Project Luong is a leading architecture & development company located in Houston, Texas specifically focused on the financing, design, development, construction, and operations of destination developments for municipalities throughout Texas and the United States. With a specific focus on public entity destination development, Project Luong provides in-house, Texas based design and development professionals to evaluate and deliver economically and environmentally sustainable places utilizing innovative public / private finance.
Founded in 2021, Project Luong Development has established a pipeline of over $900M worth of projects in Texas and Beyond with both private and public clients.
Specialized Expertise.
Industry experts in finance, hospitality and entertainment.
Architect Led Development.
Bringing the power of creative thought and problem solving to all aspects of development.
Locally Owned and Operated
Founded and located in Houston, Texas with projects across the United States
Dedication to Placemaking.
Invested in every stage of development to deliver challenging projects.
Growth and Development
Public Entity Challenges
Expanded Services
Public pressure to expand services without raising additional taxes or increasing the annual budget.
Strain on Existing Services
Veteran residents vs. new residents. Old services vs. new services. Balancing legacy infrastructure with new demands. Where should city services be prioritized, and how do we deliver them equitably?
State Limitations on Tax Revenue
Tax compression, spending compression, and increasingly difficult approval thresholds make long term planning for infrastructure challenging at best and impossible at worst.
Revenue Generating Development
Diversification in revenue streams beyond traditional tax collections is key to reliable long-term security.
Delivering finance, development, design, build, and operations
Aligned Interest Partnership
Finance
Utilize a tenant / credit finance structure while tax entity holds beneficial title and control of the property
Develop Work with taxing entity to deliver a destination development to support the mission of the entity
Design
Create the revenue generating assets to underwrite the lease back payments
Build Drive value through integrated collaboration with leaders in the construction industry
Operate
Deliver a premium experience to drive revenue and performance for the taxing entity
A Novel Approach
Unique Strengths
Public Servants
Over 125 years of experience in working with cities, counties, states, fire districts, colleges, universities, health systems, and more; Project Luong brings a broad experience base to understand the complexities of this specialized environment.
Architect Led
Creativity doesn’t just happen in design of a building but comes from a creative approach to problem solving without being bound to a single thought silo.
Access to Deployable Capital
Our team of financial experts work with a diverse set of financial partners to find the right capital solution for any project type and size without the need for shared equity or market returns.
Creative Market Approach
With the right combination of public involvement, solid market fundamentals, and a creative approach to revenue generation, Project Luong can create places and spaces traditional development avoids.
Credit Tenant Finance and Traditional Funding
Expertise and Experience
$30,000,000
P3 for Hospital Parking and Transportation Assets.
$188,000,000
P3 for Financing of Combination Inpatient Rehabilitation and Skilled Nursing Hospital.
$32,000,000 CTL of Existing Asset Rehabilitation and Market Repositioning.
$225,000,000
Redevelopment of Doggett Ford Park into Regional Tourism Hub.
$40,000,000
P3 for Airport Infrastructure Improvements at Ellington Field.
$250,000,000
Municipal Recreation Center, Waterpark, and Resort Hotel.
$190,000,000 Student Housing and Campus Improvements.
$175,000,000
Crystal District & Sports Illustrated Resorts, Texas City
