TDC Board Book February 9, 2023

Palm Beach County

Tourist Development Council Board Book

February 9, 2023

Table of Contents

1. TDC Board Attendance

2. TDC Board Agenda

3. TDC Board Meeting Minutes 01.12.2023

4. CONSENT ITEMS

4.A. DTPB Activity Report

4.B. Cultural Council Activity Report

4.C. Sports Commission Activity Report

4.D. Film & TV Monthly Newsletter

4.E. Film & TV Production Report

4.F. Convention Center Income Statement & Financial Operations Analysis Compared to Budget & Prior Year

4.G. Convention Center Marketing Update

4.H. Convention Center "Pace" Revenue Report

4.I. ERM Project Status Report

4.J. PBI Traffic Report

4.K. Contract Tracking Report

5. OLD BUSINESS

5.A. - 1. TDC Dashboard Current Month & FY2023

5.A. - 1.a. Bed Tax Collections

5.A. - 1.b. Report Out Metrics

6. NEW BUSINESS

6.C. - 1.a. - j. Category "G" Grant Agreements

6.D. - 1. Cultural Council Go Beyond Basel Campaign Recap Report

6.D. - 2. Advocacy Platform For PBC Days

TDC BOARD MEETING ATTENDANCE SHEET

February 9, 2022

(Seat)

(1) Commissioner Maria Sachs, Chair (1/14/21)

(4) Jim Bronstien, Vice Chair(9/30/26) Appt(3/1/95) ReApp(9/18/18) [Dis.3]

(2)Roger Amidon Appt(9/30/25)[Dist. 1]

(3) Jim Mostad (9/30/20) Appt (10/16/19), [Dis. 2], St 3

(5)Daniel Hostettler(0930/23) Appt (05/18/21). [Dis 4]

(6)Commissioner Adam Frankel (9/30/24) Appt (03/08/22)[Dis.5]

(7)Don Dufresne (9/30/23) Apt(6/5/12) ReAp(5/3/16)&(8/20/19) [Dis6]

(8) Davicka N. Thompson (9/30/2024) Appt(12/6/16)RdAppt(8/25/20) [Dis.7]

(9) Commissioner Christina Lambert Appt (10/01/22)- (9/30/26) At-Large

STAFF

Verdenia C. Baker, County Administrator

Liz Herman, Assistant County Attorney

Dave Lawrence, Culture

George Linley, Sports

Michelle Hillery, Film & TV

Jorge Pesquera, Discover

Deborah Drum, ERM

Dave Anderson, PBCCC

Kathy Griffin, PBCCC

Vacant, TDC

Emanuel Perry, TDC

Joan Hutchinson, TDC

Vannette Youyoute, TDC

O:\TDC MEETINGS\TDCMtgs2023\Generic Pages for Board Book\attendnc

** Reappointment during current year

NA- Does not count towards attendance. P/W - Workshop P/S - Special Meeting

TOURIST DEVELOPMENT COUNCIL

Thursday, February 9, 2023 – 9:00 A.M.

2195 Southern Boulevard

West Palm Beach, Florida 33406

AGENDA

1. ROLL CALL*

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

3. MOTION TO APPROVE JANUARY TDC MEETING MINUTES*

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR FEBRUARY 2023*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC-SUPPORTED AGENCY/DEPARTMENTS REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023*

a. Bed Tax Collections*

b. Report Out Metrics*

B. PBI UPDATE – Nicole Hughes

C. SUCCESS CONTINUATION PLAN* – Jorge Pesquera (5 min.)

6. NEW BUSINESS – DISCUSSION ITEMS

A. ERM

1. Two Minutes Update- Deb Drum

B. DISCOVER

1. Two Minutes Update – Jorge Pesquera

C. SPORTS COMMISSION

1. The Category “G” Grant Agreements* - MOTION TO APPROVE

a.

b.

7.

8.

2. Two Minutes Update - George Linley

D. CULTURAL COUNCIL

1. Two Minutes Update – Dave Lawrence

2. Advocacy Platform for PBC Days*

E. FILM & TV

1. Two Minutes Update – Michelle Hillery

F. CONVENTION CENTER

1. OVG Venue Management

a. Two Minutes Update- Dave Anderson

2. OVG Hospitality

a. Two Minutes Update – Kathy Griffin

BOARD COMMENTS

PUBLIC COMMENTS

9. ADJOURNMENT

The is NO meeting in March. The next Meeting will be on April 14, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Agenda 2 09.2023

TOURIST DEVELOPMENT COUNCIL

Thursday, January 12, 2023 – 9:00 A.M.

MINUTES

1. ROLL CALL*

PRESENT

Commissioner Sachs, Chair

Jim Bronstien, Vice Chair

Roger Amidon

Jim Mostad

Commissioner Adam Frankel

Don Dufresne

Davicka Thompson

Commissioner Christina Lambert

Daniel Hostettler

STAFF

Verdenia Baker, County Administrator

Liz Herman, Assistant County Attorney/Videoconference

Joan Hutchinson, Tourist Development Council

Emanuel Perry, Tourist Development Council

Patricia Ramirez, Tourist Development Council

Vannette Youyoute, Tourist Development Council

Dave Lawrence, Cultural Council/Video Conference

Jennifer Sullivan. Cultural Council/Video Conference

Lauren Perry, Cultural Council

George Linley, PBC Sports Commission

David Fontanarosa, PBC Sports Commission

Michelle Hillery, Film & TV Commission

Jorge Pesquera, Discover The Palm Beaches

Milton Segarra, Discover The Palm Beaches

Kelly Cavers, Discover The Palm Beaches

Erika Constantine, Discover The Palm Beaches

Sergio Piedra, Discover The Palm Beaches

Evan Lomrantz, Discover The Palm Beaches

Deborah Drum, ERM

Matt Mitchell, ERM

Dave Anderson, Convention Center/Spectra Venue Management

Kathy Griffin, Convention Center/Spectra Hospitality

Nicole Hughes, PBI Airports

2. MOTION TO APPROVE AGENDA ADDITIONS AND DELETIONS*

Motion to approve TDC Board Meeting Agenda was made by Roger Amidon and seconded by Jim Mostad. Motion carried 8-0 with Jim Bronstien absent.

3. MOTION TO APPROVE DECEMBER 8th TDC MEETING MINUTES*

Motion to approve December 8th TDC Meeting Minutes was made by Commissioner Adam Frankel and seconded by Roger Amidon. Motion carried 8-0 with Jim Bronstien absent.

4. MOTION TO RECEIVE AND FILE CONSENT ITEMS FOR JANUARY 2023*

MARKETING AGENCIES REPORTING

A. DTPB ACTIVITY REPORT*

B. CULTURAL COUNCIL ACTIVITY REPORT*

C. SPORTS COMMISSION ACTIVITY REPORT*

D. FILM & TV MONTHLY NEWSLETTER*

E. FILM & TV PRODUCTION REPORT*

PBC CONVENTION CENTER OPERATING REPORTS

F. CONVENTION CENTER INCOME STATEMENT & FINANCIAL OPERATIONS ANALYSIS COMPARED TO BUDGET & PRIOR YEAR*

G. CONVENTION CENTER MARKETING UPDATE*

H. CONVENTION CENTER “PACE” REVENUE REPORT*

OTHER TDC SUPPORTED AGENCY/DEPARTMENTS REPORTS

I. ERM PROJECT STATUS REPORT*

J. PBI TRAFFIC REPORT*

K. CONTRACT TRACKING REPORT*

L. PERFORMANCE MEASURES YEAR-END 9.30.22

M. FILM VIDEO & PHOTOGRAPH YEAR-END 9.30.22

N. SMALL BUSINESS ENTERPRISES YEAR-END 9.30.22

O. QUARTERLY REPORTS YEAR-END 9.30.22

Motion to receive and file Consent Items for January 2023 was made by Jim Mostad and seconded by Roger Amidon. Motion carried 8-0 with Jim Bronstien absent.

5. OLD BUSINESS – DISCUSSION ITEMS

A. TDC TOURISM PERFORMANCE METRICS

1. TDC DASHBOARD CURRENT MONTH & FY2023*

a. Bed Tax Collections*

b. Report Out Metrics*

Perry

Bed Tax Collection – November 2022 collected in December was $6.3M compared to the same month last year at $5.6M, a 13% increase. Actual November was 4% above Budget and 16% above the prior month at $5.4M. Actual November was 57% higher than in 2019, a new record for any November since reporting started.

FYTD 23 Collections at $15.7M, higher than last fiscal year to date $13M by 20%, reflecting a strong recovery from the pandemic. FYT collections at $15.7M are pacing 10% ahead of the Approved Budget and 61% higher than our record in 2019.

The Rooms sold for November were 392,264, 6% higher than last year. Rooms available for November at 558,780 are 2% higher than last year. Hotel Rooms Active today in the County 18,626

Occupancy for November 2022 was 70.2%, 4% higher than last year. Occupancy for November 2021 was 67.5%. November 2018 was 71 9%. The average daily rate for November was $234.86 10 5% higher than last year, and 44% higher than in 2019. The Revenue/Available Room for November 2022 was $164 91 higher than the prior November by 14 9%.

Hotel room net sales FY23 year over year November increased 16% at $89M compared to $77M. Non-hotel room sales FY23 year over year November decreased (2%) at $16.1M compared to $16.5M. Hotel room net sales FYTD 2023 increased 25% at $222M compared to $178M. NonHotel room sales FYTD 2023 increased 16% at $39M compared to $34M. FYTD 2023 Taxable Revenues Fiscal Year over FY2022 increased 23% at $261M compared to $212M. FYTD 2023 Taxable Revenues Fiscal Year over FY2019 increased 64% at $261M compared to $160M.

Airport passengers for November 2022 were 592,505, 2% higher than in November 2021, and the Total Estimated Seat Capacity at (5%) is lower than last November 2021 with 680,677 seats. PBI Passengers’ 12-month rolling is a 34% increase at 6,588,588 over last year.

Leisure & Hospitality Employment for November, at 100,300 increased 15% over the same month last year. Accommodation employment went up 13% higher over last year at 10,800 employees. F&B was up 18% at 67,200 employees. Arts & Entertainment employment is 9% higher than last year at 22,300 employees.

Perry

For the 2024 budget schedule, we will be meeting on the following dates: February 9th , March 30th , April 14th, and May 8th. On February 9th , we will do a brief presentation on our upcoming budget projections.

On March 30th all our budgets need to be locked and loaded for OFMB, to secure the budget for the upcoming fiscal year. We will then bring that motion forward on April 14th, at the TDC board meeting. On May 8th, we will have all the agency auditors come for a brief presentation on their findings for FY2022. We will then carry that motion to the May 11th, TDC board meeting, to wrap up our financial audits.

In November, PBI had 592,505 passengers, 1.7% above November of 2019. In September we had 397,355 passengers, which was 8% higher than in 2019, and seat capacity was 2%

B. FY2024 FINANCE COMMITTEE SCHEDULE* – Emanuel Perry

C. PBI UPDATE – Nicole Hughes Hughes

above at 484,894. Air carrier operations were 3,380, which was 7% above September 2019 General aviation was 5,726, which was 5% below September 2019. September had an approximate 8% increase in passengers, but general aviation had shown to decrease.

In October 2022 we had 507,644 passengers, that's 8% below October 2019, and seat capacity was 566,343 5% below 2019. Air carrier operations with a 4% decrease from 2019at3,824. General Aviationwasup26%,whichwas9,112in2022andtotaloperations saw a 15% increase of 12,936.

In October we saw an 8% increase in total passengers and general aviation operations were consistent with 2021 numbers. In November, the number of passengers was 2% above 2019 at 592,505. Seat capacity was lower at 680,677 a 6% decrease. Air carrier operations were down 4% below 2019 at 4,506 and general aviation had a 47% increase at 10,834. Total operations were up 27% from 2019 at 15,420. Decreases were due to bad weather.

New routes with Avelo offering service to Wilmington, Delaware, starting February 4th , and Raleigh Durham starting February 17th . Allegiant will offer flights to Indianapolis twice a week, starting on February 16th . And Jet Blue is offering LAX service starting February 16th , a nonstop daily. The last time when they pulled out, we had almost 90% seat capacity.

Amidon

Could you give any updates on Breeze?

Hughes

Breeze reduced their service and has been inconsistent with their service operations. We are not promoting them as much as we promote some of the other airlines. It goes to Akron and Canton, Charleston, Columbus, and Northern Columbus, Ohio,

D. SUCCESS CONTINUATION PLAN – Jorge Pesquera (5 min.)

Pesquera

A lot of progress has been made. 17 to 20 different initiatives depending on the TDC collaboration efforts. But the big one is broadcast TV. The team has done research with the regional major networks and national networks. They selected regional NBC, CBS, and ABC affiliates. As of January 16th, we will be on air with our The Original, The One, The Only inspirational spot, in different markets. We will be on programs like Jeopardy, I think Good Morning America, PGA Tour events, and March Madness on some of those basketball games. We are going to be on some primetime, to push demand.

Jim Bronstien arrived at 9:09 AM.

The community outreach tool is something that the marketing team is working on. The creative campaign is being developed with the Zimmerman Group, and we expect to announce it at our State of Tourism Industry event on February 1st .

We are collaborating with the Sports Commission, on the Ultimate Week of Sports, with media and influencer events, etcetera. We are also collaborating on other fronts regarding using some of our resources with our advertising agencies for other purposes.

We met with the Film & TV Commission team to talk about the use of the studio facilities, and we have just hired a new videographer who will start developing some ideas on the new equipment and things that can be built out to make it a more effective facility

With PBI we have a shared co-op campaign, and we are executing a digital buy to select markets, to push for January and February with the online travel agencies we have been sourcing discount offers from all over the place with different hotels, Windham, PGA, Seagate, and more.

We launched a $60,000 campaign across Expedia.com, Kayak.com, and TripAdvisor to drive demand primarily during the Christmas period. We worked with all our international rep firms to gather media plans that launched as of January 1st in Mexico, Colombia, and Toronto. The digital company and a destination podcast are in the works, we are meeting with different organizations to start the research process. Same with a family activation with Zimmerman company. We are meeting with our advertising agency and approaching viable partners such as Crayola and others. Metaverse, we are initiating conversations with three agencies.

For accessible travel, we started researching, vetting consultants, and setting up calls with different organizations that could help put this together.

On the sales side, we have launched marketing promotions to databases and we have told the world there is additional money here if you book a piece of business in Palm Beach County. Everybody is aware of it, our salespeople are pushing it, and we expect that it is going to get a lot of traction in the coming months.

On the multicultural market, we are commencing the planning process for enhanced participation in multicultural trade events and marketing partnership agreements. We have expanded the use of representation firms. We have meetings with all the rep firms about their capabilities to potentially add MICE, international lingual meetings incentives, conferences, and events as part of their responsibilities to start bringing those meetings from international markets. On transformational events, we have initiated discussions with a major international claim event that organizes, to secure for Palm Beach later this year. An exciting thing that we cannot disclose yet, but we have launched a Pink Retreat.

Cavers

The Pink Retreat, which is from June 8th through the 11th , that headquartered at PGA National, there were contracted rooms throughout the County at The Colony, at The Hilton West Palm. The registration and housing launched at PGA were sold out in two hours. That is full. They are at six hundred registrations right now.

Pesquera

And then on the Mobile Visitor Information Center and Enhanced Destination Services, we have done the budgeting process to ensure we can effectively handle the additional groups and meetings that are arriving as a result of all these efforts and began researching options for the mobile unit.

6. NEW BUSINESS – DISCUSSION

ITEMS

A. PALM BEACH COUNTY DAY 2023 – Group Discussion

Perry

We want to have a group discussion to learn who would like to attend the upcoming 2023 Palm Beach County Day. The day is March 7th , through March 8th We just want to get a feel of who might be interested, when we do go up to Tallahassee, we can have a group effort to champion Palm Beach County.

Dufresne

I am also interested in tourism day, which is later in March. It is always the first day of the session. March 22nd

Commissioner Sachs

Can they register for both?

Baker

They can register through the County on our website for Palm Beach County Day. We do not coordinate Tourism Day.

Pesquera

There are two different options on how to go about navigating and seeing the different legislators. Sergio Piedra, our Community Engagement and Advocacy person is coordinating participation. You can talk to him if you have any questions.

Commissioner Frankel

I am going up to Palm Beach County Day for my role as a City Commissioner. It is going to be $380 a night for my hotel room instead of the $150. It was three months in advance, I guess they sell out quickly. I was told that the sponsors are getting the room rates, not the people who are going up.

Baker

I do not believe that is accurate. I can tell you that the hotels are limiting the block because they can charge the $350 and that is something our legislators ought to look at because we are being gouged. But I will follow up with them on it. I think it is because the room block was limited and gone.

B. ERM

Drum

For beaches, we do have a lot of those hurricanes. We have emergency dune restoration activity underway at Coral Cove Park. We are putting in about 54,000 tons of sand to reconstruct about a mile of dunes from the county line to the southern expanse of the park.

We have gotten a lot of media in the last couple of days. There was a pair of North Atlanta whales that have been spotted off our coast. They were cruising very close to the shore along Juno Beach this week, it was a mom and a calf slowly making their way south. They were in Martin County last week and Florida Fish and Wildlife Commission was giving them a little private escort keeping boats 500 yards away, which is the federal law. They are one of the most endangered large whales in the entire world. Northern Florida does have federally designated calving and nursery grounds. It is extremely uncommon to see them in our area and there are estimated to be fewer than 350 in the world.

Lake Worth lagoons restoration Islands, specifically those at Tarp and Cove and Snook Islands has a lot of volunteer events coming in the next couple of months to plant mangroves. You are invited if you want to get on a boat and go out there and help us with this community event, to maintain important habitat.

We are bringing new episodes of Wild Palm Beaches. Appreciate the partnership with the Film Commission and The Palm Beaches TV.

We hosted the first segment with Donald McCann of Outdoors Adventures, LLC at Pine Glade's Natural Area. They started with a drizzly paddle on the lake through open wetlands then saw a rewarding rainbow that they got to capture. The filming adventure concluded with a pretty sunset hike to the bird roosting area where hundreds of birds congregate for shelter and safety in the evening.

1. Two Minutes Update- Deb Drum

We have our winter series of events, the Adventure Awaits program. Those events range from bike rides to sunset hikes and BioBlitz.

Lastly, from December 10th to 11th, the Sandspur Ultra Group held its sixth annual Sandspur Ultra. It was a race at Jupiter Ridge Natural Area and over the years the event has grown from a single 50K ultra-marathon to a two-day event, offering runners three different race lengths to choose from This year’s race attracted participants from 13 states, including Alaska, and some participants from Manchester, England. Their next event will be Hungry Land Slew on March 25th, and that will include a 20, 40, and 100mile race.

C. DISCOVER

1. Two Minutes Update – Jorge Pesquera

Pesquera

I want to thank our sales and marketing teams because they did a lot of work over the holidays to get this, Success Continuation Plan underway.

We have developed an innovative and cutting-edge forecasting tool that uses airline reservations, hotel search demand, contracted groups, groups, and traveler sentiment to anticipate performance over the next 90 days. The first insights from this tool showed some weakness in the second week of January, and we used this information already to develop a strategy with Expedia to address this specific period. As a result, we have seen demand increase over these days. We will share more information with the TDC in a future meeting.

On the marketing side, based on the forecasting a softening of the market is expected with a possible mild recession. One of the leading research firms in the world of travel is Tourism Economics, they say there is going to be something in the first couple of quarters of 2023. We have jumpstarted the actions to address the decrease in demand by leveraging our audience already engaged with our brands and doing some retargeting via Facebook, Instagram, etc We have launched paid search campaigns focused on lowfunnel searches such as last-minute vacation deals weekend getaways, romantic getaways, Palm Beach Hotel offers etcetera. We have also leveraged OTA and we are meeting with Expedia and carving out a budget for paid search and display to drive markets to have higher opportunities. We are doing this with these new tools to pinpoint those areas for those need periods where we can move the needle forward.

Thanks to Verdenia, we had our first meeting regarding the Tourism Master plan. We are looking forward to meeting again with the agency heads on the development of a scope of work or statement of work and hopefully, some news on that will come in the next meeting on the sales side.

Cavers

Straight from Delray, Amanda Perna, two-time Project Runway alumni, bestselling author, and innovative illustrator. She was a thought leader at this year’s PCMA where they attract high-level talent. Amanda had a standing-room-only session that she brought in that highlighted what the Palm Beaches was all about. They brought it back to our trade show booth, and within a matter of two hours, we had 400 people lined up to meet and greet her, to see how we can elevate the Between the Sessions experience. We also want to thank the Cultural Council, to get the excitement going we brought in DJ Lexey a violinist, that is based here, and created a unique environment that helped elevate how we bring arts. And we were able to push the promotion that we have going out right now. We had $140,000 it was 14,000 room nights that are out and we are trying to close.

Pesquera

I understand once the sessions stopped, people gravitate to the trade show or activation areas, our booth or our activation was by far the most popular. We have some pretty heavy competitors around the corner with Orlando and Miami and Lauderdale and so forth. It is a major influencing event.

We have the State of the Tourism Industry event coming up on February 1st at the Eau Palm Beach Resort at 8:00 A.M. breakfast will be served and the program starts at 9:00 A.M. Dana Young, the head of Visit Florida is one of the speakers, also John Welsh, who is the President and CEO of Destinations International, which is the Global Association of Organizations of what we do here. Our vice chair a well-known global authority, Peter Yesawich will also speak on behalf of the board. The entire TDC board is invited, and breakfast is on us.

Cavers

Visit Florida has two shows. One that targets the travel trade more on the leisure side, and then one that targets meeting and convention organizers, Florida Huddle and Florida Encounter. They have combined them, and this will be happening right after the State of the Tourism at the Hilton West Palm Beach and the Convention Center, it is a great opportunity to showcase what we are doing and continue to promote the Palm Beaches.

D. SPORTS COMMISSION

1. Boca Bowl Recap Presentation – George Linley (5 min.)

2. Two Minutes Update - George Linley

Linley

January is a big month for us. One week ago we hosted a 230-team soccer tournament called Development Player League, the Winter Showcase is for girls 13U to 19U. It is the second year we have hosted this big event. They have been around for a few years and traditionally move around to different destinations. They had such a good experience last year that they decided to stay in Palm Beach County twice. It has 4,000 youth soccer

players probably close to 9,000 total attendees with spectators and family members. We are tracking about 6,600 room nights.

Going back to Thanksgiving we had a 250-team tournament for boys and girls. It is called 3V3 Live National Championship and was about 2,300 room nights. Two soccer events with 8,000 room nights during the late fall.

In January we have about 20 to 22 events. During this weekend we have a lot of sports to celebrate the holiday, including eight events from a youth baseball tournament, two more youth soccer tournaments, a lacrosse event, an international tennis tournament in Boca Raton, and one event called Florida Rush. It is here for the second straight year, we were able to bring it back after a debut last year at Palm Beach Skate Zone and Ice Works, 80 youth ice hockey teams with over 2,000 rooms that are on the room block right now.

The month of January should get us close to 20,000 room nights and if you include equestrian sports, from the Winter Equestrian Festival that began last week that could put it up to over 40,000 room nights.

Finally, this summer will be international gymnastics, The Federation of International Gymnastics World Cup, and a USA Gymnastics National Championship for trampoline and tumbling. We are also close to finalizing one for rhythmic, artistic gymnastics which is another discipline, this would be the third event.

There will be a Palm Beach Sports Card Show at the Convention Center. It is sports collectibles and memorabilia. The event owner has a baseball card shop based in Palm Beach County. He is suggesting that we can have a draw from across the state and the southeast region The sport collectible market has increased with great demand since Covid.

This past December 20th, we hosted the ninth edition of the Boca Raton Bowl, which is a post-season college football bowl game. We are coming up on a decade of this game. It is owned by ESPN Events. Our game is very young, and it needs work on trying to get more of the local community out and build attendance. This year we did get hit with bad weather which suppressed a lot of the game attendance, but it is a great TV product. As Jorge mentioned about some of the TV spots in March Madness, you cannot find a better platform than that. Sports is the one program that still holds its own because everything else you could pretty much get digital and consume anytime. You will sit there, and you have to watch the commercials if you want to consume it live as it is meant to be. This is one of 19 events that our Sports Commission supports that create national TV for the county. That is a performance measure within our contract. The actual Nielsen ratings registered 1.5 million households watching the Boca Bowl Great value beyond just the attendance and the room nights. What we want to do is grow the number of people that are coming from outside the county or outside the state to create that room night demand.

Sports Commission presented a Boca Bowl Recap video that was created by Channel 20 the County TV network.

E. CULTURAL COUNCIL

1. Presentation New York Activation – Jennifer Sullivan (10 min.)

Sullivan

We were in New York for a week and want to bring this back to you and present this great collaboration. Inspiration for this collaboration was the structure of lifeguard stands on the beach. This was a collaboration on many levels, I want to thank the Cultural Council and Discover The Palm Beaches. Thank you so much to Lindsay Wegman and Erica Constantine, Lauren Perry on my team for all of your work up there, Mounts Botanical Garden, and Rochelle Walberg, she was an incredible partner. They did a lot of work, up at 4:00 in the morning with the build and were up again at six o'clock the next morning, sourcing flowers from the New York Flower District; Rosemary Square and Related helped put us together with Hudson Yards to share our stories. It was a lot of tentacles within the destination and our partners. The activation was called the Palm Beaches in Bloom.

We chose that theme because of the travel trend of people wanting to go to destinations where it is outdoor and because we can offer that all year round, and because we have so many art-filled outdoor experiences, we chose the theme. We wanted to promote America's First Resort Destination and the event had two components, one was the activation, a week-long activation where the lifeguard stand was on the main floor of Hudson Yards, and on Tuesday night we had a special private reception for media and influencers to talk about the consumer. We partnered with Mounts Botanical Garden which helped us source the artist, Lisa Lad from Detroit. She created the inspiration; it was designed to capture consumer activation in the high-traffic area of Hudson Yards on the first level of the shopping district.

They say they have about 50,000 shoppers that walked through their doors every day. It is a huge shopping center, and we were lucky to be next to Louis Vuitton In addition to flowers and the activation, we also added all of this branding for The Palm Beaches, with a bicycle and the chairs. It was very engaging, people could sit in chairs, people tried to ride the bicycle, and there was a lot of engagement and photos. And there was also an entry to win five round-trip tickets to the Palm Beaches and free admission to Mounts Botanical Garden.

Our objective was to capture consumer attention at the beginning of our travel season, at the height of the holidays, promote The Palm Beaches and generate engagement with the consumer through social shares and giveaways.

Thousands of shoppers engaged, and some of the results with the entry tool and the QR code that we had there were 829 views and 355 entries. All of those people had to enter an email address. We now have all of those emails that we are retargeting.

The artist worked with a garden in Brooklyn to recycle and compost all the organic material after the event. The second part of the event was the media event. We went upstairs to a restaurant called Queens Yard on the fourth level. They have a secret garden room and we thought, that was a perfect place to host our reception One of the strategies that we used was when we sent out the invitations and we started to get RSVPs, everyone who said yes received an orchid to their home or their office a week before the reception, just as a little gift to welcome them and say we are excited to have our relationship grow and bloom. The room was beautiful, but we also had a screen that had rotating images of the destination with photos of hotels and a lot of outdoor experiences.

We invite journalists and influencers to a reception in New York and start planting seeds of stories. Then things start to generate and pollinate, and they will come down later in the year for a FAM tour, or maybe they are writing a story and we can get into the story as we are talking to them. Our goal was to secure 15 to 20 journalists, and we did.

While we were in New York other things were happening including some significant airport advertising at La Guardia and Newark with our giant digital billboard, you could not miss it. This was a collaboration with the PBIA We also had a giant billboard on Broadway in the theater district. We had a video helping get even more eyeballs on our campaign. Discover The Palm Beaches also had its advertising happening during that week, with total impressions of 3.6 million, it cost a little over $100,000 in spending for the channel, the display, and the digital channels.

2. Two Minutes Update – Dave Lawrence

Lawrence

The Other person that needs to be thanked for the activation is Jennifer Sullivan, she did a masterful job.

The giant sunglasses of our Shades of Culture campaign is still active. They are now at Boynton Beach, in preparation for the Kinetic Art Festival at the end of this month. It is a great selfie location at the event and our partners are excited to have those there.

We are working with Joan and Emmanuel, and I would want to thank both of you for your help in preparing the category B and CII grants. We are going to be releasing those guidelines and application materials for the cultural organizations. We made some significant changes to the grants to tighten the program up, to make the emphasis truly on marketing grants. Those applications will launch later this month. They are important for our cultural organizations as they are important partners in helping share the tourism message for Palm Beach County.

We are also working with all the cultural organizations to survey their audiences to garner information about cultural tourism and visitors spending patterns. We do this every five years in partnership with Americans for the Arts, which is our parent

organization. They are doing a study now called Arts and Economic Prosperity Six (AEP6) We have combined these surveying mechanisms and the AEP6 numbers provide us with information about the economic impact of arts and culture in Palm Beach County. We extend that work by creating separate reports for some of our bigger cities, such as Jupiter, Boca, and West Palm Beach. We will provide all of that information to them. The last time this study was done showed that the economic impact of arts and culture in Palm Beach County is $306,633M every single year. It tracks both direct and indirect spending. Direct spending is all those things like the painting of sets, paying actors, keeping the lights on at all the cultural organizations, etc. Indirect spending includes things like going out to dinner beforehand, hotel stays, paying the babysitter, paying for parking, and all of those other things that are part of a cultural experience. They collect all of this information and give us these numbers, which helped to tell the story of the importance and value of arts and cultural experiences in Palm Beach County. That study will be released in the fall.

Our staff has already begun working on Mosaic 2023, which is this May. Mosaic is a Month Of Shows, Art, Ideas, and Culture. It is a great way to make travel happen all year round. We work with our hotel partners, and our cultural organizations on great events to spur additional fun activities throughout Palm Beaches.

Commissioner Sachs

Do the giant sunglasses go around to different cities in the county?

Lawrence They do.

F. FILM & TV

1. Two Minutes Update – Michelle Hillery

Hillery

We are wrapping up our annual audit. We have a scheduled audit meeting for February 15th, with our finance audit committee members. We are also doing a large year-end wrap-up survey in which we connect with our local production companies and converse with them about how their year has been, what types of productions maybe we had not captured through our permitting process, what is the economic impact to our community, any hotel room days that we have not been able to capture, to utilize that information in our production history report that we present every year. It is a big undertaking, and we are seeing many of our production companies doubling in production revenue numbers from last year. We are expecting a potential highest record number reporting for 2022.

I will be going to Tallahassee with Film Florida, which is our statewide organization. Our Executive Director of Film Florida has already conducted over 100 meetings with legislators to communicate with them and educate them about the importance of Film and

TV production. That process was started months ago, but I will be there March 15th - 16th with our group to further enhance that messaging.

We have two film festivals that are starting this month, the 17th Annual African American Film Festival and the Morse Life Palm Beach Film Festival, a 22-day event taking place here in Palm Beach County.

We continue to market and promote those efforts on the production side. We have production companies out of Weston, New York, Orlando, Pennsylvania, and Tennessee that are securing permits at this time for filming opportunities, utilizing Palm Beach County as a backdrop for their brands.

We wrapped up another episode of On the Town in the Palm Beaches, called Around the World Episode, highlighting Asian and European cultures PBS will do a premiere of that screening in February, inviting the community and those who participated in that show to come together, an opportunity to show how we are embracing our various diverse cultures here in Palm Beach County.

Our local celebrities continue to influence productions that take place here. Venus and Serena Williams are certainly part of that. We had Remy Martin doing a commercial with them at PGA Resort and also at the Ballpark of the Palm Beaches.

Visit Florida was here filming their You’ve Got to Try This Adventure. They have captured some paddle borders at Sawfish Bay Park in Jupiter.

We have put together with Palm Beaches TV some new USB drives to work with our airport, the Convention Center, and public places where PBTV can stream, taken small segments of each show, and branded them. As people are standing at baggage claim, they are looking at small clips of each show with The Palm Beaches TV, as they are standing there for a few minutes, they are like what is The Palm Beaches TV?

We have just picked up those USB drives. We are working with our Parks and Rec, and the airport at other public places where this can go. It is just one more enhancement in getting PBTV out there.

Commissioner Sachs

Do you work with Sports regarding the Winter Equestrian Festival at our Palm Beach International Airport? When I go to Fort Lauderdale, there is a second choice. They always have these films about what you can do in Broward County. Do we also have that collaboration?

Hillery

We are collaborating with Sports on The Perfect Game, a television show that will be a half-hour of six episodes “Just Bring Your Game” . We are working on it, and we have

just received the outline and a sizzle reel for that. We are partners in that effort to help, enhance, and highlight the various sporting events that are taking place here

Commissioner Sachs

We could show those at the airport while they wait for their luggage.

Hillery

Yes. Once that has distribution in the marketplace it will land on WPTV where it will live.

Amidon How many film festivals do we have?

Hillery 19 in Palm Beach County.

G. CONVENTION CENTER

1. OVG Venue Management

a. Two Minutes Update- Dave Anderson

Anderson

The calendar at the Convention Center continues to show incredible business. We had probably a seven or eight-day respite over the holiday, which was great for the team. We are having an IT conference now that ends this weekend. We have got the sports card show, then go into the MLK breakfast on Monday. We will have another conference next week; our first art show of the season is coming up. Right after that, we have 50 straight days of business.

It is the perfect storm from a calendar standpoint. The first six months to the Fall of 2019 were amazing. They were probably the best six months we have ever had in the building. It was because we were able to layer on top of each other, short and long-term business at the same time. It has been key to our success over the last 20 years In cooperation and collaboration with Discover, the amount of business and leads we have got going on in the next couple of years is incredible. We are working with County Facilities and our challenge is our building still looks beautiful after 20 years, but we are trying to find dates to try to do infrastructure improvement, but we do not have any because we are running around the clock. Some convention centers nationally have decided to close their doors for 30 or 60 or 90 days to do massive improvements, but I am not in favor of that right now. We are continuing to do these improvements kind of in the middle of the night and at certain times when we have just little areas to close off.

But it is an incredible story you see Okeechobee, and you see all the people walking across to the square, hotels are full, it is crazy.

The long-term is dropping in the next 12 months. I mean major pieces of business that are looking for locations to bring their events. We continually are massaging that calendar when we see a lead come in like that because we want to try to drop them in because it not only benefits us, but it benefits the entire community with the impact.

We have January, February, and March art shows. This is the 20th year of the show. The January show was bought by our February show producers who also own Art LA. They are bringing a whole new mix of LA artists to the show for January. A lot of the international artists that do business in LA are now going to do Palm Beach because it is the same owners of the show. These are local show producers whose first art show was in our building in January of 2004. It is amazing how they have coordinated the whole pitch with the vendors, and they see LA, they see Palm Beach, and they see the same opportunity.

Griffin

We are very busy with lots of moving parts, but in the midst of all of this, we have started planning along with the Blend organization, our second SBE day at the Convention Center. Our challenge right now is identifying the date that it is going to be. This is a four-hour day, the first two hours the small businesses that want to become SBE are invited to come in and present, do an elevator pitch or a tasting to a panel of which I am included, Maria from Dave's organization and Trinet from Blend. There is about a half dozen plus of us. This is our second one of this kind, we had 20 organizations. The first two hours they are presenting, for the next two hours, Tanya Davis Johnson holds a seminar to help them get certified for the organizations that are not currently certified or the ones that are certified, what they can do to help them promote their businesses We want to have it in February.

Just a quick comment, on the budget schedule I respect and understand the process behind aligning our budgeting with the county and all the rest of those. We do not want to get in a situation again where we have to look at success continuation funds

I have a little concern when you look at the schedule, the board approves the final 2024 budgets on April 14th I have always struggled a little with five and a half or six months in advance. Now, back in the days when things were a continuous growth, in your day

2. OVG Hospitality

a. Two Minutes Update – Kathy Griffin

7. BOARD COMMENTS Mostad

with Dave Burke and all, it was pretty easy to work on those things. But, on April 14th , we are not going to have a clear picture of March, which is our threshold month for the entire year. We are not going to know April, May, and the rest of those things. I am not suggesting we revise this schedule. But I would highly suggest that instead of the word “final” 2024 budgets to Emanuel, maybe consider, a June 15th checkpoint Everyone is saying there is possibly a recession coming up and I just want to buy a little bit of time. It is something for us to think about moving forward.

I respect and understand we have to submit numbers, there is no doubt about that. But if we have a checkpoint, it would be fair to look at it.

Dufresne

Maybe we do a draft or portfolio budget and then do a final in June.

Baker

I have to put together the overall county budget. I go to my BCC in June through the workshop. I cannot switch numbers because they will not like switching numbers at the last minute. I have to put something in the system because it rolls it up under funds, etcetera. It is a little different than just individual businesses doing their thing. This is global for the county, and I have to meet certain deadlines to get to my board promptly.

That does not prevent us in the future if there is such a great need to make modifications to change it. I do not think we have ever turned you guys down. If there was a reason that this board decided to make a recommendation to the BCC to increase the budget, then we can always go back to the board for that.

Mostad

Or reduce, that is my point.

Baker

I do not think there is an issue. We can do both, if there is a reduction, the budget does not go into effect until October. If I need to make some adjustments by decreasing the budget, you have responsible agencies here, we can decrease budgets, and effectively budget increasing.

Mostad

I want to avoid the consternation of having to go through the success of contingency plan dollars yet again.

Baker

I think this is a good discussion for the finance committee because when we are in that meeting, we can talk about it. You will give your opinion on whether the recession has hit, whether we ought to be conservative in our projections, etcetera. We can do that in that particular meeting. Whether you want to remain moderate or conservative. Let's just do our projections. You have major input into those numbers that we will bring back to the TDC as a whole, to develop this budget. But I do have to move forward. I cannot wait until June to put numbers in because I have got to go to my board

Mostad

Duly noted. Could it just roll 30 days though? This is March 30th, it is not April 14th . Because March 30th is when the finance committee says this is the budget. It goes to the board, just like your board, right? Could everything just roll 30 days?

Baker

Yes, but it is not just TDC. It is my entire budget. Early May is when I look at it with all of the budget details. If there are small tweaks we can make because something drastic has happened, then I will take the lumps and make those changes before I go to my board. But I cannot wait until then to provide what we are suggesting,

Amidon

We will do that in the private sector. When we do our budgets, we do a forecasts up to the last day so they can see what rejections are, which is frustrating. But you have deadlines.

Thompson

Where are we with the Executive Director search?

Baker

I am working on that. I have about five or six more applications.

Amidon

Just as a reminder, tomorrow night at the Hilton West Palm Beach the FRLA Palm Beach chapter is putting on their annual Eats event where education and agriculture come together and showcase. Tickets are online, for non-members at $125, and for members it is $100. Fifteen restaurants are going to showcase their offerings while working alongside a local culinary student from one of our 16 culinary programs. This is an inperson event, for the last two years we did Eats with to-go orders from different hotels, resorts, and restaurants. This time it's in-person with live entertainment.

All the proceeds will go towards scholarships for high school students who are seeking a career or degree in tourism or culinary.

Dufresne

Speaking of great opportunities, the South Florida Fair, is open.

Commissioner Sachs

February 3rd we are very pleased to have the head of the Florida Department of Veteran Affairs coming from Tallahassee. If you know anybody who is a veteran or who works in veteran areas and veteran benefits, USA Today is going to be there for all our veterans’ benefits at the South County Civic Center. They are going to have a couple of big military helicopters, all the military services will be represented, and they are taking names for anybody who wants to volunteer.

Bronstien

Will you be our continuing chair?

Commissioner Sachs

I would be very honored to continue.

8. PUBLIC COMMENTS

No public comments.

9. ADJOURNMENT

The meeting adjourned at 10:33 A.M.

The next Meeting will be on February 9, 2023.

*Attachment included.

Tdc/tdcmtgs2023/Minutes 1 12.2023

4. CONSENT ITEMS

TO: Tourist Development Council

FROM: Jorge Pesquera, President/CEO

DATE: January 31, 2023

RE: Discover The Palm Beaches Monthly Activity Report January 2023

The following is a summary of DTPB activities in support of TDC Performance measures for the month of January 2023. this report demonstrates positive trends relative to owned visitor digital footprint, advertising impressions, social media engagement, and booked room nights for the Month of December.

December Hotel Performance

• The number of room nights sold in December was a record of 407,282

• Room nights sold were down 0.7% from 2021. Growth over 2021 ranked 6th in the State

• The Palm Beaches had 4.1% share of room nights sold in Florida, the same as in 2021

• 46,521 group room nights were sold, down 4.7% from 2021 and down 42% from 2019

• Groups accounted for 11% of total room nights sold, compared to 19% in 2019

• Occupancy ended the month at 69.5% down 1.4% from 2021

• The AKA West Palm Beach opened adding 0.7% more room inventory

• Occupancy ranked in 8th place and growth was 6th in the State

• Group occupancy was 10.4%

• The average daily rate (ADR) was $285 up 4.7% from 2021

• Transient ADR was $298 up 4% from 2021

• Group ADR was $246 up 9% from 2021

• Luxury hotels saw a decline in ADR of 4.7% to $851

• RevPAR was $198, up 3.3% from 2021

• Room night revenue was up 4.0% from 2021, generating $116 million

December Shared Lodging Performance

• The number of booked listings increased 18% with total room nights sold up 28% to 158,000

• Occupancy was down 3.4% to 60%

• ADR was $366 up 1.1% from 2021, $159 (per room equivalent) down 3%

• RevPAR was down 2.3%, driven by occupancy, to $219

• Overall revenue was up 24.3% from 2021, generating $25.1 million

December Total Lodging Performance

• Total lodging room nights sold was 565,000 up 6.0% from 2021

• Total lodging room night revenue was $141 million up 8.6% from 2021

• Bed tax revenue is projected to be around $8.4 million

December CYTD Performance

• Occupancy

• Hotels 69.3% up 7.8% from 2021, ranking 10th

• Shared lodging 58.8% down 10% from 2021

• Total 67.6% up 5% from 2021

• ADR

• Hotels $248 up 23% form 2021, ranking 4th

• Shared lodging $348 up 18.1% from 2021

• Total $262 up 22% form 2021

• Room Nights Sold

• Hotels 4.67M up 8.8% from 2021, growing 5th fastest

• Shared lodging 1.58M up 28% from 2021

• Total 6.25M up 14% from 2021

• Room Night Revenue

• Hotels $1.16 billion up 34% from 2021, growing 3rd fastest

• Shared lodging $245 million up 46% from 2021

• Total $1.41 billion up 36% from 2021

2022 Ranking

The Palm Beaches has gained some market share in terms of number of hotel room nights sold but is still under compared to 2019. In terms of revenue The Palm Beaches has exceeded the share of room revenue in 2019.

DTPB OBJECTIVES 2022-2023

Leisure /Consumer

– Increase Consumer and Travel Industry database to 410,000

– Generate 20,000,000 in Owned Views Digital Footprint

– Generate 3,000,000 Social Engagements

– Generate 700,000,000 Advertising Impressions

– Generate 250,000,000 Earned Media Impressions

Meetings & Conventions

– Book 110,000 DTPB only room nights (Hotel Meetings Leads)

– Generate 50,000 Group Level Booked Room Nights Convention Center Shared

– Generate 40,000 Group Level Actual FY Room Night for Convention Center Shared

– Generate 80 participants in Destination Reviews

– Generate 110 Destination Site Participants

DTPB PR Team,

We’re excited to share the January report,

This month we’ve had several media touchpoints, including hosting three (3) individual stays in the destination with Travel + Leisure, New York Lifestyle agazine, and Travel Weekly. The team has also coordinated and hosted four (4) virtual media missions with top national outlets, including AFAR, The Knot, AAA Magazine, and Domino Magazine, to ensure The Palm Beaches is on their radar for future coverage. To further optimize media relationships and opportunities, the team attended IMM in New York City over the last few days, where we executed over 30+ in-person meetings with toptier travel and lifestyle journalists, including Forbes, Departures, and Lonely Planet, to name a few, to generate interest in upcoming stories angles/individual stay opportunities.

We’ve also been in the process of planning for eight (8) stays in February and March to support our Swanky Sports and Gilded Age FAMs, with upcoming visitors including Men’s Journal, Tripsavvy, Conde Nast Traveler, Parents, Hotels

Above Par, Cosmo, PEOPLE and Thrillist

In addition to the touchpoints outlined above, we have been continuously pitching media ahead of Swanky Sports/Ultimate Week of Sports (100+) and drafting/distributing a press release to highlight the destination’s seasonal sports offerings across PR Newswire, garnering over 230 million+ impressions. Looking ahead, the team is continuing to invite media to the Gilded Age FAM (150+) and submitting tailored pitches for ongoing national media opportunities (35+).

Please let us know if you have any questions.

Christine

Christine Sammarco t850-668-2222 zimmerman.com

Booked Room Nights - Hotel Lead Program

58.3%

598K

Group Level Booked Room Nights (CC Shared)

0.0%100.0% 17.6%

17.6%

50K

Citywide Actualized FY Room Nights (CC Shared)

0.0%100.0% 76.3%

76.3%

80

by Month FY 2020 - 2021

DATA DICTIONARY

Term Definition

Actualized Room Nights Room night pickup from contracted groups, under the contract block, receiving incentive dollars

Advertising Impressions

Impressions refer to the amount of views an ad receives by consumers.

Average Daily Rate (ADR) Room revenue divided by rooms sold, displayed as the average rental rate for a single room.

Booked Room Nights

The number of room nights contracted by DTPB between a meeting planner and a hotel.

Consumer & Travel Industry Database Represents number of contacts in the DTPB electronic database as of a certain date. Includes: consumers, meeting planners, travel agents, tour/receptive operators, partners, members, vendors.

Destination Review

An invited Group of targeted and qualified, Meeting/Convention Professionals or Travel Trade Travel Influencers who have expressed interest and delivered an RFP for our consideration, and are brought to the destination to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Digital Media

Online advertising such as web banners, mobile, email, social media, search, etc.

DTPB Discover The Palm Beaches

Earned Media Impressions Publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, Impressions refer to the amount of views an ad receives by consumers.

FY Fiscal Year (October 1 to September 30)

FYTD Fiscal Year-to-Date. Measures are calculated using the sum of the values from October 1 of the given fiscal year.

Groups Services Groups that DTPB has serviced and that are travelling in the month

Occupancy (Occ) Rooms sold divided by rooms available multiplied by 100. Occupancy is always expressed as a percentage of rooms occupied.

Paid Media Advertising and media coverage that has been payed to be distributed

Paid Website Traffic Marketing initiatives, such as pay-per-click (PPC) advertising, which focuses on driving traffic to a website

Percent Change

Amount of growth - up, flat, or down - this period versus same period last year (month or year-to-date). Calculated as ((TY - LY) / LY).

DATA DICTIONARY

Term Definition

RevPAR

(Revenue Per Available Room)

Rooms Sold

Sessions (formerly visitors)

Room revenue divided by rooms available.

The number of rooms nights sold or rented (excludes complimentary rooms).

Total number of visits to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 3 sessions).

Site Participation

Personalized and customized Individual visits to the Destination by either Meeting/Convention or Travel Trade planning professionals brought to the Palm Beaches to experience Palm Beaches visitation assets pertinent to theirs or their clients goals and interests, with the intent to influence their meetings and travel decisions to our Destination.

Social Media Engagement

Traditional Media

Twelve Month Moving Average

Actions from fans/followers of DTPB through sharing, commenting, tweeting, pinning, liking, and watch content on DTPB social media outlets.

Traditional media includes: Print, Broadcast (Radio/ Television), Out-of-Home (Billboards, Public Transit, etc.)

Calculated using the sum of the values of the given month and of the preceding eleven months.

Unique Users/Visitors

Represents the number of individuals (now called also: new users) to the DTPB website and micro-sites (one individual may visit www.ThePalmBeaches.com 3 times which would result in 1 unique visitor).

YOY Year over Year A method of evaluating two or more measured events to compare the results at one time period with those from another time period (or series of time periods), on an annualized basis.

January 2023

PERFORMANCE DASHBOARD

1 New performance indicators as of 10/1/22. Previous year totals were not measured.

HIGHLIGHTS

ADVERTISING

In January, the Council began planning for its upcoming MOSAIC campaign and will be reaching out to cultural organizations and hotels to obtain discounts and special experiences in early February. The Council’s advertising agency, Push, presented mock-ups of the advertising campaign to the Council team on January 31 for feedback. The campaign will feature artwork created by a Palm Beach County-based professional Tiffany Beasi (pictured with the artwork to the right) and will also be used to promote this year’s new Palm Beach County Open Studios on May 20. A call to artists has been distributed to engage local professional artists to participate in this new program. The Council plans to launch advertising and PR efforts in April once all MOSAIC offers and Open Studios participants are secured.

Presented along with this document is the final report detailing the Council’s “Go Beyond Basel” campaign, which concluded in December.

The Council’s Winter Fly Market cultural tourism campaign concluded at the end of January. Of note is the Hearts to Arts giveaway, a contest featuring a trip for two to The Palm Beaches in late February valued at $5,000. The prize includes airfare, hotel, and tickets to cultural performances and attractions. The winner of the digital campaign, which was placed through the USA Today Network via the Palm Beach Post, will be chosen in early February.

An advertorial and half-page ad promoting cultural tourism in The Palm Beaches published in AFAR’s “Where to Go 2023” issue in January, in partnership with VISIT FLORIDA. Digital and print advertising were also placed with Roger Dean Chevrolet Stadium and the Ballpark of the Palm Beaches in support of the upcoming MLB Spring Training season. Other advertising placements, including signage in the baggage claim at PBIA, social media and digital search and display, remain ongoing.

On January 24, Push and production teams from Palm Beach County and South Florida completed the final day of a 3-day photo and video shoot in support of the Council’s new cultural tourism campaign, which was delayed by Hurricane Nicole in November. The new campaign inviting travelers to visit The Palm Beaches for its arts and culture is still on schedule to launch this summer. Push also produced a new site map for the Council’s website redesign project. The Council has given approval to the agency to move forward with the next phase of the redesign, which is expected to launch this summer after MOSAIC.

HIGHLIGHTS

PUBLIC RELATIONS

Top Placements

● PR Global Newswire Distribution January 27, “Step into Arts & Culture with The Palm Beaches’ Walkable Attractions”

○ Top 10 Placements Reach: 368,688,327

National Media Outreach

The Council worked with its PR agency to gather information from cultural organizations about their January and February events for a press release and national pitching effort focused on the walkability of Palm Beach County’s arts and cultural organizations. The press release featured 3 sample itineraries and 8 organizations.

The PR agency developed the itinerary for freelance journalist (Atlanta Magazine, The New York Times, Garden & Gun, Southern Living) Lia Picard’s FAM trip, January 17-19. Lia’s visit included the Henry Morrison Flagler Museum (including a tour and Gilded Age Tea Service), the Norton Museum of Art (1x1 tour highlighting special exhibitions), The Schmidt Boca Raton History Museum, Mizner Park, the Boca Raton Museum of Art, Worth Avenue, and the Ann Norton Sculpture Gardens. As a result of her trip, Lia has secured interest from Garden & Gun for a story highlighting the Flagler’s Gilded Age tea service and is ideating on more angles for Hemispheres, Atlanta Magazine and more, such as “An Art Lover’s Guide to Palm Beach.”

Additionally, the PR agency worked to coordinate an upcoming February influencer FAM trip for macro influencer Light Travels Faster (355k IG Followers) and began preparation for a March MOSAIC drive-market FAM trip and strategic influencer support.

PARTNER COLLABORATIONS

The Council’s giant Shades of Culture made its 2023 debut on January 5 when it was installed in the City of Boynton Beach at City Hall, directly across from the Schoolhouse Children’s Museum & Learning Center (pictured to the right). The Shades remained in place through the end of January as part of Boynton Arts’ 2023 Kinetic Biennial Festival, which was sponsored by the Cultural Council. The giant Shades move to the site of the upcoming ArtiGras festival (Feb. 18-19) the first week of February.

Also in January, the printed brochure created to introduce cultural arts opportunities to attendees of the

HIGHLIGHTS

Ultimate Week of Sports in February was produced and will be distributed to each participating sporting venue the first week of February. The small Shades of Culture will serve as a distribution point at PGA National Resort during the Honda Classic and at Roger Dean Chevrolet Stadium throughout Spring Training season.

The small Shades of Culture will also be placed on display to distribute cultural tourism information to attendees of Florida Huddle, the state’s official travel trade show, at the Palm Beach County Convention center from February 2-4.

PROFESSIONAL DEVELOPMENT/SECTOR SUPPORT Institute for Cultural Advancement (ICA)

The Council continued its series of free professional development workshops for cultural organizations and professional artists with a session on Grant Writing 101 for Cultural Organizations on January 12.

Planning continues on the 2nd Arts & Tourism Summit on Diversity, Equity, Inclusion & Accessibility on August 30 & 31 at the Palm Beach County Convention Center. The Council convened with TDC Agency partners to discuss speaker opportunities and outline the two-day itinerary. An updated logo and other graphics were distributed to the partners for a coordinated Save the Date announcement on February 1 timed to the State of the Industry event.

Cultural Sector Event Support

The Council attended several events in January to capture social media content and show support of the sector. These included a Young Friends of the Palm Beach Symphony event held at the Council’s headquarters; Art & Jazz on the Avenue in Delray Beach and other art festivals and fairs; a stroll around the Stickworks installation at Mounts Botanical Garden; the final performances of the triennial Elmar Oliveira Violin Competition in Boca Raton (which was also sponsored by the Council); and multiple shows and productions at venues including Kravis Center for the Performing Arts, Maltz Jupiter Theatre, and The Wick Theatre & Costume Museum.

ADVOCACY

The Cultural Council attended the Palm Beach County Legislative Delegation meeting on January 12 and made public comments about the importance of the statewide arts and cultural grants. Palm Beach County organizations have been recommended for $7.3 million in funding in the next budget cycle. Representatives from Maltz Jupiter Theatre and the Center for Arts & Innovation in Boca Raton were also present. The Council is a sponsor of Palm Beach County Days in Tallahassee on March 7 & 8 and has begun to plan a series of meetings and an arts activation as a strategy to advocate for the key arts and tourism issues.

Item 4B - Page 4

CULTURAL CONCIERGE PROGRAM

In January, the program manager provided:

• On-site support for the Palm Beach Chapter of the Florida Restaurant & Lodging Association’s Annual EATS event, Hilton WPB, January 13

• Destination guides and magazines for the Elevar Foundation’s 3rd Triennial Elmar Oliveira International Violin Competition (EOIVC), January 15-29

• Destination brochures to Eau Palm Beach Resort concierges

• Show band estimates, live art performance proposal, and DJ/fusion recommendations to The Palm Beaches’ team for an opening night reception for FL Huddle/Encounter at WPB Hilton

• A requested list of Palm Beach County-based performers for Compass Community Center’s Palm Beach Pride 2023 in March

• 100 “Exploring Florida’s Cultural Capital” destination guides and 100 “Art & Culture” magazines to TDC for the Delray Beach Tourism Alliance event on 2/1

• Musician recommendations for activation at PCMA’s upcoming Business Events Week at the National Harbor, MD

• Booked steel drummer for February reception of Power Transmission Distributors Association at Doubletree by Hilton Meetings & Events Center, Palm Beach Gardens

• Recommended two large capacity cultural venue recommendations for a major PBC Sports Commission event in October (Flagler Museum and Norton Museum of Art)

The program manager also attended tourism services meetings, including:

o “Escape to the Palm Beaches,” featuring The Breakers and Palm Beach Polo Club

o “Envision Kindness,” with David Fryburg, M.D., on the Neuroscience of Kindness images, their potential impact and applications (hosted by Palm Health Foundation)

o Quarterly “Meeting of the Minds” (hosted by The Palm Beaches)

Sports Commission First Quarter Update

October 1 – December 31, 2022

47 sporting events attracting visitors from across the state/nation/globe

14 different sports represented

84,908 room nights

Sports Commission First Quarter Update

October 1 – December 31, 2022

Projected hotel revenue = $18,944,673

Projected bed tax = $1,136,680

Estimated Economic Impact (DI Event Impact Calculator) = $59.4 million

Sports Commission First Quarter Update

October 1

–

December 31, 2022

Sports Commission Q1 comparisons, FY23 vs FY22

14% increase over FY 22, Q1 room nights

FY 23 resulted in an increase of 10,400 room nights compared to FY 22

Sports Commission First Quarter Update

October 1 – December 31, 2022

• FY 23 represents a record setting performance for sports tourism during Q1

• Sports tourism leaders for Q1 include baseball, football, golf, soccer, racquet sports (tennis & pickleball) & equestrian sports (polo & showjumping)

• Perfect Game generated the most room nights compared to any other youth sports organization in Q1 (16,426 room nights)

PALM BEACH COUNTY SPORTS COMMISSON

Fiscal Year 23, Quarter 1, Sports Tourism Report

The Palm Beach County Sports Commission’s event portfolio for FY 23, Quarter 1 (October 1, 2022 – December 31, 2022) consists of 47 events, creating 84,908 room nights. This equates to a projection of $18,944,673 in hotel revenue generated (conservative $223 average daily rate). The tourism production for Q1 shows a record setting performance for sports related room nights in The Palm Beaches. The Palm Beach County Sports Commission’s event portfolio for October –December created an estimated $1,136,680 in bed tax revenue. During this timeframe last year, our Sports Commission was responsible for 74,508 room nights. The year over year sports-related room night production for Q1 increased by 14%.

The Sports Commission’s 47 events represent 14 different types of sports. The top room night generators were amateur baseball, equestrian sports (showjumping & polo), racquet sports (tennis & pickleball), football, golf, and soccer.

Sports Commission FY23, Q1 Event Production

 47 events

 84,908 room nights

 14% increase over FY 22, Q1 room nights

 Projected hotel revenue = $18,944,673

 Projected bed tax = $1,136,680

Sports Commission FY22, Q1 Event Production

 48 events

 74,508 room nights

 Projected hotel revenue = $16,624,225

 Projected bed tax = $997,454

Palm Beach County Sports Commission

Sports Tourism Production Report, FY 23 Quarter 1 (October 1 , 2022 - December 31, 2022)

Palm Beach County Sports Commission

Sports Tourism Production Report, FY 23

Quarter 1 (October 1 , 2022 - December 31, 2022)

Events & Operations

Event Support

NCAA Division I Women’s Golf Regional Championship

 Participate in first all-regional call to discuss planning for regional championship

 Work with volunteer coordinator to determine volunteer needs and begin recruitment

 Schedule site visit for Championship Committee Rep and Head Rules Official

 Schedule regional calls leading up to championship

Miracle League All-Star Weekend

 Meet with LOC to finalize ancillary weekend events, and designate members to plan

 Meet with Delray Beach Parks & Recreation to discuss hosting Awards Gala at Old School Square, and discuss partnership opportunities

 Meet with Roger Dean Chevrolet Stadium about potential host Opening Ceremony and competitive game

 Meet with Ballpark of the Palm Beaches about potential host Opening Ceremony and competitive game

 Secure additional hotel inventory to meet event demand

Finalizing Contract Obligations

• Columbus Day Discovery Showdown

• World Comes to the Palm Beaches

• Perfect Game WWBA World Championship

• USTA Columbus Day Open

• TimberTech Championship

• ClubCorp Champions Classic

• Men’s Senior Baseball League

• 3v3 Live National Championship

• Holiday Basketball Classic of the Palm Beaches

• Hardball 360 Fall Classic

• FYSA Palm Beach Gardens Classic

• Monster Mash Lax Clash

• USTA Men’s 50 Clay Court Championship

• USTA National Men’s 70,85,90 Clay Court Championship

• Delray Beach Pickleball Classic

• Okeeheelee Halloween Slam

• “Little Mo” Internationals

• EDP Soccer Playoffs

• NextStar Lacrosse

• The Junior Honda Classic

• CPI Horse Show

• American Youth Soccer Organization

• Eye of the Hurricane

• Wellington Soccer Shootout

• Winter Equestrian Festival

• Development Player League Winter Showcase

• APP Boca International Masters

Grants

1. Category G Grants

a. Prospect Wire Southeast Championships (June 3-7,2023) – Ballpark of the Palm Beaches - $20,000 Cat. G

b. Florida State Golf Association (FSGA) 106th Amateur Championship (June 8-11, 2023) – Turtle Creek Club - $5,000 Cat. G

c. Prospect Select Palm Beach Classic & Palm Beach Classic Futures (June 9-18, 2023) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, Santaluces Athletic Complex - $35,000 Cat. G; $15,000 FSF Funds

d. Junior Tour Powered by Under Armour Summer National Championship (June 1925, 2023) – PGA National Resort - $25,000 Cat. G

e. Perfect Game Summer Series (June 19 – July 30, 2023) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - $108,000 Cat. G; $20,000 FSF Funds

f. USTA Girls 12’s National Clay Court Championships (July 9-16, 2023) – Polo Club of Boca Raton$5,000 Cat. G

g. USTA Boys 18’s & 16’s National Clay Court Championships (July 9-16, 2023) – Delray Beach Tennis Center, Boca Swim & Racquet Club, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center - $28,000 Cat. G; $3,000 FSF Funds

h. Prospect Select Palm Beach Open (July 14-18, 2023) – Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium - $8,000 Cat. G

i. GOODE Water Ski National Championships (August 9-12, 2023) – Okeeheelee Park - $15,000 Cat. G NEW

j. Miracle League All-Star Weekend (November 3-5, 2023) – Miracle League Field at Gardens Park$30,000 Cat. G; $15,000 FSF Funds NEW

Sports-Development

Sports Development Executive Summary

In FY 23, the Palm Beach County Sports Commission (PBCSC) is deploying an aggressive sales and sports development effort to grow the number of sports tourisms generating events taking place in The Palm Beaches. The PBCSC continues to cultivate relationships with event owners, as well as identify, solicit, secure, and retain sports events to grow room night actualization. Below is a recap of sports development efforts that have taken place during the start of FY23.

Event Bids & Development

A primary mechanism for event solicitation is through the Event Bid and Development process. To recognize potential bid opportunities, the PBCSC will be at the forefront of the industry and engage with event owners.

Bid submission is a highly effective tool to recruit sporting events. Attached is a comprehensive list of the bids that have been submitted in FY 23, and below is a breakdown of the development efforts over the past month:

• Exposure Hockey Florida Exposure Cup

o February 2-5, 2023

o 750 projected participants

o 1,200 projected room nights

• SuperSeries AAA Elite Hockey Clash

o June of 2023

o 900 projected participants

o 650 projected room nights

• The David A. Burke Foundation Burkie Invitational

o December 19-20, 2022

o 120 projected participants

o 150 projected room nights

• NAIA Women’s Lacrosse National Championship

o May 6-10, 2024

o 240 projected participants

o 300 projected room nights

• Spikeball Challenger Series

o Researching Dates

o 180 projected participants

o 150 projected Room Nights

• International Rush Cup

o November 30 – December 3rd, 2023

o 800 projected participants

o 2,500 projected Room Nights

Event Site Visits

When trying to bring events to Palm Beach County, engaging event rights holders to conduct a site visit or familiarization tour is one of the most beneficial event development strategies. Site visits allow for an event owner to explore potential sports venues while experiencing Palm Beach County’s tourism assets, such as hotels, restaurants, and attractions. Attached is a comprehensive list of the site visits that have been conducted in FY 23, and below is a breakdown of site visits conducted over the past month:

• The Mid-American Conferenc – The MAC Conference Championships – The Breakers Ocean Course, FAU Stadium, Ballpark of the Palm Beaches, Palm Beach County Convention Center

Palm Beach County Sports Commission Bid Calendar - FY23

Palm Beach County Sports Commission Bid Calendar - FY23

Palm Beach County Sports Commission Site Visits - FY23

Communications-Digital Marketing

Marketing & Promotions

• Designed and/or distributed E-Blasts

o Press releases published to PalmBeachSports.com

• The Ultimate Week of Sports

• The Palm Beach County Sports Commission Is Creating Tourism by Hosting Some of the Nation’s Premier Soccer Events

• Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces 2023 Induction Class

Social Media & Digital Advertising

Social Media:

 Internally managing the PBCSC social media engagement

 Efficiently managing HubSpot marketing software to track our social media engagement, email distribution andmore

Top performing social media posts:

 Boca Raton International Masters Pickleball returns (Facebook)

 Palm Beach County Sports Hall of Fame Class announced (Instagram)

 Holiday Basketball Classic of The Palm Beaches winners (Twitter)

 Junior Honda Classic (LinkedIn)

ADVERTISING – The Honda Classic Pairing Guide

As part of its support for the PGA Tour’s The Honda Classic, the Palm Beach County Sports Commission recieves advertising placement in the event’s pairings guide. The pairings guide is used by spectators of the event to learn key information as they prepare to attend Palm Beach County’s premier golf tournament. Below is a sample of the advertising that will show up in this digital pairing guide.

Advertising – Winter Equestrian festival Prize List

As part of its support for the Winter Equestrian Festival, the Palm Beach County Sports Commission recieves advertising placement in the WEF program guide and prize list. The below ad is a sample of this advertising placement that will reach a wide audience given that WEF is Palm Beach County’s largest and longest-running sports event.

Earned media report – junior honda classic

The Junior Honda Classic is a premier competitive and developmental golf experience celebrating junior golf and perpetuating growth of the game initiatives. Young people of all ages and skill levels are invited to play and have fun, while competing against golfers from over 20 states and 16 foreign countries

The Palm Beach County Sports Commission was able to track the media impact made by this premier event. See the full earned media report below:

Palm Beach County Sports Hall of Fame Presented by Baptist Health Announces 2023 Induction Class

Palm Beach County, FL The Palm Beach County Sports Commission announced today its 2023 Palm Beach County Sports Hall of Fame honorees. Coaches, athletes, and community leaders dedicated to helping others through sport will join family and friends to celebrate and honor the achievements of the inductees at the 46th Annual Palm Beach County Sports Hall of Fame presented by Baptist Health, to be held April 2, 2023, at the Palm Beach Kennel Club in West Palm Beach.

The 2023 Hall of Fame Inductees:

Alfred Morris, Football

Johnny Rutledge, Football

Jon Bostic, Football

Sonja Friend-Uhl, Running

Brad Peacock, Baseball

Eric Moore, Football

Jim Arbogast, Coaching

"These seven exemplary athletes and coaches represent the best The Palm Beaches has to offer," said Steve Rockoff, Palm Beach County Sports Hall of Fame Committee Chair. "Our Hall of Fame could not be more excited to celebrate and induct these extraordinary individuals later this spring."

In 1977, after years of covering local sports, veteran sportswriter Chuck Otterson decided the time was right to formally recognize the accomplishments of area athletes. The Palm Beach County Sports Commission has been involved with this event since 2004, developing it into the successful program it is today.

The Palm Beach County Sports Commission Is Creating Tourism by Hosting Some of the Nation’s Premier Soccer Events

PALM BEACH COUNTY, Fla. -- The Development Player League (DPL) Winter Showcase delivered over 6,500 hotel room nights and nearly 6 million in visitor spending for Palm Beach County. The Palm Beach County Sports Commission partnered with Elite Tournaments to bring this event to The Gardens North County District Park and Joseph R. Russo Athletic Complex in Palm Beach Gardens and The Ballpark of the Palm Beaches in West Palm Beach, from January 5-8, 2023.

The Palm Beach County Sports Commission hosted the DPL Winter Showcase and over 230 girls’ soccer teams for the second straight. Over 4,000 athletes and more than 10,000 total visitors attended the DPL Winter Showcase, making this event one of the largest girls’ soccer showcases in the United States. The Palm Beaches is just one of three destinations to host a DPL national showcase in 2023.

DPL is a leading organization for girls’ soccer, which focuses on creating a high level of competition, meaningful games, more significant exposure in college showcases, and professional game day environments. The league consists of nearly 90 soccer clubs totaling over 500 teams throughout the United States. The DPL is sanctioned nationwide by the United States Specialty Sports Association (USSSA). USSSA is a multisport organization with over 4,000,000 members in various sports.

The DPL Winter Showcase marked the second national youth soccer event to play in The Palm Beaches during the fall and winter timeframe. During Thanksgiving weekend, the Palm Beach County Sports Commission brought the 3V3 Live National Soccer Tour and its grandest stage to The Palm Beaches. The 3V3 Live National Championships also took place at The Gardens North County District Park for the second consecutive year. The 3V3 Live National Championships featured 280 teams from across the nation, consisting of 1,500+ athletes and nearly 4,500 total visitors. The participating teams contended for titles in boy’s and girl's divisions, featuring a variety of age groups (high school, middle school, elementary, & adult). The 3V3 Live National Championship created over 2,500 hotel room nights and $2 million in direct visitor spending within Palm Beach County.

“The Palm Beach County Sports Commission has been privileged to host two of the nation’s predominant soccer events over a 5-week span," said George Linley, Executive Director of the Palm Beach County Sports Commission. “Very few communities have the privilege to host events, such as the Development Player League (DPL) Winter Showcase and the 3v3 Live National Championships, which delivered almost 500 teams from across the United States, combined. Palm Beach County’s hospitality industry enjoyed the rise in hotel occupancy and economic impact.”

In total, the DPLWinter Showcase and 3v3 Live National Championships filled just over 9,000 room nights for Palm Beach County hotels. Soccer continues to be a driving force for sports tourism in The Palm Beaches.

The host sites for these national showcases represented two of Palm Beach County’s leading sports facilities. In addition to being one of Florida’s most impressive Major League Baseball Spring Training complexes, The Ballpark of the Palm Beaches is a dynamic setting for many outdoor sports. In addition to the 7,700-capacity stadium as its centerpiece and the 13 MLB-regulation diamonds, the 160-acre complex at the Ballpark of the Palm Beaches consists of five multipurpose fields designed to FIFA soccer specifications (120-by-80 yards). Ballpark of the Palm Beaches has been home to a variety of marquee soccer tournaments since its opening in 2017.

The Gardens North County District Park opened in June 2019 and sits on 82 acres of land in the City of Palm Beach Gardens. The $13.7 million projects, funded through the one-cent sales tax program, broke ground in early 2018. The Gardens North County District Park is equipped with seven lighted multipurpose fields and the Joseph R. Russo Athletic Complex delivers an additional two multipurpose fields within one location. These venues have been home to soccer events on a national and global scale.

THE HONDA CLASSIC IN THIS ISSUE

WHAT’S POPPIN’ PBC?

VISIT FLORIDA’S TRY THIS BOCA JEWISH FILM FEST HOT YACHTS

THE PRICE IS RIGHT! LIVE ROMANTIC BACKDROPS

YOUTHQUAKE

The Honda Classic returns to The Palm Beaches later this month, offering the best fan experience on the PGA Tour. The tournament, played at PGA National Resort and Spa in Palm Beach Gardens, tees off Thursday, February 23, with four days of live coverage on NBC, Golf Channel, and Peacock. The Champions Course features a stretch of holes known as the Bear Trap (15, 16, and 17), which has been at the center of many must-watch TV moments. Still, the best way to watch is in-person.

As usual, the event is full of hospitality tents, drink stations, food options and vendors. From prime seating options, to a number of different public activations on-site, –there is something for everyone as guests enjoy the action inside and outside the ropes. In addition to Goslings Bear Trap, spectators can enjoy the action from Tito’s Stillhouse Lounge, the FPL Patio, the Corona Premiere Clubhouse and other on-site locations that are available.

Palm Beach County residents Brooks Koepka, Chase Koepka, Daniel Berger, and Ricki Fowler have all committed to play in this year’s tournament. Marcus Byrd will also play after earning an exemption thanks to his win at the Advocates Professional Golf Association Farmers Insurance invitational. Byrd expressed his excitement to play in this tournament, admitting “I’ve never played PGA National, but I’ve watched The Honda Classic on TV and know all about the Bear Trap.” Last year’s TV coverage reached more than 2.5 million viewers. Get a feel for the beyond-the-ropes action by watching The Honda Classic All Access show (2022), available on demand on The Palm Beaches TV.

DELRAY BEACH OPEN ATP TOUR

The 2023 Delray Beach Open, an Association of Tennis Professionals (ATP) 250 event, promises to be exciting, serving up an entry list full of players. This years mark’s the tournament’s 25th year in Delray Beach, where it’s become a can’t-miss happening on South Florida’s jam-packed events season calendar with a variety of ticketed events to choose from.

The 10-day extravaganza begins with matches featuring legends of the game and concludes with the ATP 250 finals on Sunday, Feb. 19, awarding over one million dollars in prize money. The tournament is set to feature a strong field of players, including some of the top names in the game including Delray’s own Kevin Anderson

Stream the live action from the Delray Beach Open (Feb 13 - 19 ) on tennistv.com, watch on The Tennis Channel.

PALM BEACH COUNTY LET’S PLAY BALL

Baseball fans are getting ready for their favorite time of the year – Spring Training! This year, everyone has eyes on Palm Beach County as we welcome back four MLB teams to train at local ballparks.

The Ballpark of The Palm Beaches (West Palm Beach) hosts the Houston Astros and Washington Nationals, two championship teams preparing for their 2023 season. Meanwhile, Florida’s own Miami Marlins and the St. Louis Cardinals will train at Roger Dean Chevrolet Stadium (Jupiter). AT&T Sportsnet will televise the Astro’s spring training games for 2023. Bally Sports will provide coverage for some games while others will be available via the MLB Network

Spring training coincides with the Perfect Week of Sports, featured on an episode of On the Town in The Palm Beaches with Frank Licari, available on demand at The Palm Beaches TV.

Newsletter of the Palm Beach County Film and Television Commission | February 2023

Kevin Anderson

JEWISH FILM FESTIVAL

Judy Levis Krug Boca Raton Jewish Film Festival, one of the longest Jewish film festivals in the United States, will take place in theaters March 5 to 26. There’s also a virtual option in February and March.

The Judy Levis Krug Boca Raton Jewish Film Festival, presented by the Adolph & Rose Levis JCC Sandler Center, is now considered one of the country's largest Jewish/Israeli Film Festivals featuring a range of short and feature length films and documentaries from around the world. The festival widened access beyond state and county lines to create a flexible experience and screens over 80 films in-person and virtually. In-person films will be shown at the Cinemark Palace in Boca Raton, Movies of Delray, and Beifield Auditorium at the Levis JCC Sandler Center Learn more about this and other festivals in PBC, on the Film Festivals page of our website.

TRY THIS ADVENTURE

You’ve got to try paddleboarding in The Palm Beaches! That’s exactly what VISIT FLORIDA did, as part of its new adventure travel campaign, You’ve Got to Try This!

NPI Productions based in Cocoa Beach set up their cameras at Sawfish Bay Park in Jupiter to capture all the excitement and stunning scenery. This isn’t the first time VISIT FLORIDA has come to the County. They recently spotlighted our world class snorkeling at Blue Heron Bridge in Riviera Beach and Florida’s Table took a bite out of The Palm Beaches, featuring delicious barbeque at the Tropical Smokehouse in West Palm Beach and spicy sweet flavors at the Ramen Lab Eatery in Boca Raton.

VISIT FLORIDA is the state's official tourism marketing corporation. You can watch these VISIT FLORIDA videos and more on You Tube. And to discover more of The Palm Beaches, visit The Palm Beaches TV.

FOCUS ON FILM

REMEMBERING YVONNE BOICE

With a heavy heart, we share news of Yvonne Boice’s peaceful passing at her home in Boca Raton on Friday, January 13, 2023. Yvonne was a pillar of the Palm Beach community. Her legacy will live on through all those who loved her, the countless organizations she served, and the people whose lives were transformed by her mentorship and support.

Yvonne was honored with many awards in her lifetime because of her devotion to causes including the Palm Beach International Film Festival and the Student Showcase of Films. In recent years, Yvonne had been selected to represent the United States at four high-profile women’s international business conferences.

A celebration of life event at Glick Family Funeral Home was held on Friday, January 20, 2023. In lieu of flowers, memorial donations may be made to either the Boice-Zucaro International Programs and Services at Lynn University or the STEAM Scholarship Program at Palm Beach State College

HEALTH & WELLNESS PHOTO SHOOT

Jupiter Magazine recently completed a photoshoot at the Russo Athletic Complex in Palm Beach Gardens for their upcoming health and wellness issue. The production team selected the athletic complex as a backdrop since it offers a variety of options and sports ranging from tennis, pickleball, basketball and handball courts that are located in one place making production seamless with a great angle in every direction.

The photo shoot was styled by fashion editor Katherine Lande who lives in South Florida and has a knack for fusing the luxury goods market with the realities of real life. The fitness aspect of the issue is on trend with resolutions that were made at the beginning of the new year.

ON THE TOWN IN THE PALM BEACHES IS MUST-SEE TV FOR BLACK HISTORY MONTH

South Florida PBS will offer episodes of The Palm Beaches TV-sponsored series On The Town in The Palm Beaches with Frank Licari to other Florida public media stations in honor of Black History Month. Florida stations can air episodes that celebrate Caribbean heritage, showcase artistic murals that highlight the history of the Civil Rights movement, and watch a Royal Palm Beach community honor Dr Martin Luther King throughout the month of February. Audiences can also learn more about how traditional African dance is preserved and passed down to the next generation. The popular series is now in its sixth season on South Florida PBS. The most recent episode highlights Latin style and culture in Palm Beach County, while and upcoming episode is set to feature Asian and European cultures in The Palm Beaches. Watch this series on demand at The Palm Beaches TV.

MADJAX GOLF CARTS CRUISE PBC

If you spotted a new golf cart cruising around Palm Beach County, you may have spotted one of our recent productions. Bonomotion, out of Miami, Florida, captured footage for the new MadJax X-Series brand golf cart.

The production filmed along the streets in downtown Delray Beach, Mizner Park and around the 18th hole at Osprey Point Golf Course in Boca Raton. With the help of the Palm Beach Country Film and Television Commission, Bonomotion was able to secure off-duty police detail to assist with intermittent traffic and crowd control, ensuring that production didn’t miss a beat during their filming schedule. CEO and south Florida native Bernard Bonomo says, “Everything went smoothly and we certainly are excited to film in the area again this year.”

BONOMOTION is a one-stop-shop for corporate video production, photography, and luxury lifestyle content creation.

HOT YACHTS

Late last year, Curve Media -based in London and specializing in high-quality factual and entertainment content for some of the worlds biggest platforms selected the Intracoastal Waterway along Flagler Drive in West Palm Beach as the set for the upcoming series, Hot Yachts.

The six-episode series provides an inside look at South Florida’s luxurious world of yachts, and showcases an elite group of competitive yacht brokers that sell everything from $1M motor launches to $100M super yachts. The reality series is full of big characters, insane parties, huge deals and glittering array of Instagram able locations and moments.

The series will stream on the brand new Paramount+ UK for viewers in the United Kingdom and Ireland. Hot Yachts is sure to spark interest in South Florida as a travel destination.

FOCUS ON FILM

THE PRICE IS RIGHT LIVE!

Everyone’s favorite game show is on its way to The Palm Beaches! On Saturday, April 15, 2023, the KravisCenter will open its doors for THE PRICE IS RIGHT LIVE™, the hit interactive show that gives audience members the chance to hear their names called to “Come on Down” to win.

Based on the televised game show, The Price Is Right, the live show is a staged production that features 11 of the show’s pricing games. After registration, contestants are randomly selected from the audience to play the games they have seen and loved on television for over 40 years. With a rotation of celebrity judges, and a chance for non-registrants to win prizes too, THE PRICE IS RIGHT LIVE™ is the perfect family entertainment experience! Click to learn more about this event and others in The Palm Beaches.

YOUTHQUAKE

If you are looking to film, act, and create, then You Create Academy is for you! Recently, the company set up production at Jupiter Beach Park, to film scenes for the kid friendly movie, Youthquake. The film stars former Power Ranger Hector David Jr. and Richie Ramone, from the punk rock band The Ramones.

You Create founder Dominic Giannetti says the cast and crew “Absolutely loved the Jupiter location. It had perfect lighting and was the ideal spot for night filming in Florida. Even the Park Rangers were helpful.” You Create Academy, located in Boca Raton is the brainchild of Giannetti, a veteran of the theater, television and film industries. He is also a proud graduate of the Burt Reynolds Institute for Film and Theatre in Jupiter. For more information and to learn about future workshops check out You Create Academy online.

YOU NEVER KNOW WHERE WHAT’S POPPIN PBC WILL POP UP!

What’s Poppin’ PBC? is on the move! The new series from ThePalm Beaches.TV is out and about in their flashy, customized charter bus. You’ll know the What’s Poppin’ PBC? bus when you see it, the size, the colorful series title on the side and the great photo of show host Kitty Lundan on the back.

The Bus One Charter Bus Company provided the bus and is the largest minority and woman-owned charter bus company in The Palm Beaches. The owners say they are pleased to sponsor the show as part of their mission to give back to the community. Kitty says be on the lookout: “When it comes to What’s Poppin’ PBC? you never know where they will pop up!” The series features a wide variety of entertainment in The Palm Beaches and will be shooting through April.

FLASHBACK FEATURE: IN HER SHOES

Eighteen years ago, the Delray Beach Active Seniors Complex then known as Abbey Delray; made its way to the big screen as the main location for a film starring Cameron Diaz and Toni Collette In Her Shoes, a 2005 American comedydrama film based on the novel of the same name by Jennifer Weiner. The film focuses on the relationship between two sisters and their grandmother played by Shirley MacLaine. The Senior Center is not the only location featured in this film; the beautiful Deerfield fishing pier also had its time in the spotlight, along with the Palm Beach Post offices in Briny Breezes. The film was nominated for seven awards including best actress awards for all three leading ladies.

LOCATION SPOTLIGHT ROMANTIC BACKDROPS

Love is always in the air in The Palm Beaches and February brings out the best in romantic options for filming and backdrops for all types of commercial productions. From the iconic lighthouse views from Jupiter’s Love Street to the gothic arches of the Eschelman Pavilion in Boca Raton, the County is full of jewels for you to consider for your project.

The Ray Hotel in Delray Beach offers a modern twist that goes beyond guest accommodations with a couple of outdoor gathering places including the Rosewater Rooftop with pool, lounge, and casual dining in the 22,000 sq. ft. open air environment.

The Colony is the Palm Beaches pinkest hotel and has been a second home to stars and statesmen since 1947. The property was recently renovated in a grand luxury style worthy of its reputation with charming angles in every direction.

A sunset stroll is the perfect place to capture a spectacular sunset back drop. With elevated walkways over water at several spots like Wakodahatchee in Delray Beach or the Riverwalk in Jupiter are perfect for lifestyle imagery and to capture the romance of beautiful sunsets reflecting in the waterways.

Find the perfect backdrop for your production at pbfilm.com.

The 28th annual Student Showcase of Films (SSOF) is coming to the Maltz Jupiter Theater this April and the deadline for submissions is quickly approaching! The deadline for entries was extended through February 5th and the judging process is underway.

This years group of judges consist of a leading group of industry veterans and professionals will judge submissions for nine categories and the Burt Reynolds Scholarship Committee will score scholarship opportunities for this years competition

Returning judges include American Idol & America’s Got Talent, The Falcon and The Winter Soldier, the Elston time SSOF supporter, along with 90’s hip hop legend, Vanilla Ice

Join us on April 21, 2023 at the Maltz Jupiter Theatre for a funfilled live red-carpet awards show hosted by actor, producer Frank Licari. The finalists and winners will have their projects showcased and celebrated as they come together to network with other high school and college student filmmakers from across the state.

Find out more about this year’s judges, awards and the upcoming award show celebrating Florida’s student filmmakers.

Contributors: Vanessa Cadet, Andrea Castro, Penelope Douglas, Kelly Henry, Alberto Jordat, Kelly King

December 2022 and Year-End Production Activity Report Variance Explanations

At the end of each calendar year, the Film Commission staff conducts a comprehensive wrap-up survey that entails extensive outreach. This year’s survey included reaching out to 168 local production-related companies via email and/or phone. To date, 98 companies (58%) have responded to the survey. Collecting this information on an annual basis is vital in demonstrating the economic impact the production business has on the local economy, and most recently reflecting how Palm Beach County’s entertainment production industry continues to recover from the COVID-19 pandemic.

The Palm Beach County Film and Television Commission tracked a record-breaking year for production revenue and hotel room nights in The Palm Beaches. Through 500 productions in 2022, the FTC recorded $238.7M in economic impact to the County. Production-related business in 2022 also generated nearly 20,000 hotel room nights. Meanwhile, the FTC experienced a market correction in 2022, whereby it saw a decrease in total productionsand productiondays comparedto2021.Thiswasduetolockdownrestrictionsinproduction-richstates like New York and California being lifted. Those restrictions, which paralyzed the industry in those states, drove additionalproductiontoThePalmBeachesin2021.Still,localandvisiting productioncompaniesreportedprojects with significantly larger budgets. The reason for larger budgeted production partly lies with inflation, which has surged this past year.

The FTC was unableto collect data from 70 companies identified as operating out ofPalm BeachCounty.Of those unreported companies, half had data from prior years, totaling $18.8M in production revenue, nearly 4,000 production days, and nearly 800 hotel room nights. This research reinforces our position that the monthly and annual data collected only captures a portion of the true economic impact the industry has on the County.

Percentage change variances of ± 10% in performance statistics are explained in this section.

1. Production Revenue: A17%YTDincreasein Total Production Revenueisaligned with theaverageincreases we saw month-over-month throughout 2022. During our annual survey with our local production companies, wefoundthesecompaniesbusinessesaregrowingexponentiallyhereintheCounty,signalingapositivegrowth within the industry. The cost of doing business relating to inflation can also be attributed to these increases. As aresult,wewereabletotrackthehighestproductionrevenuenumberinFTChistory,indicatingthatproduction in The Palm Beaches has recovered from the COVID-19 pandemic and is growing.

2. Hotel Room Nights: A 61% YTD increase in Hotel Room Nights is largely due to a couple of visiting highimpact productions and hotel room occupancy reported year-end by Robbins Regional Research International.

3. Total Production Days: A 25% YTD decrease in Total Production Days is largely due to having to back out numbers from companies that reported data in 2021,but were unable to contact during the 2022 year-end survey. If we had captured similar numbers from what those companies reported in 2021, we would have been on par with last year’s numbers for total production days.

4. Total Productions: A 17% YTD decrease in Total Productions is a data point that includes the number of permits and projects that shot in our community. A Non-Permitted Production was a production project that filmed in PBC but did not need a permit to do so. While these two numbers are down, they do not reflect a negative impact on theindustry, only the numberof permits and/or projects our officeidentified and/or worked with. In addition, during the months of June – September we failed to collect Shot No Permit data from PBTV related production. This was during a transition period of two staff members. 4.E.

5. Total Leads: A 21% decrease in Total Leads can be attributed to available technology. Looking back at data, we see Leads from the state film office decline sharply over the years. After speaking with the State Film Commissioner, Nikki Welge, she confirmed that production personnel are searching for locations themselves using the internet or locations databases curated by film commissions. Starting July 2022, we reported small monthly upticks in Leads. In the June 2022 PAR report, Total Leads were down 32%. Since then, we’ve seen an increase of 11-percentage points. In an effort to support growth for Total Leads, the FTC plans to reinstate some travel to attend production related conferences and/or events to help generate new leads.

6. Total Lead Responses: A 23% decrease in Total Lead Responses goes hand-in-hand with the decrease in Total Leads (as describedabove).Leads are handled carefully, providing specificresourceinformation tailored to each project to include a customized Locations Package, if applicable. Also, Lead Responses have increased by 11-percentage points since June 2022 when it was down 34%.

7. Lead Conversions: A 46% YTD decrease in Lead Conversions goes hand-in-hand with the decreases in Total Leads(asdescribedabove).Thatsaid,andwhilewearedown46%inLeadConversions,theFTChasconverted 71 of 241, which is a 29% conversion rate.

8. Website Unique Visitors: A 13% decrease in Website Unique Visitors is a 27-percentage point increase from earlier in the year when Website Unique Visitors was down 40%. The improvement is due to refocusing our social media strategies, which has seen a 15% increase in traffic back to the website. FTC Staff is focused on sharing content and marketing materials that drive traffic back to the FTC website, which is the goal.

FL

December 2022 Permits & Shot No Permits

flexible, but we're hoping to film somewhere around Highland Beach, South Beach Park Boca Raton, and Hillsboro

Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line –

22-301 12 Night Dove Pictures Palm Beach, FL

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime 1

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore,

22-313 12 Night Dove Pictures Palm Beach, FL

Flagler Drive Sidewalk

Dove

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime

12

22-316 12

NPI Productions

Sawfish Bay Park, 1133 N. Highway A1A, Jupiter, Florida Visit Floridas Youve Gotta Try

22-314 12 Night 4 & 8 1 10 0 0 N/A 4.E.

This Adventure Edition

22-317 12 Night Dove Pictures Palm Beach, FL

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime 1

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime

22-319 12 Night Dove Pictures Palm Beach, FL

Flagler Drive Sidewalk East Side near Middle Bridge, Flagler Shore, Flagler Drive Sidewalk near Flagler Shore, Car to be parked and filmed on street nearby, Sidewalk on S. Dixie between Evernia and Fern – east side of the street, Sidewalk outside of Pura Vida Vida 460 S. Rosemary Avenue # 186, Sandee Tree to film actors and Careless Vibez, Fountain Centennial Square Park, Clematis Street Sidewalk from Centennial Square Park West, Sidewalk outside of 250 S. Australian Avenue, Pier at Flagler Shore, Trolley Yellow Line – Christmas Overtime

Butcher & The Bar 510 E Ocean Ave Unit 101, Boynton Beach, FL Rebel House 297 E Palmetto Park Rd, Boca Raton, FL 33432

Rose’s Daughter 69 NE 2nd Ave, Delray Beach, FL 33444

Cheffrey Eats Food truck inside of Barrel of Monks Brewing 1141 S Rogers Circle #5 Boca Raton, FL 33487

22-320

22-321

La Cosinita Latina, Palm Springs Diner's Drive-ins and

Butcher & The Bar 510 E Ocean Ave Unit 101, Boynton Beach, FL Rebel House 297 E Palmetto Park Rd, Boca Raton, FL 33432

Rose’s Daughter 69 NE 2nd Ave, Delray Beach, FL 33444

Cheffrey Eats Food truck inside of Barrel of Monks Brewing 1141 S Rogers Circle #5 Boca Raton, FL 33487

La Cosinita Latina, Palm Springs Diner's Drive-ins and Dives 5

12 Citizen Pictures Boudler, CO

12 Citizen Pictures Boudler, CO

Butcher & The Bar 510 E Ocean Ave Unit 101, Boynton Beach, FL Rebel House 297 E Palmetto Park Rd, Boca Raton, FL 33432

Rose’s Daughter 69 NE 2nd Ave, Delray Beach, FL 33444

Cheffrey

Butcher & The Bar 510 E Ocean Ave Unit 101, Boynton Beach, FL Rebel House 297 E Palmetto Park Rd, Boca Raton, FL 33432

Cheffrey

S 12 South Florida PBS Boynton Beach, FL

Arts Warehouse, Delray Beach.

Amar Bakery and Cafe, Delray Beach.

Palm Beach Jewish Film Festival, Boynton Beach.

Morikami Park, Delray Beach.

Arts Warehouse, Delray Beach.

Amar Bakery and Cafe, Delray Beach. Palm Beach Jewish Film Festival, Boynton Beach. German-American

Morikami Park, Delray Beach.

Arts Warehouse, Delray Beach.

Amar Bakery and Cafe, Delray Beach.

Palm Beach Jewish Film Festival, Boynton Beach.

S 12 South Florida PBS Boynton Beach, FL

German-American Culture, Lake Worth. On the Town in The Palm Beaches

Morikami Park, Delray Beach.

Arts Warehouse, Delray Beach.

Amar Bakery and Cafe, Delray Beach.

Palm Beach Jewish Film Festival, Boynton Beach.

S 12 South Florida PBS Boynton Beach, FL

German-American Culture, Lake Worth. On the Town in The Palm Beaches

Morikami Park, Delray Beach.

Arts Warehouse, Delray Beach.

Amar Bakery and Cafe, Delray Beach. Palm Beach Jewish Film Festival, Boynton Beach.

S 12 South Florida PBS Boynton Beach, FL

German-American Culture, Lake Worth. On the Town in The Palm Beaches

S 12 South Florida PBS Boynton Beach, FL

Palm Beach Bakery and Cafe, Lantana. In Motion Dancing, Jupiter. On the Town in The Palm Beaches

S = Tourism Branding Content Sponsorship Program (TDC Funded)

NOTE: Production Revenue is reported once with the first Permit/Shot No Permit of each Sponsorship Project.

Palm Beach County Film & Television Commission December

Palm Beach Convention Center FINANCIAL OPERATIONS ANALYSIS REPORT-BUDGET COMPARISON

For the Three Months Ending December 2022

Palm Beach Convention Center

FINANCIAL OPERATIONS ANALYSIS REPORT-PRIOR YEAR COMPARISON For the Three Months Ending December 2022

TDC Marketing Report – February 2023

February Events

Social Media

Social Media Followers

Facebook – 8,717 (December) to 8,748 (January)

Instagram - 2,527 (December) to 2,750 (January)

LinkedIn - 474 (December) to 498 (January)

Instagram Monthly Total Interactions – 101 (December) to 313 (January)

Impressions – 2,120 (December) to 8,405 (January)

Reach – 557 (December) to 1,460 (January)

Generate Profile Visits – 148 (December) to 1,007 (January)

Facebook Monthly Total People Reached – 1,977 (December) to 3,543 (January)

Post Engagements – 21,142 (December) to 15,103 (January)

Page Likes – 27 (December) to 30 (January)

LinkedIn Profile Views - 65 (December) to 64 (January)

Engagements - 98 (December) to 100 (January)

Impressions – 4,492 (December) to 4,836 (January)

Connections - 368 (December) to 387 (January)

First ever Palm Beach Card Show at Palm Beach County Convention Center - YouTube

YouTube

First ever Palm Beach Card Show at Palm Beach County Convention Center. No views 20 seconds ago. WPTV News - FL Palm Beaches and Treasure Coast.

First ever Palm Beach Card Show at Palm Beach County Convention Center - Yahoo News

Yahoo News

First ever Palm Beach Card Show at Palm Beach County Convention Center. Sun, January 15, 2023 at 9:32 PM PST.

Spotlight will shine on functional and decorative hardware at WPE Lancaster

Woodworking Network

... Expo (CCE) co-located with Wood Pro Expo Florida (WPEFL), April 12-14, 2023, Palm Beach County Convention Center, West Palm Beach, Fla.

Garage lighting trends illuminate multifunctional spaces - Woodworking Network

Woodworking Network

will be held on April 13, 2023, at the Palm Beach Convention Center in West Palm Beach, Florida. Have something to say?

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Alex Katz Brings Good Company to Fort Lauderdale | New River Fine Art

NewsBreak Original Located at the Palm Beach Convention Center, the art fair will run March 24th – 27th and showcase a number of world-renowned artists. Read full story.

State of the City: West Palm mayor talks about crime, economy, workers - Palm Beach Post

Palm Beach Post ... West Palm Beach to be "strong and robust" during his annual State of the City address Friday at the Palm Beach County Convention Center

Here's Our Up-to-the-Minute Guide to All the Art Fairs Taking Place Around the World in 2023

Artnet News Art Boca Raton, January 25–30. Palm Beach County Convention Center, Florida ... Palm Beach County Convention Center, West Palm Beach

Developers have eyes on more West Palm Beach growth - Yahoo News

Yahoo News First ever Palm Beach Card Show at Palm Beach County Convention Center. 10d ago ·WPTV- West Palm Beach Scripps.

DEFINITE Room Rental by Month

January 2023 Project Status Report

Department of Environmental Resources Management

Coral Cove Dune Restoration Project: Emergency sand placement near Coral Cove Park is complete. Approximately 36,000 cubic yards of beach-quality sand was placed into the dune Next, native salttolerant vegetation will be planted to help stabilize the newly constructed dune. Dune and beach restoration projects are conducted by Palm Beach County in order to provide protection from storms, space for recreation, and habitat for a variety of wildlife

Singer Island Dune Restoration Project: Emergency sand placement at Singer Island has begun Once completed, the project will include 37,850 cubic yards of sand and the planting of native vegetation to stabilize the restored dune. Construction is projected to last approximately one and a half months. For more information on ERM beach restoration projects, visit https://discover pbcgov org/erm/Pages/Beaches aspx

Sawfish Island Restoration Project: Excavation work continues on the Sawfish Island Project in Jupiter The north basin is being excavated and the rock work for the north jetty will begin in a few weeks. The remaining work includes installation of picnic tables and signage along with the remaining spoil to be beneficially reused for continued habitat restoration at Tarpon Cove The project is slated to be completed by the end of March.

Natural Areas Festival: Join us on Saturday, March 4th from 8:30am-2pm at Winding Waters Natural Area. The Palm Beach County Natural Areas Festival is a free, family-friendly celebration of the beauty and wildness found throughout the 31,000 acre Natural Areas System The festival this year features a 5K/10K Trail Run (the only event that you must pay to enter), guided hikes and kayak tours, wildlife presentations, kid zone, food trucks, environmental exhibitors, and much more. The festival also includes free satellite events during the week at various natural areas throughout the county Visit pbcerm eventbrite com to view the whole schedule and sign up! Mark your calendar and plan now to join us for a wonderful outdoor adventure!

Palm Beach County Board of County Commissioners Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

SAWFISH ISLAND

SINGER ISLAND

CORAL COVE

Sea Turtle Presentation: In January, ERM’s Listed Species Program was invited to speak at the 2023 Robert Welstein Quest for Knowledge Series at South Palm Beach Town Hall Originated by the late Robert Welstein, each month the Town invites its residents to engage in further learning through interesting and educational presentations from a variety of local organizations. ERM’s educational sea turtle presentation received exceptional feedback from the audience, and have been requested to present again for the series in 2024

Run for the Natural Areas: The Run for the Natural Areas 5K/10K is happening on March 4th , 2023 at Winding Waters Natural Area. Experience the sights and sounds of nature as you make your way around beautiful wildlife-packed wetlands Register at runsignup com/runforthenaturalareas

SEA TURTLE PRESENTATION

GIS for Prescribed Burns: ERM staff gave a presentation at the South Florida Interagency Fire Management Council Annual Meeting in Moore Haven, FL on the use of Geographic Information System (GIS) technology for the prescribed fire program With the assistance of the County’s GIS Service Bureau, ERM uses its GPS units to track the real-time location of staff and other resources during prescribed burns. This new method gives all participants the ability to have an accurate location of all the resources, which is vital for the safety of the crews and assists with the efficiency of the burn itself

Winter Adventure Awaits: ERM naturalists are leading the winter series of Adventure Awaits Each event aims to inspire and help connect people with nature Space is limited and advance registration is required for all of these free events. Adventures vary in level from “beginner” to more “advanced,” and each is a different experience. To see the complete listing of events and to reserve your spot, visit pbcerm eventbrite com

Adventure Awaits: Register NOW for a FREE event at PBCERM.EVENTBRITE.COM!

UPCOMING ERM EVENTS

• February 7: WILDLIFE TRACKING at Hypoluxo Scrub

• February 18: BUGGY BIO BLITZ at Delray Oaks

Palm Beach County Board of County Commissioners

Gregg K. Weiss, Mayor, Maria Sachs, Vice Mayor, Maria G. Marino, Michael A. Barnett, Marci Woodward, Sara Baxter, Mack Bernard

PALM BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT

for the period ended December 2022

(1) Estimated Seat Capacity; Adjusted Innovata/OAG Scheduled seats, actual capacity may vary

(2) Percentage Change in load factor is stated in absolute difference

(3) Freight plus mail in US Tons

(4) Landings plus Takeoffs, includes cargo carriers

(5) Per FAA Tower

Palm Beach County Department of Airports

846 PBIA, West Palm Beach , FL 33406-1470

www.pbia.org

PALM BEACH INTERNATIONAL AIRPORT

PALM

BEACH INTERNATIONAL AIRPORT TRAFFIC REPORT for the period ended December 2022

Change in Enplanements by Airline

Change

AIRPORTS COUNCIL INTERNATIONAL

** In metric tons as required by ACI reporting standards includes Mail plus Freight

* Per FAA Tower

FY2023 CONTRACT TRACKING REPORT

SUBCONTRACTS OVER $100,000

O:TDC/Tdcmtgs2022/ContractTrackingReport/Tracking Report Feb.

5. OLD BUSINESS

To: Tourist Development Council

Fr: Emanuel Perry EP

Date: February 7, 2023

Topic: TDC Dashboard February Report–Activity December and FYTD 2023

Bed Tax CollectionsDecember 2022 collected in January @ $8.2M compared to the same month last year @ $7.9M was an increase of 4%. Actual December was (5%) below Budget and 31% above the prior month @ $6.3M. Actual December was 47% higher than 2019, a new record for any December since reporting started.

FYTD23 Collections @ $24M, were higher than last fiscal year to date’s $21M by 14%, reflecting a strong recovery from the pandemic. Fiscal Year to Date collections at $24M are pacing 5% ahead of the Approved Budget. FYTD collections of $24M, 56% higher than our Record 2019. Highlights

Tourist Development Council Dashboard

Current Month 2023 vs. 2022 Fiscal Month 5.A.1

December 2022 Net Hotel Sales increased 5% over Last Year, Non-Hotel Sales increased 13% over Last Year

January Collections for December 2022 increased 4% over L.Y. Over last Month increased 31%; (5%) below

December 2022 Hotel Room Nights Sold increased 2% over the same month Last Year.

December 2022 Hotel Room Nights Available for Sale increased 3% over Last Year. 18,905 Rooms Open.

December 2022 Passengers through PBI increased 8% over the same month Last Year.

December 2022 Est. Seat Capacity at PBI decreased (2%) over the same month Last Year.

Tourist Development Council Dashboard Fiscal Year 2023 vs. 2022 5.A.1

FY2023 Net

FYTD 2023 Hotel Net Sales increased 17% over Last Year, Non-Hotel Sales increased 15% over Last Year

FYTD 2023 Collections increased 14% over Last Year, compared to FYTD Budget higher by 5%

FYTD 2023 Hotel Room Nights Sold increased 11% over Last Year

FYTD 2023 Hotel Room Nights Available for Sale increased 2% from Last Year

December 2022 Passengers Through PBI is up 26% over Previous 12 Month Rolling Actuals

December 2022 at 98,700 up 10% over Last Year ; F&B at 67,400 increased 16%; Arts & Entertainment at 20,400 down (6%); Hotels at 10,900 up 12%

Tourist Development Council Dashboard

Current Month 2023 vs. 2019 Fiscal Month 5.A.1

January Collections for December 2022 were 47% above December FY19. This was a Record, the highest FY December of Collections ever, 4% above December FY22.

December 2022 Hotel Room Nights Sold increased 5% over FY 2019 for the same month.

December 2022 Hotel Room Nights Available for Sale increased 11% over Year 2019. 18,905 Rooms Open.

December 2022 Net Hotel Sales increased 42% over Year 2019, Non-Hotel Sales increased 109% over Year 2019 December 2022 Passengers through PBI increased 7% over FY 2019 for the same month December 2022 Est. Seat Capacity at PBI increased 3% over FY 2019 for same month

Tourist Development Council Dashboard

Fiscal Year 2023 vs. 2019 5.A.1

FY2023 Net Rental Revenue

FYTD 2023 Hotel Net Sales increased 52% over 2019, Non-Hotel Sales 111% higher than FYTD 2019

FYTD 2023 Collections increased 56% over FYTD 2019, and 14% higher than FYTD 2022

FYTD 2023 Hotel Room Nights Sold increased 9% over FYTD 2019

FYTD 2023 Hotel Room Nights Available for Sale increased 11% from same period 2019

December 2023 FYTD Passengers Through PBI increased 2% over FYTD 2019 12 Month Rolling Actuals

December 2022 at 98,700 up 3% over 2019 ; F&B at 67,400 up 9%; Arts & Entertainment at 20,400 down (11%); Hotels at 10,900 down (4%) over FY 2019

GROSS COLLECTIONS NET COLLECTIONS

PALM BEACH COUNTY

6. NEW BUSINESS

Recommended

Recommended

Event Fact Sheet

Event Name: Southeast Championship

Event Owner: Prospect Wire 2, LLC

Grantee: Prospect Wire 2, LLC

Funding Recommendation: $20,000 (Category G Grant)

Dates: June 3-7, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: High School (13U, 14U, 15U, 16U, 17U & 18U)

Proposed Venues: Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium

Estimated Participation & Projecting 180 total teams (160 traveling & 20 from South Florida)

Room Nights:

160 traveling teams * 15 players per team = 2,400 total youth athletes

160 traveling teams * 15 spectators per team = 2,400 total adult spectators

4,800 total traveling participants / 5 people per room = 960 rooms

960 rooms * 3 nights = 2880 room nights. Category G contracted room nights: 2,000

Estimated Economic Impact: 2400 youth athletes * $120.36 avg. daily spending * 3 days = $866,592

2400 adult spectators * $240.71 avg. daily spend * 3 days = $1,733,112

Total Visitor Spending = $357,458

Game

www.PalmBeachSports.com

Event Description:

The Palm Beach County Sports Commission is partnering with Prospect Wire Baseball to host the Southeast Championship at Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium on June 3-7, 2023. The Florida Fall Classic will feature approximately 180 teams consisting of 2700 athletes competing in a variety of age groups (13U, 14U, 15U, 16U, 17U & 18U). An estimated 160 teams and 2400 athletes will be traveling from outside of the South Florida region. Teams are guaranteed to play a minimum of three (3) games.

Prospect Wire Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. This organization hosts over 100 events annually.

Event History:

This will be the 16th year of the SE Classic and the second time it will be held in Palm Beach County. In 2022, due to teams canceling because of inclement weather the Southeast Championship had 455 room nights.

Marketing & Media

Prospect Wire has a robust social media following and email database. Prospect wire has over 40,000 followers on Instagram and over 11,000 followers on Facebook.

About Prospect Wire Baseball:

Starting in Florida, Prospect Wire began organizing individual showcases and team tournaments for one of the most talent-rich states in the U.S. Today, Prospect Wire has expanded their events into other parts of the United States with the goal of bringing a unique experience to players, coaches, and families nationwide. Prospect Wire runs a variety of events such as individual showcases, team tournaments, combines, parent seminars, ID Camps, and more. By running these events, Prospect Wire gets the first look at a lot of prospects and has established a database of accurate, reliable reports on high school players. The database is fed through Prospectwire.com and is viewable via the internet. Prospect Wire also works with colleges, and Major League Baseball Scouts to share information on prospects, help connect players to colleges, and to follow players as they progress through the different levels of baseball.

PBCSC Responsibilities:

• Operational and logistical support

• Communication with Ball Park of the Palm Beaches and Roger Dean Chevrolet Stadium

• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)

• Financial support to offset costs help offset event-related expenses

Primary Benefits:

• Substantial room night generation for the June timeframe

• This event will utilize Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium

• This event enhances Palm Beach County’s resume as a premier destination for baseball

Event Fact Sheet _

Event Name: 106th Amateur Championship

Event Owner: Florida State Golf Association (FSGA)

Proposed Dates: June 8-11, 2023

Funding: $5,000 (Category G Grant)

Sport: Golf

Level of Competition: Amateur

Age Range: Open to all ages

Venue: Turtle Creek Club (hotel impact will be in Palm Beach County)

Estimated # of Attendees: 168 golfers

336 attendees (estimating at 2 attendees per golfer - caddies, and spectators)

Estimated # of Room Nights: 540 room nights

504 total participants (168 golfers and 336 attendee)

Projecting 404 participants will need hotel stays (80% of participation) (404 traveling participants @ 3 per room = 135 rooms x 4 nights)

Estimated Economic Impact: $388,987

404 traveling participants * $240.71 average daily stay * 4

Event Description:

The Florida State Golf Association (FSGA) will host its 106th Amateur Championship at Turtle Creek Club in Tequesta, from June 8-11. The 106h edition of the Amateur Championship will feature 168 golfers competing in 72 holes of individual gross stroke play. The event will feature a 36-hole cut If necessary, there will be a hole-by-hole “sudden death” play-off for the Championship.

Golfers must qualify to compete at this prestigious event. The FSGA stages fourteen (14) qualifying events that are gateways to competing at the Amateur Championship.

Just Bring Your Game

Palm Beach County Sports Commission

2195 Southern Blvd., West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

Florida’s Amateur Championship is one of the oldest and most prestigious amateur golf tournaments in the United States The Amateur Championship has a rich history dating back to 1913 with A.C. Ulmer winning the first of four titles. Other past champions include Carl Dann Jr. (5-time champion & Hall of Fame inductee), Don Bisplinghoff (4-time champion & Hall of Fame inductee), Bob Murphy, Doug Sanders, Gary Koch, Jerry Pate, Buddy Alexander, and Blayne Barber. Palm Beach County has hosted the Amateur Championship on four previously occasions (105th Amateur Championship in 2022, 102nd Amateur Championship in 2019, 100th Amateur Championship in 2017, and the 96th Amateur Championship in 2013).

Event Schedule:

Wednesday, June 7th

• 8:00 AM - 5:00 PM – Player registration at Turtle Creek Club

Thursday, June 8th

• 7:30 AM - 9:27 AM - Round one tee times off of #1 and #10 at Turtle Creek Club

Friday, June 9th

• 7:30 AM - 9:27 AM - Round Two tee times off of #1 and #10 at Turtle Creek Club

• After the completion of play the field will be cut to low 70 players and ties

Saturday, June 10th

• 7:30 AM - 9:27 AM Round Three tee times off of #1 and #10 at Turtle Creek Club

Sunday, June 11th

• 7:30 AM - 9:27 Final Round tee times off of #1 and #10 at Turtle Creek Club

• Awards ceremony immediately following the completion of play

Event History:

The Florida State Amateur is the oldest sports event to take place annually in the United States The 96th Amateur Championship made its debut in Palm Beach County during the summer of 2013. A total of 291 room nights were tracked. In 2017, the 100th Amateur Championship returned to Palm Beach County at The Bear’s Club, and 483 room nights were tracked. The 102nd Amateur Championship was awarded to Palm Beach County and generated 599 room nights. The 105th Amtuer Championship was awarded to Palm Beach County and generated 513 room nights.

2013: 96th Amateur Championship – 291 room nights (Jupiter Hills Club)

2017: 100th Amateur Championship – 438 room nights (The Bear’s Club & Lost Tree Club)

2019: 102nd Amateur Championship – 599 room nights (Loxahatchee Club & Jonathan’s Landing)

2022: 105th Amateur Championship – 513 room nights (The Bears Club & Lost Tree Club)

Benefits:

 The event has the potential to generate room nights and economic impact during the month of June

 Hosting the Amateur Championship enhances Palm Beach County’s profile as a golf destination

 This is Florida’s premier amateur golf event.

 The Amateur Championship is one oldest and one of the most prestigious sports events in Florida.

 The FSGA has brought multiple events to Palm Beach County, especially over the last 7 years, and will continue to do so with the Palm Beach County Sports Commission’s support.

Responsibilities:

 Assist with logistical support, as needed

 Assist with marketing, public relations, and event promotions, as needed

 Assist with housing and transportation needs

 Grant Funding

Event Fact Sheet

Event Name: Prospect Select – Palm Beach Classic & Palm Beach Classic Futures

Event Owner: Prospect Select Baseball, Inc.

Grantee: Prospect Select Baseball, Inc.

Bid Recommendation: $35,000 (Category G Grant)

FSF Funding: Up to $15,000 payable to event

Dates: Palm Beach Classic – June 9-14, 2023 Palm Beach Classic Futures – June 15-18, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: High School (13U, 14U, 15U, 16U, & 17U/18U)

Proposed Venues: Ballpark of the Palm Beaches (up to 13 total diamonds) Roger Dean Chevrolet Stadium (up to 13 total diamonds) Santaluces Athletic Complex (up to 4 total diamonds)

Estimated Participation & Projecting 350 total teams (200 traveling & 150 drive market/S Fla) Room Nights: 200 traveling teams * 17 players per team = 3,400 total youth athletes 200 traveling teams * 2 coaches per team = 400 total coaches

*Category G Grant Contract Room Night Projection – 6,075

Estimated Economic Impact:

3,400 youth athletes * $120 avg. daily spending * 4.5 days = $1,836,000

400 coaches * $240 avg. daily spending * 4.5 days = $432,000

3,400 adult spectators * $240 avg. daily spending * 4.5 days = $3,672,000

Total Visitor Spending = $5,940,500

Event Description:

The Palm Beach County Sports Commission is partnering with Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to host Prospect Select Baseball’s National Showcase, which is named the Palm Beach Classic. Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation.

The Palm Beach Classic, which is scheduled for June 9-14, 2023, and the Palm Beach Classic Futures on June 15-18, 2023, will feature over 350 teams consisting of more than 5,000 athletes. The Ballpark of the Palm Beaches, Roger Dean Stadium, and the Santaluces Athletic Complex, will come together and offer over 30 diamonds to accommodate the arrival of baseball players and baseball games. At least 220 of the 350 teams will travel from outside of Florida and bring 3,400 athletes and 7,200 total visitors (athletes, coaches, & spectators). The Palm Beach Classic Futures was a new event in 2021, featuring a showcase for 13U teams.

The Palm Beach Classic and Futures will attract travel teams from across the United States, Canada, Puerto Rico, Venezuela, Dominican Republic, and the Bahamas. Prospect Select presents a wood bat only format, featuring age groups from 13U up to 18U

Prospect Select Baseball will also bring its prestigious TOPPS Showcase to Palm Beach County. The TOPPS Showcase will take place in conjunction with the Palm Beach Classic and features 80 of the most talented high school baseball players in the country. These players will compete in a variety of skills competitions before playing in the TOPPS All-Star Game.

Event History:

The Prospect Select Baseball National Showcase was created in 2008 and took place on the Treasure Coast over a 9-year span. This event, which was called the “Vero Beach Classic”, quickly developed into one of the largest high school baseball tournaments in the nation. The event achieved a remarkable 33% average annual growth rate based upon the number of participating teams.

In 2017, the Palm Beach County Sports Commission partnered with Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and Palm Beach County Parks and Recreation to bring the Prospect Select Baseball National Showcase to Palm Beach County. The event was rebranded as the “Palm Beach Classic”. During its inaugural happening in The Palm Beaches, the Prospect Select Baseball National Showcase (Palm Beach Classic), featured over 250 teams and created 5,490 trackable room nights at Palm Beach County hotels In the 2018, the event tracked 4,963 room nights and another 4,066 in 2019. Due to the Covid-19 pandemic, the 2020 event scheduled in Palm Beach County was relocated to Viera, FL. In 2021,

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this event was able to accumulate 4,952 room nights, despite the Covid-19 cloud. In 2022, the combined events tracked 7,077 room nights.

Marketing & Media:

Prospect Select Baseball draws over 600 teams from New England to Florida, and Colorado to Texas. Prospect Select Baseball also recruits international teams from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.

Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month.

About Prospect Select Baseball:

Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to South Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.

The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.

PBCSC Responsibilities:

• Operational and logistical support

• Volunteer recruitment

• Coordination between the Ball Park of the Palm Beaches, Roger Dean Stadium, and Palm Beach County Parks and Recreation.

• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)

• Financial support to offset costs help offset event-related expenses

Primary Benefits:

• Substantial room night generation for the summer timeframe (June)

• This event will utilize Ballpark of the Palm Beaches, Roger Dean Chevrolet Stadium, and the Santaluces Athletic Complex

• This event enhances Palm Beach County’s resume as a premier destination for baseball

• Palm Beach County would be home to the second largest high school baseball tournament in the nation (based on team and athlete participation)

EVENT DESCRIPTION

CATEGORY G GRANT APPLICATION REQUEST SUMMARY

The Junior Tour Powered by Under Armour Summer National Championship

The Junior Tour Powered by Under Armour Summer National Championship is conducted at the end of the Spring Season (March-May). The top 8 points leader from each age division are invited to the National Championship. The Junior Athletes are divided into 4 Co-Ed age divisions; 6-8 years old, 9-11 years old, 12-14 years old and 15-18 years old. The Junior Athletes are represented from 18 different states, Connecticut, Florida, Illinois, California, Tennessee, and Texas just to name a few. League play includes 400 plus events throughout the different regions, each region hosts six 9 Hole Individual Stroke Play League Matches

The Summer National Championships are being held at PGA National Resort in Palm Beach Gardens from June 19-25, 2023 Championship round are divided into two age groups 6-8 Age Group and 9-18 Age Groups. Each age group has 2 days of Championship golf; 6-8 Age Group will play 9 holes each day for an 18 Hole National Championship, 9-11, 12-14, 15-18 Age Groups will play 18 holes each day for a 36 Hole National Championship. 600 youth golfers from across the country are expected to compete in the Summer National Championship.

GRANTEE

The National Junior Tour, LLC

CONTACT Ray Taranto / (240) 832-3237

BID/GRANT Grant

GRANT FUNDS REQUESTED

GRANT FUNDS RECOMMENDED

APPLICABLE CATEGORIES

$40,000-$50,000

$25,000

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED National

MARKETING PLAN

EVENT OWNER ESTIMATES

SPONSORSHIP BENEFITS

The event is marketed to those who qualify through their local leagues directly, via corporate social media. This is an invitational event for those who have qualified through seasonal (Spring 2022) junior tour league play.

Estimated Economic Impact – $1,305,257.40

Estimated Room Nights – 2,000

Live links on registration pages

PBCSC materials distributed in Under Armour player gift bags

Four (4) tickets to welcome reception

One (1) entry to the adult-junior golf tournament

PRIOR EVENT HISTORY

PREVIOUSLY APPROVED FUNDS

Sponsor logos on website, television coverage, press conferences, leaderboards, golf genius communications and social media post

’22– 1,825 Room Nights

’22 - $25,000 (Category G Grant)

Date: 1/20/2023

To: Grant Committee From: Sports Development

Subject: Perfect Game Summer Events

The Palm Beach County Sports Commission is bidding on a series of Perfect Game events, which would take place during the months of June and July in 2023. Palm Beach County’s spring training facilities (The Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium) would be the sites for these summer sports tourism products.

The Perfect Game Summer events will bring 215 teams, consisting of 9,413 visiting attendees (players, coaches, and spectators). This series of Perfect Game events is projected to generate 8,354 hotel room nights and $7.4 million of economic impact. The following lists the events that would be combined into grant contracts with the recommended grant award:

1.) Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship

a. June 19-23 & July 1-5, 2023

b. 4,000 hotel room nights

c. $54,000 grant from Category G

d. $10,000 grant from Florida Sports Foundation

2.) Perfect Game Endless Summer Classic

a. July 6-9, 2023

b. 738 hotel room nights

c. $8,000 grant from Category G

3.) Perfect Game 17U Florida World Series / Perfect Game National Org Challenge

a. July 7-10, 2023

b. 1,481 room nights

c. $18,500 grant from Category G

d. $5,000 from Florida Sports Foundation

4.) Perfect Game 13U National Showcase / Perfect Game 14U National Showcase

a. July 23-25 & July 29-31, 2023

b. 1,101 hotel room nights

c. $14,000 grant from Category G

d. $5,000 grant from Florida Sports Foundation

5.) Perfect Game World Wood Bat Association (WWBA) Florida Invitationals

a. July 21-23 & July 28-30, 2023

b. 1,034 hotel room nights

c. $13,500 grant from Category G

Total Category G Grant Funding = $108,000

Total State Funding = $20,000

Total Estimated Room Night Production = 8,354 Room Night Acquisition Cost = $12.90 per room night

A majority of these events have been being relocated from other communities in Florida or the southeastern United States

Event Fact Sheet

Event Name: Perfect Game Ultimate Baseball Championship / Perfect Game 13U WWBA National Championship

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $54,000

FSF Funding: $10,000

Dates: June 19-22 & July 1-5, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: 13 – 18 years of age

Proposed Venues: Ballpark of the Palm Beaches

Estimated Participation: 76 total teams with 68 teams requiring hotel stays.

3,196 out-of-county attendees – 68 teams (1,224 athletes, 136 coaches, & 1,836 spectators)

376 local attendees – 8 teams (144 athletes, 16 coaches, & 216 spectators)

Room Nights: 4,000 room nights (889 rooms * 4.5-night stay)

Economic Impact: $4,026,960

(per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring two (2) amateur baseball tournaments to Ballpark of the Palm Beaches during the summer of 2023 The Perfect Game Ultimate Baseball Championship will take place on June 19-22, 2023, and the Perfect Game 13U Wood World Bat Association (WWBA) National Championship will take place on July 1-5, 2023. Both these events made their Palm Beach County debut in 2021 and the Palm Beach County Sports Commission is seeking to host these events for the third straight year in 2023.

The Perfect Game Ultimate Baseball Championship features 40 teams, consisting of 720 athletes, competing in an 18U invitational only tournament. Approximately 80 coaches and 1,440 spectators will accompany the players. This is a wood bat only tournament with a pool play format Each team is guaranteed 4 games. Only one team will claim a championship.

The Perfect Game 13U Wood World Bat Association (WWBA) National Championship will feature 36 teams, consisting of 648 players competing in a 13U invitational-only event. Approximately 72 coaches and 1,296 spectators will attend with the players. This event is also a wood bat only tournament with a pool play format. Each team is guaranteed 4 games with one team standing alone as the 13U National Champion.

Out of the 76 teams, a total of 68 are expected to require hotels. Total participation requiring hotels would equal a projected 1,224 athletes, 136 coaches, and 1,836 spectators. Perfect Game would utilize all 13 diamonds at Ballpark of the Palm Beaches

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches this past fall. These events take place during a 3-week stretch in in October. In 2022, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 340 traveling teams with 6,120 athletes and 1,000+ scouts. Perfect Game events generated 17,027 hotel room nights during October of 2022.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for four (4) straight years. The Perfect Game Ultimate Baseball Championship

and 13U WWBA National Championship expanded its partnership with Palm Beach County when these events relocated to The Ballpark of the Palm Beaches during the summer months in 2021. This coming summer of 2023, the Sports Commission will host nine (9) Perfect Game tournaments. Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2023 This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

Perfect Game Ultimate Baseball Championship Event Schedule:

Monday, June 19: Team Registration & Opening of Pool Play

Tuesday, June 20: Pool Play takes place from 8am to 10pm

Wednesday, June 21: Elimination rounds / consolation games takes place from 8am to 8pm

Thursday, June 22: Championship Game / consolation games

Perfect Game 13U Wood World Bat Association (WWBA) National Championship:

Saturday, July 1: Team Registration & of Pool Play

Sunday, July 2: Pool Play takes place from 8am to 10pm

Monday, July 3: Pool Play takes place from 8am to 8pm

Tuesday, July 4: Elimination rounds / consolation games takes place from 8am to 6pm

Wednesday, July 5: Championship Game / consolation games

Event History:

The Perfect Game Ultimate Baseball Championship took place at the Hoover Met Sports Complex in Hoover, Alabama from 2018-2020. The Perfect Game WWBA 13U National Championship previously took place at the 5 Plex – Lee County Sports Development Complex and JetBlue Park in Lee County. Both events combined generated just over 3,600 room nights in 2020.

The Palm Beach County Sports Commission relocated the Perfect Game Ultimate Baseball Championship and the Perfect Game WWBA 13U National Championship to Ballpark of the Palm Beaches in 2021. The Perfect Game Ultimate Baseball Championship is responsible for 1,026 room nights and the WWBA 13U National Championship is accountable for 2,610 room nights. The total room night output for both events = 3,636.

2195 Southern

3180 Fax: (561) 233-3125

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

Event Fact Sheet

Event Name: Perfect Game Endless Summer Classic

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $8,000

FSF Funding: N/A

Dates: July 6-9, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: 17U – 18U

Proposed Venues: Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

Estimated Participation: 40 total teams with 25 teams requiring hotel stays.

987 out-of-county attendees – 25 teams (375 athletes, 50 coaches, & 562 spectators)

592 local attendees – 15 teams (225 athletes, 30 coaches, & 337 spectators)

Room Nights: 738 room nights (246 rooms * 3-night stay)

Economic Impact: $516,600 (per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to host the Perfect Game Endless Summer Classic at The Ballpark of the Palm Beaches on July 6-9, 2023. The Perfect Game Endless Summer Classic has taken place in Palm Beach County, since the opening of The Ballpark of the Palm Beaches in 2017. The tournament will feature 40 teams (25 out of area teams) competing in the 13U, 14U, and 15U age groups. The teams will compete in pool play to start the tournament followed by the playoff/ bracket play. Each team is guaranteed 4 games. There will also be a skills competition held in conjunction with the baseball tournament.

Out of the 40 teams, a total of 25 are expected to require hotels. Total participation requiring hotels would equal a projected 375 athletes, 50 coaches, and 562 spectators. Perfect Game would utilize a total of 8 diamonds at The Ballpark of the Palm Beaches A total of 738 hotel room nights and $516,600 in economic impact are expected for The Palm Beaches’ hospitality industry.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches this past fall. These events take place during a 3-week stretch in in October. In 2022, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 340 traveling teams with 6,120 athletes and 1,000+ scouts. Perfect Game events generated 17,027 hotel room nights during October of 2022.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for four (4) straight years. The Perfect Game Ultimate Baseball Championship and 13U WWBA National Championship expanded its partnership with Palm Beach County when these events relocated to The Ballpark of the Palm Beaches during the summer months in 2021. This coming summer of 2023, the Sports Commission will host nine (9) Perfect Game tournaments. Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2023. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

Event History:

The Perfect Game Endless Summer Classic debuted in 2017 at The Ball Park of the Palm Beach Beaches. The event has taken place every year at The Ballpark of the Palm Beaches, since 2017 (except 2020 due to Covid-19). Over its 4-year history, this event averages 555 hotel room nights. The event is expected to grow in 2023.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game 17U Florida World Series / Perfect Game 18U National Org Challenge

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $18,500

FSF Funding: $5,000

Dates: July 7-10, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: 17U – 18U

Proposed Venues: Ballpark of the Palm Beaches & Roger Dean Chevrolet Stadium

Estimated Participation: 43 total teams with 36 teams requiring hotel stays.

1,692 out-of-county attendees – 36 teams (648 athletes, 72 coaches, & 972 spectators)

7 local attendees – 10 teams (126 athletes, 14 coaches, & 189 spectators)

Room Nights: 1,481 room nights (423 rooms * 3.5-night stay)

Economic Impact: $1,036,350

(per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA to bring two (2) new amateur baseball tournaments to The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium during the summer of 2023. The Perfect Game 17U Florida World Series will take place on July 7-10, 2023, at The Ballpark of the Palm Beaches, and the Perfect Game 18U National Org Challenge will also take place on July 7-10 at Roger Dean Chevrolet Stadium. The Perfect Game 17U Florida World Series is relocating to The Palm Beaches after a 2-year stint at the Boombah Sports Complex in Sanford, FL. The Perfect Game 18U National Org Challenge is relocating to The Palm Beaches after the inaugural event took place Auburndale, FL last year (2022). The Perfect Game 17U Florida World Series consists of 28 teams while the Perfect Game 18U National Org Challenge will field 15 teams. Both tournaments guarantee teams a minimum of 3-games.

Both events will bring a combined 43 teams with 774 athletes, 86 coaches, and 1,161 spectators. The Perfect Game 17U Florida World Series and its 28 teams will compete in 7 pools of 4 teams. The Perfect Game 18U National Org Challenge and its 15 teams will compete in 3 pools of 5 teams. This is a wood bat only tournament. After pool play, all teams will be seeded and advanced to bracket play.

Out of the 43 teams, a total of 36 are expected to require hotels. Total participation requiring hotels would equal a projected 648 athletes, 72 coaches, and 972 spectators. Perfect Game would utilize a total of 16 diamonds at The Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium. A total of 1,481 hotel room nights and $1,036,350 in economic impact are expected for The Palm Beaches’ hospitality industry.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches this past fall. These events take place during a 3-week stretch in in October. In 2022, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 340 traveling teams with 6,120 athletes and 1,000+ scouts. Perfect Game events generated 17,027 hotel room nights during October of 2022.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for four (4) straight years. The Perfect Game Ultimate Baseball Championship

and 13U WWBA National Championship expanded its partnership with Palm Beach County when these events relocated to The Ballpark of the Palm Beaches during the summer months in 2021. This coming summer of 2023, the Sports Commission will host nine (9) Perfect Game tournaments.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2023. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for Palm Beach County’s hospitality industry.

Event History:

The Perfect Game 17U Florida World Series is relocating to The Palm Beaches after a 2-year stint at the Boombah Sports Complex in Sanford, FL. The Perfect Game 18U National Org Challenge was created in 2022 and took place at Auburndale, FL

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

Event Fact Sheet

Event Name: Perfect Game 13U National Showcase / Perfect Game 14U National Showcase

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $14,000

FSF Funding: $5,000

Dates: July 21-23 & July 28-30, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: 13U-14U

Proposed Venues: Ballpark of the Palm Beaches

Estimated Participation: 460 athletes, 690 spectators, 80 instructional coaches, and 240 scouts

Room Nights: 1,101 room nights (367 rooms * 3-night avg. stay)

Economic Impact: $1,029,000 (per Florida Sports Foundation calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA in organizing two (2) showcase events, which will attract the most talented youth baseball players in the 13 & 14 age groups

The Perfect Game 13U National Showcase will take place on July 21-23, 2023, and the Perfect Game 14U National Showcase will take place on July 28-30, 2023 The inaugural Perfect Game 13U National Showcase took place at The Ballpark of the Palm Beaches in 2021 and will return to Palm Beach County

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Palm Beach County Sports Commission

2195 Southern Blvd., Suite 550 West Palm Beach, FL 33406 – (561) 233-3180 Fax: (561) 233-3125

www.PalmBeachSports.com

for its third consecutive year in 2023. The Perfect Game 14U National Showcase relocated to Ballpark of the Palm Beaches in 2022, after a 4-year stint at JETBLUE Park in Fort Myers, FL. Both events will invite 150 of the top prospects competing in the 13U and 14U age categories. A total of 460 athletes and over 1,000 attendees with spectators, instructional coaches, and scouts will travel to The Palm Beaches, FL.

At each showcase, Perfect Game provides workout sessions that includes a 60-yard dash with catching throwing exercises, a batting practice session, and fourteen (14) full-length games. Players are filmed and ranked, which will expose them to professional scouts and college coaches.

The tourism benefits will be strong. The Perfect Game 13U & 14& National Showcases combined is projected to create 1,101 room nights and $1,029,00 in economic impact. Last summer of 2022, both these events created 1,141 room nights for Palm Beach County hotels.

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches this past fall. These events occured during a 3-week stretch in in October. In 2022, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 340 traveling teams with 6,120 athletes and 1,000+ scouts. Perfect Game events generated 17,027 hotel room nights during October of 2022.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for four (4) straight years. Palm Beach County’s summer of Perfect Game events continues to get richer with the 13U & 14U National Showcases. This coming summer of 2023, the Sports Commission will host at total of nine (9) Perfect Game tournaments.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2023. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time the county’s hospitality industry.

Event History:

The Perfect Game 13U National Showcase debuted at Ballpark of the Palm Beaches during the summer of 2021 and created 369 room nights. Last summer of 2022, both the Perfect Game 13U & 14U National Showcases, created 1,141 room nights for Palm Beach County hotels.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

Perfect Game developed its own television platform, known as Perfect Game TV. The Perfect Game Ultimate Baseball Championship and WWBA 13U World Championship will feature some of their games on this television platform. Perfect Game TV is broadcast on Apple TV, Roku, Amazon, and Direct TV.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Perfect Game is the premier provider of amateur baseball events, hosting the highest quality of travel team tournaments and individual showcases throughout the country. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today. Perfect Game is regarded as one of the largest and most successful amateur sports organizations.

Event Fact Sheet

Event Name: Perfect Game World Wood Bat Association (WWBA) Florida Invitationals

Event Owner: Perfect Game USA, Inc.

Grant Recommendation: $13,500

FSF Funding: $5,000

Dates: July 21-23 & July 28-30, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: 14U, 16U & 17U on July 21-23 13U, 15U & 18U on July 28-30

Proposed Venues: The Ballpark of the Palm Beaches

Estimated Participation: 70 total teams

2,068 out-of-county attendees – 44 teams (792 traveling athletes, traveling 88 coaches, & traveling 1,188 spectators)

658 local attendees – 26 teams (468 local athletes, 52 local coaches, & 702 local spectators)

Room Nights:

1,034 room nights (517 rooms * 2-night stay)

Economic Impact: $827,200 (per DI Sports Calculator)

Event Description:

The Palm Beach County Sports Commission is partnering with Perfect Game USA on a bid to bring the Perfect Game World Wood Bat Association (WWBA) Florida Invitationals to The Palm Beaches, for the second consecutive year The 14U, 16U & 17U age groups are scheduled to take place at Ballpark of the Palm Beaches on July 21-23. The 13U, 15U & 18U age groups are slated to take place at Ballpark of the Palm Beaches on July 28-30 The Palm Beach County Sports Commission relocated the Perfect Game WWBA Florida Invitationals from JetBlue Park in Fort Myers, FL to Ballpark of the Palm Beaches in 2022.

The Perfect Game WWBA Florida Invitationals 70 teams, consisting of 1,260 athletes. Approximately 140 coaches and 1,890 spectators will accompany the players. This is a wood bat only tournament Out of the 70 teams, a total of 44 teams are expected to require hotels. Total participation requiring hotels would equal a projected 792 athletes, 88 coaches, and 1,188 spectators. Perfect Game would utilize all 13 diamonds at Ballpark of the Palm Beaches. The event is expected to generate 1,034 hotel room nights and $827,200 in economic impact.

Schedule: Perfect Game WWBA Florida Invitationals (14U, 16U & 17U):

Wednesday, July 21: Team Registration & Opening of Pool Play

Thursday, July 22: Pool Play takes place from 8am to 10pm

Friday, July 23: Bracket Play - Elimination rounds & Consolation games from 8am to 8p

Schedule: Perfect Game WWBA Florida Invitationals (13U, 15U & 18U):

Tuesday, July 28: Team Registration & Opening of Pool Play

Wednesday, July 29: Pool Play takes place from 8am to 10pm

Thursday, July 30: Bracket Play - Elimination rounds & Consolation games from 8am to 8pm

History:

The event was based at JetBlue Park in Fort Myers since its inception in 2015. The Palm Beach County Sports Commission relocated the event to Ballpark of the Palm Beaches during the summer of 2022. The event generated 1,012 hotel room nights in 2022

Vision of Partnership:

Perfect Game USA has been a major partner for the Palm Beach County Sports Commission. The Perfect Game World Wood Bat Association (WWBA) World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals took place at Roger Dean Chevrolet Stadium and Ballpark of the Palm Beaches this past fall. These events take place during a 3-week stretch in in October. In 2022, the Perfect Game WWBA World Championship, 14U World Championship, Freshman World Championship, Underclassman World Championship, and 15U-18U Fall Invitationals attracted 340 traveling teams with 6,120 athletes and 1,000+ scouts. Perfect Game events generated 17,027 hotel room nights during October of 2022.

Perfect Game is increasing its presence in The Palm Beaches. The Sports Commission has won bids to host new Perfect Game events for four (4) straight years. The Perfect Game Ultimate Baseball Championship and 13U WWBA National Championship expanded its partnership with Palm Beach County when these events relocated to Ballpark of the Palm Beaches during the summer months in 2021. This coming summer of 2023, the Sports Commission will host nine (9) Perfect Game tournaments.

Our Sports Commission is working on additional relocation opportunities for Perfect Game WWBA events during the summer of 2023. This effort is creating multiple weeks of baseball showcases in June and July, which generate a significant hotel impact during the greatest need time for the county’s hospitality industry. The Perfect Game WWBA Florida Invitationals would create tourism over two-weekends during the month of July.

Marketing & Media:

Perfect Game’s reputation as a baseball scouting service is unsurpassed. Perfect Game events will receive significant media exposure in baseball publications, especially the renowned “Baseball America” and “Baseball Weekly”.

About Perfect Game:

Perfect Game USA is the largest amateur baseball scouting service, hosting hundreds of showcases and tournaments each year. Perfect Game events attract the most talented amateur baseball players in the

United States and beyond. Perfect Game is a vital organization to American baseball. A total of 13,892 of Perfect Game’s alumni have been selected in the Major League Baseball (MLB) Draft.

Perfect Game continues to grow as an organization. Expanding from approximately 2,000 teams in 2013 to more than 12,000 teams participating in tournaments and showcases today Perfect Game is regarded as one of the fastest growing sports organizations in amateur sports.

EVENT DESCRIPTION

CATEGORY G GRANT APPLICATION REQUEST SUMMARY

USTA Girls’ National 12 Clay Court Championships

This United States Tennis Association (USTA) youth tennis tournament will take place at the Polo Club of Boca Raton, which is a private tennis facility that maintains 29 clay courts. This event, scheduled to take place from July 9-16, 2023, features 128 12-and-under players compete in a modified compass singles draw and in a 64 single elimination doubles draw; first day is opening ceremonies and mandatory player meeting followed by 6 days of singles and doubles competition. These 12U girls start competing in January in state, regional, designated and national tournaments to qualify for this prestigious national championship event. This event is one of four national championships held in the United States for this age division. Players are guaranteed 3 singles matches, one a day so all families/players are committed for 5 days of play before elimination.

GRANTEE

CONTACT

GRANT FUNDS REQUESTED

GRANT FUNDS RECOMMENDED

FSF FUNDING

APPLICABLE CATEGORIES

Polo Club of Boca Raton Property Owners Association, Inc.

Jean Mills / (561) 995-1280

$10,000

$5,000 (FY 23)

Will apply for funding (combined with Boys event)

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

The event is advertised on the USTA website, on the USTA Florida Section website, and on the tournament website.

EVENT OWNER ESTIMATES

Estimated Economic Impact – $142,350

Estimated Room Nights – 500

SPONSORSHIP BENEFITS

Logo and link to the event website; Banner onsite Recognition on all tournament materials

EVENT DESCRIPTION

CATEGORY G GRANT APPLICATION REQUEST SUMMARY

USTA Boys 18’s & 16’s National Clay Court Championships

This tournament is the highest level USTA junior tennis tournament in the country for boys 18u & 16u divisions. This event will be held from July 9-16, 2023, at the Boca Swim & Racquet Club, Delray Beach Tennis Center, Delray Swim & Tennis Club, Boca Grove Country Club, Boca West Country Club, The Oaks, Palm Beach Gardens Tennis Center. The draw consists of more than 450 of the highest-ranked players in the US competing in singles and doubles competition. Over 70 NCAA Collegiate Coaches will be in attendance scouting participants with many receiving college scholarships.

GRANTEE

Player’s International Management, Inc.

CONTACT Mark Baron / (561) 330-6000

BID/GRANT Grant

GRANT FUNDS REQUESTED

GRANT FUNDS RECOMMENDED

FSF FUNDING

APPLICABLE CATEGORIES

$40,000

$20,000 (FY 23) based on room night projection of 2,500

$3,000

Sanction Fees, Site Fees, Officials, Awards (non-monetary), Equipment, Rentals, Insurance, Security, Labor, Marketing (out of County), Event Production Materials

MEDIA COVERAGE PLANNED

MARKETING PLAN

National (Televised on Fox College Sports)

Direct mailings to USTA list, Newspaper ads, Radio spots and TV promotions, Flyer distribution 3 months prior to the start of the event

EVENT OWNER ESTIMATES

Estimated Economic Impact – $925,225

Estimated Room Nights – 1,750

PBCSC Room Night Projection – 2,500

SPONSORSHIP BENEFITS

One 30-Second TV ad during each airing

Opening & Closing billboards on each televised airing (total of 3) Display 3’ x 8’ banner on the Main Show Court Display 3’ x 8’ banner on an Outside Court

Recognition on the sponsor board

Recognition as sponsor in the player’s information packet

OTHER

PREVIOUSLY APPROVED FUNDS

’22 - $20,000 (plus $3,000 FSF)

’21 - $20,000 (plus $3,000 FSF)

’20 - $20,000 (plus $3,000 FSF) (canceled)

’19 - $20,000 (plus $3,000 FSF)

’18 - $20,000 (plus $3,000 FSF) ’12 - $6,000

’17 - $9,000 (plus $4,000 FSF) ’11 - $8,000

’16 - $9,000 ’10 - $8,000

’15 - $8,000 ’09 - $8,000

’14 - $8,000 ’08 - $10,000

’13 - $8,000 ’07 - $10,000

Event Fact Sheet

Event Name: Palm Beach Open

Event Owner: Prospect Select Baseball, Inc.

Grantee: Prospect Select Baseball, Inc.

Funding Recommendation: $8,000

Dates: July 14-18, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: High School (13U, 14U, 15U/16U, 17U & 18U)

Proposed Venues: Ballpark of the Palm Beaches Roger Dean Chevrolet Stadium

Estimated Participation & Projecting 60 total teams (35 traveling & 25 from South Florida)

Room Nights: 35 traveling teams * 15 players per team = 525 total youth athletes

35 traveling teams * 15 spectators per team = 525 total adult spectators

1,050 total traveling participants / 5 people per room = 210 rooms 210 rooms * 4 nights = 840 room nights

Estimated Economic Impact: 525 youth athletes * $120.36 avg. daily spending * 4 days = $252,756 525 adult spectators * $240.71 avg. daily spending * 4 days = $505,491

Total Visitor Spending = $708,247

Event Description:

The Palm Beach County Sports Commission is partnering with Prospect Select Baseball to host the Palm Beach Open (formerly The Wave Invitational) at Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium on July 14-18, 2023 The Palm Beach Open will feature approximately 60 teams consisting of 900 athletes competing in a variety of age groups (13U, 14U, 16U, & 18U). An estimated 35 teams and 525 athletes will be traveling from outside of the South Florida region. This is a wood composite bat tournament. Teams are guaranteed to play a minimum of four (4) games. The tournament begins with a pool play format. After the first 3 games, teams are ranked and participate in a single elimination playoff.

Prospect Select Baseball is a high caliber amateur baseball organization that owns a variety of robust baseball events taking place throughout the nation. In addition to The Wave Invitational, Prospect Select Baseball hosts its National Showcase (Palm Beach Classic) in Palm Beach County.

Event Schedule:

Event History:

Prospect Select Baseball has hosted The Wave Invitational in Palm Beach County for four consecutive years. In 2016, this event took place at the Santaluces Athletic Complex and Roger Dean Chevrolet Stadium. The event relocated to the Ballpark of the Palm Beaches in 2017, which led to an increase in team participation.

Tracked Room Nights:

2016 – 566 2018 – 806 2020 – Relocated to Viera, FL due to Covid-19

2017 – 711 2019 – 851 2021 – 653

2022- 1,074

Marketing & Media

Prospect Select has one of the most robust social media campaigns compared to other amateur baseball organizations. Prospect Select garners 750,000 to 1,000,000 Twitter Impressions on event weekends. Prospect Select also generates peak website hits of 100,000+ per month with a low range of 8,000 to 12,000 hits per month

About Prospect Select Baseball:

Prospect Select Baseball, Inc. is a high caliber amateur baseball organization founded in 2008. Prospect Select operates multiple Tournament and Showcase events in eight states along the eastern corridor of the United States, from New England to South Florida. Prospect Select draws over 600 teams from New England to Florida, and Colorado to Texas. Their international teams hail from Puerto Rico, Venezuela, Dominican Republic, and the Bahamas.

The mission of Prospect Select is to put high school age baseball players in the best possible position to be successful in their future collegiate and/or professional careers. This is accomplished through superior quality scheduled Showcase and Tournament events that allow players, coaches, and scouts to mutually achieve their objectives. Prospect Select Baseball provides the most technologically advanced platforms to serve as a single source point for information, videos, and rankings for recruiting purposes.

Prospect Select Baseball – Multiple events in The Palm Beaches:

Currently, Prospect Select Baseball is hosting two (2) national tournaments in Palm Beach County. In addition to The Wave Invitational in July, Prospect Select Baseball’s National Showcase, the Palm Beach Classic, takes place in June. Last year, these three (3) tournaments generated 6,635 room nights for Palm Beach County hotels.

PBCSC Responsibilities:

• Operational and logistical support

• Volunteer recruitment

• Communication with Ball Park of the Palm Beaches and Roger Dean Chevrolet Stadium

• Procurement of more baseball diamonds might be required (high school venues, colleges, and municipal parks and recreation facilities will be approached)

• Financial support to offset costs help offset event-related expenses

Primary Benefits:

• Substantial room night generation for the summer timeframe (July)

• This event will utilize Ballpark of the Palm Beaches and Roger Dean Chevrolet Stadium

• This event enhances Palm Beach County’s resume as a premier destination for baseball

• This tournament is gaining popularity as one of the top tournaments within Prospect Select’s portfollio of events and is projected to experience significant growth in team participation in the coming years.

Event Fact Sheet

Event Name: GOODE Water Ski National Championships

Event Owner: USA Water Ski & Wake Sports

Grantee: Ski Club of the Palm Beaches

Length of Bid: 1 year

Funding: $15,000 (Category G Grant)

Proposed Dates: August 9-12, 2023

Sport: Water Ski

Level of Competition: Amateur

Age Range: Youth – Adult

Proposed Venue: Okeeheelee Park Water Ski Lakes

Estimated Participation: 600 adult water-skiers 540 traveling & 60 local)

150 youth water skiers (135 traveling & 15 local) 1,125 spectators (1,012 traveling & 113 local)

Estimated Room Nights: 1,000

1,687 traveling participants / 4.2 people per room = 400 rooms

Estimated Economic Impact: $1,166,040

540 traveling adult athletes* 3 day stay * $240 spending per day = $388,800

135 traveling youth water skiers * 3 day stay * $120 spending per day = $48,600

www.PalmBeachSports.com

Event Description:

USA Water Ski & Wake Sports will bring its National Championships to the lakes in Okeeheelee Park on August 9-12, 2023. The Palm Beach County Sports Commission will partner with the Ski Club of the Palm Beaches to host the 81st GOODE Water Ski National Championships, which is a traditional three-event competition (slalom, tricks, and jumping). The GOODE Water Ski National Championships is the largest water ski event taking place annually in the United States. Over 600 adult participants and 150 youth participants will travel from across the nation to compete in this prestigious event. The GOODE Water Ski National Championships consist of both men and women divisions with 24 age groups, featuring competitors that range from youth to seniors. USA Water Ski hosted its premier event in Palm Beach County 3 times between 2012 and 2015.

Slalom, tricks and jumping are the three events of traditional water skiing that comprise the GOODE Water Ski National Championships. The slalom event is performed on one ski by an athlete attempting to negotiate his way around the outside of six buoys in a zigzag course without falling or missing a buoy in consecutive passes. The athlete who skis around the most buoys and scores the most points, wins the event. Each athlete begins with a 23meter (75-foot) slalom rope at the minimum boat speed for his age/gender division. Once an athlete has run enough passes to reach maximum boat speed for his division, the rope is shortened in premeasured lengths until he misses a buoy or falls.

The tricks event (also sometimes called figures or shortboard) has been described as the most technical of the three events. Beginners perform this event on two short skis, and intermediate to elite athletes perform on one short ski. An athlete attempts to perform as many tricks as he or she can during two 20second passes. Each trick has an assigned point value and an athlete may perform each trick only once. The athlete who earns the most points wins the event.

The object of the jumping event is for an athlete to jump as far as he can. Each athlete has three attempts to jump as far as he can. In each age/gender division, there is a set boat speed and the ramp height is set at five feet (1.5 meters) in most divisions. However, elite women jump at a ramp height of 5-1/2 feet (1.6 meters) and elite men jump at six feet (1.8 meters). Most jump distances for the average male and female range between 80 and 170 feet (24 and 52 meters).

Advancement to the Water Ski National Championship is primarily earned through placement on the national rankings list. Athletes can also qualify for the Nationals by placing in the top-five at Regionals or by placing in the top-five at the previous year’s Nationals.

In addition to the thrills and excitement that will be generated by this action sport, the GOODE Water Ski National Championships will bring tremendous economic benefits to the local community. The event is expecting to generate over 1,200 hotel room nights and $1 million in economic impact during the month of August, which is traditionally one of the slowest months for tourism.

Venue:

Okeeheelee Park, a 900-acre county park in central Palm Beach County, is widely recognized for its dynamic waterskiing facility. Its waters have been a haven for both professional and amateur skiers for over twenty-five years. There are five freshwater ski lakes custom-designed for competition waterskiing, one of which is even lighted for night-time use. Four of the five lakes feature slalom courses, while one lake provides a jump ramp and is dedicated to jumping and wakeboarding. The lakes at Okeeheelee are a virtual breeding ground for competitive water skiers. Dozens of regional, national, and even world champions and record holders train or have trained at Okeeheelee on a permanent or intermittent basis.

Marketing Plan:

The event is marketed to the USA Water Ski membership. It is advertised in the “Water Skier” which is a national water ski magazine. The event is promoted in 5 regional guides throughout the USA. These are This event is also promoted on USA Water Ski & Wake Sports web site (usawaterski.org); regional website (awsasouth.com); okeeski.com…and through the respective social media channels. Since this is the National Championship for the sport, the demand to advance to this event is very high.

About the Ski Club of the Palm Beaches:

The Ski Club of the Palm Beaches is one of the most active and productive waterski clubs in the country. The Ski Club of the Palm Beaches partners with Palm Beach County Parks and Recreation to maintain the skiing facilities at Okeeheelee Park. This dedication has played a vital role in Palm Beach County becoming a premier destination for competitive water skiers.

Throughout the history of Okeeheeelee Park’s waterski lakes, the Ski Club of the Palm Beaches has funded all the physical improvements to the site. Each year the club spends approximately $15,000 to $25,000 to maintain the courses, docks, jump ramp, and other facilities at Okeeheelee Park. The ski club also developed all the site improvements. Club members built the boat docks, pavilions, judging towers, and clubhouse. The club installed the slalom and jump courses and ramp and landscaped the areas surrounding the docks.

The ski club holds frequent sessions to maintain the site. Indeed, it is the countless hours of volunteerism for over two decades that have helped the site at Okeeheelee become and remain a world class waterskiing facility.

The Ski Club of The Palm Beaches has hosted 14 Water Ski National Championships, five Southern Regional Water Ski Championships, three Florida State Water Ski Championships and the 1989 Water Ski World Championships – in addition to a handful of professional cash-prize tournaments and hundreds of other amateur water ski tournaments – over the past 35 years.

Water Ski Event History:

Water skiing was invented in the United States in 1922 when Minnesotan Ralph Samuelson built the first pair of skis and was towed on them behind an outboard-powered boat. What Samuelson originated became an exhibition sport on both sides of the Atlantic in the 1920s and early 1930s. It developed officially into a competitive sport in 1939 when the American Water Ski Association (AWSA) was organized and held the first annual National Water Ski Championships at Long Island, New York.

About USA Water Ski & Wake Sports:

USA Water Ski & Wake Sports is the national governing body of organized water skiing and wakeboarding in the United States. USA Water Ski & Wake Sports is a member of the International Waterski & Wakeboard Federation (world governing body), the Pan American Sports Organization and the United States Olympic Committee.

USA Water Ski & Wake Sports sanctions more than 900 tournaments each season. These range from small, local events for novices to national and world-level tournaments for more experienced competitors. Male and female skiers of all ages can compete in traditional three-event water skiing (slalom, tricks, jumping) tournaments, as well as in tournaments for wakeboarding, barefooting, kneeboarding, show skiing, collegiate water skiing and wakeboarding, water ski racing, hydrofoiling and disabled water skiing.

Approximately 630 local water ski clubs throughout the United States are affiliated with USA Water Ski & Wake Sports. The clubs provide a working base in almost any locale for development of USA Water Ski & Wake Sports programs, and in addition are the local organizers for nearly all water ski competitions in the United States.

GOODE Water Ski National Championships History: Palm Beach County was home to this event most in 2012, 2013, 2015, and 2019 Over those four events, the event generated an average of 1,317 trackable room nights.

Benefits:

• Room night generation during the month of August, an extremely slow time for hotels. community.

• Facility utilization at Okeeheelee Park, one of the premier venues operated by Palm Beach County Parks and Recreation.

• Opportunity to host a major water-ski event in Palm Beach County.

Event Fact Sheet

Event Name: Miracle League All-Star Weekend

Event Owner: Miracle League of Palm Beach County

Grant Recommendation: $30,000

FSF Funding: $15,000

Dates: November 3-5, 2023

Sport: Baseball

Level of Competition: Amateur

Age Range: Youth

Proposed Venues: Miracle League Field at Gardens Park

Estimated Participation & Room Nights:

200 room nights created from staff, players, and umpires.

160 athletes (16 teams * 10 players per team)

640 spectators (4 family members per athlete)

250 miracle league representatives (100 Miracle Leagues * 2.5 attendees)

1,050 projected total visiting attendees

1,200 projected room nights created from traveling attendees (300 rooms * 4-night average length of stay)

Estimated Economic Impact: Projected at $1,264,767 (based on Destination International Event Impact Calculator)

Event Description:

The Palm Beach County Sports Commission, the Miracle League of Palm Beach County, and the City of Palm Beach Gardens are partnering to host the Miracle League All-Star Weekend on November 3-5, 2023.

The Miracle League All-Star Weekend will take place at the Miracle League Field at Gardens Park (located in Palm Beach Gardens).

The Miracle League All-Star Weekend brings together 160 Miracle League players from the more than 300 Miracle Leagues around the United States. Each league is able to nominate 2-3 players to be invited to AllStars. 14 teams are then created specifically for the All-Star Weekend. Each All-Star is accompanied by an able-bodied “Buddy” that helps them bat, run the bases, and field their position. These “Buddies” are made up of local baseball and softball teams. Each of the 14 All-Star teams plays one game, with one game being a competitive game.

In addition the games, the host is responsible for a Friday evening Opening Celebration, a Saturday Night Awards Gala, and Sunday breakfast. The All-Star Weekend in Palm Beach County will also incorporate other inclusive activities to lengthen the stay for participants.

The Miracle League is one of the most inspirational youth sports organizations in America The Miracle League removes the barriers that keep children with mental and physical disabilities off the baseball field and lets them experience the joy of America’s favorite pastime. Since the main barriers for these adults arise from the natural grass fields used in conventional leagues, Miracle League teams play on a customdesigned, rubberized turf field that accommodates wheelchairs and other assertive devices while helping to prevent injuries.

The influx of family members and friends that will travel to witness their loved ones compete is enormous. Due to the incomparable stage of sports participation created for the disabled youth, the ratio of traveling family members and friends per participant is the highest amongst most youth sports. Due to this consideration, a minimum of 4 spectators per youth player is expected to travel for this event, which would result in a minimum of total of 640 non-participant attendees. Furthermore, 330 Miracle Leagues exist in the United States. At least a 100 Miracle Leagues will send representatives to attend this event, which would bring an additional projected 250 attendees.

Over 1,000 total visitors will travel to The Palm Beaches and stay a minimum of 4-days. The event is expected to create 1,200 hotel room nights and $1,264,767 (based on Destinations International Event Impact Calculator). The economic benefits are overshadowed by the Miracle League All Star Celebration’s impact on disabled youth, their families, and the inclusiveness that is created within the host destination.

All Star Team – Player Selections: Each Miracle League Director/Board will decide how to choose local players to attend the All-Star Weekend The most popular process to select a participant is through a lottery and/or similar process The National Miracle League encourages both a younger player and teenager or adult.

Venue:

Gardens Park, which is located in the City of Palm Beach Gardens, is contains one of Palm Beach County’s two Miracle League Fields. The nonprofit Miracle League of Palm Beach County supports children with physical and mental disabilities. Miracle League games are played on a special baseball diamond with synthetic turf, wheelchair-accessible dugouts and a flat, barrier-free surface to assist wheelchair-bound or visually impaired players.

Miracle League baseball fields are custom designed with cushioned rubberized surfaces to help prevent injuries. The fields are completely flat to eliminate any barriers to wheelchair-bound or visually impaired players.

Maximum Field Size – 125 feet (Home plate to center field fence). Any larger field will not allow these children the opportunity of hitting the ball over the fence.

The City of Palm Beach Gardens has committed to significant enhancements, which include seating for traveling spectators and a scoreboard, in order to ensure a successful bid to bring the Miracle League All Star Celebration to Palm Beach County during the fall of 2023.

Miracle League of Palm Beach County Financial Commitment:

The Miracle League of Palm Beach County has a significant financial commitment in organizing the AllStar Weekend, as the local chapter. This commitment includes an opening party, closing ceremonies, travel expenses, shuttle transportation, venue improvements, player gifts, hospitality, and part-time labor. These expenses will be covered by a significant fundraising effort, led by Miracle League of Palm Beach County. The Palm Beach County Sports Commission grant will play a pivotal role in the success of this event and the stability of Miracle League of Palm Beach County.

Projected Budgeted Expenses include:

• Miracle League Venue Improvements - $40,000

• Opening Ceremonies for 750 attendees - $55,000

• Closing Ceremonies for 750 attendees - $45,000

• Shuttle Buses - $25,000

• Hospitality Stations - $15,000

• Players Gifting - $15,000

• Part-Time Assistance - $15,000

• Travel Accommodations - $50,000

• Total Expenses = $260,000

The Palm Beach County Sports Commission and Miracle League Palm Beach County teamed up to bid on the 5th annual Miracle League All Star Celebration. Hosting this remarkable event requires a significant commitment from both the Palm Beach County Sports Commission and Miracle League Palm Beach County. The budgeted expenses must be covered by the destination and its local Miracle League.

About the Miracle League:

The first Miracle League field opened in Conyers, Georgia in April 2000. Word spread and by 2002, fields opened in South Carolina, Alabama, West Virginia, Illinois, and California. There are presently 330 Miracle League Organizations across the country including Puerto Rico and Canada, while serving 200,000 plus children and adults.

The players’ enthusiasm has continued to grow. Parents tell stories of their children insisting on playing despite bouts with kidney stones, broken bones, and recent hospitalizations. The thrill of playing, the cheers from the stands, and the friendships they develop make the Miracle League Field an oasis away from their everyday battles. Our umpire describes this as the only league where no one ever gets mad at him or her.

“Buddies” assist Miracle League player. These buddies are mainstream children who play baseball, youth church groups, Boy and Girl Scouts to mention a few. As a result, the parents, children and volunteers are all brought together, special needs and mainstream alike, in a program, which serves them all through service to children with special needs. The program is opened to children from any community and, until April 2002, was one of a kind.

The Miracle League removes the barriers that keep children with mental and physical disabilities off the baseball field and lets them experience the joy of America’s favorite pastime. Since the main barriers for

these adults arise from the natural grass fields used in conventional leagues, Miracle League teams play on a custom-designed, rubberized turf field that accommodates wheelchairs and other assertive devices while helping to prevent injuries.

But it’s more than playing a game. The Miracle League is about making new friends, building self-esteem and being treated just like other athletes. To help the athletes, the Miracle League uses a “buddy” system – pairing each player with an able-bodied peer. The result is a bond that cannot be described. The Miracle League serves children and adults who suffer from any physical or mental disabilities, which causes them to be excluded, whether intentionally or not, from conventional Baseball leagues.

Event Schedule:

Friday, November 3: Opening Ceremony, Site TBD

Saturday, November 4: Miracle League All-Star Games at Gardens Park Awards Gala, Site TBD

Sunday, November 5: Goodbye Breakfast

Benefits:

• Host an All-Star Celebration to special needs baseball players, which will be the biggest sporting event these players will participate in

• Showcase Palm Beach County to a different sporting segment, highlighting our inclusive facilities and activity options

• Provide substantial room night generation in the shoulder hospitality season

November 21 – December 4, 2022

In an effort to capitalize on an art-focused audience within South Florida, the Council worked with our advertising agency, Push, to target Art Basel event-goers, encouraging them to see even more arts & culture just a short distance from Miami in Florida’s Cultural Capital®.

Objectives

• Bring awareness to arts and culture within The Palm Beaches with Art Basel audiences already in or visiting Miami.

• Drive awareness of the Brightline train to WPB and the Council’s free ticket promotion with Discover the Palm Beaches, Boca Raton Museum of Art and Norton Museum of Art.

Geo location: Miami, FL

• Radius around the Miami Beach Convention Center, nearby galleries & museums, Wynwood Walls, and Miami Brightline location.

Demo: All Adults, 18-65

Audience Interests:

• Families & Parents, Art Basel, Art & Culture fans, Art & Entertainment and Travel Enthusiasts

This campaign focused on digital placements, with Facebook being the top performing platform.

Digital Placements

In total, the digital campaign garnered 4,465,175 impressions, 18,415 clicks (0.41% CTR), 45 referrals to our cultural partners and 11 email signups.

General Brightline

The social media portion of these placements had a 1.91% click through rate, which far exceeds benchmarks (0.90%)!

Estimated Impressions: 5,300,000

Co-op partnership with the Boca Museum and Norton Museum

Estimated Impressions: 2,000,000

-LED Toppers: 150 ride share cars with 42% SOV

-10 partial vehicle wraps

Rideshare Wraps & LED Toppers

E-Blast sent on 11/30

Sent 35,203

Opened 11,721

Open Rate 33.33% Clicks

61

Circulation: 50,000

New Wave’ Of Artists Transform The Palm Beaches Into Pioneering Art World Destination

The Council hosted freelance writer Natasha Gural during New Wave Art

Wknd (Dec. 2-4). The FAM tour resulted in two articles published by Forbes.com

"The Palm Beaches offer an unrivaled opportunity to enjoy all facets of culture all year.”

Natasha Gural, Forbes

The Arts Mean Business in Florida Fully Fund the 2023-2024 Division of Arts & Culture Grants

The Florida Department of State (DOS) Division of Arts & Culture (DAC) recommends funding 774 vetted, matching grants across the state at a total investment of $68 million in the 2023/2024 budget.

Among the total request, there are 61 grants recommended to nonprofit arts, science and history organizations in Palm Beach County for a total of $7.3 million, over 10% of the full funding request, in four areas: General Program Support (48 grants), Cultural Facilities (4 grants), Cultural Endowment (3 grants), and Specific Project Support (6 grants).

The Cultural Council and its Cultural Advocacy Alliance recommends full funding of all projects. This funding is critical as the arts and cultural sector continues to recover from the pandemic, as well as the major hurricanes that impacted many organizations across the state.

Florida Legislature is Leading by Example

Last year (2022/2023 budget), the DAC grant program was funded at $59 million (full funding request was $69 million). This was the highest funding amount in seven years! Palm Beach County received $6.2 million in grants.

The State rose in national ranking from #17 in 2021 to #7 in 2022 in arts investment per citizen and was recognized nationally as the example for bipartisan leadership in the arts by the National Conference of State Legislators at their annual conference in December 2022.

The 2022 Arts & Culture Grantees:

• Employed 20,260 Floridians, and supported another 36,032 FTE jobs ~ Florida Department of State

• Generated $2.3 billion in economic activity and $207 million in state and local government revenue

• Served 35.5 million residents and visitors to the state, including 9.1 million students and children under 18 ~ Florida Department of State

In Florida, the cultural sector:

• Employs 233,088 Floridians with $17.6 billion in total compensation ~ U.S. Bureau of Economic Analysis

• Generates $32.6 billion in economic impact accounting for 2.9% of the state’s GDP in 2020 ~ U.S. Bureau of Economic Analysis

• Indicates community livability according to Florida Chamber of Commerce

• Improves mental and physical wellbeing ~ University of Florida Center for Arts & Medicine

• Combats individual and community isolation and division

• Raises standardized test scores and GPAs ~ Center for Fine Arts Education

• Lowers dropout rate ~ Center for Fine Arts Education

In Palm Beach County, the cultural sector:

• Generates $633 million in economic impact annually and creates 14,212 FTE jobs

• Attracts 3.9 million visitors annually – these visitors dine in restaurants, shop in nearby stores and fill nearly 300,000 hotel room nights. Cultural tourists spend 71% more than residents

• Contributes to quality of life and is used as a selling point by the Business Development Board for business recruitment and relocation

• Enhances education and inspires students and families alike. In FY19, cultural organizations provided 760,000 education experiences and 82,000 instructional hours to students in Palm Beach County

Funding partnerships are critical to a nonprofit’s sustainability and the community’s access to the arts.

In addition to the Arts & Culture Grants, the Cultural Council is committed to promoting Palm Beach County as a cultural tourism destination and growing the industry in Florida.

• Support increasing VISIT FLORIDA funding to ensure Florida continues to be top of mind as a leading vacation and meeting destination.

• Oppose adding any additional uses for Tourist Development Tax (TDT) revenues. Any new uses will diminish the effectiveness of these dollars, which were established for the promotion and marketing of tourism.

Arts. Sciences. History. Community.

Recommended Arts & Culture Grants by PBC District

Florida Senate

Sen. Tina Polsky*

District 30

Adolph & Rose Levis Jewish Community Center, Inc.

Boca Raton Historical Society, Inc.

Boca Raton Museum of Art, Inc.

/ $240,000

Total $595,000 4 grants

*Appropriations Subcommittee on Transportation, Tourism & Economic Development

*Full Appropriations

Sen. Bobby Powell* District 24

Aequalis, Inc. (The Core Ensemble)

the Performing Arts, Inc.

Arts. Sciences. History. Community.

The

Chamber Music Society of Palm

Appropriations

(561) 471-2901

palmbeachculture.com

Sen. Gayle Harrell*

District 31

Busch Wildlife Sanctuary $150,000 / $296,741

Indian Trail Improvement District $130,000

Lighthouse ArtCenter, Inc. $100,000

Loxahatchee River Historical Society, Inc. $150,000

Maltz Jupiter Theatre, Inc. $150,000

Palm Beach Shakespeare Festival, Inc. $25,000

Total $1,001,741 7 grants

*Full Appropriations

Florida House of Representatives

Rep. John Snyder District 86

Busch Wildlife Sanctuary $150,000 / $296,741

Lighthouse ArtCenter, Inc. $100,000

Loxahatchee River Historical Society, Inc. $150,000

Maltz Jupiter Theatre, Inc. $150,000

Palm Beach Shakespeare Festival, Inc. $25,000

Total $871,741 6 grants

Rep. Mike Caruso District 87

Aequalis, Inc. (The Core Ensemble) $40,000 Ann Norton Sculpture Gardens

/

Palm Beach Opera, Inc.

Raymond F. Kravis Center for the Performing Arts, Inc. $150,000

Depot, Inc.

School of the Arts Foundation, Inc.

Protestant

Arts. Sciences. History. Community.

(561) 471-2901

palmbeachculture.com

The Chamber Music Society of Palm Beach, Inc. $70,000

The Henry Morrison Flagler Museum $150,000

The Lake Worth Playhouse, Inc. $83,034

The Palm Beach Symphony Society, Inc. $150,000

Veterans Memorial & Multicultural Histories, Inc. $25,000

Young Singers of the Palm Beaches, Inc. $90,000

Total $2,379,360 22 grants

Jervonte “Tae” Edmonds

District 88

Center for Creative Education, Inc. $150,000 / $240,000

City of Riviera Beach $150,000

Ericka Squire (individual artist) $25,000

Fiesta De Pueblo, Inc. $25,000

Friends of Mounts Botanical Garden, Inc. $121,527

Total $711,527 6 grants

Rep. David Silvers*

District 89

Benzaiten Center for Creative Arts, Inc. $65,199

City of Lake Worth Beach $45,000

Cox Science Center and Aquarium $150,000 / $500,000

District Board of Trustees of Palm Beach State College $150,000

For the Children, INC. $25,000

Lake Worth Cultural Renaissance Foundation, Inc. $11,360

The Zoological Society of the Palm Beaches, Inc $150,000

Total $1,096,559 8 grants

*Infrastructure & Tourism Appropriations Subcommittee

*Full Appropriations

Arts. Sciences. History. Community.

palmbeachculture.com

Rep. Joe Casello District 90

Boynton Cultural Centre, Inc.

City of Boynton Beach

Creative City Collaborative of Delray Beach, Inc.

Spady Cultural Heritage Museum, Inc.

Total $311,615 4 grants

Rep. Peggy Gossett-Seidman District 91

Adolph & Rose Levis Jewish Community Center, Inc.

Boca Ballet Theatre Company

Boca Raton Historical Society, Inc.

/ $240,000 Boca Raton Museum of Art, Inc.

Boca Raton Philharmonic Symphonia, Inc.

Centre for the Arts at Mizner Park

Florida Atlantic University

Lynn Conservatory of Music

Shakespeare Troupe, Incorporated

Total $1,036,512 10 grants

Rep. Kelly Skidmore* District 92

The Morikami, Inc.

*Full Appropriations

Rep. Katherine Waldron District 93

Total $150,000 1 grant

Society for Preservation and $12,500

Encouragement of Barbershop Quartet Singing America Village of Wellington $150,000 / $500,000

Total $662,500

3 grants

Arts. Sciences. History. Community.

Rick Roth District 94 Indian Trail Improvement District

$130,000

Total $130,000 1 grant

TOTAL RECOMMENDATION IN PALM BEACH COUNTY: $7,349,814 61 GRANTS

Rep.