyed all her creations, it didn’t take her love for crafting and Mama Earth. She is now back in business, with pop-ups all around the Ridge, selling her beautiful designs while she and her husband rebuild their home. Denofrio’s love for crafting and keeping Mama Earth beautiful and healthy inspires her creations of yard art from upcycled platters and vases, cut glass ceiling fan globes and secondary-market sparkly jewelry. She says, “Since our bees need extra love, I created “Bumblebee Bars.” The shallow platters are paired with a complementary base, scattered with colorful marbles then filled with water—a perfect spot for a bee to “belly-up to the bar” for a drink. These also serve as birdbaths or feeders, or as decorative pedestals for fruit, plants or collectibles. Denofrio’s signature piece is the “Sunchime.” Strands of beads and charms hang down the center of a globe to tell a story. The top features a removable solar light which illuminates the globe at night—a fairy house in the garden or a charming night light for any room. To find Green Garden Art’s next pop up, follow on Facebook and Instagram or visit the online storefront at ShopParadiseRidge.com.

NEW BUSINESSES Lynn’s Coffee and Crepes

G&C Donut Stop

COFFEE SHOP 9205 Skyway, Paradise (530) 762-2217 Hours: 6 a.m. to 3 p.m.

Sierra Smoke Shop

BREAKFAST AND LUNCH 6848 Skyway, Holiday Market kiosk Open 6am to 2pm

The former owner of Lynn’s Chinese Cuisine and Lynn’s Optimo has opened Lynn’s Coffee and Crepes across the street from Fastrip, where Clark meets Skyway. Visit for a range of delicious crepes and hot or cold coffee drinks.

6616 Clark Road, next to Tractor Supply

Family owned and offering affordable smokers’ essentials! Owner Mo Yasin says, “our smoke shop is here to provide you with knowledgeable and friendly customer service.” The shop carries a wide variety including vaporizers, electronic cigarettes, tobacco, e-liquids, lighters, body jewelry, gift apparel and more! (530) 327-7347. Open seven days a week, 10 a.m. to 9 p.m.

Owners Ginger Bergman and Cecilia Harris opened March 15, 2021, serving donuts, sandwiches and wraps.

Call 589-2260 C-20 LIC# 1036985










April 2021 • Ridge Business Journal B-9

Made for more journeys

You were made for more. More exploration. More discoveries. More adventures. And that’s why Adventist Health offers our Live Well program, a personalized approach to whole-person health coaching. It’s a new way to think about nutrition, weight loss, mental health and most ongoing healthcare challenges. Which means you have the power to choose your own direction every day.

Call 530-872-2000 for an appointment today. Or learn more at AdventistHealth.org/ButteLiveWell

B-10 April 2021 • Ridge Business Journal

4LEAF, Inc. is a multi-discipline engineering firm providing services throughout the Western United States. Clients value 4LEAF’s continuous flexibility, proactive communication, and unfailing dedication resulting in projects that are on time and on budget. 4LEAF provides plan check support to the Town of Paradise, and recently opened an office in the Holiday Plaza at 6848 Skyway, Suite F. Find out more by calling (925) 785-3581 or visit 4leafinc.com.

Heavenly Herbs and Acupuncture, office of Sheryl Sanchez, L.Ac., has reopened at 8093 Skyway, Paradise. With 20 years of experience in Integrative Medicine, Traditional Chinese Medicine and Naturopathy, Sheryl treats a variety of conditions and offers a complete herbal pharmacy. More information about Sheryl and the modalities she utilizes can be found at heavenly-herbs.com or by calling (530) 877-7003.

Magalia Community Park Board member Linda Horton-Lyons and Executive Director Chris Rauen hold the ribbon to celebrate the opening of the Farmers Marketmobile, offering fresh locally grown produce and breads at Magalia Community Park, 13917 South Park Drive every Thursday from 2:00 p.m. until 6:00 p.m. Support from the following organizations made this vision a reality: Department of Employment and Social Services - Butte County, Butte County Local Food Network, Chico Certified Farmers Market, Magalia Community Park, North Valley Community Foundation, Butte Strong Fund and KIXE PBS.

Paradise Ridge Elementary School (PRES) will move to its new campus (formerly Ponderosa Elementary) at 6593 Pentz Road for the beginning of the 2021-2022 school year. Construction is currently underway, with projects including: New multi-purpose room and school office buildings; new paint, carpet and modernization in all classrooms; indoor/ outdoor stage areas; outdoor quad; new outdoor play equipment; upgraded science/STEM lab; new landscaping; new fencing around campus for safety. PRES is enrolling students for TK-6th grades NOW. Contact the school office at (530) 872-6415 for an enrollment packet.

In partnership with Aryus Manufacturing, a Structural Insulated Panel Plant in Paradise, Aryus Homes provides energy efficient, site-built homes with speed and economy. Aryus Homes offers a variety of plans as well as custom designs. 6141 Center Street, Suite A, Paradise. Call (530) 395-1091 or visit aryushomes.com for more information.

FAIR STREET LANDSCAPING Beautifying Our Community for over 40 years

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2234 Park Avenue, Chico


April 2021 • Ridge Business Journal B-11

MEMBER MARKETING Chamber member marketing opportunities

Membership in the Paradise Ridge Chamber of Commerce is an investment in your community, all businesses on the Ridge, and your commitment to progress. Members also receive direct marketing benefits. Most members receive the following exposure for under $20 per month.

Have a Ribbon Cutting: New and existing members celebrate their grand openings and business milestones with a ceremonial ribbon cutting. We’ll take your picture with the Official Giant Scissors at a building site, office, or location of your choosing. (When the COVID coast is clear, we’ll invite the public!) The photo will appear in weekly eblasts, our social media channels, and in the Ridge Business Journal.

Be a part of Chamber publications: All members appear in business directories printed in the Ridge Business Journal and Ridge Rising Guide. Members may submit content, including business briefs for the Ridge Business Journal. Publications are distributed widely throughout the region and are readable on ParadiseChamber.com.

Join the Paradise Ridge Marketplace: ShopParadiseRidge. com is an online shopping platform supporting Ridge businesses and their customers by making it easy to choose local. Locals can shop the Ridge from home by visiting local merchants and service providers online through a mobile-friendly platform.

Visit John and Elaine Woodworth of Woodworth’s Jewelry and the Travel Connection at 6265 Skyway for a fine selection of custom-crafted jewelry and travel options. Ridge Business Bulletin (RBB) promotion: The RBB is an e-blast marketing message sent on behalf of an individual member to our mailing list of 4,500 local stakeholders who have expressed an interest in supporting the local economy. The RBB is also shared through social media channels. Direct Member-to-Member email marketing: Members may log in to the “Membership Information Center” and email up to 50 businesses at a time. Members may post HOT Deals on ParadiseChamber.com to share promotions with the community.

”Join today" click on ParadiseChamber.com

Construction Member Promotion Home Builders Resource Connection (HBRC): The HBRC is an online tool built to share information from service providers, how to’s from the County and Town of Paradise and resources from non-profit agencies serving disaster affected residents. This Virtual Connection is a video gallery of companies working to rebuild in Butte County. Placement on list of contractors and service providers: Our members appear on a printed list provided to the Building Resiliency Center - the one-stop-shop for Camp Fire rebuilders.

Over 25 Years in Real Estate! 530-521-5645 NEW HOME CONSTRUCTION

Sue Mawer REALTOR-ASSOCIATE ® DRE #01155605

Each Office Independently Owned and Operated


• • • • • • • • • • •

Architectural Design & House Plans Lot Development & Clearing Septic Systems Foundations & Concrete Framing Plumbing Electrical Tile Work “We do Custom Cabinets Stand by Generators It all!” Metal Buildings

My name is Bob Smalley and I would like to encourage you to give us a call if you are thinking about Building a New Home. We will be there with safe and productive workers ready to provide the highest quality of workmanship available to complete your next project. We also work directly with your Insurance Company to help expedite the estimate, and get you building and back in your new home. Lic. # 952967


B-12 April 2021 • Ridge Business Journal



What our members are saying: “Membership in the Paradise Ridge Chamber of Commerce provides great value. When Ocean Lending introduced its new “Construction-to-Permanent Onetime Close” loan product, the Chamber helped get the word out through its member-to-member marketing program. I received two calls within an hour after the message went out. I continue to receive referrals through the online business directory.” ~ Floyd Martin, Ocean Lending, 6555 Skyway, Paradise. (530) 877-8800

PROM OTE local commerce and industry MAI NTAIN high ethical standards in business and professions POSI TIV E LY contribute to the quality of life on the Ridge

“Participating in the Ridge Business Bulletin blast yields many benefits, but here are just three: 1.

With each ad placement, I have experienced an immediate response in interest, which resulted in new business! Yea!

2. And because this is the Paradise Ridge Chamber of Commerce, it’s about supporting each other in our business. So each new client becomes an opportunity for a referral and/or reciprocated business opportunity. 3. Best of all, those new connections have a tendency to turn into newfound relationships with the potential for [unforeseen] friendships. Friends who reach out to you during wildfire season to let you know there’s room for you and your family, including your fur-babies, at their home. Like my dear friend Billy Marcy at Billywood Construction. The Ridge Bulletin Blast is more than the opportunity to grow your business. It’s the realization of building a community. Thank you Paradise Ridge Chamber of Commerce for bringing us all together.” - Eryka Quintero, “creative monkey” @ MonkeyBusiness.design

“As a new business in the community, the Paradise Chamber of Commerce went out of their way to give me tools that were available to help me succeed. The entire staff are friendly and accommodating, and any questions or guidance I am seeking, they make sure to assist in achieving my goals and objectives. Becoming a member is one of the best decisions my company has made and I attribute part of my success to this organization.” - Thomas Casey, Alpine Portable Toilet Services LLC (530) 712-9230 • www.alpinetoilets.com

Chamber membership demonstrates to your customers and other businesses your commitment to the community. Chamber members are respected, legitimate, trustworthy businesses and community investors who agree to:



Blue Star Solutions

Bourbon Hill Ltd.

Matthews, Hutton & Warren, CPAs

Monkey Business

Paradise (530) 872-0948

6779 Skyway, Suite A Paradise (530) 877-6793

McKinnon & Associates

6161 Clark Rd Ste 3 Paradise (530) 876-0944


Elements of Health

6407 Skyway Paradise (530) 451-6700

Heavenly Herbs & Acupuncture

8093 Skyway Paradise (530) 877-7003

3513 Shadowtree Lane Chico (530) 864-7097 Oroville (530) 413-5115

Alterations/ Sewing CraftySewingSue Custom Seamstress

814 Roe Road Paradise (530) 877-7203

Animal Welfare

Paradise Post/ Chico ER


Preferred Professionals

Topcats on the Ridge, Inc.

400 E. Park Ave. Chico (530) 877-4413

6779 Skyway Paradise (530) 520-3065

Airport Paradise Airport

4405 Airport Road Paradise (530) 521-2289

P.O. Box 1021 Paradise (530) 876-8195

P.O. Box 2281 Paradise (530) 872-8112

Antiques and Collectibles Jeannie’s

491 Pearson Road Paradise (530) 762-4960

Together...Re-building Paradise Butte County Strong WE ARE LOCAL! www.ridgebuildersltd.com

Who will decide what happens with your assets when you can’t?


Christian Atherton ATTORNEY AT LAW

 Wills  Trusts & Trust Administration  Probate  Estate Planning

Over 60 Years Experience • Full Service General Contractors • Commercial & Residential • Insurance Restoration • Complete Design & Building Services • Concept to Completion Services • Licensed / Insured / Bonded



2112 Fifth Ave., Oroville

6451 Skyway, Paradise

Proudly serving Butte County for over 25 years

CSLB #1056769

April 2021 • Ridge Business Journal B-13

Treasures from Paradise

969 Bille Road Paradise (530) 872-4200


Shadowbrook Apartments

1090 Shadowbrook Way Paradise (530) 872-1024

Appliance Sales & Service

Hudson’s Appliance Center

454 Pearson Road Paradise (530) 877-6312


Bassenian|Lagoni Architects

1022 Mendocino Ave Santa Rosa (949) 630-5496 Architect License C 24461

Pasquini Engineering, Inc.

6221 Clark Rd. Paradise (530) 332-8311 BPELSG#: 46079

Art Galleries

Paradise Art Center

5564 Almond Street Paradise (530) 877-7402

Assisted Living

Sunshine Assisted Living

1468 Sun Manor Paradise (530) 877-3363


Law Office of Christian A. Atherton

2112 East 5th Avenue Oroville (530) 877-6332

Law Office of Desiree J. Vance

1440 Lincoln St. Oroville (530) 965-5672

McKernan, Lanam, Bakke & Williams, LLP

55 Independence Circle Suite 106 Chico (530) 877-4961

Patricia Wood Elkerton, Attorney at Law

P.O. Box 1408 Paradise (530) 519-4065

Vance Family Law

1440 Lincoln Street Oroville (530) 413-3345

Automotive Repair

C and J Service Center

549 Pearson Road Paradise (530) 413-9533

Lyons Express Lube & Oil

5605 Almond Street Paradise (530) 762-0295

Paradise Auto Body

1122 Elliott Road Paradise (530) 872-8060


Mechanics Bank

672 Pearson Road Paradise (530) 877-0857 x3119

Tri Counties Bank

6848 Q Skyway Paradise (530) 872-2992

US Bank

6817 Skyway Paradise (530) 877-9373

Wells Fargo Bank

6930 Skyway Paradise (530) 872-0813

Bars-GrillsTaverns Jen’s Place

7126 Skyway ABC Paradise (530) 413-9130


6256 Skyway Paradise (530) 413-9422

Beauty Care / Salons

A Cut Above Paradise

6848 Skyway Suite C Paradise (530) 877-7365

Hair Body & Soul

6607 Skyway Paradise (530) 342-6978


Paradise Bikes

6282 Skyway Paradise (530) 877-3992

Blood Banks and Centers


555 Rio Lindo Ave. Chico (530) 893-5433

Bottled Water Delivery Mt Shasta Spring Water Company Inc 2237 Ivy Street Chico (530) 246-8800

Building Supply Foothill Mill & Lumber Company

1698 Wagstaff Paradise (530) 877-3395

Green Builder Products

303 Potrero St #2 Santa Cruz (831) 458-0202

H-Forms, Inc.

57 Ocean Pines Lane Pebble Beach (707) 337-4144

Mathews Readymix 1619 Skyway Chico (530) 893-8856

NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617

PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028

Carpet & Upholstery Cleaning Service Northstate Carpet Cleaning

452 Sunburst Drive Paradise (530) 514-2001


Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560


Butte Creek BBQ Co. 1319 West Sacramento Ave Chico (530) 990-0023

Green Paradise Cafe on Wheels See Facebook for Food Trailer Locations.


6256 Skyway Paradise (530) 413-9422

Yony’s Roasted Corn (909) 247-5398


Paradise Cemetery District

2515 Ceanothus Avenue Suite 105 Chico (530) 893-8732

Butte College SBDC

2480 Notre Dame Blvd. Chico (530) 895-9017

Kate Leyden Consulting

Chico (530) 521-9314

Ridge WorkSpace

6161 Clark Rd. #1 Paradise (530) 877-9356


1324 Mangrove #114 Chico (530) 342-8932

Candies/ Chocolate Joy Lyn’s Candies

220 Pearson Road Paradise (530) 872-9167

Paradise (530) 570-1470

White Janitorial

Paradise (530) 518-7468


Bobbi’s Boutique

6264 Skyway Paradise (530) 564-4227

Clubs & Nonprofit Organizations

Alliance Builders Foundation-ABF

1900 Oro Dam Blvd E #12-310 Oroville (530) 828-0718

Bare on the Ridge

P.O. Box 883 Magalia (530) 873-6623

Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 872-3662

California Vocations, Inc. 564 Rio Lindo Ave. #204 Chico (530) 877-4146

Care Net of Paradise

Pee Wee Preschool

Explore Butte County

Child Care

7196 Skyway Paradise (530) 413-9485

Valley Oak Children’s Services

6585 Clark Road #320 Paradise (530) 876-1113

326 Huss Lane, Building E Chico (530) 918-4585

Paradise Gem & Mineral Club

P.O. Box 692 Paradise (530) 343-0894

Paradise (530) 519-0455

Paradise Host Lions Club

P.O. Box 2801 Paradise (530) 762-4919

Paradise Moose Lodge #2227

5275 Skyway Paradise (530) 762-7066

Paradise Ridge Fire Safe Council

767 Birch Street Paradise (530) 520-3243

Paradise Rod & Gun Club, Inc.

P.O. Box 1081 Paradise (530) 877-1345

Paradise Rotary Club P.O. Box 820 Paradise (530) 413-7725

Paradise Scholarship Foundation

7050 Skyway Paradise (530) 321-4917

Paradise Symphony Society, Inc.

P.O. Box 1892 Paradise (530) 327-8508

3120 Cohasset Road Suite 6 Chico (530) 895-3572

Feather River Health Foundation

Center for Spiritual Living Paradise

Friends of the Library, Paradise

Rebuild Paradise Foundation


6268 Skyway Paradise (530) 877-5673

Craig Memorial Congregational Church 780 Luther Drive

(Temporary worship home)

Paradise (530) 519-3113

First Baptist Church

6500 Clark Road Paradise (530) 877-3532

Magalia Community Church 13700 Old Skyway Magalia (530) 877-7963


6404 Pentz Road Paradise (530) 877-7321

Paradise Adventist Church

5910 Clark Road, Suite T Paradise (530) 877-9361

P.O. Box 1730 Paradise (530) 228-0771

Gold Nugget Days Incorporated, Gold Nugget Museums

PO Box 949 Paradise (530) 413-9129

Habitat for Humanity of Butte County

220 Meyers St. Chico (530) 343-7423

Magalia Park and Community Center

13917 South Park Drive Magalia (530) 413-9158

North Valley Community Foundation

1811 Concord Avenue, Suite 220 Chico (530) 891-1150

P.O. Box 1021 Paradise (530) 876-8195

6067 Skyway Suite B Paradise (530) 864-0825

Regenerating Paradise

10264 Zangol Place Grass Valley (415) 248-6231

Table Mountain Lodge No. 124, F. &A.M.

5934 Clark Road Paradise (916) 202-6942

The Arc of Butte County

2030 Park Ave. Chico (530) 891-5865

The Depot Museum

P.O. Box 573 Paradise (530) 521-7696

Paradise United Methodist Church

Paradise Community Center Valley Contractors (Paradise Ridge Exchange Senior Center) 951 E. 8th Street

6722 Clark Road Paradise (530) 877-5989

St. Nicholas Episcopal Church

85872 Oliver Road Paradise (530) 877-7006

St. Thomas More Catholic Church

767 Elliott Road Paradise (530) 877-4501

Paradise (530) 321-6303

Coffee Shops

Dutch Bros. Coffee

6901 Skyway Paradise (530) 872-3194

Community Investor

Dean Fender

Chico (530) 518-2173

Frank Dodini

Gridley (530) 868-3021

Computers and Internet

Topcats on the Ridge, Inc.

P.O. Box 2281 Paradise (530) 872-8112

Upper Ridge Community Council Magalia (530) 762-4995

Chico (530) 343-1981

Cottonwood (530) 526-2128

Construction, Repair, and Improvement

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

AJ Verar Construction

2094 Larkin Rd. Biggs (530) 250-5045 CSL# 1061822

Alliance Builders Foundation-ABF

1900 Oro Dam Blvd Oroville (530) 828-0718 E #12-310

Aristotle Custom Homes LLC

6585 Clark Road Suite 300 Paradise (530) 815-5290 CSL#: 1043177

Aryus Homes

6141 Center Street Suite A Paradise (530) 395-1091 CSL#: 1067116

Balken Construction / MBC Homes

720 Skyway Ste. H Paradise (530) 520-0000 CSL#: 575741

Berkeley Construction Group

3 Commerce Ct. Suite 100 Chico (530) 343-2293 CSL#: 671927

Billywood Construction

191 Twin Rivers Dr Yuba City (530) 300-1550 CSL#: 942506

Carmichael Construction Inc.

6201 Wildomar Way Carmichael (916) 316-1383 CSL#: 1000942

Paradise Community Valley Oak Children’s Conroy Guilds Services 511 Pearson Road 3120 Cohasset Road Construction, Inc. Paradise (530) 762-1490

Paradise Elks Lodge #2026

1080 Ewald Court Paradise (530) 877-3977

Suite 6 Chico (530) 895-3572


555 Rio Lindo Ave. Chico (530) 893-5433

CRBR Property Damage Services - Restoration & Construction

2684 Hwy 32, Suite 100 Chico (530) 891-0333 CA License #689238

Davis Construction Cleaning

1350 E 9th St Ste 100 Chico (530) 891-1204 CSL#: 700288

Lake County Contractors

5790 Clark Road Paradise (707) 263-8482 CSL#: 993880

Larry Dunks Construction

Paradise (530) 570-1470

5421 Lower Wyandotte Rd. Oroville (530) 258-1459 CSL# 493945

DH Construction

M V K Construction

3851 Morrow Lane, Ste. 14 Chico (530) 892-2850 CSL#: 362161

Diamond Built Construction

1278 Glenwood Ave Chico (530) 520-0902 CSL#: 981728

Dirt to Doorknobs Construction

Webster IT Solutions 6405 Skyway

Billson Construction Co. Inc.

Paradise Lutheran Church

Paradise (530) 342-4896

4931 Contentment Lane Paradise (530) 966-8640

The Exchange Club of Paradise

Paradise Chocolate Fest

780 Luther Drive Paradise (530) 877-3549

Coffee Roaster

5570 Black Olive Dr Paradise (530) 877-1919

Paradise Alliance Church

P.O. Box 711 Paradise (530) 872-2052

260 Cohasset Rd. Ste 130 Chico (530) 877-8187

756 Gilman St Berkeley (510) 859-5800 CSL#: 1035024

Pair-O-Dice Chapter E Clampus Vitus

6491 Clark Road Paradise (530) 877-7069

Youth For Change

Paradise Horsemen’s Road Roaster Association Coffee Company 6705 Moore Road

Paradise Animal Shelter Helpers (PASH

Butte College Economic and Work- 5720 Academy Drive force Development Paradise (530) 877-4454 2480 Notre Dame Blvd Chico (530) 879-9069

Davis Construction Cleaning

980 Elliott Rd Paradise (530) 877-4493

Business Services Our Savior Lutheran

3CORE, Inc.

Cleaning Service

Paradise (530) 762-2047 CSL#: 797406

Don Ajamian Construction, Inc.

1870 Twin View Blvd Redding (530) 223-3977 CSL#: 721195

Experts In Your Home

1756 Humboldt Rd Chico (530) 514-2671 CSL#: 143778

Flores HVAC & Construction

2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079

German Construction

Chico (530) 820-2031 CSL#: 1051995

Ginno Construction, Inc. 297 Convair Ave., Ste. 2 Chico (530) 894-6859 CSL#: 921238

Glassburn Construction Inc.

409 Lynn Avenue Antioch (925) 366-5230 CSL#: 1029032

Innovative Builders Inc. 4084 Mary Ave Olivehurst (530) 632-2601 CSL#: 1048613

Integrity Builders

6627 Clark Road Paradise (530) 872-3227 CSL#: 707423

J Melgoza Electric 1056 Barnes Circle Woodland (530) 848-1983 CSL#1058866

JC Construction

21326 Ave 245 Lindsay (559) 359-1758 CSL#: 858236

Jim Falco Homes

24226 Lancaster Drive Menifee (949) 887-1050 CSL# 397478

Paradise (530) 354-0052 CSL#: 1061153

M.A.G Construction

Magalia (530) 570-6576 CSL#: 1053614

Martin Construction

800 Elliott Rd Paradise (530) 680-6423 CSL#: 903019

McMahon Construction Inc.

7060 Skyway Paradise (916) 337-4477 CSL#: 770213

Merkley Construction

7020 Skyway Suite M & N Paradise (530) 518-4606 CSL#: 620673

Morgan Ridge Construction, Inc

1825 Kay Lee Dr Durham (530) 828-2595 CSL#: 1058431

MTB Construction

5610 Skyway Paradise (530) 403-0796 CSL#: 997421

National Builders Inc.

5836 Clark Rd. Paradise (530) 328-0817 CSL#: 1042334

Nexii Building Solutions, Inc. Brentwood (209) 988-6107

Nor Cal Construction 2286 Oroville Chico Hwy Durham (530) 518-5877 CSL#: 876255

One Source Builders Inc.

693 1st St. Paradise (530) 358-2002 CSL#: 365276 B

Owens Construction Magalia (530) 936-3392 CSL#: 936464

Pacific Construction 18818 Jayhawk Dr. Penn Valley (831) 278-0079 CSL#: 946284

Proframe Construction, Inc

11128 Midway Suite 8 Chico (530) 636-4574 CSL#: 1024110

Reconstruction & Recovery Advisors, Inc.

5923 Clark Road Suite A Paradise (800) 298-6979 CSL#: 1041473

Kendall Construction

Ridge Builders LLC

Magalia (530) 720-1067 CSL#: 993071

6451 Skyway Paradise (530) 413-9110 CSL#: 1056769

Kessner Construction

Romero Construction Co.

2071 Oro-Chico Highway Durham (510) 847-9554 CSL#: 603049

Bella Vista (530) 560-5475 CSL#: 335077

MEMBERS, continue next page

B-14 April 2021 • Ridge Business Journal

SCB Homes

3690 Santa Rosa Avenue Santa Rosa (530) 876-6064 CSL#: 1050494

Selig Construction

Counseling Linda Bailey, LCSW Chico (530) 518-0419

Crisis Intervention

Paradise Unified School District

6696 Clark Rd Paradise (530) 872-6400

Electrical Services Bunch Electric

337 Huss drive Chico (530) 893-5898 CSL#: 711042

Catalyst Domestic Violence Services

Servpro of Chico/ Lake Almanor

Dance Instruction CW Electric

775 Entler Ave Chico (530) 899-9141 CSL#: 1013416

Sierra Peak Homes 2100 Manzanita Lane Reno (518) 339-4655 CSL#: 1071294

Silvermark Construction

780 Chadbourne Rd. Suite D Fairfield (707) 759-3434 CSL#: 1019403

Sky Ridge Builders

6545 Skyway Rd, Ste B Paradise (530) 338-7872 CSL#: 1060459

Smalley General Contracting

3101 Sunnyside Lane Paradise (530) 521-5645 CSL#: 952967

Starr Construction

152 Brightstone Circle Folsom (530) 624-2821 CSL#: 1050963

Stimson Construction Inc.

Magalia (530) 873-1308 CSL#: 981999

Sunset Painting Co. 800 Penstemon Way Chico (530) 680-8150 CSLB#: 710962

Swede’s Small Engine Repair

8279 Skyway Paradise (530) 990-5676 BH19-00018

330 Wall Street, Suite 50 Chico (530) 343-7711

Northern California Ballet

633 Pearson Road Paradise (530) 872-1719

Positive-I Dance & Circus Center

6294 Skyway Paradise (831) 747-4701

Debris Removal

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Paradise Sanitation Company, Inc.

P.O. Box 3815 Paradise (530) 877-3207 CSL#: 1049870


Hanosh and Hunter Dental Group

6071 Skymeadow Way Paradise (530) 877-9800

Paradise Gentle Dentistry, Brent E Parrott, DDS

2014 5th Avenue Oroville (530) 877-2313


Aryus Homes

6141 Center Street Suite A Paradise (530) 395-1091 CSL#: 1067116

Design Horizons LLC 370 Ryan Ave #168 Chico (415) 533-7094 CSL#: 812762

Disabled Services

Trilogy Construction, California Vocations, Inc. Inc. 7030 Skyway Paradise (530) 877-1180 CSL#: 751447

Valley Contractors Exchange 951 E. 8th Street Chico (530) 343-1981

WLM Construction, Inc.

5822 Acorn Ridge Drive Paradise (530) 520-5178 CSL#: 901894

Consulting – Building

Serrao Construction Consulting & Project Management 1051 Four Acre Ct. Chico (530) 624-5919 B294266

Sustainability Management Consulting

21945 Parkway Drive Red Bluff (530) 809-9233

Copy Services

Wilson Printing and Signs

730-B Main Street Chico (530) 877-8721


Arbonne Jenn Brooks, Independent Consultant

Paradise (530) 864-1211

564 Rio Lindo Ave. #204 Chico (530) 877-4146


Burnt Barn Distilling Co.

195 Wayland Road Paradise (530) 228-0941

Dog Training

A Good Dog Day Behavior & Training 1221 W Belknap Drive Nampa (530) 459-8767


Achieve Charter Schools of Paradise 1494 East Avenue Chico (530) 872-4100

Butte College Economic and Workforce Development

2480 Notre Dame Blvd Chico (530) 879-9069

Butte Community College

3536 Butte Campus Dr Oroville (530) 895-2511

Children’s Community Charter School

6830 Pentz Road Paradise (530) 877-2227

Paradise Charter Middle School

6473 Clark Road Paradise (530) 872-7277

164 Pearson Road Paradise (530) 966-4125 CSL#: 1002218 Paradise (530) 872-3443 CSL#: 628578

J Melgoza Electric 1056 Barnes Circle Woodland (530) 848-1983 CSL#1058866

Reed Electric

Paradise (530) 990-6892 CSL#: 1042574

Smalley General Contracting

Paradise (530) 521-5645 CSL#: 952967

Embroidery A Stitch Above Embroidery & Shirt Printing

2050 Lincoln Street Oroville (530) 413-9887

Paradise Garden Supply, LLC

7675 Skyway Paradise (530) 762-2713

Emergency Services Butte County EMS 333 Huss Drive Suite #100 Chico (530) 891-4357

Employment Services


870 Manzanita Court, Suite A Chico (530) 345-2486

Alliance for Workforce Development, Inc.

1600 Mangrove Avenue Suite 115 Chico (530) 616-1053

Engineering 4LEAF, INC.

6848 Skyway Road Suite F Paradise (925) 785-3581

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Andersen Engineering

2301 Carlson Blvd. Richmond (415) 250-8473 S-5986C-69137

Jackson and Sands Engineering, Inc.

1250 East Ave, Suite 25 Chico (530) 648-4232 BPELSG#: 81270

JR & EW Construction, Inc. 1561 Sanborn Road Yuba City (530) 315-0501 CSL#: 1057943

LACO Associates

32 W 8th Ave, STE B Chico (707) 443-5053

M. Roethler General Engineering, Inc. 6449 Skyway, Paradise (530) 809-6946

Pasquini Engineering, Inc.

6221 Clark Rd. Paradise (530) 332-8311 BPELSG#: 46079 CSL# 1059314

Rancho Engineering, Inc.

6067 Skyway Paradise (530) 877-3700 C66034

Structural Solutions 2176 Esplanade Chico (530) 354-4160

Engineering Products

Compac Engineering, Inc

1111 Noffsinger Lane Paradise (530) 872-2044

Entertainment and Arts Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560

Northern California Ballet

633 Pearson Road Paradise (530) 872-1719

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Paradise Symphony Society, Inc.

P.O. Box 1892 Paradise (530) 327-8508

Coleman Pipelines

Magalia (530) 413-3490 CSL#: 959042

JR & EW Construction, Inc. 1561 Sanborn Road Yuba City (530) 315-0501 CSL#: 1057943

Financial Advisor

Edward Jones Travis Barker, Financial Advisor

6311 Skyway Paradise (530) 872-7000

Edward JonesShannon Hurte Financial Advisor 2856 Olive Highway Ste. E, Oroville (530) 872-4339

Ridge Financial Planning

6779 Skyway Ste. A Paradise (530) 762-7211

Financial Planners Prosperity Investment Management, Inc. 2561 California Park Drive suite 110 Chico (530) 877-4111

Firearms & Shooting Ranges

Paradise Rod & Gun Club, Inc.

P.O. Box 1081 Paradise (530) 877-1345


Theatre on the Ridge Altered State Restorations 3735 Neal Road Paradise (530) 877-5760 Hardwood Flooring

Event Facility

HoneyBee Hospitality (at The Chapelle)

21 San Ramon Dr Chico (530) 592-7925 CSL#: 1013708

Cal-Vada Flooring

3300 Inspiration Ln Paradise (530) 228-0941

8935 Skyway Paradise (530) 877-6227 CSL# 333358

Magalia Park and Community Center

S & S Floor Covering

13917 South Park Drive Magalia (530) 413-9158

Paradise Airport

4405 Airport Road Paradise (530) 521-2289

Paradise Lutheran Church

780 Luther Drive Paradise (530) 877-3549

Paradise Moose Lodge #2227

5275 Skyway Paradise (530) 762-7066

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Paradise Recreation and Park District

6626 Skyway Paradise (530) 872-6393

Table Mountain Lodge No. 124, F. &A.M.

5934 Clark Road Paradise (916) 202-6942

Excavation AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Badger Daylighting XRD

Redding (530) 605-9687 CSL#: 945499

204 Pearson Road Paradise (530) 228-9012 CSL#: 968664

Food Trucks

Green Paradise Cafe on Wheels Follow us on Facebook for Food Trailer Locations.

Yony’s Roasted Corn (909) 247-5398

Food Stores

Holiday Market

6848-L Skyway Paradise (530) 877-7621

Safeway Store #302 5918 Stoneridge Mall Pleasanton

Save Mart

6636 Clark Road Paradise (530) 877-0522

Funeral Services

Cal-Vada Flooring

8935 Skyway Paradise (530) 877-6227 CSL# 333358


491 Pearson Road Paradise (530) 762-4960

S & S Floor Covering

204 Pearson Road Paradise (530) 228-9012 CSL#: 968664

Garden Supplies

Deja Vu Gardens Galore Nursery

5424 Foster Road Paradise (530) 990-4205

Paradise Garden Supply, LLC

7675 Skyway Paradise (530) 762-2713

Tractor Supply Co

6600 Clark Road Paradise (530) 872-3010

Gas – Propane

Reliance Propane

2625 S 5th Ave. Oroville (530) 872-7740


Green Garden Art

P.O. Box 1041 Chico (530) 355-6315

Joy Lyn’s Candies

220 Pearson Road Paradise (530) 872-9167

Thomas Ace Hardware

5720 Clark Rd Paradise (530) 877-4442

Treasures from Paradise

969 Bille Road Paradise (530) 872-4200

Glass Sales, Service, and Repairs – Automotive

Miller Glass, Inc

745 Cherry Street Chico (530) 343-7934

Government Organization

Western Heating & Rain Gutters

2371 Washington Ave. Ste A Oroville (530) 538-8550 CSL#: 665598

Hardware Store

Thomas Ace Hardware

5720 Clark Rd Paradise (530) 877-4442


PRO Aggregate Inc. 3668 Hicks Lane Chico (530) 342-8028

Rose Chapel

6382 Clark Road Paradise (530) 877-4923

Arbonne Jenn Brooks, Independent Consultant

Paradise (530) 864-1211

Health and Medicine

Feather River Health Foundation

5910 Clark Road, Suite T Paradise (530) 877-9361

Adventist Health Feather River Health Center

5125 Skyway Paradise (530) 872-2000

Health and Wellness

Elements of Health

6407 Skyway Paradise (530) 451-6700

Heavenly Herbs & Acupuncture

8093 Skyway Paradise (530) 877-7003

The Lotus Guide

6268 Skyway Paradise (530) 894-8433

Health Care

Adventist Health Feather River Health Center

5125 Skyway Paradise (530) 872-2000

Pillsbury Physical Assemblyman James Therapy, Inc. 6678 Clark Road Gallagher Chico District Office 2060 Talbert Drive, Suite 110 Chico (530) 895-4217

Paradise (530) 876-1006

Congressman Doug LaMalfa

6848 Skyway, Suite G Paradise (530) 877-8300

79 Veneto Cr Chico (530) 514-8064 DCA: #993495, DGS Small Bus: #2008145

1531 Esplanade Chico (530) 332-4585

Oroville Hospital

2767 Olive Highway Oroville (530) 533-8500


Best Western Paradise Hotel

5475 Clark Road Paradise (530) 762-6051

Health Clubs / Gyms

Curves Paradise

& Hotel

4020 Olive Highway Oroville (530) 538-4560

In Home Senior Care

Home Instead Senior Care

2639 Forest Avenue Suite 110 Chico (530) 877-6100

Industrial Supply

Spray Chem Chemical Co., Inc.

705 Keenan Court Durham (530) 895-3658 CSL#: 924388


Farmers Insurance Keith Powell Agency 21 Williamsburg Lane Chico (530) 767-1355

Farmers Insurance, Foster Agency

5913 Clark Road, Ste A Paradise (530) 876-8604

Heritage Insurance Agency

290 Airpark Boulevard Chico (530) 894-3276

Kevin Baker Insurance Agency

389 Conners Ct, Suite G Chico (530) 872-4644

Nevin & Witt Insurance Services

1600 Mangrove Avenue #195 Chico (530) 894-0111

Professional Claims Association 3221 Cohasset Road Suite 150 Chico (530) 224-9322

120 Independence Circle Suite B Chico (530) 343-1000

Paradise Fitness

VANTREO Insurance Brokerage

Supervisor Doug Teeter

Paradise Stronger

Janitorial Service

6585 Clark Road, Suite 200 Paradise (530) 774-4678

Grant Writing

Gary Bess Associates, Inc.

2205 Meadow Creek Rd Lincoln (530) 877-3426

Graphic Design & Marketing

Chico (530) 893-0995

Monkey Business

Oroville (530) 413-5115

Gutters & Downspouts

Furniture / Home Furnishings Byers’ Enterprises,

Allen Allen Shades

Enloe Medical Center

Health / Nutrition Gold Country Casino

6626 Clark Rd Suite M Paradise (530) 872-5090 6848 Skyway, Suite T Paradise (530) 327-7235

Positive-I Dance & Circus Center

6294 Skyway Paradise (831) 747-4701

Heating & Air Conditioning


11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

2068 Talbert Drive #100 Chico (530) 895-1555

White Janitorial

Paradise (530) 518-7468


Woodworths Jewelry

6265 Skyway Paradise (530) 877-7111


Air Flow Fair Street Mechanical Heating Landscaping and Air Conditioning 2234 Park Avenue

Newton-Bracewell Cremation & Funeral Digital Print & 11535 Wilder Rd Design Red Bluff Services 3851 Morrow Lane, Ste 1 5691 Almond Street Paradise (530) 873-7602


(530) 988-5550 C-20 993203

Feather River Aire, Inc.

Chico (530) 343-7994

JR Landscaping & Lawn Services

Oroville (530) 990-1016 CSL# 988096

1650 Feather River Blvd. Oroville (530) 567-7113 C-20 -1036985

PRO Aggregate Inc.

Flores HVAC & Construction

Wood, Water & Stone Landscaping

2393 Durham-Dayton Highway Durham (530) 809-0058 CSL#: 787079

3668 Hicks Lane Chico (530) 342-8028

5455 Mays Lane Paradise (530) 961-2253 CSL#: 748609

April 2021 • Ridge Business Journal B-15

Lodging Best Western Paradise Hotel

5475 Clark Rd Paradise (530) 762-6051

Gold Country Casino & Hotel 4020 Olive Highway Oroville (530) 538-4560

Ponderosa Gardens Motel, Inc

7010 Skyway Paradise (530) 872-9094


Foothill Mill & Lumber Company

1698 Wagstaff Paradise (530) 877-3395

NorCal Lumber Company 4601 Bernice Ave Marysville (916) 936-7617


Locking Mailboxes

Paradise (530) 872-4624

Management Consulting

Gary Bess Associates, Inc.

2205 Meadow Creek Road Lincoln (530) 877-3426

Partner Zink Consulting

Magalia (626) 840-4438

Manufactured Homes

JMS Sales, Inc.

5867 Queen Drive Paradise (714) 800-3439

Paradise Homes Inc.

635 Boquest Blvd. Paradise (530) 717-8774 CSL#: 606775

Paradise Mobile Estates, LLC

1354 Elliott Road Paradise (530) 410-4563

Reconstruction & Recovery Advisors, Inc.

5923 Clark Road Suite A Paradise (800) 298-6979 CSL#: 1041473

Reliable Home Solutions

1025 Drever Street Suite B West Sacramento (877) 442-4403 CSL# 717846

Statewide Homes

7668 Skyway Paradise (530) 762-7344


Blue Flamingo Marketing

1222 Esplanade Avenue Chico (530) 588-0758

Explore Butte County

326 Huss Lane, Building E Chico (530) 918-4585

Massage Therapy

Elements of Health

6407 Skyway Paradise (530) 451-6700


Deer Creek Broadcasting, LLC 2654 Cramer Lane Chico (530) 345-0021


603 N Market St Redding (530) 243-5493

Medical Paradise Medical Group, Inc.

6470 Pentz Road Paradise (530) 872-6650

Mobile Home Parks

Paradise Mobile Estates, LLC

1354 Elliott Road Paradise (530) 410-4563

Mortgage Companies

Ocean Lending Home Loans, Inc. Floyd Martin

6555 Skyway Road Paradise (530) 877-8800

Priority Financial Group

6331 and 6333 Skyway Paradise (530) 332-8298

Professional Mortgage Associates

Paradise Recreation and Park District

Wilson Printing and Signs

RE/MAX of Paradise Real Estate

Performing Arts

World Graphics

Real Estate Professionals

6626 Skyway Paradise (530) 872-6393

Northern California Ballet

633 Pearson Road Paradise (530) 872-1719

Paradise Performing Arts Center

777 Nunneley Road Paradise (530) 872-8454

Paradise (530) 877-5760

Physical Therapy Pillsbury Physical Therapy, Inc.

6678 Clark Road Paradise (530) 876-1006

Plumbing Services

Cardin Plumbing

Gold Nugget Days Incorporated, Gold Nugget Museums

DW Plumbing, Inc

PO Box 949 Paradise (530) 413-9129

The Depot Museum

5570 Black Olive Dr Paradise (530) 877-1919

Notary Services

Rachel Copeland, Realtor

5921 Clark Road Unit D Paradise (530) 783-9191

Paradise (530) 570-3669 CSL#: 528804 20779 Walnut St Red Bluff (530) 527-6403 CSL#: 679492

Earl’s Plumbing

2264 Park Avenue Chico (530) 872-7900 CSL#: 772565

Deja Vu Gardens Galore Nursery

5424 Foster Road Paradise (530) 990-4205

Noble Orchard Company

7050 Pentz Rd. Paradise (530) 781-4784

9 Commerce Court Chico (530) 321-4203 CSL#: 933807

3101 Sunnyside Lane Paradise (530) 521-5645 CSL#: 952967

Urban Design

4742 Skyway Paradise (530) 809-1079 CSL#: 893826

Portable Toilet Rentals

Office Equipment Alpine Portable

Advanced Document Concepts 702 Nord Avenue Chico (530) 893-8711

Coastal Business Systems

888 Manzanita Ct Suite 120 Chico (530) 892-2146

Global Office, North 2275 Springfield Dr. Ste. 120 Chico (530) 520-2991

Radio Stations

Deer Creek Broadcasting, LLC

2654 Cramer Lane Chico (530) 345-0021

Real Estate

5580 Almond Street Paradise (530) 413-0041

Better Homes and Gardens Real Estate Welcome Home

6141 Center Street Paradise (530) 961-3400

Better Homes and Gardens Real Estate Welcome Home – Magalia Branch

14154 Skyway #8 Magalia (530) 873-7640

Blue Team Realty

(Now Better Homes and Gardens Real Estate Welcome Home, see above)

C21 Select Group, Doriane Regalia P.O. Box 105

Mr. Rooter Plumbing Magalia (707) 292-2211

Ridge Mobile Notary Smalley General Magalia (530) 762-7239 Contracting


1388 Longfellow Ave Ste 10 Chico (530) 520-6475

Theatre on the Ridge American Homes 3735 Neal Road and Land

P.O. Box 358 Magalia (530) 413-9673


730-B Main Street Chico (530) 877-8721

Toilet Services LLC

2593 South 5th Avenue Oroville (530) 712-9230

Johnny on the Spot DBA Chico Septic

Century 21 Select Inc Sue Mawer 5350 Skyway Road Paradise (530) 520-4094

Century 21 Select Real Estate Inc.

5428 Skyway Paradise (530) 571-7725

Century 21 Select Real Estate Inc., Mike Richards®

5428 Skyway Paradise (530) 864-9192

Pregnancy Support

Care Net of Paradise

6585 Clark Road #320 Paradise (530) 876-1113

205 Pearson Road Paradise (530) 872-1600

Recreation Explore Butte County

326 Huss Lane, Building E Chico (530) 918-4585

Paradise Recreation and Park District

6626 Skyway Paradise (530) 872-6393

Recreation and Sports Paradise Little League

P.O. Box 282 Paradise (530) 570-5694

Paradise Rod & Gun Club, Inc.

P.O. Box 1081 Paradise (530) 877-1345

Paradise (530) 518-8041

7054 Skyway Suite #1 Paradise (530) 877-6244

DC Investments One LLC

P.O. Box 1034 Paradise (530) 238-5264

JMS Sales, Inc.

Northern Recycling & Waste Services, LLC

920 American Way Paradise (530) 876-3340

Rental Property

Paradise Lutheran Church

780 Luther Drive Paradise (530) 877-3549


Dutch Bros. Coffee

Great Pair Eyewear 477 Forest Ave Chico (530) 592-3985

Ridge Eye Institute

5889 Clark Road Paradise (530) 877-2250

Orchard Noble Orchard Company

7050 Pentz Road Paradise (530) 781-4784

Parks Magalia Park and Community Center

13917 South Park Drive Magalia (530) 413-9158

Printing and Graphic Design

Digital Print & Design

3851 Morrow Lane, Suite 1 Chico (530) 893-0995

Fallen Leaf Studio

15226 Torey Pine Road Magalia (559) 871-5539

Higman Graphics

2240 Saint George Lane #5 Chico (530) 342-4229

Monkey Business

Oroville (530) 413-5115

P.O. Box 370 Paradise (530) 877-7428

Olde Tyme Realty

P.O. Box 104 Paradise (530) 876-8899

6808 Skyway Paradise (530) 762-2591

Mountain Mike’s Pizza Paradise

6256 Skyway Paradise (530) 413-9422

Retail MC Parts-N-Stuff

5905 Clark Rd Paradise (530) 762-8796

Paradise Sports Cards & Memorabilia

5913 Clark Road Suite F Paradise (530) 566-4177

Paradise (530) 872-3010

Roofing Byers’ Enterprises, Inc.

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Paradise Association of Realtors

C&C Roofing Inc

6161 Clark Road # 2 Paradise (530) 762-0053

Rachel Copeland, Realtor

5921 Clark Road Unit D Paradise (530) 783-9191

Paradise Bikes

705 Keenan Court Durham (530) 895-3658 CSL#: 924388

Self-Protection Products

Alarm Alliance

(530) 873-4699 Cal State #’s ACO 3656 & ACQ 3208

Septic Installation & Service

AGS Construction Services

6150 Center St. Paradise (530) 877-5929 CSL# 814908

Dobrich & Sons Septic Service

P.O. Box 1681 Magalia (530) 873-9901 CSL#: 758026

Service, Inc.

P.O. Box 974 Paradise (530) 873-0199 CSL# 1059314

Magneson Tractor Service, Inc

1374 Keller Ln. Paradise (530) 961-3171 CSL#: 1034559

Paradise Sanitation Company, Inc.

Stan’s Septic

Olde Tyme Realty, Patty G. McKee, Realtor®

Paradise (530) 518-5155

Spray Chem Chemical Co., Inc.


Maria’s Kitchen Meeho’s

P.O. Box 337 Paradise (530) 873-0744 CSL#: 650850

Powell Roofing, Inc.

43 Norfield Avenue #43 Chico (530) 892-1410 CSL#: 869919

P.O. Box 1041 Chico (530) 355-6315

Joy Lyn’s Candies

6901 Skyway Paradise (530) 872-3194 1132 Elliott Road Paradise (530) 876-1086

Green Garden Art

5275 Skyway Paradise (530) 762-7066

P.O. Box 3815 Paradise (530) 877-3207 CSL#: 1049870

Queen Drive Ophthalmologist/ Printers and Signs 5867 Paradise (714) 800-3439 Optometrist/ Wilson Printing Tractor Supply Co Optical and Signs Johnson Real Estate 6600 Clark Road Dispensary 730-B Main Street Chico (530) 877-8721

Paradise Moose Lodge #2227

Recycling Services Dobrich Septic

Century 21 Select 6626 Clark Road Suite K Real Estate, Susan G. Paradise (530) 872-1991 Thomas 5428 Skyway Nic’s

Coldwell Banker 5050 Cohasset Rd Ste 70 C&C Properties, Inc. Chico (530) 893-5687 CSL#: 1039633

1001 Bille Road Paradise (530) 872-5880

RV Space Rental

Magalia (530) 588-3981 CSL# 1025498, CA Septic Evaluator S-606


CraftySewingSue Custom Seamstress

814 Roe Road Paradise (530) 877-7203


Bakers Birkenstock

691 Fir Street Paradise (530) 762-0640

Smoke Shops

Sierra Smoke Shop

220 Pearson Road Paradise (530) 872-9167 6282 Skyway Paradise (530) 877-3992

Sporting Goods

Fins, Fur and Feather Sports 1520 Bader Mine Road Paradise (530) 876-8800

Tractor Supply Co

6600 Clark Road Paradise (530) 872-3010

Sports Memorabilia

Paradise Sports Cards & Memorabilia

5913 Clark Road Suite F Paradise (530) 566-4177

Storage Self Service

American Self-Storage

9100 Skyway Paradise (530) 872-1219

Clark Road Storage

1117 Noffsinger Lane Paradise (530) 877-6258

Five Star Mini-Storage

5821 Clark Road Paradise (530) 876-9999


BCP-3D Inc

895 Embarcadero Dr. Suite 204 El Dorado Hills (888) 791-5520 BPELSG: LS 8154 (Casey Lowry)

Dunham Surveying, LLC 1354 Geneva Ave Yuba City (530) 923-1722 PLS 6076

T-Shirt Printing

A Stitch Above Embroidery & Shirt Printing

2050 Lincoln Street Oroville (530) 413-9887

Tax Service/ Bookkeeping

Mid Valley Title & Escrow Co.

6848 Skyway Suite D Paradise (530) 877-4471

Travel Agencies and Bureaus

Paradise Travel

6779 Skyway Paradise (530) 872-0285

Travel Connection

6265 Skyway Paradise (530) 877-7111

Tree Service

All Things Trees

5011 Ravelle Ct. Paradise (530) 570-4457 CSL#: 1073469, Arborist #WE11572A

Lord’s Light Logging and Tree Service 1267 Dale Way Chico (707) 498-0311

M&S Wesley Tree Service

5106 Cliffhanger Lane Paradise (530) 343-6809 CSL#: 935326, ISA#: WE8458BUM



1242 National Drive Sacramento 1(800) COMCAST

Pacific Gas & Electric Company 350 Salem Street Chico (530) 896-4289


Animal Hospital on the Ridge

1509 Wagstaff Road Paradise (530) 877-3000

Water Companies

Paradise Irrigation District

6332 Clark Road Paradise (530) 877-4971

Water Treatment

Spray Chem Chemical Co., Inc.

705 Keenan Court Durham (530) 895-3658 CSL#: 924388

Wildlife Sanctuary

Barry Kirshner Wildlife Foundation

4995 Durham-Pentz Road Oroville (530) 533-1000

6600 Clark Road, Suite 6616 H Paradise (530) 327-7347

Liberty Tax Service

Byers’ Enterprises, Inc.

Matthews, Hutton & 14822 Crescent Dr Magalia (530) 588-2560 Warren, CPAs

Solar Power

11773 Slow Poke Lane Grass Valley (530) 272-8272 CSL#:518784, LTC# A 11286

Revamp Solar Energy

Magalia (530) 762-8299 CSL#: 1068160

Urban Design

4742 Skyway Paradise (530) 809-1079 CSL#: 893826

Specialty Retail

A Stitch Above Embroidery & Shirt Printing

2050 Lincoln Street Oroville (530) 413-9887

Arbonne - Jenn Brooks, Independent Consultant

Paradise (530) 864-1211

6848 Skyway Suite V Paradise (530) 872-1876

6779 Skyway, Suite A Paradise (530) 877-6793

Tax Solutions

1803 Mangrove Ave. Suite D Chico (530) 877-9014

Thrift Shops

The Arc of Butte County

2030 Park Ave. Chico (530) 891-5865

Tire Dealers and Distributors

Les Schwab Tire Center

6308 Skyway Paradise (530) 877-2424

Title Companies

Bidwell Title & Escrow Co.

145 Pearson Road Paradise (530) 877-6262

Window Washing

Patrick & Chance Professional Window Washing

Wood Heat and Gas Stoves Reliance Propane

2625 S 5th Ave. Oroville (530) 872-7740

Yoga Positive-I Dance & Circus Center

6294 Skyway Paradise (831) 747-4701

Youth Organizations Boys & Girls Club of the North Valley 601 Wall Street Chico (530) 872-3662

Youth for Change

260 Cohasset Road Ste 130 Chico (530) 877-8187

16 April 2021 • Ridge Business Journal