mixed media experience
Project Luong is a firm committed to raising the bar for design services across disciplines. We are a team of architects, landscape architects, interior designers, graphic designers, and construction administrators. Our combined knowledge of design, project management and construction allows us to bring insightful perspectives to the people we serve and unique design solutions to the projects we work on.
In the Houston market for design services, Project Luong adds value through the diverse strengths of our people, the client focused nature of our approach, our technological efficiencies, and our inherent drive to create great work.
> People – Our people are our greatest asset. We ensure our clients have the best-suited team for their project by investing heavily in the professional development of all staff. As a multidisciplinary firm, we draw on the unique backgrounds and knowledge that each team member brings, and we believe we are collectively stronger than the sum of our parts.
> Approach – We are, first and foremost, people-oriented with a passion for improving the design process. Our approach is to listen carefully to client needs and aspirations, and then collaboratively problem-solve how to bring those to life. This often involves thinking beyond the boundaries of our individual disciplines to understand how designs function holistically at a system level. We believe this mindset allows us to deliver fully informed design solutions.
> Efficiencies – Our firm utilizes the latest technology and software to provide accurate and efficient design. Our deep understanding of the design process enables us to use our time and workflows effectively. While we can produce high-quality prototypes and visualizations, these are always grounded in thoughtful hand studies and can be adapted quickly—often sketched on the spot—to reflect client feedback.
> Creative Drive –This is the “why” behind what we do. We are committed to the craftsmanship of the design product, while continually learning and striving to bring more to the process.
Project Luong is dedicated to crafting compelling visual narratives. We are committed to delivering solutions that align with our clients’ vision, budget and time line. We welcome the opportunity to create these visuals together!
Sincerely,
Alec
Luong, AIA, NCARB, RID Managing Principal | Project Luong Architects, LLC alec.luong@projectluong.com
c +1 713 582 0996
What is A.M.D.G.?
And why is it written on the top right hand corner of our documents?
A.M.D.G. is Latin for “Ad Majorem Dei Gloriam” — translated into English as “For the Greater Glory of God.” As professionals, this isn’t a political or cultural statement. It’s much simpler. It is a reminder of why we do what we do and what is really important in our lives and our work.
Relevant Team Experience
Relevant Experience
BRANDING
Community Branding & Marketing
Logo Design
Color Palette Branding
Business Card Design
Font Design
EDITORIAL
Magazine Design
Flyer Design
Poster Design
PHOTOGRAPHY Headshots
Real Estate Photography
Architectural Photography
Construction Photography
Drone Photography
VIDEOGRAPHY
Commercial Videography
Event Videography
Drone Videography
c +1 786 452 2443
krystel.trejo@projectluong.com
EDUCATION
Bachelor in Graphic Design, LUZ, Venezuela.
KRYSTEL TREJO BELL-SMYTHE Mixed Media Designer
The design process involves balancing multiple viewpoints and working efficiently to deliver a successful project. At Project Luong, this process is ultimately a person-first approach that seeks to understand the clients’ needs before offering a design response. We are also able to leverage our collective design knowledge and experiences to bring diverse perspective to project needs. As the Mixed Media Designer at Project Luong, I am thrilled by this challenge and strive to find unique ways to create innovative design solutions.
HOW GRAPHIC DESIGN INFLUENCES PEOPLE
Graphic design serves as a powerful influencer in shaping the way individuals perceive and engage with visual communication. Every design decision we make has the potential to leave a lasting impact on audiences, both in the present moment and for generations to come. Recognizing the weight of this responsibility is both humbling and motivating, driving us to seize every opportunity to refine and innovate within the field of graphic design, striving to consistently elevate the quality of visual communication.
Great People Doing More
Project Luong is a growing firm of landscape architects, architects, interior designers, mixed media designers and administrators who understand that delivering a successful project begins well before planning and design.
Based in Houston and San Antonio, Texas, and Santa Monica, California, our diverse team has more than ten decades of combined multidisciplinary experience across many project classes, including community, retail, commercial, municipal, aviation, higher education, corporate, healthcare, recreational, and multi- and single-family residential. On each and every project, we strive to create ease and cohesion throughout project startup, execution, and close out. We stand behind our work, and our designs aim to clarify, align, and respond to our clients’ visions, missions, and goals. When we reach your goals, we reach ours.
We are certified as a minority-owned business and HUB throughout the State of Texas as well as a Disadvantageed Business Enterprise through the US Depeartment of Transportation.
Project Luong is a small firm offering architecture, graphic design, landscape architecture, interior design, and planning services with an outstanding diverse team that makes a large impact. Our firm’s leadership is dedicated to fostering an inclusive workplace by promoting minority, women, and LGBTQ employees, cultivating flexibility for remote work and floating holidays, and providing paid family leave for both mothers and fathers, an almost unheard-of benefit within the industry. With the majority of employees being women and/ or minorities, this diverse workforce allows us to bring a variety of perspectives and experiences to the design process and better
serve the communities and clients we work with.
As a firm led by a Vietnamese American and two women, Project Luong is a certified Minority Business Enterprise (MBE) by the City of Houston, City of Austin, South Central Texas Regional Certification Agency (SCTRCA), and North Central Texas Regional Certification Agency (NCTRCA). The firm is also a certified Historically Underutilized Business (HUB) with the State of Texas. We are certified as a Disadvantaged Business Enterprise (DBE) from the U.S. Department of Transportation.
A FIRM COMMITTED TO DIVERSITY WITH…
73% MINORITY EMPLOYEES
50% WOMEN EMPLOYEES
…DIVERSE EXPERIENCES INFORMING OUR DESIGN
Reliable MWBE Partner
Branding
At Project Luong, we understand that branding is more than just a logo or a color scheme; it is about crafting a cohesive identity that resonates with your audience and sets you apart from the competition. Our approach to branding is rooted in thorough research and a deep understanding of your company’s values, mission, and target market.
We work closely with our clients to develop unique brand strategies that capture the essence of their business and communicate it effectively to their customers. From logo design to brand guidelines, we meticulously craft every aspect of your brand identity to ensure consistency and impact across all touchpoints. In addition to traditional corporate branding, we also provide Community Branding and Marketing, a service that supports developers and partners in shaping the narrative and visual identity of the communities they create, fostering stronger connections and lasting recognition.
With Project Luong, your brand is not only a representation of your business or community, it is a powerful tool for success.
Design Process
The Lagoon at Oak Hills
The client requested a sophisticated logo design for their lagoon restaurant, incorporating the iconic South Carolina palm to capture the essence of the location’s coastal charm.
Fords
The client sought a logo for their restaurant specializing in fish cuisine, aiming to reflect the establishment’s focus on seafood offerings.
Hill Country Lagoon Group
The client wanted a logo for their company, Oak Hill Lagoon, featuring an oak tree motif to reflect the brand’s identity and values.
Sundance Cove
The client wanted a logo for Sunset Cove that features a sailboat motif to reflect its coastal identity and values. The design combines nautical elements with the warmth of the sun and a modern color palette, creating a distinctive mark that captures the spirit of the brand.
Photography
We specialize in photography services that capture the essence of your vision with creativity and precision. Whether it’s architectural photography, corporate portraits, or event coverage, we approach each project with a dedication to showcasing the unique beauty and narrative behind every subject. Our team, combines technical expertise with artistic flair to produce stunning imagery. From composition to lighting, we meticulously craft each shot to convey the desired mood and message. With Project Luong behind the lens, expect nothing less than exceptional photography that brings your story to life.
CUSTOMER SERVICE FOCUSED:
As your design partners, we will work with you to build a lasting professional relationship based on confidence, trust, and exceptional performance.
Editorial
At Project Luong, we excel in editorial design, seamlessly blending creativity with functionality to deliver captivating and informative publications. Whether it’s magazines, books, newsletters, or annual reports, we understand the importance of visual storytelling in engaging readers and conveying your message effectively. Our editorial design services are tailored to meet the unique needs of each client, from conceptualization to layout and typography. With a keen eye for detail and a commitment to excellence, we transform your content into visually compelling narratives that leave a lasting impression. Trust Project Luong to elevate your editorial projects to new heights of sophistication and impact.
Videography
Project Luong is a multifaceted company that excels in a range of creative services, with videography being a standout specialty. Our expertise in videography is complemented by our proficiency in photography, graphic design, and digital marketing, making us a one-stop destination for all your visual and promotional needs. Whether it’s capturing events, creating interview videos, designing eye-catching graphics, or creating construction documentation videography, Project Luong combines artistic vision with technical expertise to deliver exceptional results. Our versatile skill set and dedication to client satisfaction set us apart as a trusted partner in bringing ideas to life and achieving success in the digital realm.
WE PRIDE OURSELVES ON: Providing better customer service and delivering accurate, innovative, and tailormade projects to our clients.
Partner Thinking
DO WHAT IS NEEDED, NOT ONLY WHAT IS REQUIRED.
Our goal is to achieve scope, budget, quality, and functionality with an attitude of ownership, drive, and resourcefulness. Partner Thinking means we invest in your project as if it were our own, ensuring trust, accountability, and success.
Collective Knowledge
WE WORK, ADAPT, AND GROW ORGANICALLY TOGETHER.
We are silo-free and use transparent communication between landscape architects, architects, planners, interior designers, and administrators to merge knowledge. Every client benefits from the collective wisdom cultivated over time in this living, breathing organization.
Problem Finders STEP BACK, SEE BEYOND, THINK AHEAD.
We anticipate, strategize, and eliminate obstacles. We engage clients early and often to clear a path to achieve goals and bring vision to life. Our broad and deep approach results in smoother projects and fewer surprises.
Critical Thinkers SOLVE THE PEOPLE PROBLEMS FIRST.
Every problem begins and ends with a person, and we leverage our extensive knowledge, network, and resources to solve people problems first. Whether navigating project financing, stakeholder diplomacy, or overcoming unforeseen land hurdles, our approach ensures that people-related challenges are met with intelligent strategic solutions.
